Real World

Project: Oreo
Jasmine Chittarath,
Charlie Mahoney,
Nidhi Malani
Harry Jaffe
Harry
Video
 Physical
Observations
What we observed about the store location, what was
stocked (or not), and the sizes of sections
 Physical Observations

?
Observation Insight

WalMart has very large A lot of shoppers at

portions for almost WalMart are families,
every CPG that value the
importance of the
people in their family
 Ideas
1. Disneyland Sweepstakes
2. Stacking Oreo competition for kids
3. Oreo checkers, one side with normal Oreos, one side takes
coca off ½ of Oreos--to make 2 teams
4. Position Oreo as a camping staple, with S’mores
5. Double stuff = dad, regular = mom, mini= kid….put them all in
one package.
6. Partner with school’s to provide Oreos in lunch programs
7. Oreo kid friendly fondue kit
8. Bowling for Oreos Event at Local Bowling Alleys to help
promote family bonding
9. Oreo care package for students away from home (customize
which flavors are included)
10. Advertising execution that makes Oreo a part of the school
lunch that your mom packs for you
 Physical Observations

?
Observation Insight

Huge frozen food, Consumer prefer

canned meat, and prepared foods, that
canned vegetable save time and require
section in Walmart less skill
 Ideas
11. Add Oreo coupon to ice cream containers
while offering ice cream/oreo recipe on
back of package

12. Add Oreo coupon to frozen “TV Dinners”

to encourage a purchase of Oreo

13. Oreo stand near ice cream section to

encourage Oreo topping on ice cream

14. Ad execution: Oreo print ads that pair

Oreos with Ice Cream
 Physical Observations

?
Observation Insight

Shoppers like to Walmart shoppers are

personalize their cars patriotic and passionate
with American flag about their country.
bumper stickers More conservstive
leaning.
 Ideas
15. American Flag on Oreo packaging

16. Veterans Affairs fund, supported by Oreo

sales. When you buy a package of Oreos
you support our veterans.

17. Wounded Warrior Project fundraising

partnership

18. Memorial Day advertising execution on

social media accounts. #HonorOurTroops
 Physical Observations

?
Observation Insight

Large seasonal isle for Walmart shoppers value

Halloween the importance of
holiday spirit
 Ideas
19. Put Oreos into halloween trick o'treat 25. St.Patricks Day Box of Oreos with some
variety pack boxes having special green oreos inside,
20. Position Oreo as Santa’s favorite cookie consumers encouraged to find limited
because of cookies and milk tradition green Oreos.
21. Sell Oreos in small kinder-like eggs, kids 26. Include Oreos in Gingerbread House kits
can go and find during Easter 27. Special occasion Oreo Packages
22. New Years ball drop tradition, can 28. Birthday Package
replicate with Oreo dunking into a glass of 29. Graduation Package
milk (social media campaign, fun idea for 30. General Congrats Package
kids while adults drink)
23. Valentines Day, heart-shaped box filled
with Oreos
24. Also Valentine's Day, send an
“Oreo-gram” to your loved ones. Place an
order online to send a box of Oreos with
love note
 Physical Observations

?
Observation Insight

Walmart has a large Walmart shoppers enjoy

baking section baking their own treats
 Ideas
31. “Bake your own” Oreo cookie cocoa wafer
mix with creme

32. Already crumbled Oreos for a toppings

33. Market Oreos to restaurants as a dessert

topping

34. Oreo with cream cheese filling, premade

for baking needs-Oreo Cheesecake
Cookie
 Observed
Shoppers
Observations based on demographics, what shoppers
were wearing, buying, etc.
 Observed Shoppers

?
Observation Insight
Shoppers at WalMart Walmart shoppers value
speed around the store, their time because they
and seem rushed. have to balance a job and
family
 Ideas
35. Offer displays of Oreos at the end of aisles
to get more attention from potential
consumers who are rushing through their
shopping.

36. Oreo pop up sign on shelf in aisle

37. Add smaller packs of Oreos by the

register

38. Add Oreos to milk section via little

hangers on refrigerator doors

39. Offer Oreos at Dunkin Donuts (the

people’s cookie and coffee)

40. Offer free delivery for Oreo’s if consumer

buys large amount of the cookies online

41. Oreo stickers on ground leading from

entrance to section
 Observed Shoppers

?
Observation Insight
WalMart seemed to have Large percentage of
a lot of hispanic shoppers, WalMart shoppers
and a lot of products with identify with hispanic
Spanish Copy. cultural flavors, symbols
and holidays.
 Ideas
42. Cinco de Mayo Oreo 46. Oreo Churros and melted chocolate
recipe on blog or advert.
43. Dia de los Muertos Oreo
○ Sugar Skull design on Oreo 47. Celebrity endorsement from hispanic
celebrities
44. Horchata Oreo
48. Advertisements in spanish; digital, analog
45. Mangonada Flavor (chile mango) and otherwise; in United States

49. Spanish copy on packages in United

States
 Observed Shoppers

?
Observation Insight
Walmart shoppers shop
with their children
1. Children influence
purchase decisions

2. Children are largely

influenced by popular
celebrities on social
media

3. Children are more

likely to become
attached to a brand
character
 Ideas
50. Festive and fun Oreos could be stocked 54. Continuing character for Oreo
at a lower eye level for children to see so
they can ask their parents to purchase for 55. Continuing character travels around the
them country visiting schools and playgrounds
in his Oreo truck
51. Sweepstakes to win the new Xbox or
Playstation with Oreo with purchase 56. Oreo fortnite character, unlocked through
buying Oreos (QR code on package)
52. Put Oreo in happy meals (there’s also
McD’s in some Walmarts)

53. Have influencers use Oreos to make cool

tik tok transitions
 Observed Shoppers

?
Observation Insight
Most shoppers were on 1. Walmart shoppers
their phones value being
connected--whether
its new social media
trends, getting
coupons on their
phones or playing
games.

2. Social media
accounts for most of
our phone use
 Ideas
57. Develop an Oreo Kids App - scan QR
code to unlock Oreo themed game

58. Oreo Rewards Program on the app.

Shoppers get rewarded for buying Oreos.

59. Exclusive Oreo filters for pictures/videos,

one the app

60. Make Oreo tik tok challenge

61. How many oreos can you eat in 30

seconds? #OreoEatingContest

62. Show us your Oreo ritual #oreoritual

63. #OreoDance, a dance to the Oreo song

that is proposed on social media

64. How many Oreos can you stack?

#OreoStackCompetition
Ideas
65. Show us your Oreo recipe. #OreoRecipe

66. Oreo Snapchat Filter

67. TikTok filter; Catch the Oreos in your

mouth as they fall across the screen

68. Oreo youtube channel with taste tests,

recipes

69. Oreo Instagram campaign that posts

‘stories’ of fans Oreo recipes

70. Oreo Instagram photography challenge

71. Take a picture of where you are eating

your Oreo while traveling

72. On Youtube, contest for best Oreo

themed short film

73. Twitter Oreo meme challenge,

#OreoMeme
 Observed Shoppers

?
Observation Insight
Walmart Shoppers have Consumers value
tattoos and dyed hair self-expression,
personalization and
individuality
 Ideas
74. Oreo edible tongue tattoos on creme

75. Customizable Oreo Contest

○ Consumers can submit designs for
limited release oreo

76. Oreo ATM- custom cookie dispensing

machine
 Observed Shoppers

?
Observation Insight
Shoppers wore a lot of Shoppers like the group
sports jerseys affiliation
 Ideas
77. Ad execution for a competition between
team dunkers and team twisters

78. Ad execution between team creme and

team cocoa cookie

79. Sell at professional sporting events

80. “Oreo Dunk of the Game” partnership with

NBA. Official cookie of the NBA. Show
best dunk of the game after the game

81. With NBA partnership have Oreo eating

contest during halftime
 Observed Shoppers

?
Observation Insight
Shoppers seemed to be Walmart has an older age
aged older than 40 demographic and older
shoppers enjoy classic
games and nostalgic
feels.
 Ideas
82. Oreo Bingo using oreos as place markers

83. Throwback Oreo Campaign - Vintage Ads

84. Throwback Oreo Campaign - Vintage

Packaging

85. Use Facebook Ads to target men and

women over the age of 40+ who also
enjoy baking at home (quantified by likes
of FB baking groups)
 Observed Shoppers

?
Observation Insight
Walmart Shoppers wear a Consumers enjoy movies
lot of Marvel gear and being a part of a
fandom. They often like to
escape in popular
entertainment.
 Ideas
86. Marvel packaging

87. Marvel engraving on Oreo

88. Product placement in Marvel movies

89. Avengers Celebrity endorsement -

Captain America Oreo Shield

90. Oreos could sell packs at the movie

theater concessions
Observed Cookie
Section
Size of the section, broad observations about the
section, types of products stocked, specific brands
stocked (or not stocked), etc.
 Cookie Section Observations

?
Observation Insight
The cookie aisle had a lot Consumers also enjoy
of cookie texture and variety of texture and
flavor options flavors in cookies
 Ideas
91. Oreo should make a soft baked variety

92. Sell the cocoa wafer cookie and creme

separately so consumers can build their
own ratio

93. Oreos can create a “Savory” Lineup

featuring new tastes like “Fried Chicken”
or “Bacon”

94. Reverse oreo - The wafer is white and the

creme is black
 Cookie Section Observations

Observation
Competitors had cookie
variety packs of their own
brand with varying cookie
types
?
Insight
Consumers like getting an
assortment of the same
product in one package
 Ideas
95. Variety pack of different Oreo flavors

96. Oreo mystery boxes

97. Sample box - variety of flavors in one

package

98. Variety pack of different Oreo types

 Observed
Consumer
Selection
Observations based on how shoppers were choosing
what to buy and put in their carts.
 Consumer Selection Observations

?
Observation Insight
Walmart shoppers were Walmart shoppers seek
shopping in discount/sale value for their money
selections
 Ideas
99. Buy 3 packs get 1 free coupon

100. Begin sending coupons to Walmart

customers on their mailing list

101. Annual Oreo flash sale event

102. Send app users a coupon for Oreos when

they are near the cookie section

103. Oreo Sunday’s - Oreo packs are on 20%

off (consumers buy multiple because
they’re on sale)
 Consumer Selection Observations

?
Observation Insight
Walmart shoppers Consumers prefer
browsing in the ready to convenience for on the go
eat meals sections eating
 Ideas

104. Oreo and milk snack pack

105. Oreo’s in pringles like tube that fit in car

cup-holder

106. Hard packaging option to prevent Oreos

getting crushed when traveling/camping
 Consumer Selection Observations

?
Observation Insight
Walmart shoppers Consumers value ease of
browsing in the ready to use and consumption
eat meals sections
 Ideas
107. Oreo Dunk Tongs

108. Oreo Separating Tweezers

109. Oreo Pops - Oreo on lollipop stick

option so consumers can stay clean
Thank You!