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ANNA UNIVERSITY COIMBATORE

DIRECTORATE OF ONLINE AND DISTANCE EDUCATION

MBA
(Calendar Year: 2009)

SYLLABUS
WITH CURRICULAM & REGULATIONS (SEMESTER – I to IV)

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ANNA UNIVERSITY COIMBATORE
DIRECTORATE OF ONLINE AND DISTANCE EDUCATION

REGULATIONS: 2009

This regulation is applicable to all candidates admitted into MBA Programmes during the calendar year 2009.

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PRELIMINARY DEFINITIONS AND NOMENCLATURE In this Regulation, unless the context otherwise requires: i) ii) iii) iv) “Programme” means MBA programme. “Branch” means specialization or discipline of MBA programme. “Course” means a theory or practical subject that is normally studied. “University” means ANNA UNIVERSITY COIMBATORE.

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PROGRAMMES OFFERED
1. Airline and Airport Management 2. Banking, Insurance & Financial Services 3. Biotechnology 4. E-Business 5. E-Governance 6. Energy Management 7. Financial Management 8. Food and Agri Business Management 9. General Management 10. Healthcare and Hospital Management 11. Hotel Management 12. Human Resource Management 13. Infrastructure Management 14. International Business Management 15. Marketing Management 16. Pharmaceutical Management 17. Port Management 18. Retail and Supply Chain Management 19. Software Enterprises Management 20. Telecom Management 21. Textile Management 22. Tourism Management 23. Transport Management 24. Venture Capital & Capital Market

25. Product Engineering Management

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ADMISSION 1. Candidates seeking admission to the first semester of the four semesters MBA Degree Programme:   Should possess the degree from a recognized University Should have passed the Higher Secondary Examination of (10+2) curriculum (Academic stream) prescribed by the Government of Tamil Nadu or authority accepted by the Syndicate of Anna University Coimbatore as equivalent thereto. 2. The eligibility criteria shall be prescribed by the Syndicate of the University from time to time.

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STRUCTURE OF PROGRAMME 1. Every Programme shall have a curriculum comprising of theory courses and a project work with well defined syllabi. 2. The curriculum of each semester shall be a blend of theory courses not exceeding 4. 3. The medium of instruction, examinations and project report shall be in English.

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DURATION AND PATTERN A student is normally expected to complete the MBA Programme in 4 semesters (Two academic years) but in any case not more than 8 semesters (Four academic years) from the admission.

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INTERACTIVE LEARNING PROGRAMME 1. Interactive Learning Programmes are arranged on Saturdays and Sundays or on Public Holidays. Attendance in Three ILPs is compulsory to appear for University Examination. University will arrange Tele Conference / Case Studies in different centres after due notification. 2. Those who did not attend the required number of ILPs can get permission from the Director and submit Additional Term Paper (ATP) / Mini Project Work (MPW) and appear for the examinations.

he/she should continue the same till he/she secures a pass. If a candidate fails to secure a pass / absent in a particular course. SYSTEM OF EXAMINATION 1. 8. A candidate. PASSING REQUIREMENTS 1. However. REQUIREMENTS FOR APPEARING FOR UNIVERSITY EXAMINATION A candidate shall normally be permitted to appear for the University examination of the current semester if he/she satisfied the following condition requirement:  Student is expected to attend all ILP classes and secure 100% attendance. Performance in each course (other than project work) of study shall be evaluated as follows: S. . the continuous assessment marks obtained by the candidate in the first attempt shall be retained and considered valid for all subsequent attempts.  Registration is mandatory for current semester examinations as well as arrears examinations. Each theory course shall be evaluated for a maximum of 100 marks and the project work shall be evaluated for a maximum of 200 marks. Student is expected to register for examination for all courses of that semester. 9. The University examinations of 3 hours duration shall ordinarily be conducted between December & January and between May & June. 1 2 Mode of Examination Terminal Examination Assignments Continuous Assessment Term Paper Total Percentage of Marks 70% 20% 10% 100% 2. it is mandatory that he/she register and reappear for the examination in that course during the next semester when examination is conducted in that course. who secures not less than 50% of total marks prescribed for all the courses with a minimum of 40% of marks in continuous assessment and 40% of marks in university examination. No. Note: A candidate who could secure lesser than 50% of attendance shall be given exemption with the permission from the Director and he/she shall be permitted to appear for the examinations by submitting Additional Term Paper (ATP) / Mini Project Work (MPW). in order to allow for certain unavoidable reasons. However.4 7. 3. shall be declared to have passed the Examination. the student is expected to attend at least 50% of the ILP classes (Three pair of Saturday and Sunday).

No candidate shall be permitted to submit the project work and appear for the Viva – Voce on more than two occasions. ELIGIBILITY FOR THE AWARD OF DEGREE A student shall be declared to the eligible for the award of the MBA Degree provided the student has  Successfully completed the course requirements and passed all the prescribed examinations in all the 4 semesters within a maximum period 4 years reckoned from the commencement of the first semester to which the candidates was admitted. he/she shall be liable for punitive action as prescribed by the University from time to time. A candidate who qualifies for the award of the Degree having passed the examination in all the courses of all the four semesters in his/her first appearance within four consecutive semesters and securing an aggregate of not less than 75% of total marks shall be declared to have passed the examination in Distinction. Note: If a student indulges in malpractice in any of the University examinations. All other candidates shall be declared as failed candidates. 3. . 2. A candidate who qualifies for the award of the Degree having passed the examination in all the courses of all the four semesters within a maximum period of four consecutive semesters reckoned from the commencement study in the first semester and securing an aggregate of not less than 60% of total marks shall be declared to have passed the examination in First Class.5 2. A candidate who qualifies for the award of the Degree having passed the examination in all the courses of all the four semesters not within a maximum period of four consecutive semesters reckoned from the commencement study in the first semester and / or securing an aggregate of less than 60% of total marks shall be declared to have passed the examination in Second Class.  The award of Degree must have been approved by the Syndicate of the University. 4. A candidate who opts for project work shall be declared to have passed in the Project work and Viva–voce examination. 10. CLASSIFICATION OF THE DEGREE AWARDED 1. if he/she secures an overall minimum of 50% marks. If a candidate fails to secure a pass / absent in the Project work and Viva-voce examination may be permitted to resubmit a project and appear for the viva – voce for the second time if so recommended by the examiners. 11.

75% 56% . Jothipuram.89% 76% . Academic Campus. GRADING SYSTEM Percentage of Marks obtained 95% . Coimbatore – 641 047.55% Below 50% Incomplete Withheld Grade Category O E A B C D S RA I W Website www. Phone: +91 422 – 2694433.ac.85% 66% .6 12.in is the primary source of communication For further details: The Director.94% 86% .100% 90% .65% 50% . 6544555 .annauniv. Directorate of Online and Distance Education. Anna University Coimbatore.

Voce .CURRICULUM MBA – AIRLINE AND AIRPORT MANAGEMENT Branch Code: 200 FIRST SEMESTER Course Code 101001 101002 101003 101004 101005 Courses Principles of Management Managerial Communication Accounting for Managers Managerial Economics Organizational Behavior SECOND SEMESTER Course Code 102002 102004 102003 102040 102041 Courses Marketing management Financial Management Human Resources Management Airline Operations and Management Airport Planning and Administration THIRD SEMESTER Course Code 103027 103055 103056 103057 103058 Courses IT for Managers and MIS Aviation Management Aviation and Airport Security Aircraft Law and Convention Airport Engineering FOURTH SEMESTER Course Code 104001 104002 104006 104011 Courses Business Research Methods Corporate Governance and Business Ethics International Business Environment Project Work and Viva .7 ANNA UNIVERSITY COIMBATORE DIRECTORATE OF ONLINE AND DISTANCE EDUCATION MBA .

INSURANCE & FINANCIAL SERVICES Branch Code: 201 FIRST SEMESTER Course Code 101001 101009 101003 101004 101005 Courses Principles of Management Global Communication Accounting for Managers Managerial Economics Organizational Behavior SECOND SEMESTER Course Code 102002 102004 102003 102031 102030 Courses Marketing Management Financial Management Human Resource Management Banking Corporate Finance THIRD SEMESTER Course Code 103027 103008 103007 103053 103048 Courses IT for Managers and MIS E-Banking Mutual Funds Risk Management and Insurance Treasury Management FOURTH SEMESTER Course Code 104001 104002 104006 104011 Courses Business Research Methods Corporate Governance and Business Ethics International Business Environment Project Work and Viva .Voce .8 MBA – BANKING.

9 MBA – BIOTECHNOLOGY Branch Code: 202 FIRST SEMESTER Course Code 101001 101002 101003 101004 101005 Courses Principles of Management Managerial Communication Accounting for Managers Managerial Economics Organizational Behavior SECOND SEMESTER Course Code 102002 102004 102003 102042 102043 Courses Marketing Management Financial Management Human Resource Management Bioinformatics Fundamentals of Bio-Technology and Principle of Genomics THIRD SEMESTER Course Code 103027 103059 103060 103061 103062 Courses IT for Managers and MIS Environmental Biotechnology Fermentation Biotechnology Industrial Biotechnology Plant Biotechnology FOURTH SEMESTER Course Code 104001 104002 104006 104011 Courses Business Research Methods Corporate Governance and Business Ethics International Business Environment Project Work and Viva .Voce .

10 MBA – E-BUSINESS Branch Code: 203 FIRST SEMESTER Course Code 101001 101013 101003 101004 101005 Courses Principles of Management Technical Communication Accounting for Managers Managerial Economics Organizational Behavior SECOND SEMESTER Course Code 102002 102004 102003 102022 102001 Courses Marketing Management Financial Management Human Resource Management E-CRM Operations Research THIRD SEMESTER Course Code 103027 103009 103051 103011 103010 Courses IT for Managers and MIS E-Commerce Decision Support Systems Enterprise Resource Planning E-Governance FOURTH SEMESTER Course Code 104001 104002 104006 104011 Courses Business Research Methods Corporate Governance and Business Ethics International Business Environment Project Work and Viva .Voce .

Voce .11 MBA – E-GOVERNANCE Branch Code: 204 FIRST SEMESTER Course Code 101001 101002 101003 101004 101005 Courses Principles of Management Managerial Communication Accounting for Managers Managerial Economics Organizational Behavior SECOND SEMESTER Course Code 102002 102004 102003 102044 102045 Courses Marketing Management Financial Management Human Resource Management Information Security Database Management Systems THIRD SEMESTER Course Code 103027 103009 103063 103024 103064 Courses IT for Managers and MIS E-Commerce Computer Networking Internetworking Technology Geographic Information Systems FOURTH SEMESTER Course Code 104001 104002 104006 104011 Courses Business Research Methods Corporate Governance and Business Ethics International Business Environment Project Work and Viva .

12 MBA – ENERGY MANAGEMENT Branch Code: 205 FIRST SEMESTER Course Code 101001 101002 101003 101004 101005 Courses Principles of Management Managerial Communication Accounting for Managers Managerial Economics Organizational Behavior SECOND SEMESTER Course Code 102002 102004 102003 102046 102001 Courses Marketing Management Financial Management Human resource Management Technology Management Operations Research THIRD SEMESTER Course Code 103027 103065 103066 103067 103068 Courses IT for Managers and MIS Energy Management Renewable Energy Systems Environmental Management Petroleum Energy FOURTH SEMESTER Course Code 104001 104002 104006 104011 Courses Business Research Methods Corporate Governance and Business Ethics International Business Environment Project Work and Viva .Voce .

13 MBA – FINANCIAL MANAGEMENT Branch Code: 206 FIRST SEMESTER Course Code 101001 101002 101003 101004 101005 Courses Principles of Management Managerial Communication Accounting for Managers Managerial Economics Organizational Behavior SECOND SEMESTER Course Code 102002 102016 102003 102014 102001 Courses Marketing Management Futures. Options and Derivatives Human Resource Management Security Analysis and Portfolio Management Operations Research THIRD SEMESTER Course Code 103027 103052 103050 103035 103030 Courses IT for Managers and MIS Mergers. Acquisition and Corporate Restructuring Capital Markets Project Management Management of Cost and Control System FOURTH SEMESTER Course Code 104001 104002 104006 104011 Courses Business Research Methods Corporate Governance and Business Ethics International Business Environment Project Work and Viva .Voce .

14 MBA – FOOD AND AGRI BUSINESS Branch Code: 207 FIRST SEMESTER Course Code 101001 101002 101003 101004 101005 Courses Principles of Management Managerial Communication Accounting for Managers Managerial Economics Organizational Behavior SECOND SEMESTER Course Code 102002 102004 102003 102047 102001 Courses Marketing Management Financial Management Human resource Management Food and Beverage Management Operations Research THIRD SEMESTER Course Code 103027 103069 103070 103071 103067 Courses IT for Managers and MIS Biotechnology Management Food Science and Nutrition Agro Industries and Marketing Environmental Management FOURTH SEMESTER Course Code 104001 104002 104006 104011 Courses Business Research Methods Corporate Governance and Business Ethics International Business Environment Project Work and Viva .Voce .

Voce . Strategic Management Management of Services International Business FOURTH SEMESTER Course Code 104001 104002 104006 104011 Courses Business Research Methods Corporate Governance and Business Ethics International Business Environment Project Work and Viva .15 MBA – GENERAL MANAGEMENT Branch Code: 208 FIRST SEMESTER Course Code 101001 101002 101003 101004 101005 Courses Principles of Management Managerial Communication Accounting for Managers Managerial Economics Organizational Behavior SECOND SEMESTER Course Code 102002 102004 102003 102005 102001 Courses Marketing Management Financial Management Human Resource Management Operations Management Operations Research THIRD SEMESTER Course Code 103027 103033 103054 103044 103020 Courses IT for Managers and MIS Materials Management.

16 MBA – HEALTHCARE AND HOSPITAL MANAGEMENT Branch Code: 209 FIRST SEMESTER Course Code 101001 101002 101003 101004 101005 Courses Principles of Management Managerial Communication Accounting for Managers Managerial Economics Organizational Behavior SECOND SEMESTER Course Code 102038 102037 102036 102039 102001 Courses Marketing of Health Care Services Financial Management for Hospitals Hospital Administration and HRM Managing Health Services Operations Research THIRD SEMESTER Course Code 103027 103025 103014 103016 103003 Courses IT for Managers and MIS Issues in Public Health Global Health Issues Health Laws and Industrial Relations Bioinformatics FOURTH SEMESTER Course Code 104001 104002 104006 104011 Courses Business Research Methods Corporate Governance and Business Ethics International Business Environment Project Work and Viva .Voce .

Voce .17 MBA – HOTEL MANAGEMENT Branch Code: 210 FIRST SEMESTER Course Code 101001 101002 101003 101004 101005 Courses Principles of Management Managerial Communication Accounting for Managers Managerial Economics Organizational Behavior SECOND SEMESTER Course Code 102002 102004 102003 102047 102048 Courses Marketing Management Financial Management Human Resource Management Food and Beverage Management Tourism Management THIRD SEMESTER Course Code 103027 103072 103073 103074 103075 Courses IT for Managers and MIS Catering Management Front Office Operations & Management Hotel Housekeeping Restaurant Management FOURTH SEMESTER Course Code 104001 104002 104006 104011 Courses Business Research Methods Corporate Governance and Business Ethics International Business Environment Project Work and Viva .

18 MBA – HUMAN RESOURCE MANAGEMENT Branch Code: 211 FIRST SEMESTER Course Code 101001 101002 101003 101004 101005 Courses Principles of Management Managerial Communication Accounting for Managers Managerial Economics Organizational Behavior SECOND SEMESTER Course Code 102002 102004 102012 102055 102056 Courses Marketing Management Financial Management Human Resource Planning Performance Management Compensation Management THIRD SEMESTER Course Code 103019 103028 103034 103043 103022 Courses Industrial Relations and Labour Laws Knowledge and Change Management Organization Development Training and Development International Human Resource Management FOURTH SEMESTER Course Code 104001 104002 104006 104011 Courses Business Research Methods Corporate Governance and Business Ethics International Business Environment Project Work and Viva .Voce .

Voce .19 MBA – INFRASTRUCTURE MANAGEMENT Branch Code: 212 FIRST SEMESTER Course Code 101001 101002 101003 101004 101005 Courses Principles of Management Managerial Communication Accounting for Managers Managerial Economics Organizational Behavior SECOND SEMESTER Course Code 102002 102004 102003 102046 102027 Courses Marketing Management Financial Management Human Resource Management Technology Management Logistics and Supply chain Management THIRD SEMESTER Course Code 103027 103076 103065 103077 103078 Courses IT for Managers and MIS Telecom Management Energy Management Transport Planning Systems and Traffic Engineering Infrastructure Development FOURTH SEMESTER Course Code 104001 104002 104006 104011 Courses Business Research Methods Corporate Governance and Business Ethics International Business Environment Project Work and Viva .

20 MBA – INTERNATIONAL BUSINESS MANAGEMENT Branch Code: 213 FIRST SEMESTER Course Code 101001 101009 101014 101015 101005 Courses Principles of Management Global Communication International Accounting International Economics Organizational Behavior SECOND SEMESTER Course Code 102019 102026 102025 102057 102027 Courses International Marketing Management International Financial Management International Human Resource Management Global Strategic Management Logistics and Supply Chain Management THIRD SEMESTER Course Code 103027 103009 103047 103021 103012 Courses IT for Managers and MIS E-Commerce Managing Global Businesses International Business Culture Export Procedures and Documentation FOURTH SEMESTER Course Code 104001 104002 104006 104011 Courses Business Research Methods Corporate Governance and Business Ethics International Business Environment Project Work and Viva .Voce .

21 MBA – MARKETING MANAGEMENT Branch Code: 214 FIRST SEMESTER Course Code 101001 101002 101003 101004 101005 Courses Principles of Management Managerial Communication Accounting for Managers Managerial Economics Organizational Behavior SECOND SEMESTER Course Code 102009 102004 102003 102006 102010 Courses Marketing Research Financial Management Human Resource Management Product and Brand Management Consumer Behaviour THIRD SEMESTER Course Code 103027 103038 103018 103045 103036 Courses IT for Managers and MIS Services Marketing Industrial and Agricultural Marketing International Marketing Retail and Logistics Management FOURTH SEMESTER Course Code 104001 104002 104006 104011 Courses Business Research Methods Corporate Governance and Business Ethics International Business Environment Project Work and Viva .Voce .

22 MBA – PHARMACEUTICAL MANAGEMENT Branch Code: 215 FIRST SEMESTER Course Code 101001 101002 101003 101004 101005 Courses Principles of Management Managerial Communication Accounting for Managers Managerial Economics Organizational Behavior SECOND SEMESTER Course Code 102002 102004 102003 102049 102027 Courses Marketing Management Financial Management Human Resource Management Intellectual Property Rights Logistics and Supply chain Management THIRD SEMESTER Course Code 103027 103079 103080 103081 103082 Courses IT for Managers and MIS Pharmaceutical Marketing Quality Management in Pharmaceutical Industry Product Management Industrial Pharmacy FOURTH SEMESTER Course Code 104001 104002 104006 104011 Courses Business Research Methods Corporate Governance and Business Ethics International Business Environment Project Work and Viva .Voce .

Voce .23 MBA – PORT MANAGEMENT Branch Code: 216 FIRST SEMESTER Course Code 101001 101002 101003 101004 101005 Courses Principles of Management Managerial Communication Accounting for Managers Managerial Economics Organizational Behavior SECOND SEMESTER Course Code 102002 102004 102003 102054 102027 Courses Marketing Management Financial Management Human Resource Management Disaster Management Logistics and Supply chain Management THIRD SEMESTER Course Code 103027 103083 103084 103085 103031 Courses IT for Managers and MIS Dock and Harbour Engineering Shipboard Operations Container and Multimodal Transport Management Marine and Fire Insurance FOURTH SEMESTER Course Code 104001 104002 104006 104011 Courses Business Research Methods Corporate Governance and Business Ethics International Business Environment Project Work and Viva .

24 MBA – RETAIL AND SUPPLY CHAIN MANAGEMENT Branch Code: 217 FIRST SEMESTER Course Code 101001 101002 101003 101004 101005 Courses Principles of Management Managerial Communication Accounting for Managers Managerial Economics Organizational Behavior SECOND SEMESTER Course Code 102009 102004 102003 102024 102001 Courses Marketing Research Financial Management Human Resource Management Purchasing and Supply Chain Management Operations Research THIRD SEMESTER Course Code 103027 103051 103037 103011 103006 Courses IT for Managers and MIS Decision Support Systems Retail Marketing Enterprise Resource Planning Channel Management FOURTH SEMESTER Course Code 104001 104002 104006 104011 Courses Business Research Methods Corporate Governance and Business Ethics International Business Environment Project Work and Viva .Voce .

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MBA – SOFTWARE ENTERPRISES MANAGEMENT Branch Code: 218

FIRST SEMESTER Course Code 101001 101013 101003 101004 101005 Courses Principles of Management Technical Communication Accounting for Managers Managerial Economics Organizational Behavior

SECOND SEMESTER Course Code 102002 102004 102003 102018 102001 Courses Marketing Management Financial Management Human Resource Management Software Project Management Operations Research

THIRD SEMESTER Course Code 103027 103039 103040 103041 103011 Courses IT for Managers and MIS Software Estimation and Costing Software Maintenance Software Quality Assurance Enterprise Resource Planning

FOURTH SEMESTER Course Code 104001 104002 104006 104011 Courses Business Research Methods Corporate Governance and Business Ethics International Business Environment Project Work and Viva - Voce

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MBA – TELECOM MANAGEMENT Branch Code: 219

FIRST SEMESTER Course Code 101001 101013 101003 101004 101005 Courses Principles of Management Technical Communication Accounting for Managers Managerial Economics Organizational Behavior

SECOND SEMESTER Course Code 102002 102004 102003 102034 102035 Courses Marketing Management Financial Management Human Resource Management Network Management Telecom Policies and Technology

THIRD SEMESTER Course Code 103027 103049 103038 103042 103024 Courses IT for Managers and MIS Marketing Research Services Marketing Telecom Services and Information Security Internetworking Technology

FOURTH SEMESTER Course Code 104001 104002 104006 104011 Courses Business Research Methods Corporate Governance and Business Ethics International Business Environment Project Work and Viva - Voce

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MBA – TEXTILE MANAGEMENT Branch Code: 220

FIRST SEMESTER Course Code 101001 101002 101003 101004 101005 Courses Principles of Management Managerial Communication Accounting for Managers Managerial Economics Organizational Behavior

SECOND SEMESTER Course Code 102002 102004 102003 102033 102027 Courses Marketing Management Financial Management Human Resource Management Fabric Production and Processing Logistics and Supply Chain Management

THIRD SEMESTER Course Code 103027 103001 103002 103013 103004 Courses IT for Managers and MIS Apparel Manufacturing Technology Apparel Marketing and Merchandising Fashion Retailing Brand Management

FOURTH SEMESTER Course Code 104001 104002 104006 104011 Courses Business Research Methods Corporate Governance and Business Ethics International Business Environment Project Work and Viva - Voce

Voce .28 MBA – TOURISM MANAGEMENT Branch Code: 221 FIRST SEMESTER Course Code 101001 101002 101003 101004 101005 Courses Principles of Management Managerial Communication Accounting for Managers Managerial Economics Organizational Behavior SECOND SEMESTER Course Code 102002 102004 102003 102050 102051 Courses Marketing Management Financial Management Human Resource Management Travel Agency Management Hospitality Management THIRD SEMESTER Course Code 103027 103086 103087 103088 103089 Courses IT for Managers and MIS International Tourism Management Hospitality and Travel Marketing Event Management Tourism and Travel Development FOURTH SEMESTER Course Code 104001 104002 104006 104011 Courses Business Research Methods Corporate Governance and Business Ethics International Business Environment Project Work and Viva .

Voce .29 MBA – TRANSPORT MANAGEMENT Branch Code: 222 FIRST SEMESTER Course Code 101001 101002 101003 101004 101005 Courses Principles of Management Managerial Communication Accounting for Managers Managerial Economics Organizational Behavior SECOND SEMESTER Course Code 102002 102004 102003 102052 102027 Courses Marketing Management Financial Management Human Resource Management Infrastructure Management Logistics and Supply chain Management THIRD SEMESTER Course Code 103027 103058 103090 103091 103077 Courses IT for Managers and MIS Airport Engineering Railway Engineering Highway Engineering Transport Planning Systems and Traffic Engineering FOURTH SEMESTER Course Code 104001 104002 104006 104011 Courses Business Research Methods Corporate Governance and Business Ethics International Business Environment Project Work and Viva .

Voce .30 MBA – VENTURE CAPITAL AND CAPITAL MARKET Branch Code: 223 FIRST SEMESTER Course Code 101001 101002 101003 101004 101005 Courses Principles of Management Managerial Communication Accounting for Managers Managerial Economics Organizational Behavior SECOND SEMESTER Course Code 102002 102004 102003 102014 102053 Courses Marketing Management Financial Management Human Resource Management Security analysis and Portfolio Management Financial Institutions in India THIRD SEMESTER Course Code 103027 103008 103050 103092 103093 Courses IT for Managers and MIS E-Banking Capital Markets New Venture Management Global Capital Markets FOURTH SEMESTER Course Code 104001 104002 104006 104011 Courses Business Research Methods Corporate Governance and Business Ethics International Business Environment Project Work and Viva .

31 MBA – PRODUCT ENGINEERING MANAGEMENT Branch Code: 224 FIRST SEMESTER Course Code 101001 101002 101003 101004 101005 Courses Principles of Management Managerial Communication Accounting for Managers Managerial Economics Organizational Behavior SECOND SEMESTER Course Code 102002 102004 102003 102006 102005 Courses Marketing Management Financial Management Human Resource Management Product and Brand Management Operations Management THIRD SEMESTER Course Code 103027 103094 103095 103096 103097 Courses IT for Managers and MIS Product design and development Product and process engineering tools Maintenance engineering and management Quality concepts in Product design FOURTH SEMESTER Course Code 104001 104002 104006 104011 Courses Business Research Methods Corporate Governance and Business Ethics International Business Environment Project Work and Viva .Voce .

Heinz Weihrich.Decision Making . Chestard Bernard.Scientific Approach. “Essentials of Management”. Prahalad . MODULE 2: Organization: Formal and Informal-Span of Management-Organisation Structure- Departmentation-Line and staff relationship -Centralisation Vs. MODULE 4: Controlling: Process: Standards and Bench Marking-Core Competence-Competitive Advantage of Industries and Nation. MODULE 3: Leadership: Leadership Styles -Motivation-Motivation Theories-Maslow-X-Y theory. Douglous McGregor. 7th Edition.Taylor. Co-ordination-Principles of Co-ordination-Inter-dependence.K. Tata McGraw Hill. Text Books: Harold Koontz. 2005 2. Practices – Peter F. 8th Edition. Decentralisation-Organisational Culture-Cultural Diversity-Multi Ethnic Workforce -Organizing Knowledge resource.Harper Collins Publishers . Elton Mayo.Decision Trees. Mary Parker Follet. MODULE 6: Challenges in Management: Change Management -Timing of Change-Reaction to changePlanning organizational Change-Technological Change-Effective use of Communication Devices and IT. Henri Fayol. Management – Rocky W. System Approach and Contingency Approach. Rensis Likert.Risk and Uncertainty . 2008 References: 1. Responsibilities.Creativity and Innovation .PRINCIPLES OF MANAGEMENT OBJECTIVE: To expose with the challenges of New Millennium and to increase the confidence level. Drucker. Planning-Types -Steps-MBO-MBEStrategies-Policies-Planning Premises . Management: Tasks.32 SEMESTER .Functions of Managers .I 101001 . Mickel Porter and C.W. Two Factor Theory-Equity theory-Vrooms Expectancy theory-ERG theory-Committees-Teams and Groups. Griffin – Biztantra. MODULE 5: Knowledge Management .Quality Concepts-Business Process Outsourcing. MODULE 1: Management science: Definition-evolution of management Thought-contribution of F. Peter Drcker.

deliver. Jane P Thomas. Herbert W Hildebrandt.Technological aids in Communication – Visual aids in Oral Presentation – Interview for Employment. MODULE 5: Non Verbal and Visual Communication.Project reports .6th Edition. MODULE 2: Listening and Feedback – Intrapersonal and Interpersonal Communication / Conflict Management – Negotiations – Group Communications – Mass Communication – Intercultural Communication.Body Language – Para Language – Significance of Space – Graphics . Business Communication. MODULE 4: Written Communication – Stages of writing process – Organizing and Composing messages – Writing effective E-Mail messages – Writing for Web – Writing good.Thomson Learning.Visual Graphics – Textual Graphics – Television and and other aids in Visual Communication. 7th Edition.Formal Reports -Research reports . 2. MODULE 1: Managerial Communication Process – Objectives of Communication– Principles of Communication – Forms of Communication – Types of Communication – Channels / Media of Communication – Communication in Organizations – Barriers to Communication – Guidelines to overcome Barriers. Schatzman .MANAGERIAL COMMUNICATION OBJECTIVE: The Objective of this course is to develop. 10th Edition. 2009 References: 1. Tata McGraw Hill. MODULE 3: Oral Communication – Designing and Developing Oral Communication Presentation –Speech – Characteristics of Speech – Committees and Conference . assess and build capability to Communicate.Business reports and Academic reports-Presentation of Bibliography. Pearson Education. Text Books: Herta A Murphy.33 101002 . “Effective Business Communication”. Business Communication . Merrier Jones.. goodwill and bad messages – Resume and Applications. . New Delhi. Thill. MODULE 6: Documents and Reports – Preparation of Business Documents – Storage and Retrieval of information . Krizan. Bovee.

Designing management accounting system. Tata McGraw Hill Publication. MODULE 3: Capital budgeting decisions: Standards and variable costing – Production cost variance analysis – Management control environment. costing and the value chain – Cost – Volume – Profit analysis – responsibility accounting and transfer pricing. responsibility control and responsibility accounting information used in management control. MODULE 5: Analysis of financial performance of a firm:. “Introduction to Financial Accountancy”. Financial Accounting Corporate accounting management and accounting information – Financial Analysis –Cash Flow and Fund flow statement Analysis – Accounting Cycle –Trial Balance. Vikas Publication.Ratio analysis – Different types of ratios – Interrelationship between ratios – Due – Point analysis. profit and loss accounts. cost accounting systems. MODULE 6: Responsibility Accounting-Meaning. Text Books: M. capital expenditure budget – Control reports – Use of control reports. References 1. MODULE 4: Budgeting – Operating budget.N. Maheswari. balance sheet. S. accounting control and linking the accounting system to the Management Decision Making MODULE 1: Accounting Systems. income and expenditure statements. MODULE 2: Management Accounting: Basic framework – Classifications of manufacturing cost. “Management Accounting”. budget preparation. “Management Accounting”.Pandikumar. common size statement of inter and intra firm. and activity based costing. job order costing. K. Khan & Jain.ACCOUNTING FOR MANAGERS OBJECTIVE: To make the students expose to the various accounting systems. New Delhi 1st Edition 2007. 2.P. Obhectives and Types – Corporate Financial StatementCorporate Reports. process costing. cash budget.Maheswari & S. .34 101003 . Excel Books.

2006. New Delhi.Cartel. Christopher R Thomas and S Charles Maurice. First Edition. 2.Managerial Economics.Price Index.Risk Analysis – Capital Budgeting – Capital Rationing – Cost of Capital. 3. 2005. Dominick Salvatore .Pricing Policies – Non-Price Competition . Craig Peterson and Cris Lewis . MODULE 2: Demand and Supply – Concept of Demand – Concept of Supply – Market equilibrium – Demand Elasticity – Factors determining the elasticity – Arc elasticity –Income elasticity – Cross elasticity – Demand estimation and Forecasting. MODULE 3: Production and Cost Analysis – Production Function – Economies of Scale – Innovation and Global Competitiveness – Production Analysis – Cost theory and Estimation. MODULE 1: Nature and Scope of Managerial Economics – Theory of Firm – Profit Maximization Vs. 2007. .Consumption. Thomson Learning.35 101004 . MODULE 4: Market Structure and Pricing Policies.MANAGERIAL ECONOMICS OBJECTIVE: The objective of this course is to make the student understand the application of economic theory in decision making and to study ramification of managerial economics in global economy. New Delhi.Plant size Economies of Scale. Fourth Edition Prentice Hall of India. Saving and Investment. Eighth Edition. MODULE 5: Theories of Inflation-Types of Inflation-–Balance of Payment-Internal External Balance. Managerial Economics. Excel Books. New Delhi. Text Books: Atmanand.Managerial Economics.Competition and Perfect Competition-MonopolyMonopolistic Competition – Oligopoly . Fourth Edition. References: 1. New Delhi.Functions of Profit. wealth maximization – Theory of Profit . Tata McGraw Hill Publicity Corporation. MODULE 6: National Income – Concepts and Measurement of National Income .

Politics.rewarding employees -Emotional intelligence-Organisational behaviour application of emotion and moodsTraining and development -Performance evaluation. 12th Edition References: 1.Transitions in conflict thought.Types-Trait -Measuring personality – Perception. TMH.Definition -Theories -Work environment .Factors influencing perception -Perception and Individual decision making. organizational culture. training individuals into team playersInterpersonal and organizational communication.Group properties and decision making.Job enrichment.Leadership and Power – Bases of power -Power & Tactics .Judge. difference between group and team. . MODULE 1: Basic Concepts: Contributing disciplines to organizational behaviour -Challenges and opportunities for Organizational Behaviour . MODULE 2: Individual Behaviour – Ability and Learning Attitudes . MODULE 4: Foundation of group behaviour: Steps of group development .Foundation of individual behaviour.Measuring employee attitudes Measuring job satisfaction –Causes-Impact –Personality. authentic leadership. job analysis. MODULE 6: Conflict – Definition .Employee involvement .Resistance to change – Work stress and management of stress. MODULE 5: Leadership theories -Trait. Behavioral and Contingency theories . creating and sustaining culture -Managing change .Contemporary models Inspirational approach. PHI. “Organisational Behavior”.Robbins and Timothy A.Developing Organizational Behaviour model . Keith Davis and John W. Text Books: Stephen P. negotiation. barriers to effective communication. job enlargement. types of teams.Organisational Behavior. McGraw Hill.Newstorm– Human Behavior at work. 10th Edition.36 101005 . 2.power in group .ORGANISATIONAL BEHAVIOUR OBJECTIVE: To manage people on deviant workplace and to inculcate the value of move of values.11th Edition Fred Luthans . channel.Conflict process. MODULE 3: Motivation .

MODULE 3: Oral Communication – Designing and Developing Oral Communication Presentation –Speech – Characteristics of Speech – Committees and Conference . Business Communication . New Delhi. MODULE 5: Non Verbal and Visual Communication. communication capability in a multicultural environment and to understand inter cultural dynamics in international organizations.Business reports and Academic reports-Presentation of Bibliography. 10th Edition. MODULE 2: Forms of Communication – Types of Communication – Channels / Media of Communication – Communication in Organizations – Barriers to Communication – Guidelines to overcome Barriers – Listening – Inter cultural negotiations – cultural diversity – strategies and practices in Multi National Companies.Body Language – Para Language – Significance of Space – Graphics . Krizan.Technological aids in Communication – Visual aids in Oral Presentation – Interview for Global Employment – Public Diplomacy activities in Multi National Companies.6th Edition.Visual Graphics – Textual Graphics – Television and other aids in Visual Communication. Business Communication.Thomson Learning. MODULE 4: Written Communication – Stages of writing process – Organizing and Composing messages – Writing effective E-Mail messages – Writing for Web – Writing good. . 2009 References: 1.Formal Reports -Research reports .. Schatzman . Bovee.GLOBAL COMMUNICATION OBJECTIVE: The Objective of this course is to develop. 2. goodwill and bad messages – Resume and Applications – Corporate Communications. Jane P Thomas.Project reports . Pearson Education. Tata McGraw Hill. MODULE 6: Documents and Reports – Preparation of Business Documents – Storage and Retrieval of information . 7th Edition. Merrier Jones. Thill. Text Books: Herta A Murphy. MODULE 1: Global Communication Process – Objectives of Global Communication– Principles of Global Communication – Communication in Multi National Companies – Role of language in Intercultural Business Communication – Organizing messages to other cultures – Inter cultural negotiations.37 101009 . Herbert W Hildebrandt. “Effective Business Communication”.

TECHNICAL COMMUNICATON OBJECTIVE: domain. New Delhi. New Delhi. Technical Communication designed to build communication capability among the students of Engineering. Oxford. 2. Bovee. goodwill and bad messages – Resume and Applications. MODULE 6: Documents and Reports – Preparation of Business Documents – Storage and Retrieval of information – Formal Reports – Research reports – Project reports – Business reports and Academic reports – Technical Articles – Presentation of Bibliography. 2007. Technology. References: 1. Ashraf Rizvi. “Effective Technical Communication”. Science Programmes and professionals in these . otter – dynamic modeling – computer aided visualization method. Meenakshi Raman. MODULE2: Listening and Feedback – Intrapersonal and Interpersonal Communication / Conflict Management – Negotiations – Group Communication – Mass Communication – Intercultural Communication – Visual aids in Oral Presentation – Interview for Employment. 2005. 7th Edition. MODULE 4: Written Communication – Stages of writing process – Organizing and Composing messages – Writing effective e-mail messages – Writing for Web – Writing good. MODULE 5: Non Verbal and visual communication – visual media – Developing visual literacy skills – visual interaction – visualization techniques – software visualization – visual graphic design – animated visual representation – 3D computer and graphics – 3D stereo graphics visual displays – visual language and conversing technologies – visualization tools mapnet. “Technical Communication”. “Business Communication”. MODULE 1: Technical communication process – Objectives of Technical Communication – Principles of Communication – Forms of Communication – Types of Communication – Channels / Media of Communication – Communication in Organizations – Barriers to Communication – Guidelines to overcome Barriers – Technology in Communication. Management.38 101013 . Text Books: M. Tata McGraw Hill. MODULE 3: Oral Communication – Designing and Developing Oral Communication Presentation – Speech – Characteristics of Speech – Committees and Conference – Technological aids in Communication – Visual aids in Oral presentation – Interview for Employment. Thill and Schatzman. Pearson Education.

3. Text Books: Frederick D. “International Accounting” 5th edition. Japan. MODULE 6: International taxation – types of taxes. 4. John Wiley & Sons. Germany. Choi & Gary K. 5th Edition. Taiwan and Mexico – voluntary and regulatory disclosures – segment disclosure – corporate governance disclosure – implications of financial statements. MODULE 2: Financial accounting systems of France. Meek. Irwin McGraHill. . Pancer. Stephen. MacMillan. competitive factors – risks – pricing methodology – practices. UK. Accopunting. USA – special study of Czech Republic.39 101014 . MODULE 3: Foreign currency translation – persons. Gernon H and G. 7th Edition. MODULE 5: Business modeling – planning costs – capital budgeting – financial return perspectives – measuring expected returns – MIS and hyperinflation – financial control issues – strategic costing – performance evaluation of foreign companies managing financial risk – floating exchange rates. MODULE 4: International harmonization – international accounting standards board – integration of EV financial markets – IFAC – ISAR – OECD – challenges and opportunities in cross – border analysis – accounting analysis – information access timeliness – language and terminology barriers. Choi. Western Europe – Approaches to accounting development – legal systems of accounting. Pearson. Comparative International Accounting. An International perspective. An Introduction to Global financial markets 3 rd edition.S. Pearson.D. Valdez. Asia. Nolres C and R.INTERNATIONAL ACCOUNTING OBJECTIVE: To incorporate the various international accounting Principles and practices relevant to the present day globalizes economic scenario by providing end to end understanding MODULE 1: Historical and contemporary perspective – growth and spread of MNCs – financial innovation – internationalization of capital markets – North America. incentives – harmonization – Foreign Tax credit – limits – Tax treatics – Tax planning discussions – offshore holding companies – foreign sales corporations – pooling of taxcredits – international transfer pricing – Tariff. background and terminology – foreign currency transaction single and two transactions – foreign currency and inflation translation – translation accounting developments translation features – concept of historical cost – earnings – changing prices – price – level adjustments – current cost adjustments inflation accounting and inflation issues. 2.K. China.S. burdens. Mack. References: 1. International finance and accounting handbook. E.

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101015 - INTERNATIONAL ECONOMICS OBJECTIVE: Make the management students to undergo in depth and meaningful understanding of International economic principles and paradigms governing both the macro and micro levels. MODULE 1: Nature and importance of international economics – current international economics problems, trade protectionism. Excessive fluctuations in exchange rates David Ricardos’ – The law of comparative advantage absolute advantage – opportunity cost theory – gains from trade under constant costs. MODULE 2: Standard theory on international trade increasing costs – marginal rate of transformation – community indifference curves – Trade based on different tasts – pastial equilibrium analysis – offer curies – terms of trade Heckscher – Ohlin Theory – assumptions, factory intensity, factor abundance – factor price equalization theorem – empirical tests – 4.0 model and new trade theories – imperfection competition on international trade. MODULE 3: Growth of factors of production – technical progress – small and large country – trade Restrictions – practice equilibrium analysis – the theory of tariff structure – optimum tariff – non – tariff trade barriers – import quota and dumping – protectionism. MODULE 4: Economic integration – trade creation – history and attempts of economic integration – free trade associations – trade theory and economic development – export instability and economic development – import substitutions – international capital flows – motives and welfare effects – MNCs. MODULE 5: Balance of payments – Principles – functions of the foreign exchange markets – spot and forward rates. Currency swaps, futures and options – foreign exchange risks, hedging and arbitrage – offshore financial markets – exchange rate determination, power parity theory and asset market model – stability of foreign excfhange markets. MODULE 6: Income determination in open and closed economy – aggregate demand and aggregate supply – macro economic policies for growth – flexible vs fixed exchange rates – exchange rate bonds and pegs – gold standard IMF and Brettonwood system. Text Books: Dominick Salvatore, “International Economics”, 8th Edition, Wiley India. References 1. D. Salvalose, Theory and problems of international economics 4th Edition, McGraHill. 2. G. Haberler, the theory of international trade W.hodge & Co.

SEMESTER - II
102001 - OPERATIONS RESEARCH OBJECTIVE: To inculcate the application of management concept through Operation Research for scaling new height.

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MODULE 1: Definition of OR – scope of OR – Limitations of Operation Research – Linear Programming Problem (LPP) – Application of LPP in Management – Advantages of LPP (only theory) Formulation of LPP – Solution of LPP by Graphical method: Duality and sensitivity analysis – Introduction to integer Programming, Dynamic Programming and Non-Linear Programming. (Only Theory). MODULE 2: Various methods of finding initial solution: Maximization and Minimization problems North West Corner Method – Least Cost Method – Vogel’s Approximation Method; Finding Optimal Solution: Modified Distribution method; Variations: Unbalanced Transportation Problem – Degenerate solution (Theory only); Assignment problems; General Structure; Finding Optimal Solution; Variations: No square matrix – Maximization problem – Restrictions on Assignments – Alternate Optimal solutions – Traveling Salesman Problems. MODULE 3: Networking Concepts; Rules of drawing network diagram; CPM Computations – Finding critical path – Different Floats; PERT Computations: Computation of earliest and latest allowable times – probability of meeting the scheduled dates; difference between PERT and CPM – Crashing of a Project MODULE 4: Two person zero sum game: Solution to games: Saddle point – Dominance rule – Value of the game – mixed strategy – Graphical method of solving a game – (2 X n and m X 2) games – Replacement Theory - Replacement policy for gradually deteriorating items and for suddenly failing items. MODULE 5: Introduction- Characteristics of Queuing models – Models for Arrival and Service Times; Poisson arrival with Exponential Service Rate model – oxcer – Queuing models (Theory only) Inventory models – EOQ models. MODULE 6: Introduction – Process of Simulation – Monte Carlo Method – waiting Line Simulation Method – Inventory Management Simulation – Marketing Management Simulation – Financial Management Simulation Text Books: N.D.Vohra, “Quantitative Techniques in Management”, Tata McGraw Hill Publications, 2 Edition, 2003 References: 1. J.K. Sharma, “Operations Research”, McMillan India 2. Wayne L Winston, Thomson, “Operations Research”, 4th Edition, 2004

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102002 - MARKETING MANAGEMENT OBJECTIVE: To gain knowledge in the concepts of marketing and to acquire capability in Strategies formulations and tactics development MODULE 1: Introduction – Definition – Scope of marketing - demands situations – key customer markets – Market Environment – Marketing concepts – target market – marketing mix – tasks of Marketing Managers. MODULE 2: Marketing strategies - Value chain – strategic alliances – Marketing information System – Marketing organizations – Marketing resource - Assessing Market Demand – Creating consumer value – classification of markets MODULE 3: Consumer behavior – cultural, personal, psychological factors – Market Segmentation – geographic, demographic, psychographic, behavioral, volume and benefit buying process – Institutional marketing. MODULE 4: Brands – Brand Equity – Products – Product life cycle – classification of products – product differentiation – Market positioning – Product line – New product development - Packaging, labeling, warranties and guarantees - Marketing of Services. MODULE 5: Pricing – Pricing objectives – Pricing strategies – Discounts and allowances impact of price change – distribution of networks and channels – wholesaling and retailing – Marketing logistics – modifying channels. MODULE 6: Marketing Communication – Promotion – advertising – sales promotion – publicity and public relations – Direct marketing and personal selling – managing sales force – global markets – Ebusiness. Text Books: Philip Kotler, Kevin Lane Keller, “Marketing Management”, PHI, 12th edition. References: 1. Willam J. Stanton, Michael J. Etzel, Marketing Concepts and Cases, TMH 13th Edition. 2. Tapan K. Panda, Marketing Management, Text and cases, Excel books, 2nd Edition.

Shaw . 2.Maintaining International Employees Text Books: Gary Dessler -A Framework for Human Resource Management .2007.process–Unions-Ethics–Dominants of Ethical Behavior -Discipline – Protecting Safety &Health MODULE 6: HRIS . MODULE 1: Strategic role of HRM – Nature and scope of HRM – objectives of HRM – Job Analysis – HR Planning – HR Inventory.43 102003 . MODULE 3: Compensation – Performance Appraisal – Pay structure – Incentives – Financial and Nonfinancial incentives – Executive Pay – Employee Benefits. Cynthia Fisher.Wright – Human Resource Management – McGraw-Hill New Delhi-5th Edition . Barry Gerhart and Patrick M.Hollenbeck.Human Resource Management – Wiley Dreamtech / Bistantra – 5th Edition.Security in Services. John R. MODULE 2: Recruitment Process – Application Blank – Test and Interviews – Selection – Placement – Transfer – Training – Types of Training – Uses of Training – Designing effective Training – Evaluation and Training. MODULE 4: HR Environment – Multicultural Environment in MNC’s – Equal Employment Opportunities – Reservation System .Outsourcing – Hire and Fire System .2008 References: 1.HR Records – HR Accounting – HR Audit –.Pearson . Raymond A Noe. . MODULE 5: Employer and Employee relations– Collective bargaining.3 rd Edition .HUMAN RESOURCE MANAGEMENT OBJECTIVE: To equip budding managers with a complete. comprehensive review of essential human resource management concepts and techniques.

Structure of finance department.Trend Analysis.Financial Management.and hire purchase – Venture Capital MODULE 5: Capital Budgeting: Nature and Significance .6th Edition 2004.Financial Management. Tata McGraw-Hill. Emerging role of the Finance Managers.Accounting Rate of Return . References: 1. MODULE 4: Sources of Finance: Sources of Long Term & Short Term finance-Financing decisions: Cost of capital – Hybrid Financing Instruments – Lease financing . 9th Edition. Tata McGraw-Hill. bonus shares and stock splits . MODULE 6: Management of Profits: Dividend policy . 2005. Vikas Publications.Management of cash and Marketable Securities receivables management – Inventory Management.44 102004 .FINANCIAL MANAGEMENT OBJECTIVE: To understand the theories. Ratio Analysis: Classification of Ratios – Liquidity Ratios.Objectives of Financial Management. Leverage Ratios. 2.Financial Management. Common Size Statements. MODULE 1: Nature and Scope of Financial Management . I M Pandey . Finance Functions.working capital financing.Determinants of dividend policy. MODULE 2: Techniques of Financial Statement Analysis . M Y Khan and P K Jain . 5th Edition 2007 .Pay Back Method .Net Present Value and profitability index. Activity Ratios.Techniques of Capital Budgeting .And Profitability Ratios. concepts and techniques of financial management for prudent decision making. MODULE 3: Working Capital Management: . Text Books: Prasanna Chandra .Corporate Restructuring.

MODULE 5: Purchasing and Stores Management . Aquilano .Operations Management for Competitive Advantage – Tata McGraw Hill – 10th Edition 2007 .Just in Time (JIT) Enterprises Resources Planning (ERP) – Lean Manufacturing System.Productivity and Competitiveness –Operation Strategy.Detailed Scheduling – Facility Loading – Sequencing operations – Priority Sequencing Techniques – Line Balancing – Line of Balance .Inventory Management – Functions – Information Systems – Warehousing – Waste management – Maintenance Management .Work Study – Time Study – Motion Study – Work Sampling. Martin K Star . MODULE 6: Inspection and Quality Control – Statistical Quality Control Techniques (Control Charts and Acceptance Sampling – Quality Circles – Introduction to Total Quality Management Text Books: Norman Gaither And Greg Frazier – Operations Management – Thomson – 9th Edition – 2007 References: 1. MODULE 1: Nature of Production and Operations – System Approach to Operation management – Factors – Types of Production and Production Systems. Chase. MODULE 2: Designing Products and Services – Process Planning and Process Design in Services– Production Processes – Production Technology MODULE 3: Manufacturing facility Planning – Long range Capacity Planning – Facility Location – Facility layout MODULE 4: Master Production Scheduling –Service Operations Planning and Scheduling .Production and Operations Management – Biztantra – 2004 2.45 102005 . Jacobs.OPERATIONS MANAGEMENT OBJECTIVE: To understand the operation functions in manufacturing and service industry and to achieve knowledge in new concepts development in this domain.

Text Books: Ramanuj Majumdar – Product Management in India – Prentice Hall of India – Third Edition – 2007. MODULE 1: Product – Meaning – Classification – Product Mix and Line decisions – Growth Strategies of FMCG – Managing Line Extensions. .PRODUCT AND BRAND MANAGEMENT OBJECTIVE: To analyze.46 102006 . MODULE 2: New Product Planning – PLC – Classification – Routes of New Product Development – Process – The Latent Factors – Successful New Product launches – New Product Failure Dimensions. MODULE 6: Managing Brand image – Concept Management – Functional brands – Symbolic Brands – Forces affecting Brands – Brand revitalization – Brand recall and elimination – Types of Branding – Brand valuation methods. MODULE 3: Branding – Meaning – Strategic relevance – Creation – Principles – Brand Building – Branding extension – Branding of Commodities – Managing Brand Equity – Anatomy of the Brand MODULE 4: Segmentation – Impact of Marketing Mix – Segmentation criteria – Lifestyle segmentation – VALS. Plan and insight about branding. MODULE 5: Positioning – Meaning . segmentation and positioning of the product.USP – Brand image and Personality – 3 C’s of Positioning – Competitive positioning and Strategy – Brand success – Core Benefits.

Text books: David J Luck and Ronald S. MODULE 2: Objective – Planning research design – Types of Research – quantitative and qualitative research & benefits data objectives – sources – formation of data acquisition plan.Rubin – Marketing Research – Prentice Hall of India – Seventh Edition 2008.MARKETING RESEARCH OBJECTIVE: To acclimatize students in the process of research in marketing MODULE 1: Meaning – Value and limitations – applications – client researches interface – information system – problem identification.Role of the reports – Contents of the report for Executives – Principles – Marketing Research Agencies – Resources for Marketing Research. MODULE 3: Scaling techniques – Basics rating scalar – Specific attitude scalar – Questionnaire design – Functions –Validation.47 102009 . . MODULE 4: Data collection – census and samples – sampling methods and non profitability methods – probability and non probability sampling methods – sampling size MODULE 5: Data processing methods – microcomputers in marketing research – nature and functions of statistical analysis – interpretation process – analysis & differences – analysis of payment – graphical presentation. MODULE 6: Presentation & research analysis.

Social class and consumer Behavior MODULE 5: Opinion Leadership – Meaning – Process – Dynamic Nature – Persuasion and Motivation Diffusion of Innovation – Diffusion Process – Channel of Communication – Adoption Process. MODULE 6: CRM in Consumer Marketing – Focus on relationship – Building CRM – E CRM – CRM Process CRM Implementation Text Books: Blackwell. MODULE 4: Reference Group – Family Decision Making – Family life cycle – Social class . Miniard. engel. MODULE 1: Meaning – Nature & Objectives – Consumerism – Ethics MODULE 2: Consumes motivation – Pyramids – Dynamic Nature – Types and system – Motivation research – models of consumes behavior – Learning and Howard Sheth model . . Cengage 2006.CONSUMER BEHAVIOUR OBJECTIVE: To analyze and understand the behavior of the consumers in order to attack consumers.48 102010 .Engel and Kollat model – Blackwell model. MODULE 3: Consumer attitudes – Attitude properties – Types – Multivariable attitude model . satisfy and retain them.Culture – Sub-culture.

Evolution – Process – Employee role in Succession management. References: M. P. 2005. MODULE 4: Downsizing – Definition – Reasons – Common Process – Decisions – Consequence and Strategies – HRM Issues MODULE 5: Environmental Scanning Sources and Methods – Sources of Information – Techniques and Challenges – Environmental factors MODULE 6: Outsourcing – Management of Outsourcing – Mergers and Acquisitions – Urge to Merge – Cultural Issues – HR Issues. Sudhir Reddy.49 102012 .. K . Ramakrishna Reddy and K.McBey . New Delhi. MODULE 1: Meaning – Importance – Long Range and Short Range HR planning – Job Analysis – Techniques – Competency Based Approaches – HR Management Systems MODULE 2: HR Forecasting Process – Benefits – Factors – Types of Forecasting – Qualitative and Quantitative Forecasting – HR Budgets MODULE 3: HR Supply – Replacement Analysis – Markov and Vacancy Model – Retention Programs – Succession Management . Text books: Monica Belcourt and Kenneth J. Thomson. 2006. Discovery Pub. .HUMAN RESOURCE PLANNING OBJECTIVE: To acquire knowledge and skills in HR planning for meeting the legal and organizational requirements. Murali Krishna. “Strategic Human Resources Planning”. 2nd Edition. Lal Kishore Human Resource Planning-.

testable hypothesis about market efficiency. selecting an optimal portfolio – Single index model. valuation of equity and preference shares (Dividend capitalization & CAPM). functions of Asset Management Companies Text Books: Donald E. Markowitz diversification model. factors contributing to total risk. Treynor – Black model. MODULE 2: Analysis of risk & return. purchasing power risk.RSI. concept of total risk. Moving average analysis. MODULE 1: Valuation of securities – bond and fixed income instruments valuation – bond pricing theorems.2008 .Fischer and Roanal J. Determination of corner portfolio. Portfolio revision – Active and passive strategies & formula plans in portfolio revision. systematic and unsystematic risk. Mutual funds – types. points and figures chart. market risk. Pearson. determination of yield curves. default risk. Security Analysis and Portfolio Management.Jordan. MODULE 4: Behaviour of stock market prices – The market mechanism. term structure of interest rate. interest rate risk. management risk. CAPM & Arbitrage pricing theories. MODULE 3: Fundamental & Technical Analysis of equity stock. Economy-Industry-Company framework. Risk & risk aversion. Japanese Candlesticks. performance evaluation of mutual funds. implications of efficiency market hypothesis for security analysis and portfolio management.50 102014 . Process of Portfolio Management – International Diversification. Concept of intrinsic value. contrary opinions theory. Objectives and beliefs of fundamental analysis. durations of bond and immunization of interest risk. Capital allocation between risky & risk free assets – Utility analysis. bar chart. Dominant & Efficient portfolio – Simple diversification. Asset pricing theories. confidence index RSA. Third Edition . MODULE 5: Modern portfolio theory – Asset allocation decision.SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT OBJECTIVE: To provide comprehensive information about investing in securities. MODULE 6: Portfolio performance evaluation – Sharp & Treynor & Jemsen’s measure.

Several Assets MODULE 5: Credit Derivatives – Swaps & Indices – Valuation of Credit Default Swaps – CDS forward & option – Convertible Bonds – Equilibrium models – No arbitrage models-Option on Bonds – Volatility Structures MODULE 6: Heath. MODULE 2: Investment Assets Vs. Futures & Derivatives and to familiarize the students about its usage.Hull – Options.51 102016 . MODULE 4: Dividend yield – Option pricing formula – Option on stock indices – Currency options – Future options – Binomial Trees – Drift of Future – Exotic options – Packages – Forward start options Types – Option involving one Asset Vs. OPTIONS AND DERIVATIVES OBJECTIVE: To understand the concepts of Options. Consumption Assets – Valuing forward contracts . Jarrow & Morton Model – LIBOR market model – Mortgage-backed securities Experience of all user of Derivatives. Financial Institution and Non Financial Institutions Corporation. Text Books: John. Futures & Other Derivatives – Prentice-Hall of India – Sixth Edition – 2008 .C. MODULE 1: Futures – Meaning – Specification – Types of Traders & Types of orders – Regulation – Forward Vs Future contracts – Basic Principles – Basic Risk – Cross Hedging – Rolling the Hedge forward.Future contract on currencies – Futures on Commodities-Mechanics of interest rate swaps – Nature of Swap rates Currency Swaps – Other Types of Swaps MODULE 3 Options – Types – Trading Commissions – Margin – Regulation – Taxation – Warrants – Over the counter markets – Factors – Assumption and notations – Put-Call Parity – Effect of Dividend Strategies involved in single option – Spreads – Combination – Other payouts.FUTURES.

MODULE 3: Estimation – Problems – Basis – Techniques – Activity planning – Schedules – Scheduling Activities – Activity float – Identifying Critical Activities – Activity-on arrow networks. MODULE 6: Managing People – Understanding Behaviour – Motivation – Oldham . Text Books: Bob Hughes and Mike Cotterell – Software Project Management – Tata McGraw Hill – Fourth Edition – 2006 . MODULE 5: Monitoring and Control – Creating the framework – Collection of data – Change Control – Managing Contracts – ISO 12207 approach – Types of Contract – Contract Management.hackman Model – Decision Making Influence of Culture – Stress – Software Quality – Meaning and importance – Product versus process quality management.SOFTWARE PROJECT MANAGEMENT OBJECTIVE: To inculcate the fundamental practices of good project management needed by software industry.52 102018 . MODULE 2: Programme management – Strategic Programme management – Evaluation –Choosing technologies for a selection of a project – Structure versus speed of Delivery – Waterfall Model – Vprocesses Model – Spiral Model – Prototype – Dynamic System Development method. MODULE 4: Risk Management – Framework – Evaluating risk to the schedule – Monte Carlo Simulation – Critical Chain Concepts – Resource allocation – Identifying resource requirements –Scheduling resources – counting the cost. MODULE 1: Meaning – Software projects versus other types of project – Contract Management – Activities – Problems with software projects – Project Planning – Steps.

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102019 - INTERNATIONAL MARKETING MANAGEMENT OBJECTIVE: To educate the future managers to meet international challenges. MODULE 1: Meaning – Nature & Scope – Process – Domestic Marketing Vs. International marketing – characteristics of MNC’s – Basis for international trade – Factor Endowment the organization – Validity of Trade theories. MODULE 2: Marketing Barriers – Tariff & Non-Tariff – WTO – Multiplicity of potential Environment – management of political risk – Multiplicity of Legal Environment – Legal form of organization – Intellectual Property MODULE 3: Culture and its characteristics – Influence of culture on consumption & communication – consumes Behavior in term of motivation, Learning, Personality, Psychographics, Perception, Attitude & Social class – International marketing Research. MODULE 4: Quality – Products and culture – analyzing product components for adoption – Marketing consumer services globally – brands in international markets products and services for business demand in global business to business markets – quality and global standards – business services – trade show’s crucial part of business to business marketing – relationship markets in business to business context. MODULE 5: Direct exports – indirect exports – licensing – joint ventures – wholly owned subsidiaries – franchising – other methods – international marketing channels – distribution patterns – alternative middlemen choices – factors affecting choice of channels – surface Vs. air transportation – advantages and disadvantages – marine transportation – warehousing. MODULE 6: Pricing policies and decisions – price escalations – cost of exporting – marginal cost pricing – its importance – price quotation – INCO terms – preparation of quotations – promotions international advertising – sales promotion in international markets – international advertising – direct mailing – personal selling – exhibition – generic promotions in international marketing. Text Books: Sak Onkvisit, John J.shaw, “International Marketing”, Person-Prentice Hall References: 1. Cateora, Graham, “International Marketing”, TMH 12/E, 2005 2. Warren Keegan, “Global Marketing Management”, Pearson / PHI, 7/e

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102022 - E-CRM MODULE 1: E-CRM – Online Supply Chain Management and e-CRM – Technology aspects of Electronic Commerce – Behavioural aspects of e-Commerce – e-CRM Theories MODULE 2: E-CRM and customer satisfaction – Consequences – Managing customer complaints – nature of eCRM – role of CRM and eCRM – online supply MODULE 3: CRM and Organizational change and research on CRM success – Results and Implementations MODULE 4: CRM implementation process – branch making – customer lifecycle - CRM Organization and process – CRM processes in a business Engineering context – CRM in Financial Services Alliances. MODULE 5: Model for Customer knowledge management– Knowledge Management Pyramid – Case Studies MODULE 6: CRM elements and ICT Text Books: Jerry Fjermestad, Nicholas C.Romano Jr, “Electronic Customer Relationship Management”, Prentice Hall India, 2006

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102024 - PURCHASING AND SUPPLY CHAIN MANAGEMENT

OBJECTIVE: To make the students aware of the demands placed on Purchasing and Supply Chain Management.

MODULE 1: Meaning – Importance – Benefits – Supply Chain Umbrella - Four enablers – Evolution – Purchasing objectives – Evaluate and select suppliers – E-Procurement MODULE 2: Purchasing Policies – Merits and Demerits – Role of Purchasing – Code of conduct – Purchasing procedures – Purchasing integration (Internal & External) – Critical role of Cross Functional Team - Merits and Demerits of CFT – 5 R’s in purchase – Right Quantity – Right Quality Right Price - Right source – Right time. MODULE 3: Purchasing & Supply chain organization – Factors – Activities - Centralization Vs Decentralization - Purchasing structure – Translating Corporate Objectives in to purchasing goals – Purchasing Strategy development process. MODULE 4: Suppliers Evaluation & Selection Process – Need – Success method of evaluation – Long term relationship potential – Developing a supplier Evaluation & Selection Survey

MODULE 5: Supplier Quality – Factors – Striving for Zero defects – Six Sigma – ISO 9000 – Supplier Performance measurement – Types – Optimized supply base – Overcoming Barriers – Suppliers development.

MODULE 6: Negotiation – Meaning – Planning – Developing negotiation Strategy & Tactics - Sources of negotiating power - Purchasing ethics - Types of unethical behaviors – Purchasing order – Patent & Intellectual Property – other laws affecting purchasing.

Text Books: Monezka, Trent & Handfield – Purchasing & Supply Chain Management – Thomson – 3rd Edition – 2007.

fourth edition. Thompson . MODULE 1: International HRM – differences between domestic and IHRM – context of IHRM – global status – control mechanisms – mode of operation MODULE 2: Staffing – transferring staffing for international activities – roles of an expatriate & non expatriates – corporate HR function. MODULE 5: Repatriation process – individual reactions – multinational response – standardization and adoption of work practices HR practices in host country – trade unions and international industrial relations MODULE 6: Multinational performance management – performance appraisal of international employees – international business ethics and HRM – mode of operation and IHRM Textbooks: Peters dowling and denice e.welch. “international human resources management”.INTERNATIONAL HUMAN RESOURSE MANAGEMENT OBJECTIVE: To address the global dimension of workforce standards ever increasing demand of multo etic workforce. MODULE 3: Staff selection issues – factors moderating performance – selection criteria – dual career couples – expatriate training – predeparture – training programmes – developing staff thro international assignments MODULE 4: International compensation objectives – compensation of international compensation program – approaches – patterns in complexity.56 102025 .

Cengage learning 2nd edition . MODULE 3: Organisation of future exchanges – effective hedging – headging with futures – option features and markets – valuing options – binomial approach to option pricing – continuous time options – forward rate agreements – swaps – hybrid or package options – exotic options MODULE 4: Political risk analysis – nature of risk – international diversification – international capital asset pricing – options pricing theory – estimating systematic country risk – payment terms in international trade – international cash management – hedging with forward contracts and – futures contracts – hedging with options – put call parity. MODULE 2: International monetary system – alternative exchange rate systems – historical and current – review of international financial system – Eurocurrency market – International banking – structure and instruments – foreign exchange spot market – Eurocurrency markets. MODULE 6: Valuing equities – different market structures – international equities – three major equity markets – emerging markets – crossborder trading – orthodox theory of investment – techniques of project evaluation – managing exposure of FDI to political risk – advantages and disadvantages of M&A – Financial techniques in M&A Text Books: Ephraim Clark.57 102026 .INTERNATIONAL FINANCIAL MANAGEMENT MODULE 1: Economics of international Transactions – Balance of Payments – exchange rate depreciation – money supply monetary approach to balance of payments – purchasing power parity – interest rate parity – fisher relation – forward rate parity – exchange rate forecasting. Sapanese bond markets – international bond market – bond prices and yields – bond management – Longterm and short term interest futures – OTC hedging instruments – international commodity trading – physical commodity contracts – principles of hedging with commodities futures. “International Financial Management”. UK. MODULE 5: Domestic bond market – US.

Text Books: Bowersox. MODULE 5: Global Supply Chain Integration – Managing the Global Supply Chain – Supply Chain Security – International Sourcing – Rationale – Challenges for Low-Cost – Country Sourcing – Total Cost Network – Formulating Logistical Strategy – Threshold Service – Service Sensitivity Analysis – Finalizing Strategy. Closs and Cooper. MODULE 4: Strategic Warehousing – Benefits – Warehouse Operations – Handling – Storage – Warehouse Decisions – Site Selection – Design – Product-Mix Analysis – Expansion – Materials Handling – Layout – Warehouse management Systems – Accuracy and Audits – Security – Safety and Maintenance. MODULE 1: Logistics – Importance – Value Generation and Proposition – Service Benefits – Cost Minimizations – Functions – Logistics Design and Operational Planning – Planning Methodology – Design Decisions – Design Logic – Transportation Decisions – Freight Lane Analysis – Inventory Analysis MODULE 2: Procurement and Manufacturing – Quality Imperative – Dimensions – Total Quality Management – Quality Standards – Procurement – Procurement Perspectives – Procurement Strategies – Purchase Requirement Segmentation – E-Commerce – Manufacturing – Manufacturing Perspectives – Manufacturing Strategies – Total Cost of Manufacturing – Logistical Interface – Justin-Time. .58 102027 . MODULE 6: Information System Functionality – Comprehensive Information System Integration – ERP or Legacy Systems – Global Data Synchronization – Internet – Extensible Markup Language – Rationale for ERP Implementation – ERP System Design – Supply Chain Information System. “Supply Chain Logistics Management”. Tata McGraw Hill.LOGISTICS AND SUPPLY CHAIN MANAGEMENT OBJECTIVE: To present the vision of the future of business logistics and supply chain management and their role in enterprise competitiveness. Principles and Participants – Transport Functionality – Transport Principles – Transport Participants – Transportation Regulation – Transportation Structure – Transportation Operations – Logistical Interaction – Documentation – Bill of Lading – Freight Bill – Shipment Manifest. Second Edition. MODULE 3: Transportation Infrastructure – Transport Functionality. 2008.

Wiley India. MODUELE 2: The Time value of Money – Cash Flows and Time Lines – Time Value of Money: Compounding and Discounting – Compounding – Discounting – The Frequency of Discounting and Compounding – Time Value of Money: Annuities and Perpetuities – Annuities – Growing Annuities Perpetuities – Growing Perpetuities. MODUELE 1: Introduction to corporate Finance – Corporate Finance and the Firm – First Principles of Corporate Finance – Firm Value and Equity Value – Tools – Objective – Stockholder Wealth Maximization – Stock Price Maximization and Agency Costs – Stockholders and Managers – Stockholders and Bondholders – The firm and Financial Markets – Firms and Society – A Postscript – Limitations. Text Books: Aswath Damodaran. MODUELE 6: Alternative Ways of Returning Cash to Stockholders – Equity Repurchases – Forward Contracts to Buy Equity – Actions that affect Number of Shares Outstanding – Stock Splits – Stock Dividends – Actions that Affect claims on Assets – Diverstitures – Spin-offs. Split offs and Split-ups – Equity Carve-outs(ECSs) – Tracking Stock – Comparing the Alternatives – Comparing the Alternatives – Common Objectives – Key Differences – Choosing Between the Alternatives.CORPORATE FINANCE OBJECTIVE: To evaluate firm value and equity value and to inculcate the concept of dividend. ”Corporate Finance”. Expectations and Prices – Market Efficiency – Testing Market Efficiency. MODUELE 5: Dividend Policy – Process – Measures – Empirical Evidence on Dividend Policy – Timing of Tax Payments – Measuring the Dividend Tax Disadvantage – Reasons for Paying Dividends – Cash Returned to Stockholders – The Effects of Buying Back Stock – The Magnitude of Stock Buybacks – A Cash Flow Approach to Analyzing Dividend Policy Evaluating Dividend Policy. MODUELE 4: The Basics of Risk – Motivation and perspective in Analyzing Risk – Equity Risk and Expected Return – Defining Risk – Diversifiable and Nondiversifiable Risk – Models Measuring Market Risk – A Comparative Analysis of Risk and Return Models – Models of Default Risk – The Determinants of Default Risk – Bond Ratings and Interest rates – Significance of miller modigilane theorem. MODUELE 3: Value and Price: An Introduction – Need – Valuing an Asset with Guaranteed Cash Flows – Default-free Zero-coupon Bond – Default –free Coupon Bond – Bond Value and Interest Rate Sensitivity and Duration – Introducing Uncertainty into Valuation – Valuing an Asset with Default Risk – Valuing an Asset with Equity Risk – Valuing an Asset with an Infinite Life – Equity and Firm Valuation – Dividends and Equity Valuation – Binomial Model – Market Prices and Value – The Pricing Process – Information. 2008 . Second Edition..59 102030 .

legal frame work-Main functions of RBI-reforms in financial and banking sector-Naragimhan committee-Ghosh committee-Nadkarni committee recommendations-15 years of reforms MODULE 2: Types of accounts-HUF-married women-Insolvent persons. duties and rights of a banker-clayton’s rule-customer service guidelinesGoiporia committee-banking ombudsman scheme 2006-cunsumer protection act 2002 MODULE 3: Know your customer norms-Anti money laundering measures-RBI act1934-Negosiable instrument act 1881-Contibution act 1963-Indian contract act 1872-Indian stamp act 1899-Right to information act 2005-Transfer of properties act 1882-Bankers book evidence act 1891.trusts-minors-joint accountspartnership firms-joint stock companies-banker and customer relationships-customer service guidliness-Obligations.New financial product and service-Money Market instruments-Capital market instrument-Debt market instrument-Credit market instrument-Retail banking-Current accounts-Term deposit-Recurring deposit-Project Appraisal-NPA-Credit risk management-Bill finance.60 102031 – BANKING OBJECTIVE: To Expose the students about latest banking systems and their applications. MODULE 1: Indian banking system-public sector banks in India-private sector banks-local area banks-pre reforms development-RBI. Excel Book 2007.Poor loan review systems-Dee mat accounts – Mutual funds. . MODULE 4: Technology in bank-Internet banking-Request for Information-e commerce-Online tax accounting system-PGPRS-it act 2000-Payment and clearing system in bank-Credit card operationsElectronic fund transfer ectronic clearing service-MICR clearing-Core banking solutions-RTGS operations-National financial switch-SFMS. MODULE 6: Analysis of balance sheet-Working capital-Inventory norms-RBI directives of advanceConsortium leading loan syndicate-BPLR-Debit recovery tribunal-Basics of foreign exchange-L/CINCOTERMS-EEFC accounts .Asian clearing union-RBI guidelines for SSI-Impact of NPAS-Poor credit management. Text Books: Vijayaragavan Iyengar. ”introduction to Banking”. MODULE 5: SWIFT.co-acceptance of bills-MPBF.

61 102033 .1983 . Corbman – Textiles Fiber to Fabric – McGraw Hill – 6th Edition . Text books: Bernard P. Blending and Mixing Cotton – Finishing Cotton Fabrics – Evaluation Cotton Fabrics MODULE 4: Comparative characteristics – Strength – Elasticity – Resilience – Drapability – Heat Conductivity – Abosorbency – Cleanliness and Washability – Reaction to Bleaches – Shrinkage – Effect of Heat – Effect of Light – Effect of Mildew – Resistance to Insects – Reaction to Alkalies and Acids – Affinity for Dyes. Underwear – Outwear. MODULE 1: Producing Textile for Fibire Yarns Stretch Yarns – Heat Set Thermo Plastic Yarns – Elastomeric Yarns – Bi-Component Yarns – Bi-Constitutent Yarns – Chemically treated Natural Fibre Yarns – Bulk yarns – Lube Bulk Yarns. MODULE 5: Insulation Fabrics – Quilted Fabrics – Composition of Quilted Fabrics – Characteristics of Quilted Fabrics – Pile Fabrics – Characteristics of Imitation Fur – Metallized Fabrics – Composition and Construction – Properties and Care of Imitation Suede Fabrics – Knitwear – Care of Hosiery. MODULE 3: Printing and flocking – Dyes used for printing – Roller Printing – Photo Printing – Cotton – History of cotton – Kinds and Types of Cotton – From Field to Mill – Cultivating Cotton – Harvesting – Ginning and Baling – Byproducts of Cotton – Processing. MODULE 6: Sheets and Pillowcases – Styles and Sizes – Blankets – Terry Towels – Table cloths – Carpets and Rugs – Tufted Carpets – Needle punched – Stitch – Bonded – Knitted – Oriental Rugs – Carpet Coloration – Carpet Printing – Piece Dyeing – Carpet Care – The Non technical Testing – Feeling Test – Burning Test – Microscope Test – Chemical Test. MODULE 2: Selection of Dyes – Natural Dyes – Synthetics Dyes – Basic Dyes – Oxidation Dyes – Acid Dyes – Acid Milling Dyes – Acid Permetalized Dyes – Natural Permetalized Dyes – Colorless Dyes – Selection of dieing method – Stock Dying – Top Dying – Yarn Dying – Piece Dying – Identifying Dying Defects – Tests to Determine Colorfastness – Fastness Washing – Fastness to Gas Fading. their functions and characteristics.FABRIC PRODUCTION AND PROCESSING OBJECTIVE: To educate the processes of production of fiber to yarn to fabric.

-TMN Architecture MODULE 6: Network Management Tools. MODULE 4: Ethernet Management Information Base-Relationship Between Control and Data TablesToken Ring RMON Management Information Base.Communication Model. MODULE 2: Basic Foundations: Standards.Configuration Management. Models.Communication and Functional Models.ADSL Configuration Management ADSL Fault Management. and Language – Introduction .62 102034 .Telecommunications Network Management Standards.-Goal Computing of Network Management: Goals. .Web Interface SNMP Management-Embedded Web-Based Management.Virtual Circuit-.Role of SNMP and ILMI in ATM Management. Addison-Wesley .SNMPv2 System Architecture-Bi-lingual Manager-SNMP Proxy Server.Commercial Network Management Systems.”Network Management: Principles and Practice”.-HFC Link Management.Fault Management.-Data Environment.Managed Object Perspective .ATM Packet Size.Organization Model .Network Management Models . -SNMP Architecture.Broadband Network Management: ATM Networks-Broadband Network and Services-ATM Technology-Virtual Path .RF Spectrum Management ADSL Management-ADSL Network Management Elements .Information Model . Management.-Network Installation and Maintenance.-Network (Computer) and Telecommunication Organization Network.-Internet Organizations and Standards – Organizations Internet Documents .ATM Digital Exchange Interface Management MODULE 5: Cable Modem and CMTS Management.-Network Management System.-Distributed and Functions. Desktop Management Interface-WebBased Enterprise Management Text Books: Mani Subramanian.SNMP Model .Performance Management-Performance Metrics.Network Management Standards . MODULE 3: History of SNMP Management.Management Information Tree .SNMPv1 Network Management .NETWORK MANAGEMENT OBJECTIVE: Enables students to move onto the networking industry to acquire knowledge in the field of network management MODULE 1: Data Communications and Network Management Overview-Analogy of Telephone Network Management.

MODULE 3: Speech digitization and transmission – sampling – Quantisation and Binary Coding – Quantisation Noise – Companding – Differential Coding – Vacoders – Pulse Transmission – Line coding – Time Division Multiplexing – Basic Time Division Space and time Switching – Time Multiplexed Time Switching – Combination Switching – Three-Stage Combination Switching – nStage Combination Switching. 2007 lectronic space division switching – stored program control – . MODULE 6: Indian National Telecommunication Policy Text Books: Thiagarajan Viswanathan.Line Switching System – 1.63 102035 .000-Line Blocking Exchange – 10. 1st Edition. “Telecommunication Switching systems and networks”. MODULE 1: Evolution of Telecommunications – Simple Telephone Communication – Basis of a Switching System – Manual Switching System – Major Telecommunications Networks – Storage switching systems – Rotary Dial Telephone – Signaling Tones – Storage Switching Components – Step by Step Switching – Design Parameters – 100 . MODULE 2: Crossbar Switching – Principles of Common Control – Touch Tone Dial Telephone – Principles of Crossbar Switching – Crossbar Switch Configuration – Cross point Technology – Crossbar Exchange Organisation – e centralized SPC – distributed SPC.TELECOM POLICIES AND TECHNOLOGY OBJECTIVE: To give a broader view of telecommunications technology and policies. MODULE 4: Optical Fibers – Types – Fiber Optic Transmission – Optical Sources – Optical Detectors – Power Budget Analysis – Telecommunications Applications – Network Traffic Load and Parameters – Grade of Service and Blocking Probability – Modeling Switching Systems – Incoming Traffic and Service Time Charaterization – Blocking Models and Loss Estimates – Delay Systems MODULE 5: Data networks – Data Transmission in PSTNs – Switching Technique for Data Transmission – Data Communication Architecture – Link-to-Link Layers – End-to-End Layers – Satellite Based Data Networks – Local Area Networks – Metropolitan Area Networks – Fiber Optic Networks – Data Network Standards – Protocol Stacks – Internetworking. Prentice Hall India.000 Exchange.

MODULE 4: Working Conditions – Safety – Welfare – Health services – Purpose – Benefits – Promotion – Transfer – Dismissals – Resignations – Transfer Policy – Advantages MODULE 5: Communication – Nature – Purpose – Barriers – Essentials and Modes of Communication – Counselling – Nature and Scope – Steps – Types – Techniques – Functions – Duties of an effective counselor. MODULE 6: Collective Bargaining – Prerequisites – Functions – Characteristics – Principles – Collective Bargaining in Hospitals – Role of Natural Justices in Hospital Administrative – Patient & Consumer Protection Act 1986.HOSPITAL ADMINISTRATION AND HRM OBJECTIVE: To expose the conditions and situations existing in the hospitals in terms of human resource management and administration. MODULE 1: Hospital administration – Functions – Ethics – Challenges – Role of Hospital Administrators – Human Resource Management – Nature – Characteristics – Functions – Significance – Human Resource Accounts and Auditing. Text Books: R. 2006 . MODULE 2: Human Resource – Nature and Need – Benefits – Objectives – Steps – Recruitment – Selection – Induction – Training – Meaning – Types – Training policy – Evaluation – Management Development.”Hospital Administration & HRM “. MODULE 3: Wage and Salary Administration – Meaning – purpose – Elements – Organization of the Management – Performance Appraisal – Purpose – Process – Advantages – Limitations – Requisite of a Good Appraisal System. Fourth Edition.64 102036 .C Goyal. Prentice Hall of India.

MODULE 4: Introducing to financial accounting – need – accounting principles –income statement – balance sheet – link between balance sheet and income statement. First Edition. MODULE 3: Pricing process – contract pricing – budgeting –role of budgeting – approaches – budgeting and control – variance analysis – balanced analysis. Tata McGraw Hill.65 102037 .” Financial Management in Health Science”. MODULE 5: Cash flow statement – net cash flow – working capital management – importance – managing working capital – performance ratio – working capital ratio MODULE 6: Financial and management reporting systems – strategic reporting – cash mix management – integration financial management information – financial control.FINANCIAL MANAGEMENT FOR HOSPITALS OBJECTIVE: To develop financial skills and learn to mange money in health care industry efficiency and effectively. Text Books: Reinhold Gruen and Anne Howarth. MODULE 2: Costs – Definition – measurement – types – costing process – pricing – influencing factor – approaches to pricing – break even analysis. MODULE 1: Meaning of Financial Management – Healthcare Finance – flow of funds in Healthcare – Financing mix and provision of service – Financial and Management Accounting – Budget cycle. 2006 .

Obstetrical Nursing Unit – Psychiatric Nursing Unit MODULE 3: Isolation RoomsIntensive Care Units(ICUs)-Coronary Care Units(CCU’s)-Newborn Nurseries-Planning and designing supportive services-Admitting Department-Medical Records Department-Central Sterilization and Supply Departments(CSSD)-Pharmacy.Water Supply and Sanitary Systems MODULE 6: Centralized Medical Gas Systems.Pediatric Nursing Unit.Physical Therapy.Kunders – Hospitals – Tata McGraw Hill – 5th Edition – 2007 . MODULE 1: Marketing.Occupational Therapy.D.Nuclear Medicine.MARKETING OF HEALTH CARE SERVICES OBJECTIVE: To educate marketing of Health Care Services. MODULE 2: Physical Medicine and Rehabilitation.Clinical Laboratories.Plan-Facilitates Planning for Management of SARSOverview-How SARS Spreads.Strategies for SARS Treatment – SARS Treatment SettingsHospital’s Internal and Staff Setting.Designs of Future Hospitals Text Books: G.General Nursing Unit.Recreational TherapySpeech and Hearing TherapyPulmonary MedicineCardiac Catheterization Laboratory(CATH LAB)-Planning and Designing Nursing Services.Planning and designing Medical and Ancillary Services-Outpatient ServicesEmergency Services.66 102038 .Lab our and Delivery Suite.Radiological Services-Diagnostic Radiology-Radiation Therapy Department.Surgical Department.Planning and Designing Hospital Services MODULE 5: Introduction-EngineeringDepartments-Maintenance Management-Clinical (Biomedical) Engineering-Electrical Systems – Air-Conditioning Systems. MODULE 4: Materials ManagementFood Service Department-Laundry and Linen Service- Housekeeping.General Public Settings.Volunteer Department-Planning and Designing Public Areas and Staff FacilitiesPublic Areas of the Hospital.

MODULE 3: Organizing of the Hospitals-Organizational Structure-Management Structure. Training and Development.Security and Loss-Prevention Programme.Hospital Information System (HIS) . MODULE 1: Planning the Hospital –Planning for a New Hospital.Design Development Stage.Nursing Service Administrative Unit. designing and management of Hospitals.D.Permanent Hospital organization-Planning: Early Consideration.Furnishing and Equipping the Hospital-Purchase of Capital Equipments.Kunders – Hospitals – Tata McGraw Hill – 5th Edition – 2007 .Organizational Charts-Management of the Hospital.Getting the Hospital to be in Readiness to Operate Professionally-Readying for the D-day-Planning and Designing Administrative Services.Preliminary Survey.67 102039 . MODULE 5: Financial Management Unit. MODULE 6: Communication Systems.Guiding Principle in Planning Hospital Facilities and Services.Fire Safety.MANAGING HEALTH SERVICE OBJECTIVE: To inculcate planning.Bomb Threat-Alarm Systems-Disaster and Disaster Preparedness Text Books: G.Solid Waste Management –Transportation – Safety and Security in the Hospital-Safety in Hospital.Commissioning and Inauguration.Design Team.Environmental Control.Equipment Planning.Planning and Hospital Building –Building Contract and Contract Document.Human Recourse Management-Public Relations Department.Professional Management of the Hospital MODULE 4: Recruitment and Selection –Orientation.Executive Suite – Professional Service Unit.Financial Planning.Before Opening the Hospital.Introduction-Two Lines of Authority in the Hospital.Ready to Operate Stage.Operational Plan and Functional Plan MODULE 2: Facility Master Plan.

Multilateral and Plurilateral in Air Trade Agreements – Major Factors that Converge Private Sector Initiatives – Modern Airline Trends – Liberalization in Air Transport – Potential Paths to Further Liberalization – Privatization in Indian Civil Aviation Industry – Deregulation in Indian Air Pocket – Airport Internalization – Basic Principle behind Privatization – Airport Privatization – Forms of Airport Privatization – Airport Privatization Models – Causes – Objectives – Airport Ownership and Governance Models – Airport Privatization in India – Road Map for the Civil Aviation Sector Text Books: P. Civilian Products.Introduction – Objectives – Strategic Planning – Annexes – International Air Transport Association (IATA) – Aims – Two Tier Systems – Growth and Development – World Trade Organization – World Tourism Organization – Federal Aviation Administration (FAA) – Civil Aviation Authority (CAA) – Director General of Civil Aviation (DGCA) – Functions MODULE 6: Concepts of Bilateral.Air Transport and the Economy – Benefits of Air Transports MODULE 3: Aviation Management Structure – Introduction – Operational Management – Era of Open Skies Policies – Overview of Airline Industry – International and Domestic Air Traffic – Financial Performance of Airlines – New Economic Model for Airline Business – Outlook Muted for Legacy Carriers – Infrastructure Management – Airport Planning Management MODULE 4: Aircraft Characteristics – Airport Capacity Management – Terminal Management – Apron Management – Size of Airport Infrastructure – Airports and their Economics in National Economic Growth and Development – Indian Scenario – Global Emerging Trends of Airport Infrastructure Industry – Global Study on Airport Performance – Modern Aviation Infrastructure Business Trend – Airspace Management – Airports and Airspace Congestion Issues – Regulatory Management MODULE 5: International Civil Aviation Organization (ICOA) . MODULE 1: Introduction to Transportation – Modes – Modal Competition – The Economic Importance – Transportation and Economic Development – Transport as a Factor of Production – International Transportation – Importance of International Transportation – Logistics Management – Concepts and Types of Aviation – History of Civil Aviation Industry – Aviation Technology Transformation (1930 – 2003) – Scope of Aviation MODULE 2: Aircraft Manufacturers – Introduction .AIRLINE OPERATIONS AND MANAGEMENT OBJECTIVE: To provide a fundamental concepts and the management of air transport. Competition with Boeing – New Generation Aircraft – About the Airbus A-380 – The Boeing Company – Airline Market Projection (20002020 & 2004-2024) – Economy and Aviation . Excel Books.S.68 102040 . “Fundamentals of Air Transport Management”.Airbus Industrie. Senguttuvan. First Edition 2006 .

AIRPORT PLANNING AND ADMINISTRATION OBJECTIVE: To provide an extensive outlook on Airport Operations.Airport Cost Structure – ICAO Policies on Airport & Air Navigational Services – Prices Determination – Aero / Non Aero Business – ICAO’s Policies on Charges for Air Navigator Services. Slots and international trade services MODULE 1: Economics in Aviation Studies – Infrastructure Economics – Economics of Aviation Infrastructure in India – Aviation Industry and its Significance – Consumer Behavior – Airport Operational Economics MODULE 2: Economics of Airport Optimization – Airport Operational Capacity – Airport Terminal Capacity – Economics of Congestions & Delays – Airport Slot Mechanism – ICAO Air Transport Policy – Airport Slot Trading – Slot Auctions – Monitory – Airport Market and Competition. MODULE 3: Airport Planning system – Aims & Scope – Airport Financial Economics – Goals of Airport Finance – Principles of Airport & Air Navigational Charges – Airport Revenue – Charges – NonAeronautical Revenue – Global Airport Market Overview. MODULE 4: Airport Pricing Strategy – Objectives – Principles Airport Costs – Structure & Control of Airport Charges .S. Senguttuvan. First Edition 2007 . MODULE 5: Airport Performance Systems – Importance User – Airport Performance Measures – Units of Airport Measurement – Quality of Airport Services – Ground Access System Capacity.69 102041 . MODULE 6: Regulation & Completion in Civil Aviation Industry – Globalization & Aviation – Strategic Airline Alliance – Regulation & Deregulation – Airline Compensation – Regulating Airport Industry Airline Privatization – Objectives – Global trend in Airport Privatization. “Principles of Airport Economics”. Excel Books. Competition. Planning. Capacity Optimization. and Market. Text Books: P.

. “Bioinformatics-Methods and Applications”. Mendiratta. N. P. Rastogi.70 102042 – BIOINFORMATICS OBJECTIVE: To provide a strong foundation on the various approaches to the study of Genomics. MODULE 1: Introduction to Bioinformatics – Information Search and Data Retrieval – Genome Analysis and Gene Mapping – Alignment of Pairs of Sequences – Alignment of Multiple Sequences and Phylogenetic Analysis MODULE 2: Tools for Similarity Search and Sequence Alignment – Profiles and Hidden Markov Models – Gene Identification and Prediction – Gene Expression and Microarrays MODULE 3: Protein Classification and Structure Visualization – Protein Structure Prediction – Proteomics – Computational methods for Pathways and Systems Biology MODULE 4: Introduction to Drug Discovery – Drug Discovery: Technology and Strategies – Cell Cycle: Key to Drug Discovery MODULE 5: Structural Biology and Virtual Screening for Drug Discovery – Emerging Role of Biomarkers in Drug Development MODULE 6: G-Protein Coupled Receptors as Drug Targets – Ion Channels and Aquaporins as Potential Drug Targets – Computer Aided Drug Design Text Books: S. Proteomics and the drug discovery process.C. Prentice Hall India – 3rd Edition. Rastogi.

Agriculture.J. MODULE 1: Introduction to Biotechnology – Overview – Fundamentals of Biochemical Engineering – Biotechnology and Society MODULE 2: Biomolecules – Building Blocks of Biomolecules – Structure and Dynamics – Structure and Function of Macromolecules – Biochemical Techniques MODULE 3: The Cell and Development – The basic Unit of Life – Cell Growth and Development – Cellular Techniques MODULE 4: Genetics and Molecular Biology – The Principles of Genetics – Genome Function – Gene Expression –Genetic Techniques MODULE 5: Protein and Gene Manipulation – Protein Structure and Engineering – Recombinant DNA Technology – Genomics – Bioinformatics MODULE 6: Cell-Culture Technology – Microbial Culture and Applications – Plant Cell Culture and Applications – Animal-cell Culture and Applications – Applications of Biotechnology Text Books: A. “Introduction to Biotechnology and Genetic Engineering”. Nutrition.71 102043 .FUNDAMENTALS OF BIOTECHNOLOGY AND PRINCIPLES OF GENOMICS OBJECTIVE: To provide a broad perspective on the fundamentals aspects. Firewall Media. Techniques and Applications of Biotechnology and gives an idea of the relationship between Biotechnology and Health. Environment. 1 st Edition. Nair. 2008 . Industry.

72 102044 . 2008 .Errors – Introduction to Network Security – IPSec Security Architecture – Authentication Header – Encapsulating Security Payload – Security Associations – Key Management – Introduction to Firewalls – Design Goals – Types of Firewalls – Firewall Configurations Text Books: Dhiren R.Vigenere Ciphers – Compound Vigenere – Auto-key Cipher – Running-key Cipher – Vernam Cipher – One-time Pad – Cryptographic codes – Machine Ciphers – Jefferson Cylinder – Rotor-based Machines MODULE 2: Symmetric Key Cryptography – Symmetric Cipher Model – Types of Attacks – Block Ciphers Vs Stream Ciphers – Synchronous Stream Ciphers – Asynchronous Stream Ciphers – Block Ciphers – Criteria for Evaluating Block Ciphers – Modes of Operations – Cascades of Ciphers and Multiple Encryption – DES – AES MODULE 3: Public Key Cryptography – Introduction – Basic Principles – The Chinese Remainder Theorem – RSA – Integer Factorization Problem – Discrete Logarithm Problem – Knapsack Public Key Encryption – Probabilistic Public Key Encryption – Elliptic Curve Cryptography – Quantum MODULE 4: Information Hiding – Evolution of Steganography – Steganography System – Other Techniques – Modern Techniques – Some More Techniques – Audio – Video – Textual Steganography – Real-time Steganography – Steganalysis – Applications – Digital Watermark – Data Integrity – Introduction – Preventing Unauthorized Manipulation – Types of Hash Functions – Essential Properties of Cryptographic Hash Functions – The Birthday Attack – Estimate of Probability of Finding a Collision – Hash Function Design Issues – Cryptanalysis and the Security of Hash Functions – Attacks on Hash Functions – Standard Hashing Algorithms MODULE 5: Authentication – Objectives of Identification Protocols – Entity Authentication Techniques – Applications of Identification Protocols – Properties of Identification Protocols – Authentication Mechanisms – Challenge-Response Identification – Digital Signature – Digital Certificates – X.INFORMATION SECURITY OBJECTIVE: To provide a Comprehensive Introduction to the Fundamental aspects of Information Security MODULE 1: Overview of Information Security and Cryptography – Classical Encryption Methods – Transposition Ciphers – Substitution Ciphers – Caesar Ciphers – Mono alphabetic Substitution – Homophonic Substitution – Polygram Substitution – Playfair Ciphers .Hill Ciphers – Poly alphabetic Substitutions . Patel.Introduction to SSL – SSL Operations and Layers – The SSL Record Protocol – The Alert Protocol – The Change Cipher Spec Protocol – SSL Handshake Protocol Specification . Prentice Hall India.509 Protocol – RFC 2459 – RADIUS – CAPTCHA – Introduction to Biometrics – Definition – Features – Applications – Technological Issues in Biometric Systems – Face Recognition – Fingerprint Recognition – Iris Recognition – Voice – DNA as a Biometric Identifier – Multimodal Biometric Systems MODULE 6: Virus and Malware – Introduction – Virus and Worms – Virus Structure and Operation – Defenses Against Viruses – Virus Writers and Antivirus Development – Generic Decryption Technology – Adware and Spyware – Mitigating Malware Risks – Web and Network Security . “Information Security”.

Domain relational calculus.Characteristics of data in database – DBMS .Data security risks .Attribute inheritance – Specialization – Generalization – Categorization Relational DBMS Model . McGraw.Recovery facilities . Silberchafz.Detached transaction actions .Types of SQL commands .Protecting data with in the database .Physical and Logical Models .Importance of backups – Database .Granting and revoking privileges and roles .System viability factors .advantage of DBMS .Case study Relational Algebra and Relational Calculus Relational Algebraic operations .Dimensions of security Data security requirements .Embedded SQL.Transaction logs .Cursors in SQL .SQL data types and literals .Queries and sub queries . “Database System.Database Design. MODULE 4: Introduction to SQL History of SQL Characteristics of SQL Advantage of SQL . MODULE 1: Introduction to database Management System (DBMS) – Database . MODULE 6: Database Security and integrity Types of integrity constraints .Recovery techniques .Second Normal Form .fifth normal form .RDBMS Terminology. MODULE 3: Database Normalization Keys – Relationships .Hill .Introduction to Relational DBMS .Causes of failures .views and Indexes .Database Architecture and Modeling Conceptual .Restrictions on integrity constrains .forth normal form .Data storage . MODULE 5: Back up and Recovery Database backups .First Normal Form .Super Class and Sub Class Types .Complex user management requirements .Aggregate functions – Insert .Database users . MODULE 2: Entity Relationship Model Components of ER Model . Korth.Authenticating users to the database.Disaster Database Management System.tuple relational calculus .” 5th Edition.Functional Dependencies .Role of DBA .73 102045 . Text Books: H.ER modeling symbols .SQL Operators and their precedence – Tables .DATABASE MANAGEMENT SYSTEMS OBJECTIVE: To provide a Strong foundation in database technology and an introduction to the current trends in this field. 1997. A.recovery concepts and terminology .update and delete operations join – unions – intersection – minus .Third Normal Form – Boyce-Codd Normal form .planning backups Hardware protection and redundancy .

Leapfrog – delegation – four elements of implementation – leadership.74 102046 .TECHNOLOGY MANAGEMENT OBJECTIVE: To make students understand the fundamental issues of managing technology and how change in technology influences all firms. MODULE 6: Characteristics of types of acquisitions – importance vs urgency – source of conflict and solutions – alliance capabilities – negotiation factors and integration – Gap analysis – product platforms – process for building capabilities – value process – organizational learning – approaches – technology tracking strategies.” Thomson learning 2007 . MODULE 5: Evaluation and control – Types of control – Advantages and disadvantages – Demings’ fourteen points of quality control – interaction of strategic concerns – obtaining technology – strategic alliance for technology acquisition – mergers and acquisitions – types – decision tree for acquisition technology.White and Garry D Bruton. Text Books: Margaret A. alignment and extension – key fit elements in innovation – innovation strategy – portfolios of innovation. engagement. MODULE 2: Technology management and strategy – integrating with firms strategy – technology and competitive advantage – S – curve – strategy process – Porters’ five force model – technologies in the value chain – evaluation and control. “The Management of Technology and innovation. MODULE 4: Implementation process. MODULE 3: Innovation planning – factors that favours and discourages innovation – types of innovation – product innovation – process innovation – reengineering – innovation planning process – steps – factors that aid innovation planning – technology stages and contributing processes – developing a climate for innovation.. MODULE 1: Significance of technology – meaning – process of managing technology – meaning of innovation – Value creation – Process of managing innovation – tools.

McGraw Hill .75 102047 .Orientation and Socialization – Training and Development – Focused Training Options Leadership and Motivation MODULE 6: Hygiene and Sanitation – Hazard Analysis and Critical Control Point – Safety – Setting up a Restaurant – Feasibility study – Project Planning – Facility Planning – Kitchen equipment – Food and beverage controls – Tasks of a Restaurant Manger/Supervisor.Food service facility – Classification of Food and beverage facility – Organization and responsibilities of Food and Beverage Operations – Associated Departments of Hotel Food service – Food service professional – Understanding Guest service – Competition of a Food Service Professional.Evaluating the Menu . “Food and Beverage Management”. MODULE 2: The Role of a Menu – Types of Menus – Menu planning – Catering Policy – Principal Contributors to Menu Planning . MODULE 5: Managing Food and beverages Human resources – Hiring Process – Recruitment and Selection . MODULE 3: Beverages – Wines – Classification of Wines – Spirits – Whisky – Rum – Vodka – Gin – Tequila – Brandy – Beer – Non alcoholic beverages – Bar Management – Bar Layout & Design– Bar Service Equipment –Banquets and Outdoor catering – Banquet Service and Layout . MODULE 1: Introduction to the Food service Industry – Origins.Restaurant Service Equipment – Food service – Types of Services – Room services – the Restaurant Service Chain.FOOD AND BEVERAGE MANAGEMENT OBJECTIVE: This paper aims at familiarizing the students regarding all relevant aspects and issues related to food and beverage management. Text Books: Sudhir Andrews.Banquet Menus MODULE 4: Food and Beverage Production – Kitchen Organization – Methods of Cooking – Stocks – Sauces – Soups and Garnishing – Nutrition – Marketing of Food and Beverages – Food promotions – In-house selling.

76 102048 . Policy formulation. Leisure. Life characteristics and travel. and economic multipliers. demand.F & B – shopping-festivals-games-entertainment-infrastructure hospitality-trends in domestic and global tourism. MODULE 5: Focus on Customers. Tourism threatening the environment MODULE 4: Tourism organizations-world tourism organization (WTO) pacific area travel association (PATA)-World Tourism and Travel Council (WTTC)-role and function of ministry of tourismGovernment of India-ITDC-FHRAI-IHA-IATA. MODULE 3: .types of tourism. tourisms. “Tourism – Principles. World tourism.international tourist -components of tourism supply. Tourism and Society in the Millennium.Anthropography -Types of destinations.group travel patterns.-Tourist appeals -Tourism and peace MODULE 6: Ecotourism. Tourism police. Changing nature of Tourism Products Text Books: Charles R. nature of tourism places. economics impact. Goeldner. 10th Edition 2006. Wiley India. Philosophies”. Development of tourist potential. New Delhi . and Process. Practices. Brent Ritchie. J. Comport. New Horizons.Development of motivation models -Development of promotional measures.TOURISM MANAGEMENT OBJECTIVE: To enable the students for comprehensive understanding of Tourism Industry.R. MODULE 1: Tourism concepts-definitions-origin and development. Structure.forms of tourismdomestic-international-regional-inbound-outbound-tourism net work and components of tourism MODULE 2: Tourism industry and it’s structure-attractions –accommodations-transportation.

Process Deposit materials – Notice. MODULE 3: Inter parts proceedings – Infringement of trademarks – Dilution – Trademark claims – New developments in trademark law – Cyberspace trademark issues.Patent law treaty .Disputes over Inventorship Licensing of patent rights .International patent protection .Rights to prepares perform and derivative works .77 102049 .INTELLECTUAL PROPERTY RIGHTS MODULE 1: Intellectual Property Law basics – Types of IPR agencies – International organizations. . MODULE 6: Trade Secrets Law . ”Intelectual Property Rights”. MODULE 2: Trade mark selection and searching – Trademark registration process – Preparing the application – Filing – Docketing – Examination process – Post examination procedure – Registration – Post registration procedures – affidavit – Renewal and Docketing requirements – Compliance policies.Rights to prepares perform and display work – Publicity – Limitations of exclusive rights .Transfers of copyrights – Duration – Copyright registration .Prosecuting the application . Bouchoux. Propose and function of trade marks – Types of marks – Acquisition of Trademark rights – Common law rights – lanham act – Categories of marks – Tradenames – exclusions from Trademark protection. Text Books: Deborah E. agencies and treaties importance – Introduction.Term and maintenance of Patents .Postaudit activity.trade secret status – Determination . Cengauge learning 2005.Liability and Misappropriate of Trade Secrets – Employer Employee Relationships-Defenses-Remedies for Misappropriation-Trade secret Litigation – Protection Programs – Unfair competition passing off right of Publicity – False Advertising – Product disparagement – Intellectual Property Audits – Conducting .Paris convention . MODULE 5: Foundations of Patents law patentability . MODULE 4: Copyright law foundations – Originality of material – Fixation – Works of authorship – exclusions – completions – Collections and Derivative works .Orphan drug act Patent searching .Patent infringement – Claims and defenses – Resolving dispute .Design patents-double patenting .Foreign filing licenses.Ownership issues . NAFTA and TRIPS – International associations.

2007. “Travel Agency Management”. Resorts – Hotel room types. MODULE 2: Itinerary Development – Meaning and Definition – Types –Procedure – Tour Packaging Management – Concept Origin and Development of ‘tour packaging’ – Types – Components – Tour formulation – Tour designing process – Tour Costing and Pricing – Tour cost – components – Factors affecting tour cost – Process for cost determination – Factors affecting tour pricing. New Delhi. Anmol Publications Private Limited. TCFI – Role and Financial Policies – Financial And Non-financial incentives for Travel Industry – Public Sector Tourism Enterprises and Tour Packaging Business – Government Involvement – Major Tourism Enterprises in Public Sector – ITDC . 2nd Edition. procedures and formalities of travel agency recognition. Concept and Significance – HRD System. MODULE 5: Human Resource Development for Tourism – HRD Meaning.STDC – Role and Contribution of ITDC and State Tourism Corporations. location and rates – Reservation. IATO. Text Books: Chand Mohinder. MODULE 3: Introduction to Airline Ticketing – Air transport – Role and Contribution –Airline – IATA Conference area – Hub and Spoke system – Time zones – Time differences – International date line – Flying time calculation – Air fare calculation – Hotel Industry – Hospitality Industry – Hotel classification – Types of Hotels. Models and Practices – Tourism Manpower – Job Analysis – Training and Development – Performance appraisal –Strategic Marketing of HR’s in Tourism and Hotel Industry – Travel Agency Accounting – Accounting principles – Procedures – Users of Accounting Information – Budgetary Control. . TAAI.78 102050 . MODULE 6: Financing Tourism Ventures in India – Significance – Financial Resources available for Tourism Ventures – Tourism Financial Institutions. MODULE 1: Introduction to Travel and Tourism – Concept of Travel and Tourism – Nature and features of Tourism Industry – Travel Agency and Tour Operation Business – Meaning and Definition of Travel agency and Tour Operator – Types – Destination Company – Functions – Integration and Linkages in the travel agency business – Role of travel companies in the growth and development of tourism – Organizational Structure and Functions of Travel Agency Business – Procedure for approval for Travel agency – Functions of Travel Companies. and regulatory laws for tourism business in India. PATA.TRAVEL AGENCY MANAGEMENT OBJECTIVE: The subject throws light on promotion of tourism and travel destinations. WATA. ASTA. MODULE 4: Travel Agency Marketing – Concept of Marketing – Features of Travel Marketing – Constraints and Significance of Travel Agency Marketing – Tour Marketing Plan – Tour Marketing Segmentation – Marketing mix – Developing a tour marketing plan – Developing marketing strategies – Travel Trade Organizations Associations – Need and Significance – IATA.

HOSPITALITY MANAGEMENT OBJECTIVE: To make the students to understand the concepts of hospitality management.banquets-event order-room service-in-room diningtrends in food and beverage MODULE 5: Culinary arts and development-cooking-menu development-sanitation and safety-restaurant development.equipment capacity and layout-chain and independent restaurants-theme. John R.international organizations-domestic organizations-economic impactmultiplier effect-promoters of tourism-agents-travel corporations-tour wholesalers-pleasure travelbusiness travel-socio cultural impact of tourism-eco tourism-trends in tourism MODULE 3: Lodging industry-classification of hotels-chain of hotels-hotel integration-management structure-front office-property management systems-revenue or yield management-centralized reservation systems.79 102051 .celebrity restaurants-drive inns MODULE 6: Operations front and back office-services-airlines-business houses-beverages-alcoholic and nonalcoholic-theme parks.house keeping-laundry service-security and loss prevention.gaming entertainment-meetings and conventions-marketing-human resources-leadership-motivation-communication-hospitality processing and management Text Books: Hospitality Management. MODULE 1: Hospitality-meaning-scope-front office –back office-characteristics of the industry-corporate philosophy-mission-vision-strategy-focus on service-tourism-five ages of tourism-pre industrial agerailway-air travel-cruise ships MODULE 2: Tourism organizations. New Delhi industry technology-information . Pearson Education 2006.location –ambiance-menu planning. MODULE 4: Food and beverage management-planning-kitchen management-restaurant managementbars-types of bars-stewards functions-catering.guest service.Walker.

and implement infrastructure projects.INFRASTRUCTURE MANAGEMENT OBJECTIVE: To provide the perspectives.Project Structuring for Infrastructure Development Text Books: Raghuram .G. and skills necessary to structure. Macmillan Publication .80 102052 . appraise. concepts. unbundle. finance. “Infrastructure Development and Financing”. MODULE 1: Introduction to Infrastructure Development – Definition – Importance – Principles for Reform – Issues in Infrastructure – Overview – Infrastructure Management and Implications – Framework – Status and Strategies – Market Environment – Improvement Possibilities – Infrastructure Project Financing – Allocation of Risks – Financial Structure of Infrastructure Projects – Appropriate Return to Equity and Financial Structure MODULE 2: Power – Recent Policy Changes and National Alternative – Key Concepts of the Problems of the State Sector – Actions involved in Healthy Electronic Power System – Case Studies MODULE 3: Telecommunication – Indian Telecom Sector: Past and Present – Recent Policy Changes and Their Impact – Directions for Improvement – Policy Implications – Introduction to Privatization – Price Regulation – Competition – Managing Private Entry and Interconnect Capacity – Emerging Structure of the Telecom Sector – Interconnection and Tariff Regulation – Case Studies MODULE 4: Transportation – Introduction to Transport Infrastructure – Current Status Transport Infrastructure – Pattern of Transport Infrastructure – System of State Controls – Transport Investment Financing Options – Strategies for Resource Mobilization – Alternate Means of Financing Railways – Introduction – Estimates of Future Requirements – Existing Modes of Finance – Potential Modes of Resource Generation MODULE 5: Introduction to Multimodal Transport – Containerization – Transportation Modes for Trade – Multimodal Transport Combinations – Infrastructural Facilities – CONCOR – Container Manufacturing – Implications for Indian Railways – Multimodal Transport Developments – Case Studies MODULE 6: Introduction to Urban Infrastructure – The Road Development Project – Project Costs and Financing Method – Issues for Infrastructure Development and Financing – Introduction to Tourism in India – BEKAL Tourism Resort – Planning Process – Concept Plan .

operation and growth of Financial System in India MODULE 1: Introduction – Financial institutions – Role of Financial System – Equilibrium in Financial markets – Financial System and Economic Development – Meaning and Process of Financial Development – Financial Sector and Economic Development MODULE 2: Overview of the Indian Financial System – Structure of Financial Institutions – Financial Sector Reforms – Universal Banking – Consumer Credit – The Central Bank Policy.81 102053 . Provident Funds and Pension Funds – Insurance companies – LIC – GIC Investment Pattern and Policy.FINANCIAL INSTITUTIONS IN INDIA OBJECTIVES: The objective of this paper is to familiarize students with the organization. MODULE 4: Banking Institution – Commercial Banks – Growth and structure of Banking – Retail Banking Risk Exposure of Banks – Micro Finance – Banking Sector Reforms – Bank Performance – Cooperative Banks – Types. Tata McGraw Hill Publication . Objectives and Functions. Organizations. MODULE 6: Mutual Funds – Organization – Types – Valuation – UTI – Structure and Size – Money Market Mutual Funds – Regulatory Framework – Regulation – Non – Bank Statutory Financial Organization – IFCI – NIDC – ICICI – IDBI – EXIM Bank – IRBI – NABARD – SFC’s. “Financial Institution and Markets”. MODULE 3: Regulatory and Promotional Institutions – RBI – Functions – Roles of RBI – Monetary Policy of the RBI – Recent Policy Developments – SEBI – Genesis. Structure and Growth of Co-operative Banking Systems MODULE 5: Non–Bank Financial Intermediaries and Statutory Financial Organizations – Small – Savings. Text Books: LM Bhole.

Mechanism for Aid Coordination – Stockpiling – Training and Education – International Collaboration – Disaster Mitigation – Techniques – Reducing Hazard and Vulnerability – Community based Mitigation – Practicalities of Mitigation. First Edition. Techniques. MODULE 4: Assessing Risk and Vulnerability – Risk Assessment and Evaluation – Vulnerability and Risk assessment – Perception of Risk – Risk and the Media – Qualitative Aspects – Acceptable level of risks – Management – Technological Hazards – Types of Losses – Vulnerability – Disaster Mitigation Options MODULE 5: Disaster Management in India – Policy Mechanisms – Early Warning System – Cyclone Warning – Flood Warning System – Prevention of Disaster – Mitigation and Preparedness – Rehabilitation of Victims – Scope – Scale of Rehabilitation – Stages of Reconstruction – Reconstruction and Preparedness Plans – Dilemmas and Alternatives – Guiding Principles. Equipment and Managerial Strategies involved in managing Pre and Post Disaster conditions. Text Books: Ramakant Gaur. MODULE 6: Role of News Media in Disaster management – News Uniformity – Types of News media – Structure ad Trends – Journalistic Ethics – News Media during Crisis – Media Influence – Future Policy – New Technology and Increased Commercialization – Responsibility of the Media – Media Relations. Processes. “Disaster Management.DISASTER MANAGEMENT OBJECTIVE: The objective of the subject is to provide a an insight on the Practices.82 102054 . MODULE 3: Forecasting and Warning of Disasters – Warning – Risk Identification – Risk Assessment – Protective Action search – Protection Action Assessment – Protective Action Assessment – Protective Action Implementation – Information Needs assessment – Communication Action Assessment – Communication Action Implementation – Risk Communication in Hazard Phase – Communication during Emergency. MODULE 2: Disaster Preparedness – Disaster Contingency – Disaster Contingency plans – Disaster Relief funding – Disaster Preparedness Funding . 2008. New Delhi. MODULE 1: Introduction – Emergency – Disaster problem – Disaster Management – Environmental degradation – National Hazards – Socio/political forces – Components of Disaster preparedness – Assessing Vulnerability – Planning – Information system – Disaster Assessment – Concept of Disaster Management – Identifying Risks – Priority – Disaster Management Cycle – Impact of Disaster on Economic Loss. . . GNOSIS Publishers of Educational Books.

83 102055 . “Performance Management”. MODULE 1: Introduction to Performance Management – Definition – PM Contribution – Disadvantages of Poor Implementation of PM – Definition of Reward Systems – Aims and Role of PM Systems – Characteristics of an Ideal PM Systems – Integration with other Activities – Case Studies MODULE 2: Performance Management Process – Prerequisites – Performance Planning – Performance Execution – Performance Assessment – Performance Review – Performance Renewal and Recontracting – Performance Management and Strategic Planning – Definition and Purposes of Strategic Planning – Process of Linking PM to the Strategic Plan – Building Support – Case Studies MODULE 3: Defining Performance – Determinants of Performance – Performance Dimensions – Approaches to Measuring Performance – Measuring Results – Measuring Behaviors – Case Studies MODULE 4: Performance Information – Appraisal Forms and its Characteristics – Determining Overall Rating – Appraisal Period and Number of Meetings – Need for Providing Performance Information – Model of Rater Motivation – Preventing Rating Distribution – Implementation of PM – Preparation – Communication Plan – Appeals Process – Training Programs .PERFORMANCE MANAGEMENT OBJECTIVE: To familiarize the students about the concepts in performance management. Pearson Education 2008 .Pilot Testing – Ongoing Monitoring and Evaluation – Case Studies MODULE 5: Performance Management and Employee Development – Personal Development Plans – Role of Direct Supervisor’s – 360 Degree Feedback Systems – Performance Management Skills Coaching – Coaching Styles – Coaching Process – Performance Review Meetings – Case Studies MODULE 6: Traditional and Contingent Pay Plans – Reasons for Introducing Contingent Pay Plans – Possible Problems Associated with Contingent Pay Plans – Selecting a Contingent Pay Plan – Putting Pay in Context – Pay Structures – Legal Principles and Laws Affecting PM – Definition and Importance of Teams – Types of Teams – Implications of PM – Purposes and Challenges of Team Performance Management – Including Team Performance in the PM Systems – Rewarding Team Performance – Case Studies Text Books: Herman Aguinis.

84 102056 . Apprenticeship Act. MODULE 1: Compensation and Organizational Strategy – Lifestyle and Compensation – Pay and Social Class – Reward System – Compensation System – Compensation Dynamics – Rates of Pay – Compensation Program – Jobs and Pay in India MODULE 2: Strategic and Tactical Compensation Issues – Employees . “Compensation Management in a Knowledge Based World”. Employee Compensation Act. MODULE 4: Point Factor Method of Job Evaluation – Job Evaluation Committee – Determining The Need for a Survey – Preparing for the Survey – Identifying Survey Methods – Designing the Survey – Using Third Party Surveys MODULE 5: Pay Structure Architecture – Pay for Performance – Application of Motivation Theories – Merit Pay –Performance Appraisal Issues and Opportunities – Designing a File Content – Short Term Incentives – Premium and Differentials – Individual Based Bonus and Rewards MODULE 6: Long Term Incentive and Deferred Compensation Plan – Executive Compensation – International Competition – Benefits Administration – Employee Benefits – QWL And Pay Administration Text books: Richard I.A Critical Resource – Division of Labour – Pay Relationships – Legislation and Compensation – Indian Legal System – Minimum Wages Act. Henderson. Pearson Education. 10th Edition 2008 . Bonus Act MODULE 3: Job Analysis – Gaining Employee Acceptance – Collecting and Describing Job Data – Job Facts – Job Contract – Elements of Job Descriptions – Job Requirements and Pay – Job Evaluation – Job Ranking – Market Pricing Approach – Maturity Curve Method.COMPENSATION MANAGEMENT OBJECTIVE: To presents a broader view about the concepts of compensation management.

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102057 - GLOBAL STRATEGIC MANAGEMENT

OBJECTIVE: To make the students to understand the Global Strategic Management concepts and its applications for Global Organizations MODULE 1: Environment-meaning - The external and internal environment - impact of environment of business - Changing global scenario MODULE 2: Strategy - meaning and concepts - phases of global strategy - the difference between international and global strategy - drivers for a global strategic perspective

MODULE 3: Understanding of industry environment - five forces model - industry evolution and future corporate social responsibility - internal environment - analysis of resources and capabilities - core competencies - VRIO (values, rare, imitate, organization) MODULE 4: Entry mode strategies – strategic alliance - cost leadership - differentiation strategy - global sourcing strategy - diversification strategy MODULE 5: Strategy and structure of multinationals - integration of strategy - implementation of strategy MODULE 6: Types of strategic control system - model and methods of control - control through input, process and output Text Books: Kamel Mellahi, J. George Frynas, Paul Finlay, “Global Strategic Management”, Oxford Press, New Delhi. References: 1. Michael E. Porter, “Competitive Advantage: Creating and Sustaining Superior Performance”, Free Press 2. Michael E. Porter, “Competitive Advantage of Nations”, Free Press

SEMESTER - III
103001 - APPAREL MANUFACTURING TECHNOLOGY
OBJECTIVE: To provide broader view about the technical aspects of Apparel Manufacturing MODULE 1:

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Nature of Apparel – Structure of the Apparel Industry – Globalization of Apparel Manufacturing – Organization of Apparel Firms – Marketing Responsibilities in Apparel Firms – Strategic Marketing Processes – Retail and Wholesale Marketing Strategies – Labeling and Licensing – Context of Merchandising – Concepts of Apparel Product Lines – Dimensions of Product Change – Nature and Timing of Manufacturing Responsibilities MODULE 2: Product Standards – Sources of Quality and Performance Standards – Company Standards for Quality, Size & Fit and Performance – Developing and Using Specifications – Writing Specifications – Professional Perspectives – Role of Garment Analysis – Style Description – Positioning Strategy – Sizing and Fit - Materials Selection – Garment Components Assembly – Final Assembly and Finishing – Style Presentation – Influences on Design Processes – Creative Design – Technical Design – Apparel Design Technology MODULE 3: Systems for Quality Management – Methods of Assuring Quality – Costs and Benefits of Quality Programs – Costs and Profits – Systems of Costing – Stages of Costing – Determining Product Costs – Cost/Volume Relationships – Pricing Strategies – The Global Textile Complex – Producer and Consumer Goods – The Role of Sourcing Decisions – Materials Sourcing Processes – Selecting Fabrics – Predicting Aesthetics and Performance – Evaluating Fabric Quality MODULE 4: Sourcing Issues – Global Sourcing – Sourcing Priorities and Processes – Costing Imported Goods Productivity Concepts – Production Strategies – Workflow – Apparel Production Systems – Production Processes – Work study – Ergonomics – Production Planning – Human Resource Management – Inventory Management – Waste Management – Equipment Management and Plant Modernization MODULE 5: Production Operations - Initiation of Preproduction Operations – Marker Making – Spreading – Cutting – Off Loading – Stitches – Seams – Sewing Threads – Needles – Seam Appearance and Performance – Equipments for Assembly and Pressing - Stages of Technology Advancement – Sewing Machine Fundamentals – Work Aids – Pressing Equipment MODULE 6: Purposes of Support Materials – Interlinings – Linings – Other Support Materials – Purposes and Costs of Closures – Zippers – Buttons and Buttonholes – Snaps and Hooks – Elastic – Hook –and-Loop Tape – Types and Sources of Trims – Knit Trims – Embroidery – Appliqués, Insets and Lace Trims – Lace – Screen, Heat Transfer and Digital Printing Text Books: Ruth E. Glock, Grace I. Kunz, “Apparel Manufacturing”, Pearson Education, 4 Edition 2005
th

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103002 - APPAREL MARKETING AND MERCHANDISING OBJECTIVE: The subject aims at familiarizing the students with world fashion scenario. MODULE 1: Merchandising and Supply Chain Management –Supply Chain management – lean retailing – Design and Procurement – Grey Market sourcing – Supplier search – Global sourcing – Supplier Assessment criteria – Supplier Development – Evaluation – Monitoring – Visual Merchandising – Brand management – Brand Engagement . MODULE 2: Fashion Merchandising – Fashion Shows – Skills for Fashion Merchandising - Seasonal Fashion Merchandising – Readymade clothing – Technology for Apparel Manufacturing – Overview of Textile and Apparel Industries – Fabric Friction. MODULE 3: Apparel Production Planning and Control – Production Planning – Employment – Textile and Apparel Sourcing – Labour, Material and Shipping Costs – Trade Agreements. MODULE 4: Costing of Apparel Product – Earnings – Impact of Labour cost on Apparel Retail Prices – The Personal Apparel Assessment – Ansell’s Cost Reduction Mandates - Revenue Model. MODULE 5: Fashion Marketing and Merchandising – Retail Growth – Multiunit Retailing – Political climate – Conglomeration – Concentration – Internationalization – Mass market Generalists – Warehouse clubs – Mass market specialists - Suburban malls – Retail line of Business Shifts – Limits to Growth – Implications. MODULE 6: Apparel Production Management – Spread of Organizational Innovation – Determinants of Organizational Innovation – Strategies for Competitiveness – Organizational Innovation in the Apparel Industry – High Involvement Practices – Cluster of Practices and the Presence of Complementaries – Determinants of the Adoption of Innovative Practices – Apparel Quality Management. Text Books: Mathew Robin, “Apparel Merchandising”, Book Enclave Publishers, First Edition, 2008.

88 103003 . Proteomics and the drug discovery process. MODULE 1: Introduction to Bioinformatics – Information Search and Data Retrieval – Genome Analysis and Gene Mapping – Alignment of Pairs of Sequences – Alignment of Multiple Sequences and Phylogenetic Analysis MODULE 2: Tools for Similarity Search and Sequence Alignment – Profiles and Hidden Markov Models – Gene Identification and Prediction – Gene Expression and Microarrays MODULE 3: Protein Classification and Structure Visualization – Protein Structure Prediction – Proteomics – Computational methods for Pathways and Systems Biology MODULE 4: Introduction to Drug Discovery – Drug Discovery: Technology and Strategies – Cell Cycle: Key to Drug Discovery MODULE 5: Structural Biology and Virtual Screening for Drug Discovery – Emerging Role of Biomarkers in Drug Development MODULE 6: G-Protein Coupled Receptors as Drug Targets – Ion Channels and Aquaporins as Potential Drug Targets – Computer Aided Drug Design Text Books: S.BIOINFORMATICS OBJECTIVE: To provide a strong foundation on the various approaches to the study of Genomics. Rastogi. N. Prentice Hall India – 3rd Edition. Rastogi. . Mendiratta.C. “Bioinformatics-Methods and Applications”. P.

Hollow and power brands MODULE 3: Brand positioning – USP – Brand image and personality – 3 Cs of positioning – Competitive positioning and strategy – Brand success – Core Benefits MODULE 4: Buying decision – Consumer perspectives – Consumer decision making – Post purchase behavior – Brand selection – building superior brands – Key drives of buying MODULE 5: Brand equity – definition and dimensions – brand awareness and customer loyalty – Brand report card – Brand identity levels and perspectives – Brand image – Brand check – Brand association – Brand extensions: reason and Types MODULE 6: Managing brand image – concept management – functional brands – symbolic brands – forces affecting brands – Brand revitalization – Brand recall and elimination – product branding.89 103004 .BRAND MANAGEMENT OBJECTIVE: To understand and appreciate the significant influence of Brand and their reach in ensuing customer retention and continued loyalty. and scope and significance economics – competition – differentiation – customer loyalty – Brand and trust Different Brand perspectives – Anatomy of a Brand MODULE 2: Brand knowledge pyramid – Benefits and promises – norms and values – identity and self expression – emotion and love – Evolution of a brand – Brand levels – Value hierarchy – Brand evolution – Poor. Excel Books . nature. MODULE 1: Brand definition. “Brand Management”. Text Books: Harsh V Verma. line branding umbrella branding – Brand endorsement – Brand valuation methods.

CHANNEL MANAGEMENT OBJECTIVE: To acclimatize the students about the role of marketing channels MODULE 1: Growing importance of marketing channels-channel manager-flows in marketing channelsproduction and distribution tasks-channel structure-channel participants classification-intermediariesretailers-facilitating agencies MODULE 2: Marketing channel and the environment-economic. Thomson Learning. 7th Edition . competitive. MODULE 4: Market analysis framework-market size density and channel design strategy-needs and problems of channel members-channel audit-support to channel members-E-alliances-channel policy options-product planning and channel management-PLC strategies and channel management MODULE 5: Channel pricing structure-classes of resellers-pricing policies and price incentives-push and pull promotional strategies-tradeshows-role of logistics-interface between logistics and channel management-channel member performance audit MODULE 6: Structure of electronic marketing channels. sociocultural.advantages and disadvantages . Text Books: Bert Rosenbloom.profile of online shoppers-direct selling channels-structure and trends in direct marketing-service characteristics for channel management-international channel management-export marketing mix-motivating international channel members.90 103006 . “Marketing Channels”. technological and legal-electronic marketing channels and EDI-resale restrictions-conflict in the marketing channelmanaging channel conflict-power in the marketing channel-roles-communication processes MODULE 3: Marketing channel strategy and the marketing mix-motivation of channel members-channel design-types of intermediaries-variables affecting channel structure-choosing the best channel structure-transaction cost approach-channel member selection and channel design.

Emerging Issues”. 5th Edition. Excel Books. 2007 . MODULE 6: Mutual fund Derivatives – Hedging – Speculation – Arbitrage – Future Scenario of the Mutual Fund Industry – Key Challenges – Future growth – Growth Strategy of Indian Mutual Funds – Cases. MODULE 3: Regulatory Framework and Organization of Mutual Funds in India – Regulation of Mutual Fund – Guidelines by Ministry of Finance – Dave Panel recommendations – SEBI guidelines for Mutual funds – General guidelines – Guidelines for advertisement – Schemes of mutual funds – Recent scenario of Regulations – Mutual fund evaluation – Organization of Mutual funds – Role of Association of Mutual funds of India. New Delhi. MODULE 1: Introduction – Financial Market in India – Financial Sector reforms – Money market – Capital Market – SEBI – NSE – BSE – Security Trading Corporation of India – Stock Holding Corporation of India – National Clearance and Depository System. Sharpe’s. Jensen’s. MODULE 4: Investment – Portfolio risk and return – Time and investing – Performance evaluation – Portfolio theory – Risk return theory – Risk – Measuring risk – CAPM model – Efficient market Hypothesis – Treynor’s. operational policies and practices of Mutual Funds in India. Text Books: Nalini Prava Tripathy.91 103007 . MODULE 2: Mutual Funds in India – Concept – importance of Mutual Funds – Classification – Advantages – Tax Implications – Long term Capital gains – Growth trends of Mutual Funds – Efficiency – Emerging issues in Mutual funds in India – Global Scenario – Shortcoming of Mutual Fund Operations – SWOT analysis of Mutual Funds. “Mutual Funds in India . MODULE 5: Mutual funds marketing – Market analysis – Process of marketing – Developing Marketing Strategies – Rationale behind mutual funds – Marketing Plan – Marketing mix – E-marketing in Mutual funds – Scope of Marketing Research in Mutual funds – Market Research Process in Mutual Funds.MUTUAL FUNDS OBJECTIVE: To provide an insight into the principles. Fama’s measure – Treynor & Mazuy measure – Henriksson & Merton measure.

. Ramanan P K. MODULE 5: Evaluation of Security And Control of CBS – Review of Security Policy Implementation – Review of Business Continuity Planning – Review of Disaster Recovery Planning – Systems Development and Change Management.E-BANKING OBJECTIVE: To provide familiarity regarding the latest development in the area of E-banking and throw light on the Control and Security of Banks MODULE 1: Core Banking Solution (CSB) – Technology behind CSB – Network Connectivity – Network Security – ATM Operations – Internet Banking Operations – Implementation of Core Banking Solution – Functions of the IT Department. Prentice Hall of India Private Limited. Text Books: Revathy Sriram M.92 103008 . MODULE 2: Systems and Procedure for Effective implementation of CBS – Data Centre Security Process – Network Management. Media Handling and Security – Access Control Policy – Data Centre Server Procedures Manual – Network and Security Administration – Data Centre Operations Manual – Data Centre Backup Processes & Procedures – Antivirus Policies and Procedures. Core Banking Solution – Evaluation of Security and Controls. MODULE 6: Network Security – Network Vulnerability Assessment –Evaluation of Controls in Operating System – Testing the application modules of CBS – Evaluation of Controls and Audit of Branches – Review of System Logs – Audit Tools. Chandraskhar R. 2008. MODULE 3: Managing Business Processes of Banking Functionality – Accounts Management – Cash Operations – Clearing – Master Maintenance – Log Maintenance – BAnk Guarantee – Bills – Letter of Credit MODULE 4: Branch Activation – ATM functionality – ATM card issue process – Internet Banking Process – RTGS – Cash Management System – Security Policy – Business Continuity Planning and Recovery Planning.

ECommerce Security – Overview of Online Security Issues – Security for Client Computers – Communication Channel Security – Security for Server Computers MODULE 6: Payment Systems for E-Commerce – Basics of Online Payment – Payment Cards – Electronic Cash – Electronic Wallets – Stored-Value Cards – Internet Technologies and the Banking Industry – Planning for E-Commerce Initiatives – Strategies for Developing E-Commerce Web Sites – Managing E-Commerce Implementations Text Books: Gary P. “E Commerce”. Categories. Terrorism. Advantages and Disadvantages – Economic Forces – Identifying E-Commerce Opportunities – Technology Infrastructure – The Internet and WWW – Packet Switched Networks – Internet Protocols – Markup Languages – Intranets and Extranets – Internet Connection Options – Semantic Web MODULE 2: The Legal Environment – Use and Protection of Intellectual Property – Online Crime. Midsize to Large Businesses .93 103009 – E-COMMERCE OBJECTIVE: To learn the advancements of electronic commerce this has become a compelling necessity in the present day communication based commerce which is happening in the digital space. MODULE 1: Introduction to Electronic Commerce – Definition. Cengage Learning 2007 . Schneider. Key Characteristics. Growth and Development. and Warfare – Ethical Issues – Taxation – Setting on the Web – Revenue Models – Revenue Models in Transition – Revenue Strategy Issues – Creating an Effective Web – Web Site Usability – Connecting With Customers MODULE 3: Marketing on the Web – Web Marketing Strategies – Communicating with Different Market Segments – Customer Behavior – Advertising on the Web – E-Mail Marketing – Creating and Maintaining Brands on the Web – Search Engine Positioning – Electronic Data Interchange – EDI on the Internet – SCM using Internet Technologies – Electronic Marketplaces and Portals MODULE 4: Overview of Auction – Online Auctions – Virtual Communities and Web Portals – Web Server Hardware and Software – Basics of Web Server – Software for Web Servers – Electronic Mail – Web Site and Internet Utility Programs – Web Server Hardware MODULE 5: E-Commerce Software – Web Hosting Alternatives – Basic Functions – Advanced Functions – E-Commerce Software for Small and Midsize Companies.

N Gupta. Srinivas Raj.94 103010 – E-GOVERNANCE OBJECTIVE: To provide insights about E-Governance system design and management that contributes significantly for operationalising National E-Governance Plan. New Century Publications 2008 References: B.R. MODULE 1: Introduction to E-Governance – E-Governance in India – Objectives of E-Governance – EGovernance Methodology – Participatory Approach to Governance Evaluation – People. New Century Publications 2008 C. Process and Technology Model – Issues under Study – Study Framework and Area – Factors affecting Usage of E-Governance Services – Factors affecting Quality of Services – Models and Tools employed for Analysis MODULE 2: E-Governance Models . “E-Governance – A Comprehensive Framework”.Organizational Development – Breaking with Myths – Change Management – Capacity Building MODULE 5: Strategies for System Design – Strategies for Addressing Citizens Requirements – Increasing the Usage of E-Kiosks – Enhancing the Performance of Service Delivery – Strategy for EGovernance System in a District – Citizen Centric Approach for E-Governance – System Design – Preamble – Core Measures – Initiating System Requirement Study – System Design Steps – Process Approach MODULE 6: Applications of Data Warehousing and Data Mining in E-Governance . Prabhu.S.Future of EGovernance – Salient Concerns – Future Strategy – Opportunities for Future – Prerequisites – Challenges – Future Agenda – Implications – Case Studies Text Books: D. “E-Governance Techniques”. “E-Governance Concepts and Case Studies”.E-Governance Projects in India – Field Study – Analysis and Summing Up – Other Survey Findings and Summing Up – SERVQUAL Analysis of E-Governance System – SWOT Analysis MODULE 3: System Requirement Study (SRS) – Critical Findings – Evaluation – Role of E-Governance in Administration – Role of E-Governance in Various Sectors – A Case study of E-SEVA MODULE 4: Business Process Reengineering and System Redesign – Redesigning – Processing in different Scenarios – Database Design . Prentice Hall India 2005 .

2nd Edition .95 103011 . “Concepts in ERP”. Bret Wagner.ENTERPRISE RESOURCE PLANNING MODULE 1: Business functions – Functional areas of operations – Business processes – Processes of very small business – marketing and sales – SCM – accounting and finance – Human resources – Functional Information Systems MODULE 2: Evolution of information systems – Software and Hardware – manufacturing roots of ERP – Management inputs – ERP software SAP and R/3 – Directions in ERP – SAP R/3 software implementation – ERP for midsized companies – best of breed approaches – Choosing Consultants and vendors – benefits of ERP software and systems – continuing evolution of ERP – additional capabilities – internet MODULE 3: Sales and Distribution in ERP – Presales – sales order processing – inventory sourcing – delivery – billing – payment – taking order in SAP R/3 – discount pricing – integration of Sales and accounting – CRM – core CRM activities – SAP’s CRM software – benefits of CRM MODULE 4: SAP R/3 approaches to production planning – sales forecasting – sales and operations planning – demand management – MRP – SAP R/3 MRP records – detailed scheduling – Production data to accounting – ERP and Suppliers – Traditional Supply Chain – Measures of success MODULE 5: Accounting activities – credit management – product profitability analysis – management – reporting in ERP systems – using document flow – Human Resource with ERP – Time management – Pay roll – travel management – Training and Development mobile time management – family and medical leave – long term incentives – personnel cost planning MODULE 6: Flow charting process models – extensions of process mapping – event process chain diagrams – evaluating process improvement – ERP workflow tools – ERP system costs and benefits – implementation tools – B2B e-commerce – ERP and E-Commerce – Net weaver tools and capabilities – Accessing ERP systems over the internet XML – RFID Text Books: Ellen Monk. Cengage Learning.

Postal Parcels and Stores – Coastal Goods MODULE 4: Searches – Seizures and Arrest – Confiscation of Goods and Conveyances etc – Settlement Commission – Appeal and Revision – Miscellaneous. MODULE 6: Customs Valuation –Determination of Price of Imported Goods Rules 1998 – Customs and Central Excise (Drawback) Rules 1995 – The Baggage Rules 1995 – The Customs Tariff Act 1975 – Classification – Interpretive Rules – Import-Export Tariff Structure – Classification – Judicial Principles Text Books Dr.Khushpat S. August 2007. Jain. Types – Special Economic Zones – EPZ/EOU – The Customs Act 1962 – Definitions – Appointment of Customs Port – Air Port – Warehousing Station. Himalaya Publishing House. MODULE 3: Notified and Specified Goods – Prohibition on Importation and Exportation of Goods – Levy of and Exemption from Customs Duties – Preparation of Invoices – Advance Rulings – Surveillance on Conveyances – Clearance of Goods – Goods in Transit – Warehousing – Baggage.EXPORT PROCEDURES AND DOCUMENTATION MODULE 1: Foreign Trade in India – foreign Trade Policy – EXIM Policy 2005-07 – Trade and BOP of India – Institutional infrastructure for Exports – Institutions for financing exports Commodity Boards – Indian Council of Arbitration – Export Development Authority – Agricultural and Processed Foods Export Development Authority. MODULE 2: Export Promotion – Duty Drawback – Eligibility. Conditions. Export Import Procedures and Documentation. Pre-shipment. . Fifth Revised Edition. Shipment. MODULE 5: Export Procedure and Documentation – Registration.96 103012 . Post-Shipment and Pre-shipment Inspection – Claiming Exemption – Excise Clearance – Shipping and Customs Formalities – Marine Insurance – Import – Pre-import procedure – Legal Documentation of Import Procedure Requirement of import Documents – Customs Clearance.

timing the purchase-pricing and order sheet MODULE 6: Private label brands-acquisition-promoting awareness-pricing considerations-markdown and markup pricing-advertising and promotion functions-media-promotional programs-fashion showsvisual merchandising function-lighting signage and graphics-design principles-servicing customers onsite and offsite Text books: Ellen Diamond.FASHION RETAILING OBJECTIVE: Preparing today’s students a wealth of theoretical and practical information of retailers.research process-Trends in retail research-business ethicsethical dilemmas-code of ethics-social responsibility-store location-shopping districts-vertical mallssite selection-Trends in store location MODULE 4: Design and fixture of retail environment-Designing the exterior and interior-multilevel storesfashion department classification-surface materials-flooring-walls-merchandise fixtures-trends-human resource recruitment-hiring procedure-Training and evaluating employees MODULE 5: Merchandise distribution-merchandise checking procedures-loss prevention-deterrents and controls-fashion buyer’s duties and responsibilities-planning fashion merchandising process-fashion forecasters-fashion buying elements-offshore fashion markets. department stores. A multi channel approach”.trends in offsite retailing MODULE 2: Fashion retailing organizational structure-large departmental stores-large chain organizationsfashion consumer-motives-consumer assessment theories-consumer analysis-family life cyclefashion consumer behaviour and status MODULE 3: Nature of retailing research. Second edition 2006 . MODULE 1: Classification of onsite retailers-specialty stores. spinoff stores-off price merchants-multichannel fashion retailing-global scene-trends in onsite fashion retailing-Retailingclassification-security-creating catalog. Parson Education.97 103013 . “Fashion Retailing.

MODULE 5: Tobacco and global health – Globalization & Tobacco – Framework convention on Tobacco Control – Understanding global environmental change – Relationship between environmental changes & globalization – Impact of environmental changes on Health.98 103014 . MODULE 3: History of Population movements and infections Disease control – Globalization and emerging infection diseases – Developing global response – Three types of economic globalization – key institution – Merits and Demerits of economic globalization. Text Books: Kelley Lee & Jeff Collin. MODULE 6: Global Health & Security – Definition – Health Realized Security – Bioterrorism & Biological Weapon – Risks and Benefits of linking health & Security – Health and Governance – Emergence of neo-Westphalianism and New terms of post-westphalianism. MODULE 4: World Trading System – Creation WTO – Protection of trade versus public health – TRIPS – GATS – Globalization of Pharma industry – Consequences – Regulating the Pharma Industry. MODULE 1: Conceptual Framework on Globalization and health – Technologies behind Global health – Global social change – Determinants of Health – Globalizing lifestyles and aspirations – Noncommunicable Disease MODULE 2: Gender & Health – Gendered impacts of economic Liberalizations . “Global change and Health”.Gender Trade & Health – Civil Society response – Impact of Globalization in Food – Concentration & power – manipulation and marketing of food. Tata McGraw Hill.GLOBAL HEALTH ISSUES OBJECTIVE: To clarify the various parameters of global health in an emerging globalization. First Edition 2006 .

HEALTH LAWS AND INDUSTRIAL REALTIONS OBJECTIVE: To inculcate the changes in the Industrial relation policies in terms of health. MODULE 5: The contract labour Act .1951. MODULE 1: Impact of Industrial Revolution – Industrial Relations: Concept – Importance of Industrial Relations – Scope and Aspects of Industrial Relations –Factors Affecting Industrial Relations – Perspectives/Approaches to Industrial Relations – Organization of Industrial Relations – Dimensions of Industrial Relations Work – Prerequisite Successful Industrial Relations Programme MODULE 2: Evolution of Industrial System – Anatomy of industrial conflicts .Key terms . Text Books: Mamoria.Genesis of Industrial Conflicts – Industrial Conflicts/Disputes – Concept and Essential of a Dispute – Classification of Industrial Disputes – Impact of Industrial Disputes – Cause of Industrial Conflicts –Strikes – Typology of Strikes –– Lockouts.Impartment definition under the Act –Main provision of the ActHealth and safety. MODULE 4: The mines Act 1952.Provisions regarding health – Employees State Insurance Act .Certifying surgeons-Provisions regarding health.99 103016 .Health and safety provisions-Drinking Water-Conservancy services-First aid bathrooms-Rest shelters-Canteen-Appointment of a welfare officer-Penalties-Notice to be given of accidents-The plantation labour act..Provisions regarding health. MODULE 3: Changing Scenario of Industrial Unrest – Dispute by Results – Cost Causes of Industrial Dispute – Striking Features of Industrial Conflicts – New Dimensions in Industrial Conflicts – The Ways of Industrial Peace – National Commission on Labour and Industrial Relations – New Policy and Industrial Relations. Mamoria and Gankar – Dynamics of Industrial Relations – Himalaya Publishing House – Sixteenth Edition – 2008 . MODULE 6: Factories Act 1948 .1986-Scope.1970-Scope and coverage –Welfare and health of contract labourRights of principal employers and contractors-Right of contract labour-The child labour prohibition and regulation Act .Key terms .

Industrial Product Life cycle – Recruiting and Selecting industrial sales people – Developing and motivating the sales force – Effective use of sales compensation – Organizing and Controlling the sales force – Industrial Advertising MODULE 4: Concept and definition of Agricultural Marketing-scope-components of market-dimensions-Market structure-Market forces-Factors affecting demand and supply of agricultural products-Importance. Pulses – Innovative Marketing Channels – Objectives – Contract Marketing – Meaning . nd Industrial Marketing Environment – Strategies for efficiency-Training. Live Poultry. Brierty. 4th Edition 2007 . Fruits & Vegetables. S.Factors affecting length of marketing channels – Marketing Channels for Cereals. Reeder.L. Reeder. Oilseeds.100 103018 – INDUSTRIAL AND AGRICULTURAL MARKETING OBJECTIVE: To expose to the changes in Industrial Marketing Environment and to understanding the functioning of agricultural marketing system. Prentice Hall India.Advantages of contract farmingMarketing of farm inputs-Marketing of fertilizers MODULE 6: Seed marketing-Export and import of seeds-Plant protection chemicals-Marketing of pesticidesDirectorate of marketing and inspection-Regulation of agricultural marketing-State agricultural marketing boards-Food corporation of India-Buffer stocking-Quality management in food-Administered prices-Cooperative marketing-NAFED-Marketing agreements Text Books: 1. Robert R. history and growth of agricultural marketing-Ideal marketing system-Scientific marketing of farm products-Marketing functions-Grading and standardization-Storage and ware housing-Rural godowns and cold storage MODULE 5: Processing and value addition-Process of price discovery-Criteria for good market informationFinancing for marketing-Types of risk in marketing-Hedging-Futures trading-Marketing infrastructure-Marketing agencies – Marketing Institutions – Marketing Channels – Definition . Oxford & IBH Publication. 2 Edition 2007. Acharya. MODULE 1: Industrial versus consumer marketing management – pros and cons – Concept of Industrial Market – Organizational customers and their characteristics managing the Industrial Marketing Environment MODULE 2: Organizational Buying activities – Buy grid Model – Model for determining the composition of the Organizational buying centres – Purchasing influence on buying behavior – Strategic planning in the industrial markets – Strategic Process – Marketers role in strategic planning process MODULE 3: Industrial Market Segmentation – Micro and Macro variables – Decision Support System – Industrial Product Management . Betty H. “Agricultural Marketing in India”. Edward G. research in agricultural marketing-International trade 2. Agarwal. “Industrial Marketing”.S. Eggs. N.

MODULE 5: Ethical codes and industrial relations .The Industrial Disputes Act. 1952 – The Plantations Labour Act. MODULE 2: Evolution of Industrial System – Anatomy of industrial conflicts .Genesis of Industrial Conflicts – Industrial Conflicts/Disputes – Concept and Essential of a Dispute – Classification of Industrial Disputes – Impact of Industrial Disputes – Cause of Industrial Conflicts –Strikes – Typology of Strikes –– Lockouts. 1946 . 1965 . 1947 – Payment of Wages Act. Mamoria and Gankar – Dynamics of Industrial Relations – Himalaya Publishing House – Sixteenth Edition – 2008 . 1948 .The Code of Discipline – Evolution of the code – Principles of the Code – Objectives of the Code of Discipline MODULE 6: The Industrial Employment Act.The Factories Act.Wage Legislations .The Payment of Bonus Act.101 103019 . 1948 – The Mines Act.INDUSTRIAL RELATIONS AND LABOUR LAWS OBJECTIVE: To inculcate the changes in the Industrial relation policies and economic policies. MODULE 1: Impact of Industrial Revolution – Industrial Relations: Concept – Importance of Industrial Relations – Scope and Aspects of Industrial Relations –Factors Affecting Industrial Relations – Perspectives/Approaches to Industrial Relations – Organization of Industrial Relations – Dimensions of Industrial Relations Work – Prerequisite Successful Industrial Relations Programme. MODULE 3: Changing Scenario of Industrial Unrest – Dispute by Results – Cost Causes of Industrial Dispute – Striking Features of Industrial Conflicts – New Dimensions in Industrial Conflicts – The Ways of Industrial Peace – National Commission on Labour and Industrial Relations – New Policy and Industrial Relations MODULE 4: The state and industrial relations policy Evolution of Industrial relations policies –Industrial Relations Policy During the plan Period – The Plan Period – Recognition of Unions Machinery for solving the Dispute . 1986 Text Books: Mamoria. 1951 – The Child Labour Prohibition and Regulation Act. 1936 – The Minimum Wages Act.Standing Orders –Grievances – Procedure for Settlement –Essence of Model Grievance Procedure.

INTERNATIONAL BUSINESS OBJECTIVE: To make the students to understand the methods to enter International Business and how to manage the Global Business MODULE 1: Meaning of Globalization – Drivers of Globalization – Changing Demographics – National Differences in Political Economy – Political and Economic Legal Systems MODULE 2: Understanding Culture – Values and Norms – Social Structures – Religions and Ethical Systems – Language – Education – Culture and Workplace – Cultural Change – Ethics in International Business – Ethical Dilemmas MODULE 3: International Trade theory – Mercantilism – Absolute Advantage – Comparative Advantage – Heckscher-Ohlin Theory – Porters Competitive Advantage – Mapping Competitiveness Shifts MODULE 4: Trade Policy and its Instruments – Government Interventions – Revised Free Trade – Development of Work Trade System – Foreign Direct Investments – FDI in World Economy – Horizontal and Vertical FDI – Political Ideology of FDI – Benefits and Costs of FDI to Host Countries MODULE 5: Regional Economic Integration – Trade Blocks – SAARC – ASEAN – NAFTA – BRIC – Advantages and Disadvantages of Regional Economic Integration – Foreign Rate Forecasting – Currency Convertibility – Gold Standard – Breton Words System – Fixed Exchange – Floating Rate – Exchange rate in practice MODULE 6: Strategies – Global Expression and Profitability – Cost Pressures Organizational Structure – Entry – Alliance – Strategic Alliances – Joint Venture Strategies – Exporting – Importing – Counter Trade – Global Production and Logistics Text Books: Charles W L Hill. Tata McGraw Hill – 6th Edition.102 103020 . New Delhi . “International Business”. Arun K Jain.

“Managing a Global Workforce”.INTERNATIONAL BUSINESS CULTURE OBJECTIVE: To make the students to understand the Cultural Behaviour on various nations and how to manage it.103 103021 . Vance. Prentice Hall India . MODULE 1: Meaning of Global Workforce – Factors influencing Global workforce – Global Perspectives MODULE 2: Definitions of Culture – Major models of Culture – Culture Convergence Vs Divergence – Culture and Workforce management MODULE 3: Labour Force demographic and migration – Outsourcing – Legal policy on migration – Global Labour Supply and Work demand – HR Planning MODULE 4: Factors affecting Global Staffing – Global Recruitment and Selection – Training and Development for Global Workforce MODULE 5: Expatriate Preparation – Foreign Assignment – Repatriation – Compensation – Performance Management – Performance Appraisal MODULE 6: Employee Relations – Unions and their role in Employee relations – MNCs and labour issues Text Books: Charles M. Yongsun Paik.

“international human resources management”. fourth edition.104 103022 . MODULE 3: Staff selection issues – factors moderating performance – selection criteria – dual career couples – expatriate training – predeparture – training programmes – developing staff thro international assignments MODULE 4: International compensation objectives – compensation of international compensation program – approaches – patterns in complexity.INTERNATIONAL HUMAN RESOURSE MANAGEMENT OBJECTIVE: To address the global dimension of workforce standards ever increasing demand of multo etic workforce.welch. MODULE 5: Repatriation process – individual reactions – multinational response – standardization and adoption of work practices HR practices in host country – trade unions and international industrial relations MODULE 6: Multinational performance management – performance appraisal of international employees – international business ethics and HRM – mode of operation and IHRM Textbooks: Peters dowling and denice e. MODULE 1: International HRM – differences between domestic and IHRM – context of IHRM – global status – control mechanisms – mode of operation MODULE 2: Staffing – transferring staffing for international activities – roles of an expatriate & non expatriates – corporate HR function. Thompson .

Comer. Fifth Edition. MODULE 1: Introduction and Overview – Review of Network Technologies – Internetworking Concept and Architecture Model – Classful Internet Addresses – Mapping Internet Addresses to Physical Addresses (ARP) MODULE 2: Internet Protocol: Connectionless Datagram Delivery (IPv4) – Internet Protocol: Forwarding IP Datagrams – Internet Protocol: Error and Control Messages (ICMP) – Classless and Subnet Address Extensions (CIDR) . VPN) – Client Server Model of Interconnection MODULE 5: The Socket Interface – The Domain Name Service (DNS) – Remote Login and Desktop (TELNET. design and architecture. TFTP.Mobile IP – Private Network Interconnection (NAT. MIME) MODULE 6: World Wide Web (HTTP) – Voice and Video Over IP (RTP. IMAP. 2008 . SSL) – A Next Generation IP (IPv6) Text Books: Douglas E. OSPF) MODULE 4: Internet Multicasting – IP Switching and MPLS .File Transfer and Access (FTP.Reliable Stream Transport Service (TCP) – Routing Architecture – Routing Between Peers (BGP) –Routing within an Autonomous System (RIP. Pearson Education. SSH) .105 103024 . POP.Protocol Layering MODULE 3: User Datagram Protocol (UDP) . “Internetworking with TCP/IP – Volume 1”. RSVP. QoS) – Network Management (SNMP) – Internet Security and Firewall Design (IPsec.INTERNETWORKING TECHNOLOGY OBJECTIVE: To provide a simple yet clear view of implications of design-time choices on the evolution of internetwork protocols. NFS) – Electronic Mail (SMTP.

Historical background – methods of Health MODULE 5: Evolution of Human Disease – Global burden of infection disease – Emergent & Re-emergent infections Disease – Factories affecting the growth and spread of injection disease – control of infection disease. Text Books: Joceline Pomerleau & Martin Mckee. safety and the environment – Ecological impacts of waste. MODULE 4: Impact of health care on population health – Usage of health services – Health Impact Assessment – purpose of Health Impact Assessment Impact Assessment . MODULE 1: Historical Development of Public Health – Disciplinary Publish Health – The Practice of public Health – Challenges for Public Health Practitioners – Understanding the health of a population – Data on Deaths and Populations – Life Expectancy with Data on Mortality. Tata McGraw Hill. First Edition – 2006 .106 103025 . MODULE 2: Measures of Public Health – Health life expectancy – valid and comparable measurement of population health – Health gaps and disease Burden – Key issues – Global Burden of disease Programme MODULE 3: Health inequalities and inequalities – Historical Background – Changing concepts – Emerging potential mechanism – potential action to tackle health inequalities – Psychological environment and health. “Issues in Public Health”. food security. MODULE 6: Health affects of smoking – Health impacts of involuntary exposure – global epidemic – tobacco control – Diet and Health Nutrition.ISSUES IN PUBLIC HEALTH OBJECTIVE: To explain the conceptual outline of the issues in Public Health.

Technical Foundations of Database Management – Telecommunications and Networks .Security. and Services – Other Implementation Activities – Managing Organizational Change MODULE 6: Security and Ethical Challenges .Implementing Business Systems – Implementation – Implementing New Systems – Evaluating Hardware. Ethical. MODULE 1: Foundation Concepts: Information Systems in Business – Foundation Concepts: The Components of Information Systems – Fundamentals of Strategic Advantage – Using Information Technology for Strategic Advantage MODULE 2: Computer Systems: End User and Enterprise Computing – Computer Peripherals: Input. Software. O’Brien. Tata McGraw Hill Publication – 12th Edition .107 103027 .IT FOR MANAGERS AND MIS OBJECTIVE: To provide a clear.Managing Data Resources . and Societal Challenges of IT – Security Management of Information Technology – Enterprise and Global Management of IT . complete understanding of how business professionals can use and manage Information Systems and Technologies to achieve business success. “Introduction to Information Systems”.The Networked Enterprise – Telecommunications Network Alternatives MODULE 4: Enterprise Business Systems – Functional Business Systems – Electronic Commerce Fundamentals – e-Commerce Applications and Issues – Decision Support in Business – Artificial Intelligence Technologies in Business MODULE 5: Developing Business Systems – IS Development – Web Systems – The Systems Approach – The System Development Cycle – Prototyping – Starting the Systems Development Process – Systems Analysis – Systems Design – End User Development .Managing Information Technology – Managing Global IT Text Books: James A. and Storage Technologies – Application Software: End User Applications – System Software: Computer System Management MODULE 3: Data Resource Management . Output.

Relationship building.Systems and policies.Phases of knowledge development.Evolving work roles and responsibilities. Shelda Debowski.Repository quality control – Knowledge services-Models of service provision-Learning in a knowledge environment –Working with technology-Knowledge strategy evaluation – Successful knowledge management-Mergers .acquisition and downsizing integrated knowledge development. Sharma.Strategic values and corporate culture.Self managed team.Decision makingChange management-Worker motivation. Radha R.Virtual knowledge team. “Knowledge Management”.108 103028 . MODULE 4: Organizational Change – Overview of Change – Forces of Change – Types of Change – Theoretical Frameworks of Organizational Change – Perspectives on Organizational Change – Models of Change MODULE 5: Resistance to Organizational Change – Roles of Change Agents and Leadership – Implementing Organizational Change – Organizational Culture and Change MODULE 6: Effective knowledge repositions-Mapping content structure.Employee capabilities-Knowledge as asset – organizational knowledge-Leadership and knowledge management.Creating strategic focus.Learning facilitator-Strategic knowledge leader.Knowledge management infrastructure-Harassing organizational knowledge –Five P’s of knowledge management-Knowledge sharing as a core competency-Developing strategic knowledge community. MODULE 3: Contribution of disciplines to knowledge Leadership –Librarianship-HRM-Strategic visionary – Motivator-Communicator-Change agent. Tata McGraw Hill 2007 . “Change Management”.Teamwork. Wiley 2007 2.Workforce composition.Leadership.Types of organization.Knowledge workers. Text Books: 1.Leading a knowledge network Recruiting and selecting knowledge leaders.KNOWLEDGE AND CHANGE MANAGEMENT OBJECTIVE: To make the students to understand comprehensively the practice of Knowledge and Change management in organization MODULE 1: External influences on organization.Communication. MODULE 2: Learning organization-Knowledge systems.

Pearson Education.109 103030 . MODULE 6: Emerging Concepts in Cost management – Inventory Management – Just in time – Backflush costing – Target costing – Life Cycle Costing – Benchmarking – Value Analysis or Value Engineering – Learning Curve analysis Text Books: Horngren T Charles. “Cost Accounting – A Managerial Emphasis. 2008. New Delhi. MODULE 2: Cost Management – Material Cost Management – Labour Cost Management – Overheads Management – Service Costing – Normal Costing –Multiple Overhead Cost Pools. MODULE 5: Management Control System – Transfer Pricing – Decentralization and Transfer Pricing – Organization Structure and Decentralization – Choices about Responsibility Centers – Market based and Cost based Transfer Prices – Negotiated Transfer Pricing. 2007. Twelfth Edition. References: Banerjee Bhabatosh. . Thirteenth Edition. New Delhi. MODULE 3: Activity Based Costing – Cost analysis under ABC – Computational methodology of ABC – Benefits and Weaknesses of ABC – Implementation of ABC – Activity Based Management. MODULE 4: Cost Behaviour – Estimating Cost Functions – Cost Estimation Models – Steps in estimating a Cost function using Quantitative Analysis – Cost Drivers and Activity Based Costing. Cost Accounting – Theory and Practice. Foster George.MANAGEMENT OF COST AND CONTROL SYSTEM OBJECTIVE: To familiarize the students with the fundamental concepts of Managing Cost and institutionalizing Cost Control System MODULE 1: Introduction to Cost – Cost Concept – Types of Cost – Cost Management – Classifications of Costs and Cost Sheet – Designing Job Costing and Process Costing Systems – Marginal Costing – Relevant Cost Analysis and Management Decision. Datar M Srikant. Prentice Hall of India Private Limited.

1972 – IRDA Act. New Delhi.K. . 1963 – The General Insurance Business (Nationalization) Act. First Edition. Himalaya Publishing House. Principles and Practice of Non Life Insurance.MARINE AND FIRE INSURANCE OBJECTIVE: To throw light on the Marine and Fire Insurance Policies prevalent in the system MODULE 1: Introduction – History of Marine Insurance – Definition and Types – Nature of Marine Insurance Contract – Marine Insurance Policies – Types – Nature of Marine Policies – Marine Insurance Policy Conditions – Special Marine Covers MODULE 2: Marine Underwriting and Rating – Cargo Underwriting – Hull Underwriting – Maritime Losses and Claims – Losses – Settlement of Claims – Marine Cargo Losses and Frauds – Progress of Marine Insurance MODULE 3: Fire Insurance Contracts and Policies – Fire Insurance Proposals – Fire Insurance Coverage’s – Special Coverage’s – Fire Underwriting and Rating – Rate Fixation in Fire Insurance – Cancellation of Policies – Mid-Term Cover – Claims Experience Discount – FEA Discount MODULE 4: Fire Insurance Claims – Fire Claims Procedure – Extent of Indemnity – Valuation under Valued Policies – Valuation Under Unvalued Policies – Progress of Fire Insurance – Profitability Before Privatization – Post Liberalization Progress – MODULE 5: Reinsurance – Fire Reinsurance – Role of Reinsurance – Techniques – Nature of Reinsurance Risks – Reinsurance in Indian perspective – Case Analysis MODULE 6: Insurance Legislation in India – Historical Perspective – Insurance Act. 1999 Text Books: Gupta P. 1938 – Marine Insurance Act.110 103031 .

Influencing Factors –Materials Requirement Planning – Use of Standard Deviation – Exponential Smoothing – Importance of Material Research.MATERIALS MANAGEMAENT MODULE 1: Role of Material Management – Classes of Materials – Materials and Profitability – Profit Center Concept. MODULE 4: Relevance of Standardization – Definition of Standards – Specification – Indian Standards – ISI Certification Marks Scheme.111 103033 . MODULE 2: Material Planning – Definition . MODULE 3: Relevance of Computers – The Computer Relevance – Software and Hardware – Material Information System. Gopalakrishnan – Purchasing and Materials management – Tata McGraw Hill – 23rd Edition – 2008.Centralized Purchasing – Decentralization – Delegations of Powers.Audit in Materials Management – Internal Audit – Operational Audit MODULE 6: Inventory Management and EOQ – Cost and Consequences – Right Quantity Example – Economic Ordering Quantity – Derivations of EOQ – Staggered Deliveries – Ready Reckoner Text books: P.External Environment.Contribution to Profits –Policy Manual– Organization of Material Function – Organization Structure – Internal Interface . .Reports and Information Needs – Identification – Evaluation of Code – Names of a Pin – Classification –Methodology of Codification – Coding Structure Design – Advantages of Codification – International Codification .Company Standardization – Techniques of Standardization – Problems and Constraints – Value Analysis and Cost Reduction –Techniques– Brain Storming – Steps for Value Analysis – Matrix Method – Road Block to Value Analysis .Advantages of MIS – Techniques of Materials Intelligence – Environment Conditions – Source of Information. MODULE 5: Learning Curve –Uses– Learning Factor –Drawing the Curve – Interpretation – Pitfalls – Creating Learning Conditions – Role of Finance – Materials Holding Costs – Acquisition Cost – Settlement of Bills – Accounting.

teams and teamwork . French.action component . Cecil H.assumption in OD MODULE 2: Models and theories of planned change .power.OD interventions .112 103034 .QWL (quality of work life) Physical setting etc. L.applied behaviour science MODULE 3: OD diagnosis .quality circle – TQM .ORGANIZATION DEVELOPMENT OBJECTIVE: To provide OD paradigms in the rapidly changing context of globalization and organizational change. Training .Characteristics of Organization Development .coaching and mentoring and other methods MODULE 6: Consultant – client relationship .team interventions Gestalt approach of team building . politics and OD Research on OD .History of the OD .Future of OD Text Books: Wendell.T groups . Prentice Hall. 6th Edition 2008 .inter group interventions . Bell.action research .classifications of interventions .comprehensive interventions MODULE 5: MBO . MODULE 1: Definitions .its application and approach MODULE 4: OD interventions meaning – methods .Second generation OD – values – Beliefs . “Organization Development”..

MODULE 2: Functional Manager vs. Project Manager – Project Responsibilities – Demands on the Project Manager – Project Manger Selection – Culture and the Project impact of Institutional Environments – Need for Multicultural Communications MODULE 3: Project Organization – Pure Project Organization – Matrix – Mixed Organizational Systems – choosing a Firm – Risk Management – Project Management Office – The Project Team – Human Factors and the Project Team – Sources of Conflict. ”Project Management.PROJECT MANAGEMENT OBJECTIVE: To identify how business regularly uses Project Management to accomplish unique out comes with limited resources under critical constraints. .Chartering – Categories of Conflict – Principles of Negotiation – Top Down and Bottom Up Budgeting – Activity vs.Mantel Jr. Willey. MODULE 1: Project Definition – Project Life Cycle – Project objectives – purpose of Project Management – Project Management Maturity – Project Selection and Choice – Types of Project – Selection Models – Analysis under Uncertainty and Rise – Project Portfolio Process. MODULE 4: Project Planning and Coordination – Systems Integration – Action Plan – Work Breakdown Structure – Partnering . MODULE 6: Project Control – Purposes. Program Budgeting. MODULE 5: Network Techniques PERT and CPM – Precedence Programming – Resource Loading – Leveling – Goldratts’ Critical Chain – Monitoring System Design – Reporting Process – Project Management Information Systems (PMIS). Types – Three Types of Control Processes – Post Control – critical Ratio and Control Charts – Balance in Control System – Project Auditing – Purpose of Evaluation – use of Audit Report Product Audit Life Cycle – Measurement – varieties of Project Termination. Fifth Edition.R Mexdith and Samuel J. A Managerial Approach”.113 103035 . Text Books: Jack.

Christoper moore.114 103036 . competitive sector.RETAIL AND LOGISTICS MANAGEMENT OBJECTIVE: To understand the core aspects of modern retail management and operations in a fastmoving. “Principles of Retailing”. Elsevier 2007 . MODULE 1: Retail environment – world stage – retail environment – changing consumer – retail response – Theories of retail change – cyclical theories – environmental theories – conflict theory – combined theory MODULE 2: Retail strategy – Strategy planning process – corporate strategy and objectives – environmental analysis – resource audit analysis – strategic choice – location strategy MODULE 3: Retail marketing – environment – marketing strategy and objectives – market segmentation – retail branding – service marketing mix – role of the retail buyer – principal buying activities – buying function MODULE 4: Retail logistics – retail supply chain – efficient consumer response – logistics culture in international markets – customer service definition – characteristics – improving quality of customer service MODULE 5: Retail selling and product – classification – types of buying decision – shopping motives – buying process – scale of retail crime – types of retail crime – retail loss prevention MODULE 6: Internationalization of retailing – sourcing of products and services – store development – reshaping of global retail market – growth of e-commerce – online store attributes – E-fulfillment – B2B market Text Books: John Fernie. Suzanne Fernie.

“Retail Marketing Management”. lifestyle changes and how it ultimately influences the retail sector and mainly it’s marketing facet. MODULE 1: The retail environment-importance of retail industry-Definition-dynamic nature of retail changecyclical theories-conflict theory-Retailing and marketing-concept of marketing-concept of value – marketing management tasks-adoption of marketing-alternative business philosophies-marketing orientation MODULE 2: Consumer behavior in the retail context-retail buying roles-Theories of consumer behaviorretail buying process-influences on the consumption process-demographic factors-socio economic categories-psychographics-social influence-tangible and intangible factors-classification of service and quality-characteristics of quality-quality auditing systems MODULE 3: Retail marketing mix-target markets-retail product-store layout-atmospherics-merchandise management-merchandiser skills and profile-category management-range planning-store gradingspace allocation-merchandise assortment and support. Pearson Education.RETAIL MARKETING OBJECTIVE: To assimilate the various aspects of technology advances.115 103037 .retail pricing-price sensitivity-retail product pricing MODULE 4: Retail communication-advertising-types-sales promotion-relationship marketing and loyalty schemes-lifetime value analysis-loyalty cards-personal selling-public relations-characteristics of promotions-channels MODULE 5: Retail marketing plan-forces of industry competition-business situation analysis-retail market segmentation-location strategies-spatial distribution of retail activities-locational techniques-definition and role of brand-brand loyalty and positioning-brand proposition-brand awareness-brand updatingcopycat and own brands-brand extension MODULE 6: It for competitive advantage-capturing and transmitting data at point of sale-electronic retailing-consumerism-criticism of marketing activity-corporate social responsibility-International retailing-international retail structures-direction of expansion-market-entry methods-physical aspects of retailing Text Books: David Gilbert. 2nd Edition and channel flows-the supply channel-retail logistics-cost structure- computerized replenishment systems-internet and direct distribution systems .

SERVICES MARKETING OBJECTIVE: To make the students to understand the principles of services marketing in the present and future economy. Zeithaml.Approaches to Pricing Strategies – Pricing Strategies – Service and Profitability – Customer Perception of service and purchase intentions – Balanced Performance Scorecard. MODULE 6: Integrated Services Marketing Communications Four Categories of Strategies to match Service Promises with Delivery. Text Books: Valarie A. MODULE 2: Consumer expectations of Service – Types – Factors influencing customer expectations – Customer perception – Customer satisfaction – Service quality using marketing research to understand customer expectation – Elements of Effective service marketing research – Model services marketing research program.116 103038 . MODULE 5: Importance of Customers in Service Delivery Customer’s roles – Strategies for enhancing customers participation – Delivering Service through intermediaries and Electronic Channels – Franchise – Agent and Brokers – Electronic Channels – Managing Demand and Capacity – Strategies for matching capacity and Demand. Gremler. Dwayne. Mary. J O Bitrer and Ajay Pandit. MODULE 4: Customer defined service standards – Types of customer defined services – Physical evidence and the services cape – Types of services cape – Guidelines for physical evidence strategies Employees Rules in Service Delivery – Boundary Spanning roles – Strategies for Delivering Service Quality through people. MODULE 1: Services – Tangibility spectrum – Service based economics – Service and Technology – characteristics of Services – Service Marketing Mix – Gap Analysis . .Customer gap – Provider Gap – Consumer Behaviour in services – Understanding differences among consumers.Tata McGraw Hill 4th Edition.Services Marketing. D. MODULE 3: Relationship marketing – Relationship development strategies – Relationship challenges – Impact of service failure recovery – Customer’s recovery expectations – Service guarantees – Service development and design – Types of New services – Stages in new services development – Service blueprint.

.Estimating Design Inspections – Estimating Programming or Coding MODULE 5: Estimating Code Inspections .Tata McGraw Hill Publication – 2nd Edition.Manual Software Estimating Methods derived from Agile Projects and New Environments – Automated Estimates from Minimal Data MODULE 3: Sizing Software Deliverables – Compensation and Work-Pattern Adjustments – Activity Pattern Adjustment Factors – Software Technology Adjustment Factors MODULE 4: Estimating Software Requirements .Estimating Software Prototypes .Project Success and Failure Rates – Sources of Error in Software Cost Estimation MODULE 2: Manual Software Estimating Methods .Estimating Software Configuration Control and Change Management . schedules.SOFTWARE ESTIMATION AND COSTING OBJECTIVE: To get a clear.117 103039 . complete understanding of how to estimate software costs.Estimating Software Testing . MODULE 1: Introduction – The Origins of Software Cost Estimation – Six Forms of Software Cost Estimation – Software Cost-Estimating Tools .Estimating Software Specifications and Design .Estimating User and Project Documentation – Estimating Software Project Management MODULE 6: Maintenance and Enhancement Estimating – Software Cost Estimating Research Issues Text Books: Capers Jones. “Estimating Software Costs”. and quality using the real-world information.

Best Practices and Pitfalls – Tools for the Fix Distribution Phase – Measurements of Effectiveness in Fix Distribution – Adaptive Maintenance – Enhancement Requests – Preventive Maintenance MODULE 4: Metrics and Measurements – Software Quality Assurance Activities for Maintenance – Configuration Management and Maintenance MODULE 5: Software Maintenance from Customer’s Perspective – Maintenance of Mission-Critical Systems – Global Maintenance Teams MODULE 6: Maintenance and Other Life Cycle Activities – Effect of Requirements Gathering on Maintenance – Design and Maintenance – Programming.118 103040 . Debugging and Maintenance – Testing and Maintenance .Common Technical Problems Encountered – Troubleshooting Approach – Categorization of Defects – Common Programming Defects – Machine Dependencies – Debuggers Text Books: Ramesh & Ramesh. “Software Maintenance”.SOFTWARE MAINTENANCE OBJECTIVE: To provide a clear and complete knowledge about checklists and templates that can assist a software project organization to organize its maintenance and support functions. MODULE 1: Introduction . Best Practices and Pitfalls – Measurements of Effectiveness in Problem Reporting .High Level Overview of Activities in Problem Resolution – Categorizing the Problem – Prioritizing the Problem – Identifying the Right Developer for Fixing the Problem – Reproducing the Problem – Making the Fix and Testing it – Scheduling for Release – Skill sets Needed for Various Roles during Problem Fixing – Challenges. New Delhi .Product Life Cycle Activities – Different types of Software Products – Deployment Models – An Overview of Corrective Maintenance – Other Forms of Maintenance MODULE 2: Customer side Preliminary Activities – Role of Customer Support Group – Defects Reported by Internal Customers – Logistics and Tooling – Skill sets Needed for the Various Roles during Problem Reporting – Challenges.Customer’s Viewpoint of Software Maintenance – Evolution of Software Products – Economics of Maintenance – View of Maintenance . Best Practices and Pitfalls – Measurements of Effectiveness in Problem Resolution MODULE 3: High Level Overview of Activities in Fix Distribution – Choosing the Method of Distribution – Composing the Fixes – Preparing the Shipment Unit – Testing the Shipment Unit – Scheduling for Release – People Issues during Fix Distribution – Challenges. Tata McGraw Hill Publication.

119 103041 . Software Quality Engineering: Testing. MODULE 5: Focusing on Software Processes .Analysis and modeling for Defect Prevention . Benefit and Environment .General Questions .QA as Dealing with Defects .Cost.Correctness and Defects .Quality Engineering .Education and Training for Defect Prevention .Defect Prevention and Process Improvement .Cost Comparison .Fault Tolerance with Recovery Blocks .Version Programming . MODULE 3: Handling Discovered Defect During QA Activities .Activities and Process .Basic Concepts and Generic Approaches .Other techniques and risk identification-Defect ContainmentSoftware fault tolerance.People's Quality Expectations .QA Monitoring and Measurement . MODULE 6: Comparing Quality Assurance Techniques and Activities .Process selection.Process and quality improvement . Quality Assurance.Other defect prevention techniques Defect Reduction Direct fault detection and removal.Definitions.Safety Assurance and Damage Control .Effectiveness Comparison .Defect perspective .Formal method . Standards and methodologies for defect prevention --Software tools to block defect injection. MODULE 4: Quality Assurance beyond testing.Fault Tolerance and Failure Containment .Defect level and pervasive level .Safety assurance and failure containment.Root Cause Analysis for Defect Prevention .Result interpretation and constructive information . MODULE 1: Overview .Problem types .Failure Containment . Text Books: Jeff Tian.Application in Heterogeneous Systems. Wiley-India Edition .Goal Setting and Strategy Formation .Technologies.Software Quality Perspectives and Expectations Quality Frameworks and ISO – 9126 . Properties and Measurements A Historical Perspective of Quality MODULE 2: Quality Assurance – Classification .Applicability to Different Environments . and Quantifiable Improvement.Fault Tolerance with N .Quality Planning .SOFTWARE QUALITY ASSURANCE OBJECTIVE: To imbibe the knowledge of managing and maintaining quality issues concerned with the software design.QA Activities in Software Processes Verification and Validation Perspectives . definition and conformance Process maturity .Models for Quality Assessment.Basic Ideas and Concepts .Quality Assessment and Improvement.Defect Prevention Education and training .Direct and Indirect quality measurements . development and maintenance.

Also to provide a Comprehensive Introduction to the Fundamental aspects of Information Security MODULE 1: Wireless Transmission – Frequencies for Radio Transmission – Signals – Antennas – Signal Propagation – Multiplexing – Modulation – Spread Spectrum – Cellular Systems – Motivation for a Specialized MAC – SDMA – FDMA – TDMA – CDMA – Comparison of SDMA. Handover MODULE 3: Satellite Systems – History – Applications – Basics of Satellite Systems – Broadcast Systems – Overview – Cyclical Repetition of Data – Digital Audio Broadcasting – Digital Video Broadcasting – Wireless LAN – Infra Red Vs Radio Transmission – Infrastructure and Ad-Hoc Network – IEEE 802. “Mobile Communications”. Protocol Architecture – TETRA – UMTS and IMT 2000 – UMTS Releases and Standardization. Radio Interface. CDMA MODULE 2: Telecommunication Systems – GSM – Mobile Services. 2008 . Protocols. Patel. Localization and Calling. Prentice Hall India.System Architecture. Core Network. Dhiren R. UTRAN. TDMA. New Data Services – DECT . “Information Security”.11 – HIPERLAN – Bluetooth MODULE 4: Overview of Information Security and Cryptography – Classical Encryption Methods – Confidentiality: Symmetric Key Cryptography – Confidentiality: Public Key Cryptography MODULE 5: Information Hiding: Steganography – Data Integrity: Cryptographic Hash Functions – Authentication MODULE 6: Authentication: Biometrics – Virus and Malware – Firewalls – Introduction – Design Goals – Types of Firewalls – Firewall Configurations Text Books: 1. Security. Handover. Jochen Schiller. UMTS Ratio Interface.TELECOM SERVICES AND INFORMATION SECURITY OBJECTIVE: To provide a clear and complete knowledge about Telecommunication Systems and Services. System Architecture. Second Edition 2.120 103042 . Pearson Education. FDMA. UMTS System Architecture.

Intelligent Tutoring Systems. Model and Steps. MODULE 5: Approaches to Management Development – Overview of the Managerial Job . Interactive Multimedia and Virtual Reality – Games and Simulations. MODULE 2: The framework for conducting a Training Needs Analysis : . Person Analysis – Gathering Training Needs Data – Approaches to Training Needs Analysis Business – TNA and Design. MODULE 3: Training Design – Factors – Organizational constraints – Developing objectives. MODULE 4: Training Methods and Aids – Lectures and Demonstrations – Discussion Methods – Computer – Based Training – Programmed Instruction .Sources of knowledge and skills .Organizational Analysis.Types of Evaluation Data .Types of Evaluation Instrument .Special needs of Technical Manager – Training for Executive Level Management MODULE 6: Validation concepts – Types and methods – Rationale for Evaluation .TRAINING AND DEVELOPMENT OBJECTIVE: To make the student to understand the role of Training and Development in enriching the Capabilities.Management Development implications . Features.Evaluation Designs . MODULE 1: Definition – Scope – Objectives and Benefits of training – The role of Training in Organizations – Place of Training in Organizational structure – A training process Model – Difference between training and development.2005 . Approaches – Functions.Training Audit – Meaning.Janakiraman – Training and Development – Biztantra/Wiley Dreamtech .Facilitation of learning – Focus of Trainee – Design – Organizational intervention – Design theory – Outcome of design. Operational analysis. Text Books: Dr.B.121 103043 .

MODULE 4: Nature and techniques of Project management – Monitoring projects – Forecasting demand – Subjective models – Causal models – Time series models – Strategies for managing demand and capacity – Yield management MODULE 5: Queuing systems – Psychology of waiting – Essential feature of queuing systems. MODULE 1: Services definitions – Nature of Service sectors – Sources of Service sector growth – Services classification – Characteristics – Strategic service vision – Competitive service strategies – Virtual value chain – Stages in service firm competitiveness.Fitzsimmons and Mona J. Contact personnel and Customer – Service capes – Facility design – Process Analysis – Facility layout – Location consideration – Estimation of geographic demand and techniques – Breaking the rules.122 103044 . Text Books: James A.MANAGEMENT OF SERVICES OBJECTIVE: To create an opportunity for future employment in service economy.Approaches – Customer value equations – Internet services – Economics of scalability – Service Quality – Measuring service quality – Service recovery – Quality tools. MODULE 2: Service development blueprint – Taxonomy . Fitzsimmons – Service Management – Tata McGraw Hill – Fifth Edition – 2006 . MODULE 3: Service encounter triad – Service organization.System simulation – Analytical queuing models – Capacity planning criteria – Service supply relationship – Sources of value – Outsourcing services – outsourcing MODULE 6: Inventory theory – Order Quantity model – Inventory control systems – Single period model – Retail discounting model – Domestic growth and expansion strategies – Franchising – Globalization of services – Global service strategies.

air transportation – advantages and disadvantages – marine transportation – warehousing. MODULE 6: Pricing policies and decisions – price escalations – cost of exporting – marginal cost pricing – its importance – price quotation – INCO terms – preparation of quotations – promotions international advertising – sales promotion in international markets – international advertising – direct mailing – personal selling – exhibition – generic promotions in international marketing.INTERNATIONAL MARKETING OBJECTIVE: To educate the future managers to meet international challenges. Personality. 2005 “Global Marketing Management” Pearson / PHI. International marketing – characteristics of MNC’s – Basis for international trade – Factor Endowment the organization – Validity of Trade theories. Graham Warren Keegan “International Marketing” TMH 12/E. Perception.shaw References: 1. Cateora. John J. Attitude & Social class – International marketing Research. MODULE 2: Marketing Barriers – Tariff & Non-Tariff – WTO – Multiplicity of potential Environment – management of political risk – Multiplicity of Legal Environment – Legal form of organization – Intellectual Property MODULE 3: Culture and its characteristics – Influence of culture on consumption & communication – consumes Behavior in term of motivation. MODULE 1: Meaning – Nature & Scope – Process – Domestic Marketing Vs.123 103045 . 2. Psychographics. Learning. 7/e “International Marketing” Person-Prentice Hall . MODULE 4: Quality – Products and culture – analyzing product components for adoption – Marketing consumer services globally – brands in international markets products and services for business demand in global business to business markets – quality and global standards – business services – trade show’s crucial part of business to business marketing – relationship markets in business to business context. Text Books: Sak Onkvisit. MODULE 5: Direct exports – indirect exports – licensing – joint ventures – wholly owned subsidiaries – franchising – other methods – international marketing channels – distribution patterns – alternative middlemen choices – factors affecting choice of channels – surface Vs.

“International Management”. Praveen Parboteeah.Performance Appraisal – Compensation – A Comparative View of Labor Relations MODULE 5: The Basics of Cross-Cultural Communication – International Negotiation – Work Values and the Meaning of Work – Work Motivation – Theories of Work Motivation – Global Leadership – Three Classic Models – Contingency for Leadership Behaviors – Contemporary Leadership Perspectives – Global Woman Leaders MODULE 6: International Business Ethics and Social Responsibility – Ethical Responsibility – National Differences in Business Ethics and Social Responsibility – Toward Traditional Ethics – The Ethical Dilemma in Multinational Management Text Books: John B. K.Control and Coordination Systems – Linking the Value Chain – Choosing a Partner and Alliance Type – Negotiating the Agreement – Building the Organization – Commitment and Trust – Assessing the Performance – The Internet Economy – Fundamentals of E-Commerce Strategy – Globalizing through the Internet MODULE 4: Definition of International HRM – Multinational Managers – The Expatriate Manager – International Assignments for Women – Multinationals and Electronic HRM – Multinational Strategy and HRM – Recruitment – Selection – Training and Development . Cengage Learning 2005 . Cullen.124 103047 – MANAGING GLOBAL BUSINESSES OBJECTIVE: To provide a thorough review and analysis of multinational business management MODULE 1: Foundations of Multinational Management – The Nature of Multinational Company – The Globalizing Economy – The Next Generation of Multinational Managers – Definition of Culture – Levels of Culture – National Culture – Business Culture – Occupational and Organizational Culture – Cultural Differences and Basic Values – Caveats and Cautions – Social Institutions and Influence on Society – Economic Systems – Industrialization – Religion – Education MODULE 2: Basic Strategy Content Applied to Multinational Companies – Strategy Formulation Multinational Strategies – The Global-Local Dilemma and its Resolve – Participations Strategies and its Synopsis – Formulating a Participation Strategy – Definition of Small Business – Definition of Entrepreneur – Internationalization and the Small Business – Overcoming Small-Business Barriers to Internationalization – International Market – New-Venture Strategies for Small Multinational Companies – New Product and First Mover Advantage MODULE 3: The Nature of Organizational Design – Organizational Structures to Implement Multinational Strategies – Overview of Multinational Strategy and Structure .

MODULE 3: Planning in Treasury Function – Financial Forecasting – Short term financial planning – Cash Management – Receivables Management – Inventory Management – Long term Financial Planning – Internal Treasury Control – Physical Controls – Custodial Control and Insurance – Treasury Control on Market Operations MODULE 4: Operations in Financial Markets – Money Market Operations – Bill Market in India – Treasury Functions – Money Market Mutual Funds – Gilt Edge Market Operations – Public Debt Management – RBI Management of Gilt Edged Market.A. MODULE 5: Foreign Exchange Market Operations – Foreign Exchange Market – Segments of Forex Market – Spot and Forward Rates – Arbitrage – Indian Foreign Exchange Market – RBI and Exchange Market – Floating vs. . 2002. Fixed Rates – Hedging – Treasury Management in Commercial Banks – Risk Management in Market Operations – Impact of Treasury Operations. MODULE 2: Analysis in Treasury Function – Financial Statement Analysis – Planning and Budgeting – Zero Base Budgeting – Ratio Analysis – Fund flow analysis – Trend Analysis – Corporate Balance Sheet analysis – Market Price and Corporate Performance – Types of Companies – Finance and Investment Decisions. MODULE 1: Introduction to Treasury function – Treasury Concept – Historical Evolution – Treasury as Money Management – Micro Treasury Operations – Paper Currency Act – RBI Treasury Function – Currency Notes – Objectives and Currency Chest Operations – Scope and Functions of Treasury Management – Accounting for Treasury Operations – Legal Issues.TREASURY MANAGEMENT OBJECTIVE: To objective of this paper to throw light on the Treasuring Management Operations and Functions in India. MODULE 6: Environment in Treasury Management – Tax Management and Planning – Government Policies and Industrial Regulation – Industrial Policies – Industrial Licensing – RBI policies and Industry – Banking Relationships – Managing Investor relations – Current Economic Developments and Financial Reforms.125 103048 . Himalaya Publishing House. Text Books: Avadhani V. Treasury Management in India.

.Role of the reports – Contents of the report for Executives – Principles – Marketing Research Agencies – Resources for Marketing Research. MODULE 4: Data collection – census and samples – sampling methods and non profitability methods – probability and non probability sampling methods – sampling size MODULE 5: Data processing methods – microcomputers in marketing research – nature and functions of statistical analysis – interpretation process – analysis & differences – analysis of payment – graphical presentation.Rubin – Marketing Research – Prentice Hall of India – Seventh Edition 2008.126 103049 . MODULE 6: Presentation & research analysis. MODULE 2: Objective – Planning research design – Types of Research – quantitative and qualitative research & benefits data objectives – sources – formation of data acquisition plan. Text books: David J Luck and Ronald S. MODULE 3: Scaling techniques – Basics rating scalar – Specific attitude scalar – Questionnaire design – Functions –Validation.MARKETING RESEARCH OBJECTIVE: To acclimatize students in the process of research in marketing MODULE 1: Meaning – Value and limitations – applications – client researches interface – information system – problem identification.

Vijay Nicole Imprints – First Edition .CAPITAL MARKETS OBJECTIVE: To inculcate Knowledge on Capital Markets. S.127 103050 .2006 .Brokers to an Issue – Registrars to an Issue and Share Transfer Agents – Debenture Trustees MODULE 5: Listing – Security Listing – Security – Stock Exchange – Recognized Stock Exchange – Legal Provisions – Steps – Legal Significance – Refusal of Listing – SEBI Powers – Listing and Corporate Governance – Listing Agreement – Stock Exchange Powers – Listing – Benefits .Capital Markets .Consequences of Non-Listing – New Entry Norms for Unlisted Companies – Listing – Suspension / Withdrawal MODULE 6: Underwriting – Definition – Types – Mechanics of Underwriting – Benefits/Functions – Indian Scenario – Underwriting Agencies – Obstacles – Underwriter – Underwriting Agreement – SEBI Guidelines – Variants of Underwriting Grey Market – BOOK-BUILDING – Concept – Characteristics – The Process – Allocation Procedure –Initial Public Offer (IPO) Issue – Additional Issue by Listed Company – Offer by Unlisted Company Text Books: Dr. Gurusamy . Secondary Market – Methods of New Issue – Methods of Marketing Securities – Stock Option or Employees Stock – Option Scheme (ESOP) – Bought – Out Deals Vs. MODULE 1: Money Market – Indian Capital Market – Evolution and Growth – Constituents of Indian Capital Market – New Financial Institutions – New Financial Instruments – Capital Market Doldrums – Measures of Reactivation – Measures of Investor Protection – Recent Initiatives in the Indian Capital Market – Indian Capital Market – Major Issues – Rebound in Indian Capital Market MODULE 2: Capital market instruments .Meaning – Types – Preference Shares – Equity shares – NonVoting Equity Shares – Convertible Cumulative Preference Shares (CCPS) Company Fixed Deposits – Warrants – Debentures and Bonds – Global Debt Instruments MODULE 3: Regulation of Indian capital market .Genesis – The Factors – The Regulatory Framework – Committees on Regulatory Frame work – Primary Market – NIM and Secondary Markets – An Interface – Services of NIM – NIM Vs. Private Placements MODULE 4: Intermediaries in New Issues Market – Intermediaries in NIM – Merchant Bankers/ Lead Managers – Underwriters – Bankers to An Issue .

C2B – collaborative commerce – m-commerce – intelligent DSS – impacts of MSS on organizations – future of management support systems. Ting-Deng Liang. initiatives.128 103051 . MODULE 2: DSS – configurations. B2B. C2C. Jay. MODULE 4: Group Decision Making – communication support – collaboration support – group support system – technologies – GSS meeting process – distance learning – creativity and idea generation – EIS concepts and definitions – EIS and DSS – Soft information in enterprise systems – supply and value chains and decision support – knowledge management approaches. “Decision Support systems and Intelligent Systems”. Aronson. MODULE 6: Web based intelligent systems – intelligent agents – characteristics – classification and types of agents – DSS agents and multiagents – semantic web – overview of e-commerce – mechanisms – B2C. Text Books: Efraim Turban. evaluation – concepts application and structure of expert systems – problems and limitation of expert systems knowledge engineering scope and types of knowledge – methods of knowledge acquisition – knowledge verification and validation – rule based systems – machine learning techniques – neural computing – genetic algorithms – fuzzy logic – developing integrated advanced systems.DECISION SUPPORT SYSTEMS MODULE 1: Managers and decision making – concept of DSS – group support systems – EIS and KWS – expert systems and AI – Hybrid support system – decision making introduction and definitions – phases of decision making process – implementation phase – Decision styles – decision makers. characteristics and capabilities – components of DSS – data management subsystem – model management subsystem – user interface subsystem – knowledge based subsystem – user – DSS hardware. 7th Edition. MODULE 3: Nature and source of data – data collection problems and quality – online database services – database organization and structures – data warehousing – data marts OLAP – Data mining – Geographic Information Systems – DSS development prototyping – Change management – DSS technology levels and tools – DSS development platforms – end user developed DSS.E. classifications – MSS modeling with spread sheets – heuristic programming – simulation – quantitative software packages. Pearson. . MODULE 5: AI definition and concepts. learning and transformation – roles of people in KM.

financial and managerial synergy of mergers – Value creation in horizontal.Fred Weston.Basic . MODULE 4: Sells-offs and divestitures – Definition – Divestitures – Spin-offs – Equity Carve .Outs – Explanations and Rationale for Gains to Sell-Offs Motives for Divestitures – Case Illustrations of Spin – Offs and Divestitures – Voluntary Liquidation and Takeover. ACQUISITION AND CORPORATE RESTRUCTURING OBJECTIVE: To provide more complete treatment of mergers. MODULE 6: Takeover defenses – Financial Defensive Measures – Coercive Offers and Defense Theoretical Background – Ant takeover Amendments – Poison Pill Defense – Targeted Share Repurchase and Standstill Agreements – Strategic Reactions by Targets – Risk Arbitrage in M&A Activity – Theory of Insider Trading – Insider Trading at the International Level. Prentice Hall of India. Kwang S. MODULE 1: Mergers types and characteristics – Reasons for merger – Theories – Operating. First Edition. vertical and conglomerate mergers MODULE 2: Valuation – Principles of Valuation-Capital Budgeting Decisions – Definitions and Measurements of Cash Flows Capital Budgeting Basis for Firm Valuation – The Free CASH Flow (FCF) Basis for Valuation-Dividend Growth Valuation Model MODULE 3: Mergers and divestitures – Theories of Mergers and Tender Offers – Efficiency Theories – Information and Signaling Agency Problems and Managerially – The Free Cash Flow Hypothesis (FCFH) – Market Power – Tax Considerations – Value Increases by Redistribution. Restructuring and Corporate Control”.Stock Repurchases – Model – the Theories behind Share Repurchases – Exchange Offers – Mechanisms – Internal and External Control Mechanisms – Managerial Ownership and Corporate Performance.Hoag. takeovers.129 103052 .MERGERS.Chung and Susan E. MODULE 5: Corporate Control – The Nature of Cash Share Repurchase . 2007. ”Mergers. Text Books: J. restructuring and corporate control by foreseeing fluctuations in the economy and with changing regulatory environment. .

Hoyt. Sommer. Thomson.Driver and auto safety . MODULE 1: Introduction to risk – Definitions – Measurement of risk – Risk identification – evaluation – property loss exposures – Law of negligence – Types of liability exposures – Life. 12th Edition .Homeowners coverage and policy – flood insurance – personal articles floater Types of life insurance – Contract provisions MODULE 4: Health insurance providers – Health case reform – annuity taxation – health expense benefits – pension plans – premature death benefits – disability income benefits .Commercial package policy – reporting forms – Transportation insurance – credit insurance – disaster risk management – commercial liability – captive insurance companies MODULE 3: Automobile losses and Insurance claims – automobile insurance – car theft – alcohol and driving .Field of insurance – Types of insurers – channels of distribution in insurance MODULE 6: Globalization of risk management and the insurance industry – function of insures – reinsurance – Insurance Regulatory and Development Authority – The McCarran-Ferguson Act Responsibilities of insurance regulations – Tort Reform – taxation of insurance Text Books: Trieschmann.130 103053 .RISK MANAGEMENT AND INSURANCE OBJECTIVE: intended to assist the student in identifying and analyzing all types of risk and in managing it through insurance and alternative tools. Health and loss of income exposures – Non-Insurance methods – nature of insurance MODULE 2: Indemnity – subrogation – insurable risks – role of agents and brokers – insuring agreement – basis of recovery – loss control measures . “Risk Management and Insurance”.Social security MODULE 5: Retirement benefits – Pension plans – Deferred profit sharing plans – Employee savings plan – Keogh plans – financial planning and estate planning .

Implementation and Control. Concepts and Cases. 2007. MODULE 5: Multi-business Strategy – Portfolio approach – BCG matrix – Industrial AttractivenessBusiness Strength Matrix – BCG’s Strategic Environment Matrix .Types of Strategies – Integration. MODULE 6: Strategy Implementation – Short Term Objectives – Policies – Resource Allocation – Managing Conflict – Matching Structure with Strategy – Leadership and Culture – Strategic Leadership – Organizational Culture – Role of Leader – Strategic Control – Innovation and Entrepreneurship. Text Books: Pearce A John. New Delhi. Tata Mc Graw Hill. MODULE 1: Nature of Strategic Management – Dimensions – Formality in Strategic Management – Strategic Management Process – Benefits – Risks in Strategic Management – Business ethics and Strategic Management – Strategy formulation – Vision and Mission statements – Importance – Characteristics. Ninth Edition. Twelfth Edition. Strategic Management.STRATEGIC MANAGEMENT OBJECTIVE: The subject aims to provide an insight on the strategic management concepts. theory and techniques. Cultural. Intensive. . New Delhi. Demographic and Environmental forces – Technological forces – Competitive forces – Competitive analysis – Porter’s Five-Forces Model – Forecasting – Industry Analysis . Pearson Education. Diversification. Defensive Strategies – Michael Porter’s Generic Strategies – Strategic Management for Non-Government Organizations – Strategic Management for Small and Medium Enterprises. MODULE 2: External Assessment – External Audit – Industrial Organizational view – Economic – Social. References: David R Fred. Strategic Management – Formulation.Limitations to Portfolio approaches. MODULE 4: Long term Objectives – Balanced Scorecard –Grand Strategies . Robinson B Richard Jr. MODULE 3: Internal Assessment – Internal Audit – SWOT Analysis – Value Chain Analysis – Conducting Value Chain Analysis – Resource Based View .131 103054 .Comparison with Past performance – Benchmarking.

Civil Aviation – Airport – Air Traffic Control – Flight Data Recorder – Airline – Case Study MODULE 2: International Civil Aviation Organization – Aeropol Aviation Services Corporation . MODULE 1: Introduction to Aviation Management – Aviation – Aviation Sector in India . Financial. Operations. “Aviation Management”. Mandate. Kanishka Publishers. Legal. Environment.AVIATION MANAGEMENT OBJECTIVE: To provide a broader view about the principles and policies of aviation industry. Industry Affairs – Rules and Regulations of the Industry Committee Text Books: Ratandeep Singh.132 103055 .IATA Industrial Priorities – IATA Partners – IATA Corporate and Corporate Governance Structure – IATA Human Capital – IATA Committee’s – Cargo.AOPA – International Association of Airport Executives – Federal Aviation Interactive Reporting Systems .Case Study MODULE 3: Aircraft Regulations and Guidance – Convention on International Civil Aviation – Inter Agency Committee for Aviation Policy – Active Level of Services Reviews – Aircraft Engineers International Affiliation – AVSEC Rules and Regulations – Overview of Indian Air Travel – Case Study MODULE 4: Air Safety – FAA Aviation Safety Draft Documents – Aircraft Management Interagency Committee for Aviation Policy Safety Standards – Aircraft Management Safety Standards Guidelines for Federal Flight Programmes – National Transportation Safety Board – Airline Water Supplies – JFIM MODULE 5: Overview of Contemporary Global Industry – Airline Industry Profitability – Present State of the Air Transport Industry – Aviation Industry – Global Aviation Industry – Indian Aviation MODULE 6: International Air Transport Association (IATA) – Fact Sheet – Financial Services – IATA at the Air Transport Industry .Aviation Management Consulting Group . 2008 .

133 103056 .TSA Inspection of Airports MODULE 4: Security and Rules of Law – Administrative Search Exception – Balancing Approach – Less Intrusive Alternatives – Stop and Frisk Exception – Individual and Selectee Class Stop and Frisk Search – Consent Exception – Reasonableness – Probable Cause – Exclusionary Rule – Police Participation – Nonviolent Threats – Airport Administrative Screening Searches – Passenger Rights MODULE 5: Ground Security – Diversion Airports – Profiling – Bomb-Sniffing Dogs – Gore Commission – Microwave Holographic Imaging – Body Orifice Security Scanner – Flight VuTM Aircraft Data Scanner – New Generation of Video Security Systems – BiosimMer Metal Detector – Biometric Systems – FACEIT MODULE 6: Airport Operator Concerns and Other Safety and Security Issues . 2004 . MODULE 1: Aviation Industry – Importance of Air Transportation – Airways – Development of the Aviation Industry – Deregulation – Emergency Funding – Protecting Public Air Transportation – Hijacking – Legal Responses to Expanding Security Measures – International Perspectives – Federal Aviation Regulations – Airport Security Programs – New Carrier Rules-1972 – Aviation Security Improvement Act of 1990 – Federal Aviation Reauthorization Act of 1996 – Civil Aviation Security .AVIATION AND AIRPORT SECURITY OBJECTIVE: To provide a broader view about the principles and policies of aviation industry. “Aviation and Airport Security”. Pearson Education.Air Transportation Security Act of 2001 MODULE 2: Screening – Facilities – Law Enforcement Officers – Flexible Aviation Industry – Public and Private Security Interface – Initial Screening – Screening Procedures – Screening Babbage – Screening Computers and Laptops – Screening Passengers – Public Relations – Airborne Aircraft Security – Criminal Guards – Ergonomic Solutions – Potential Operator Concerns – Measuring Operator Performance – Operator Selection MODULE 3: Metal Detectors – Hand-Held Body Scanners – X-Ray Inspection Units – Sizers – Passengers X-Ray Screening Devices – Digital Imaging Systems – Testing X-Ray Equipment – Detection Capabilities – Explosive Detection Systems – Taggants – Cargo Security – Cargo Carrier Responsibility – Suicides – Babbage Tags – Passenger Reconciliation – Airport Lockers – Container Hardening – Blast Containment Vs Blast Management – Airmail Security – Indirect Air Carriers – Known and Unknown Shipper – Vacuum Chambers – Inspection of Cargo – International Air Cargo Standards .Access Control – Exterior Alarm Sensors – Control Room – Media Intrusion – Computer Security TM TM – Quadruple Resonance Device – Intelliscan TM 12000 Access Controls – Imaging Technologies Text Books: Kathleen M. Sweet.Airport Incursions – Passenger Interference – Conventional Weapons – Explosives – Nuclear Weapons – Perimeter Security .

Air Corporations Act and Ordinance 1994 for Transfer of Undertakings and Repeal MODULE 5: International Airports Authority Act 1971 – Basics – Property and Contracts – Functions – Finance. Accounts and Audits – Miscellaneous MODULE 5: Carriage by Air Act 1972 – Anti Hijacking Act 1982 – Basics – High Jacking and Connected Offences .Airports Authority Act 1994 – Basics – Property and Contracts – Functions – Finance.AIRCRAFT LAW AND CONVENTION OBJECTIVE: To make the students to understand the various act pertaining to aircraft industry.Miscellaneous Text Books: “Aircraft Manual – Volume 1 and Volume 2”. .Miscellaneous .Suppression of Unlawful Acts Against Safety of Civil Aviation Act 1982 – Basics – Offences . Accounts and Audits – Miscellaneous . Sterling Book House. Ground Lights and False Lights – Log Books – Investigation of Accidents – Investigation of Incidents – Aerodromes – Engineering. Inspection and Normal Requirements for Organizations – Regularity Provisions MODULE 3: Indian Aircraft Rules 1920 – Aircraft Arriving or Departing – Aircraft Rules 1954 for Public Health – Aircraft Rules 1994 for Demolition of Obstructions caused by Buildings and Trees – Aircraft Rules 2003 for Carriage of Dangerous Goods MODULE 4: Air Corporations Act 1953 – Constitution and Functions – Finance. MODULE 1: Introduction to Aircraft Rules 1937 – Basic Definitions and Interpretation – General Conditions of Flying – General Safety Conditions – Registration and Marking of Aircraft – Personnel of Aircraft MODULE 2: Airworthiness – Radio Telegraph Apparatus – Aeronautical Beacons. Accounts and Audits – Acquisition of Undertakings of Existing Air Companies .134 103057 . Accounts and Audits – Miscellaneous – National Airports Authority Act 1985 – Basics – Property and Contracts – Functions – Finance.

7th Edition. Planning of Heliports – Elevated Heliports – Heliports at Airport – Characteristics and Advantages of STOL Aircraft – Planning of Stolports Text Books: Rangwala. Characteristics. Charotar Publishing House. MODULE 4: Airport Pavement Design – Types of Pavements – Design Factors – Design of Flexible and Rigid Pavements – Causes of Failure of Pavements – Typical Flexible and Rigid Pavements Failures – Maintenance and Evaluation of Airport Pavements – Aircraft Pavement Classification Number System. MODULE 1: Air Transport – Basics – Advantages – Air Transportation in India – Civil Aviation Department – Airport Terminology – Components Parts of Aeroplane – Characteristics of Aircraft and Jet Aircraft – Civil and Military Aircrafts – Classification of Airports – Flying Activities – Airport Surveys – Objectives and Types of Surveys – Drawings to be Prepared. MODULE 2: Airport Planning – Improvement of Existing Airport . “Airport Engineering”.Site Selection – Airport Size – Forecasting in Aviation – Zoning Laws – Regional Planning – Airport Architecture – Environmental Considerations – Factors influenced by Airport Activity – Runway Design – Runway Orientation – Runway Length – Airport Capacity – Runway Patterns.AIRPORT ENGINEERING OBJECTIVE: To provide an in-depth knowledge on the fundamentals of air transport.135 103058 . 2007 . MODULE 3: Taxiway Design – Layout of Taxiways – Exit Taxiways – Loading and Holding Aprons – Separation Clearance – Planning and Design of Terminal Area – Terminal Building – Passenger Flow – Parking of Vehicles – Size of Apron – Hangars – Typical Airport Layouts – Layout of Military Airports. MODULE 5: Airport Grading – Importance – General Requirements – Operations – Airport Drainage – Aims – Functions – Special Characteristics – Basic Requirements – Surface Drainage – Visual Aids – Requirements of Pilots – Airport Markings – Guidance to Pilots – Factors Affecting Airport Lighting – Elements of Airport Lighting MODULE 6: Air Traffic Control – Importance – Flight Rules – Air Traffic Control Network – Ari Traffic Control Aids – Automation in Air Traffic Control Aids – Heliports and Stolports – Advantages.

. K. I.Biopolymers and Bioplastics – Types – Preparation – Properties and Practical Applications of PHA – Economics of PHA Production – Dark Side of Bioplastics – Sustainable Development MODULE 6: Bioleaching – Meaning – History – Advantages and Disadvantages Biochemistry – Extraction from Mixture – Types and Methods of Bioleaching – Metal Precipitation – Biomethanation – Anaerobic Treatment for Biogas Generation – Interactions between the Various Microbial Groups – Factors Affecting Biogas Production – Problems in Biomethanation – Operational Stability – Kinetics of Anaerobic Fermentation – Use of Spent Slurry – Biomethanation Process in Industries – Prospects and Potential of Biomethanation Technology – Merits of Biomethanation Process – Biomass Gasification – Biofuel and Biodiesel Text Books: Indu Shekhar Thakur. 2006. MODULE 1: Environmental Biotechnology – Definition – History – Atmospheric Pollutants – Water Contamination – Solid and Hazardous Wastes – Microbial Interactions – Biofuel and Fossil Fuels – Bioremediation – Biosensors – Environment and Ecosystem – Environmental Resources – Air as Resource – Characteristics of Atmospheric Gases – Atmospheric Circulation – Air Masses – Water Resource – Soil as Resource MODULE 2: Environmental Perturbation – Air Pollution – Sources and Classification – Air Pollution Monitoring – Water Pollution – Water Quality – Soil and Solid Waste Pollution – Soil Erosion – Types of Water Erosion – Wind Erosion – Erosion by Sun – Global Environmental Problems – The Greenhouse Effect – Ozone Depletion – Ultraviolet Radiation – Acid Rain – Microbial Diversity – Limitations of Genetic Fingerprint Techniques – Biosensors – Bioreporter – Microchips – Microscopy MODULE 3: Lignocellulose – Structure of Lignocellulose – Microorganisms in Lignocellulose and Degradation – Modular Structure of Celluloses and Xylanases – Prospects of Bioconversion and Bioutilisation of Effluent – Solid State Fermentation . “Environmental Biotechnology”.Xenobiotic Compounds – Chemical Properties – Degradation Mechanisms – Degradation and Biodegradation of Xenobiotic Compounds – Characteristics of Aerobic Microorganisms MODULE 4: Bioabsorption of Metals – Heavy Metals – Microorganisms and Metal Absorption – Limitations – Mechanism of Bacterial Metal Resistance – Factors Effecting Bioabsorption – Bioreactors – Phytoremediation – Mechanisms of Bioabsorption and Bioaccumulation – Bioremediation – Microorganisms in Bioremediation – Bioremediation Technologies – Measuring Bioremediation – Bioremediation Processes – Monitoring the Efficiency of Bioremediation MODULE 5: Biofertilizers and Biopesticides – Composting – Meaning – Types – Materials – Composting Process – Physiochemical Characteristics – Decomposition Stages – Composting Systems – Methods of Composting Vermicomposting .136 103059 . International.ENVIRONMENTAL BIOTECHNOLOGY OBJECTIVE: To make the students to understand an overview of evolution of environment as also its basic components and the role of biophysical factors in ecosystem processes.

2005 . Bryce. El-Mansi.F.137 103060 .A.T. MODULE 1: Overview of Fermentation Biotechnology – Fermentors: Batch Culture Fermentation – Mani Components of Fermentor – Parts of ‘typical’ Vessel – Peripheral parts and Accessories – Alternative Vessel Designs – Microbiology of Industrial Fermentation – Growth Cycle – Diauxic Growth – Growth Yield – Fermentation Balances – Efficiency of Central Metabolism MODULE 2: Different Types of Instrumentation – Common Measurement and Control Systems – Additional Sensors – Fermentation Preparation and Use – Major Types of Organisms used in Fermentation Fermentation Kinetics – Framework for Kinetic Models – Mass Balances for Bioreactors – Kinetic Models – Population Models MODULE 3: Microbial Synthesis – Economics and Scale of Microbial Product – Fed-Batch Culture – Tactical Issues – Strain Improvement – Directed Screening for Mutants – Recombinant DNA Approaches to Strain – Optimization of Fermentation Processes – Microbial Fermentation – Utilization of Fermentation Inputs – Growth and Biomass Profiles – Accumulation of Fermentation Output – Process Improvement – Future Prospects MODULE 4: Flux Control Analysis – Traditional Vs Modern Concepts – Basic Principles – Effect of ICDH and ICL – Biosensors in Bioprocess Monitoring and Control – Basic Components – Enzymes – Transducers – Applications MODULE 5: Control of Fermentations – Requirement for Control – Sensors – Controllers – Design of a Fermentation Control System – Fermentor Control Specification – Control of Incubation – Advanced Incubation Control – Other Advanced Fermentation Control Options MODULE 6: Command Control in the Fermentation Industry – Need and Limitations – Adaptive Control Approach – Expert Control Systems – Fuzzy Logic – Neural Networks Text Books: E. “Fermentation Microbiology and Biotechnology”.FERMENTATION BIOTECHNOLOGY OBJECTIVE: To understand the multidisciplinary nature and the many fascinating aspects of fermentation. C. Taylor and Francis Group.M.

MODULE 4: Food and Beverage Industry – Process and Product Conversion – Characteristics and Impact of Food Processing on Wastes – Prospects of Utilization of Food and Beverages Waste – Treatment of Food and Beverages Waste – Future Trends.Heavy Metal Industry – Sources and Types .Waste Reduction and Treatment – Environmental Standards .Treatment of Tannery Effluent – Prospects for ex-situ and insitu Bioremediation MODULE 3: Petroleum Industry – Petroleum Processing and Products – Process and Product Conversion – Petroleum Waste – Impact of Petroleum Waste .Toxicity – Pollution Prevention and Control – Treatment of Petroleum Waste – Biodegradation and Bioremediation of Petroleum Products – Prospects of Biotechnology in Bioconversion.Characteristics of Waste and Effluent – Environmental Impact .Symptoms and Effects – Physicochemical Process – Bioremediation – Prevention of Heavy Metal Poisoning - Text Books: Indu Shekhar Thakur. MODULE 2: Distillery Industry – Process and Product Conversion .Environmental Impact Treatment of Pulp and Paper Mill Pollutions – Bioremediation for Treatment of Effluents – Bioconversion and Bioutilisation of Effluent for Products – Prospects of Genetic Engineering in Bioconversion.Related Problems Characteristics of Waste and Effluent – Physico-Chemical Characteristics . International. MODULE 1: Pulp and Paper Industry – Process and Product Conversion .Leather Tanning Industry – Process and Product Conversion – Characteristics of waste and Effluent – Environmental Impact . 2006. I. “Industrial Biotechnology”.INDUSTRIAL BIOTECHNOLOGY OBJECTIVE: To provide a broad overview of how biotechnological techniques are applied to solve environmental problems in the industries. K.138 103061 . MODULE 5: Pesticide Industry – Classification of Pesticides – Process and Product Conversion – Waste/Effluent Characteristics – Fate and Effects – Pollution Prevention and Control – Treatment Technologies – Photo degradation and Bioremediation – Environmental Standards – Dye Industry – Sources and Origin of Dyes – Characterization of Waste Effluents – Environmental Impact Treatment Technologies – Mechanism of Color Removal.Treatment of Distillery Industry Effluent – Bioutilisation of Distillery Effluent for Products . MODULE 6: Pharmaceutical Industry – Industrial Process Description – Waste Generation – Environmental Impact . .

techniques of plant tissue culture and genetic transformation and their application to core plants.Future Developments in Plant Biotechnology Text Books: Adrian Slater.PLANT BIOTECHNOLOGY OBJECTIVE: To provide a broad overview of plant genome organization and gene expression. MODULE 1: Introduction to Plant Genomes – Gene Structure and Gene Expression – Regulation of Gene Expression – Implications for Plant Transformation – Genome Size and Organization – Arabidopsis and the new Technologies – Plant Tissue Culture – Culture Types – Plant Regeneration – Integration of Plant Tissue Culture into Plant Transformation Protocols MODULE 2: Techniques for Plant Transformation – Agrobacterium-mediated Gene Transfer – Binary Vectors for Plant Transformation – Desirable Features of Plasmid Vector . .Basic Features of Vectors – The Ti Plasmid – Process of T-DNA Transfer and Integration – Practical Applications of Agrobacterium-mediated Plant Transformation – Transformation in Planta – Direct Gene Transfer Methods – Development of Plant Transformation – Optimization – Clean Gene Technology MODULE 3: Genetic Manipulation of Herbicide Resistance – Use of Herbicides in Modern Agriculture – Strategies for Engineering Herbicide Resistance – Environmental Impact of Herbicide Resistant Crops – Genetic Manipulation of Pest Resistance – Nature and Scale of Insect Pest Damage to Crops – GM Strategies for Insect Resistance – “Copy Nature” Strategy – Food Safety MODULE 4: Plant Disease Resistance – Plant Pathogen Interactions – Natural Disease Resistance Pathways – Biotechnological Approaches to Disease Resistance – Reducing the Effects of Viral Disease – Types of Plant Viruses – Entry and Replication – Transgenic Approach MODULE 5: Strategies for Engineering Stress Tolerance – Nature of Abiotic Stress – Nature of WaterDeficit Stress – Targeted Approaches to Salt. “Plant Biotechnology”.139 103062 . Oxford University Press. Mark Fowler. Nigel Scott. 2007. Cold and Heat Stress – Secondary Effects of Abiotic Stress – Improvement of Crop Yield and Quality – Genetic Manipulation of Fruit Ripening – Engineering Plant Protein Composition – Genetic Manipulation of Crop Yield MODULE 6: Molecular Farming – Carbohydrates and Lipids – Molecular Farming of Proteins – Economic Consideration of Molecular Farming – Future Prospects for GM Crops – Current State of Transgenic Crops – GM Crops – Regulation of GM Crops and Products .

Analog and Digital Signals – Transmission Impairment – Performance – Line Coding and Line Coding Schemes .140 103063 .Routers MODULE 5: Introduction to Transport Layer – Duties of Transport Layer – Multiplexing – Demultiplexing – Sockets – UDP – TCP – Congestion Control – Quality of Service – Integrated Services . terminologies and technologies used in modern days data communication and computer networking.Circuit Switching – Packet Switching – Datagram. “Data Communications and Networking”.Bridges MODULE 4: Introduction to Network Layer – Internetworks . 4th Edition .11 – FDDI – SONET .5 – IEEE802. Tata McGraw Hill.Error Detection and Error Correction – Parity – LRC – CRC . Virtual Circuit – Message Switching – IP Addressing Methods – Subnetting – Routing – Distance Vector Routing – Link State Routing .Hamming Code – Checksum – Flow and Error Control – Stop and Wait – Go-Back N ARQ – Selective Repeat ARQ – Sliding Window – HDLC – LAN – IEEE 802.3 IEEE 802. MODULE 1: Introduction to Data Communication – Overview of Networks – Protocols and Standards – Layered Tasks – The OSI Model – Layers in the OSI Model – TCP/IP Protocol Suite – Addressing MODULE 2: Introduction to Physical Layer and Media .Analog and Digital Data.Remote Logging – Electronic Mail – File Transfer – WWW – HTTP MODULE 6: Introduction to Network Management System – SNMP – Introduction to Cryptography – Symmetric Key Cryptography – Asymmetric Key Cryptography – Introduction to Network Security Security Services – Message Confidentiality – Message Integrity – Message Authentication – Digital Signature – Entity Authentication – Key Management – Internet Security .COMPUTER NETWORKING OBJECTIVE: To impart the fundamental concepts.4 – IEEE 802.Transmission modes – Guided Transmission media – Structure of a Switch – Telephone Network – Dial-Up Modems – Digital Subscriber Line (DSL) MODULE 3: Introduction to Data Link Layer – Error and Types of Error .Introduction to Application Layer – Domain Name Space – Distribution of Name Space – Resolution – DNS Messages – Types of Records – Encapsulation .IP Sec – SSL – PGP Firewalls Text Books: Behrouz A Forouzan.

GEOGRAPHIC INFORMATION SYSTEMS OBJECTIVE: To provide brief information about the various aspects. principles and techniques of Geographic Information Systems MODULE 1: Geographical Information Systems and Graphical Information – Basic Concepts – Socioeconomic Challenges – Benefits of Computerizing Information – Users of GIS – Historical Developments – Early Developments – First Automatic Processing of Geographical Information – The Microprocessor – Recent Developments – The Real World – Real World Model – Data Model – Levels of Measurement – Mapping From Database to GIS & GIS to Map – Extension of Traditional GIS Data Model – Conceptual Generalization – Role of Maps in Data Modeling – Extension of the Reality Concept MODULE 2: Basic Data Models – Vector Data Models – Raster Data Models – Automatic Conversion Between Vector and Raster Models – Vector Vs Raster Models – Attribute Data and Computer Registers – Linking Digital Map and Attribute Information – Advanced Data Models – Terrain Surface Representation – Three Dimensional Objects – Representation of Time – Models for Movable Objects – Combination of Models – Georeferencing Systems – Datum – Coordinate Systems – Map Projection – UTM – Coordinate Conversion and Transformation – Elevation Referencing – Relative Georeferencing – Discrete Georeferencing Systems MODULE 3: Hardware and Communication Technology for GIS – Computers – Networks – Displays – Quantizers – Plotters and Other Output Devices – Basic Software and Databases for GIS – The Foundation Stones of GIS Software – Operating Systems – Communication between Users and Computers – Database Management Systems – Computer Aided Design – Multimedia – World Wide Web – User Requirements – Working Environment – Data Collection – Digitizing Maps .Scanning – Manual Digitizing – Aerial Photographs and Photo Interpretation – Remote Sensing – Surveying – Satellite Positioning Systems – Photogrammetric Mapping – Collection of Attribute Data – Text Data MODULE 4: Data Quality – Selection Criteria – Measuring Accuracy and Precision – Resolution and Sampling Rate – Data Storage Precision – Positional Accuracy – Attribute Data Accuracy – Temporal Accuracy – Logical Consistency – Completeness –Data Quality Overview Elements – Accessibility – Probable Sources of Errors – Quality Control .141 103064 . Third Edition 2007 . “Geographic Information Systems – An Introduction”.Database Implementation and Spatial Indexing – Database – Distributed Databases – Databases for Map Data and Indexing – Database Design . Wiley.Housekeeping Tools – Data Entry Functions – Importing Existing Digital Map – Organization of Data Storage Operations – Functions for Creating and Adapting Geometric Data – Editing and Correcting Attribute Data MODULE 5: Basic Spatial Analysis – Analysis of Spatial Information – Logic Operations – Arithmetic Operations – Statistical Operations – Search and Report Generation – Geometric Data Search and Retrieval – Complex Operations – Classification and Reclassification – Integrated Processing – Overlay – Buffer Zones – Raster Data Overlay – Procedures – Network and Raster Connectivity – Spatial Interpolation and Proximity Operations – Fuzzy Analysis – GIS Analytic Models – Practical Application – Digital Terrain Models – Hydrologic Modeling – Functions for Engineering GIS – Visualization – Theoretical Foundation – Graphic Generalization – Selecting Map Symbols – Limitations and Potentials of GIS MODULE 6: Organizational Issues – Technology and Organization – Phases – Development of a Business Concept – Appraisal of Tasks – Review – Identification of User Requirements – Developing a Strategic Plan – Developing a Logical Data Model – Creating a National Geographic Databases – Technical Issues – Plot Project – Choosing Hardware and Software – Contracts – Technical Database Design – Creating a Database – System Operation and Maintenance – Standards – Elements for Standardization – Standard Transfer Formats – Special Standardization Elements – Metadata – Infrastructure for Georeferenced Data – Data Access and Digital Libraries Text Books: Tor Bernhardsen.

Factors that Control and Affect the Cooling Rate – Load Characteristics – Energy Balance and Energy Balance Point . . Butterworth Heinemann.ENERGY MANAGEMENT OBJECTIVE: To make the students to understand the basic concepts of energy management MODULE 1: Energy Auditing – Level of Responsibility – Internal Control Questionnaire – Energy Conservation Schemes – Industrial Energy Use – Energy Conversion – Energy Index – Energy Costs – Cost Index – Energy Surveying and Auditing MODULE 2: Energy Sources .The Efficient Use of Energy MODULE 6: Heat Recovery – Sources of Waste Heat and its Potential Applications – Heat Recovery Systems – Incinerators – Regenerators and Recuperators – Waste Heat Boilers Text Books: W R Murphy.Energy Consumption – Representation of Energy Consumption – World Energy Reserves – Energy Prices – Energy Policies – Fuel Production and Processing .142 103065 . 2007. G McKay. “Energy Management”.Choice of Fuels – Cycle Efficiency MODULE 3: Energy Economics – Costing Techniques – Financial Appraisal and Profitability – Cost Optimization – Optimal Target Investment Schedule – Project Management MODULE 4: Energy Utilization and Conversion Systems – Furnaces – Loses – Hydraulic Power Systems – Compressed Air – Steam Turbines – Combined Power and Heating Systems – Energy Conversion – District Heating MODULE 5: Air Conditioning – Comfort .Supply and Removal of Heat – Sensible Heating and Cooling – Humidification and Dehumidification – Humidification and Cooling – Humidification and Heating .

Singal. systems of conversion and environmental impacts of various renewable energy sources and technologies MODULE 1: Conservation and Forms of Energy – Reserves of Energy – Renewable Energy Sources – Energy Parameters – Environmental Aspects of Energy – World Energy Use – New Technologies in Energy Systems Solar Energy – Solar Thermal – Flat-Plate Collector – Effect of Design Parameters – Solar Concentrating Collectors – Types of Concentrating Collectors – Solar Thermal Energy Storage MODULE 2: Solar Water Heating – Solar Distillation – Thermodynamic Cycles and Solar Plants – Solar Thermal Power Plant – Solar Ponds – Solar Pumping Systems – Solar Air Heaters – Solar Crop Drying – Solar Kilns – Solar Cookers – Solar Passive Techniques – Solar Air-Conditioning and Refrigerators – Solar Greenhouses Solar Furnace and Applications – Solar Cells – Semiconductor Materials for Solar Cells – Solar Photovoltaic Systems – Applications of PV Systems MODULE 3: Wind Energy – Classification of Wind Turbines – Types of Rotors – Terms Used – Aerodynamic Operation of Wind Turbines – Wind Energy Extraction – Wind Characteristics – Wind Speed and Energy Estimation – Land for Wind Energy – Wind Turbine Generator .C.Biogas Plants – Biomass Cogeneration – Ethanol Production – Biodiesel – Hydropower – Hydropower Stations – Classification of Water Turbines – Impulse Turbines – Major Components of Small Hydropower Projects – Geothermal Energy – Geothermal Resources – Geothermal Power Generation – Utilization of Geothermal Energy MODULE 5: Fuel Cells – Principle of Operation – Technical Parameter – Fuel Processor – Methanol Fuel Cell – Types of Fuel Cell – Advantages of Fuel Cell Power Plants – State of Art of Fuel Cells – Energy Output and Efficiency of Fuel Cell . “Renewable Energy Sources and Emerging Technologies”. Prentice Hall India. Kothari.Operating Characteristics – Hydrogen Energy Systems – Emergence of Hydrogen – Hydrogen Production – Cost Analysis – Characteristics and Applications of Hydrogen – Hydrogen Storage – Economics of Hydrogen Fuel and its Use MODULE 6: Tidal Energy – Definition – Characteristics – Tidal Range and Energy Estimation – Development of a Tidal Power Scheme – Important Components of a Tidal Power Plant – Grid Interfacing of Tidal Power – Advantages and Disadvantages of Tidal Power – Economics of Tidal Power – Wave Energy – Factors Affecting Wave Energy – Wave Energy Resource – Wave Power Data – Wave Area – Wave Energy Conversion – Principle of Wave Energy Plant – Conversion Machines.Biofuels – Biomass and Biochemical Conversion . Rakesh Ranjan.RENEWABLE ENERGY SYSTEMS OBJECTIVE: To provide the knowledge about the basic principles.Modes of Wind Power Generation – Advantages and Disadvantages of Wind Energy System – Wind Farms – Safety and Environmental Aspects MODULE 4: Biomass Energy – Biomass Resources . 2008 .143 103066 . K. Text Books: D.P.– Biomass Gasification – Biogas .

2nd Edition.144 103067 . 2005 .Criteria for Eco-mark – Environmental accounting .Environmental ethics – Indian situation – Deep ecology Text Books: N.K Uberoi. “Environmental Management”.ENVIRONMENTAL MANAGEMENT OBJECTIVE: To understand the implication of Environment damage and resource depletion and to upgrade the Environment MODULE 1: Meaning – Importance – Selected concepts of ecology – Ecological services – International efforts for environmental protection. Excel Books. MODULE 2: Global warming – Effects – Measures to control – Ozone depletion – Ozone depletion and Business –Green freeze Refrigerator MODULE 3: Environmental management system – Installation – Certification – Standards – Actual conduct of Audit – Indian Scene – Green Rating Project MODULE 4: Key function of the Government Agencies – Environmental impact assessment – Environmental compliance status in India – Constraint – Small scale industries MODULE 5: Bio-diversity – Bio-diversity in south – Acquisition of biological Health – Formers Right – The patent and Intellectual Property Rights – Indigenous Knowledge – Convention of Biological diversity MODULE 6: Business strategy – Green Marketing – Eco-labeling .

MODULE 4: Sedimentary rocks-Sedimentary rock type-Porosity and permeability in sedimentary rocksMud log-Identification of sedimentation rocks-Methodology of sedomentology-Kerogens Type I. MODULE 5: Oil and gas in rocks-Anticlinal trap-Fault trap-Stratigraphic trap-Major tectonic plates of the world-Prinicipal types of folds and faults.Nanderpour and FH Kordmahaleh.PETROLEUM ENERGY OBJECTIVE: To make the students to understand the principles and techniques of petroleum energy. “Petroleum Geosciences”. MODULE 1: Theories related to petroleum origin –Biogenic theory-Abigenic petroleum origin-mechanismsevidence-Deep biotic petroleum theory-Geogical time scale-Proterozoic era-Paleozoic era-CenozoicPetroleum geology-Anticlines-Drilling-Dry hole-Geo phones-Mud-Pinchout-reservoir rockMODULE 2: Seismic lines-Trap-Well logs-Asthemosphere-Delta-Diagenesis-Evaporite-Metamorphic rockPrograde-Reverse fault-Salt dome-Shale-Sinistral –Syncline-Synthetic fault-Up dip-weathering. MODULE 6: Structural geology-Anticlines-Syncline-Measurement conventions-Plane. 3D fold types-Mass transport deposits in deepwater environments.Sampling procedures-Analytical procedures-Sequence stratigraphy –Maximum flooding surfaces-transgressive surfaces-Sequence boundaries-Early phase and late phase lowstand systems-Highstand systemsArchaeological stratigraphy-Stratigraohic cross section .II. SBS Publishers and Distributors Limited 2009 edition . Text Books: N.Sedimentary basin-Methods of formation-Litjospheric stretchingCompression and shortening-Stike-Slip deformation . fabric. Type II-Sulfer Type III and Type IV.145 103068 .Main type of rock-Acid. fold and deformation conventions folds-2D. intermediate and basic igneous rocks-Nepheline and lencite-Bearing rocksClassification of rocks-Rock cycle-Analysis of source rocks MODULE 3: Statigraphy-Lithostratigraphy-Biostratigraphy-Chrono and magnetostratigraphy.

MODULE 5: Plant Biotechnology – Plant tissue Culture and Applications – Genetically Engineered Plants – Applications of Plant Genetic Engineering – Animal Biotechnology – Gene transfer methods – Transgenic Animals and their application – Animal health – Animal Propagation – Conservation Biology – Regulation of Transgenic Animals – Patenting Genetically Engineered Animals. MODULE 1: The main focus of this paper is to highlight the fundamentals and principles of Introduction – Ancient Biotechnology – Classical Biotechnology – Foundations of Modern Biotechnology – Cell – Central Dogma of Molecular Biology – DNA Replication – Gene – Genetic Code – Transcription – Translation – Regulation of Gene Expression. Cengage Learning India Limited. MODULE 2: Basic Principles of Recombinant DNA Technology – Cutting and Joining DNA – DNA Cloning – Cloning Vectors – Cell Transformation – Constructing and Screening a DNA Library – Reporter Genes – Southern & Northern Blot Hybridization – Polymerase Chain Reaction – Protein Methods – Applications of Recombinant DNA Technology. Text Books: Susan R. MODULE 4: Microbial Biotechnology – Commercial Production of Microorganisms – Food Biotechnology – Products from Microorganisms – Bioconversions – Microorganisms and Agriculture – Bioremediation – Oil and mineral recovery – Microorganisms and the Future. MODULE 6: Marine Biotechnology – Aquaculture – Marine Animal Health – Algal Products – Fuels from Algae – Algal Cell Culture – Medical Applications Terrestrial Agriculture – Transgenic fish – Genomics – Medical Biotechnology – Gene therapy – Issues in Gene Therapy – New Approaches – Virotherapy – Stem Cells – Vaccines – Tissue Engineering – Xenotransplantation – Drug Delivery.146 103069 . MODULE 3: Basic Principles of Immunology – Natural or Nonspecific Immunity – Acquired or Adaptive Immunity – Overview of Cell and Antibody – Vaccines – Immune System Disorders – Monoclonal Antibodies – Tools of Immunology. 2005 . “Biotechnology”. Barnum. New Delhi.BIOTECHNOLOGY MANAGEMENT OBJECTIVE: Biotechnology.

MODULE 1: Introduction to Food Science – Food Science Concepts – Terminologies and Relevance – Colloidal Systems in Food – Constituents of Food – Stability of Colloidal Systems Carbohydrates – Classification – Structure – Starch – Gelation – Retrogradation – Dextrinization – Types of Food Starches – Sugar – Soluble fibres.FOOD SCIENCE AND NUTRITION OBJECTIVE: To highlight the importance of the Healthy and quality food. .147 103070 . MODULE 4: Nutrition – Relation of Food and Health – Food and its functions – Classification of Nutrients – Recommended Dietary Allowance – Digestion. MODULE 6: Energy metabolism – Forms of Energy – Unit of measurement – Energy value of Food – Energy needs of the body – Energy Balance – Balanced Diet – Basic food groups – Menu Planning and Mass Food Production – Modified Diets – New Trends in Nutrition. Absorption and Metabolism of Food – Carbohydrates – Dietary Sources – Functions – Artificial Sweeteners – Proteins – Protein quality – Functions in the Human body – Dietary sources. Text Books: Sunetra Roday. New Delhi. MODULE 3: Food Processing – Causes of Food Spoilage – Objectives of Food Processing – Methods of Food Preservation– Effect of Processing on Food Constituents – Evaluation of Food – Methods of Evaluation – Proximate Analysis of food Constituents – New Trends in Food – Soya foods – Food fads – Organic foods – New trends in Packaging – Edible films. MODULE 5: Lipids – Classification – Fatty Acids – Unsaturated Fatty Acids – Antioxidants – Saturated Fatty Acids – Phospholipids – Lipoproteins – Cholesterol – Functions of Fats – Dietary sources – Deficiency & Effect of excessive intake – Water – Water Balance – Vitamins – Fat soluble & Water Soluble vitamins – Effect of Cooking on Vitamins – Minerals. MODULE 2: Proteins – Basic Structure and Properties – Native Proteins – Denatured Proteins – functional properties – Milk – Eggs – Meat – Fats and Oils – Structure – Rancidity – Reversion – Prevention of Rancidity – Effect of Heat on Fats and Oils – Polymerization – Extraction of Fats and Oils – Refining – Winterization – Hydrogenation of Oils – Commercial Uses of Fats and Oils – Flavour – Browning Reactions. “Food Science and Nutrition”. Oxford University Press. 2007.

2004 . “Agricultural Marketing in India”.148 103071 .L. MODULE 2: Market Functions – Packing – Transportation – Grading and Standardization – Storage and Warehousing – Processing and Value Addition – Buying and Selling – Price discovery and Price Determination – Market Information – Financing for Marketing – Types of Risk in Marketing – Speculation and Hedging – Marketing Infrastructure MODULE 3: Marketing Agencies – Marketing Institutions – Marketing Channels – Marketing of Farm inputs – Theory of Determination of Input Prices – Marketing of Fertilizers – Seeds – Plant Protection Chemicals – Electricity – Diesel Oil – Farm Machinery. 4th Edition. MODULE 1: Agricultural Marketing – Definition – Scope – Need for Understanding – Role of Agricultural Marketing – Markets and Market Structure – Agricultural Marketing and Economic Development – History and Growth of Agricultural Marketing – Characteristics of Developed Markets – Ideal Marketing System – Scientification Marketing of Farm Products. MODULE 4: Government Intervention and Role in Agricultural Marketing – Regulation of Agricultural Marketing – Recent Initiatives for Improving Agricultural Marketing – New Role of Marketing Organizations – Food Corporation of India – Buffer Stocking. Agarwal N.AGRO INDUSTRIES AND MARKETING OBJECTIVE: The paper helps in the students in understanding the functioning of the agricultural marketing system. Oxford and IBH Publishing.S. Procurement and Distribution of Food grains – Quality Control – Quality Management in Food – Government Sponsored National Organizations and their Role MODULE 5: Cooperation and Cooperatives in Agricultural Marketing – Cooperation in India – Cooperative Marketing – Meaning – Functions – History – Types – Structure – Membership – Sources of Finance – Functioning – NAFED – NCDC – TRIFED. Text Book: Acharya S. MODULE 6: Market Integration – Types of Market Integration – Degree of Integration – Effects and Measurement of Integration – Marketing Efficiency – Approaches and Empirical Assessment of Marketing Efficiency – Marketing Costs – Marketing Margins and Price Spreads – Training in Agricultural Marketing – Research in Agricultural Marketing.

Mills.Shiring Sr.The Catering Market –Mission Statement or Purpose – Growing the Business.Service – Creating an Employee-Supportive Culture – Uniforms – Types of Service Styles – Service Guidelines – Room Arrangement.149 103072 .. MODULE 6: Controlling. MODULE 5: Equipment: Equipment and Design Considerations – Utilities – The Menu – workstations – Style of Service – Obtaining equipment – Storage of Equipment. Text Books: Stephen B.CATERING MANAGEMENT OBJECTIVE: To make the student understand catering Industry & technology so as to meet global needs.Organizing the Event.the Basic Catering Management Function – Formulating a Catering Plan –A Tactical Plan – Planning for a Catering Event – Barriers to Planning – Business Plan – Hazardous Analysis and Critical Control Point Plan – Seven Principles of HACCP MODULE 4: Operations Execution of Tasks-operations – Operational Task – Flow of Food – Recipes – Recipe Adjustment – Convenience Foods – Speed Scratch Cooking – Branded Menu items – Menus – Food Preparation . MODULE 2: Choosing the Client: Creating a Customer Base –How the Caterer Provides Protection – Proposals . “Introduction to Catering”.Types of Catering-Catering Industry – Catering Segments – On-Premise Catering – Off-Premise Catering – Exclusive Catering Rights –Establishing the Right Kind of Catering .The Management System – The Relationship between TQM and Success-Reinventing the Profession – Technological Infrastructure – Professional Development.The Catering operation: The Seven functions of Catering –Planning – The Basic Catering Management Function – Second Operations-Execution of Tasks –Organizing the Event – Equipment Implementing –Controlling –Understanding Insurance and Legal issues.Cash Flow – Pricing the Event – Professional Service Companies – the Financial Component. Cengage Learning. William Jardine and Richard J.Organizing – Purchasing – Market Intermediaries – Ordering – receiving – Storage Control – Inventory Management.Implementing. 2001 . 1st.. Jr. MODULE 1: Catering . MODULE 3: Planning.

Technology in hospitality..Hotel classification-Hotel sizes-Hotel location classifications-Downtown-ResortAirport-Suburban-Hotel product types-Service level-Target market-Independent hotel ratings.-Room cost-Food cost-Opportunity cost-Captive audience quotient-Usage of functions space.Check-in-Determine method of payment-Front desk clerk-Stage four-Completion-Concierge.Transient rooms-Transient reservation avenues-Market segmentation-Group market segments-Corporate segments-Association segment-Other segments.The role of architecture in hospitality MODULE 3: Hotel organization –-Night audit-Loss prevention security-Food and beverages-Accounting – Human resources-Engineering –Sales/Marketing and catering-Group resumes-Practical areasOrganizational deployment -Functional departments management teams.-The hubbart formula. Cengage. MODULE 2: The hotel guest-Room sales differentiation-Group rooms.Categorizing the guest room-Room types-Room configurations.Master account. MODULE 6: Guest accounting-Accounting basics. 1st Edition. “Front Office Operations and Management”.Cost rate formula-Market tolerance –Room rate designations-Rate measurement averages-The property management system-Selecting the PMSGuest accounts-Guest registration menu-Guest accounting menu-The evolution of PMS.Value added services MODULE 5: Room Rate structure.Historical perspective-Marketplace consistency-Lodging management associationRevenue sources.Guest ledger-House account.-Accounting entries-Uncollected receivables-Accounting documentation.150 103073 . Text Books: Ahmad Ismail.-Foreign exchange-Shift closing-Measuring hotel performance-Quantifiable Analyze-Qualifiable analyze-Economic impact of hotels.Front desk checkout.Special feature: Hotel career management MODULE 4: Front office overview-The arrival chronology-Stage one-Greeting-Stage two –Transition-About my job: Doorman-The hotel shuttle-Stage three-Registration. 2008 .The front office-Hybrid-Group arrivalsDepartures.FRONT OFFICE OPERATIONS AND MANAGEMENT OBJECTIVE: To prepare a student to meet current and future hotel market.Guest accounting. MODULE 1: Hotels.Guest history account.

Nature of soil.Entrances. Smritee Raghubalan.Ceramics-WoodStone.Metals.Guestroom Fixtures and Fittings.Leather. MODULE 6: Budgeting for housekeeping Expenses -Types of Budgets.151 103074 .Hiring Contract Providers . and Registers . 1st Edition.HOTEL HOUSEKEEPING OBJECTIVE: To meet the needs of students with recent developments in the field of housekeeping. Formats.The Planning Process . Planning Housekeeping Operations.Composition. MODULE 1: The Hotel Industry.Handling telephone Call – Paging Systems and Methods-Handling Difficult Situation. Care.LinenUniforms. Records. MODULE 2: Contracts and OutsourcingDefining Outsourcing and Contracts.Guestroom Furniture.Guest Corridors-Banquet.Glass.Cleaning Guestrooms.Hotel Guestrooms.Raghubalan.Staircases. Oxford.Beds.Types of Guestrooms.Contract Services in Housekeeping.Standards of Cleaning.The Science of Cleaning-The Cleaning Process MODULE 5: Cleaning Public Areas.Rubber.Leisure Areas.Supervision in Housekeeping –role of a Supervisor-Specific Functions of Supervisors -Housekeeping Control DeskForms.Lobbies-Front Desk-Elevators.Guestroom Status.Housekeeping Expenses-Budget planning Process – Ecotels – Certification – energy conservation – Water Conservation – Waste Management – Changing trends in Housekeeping Text Books: G.Daily Routines and Systems-The Housekeeping Day.Guest Floor Rules MODULE 4: Standard Contents of a Guestroom. and Cleaning of Different Surfaces.Classification of Hotels-Star Rating of Hotels .The Housekeeping DepartmentImportance of Housekeeping-Responsibilities of Housekeeping DepartmentOrganizational Structure-Housekeeping Personal-Personal Attributes of Housekeeping Staff -Layout of the Department-Coordination with Other Departments-The Professional Housekeeper- Housekeeping in Other Institutions. 2007 . Mattresses.Furniture Arrangement. and Bedding – Soft Furnishings-Guestroom AccessoriesPlacement of Guest Suppliers .Dining Rooms.Types of Soil. “Hotel Housekeeping”.Pricing of Contracts –Advantages and Disadvantages of OutsourcingMODULE 3: Housekeeping Inventories.Cleaning Equipment-Cleaning Agents-Guest Supplies.Importance of the Guestroom to a Guest.

MODULE 4: Food and beverages from supplier to customers-Purchasing-Storage-Issuing-PreparationCooking-Service dish washing-Waste dispersal-Equipment types selection and maintenance-Interior process. 3rd Edition.Analyzing financial statements-Cost Volume-Profit analysis-Capital BudgetingEmployee selection-Equal employment opportunities hiring process MODULE 6: Employee training and development-Training process-Principle of learning-Training methodsCareer development-Employee motivation-Organizational climate-Developing a productive organizational climate-Industry challenges. MODULE 1: Food service industry-Industry trends-Success factors-Market categories-Trend analysis-Meal occasion.RESTAURANT MANAGEMENT OBJECTIVE: To identify the crucial elements involved in the successful operations of a restaurant and show the inter relationship. MODULE 2: Promotional process-Advertising-Advertising process-Internet-Personal selling –Sales promotion-Merchandising –Public relation and publicity. MODULE 3: Importance of menu-Pricing methods-Measuring menu strength-Menu design-Service encounter-Service gaps-Physical facility-Front and back of the house-Impairing existing Layouts.Developing a marketing plan –Marketing audit-Implement action plan. MODULE 5: Role of the manager-Major sanitation problems-Preventive procedures-Employee habitsFinancial statements. Pearson education. 2007 .152 103075 . Text Books: Robert Christie Mill. “Restaurant management”.

1 – Application of GDMO and ASN.153 103076 . Name Building. Relationship Class and Mapping – Syntax Definition – GDMO and ASN. Generic and Technology Specific Fragment and Technology Independent Cross Connection Fragment . Action. Prentice Hall India. Attribute Group. Trouble Administration and Summarization . Alarm Reporting MODULE 6: Implementation Consideration – Consideration for Interface Realization – Interface Conformance and Interoperability – Case Studies – Internet Management – Generic Interface Message Definition – Comparison of TMN and Internet Management – Comparison of TMN and Management using Generic Messages – Inter-Domain Management – Future Directions – Open Distributed Processing – CORBA – Distributed Management Architecture – Recent Developments in TMN Standards Text Books: Lakshmi G. Managed Object Class. Parameter. Raman. Attribute. Behavior. MODULE 1: Introduction to TMN – TMN Architectures – TMN Cube – TMN Support Environment – OSI Communication and Architecture – Network Management – Concepts and Terminology – Management Application Functional Areas – Management Services – Requirements Capture – Implementation Perspective MODULE 2: TMN Interfaces – Classes of Applications – Lower Layer and Upper Layer Protocol Requirements – Security Requirements – Network Management Application Protocols – Common Management Information Service Element – File Transfer Access and Management MODULE 3: Information Modeling Principles – Management Information Model – Object Oriented Modeling Paradigm – Structure of Management Information – Managed Object Class Definition – Packages – Inheritance – Managed Object Identification – Allomorphism – Modeling Relationships – Registering Management Information – Management Information Forest – Management Protocol and Information Models MODULE 4: Information Model – Representation Methodology – Guidelines for the Definition of Managed Objects: Template Conventions and Definition Rules.Resource Based Models – Hardware Fragment. “Fundamentals of Telecommunications Network Management”.TELECOM MANAGEMENT OBJECTIVE: To provide the fundamentals for understanding the components of telecommunications management network. Notification. 2004 .Combined Resource and Function based Models – Performance Monitoring. Package.1 in Systems Management Protocol MODULE 5: TMN Information Models – Generic System Management Functions – Function Based Models – Functions for Event Report Control.

role of passenger transport systems in urban and non-urban areas.normal.154 103077 .averaging and smoothing. traffic surveys and management.monorail commercial services-trends in freight transport-traffic surveys –public transport user surveys-traffic flow theory. MODULE 6: Bus based systems-track based systems.generated traffic.regression analysis-matrix estimation modelselasticity models.traffic planning strategic-dominimum approach-land use planning approach MODULE 5: Public transport oriented approach.role of models in the planning process.moss-off-street parsing=road lighting. generated and induced traffic.” Elsevier Publishers.valuing costs and benefits –transport efficiency.demand management approach. and road design.utility maximization –population estimates.formalities objectives. 2006 .environmental effects-economic regeneration considerations appraisal of pricing policy.road capacity-road accidents-engineering and road safety-signt distance requirements-basic and ancillary cross section elements –intersection design –roundabouts.planning for pedestrian.transport packaging – parking policy –town centre parking.TRANSPORT PLANNING SYSTEMS AND TRAFFIC ENGINEERING OBJECTIVE: To make the students to understand the principles and practices of transport policy and planning.metro.integrated transport studyeconomic assessment-environmental assessment –transport policy. cyclists and disabled people-characteristics and requirements-ramp gradient.simulation models –current trends in modeling. MODULE 4: Time series model.qualifies objectives and targets.inter urban travel. Text Books: CAO’ Flaherty.impact on the environment –transport administration –central and state governments-local authorities MODULE 2: Transport planning.infrastructure measures – management measures –pricing MODULE 3: Economic efficiency and markets.indicators for different transport policy.”Transport planning and Traffic engineering.over bridges.park and ride. MODULE 1: The road –railways –bicycles and motorcycle-impact on public transport –market segmentation for public transport.

MODULE 1: Introduction to Infrastructure Development – Definition – Importance – Principles for Reform – Issues in Infrastructure – Overview – Infrastructure Management and Implications – Framework – Status and Strategies – Market Environment – Improvement Possibilities – Infrastructure Project Financing – Allocation of Risks – Financial Structure of Infrastructure Projects – Appropriate Return to Equity and Financial Structure MODULE 2: Power – Recent Policy Changes and National Alternative – Key Concepts of the Problems of the State Sector – Actions involved in Healthy Electronic Power System – Case Studies MODULE 3: Telecommunication – Indian Telecom Sector: Past and Present – Recent Policy Changes and Their Impact – Directions for Improvement – Policy Implications – Introduction to Privatization – Price Regulation – Competition – Managing Private Entry and Interconnect Capacity – Emerging Structure of the Telecom Sector – Interconnection and Tariff Regulation – Case Studies MODULE 4: Transportation – Introduction to Transport Infrastructure – Current Status Transport Infrastructure – Pattern of Transport Infrastructure – System of State Controls – Transport Investment Financing Options – Strategies for Resource Mobilization – Alternate Means of Financing Railways – Introduction – Estimates of Future Requirements – Existing Modes of Finance – Potential Modes of Resource Generation MODULE 5: Introduction to Multimodal Transport – Containerization – Transportation Modes for Trade – Multimodal Transport Combinations – Infrastructural Facilities – CONCOR – Container Manufacturing – Implications for Indian Railways – Multimodal Transport Developments – Case Studies MODULE 6: Introduction to Urban Infrastructure – The Road Development Project – Project Costs and Financing Method – Issues for Infrastructure Development and Financing – Introduction to Tourism in India – BEKAL Tourism Resort – Planning Process – Concept Plan . finance. concepts.Project Structuring for Infrastructure Development Text Books: Raghuram . and skills necessary to structure. appraise.INFRASTRUCTURE DEVELOPMENT OBJECTIVE: To provide the perspectives. Macmillan Publication . “Infrastructure Development and Financing”.G. unbundle.155 103078 . and implement infrastructure projects.

Three Step Approach – Major Competitive Advantages – Corporate Scoreboard – GMP Crystal Ball Text Books: Subba Rao Changanti. 2008 . and empirical pharma marketing concepts to real life situations. MODULE 1: Introduction to Pharmaceutical Industry – Historical Perspective – Industry Structure – Current Status – Bundle of Paradoxes – Current Issues – Price Control – Protection of International Patents and IPR – GATT – Need for Re-look – Understanding the Marketing Environment – Pharmaceutical Market – Dimensions – Segmentation Theory – Pharmaceutical Market Segmentation – Served Market Concept – Market Opportunity Analysis – Strategic Options MODULE 2: Product – Product Concept – Brand and Language of Branding – Product Life Cycle – New Product Adoption Process – Product Portfolio Analysis – Product Positioning – Product Policy and Strategy – Product Management – Product Package – Price – Price Control – Bases of Pricing – Pricing Strategies – Pricing Management – Physiological Effects MODULE 3: Place .PHARMACEUTICAL MARKETING OBJECTIVE: To emphasis on proven.156 103079 .Manufacturer – Physician – Wholesaler and Retailer – Pharmaceutical Distribution Channels – NOC and LOC – Physical Distribution – Promotion – Marketing Communication – Communication Process – Barriers and Gateways to Communication – Promotional Objectives and Tasks – Principles of Medical Advertising MODULE 4: Personal Selling – Super Sales Person – Medical Representatives Role – Four Key Areas – Prescription – Decision Making – Communication Hierarchy – Studying Prescribing Behavior – Prescription Research – Folklore and Facts – Policy – Public Relation – Power MODULE 5: Managing New Products – Costliness of New Product Development Process – Impact of New Products on Profits – New Product Development Process – Evaluating New Products –Organizing for Success – Winning Game Plans – Prescription for Success – Post GATT Scenario – Action Agenda – Achieving Excellence Ten Major Principles MODULE 6: Winning Edge – Three Phases – A Zero-sum Game – Continuous Program – Focus Sharpening . “Pharmaceutical Marketing in India”. tested. PharmaMed Press.

Audit and Review – Personnel – Equipment – Measurement and handling of Calibration and Test Items. Requirements and Interpretation of ISO 9001:2000. Pharma Book Syndicate. MODULE 1: Introduction – Quality Assurance and Quality Management in the Pharmaceutical Industry – Quality Control – Quality Assurance – Triple Role concept – Customer Requirement as Quality – Quality Systems and Quality Management Systems – Quality Policy – ISO 9000. MODULE 5: Interpretation of Good Manufacturing Practice – Guide for Active Pharmaceutical Ingredients – Quality Management in Pharmaceutical Industry – Good Manufacturing Practices for Pharmaceutical Products – Good Clinical Practices MODULE 6: Statistical Quality Control – Statistical Process Control – Control Chart System – Shewhart Quality Control Chart – x charts – R chart – Difference chart – s-chart – Cusum chart – Quality Audit – Types of Audit – Principles of Auditing – Audit Life Cycle – Audit methods and Techniques – Records Text Books: Y. MODULE 4: Methods of Analytical Quality Assurance – Selection of Methods of Chemical Analysis and Sampling – General differentiation of Analytical Processes – Quality of Analytical Processes and results – Statistical Methods for Analytical Procedure – Sources of Error in Analytical Methods – Four Phase Model of analytical Quality Assurance. MODULE 2: Quality Management Systems – Introduction and Historical Perspectives – General Requirements – Documentation– Management Responsibility – Customer focus – Quality Policy Document – Planning –Responsibility Authority and Communication – Management Review – Resource Management – Other Elements.157 103080 . MODULE 3: Good Laboratory Practice(GLP) – Introduction – History of GLP – Three Basic Issues of GLP –Four Quadrants of ‘Good Laboratory Practice” – Responsibilities matrix – Quality Assurance in GLP – Calibration and Testing – Organization and Management – Quality System.QUALITY MANAGEMENT IN PHARMACEUTICAL INDUSTRY OBJECTIVE: The paper aims to enlighten the students on the importance of Quality Management and Practices in the Pharmaceutical Industry.Marayya. R. Hyderabad . “Quality Assurance and Quality Management in Pharmaceutical Industry”.Anjaneyulu.

MODULE 5: Positioning – Meaning . .PRODUCT MANAGEMENT OBJECTIVE: To analyze. MODULE 3: Branding – Meaning – Strategic relevance – Creation – Principles – Brand Building – Branding extension – Branding of Commodities – Managing Brand Equity – Anatomy of the Brand MODULE 4: Segmentation – Impact of Marketing Mix – Segmentation criteria – Lifestyle segmentation – VALS. MODULE 2: New Product Planning – PLC – Classification – Routes of New Product Development – Process – The Latent Factors – Successful New Product launches – New Product Failure Dimensions. MODULE 1: Product – Meaning – Classification – Product Mix and Line decisions – Growth Strategies of FMCG – Managing Line Extensions. Text Books: Ramanuj Majumdar – Product Management in India – Prentice Hall of India – Third Edition – 2007. MODULE 6: Managing Brand image – Concept Management – Functional brands – Symbolic Brands – Forces affecting Brands – Brand revitalization – Brand recall and elimination – Types of Branding – Brand valuation methods.158 103081 .USP – Brand image and Personality – 3 C’s of Positioning – Competitive positioning and Strategy – Brand success – Core Benefits. Plan and insight about branding. segmentation and positioning of the product.

MODULE 1: Novel Drug Delivery Systems – Controlled Drug Delivery Systems – Transdermal Drug Delivery Systems – Ocular Drug Delivery Systems – Nasal Drug Delivery Systems MODULE 2: Buccal Drug Delivery Systems . Orient Longman.Implant Drug Delivery Systems – Targeted Drug Delivery Systems – Liposomes – Niosomes – Microspheres – Nanoparticles MODULE 3: Methods of Enhancing Bioavailability of Drugs – Pilot Plant and Scale-up – Optimization Techniques in Pharmaceutical Formulation and Processing – Process Validation – Pollution Control and Effluent Treatment in Pharmaceutical Industries MODULE 4: Cosmetic Technology . “Textbook of Industrial Pharmacy”. and cosmetic and herbal drug technology. Identification and Estimation of Lead Compounds from Natural Products – Quality Control and Standardization of Herbal Drugs – Patents and IPR on Natural Products Text Books: Shobha Rani R Hiremath.159 103082 .INDUSTRIAL PHARMACY OBJECTIVE: To provide an overview about the principles and techniques of drug delivery systems. 2008 .Raw Materials used in Cosmetics – Cosmeceuticals – Formulation of Cosmetics – Herbal Cosmetics MODULE 5: Quality Control in Cosmetics – Safety and Efficacy of Cosmetics – Stability Testing – Regularity Aspects of Cosmetics MODULE 6: Overview of Natural Products and Drug Discovery – Isolation.

MODULE 3: Hinterland – Traffic – Traffic through GMB Ports – Five Year Plans – Traffic Forecasting – Methods of Forecasting – Trend Analysis – Harbour Layout – Harbour Types – Port Terms – Site Selection – Features of a Harbour – Harbour Planning – Layout. Text Books: Hasmukh P. MODULE 2: Ship Features Related to Port Planning – Trends in Shipping – Ship Types – Hovercraft – Hydrofoil Boat – Other Ships – Barges – World Shipping – Shipping Terminology – Ship Terms – Design Ship – Ship Dimensions – Ship’s Gear – Special Features – Ship Costs. Oza. MODULE 5: Roll–On-Roll-Off Concept – Truck Traffic – Factors Affecting RO-RO Ferry Service – Requirements at Ports – Costs Involved – Locks – Shore Protection Works – Dry Docks and Slipways. MODULE 1: Tides – Tidal Levels and Changes in Sounding Datum – Tidal Theories – Tide Tables – Bores – Tidal Streams – Winds – Waves – Energy of Waves – Cyclones – Siltation and Erosion due to Wind.160 103083 . Gutam H. Charotar Publishing House .Berths – Wharves – Piles – Berthing of Ships – Fenders – Docking and Mooring Forces – Fenders – Dolphins – Pierheads – Moorings – Pontoon.DOCK AND HARBOUR ENGINEERING OBJECTIVE: To provide a complete knowledge on design concepts and construction practices about dock and harbour. 5th Edition. MODULE 4: Channel – Ship Motions – Harbour Entrance – Harbour Basin . Oza. “Dock and Harbour Engineering”. MODULE 6: Cargo Handling Equipment – Main Types – General Cargo Equipment – Bulk Cargo Equipment – Container Equipment – Aprons – Transit Sheds – Warehouses – Supporting Facilities – Ancillaries – Navigational Aids – Dredging and Dredgers – Constructional Materials and Methods. Waves and Tides.

MODULE 2: Ship Maintenance – Corrosion – Basic Composition of Paint – Design Faults – Plate Preparation during Building and Repair Periods – Causes of Paint Failure – Shipboard Preparations for Painting – Shipboard Paint Systems.MARPOL. . Lavery. Elsevier Publishers.161 103084 . MODULE 4: Oil Tankers: Cargo Operations – Pipeline Systems – General Precautions during Cargo Operations – Ship/ Shore Safety Check List – Safety Guides – Main Sources of Ignition – Static Electricity – Precautions to Prevent Ignition – Oil Record Books – Routine Operations – Inert Gas System – Tank Washing – COW – LOT – SBT.I. MODULE 1: Safety: Operational – Roles – Safety Committee – Methods for Improving Safety Awareness – Maintenance of the Safety Equipment – Emergency Station Lists – Emergency Drills – Care and Maintenance of Ropes – Safety Precautions in the Care and Handling of Batteries – Permit to Work System – Damage Control – IMO – SOLAS .SHIPBOARD OPERATIONS OBJECTIVE: To make the students to understand the basic routines and procedures. 2006. “Shipboard Operations”. MODULE 6: Regulations for Life Saving – Regulations for Fire Protection – Regulations for Occupational Health and Safety – Derricks . and the regulations for the safe and efficient operation of merchant ships. MODULE 3: Planned Maintenance – Need – Schedule Construction – Schedule for a General Cargo Vessel – Regulations Applicable – Safety Precautions when Overhauling Cargo Appliances – Care and Maintenance of Mechanical Steel Hatch Covers – Repair and Dry-dock Lists – Organization of the Ship’s Staff in Repair Yards – Delegation of Repair Period Duties.Certificates and Surveys Text Books: H. MODULE 5: Regulations for Carriage of Dangerous Goods – Regulations for Liquefied Gas Cargoes – Regulations for Chemical Cargoes – Regulations for Deck Cargoes – Regulations for Grain Cargoes – Regulations for Solid Bulk Cargoes. 2nd Edition.

Text Books: Dr.Containerisability – Indian Experience.Carriage of Goods Act .Maintenance of Containers . MODULE 4: Multimodal Transport Operations – Method – Types .Issue of Bill of Lading – Legislation .Loading Principles . 2002 .Van/Slot Ratio Calculations .Functions and their Services Documenting for Financial and Technical Liabilities .On/Off Hire Surveys .On/Off Hire Surveys .Claim Adjustment Procedures Fiduciary Funds . Hariharan.Terminals Operations – Planning and Organization .Classification of Container Parts of Container .Guidelines for Stowing Containers .Methods of Loading in different Containers – Types -Checking Safety Packing .Advantages and Disadvantages of Owning and Leasing. K.Acceptable and Unacceptableness . MODULE 5: Customs Indian and International Regulations – TIR Conventions .Marking Code for Containers International Standard .V.International Commercial (INCO) Terms 2000.Organization Design – Purchase and Leasing of Containers Long term and Short term Lease .Economics of Maintenance and Repair Strategy . MODULE 1: Origins of Ocean Transport – Containerization .Condition of Containers .Cost and Revenue Analysis Insurance of Cargo and Containers . “Container and Multimodal Transport Management”.Size of Ship – Methods of Operation .ISO 2716 -Container Regulations . New Delhi.Couriers and others Problems of Container Imbalance .Climate and Condensation .Methods and Benefits .Damage Protecting Plans .Guidelines of Indian Government for Transport .Role of IICL .Marking Dangerous Cargo and others with Symbols and Labels .Pricing and Tariff.Laws of Indian (COGSA 1925) .CONTAINER AND MULTIMODAL TRANSPORT MANAGEMENT OBJECTIVE: To provide an introduction to globalization of container shipping and multimodal transport.Handling Stowing and Transfer Equipment – Cargo .Examining the Container .New Amendments . MODULE 2: Principles of Stowing .Procedure of Filling Shipping Bills in ICD .Container Service .Pre-Post Repair Survey – CSC Plating.Control Systems both Manual and Computer .ISO recommendation.Types of Ship . Shroff Publishers and Distributors.Container ship and Operations .162 103085 . MODULE 6: Container Inspection and Repair . MODULE 3: Marketing of Container Service .Structure of Linear Shipping .

Computer reservation systems(CRS.-General patterns of world tourism.Travel and tourism statistics-Measurement of tourism.Advertising.-Development of air transport-Travel motivations. 2004.-The grand-Tour-Annual holiday-Railway links-Ocean lines.IATA-ICAOOECD-IOTO-Economic dimensions of tourism Text Books: A. 1st Edition.-Growth factorsPhysical. India and Russia-Marketing concepts and strategies in tourismThe tourist product-Special features Marketing functions-Market research-Market segmentation-Tourist marketing mix MODULE 4: Marketing communication. “International Tourism Management”. .operation-Organized travel.The tour operator-Handling a client-IATA AccreditationTravel Trade association. cultural and International perspective.Planning the advertising. Professional and business motivators MODULE 2: Nature and components of tourism industry.International tourism organizations-Need for organization-Early history-World tourism organization(WTO)-Pacific Asia travel association( PATA)-PATA chapters.-Methods of measurement General problems of measurement—Role of WTO MODULE 3: The role of the state in tourism-National tourist organization(NTO)-Functions -Administrative set up-Tourism administration in Japan. Sterling Publisher.publicity.Travel retailing. recreation.163 103086 . MODULE 1: Historical development-Travel for religious purpose-Travel accounts. airlines.Travel industry fairs-Participation advantages-ITB-WTMSMTV-ITUR-EIBTM-PATA TRAVEL MART MODULE 6: Information technology in tourism-Modern media techniques-Networking-Internet and tourism industry-Computer technology-Computers in air cargo.Geographical factors for distribution-Structure of the market-Conference bidding process. hotels-and railways.Bhatia. Ethnic.Advertising agency.K.techniques.business travel. Social and Domestic tourism. Rest.INTERNATIONAL TOURISM MANAGEMENT OBJECTIVE: To encompass the value of tourism in terms of economic. social.Product sale-Scope of travel agency. Italy. family.Public relation techniques –Sales support.UFTAA-WATA-ASTA MODULE 5: Business tourism-Definition.

The five Cs-Reasons for doing marketing research.steps-Key requirement for good research information.The Marketing research process.Using research in the hospitality and Travel .-Definition .HOSPITALITY AND TRAVEL MARKETING OBJECTIVE: To serve as a road map for our students to understand hospitality and Travel marketing functions and techniques. Morrison.processPersonal selling in the hospitality and Travel Public relations and publicity. MODULE 5: Advertising-Advertising and the promotional mix-Planning the advertising effort –Advertising media alternatives-Advertising by the hospitality and Travel -Sales promotion and merchandising-Planning -Personal selling and sales management-Personal selling and the promotional mix-Categories .Definition and components-Marketing management benefits-Marketing organization-Staffing the marketing organization –Managing and supervising marketing personnel-Setting marketing budgets-Marketing control and evolution-The future of marketing Text Books: Alastair M. 2007. and Marketing objectives-Relationship marketing and strategic alliances.. Thomson Learning. MODULE 6: Marketing management evaluating and control.164 103087 . 3 Edition.Segmentation bases-Market trends and segmentation-Changing segmentation practices-Positioning.The distribution mix and hospitality and Travel tradeIndividual hospitality and Travel intermediaries-On-line hospitality and Travel services-Marketing to the hospitality and Travel trade-Communication and the promotional mix-Promotion and communication-Goals of promotion-The promotional mix-Factors affecting the promotional mix.strategies. MODULE 3: Product development and partnership-Types and role of hospitality and Travel -industry organizationThe product/service mix-Product development decision-Partnership-Services and service quality-The two main groups of people guests and hosts-Key role of people in the marketing mix-The total quantity management (TQM) concept-Managing internal customers for service quality –Measuring service qualityMODULE 4: Pricing-Pricing’s dual role.Market segmentation and trends. MODULE 2: Marketing research. MODULE 1: Definition of marketing-Core principles of marketing-The hospitality and Travel marketing environmentimportance of Hospitality and Travel marketing-Different hospitality and Travel marketing approaches-hospitality and Travel marketing system-The system approach-Relationship of the system to strategic and tactical marketing planning.Hospitality and Travel and hospitality and Travel industry publics-Planning public relations efforts.pricing approaches. rd . “Hospitality and Travel Marketing”.

plan. MODULE 1: Introduction to Event Management – Size and Types of Events – The Event Team – Code of Ethics – Concept and Design – Developing and Analyzing the Concept – Designing the Event – Logistics of the Concept – Feasibility – Keys to Success – The SWOT Analysis. Brenda R.165 103088 .EVENT MANAGEMENT OBJECTIVE: To make the students to understand how to design. MODULE 3: Financial Management – Budget – Planning. MODULE 2: Legal Compliance – Relevant Legislation – Liquor Licensing – Federal Trade Commission Act – Contracts – Marketing – Nature and Process of Event Marketing – Marketing Mix – Sponsorship – Promotion – Image / Branding – Advertising – Publicity – Public Relations. Pearson Education. MODULE 5: Staffing – Developing Organization Charts – Preparing Job Descriptions – Recruitment and Selection – Drawing up Rosters – Training – Briefing Staff – Developing Recognition Strategies – Managing Volunteers – Leadership – Developing Leadership Skills – Group Development – Improving Communication – Time Management.Protocol for Speakers – Religious and Cultural Protocol – Preparing for Dignitaries – Rules for Flag Flying – Staging – Choosing the Event Site – Developing the Theme – Conducting Rehearsals – Providing Services – Arranging Catering. Carlos. market and stage an event. “Event Management”. 2007. Budgeting and Reporting Process – Financial Control Statements – Panic Payments – Risk Management – Process of Risk Management – Incident Reporting – Emergency Response Plans – Standards for Risk Management – Planning. MODULE 4: Protocol – Titles . . MODULE 6: Logistics – Policies – Procedures – Performance Standards – Functional Areas – Security – Occupational Safety and Health – Incident Reporting – Crowd Management and its Plan – Major Risks – Emergency Planning – Implementing Emergency Procedures – Monitoring and Control Systems – Operational Monitoring – Evaluation – Broader Impact of Events – Careers in Changing Environment Text Books: Lynn Van Der Wagen.

TOURISM AND TRAVEL DEVELOPMENT OBJECTIVE: To provide a complete knowledge about the various aspects of tourism and travel development. S.Vayudoot .Indian Airlines . “International Tourism and Travel”.CHAND.Pawan Hans – Directorate of Agricultural Aviation – Surface Transport Facilities – Road and Rail Transport – Steps taken by Railways to Promote Tourism – Commission of Railway Safety – Maritime Transport MODULE 5: Home and International Tourism – Hotels and Domestic Tourism – Promotion of Home Tourism – Investment in Tourism – Tourism Financial Sources – State and Tourism Programmes – Ministry of Tourism – Department of Tourism – Regional Offices – Tourism Planning – Development of Hotel Accommodation – Indian Tourism Development Corporation – Hotel Corporation of India – Tourism Policy and Planning MODULE 6: Concept of Multiplier in Tourism – Multiplier Effect – Estimation of Multiplier – Basic Factors – Methods of Calculating Tourist Multiplier – Travel Propensity – Peter’s Multiplier – National Income – Income from Tourism – International Trade – Effects on Balance of Payment – Combats Unemployment – Tax Revenues – Tourism Receipts – Cost-benefit Ratio – Benefits of Tourism – Non Economic Benefits of Tourism Text Books: Jagmohan Negi. 2008 .Scope of Tourism Development – Composition of Tourism Industry – Nature of Tourism – Characteristics of Tourism – Basis of Tourism – Tourism Promotion – Concepts and Forms of Tourism – Basic Tourism Units – Classification of Tourism Demand – Tourism Accommodation – Tourism Payments – Classification of Tourism Expenditure and Supply MODULE 2: Infrastructure and Planning for Tourism – Components of Tourism – Natural Resources – Infrastructure – Superstructure – Transportation and Transportation Facilitation – Hospitality Resources and Facilitation – Touristic Attractions and Entertainment Needs – Tourist Services – Tourist Destination – Types and Forms of Tourism – Cultural and Religious Tourism MODULE 3: Accommodation Facilities – Types of Accommodation – Tourist Accommodation – Hotel Accommodation – Hotels and its Types – Floating Hotel .Rotel – Motels and its Types – Supplementary Tourist Accommodation – Youth Hotels – Tourist Camps – Traveler’s Lodges and Bungalows – Holiday Villages and Camps – Other Accommodation Facilities MODULE 4: Air Transport Facilities – Role of State in Air Transport – Air Transport Regulations – IATA – Ministry of Civil Aviation – Directorate General of Civil Aviation – Bureau of Civil Aviation Security – IAAI – National Airports Authority – Air India .166 103089 . MODULE 1: Introduction .

MODULE 2: Rails – Basic Requirements – Functions – Types – Weight and Section of Rails – Length of Rail – Welding and Wear of Rails – Renewal and Failure of Rails – Rail Fastenings – Rail Joints – Avoidance of Rail Joints – Types – Basic Requirements – Fastenings – Sleepers – Functions – Types – Basic Requirements – Materials for Cross Sleepers. MODULE 3: Ballast – Plate Laying – Maintenance – Necessity for Track Maintenance – Maintenance of Track. 20th Edition. 2008 . MODULE 5: Points and Crossings – Definitions – Purposes – Switches and Shapes of Switches – Crossings – Definition – Types – Laying of Points and Crossings – Maintenance of Points and Crossings – Crossovers – Slips – Signaling – Objectives – Types – Typical Layout – Control of Movements of Trains – Telecommunication MODULE 6: Interlocking – Definition – Essential Principles – Methods of Interlocking – Slotting of Signals Detectors – Interlocking Standards – Improvements in Interlocking – Railway Traction – Earthwork and Drainage – Tunneling – Definition – Tunneling through Rock and Soft Ground – Methods of Tunneling – Drainage and Ventilation of Tunnels – Lighting – Shafts – Mucking – Hauling – Lining of Tunnels – Size and Shape of Tunnels – Materials Management.RAILWAY ENGINEERING OBJECTIVE: To make the students to understand the basics of rail transport. Text Books: Rangwala. MODULE 4: Stations – Definition – Purposes – Site Selection – Features – Types – Platforms – Yard – Definition – Types – Level Crossing – Station Machinery. Railway Bridges and Rolling Stock – Accidents – Signaling during Maintenance – Tools Required during Maintenance – Packing – Creep. MODULE 1: Rail Transport – Basics – Future of Railways – Indian Railways – Railway Surveys – Reasons for Laying a New Railway Line – Factors Influencing – Categories – Project Report and Drawing – Construction of New Lines – Train Resistances – Rolling Stock – Locomotives – Coaches – Wagons – Train Brakes – Rail Gauges. “Railway Engineering”.167 103090 . Charotar Publishing House.

Causeways and Bridges – Pavements – Definition – Characteristics – Types – Factors Affecting Pavement Design – Overlays – Shoulders MODULE 3: Highway Maintenance – Need for Maintenance – Maintenance of Roads – Maintenance of Surfaces – Maintenance of Shoulders – Maintenance of Bridges and Culverts – Hill Road Maintenance – Maintenance Practice in India – Maintenance Management System.Institutional Issues Text Books: Dr.B. Estimates and Project Report – Tenders. Lal. Contracts and Specifications. MODULE 2: Highway Drainage – Importance – Principles of Good Drainage – Culverts.168 103091 . N. 2008 .HIGHWAY ENGINEERING OBJECTIVE: To provide a complete knowledge on design concepts and construction practices about road transport. Khanna Publishers. MODULE 1: Road Transport – Definition – Advantages and Disadvantages – Role of Roads in India’s Economy – Road Development Plan – Highway Administration and Finance – Long Term Highway and Transport Planning – Surveys – Design. Kadyali.R. L. Dr. MODULE 4: Special Roads – Expressways – Definition and Features – Toll Roads – Urban Roads – Definition and Classification – Roads in Special Areas – Hill Roads – Low Volume Roads – Definition and Types – Technologies in Rural Road Construction and Maintenance – Quality Control in Rural Road Construction MODULE 5: Highway Safety – Road Accidents and Highway Design – Road Signs – Road Markings – Traffic Signals – Highway Appurtenances – Road Making Machinery – Role of Labours in Road Construction – Transporting Equipment – Watering Equipment – Bridge Construction and Testing Equipment – Equipment Usage Rates MODULE 6: Highway Economics – Economics of Pavement Types – Economic Evaluation of Highway Projects – Financial Analysis of Highway Projects – Road Pricing – Road Construction Programming and Management – Quality Assurance in Highway – Highway and the Environment – Trends in Highway Engineering – Road Development Plan: 2021 – NHDP . “Principles and Practices of Highway Engineering”. 5th Edition. Drawings.

MODULE 5: New Venture Financing – Start up Capital – Basic Types of Capital – Sources of Capital Small Business Administration – Financial Statements – Keeping Proper Records – Financial Analysis – Balance Sheet analysis – Income Statement Analysis – Financial Budgeting. MODULE 1: Introduction – New Ventures – Global impact of New Ventures – Entrepreneurs and New Ventures – Entrepreneurial Motivation – Advantages & Disadvantages of Starting a New Venture – New Venture Failure. MODULE 2: New Venture Opportunities – New or Acquired Ventures – Approaches to New Venture Creation – Market Analysis – Buying an Ongoing Venture – Determining the Price – Franchising – Nature of Franchising – Growth – Advantages & Disadvantages of Franchising – Evaluating the Opportunities – Trends in Franchising.169 103092 . Jeffrey S. MODULE 4: New Venture Marketing – Determining Market Niches – Examining the Current Market Niche – Marketing Research –Data Collection Methods – Internet Marketing – Strategic Pricing – Pricing Considerations – Key Pricing Factors – Pricing Strategies – Setting of Prices by New Ventures.Hornsby. MODULE 3: New Venture Planning – Successful Business Plans – Nature – Importance – Components of Business Plan – Legal forms of Ventures – Forms of Business Organization – Sole Proprietorship – Partnership – Corporation – Limited Liability Company. 2008.NEW VENTURE MANAGEMENT OBJECTIVE: The paper provides an introduction to the new and emerging ventures and the fundamentals of effective new venture management. . Text Books: Donald F.Kuratko. MODULE 6: New Venture Growth Management – Managing Human Resources – Regulatory Concerns – Staffing – Performance Management – Training – Performance Appraisal – MBO – Compensation – Employee Morale – Improving Employee Performance – Growing Ventures – Challenges of Growing Ventures – Key elements of growth – Transition from Entrepreneur to Manager – Ethical issues. “New Venture Management – The Entrepreneur’s Roadmap” Pearson Education New Delhi.

170 103093 . Text Books: Frank J. MODULE 5: Interest Rate Determination and Bond Valuation – The theory of Interest Rates – The structure of Interest rates – Debt Contracts – Features of Debt Contracts – Basic Valuation Principles – Bond Price Volatility – Term Structure of Interest Rates. New Delhi. 2007. investing and controlling risk in the global capital markets. MODULE 4: Equity Market – Stock Exchanges – OTC Markets – Major International Stock Exchanges – Dealers in Major markets – Stock Market Indicators – Pricing Efficiency of the Stock Market – Global Diversification – Stock Options Markets – Stock Index Derivative Markets. Caps and Floor agreements.GLOBAL CAPITAL MARKETS OBJECTIVE: The focus of this paper is to highlight the wide range of instruments for financing. Prentice Hall India Limited. MODULE 2: Risk return theories – Portfolio Theory – Risky Assets vs Risk-free assets – Measuring Portfolio Risk – Diversification – Capital Market Theory – CAPM Model – Arbitrage Pricing Theory. Third Edition.Fabozzi. Franco Modigliani. “Capital Markets – Institutions and Instruments”. . MODULE 6: Debt Markets – Money Markets – Treasury Bills – Commercial Paper – Negotiable Certificates of Deposit – Bankers Acceptance – Repurchase Agreements – Federal funds – Mortgage Market – Market for Mortgage Backed Securities – Foreign Exchange markets. MODULE 1: Introduction – Financial Assets – Financial Markets – Derivative Markets – Issuers and Investors – Role of Financial Intermediaries – Regulation of Financial Markets – Financial Innovation – Depository Institutions – Non-depository Institutions – Investment Banking firms. MODULE 3: Derivatives Markets – Financial Futures Markets – Futures Trading – Futures vs Forwards – Introduction to Options Markets – Pricing of Options – Exotic Options – Swaps.

New Delhi. MODULE 5: Design for Manufacturing – Definition – DFM Process: Estimation of Manufacturing Costs – Reducing the Components and Assembly Costs – Reducing the Costs of Supporting Productions – Impact of DFM – Prototyping: Prototype Basics – Principles of Prototyping – Prototyping Technologies – Planning for Prototypes. MODULE 4: Product Architecture: Basic Concept – Implications of the Architecture – Establishing the Architecture – Delayed Differentiation – Platform Planning – System Level Design Issues – Industrial Design: Definition – Need for Industrial Design – Impact of Industrial Design – Design Process – Management of Industrial Design Process – Assessing the Quality of Industrial Design. MODULE 6: Robust Design: Basic Concept – Steps in Robust Design Process – Product Development Economics – Elements of Economic Analysis – Steps in Economic Analysis Process – Managing Projects: Understanding and Representing Tasks – Baseline Project Planning – Accelerating Projects – Project Execution – Postmortem Project Evaluation.Characteristics . MODULE 2: Identifying Customer Needs – Steps in Identifying Customer Needs – Product Specifications: Concepts of Target and Final Specifications – Establishing Target Specifications – Setting the Final Specifications. “Product Design and Development”. Steven D. 2006. . MODULE 1: Introduction to Product Development: Definition . Third Edition.171 103094 – PRODUCT DESIGN AND DEVELOPMENT OBJECTIVE: To enable the student to understand the several aspects of the product design process & techniques and to apply them in practice. Epinger.Product Development Organizations – Product Planning . Tata McGraw Hill.Strategic Importance – Challenges – Development Processes: Generic Development Process – Concept Development – Process Adaptation – Process Flow Diagram – AMF Development Process . Text Books: Karl T.Steps in Product Planning Process. MODULE 3: Concept Generation: Overview – Steps in Concept Generation – Concept Selection: Methods for Choosing a Concept – Benefits of Structured Method – Stages in Concept Selection – Concept Screening – Concept Scoring – Concept Testing – Steps in Concept Testing. Ulrich.

SPC Methodology .Engaging the work force in process improvement.Other tools for process improvement: Kaizen Blitz . Karl T.Concept Engineering – Tools for Design Development: Design failure mode and design analysis – Reliability Prediction .Run charts .Control Charts for Attributes .Setting product specifications: Basic & Advanced method – Product Portfolios: Product Portfolio Architecture – Platform Architecture – Product Modularity – Modular Design – Product Metrics.Tools for Design Optimization: The Taguchi Loss Function .Product Teardown: Teardown Process – Teardown Methods – Post Teardown Reporting – Applications of Product Teardown. MODULE 6: Tools for Statistical Process Control: Quality control measurements . Kristin Wood.Process capacity evaluation . Trend analysis .Optimizing Reliability .Check sheets .Poka-yoke (mistake proofing) . Ulrich. Epinger.Summary of control charts: Construction chart . Tata McGraw Hill.The Deming Cycle – FADE Basic tools for process improvement: Flow charts .Cause and Effect Diagrams .Special Control charts for variables data . Besterfiled. Pearson Education. MODULE 2: Establishing Product Function: Functional Decomposition – Modeling Process – Function Trees Approach – Function Structure – Augmentation – Aggregation – Functional Common Basis .Pre control . C & U charts – Designing control charts: sampling size.Process Simulation .NP-charts. frequency . "Total Quality Management". Dale H. MODULE 3: Benchmarking: A Benchmarking Approach – Support tools for the benchmarking process: Intended assembly cost analysis.Scatter Diagrams . Form diagram.Process Capability Evaluation . 2001. improvement methodologies and quality control charts and other standards.Tools for Design Verification: Reliability Testing. 2004.Control charts . et al. References: 1. MODULE 4: Tools for Concept Development: Products division . MODULE 5: Tools for Process Improvement: Process improvement Methodologies . 2. MODULE 1: Tools for Product Development Process: Product Development Teams – Product Development Planning – S-Curves – Mission Statement and Technical Questioning – Business Case Analysis – Design Drivers – Customer Satisfaction – Gathering Customer Needs – Organizing and Prioritizing Customer Needs.Control charts for variables data .. Pearson Education.Histograms Pareto diagrams . Text Books: Kevin Otto. “Product Design and Development”. Steven D.Measurement system Evaluation. .Quality function Deployment . "Product Design Techniques in Reverse Engineering and New Product Development.172 103095 – PRODUCT AND PROCESS ENGINEERING TOOLS OBJECTIVE: To study about the tools required for various design activities. New Delhi. New Delhi. Third Edition. New Delhi. 2006.

Text Books: K. “Maintenance Engineering and Management”. MODULE 3: Reliability Centred Maintenance: Definition – Steps in RCM – Concept of Active and Standby Redundancy – Basic Guidelines and Process Flow Diagram – Case Study – Various Analytical Tools – RCM Vs RCA – Event Tree Analysis – Reliability Prediction Model – Use of Software in RCM – Maintenance Planning and Scheduling: Maintenance Planning – Shutdown Planning and Execution – Effectiveness of Proactive Shutdown.Shaft alignments – Gas Leakage Detection – Non-destructive Testing – Total Productive Maintenance: Basic Concept – World Class Maintenance – Lean Maintenance – Training and Monitoring of TPM – BCM – TPM and TPO.Design for reliability.General rules and guidelines in safety and hazard prevention .Sneak Circuit analysis – Failure Mechanisms .Ultrasonic Evaluation .Motor condition monitoring (MCM) .Oil and lubricant analysis .Human resources management in Maintenance Functions – Maintainability: Definition – Measure of Maintainability – Methods of Evaluation of Maintainability – Design for Maintainability .Maintenance as business – Different Maintenance systems – Maintenance Policies and Procedures . MODULE 5: Computer Applications in Maintenance Management: Role of CMMS – Data Acquisition for Effective Management – Functions of CMMS – Integration of CMMS – Software Failures and Security – Internet in Maintenance Management – Statistical Distribution in Preventive Maintenance.Case Study. Venkataraman. MODULE 2: Condition Based Maintenance: Basic Concept – Condition Based Monitoring of Equipments – Condition Monitoring Techniques . New Delhi.Analytical tools . 2007.Vibration analysis .Thermography . Prentice Hall India. .173 103096 – MAINTENANCE ENGINEERING AND MANAGEMENT OBJECTIVE: To make the students to understand the methodologies and tools needed to implement the systems approach to maintenance management. MODULE 4: Asset and Spare Parts Management: Asset Management – EOQ – Two-Bin System of Material Procurement – Materials Management Manual – Latest Trends for Tracking and Monitoring – Safety Engineering: Hazard analysis – Occupational Safety and Health . MODULE 1: Introduction to repair and Maintenance . MODULE 6: Integrated Approach to Maintenance – Maintenance Effectiveness: Elements of Effectiveness – Presentation of Data – Measuring Maintenance Effectiveness – System Effectiveness Cost – OEE Measurements – Availability and its Measurement – Automated Data Collection – Agile Maintenance – Profitability – Measuring the Effectiveness of CMMS.Fault Tree Analysis .

. MODULE 2: Design for Quality: Quality Function Deployment – Basic Concept – QFD Team – Benefits of QFD .General Process of Product Embodiment .Analysis Techniques for Quality Costs – Quality Management: Concepts . References: Kevin Otto.Systems Modeling .Principles Leadership: Concepts .ISO 9000:2000 QMS.174 103097 – QUALITY CONCEPTS IN PRODUCT DESIGN OBJECTIVE: To study about robust design. embodiment principles.Product Applications of Physical Modeling. Pearson Education. Pearson Education.Embodiment checklist .Role of Senior Management .Residual Plots .Quality Statements . MODULE 4: Design of Experiments: Basic Concept . New Delhi.Mechanical Embodiment Principles .Quality Council . "Product Design Techniques in Reverse Engineering and New Product Development. MODULE 5: Design for Robustness: Quality Design Theory – Taguchi’s Method: Loss Functions – Orthogonal Arrays – Noise Variable Matrix – Design Variable Matrix – Experimental Matrix . "Total Quality Management".FMEA Method: Reliability – Reliability Requirements . et al.Signal to Noise Ratio – Parameter Design – Tolerance Design – Selection of a Target Design.Dimensions of Quality – Customer Perception .t Test – F test – ANOVA .Strategic Planning .Objectives and functions – Building a House of Quality – QFD Process – Quality by Design: Concept – Benefits – Teams – Communication Models – Tools. Kristin Wood.Extended Method Reduced Tests and Fractional Experiments: Full Factorials – Orthogonal Design . 2001.Failure Rate – Intent of FMEA – FMEA Documentation – Stages of FMEA – Design FMEA Document – Process FMEA Document. MODULE 6: Products Liability: Product Safety Law and Liability Law – Defenses – Financial Loss – Prevention Program – Management Tools: Need for Management Tools – Affinity Diagram – Interrelationship Digraph – Tree Diagram – Matrix Diagram – Prioritization Matrices – Process Decision Program Chart – Activity Network Diagram . various methods in design of experiments.Deming Philosophy – Approaches to Continuous Process Improvement. New Delhi. 2004.Base Design Fractional Factorial Design .House of Quality .Correlation Coefficient . reliability charts and histograms and six sigma techniques. Besterfiled.Two Factorial Experiments .Quality Planning Quality costs . Text Books: Dale H.. MODULE 1: Introduction: Definition . MODULE 3: Failure Mode and Effect Analysis: Concept of Product Embodiment .Statistical Analysis of Experiments: Degree of Freedom .

175 SEMESTER .Oral Presentation Text Books: Donald R Cooper & Pamela S Schindler – Business Research Methods – Tata Mc Graw Hill.IV 104001 . 2007 . MODULE 6: Report Writing – Components of Research Reports – Significance of report writing – Presentation .Pilot study – Case Study – Data preparation and Description – Editing – Coding – Exploratory Data Analysis. F-test. MDS – Non-Parametric test – One Sample test. Mann-Whitney U Test.Sampling Design – Nature – Concepts – Steps in Sampling Design – Probability and non-probability sampling MODULE 4: Data collection – Types of Data – Sources – Tools for Data Collection – Types of Data Collection – Construction of Questionnaire – Validation of Instruments . Cluster Analysis.BUSINESS RESEARCH METHODS OBJECTIVE: To introduce to the students the fundamentals of research methodology and its application in business. and Z test – Multivariate analysis – Factor Analysis. Constructs and Definitions – Research Process – Business Research Proposals – Ethics in Business Research – Structuring the Research Proposal MODULE 2: Research Design – Formulation of Research Design – Classification – Features of good design – Measurement – Meaning – Sources of Measurement Differences – Characteristics of good measurement – MODULE 3: Measurement Scales – Types of Scale – Selecting a Measurement Scale . MODULE 1: Research-Concepts.Presentation of Report – Presentation of Statistics and Interpretation – Presentation of References . MODULE 5: Hypothesis testing – Tests of Significance – Parametric and Non-Parametric Tests – Parametric test – T-test. Sign Test.

Structure & Evaluation – Characteristics – Corporate Governance in India – International Governance.2006 2. Jennings – Business Ethics – Cengage Learning . Kesho Prasad – Corporate Governance – Prentice Hall of India – First Edition .CORPORATE GOVERNANCE AND BUSINESS ETHICS OBJECTIVE: To highlight the value of Corporate Governance and Business Ethics this yields economic prosperity and social development. Marianne M. MODULE 1: Introduction of Corporate Governance – Concept – Nature and Purpose . Individual values and the Business organization – Trust and employment – The ethics of confrontation – Individuals Rights – Sexual harassment MODULE 6: Diversity – Equal employment and Affirmative action – Benefits of Diversity – Human Rights Declaration and Company policies.Corporate MODULE 4: Ethics – Definition – Types of ethical dilemmas – Overcoming ethical dilemmas – Ethical challenges – Business and its product MODULE 5: Individuals.176 104002 . MODULE 2: Shareholders & their Role – Legendary Rights – Responsibilities and Accountability of Stock owner – Directors Role – Duties – Committee – Tenure of Director – Nature of Voting MODULE 3: Measurement of Board performance – Internal accountability – Economic and Non-Economic Objectives of Corporation – Brand function – Learning model – process of strategic Development & Implementations – Expectation from CEO – Socially Responsible Investment . Text Books: 1.

Mode of Entry in to Global Markets MODULE 2: Definition of Foreign Exchange .Tariff and Non-tariff Barriers . Text Books: Anant K.Impact of Protection on Welfare .Matrix of Culture .Determining the Values of Exchange Rates – Hedging -Currency Futures MODULE 3: Theories of International Trade .Free Trade .Origin of Countries – Internal-External Environment Impact on Organizations .Uruguay Round – GATT – WTO .Impact of WTO on Developing Countries and other Nations . J.The Ministerial Level Talks of WTO . MODULE 6: Country Analysis .The Essence of Culture .Cultural Environment . MODULE 5: MNE Social Responsibility .Political Risk . Prentice Hall India – New Delhi . MODULE 1: Meaning of Multinational Enterprises .Cost Analysis .Absolute Advantage .Newer Theories of International Trade MODULE 4: Multilateral Trade Laws .Forms of Protection .Global Vs Transnational – Ethnocentric – Polycentric – Geocentric . “The International Business Environment”.177 104006 .Current Issues in WTO Regional Trade Blocks . .Competitive Advantage –Heckscher Ohlin Theory .Ethics in International Business – Teleological –Utilitarianism Deontological Perspective .Economic Risk . Sundararam.Purchasing Power Parity .Factor Endowment Theory .Risk Analysis Procedure .2007.Exchange Rates -Foreign Exchange Market . Stewart Black.European Union – ASEAN – NAFTA – SAARC – BRIC.Impact of Culture on Managerial Behaviour.Foreign Corrupt Practices Act.INTERNATIONAL BUSINESS ENVIRONMENT OBJECTIVE: To make the students to understand the dynamics of business environment in international perspective.

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