Over view of news iindustry

News is any new information or information on current events which is presented by print, broadcast, Internet, or word of mouth to a third party or mass audience. The reporting and investigation of news falls within the profession of journalism. News is often reported by a variety of sources, such as newspapers, television, and radio programs, wire services, and web sites. News reporting is a type of journalism, typically written or broadcast in news style. Most news is investigated and presented by journalists and can be distributed to various outlets via news agencies. There are many categories of news. The weather is typically presented by a certified meteorologist or, on smaller stations, a less-trained "weatherman" and is considered news. Other news categories are: sports, fashion, society, entertainment, business, cartoon strips, features, lottery numbers, and lives of celebrities, advertising, and more. Until the 1970s, when women's lib issues came to the forefront, most newspapers had a "Women's" section devoted entirely to fashion and society news. In its infancy, news gathering was primitive by today's standards. Printed news had to be phoned in to a newsroom or brought there by a reporter where it was typed and either transmitted over wire services or edited and manually set in type along with other news stories for a specific edition. Today, the term "Breaking News" has become trite as broadcast and cable news services use live satellite technology to bring current events into consumers' homes live as it happens. Events that used to take hours or days to become common knowledge in towns or in nations are fed instantaneously to consumers via radio, television, cell phones, and the Internet. Most large cities had morning and afternoon newspapers. As the media evolved and news outlets increased to the point of near over saturation, afternoon newspapers were shut down except for relatively few. Morning newspapers have been gradually losing circulation, according to reports advanced by the papers themselves. Commonly, news content should contain the "Five Ws" (who, what, when, where, why, and also how) of an event. There should be no questions remaining. Newspapers normally write hard news stories, such as those pertaining to murders, fires, wars, etc. in inverted pyramid style so the most important information is at the beginning. Busy readers can read as little or as much as they desire. Local stations and networks with a set format must take news stories and break them down into the most important aspects due to time constraints.


Over view of news iindustry

Mass media in India is that part of the Indian media which aims to reach a wide audience. Besides the news media, which includes print, radio and television, the internet is playing an increasing role, along with the growth of the Indian blogging community. Compared with many other developing countries, the Indian press is relatively unfettered, except for obstacles in the way of setting up media companies which were part of the pre-1990 license raj. In 2001, India had 45,974 newspapers, including 5364 daily newspapers published in over 100 languages. The largest number of newspapers were published in Hindi (20,589), followed by English (7,596), Marathi (2,943), Urdu (2,906), Bengali (2,741), Gujarati (2,215), Tamil (2,119), Kannada (1,816), Malayalam (1,505) and Telugu (1,289). The Hindi daily press has a circulation of over 23 million copies, followed by English with over 8 million copies. There are several major publishing groups in India, the most prominent among them being the Times of India Group, the Indian Express Group, the Hindustan Times Group, Essel Group, The Hindu group, the Anandabazar Patrika Group, the Eenadu Group, the Malayala Manorama Group, the Mathrubhumi group, the Kerala Kaumudi group, the Sahara group, the Bhaskar group, and the Dainik Jagran group.

Media penetration as of 2003

All India Urban Print Terrestrial television 25% 53% 46% 80% 46% 25% 11% 3%

Cable and satellite television 20% Radio Cinema Internet 22% 7% 1%


Over view of news iindustry India has more than forty domestic news agencies. The Express News Service, the Press Trust of India, and the United News of India are among the major news agencies.

Highlights from NRS 2006

The reach of the press medium (dailies and magazines combined) has increased from 216 million to 222 million over the last one year. As a proportion however, press reach has stabilized in urban India – at 45%. Press reach in rural India has also stayed the same at 19% -- needless to say, on a much larger population base. The number of readers in rural India (110 million) is now roughly equal to that in urban India (112 million). Dailies have driven this growth in the press medium, their reach rising as a proportion of all individuals aged 12 years and above – which is the universe defined for NRS – from 24% to 25%. Magazines have declined in reach from 9% to 8% over the last one year. The time spent reading has remained the same – at 39 minutes daily on an average per day over the last year. But there has been increase in urban India (from 41 to 44 minutes daily) and decrease in rural India (from 36 to 35 minutes daily). Literacy as measured in the NRS has risen from 69.9% to 71.1% over the last year. The rate of growth has been marginally lower urban areas (84.4% to 85.3%) than in rural areas (63.6% to 64.8%). One would expect this to boost the market for the press medium.

Satellite TV has grown considerably in reach – from 207 million individuals watching in an average week in 2005 to as many as 230 million individuals in 2006 – further expanding its lead over the number of readers.


Its reach has increased from 23% to 27% of the population listening to any station in the average week.3% to 3. the number has grown.0%. • • • • • 4 . these represent 0. Cinema has. It is also worth remembering that. the cinema audience seems to have been reversed in urban India – from 23 million regular theatre-goers last year NRS now estimates there are 25 million.7% -. As a proportion this means a marginal increase from 9. Radio FM has driven this explosion in reach – from 76 million individuals listening in an average week in 2005 to as many as 119 million individuals in 2006 – a 55% increase over last year. However.4%. it is that the press medium must watch emerging media closely. declined sharply from 51 million individuals going regularly to the movies (at least once a month) to 39 million. though only to 9.Over view of news iindustry • Radio is one medium that has shown considerable resurgence.4 million. Mobile phones must now be given their due place as media.2 million users who logged in every week last year. urban India has shown faster growth in internet reach – from 2. Almost equaling the number of readers. The NRS has the data points to indicate media consumption amongst consumers from all walks of life. India is like a couple of dozen countries with a total of sixteen official languages and wide disparities in living standards – the complexity of the Indian media market would rival those of Europe if taken as a whole.6% to 10. From 7. This has been the story for years now.1% last year to 2.translating to nearly 22 million individuals. on the surface. If there is one overall conclusion.2% of India’s 12 years plus population. Reach of this medium – as measured by the proportion of the population accessing valueadded-features (VAS) at least once a week – has grown from 1. However. As proportions. socio-culturally speaking.9% and 1. The Internet as a medium seems to have paused on its growth trajectory.

Over view of news iindustry NRS 2006 – DETAILED FINDINGS • • Press adds 7 million readers over the last year.6 million while there has been a drop of 7. vernacular dailies have grown from 191. Dailies continue to grow. both in urban and rural India. Of this 359 million.6 million readers from last year to reach 203. 68% read Hindi.6 million while English dailies have stagnated at around 21 million. since 20 million of these literate non-readers belong to the upscale SEC A and B segments. To elaborate. adding 12. The Hindi belt has been witness to intense activity from large dailies and is an indicator of the general growth in the vernacular dailies segment. A host of niche titles that continue to be launched regularly are not fielded and their collective readership estimate is outside the purview of the study.1 million magazine readers.0 million readers to 203. It is not just affordability that is a constraint. There is still significant scope for growth. Over the last 3 years the number of readers of dailies and magazines put together among those aged 12 years and above has grown from 216 mn to 222 mn – a growth of almost 3% over last year. It must be remembered that this refers only to mainstream magazines. • • • • 5 . Magazines overall show a decline in the reader base. Magazines have lost 12% of their reach since 2005. as 359 million people who can read and understand any language do not read any publication. The reach of magazines has declined from 75 mn in 2005 to 68 mn in 2006.

2% over last year.Over view of news iindustry • • The battle heats up in English & Hindi Dailies arena There are now two dailies that have captured more than 2 crore (20 million) readers – Dainik Jagran (with 21. The gap between Dainik Jagran & Danik Bhaskar has reduced from 3.4% runs parallel to the growth in C&S.0 mn in 2006.2%. The average reading time used to be 41 minutes.2 million) and Dainik Bhaskar (with 21million).4 mn readers.05 mn readers. Press increases its share of urban media day Today the average urban adult spends 44 minutes per day reading dailies and magazines.2% and 78% respectively. While 10. • • Internet reach now exceeds 12 mn The number of individuals who accessed the Internet in the last 3 months increased marginally from 10. TV & C&S dominate in Southern States Tamil Nadu. 76.8 mn of these are in urban India. but The Hindu has taken the second spot with 4. The increment of 10. to the third spot with an estimated readership of 3. it has but lost readership across the Hindi belt. 53% and 59% respectively. The growth in C&S penetration is more than the growth in TV owning homes Television now reaches 112 mn Indian homes reflecting a growth of 3.8 mn internet users reside in rural India. Color TV now matches the rapid pace of cable and satellite growth o • • • • • • • • • • Homes with color TV have increased from 58 mn to 64 mn in 2006. These States also have high penetration of Cable & Satellite i. The Times of India is the most read English Daily with 7.000 new readers in Mumbai. Though Hindustan Times adding 360.85 mn.000 readers this year. 60%. C&S reach has now penetrated 61% of all TV homes up from 56% last year. nearly 1. Homes with access to C&S have increased by 12% from 61 mn to 68 mn. Karnataka and Andhra Pradesh dominate the markets with TV reach of 76.8 mn to 13. 6 .e.8 million readers to 200. pushing Hindustan Times.

38% access value added features like downloads. it reaches more than 22 million consumers. SMS etc vs. • • Cybercafé is the new access point for Internet As reach of Internet increases. • • • • 7 . This means that as an advertising medium. About 20% of Internet users access it from the work-place. As can be expected. office is no longer the main place of access.Over view of news iindustry The growth seems slower than expected – it must be pointed out that the growth of the number of internet users in urban India is 35% over last year while in rural India this seems to have stagnated. The figure is higher at 44% in 42 metros. Mobile phones: now the focus is on usage of advanced features.9% last year. the usage levels are much higher among young urban audiences and needs to be closely watched by not only the press but also the TV industry in future. As many as 34% of users now surf from cybercafé and 30% from home. With the impending launch of 3G next year the quality of content that will be delivered to mobile subscribers will make it a force to reckon with. accessing news and Cricket scores. 13. Among the fast growing tribe of mobile phone owners.

biweekly. columns. business. bimonthly. or political cartoons). weekly. a periodical). Those can include political events. monthly. Many also include weather news 8 .Over view of news iindustry NEWS PAPERS A newspaper is a lightweight and disposable publication (more specifically. and may be published daily. It may be general or special interest. usually printed on low-cost paper called newsprint. sports. General-interest newspapers are usually journals of current news on a variety of topics. and opinions (either editorials. or quarterly. crime.

List English Newspapers 1) 2) 3) 4) 5) 6) 7) 8) 9) 10) 11) 12) 13) 14) 15) 16) 17) 18) The Hindu Mid Day Indian Express The Statesman Times of India The Telegraph The Pioneer The Tribune Hindustan Times New Indian Express The Asian Age Deccan Chronicle Deccan Herald Afternoon Despatch & Courier The Hitavada Vijay Times Central Chronicle News Today 9 . The Parsi businessman Bhimjee Parikh imported the first printing press into Bombay as early as 1670. Hindi and English are published every day from India. The first vernacular newspaper in Mumbai was the Gujarati daily Mumbai Samachar. Newspapers increasingly use photographs to illustrate stories. Bengali newspaper Sangbad Kaumudi. Indian newspaper Industry has come a long way since then and now hundreds of newspapers in regional languages. Mumbai Samachar is still being published. Times of India and Statesman were amongst the first English language newspapers and are still being published. published from Calcutta was the first Indian Newspaper. published in 1822 by Fardoonjee Marzban. such as crosswords. they also often include comic strips and other entertainment. and is India's oldest newspaper.Over view of news iindustry and forecasts.

Over view of news iindustry 19) 20) 21) 22) 23) 24) Kashmir Times Ranchi Express Daily Excelsior The Assam Tribune Nayhind Times The Sentinel Business newspapers 1) 2) 3) 4) Economic Times Financial Express Business Standard Business Line Local newspapers Hindi 1) 2) 3) 4) 5) 6) Tamil 1) 2) 3) 4) Dina Thanthi Dinamani Dinamalar Dinakaran Dainik Bhaskar Jagran Naiduniya Rajasthan Patrika Amai Ujala Hindi Milan Malayalam 1) Malayala Manorama Gujarati 10 .

Over view of news iindustry 1) Gujarat Samachar 2) Sandesh 3) Divya Bhaskar Bengali 1) Anandbazar Patrika 2) Pratidin Telegu 1) Eenadu 2) Vaartha 3) Andhra Prabha Marathi 1) 2) 3) 4) 5) Sakal Loksatta Lokmat Maharashtra Times Tarun Bharat Kannada 1) Udayavani 2) Sanjevani Oriya 1) Pragativadi 2) The Samaja 3) Dharitri Assamese 1) Aji Punjabi 1) Daily Aji Urdu 11 .

Over view of news iindustry 1) Siasat Daily 2) The Inquilab 3) The Daily Milap Top Indian Newspapers 1) 2) 3) 4) 5) Times of India Hindustan Times The Hindu Indian Express The Telegraph Urban + Rural ('000's) Dainik Jagran Dainik Bhaskar Eenadu Lokmat Amar Ujala Hindustan Nos 2006 Rank 21165 20958 13805 10856 10847 10437 1 2 3 4 5 6 Urban + Rural ('000's) Dainik Jagran Dainik Bhaskar Eenadu Lokmat Amar Ujala Hindustan Nos 2005 Rank 2124 4 1737 9 1135 0 8820 1046 9 1055 7 1 2 3 7 5 4 12 .

Executive Director. Only 0. a leading global provider in best practices and marketing ideas for newspapers companies. Unlike in the West where the industry is being considered as a setting sun.34 per cent of India’s GDP is spent on advertisements. The conference began on a positive note with an assurance that newspapers in India are here to stay for some more time now. US. while the global norm is 1-2 per cent. “We see a tremendous opportunity in India as there are 360. Also. The conference was to introduce INMA to India. conducted its first South Asia two-day conference in the Capital. and at the same time. According to Earl J Wilkinson. the influx of foreign capital in India is 13 . to project India to rest of the world.000. INMA.Over view of news iindustry Daily Thanthi Dinakaran Rajasthan Patrika Malayala Manorama Times of India Mathrubhumi Ananda Bazar Patrika Gujarat Samachar Punjab Kesari Dinamalar 10389 9639 9391 8409 7502 7415 7295 6416 6302 5977 7 8 9 10 11 12 13 14 15 16 Daily Thanthi Dinakaran Rajasthan Patrika Malayala Manorama Times of India Mathrubhumi Ananda Bazar Patrika Gujarat Samachar Punjab Kesari Dinamalar 9445 1485 8651 7985 8092 6412 7215 6780 4427 4877 6 39 8 10 9 13 11 12 18 17 The International Newspaper Marketing Association (INMA). Indian newspapers still have a huge potential in terms of reach and thereby revenue.000 literate consumers who do not read newspapers.

Speaking on the topic ‘How to Unlock Value from the Newspaper Business’. The ad spend by print was $1. Senior Managing Partner and Chairman at Blackstone. WAN’s ‘World Press Trends. However. Investment in media is the highest. “Indian newspapers outperform most leading newspapers across the world. was a decent but unremarkable 9. for 2002-2006. and commanded 40-45 per cent of the advertising market.” he concluded. The five-year increase.48 per cent. the challenges ahead are to build deep distribution network and product innovation. which indicates a bright future for the print industry. released in June 2007 at the 60th World Newspaper Congress in Cape Town. 14 .372 billion. out of the total industry revenue of $4. He added that GDP was not an indicator of ad spends. and as a result. While in India it is 1. which would come through efficient use of technology and by offering better pricing. Gupta added that television ad spend had increased significantly over the last two decades.” Gupta explained. and I would say that there is enough headroom to invest more.7 per cent. showcased the fact that in 2006.4 per cent. and print at 36. Reach of TV is more than that of print. ad spends will move from metropolitan cities to semiurban cities.302 billion in television. it is 5. “Ad intensity in India is far too behind in media.6 per cent in the US.128 billion.30 per cent over the previous year.558 billion. The trend in India would be to move from more regional to more pan-India presence because of fund flow due to FDIs and the country’s population. Contrary to perceptions. but private consumption of a product was the right indicator. with TV at 54. Akhil Gupta. Hindi and vernacular media are reaching to audiences faster than their English counterpart.Over view of news iindustry one of the prime reasons for the Indian print media to be happy about.” Wilkinson is the moderator for all the sessions of the conference. as compared to that of the US.6 per cent. He said that television ad spend in India was $1. compared to an industry revenue of $3. provided a comparison between different media and their ad spends. which is an alternative investing company. the total circulation (515+ million) of paid-for dailies round the world rose by 2.

South America (4. Japan.Over view of news iindustry Stories of growth & decline The breakdown told the real story. India’s Newspaper Revolution (Oxford University Press. Five factors Professor Jeffrey’s scholarship on the growth of successful newspapers in a dozen Indian languages highlights a lively and buoyant situation where. The real story has been known for some years: populous and fast-growing Asia is the wonderland of newspaper growth. and Africa (1. exclamatory notice in the western press.18 per cent decline over five years.63 per cent. As for Europe.93 per cent and 53. The corresponding figures for India were 12. and India. to an extent. with its 10. the lion’s share of this 2. (South Korea.90 million). essentially.83 per cent in 2006 and by 2.20 per cent) made useful but more modest contributions to global growth.27 per cent growth in 2006. So it is developing Asia that is doing most of the running in this continent. They are: improved technology (which enables the production and distribution of larger numbers of 15 . 2000).’ 70 of the world’s 100 best-selling dailies are published in Asia.55 per cent).87 per cent drop in 2006.61 per cent). ‘World Press Trends’ minus developing Asia will look remarkably flat. India (88. with 630. is an exception to this trend. New Delhi.) Paid-for daily newspapers in China registered a 2. and 60 of them in China.42 per cent over five years. and. But there is an interesting story within the Asian newspaper growth story. most of its 0.10 million). as far as the story of the Indian language press is concerned.74 per cent growth came from the less developed countries of eastern Europe and. Unsurprisingly to newspaper people round the world. making it a 5.” But even in Japan. The story has attracted some wide-eyed. there is a splendidly insightful book by the political scientist Robin Jeffrey. daily newspaper sales dropped by 0. central Europe. It is in developing — not developed — Asia where paid daily newspaper circulation is growing.30 per cent global growth came from Asia (3. and Japan (69. They are followed by the United States (52. According to WAN’s ‘World Press Trends.63 per cent slide since 2002.10 million).30 million) and Germany (21.52 per cent increase over five years.9 [copies of] daily sales per thousand adults [compared with about 70 copies of daily newspapers for 1000 adults in India].59 per cent rise in 2006 and its 19 per cent growth over five years. against a background of a 15. The world’s three top countries in daily newspaper circulation are China (98. North America saw a straight drop of 1. against a background of a 5. Australia & Oceania (2.” as a WAN press release puts it. “The Japanese remain. five factors have been capitalised on over the past two decades. The European Union registered a 0.70 million).97 per cent in 2006. “the world’s greatest newspaper buyers.11 per cent).

power." The circulation of India's dailies consistently increased from 5. WANs annual statistical compendium of the newspaper industry.nothing more than a fashion. newspaper circulation is growing and new newspapers are being launched at a ‘remarkable rate’. Contrary to conventional wisdom.000 in 2001 to 7.8 per cent from 1. Hindi dailies accounted for more than 40 per cent of total daily circulation in India and English language dailies for just over 10 per cent. Not surprisingly given the enormous diversities of India. 16 .86 crore during 200105 even as global newspaper circulation increased 9. In fact.Over view of news iindustry more attractive newspapers). starting from low bases. notably Gujarati and Malayalam. an organisation that represents 18. with their estimated readership ranging from 8. "What we are seeing completely contradicts the conventional wisdom that newspapers are in terminal decline. steadily expanding literacy.493 dailies in 2001. Balding said.834 dailies in 2005. "The fashion of predicting the death of newspapers should be exposed for what it is -. Punjabi. up 22. based on common assumptions that are belied by the facts.000 in 2005.17 million. CEO of WAN.39. "Newspapers are doing far better than commonly believed." said Timothy Balding. Newspapers represent a 180-billion dollar industry. The circulation of Indian dailies jumped 33 per cent to over 7. that had a higher base decades earlier.91.41 million to 21. circulation growth within the Indian language press has varied considerably across languages and States. According to NRS 2006. according to World Press Trends.000 in 2003 to 7. There is growth also in those language sectors. better purchasing power. with more advertising revenues than radio. cinema.89. Newspapers in languages such as Telugu.29. the Paris-based World Association of Newspapers (WAN) said in a release.86.and survival-driven) publishing. Assamese. with India accounting for 1. the figures confirm that the industry is healthy and vigorous and is successfully dealing with increasing competition from other media.000 for the first time in history. and political excitement. and Urdu. all the top ten most read dailies in India were Indian language newspapers. magazines and Internet combined. have also achieved dynamic growth rates. aggressive (profit-. Daily newspaper titles surpassed 10.95 percent in the same period.29.000 newspapers. NRS after NRS has brought news that is music to the ears of the Indian language press.

159 n.463 29.360 90.833 n.360 130. 178. n. Gujarati Total Janmabhoomi Janmabhoomi Total Mid-Day Group Mid-Day Inquilab.202 130. n. Gujarati Lokprabha. n.a. 135. 225.a.326 28.a.986 n.Over view of news iindustry No. Marathi Samakaleen.a. n. of readers per newspaper Afternoon Afternoon Total Bombay Samachar Mumbai Samachar. Gujarati Total Express Group The Indian Express The Financial Express Loksatta.a.000 274. Urdu Mid-Day Gujarati Sunday Midday Total 110. 16.a. n.000 17 . Marathi Indian Express(Ahmednagar) Loksatta(Ahmednagar) Total Gujarat Samachar Group Gujarat Samachar.753 n.000 90.a.a.a.

THE TIMES OF INDIA 18 .a.a.a. Hindi Maharashtra Times.000 n. n. 332.a.166 103.000 52.a. n. n. n.a.564 332. 640. Marathi Total Vrut Manas Vrut Manas Total n.a.a.012 52. 536.a.846 n. n.a.Over view of news iindustry Navabharat Navbharat Total Navakal Navakal Total SAAMNA SAAMNA(MARATHI) Total Sakal Sakal-Mumbai Total The Asian Age Asian Age Total Times Group The Times of India The Economic Times Navabharat Times. n.564 n.

also publishes The Economic Times. It contained news from Europe. UP. 1838 as The Bombay Times and Journal of Commerce[4]. Jehu. The daily editions of the paper were started from 1850 and by 1861. the Americas. In the 19th century this newspaper company employed more than 800 people and had a sizable circulation in India and Europe. known as The Times Group. The Bombay Times and Journal of Commerce was launched as a bi-weekly edition. and the Subcontinent. It was after India's Independence that the ownership of the paper passed on to the then famous industrial family of Dalmiyas and later it was taken over by Sahu Shanti Prasad Jain of the Sahu Jain group from Bijnore. the Navbharat Times (a Hindilanguage daily broadsheet). the Bombay Times was renamed The Times of India. who resigned the editorship in 1950. Originally British-owned and controlled. its last British editor was Ivor S. the Kannada edition of the paper was launched in Bangalore. This company. and served the British colonists of western India. and was conveyed between India and Europe via regular steamships.Over view of news iindustry The Times of India was founded on November 3. called “private treaties” offering to take an equity stake in a company in exchange for advertising 19 . Published every Saturday and Wednesday. Ltd. It adopted its present name in 1861. along with its other group companies. In January 2007. The company has launched a controversial new business initiative. the Maharashtra Times (a Marathi-language daily broadsheet). Mumbai Mirror. Times of India is published by the media group Bennett. Coleman & Co.

Over view of news iindustry Notable people associated with TOI 1) Sahu Shanti Prasad Jain 2) Indu Jain. "The Right View") 6) Swaminathan Aiyar (columnist. "Jugular Vein." cartoonist. columnist. K. edit page 5) Tarun Vijay (columnist. "Swaminomics") 7) R. Laxman ("You Said It" editorial cartoon. "Dubyaman II") 4) Shashi Tharoor. chairperson 3) Jug Suraiya (associate editor. featuring the famous Common Man) 20 .

Over view of news iindustry GUJARAT SAMACHAR 21 .

Over view of news iindustry 22 .

Over view of news iindustry 23 .

It was started in 1931 by Chennai based Veradharajulu Naidu. Later when the free press journal collapsed in 1935 Sadanand lost the ownership of Indian Express after a long controversial Court battle with RNG.Sadanand. In 1933 The Indian Express opened its second office in Madurai and launched the Tamil edition Dinamani. and the Hindi daily Jansatta. The group has other publications such as Screen weekly. a national news agency. The Indian Express is owned by the Indian Express Group. which also owns other newspapers in India such as the Financial Express. But soon under financial difficulties he sold it to S. founder of the Free Press Journal. where blows were exchanged between some 24 . a newspaper focused on the Indian economy. It is published in all major Indian cities. and fiscal policies. After his death the group was split in 1999 among his family members into two with the southern editions taking the name The New Indian Express.Over view of news iindustry The Indian Express The Indian Express is an Indian newspaper owned by Ramnath Goenka. Sadanand introduced several innovations and reduced the price. but was later forced to sell part of the stake in form of convertible debentures to Ramanath Goenka due to financial difficulties. while the old Indian Express name was retained in the northern editions based in Mumbai with a prefix "The". History of the group Indian Express was started by an Auyurvedic doctor and Congress Party member Varadarajulu Naidu in 1932 at Chennai (then Madras) published by his “Tamil Nadu” press. the Marathi-language daily Loksatta. stock markets.

Over view of news iindustry of the parties[citation needed]. [citation needed] Also at that time it had to face stiff competition from a well established The Hindu and the Mail besides other prominent newspapers. This relocation also helped the Express obtain better high speed printing machines. Finally a year later RNG Ramanath Goenka to buy the rest of the 26% stake from Sadanand. helped considerably in re-launching the paper. After Ramanath Goenka’s demise in 1991. In later years Goenka started the Mumbai edition with the landmark Express Towers as his office when the Morning Standard was bought by him in 1944. and along with it the Gentleman magazine. Mount Road later to become the landmark Express Estates[citation needed]. The Delhi edition started was when the Tej group's Indian News Chronicle was acquired in 1951. In 1939 it also bought out Andhra Prabha. from Ahmedabad and Baroda. In 1990 it bought the Sterling group of magazines. Two years later to become it became the Mumbai edition of The Indian Express. while the Southern editions were grouped as Express Madurai Ltd. with Chennai as headquarters. two of the family members split the group into Indian Express Mumbai with all the North Indian editions. 25 . In late 1930s the circulation was no more than 2000[citation needed]. the 1965 Bangalore edition. another prominent Telugu Daily. and the paper came under Goenka's control who took the already anti-establishment tone of the paper to greater heights. by getting it printed temporarily at one of its Swadesimithran’s press and later offering its recently vacated premises at 2. and the 1968 Ahmedabad edition. Kannada Prabha (Kannada Daily) from Bangalore in 1965 and a Bangalore edition of the Telugu Daily Andhra Prabha. In 1940 the whole premises were gutted by fire. Later it gained the name Three Musketeers for the three dailies[citation needed]. The Hindu. while some claimed the Goenka had deliberately set fire to escape financial embarrassment.The Financial Express was launched in 1961 from Mumbai. which from 1953 became the Delhi edition of Indian Express. its rival. and Gujarati dailies Lok Satta and Jansatta in 1952. Later on editions were started in several cities like 1957 the Madurai edition.

Femina.000 copies. Hariharan. The current Executive Editor of The Economic Times is Rahul Joshi. Coleman & Co Ltd. 26 . and Filmfare. which also publishes The Times of India. The Economic Times has its offices in Mumbai outside Victoria Terminus railway station. India. is India's largest financial daily and the world's second largest financial daily[citation needed] after The Wall Street Journal. It is published by India's largest media group.Rahul Joshi is known for his mastery over the conception as well as expression of thought. launched in 1961. share prices. all of which is recycled. prices of commodities as well as other matters related to finance. the Navbharat Times. The Economic Times is characterised by its salmon-pink paper. Bennett. The Founder / Editor of the paper when it was launched in 1961 was P.S.Over view of news iindustry The Economic Times The Economic Times. It is sold in Mumbai. with a daily readership of over 650. (This company along with its other group companies is more popularly known as The Times Group). the Maharashtra Times. Its main content is based on the Indian economy. It is also the favourite newspaper among the city's business houses. and all the major cities of India.

and has a reputation for responsible journalism and for its stimulating editorial page.and reaches readers in over 800 towns across the country. Ninan.com. the Asian Management Review and Routes: the Gateway Magazine. Started in 1975 by the Ananda Bazar group in what was then Calcutta. Pune.N. and then bought by Mumbai-based financial investors.Chennai (formerly Madras).Over view of news iindustry Business Standard Business Standard is a financial daily from Business Standard Ltd (BSL). after which it began a phase of rapid expansion with the launch of new editions. The paper recently started its Sunday edition from three publishing centres. It has pioneered the ranking of the wealthiest Indians (in the Billionaire Club). Hyderabad. Bangalore. 27 . The Financial Times of London took an equity stake in BSL in 2004. Lucknow. The paper sells 143. and offers along with the paper free monthly magazines on motoring and aviation. The newspaper's website is business-standard. Ahmedabad. Bhubaneswar and Kochi .000 copies daily. the paper was hived off as a separate company in 1996. Indian Management. Chandigarh. New Delhi.Mumbai (formerly Bombay). Kolkata (formerly Calcutta). BSL also publishes several periodicals. The current editor is T. It is published from twelve centres in India . including BS Motoring. who was also an earlier editor of The Economic Times.

28 . It was this missionary zeal that made Sandesh a household name in Gujarat. Thus he was the pioneer of Sunday Supplements in Gujarati journalism. Present CMD and the Editor of Sandesh Shri Falgunbhai Patel joined the organization in 1979 after completing his MBA in USA. 1989. The Sandesh Limited is a listed and public limited company with Head Quarter at Ahmedabad. Since than it has flourished into 5 editions and has played a critical and vital role in the upliftment and welfare of five crore Gujaratis. His unique contribution was ‘Sunday Sanskar Poorti’ in Gujarati journalism. It covers the latest news and deals with the day to day situation with equanimity and fare judgment . Surat. foresight and business acuemenship changed the destiny of Sandesh and its circulation began to increase by leaps and bounds. Sandesh was a single edition newspaper published from Ahmedabad. Rajkot & Bhavnagar in 1985. Initially in 1923 Shri Nandlal Bodiwala started Sandesh daily on a small scale. that included many celebrities as columnists .Over view of news iindustry Sandesh Sandesh started its journey in the world of Journalism in 1923. Then under expansion programme new editions were launched Baroda. He was always in search of new talents and new ideas to make Sandesh a unique and dynamic daily. 1990 and 1998 respectively. But in 1958 when late Shri Chimanbhai Patel was at the helm of affairs . Till 1984. Sandesh provides information and entertainment through its supplements dealing with almost all the subjects. his vision .

sufficient for any further expansion Sandesh is selected by leading organizations all over India to advertise their products and services. philosopher and guide in the person of his beloved father. “The Sandesh Limited” thus became the first media house to become a public limited company But destiny sometimes plays cruel game and in March 1995 Shri Chimanbhai Patel succumbed to a massive heart attack and Falgunbhai lost his best friend. Distribution Network in the nook and corner of Gujarat Modernization and Upgradation of Printing Units. Since his father’s demise. Substantial Profits for the company and liberal dividends for the share holders. He took all the challenges with the help of his professional assistants with great skill and acuemenship. Falgunbhai had to shoulder additional responsibilities of editorial section in addition to his managerial duties . The company went public in 1994 with a premium of Rs. His noteworthy contribution to the progress of Sandesh can be summarized as under : • • • • • • Strict Quality Control.per share.. There is hardly any brand / services available in Gujarat which is not advertised in Sandesh. 29 . It was a sad sorrowful day for the entire Sandesh Pariwar . Construction of Sandesh Bhavan at Ahmedabad with all the modern facilities. The issue was oversubscribed by 15 times. 10/. Creation of All India Marketing Network.on the face value of Rs.90/.Over view of news iindustry His close collaboration with his father made a rare combination of wide experience and youthful dynamism that added a rare spirit of adventure and calculated business viewpoint in the development of Sandesh as a giant entity.

From Local events to International events.Over view of news iindustry NEWS CHANNELS News programmes have suddenly become hot property and are vying for attention with other popular programmes telecast in different channels. To cater this task. 30 . News has traveled a long way from the DD era. location and time. In this article. Now the private channels made the news an essential commodity like food. The strong point of all today’s news bulletins is their topicality. television soap to page3 news. glossy editing and high-quality visuals. Before 1990s. cloth and shelter. The biggest headache for launching a satellite channel is programme software for round the clock. the emerging electronic channels have always made an attempt to cover all the incidents irrespective of position. All major television broadcasters are including at least one news channel to their bouquet. breaking news to news analysis. These channels not only revolutionized the concept of news on Indian television but also changed the news formats. newsgathering is a major task for the 24-hour news channels. objectivity. Doordarshan had monopolized newscast on Indian television and also turned the news programs into a dowdy exercise. In this juncture. we have covered some significant changes in news broadcasting in India before and after the Gulf War. every happening comes under purview of news.

it maintains its position among the top three Hindi news channels in the country. Zee News is a strong contender for the number one position in the market. The group. is the oldest channel of Zee News Ltd and has taken giant strides ever since its inception in 1992. In North India. It has consistently won awards for its programming and marketing activities. the news and current affairs channel. It was the first 24-hour Hindi current affairs and news channel in the country. In spite of being the only pay channel in its genre. Its news and regional entertainment channel business was demergrd from it in year 31 . formed part of the BSE Sensex from 2000-2005. including awards at the EMMVIES 2004. Indian Telly Awards and The Indian Marketing Awards. as Zee Telefilms.Over view of news iindustry Top Indian Television News Channels 1) 2) 3) 4) 5) Doordarshan News NDTV Zee News Aaj Tak CNBC Zee News Zee News.

It was demerged from Zee Entertainment Enterprises ltd in 2006. [1] Besides that Zee News Ltd (ZNL) is a also a part of the Essel Group. Zee Bangla. and following are the list of channels that Zee News Ltd operates: Zee Business . Zee Marathi.[2]. Zee Gujarati. The specific channels operated by Zee News Limited are Zee News.Telugu General Entertainment Channel Zee Kannada . Zee Business.Gujarati General Entertainment Channel Zee Telugu .Punjabi General Entertainment Channel Zee 24 Taas 24 Ghanta Zee Talkies Zee News Limited (ZNL) de-merged from Zee Telefilms Limited on March 31st 2006 in pursuance of scheme of arrangement approved by the Hon. The company became a listed entity on January 10. Entertain. a 24 hour Bangla news channel is operated by a subsidiary company known as Zee Akaash News Private Limited. Our mission is to “Inform. Zee Kannada and Zee 24 Taas. Bombay High Court on 17th November 2006. which operates news and regional entertainment channels and is listed on stock exchange. 2007. Zee News Limited(ZNL) touches the lives of millions of Indians thorough a clutch of news and regional entertainment channels.Kannada General Entertainment Channel Zee Punjabi . Empower”.Bengali General Entertainment Channel Zee Gujarati .Over view of news iindustry 2006 to Zee News Limited and it was renamed Zee Entertainment Enterprises Ltd. Zee Telugu. 32 . Zee Punjabi.Marathi General Entertainment Channel Zee Bangla . 24 Ghanta. the first 24-hour Marathi news channel.

Africa. Zee News has been consistently winning awards for its programming and marketing activities. Since its inception it has consolidated its position in the country and in spite of being the only pay channel in its genre. a first for India. the news and current affairs channel of the ZNL. The Zee Business channel was launched in November . Besides updated news bulletins by the hour. Zee News. It has 1000 employees and had revenues of Rs 200 crore in FY 2006. Indian Telly Awards and The Indian Marketing Awards. Reaching millions of viewers in five continents. the channel revolutionised the way news was brought home to the viewers.1 position in the market. real estate. Aaj Tak 33 . Europe. Middle East and Asia Pacific. is the oldest channel of the bouquet and has taken giant strides ever since its inception in 1992. travel or leisure. Zee News created history in 1999 by becoming the 24-hour Hindi current affairs and news channel in the country. including awards at the EMMVIES 2004. won an award at the New York Festivals.Over view of news iindustry Zee News Limited also supplies content to the international broadcasting business of Zee in USA. Its programme The Inside Story on synthetic milk. 2004 and is already rated as the No 1 Hindi Business News Channel. In North India. Besides. corporate world. there is a lot to watch out for whether it is information related with the stock market. mutual funds. It has been winning the Consumer Award for the Best Business Hindi News channel for the last two years. it maintains its position among the top 3 Hindi News channels in the country. investments. Zee News is a strong contender for the No.

AIR (All India Radio) and The Times of India 34 . In the United States. Sun TV. while it is being offered as a pay channel in the overseas market. 1999 Aaj Tak is a 24-hour Hindi news television channel run by TV Today Network Ltd. Despite serving Infotainment. In a recent BBC/Reuters/Media Center Poll.Dainik Jagran. Aaj Tak is a free-to-air channel in India.Over view of news iindustry Type Branding Country Availability Founder Slogan Owner Key people Launch date cable television network Aaj Tak India India. Aaj Tak was voted the most trusted and most important news source in India surpassing even the Government sponsored channel Doordarshan and expansively beating news sources like Star News. it is available on EchoStar’s DISH Network. NDTV. Watched by some 45 million viewers in India’s cable and satellite universe. worldwide TV Today Network "Sabse Tez" India Today Group Aroon Purie (CMD) 31 December. Aaj Tak has been awarded Indian Television Academy’s Best News Channel award for six consecutive years. Aaj Tak is India’s largest privately owned news channel. Aaj Tak loosely translates as "Till Today" or "Up to the Minute".

Over view of news iindustry DD-News Channel Type Broadcast television network 35 .

DD News mounts several informative programmes on the General Budget. Panel discussions are held on topics of current affairs. 36 .in DD News is the first and the only terrestrial news channel in the country reaching approximately half of the population. art & culture are broadcast regularly. It is the undisputed leader in terms of absolute viewer-ship with about 50 per cent share among TV news channels. The bi-lingual (English and Hindi) DD News follows a half an hour dynamic wheel of programming. demystifying the economic terminology for the common people. sports. Doordarshan News gives extensive coverage to all important news events that taking place in India and abroad. The channel was launched in November.Over view of news iindustry Country Availability Founder Owner Key people Launch date Past names Website India National Govt. it has emerged as a force to reckon with in the fiercely competitive business of TV news channels. 2003 and within a year of its launch.ddindia. The visits of foreign dignitaries to India and the visits of Indian leaders abroad are also extensively covered.gov. The Budget speech of the Finance Minister is also telecast live. health. several programmes covering business. of India Prasar Bharati Priya Ranjan Das Munshi 1959 All India Radio www. The DD News Channel is run by the Doordarshan News Centre at the Asian Games Village in New Delhi supported by a network of 23 Regional News Units (RNUs) spread across India. Besides round the clock telecast of news bulletins.

8 Hindi Channel DD News DD News DD News NDTV Type Broadcast television network 37 . RNU Time Duration (Minutes ) 1 Bangalore 1030 hrs. (I) Metro Scan (Monday to Friday) S. Language English English English Channel DD News DD News DD News (II) State Scan (Monday to Friday) S. RNU Time Duration Language (Minutes ) 1 Lucknow 1730 hrs. 6. No.ddinews.No. No. 8 Hindi 2 Jaipur 1740 hrs. Kendras in North East with dedicated SNG for news feeds are: Shillong. 6 ½ 3 Guwahati 1044 hrs. Itanagar. 8 mts. 8 mts. Kohima. DD News also has a website – www. puts out stories on the various news events throughout the day.gov. in addition to their regional bulletins. 6 ½ 4 Bhubaneshwar 1052 hrs. Imphal. 5.in which. 3 Mumbai 1950 hrs. 6 ½ 2 Hyderabad 1037 hrs. which has greatly increased its capacity in giving live inputs from the news spots. 8 mts. 6 ½ Language Channel English English English English DD News DD News DD News DD News (III) Rajyon Se Samachar (Monday to Saturday) S. 8 Hindi 3 Patna 1750 hrs. including hi-tech gadgets like Satellite Phones and Video Phones are available for DD News. Agartala. besides streaming bulletins for two hours every day.Over view of news iindustry A dedicated Digital Satellite News Gathering System. RNU Time Duration 1 Chennai 1930 hrs. 2 Kolkata 1940 hrs.Aizwal The following RNUs produce news bulletins for the DD News channel for insertion in Metro Scan and State Scan and Rajyon Se Samachar.

38 . The parties parted ways after five years over issues related to editorial independence. As of 2006. founded in 1998. at 31%. Prannoy Roy. NDTV 24x7 held one of the largest market share.ndtv.[2] History After producing numerous news and current affairs programs including the highly successful "The World This Week". English/Hindi News) launched in February 1998. but the channel continued in Hindi. is India's largest private television production house.com NDTV (New Delhi Television Limited).000 employees producing news from over twenty plus locations nationally and internationally[citation needed]. STAR retained the STAR News brand. NDTV currently has more than 1. NDTV launched its own channels.Over view of news iindustry Country Availability Founder Key people Website India National Prannoy Roy Radhika Roy. NDTV 24x7 (English News) and NDTV India (Hindi News) and later launched NDTV Profit (Business News) and much later NDTV Good Times (Lifestyle). Narayan Rao www. NDTV formed a production agreement with Rupert Murdoch's STAR to set up India's first 24-hour news channel (STAR News.[3] Subsequently.[1] It was founded by its current chairman and director. among English news channels in the country.

As a public broadcaster. Everyone was waiting for the Friday night to watch ‘The World This Week’. Indian viewers also enjoyed the colored version of the Asian Games hosted by New Delhi in their drawing room. Doordarshan news bulletins were unable to provide the international news to the national viewers. and inculcating a sense of pride in Indians. The journey started as an experimental basis with a financial grant from UNESCO in 15th September 1959. To understand these changes. The coverage of major events and different occasions lend a big hand behind the infiltration of television signals to the nook and corners of the subcontinent. But one major drawback of television was that you could not enjoy the original colour of the objects because of black and white transmission. Doordarshan presented the news in naturalized manner. DD National channel was launched. which the regular DD news was failed to carry out. which looked out at the rest of the world. In 1989. First multicolor programme was the Prime Minister’s address to the nation from Red Fort in Delhi on India’s 35th Independence Day. this channel was confined to metropolitan cities. This was the only India-based programme. The aim of launching the National channel is nurturing national integration. After the Gulf War the media panorama has changed forever. The makeshift studio at Akashvani Bhavan in New Delhi was chosen for location of the experiment. DD Metro channel was added to provide an exclusive entertainment for the urban viewers. This program is ranked as one of the country’s finest and most popular television shows. In 1984. this had doubled by the end of 1985 and by 1990 over 90% of the population had access to television signals. As far as news is concerned. The ruling government had a strong hold on the television broadcasting. 39 . Daily one-hour program with a news bulletin was served to the Indian viewers. on community health. Objectivity had been the first casualty as news was invariably slanted to suit the party in power. In 1983 television signals were available to just 28% of the population. In the same day. The experiment started with one-hour program. education and traffic sense etc.Over view of news iindustry Indian Television Television in India is undergoing significant changes in the current liberalized environment. NDTV produces India’s first live televised coverage of the country’s general elections. All controversial issues were pushed under the carpet. citizen rights. it was launched exactly six years after the inception of television broadcasting. broadcast twice a week. Indian Government had taken all possible steps to expand the television broadcasting demographically and geographically. one needs to have some brief idea of the road covered by the television channels so far. The World This Week was the best current affairs programme on the international scenario and carried good stuff of news. In the beginning. The critical and commercial success of the coverage sets a new standard for Indian television. The news was liberated from the confines of the DD newsroom and gained in objectivity and credibility when New Delhi Television (NDTV) produced ‘The World This Week’ in 1988.

Over view of news iindustry Golf War – The Catalyst Post-1990 satellite television in India has become transnational in nature. Doordarshan was still ruled the most wanted area ‘news’. This ignition followed by Sony and a little later by domestic channels such as Eenadu. International satellite television was introduced in India by CNN through its coverage of the Gulf War in 1991. In February 1995. 40 . It coincided with the entry of multinational companies in the Indian markets under the Government policy of privatization. Still we remembered the sign-up message “Ye Thi Khabar Aaj Tak. P. In August 1991. Kijiye Kal Tak”. Entertainment programs had begun to occupy center stage in the organization’s programming strategies and advertising had come to be main source of funding. condensed daily news capsule Ankhon Dekhi. Doordarshan planned to sell some slots for news programme under sponsored category. Subhash Chandra’s Zee TV appeared in October 1992. This is the period when satellite channels concentrated on entertainment programmes for their respective channels. NDTV becomes the country’s first private producer of the national news ‘News Tonight’. Singh. In the same year. It is India’s first privately owned Hindi channel to cater the interest of Indian viewers. Besides that Nalini Singh’s five-minute fast paced. TV Today Network occupied a 20 minutes slot in DD Metro channel and aired a Hindi and current affairs programme ‘Aaj Tak’. This programme became popular for its comprehensive coverage and unique style presentation by Late S. Asianet and Sun TV. the first satellite channel beamed the signal to Indian subcontinent. TV Today Network’s Business Aaj Tak and Newstrack was aired on the Metro channel of Doordarshan. Richard Li launched Star Plus. Doordarshan had faced a stiff competition in news and public affairs programming with international channels like BBC and CNN. Doordarshan’s earlier mandate to aid in the process of social and economic development had clearly been diluted. Large number of viewers across India had been watching Aaj Tak as a daily habit because of its innovative style of news presentation. Intizar. which aired on the country’s government-owned Doordarshan set a new landmark for Indian television because of its on-the-spot reporting with pertinent visuals.

This televised conflict also sets a news benchmark for wartime journalism. This News and current affairs channel revolutionized the way news was delivered to the viewers. In the beginning of 1990s. TV18 produced a weekly business news program India Business Report for BBC World. Indian viewers had very limited options (like public service broadcaster Doordarshan. recipe shows. The other round-the-clock news channel. Private entertainment channels added some infortainment programmes to their Fixed Point Charts (FPC). StarTV and Zee-News. This emerging media powerhouse provided prime time television content to almost all leading satellite channels in India including BBC. Sony Entertainment Television.Over view of news iindustry Major Players Doordarshan’s monopoly was broken in 1992. the private channels offered only entertainment programmes. The live coverage of the battlefield helped to create a euphoria 41 . the media houses started to produce news magazines. comedy serials. the Murdochowned Star TV beamed its exclusively 24-hour news channels. cartoons. Zee. working towards a single goal of Sabse Pahle (Always First). entertainment magazines and news programmes for different channels. Keeping the demand of infotainment programmes in mind. India’s premier business and consumer news broadcaster and a leading media content provider. Zee Television jumped into the battlefield by launching the news channel Zee News in 1995. children programmes. After The India Show. MTV and Discovery. The entertainment programs include family drama. In this race to provide more news. common citizens witnessed how their brave Jawans fought despite in hostile conditions and watched the war front live by the exclusively news channels. movies. when private television channels infiltrated into the Indian boundaries and entertain the viewers as much as possible. musical concerts. The untiring exhaustive coverage of the Kargil war between India and Pakistan gained more publicity and attracted more viewers towards the electronic channel. Star Plus. BBC and CNN) for watching the television news. talk shows. the viewers had to watch Dordarshan and some international news channels like BBC or CNN. For televised news. non-fiction programmes etc. Television Eighteen India Limited (TV18) started India’s first ever entertainment magazine ‘The India Show’ on Star Plus in 1993. During the Kargil war. Star News in 1998. more information. Star made a contract of five year with Prannoy Roy-owned NDTV (New Delhi Television Company) to provide news content for this news channel. Since its inception Zee News has endeavoured to be the fastest to provide news.

After the huge success of news programme ‘Aaj Tak’. attack on Parliament. the man behind the highly successful ‘India's Most Wanted’ and Taun Tejpal. You might have noticed that the news channels are language specific. As time passed. In November 1999. courage and plenty of local flavour. ‘Aap Ki Adalat’ fame Rajat Sharma. TV18 entered into a 49:51 joint venture with CNBC Asia to launch CNBC India. in March 28. Within 11 months of its launch. The power of TV journalism was become more visible by the major sting operations like Operation West End and Shakti Kapoor Case. September 11 attacks. Sahara Samay. Some mega events apart from regular interesting items (such as Kandhahar hijack. Iraq war. The world’s largest family ‘Sahara India Parivar’ launched a 24-hour national Hindi news channel. With the expiry NDTV forayed into broadcasting business by simultaneously launching two 24-hour news channels. which targets the Indian diaspora across the world. This style of investigative journalism has brought about a change in the way we look at news. NDTV’s five years contract with Star group for outsourcing of news and related programming expired on March 2003. amidst new notions of editorial freedom. DD-News channel was launched on 3 November 2003. Every news programme draws the attention of large number of viewers but Kargil war attracts private broadcasters to invest more money in the broadcasting business by launching a news channel. NDTV 24X7 – English news channel and NDTV India – Hindi news channel. Keeping the demand of news in mind. It is the first ever city-centric satellite news channels covering 31 cities in India with their own city news bulletins. Aaj Tak emerged as India’s number one news channel and was awarded Best News Channel award from Indian Television Academy Awards. Godhra carnage and riots) have driven up the viewership. Afghanistan war. 2003. which later facilitated into collecting huge funds for the welfare of the families of Kargil martyrs. which covers India with insight. in December 2000. But DD’s news channel contains the round the clock news bulletins in Hindi/ English are also telecast twice a day on the National Network of DD National. and produces 12 hours of local content per day on this 24-hour satellite channel. Any unusual happening can be caught by the television camera anywhere form Rastrapati Bhawan to bedroom. Consequent to these decisions. TV Today group launched a 24hour Hindi news channel with the same name ‘Aaj Tak’. News crazy Indians received more news at faster speed from different channels. the Union cabinet approved the proposal to convert the DD Metro to DD news in a meeting held on 3 October 2003. editor-in-chief of Tehelka roped together and launched a free-to-air Hindi news and current affairs channel India TV on May 42 .Over view of news iindustry of patriotism among the Indian masses. TV18 is the sole program provider to CNBC India. Sohaib Ilyasi.

savings etc. We will stay away from graphic depictions of violence and sensationalism of news. The channel has been set up to cater to the vast Hindi-speaking audiences. It has set the pace for the growth in number of television channels by launching a 24-hour consumer channel in Hindi called ‘ Awaaz’. infotainment channel to news channel. news channels to business channel and Business channel to lots more. continues to be the medium of choice for India’s decision makers. shopping etc. NDTV launched this 24-hour business channel on January 17th.Over view of news iindustry 20. 2005. Another news channel was finally launched into the already cluttered news space in Indian television. chairman. India TV is not just a news channel. The muchawaited news channel hopes to set itself apart from the existing ones by setting new benchmarks of responsible journalism. Channel 7 developed every programme with a bid to cater to all types of audiences and not just pre-dominantly male audiences who get attracted towards news channels. set to create a fresh revolution in high-quality business news with the launch of NDTV Profit. Speaking on the occasion of the launch. We will uphold the viewer's right to correct information and their right to truth and verity. small businesses. 43 .” NDTV as a pioneer in Indian television news. it is a movement. affluent audiences across the country since 1999. This news channel focusses on empowering consumers on decision-making related to investment. already being targeted by a slew of news channels. stocks. just booming like sky as the limit. CNBC TV18. There is no saturation point in launching of news channel. said. which included personal finance. and verticals like health. All the programmes are catering to consumers across different walks of life. saving and spending. When we are talking about topicality. 2004. Entertainment channel to infotainment channel. Indian viewers had more expectations from this channel.. India TV. education & career guidance. variety of markets including commodity. India TV will set new benchmarks by maintaining international standards of responsible and credible news reporting. the only business channel. “We aim to change the way broadcast news reporting is being conducted in the country. Now the satellite channels become more topicality with international standard. Jagran TV Pvt Limited's news channel. Rajat Sharma. Channel 7 up-linked to the air on 27 March 2005.

Marathi. Kannada. They are neither completely entertainment channel nor exclusively news channel. ETV network is the source of rich entertainment of eight different languages. Some regional media leaders like ETV. has created 12 dedicated infotainment regional channels. they have followed the path of the Big brother (i. Kashmiri. They are following the middle path and claiming themselves an infotainment channels. Oriya. The Doordarshan regional satellite channels telecast major news programme with some entertainment programmes. Besides that ETV Network is a part of the well-established Ramoji Group. Bangla. The Regional channels relayed by all terrestrial transmitters in the state and additional programmes in the Regional Language in prime time and non-prime time available only through cable operators. The private channels televise through the state dominant languages. It has launched a number of Regional Language Satellite Channels (DD .13) and telecast programmes in Assamese. Gujarati. Asianet have a strong grip over the regional market. Rising advertising revenues and increasing numbers of viewers have provided the impetus for many big players to enter into the business. If you think about the private regional channels. Telugu. Those are: Telugu. one of the most popular entertainment channels in India broadcasting in Tamil. Bengali. Some major players tried their luck in different states.4 to DD . Gujarati. Bihar and Madhya 44 .e Doordarshan).11 and DD . Doordarshan televises programmes in Hindi and associate Official languages. Urdu. and Hindi to viewers in Uttar Pradesh. Oriya and Tamil. Zee Marathi. Zee television has three regional channels. Marathi. Malayalam.Over view of news iindustry Regional Leaders To cater the interest among the Indians. Star Network entered into Tamilnadu by launching Star Vijay. Zee Punjabi and Zee Bangla. Rajasthan. Kannada. Sun TV.

News channels attract more viewers beyond 45 . These channels are youthful and vibrant channels targeting students and women. TV 9 and Teja News) exclusively devoted to news programmes. besides that hardcore news stuff. They cannot ignore the regional news because of the stiff competition form the regional cannels. The regional news channels covers the entire spectrum of genre with specific programs on lifestyle. Now national news channels cannot confine its boundary to national level. train and air timings. These channels include three news channels. etc. its aspirations and its distinct socio-political character. and Sahara Samay Uttar Pradesh & Uttranchal. Let us think about the south Indian language Telugu. In this competitive market. Sahara Samay Bihar & Jharkhand. Sahara Samay has already managed to gain a loyal audience in India through a bouquet of National & Regional News Channels since its launch. channels are targeting specific viewers. Regional news channels are entering into the competition with a strong will power and also with an aim to portrait regional issues in national and international level. When we confine ourselves into news. besides giving user-friendly information on traffic updates. Sahara India Pariwar is proud to have five news channels as the bouquet of Sahara Samay. there are around twelve satellite channels are roaming around the sky with different taste and different flavour. fashion. Every ETV Network channel focuses exclusively on its audience’s unique cultural identity. food. career and city issues. city events. These channels are: Sahara Samay NCR. shopping. Sahara Samay Mumbai.Over view of news iindustry Pradesh. Conclusion Now the television industry becomes more specific. one song-based channels and rest are infotainment channels. education. Sahara Samay Madhya Pradesh & Chattisgarh. three channels (ETV2. sports. health and fitness.

when we will get satellite news channel for every major city in India. Those days are not far away. It will be extended its limit to every unwanted and hided corners of the society. News channels are booming just like sky as the limit. At last we can reach in the conclusion that anything. which is strange or disgusting.Over view of news iindustry their target by producing interactive and interesting programmes. With increased consumer preference for news programmes. Now news is not restricted to political happenings. There are no rigid rules. is a usually weekly magazine featuring articles on current events. Every channel needs to do an extensive research on different concepts and different themes to attract more viewers and in the same time more advertisers. which defines news. we can update ourselves about all the happening of our hometown. A newsmagazine. sometimes called news magazine. advertisements are the bread and butter for the channels. News magazines generally go a little more in- 46 . television news channels have grown faster than other niche channels. After all. NEWS MAGAZINES Photographers crowd around a starlet at the Cannes Film Festival. is news. Staying in abroad.

Over view of news iindustry depth into stories than newspapers, trying to give the reader an understanding of the context surrounding important events, rather than just the facts.

Major news magazines include: Der Spiegel (Germany) La Repubblica (Italy) Le Nouvel Observateur (France) Maclean's Magazine (Canada) Monocle (United Kingdom) New African (Africa) Newsweek (United States) India Today (India) Outlook (India) Frontline (India) The Bulletin (Australia) The Economist (United Kingdom) The Nation (United States) The Week (United Kingdom/United States) TIME (United States) U.S. News & World Report (United States) Veja (Brazil) WORLD (United States)


Over view of news iindustry


India Today is an Indian weekly newsmagazine, in publication since 1975. India Today is also the name of its sister-publication in Hindi. Aroon Purie is its editor-inchief from 1975, a position he has held continuously for the last three decades. It is part of the India Today group also founded in 1975 and which now includes 13


Over view of news iindustry magazines, 3 radio stations, 4 TV channels, 1 newspaper, a classical music label (Music Today), book publishing and India's only book club. With the publication of its 30th Anniversary issue in December 2005, the magazine which had commenced publication in 1975 with a circulation of 5000 copies, currently has five editions and a circulation of over one million copies with a readership of over 20 million. The group recently released a daily newspaper "Mail Today” The magazines run by the India Today are: India Today English Business Today India Today Hindi India Today Telugu India Today Tamil India Today Malayalam India Today Bengali Golf Digest (Indian Edition) Cosmopolitan (Indian Edition) India Today Travel Plus Design Today Harvard Business Review (Indian Edition) Today (A afternoon tabloid in Delhi) Mail Today (Daily Newspaper) Along with this, the group also comes out with several supplements for all their magazines. New magazines, including one called 'Wealth Today' are also on the anvil.


which owns the popular Hindi news channel Aaj Tak in December 2000. Other than Aaj Tak they also run three other channels – 'Headlines Today' an English language news channel. using a concept borrowed from CNN Headline News but in Hindi and Aaj Tak Dilli a local news channel for Delhi. TV Today. the group also controls TV Today. which has not been able to dent the lead of channels like NDTV. BUSINESS TODAY 50 . A Business news channel in collaboration with Bloomberg is also expected shortly. whose CEO is G Krishnan is a listed company whose shares are traded on the Bombay Stock Exchange and National Stock Exchange.Over view of news iindustry Apart from a number of publications. 'Tez' a snappy-format news channel.

BUSINESS TODAY commands the highest circulation and readership among all business magazines in India. is the largest-circulated business fortnightly in India. And then again. Currently.Over view of news iindustry Business Today was founded in 1968 by three students at Princeton University Jonathan Perel. Organized by students at Princeton University. it has set one benchmark after another in business reporting. it is the largest conference of its kind in the US and has been a perennial success throughout the recent decades. Ever since its inception in 1992. economy and society like never before. It’s the best report of the business topography of the newly liberalised India. Steve Forbes. Business Today is the largest student-run magazine in the United States. the Business Today International Conference provides a unique and valuable opportunity for college students to meet. Held in New York City each fall. As the wave of change sweeps business. interact. It brings together 150 students from across the US and around the world to discuss and share perspectives on relevant business issues. It was the first to do serious reporting on management theories. It is published twice a year with a distribution of well over 100. and to benefit from the knowledge and experience of current world leaders. BUSINESS TODAY. it’s the first to bring a whole new genre of business journalism—more upclose and more incisive. and learn from high level executives and political leaders. 51 . It takes its readers deeper to give a complete understanding of the world of business.in order to combat animosity and misunderstanding between college students and business executives. BUSINESS TODAY has ensured that its readers have all the necessary upgrades to challenge tomorrow. Today.000. and Michael Mims .

5 million in India. often highlighting opposing sections in negative light. Outlook claims a readership of 1. Outlook has also spawned the specialised magazines Outlook Traveller. Outlook Money and the Hindi Outlook Saptahik. investigative reporting has been the forte of the magazine. a close friend of Quattrocchi from the 1970's[1]. In early 2007 however.Over view of news iindustry OUTLOOK Outlook is an Indian weekly English newsmagazine in publication since October 1995. In 2007. it is now part of the Rajan Raheja Group. which may be very embarrassing to Congress President Sonia Gandhi. Outlook has been famous for many of it's sensational stories like the "Kargil Bungle" and the "Match Fixing controversy" but many view its editorial tilt as being against the right like the RSS . Outlook was leading in reporting on the Ottavio Quattrocchi arrest in Argentina. Vinod Mehta has been the founding editor-in-chief. 52 . Since its inception. Its main competitor is India Today. Originally owned by Hathway Investments Private Limited.

In the past few years. which attract the best minds from the corporate and economic world. Businessworld has now moved into other media platforms like publishing and events. ABP also publishes Ananda Bazar Patrika. emerging leaders and emerging concerns. and The Telegraph. it has focused strongly on understanding the meaning of Global India -. IT. Leveraging on its brand leadership. Businessworld has established itself as a magazine that offers incisive and high-quality reportage on economic and business affairs. It also co-owns Star News television channel along with Rupert Murdoch's Star Group. 53 . Its team of journalists and domain experts cover extensively trends and movements in markets such as telecom. biotech.its emerging sectors. The magazine's Most Respected Companies Awards and the BW-NID Design Award are considered as benchmarks of corporate excellence by Indian corporates. media and pharma and provide exclusive analysis on infrastructure.Over view of news iindustry BUSINESS WORLD Businessworld is part of the ABP Group. a widely popular Bengali daily. The Marketing Whitebook. and Businessworld Mega B-School Guide . Businessworld is the largest selling Indian business magazine. Understanding Behaviour. The Businessworld Roundtables and Great Place to Work seminars. the largest read English daily in the eastern region. Over a period of two decades. economy and the stock markets. and the only business weekly in the country. have become important forums to set agendas and address crucial issues. one of India's largest media groups and the brand leader in eastern India. Its recent publications include Doing Business in Asia.

On the other hand. or a relatively large audience within the public. Television and radio programs are distributed through radio broadcasting or cable. while a public address system in (for example) a workplace may broadcast very limited ad hoc soundbites to a small population within its range. with several channels compressed into one ensemble. When broadcasting is done via the Internet the term webcasting is often used. two or more organizations may share a channel and each use it during a fixed part of the day. Broadcasting forms a very large segment of the mass media. By coding signals and having decoding equipment in homes. often both simultaneously. Thus. Digital radio and digital television may also transmit multiplexed programming. for example BBC One and Two. The sequencing of content in a broadcast is called a schedule. through several channels (frequencies).Over view of news iindustry BROADCASTING Broadcasting is the distribution of audio and video signals (programs) to a number of recipients ("listeners" or "viewers") that belong to a large group. This group may be the public in general. the latter also enables subscription-based channels and pay-per-view services. A broadcasting organization may broadcast several programs at the same time. an Internet channel may distribute text or music world-wide. Broadcasting to a very narrow range of audience is called narrowcasting. 54 .

Over view of news iindustry News Portals Famous Internet news websites Jayed.Us (World Technology News) Yahoo News Google News CNN (worldwide) Fox news (USA only) MSNBC (USA only) AP (Associated Press) 55 .

and shopping portal. As per Alexa rating [1].[2] Rediff. blogging (Rediff iLand). matrimonial service (Rediff Matchmaker). Rediff is the No. hotel search. social networking (Rediff Connexions).com India. shopping. information. 5 Indian web portal. NASDAQ: REDF is a news. One of the notable features of Rediff are its breaking news stories. It has more than 250 employees. USA. It was founded in 1996 and is headquartered in Mumbai. job search.Over view of news iindustry Rediff. entertainment. India Abroad. classifieds. Rediff recently launched an AJAX based mail interface. Rediff products Rediff Mail: Web based e-mail which has around 43 million online users. video-music-photo sharing platform (Rediff iShare) and a community-driven knowledge base (Rediff Q&A). India with offices in New Delhi and New York. Rediff Bol: instant messenger with support for Hindi language[4] It also offers various other web based services such as web search. airfare search.com also offers one of the oldest and largest Indian weekly newspapers. It is the only India-based website to appear in first 100 websites. which it acquired in 2001. stock update and porfolio (Rediff MoneyWiz). 56 .[3] It offers unlimited free storage space.

We are 57 . Sify has become the market leader in most lines of business. with a range of products and services delivered over a common Internet backbone infrastructure. Fortune magazine. A key aspect is Sify being an enabler and catalyst of the Internet for positive change in India. We provide integrated end-to-end solutions for both corporates & consumers. Everything that Sify has done or achieved since we began commercial operations in April 1998 stems from our Purpose and Vision. Sify pioneered services and set standards for the Industry in diverse areas. It also enabled a virtuous cycle.Over view of news iindustry We are India's pioneer & leader in Internet. In doing this. performance. customer focus and standards along the way.a responsibility that we continue to carry. winning global recognition for its expertise. networking and eCommerce business model. selected Sify (then Satyam Infoway) as one of the world's ten hot technology companies to watch out for based on this innovative business model! From the start of commercial operations in April 1998. where each business supported the other. Sify is a leader in every line of business and has won national and international recognition for both market leadership and the quality of our services. while catalyzing the market to growth. Sify began by developing India's first TCP/IP network and offering multiple services on a common backbone infrastructure for an integrated Internet. in their December 2000 issue. and appropriate for catalyzing the growth of the Internet and networking in an infrastructure starved market. This was the first such business model in the world. Networking and e-Commerce services. and the first Indian Internet company to be listed on the Nasdaq National Market in the US.

with interconnectivity between multi location offices.Over view of news iindustry unmatched in Internet and network services expertise and technology. Sify also offers these services to overseas clients with the increasing availability of quality international bandwidth. Sify is the first and only company to receive this certification. Navi Mumbai in September 2000. This certification comes as a validation of trust placed in the company by over 650 corporate customers. Internet bandwidth. one in Tidel Park. Sify is India’s only ISO 9001:2000 certified service provider for network operations. Corporate Networking Services: Sify pioneered corporate networking services in the country and helped revolutionize business computing in India. Network.000sq feet at the Vashi Infotech Park. Sify was awarded the prestigious Frost & Sullivan Market Leadership Award for IP VPN markets for the year 2003. Chennai and the other in Electronics City. flexibility of platforms. Recently. The company was awarded the Frost & Sullivan Marketing Engineering Award for Business Development for 2001 in Data Center markets for its innovative approach to developing the market. Data center and Customer Care certified ISO 9001/2000: The company's Network services. Oracle. Sify now has two more such data centers. Chennai and Bangalore. who run their business critical applications as diverse as SAP. CRM and ERP solutions on Sify's backbone network. Consumer Services: 58 . Bangalore. First World-Class Level 3 Hosting Centres in India: To enable world class hosting services in India. Today. VoIP Solutions and integrated security solutions. Sify is the only company in the country to offer Disaster Recovery and Business Process Continuity between its major datacentres in Mumbai. BAAN. data center operations and customer support and has been certified ISO 9001:2000 for provisioning of VPNs. applications software and smooth transfer of data for corporates. Data Center Operations and Customer Relationship Management processes have been certified ISO 9001:2000. Sify commissioned the country's first Level 3 Internet Data Center of 20. with the best tools. software and processes in the business.

the news and much more. provides them with tools and channels to improve the quality of their lives. Empowering consumers online: In addition to connecting consumers to the Internet. Sify has also set up International Gateways and continually adds bandwidth to ensure faster downloads. well-designed interiors.000 home users for the service. interior decorating. iWays have redefined the standards for branded cyber café chains. Making the Internet available to the masses: iWay cyber cafes In keeping with its purpose of empowering Indians with the Internet. An ISO 9002 certified Customer Care Centre is also available around the clock to provide any assistance required. with broadband connectivity and promoted as a branded service. Sify has established a world-class network using the best of the equipment manned by a highly trained group of engineers. This initiative is helping bridge the digital divide with an ever-increasing number of Indians accessing the Internet for information. Sify's leading consumer portal. Thousands of users from over 3500 iWay cyber cafes across 158 cities in the country use this service. cars. air-conditioned. it is earning Sify as much revenue as a good business magazine in India does. Sify launched broadband services for the residential segment using fixed wireless broadband technology. travel. messaging. online portfolio management. Sify. chat.sify. Thousands of digital access lines enable Sify users get connected to the network easily.com. not only is the portal used by thousands of people. both directly and through cable operators.Over view of news iindustry Broadband connectivity for consumers: After successfully launching broadband connectivity services for corporate services. Sify launched the iWay chain of cyber cafes across many cities in India. In addition. is now a leading provider of broadband services in India. www. personal finance. and currently has over 200. with standardized. shopping. with more planned as the demand for them increases. sports. This spans the basic communication and search tools including email. 59 . a search engine to jobs. Sify Online Dialup Internet Access To ensure easy and reliable Internet Access. Today.the first ISP in India to make available such a service to it's consumers. the Sify Online Internet connection comes with a unique dialer called Intellidial. greetings. communications and entertainment in a cost-effective manner.

multimedia development. Sify has launched global Infrastructure Management Services aimed at international corporations having global IT infrastructure. From its global operations center in Chennai. and compliance with content standards like AICC and SCORM. Our competencies in content development include instructional design. caching servers. switches. simulation based training. E Learning for corporates and consumers: Sify eLearning is a comprehensive eLearning Solutions provider and brings worldclass technology. Sify’s services are based on a customized on-site / off-shore delivery model that aims at minimizing the risks of off-shoring infrastructure management processes while achieving targeted objectives such as cost savings. applications and managed security services. 60 . routers. applications.building customer confidence and trust. Sify eLearning’s services are targeted at corporates. Sify’s service portal allows customers to monitor information on their infrastructure in real time. and online reports through its service portal. servers. Sify’s service tools and processes are ITIL compliant. send periodic reports on the health of network infrastructure. and Learning Management Systems implementation. Sify’s services include the monitoring of critical elements of a company’s IT infrastructure such as servers. Sify will remotely monitor network infrastructure. which include – Custom content and courseware development. educational institutions and eLearning companies.Over view of news iindustry Global Infrastructure Management Services: Based on its rich experience in India. It offers a gamut of services. tools and content services to customers both in India and abroad with tie-ups with world leaders. quality assurance. performance consulting. load balancers and any other SNMP compliant device. Sify’s services include remote monitoring and management of networks. Sify’s infrastructure management services use best-of-breed carrier class network operations and conform to the highest global standards. provide incident alerts and reports. process improvement and service level enhancements.

Established over 160 years ago. with a turnover that is the highest in the country 61 . it has entered the 21st century as a complete media house. fashion etc. and The Economic Times among the top 3 English business dailies worldwide. In fact The Times of India Group accounts for 30% of the measured ad spend in the country. intelligentsia and the elite. The Times of India Group gives the highest reach among Indian decision makers.Over view of news iindustry The nation's leading media conglomerate with 45 dailies and periodicals in 3 languages and 108 editions from 9 centres and a combined readership of over 40 million. The Group also has a range of 9 Business2Business publications from The Economic Times catering to industry segments as diverse as machinery and polymers. In addition its 16 Special Interest offerings are targeted at groups of consumers ranging from photography to education to annuals on beauty. this group has entered the mainstream of Indian life in every possible way. A dynamic group. among the top 2 English broadsheets worldwide. We include in our stable The Times of India.

it has not only sought to bring news but to portray the country's changing social scene. Also saluted the best & the brightest at The Economic Times Awards for Corporate Excellence or the Brand Equity Quiz.com is the fifth most visited print news and media site from the US. a venture of Times Internet. includes over 55 websites and almost one billion page views a month. This portal will cater to the ever-expanding student community and learning experience. www.a spectrum from Times Utsav Consumer fairs to Education Events. carrying the same benefits of the physical coupled with interactivity which offers instantaneous communication options unlike anything ever seen before. The Times Group has created a galaxy of stars of different genres from Femina Miss Worlds and Femina Miss Universes all by products of Femina Miss India contests. offers Non Government Organisations .timesofindia. India's first portal site. The philanthropic arm of the group. Its publications are printed using state-of-the art technology at the country's most 62 . a bank solutions that empowers Indians & Non Resident Indians to make the best financial decisions. Your career counselor.indiatimes. institutions & others all over India. Times Music and Radio Mirchi entered this lineage.com. and played hosts to a galaxy of stars at the Filmfare Awards. As a publishing house. When infotainment became the buzz word Times Entertainment . With a network of over 50 offices across the country and a field force of 1000 the coverage of India is most comprehensive and perhaps unparalleled. Asia Pacific’s first electronic newspaper. Through its incisive editorials. An offshoot of its highly rated Economic Times Intelligence Group is timesofmoney.timesofindia. advisor.Over view of news iindustry It's new ventures include Times International Media Marketing with the role of attracting International business to India through a developmental approach. http://epaper. a platform to converge and address the country's developmental needs. The first Indian education portal for all education needs is here. Times New Media. The Times of India Group has effectively moulded public opinion and is indeed an accurate barometer of the nation today. Times Retail with Planet M outlets staging merchandise from music to designer watches. www. books & cafes.com offers a viable advertising option. It has touched the lives of its readers & consumers through Exhibitions & Fairs . International Media Representation represents select mainline and business publications worldwide. influencer and guide anytime anywhere.com. the Times Foundation.

and throughout European cinema programming schedule from the silent era until the 1960s when television news broadcasting completely supplanted its role. Australia and New Zealand). NEWSREELS A newsreel is a documentary film that is regularly released in a public presentation place containing filmed news stories. British. 63 .. and Commonwealth countries (especially Canada. Pathé would eventually merge with RKO.. The Times of India Group is the only media house to give advertisers maximum value for their money and minimum wastage..Over view of news iindustry modern printing presses. The range of publications. optimising the advertising budget.. the best in the world. offerings not only comparable to black and white but superior quality colour printing as well. helps advertising managers plan the ideal media mix. this form of film was a staple of the typical North American. Created by Pathé Frères of France in 1908. each with its own specific target audience.

Over view of news iindustry An example of a newsreel story is in the film Citizen Kane (which was prepared by RKO's actual newsreel staff). Many news organizations based in other media also distribute news online. 64 . Some news organizations. USA. North Carolina. An early leader was The News & Observer in Raleigh. How much they take advantage of the medium varies. ONLINE JOURNALISM Online journalism is reporting and other journalism produced or distributed via the Internet. such as the Gongwer News Service. use the Web only or primarily. which includes a fictional newsreel that summarizes the life of the title character.

Online journalism also leads to the spread of independent online media such as open ssDemocracy and the UK. such as mediastrike. An exponentially growing phenomenon. [1] Radio A. this sub-story was covered by a Seattle Post-Intelligencer article. rules the air waves at least for now As far as India is concerned. which stands for All India Radio. politics. Even before the Internet. By covering news. leading to more but narrower media outlets. On June 9. social and political picture of society.Over view of news iindustry The Internet challenges traditional news organizations in several ways. the blogosphere can be abuzz with news that is overlooked by the press and TV networks. A. 2006. The advertising on news Web sites is sometimes insufficient to support the investment. sports. Wikinews as well as allowing smaller news organizations to publish to a broad audience. 50 high frequency (SW) transmitters and 87 FM transmitters. entertainment.I.'s 11.000-word Rolling Stone article apropos of the 2004 United States presidential election.R. By June 8. Beyond the media networks. and vital events.R. They may be losing classified ads to Web sites. independent news sources have evolved to report on events which escape attention or underlie the major stories. weather. the blogosphere has taken reporting a step further. technology and perhaps other factors were dividing people's attention. With broadcasts in 24 languages and 146 dialects (home services). mining down to the experiences and perceptions of individual citizens. which are often targeted by interest instead of geography. has a network of 283 broadcasting centres with 146 medium frequency(MW) transmitters. and 65 . there had been no mainstream coverage of the documented allegations by President John F. the daily media shape the dominant cultural.I. In recent years. published June 1. Kennedy Jr. radio is AIR and AIR is radio. Apropos of this was Robert F. Kennedy's nephew.

the advertising revenue fell by 50% within a year! As destiny would have it. controls radio in India. Within 4 years. the Government in its wisdom. allowed private FM operators to 'buy' blocks (chunks) on All India Radio. prepare programming content. In 1993. 1999 was the historic day when the Government announced that 150 new FM channels would be licensed across 40 cities. 66 . history changed course once again.Over view of news iindustry another 10 foreign languages in external services. In June 1998 the Government. through its electronic media regulatory body Prasar Bharti. the Government auctioned licences for private FM channels to bolster the revenue. And the focus on metros was evident in the bidding. radio in the U. the Government-owned A.I. the Government of India did not permit private radio stations to broadcast in India. the Government gave the green light to privatize radio in India. A. book commercials from advertisers and broadcast the whole lot. But the next few years are expected to change the face of radio as a medium in India. And in 2000. decided not to renew contracts of private FM operators.'s coverage exceeds 90% of India. History was destined to change course once again. History of Indian Radio For more than 4 decades. grew by 15% even as television ad revenue slumped. This time. the FM Radio advertising & sponsorship business grew to Rs 93 crores with Times of India's Times FM & Mid-Day Group's Radio Mid-Day becoming the main (only?) players. Expecting to collect Rs 800 million from auctioning 108 licenses.I. Add FM radio and you have a formidable arsenal. Growth of Indian Radio In 2001. (1997-98). 'The highest bidder wins' was the order of the day. some of these players have started launching their channels. reaching over 98% of the people in the largest democracy of the world.R. As of now.R.A.S. Not surprisingly. the government had to actually face mass withdrawal of bidders because of the huge license fee. July 6. A handful of serious bidders chose to remain. In 2001. Then history changed its course.

Over view of news iindustry History is set to repeat itself once again. (Private TV players have taken 5 years to corner 50% of the TV ad rupee.a 12 fold increase over 2001 ! And the market share of private radio stations is expected to increase (from 0% in 2001) to 80% within 6 years of their entry. TV ad spend grew at an annual compounded rate of 30% for 8 years after privatization. ad spend on radio is expected to grow at a higher annual compounded rate of 45% over the next 5 years. ) By 2007. just like they did for Indian television. (This compares extremely favorably against the projected growth rate of 15% for total ad spend. radio is expected to follow the growth curve of the television industry.) 67 . which grew rapidly following the entry of private players. With privatization. while TV penetration more than doubled. ad spend on radio is expected to touch Rs 12 million . In comparison. Private players will unlock the latent potential of Indian radio.

Over view of news iindustry Future Projections 68 .

) Here is a list of companies have defaulted – • New Media Broadcasting • Observer Network • Nimbus Communications • Bollywood Broadcasting • Dhun Radio • Dream Radio • Hind Broadcasting • Indigo Radio • Kismat Radio • Magic Radio 69 . there are speculative bidders. (The government has collected nearly Rs 180 million from these defaulters. The following companies have been issued licenses• Entertainment Network India Ltd (13 cities . The Ministry of Information and Broadcasting has completed the bidding process for 101 FM channels in 40 centres for a total value of Rs. coverage will extend to 60%. Chennai and Mumbai) • Udaya TV • Hitz FM Radio India Pvt Ltd • Radio Mid-Day West India Ltd (Mumbai).Times of India Group) • India FM Radio Pvt Ltd (Delhi) • Radio Today (Delhi. Mumbai and Kolkata) • Music Broadcast Pvt Ltd • Sun TV • Millennium Broadcast Pvt Ltd (Delhi. • Vertex Broadcasting (Dabur Group) Wherever there is 'license raj'. AIR expected to earn Rs 530 crores from the first-round auction of 101 FM stations in 40 cities. This is a recurring income which is expected to grow at 15% every year. • Mid-Day Radio North (India) Ltd • Mid-day Broadcasting South (India) Ltd.Over view of news iindustry State of Radio in India - 2002 The future is FM FM Radio is present in 128 cities. This is evident from the number of defaulters who have not paid their commitment monies. has a footprint which covers 30% of Indian population. As per current plans. FM Radio bidding has had its share of speculative bidding. 425 crores.

Lucknow (July 2001) 2) Radio City .Chennai (Sept 2001) 4) AIR FM 2 . (Times Radio) 1) Radio Mirchi . (Star Radio) 1) Radio City . 2001) 2) Radio Mirchi . And finally.Bangalore (June 2001) C) All India Radio FM 2 1) AIR FM 2 . 2001) 3) Radio Mirchi .Kolkata (Sept 2001) 3) AIR FM 2 .Mumbai (Sept 2001) 2) AIR FM 2 . the following Radio Stations were launched in 2001 A) Entertainment Network (India) Ltd.Pune (End of Feb 02 ) B) Music Broadcast Pvt Ltd.Indore (4th Oct.Over view of news iindustry • Modi Entertainment Network • Neffs India.Delhi (Sept 2001) 70 .Ahemedabad (20th Dec.

internet. news channels. news channels on television. We are intending to find out changes in behavior of customers towards news papers and the reason behind consumer preferences for particular news paper against other ways of getting news. Customer can get news from various options like news paper. Statement of the problem To study the overview of news industry and various sources of getting news (news papers. radio etc. Research methodology 3. Introduction Nowadays many new ways for capturing news have entered into the market and the competition has increased in this industry.Over view of news iindustry Research Methodology 1. news magazines. 2. internet etc. hence we are going to carry out research for this and the main instrument for this response will be a questionnaire.1 Sampling Design Population consists of 1) Business class people 2) Students 3) Others 71 .) 3.

Over view of news iindustry 3. Ordinal Data.4 Research approach Descriptive 3.e. why.7 Research design a) Design strategies: We have selected descriptive approach for our research as in our case managerial problem is clearly defined and we actually want to find out what.5 Techniques used in research approach Survey method 3. Interval data. how of the topic.2 Sample size – 100 3. b) Measurement: We will use the all the type of the data i.3 Type of sampling Quota sampling 3. and Ratio data.6 Sampling unit Individuals 3. nominal data. 72 .

 Availability of funds: Questionnaire has an advantage of low cost even when the population is large.1 Primary data collection Primary data collection was based on following techniques:   Structured questionnaire for the customer. Questionnaire requires shorter durations with more reliable and dependable results.2 Secondary data collection Secondary data collection was based on following method: 73 . Nature.8. Rating Scale.8 Data collection 3. Multiple Choice Response Scale. scope and object of enquiry: The nature of sampling was random which requires data to be statistically quantified. Likert Scale.Over view of news iindustry c) Scaling Design: In the questionnaire.8. Our objective was to conduct various types of researches like exploratory and descriptive. we will use various scales like Multiple Choice Single Response Scale. we will use normal distribution curve 3.  3. we were able to make efficient and effective use of resources to get adequate data. As students we had limited resources and by selecting questionnaire as instrument of data collection. And Numerical Scale d) Data Presentation: we will use Simple Frequency Table Histograms and Cross Tabulation for representation of the data e) Analysis of Data: For the testing of the Hypothesis. Time Factor: compared to other method. So all these factors led to the selection of questionnaire as the sampling instrument.

Over view of news iindustry    Articles from magazines Articles from News paper Articles on web-site Analysis of Data Quota sampling Sample size – 100 Students -25 Employee – 25 Professionals – 25 Retired – 25 Preference for source of getting news Rank 1 2 Student News Channels News papers Employee News channels News papers Professional News papers News channels Retired News papers News channels 74 .

75 .Over view of news iindustry 3 4 News magazines News portals News magazines News portals News magazines News portals News portals News magazines News papers DO you read Newspaper? From all quota we have concluded that only 16% of employee do not read news paper.

of readers 80% 60% 40% 20% 0% 0% Y es No S tude nts Y es No 16% 0% Y es No 0% Y es No 100% 84% 100% 100% E m p lo y e e s P ro fe s s io n a lsR e t ire d s C a te g o r y Which Newspaper you prefer to read? 76 .Over view of news iindustry R e a d N e w s p a p e r? 120% 100% No.

3 0. Economic times get second.6 % of readers 0.5 0.2 0.4 0. Business Standards get third and Indian Express get last preference.Over view of news iindustry From the graph we can say that “Times of India” get first preference.8 0.7 0.1 0 Times of India Economic Times Times of India Times of India Indian Express Business Standard Times of India Economic Times Economic Times Indian Express Economic Times Indian Express Indian Express Business Standard Business Standard Business Standard 48% 40% 32% 24% 16% 12% 24% ss 36% 28% 24% 20% 24% 72% 64% 12% 8% Students Employees Professionals Retireds Ca te gory 77 . Preference 0.

4 12% 0.6 26% 0.2 1 0.Over view of news iindustry How frequently you read particular news paper? People generally read news paper daily. Fre que ncy 1.2 0% 0 Daily Sometimes Whenever available Never 100% 100% 100% % of readers 0% 0% 0% Daily Daily Sometimes Whenever available Never 0% 0% 0% Sometimes Whenever available Never Daily 0% 0% 0% Sometimes Whenever available Never R etireds Students Em ployees Profes s ional 78 .8 68% 0.

of readers 7% 0 6% 0 5% 0 4% 0 3% 0 2% 0 1% 0 15-30min 15-30min 30-60min 30-60min 15-30min 30-60min 15-30min 30-60min >60min <15min >60min <15min >60min <15min <15min 0 % >60min 0 % 0 % 0 % %0 2% 0 4% 4 3% 6 4% 0 2% 8 2% 0 1% 2 1% 2 1% 6 7% 0 5% 2 4% 8 S dn tu e ts E p ye m lo e s Ct g r a e oy Poe s n l r f s io a R tir d e es 79 . T eS e t im p n 8% 0 No.Over view of news iindustry How much time you spend for reading newspaper? Students spend less then 15 min for reading news paper while employee and professional spend 15-30 min and retired people spend 30 -60 min for news paper.

Over view of news iindustry Criteria for preferring particular Newspaper For quality of content most preferred news paper is Economic times. 80 .

3 0 5 4.7 2 Times of India Indian Express Economic Times Business Standard Gujarat Samachar 3.6 4 3 3.5 1 2 3 4 2.2 4.5 3.82.Rate 0.6 Over view of news iindustry Students 2. 81 Category Times of India Indian Express Economic Times Business Standard Gujarat Samachar Professionals Retireds Times of India Indian Express Economic Times Business Standard Gujarat Samachar Times of India Indian Express Economic Times Business Standard Gujarat Samachar 4 3.43.7 3 1.2 3.9 Quality of Content Gujarat Samachar and Times of India has highest Speed for capturing latest news .5 4.5 4 4 .5 4.5 Employees 2.2 4.5 2.

8 4.4 3.5 1 3 4.54.6 3.5 4 3.5 3.2 2.5 4.2 0 Over view of news iindustry Students Times of India Indian Express Economic Times Business Standard Gujarat Samachar 3.5 2.53.9 2.9 2.2 4.1 2.5 Speed Category 82 Times of India Indian Express Economic Times Business Standard Gujarat Samachar Professionals Retireds Times of India Indian Express Economic Times Business Standard Gujarat Samachar 3.6 3.5 4.Rate 0.7 Employees Times of India Indian Express Economic Times Business Standard Gujarat Samachar 3.53.9 2 3 4 5 1.5 .

5 1 2 3 1.6 .75 3.5 3 3 2 3.6 3 3.Rate 0.5 3.5 4.5 4.75 Times of India Indian Express Economic Times Business Standard Gujarat Samachar Accuracy Times of India has the best accuracy in its news.8 3.5 2.43.2 1. Category 83 Times of India Indian Express Economic Times Business Standard Gujarat Samachar Professionals Retireds Times of India Indian Express Economic Times Business Standard Gujarat Samachar 3.5 2.63.8 4 0 Over view of news iindustry Students 2.8 Times of India Indian Express Economic Times Business Standard Gujarat Samachar Employees 2.14.3 3.6 2.1 3.

1 2.Rate 0.6 4 3 4 .5 3.5 4.5 1 2 3 5 4 3.5 0 Over view of news iindustry Students 2. Category 84 Times of India Indian Express Economic Times Business Standard Gujarat Samachar Professionals Retireds Times of India Indian Express Economic Times Business Standard Gujarat Samachar 1.5 2.42.6 3.9 Times of India Indian Express Economic Times Business Standard Gujarat Samachar Supplements Economic Times and Gujarat Samachar has the best supplements.5 2.5 3.7 4.9 3 3.8 2.4 1.3 3 4 3.9 1.8 Employees Times of India Indian Express Economic Times Business Standard Gujarat Samachar 2.

Over view of news iindustry News Channels Do you watch news on Television? Watch News Channels 120% % of readers 100% 80% 60% 40% 20% 0% Yes 0% No 12% Yes No Employees Yes 0% No Yes 0% No 100% 88% 100% 100% Students Professionals Retireds Category 85 .

News Channel liked most 36% 40% 35% 28% 30% 24% 25% 20% 12% 15% 10% 5% 0% NDTV DD Zee Aaj 36% 27% 14% 23% % of readers 32% 28% 24% 16% 32% 28% 24% 16% NDTV NDTV NDTV DD DD DD Students Employee Professionals Retired Category 86 Zee Zee Zee Aaj Aaj Aaj . NDTV get second preference and Zee News get the third preference.Over view of news iindustry Which news channel you Prefer? Form the graph we can say that AajTak is overall the most preferred news channel.

of viewers 100% 60% 16%12% 12% Sometimes Whenever available Never Daily Daily 100% 0% 0% 0% Sometimes Whenever available Never Daily 0% 0% 0% Sometimes Whenever available Never Retireds Students Employees Category Professional How much time you spend for watching news on television? 87 . Frequency 1.8 64% 0.4 24% 0.2 0 Sometimes Whenever available Never Daily No.6 36% 28% 0.2 1 0.Over view of news iindustry How frequently you watch news channels? Most of the people watch news channels daily.

Over view of news iindustry From all quota most of the people spend less then 1 hour for watching news channels. T eS e t im p n 6% 0 % of viewers 5% 0 4% 0 3% 0 2% 0 1% 0 2-3hr 1-2hr 2-3hr 1-2hr 2-3hr 1-2hr <1hr >3hr <1hr <1hr >3hr 0 % 0 % 0 % 1-2hr 2-3hr >3hr <1hr 2% 0 1% 8 2% 0 8 % 1% 2 0 % >3hr 4% 4 3% 6 4% 6 3% 6 4% 0 3% 2 4% 8 4% 0 S dn tu e ts E p ye m lo e P fe s n ls ro s io a R tire s e d C teg ry a o 88 .

45 4.85 2.5 4.8 4 3 3.55 4.8 6 5 4 Rate 3 2.6 4.8 4 3.1 3.3 2. Quality of Content 4.8 ZEE news ZEE news Students Employees Professionals Retireds Category 89 ZEE news ZEE news DDnews DDnews DDnews Aaj Tak Aaj Tak DDnews Aaj Tak Aaj Tak NDTV NDTV NDTV NDTV .7 2 1 0 4.35 3.Over view of news iindustry Criteria for watching particular News Channel AajTAk is the best channel for its quality of content as per graph.

5 1 0.36 4 3.7 4.5 Rate 3 2.5 0 DDnews Aaj Tak NDTV ZEE news DDnews Aaj Tak NDTV ZEE news DDnews Aaj Tak NDTV ZEE news DDnews Aaj Tak NDTV ZEE news Retireds 4.5 4.23.5 4 3.7 4.5 4.4 Students Employees Professionals Category 90 .1 3.6 4.Over view of news iindustry DD news has still the highest credibility and also AajTak has good credibility.2 3.5 2 1. Crediblity 5 4.13.6 3.8 4 4 3.

5 1 0.5 4 3. Speed 5 4.5 4 3.5 0 DDnews Aaj Tak NDTV ZEE news DDnews Aaj Tak NDTV ZEE news DDnews Aaj Tak NDTV ZEE news DDnews Aaj Tak NDTV ZEE news Retireds 2.58 3.5 2 1.3 3.5 4.8 4.5 Students Employees Professionals Category 91 .Over view of news iindustry AajTak is the best for its speed of capturing the latest news.5 3 Rate 2.3 4.1 3.5 3 4 3.33.8 3.1 2.5 2.

8 3.5 3.1 3.Over view of news iindustry AajTak is also best in live video coverage Live Video Coverage 6 5 4 Rate 3 2.6 2 1 0 DDnews Aaj Tak NDTV ZEE news DDnews Aaj Tak NDTV ZEE news DDnews Aaj Tak NDTV ZEE news DDnews Aaj Tak NDTV ZEE news Retireds 4.6 3.24.8 3.6 4.8 3 2.6 2.3 4.9 3.8 4.43.7 Students Employees Professionals Category 92 .

Over view of news iindustry INTERNET DO you access internet for getting news? From results of all quota we can say that professionals and employees has highest no. Access Internet for News 80% 70% 56% 60% 44% 50% 40% 30% 20% 10% 0% Yes No Students 64% 36% 72% 68% % of accessors 28% 32% Yes No Yes No Yes No Employees Professionals Retireds Category 93 . of accessors for getting news through internet.

Over view of news iindustry Which website you prefer? Employee generally prefer Rediffnews and students prefer Indiatimes forgetting news 94 .

Over view of news iindustry Pee e c r f r ne 7% 0 6% 0 5% 8 % of Accessors 5% 0 4% 0 3% 7 3% 0 2% 5 2% 1 2% 0 1% 4 1% 1 1% 0 India Express India Times Rediff news 7 % India Express India Express India Express India Times India Times Rediff news Rediff news Rediff news India Times Samachar Samachar Samachar Samachar 1% 1 2% 2 1% 9 1% 3 2% 2 2% 5 2% 5 0 % 0 % S dn tu e ts E p ye m lo e s P fe s n ls ro s io a R tire s e d C te o a g ry How frequently you visit particular website? 95 .

Fre que ncy 70% 60% 44% 50% 40% 20%24% 30% 12% 20% 10% 0% Sometimes Whenever available Never Daily 60% 36% 36% 28% 0% Sometimes Whenever available Never Sometimes Whenever available Never Daily Daily 32% 28% 24% 16% 0% Sometimes Whenever available Never Retireds Daily 24% 16% % of accessor S tudents E m ployees P rofes sionals Ca te gory 96 .Over view of news iindustry People generally access internet whenever available or sometimes for getting news.

1 3.5 Rediff news India Express India Times Samachar Rediff news India Express India Times Samachar Rediff news India Express India Times Samachar Rediff news India Express India Times Samachar Retireds 0 4.5 4 4 4.5 1 0.3 4.5 2 1.6 3.5 4 % of Accessors 3.5 3 2. Quality of Content 5 4.2 3.Over view of news iindustry Criteria Prefered for visiting particular website From the results it is concluded that India times is the best news portal for its quality of content.4 3 4.8 4 Students Employees Professionals Category 97 .4 4.3 4 4.5 4 3.

4 3.5 4.4 4.3 4.2 2.5 3.5 1 0.54.5 4.2 4.5 4.5 Students Employees Professionals Retireds Category 98 .5 3.5 Rediff news India Express India Times Samachar Rediff news India Express India Times Samachar Rediff news India Express India Times Samachar Rediff news India Express India Times Samachar 0 2.5 3.8 3.5 4 3.5 2 1.2 4 % of Accessors 3.Over view of news iindustry IndiaTimes is also best in its credibility among people.5 3 2. Crediblity 5 4.

5 4.Over view of news iindustry India times and Samachar are the best for its speed.4 4.1 4 3.5 4.5 4. Speed 6 4.5 4.6 4.8 4.8 4.7 2 1 India Express India Express India Express India Express India Times India Times India Times Rediff news Rediff news Rediff news Rediff news India Times Samachar Samachar Samachar Samachar 0 S tudents E ployees m P rofessionals R etireds C ategory 99 .2 4.6 3.5 5 % of Accessors 4.2 3 3.5 4 3.

5 1 0.5 4.8 3.2 4 % of Accessors 3.Over view of news iindustry India times and Rediff news are best for its specific categorized news.4 4 3.5 3.8 Students Employees Professionals Retireds Category 100 .5 Rediff news India Express India Times Samachar Rediff news India Express India Times Samachar Rediff news India Express India Times Samachar Rediff news India Express India Times Samachar 0 2 3.4 3.6 4. Specificity 5 4.5 3 2.5 2 1.4 3.6 4 4.5 3 3 3 4.

7 4.5 Rediff news India Express India Times Samachar Professionals 4 Retireds Rediff news India Express India Times Samachar 4.2 .5 4.84.2 4.5 4.% of Accessors Rediff news India Express India Times Samachar 4.5 4.7 0 1 2 3 4 6 Over view of news iindustry 5 4.6 Rediff news India Express India Times Samachar 3.5 Students 4 4.64.9 3 Employees Woeld wide Availablity Category 101 3.

Over view of news iindustry News Magazines Do you read news magazines? Read News Magazines 80% 68% 70% 60% 50% 32% 40% 30% 20% 10% 0% No Yes 72% 76% 64% 36% 24% % of readers 28% No No Yes Students Employees Professionals Retireds Category Which news magazines you prefer to read? 102 Yes Yes No .

Over view of news iindustry Preference 50% 45% 40% 33% 35% 28% 30% 22% 25% 17% 20% 15% 10% 5% 0% India Today Outlook Business Today Business World 42% 37% 26% 21% 16% 11% 5% Outlook India Today India Today India Today Business Today Business World Business Today Business World Outlook Outlook Business Today Business World 21% 32% 22% 22% 45% % of readers Students Employees Category Professionals Retireds How frequently you read a particular News Magazine? 103 .

% of readers 20% 30% 40% 50% 60% 70% 80% 10% 8% 40% 20% 0% Daily Sometimes Whenever available Never 32% 0% 40% Daily Sometimes Whenever available Never 32% 28% 0%

Over view of news iindustry

Students Category


40% 36%

Employees Professionals Retireds

0% 0% Daily Sometimes Whenever available Never

Daily Sometimes Whenever available Never




Over view of news iindustry

Criteria preferred for reading particular News Magazine

Quality of Content
5 4.5 3.9 3.9 4 3.7 3.4 3.5 3 2.5 2 1.5 1 0.5 0 India Today Outlook Business Today Business World India Today Outlook Business Today Business World India Today Outlook Business Today Business World India Today Outlook Business Today Business World 4.6 4 4.3 3.4 3.7

4 4 3.5

4 4 4 3.5

% of readers


Employees Professionals Retireds Category


% of readers 0.5 1 3.9 2 3 4 1.5 2.5 4.5 0 India Today Outlook Business Today Business World 3.8 5 3.4 3.4 3.5 3.3

Over view of news iindustry

Students India Today Outlook Business Today Business World 3.3 Category

4.3 4.3 4


3.43.5 3.5

Employees Professionals Retireds

India Today Outlook Business Today Business World

India Today Outlook Business Today Business World

4 4 3.5 3.5

4 1 2 3 4 5 Over view of news iindustry 3.3 4 4 4.1 Accuracy Cate gory 3.5 4 India Today Outlook Business Today Business World 4.6 4.7 India Today Outlook Business Today Business World Students 4.5 4.5 107 4.5 2.5 0.5 2.1 ndia Today Outlook ess Today ness World Detailed Information 3.4 3.5 Employees Professionals Retireds ndia Today Outlook ess Today ness World 3.9 3.5 1.9 4 3.3 4.5 ndia Today Outlook ess Today ness World 3.5 ndia Today Outlook ess Today ness World India Today Outlook Business Today Business World 3.5 4.5 4.5 4 India Today Outlook Business Today Business World .5 3.9 3.% of readers % of readers 5 4.3 0 1 2 3 0 3.7 4.2 3.5 0.4 3.7 3.3 4 4.5 1.8 4 4 4.7 3.

5 2.9 3.4 3.5 1 2 3 5 1.7 3.7 3.5 4.7 Accuracy 3.4 3.5 0 India Today Outlook Business Today Business World India Today Outlook Business Today Business World 3.% of readers 0.3 4 4 3.5 .5 4.9 3.9 4 3.8 4 4 Employees Professionals Retireds 108 India Today Outlook Business Today Business World India Today Outlook Business Today Business World 3.5 Over view of news iindustry Students Category 4.

3 1.5 4.% of readers 0.5 1 4.5 2.3 2 3 2.8 Category Specific Area 3.5 3 4.6 India Today Outlook Business Today Business World 5 Over view of news iindustry Students 2.5 .63.5 4 3.8 4 Employees Professionals Retireds 109 India Today Outlook Business Today Business World 3.53.5 3 India Today Outlook Business Today Business World 3.5 0 India Today Outlook Business Today Business World 3.

but it should improve its quality of supplements because is is only one area where its lake something.  DD news is government owned channel and very old. It should also improve accuracy of news.  Gujarat Samachar is very old newspaper so its credibility is very high but it should improve its quality of content of news.Over view of news iindustry Recommendations News paper  Times of India is good in all criteria like quality of content. Still today there are so many homes which do not have cable connection in television. So DD news has lot many viewers and it has good credibility but it lakes in Live video coverage and quality of content.  NDTV has its particular group of viewers. In this two area it need to be improve. So it need to improve in this area. speed etc.  Indian Express should improve its quality of content and accuracy of news. In this two area Indian Express get very less preference. News channels  From the above graphs and results we can say that AajTak is the best news channel in all attributes and criteria. So it is on top condition. So it should try to improve its target market and should aim new market by adding some extra types of news in its current channel. credibility. 110 .  Zee news is good at live video coverage but should try to improve its credibility for getting top position.

 Internet has so much market potential because of very less competition in market.  The main reason for less awareness is less availability of the news magazines.  From above results and findings we can say that business today is the best news magazines among all other.Over view of news iindustry News portals  News portals have not so much awareness among the people.  Samachar is good at speed and specificity but it should concentrate on quality of content and credibility among people.  IndiaExpress should also improve its credibility and quality of content. Very less part of the population access internet for getting news.  India today is also good but it need to improve in reliability and specificity of content of yhe news for getting top most position. News magazines  News magazines have less awareness among the people so first they should try to improve their awerness by advertising and more availability.  Business world need to improve in almost all the attribute but mostly it should try to improve accuracy and detailed information.  Every news portal should first try to increase awareness about internet as source of news among people by more advertising. 111 .

com  www.com  www.com  www.com  www.in  www.com  www.in  www.com  www.com  www.businessstandard.ndtv.wikipedia.com  www.google.com  www.businesstoday.com  www.Over view of news iindustry Bibliography  NRS 2006  www.outlook.businessworld.sandesh.com  www.gujaratsamachar.indiatoday.ddindia.com 112 .indiatimes.gov.com  www.rediff.com  www.com  www.samachar.com  www.zeetelefilms.auditbureau.org.indiaexpress.yahoo.

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