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By: Damian Anderson Session Long Project, Module 1 MGT 599: Strategic Management TUI University
Dr. Nanette Metz, Core Professor
Date: 22 January 2011
That is why they listed ten proposed criteria some of which are as follow. • • • It has to be clearly understandable by people in the organization and those outside too Clearly describe the purpose of the organization Make it clear as to the overall type of customers or clients that will be served by the organization • Statement should contain sufficient description of the goal of the organization that it will clearly separate the statement from that of other organization . this is the purpose and primary objective of the organization.Business Strategy Business organization needs a mission and a vision statement for growth. When devising any of these statements the planners has to make sure that they are meeting the intent of the organization and as long as they are doing this and then the following should happen: • • • Each statement stand alone Statements should not contradict each other Statements should be clear and concise Criteria of a Mission Statement The organization has to make sure that certain criteria are met when creating the mission statement. They are the 2 two distinct statements and should not be confused as being one. Vision statement can be looked at “as what the organization hope to aspire. A mission statement can be defined as a “written declaration of the organization purpose and focus”. or would like to accomplish in the near or long future”. The mission statement is the goal in which everyone worked toward. The website managementhelp. This statement remains unchanged. hope to achieve.org states that when planners get together to formulate this type of statement it generates diverse and strong opinions thus a lot of time is spent debating issues instead of accomplishing the mission.
and although it does not tell how to get there.Business Strategy • The statement should provide sufficient focus and direction so that board members and employees can reference the statement when they have a major decision (http://managementhelp. The website mystrategyplan. and a path for development. The vision statement looks in the future and gives hope. Although this statement serves the purpose of the organization.nsba. The organization has to be set apart from those who have similar interest and this will give them identity. and environment of the organization must be kept at the forefront at all times especially during the planning stages.mindtools.com/pages/article/newLOR_90. it sure does provide the destination. Justification of Choices .com state that some of the criteria for a vision statement formulation as follow: • • • Provides a picture of what the organization will look like 5 to 10 years from today Organization must be positive and inspiring Must be open to dramatic modifications to current organization. According to www. teaching techniques and facilities (wwww. business emphasis.com values are the guiding beliefs about how things should be done (http://www.html). methods.mindtools.org/shot/toolkit/cav. Success is determined by where are and if the organization do not see itself progressing in the future then they will be determined to be unsuccessful. it will also bring out the value organization. The beliefs.org/blogs/strategic-planning/2010/12/10/some-criteria-for-amission-statement-to-meet/) Criteria for Vision Statement 3 Organizations cannot remain stagnant and that is the reason for a vision statement because it tells where the organizations need to be in the future. mission.htm).
but their mission and vision statement are different and each one is distinct to each restaurant and stand out as such. As long as the organization is committed to both statements then it will not disappear. because if not it is going to cause confusion in the organization. In the case of the mission statement it will also apply to the customers. for example Burger King and McDonald offer similar products to customers. There are several misconceptions in regards to both statements as to whether it should be one liners or more but as long as both statements excites people. Everything that is done in the organization should set it apart from those that are of similar interest. then the intended purpose will be met.Business Strategy In both situations one has to make sure that the statement is clear and understandable. . Several ways to make sure this work is by printing it out. blow it up on posters. some subtle and some more distinct. such as mission relating to the customers while vision applies to the organization. The picture of the company in the future is covered by the vision statement but mission statements tell the reason why the company exists. bathrooms. therefore if the members are not bought into the beliefs that they will have problems with the vision statement. instills pride. The criteria chosen for both were chosen with the goal of the organization in mind as. It goes further to state that the mission statement is just an expression of what already existed (http://quickmba.com/strategy/vision/). Although the vision statement is looking toward the future it still has to be clear because it is built on the beliefs of the organizations. and place it anywhere that employees and customers can see it and be reminded of it daily. as this are what matters most. staff rooms. lunch rooms. Difference between Mission and Visionary Statement 4 There are several differences between vision and mission statements. The article “Strategic Management” states that the mission statement communicates the company ideology and visionary goals. banners. so the planners have to put themselves in the shoe of the customers to make sure that they are doing the right thing. if the goals are met then there intent of both statements serves its purpose. posting it on desks. states who the organization serves and the way it serves.
com/2010/03/vision-versus-mission.Business Strategy Conclusion In concluding the organization has to be clear so as not to confuse the vision and mission 5 statement as each serves a different purpose.html) and these factors will contribute to running a successful business. Insure that in the formulation of each the participation of all members is important. thus getting a shared view of all those that will be affected by both statements. . The article “Visions versus Missions” states that firms with formulized mission statement have twice the average return for shareholders and also provide motivation and purpose for employees (http://management4best.blogspot.
Retrieved January 10. 2011 from: http://www. Strategic Management “The Business Vision and Company Mission Statement”.com/strategy/vision/ Unknown (2010). Retrieved January 10.html Unknown (2010). 2011 from: http://management4best. 2011 from: http://www. Some Criteria for a Mission Statement to Meet. 2011 from: http://www.mindtools.html . Creating a Vision. (2010). 2011 from: http://managementhelp.htm Unknown (2010). Retrieved January 10.org/sbot/toolkit/cav. Vision versus Mission.blogspot.Business Strategy Works Cited 6 McNamara.com/pages/article/newLDR_90.com/2010/03/vision-versus-mission.nsba. Retrieved January 10. Retrieved January 10. Mission and Vision Statement. C.quickmba.org/blogs/strategic-planning/2010/12/10/some-criteria-for-a-missionstatement-to-meet/ Unknown (2010).
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