This action might not be possible to undo. Are you sure you want to continue?
Data Collection: Secondary Data
After completing this chapter you will be able to:
● ● ● ● ●
understand the value and importance of using secondary data in the completion of business research projects; classify and explain the different sorts of secondary data and the main sources of such data; understand how to evaluate the reliability and validity of secondary data; describe how existing data can be identiﬁed and collected; discuss the developments in the collection and analysis of secondary data.
Once the research topic has been selected and the terms of reference for the academic business research or consultancy project has been agreed through the project/consultancy brief and the plan, then we are in a position to begin the research/consultancy project itself beginning with the process of collecting data. In this chapter we start the process of looking in detail at the ways of collecting data in the process of conducting consultancy research. We shall be concerned in this particular chapter with collecting data which already exists, either inside the organization itself or is held external to the organization. We shall see that most organizations have a wealth of such data which they can draw on and analyze in seeking to address consultancy issues and problems. We shall also see that it is to this existing data that the consultant should turn ﬁrst before considering the need for further data that will have to be collected
Internal secondary data is data that already exists within the organization in some form or another. and only if. production data. etc. secondary data is essentially ‘second-hand’ in as much http://www. we use secondary data before collecting new data because the collection of new data is generally much more expensive and time consuming. most organizations have some sort of data within the organization on the various functional activities of the business including: ● ● sales and marketing data. we shall see that there is a plethora of existing data that a consultant can turn to and utilize. has already been generated within the organization or by some outside body or organization. As the term implies. a different division. more abundant than ever in today’s information age and in addition developments in data and information technology systems are enabling much speedier and detailed access to already available data. then the researcher should turn to the collection of new data. of course.download-it. It is important to recognize that such data may in fact be in a different part of the organization such as. In addition. In Chapter 6 you were introduced to the different categories or types of data. if anything. we distinguished between primary and secondary data and qualitative and quantitative data.php?promoCode=&partnerID=&content=story&storyID=1726 Data Collection: Secondary Data 89 for the ﬁrst time. Essentially. and ultimately make recommendations. This data is then analyzed and used to assess the area on which the project is focused with a view to using this to solve problems. and how to assess its usefulness. . its collection. but ﬁrst we need to distinguish between the two main types or categories of secondary data namely internal secondary data and external secondary data. The reason for this use of secondary data ﬁrst is perhaps obvious. Perhaps somewhat confusingly.1 Secondary data: meaning and scope The completion of academic or consultancy business research will normally require the collection of data. but nevertheless is worth underlining. We shall consider the advantages and uses of secondary data in more detail shortly. or at least some of it. it makes little sense to begin to collect such expensive new data if the data needed.org/learning-resources. for example.download-it. Speciﬁcally. in fact secondary data should be examined before any data is collected for the ﬁrst time by the researcher. If. and how to evaluate and interpret secondary data. Very often.Buy this file: http://www. Finally. For example. there is so much secondary data available that could potentially be used in a consultancy research project that the problem for the researcher is in sorting through and evaluating exactly which secondary data to use. 7. Much internal secondary data is data that is generated as part of the normal operation of the organization’s business and activities. location. Such data is.php?promoCode=&partnerID=&content=story&storyID=1726 as it is not new data collected speciﬁcally and primarily for the purpose of the consultancy being conducted. existing data cannot be used to meet the objectives and requirements of the consultancy project.org/learning-resources. In this chapter we shall be looking at secondary data: the different types. explore issues.
189–94)) ● ● Uses of secondary data Secondary data is data which has been collected previously by someone else. but also classiﬁcations of secondary data encompassing raw secondary data. and is accessed and analyzed through. documentary secondary data. This suggests some drawbacks to which we will return later. Robson 2002). There is a real danger here of information overload. compiled secondary data. Bryman 1989. In addition to this data from the company’s operating activities and records. As such. and consequently has been collected for a different purpose. Nevertheless there are good reasons for making use of the secondary data which is available.org/learning-resources. this type of data has been collected by another party. often this internal secondary data is part of. we shall consider some of the major sources and types of external data available to the researcher/consultant in more detail later in the chapter. (2003. Dale et al. ﬁnancial data. Increasingly. The range and types of external data available to the researcher/consultant these days is http://www. Although all data is intended to provide information for analysis and decision making. (2003) who distinguish between three major categories or types of secondary data as follows: ‘documentary’ secondary data ‘multiple’ source secondary data ● ‘survey’ secondary data (Source: Saunders et al. 1988. internal memos. secondary data can be used in several ways in the context and . External secondary data includes all data which again already exists but which has been collected outside of the organization.Buy this file: http://www. a company may already have on record data about the researcher ’s area of interest from previous research studies.php?promoCode=&partnerID=&content=story&storyID=1726 90 ● ● Research Methods personnel data.php?promoCode=&partnerID=&content=story&storyID=1726 so extensive as to be potentially bewildering.download-it. we also have internal secondary data that stems from previous research and data gathering activities conducted within the organization. and secondary data compiled from multiple sources (Hakim 1982. we have the more general types of data which stem from. Finally. Kervin 1999. Again. We shall consider the sources. in terms of internal secondary data.download-it. I feel. uses. other documents and records such as company reports. the company’s management information systems (MIS). but perhaps one of the most useful and comprehensive categorizations of secondary data. and developments with regard to internal secondary data in more detail later in the chapter. For example. and so on. by its very nature. Different researchers have in fact generated a range of classiﬁcations for secondary data including not only the internal and external classiﬁcations mentioned here. pp. in-house magazines. is that of Saunders et al. Malhotra 1993. as we shall see later. for example.org/learning-resources. survey based secondary data.
without the written permission of Spenford IT Ltd who are licensed to reproduce this document by the publisher All requests should by sent in the first instance to rights@download-it. in any form or by any means.download-it. or transmitted. electronic.Chapter extract To buy the full file.php?promoCode=&partnerID=&content=story&storyID=1726 The publisher detailed in the title page holds the copyright for this document All rights reserved. recorded or otherwise. photocopying.org Please ensure you have book-marked our website. stored in a retrieval system. and for copyright information. www. click here http://www.org/learning-resources.org . No part of this publication may be reproduced.download-it. mechanical.
This action might not be possible to undo. Are you sure you want to continue?
We've moved you to where you read on your other device.
Get the full title to continue reading from where you left off, or restart the preview.