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ELS Language Centers Guided Research Skills DaivaBerzinskas 22 Nov 2010
Computer Games A. Alcohol III. Grand Theft Auto 1. TV Shows A. Introduction Thesis: Mass media was designed to reach a large audience and affect how they think and behave. Learning Bad Language IV. Simpsons 2. Stealing cars and committing crimes V. Children behaving in a bad way at a young age C. McDonalds 2. Mass media influence has grown largely with the advancement of technology. Burger King B. Celebrity influences 1.Mass Media Influence on Young Adults I. Conclusion . Family Guy B. Affecting the way children behave on our streets 2. Bad examples 1. Media has a strong social and cultural impact upon society. Advertisement A. Cigarettes & Tobacco 2. Unhealthy food choices 1. II. especially on young adults.
People would like to think that they have the power and control on making good decisions on what they eat and feed their kids. cigarettes. it¶s becoming easier and easier to be influenced by mass media. and with the help of technology. Advertisers encourage children and teens tohave unhealthy eating habits.Today. Junk food advertising and marketing unhealthy foods have a stronger influence over such choices. It also includes Internet media such as: blogs. Some obvious examples are junk food. especially in young adults. which is more likely to continue during their adulthood. particularly in advertising. message boards.Mass Media Influence On Young Adults Mass media makes billions of dollars with the advertising they sell to young adults. pod casts and video sharing. cigars. and books. newspapers. Media marketing specialists should keep this knowledge in mind when creating new material for young adults. has left a negative impact on today's youth. radio. that the advertising industry has a stronger influence on what they actually choose to eat and feed their kids. Mass media influence has grown largely with the advancement of technology. magazines. especially on young adults. . Mass media was designed to reach a large audience and affects how people think and how they behave. People cannot live without mass media. powerful media influences all members of society both directly and indirectly. Media. Media has strong social and cultural implications upon society. which could result in poor behavior. Society should be more careful about what media is accessible to young adults in order to avert negative influences. But the truth is. and chewing tobacco. Mass media includes: television.
8 TV ads for fast food every day in 2009.7. and ClubBK. Forty percent of parents said that their children ask to go to McDonald's at least once a week and 15% of preschoolers ask to go there every single day.g.com. children viewed 34% more. (Urban) McDonald¶s and Burger King have created games and virtual worlds to entice children (e.500 advertisements per day. outdoor advertising. The Rudd Center report found that 84% of parents take their children to a fast food restaurant at least once a week and 66% reported going to McDonald's. and teens (12-17 years) saw 4.5. have quoted numerous scary statistics on marketing fast food. Researchers at the Yale Rudd Center for Food Policy and Obesity.com.This type of advertising and marketing effort works. In2009. and teens viewed 39% more. (Urban) The report clearly states that the fast food industry is increasing its efforts to reach young people and to convince them to eat unhealthy food. The average preschooler (2-5 years) saw 2. Compared to 2003. compared with . HappyMeal. preschoolers viewed 21% more fast food ads in 2009.2 billion in 2009 on TV advertising. radio. McWorld.The average person is exposed to over 2.com). and other media. magazines. and some of these advertising messages are for products that are considered unhealthy (Lavack). Young people¶s exposure to fast food TV ads has increased. which include: The fast food industry spent more than $4. preschoolers saw 21% more ads for McDonald's and 9% more ads for Burger King. children (6-11 years) saw 3..
Children ages 6 to 11 saw even more: 26% more for McDonald's and 10% more for Burger King. (Melnick) Nutritional comparisons between McDonald¶s and Burger King Burgers Restaurant McDonald's Burger King Burger Type Big Mac Whopper Calories 560 640 Fat 31g 39g French Fries (Medium) Restaurant McDonald's Burger King Calories 450 370 Fat 22g 17g Chicken Burger Restaurant McDonald's Burger King Calories 440 710 Fat 20g 43g (Stefanov) .2007.
Also alcoholic advertising. but with some restrictions. but it can be found in newspapers and magazines. and other tobacco products is allowed in the United States and many other countries.Another ruthless type of advertising geared towards young adults is seen in tobacco advertisements.it may have a long-term effect on people who are addicted to it and increase their risks of chronic diseases. Advertising cigarettes. it should be legal to advertise. newspapers. . In the United States beer commercials are commonly seen on television during sport games targeting young adults. And they say that their advertisement is to encourage tobacco users to switch brands among adults and is not to increase the number of smokers. For example.Also. in the United States advertising these products is not allowed to appear on television or radio. Lots of underage young adults watch sports so you can say that it targets them also. cigars. With all these dangers. which may result in an affect on the child. So it¶s a good idea to not advertise tobacco products on television and the radio. Tobacco Company¶s argue that if a product is legal to sell. and magazines. drinking alcohol then driving under the influence is extremely dangerous and women who drink alcohol during pregnancy. Advertising for hard liquor is not seen on television or the radio but can been seen on billboards. Almost all countries require warning labels on tobacco products. which is not harmful for most people but. Advertisements are usually viewed by children and teens. which could encourage them so start smoking or to continue this habit. alcoholic beverages are still advertised around the world.
it can be an entertaining and educational tool for young adults. In the United States children watch an average of three to four hours of television a day. By the time of high school graduation. sexuality. It is teaching them bad behavior and bad language. bad language and the list . which may have a strong negative affect on them. which have a strong impact on our society and our young adults today. they will have spent more time watching television than they have been in their classrooms. Violence. stealing. While television can entertain and keep our children company. The Simpsons is a cartoon show.Television has its good side. being overweight. making fun of people and other countries. so most of it¶s viewers are young adults and like we said it helps teach bad behavior in every kind of way: smoking. drug and alcohol abuse are commonly seen on television programs. Children who watch a lot of television are likely to: Have lower grades in school Read fewer books Exercise less Be overweight (³American Academy of Child & Adolescent Psychiatry´) The Simpsons and Family Guy are cartoon shows and they are one of America¶s most popular television shows. it may also influence them in undesirable ways. But it mostly has a very strong negative influence on young adults and teaching them things that parents don¶t want them to learn. Television exposes youngadults to behaviors and attitudes that may affect their lives forever. not listing to parents. drinking.
as you know. violence. Critics of video games claim that watching violent television is less detrimental due to the children not physically playing out the violence. and children may be more likely to behave in aggressive or hurtful ways toward others. Family Guy makes The Simpsons look like a nicer cartoon show compared to it. children may be more fearful of the world around them.There are some benefits to video games for children. The American Psychological Association says there are three major effects of playing violent video games: children may become less sensitive to the pain and suffering of others. but in most cases these games are hard to find. based on Nielsen Media Research rankings. The Parents Television Council recently released its annual ranking of the 20 most popular prime time broadcast television shows among children ages 2-17. Recent research has shown that connections between young adults playing violent video games can cause later aggressive behavioral problems. (³Star Pulse´) Video games have a strong influence on young adults and children who are not yet capable of understanding the consequences of their actionsand that is a fact. And they are available for children of all ages in the US. This Television show containsmature subject matter such as drugs.goes on. Some parents and psychologists have said that there are children who benefit from the proficiency and coordination of playing video games while others disagree. Family Guy. Violent video games are the most popular games on the market. Family Guy was named the worst program for young audiences. and other themes that have bad influences on young adults. alcohol. Of the 20 shows most-watched by children. is a bad influence on children. (Tompkins) .
Grand Theft Auto promotes prostitution. and they are being affected by it as each day goes by. children have shot other children without realizing that the act results in actual death. and play. who has thefreedom to commit almost any kind of crime and is able to get away with it by killing those who get in your way. and that means the most of young adults own this game all around the world. with parents having more control on what their children eat. It may seam difficult to over come this great threat of mass media on our children but it¶s not impossible. watch.In real life. This game encourages young adults to act out these behaviors. schools should educate children more on what¶s right and what¶s wrong. In Grand Theft Auto you play as a gang member in the city. the health industry should put limits for junk food advertising. TV shows should have more positive influence on young adults. computer games should be more for educating our children more than effecting them. A game like Grand Theft Auto does not have a positive effect on the youth. theft.Games such as Grad Theft Auto help carry on these behaviors. children will be sheltered from this unstoppable force. and they have consumed so much from it.Grand Theft Auto IV the latest release of the series has sold more copies in its first day than any other game in history. Considering that. Mass media is everywhere and it has influenced our young adults so much. . because of technology and how its improving and making it easier and easier to get influenced by it. The whole series of Grand Theft Auto is by far the worst influenced game that has a major affect on young adults. and violent behavior.
14 Dec 2003 . March 2001. Tompkins.American Academy of Child & Adolescent Psychiatry. Stefanov. Urban. Anne. 15 Nov 2010. Fast-Food Ads Target Kids with Unhealthy Food. ³Your Fast Food Calorie Counter´.³The Psychological Effects of Violent Media on Children´. ³Children And Watching TV´.Care2.Work Cited Lavack. 8 Nov 2010. ³Marketing Junk Food to Our Kids: Can We Beat It ?´. ³Meredith. Annie. 1 Nov 2007. and It Works´. Aimee. Allpsych Online. ³Advertising of Unhealthy Products´. Sebastien.Askmen.Enotes.Star Pulse. ³µFamily Guy¶ Named Worst Show For Young Audiences´. Healthland. Melnick.