Corporate Sponsorship Opportunities

Saturday, May 7th, 2011 Walnut Hill Park | New Britain, CT




Give Hope … Become a Sponsor
Targeted Marketing Packages
Our four Targeted Marketing Packages at $20,000 each, allow you to market your message toward a specific audience that best aligns your company’s objectives. This helps to maximize your ROI. Your company may choose to sponsor one of four key RACE events; options include the Survivor Breakfast, 5K Races (M&F), 5K Walk and 1 Mile Walk, and the Kids’ Challenge (3 races).


From cash and in-kind support to sponsoring specific elements of the event, the CT RACE IN THE PARK offers opportunities at a variety of levels to match your company’s marketing goals and budget.

Imagine a world without breast cancer.
The End of Breast Cancer Begins with Research
CT BHI has one goal, one desire, to help find a cure for breast cancer in our lifetime. Connecticut is ranked 20th in the nation for breast cancer mortality. For a small state, that’s a huge challenge.

Connecticut First

Corporate Sponsorship

Packages range from $1,000 to $50,000, which allows your full participation in all aspects of the RACE. In addition to extensive pre-event exposure, you will reach an audience of more than 10,000 people on RACE day via an on-site presence with signage, product sampling and more.

100% stays in Connecticut. Every penny we raise, every dollar donated, stays in Connecticut. This is the only program of its kind in the state.

Where the Money Goes

Join the Race Join the Cause

Saturday, May 7th, 2011 Walnut Hill Park New Britain, CT

Our most important fundraising event, the CT RACE IN THE PARK, takes places every May on the Saturday before Mother’s Day. Last year alone we raised over $500,000 for breast cancer research. Every year, thousands join our RACE Day event in New Britain’s Walnut Park. It’s a family tradition, a celebration of life. It’s the RACE of the year, the race of a lifetime.

We have focused all our considerable energy and resources on education and research, funding forwardthinking programs that have yet to qualify for federal grants. We’re doing it where it matters most – right here at home.

Your support will make a profound difference in the fight against Breast Cancer in Connecticut
In-Kind Sponsorships Volunteers
Our goal is to underwrite RACE expenses through a combination of cash and in-kind contributions, insuring that more money can go directly into breast cancer research and education in CT. From media space to food, many opportunities exist that would be a perfect match for your organization. The CT RACE IN THE PARK accepts in-kind goods and services on a case-by-case basis. For purposes of sponsorship levels, in-kind donations are considered at 50% of their retail value. Items considered vital for the RACE, such as water, are categorized at 100% of their retail value. For purposes of tax deductions, in-kind donations are valued at the cost of the items as determined by the donor. All in-kind donations must be accompanied by a minimum $1,000 cash donation. As a non-profit organization, the CT BHI depends on the efforts and dedication of volunteers to make RACE IN THE PARK a success. Several volunteer opportunities exist, each and every one helping to make an impact.




Corporate Teams – Participation

Product Sampling

There has been a growing interest by companies to show support for the RACE and enhance the RACE day experience for participants through product sample distribution. While there are a number of considerations in determining appropriate products for sampling on RACE day.

Build company morale and pride by encouraging employee participation. Teams consist of ten or more people who register together as a Team for the RACE. Largest teams are eligible to win prizes. Approximately 50% of all RACE participants are members of a team. Teams may be comprised of families, friends, and co-workers, providing a unique and special opportunity for all employees and their loved ones. Corporations may increase participation by: entrance fee for employees

Advertising, Photography, & Promotional Opportunities

There are various ways to grow and maximize your exposure with the RACE. Multiple advertising vehicles are available, from underwriting the cost, production of billboards, buying ads in the newspaper, magazine, radio, television and Web site banners to reinforce your sponsorship and commitment. For more information on becoming a Sponsor of the 2011 CT RACE IN THE PARK: | | 860-827-7103

the dollars employees raise for the RACE

Research is where hope begins.

Be a part of something big.

The Race in the Park is a truly special event in many ways. Over ten thousand people whose connection to their communities and loved ones brings them together to support the CT Breast Health Initiative. They gather for the men’s and women’s races; they gather for the walking events and children’s runs; they gather for the picnic, Survivors’ Brunch, and other activities. They are here to be a part of a better future — your business can be, too.

CT Breast Health Initiative, Inc. RACE IN THE PARK 185 Main Street, New Britain, CT 06051 For more Sponsorship information on the 2011 CT RACE IN THE PARK: | 860-827-7103

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