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02 Mass Media and Society Department of Social Science and Cultural Studies — Spring 2011 Wednesdays: Sec 1 9:30 am - 12:20 pm Room: Eng 32; Sec 2 2:00 – 4:50 pm Room: NH 110 Office: 419 DeKalb Hall E-mail: email@example.com Hours: Wednesday, 8:55-9:25 & 12:35 – 1:05 and 1:20-1:50 and 5-5:30 and by appointment 3 credits. Elective Course. No prerequisites. Bulletin Description An examination of the psychological impact of the modern mass media. Basic models of communication, persuasion, motivation, and attitude formation are presented and applied to the study of the effects of the media on mental and emotional development and on the formation of social attitudes. The course also examines the social implication of the effects of commercial and political propaganda and the "marketing" of political figures as well as the social consequences of the development of a "post-literate" society. Sections of this course are reserved for undergraduate students. May not be repeated. Course Description The course will examine the theoretical implication of the nexus of mass media and mass society. A brief theoretical introduction will indicate basic tools of semiological and sociological analysis. This will be followed by several weeks in which the historical development of Taylorized mass production is shown to be matched by mass media in the United States, primarily. The final part of the course will analyze “postmodern culture” and its connection to mass media. The overall consideration throughout the course will be the construction of society with and through media, ranging from the Big Screen of the cinema to the small screen of tv, computers and interactive hand held devices. Teaching Objectives • To establish a working vocabulary and a pedagogical method that allows students to understand the connection between media and society in a dialectical and non-causal way • To establish a working environment for the development of analytic and critical tools Learning Objectives Local Outcomes Knowledge: The students will gain skills to utilize the precise terminology to express a growing awareness of the social context of media production and consumption Comprehension: The student will connect their experience with mass media and the production of social relations in specific historical periods Application: The students will relate critical analysis to their own assumptions resulting from their experience in a media saturated society Global Outcomes Analysis: The students shall be able to break down visual and textual messages in mass media Synthesis: The students shall be able to group together a set of analytic tools to assess and explain the media mechanisms that foster or hinder the production of the social fabric Evaluation: The students shall be able to support their own assessment of the relation between media and the production of social relations
marxists. If you copy a short passage from somebody else’s work. Repeated absences or lateness will result in lower grade.org/reference/subject/philosophy/works/fr/barthes. Note that: 1) these journals require BOTH the films AND the assigned texts (doing only one will not give you a full grade for that part of the course). No late submissions will be accepted. “Visual Pleasure and Narrative Cinema” from Visual and Other Pleasures and also in MSR Film: Hitchcock. No late work will be accepted. Walter Lippman. not mere high-school book reporting or repeating what was already discussed. The Global Media. Each requirement counts equally towards the final grade. Additionally. The Gutenberg Galaxy. Nathaniel West. Broadway and Amsterdam Aves. and are due the last day that our class is scheduled for the semester. You are free during the semester to present as many of these entries as you feel are needed. Required Reading and Viewing: Stuart and Elizabeth Ewen. The books are available at Book Culture (536 W 112th St. should you deem it appropriate or necessary. “Encoding/Decoding” in Media Studies: a reader [MSR] and also Media and Cultural Studies [MCS]. Herman and Robert W. Rear Window (fragment) . ed. Suggested Additional Reading: Jürgen Habermas. Durham and Kellner. Marshal McLuhan. These submissions should be one or two. it is expected that it will be duly referenced in standard citation form. Consult the Student Handbook for Pratt Institute’s Policy on Cheating and Plagiarism.htm). typed and double-spaced pages. These entries will consist of your own analysis of ALL films and also readings for this class. The scheduled films are required viewing. Channels of Desire. students who demonstrate strong and relevant participation in class may obtain bonus points towards their grade. Edward S. bet. Jerzy Kosinski. Hall. 2) the journals also require YOUR analysis. Understanding Media.. IMPORTANT: Also note that handing work in your name but done by others is plagiarism and it is punished with a failure in this course and possible expulsion from the school. Miss Lonelyhearts Schedule of classes 1/19 Introduction and Overview . 2) Journal entries for each week of the course. One Dimensional Man. Being There. in Manhattan) or through a provider of your own choosing. Mulvey. Herbert Marcuse.Mass Media and Social “Meanings” I Analytic Introduction 1/26 Reading: Barthes.Mass Media and Society/S11 Page 2 Course Requirements The final grade consists of in equal parts of the following: 1) Regular attendance and promptness. Elements of Semiology (segment in http://www. and The Global Village.SS 355 . and your own interpretation of issues presented class discussions. McChesney. The Structural Transformation of the Public Sphere. 13-14 in total. Public Opinion. selections on reserve (specified below). if you wish to get the instructor’s feedback on your work.
Ewen. “(i)History of the subaltern classes … etc” in MCS Film: Chaplin. Ballet Mecanique. Ann Gray. Wilbur Schramm. Quiz Show Reading: McLuhan. Prologue and Part 1 – 3 Film: Selection of silent films Reading: Kracauer. “The work of art in the age of mechanical reproduction” from Illuminations and also in MCS Film: Berkely. “The Ruling Class and the Ruling Ideas” and Gramsci. “From Culture to Hegemony/Subculture the Unnatural 3/30 4/6 . The Medium is the Massage (on reserve) also MSR & CSR. Postmodernism and Media: An Analysis 3/23 Reading: Baudrillard. Medium Cool Spring Break – NO CLASS 2/16 2/23 3/2 3/9 3/16 III Globalization. “The Mass Ornament” and Kracauer. Manufacturing Consent (selection) II A Brief History of Mass Media (case studies from Europe and the US) 2/9 Reading: Marx and Engels. “The Public Sphere (An Encyclopedia Article)” in MCS Film: Achbar and Wintonick. “The Cult of Distraction” from The Mass Ornament and Benjamin. Part 4 – 5 Film: Wexler. Williams “Advertising. Popular Taste and Organized Social Action” in MSR and in Mass Communications. “On the waterfall” (segment). Family Viewing Reading: Kosinski. “Behind Closed Doors: Video Recordings in the Home. Jameson. ed.Mass Media and Society/S11 Page 3 2/2 Reading: Lasarzfeld and Merton “Mass Communication.” in MSR Film: Egoyan. “The Precession of Simulacrum” in Simulacra and Simulation and in MSR.SS 355 . Habermas. Clair. the Magic System” in MSR Film: Redford. “The Culture Industry” from Dialectic of Enlightment also in MCS [but the translation from Dialectic… is preferable]. Triumph of the Will (segment) Reading: Horkheimer and Adorno. Modern Times (segment) Reading: Ewen. “Postmodernism and Consumer Society” in MCS and online. Being There Reading: Hebdige. Riefenstahl.
Mass Media and Society/S11 Page 4 Break” in MCS. “Postmodern Virtualities” in MCS and Sadie Plant. “The Role of the Stereoptype” in The Matter of Images and also in MSR Film: Cox.SS 355 . Dyer. “Hybrid Cultures. “On the Matrix: Cyberfeminist Simulations” in MSR Viewing: Selections from the Internet Reading: Virilio. Repo Man 4/13 Reading: García Canclini. Oblique Powers” in MCS Film: Subiela. selections from Crepuscular Dawn Viewing: Selections from the Internet Final journals due 4/20 4/27 5/4 . Man Facing Southeast Reading: Poster.
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