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It is indeed a moment of great pleasure for us to express our profound gratitude in making the project with rich experience. We wish to thank MR.NIRAV PAREKH SIR for his careful supervision, critical suggestions and encouragement that has been a source of immense help.
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INTERNATIONAL BUSINESS T.Y.BBI
From a corporate point of view This section introduces you to the heart of the company, focusing on the men that represent Ferrari in the world and the on each department of the Factory. Born in 1947, Ferrari has always produced vehicles at its current site and has maintained its directions. It has progressively widened its range using visionary planning both on a design level and on the quality of work produced. Working at Ferrari
Ferrari is a company that values excellence, so it is always looking for progressive people who can help it innovate, and who are passionate about Ferrari and automotive excellence. Ferrari values the individual first. A person's freedom to express him or herself is given highest priority, because Ferrari believes this is the key to creative and successful team collaboration.
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INTERNATIONAL BUSINESS T.Y.BBI
The selection process is detailed and precise – just what you might expect from a company that depends on meticulous and uncompromising attention to detail. Candidates are examined not only on their professional, technical and academic excellence, but also for their compatibility with Ferrari principles and values. Formula Uomo Ferrari knows that the best performance is only achieved if employees feel empowered and appreciated. Ferrari also believes that the quality of its cars cannot be separated from the lives of the people working at the Ferrari plant. That's why the working environment and welfare of the people working there are the most important priorities. The Ferrari plant is a model work environment. The philosophy behind the creation of Ferrari's production areas dictated that buildings and their functions should be designed with the needs of employees firmly in mind. This philosophy became known as Formula Uomo. Consequently, the newly renovated Ferrari complex now combines carefully designed lighting systems, green areas (there are over 100 trees along the roads around the factory), a new restaurant, climate control, noise damping, and special measures aimed at reducing environmental impact, with advanced technologies. The Ferrari complex was specifically designed to architecturally reinforce the synergic relationship between work and results. Ferrari employees also benefit from an extensive range of education, fitness and wellbeing programmes. Formula Benessere raises health awareness and offers specialist check-ups, while Formula Benessere Junior aims to foster an early interest in sport, fitness and wellbeing in employees’ children. Language lessons are also offered, along with an ongoing training programme covering both the professional development and the specific interests of employees.
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INTERNATIONAL BUSINESS T.Y.BBI
And as a result, Ferrari believes that visitors to the Maranello factory will discover not only innovative cars, but a world of ecological and technological research, carried out by people making the best possible use of their talents and passion. Mission
Ferrari Financial Services is the company's own financial services provider, created to enhance and facilitate the experience of purchasing a Ferrari. Ferrari Financial Services offers a flexible range of basic and premium financial and other related services for purchasing all types of Ferrari vehicles: from GT models to classic cars, specials and racing cars including Formula 1 cars from previous seasons. While its headquarters are in Maranello, the company's services are also offered by associate companies in the main European markets (Germany, UK, Austria, France, Belgium and Switzerland) and in the United States. Ferrari is a name associated with elegance, style, prestige and cutting edge technology. Ferrari customers expect nothing more than the very best, so its infrastructure must support that high level of customer expectation. Indeed, it is mission critical.
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INTERNATIONAL BUSINESS T.Y.BBI
1- after sales servies Ferrari Genuine The Ferrari Genuine programme offers a vast range of kits, components and accessories specifically designed and manufactured for Prancing Horse cars. This means that Clients can now enhance their cars with parts created and produced to Ferrari's own high factory quality standards. The Ferrari Genuine programme is divided into three different lines created to give owners enormous freedom of choice when it comes to personalising their existing cars. >ferrari power -(Ferrari Pre-Owned Warranty) The Ferrari brand has long been synonymous with power, thanks to the superior performance and cutting edge technologies offered by its cars. However, this power has never compromised in any way the class, styling and elegance of the GTs. The result is a unique image, instantly recognisable the world over. To further enhance this image and as a testament to the reliability of the Ferrari product, we are now introducing the Ferrari Pre-Owned Warranty. POWER (Pre Owned Warranty for Exclusive Retail) was created to meet the needs of clients who want a warranty for their car that extends beyond the standard period covered by the manufacturer's warranty. ADVANTAGES: Warranty: The new package means that your car can be covered for up to 10
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or the vehicle has a commercial warranty coverage of thirty-six months from the time of purchase POWER NORMAL : the sixth year warranty POWER NORMAL is the Ferrari Pre-Owned Warranty offered for cars for which the manufacturer's warranty has expired and which are six years old or under. POWER CUBE: the fourth and/or fifth year warranty POWER CUBE is a full warranty that offers the equivalent coverage as the manufacturer's warranty.Trial :: http://www. conformity of car to type approval requirements as specified by manufacturer) The coverage applies only to cars with a maximum entry mileage of 90. thanks to the 24h/7d Roadside Assistance Service REQUIREMENTS: The car must undergo an inspection by Ferrari's Official Network to certify its conformity (tallying of car's assistance history.INTERNATIONAL BUSINESS T. The vehicle remains under warranty even if it changes ownership Safety and peace of mind: You can travel all over Europe in complete tranquillity.000 km All you need to do to sign up for the service you is go to any Dealership belonging to the Authorised Ferrari Dealership Network.BBI years. it can be purchased only if the additional year of warranty has been subscribed to. It lasts one year and can be repeated for further year.com .Y. Spares and repairs are covered and all work will be carried out by the professional mechanics of Ferrari's Official Assistance Centres. Pre-owned value: Another plus if you choose to sell on your car. The warranty can be renewed and so the period of cover can be up to Page 6 of 50 PDF Created with deskPDF PDF Writer . ordinary and extraordinary maintenance work carried out by Ferrari's Official Network. service coupons.docudesk.
BBI four years. >Ferrari end of life vehicles take back Ferrari end of life vehicles take back (applicable in all European Union member states) Ferrari has always been committed to reducing the environmental Page 7 of 50 PDF Created with deskPDF PDF Writer . However. there are two scenarios: Purchase between expiry of manufacturer's warranty and sixth year (Option 1).docudesk. trim and electrics. However. Purchase between the seventh and ninth year of the car's life (Option 2). excluding special and limited edition series (the F50 and Enzo Ferrari).com . its purchase excludes the purchase of any other successive warranty product. Please also remember that all new Ferrari sold worldwide are with a three-year manufacturer's warranty.Trial :: http://www. Note: The Ferrari Pre-owned Warranty Programme applies only to Ferrari cars with Warranty commencement dates of nine years or under.Y. It covers the main areas of the car: engine. Power Train is a flexible warranty and so may be purchased at any time. for which the manufacturer's warranty has expired.INTERNATIONAL BUSINESS T. by purchasing the various Ferrari Pre-owned Warranties in succession you will be able to cover your car for a period of up to 10 years. POWER TRAIN: the 10th year warranty This warranty only covers the gearbox and the engine and is available for cars under nine years old. The Power Train Warranty can be repeated several times to cover the entire period of possible coverage. transmission. However.
Trial :: http://www. Page 8 of 50 PDF Created with deskPDF PDF Writer . Premium Ownership ProgramFerrari Financial Services has created the “Premium Ownership Program” as a new way to purchase a car with the Cavallino badge. wheels and electronic control units must be present in the vehicle. like the deregistration fee and eventual transport cost until the Ferrari dealer) you may: Contact the closest Ferrari dealer. bodywork.Y. catalytic converters. Ferrari and its authorised dealers have taken steps to ensure that vehicles that have reached the end of their life can be disposed of with minimum environmental impact. Under the European Directive “End-of-life Vehicle Directive” (2000/53/EC). in charge of recycling and disposing of the vehicle in an environmentally friendly way. gearbox. Obviously your Ferrari end of life vehicle must meet the following conditions: All significant components such as engine. Through this commitment it has developed a global policy for the protection of and respect for the environment through constant improvements in the production process and the creation of products of increasing Ecocompatibility. that will then transfer the vehicle to an ATF (Approved Treatment Facility). Ferrari. that is currently working to ensure compliance with the regulation and convenience for its customers. thanks you for supporting this environmental challenge. where available. There must be no additional waste in the vehicle.com .docudesk. If you wish to return back your Ferrari end of life vehicle without additional costs (except for those required by local legislations. maintaining the value of the car over time and building client loyalty. chassis.INTERNATIONAL BUSINESS T.BBI impact at every stage of the life cycle of our vehicles.
• official Ferrari driving courses specifically tailored for each model.BBI The Premium Ownership Program.INTERNATIONAL BUSINESS T. offering a chance to discover the unique character of the factory where Ferraris are made and of the surrounding area at first hand. • exclusive LifeStyle services. • Maranello Experience.Y. for carefree management of all the necessities associated with car ownership. innovative services offered by Ferrari Financial Services with the Premium Ownership Program is constantly revised to meet the changing and increasingly exacting expectations of Ferrari clients >The value of peoplePage 9 of 50 PDF Created with deskPDF PDF Writer . to maintain the value of a Ferrari car over time. • Pit-Stop services. for living the experience of driving a Ferrari and being part of the Ferrari world to the full. The suite of specific.Trial :: http://www. offered in collaboration with one of the world's major brokers and a leading insurance group. as well as additional Premium services tailored specifically for Ferrari vehicles. with realistic costs and certification of all jobs done at the end of the plan. The Premium package of services includes: • a comprehensive range of insurance services. to experience the thrill and pleasure of driving a Ferrari in complete safety.docudesk. • the Power warranty programme. includes standard services for financing the purchase cost of the car. which has been specifically developed for the current range of Ferrari GT models. for the peace of mind of maintenance carried out only by the qualified mechanics of the official Ferrari service network.com . • Ferrari Maintenance Plan services. offering the chance to extend the original manufacturer's warranty.
Enter the area to access and download documentation. The entire range of financial services is engineered and delivered with Formula 1 precision to meet the needs of the individual client.INTERNATIONAL BUSINESS T. Each field manager works in close collaboration with their respective Ferrari dealer.Y.docudesk. to ensure rapid response times. This personal approach. The primary goal of the company is to ensure fast.com . An advanced car and services configurator system lets the client see what the vehicle will look like.BBI Ferrari Financial Services has tailored its products to reflect the values that it intrinsically shares with Ferrari itself: people. meeting clients at their own homes if requested. >Documentation Ferrari Financial Services offers its Clients access to the documentation necessary to get to know the world of the Cavallino Rampante better. innovation. Page 10 of 50 PDF Created with deskPDF PDF Writer .Trial :: http://www. A team of dedicated field managers is on hand to provide a personal consulting service to each individual client. ensures quicker response times and a more exclusive experience. These managers are available for personal consultations for each contract. >The value of technology Technological innovation plays a key role in supporting the day to day activities of Ferrari Financial Services. meeting clients face to face. even while still in the pre-order stage. and configure the elements of the Premium Ownership Program to suit their own individual needs and preferences. Ferrari Financial Services has developed its own latest generation webbased software system to ensure a constantly up to date and efficient service. efficient and precise service delivery. technology and method. precision and a personalised service for its clients. Flexibility and personalisability were top priorities for Ferrari Financial Services in the definition of the products offered by the Premium Ownership Program.
to ensure fast.INTERNATIONAL BUSINESS T. Ferrari creates highly personalised solutions for its clients. Ferrari Financial Services offers a flexible range of basic and premium financial and other related services for purchasing all types of Ferrari vehicles: from GT models to classic cars.BBI For more information or to address your query directly 2 financial services Ferrari Financial Services is the company's own financial services provider. with services specifically tailored to cater for the needs of the major European and extra-European markets. to ensure the most exclusive terms for protecting a Ferrari. innovation. For this precise reason. For more information. France. Belgium and Switzerland) and in the United States.docudesk. the company's services are also offered by associate companies in the main European markets (Germany. Ferrari Formula leasing is a highly innovative purchasing system created by Ferrari Financial Services for GT vehicles. While its headquarters are in Maranello.Trial :: http://www. >Insurance Services Ferrari Financial Services offers the most comprehensive insurance coverage possible. contact your preferred dealer. Ferrari Financial Services has tailored its financial products to reflect the values that it intrinsically shares with Ferrari itself: people.Y.com . Austria. efficient and precise service delivery. technology and method . specials and racing cars including Formula 1 cars from previous seasons. This comprehensive range of services clients ensures that Page 11 of 50 PDF Created with deskPDF PDF Writer . UK. created to enhance and facilitate the experience of purchasing a Ferrari.
Contents of the Ferrari Capital Risk service: • Third Party Liability Policy: Third party liability insurance with 100 million Euro limit of liability. which complements the vehicle's standard alarm system.INTERNATIONAL BUSINESS T.Trial :: http://www. is approved by the major insurance companies and grants access to Ferrari Financial Services insurance services with extremely advantageous conditions. reimburse any loss in value. if necessary.Y. which has been specifically created to cater for the needs of Ferrari clients. contributing to maintaining the intrinsic value of the car over time. these unique and flexible services are intended to cut waiting times for repair work and. At the heart of the product. valid for the duration of the Page 12 of 50 PDF Created with deskPDF PDF Writer . in addition to third party liability. not dependent on existing bonus-malus rating. is an insurance policy covering the capital invested in the vehicle and the purchase value of the car itself.docudesk. This system. a satellite antitheft system is available as either a factoryfitted option or as an aftermarket accessory installed by the official Ferrari service network.BBI clients enjoy a worry-free driving experience. which is valid even in the event of accidents in which the owner is responsible.com . In the event of a write-off or total loss of the vehicle. In the event of an accident. • Full “Kasko” comprehensive coverage: fixed premium policy. FERRARI SATELLITE ANTITHEFT SYSTEM For practically absolute theft protection. FERRARI CAPITAL RISK (insurance product currently available in Germany and Switzerland) The Ferrari Financial Services Capital Risk suite of insurance products is a truly innovative solution unlike anything else on the market. the assembly of a replacement new car is fast-tracked to avoid the usual waiting time for a new vehicle.
• “Kasko” difference (GAP): in the event of total damage or theft. • coverage against damage while abroad: enhanced coverage for road accidents while abroad with no excess. Page 13 of 50 PDF Created with deskPDF PDF Writer .INTERNATIONAL BUSINESS T. • delivery of new replacement vehicle: in the event of total damage or theft during the validity of the contract.Trial :: http://www. and is included in the monthly financial service instalment.Y. delivery times for a replacement new vehicle will be reduced to 6 months (depending on production times). NO CHANGE IN PREMIUM. immediate reimbursement is guaranteed and the insurance company will cover all legal costs incurred. The cost is fixed when signing up for the service itself. the loss in value due to repairs will be reimbursed. • extended coverage to include accessories: the insurance policy covers the entire vehicle and all accessories installed within the term of the contract by an authorised workshop or Ferrari dealer. • depreciation compensation: in the event of an accident with another vehicle in the nation of coverage in which the owner is responsible. with no premium increase or bonus-malus downrating in the event of an accident.BBI contract. the difference between the new purchase price and the outstanding amount will be applicable (up to 20% of the new purchase price). In the event of an accident.docudesk. >Maintenance plan The Ferrari maintenance plan service offers clients certainty and transparency with regards to the cost of regular maintenance for their vehicles. carried out by the official Ferrari service network by specialist professionals. NO BONUS-MALUS DOWNRATING The client pays a fixed rate for Ferrari Financial Services Capital Risk insurance for the duration of the leasing or financing contract.com .
An expert Personal Shopper is also on hand to help clients select the exclusive Ferrari products on offer at the Ferrari Store.INTERNATIONAL BUSINESS T. An official Ferrari certificate is issued at the end of the contract period. During a tour of the factory and the “Galleria Ferrari” museum. and is monitored to ensure a full service history for the entire lifetime of the vehicle. technical assistance and Certificates of Authenticity to owners of classic Ferraris. >Maranello Experience An exclusive tour of Maranello and the surrounding area to discover the Ferrari universe: its history.com . Housed in the former Ferrari foundry. the Classiche offices and workshop. >RestorationFerrari’s very first GT cars roared out of the factory in Maranello in 1948 and some 60 years on. Luca di Montezemolo.BBI The programme is managed officially by Ferrari S. Additional activities include guided tours to the historic cities of Modena and Parma and an opportunity to taste the typical products of Emilia Romagna. 3 classic cars >Ferrari Classiche Department Ferrari Classiche was established specifically to provide restoration and maintenance services. the majority of these cars still survive. an official guide will reveal to clients the secrets of how and where the prestigious cars bearing the Cavallino Rampante badge are born.A.docudesk.. were officially opened by Ferrari President. which cover 950 square metres within the Maranello factory.p.Y. in July 2006. In addition to guaranteeing that all scheduled services have been carried out correctly. Page 14 of 50 PDF Created with deskPDF PDF Writer . its territory and its people. this certificate also contributes to maintaining the value of the vehicle itself over time.Trial :: http://www.
dating back to 1947 are also stored. safe and as thrilling to drive today as they were when they were first built.BBI Their owners are naturally anxious that they remain in perfect working order. plus all the original designs. one which most garages are unable to undertake. And because Ferrari Classiche has access to the in-house foundry and the very same tooling machines used to make the original parts. the department’s team of experts is able to restore any Ferrari to its pristine. One of the main functions of the Ferrari Classiche department is to issue Certificates of Authenticity to Page 15 of 50 PDF Created with deskPDF PDF Writer .INTERNATIONAL BUSINESS T. the car may still be restored to its authentic condition as Ferrari can produce or supply spares conforming to the original specifications and manufactured using original designs and specialist machinery.Y. from every Ferrari ever built. All assembly sheets. Detailed information on each of these components. original condition. If any non-original mechanical parts are found. This is why Ferrari offers its clients a first-class restoration service aimed at protecting the heritage of these classic vehicles.com . Ferrari cars have been eagerly sought after by classic car collectors the world over. Maintaining and servicing such sophisticated cars is an extremely specialised and delicate process. Every individual component of a Ferrari is designed and constructed with an uncompromising focus on outstanding performance.docudesk. is stored in the company’s extensive archive.Trial :: http://www. The manufacture and supply of original components is clearly an essential part of the restoration and maintenance service provided by Ferrari Classiche to help owners fully restore historic Ferrari models to their original splendour >Certification and AttestationFor more than 60 years.
for instance. During the certification process.Trial :: http://www. Another advantage is that all certified cars are permitted to take part in official Ferrari events including. The latter event was launched in 1906 by the Gazzetta dello Sport in collaboration with the Automobile Club di Milano. the 150th anniversary of the Unification of Italy. the Shell Ferrari Historic Challenge. suspension. Ferrari celebrates a hugely significant event.Y. evaluates the technical characteristics of each car put forward for certification. and is now a highly prestigious classic regularity trial reserved for just 150 cars registered between 1906 and 1981. a committee of experts known as COCER (Certification Committee). wheels. brakes.BBI road-going Ferraris over 20 years old and all Ferrari competition cars. and owned by collectors from 15 different nations. transmission.com . It reveals whether the car is fully functioning. with the Ferrari Gran Tour Milano Sanremo A genuine classic regularity trial that starts a few minutes before the rerun of the Coppa Milano-Sanremo. and if its chassis. engine. This technical examination of the car is the most important step in the process.docudesk. which takes place in Europe and North America. first competed over a 100 years ago.INTERNATIONAL BUSINESS T. chaired by Ferrari Vice President Piero Ferrari. the cars undergo a thorough inspection at the Classiche HQ in Maranello. including Formula 1 single-seaters of any age. bodywork and interior are original or at least comply with the original specifications 4 entertainment >Ferrari Gran Tour Milano SanremoIn 2011. Page 16 of 50 PDF Created with deskPDF PDF Writer . The Certificates officially attest to the cars’ authenticity and also provide important documentation for buyers should the certified vehicles ever be sold on. gearbox. Using Ferrari's extensive historical archives.
BBI The Ferrari Gran Tour Milano Sanremo. After this. Italy’s first capital city. passing just minutes before the most famous Italian road race will host 130 Ferraris built from 1958 until today. It takes place between Friday 11th and Sunday March 13th and will take in Turin en route. they will parade through the streets of central Milan where extremely rare vehicles built between 1861 and the present day will also be exhibited to celebrate the 150th anniversary of the unification of Italy by looking back over 150 years of transportation. Piemonte and Liguria.INTERNATIONAL BUSINESS T. The event. rich cultures. The first stage takes the participants to Turin.docudesk. however. The following day they will set off again. ending their day in Genoa. The third stage will see them make the return journey to Milan for the prize-giving ceremony and meal.The 130 Ferraris will therefore start the race of the historical cars Page 17 of 50 PDF Created with deskPDF PDF Writer . an authentic race. will run slightly ahead of it and feature a large group of Ferraris built between 1982 and the present. The cars will also pass through the countryside and cities of Lombardy. >Ferrari Tribute to Mille Miglia After the first edition’s great success last May the second Ferrari Tribute to 1000 Miglia has announced today. superb cuisine and fine wines. never-to-be-repeated occasion. economic success. the cars will gather at the Autodromo di Monza for technical and sporting scrutineering.Y. The regularity trial proper begins from Milan’s Duomo on the Friday evening.Trial :: http://www.com . regions renowned for their beauty. this time bound for the halfway point at Sanremo where they will stop for lunch. The cars will then make their way though the entire Northern Riviera and its hinterland. For this unique.
INTERNATIONAL BUSINESS T. reserved for Ferrari clients. The course is an intensive.com . On Friday the participants will proceed after a special test at the Imola circuit. >Ferrari Driving CoursesTaking part in a Pilota Ferrari driving course enables you to learn from the people best equipped to teach you. The race starts on Thursday. The course is held at Ferrari’s own Fiorano Circuit. Later on the cars will drive towards Brescia where a final show in honour of their participation will be held. after having crossed Umbria. the cars will drive on the famous via Cassia to Siena with a check point on the main square where the Palio is held. Ferrari’s driver-instructors are all professionals with years of Ferrari driving experience behind them and are skilled in accompanying “beginners” from the most basic to the most advanced level. following the original route to Verona. Bologna and Imola on the first day. The capital will welcome the precious cars participating in the “Tribute” and the Mille Miglia with a special event at the Castel Sant’Angelo.Y. and on the Futa and the Raticosa passes.Trial :: http://www. 2 Pilota Ferrari . the third and last day. after the participants visit of the Ferrari Works.docudesk. tried and tested programme of professional and didactically effective instruction. 12 May 2011 in Brescia. 1 Driving CoursesPilota Ferrari “Pilota Ferrari” is a sports driving course. to San Marino and.Advanced course Page 18 of 50 PDF Created with deskPDF PDF Writer . to Florence and the Piazza della Signoria. arrive in Rome.BBI participating in the famous Mille Miglia. On Saturday. In the afternoon the cars will arrive for another special test on the Fiorano race track.
the Evolution Course is only open to drivers who have already completed the Pilota Ferrari – Advanced Course. 4 Pilota Ferrari . The theory and practice acquired in a Pilota Ferrari – Evolution Course are prerequisites for all aspiring Challenge Course participants >Ferrari Formula 1 ClubThe Ferrari Formula 1 Club refers to all those who want to experience the atmosphere at a Grand Prix first-hand in an incredible and exclusive context right next to the main protagonists: the cars. It takes place at the Fiorano Circuit near the Ferrari complex in Maranello.com . in the Italian province of Modena.INTERNATIONAL BUSINESS T. It is designed to offer clients a superbly professional and technically evolved service.BBI The Pilota Ferrari – Advanced Course is a sports driving course reserved for Ferrari clients who have already completed the basic Sports Driving Course.Trial :: http://www.Challenge Driver School The Challenge Driver School is the toughest of all Pilota Ferrari courses.Y. 3 Pilota Ferrari . and takes the sports driving concepts developed in the three previous levels to their natural conclusion. the drivers and the Ferrari team.docudesk.Evolution course The Pilota Ferrari – Evolution Course is a sports/racing course specially developed by Ferrari. The Advanced Course further develops the techniques and content taught in the first course. Page 19 of 50 PDF Created with deskPDF PDF Writer . Because of the advanced technical content on which the driving sessions are based.
000 workers.000 sq metres.INTERNATIONAL BUSINESS T. Enzo Ferrari chose to go to Maranello because. near Bologna.com .BBI THE FACTORY INTRODUCTION A town in northern Italy.Y. It is here that passion. From the Scuderia Ferrari headquarters in Via Trento Trieste in Modena. as he wrote in his memoirs. planning permission was granted for a small plant making machine tools in Maranello. innovation and technology combine to create the company’s GT and Formula 1 cars.docudesk. On 3 December 1942. he owned "a piece of land in the immediate vicinity of where the factory is today". Foundry Page 20 of 50 PDF Created with deskPDF PDF Writer . At more than 250. the factory's 45 buildings house more than 3. Maranello has been home to Ferrari since the 1940s.Trial :: http://www.
com .BBI The Light Alloys technology area is where the components of Ferrari 8and 12-cylinder engines take shape.Y. and thicknesses of just 2-3 millimetres. The primary alloy used (aluminium and silicon) reaches the foundry in ingots and is checked by spectrometer to establish the composition and percentage of the elements. inner moulds which are inserted into the shells and the sand moulds to create the internal cavities of the casting. and one dry hearth gas furnace). The characteristics of the modern systems used in this area make it possible to achieve precision casting geometries.Trial :: http://www. the alloy enters the casting furnaces (two medium frequency induction furnaces with a capacity of 1000 kg/h.docudesk. Production of certain types of engine may require the use of more than 100 of these components. Manufacturing is organised in two teams: one for special castings (which produces prototype parts for volume production and parts for the racing team) and one for industrial castings for GT cars. After analysis.INTERNATIONAL BUSINESS T. The ATLL's role is to produce castings using two different techniques: in shells (permanent steel moulds) with the molten metal is poured at a temperature of 720° C and in sand moulds. The next phase of founding involves artificially degassing the alloy prior to passing it to (electric) holding furnaces which keep it at a set temperature until casting. Both techniques require the use of "cores". Once they have Page 21 of 50 PDF Created with deskPDF PDF Writer . where the temperature of the metal reaches 740° C. and is then chemically treated and modified.
peak load and elongation percentage tests. transmission and body. Page 22 of 50 PDF Created with deskPDF PDF Writer .docudesk. in particular that relating to exhaust gases. All these stages are performed in one of the most advanced aluminium alloy casting plants in the world. A modern construction built in 1993 and developed around the requirements of the staff who work in an environment that is unusually cool.Y. This test uses scale models that are cast together with the parts and which must pass yield point. the Light Alloy technology area checks all its castings visually and with radiographic and fluoroscopic control apparatus.Trial :: http://www.INTERNATIONAL BUSINESS T. Hardness and traction tests are also performed to certify the conformity of the mechanical characteristics of the castings. the castings are cut and trimmed.BBI been emptied and cleaned of all the sand. Prototypes and New Cars This department constructs prototypes of new cars and tests the function of groups and components of the chassis. before being heat treated to obtain the required mechanical characteristics.com . Data from the new engine is also analysed. clean and quiet. engine. ensuring that emission levels conform to regulations in all the global markets in which Ferrari has a presence. To reach the high quality and reliability levels that are set by Ferrari's engineers.
the car undergoes a rigorous road and track test where the smoothness of the gear changes.INTERNATIONAL BUSINESS T.BBI Once checked. road-holding and brakes are all verified. comprises fifteen work areas.000 square metres. Ecology between the Lines The Mechanical Workshop.com . Each of these.Trial :: http://www.docudesk. metrological rooms and two green areas. which opened in 2001 and covers a surface area of 15. created a space in which high technology.Y. produced by Marco Visconti. A balcony specially designed for visitors allows them to observe the various stages of the work process. sophisticated craftsmanship and environmental Page 23 of 50 PDF Created with deskPDF PDF Writer . contains workstations with machine tools and CNCCAD centres. devoted to a specific activity. offices. The project for Lavorazioni Meccaniche Motori (Mechanical Workshop) building.
with the fifteen work areas well spaced out and wide corridors that can be used by several work teams at once. modulated by careful attention to the exposure to solar gain: on the south elevation.Trial :: http://www. which.Y. the architect focused on two factors in particular: natural lighting (300 lux). stresses it. three "conservatories" shaded by blinds with a vertical movement filter the sunlight. Other important elements include the excellent soundproofing (the noise level does not exceed 73 decibels) and the air conditioning/filtering of the working environment. In order to attain this result.BBI sustainability are combined synergetically. on the east elevation. also helping to heat the building in winter. by contrasting with the glass and metal shell.docudesk. obtained through a clear and smooth flow of work. Of fundamental importance in the building's design is the osmosis between interior and exterior with the garden surrounding the building. a brise-soleil with swivelling aluminium fins softens the direct light with a series of shadows. All the facilities Page 24 of 50 PDF Created with deskPDF PDF Writer .com .INTERNATIONAL BUSINESS T. environmental control. and the islands of vegetation inside that help to reduce the dominance of technology in the work areas.
docudesk. The Composites Area The Composites Area works exclusively for Ferrari’s F1 cars.com . Human Resources.INTERNATIONAL BUSINESS T. Logistics. Also in the building is the Direzione Sportiva. Logistics is responsible for making sure the team has everything it needs to compete in an F1 Grand Prix. Mechanics The Gestione Sportiva's Mechanics team produces all the mechanical parts of the chassis and engines for the Formula 1 cars.BBI Gestione Sportiva The central Gestione Sportiva building is home to all the Formula 1 departments including General Management. are tested. 90 technicians.Y. the transmission and cooling systems. the Controllo di Gestione. It constructs the bodywork and all the carbon-fibre components for use on a single-seater. This is also where the single-seaters are assembled and started up before being taken out on the test track. Logistics Situated between the Fiorano circuit and the GES base.Trial :: http://www. The Chassis Department and the Engine Department are also based here. and is one of the most advanced (and secret) of Ferrari departments. the Transmission department. All the parts produced here are checked thoroughly and then mounted on the single-seaters. The final building is where engines under development. headed by Stefano Domenicali. The department also makes aerodynamic changes to the cars throughout the season. in particular. mechanics and other personnel have to be transported to and from Page 25 of 50 PDF Created with deskPDF PDF Writer . The second building is where the Engine Assembly departments. Thirty tons of materials. and those just assembled. and the Hydraulics and Car Mounting departments are found. the Purchasing Office and the Information Systems department. along with the planning and technical offices.
BBI every race. so it’s essential that Logistics is as streamlined and efficient as possible. metallic shape of the building – it looks like an airship – has been perfectly planned to deal with the hectic pace of the Logistics department. The wind is generated by a 2. both analogue and digital. The compact. The flexibility of the workspace and the comfortable working conditions were key factors for Ferrari when designing the building.Trial :: http://www. it can be used with 65% scale models and fullsize models. Renzo Piano. Designed by one of Italy’s leading architects.000 kW fan Page 26 of 50 PDF Created with deskPDF PDF Writer . and each car has its own area for loading and maintenance.com .INTERNATIONAL BUSINESS T. The Wind Tunnel is equipped with the most modern system of data acquisition.Y. F1 Wind Tunnel In 1998 the Wind Tunnel opened.docudesk. and a sophisticated system of measuring wind force.
There are still offices there today and. In 2001 and 2002.docudesk. which guarantees maximum grip and optimal drainage.41 metres. In the past.com . telemetry and chronograph.Y. The asphalt has also recently been upgraded with Cariphalite Grand Prix Bitumen. is used for testing Ferrari F1 single-seaters. in the loft space.50 metres. Fiorano Circuit Fiorano Circuit was constructed in 1972 on a site close to the Maranello factory. so the squad can carry on working in all weathers. the circuit was fitted with a unique irrigation system that can completely wet the track in just a few minutes and absorb much of the surface water. The track length was originally 2948.BBI measuring over five metres in diameter. The chassis is put through its paces on the bends. equipped with a closed-circuit television system. The Fiorano designers wanted to reproduce various features of the tracks used on the World Championship tour.Trial :: http://www. the central building housed the offices of Enzo Ferrari. There is also an 80-seat stand and a secure garage area. developed by Shell. Page 27 of 50 PDF Created with deskPDF PDF Writer . GT cars and Maseratis. in 1996 a new chicane was added and its length extended to 2976.INTERNATIONAL BUSINESS T. a gym where the drivers can work out. and there is a 'steering pad' for tyre development. The track.
The building is home to various different departments. but it still remains at the heart of the company. thanks to Page 28 of 50 PDF Created with deskPDF PDF Writer . This building symbolises the essence of the creative process. who wanted to provide the engineers and technicians with inspiration as they 'invent' the Ferraris of the future.BBI The Chairman's building The Chairman's building was built in 1979 and then extended in 1986 right into the centre of the courtyard that marks the boundary of the old Ferrari site.INTERNATIONAL BUSINESS T.Trial :: http://www.com .docudesk. housing the Chairman's office as well as that of the Vice-Chairman. the General Director and the Finance Director.Y. Product Development Centre The Product Development Centre was planned by the designer Fuksas.
The top floor is home to the light and bright dining area. which create an air of transparency. with a focus on quality ingredients. are on the first floor.INTERNATIONAL BUSINESS T. Galleria Ferrari Museum Opened in 1990. adding to the sense of space.Y. A training centre and the kitchen. the Galleria Ferrari Museum takes visitors on a journey Page 29 of 50 PDF Created with deskPDF PDF Writer . the new Company Restaurant marks a departure.BBI its glass walls. with a calming hanging garden. Restaurant Designed by Marco Visconti.Trial :: http://www. with vast arched windows. and the corrugated steel covering creates natural ventilation. The covered piazza on the ground floor overlooks Viale Enzo Ferrari and gives workers a place to meet and socialise. The main structure shields the interior from direct sunlight. and is laid out in islands to allow people to gather in groups. The complex is arranged over three levels. in terms of architectural expression. and service. where ideas and individuals can move freely to create the Ferraris of the future. menu variety.docudesk.com . from the geometrical precision of the surrounding buildings. The furniture is designed by Cappellini. As much attention is put into the dining experience as into the environment.
a shop and a café. The new section houses themed exhibitions. as well as giving them the chance to admire some of the rarest Prancing Horse cars still in existence. reinforcing the extent of the technology transfer from single-seaters to GT. using original pits and pit walls. Page 30 of 50 PDF Created with deskPDF PDF Writer . 2004 saw the completion of the Galleria Ferrari's extension. plus the single-seaters that won Ferrari five consecutive Constructors' and four consecutive World Championship Drivers’ titles.docudesk.Trial :: http://www. One floor of the Galleria is devoted entirely to technological innovation. which adds a new 800 square-metre. It also has a Formula 1 section featuring a reconstruction of the pit lane. two-storey structure to the existing building.BBI through the company's history.Y.com .INTERNATIONAL BUSINESS T.
Ferrari North Europe Ltd accounts for approximately 13% of Ferrari's global automotive sales and employs 12 people at its Slough headquarters.p. Scandinavia and Russia. The company also supports the development of the Ferrari brand in the UK..INTERNATIONAL BUSINESS T. England. sales and technical training. located in Slough. Manchester. Derby and Edinburgh. Exeter. and warranty administration among other services.A. and is a wholly-owned subsidiary of Ferrari S. Edinburgh. There is also one Official Service Centre in London and three Official Body Repairers. A wholly-owned subsidiary of Ferrari S. Cardiff.Trial :: http://www.A. Finland The Ferrari brand in Finland is represented by an authorised dealership with both Sales and Aftersales facilities located in Espoo. Scandinavia and Russia.docudesk. Egham. Lyndhurst and Belfast. with responsibility for the United Kingdom.BBI EUROPE FERRARI WEST EUROPE Ferrari North Europe Ltd is headquartered in Slough. Sevenoaks.Y. Swindon. The company supports its authorized dealer network with sales and after-sales assistance. Colchester. Nottingham.p. The brand is represented by a total of 24 dealerships (sales and aftersales facilities) in the Ferrari North Europe region: United Kingdom The Ferrari brand in the UK is represented by a network of 15 authorised dealerships with both Sales and Aftersales facilities which are located in London. Birmingham. Denmark The Ferrari brand in Denmark is represented by an authorised dealership with both Sales and Aftersales facilities located in Allerod. Leeds. St Albans. Page 31 of 50 PDF Created with deskPDF PDF Writer .com . customer service.
Bordeaux. France. Roma. Bayonne. Portugal and Spain. Monaco: 1 dealership in Monte Carlo. Berks. Spain : 4 dealerships: Madrid. Luxembourg.com . near Paris and manages the markets of Belgium. Lyon.BBI Sweden The Ferrari brand in Sweden is represented by two authorised dealerships with both Sales and Aftersales facilities located in Malmo and Stockholm. Mulhouse and Toulouse. Gent and Antwerp. Contact us: Ferrari North Europe Ltd 275 Leigh Road Slough. SL1 4HF United Kingdom Tel: +44 (0) 1753 878700 Ferrari South West Europe is based in Levallois-Perret. Perugia. Verona.Y.INTERNATIONAL BUSINESS T. Cannes. Luxembourg : 1 dealership Italy : 8 dealerships: Torino. A total of 27 official dealerships are representing the brand in the South West Europe region: France : 9 dealerships: Paris (2 dealers). Belgium : 3 dealerships: Brussels. Vigo and Marbella Portugal : 1 official dealership in Lisbon Page 32 of 50 PDF Created with deskPDF PDF Writer . Modena. Barcelona (with a sales place in Valencia). Italy. The markets combined account for approximately 20% of Ferrari's global automotive sales. Bari and Ragusa. customer service. Aix en Provence. Milano.docudesk. Ferrari South West Europe employs 15 people managing sales and after-sales. PR and Marketing activities in collaboration with the official dealer network.Trial :: http://www.
Germany. Israel. A total of 39 official dealerships are representing the brand in the Central and East Europe region: Austria The Ferrari network in Austria is comprised of 2 authorized dealerships in Vienna and Salzburg. customer service. Germany.docudesk. Czech Republic. All those twelve markets combined account for approximately 24 % of Ferrari's global automotive sales. Greece. cultural and social activities. Ferrari Central and East Europe employs approximately 15 people in its headquarters in Wiesbaden. PR and Marketing activities in the following twelve markets: Austria.BBI Contact us: Ferrari South West Europe 49 Avenue George Pompidou 92 593 Levallois-Perret France Tél : + 33 (0)1 49 64 54 54 Fax : + 33 (0)1 49 64 54 79 FERRARI EAST EUROPE Ferrari Central and East Europe is based in Wiesbaden. Switzerland and Turkey. Poland. Romania.INTERNATIONAL BUSINESS T. Hungary. The company provides services and support to its authorized dealer network with sales and after-sales. Page 33 of 50 PDF Created with deskPDF PDF Writer . Slovenia.Trial :: http://www.Y. Russia. The company also supports the development of the Ferrari Brand in Central and East Europe by participating in motorsports.com .
Israel The Ferrari network in Israel is comprised of 1 authorized dealership in Tel Aviv.Y. Frankfurt/Main.INTERNATIONAL BUSINESS T. Germany represents the third largest market for Ferrari worldwide and the second largest market in Europe. Poland The Ferrari network in Poland is comprised of 1 authorized dealership in Warsaw. Mühlheim-Kärlich/ Koblenz. Kassel.Trial :: http://www. Bayreuth and Dettelbach/Würzburg.com . Meerbusch/ Düsseldorf. The dealerships are based in München. Holzwickede/ Dortmund. Köln. Greece The Ferrari network in Greece is comprised of 1 authorized dealership in Athens. Germany With its network of 18 authorized dealerships and two service-point and with a share of 12% of the Ferrari global sales. Berlin. Hannover. Singen. Hungary The Ferrari network in Hungary is comprised of 1 authorized dealership in Budapest. Starnberg. Hamburg. Osterhofen.docudesk. Radebeul/Dresden. Stuttgart. Stuhr/Bremen. Page 34 of 50 PDF Created with deskPDF PDF Writer .BBI Czech Republic The Ferrari network in the Czech Republic is comprised of 1 authorized dealership in Prague.
Hinterkappelen (Bern). The network is comprised of 9 authorized dealerships in Basel. Switzerland is considered the market with the highest concentration of Ferrari automobiles worldwide in relation to its population. Lausanne. Zug.Y.docudesk. Grancia (Tessin). Geneva. Slovenia The Ferrari network in Slovenia is comprised of 1 authorized dealership in Ljubljana.BBI Romania The Ferrari network in Romania is comprised of 1 authorized dealership in Bucharest.Trial :: http://www. Russia The Ferrari network in Russia is comprised of 1 authorized dealership in Moskow.com . Switzerland With some 300 cars sold annually. Stein. Urdorf/ Zürich (ZH).INTERNATIONAL BUSINESS T. Contact us: Ferrari Central and East Europe Stielstr. Sion. Turkey The Ferrari network in Turkey is comprised of 1 authorized dealership in Istanbul. 3b 65201 Wiesbaden Germany Tel +49 (0)611 28 409-0 Fax +49 (0)611 28 409-26 Page 35 of 50 PDF Created with deskPDF PDF Writer .
docudesk. Ferrari's Corporate Showroom on 410 Park Avenue is located in the heart of midtown Manhattan.A. and many other special client programs.. Central and South American importer of Ferrari vehicles. Ferrari's Park Avenue showroom is a fitting addition to one of the world's great economic and cultural Page 36 of 50 PDF Created with deskPDF PDF Writer . factory tours.Trial :: http://www.Y. A wholly-owned subsidiary of Ferrari S..BBI FERRARI NORTH AMERICA Ferrari North America. and warranty administration among other services. primarily at its New Jersey headquarters. N.com.com . The Concierge also assists clients with information and registration for driving programs. The company also supports the development of the Ferrari brand in the Americas by participating in motorsports. Inc. a customer care service for clients that offers information and support for all Ferrari events and programs. The company supports its authorized dealer network with sales and after-sales assistance. The Concierge is open 10am – 5pm EST and can be reached at 1-866-551-2828 or by email at support@ferrarisupport.J. a 24 hour / 7 day a week breakdown assistance and vehicle recovery program that is available to all new vehicle and Ferrari Approved Certified Pre-Owned Vehicle during the warranty period of the vehicle. sales and technical training. Ferrari Concierge. Assistance can be arranged by calling (toll free): 1-866-788-6760.p. Customer Support programs offered include: Ferrari Roadside Assistance. F1 Paddock Club..INTERNATIONAL BUSINESS T. Ferrari North America accounts for approximately 30% of Ferrari's global automotive sales and employs approximately 60 people. headquartered in Englewood Cliffs. is the exclusive North. customer service. cultural and philanthropic activities.
Who understands a Ferrari customer's unique financial needs better than the company that designed the car of their dreams? Based in Englewood Cliffs. NJ 07632 Tel: (201) 816-2600 • FFS Ferrari Financial Services to offer customers a wide range of personalized. it is now possible to lease a Ferrari without having to invest your money today.Y.BBI capitals.INTERNATIONAL BUSINESS T. NJ.Trial :: http://www. At the Page 37 of 50 PDF Created with deskPDF PDF Writer .com . At Ferrari Financial Services. from the current model range to Formula 1 single-seaters and classics. Ferrari Financial Services offers financing through our network of Authorized Ferrari Dealers in the United States. we believe that leasing is an ideal option for our Ferrari customers. Contact us: Ferrari North America 250 Sylvan Avenue Englewood Cliffs. You can use the money saved for other purposes because you only pay for the portion of the car that you use.docudesk. we will provide many flexible options that can be customized to satisfy any financial need. flexible financial programs designed to facilitate the purchase or lease of all types of Ferraris. Whether you prefer to own or lease. Thanks to our customized suite of financial packages expressly tailored for the Ferrari model range. Premium Programs Ferrari Financial Services' Premium Ownership and Premium Leasing Programs offer a unique personalized approach to purchasing or leasing a new or pre-owned Ferrari.
Financing the dream Installment finance programs (conventional or balloon) are designed to make purchasing a Ferrari a dream come true. Thanks to Ferrari Financial Services. As carefully crafted as the cars they represent. this includes most Ferrari models. regardless of price or model year. This option is ideal for anyone who wishes to experience the unparalleled feeling of Ferrari ownership. banks and ordinary finance companies find it nearly impossible to estimate risk with regard to the value of these vehicles. In fact. these services were developed to offer owners a level of customer service commensurate with the Ferrari brand. Whether financing a new or pre-owned Ferrari. but prefers a lower upfront payment. Page 38 of 50 PDF Created with deskPDF PDF Writer .docudesk. Needless to say.BBI end of the contract term. it is now possible to finance or lease your piece of this famous Italian icon. our specialized products are designed for exotic and high-line cars that retain their value and collectability over time.Trial :: http://www. you may purchase the car outright or return the car to Ferrari. Our very specific knowledge of the value surrounding these unique vehicles has allowed us to tailor a range of financial services otherwise difficult to obtain through traditional channels.INTERNATIONAL BUSINESS T.Y.com .
all repairs and parts included in the various levels of the Power plan will be performed without additional charge by an authorized Ferrari dealership's service center.docudesk. to Power Train coverage for older cars up to eight years old and a maximum of 56. Authorized Ferrari Dealers in Florida may perform Ferrari POWER coverage related repairs but cannot sell any Ferrari POWER coverage. Benefits of this program: . Page 39 of 50 PDF Created with deskPDF PDF Writer . Ferrari offers owners of pre-owned cars the possibility of purchasing extended service coverage similar in extent and benefits to the manufacturer's new car warranty.com . an owner can choose from a wide range of coverage packages that vary from the third year extensions for cars under three years of age. to offer The Ferrari Automobile Insurance Program.Trial :: http://www.INTERNATIONAL BUSINESS T.Coverage You Need .000 miles.Y.* Due to state laws. a division of one of the world's leading risk and insurance group.Locked in vehicle value for the entire policy term .Broadest coverage in the industry .BBI • Insurance Services Ferrari North America has partnered with Marsh Private Client Services. • Power For greater peace of mind. Depending on the age of a car. This program was designed to provide coverage commensurate with our dedication to excellence. Thanks to the official Ferrari Power service coverage.Higher Liability Limits Call 1-866-627-7472 to speak directly with a Marsh representative.
or any other brand. Ferrari success has to be measured only in terms of Brand Value and Product Value.BBI • Driving Programs . enroll in one for the following driving school programs: . Nike. this experience is offered in the mountains of Quebec at the famed Le Circuit Mont-Tremblant. Here owners can enjoy the spirit of Ferrari first hand with the men and women who make Ferrari what it is. An unparalleled one.docudesk. Page 40 of 50 PDF Created with deskPDF PDF Writer . Probably the Ferrari brand is worth more than the Google brand.Trial :: http://www.Y.INTERNATIONAL BUSINESS T.com . Mercedes. Accommodations are at the five star Hotel Quintessence. The Ferrari tale is one of an astounding and unique worldwide success.Pilota Ferrari: the original Ferrari driving course offered in Italy on Ferrari's own Fiorano test track. Ferrari success cannot be measured in terms of revenues and sales. Shell. Ferrari never made an IPO and is not even quoted in any stock exchange market. BMW. GE. To fully experience the incredible performance capabilities for the range of Ferrari automobiles in a safe and luxurious environment. IBM. . the Apple brand. Marketing strategy Ferrari North America is a myth and a legend in the automotive industry. Exxon.Ferrari Driving Experience: the North American version of the famed Pilota Ferrari driving course. or in terms of market capitalization.Ferrari North America prides itself on offering clients an ownership experience that goes beyond the ordinary and captures the Ferrari mystique.
Y.INTERNATIONAL BUSINESS T. from Germany and Switzerland to India. Yet. Brazil and Argentina. Page 41 of 50 PDF Created with deskPDF PDF Writer .Trial :: http://www. Ferrari never spent a penny in advertisement. to France. New Zealand.docudesk. Russia.BBI No other brand has the allure of the Ferrari Brand. From the US to Japan. Ferrari is known and is highly valued everywhere in the world. Australia.com .
BBI FERRARI ASIA PACIFIC. Furthermore. It was in the emerging market context in China that in 2004 Ferrari made its first steps to define the structure which would then go on to centrally coordinate the sales and brand management related activities for the whole of the Asia Pacific region. Indonesia. Philippines.Trial :: http://www. Ferrari Asia Pacific region accounts for 18% of total annual global Ferrari sales. working closely with its newly formed business units in Japan and China.Y. as they Page 42 of 50 PDF Created with deskPDF PDF Writer . as well as with its third party importers in Australia. time difference. Taiwan. Now after five years of operations. Ferrari Festivals also held and in China and Japan have also allowed customers to put their machines through their paces along side historic Formula 1 cars and FXX super cars.com .docudesk. Corso Pilota driving school days held in China and now in Japan allow customers to enjoy the unique opportunity of learning how to handle their thoroughbreds with tuition from professional racing drivers. Indeed. and this is no different in the Asia Pacific region. Hong Kong and Macao. Singapore. MIDDLE EAST & AFRICA From its headquarters in Shanghai. Malaysia. APAC Events Exclusive events have always been an essential element of the Ferrari customer experience. And of course Ferrari customers have the unique opportunity to stand along side the Scuderia Ferrari team in the Ferrari F1 Club. Ferrari Asia Pacific supports 11 markets covering two continents including some of Ferrari S.A's newest and most exciting markets as well as some of its most established. New Zealand. overcoming all language. Thailand.p.INTERNATIONAL BUSINESS T. South Korea.
Page 43 of 50 PDF Created with deskPDF PDF Writer . and has been the official Ferrari importer in Japan since July 2008. Qingdao. Chengdu. Chongqing. Shenzhen. with Ferrari being the major shareholder.. Ferrari Japan Ferrari Japan KK. Within 2009 a second dealer was added to Tokyo in order to support growing potential. The Ferrari brand in New Zealand is represented for both Sales and Aftersales in Auckland and Aftersales only in Christchurch. Beijing. Perth.A.docudesk. EAI manages the Ferrari brand in Australia and New Zealand and supports the official dealer network. As well as managing the Ferrari brand in China. Fukuoka. Ltd.. Hangzhou..A and China's Poly Technology Co. and Adelaide. Australia & New Zealand The Ferrari Importer in Australia and New Zealand is European Automotive Imports Pty Ltd (EAI) which is part of Ateco Automotive Pty Ltd.Y. The official Ferrari network is represented with Sales and Aftersales facilities within the key metropolitan cities of Tokyo. Ferrari China Ferrari Maserati Cars Int.BBI battle it out for victory in the regions six Grand Prixs. Dalian and Nanjing. the company also supports the authorized dealer network in ten of the most important cities in China being Shanghai. Melbourne. Trading (SH) Co. Osaka. Japan is one of Ferrari's most critical markets and accounts for over 40% of total sales within the Asia Pacific Region.com . Nagoya. and Hiroshima. Ltd is a joint-venture between Ferrari S.p. This company was officially registered in Shanghai in August 2004. Brisbane. Australia is one of the Asia Pacific Region's most mature markets with the network comprising Sales and After Sales facilities located in Sydney. is a wholly-owned subsidiary of Ferrari S. Guangzhou.Trial :: http://www.INTERNATIONAL BUSINESS T.p.
com . South Korea The Ferrari brand in South Korea is represented by Ferrari S.p. These facilities are represented across the critical locations of Hong Kong Island.INTERNATIONAL BUSINESS T. Indonesia The Ferrari brand in Indonesia is represented by Ferrari S. Kowloon & the New Territories. Surya Sejahtera Otomotif via a Sales and Aftersales location in Jakarta.docudesk.A's official importer Forza Motors Korean Corporation via a Sales and Aftersales location in the countries capital Seoul.A's official importer Italian Motors via 3 sites within the region covering Sales and Aftersales.p. Singapore The Ferrari brand in Singapore is represented by Ferrari S. the Ferrari brand in Hong Kong has been represented by Ferrari S.A's official importer Ital Auto Pte Ltd.A's official importer Naza Italia Sdn Bhd via a joint Sales and Aftersales location in Kuala Lumpur.p.p.A's official importer Modena Motori Taiwan Ltd via a Sales and Aftersales location in Taipei. Taiwan The Ferrari brand in Taiwan is represented by Ferrari S.p.A's official importer PT.BBI Hong Kong For over 20 years. Page 44 of 50 PDF Created with deskPDF PDF Writer .p.Y.Trial :: http://www. Malaysia The Ferrari brand in Malaysia is represented by Ferrari S.
South-Africa. UAE. The activities in these nine markets represent 8% of Ferrari's global automotive sales in 2009. The company provides services and support to its authorized dealer network with Sales and After-Sales. Lebanon. Saudi Arabia.A's official importer Cavallino Motors Co Ltd via a Sales and Aftersales location in Bangkok.BBI Thailand The Ferrari brand in Thailand is represented by Ferrari S. United Arab Emirates (UAE).Y. Egypt.Trial :: http://www. Philippines The Ferrari brand in Philippines is represented in Aftersales only via Formula Sport Inc in Manila.p.INTERNATIONAL BUSINESS T. Page 45 of 50 PDF Created with deskPDF PDF Writer . A total of 12 dealerships are representing the brand in the Middle East & Africa region: Bahrain: 1 official dealership in Manama Egypt: 1 official dealership in Cairo Kuwait: 1 official dealership in Kuwait City Lebanon: 1 official dealership in Beirut Oman: 1 official dealership in Muscat Qatar: 1 official dealership in Doha Saudi Arabia: 2 official dealerships in Riyadh & Jeddah South Africa: 2 official dealerships in Johannesburg & Cape Town UAE: 2 official dealerships in Dubai and Abu Dhabi. Oman. Kuwait. Ferrari Middle East & Africa employs 6 people in its headquarters in Dubai. Ferrari Middle East & Africa is based in Dubai. Customer Service. PR and Marketing activities in the following nine markets: Bahrain.docudesk. Qatar.com .
BBI CONCLUSION All racing fans are very familiar with the famous Ferrari "prancing horse" symbol. Founded more than 60 years ago. The famous symbol of Ferrari is a black prancing horse on yellow background.docudesk. the Italian brand has secured a berth at the top of the heap with its high-dollar. usually with the letters S F for Scuderia Ferrari.Trial :: http://www.INTERNATIONAL BUSINESS T. they don't get much faster or sexier than those from Ferrari.Y. When you're talking about machines built for speed.com . high-performance Page 46 of 50 PDF Created with deskPDF PDF Writer .
.000 because the brand is known for its unmistakable quality. eyewear.Trial :: http://www. There has been a long standing partnership between Ferrari and the Shell Corporation.com .Y. This was the original idea that Enzo Ferrari envisioned when he first established his car making empire. watches. Ferrari’s partnership with Formula One is not the only business dealings Ferrari has with other multiple billion dollar corporation. Other aspects that make Ferrari one of the most powerful brand names in the world is the fact that it has internally managed many other products such as clothes. and Europe to South America. The name Ferrari is a huge marketing tool all by itself because it is synonymous with quality. Shell test new gas additives and oil ideas on some of the Ferrari cars and also provides gas and oil for the Ferrari race team. In 2004 Ferrari’s annual sales reached over two and a half billion dollars. They are sold at dealerships all over the world from Virginia to California.BBI sports cars. Everything from the one of kind engines to the genuine Italian leather seats put the Ferrari in an automobile class of its own.INTERNATIONAL BUSINESS T. Ferrari is also a strong reason why Formula One racing has become a sport watched around the globe. and even perfume while taking advantage of its famous logo which is a prancing horse Page 47 of 50 PDF Created with deskPDF PDF Writer . Ferrari is known for its world class production and ultra high performance. Some of Shell’s most efficient gasoline has been a direct outcome of the partnership between Shell and Ferrari. It has progressively widened its range using visionary planning both on a design level and on the quality of work produced. Formula One has held numerous racing events in Italy that over time had brought in millions of dollars to the economy and made Italy a hotspot for racing car fans from around the world.docudesk. Some Ferrari’s are priced well above $500.
Ferrari has even gone as far to have an official magazine that consists of numerous subscribers from all around the world. Maranello has been home to Ferrari since the 1940s.Trial :: http://www. It is here that passion. Ferrari has always been choosing the best possible partners to reach its goals in terms of excellence and highest quality in the production of Ferrari road cars. Finally would like to conclude that Ferrari has reached great heights because of its services.000 sq metres.Y. A town in northern Italy. Top managers and the best working conditions are the basic elements of Ferrari's strategy today. Ferrari established a prestigious award: Il Podio . Ferrari was also number one in 100 Best Workplaces in Europe by the Financial Times in 2007. near Bologna. quality of product and customer relationship. who stand out in terms of quality and excellence. As a sign of gratitude and recognising the surplus value added to the results achieved by the Company. At more than 250. Page 48 of 50 PDF Created with deskPDF PDF Writer . innovation and technology combine to create the company’s GT and Formula 1 cars.BBI in front of a yellow shield.the Podium .com .which has been presented since 2001 to those suppliers.INTERNATIONAL BUSINESS T.000 workers.docudesk. the factory's 45 buildings house more than 3.
BBI Since 2001 the Podio is the event dedicated to Ferrari’s suppliers and technical partners. the Italian brand has secured a berth at the top of the heap with its high-dollar.Trial :: http://www. where the companies.INTERNATIONAL BUSINESS T. high-performance sports cars. The value of winning decisions The value of a great company can also be found in the capacity to choose excellent partners. able to guarantee and preserve the fundamental properties Ferrari needs to plan and build every single model. When you're talking about machines built for speed.Y. they don't get much faster or sexier than those from Ferrari.com . innovative capacities and product development . It has progressively widened its range using visionary planning both on a design level and on the quality of work produced.docudesk.in partnership with the Prancing Horse receive an award. Page 49 of 50 PDF Created with deskPDF PDF Writer . standing out thanks to their excellence. Founded more than 60 years ago.
aspx Page 50 of 50 PDF Created with deskPDF PDF Writer .BBI BIBLIOGRAPHY http://www.Trial :: http://www.docudesk.ferrari.com .INTERNATIONAL BUSINESS T.com/English/Pages/Home.Y.
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