EXPO 2010 and Its Impact on Tourism in Shanghai Introduction Special events have constituted one of the most

exciting and fastest growing forms of economic and tourism phenomena in many countries and destinations (Yang, Zeng, & Gu, 2010). Mega-events, such as the World EXPOs, are one-time events that usually generate long-term profound impacts, both positive and negative, on host communities (Fredline, Jago, & Deery, 2003). This current event paper is going to critically evaluate the EXPO 2010 which has been taking place since May 1st, 2010 till the end of October 2010 in Shanghai China. The paper will start with a brief background outlining some main points of the EXPO 2010 then follow by the evaluation of its link to economics in terms of China’s emerging neoliberal urbanism from the perspective of urban redevelopment. The last section of the paper is going to outline some potential impacts of EXPO 2010 on its host city, Shanghai. Current Event Profile With a long civilisation, China favours international exchange and loves world peace. The EXPO 2010 is the first registered World Exposition in a developing country, which gives expression to the expectations the world’s people place on China’s future development (EXPO 2010 official website). For the country’s most dynamic, most cosmopolitan and sassiest city, this is a time to celebrate, reported by Ramzy (2010) in Time magazine, Shanghai is squarely in the international spotlight as the host of EXPO 2010, a World’s Fair that that kicked off April 30 with a massive fireworks display. On 2 sq. mi. (5 sq km) of former dockland just south of Shanghai's downtown, stand more than 100 pavilions. More than 430,000 visitors packed the EXPO grounds the first weekend, and organizers expect at least 70 million total over six months. To spruce up for the

Better Life. exchange their experiences of urban development. the only time an expo declared bankruptcy during its run. EXPO and Development Economics It is widely recognized that EXPO brings economic benefits. Wu and He (2009) emphasized that China’s urbanization is undergoing profound neoliberal shifts. director of the Executive Committee of EXPO 2010. according to Expomuseum. however. EXPO 2010 is attracting governments and people from across the world. within which urban redevelopment has emerged in . 2010). the event hasn’t always been a financial success. They will learn how to create an eco-friendly society and maintain the sustainable development of human beings (EXPO 2010 official website). the city's Hongqiao airport added a huge new terminal." For its 184 days. according to official Chinese media. routing traffic underground and widening its famous waterfront walkway (ChinaDaily.2 event. Yu. Development economics is one aspect of the EXPO 2010 overall theme of “Better City. Being the first World Exposition on the theme of city. Shanghai spent as much as $58 billion.S. healthy. The subway was massively expanded. and creative lives. “Balancing economic development with harmonious relationship between urban and rural areas is a global challenge facing both developed and developing countries in this urbanized era”. Better Life. said on the 5th EXPO theme forum. EXPO 2010 is a great event to explore the full potential of urban life in the 21st century and a significant period in urban evolution. lifestyle and working conditions in the new century. and workers spent three years overhauling the Bund. participants will display urban civilisation to the full extent. No U. city has hosted since 1984 in New Orleans. disseminate advanced notions on cities and explore new approaches to human habitat. Stevens (2008) indicates that the goal of economic development is to create an economic environment where people enjoy long. focusing on the theme "Better City.

(Zhu. the city’s place in the urban hierarchy. a major waterway in Shanghai. 2010). therefore. For the 2010 Shanghai EXPO. 2010). and the political and economic interests of government officers. Under the dual pressures of declining resources and the financial crisis.. the EXPO itself does not always bring EXPO’s Impacts on Tourism in Shanghai . From another point of view. 2009). the municipal government actively acted as a sponsor and partner of private developers by offering supply-side subsidies and favourable policies for land acquisition. Neoliberalism is best understood as “a complex and contested set of processes comprised of diverse policies. the Shanghai municipal government has made every effort to promote rapid urban redevelopment through state-subsidized property development. demolition and relocation. in order to facilitate redevelopment projects along both sides of the Huangpu River. which in turn impedes local development. Since the progress of (re)development is directly related to local revenue. Focus has been addressed on balancing economic transformation and sustainable development in the context of globalization. practices and discourses” (Perreault & Martin 2005:194). economic transformation has become a common preoccupation for cities around the world (Maskin. et al.. in the post-reform era.3 the forefront of neoliberalization. et al. It is crucial. The sharp increase in urban economic activities has put more pressure on resources and the environment. the municipal government is highly motivated to make space for market operations and neoliberal programmes (Wu & He. The 5th Expo Theme Forum examined the impact of economic transformation on urban‐rural relations. that urban planners change their traditional growth model and make sustainable development a key objective. According to Wu and He (2009).

retailing. The large increase of the travelers will lead to the drastic increase of consumption as well as the upgrade of Shanghai tourism (China Business Focus). sightseeing agriculture). Zeng. Furthermore. an increase of 27 percent year-on-year.4 Up to the paper was written. total online sales of flight tickets. “tourism infrastructure development” was one of the five dimensions of positive impacts among these Shanghai residents. culture travel and catering travel. aviation. based on Yang. hotel services and package travel products are expected to reach 4.g. the total visitor number to the EXPO is over 62 million (EXPO 2010 official website). in January 2010. EXPO also helps accelerating the popularity of booking flight tickets. (China Business Focus).91 million) this year. According to domestic research firm iResearch Consulting Group. There’s a research proved that 97% of the travel during World Expo is based on the daily trip. The figure is forecast to rise to 9 billion yuan by 2013. Moreover. The hotel. the “Year of World Expo Travel” was officially launched. catering and transportation will benefit from the World Expo. visiting the plants and experiencing the products) and will generate several kinds of new industries like sports travel. and Gu’s (2010) study on local residents’ perceptions of the impact of 2010 EXPO. 70 million visitors undoubtedly will bring a golden opportunity for the tourism of Shanghai. It is estimated that more than 70 million people from all over the world will come to visit this biggest-ever World Expo. tourism and industry(e. as well as whole China. hotels and other travel-related services online (China Daily). more than 50 travel routines connecting Shanghai and the other tourism spots in the Yangtze River Delta were introduced to the world. the development of tourism will function as a catalyst for the industrial structure by combing tourism and agriculture (e. .75 billion yuan ($709.g. In addition.

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