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PURPOSE

e.g. mission statement, charitable objects

What does your org / team exist to achieve -


ultimate priority?
What is the 'problem' you exist to solve?

What kinds of people are your PRIORITY participants / audiences?

What activity do you offer for them?

What should these people get from your activity -


top 3 things per type of participant / audience?

What assumptions underpin how you


work? i.e. what do you believe to be true
that influences how you work - about
What are the key ingredients in the way that you society, about the way you work, about
work - e.g. qualities, values? your audiences / participants?

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