Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India




DECLARATION

I, herby declared to the best of my knowledge and belief that the
summer training report entitled as ³Corporate Sales & Feedback´ for
Bharti Airtel Ltd. being submitted to the partial fulfillment of Business
School of Delhi, has not substantially the same one, which has already
been submitted for Post Graduate Diploma in Management of any
other academic qualification at any other university or examination in
India.

I, Shailendra Kumar Prajapati hereby declare that all this work
purely done by myself on a primary data and it is totally free from any
biasness to any individual or any group of people.

(Shailendra Kumar Prajapati )









Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India



ACKNOWLEDGEMENT

ǮA¢knuvI¢ug¢n¢nI I: an a¡Iǡ un¢ ¢an v¡II¢ gIII :Ianza:
vIIIuuI n¢anIng a vu¡u un II¢ uII¢¡ Ianu un¢
¢an nak¢ a :InµI¢ ¢xµ¡¢::Iun uI g¡aIIIuu¢Ǥǯ

Industrial training is an integral part of any post graduate diploma program
and for that purpose I had joined a company what else can be as good as Bharti
Airtel Ltd, India¶s premier telecommunication enabling company .

I take the opportunity to express my gratitude to all of them who in some or
other way helped me to accomplish this challenging project in Bharti Airtel Ltd .
No amount of written expression is sufficient to show this my deepest sense of
gratitude to them.

I thank my Institute who has given me an opportunity to show my skills. I also
thank all my nearer and dearer ones without whose support this project would not
been possible.
I would like to thank Elevate Marketing Pvt. Ltd , which allow me to do this
project in Bharti Airtel Ltd .
I am very thankful to external guide Mr. Monaj Kumar Sharma (Team
Leader and Mr. Rahul Sharam (Asst. Manager) Bharti Airtel Ltd. NRD HUB
Neta jee Subhash Place Pitampura Delhi .






Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India



I am deeply grateful to Prof. Yashpal Roop Kaur, Prof Rajesh Kumar &
Prof Yogendra, Faculty (Department of Business Management), Business
School Of Delhi, Gr. Noida for their everlasting support and guidance on the
ground of which I have acquired a new field of knowledge. The course structure
created for this curriculum has benefited with the inclusion of recent development
in the organizational and managerial aspects.


I am thankful to all the member of Bharti Airtel Ltd. which has given me
valuable information in the part of my project.
Above all I would like to thank all contacted persons of firm who took out
valuable time to answer my queries and gave me full information related to my
project.
I extend my sincere gratitude towards my parents, who have always
encouraged me and gave suggestions as how to work on project. They always
stand by me in solving all my queries. Their support has always motivated me.
Above all it gives me immense pleasure to thank authors of various books who
indirectly helped me in gaining knowledge about insurance industry.




(Shailendra kumar Prajapati )







Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India





COMPANY CERTIFICATE

TO WHOM IT MAY CONCERN«..

This is to certify that Shailendra kumar Prajapti, a student of ³Business
School of Delhi´ undertook a project on ³Corporate Selling And Feedback For
Airtel´ at Bharti Airtel Ltd.

Mr. Shailendra Kumar Prajapati has successfully completed the project under
the guidance of Mr. Monaj Kumar Sharma (Team Leader). He is sincere and
hard working student with pleasant manners.

We wish all success in him future endeavors.

Signature with date
(Name)
(Designation)
(Company Name)






Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India


























Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India


Bharti Tele-Ventures
Bharti Tele-Ventures is one of India's leading private sector providers of
telecommunications services based on an aggregate of 28,692627 customers as on
September 30, 2006, consisting of 27,061,349 GSM mobile and 1,631,278
broadband & telephone customers
The businesses at Bharti Tele-Ventures have been structured into three individual
strategic units (SBU͛s) ʹ
1) Mobile Services
2) Broadband And Telephone Services (B&T)
3) Enterprise Services
The Mobile services group provides GSM mobile services across India in 23
telecom circles, while B&T business group provides broadband & telephone
services in 94 cities. The Enterprise Services group has two sub-units ʹ carriers
(long distance services) and services top corporates. All these services are
provided under the Airtel brand.
Bharti Enterprises has been at the forefront of technology and has revolutionized
telecommunications with its world class products and services. Established in
1976, Bharti has been a pioneering force in the telecom sector with many firsts and
innovations to its credit.
Bharti provides a range of telecom services, which include Cellular, Basic,
Internet and recently introduced National Long Distance. Bharti also manufactures
and exports telephone terminals and cordless phones. Apart from being the largest
manufacturer of telephone instruments in India, it is also the first company to
export its products to the USA.
Bharti is the leading cellular service provider, with a footprint in 16 states covering
all four metros. It has over 12 million satisfied customers





Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India


Bharti Enterprises has successfully focused its strategy on telecom while
straddling diverse fields of business. From the creation of 'Airtel', one of India's
finest brands, to becoming the largest manufacturer and exporter of world class
telecom terminals under its 'Beetel' brand, Bharti has created a significant
position for itself in the global telecommunications sector. Bharti Tele-Ventures is
today acknowledged as one of India's finest companies, and its flagship brand
'Airtel', has over 12 million customers across the length and breadth of India.
While a joint venture with TeleTech Inc., USA marked Bharti͛s successful foray
into the Customer Management Services business, Bharti Enterprises͛ dynamic
diversification has continued with the company venturing into telecom software
development. Recently, Bharti has successfully launched an international venture
with EL Rothschild Group owned ELRO Holdings India Ltd., to export fresh Agri
products exclusively to markets in Europe and USA



"What other operators have achieved in one to two years, Bharti has done in just over a month. In July
2002, one out of every two people buying a mobile across India chose AirTel. We are truly proud to be
spearheading the mobile revolution in the country."
- Sunil Bharti Mittal, Chairman, Bharti Tele-Ventures in 2002









Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India


Vision



BY 2010 AIRTEL WILL BE THE MOST ADMIRED BRAND IN
INDIA:


LOVED BY MORE CUSTOMERS.


TARGETED BY TOP TALENT.


BENCHMARKED BY MORE BUSINESS.






Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India


AIRTEL
Airtel comes to you from Bharti Tele-Ventures Limited - a part of the biggest
private integrated telecom conglomerate, Bharti Enterprises. A consortium of
giants in the telecommunication business. In it's six years of pursuit of greater
customer satisfaction, Airtel has redefined the business through marketing
innovations, continuous technological up gradation of the network, introduction
of new generation value added services and the highest standard of customer
care.
Bharti is the leading cellular service provider, with an all India footprint covering
all 23 telecom circles of the country. It has over 12 million satisfied customers.
Cellular telephony was introduced in India during the early 1990s. At that time,
there were only two major private players, Bharti (Airtel) and Essar (Essar) and
both these companies offered only post-paid services. Initially, the cellular
services market registered limited growth.
Moreover, these services were mostly restricted to the metros. Other factors such
as lack of awareness among people, lack of infrastructural facilities, low standard
of living, and government regulations were also responsible for the slow growth
of cellular phone services in India.
Although the cellular services market in India grew during the late 1990s (as the
number of players increased and tariffs and handset prices came down
significantly) the growth was rather marginal. This was because the cellular
service providers offered only post-paid cellular services, which were still
perceived to be very costly as compared to landline communications.





Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India


Following this realization, the major cellular service providers in India, launched
pre-paid cellular services in the late 1990s. The main purpose of these services
was to target customers from all sections of society (unlike post-paid services,
which were targeted only at the premium segment).



















Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India

Bharti·s Mission
To be globally admired for telecom services that delight
customers.

We will meet global standards for telecom services that delight customers
through:

ͻ Customer Service Focus

ͻ Empowered Employees

ͻ Cost Efficiency

ͻ Unified Messaging Solutions

ͻ Innovative products and services

ͻ Error- free service delivery




Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India

Board of Directors
The Board of Directors of the Company has an optimum mix of Executive and Non-Executive
Directors, which consists of three Executive and fifteen Non-Executive Directors.
The Chairman and Managing Director, Mr. Sunil Bharti Mittal, is an Executive Director and the
number of Independent Directors on the Board is 50% of the total Board strength. The
independence of a Director is determined on the basis that such director does not have any
material pecuniary relationship with the Company, its promoters or its management, which
may affect the independence of the judgment of a Director.

The Board members possess requisite skills, experience and expertise required to take
decisions, which are in the best interest of the Company.

The composition of the Board is as under:
Sunil Bharti Mittal
Rajan Bharti Mittal
Akhil Gupta
Rakesh Bharti Mittal
Chua Sock Koong
N. Kumar
Kurt Hellstorm
Donald Cameron
Paul O͛Sullivan
Professor V.S. Raju
Pulak Chandan Prasad
Bashir Abdullah Currimjee
Gavin Darby
Syeda Imam
Ajay Lal
York Chye Chang
Paul Donovan
Arun Bharat Ram




Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India


Corporate structure



















Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India


ACHIEVEMENTS
First to launch Cellular service on November 1995.
First operator to revolutionaries the concept of retailing with the
inauguration of AirTel Connect (exclusive showrooms) in 1995.
First to introduce push button phone in India.
First to expand it's network with the installation for second mobile
switching center in April, 1997 and the first to introduce the Intelligent
Network Platform First to provide Roaming to its subscribers by forming an
association called World 1 Network.
First to provide roaming facility in USA. Enjoy the mobile roaming across 38
partner networks & above 700 cities Moreover roam across international
destinations in 119 countries including USA, Canada, UK etc with 284 partner
networks.
BHARTI announces aggrement with VODAFONE marking the entry of the
World's Largest Telecom Operator into India
Bharti Enterprises and AXA Asia Pacific Holdings Limited announce
Partnership for a life insurance joint venture in India




Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India

Airtel Launches future factory - Centres of Innovation to Incubate
Pioneering Mobile Applications
16 states, 600 million people. Only India's leading mobile service offers you
the truly 'freedom-packed' Prepaid!
It is also the first company to export its products to the USA.



BHARTI announces agreement with VODAFONE
marking the entry of the World's Largest Telecom
Operator into India

Vodafone to invest approximately Rs. 6,700 crores (approx. USD 1.5
bn.) to acquire around 10% in Bharti Tele-Ventures Ltd.
Bharti Enterprises, SingTel and Vodafone to take Bharti Tele-Ventures
Ltd. to unassailable leadership position in India
The largest single foreign investment ever in the history of India
The largest investment in the Indian telecom sector




Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India

Bharti establishes its supremacy in the Indian telecom market, having
attracted Asia͛s best ʹ SingTel, and now world͛s best ʹ Vodafone.
Bharti set to gain global leadership in the telecom sector
Bharti Enterprises continues to hold shareholding and management
control in Bharti Tele-Ventures.















Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India


Awards for the year 2006-2007
BHARTI AIRTEL DRAWS TOP HONORS AT THE MIS ASIA IT EXCELLENCE
AWARDS 2006


BHARTI AIRTEL AMONG THE TOP 10 BEST PERFORMING COMPANIES
IN THE WORLD ACCORDING TO BUSINESSWEEK IT 100 LIST.


SUNIL BHARTI MITTAL IS THE ͞CEO OF THE YEAR͟ AT THE FROST AND
SULLIVAN ASIA PACIFIC AWARDS 2006 AND BHARTI AIRTEL BAGS
͞WIRELESS SERVICE PROVIDER OF THE YEAR͟ AND ͞COMPETITVE
SERVICE PROVIDER OF THE YEAR͟.


BHARTI TELE-VENTURES IS THE ͞BEST INDIAN CARRIER͟ AT THE
TELECOM ASIA AWARDS 2006.





Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India


AirTel: Appropriating the value of 'expression'


Over the last couple of years, the market has grown considerably, with deeper
penetration and wider usage of voice and data services, accompanied by much
higher competitive intensity," Atul Bindal, chief marketing officer, Bharti
TeleVentures, expands on this. "In this context, differentiating merely on network,
coverage and SMS is just not enough. You need to go beyond all the rational
identifiers - which are prerequisites in any case - and connect at a deeper level.
We needed a strong differentiator in an increasingly commoditized and crowded
market. We found this differentiator in a core human truth that defines our
category - which is that there are moments when you need to make your point,
when you need to be heard. Expressing and communicating are perhaps two of
the most basic emotions. AirTel enables you to make your point in the most
expressive way, anytime, anywhere. The campaign is towards owning this
through 'Express yourself.' We believe 'Express yourself' allows us to connect at
a deeper level and create a long-term platform for the brand."

For AirTel, the challenge also lay in presenting a unified 'face' to the consumer.
This assumes significance when viewed in the light of the company's pre- and
post-paid communication, which, in the past, had been treated very differently.
Brand image, as a result, was being driven in two different dimensions. "Brand
AirTel is a category leader straddling completely different market segments such
as consumer, business and corporate, as well as different voice, data and
payment platforms," says Bindal. "'Express yourself' enables the brand to unify
and connect across the entire base of our existing and prospective customers."





Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India



One of the most obvious benefits of owning a property such as 'candid
expression' (and 'Express yourself') is the expansive nature of the thought. "The
moment you have as broad a canvas as 'Express yourself', it becomes easy for
anyone working on the brand to come up with new ideas and executions. That's
what makes a good campaign idea," observes Rediff's Prashant Godbole, who,
along with creative partner Zarvan Patel, conceived the campaign. This is just the
proverbial tip of the iceberg, Patel adds. "We will be taking the idea forward in
many different ways in the forthcoming work," he informs. Patel also credits his
creative team for "fleshing out the idea".




In October 2002, Magic led the market, with 30% of the market share. Bharti
claimed that its strategies were one of the most ambitious experiments ever in the
Indian pre-paid cellular telephony market. However, given the increasing
competitive pressure, doubts were being expressed regarding the ability of Bharti's
marketing initiatives to help Magic retain its 'Magic' in the future.








Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India


AIRTEL BROADBAND
Bharti Televentures is the fixed line operator business of Airtel. In the recent
branding exercise, all the services have been offered under the Airtel brand. Data is
the next driver for growth. This is clear to the operators who have belatedly
realized the implications for having a pie in all the segments of
telecommunications. Hence Bharti ventured in the broadband market.
However, the main contention in the broadband market is the price offering which
includes the bandwidth costs as well as the cost of laying down the copper wire.
Typically, in the mentality of the profit making exercise, Airtel has so far focused
only in those areas where it perceives that a huge market is present. However, I
still hold that their thrust should be in smaller towns and cities where BSNL would
ultimately usurp their potential customer base. It seems that their fancily paid
MBAs haven¶t really understood the success of BSNL who focused on the B and C
class cities where it has drawn unparalleled support despite the lousy customer
experiences. This is because of the absence of any other operator.
The current offerings by Airtel does not really enthuse a potential customer who is
looking at sustained data transfer. It is the classic case of having something better
than nothing.
Add to the lousy customer care that Airtel is slowly perfecting, it is staffed with
people who usually land up in their jobs with little idea of their job profile. The so-
called Tech engineers have often been unable to help a customer who is facing
issues with the connectivity. I have read first person accounts for the same.







Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India


AIRTEL·s ENTERPRISE SERVICES
The company is a part of Bharti Enterprises, and is India's leading provider of
telecommunications services. The businesses at Bharti Airtel have been structured
into three individual strategic business units (SBU¶s) - mobile services, broadband
& telephone services (B&T) & enterprise services. The mobile services group
provides GSM mobile services across India in 23 telecom circles, while the B&T
business group provides broadband & telephone services in 90 cities. The
Enterprise services group has two sub-units - carriers (long distance services) and
services to corporates. All these services are provided under the Airtel brand.
Our Services:
Voice Services
Mobile Services
Satellite Services
Managed Data and Internet Services
Managed e-Data Services










Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India


AirTel launches VQE (Voice Quality Enhancer)
for the first time in Kolkata.
Introducing VQE (Voice Quality Enhancer) for the first time in Kolkata. VQE is a
revolutionary new system that spectrally reduces background noise. It eliminates
acoustic echo, adjusts speech levels in both directions and does away with low or
distorted speech so that every word of your's can be heard clearly, wherever you
may be speaking from.

The VQE technology has been sourced from Tellabs of USA, world leaders in
Voice Quality technology. Some of the prominent GSM operators using Tellabs
solution in the world are SingTel, Bell South, Telstra, BT Cell etc. The Tellabs
noise reduction technology removes high background noise from the wireless side
of the call thus delivering near wireline clear call quality
on mobile phones. The Tellabs 3000 series of voice-quality enhancement echo
technology also eliminates the complexity of acoustic echo generated by digital
mobiles and hands free kits.

So go ahead. Express yourself and feel the difference on Kolkata's only Non-Stop
2.5G Network




Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India

SERVICE NAME
TYPE OF
SERVICE
DESCRIPTION
PREPAID
CHARGES
(Rs.)
POSTPAID
CHARGES
(Rs.)
Calling Line
Identification
Presentation (CLIP)
Automatic only
for new
acquisitions
Displays the callers number
on your mobile phone
screen
Rs. 25
Dial-a-service
Automatic only
for new
acquisitions
Users can call to get certain
information and service.
For instance, Dial 604 for
Infotel, Dial 131 for Railway
info. These call numbers
are available in the phone
book
Rs. 2.40 per
minute
Rs. 2 per minute
WAP
Automatic only
for new
acquisitions
download exclusive
contents from Airtel's WAP
site
Per content
download
Per content
download
GPRS & Masala
Automatic only
for new
acquisitions
Access internet on the
move and download
exclusive contents from
Airtel's WAP site
GPRS Charges -
Rs 600 per
month
GPRS Charges -
Rs 600 per month
646 Calling charges
Automatic only
for new
acquisitions
Users can call into this
voice recognition service
and listen to jokes, movie
gossips, download
ringtones etc
Rs. 6 per minutes Rs. 6 per minutes
VAS SMS Charges
Automatic only
for new
acquisitions
Content offered by media
companies like Indiatimes,
Rediff, Yahoo fall into this
category
Rs. 3 per




Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India

AIRTEL SERVVICES
AIRTEL NEWS
Bharti Airtel inks USD 400 million network expansion contract with
NOKIA
.
Bharti Airtel limited: Q2 cash profit exceeds Rs. 1,600 crores, PBT
crosses Rs. 1,000 crores.

Bharti Airtel is amongst India͛s Most Admired Knowledge enterprises in
2006.

Sunil Bharti Mittal receives ͚The Honorary Fellowship͛ from IETE.


Notice of postal ballot for seeking consent of the shareholders on
scheme of amalgamation of Satcom Broadband Equipments Limited and Bharti
Broadband Limited with Bharti Airtel Limited.


Bharti Airtel to Observe Silent period from October 1, 2006.




Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India


PROMOTIONAL STRATEGY

After the liberalization of the Indian Telecom Sector in 1994, the Indian cellular market
witnessed a surge in cellular services. By 2005, there were a total of 12 players in the market
with the five major players being Bharti Tele-Ventures Limited (Bharti), Bharat Sanchar Nigam
Limited (BSNL), Hutchinson-Essar limited (Hutch), Idea Cellular limited (Idea) and Reliance
India Mobile (RIM) (Refer Exhibit I).
All the players except RIM offered services based on the Global System for Mobile (GSM)
technology. RIM provided services based on Code Division Multiple Access (CDMA) technology
as well as GSM.

As competition in the telecom arena intensified, service providers took new initiatives to woo
customers. Prominent among these were - celebrity endorsements, loyalty rewards, discount
coupons, business solutions and talk time schemes. The most important consumer segments in
the cellular industry were the youth segment and the business class segment. The youth
segment was the largest and fastest growing segment and was therefore targeted most heavily
by cellular service providers.
Bharti Tele-Ventures adopted celebrity endorsement as its chief promotional strategy. By 2004 it
emerged the unprecedented leader commanding the largest market share in the cellular service
market. (Refer Exhibit II). Hutch implemented the celebrity endorsement strategy partially,
relying primarily on its creative advertising for the promotion of its brand. BSNL, on the other
hand, attracted the consumer through its low cost schemes. Being a state owned player, BSNL
could cover rural areas, and this helped it increase its subscriber base. Reliance was another
player that cashed on its innovative promotional strategies, which included celebrity
endorsements and attractive talk time schemes. Idea, relied heavily on its creative media
advertising sans celebrities.








Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India

















Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India


RAHMAN TUNE CROSSES AIRTEL·S
EXCLUSIVITY BARRIER

October 04, 2002

Cellular service provider AirTel seems to have hit the right note with its new
commercial starring musician A R Rahman. The commercial which is currently on
air has a beat which also doubles up as a ringtone which is ostensibly available
only to AirTel users. But the interesting part is that the ringtone is being flaunted
not just by AirTel customers but by customers of rival service providers like BPL,
Orange and Dolphin as well!
³We did expect the tune to catch up but this has really exceeded our expectations,´
admits Bharti Cellular¶s chief marketing officer (western region) Pratik Pota.
Overall, he explains, it is a great advertising product for AirTel and works like a
³walking, talking brand ambassador.´

The ringtone which is also the jingle for AirTel¶s TV commercial, is proving to be
a potent advertising tool for the company. It is not very clear what this means for
the other cellular operators. Cellular users have been ³forwarding´ the tune to one
another, which according to Mr Pota, has given AirTel a chance to enter the ³mind
of the user´ irrespective of which service he opts for.
³It gives the user a chance to go back to the AirTel product and acts as a strong
reminder medium,´ he explains. Marketing professionals like Samsika Marketing
Consultants¶ managing director Jagdeep Kapoor point to the usage of an ³audio
celebrity´ as something that is significant.





Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India


³The normal practice is to opt for film stars and sportsmen rather than an audio
personality´ he says.
Rivals, though seemingly unfazed by the phenomenon, seem to be doing their own
homework on this brand of advertising. While none of them commented on
AirTel¶s strategy and its impact on their own subscriber base, one advertising
professional working with a rival service provider opines that the tune is
³transient´ and not likely to have any long term impact as a brand building tool.
Being the latest entrant in the Mumbai circle, AirTel has had to find ways of
cutting through the clutter.
Says Mr Kapoor,´ AirTel will have try to find ways to attract new customers and
convert the existing ones.´ Explaining that the usage of an audio celebrity was
more ³strategic than tactical´, he adds that non-AirTel users will have the AirTel
³brand experience´ inspite of not using the service.
While Mr Pota highlights the fact that the usage of the tune by other operators
means ³free advertising´ for AirTel and the users having a positive disposition
towards the product, the nature of reaction from competition remains unclear.
³Competition will not do well to adopt a knee jerk reaction and will have to come
out with advertising that is well thought out´ explains Mr Kapoor. He anticipates a
situation where the new entrant (AirTel) will continue to be more aggressive.










Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India



TENDULKAR & SHAHRUKH.

Both Tendulkar and King Khan already share the frame for soft drinks major
PepsiCo India. Tendulkar is not the first cricketer to endorse Bharti͛s Airtel brand.
Indian captain Saurav Ganguly had done so when Airtel launched its service in the
eastern metropolis of Kolkata in 2001.
Though company executives were mum on the value of the Tendulkar deal, those
in the advertising fraternity peg the signing rate for the three-year deal anywhere
between Rs 8 crore and Rs 10 crore.
Both Sachin and Shah Rukh are two of the most sought after celeb endorsers in
the country, with the former edging out the latter in the celeb endorsement race.
The Master Blaster͛s portfolio includes brands like Colgate Pamolive, ESPN-STAR
Sports, Pepsi, MRF, Boost, TVS, Palio, Visa, Adiddas and Britannia. The leading
brands endorsed by Khan include Hyundai, Pepsi, Airtel, Tag Huer, Clinic All Clear,
Bagpiper and Videocon, among others.
According to company executives, the idea of roping in Tendulkar is in line with
the group͛s strategy to connect to the mass market through celeb endorsers from
movies, cricket and music. ͞For mass connect, Shah Rukh and Sachin are the best
bet as brand endorsers,͟ says a senior company executive. Bharti plans to launch
a multimedia campaign targetting its service at the mass market.








Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India
























Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India



OBJECTIVE

The objective of my project report is to study the advertising strategy of

AIRTEL Cellular service and its effect on mobile users existing and who are

going to use mobile service in future. In other words, my aim is to study the

Advertising Effectiveness of AIRTEL Cellular service.













Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India


DATA SOURCES

Data is collected from both the Primary sources i.e. questionnaire and also

from Secondary sources.

Primary sources:

The primary source of data collection is through questionnaire. The

questionnaires are distributed among 35 peoples and their view is recorded

and used in analyzing the data


Secondary sources :

The secondary sources includes online sites, newspapers and templates from

AIRTEL distributions centers and AIRTEL Customer Care.










Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India

























Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India

Sample of proposal of ISDN line
PRI Line (Primary Rate Interface)











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F FO OR R
B BL LS S T Tr ra av ve el l & & L Lo og gi is st ti ic c p pv vt t. . L Lt td d
N
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LLH
HHI
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24 HOURS CUSTOMER CARE 44441250




Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India


Sub: Proposal

Dear Sir
Mr. Rajat
As per our discursion we are sending you the following option for your Telecommunication Solution.
Details attached, please find the following documents for your kind perusal:-

Write up on Bharti profile
PRI Benefits & Commercials.
PSTN Benefits & Commercials
Comparison of ISDN Vs. PSTN
Value Add Services
ISDN - PRI Tariff
PSTN Tariff

If you have any further query, and need any clarifications feel free to contact me or Email me.

Thanking your & assuring you best of our services and support at all times.


Thanking you
With regards
For Bharti Airtel Limited
Shailendra kumar Prajapati
Territory Sales Manager
Mobile : +91-11-9958253404






Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India



BHARTI ENTERPRISES

Bharti Enterprises, India's only integrated telecom service Company, has been at the
forefront of technology and has revolutionized telecommunications with its world-class
products and services. Established in 1985, Bharti has been a pioneering force in the
telecom sector with many firsts and innovations to its credit. Bharti has today many
joint ventures with telecom leaders like SingTel, Singapore; E.M.Warburg Pincus, USA;
New York Life International, USA; AIF Funds Management Ltd., Mauritius; and
International Finance Corporation, USA.

Bharti has many firsts to its credit, ranging from being the first cellular service in
Delhi, first private basic telephone service provider in the country, first Indian
company to provide comprehensive telecom services outside India (Seychelles), fastest
growing VSAT company in India, and first multi-location Internet Service Provider. Its
existing services sector businesses include mobile operations in Delhi, Kolkata,
Karnataka, Andhra Pradesh, Chennai and Himachal Pradesh. In addition, it has a
fixed line operation in the states of Madhya Pradesh, Haryana, Delhi and shortly
launched services in Tamilandu and Karnataka, A nationwide broadband networks
and also in the long distance services business.

Bharti is implementing a submarine cable project connecting Chennai & Mumbai with
Singapore for providing international bandwidth and ILD services through an 11,800
Km, 8.4 TBPS fiber cable. along with SingTel as a partner.

Bharti's vision is to develop a well-defined strategic roadmap to create a large
nationwide footprint and provide an integrated array of cost-efficient, competitive
telecom services. National Long Distance (NLD) services will be available initially in 75
major cities and progressively extended to over 200 cities by March 2003. NLD has
plans of laying 35,000 Kms of fiber across the length and breadth of India. The
network will be based on multi-technology (TDM+ATM+IP) with gigabit capacity ( 40
GBPS capacity on DWDM & SDH platforms). Bharti Enterprises also manufactures
and exports telephone terminals and cordless phones. Apart from being the largest




Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India

manufacturer of telephone instruments, it is also the first telecom company to export
its products to the USA.

Bharti Enterprises is today recognized as a true infrastructure builder. Bharti was
recently awarded the first National Infrastructure Development Finance Corporation
(IDFC) award for "Excellence in Infrastructure - 2000".


BHARTI AIRTEL LIMITED-DELHI CIRCLE

Bharti Airtel Ltd (BAL) ² Delhi, a licensee to provide fixed line telephone services for
voice & data applications. BAL ² Delhi is the group company of Bharti Enterprises, an
integrated telecommunications group.
BIL networks are enabled by latest technology in Switching, Transmission and
transport, Local Access & Billing System. The State of the Art Digital switch (Siemens)
uses the most advanced signaling protocol for faster connectivity. These switches are
equipped for 10,000 lines capacity, upgradeable to 100,000 facilitating for IN and DSL
services and is capable to support Network Management System.
BAL networks local access is on Fiber or Copper, planned on Optimum lead length for
Voice & Data applications and on business criticality. BAL·s Customer Care has a
trained & dedicated team of customer relationship executives. The Query Resolution
Cell, Call Center & Care Touch Center is accessible 24 Hrs x 365 days. The services
delivered would be highly personalized under a single window system for all queries,
requests and complaints.
BAL has rich experience in executing solutions, using state-of-the-art technology
platforms and environments. BAL¶s responsibilities span across the full-life cycle of the
projects, including providing technical and business consulting, implementation, etc.
BAL·s success is attributed to its commitment to quality. All activities and procedures
are designed to adhere to the spirit and guidelines of the IQL System.







Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India

PROPOSAL FOR PRI (30 DIGITAL LINES)


Features of the PRI connection

ISDN PRI Connection (30 B +2 D)
y 20 channels @ 64 kbps each
y 2 D channel @ 64 kbps for handshaking
y Voice, data and video communication
y Fast Throughput and High Speed communication
y Easy Manageability
y Internet, Video and clear voice on same protocol
y 100 to 200 Direct or DID nos. for Direct calls Inwards
o with Value Added features like Caller ID,
o Caller ID with name, Caller ID on call waiting and
o Missed calls
y External Call Diversion of your direct nos.
y Commercial savings
y Fast Internet connection @ 128 kbps thru LAN SERVER
y Real Time Video Conferencing @ 384 kbps
y 10 times faster fax transmission using ISDN G4 FAX
HDSL (Transmission Equipment) - A pair of 2 Mbps modems required for bandwidth management on
copper.

Benefits of PRI connection

y A cost saving proposition for the organisation. Zero entry cost for these services and usage
based discounts for the organisation.
y STD/ISD facility can be provided /withdrawn on each extension as per the requirement of the
organisation.
y No requirement of additional bookings of telephone lines for the new joiners.







Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India

Benefits of the PRI solution:

1. PRI line offers digital signaling till the customer's premises as against in the case of analog
signal wherein the signal gets digital only at the service provider's premise. I.e. the entire last mile
connectivity offers digital signaling through PRI connectivity.

2. Phone Tapping in ISDN PRI is not possible at any point. Neither at the exchange level or the local
DP level.

The digital signal offers the following benefits:

y The call completion is improved as the signaling happens through D-Channel till the PBX.

y The sound quality is also improved as the digital signal is a better quality signal. The noise level
is reduced due to the binary signals.

3. The PRI line offers DID (Direct Inward Dialing) facility which carries the following benefits:

y There is no call waiting for an IVR / when the call is transferred through the operator

y Everyone gets a direct number at his/her desk.

y The CLI facility is activated on each extension. Moreover, the desired DID numbers appear on
the third party phones when called outside.

y There is a massive reduction of the traffic on the Epabx.

4. PRI requires the termination of only one physical pair into the PBX which minimizes cross-talks and
cross-connections over the lines. Moreover, the faults can be traced easily due to this as there is an
alarm at the exchange the moment the line is faulty.

COMMERCIALS OF ISDN PRA:

Total Channels : 30
Total Bandwidth : 2 MB




Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India




Hardware Required: (Airtel)

Hardware Qty Amount (Rs.)
RAD HTU E1 Modems with G.703 port and 220 V as
power supply**

One 30,000/- + 12% Sales Tax
RAD HTU E1 Modems with -48 V as the power
supply **

One 30,000/- + 12% Sales Tax
PRI Card # N/A N/A

SPECIAL OFFER FOR ʹBLS Travel & Logistic.

Registration Charges Rs 45000 Waived Off
Installation Charges Rs 4500 Waived Off
Modem charges Rs 60000 Waived Off










Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India

Comparative Analysis - ISDN Vs PSTN

Particulars ISDN PRI (30) PSTN (30 lines)
1 Type Digital standard Analogue standard
2 Bandwidth available 2 mbps 9.6 kbps
3 Communication Channels 30 X 64 kbps 9.6 kbps - each line
4 Caller ID Built in To be applied for
5 Caller ID behind PBX
compatible on ISDN based
PBX Not Compatible
6 Caller ID on call waiting
compatible on ISDN based
PBX Not Available
7 Caller ID with name
compatible on ISDN based
PBX Not Compatible behind PBX
8 Call Diversion on external no
On DID Nos. (on busy/no
answer)
Rs 50/- per month (On
common board nos.)
9 Voice Clarity Digital standard Analogue standard
10 Throughput & Dialing Fast Average
11 Phone Tapping Not Possible Possible
12 Data Communication 2 mbps 9.6 kbps
13 Image/video transmission Possible not possible
14
QSIG protocol - ISDN based
networking protocol compatible on ISDN not possible
15 Advice of Charge Built in on ISDN Not Available
16
Multiple Subscriber Numbers
for DID
Up to 200 Direct nos. or DID
nos. per PRI Different Nos. for each line
17 Closed User Group
No charges from one MSN
Not Available




Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India


Additional Facilities Available:
1. DID
2. Line hunting

Value plus Services:
Line Hunting / CLIP/ Call Waiting / Call Hold / Alarm call / Dynamic

# It is essential to have EPBAX compatible to PRI at your end.
to other
18 Direct Dialing In (DDI)
DDI for each MSN possible
behind PBX Not Available
19
Auto Call Back on external
number if busy Possible Not Available
20 Line Hunting Default To be applied for
21
Reversal facility for exact call
billing behind PBX. Default To be applied for




Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India


Value Added Services (VAS) -Airtel
I. Never Miss a call - List of Features

Call Forwarding

An incoming call will get forwarded to another Telephone Number specified by the subscriber.

Three variants are possible-
CFU - Call forward unconditional
CFB - Call forward busy
CFNR - Call forward no reply

Benefits

Never miss any calls.
Stay in touch with all your business contacts & loved ones all the time.

Call Waiting

Alerts the subscriber of another incoming call when already in conversation.

Benefits

Never miss any calls.
No disappointed customers.
No engaged tone to people who may be trying to get in touch with subscriber.





Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India

Parallel Ringing

This feature provides the user with the possibility to have incoming calls ringing simultaneously at the
originally called number and additionally at a second number.
The call may be answered at either directory number. After the call has been accepted at one of the
numbers, the call to other number is released.
The feature is subscriber controlled.
Voice Mail

The caller is able to leave a message for the subscriber, which can be retrieved from anywhere later.
Message will be stored in the VMS for 7 days
Three different variants are possible
Call Forwarding Unconditional to a Voice Mail Service (CFU-VMS)
No Reply to a Voice Mail Service (CFNR-VMS)
Busy to a Voice Mail Service (CFB-VMS)
Benefits
No missed calls; can retrieve messages later at convenience in total secrecy.
No need to invest in an Answering machine.
Can call back to the caller based on the message.

Automatic Recall

Subscriber is enabled to automatically initiate a call that could not be set up by a caller. The feature code
enables the subscriber to recall the called party with the help of the recall number. (This is so only if the
called number is also from within the AIRTEL network)

Benefits
Not to miss the last call, if did not pick up the phone due to any reason





Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India

Hotline Delayed

This feature enables a user to reach a fixed destination (͚B͛ party number) without actually dialing the
number.

Fixed destination calls with timeout (Delayed hot line) - Feature is both administrator / subscriber
controlled.

This feature is available to normal analog, ISDN and Centrex subscribers

Benefits
Combination of Hotline and normal phone.
Most frequently called number within an establishment maybe connected by hotline and spares
the trouble of dialing.

Explicit Call Transfer

The feature enables a subscriber to put a call on hold, dial a third party number, and have the two
parties connected together.
This third party transfer is possible once third party answers.

Benefits

Secretary can transfer calls coming to one location to Businessman on the move when it is an
urgent call.
Calls forwarded are in the control of a person instead of automatic.
Can ensure quick transfer of communication






Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India

II.Protect your Privacy - List of Features
Caller Line Identification

The feature provides the called subscriber identification of the party that is attempting to set up the
connection to him/her before accepting the call.
Displays the directory number of the calling party to the called subscriber.

Benefits
Protection against undesired calls
Know the caller before accepting the call.
Avoid unnecessary calls.

Selective Ringing

Defined directory numbers can be assigned different ringing sequences. Up to 50 nos.

Benefits
Distinguish between important & non-important calls.

Malicious Call Identification

Subscriber can identify malicious calls or nuisance calls by informing the Service Provider who will
monitor the calls and inform the subscriber.

Benefits
Identify Crank Calls.
Useful when one does not have the CLIP facility but wants to identify the Directory number of
specified calls.





Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India

Do Not Disturb Service

This facility gives the subscriber the ability to divert incoming calls immediately or on no reply condition
to either

(i) A fixed announcement
(ii) To an announcement selected from a group of announcements.

Administrator can define a set of maximum 15 announcements and subscriber can have a choice to
select any of them.

Based on the conditions subscriber can select the appropriate announcement like ʹ Out of station, busy
in meeting, would be available by 4 pm etc.

Benefits
Busy Professionals may use this feature to make appropriate announcement to his/her callers.
This will save the caller unnecessary effort in trying the number again and again in the
subscriber͛s absence.
For the subscriber , he can work undisturbed by the phone using this feature

Rejection of Forwarded Calls

This feature allows the subscriber to have automatically such calls rejected which are forwarded to his
number.

The calling subscriber receives an announcement why his call is rejected.





Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India

Benefits
In the event a subscriber has forgotten to de-activate the Call Forward feature, this may be of
help for the subscriber at the called number
Selective Call Forwarding

Feature by which only a white list of numbers specified by the customer will be forwarded to the desired
number

III. Power in Your Hands - Features
Remote Phone Management

This feature enables a subscriber to fully control supplementary services provided on the owner͛s
telephone from a remote phone & from any place in the world using his OWN password.

It supports the following features: -
Call forwarding UNCONDITIONAL (CFU)
Call forwarding ON NO REPLY (CFNR)
Call forwarding ON BUSY (CFB)
Do not disturb (DND)
Dynamic locking of Local/ STD / ISD calls.
Absentee Subscriber.

Benefits
No worries about whether your phone is locked or whether the other features are activated or
not.
Control your phone from another location.
Forgotten to de-activate some features? Don͛t worry! Call from any phone ͙Use a password to
activate or de-activate.




Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India

3 party Conferencing

This feature enables the subscriber to hold an existing connection while setting up another to a third
subscriber. With this feature it is possible to:

Switch between the first and second connection (hold for enquiry).
End one of the connections and retain the other.
Set up a common speech path between all three subscribers (three-way conversation.)
Feature is administrator controlled and available to normal analog, ISDN and Centrex subscribers.
Benefits
Subscriber can speak simultaneously to 2 parties.
Useful when an important discussion needs to have more than 2 people.
Helps avoid repeating same messages to different people.

Multiple Subscriber Number

This feature makes it possible to assign up to four different directory numbers to a single line with
different ringing facility.

Feature is administrator controlled, including the ringing sequence, and available to normal analog, ISDN
and Centrex subscribers.
With different ringing sequence, the subscriber is able to distinguish who might be the calling party.

Benefits
Useful to indicate multiple lines to customers.
Multiple numbers at a marginally higher cost than a single number.
Different Categories of Callers can be given different numbers.




Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India


Multi Line Hunting Group

This feature performs an automatic search for a free line in an access line group for terminating traffic,
the lines being seized in a fixed order (hunt sequence).

The feature requires creation of PBX group and hunting sequence can be defined as fixed sequential,
random or uniform call distribution.

Benefits
This feature can be useful in a set up where there are multiple phone lines and ensure that the
caller sets up a call for sure.

IV. General Convenience Features
Alarm Call Service
This feature allows a subscriber to have an alarm call made to his line at a time specified in advance.
Two possible variants are
Casual: Alarm call time can be set for within next 24 hours.

Regular: Alarm call time can be set, regularly at the same time on consecutive days. This may be either
for a specified or unspecified period. The time and duration have to indicate in advance by the user.



Benefits
This feature is useful as a reminder service for important engagements and as a regular alarm





Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India

Dynamic Lock

This facility allows subscriber to bar STD/ ISD /Local calls etc selectively under his own controlled
password.

By default, every subscriber is given 0000 as his password. But the subscriber is able to change his
keyword to͛XXXX͛ (any four digits).

Dynamic Lock registration is done by dialing 123* 0000* xxxx#, where 0000 is his default set password
and xxxx his new password.
Benefits
With this feature , the customer can keep his phone secure .This way he ca also keep his bills
under check

Ring Back

With this feature, the subscriber can call a specified number and get a ring back when he places the
phone back on the cradle.
Benefits
This feature helps in ensuring that a previous STD/ISD call has been terminated.
It also enables him to check his line.

Call Completion Subscriber Busy
The Call Completion to Busy Subscribers (CCBS) feature gives the A-subscriber the option of obtaining
information from the exchange about when a busy B-subscriber becomes free and then having a
connection set up automatically to the previously busy B-subscriber
Benefits
No unnecessary attempts to dial to busy subscribers need to be made. The switch automatically redials
immediately after B-subscriber ends his previous call.




Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India


Proposal For ILL (Internet Leas Line Connection)












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INTERNET LEASED LINE SERVICES
PROPOSAL





















PROPRIETARY AND CONFIDENTIAL
This document is a proprietary material of Bharti Airtel Ltd. prepared for its prospective Client. By having access to
this document you agree to maintain strict confidentiality regarding its content. Disclosure of the following
information to any person/ agency, whom Bharti Airtel Ltd. would deem to be its competitor, would be considered a
violation of confidentiality. Bharti Airtel Ltd. has the right to change the price offering at any point in time.





Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India


Document Identification Sheet

Client¶s Name Mano Systems Pvt Ltd
Client¶s Address
New Delhi
Contact Person Mr . Shinil
Phone No.
Email Id shilin@manosystems.com

Date of Submission of Proposal 05 july 2010
Name of Account Manager Shailendra Kumar Prajapati/9958253404
Region (Delhi/ GGN/ Noida/ RON) Delhi






























Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India



Date: 09 February 2011
Guru Nanak College
Subject: Proposal for Internet Leased Line


Dear Mr. Harvinder

We thank you for giving Bharti Airtel Limited the opportunity to propose a solution for your
communications & business needs. After an in-depth analysis of your requirements, we have
prepared a comprehensive communications solution, tailor-made for your organization. We are
including a proposal for your consideration.

Our portfolio comprises of leading edge products and services. These form the building blocks of
the innovative solutions we construct. The solutions are aimed at putting your business@ease.
With us, you are assured of platinum-grade service, world-class network infrastructure, global
alliances and superior domain expertise.

Should you have any queries or require any clarifications on the enclosed proposal, please do
contact us.

We look forward to doing business with you!


Regards,

For Bharti Airtel Ltd.
Shailendra Kumar Prajapati
Territory Sales Manager
Mob: +91- 9958253404






Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India



TABLE OF CONTENT

y Introduction of Airtel Business Services
y Executive Summary
y The Clientǯs Requirements
y Proposed Solution
y Technology
o Technical Details.
o Key Deliverables
o Connectivity Diagram of the proposed solution.

y General Terms and Conditions
















Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India



INTRODUCTION

About Bharti

Bharti Airtel Limited is India's leading provider of telecommunications services. The businesses at
Bharti Airtel have been structured into three main strategic business groups Mobile Services,
Broadband & Telephone Services and Enterprise Services.

Bharti Airtel Limited is one of India's leading private sector providers of telecommunications
services with a market share of all India wireless subscribers at 30%. The company is the only
operator to provide mobile services in all the 23 circles in India. The company also provides
telephone services and Internet access over DSL in 15 circles. The company complements its
mobile, broadband & telephone services with national and international long distance services.

The company also has a submarine cable landing station at Chennai (Network i2i), which
connects the submarine cable connecting Chennai and Singapore. The company is a key
consortium partner, which jointly owns and has developed the next generation undersea cable
system SMW-4.The SMW-4 (South East Asia, Middle East and Western Europe 4) is the new
undersea cable connecting the Pacific to the Atlantic, and has been built with 4th generation
Terabit DWDM technology. The company provides reliable end-to-end data and enterprise
services to the corporate customers by leveraging its nationwide fiber optic backbone, last mile
connectivity in fixed-line and mobile circles, VSATs, ISP and international bandwidth access
through the gateways and landing station.


Benefits of Partnering with Airtel Enterprise Services

Comprehensive Telecommunications Portfolio
Airtel Enterprise Services offers an end-to-end telecommunications solutions portfolio comprising
of Voice Services, Mobile Services, Satellite Services, Managed Data & Internet Services,
Managed e-Business Services and Managed Customized Integrated Solutions.

World Ȃ class integrated infrastructure
It is the only company in India with end-to-end integrated infrastructure: GSM mobile network
covering twenty one out of twenty three circles, over 200 cities covered by the national long distance




Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India

backbone spanning 37000 Kms, fixed line network available in select high density commercial towns,
one of the finest VSAT networks in India with hubs in Delhi, Mumbai and Bangalore and the world¶s
largest 8.4 Tbps capacity submarine cable Network i2i. The company is a key consortium partner,
which jointly owns and has developed the next generation undersea cable system SMW-4.The SMW-
4 (South East Asia, Middle East and Western Europe 4) is the new undersea cable connecting the
Pacific to the Atlantic, and has been built with 4th generation Terabit DWDM technology.


Customer Care and Delivery
We at Bharti Airtel Ltd see ourselves as your service partners rather than vendors. We are
acutely conscious of just how critical our services are, to your business.
Therefore, we have created strong, empowered teams at the regional level to take care of
service provisioning as well as for the resolution of issues or faults, should you have any. This
skilled manpower in the field is dedicated to making your relationship with us a smooth and
efficient one.
Both the service deliveries as well as the customer care teams are backed up by a strong central
presence to enable seamless cross-company, cross-geography coordination.


Why we are the preferred partners of corporate in India?
y Comprehensive suite of telecom products and services
y Reliability of Data connectivity
y Domestic geographical coverage
y Ability to meet predefined SLA
y Completeness of Integration of Services with current infrastructure
y Return on Investment (ROI) offered by the Solution















Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India



EXECUTIVE SUMMARY

The Internet is critical to the new economy in the near future; as the Internet has revolutionized
the way we conduct business. The future demands us to build reliable and secure Internet
infrastructure with a clear objective to enhance customer interaction and a better user
experience. As business evolves, new employees are added, newer processes are defined and
departments are reorganized. Each of these changes demands corresponding changes in the
network, to ensure that the enterprise is working at its peak efficiency and to remain
competitive. Our network implementations are poised to respond effectively to these changes,
allowing your organization to reap benefits of networked enterprise without incurring
insurmountable costs.









Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India

PROPOSED SOLUTION

THE TECHNOLOGY:

There are two solutions through which Airtel can provide Internet connectivity to its corporate
customers:

Internet
Leased Line

y A Leased Line is a point-to-point connection between two places, implemented by different
transmission media (here through Airtel¶s own network), which creates one link between its
nodes.

y A dedicated connectivity is established by creating a logical E1 circuit between Ethernet port of
the RSU, Ethernet port of BG-40/BG-20 at our MSU (224,Okhla Phase III, Delhi). The Port at
RSU is extended to customer location through LAN extenders (Schmid Make). The Output
Interface is Ethernet which would go in the Layer 3 Equipment (Router/ L3 Switch) of the
customer

y An E1 standard Leased Line provides transmission speed of 2,048 kbps.








Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India


Internet Leased Port


y A dedicated connectivity is established by creating a logical E1 circuit between Ethernet port of
the MUX, to be placed by Bharti Airtel Ltd, at the customer premises and the Ethernet port of BG-
40/BG-20 at our MSU (224,Okhla Phase III, Delhi).

y The Output Interface is Ethernet, which would go in the Layer 3 Equipment (Router/ L3 Switch) of
the customer

TECHNICAL DETAILS:
We at Airtel will dedicate an Internet port of at our end. This would enable Client Organization to have
Unrestricted Access to the Internet. For Internet connectivity, the hardware required by Client
Organization is as mentioned below:

y Leased line Router/Layer 3 Switch at Client Organization office premises. This is to be provided
by the customer. The Router would be responsible for forwarding and routing the traffic towards
the end locations and to the remote server. The recommended brand is Cisco, but the customer
is free to choose the make for himself.

y Normally in the Internet leased line, pairs of digital Modem with G.703 and V.35 Interfaces for a
bandwidth of 64 kbps and an Interface Converter for bandwidth greater than 64 kbps is required
but in Airtel¶s network we will provide an Ethernet output, no such modems are required.

y The dedicate Internet access service involves allotting a port of of given speed on the Airtel¶s
backbone router. The customer connects to this port through Airtel¶s already laid network, and
gets routed to the World Wide Web through Bharti¶s internet gateway.




Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India


KEY DELIVERABLES:


Scalability: A Leased Line Internet link is established between customer¶s premises and Airtel. A pre
configured dedicated port is made available for Uninterrupted Internet Access for the Network, 24 hours a
day and 365 days a year. The bandwidth options available are 64 Kbps onwards.

Security: Protection from intruders has become a major concern for most of the organizations. Keeping
the network security of Client Organization in mind, Airtel provides security at various levels at our end.
Since it is a public domain offering every customer has to arrange its own security by means of firewall
etc. at customer end.

Support: We provide around the clock technical support for network monitoring and fault rectification
from implementation of the solution to after sales support.

High-throughput: We shall provide you the throughput as per the commitment.

Network: Bharti Airtel has their own end-end network, hence no dependency on any other network.

Manageability: Since the only equipments used for the setup is Router/Switch, it becomes very easy to
manage the setup at the customers end.









Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India

Network i2i Overview

Network i2i is a completely owned circuit of Bharti, connecting Chennai to Singapore. It transports voice and
data traffic under Bharti͛s ILD License and represents the first private submarine network ushering the era of
open global connectivity regime. The submarine cable terminates in the respective Landing Stations in
Chennai and Singapore. The Landing Station is Chennai is owned and managed by Bharti and the Landing
Station in Singapore is owned and managed by SingTel. Bharti and SingTel jointly provide data Service on i2i.
For customers in India Bharti would provide single window account management to customers and service
providers.




In India, i2i is currently interfaced with the Bharti¶s NLD backbone. Thus, seamless connectivity can be
provided from more than 200 cities in India. Further by virtue of fixed line services being offered by Bharti,
strong synergy of FSP-NLD-ILD present a unique end-to-end value proposition to the end customers as
well as International Carriers partnering with Bharti. The value proposition is further extended to other
cities through interconnect and partnership with fixed line operators.

In Singapore, i2i is further interconnected with other submarine cable systems (C2C, APCN, JUCN,
CUCN etc.) for the onward journey. This is affected by establishing bilateral relationship between Bharti
and leading Global Carriers wherein the Global Carrier provides connectivity from Singapore to various
destination countries.




Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India


SEA-ME-WE 4

The South East Asia-Middle East-West Europe 4 (SEA-ME-WE 4) project is the fourth project in the SEA-
ME-WE series. SEA-ME-WE 4 is built by a consortium of over 16 global telecom majors. Bharti is one of
the largest stake-holders in the SEA-ME-WE 4.The consortium is headed by France Telecom, with an
estimated total cost of $500-600 million, while Algerie Telecom, Bangladesh Telegraph and Telephone
Board, Communications Authority of

Thailand, ETISALAT (UAE), France Telecom, MCI (USA), Pakistan Telecommunications Company and
Singapore Telecom are the other companies involved in the project.
The cable links 14 countries such as UAE, Egypt, Algeria, Singapore, Malaysia, Thailand, Bangladesh,
and India among others on its route from Europe to Asia. This submarine cable system linking South East
Asia to Europe via the Indian Sub-Continent and Middle East with Terminal Stations in Singapore,
Malaysia, Thailand, Bangladesh, India, Sri Lanka, Pakistan, United Arab Emirates, Saudi Arabia, Egypt,
Italy, Tunisia, Algeria and France.

The equipment providers for the system are Alca
tel
Submarine Networks, France and Fujitsu Ltd., Japan.





Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India



Figure 1: SMW4 Landing station map

Bharti has established its own international PoPs in London and New York. With these international PoPs
Bharti will be able to give customer direct connectivity to these locations. Bharti has arrangements with Local
Carriers for providing the Local Loop to the end location of the customer.











India
SMW4
USA
Europe
India

i2i /SMW4
Asia
Pacific
USA




Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India

Investment Summary:

Specification One Time Charges
One Time Charges Rs.10,000 including Router provided By Airtel

Bandwidth Specification Annual Recurring Charges
1 mbps(1:1) Rs. 1,40,000



TERMS AND CONDITIONS

Validity of this offer is 30 days from the date of this proposal.

PAYMENT TERMS:
y All commercials quoted in this proposal are exclusive of any taxes in the country and
withholding taxes. These will be applicable and payable by the customer.
y One-time Installation charges are payable as advance along with the Customer Agreement form
and PO.
y All bandwidth payments will be collected quarterly in advance. 1
st
qtr advance to be paid with the
PO
y Service tax currently applicable is 10.36%. Any change in the applicable tax is to be borne by the
customer.

DELIVERY TERMS:
y Timelines: 3-4 weeks after the confirmed Purchase order.
y Interface: Ethernet, Customer has to provide a layer 3 switch/ router Ethernet port to terminate
this link





Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India

NO LIASIONING WITH THIRD PARTIES IS REQUIRED: We shall give the connectivity end to
end on our own network instead of using any third party¶s infrastructure.

Force Majuere: If, at any time, during the continuance of the contract, the performance in whole or in
any part by either party of obligation under the agreement is prevented or delayed by reasons of any
war, hostile acts of the enemy, civil commotion, subrogate, fire, floods, earthquakes, explosions,
epidemics, strikes and quarantine restrictions (herein after referred to as eventualities) neither party
shall, by reason of such eventualities be entitled to terminate this contract agreement nor shall either
party have any claim for damages against the other in respect of such non performance or delay in
performance. Performance of the contract agreement shall, however be resumed as soon as
practicable after such eventuality has come to an end or ceased to exist.



ORDER PLACEMENT AND CHEQUE IN FAVOUR OF: Bharti Airtel Limited.

Statutory & Regulatory Requirements For Internet Bandwidth

y Customer to obtain its own IP address and domain name from the competent authorities.

y In case the IP addresses are taken from Bharti, the same are non-portable and returned to Bharti
at the time of surrender/termination of services. In such cases, we would require the detailed
network diagram showing the use of IP addresses. All such requests are to be made on APNIC
form which can be obtained from Bharti Airtel Ltd.

y Bharti can block the Internet sites as per directive of the DOT/TRAI.

y Customer to maintain a log of all users connected & using service.

y Services shall not be used for either of the following activities:
o Establishing connection to any PSTN in India.
o Resale or cause to resell or offer to sell this Service.
o Interconnectivity with other ISPs.






Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India


Analysis

People know about AIRTEL cellular service through

30 % Friends
70% Advertisements
5% Other Sources











friends
advertisements
other sources




Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India





Feature of AIRTEL forced people to use AIRTEL is

35% Advertisements
20% Connectivity
10%Schemes
35%Goodwill










advertisement
connectivity
schemes
goodwill




Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India



People͛s first choice of cellular service when they want to use mobile phone
AIRTEL 45%
HUTCH 30%
IDEA 8%
RELIANCE 10%
TATA INDICOM 5%
OTHERS 2%












AIRTEL
HUTCH
TATA INDICOM
RELIANCE
IDEA
OTHERS




Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India




Feature of AIRTEL is better than the people͛s previous cellular service.
Advertisements 25%
Connectivity 60%
Schemes 15%













ADVERTISEMENTS
CONNECTIVITY
SCHEMES




Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India





AIRTEL users in people͛s phone book

Less than 30% : 15%
30% - 70% : 25%
More than 70% : 60%












0-30
30-70
70-100




Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India



Type of advertisement mostly like by people in AIRTEL is

Audio Visual : 85%
Print : 2%
Audio : 13%















Audio Visual
Print
Audio




Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India



Celebrity liked by people very much in AIRTEL
Sachin : 55%
Shahrukh : 38%
Kareena : 2%
A. R. Rehman : 5%














SACHIN
SHAHRUKH
KAREENA
A.R. REHMAAN




Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India


People take benefits of schemes offered by AIRTEL

YES : 85%
NO : 13%
CAN͛T SAY : 2%

















YES
NO
CAN¶T SAY




Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India



People like most in AIRTEL is

NOKIA + AIRTEL : 86%
AIRTEL MAGIC : 5%
Postpaid services : 8%
AIRTEL Broadband : 1%













NOKIA + AIRTEL
AIRTEL MAGIC
Postpaid services
AIRTEL Broadband




Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India



Service liked by people most in AIRTEL is

AIRTEL missed you service : 63%
Ring tones : 15%
Hello tunes : 22%














AIRTEL missed you
service
RINGTONES
HELLOTUNES




Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India



People participate contest offered by AIRTEL like BID TO WIN, LI͛L CHAMPS


YES : 72%
NO : 28%














YES
NO




Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India



Type of recharge cards liked by people

More talk time : 23%

More validity : 15%

Both : 62%












More talktime
More validity
Both




Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India



AIRTEL is #1 in India

Yes : 95%
No : 5%















Yes
No




Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India



























Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India


CONCLUSION

The conclusion of my study is that AIRTEL͛s Advertising has a major
impact its users. People like its schemes very much .AIRTEL had created a
very good image on the mind of the new users of cellular service. AIRTEL
has adopted a very good strategy by providing a new connection with
NOKIA who is market leader in mobile set, many new users buy Nokia sets
and they get a free connection of AIRTEL. AIRTEL is successful in
capturing the highest market share by adopting Celebrity Endorsement
Strategy. A.R. Rehmaan͛s tune for AIRTEL worked as free advertising for
AIRTEL as another service user uses it too. Other celebrities like Shahrukh
Khan (bollywood) and Sachin Tendulkar (Cricket) has also contributed very
much in AIRTEL.










Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India



RECOMMENDATIONS

By virtue of its connectivity and advertising strategy AIRTEL is successful in
grabbing the highest market share in India, but there are still some
recommendations from my study point of view is that AIRTEL needs to make its
network service more stronger than other service providers to dominate the
market in future too.AIRTEL should introduce cheaper recharge cards than the
other because its competitor HUTCH had introduced it.AIRTEL should sign more
celebrities from cricket and bollywood.










Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India


BIBLIOGRAPHY


ON-LINE WEBSITE :
.
o www.google.co.in
o www.airtel.com
o www.airtel.in
o www.infotech.com
o lotuses


NEWSPAPERS:
o Times of India (15 Oct 2006- 2 Nov 2006)
o Economics time
o BUSINESS LINE
o HINDUSTAN TIMES
BOOKS:
o Marketing Management, Dr. S.L. Varshney and
Dr. R.L. Gupta, Third Revised Edition,
o Sultan Chand and Sons.
o Philips kotlar




Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India

















Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India



QUESTIONNAIRE

NAME: ͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙
ADDRESS: ͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙
OCCUPATION: ͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙.
CELLULAR SERVICE USED: ͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙.

If AIRTEL than proceed further

1. How did you know about AIRTEL cellular service?

Friends Advertisements Other Sources

2. Which feature of AIRTEL forced you to used AIRTEL ?

Advertisements Connectivity Schemes
Goodwill




Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India


3. Which was your first choice of cellular service when you want to use mobile
phone?
AIRTEL HUTCH IDEA

RELIANCE TATA INDICOM OTHERS

4. Which feature of AIRTEL is better than your previous cellular service?
Advertisements Connectivity Schemes

5. How many AIRTEL users in your phone book?

Less than 30% 30% - 70% More than 70%

6. Which type of advertisement you most like in AIRTEL?

Audio Visual Print Audio

7. Which celebrity you like very much in AIRTEL?
Sachin Shahrukh Kareena A. R. Rehman

8. Have you take benefits of any scheme offered by AIRTEL?
YES NO




Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India


9. Which you like most in AIRTEL?
NOKIA + AIRTEL AIRTEL MAGIC

Postpaid services AIRTEL Broadband

10. Which service you like most in AIRTEL?
AIRTEL missed you service Free Ringtones

Free Hello tunes

11. Do you participate contest offered by AIRTEL like KBC-2 & Indion Idol-2?
YES NO
12. Which type of recharge cards you like most?
More talktime

More validity

Both (i.e. Post paid)

13. According to you is AIRTEL is #1 in India?

Yes No




Bharti Airtel Services

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India







Bharti Airtel Services

ACKNOWLEDGEMENT 
…‘™Ž‡†‰‡‡–‹•ƒƒ”– ‘‡…ƒ™”‹–‡‰Ž‹„•–ƒœƒ• ™‹–Š‘—–‡ƒ‹‰ƒ™‘”†‘–Š‡‘–Š‡”Šƒ†‘‡ …ƒƒ‡ƒ•‹’Ž‡‡š’”‡••‹‘‘ˆ‰”ƒ–‹–—†‡ 
Industrial training is an integral part of any post graduate diploma program and for that purpose I had joined a company what else can be as good as Bharti Airtel Ltd, India¶s premier telecommunication enabling company . I take the opportunity to express my gratitude to all of them who in some or other way helped me to accomplish this challenging project in Bharti Airtel Ltd . No amount of written expression is sufficient to show this my deepest sense of gratitude to them. I thank my Institute who has given me an opportunity to show my skills. I also thank all my nearer and dearer ones without whose support this project would not been possible. I would like to thank Elevate Marketing Pvt. Ltd , which allow me to do this project in Bharti Airtel Ltd . I am very thankful to external guide Mr. Monaj Kumar Sharma (Team Leader and Mr. Rahul Sharam (Asst. Manager) Bharti Airtel Ltd. NRD HUB Neta jee Subhash Place Pitampura Delhi .

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India

Bharti Airtel Services

I am deeply grateful to Prof. Yashpal Roop Kaur, Prof Rajesh Kumar & Prof Yogendra, Faculty (Department of Business Management), Business School Of Delhi, Gr. Noida for their everlasting support and guidance on the ground of which I have acquired a new field of knowledge. The course structure created for this curriculum has benefited with the inclusion of recent development in the organizational and managerial aspects.

I am thankful to all the member of Bharti Airtel Ltd. which has given me valuable information in the part of my project. Above all I would like to thank all contacted persons of firm who took out valuable time to answer my queries and gave me full information related to my project. I extend my sincere gratitude towards my parents, who have always encouraged me and gave suggestions as how to work on project. They always stand by me in solving all my queries. Their support has always motivated me. Above all it gives me immense pleasure to thank authors of various books who indirectly helped me in gaining knowledge about insurance industry.

(Shailendra kumar Prajapati )

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India

Bharti Airtel Services

COMPANY CERTIFICATE
TO WHOM IT MAY CONCERN«..

This is to certify that Shailendra kumar Prajapti, a student of ³Business School of Delhi´ undertook a project on ³Corporate Selling And Feedback For Airtel´ at Bharti Airtel Ltd. Mr. Shailendra Kumar Prajapati has successfully completed the project under the guidance of Mr. Monaj Kumar Sharma (Team Leader). He is sincere and hard working student with pleasant manners. We wish all success in him future endeavors.

Signature with date (Name) (Designation) (Company Name)

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India

Phase II.Bharti Airtel Services Regd. New Delhi-1100770. Vasant Kunj. Nelson Mandela Road. India . 1. Office: Aravali Crescennt.

061. Bharti has been a pioneering force in the telecom sector with many firsts and innovations to its credit. Nelson Mandela Road. It has over 12 million satisfied customers Regd. while B&T business group provides broadband & telephone services in 94 cities.349 GSM mobile and 1.Bharti Airtel Services Bharti Tele-Ventures Bharti Tele-Ventures is one of India's leading private sector providers of telecommunications services based on an aggregate of 28.631. Basic. Apart from being the largest manufacturer of telephone instruments in India. New Delhi-1100770. consisting of 27. Bharti is the leading cellular service provider. The Enterprise Services group has two sub-units carriers (long distance services) and services top corporates. 1.692627 customers as on September 30. which include Cellular. Established in 1976. Internet and recently introduced National Long Distance. Phase II. Bharti provides a range of telecom services. All these services are provided under the Airtel brand. with a footprint in 16 states covering all four metros. Bharti also manufactures and exports telephone terminals and cordless phones.278 broadband & telephone customers The businesses at Bharti Tele-Ventures have been structured into three individual strategic units (SBU s) 1) Mobile Services 2) Broadband And Telephone Services (B&T) 3) Enterprise Services The Mobile services group provides GSM mobile services across India in 23 telecom circles. India . it is also the first company to export its products to the USA. 2006. Bharti Enterprises has been at the forefront of technology and has revolutionized telecommunications with its world class products and services. Office: Aravali Crescennt. Vasant Kunj.

While a joint venture with TeleTech Inc." . to becoming the largest manufacturer and exporter of world class telecom terminals under its 'Beetel' brand. 1. In July 2002. USA marked Bharti s successful foray into the Customer Management Services business. Recently. Bharti has successfully launched an international venture with EL Rothschild Group owned ELRO Holdings India Ltd.. Vasant Kunj. New Delhi-1100770. Nelson Mandela Road. to export fresh Agri products exclusively to markets in Europe and USA "What other operators have achieved in one to two years. Bharti has done in just over a month. one out of every two people buying a mobile across India chose AirTel. Bharti Tele-Ventures in 2002 Regd. Bharti Enterprises dynamic diversification has continued with the company venturing into telecom software development. and its flagship brand 'Airtel'. From the creation of 'Airtel'. Bharti Tele-Ventures is today acknowledged as one of India's finest companies.Sunil Bharti Mittal. Bharti has created a significant position for itself in the global telecommunications sector. Phase II. We are truly proud to be spearheading the mobile revolution in the country. one of India's finest brands. Chairman.Bharti Airtel Services Bharti Enterprises has successfully focused its strategy on telecom while straddling diverse fields of business. has over 12 million customers across the length and breadth of India. Office: Aravali Crescennt. India ..

1. India . Office: Aravali Crescennt. Regd. Phase II. New Delhi-1100770.  TARGETED BY TOP TALENT. Nelson Mandela Road. Vasant Kunj.  BENCHMARKED BY MORE BUSINESS.Bharti Airtel Services Vision BY 2010 AIRTEL WILL BE THE MOST ADMIRED BRAND IN INDIA:  LOVED BY MORE CUSTOMERS.

continuous technological up gradation of the network. and government regulations were also responsible for the slow growth of cellular phone services in India. Cellular telephony was introduced in India during the early 1990s. these services were mostly restricted to the metros. Nelson Mandela Road. This was because the cellular service providers offered only post-paid cellular services. which were still perceived to be very costly as compared to landline communications. with an all India footprint covering all 23 telecom circles of the country. Although the cellular services market in India grew during the late 1990s (as the number of players increased and tariffs and handset prices came down significantly) the growth was rather marginal. low standard of living. Moreover. New Delhi-1100770. Vasant Kunj. It has over 12 million satisfied customers. Bharti (Airtel) and Essar (Essar) and both these companies offered only post-paid services. Regd. Bharti is the leading cellular service provider. Bharti Enterprises. A consortium of giants in the telecommunication business. Airtel has redefined the business through marketing innovations.a part of the biggest private integrated telecom conglomerate. In it's six years of pursuit of greater customer satisfaction. India . Other factors such as lack of awareness among people. At that time. Initially. there were only two major private players. 1. the cellular services market registered limited growth. Phase II.Bharti Airtel Services AIRTEL Airtel comes to you from Bharti Tele-Ventures Limited . lack of infrastructural facilities. Office: Aravali Crescennt. introduction of new generation value added services and the highest standard of customer care.

which were targeted only at the premium segment). Regd. Vasant Kunj. launched pre-paid cellular services in the late 1990s. Nelson Mandela Road. India . New Delhi-1100770. Office: Aravali Crescennt. The main purpose of these services was to target customers from all sections of society (unlike post-paid services. Phase II. 1. the major cellular service providers in India.Bharti Airtel Services Following this realization.

India .free service delivery Regd. 1. Nelson Mandela Road. New Delhi-1100770.Bharti Airtel Services Bharti·s Mission To be globally admired for telecom services that delight customers. We will meet global standards for telecom services that delight customers through: Customer Service Focus Empowered Employees Cost Efficiency Unified Messaging Solutions Innovative products and services Error. Vasant Kunj. Office: Aravali Crescennt. Phase II.

The composition of the Board is as under:                   Sunil Bharti Mittal Rajan Bharti Mittal Akhil Gupta Rakesh Bharti Mittal Chua Sock Koong N. 1. Vasant Kunj. is an Executive Director and the number of Independent Directors on the Board is 50% of the total Board strength. its promoters or its management. Office: Aravali Crescennt. which may affect the independence of the judgment of a Director. The independence of a Director is determined on the basis that such director does not have any material pecuniary relationship with the Company. The Chairman and Managing Director. India .Bharti Airtel Services Board of Directors The Board of Directors of the Company has an optimum mix of Executive and Non-Executive Directors. Nelson Mandela Road. Sunil Bharti Mittal. New Delhi-1100770.S. Mr. which consists of three Executive and fifteen Non-Executive Directors. The Board members possess requisite skills. Phase II. which are in the best interest of the Company. Raju Pulak Chandan Prasad Bashir Abdullah Currimjee Gavin Darby Syeda Imam Ajay Lal York Chye Chang Paul Donovan Arun Bharat Ram Regd. Kumar Kurt Hellstorm Donald Cameron Paul O Sullivan Professor V. experience and expertise required to take decisions.

Nelson Mandela Road. Office: Aravali Crescennt. 1. Phase II. Vasant Kunj.Bharti Airtel Services Corporate structure Regd. India . New Delhi-1100770.

India . Vasant Kunj. Phase II. UK etc with 284 partner networks.Bharti Airtel Services ACHIEVEMENTS First to launch Cellular service on November 1995. First to expand it's network with the installation for second mobile switching center in April. First to provide roaming facility in USA. First operator to revolutionaries the concept of retailing with the inauguration of AirTel Connect (exclusive showrooms) in 1995. 1. Nelson Mandela Road. First to introduce push button phone in India. New Delhi-1100770. BHARTI announces aggrement with VODAFONE marking the entry of the World's Largest Telecom Operator into India Bharti Enterprises and AXA Asia Pacific Holdings Limited announce Partnership for a life insurance joint venture in India Regd. 1997 and the first to introduce the Intelligent Network Platform First to provide Roaming to its subscribers by forming an association called World 1 Network. Office: Aravali Crescennt. Enjoy the mobile roaming across 38 partner networks & above 700 cities Moreover roam across international destinations in 119 countries including USA. Canada.

New Delhi-1100770. Bharti Enterprises.Bharti Airtel Services Airtel Launches future factory .) to acquire around 10% in Bharti Tele-Ventures Ltd. 1. Phase II. Office: Aravali Crescennt. Only India's leading mobile service offers you the truly 'freedom-packed' Prepaid! It is also the first company to export its products to the USA. USD 1. to unassailable leadership position in India The largest single foreign investment ever in the history of India The largest investment in the Indian telecom sector Regd. Nelson Mandela Road. 600 million people. Vasant Kunj.5 bn. SingTel and Vodafone to take Bharti Tele-Ventures Ltd. 6.Centres of Innovation to Incubate Pioneering Mobile Applications 16 states. India .700 crores (approx. BHARTI announces agreement with VODAFONE marking the entry of the World's Largest Telecom Operator into India Vodafone to invest approximately Rs.

India . and now world s best Vodafone. Nelson Mandela Road.Bharti Airtel Services Bharti establishes its supremacy in the Indian telecom market. New Delhi-1100770. Regd. Vasant Kunj. Office: Aravali Crescennt. Bharti set to gain global leadership in the telecom sector Bharti Enterprises continues to hold shareholding and management control in Bharti Tele-Ventures. 1. having attracted Asia s best SingTel. Phase II.

Regd. SUNIL BHARTI MITTAL IS THE CEO OF THE YEAR AT THE FROST AND SULLIVAN ASIA PACIFIC AWARDS 2006 AND BHARTI AIRTEL BAGS WIRELESS SERVICE PROVIDER OF THE YEAR AND COMPETITVE SERVICE PROVIDER OF THE YEAR . Vasant Kunj. BHARTI TELE-VENTURES IS THE BEST INDIAN CARRIER AT THE TELECOM ASIA AWARDS 2006. Nelson Mandela Road. India .Bharti Airtel Services Awards for the year 2006-2007 BHARTI AIRTEL DRAWS TOP HONORS AT THE MIS ASIA IT EXCELLENCE AWARDS 2006 BHARTI AIRTEL AMONG THE TOP 10 BEST PERFORMING COMPANIES IN THE WORLD ACCORDING TO BUSINESSWEEK IT 100 LIST. New Delhi-1100770. 1. Office: Aravali Crescennt. Phase II.

New Delhi-1100770. chief marketing officer. Phase II.and post-paid communication." Regd. Vasant Kunj. "In this context. as well as different voice. the challenge also lay in presenting a unified 'face' to the consumer. anytime.which are prerequisites in any case . data and payment platforms. had been treated very differently. when you need to be heard.' We believe 'Express yourself' allows us to connect at a deeper level and create a long-term platform for the brand.Bharti Airtel Services AirTel: Appropriating the value of 'expression' Over the last couple of years. differentiating merely on network. which. India . We needed a strong differentiator in an increasingly commoditized and crowded market. We found this differentiator in a core human truth that defines our category . Expressing and communicating are perhaps two of the most basic emotions. Brand image." For AirTel. business and corporate. Bharti TeleVentures. in the past. with deeper penetration and wider usage of voice and data services. AirTel enables you to make your point in the most expressive way. anywhere." says Bindal." Atul Bindal. "'Express yourself' enables the brand to unify and connect across the entire base of our existing and prospective customers. The campaign is towards owning this through 'Express yourself.and connect at a deeper level. You need to go beyond all the rational identifiers . accompanied by much higher competitive intensity. This assumes significance when viewed in the light of the company's pre. coverage and SMS is just not enough. Nelson Mandela Road.which is that there are moments when you need to make your point. was being driven in two different dimensions. Office: Aravali Crescennt. expands on this. 1. "Brand AirTel is a category leader straddling completely different market segments such as consumer. the market has grown considerably. as a result.

However. "We will be taking the idea forward in many different ways in the forthcoming work. In October 2002. New Delhi-1100770." observes Rediff's Prashant Godbole. given the increasing competitive pressure. 1. along with creative partner Zarvan Patel. Phase II. doubts were being expressed regarding the ability of Bharti's marketing initiatives to help Magic retain its 'Magic' in the future." he informs. Patel also credits his creative team for "fleshing out the idea". Regd. it becomes easy for anyone working on the brand to come up with new ideas and executions. Nelson Mandela Road. Patel adds. Bharti claimed that its strategies were one of the most ambitious experiments ever in the Indian pre-paid cellular telephony market. who. "The moment you have as broad a canvas as 'Express yourself'. with 30% of the market share. That's what makes a good campaign idea. Magic led the market.Bharti Airtel Services One of the most obvious benefits of owning a property such as 'candid expression' (and 'Express yourself') is the expansive nature of the thought. India . Office: Aravali Crescennt. This is just the proverbial tip of the iceberg. Vasant Kunj. conceived the campaign.

It is the classic case of having something better than nothing. I have read first person accounts for the same. Office: Aravali Crescennt. India . Add to the lousy customer care that Airtel is slowly perfecting. Airtel has so far focused only in those areas where it perceives that a huge market is present. I still hold that their thrust should be in smaller towns and cities where BSNL would ultimately usurp their potential customer base. in the mentality of the profit making exercise. New Delhi-1100770. 1. all the services have been offered under the Airtel brand. Typically. Hence Bharti ventured in the broadband market. Regd. Nelson Mandela Road. However. In the recent branding exercise. This is because of the absence of any other operator. It seems that their fancily paid MBAs haven¶t really understood the success of BSNL who focused on the B and C class cities where it has drawn unparalleled support despite the lousy customer experiences. Phase II. This is clear to the operators who have belatedly realized the implications for having a pie in all the segments of telecommunications. Vasant Kunj. the main contention in the broadband market is the price offering which includes the bandwidth costs as well as the cost of laying down the copper wire. The socalled Tech engineers have often been unable to help a customer who is facing issues with the connectivity. The current offerings by Airtel does not really enthuse a potential customer who is looking at sustained data transfer.Bharti Airtel Services AIRTEL BROADBAND Bharti Televentures is the fixed line operator business of Airtel. However. it is staffed with people who usually land up in their jobs with little idea of their job profile. Data is the next driver for growth.

mobile services. Our Services:      Voice Services Mobile Services Satellite Services Managed Data and Internet Services Managed e-Data Services Regd. broadband & telephone services (B&T) & enterprise services. Nelson Mandela Road. New Delhi-1100770. Office: Aravali Crescennt. The businesses at Bharti Airtel have been structured into three individual strategic business units (SBU¶s) . India .Bharti Airtel Services AIRTEL·s ENTERPRISE SERVICES The company is a part of Bharti Enterprises. and is India's leading provider of telecommunications services. All these services are provided under the Airtel brand.carriers (long distance services) and services to corporates. Phase II. The mobile services group provides GSM mobile services across India in 23 telecom circles. while the B&T business group provides broadband & telephone services in 90 cities. The Enterprise services group has two sub-units . 1. Vasant Kunj.

Introducing VQE (Voice Quality Enhancer) for the first time in Kolkata. The VQE technology has been sourced from Tellabs of USA. BT Cell etc. New Delhi-1100770. The Tellabs 3000 series of voice-quality enhancement echo technology also eliminates the complexity of acoustic echo generated by digital mobiles and hands free kits. 1. Phase II.5G Network Regd. Bell South. VQE is a revolutionary new system that spectrally reduces background noise. Office: Aravali Crescennt. Telstra. wherever you may be speaking from. The Tellabs noise reduction technology removes high background noise from the wireless side of the call thus delivering near wireline clear call quality on mobile phones. world leaders in Voice Quality technology. So go ahead. Some of the prominent GSM operators using Tellabs solution in the world are SingTel. It eliminates acoustic echo. Nelson Mandela Road. Vasant Kunj.Bharti Airtel Services AirTel launches VQE (Voice Quality Enhancer) for the first time in Kolkata. adjusts speech levels in both directions and does away with low or distorted speech so that every word of your's can be heard clearly. India . Express yourself and feel the difference on Kolkata's only Non-Stop 2.

Dial 131 for Railway acquisitions info. Nelson Mandela Road. Yahoo fall into this acquisitions category Rs. 2. These call numbers are available in the phone book Automatic only download exclusive for new contents from Airtel's WAP acquisitions site Access internet on the Automatic only move and download for new exclusive contents from acquisitions Airtel's WAP site Users can call into this Automatic only voice recognition service for new and listen to jokes. Dial 604 for for new Infotel. 2 per minute WAP Per content download Per content download GPRS & Masala GPRS Charges GPRS Charges Rs 600 per Rs 600 per month month 646 Calling charges Rs. download ringtones etc Content offered by media Automatic only companies like Indiatimes. 25 Dial-a-service Rs. 1. for new Rediff.) Calling Line Identification Presentation (CLIP) Automatic only Displays the callers number for new on your mobile phone acquisitions screen Users can call to get certain information and service. 6 per minutes Rs. New Delhi-1100770. Vasant Kunj.40 per minute Rs.) POSTPAID CHARGES (Rs. Office: Aravali Crescennt. movie acquisitions gossips. India . Phase II. 6 per minutes VAS SMS Charges Rs. Automatic only For instance.Bharti Airtel Services SERVICE NAME TYPE OF SERVICE DESCRIPTION PREPAID CHARGES (Rs. 3 per Regd.

Vasant Kunj.000 crores. Regd. Phase II. Bharti Airtel to Observe Silent period from October 1. Bharti Airtel is amongst India s Most Admired Knowledge enterprises in 2006. Notice of postal ballot for seeking consent of the shareholders on scheme of amalgamation of Satcom Broadband Equipments Limited and Bharti Broadband Limited with Bharti Airtel Limited. New Delhi-1100770. 1. Office: Aravali Crescennt.Bharti Airtel Services AIRTEL SERVVICES AIRTEL NEWS Bharti Airtel inks USD 400 million network expansion contract with NOKIA . Sunil Bharti Mittal receives The Honorary Fellowship from IETE. India . 1.600 crores. 1. PBT crosses Rs. 2006. Nelson Mandela Road. Bharti Airtel limited: Q2 cash profit exceeds Rs.

(Refer Exhibit II). BSNL could cover rural areas. Regd. discount coupons. Office: Aravali Crescennt. attracted the consumer through its low cost schemes. All the players except RIM offered services based on the Global System for Mobile (GSM) technology. RIM provided services based on Code Division Multiple Access (CDMA) technology as well as GSM. relied heavily on its creative media advertising sans celebrities. on the other hand. Idea. The most important consumer segments in the cellular industry were the youth segment and the business class segment. Prominent among these were . Reliance was another player that cashed on its innovative promotional strategies. loyalty rewards. Hutchinson-Essar limited (Hutch). India .Bharti Airtel Services PROMOTIONAL STRATEGY After the liberalization of the Indian Telecom Sector in 1994. Phase II. BSNL. Hutch implemented the celebrity endorsement strategy partially. Idea Cellular limited (Idea) and Reliance India Mobile (RIM) (Refer Exhibit I). relying primarily on its creative advertising for the promotion of its brand. As competition in the telecom arena intensified. The youth segment was the largest and fastest growing segment and was therefore targeted most heavily by cellular service providers. Nelson Mandela Road. Bharti Tele-Ventures adopted celebrity endorsement as its chief promotional strategy. By 2005. service providers took new initiatives to woo customers. Vasant Kunj. Bharat Sanchar Nigam Limited (BSNL). there were a total of 12 players in the market with the five major players being Bharti Tele-Ventures Limited (Bharti). business solutions and talk time schemes. 1. By 2004 it emerged the unprecedented leader commanding the largest market share in the cellular service market.celebrity endorsements. New Delhi-1100770. Being a state owned player. which included celebrity endorsements and attractive talk time schemes. the Indian cellular market witnessed a surge in cellular services. and this helped it increase its subscriber base.

Office: Aravali Crescennt. Vasant Kunj.Bharti Airtel Services Regd. Phase II. 1. New Delhi-1100770. Nelson Mandela Road. India .

Nelson Mandela Road. talking brand ambassador. ³It gives the user a chance to go back to the AirTel product and acts as a strong reminder medium. Marketing professionals like Samsika Marketing Consultants¶ managing director Jagdeep Kapoor point to the usage of an ³audio celebrity´ as something that is significant. Orange and Dolphin as well! ³We did expect the tune to catch up but this has really exceeded our expectations. which according to Mr Pota.´ The ringtone which is also the jingle for AirTel¶s TV commercial. New Delhi-1100770. it is a great advertising product for AirTel and works like a ³walking. Overall. Office: Aravali Crescennt. It is not very clear what this means for the other cellular operators. he explains. 1. Cellular users have been ³forwarding´ the tune to one another. India . Phase II. Vasant Kunj. has given AirTel a chance to enter the ³mind of the user´ irrespective of which service he opts for. Regd.Bharti Airtel Services RAHMAN TUNE CROSSES AIRTEL·S EXCLUSIVITY BARRIER October 04.´ he explains. is proving to be a potent advertising tool for the company. 2002 Cellular service provider AirTel seems to have hit the right note with its new commercial starring musician A R Rahman.´ admits Bharti Cellular¶s chief marketing officer (western region) Pratik Pota. The commercial which is currently on air has a beat which also doubles up as a ringtone which is ostensibly available only to AirTel users. But the interesting part is that the ringtone is being flaunted not just by AirTel customers but by customers of rival service providers like BPL.

While none of them commented on AirTel¶s strategy and its impact on their own subscriber base. Nelson Mandela Road. ³Competition will not do well to adopt a knee jerk reaction and will have to come out with advertising that is well thought out´ explains Mr Kapoor. Vasant Kunj. AirTel has had to find ways of cutting through the clutter. the nature of reaction from competition remains unclear. he adds that non-AirTel users will have the AirTel ³brand experience´ inspite of not using the service.´ Explaining that the usage of an audio celebrity was more ³strategic than tactical´. New Delhi-1100770. one advertising professional working with a rival service provider opines that the tune is ³transient´ and not likely to have any long term impact as a brand building tool. Phase II. He anticipates a situation where the new entrant (AirTel) will continue to be more aggressive.´ AirTel will have try to find ways to attract new customers and convert the existing ones. While Mr Pota highlights the fact that the usage of the tune by other operators means ³free advertising´ for AirTel and the users having a positive disposition towards the product. Being the latest entrant in the Mumbai circle. seem to be doing their own homework on this brand of advertising. Rivals. Says Mr Kapoor. India .Bharti Airtel Services ³The normal practice is to opt for film stars and sportsmen rather than an audio personality´ he says. Office: Aravali Crescennt. though seemingly unfazed by the phenomenon. Regd. 1.

Boost. with the former edging out the latter in the celeb endorsement race. Clinic All Clear. says a senior company executive. cricket and music. Pepsi. Tendulkar is not the first cricketer to endorse Bharti s Airtel brand. Vasant Kunj. Indian captain Saurav Ganguly had done so when Airtel launched its service in the eastern metropolis of Kolkata in 2001. Phase II. Bharti plans to launch a multimedia campaign targetting its service at the mass market. Both Tendulkar and King Khan already share the frame for soft drinks major PepsiCo India. Pepsi. Palio. Shah Rukh and Sachin are the best bet as brand endorsers. The Master Blaster s portfolio includes brands like Colgate Pamolive. The leading brands endorsed by Khan include Hyundai. MRF.Bharti Airtel Services TENDULKAR & SHAHRUKH. Tag Huer. Though company executives were mum on the value of the Tendulkar deal. Office: Aravali Crescennt. Airtel. India . Nelson Mandela Road. Adiddas and Britannia. TVS. Both Sachin and Shah Rukh are two of the most sought after celeb endorsers in the country. the idea of roping in Tendulkar is in line with the group s strategy to connect to the mass market through celeb endorsers from movies. For mass connect. Visa. among others. 1. Bagpiper and Videocon. Regd. those in the advertising fraternity peg the signing rate for the three-year deal anywhere between Rs 8 crore and Rs 10 crore. New Delhi-1100770. ESPN-STAR Sports. According to company executives.

Nelson Mandela Road. Phase II. Office: Aravali Crescennt. Vasant Kunj. India . 1. New Delhi-1100770.Bharti Airtel Services Regd.

New Delhi-1100770. India . Office: Aravali Crescennt. Regd. 1. Vasant Kunj. Nelson Mandela Road. Phase II.Bharti Airtel Services OBJECTIVE The objective of my project report is to study the advertising strategy of AIRTEL Cellular service and its effect on mobile users existing and who are going to use mobile service in future. my aim is to study the Advertising Effectiveness of AIRTEL Cellular service. In other words.

Bharti Airtel Services DATA SOURCES Data is collected from both the Primary sources i. Primary sources: The primary source of data collection is through questionnaire. Phase II. questionnaire and also from Secondary sources. Nelson Mandela Road. Office: Aravali Crescennt. Vasant Kunj. newspapers and templates from AIRTEL distributions centers and AIRTEL Customer Care. The questionnaires are distributed among 35 peoples and their view is recorded and used in analyzing the data Secondary sources : The secondary sources includes online sites. India .e. 1. New Delhi-1100770. Regd.

Phase II.Bharti Airtel Services Regd. India . New Delhi-1100770. Nelson Mandela Road. Vasant Kunj. Office: Aravali Crescennt. 1.

1. Phase II. India . Vasant Kunj. Ltd NEW DELHI NEW DELHI 24 HOURS CUSTOMER CARE 44441250 Regd.Bharti Airtel Services Sample of proposal of ISDN line PRI Line (Primary Rate Interface) PROPOSAL FOR BLS Travel & Logistic pvt. Nelson Mandela Road. Office: Aravali Crescennt. New Delhi-1100770.

Thanking you With regards For Bharti Airtel Limited Shailendra kumar Prajapati Territory Sales Manager Mobile : +91-11-9958253404 Regd. and need any clarifications feel free to contact me or Email me. Phase II.  PSTN Benefits & Commercials  Comparison of ISDN Vs. Nelson Mandela Road.PRI Tariff  PSTN Tariff If you have any further query. Details attached. Thanking your & assuring you best of our services and support at all times.Bharti Airtel Services Sub: Proposal Dear Sir Mr. PSTN  Value Add Services  ISDN . New Delhi-1100770. Rajat As per our discursion we are sending you the following option for your Telecommunication Solution. India . Office: Aravali Crescennt. 1. Vasant Kunj. please find the following documents for your kind perusal:-  Write up on Bharti profile  PRI Benefits & Commercials.

A nationwide broadband networks and also in the long distance services business. along with SingTel as a partner.Warburg Pincus. The network will be based on multi-technology (TDM+ATM+IP) with gigabit capacity ( 40 GBPS capacity on DWDM & SDH platforms). New Delhi-1100770. Andhra Pradesh. has been at the forefront of technology and has revolutionized telecommunications with its world-class products and services. USA. Bharti Enterprises also manufactures and exports telephone terminals and cordless phones. Bharti has many firsts to its credit. Its existing services sector businesses include mobile operations in Delhi.Bharti Airtel Services BHARTI ENTERPRISES Bharti Enterprises. fastest growing VSAT company in India. New York Life International. Phase II. ranging from being the first cellular service in Delhi. Delhi and shortly launched services in Tamilandu and Karnataka. first Indian company to provide comprehensive telecom services outside India (Seychelles). Bharti is implementing a submarine cable project connecting Chennai & Mumbai with Singapore for providing international bandwidth and ILD services through an 11. and International Finance Corporation. Singapore.4 TBPS fiber cable. and first multi-location Internet Service Provider. Karnataka. Apart from being the largest Regd. Kolkata. Established in 1985. Vasant Kunj. it has a fixed line operation in the states of Madhya Pradesh. NLD has plans of laying 35. Mauritius. 8. E. USA. Chennai and Himachal Pradesh. Bharti has today many joint ventures with telecom leaders like SingTel. USA. National Long Distance (NLD) services will be available initially in 75 major cities and progressively extended to over 200 cities by March 2003.000 Kms of fiber across the length and breadth of India. first private basic telephone service provider in the country. Haryana. Office: Aravali Crescennt. Nelson Mandela Road. 1. competitive telecom services. India .. Bharti has been a pioneering force in the telecom sector with many firsts and innovations to its credit. AIF Funds Management Ltd. In addition.800 Km. India's only integrated telecom service Company. Bharti's vision is to develop a well-defined strategic roadmap to create a large nationwide footprint and provide an integrated array of cost-efficient.M.

Bharti Airtel Services
manufacturer of telephone instruments, it is also the first telecom company to export its products to the USA.

Bharti Enterprises is today recognized as a true infrastructure builder. Bharti was recently awarded the first National Infrastructure Development Finance Corporation (IDFC) award for "Excellence in Infrastructure - 2000".

BHARTI AIRTEL LIMITED-DELHI CIRCLE

Bharti Airtel Ltd (BAL) ² Delhi, a licensee to provide fixed line telephone services for voice & data applications. BAL ² Delhi is the group company of Bharti Enterprises, an integrated telecommunications group. BIL networks are enabled by latest technology in Switching, Transmission and transport, Local Access & Billing System. The State of the Art Digital switch (Siemens) uses the most advanced signaling protocol for faster connectivity. These switches are equipped for 10,000 lines capacity, upgradeable to 100,000 facilitating for IN and DSL services and is capable to support Network Management System. BAL networks local access is on Fiber or Copper, planned on Optimum lead length for Voice & Data applications and on business criticality. BAL·s Customer Care has a trained & dedicated team of customer relationship executives. The Query Resolution Cell, Call Center & Care Touch Center is accessible 24 Hrs x 365 days. The services delivered would be highly personalized under a single window system for all queries, requests and complaints. BAL has rich experience in executing solutions, using state-of-the-art technology platforms and environments. BAL¶s responsibilities span across the full-life cycle of the projects, including providing technical and business consulting, implementation, etc. BAL·s success is attributed to its commitment to quality. All activities and procedures are designed to adhere to the spirit and guidelines of the IQL System.

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India

Bharti Airtel Services
PROPOSAL FOR PRI (30 DIGITAL LINES)

Features of the PRI connection

ISDN PRI Connection (30 B +2 D) 20 channels @ 64 kbps each 2 D channel @ 64 kbps for handshaking Voice, data and video communication Fast Throughput and High Speed communication Easy Manageability Internet, Video and clear voice on same protocol 100 to 200 Direct or DID nos. for Direct calls Inwards o with Value Added features like Caller ID, o Caller ID with name, Caller ID on call waiting and o Missed calls y External Call Diversion of your direct nos. y Commercial savings y Fast Internet connection @ 128 kbps thru LAN SERVER y Real Time Video Conferencing @ 384 kbps y 10 times faster fax transmission using ISDN G4 FAX HDSL (Transmission Equipment) - A pair of 2 Mbps modems required for bandwidth management on copper. y y y y y y y

Benefits of PRI connection

y y y

A cost saving proposition for the organisation. Zero entry cost for these services and usage based discounts for the organisation. STD/ISD facility can be provided /withdrawn on each extension as per the requirement of the organisation. No requirement of additional bookings of telephone lines for the new joiners.

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India

Bharti Airtel Services
Benefits of the PRI solution:

1. PRI line offers digital signaling till the customer's premises as against in the case of analog signal wherein the signal gets digital only at the service provider's premise. I.e. the entire last mile connectivity offers digital signaling through PRI connectivity. 2. Phone Tapping in ISDN PRI is not possible at any point. Neither at the exchange level or the local DP level. The digital signal offers the following benefits:

y

The call completion is improved as the signaling happens through D-Channel till the PBX. The sound quality is also improved as the digital signal is a better quality signal. The noise level is reduced due to the binary signals.

y

3. The PRI line offers DID (Direct Inward Dialing) facility which carries the following benefits: There is no call waiting for an IVR / when the call is transferred through the operator Everyone gets a direct number at his/her desk. The CLI facility is activated on each extension. Moreover, the desired DID numbers appear on the third party phones when called outside. There is a massive reduction of the traffic on the Epabx.

y

y

y

y

4. PRI requires the termination of only one physical pair into the PBX which minimizes cross-talks and cross-connections over the lines. Moreover, the faults can be traced easily due to this as there is an alarm at the exchange the moment the line is faulty.

COMMERCIALS OF ISDN PRA:

Total Channels Total Bandwidth

: 30 : 2 MB

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India

Bharti Airtel Services

Hardware Required: (Airtel)

Hardware RAD HTU E1 Modems with G.703 port and 220 V as power supply**

Qty One

Amount (Rs.) 30,000/- + 12% Sales Tax

RAD HTU E1 Modems with -48 V as the power supply **

One

30,000/- + 12% Sales Tax

PRI Card #

N/A

N/A

SPECIAL OFFER FOR BLS Travel & Logistic.

Registration Charges Installation Charges Modem charges

Rs 45000 Rs 4500 Rs 60000

Waived Off Waived Off Waived Off

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India

Office: Aravali Crescennt. New Delhi-1100770.ISDN Vs PSTN Particulars 1 2 3 4 Type Bandwidth available Communication Channels Caller ID ISDN PRI (30) Digital standard 2 mbps 30 X 64 kbps Built in compatible on ISDN based PBX compatible on ISDN based PBX compatible on ISDN based PBX On DID Nos.6 kbps .each line To be applied for 5 Caller ID behind PBX Not Compatible 6 Caller ID on call waiting Not Available 7 Caller ID with name Not Compatible behind PBX Rs 50/. India . Phase II. for each line Not Available Regd. Nelson Mandela Road. or DID nos.) Analogue standard Average Possible 9. 1.6 kbps 9. per PRI No charges from one MSN not possible Not Available 16 17 Different Nos.per month (On common board nos. (on busy/no answer) Digital standard Fast Not Possible 2 mbps Possible PSTN (30 lines) Analogue standard 9.ISDN based networking protocol Advice of Charge Multiple Subscriber Numbers for DID Closed User Group 14 15 compatible on ISDN Built in on ISDN Up to 200 Direct nos. Vasant Kunj.6 kbps not possible 8 9 10 11 12 13 Call Diversion on external no Voice Clarity Throughput & Dialing Phone Tapping Data Communication Image/video transmission QSIG protocol .Bharti Airtel Services Comparative Analysis .

DID 2. Nelson Mandela Road. 1. Regd. India . Phase II. Not Available 19 20 Possible Default Not Available To be applied for 21 Default To be applied for Additional Facilities Available: 1. Vasant Kunj. New Delhi-1100770.Bharti Airtel Services to other DDI for each MSN possible behind PBX 18 Direct Dialing In (DDI) Auto Call Back on external number if busy Line Hunting Reversal facility for exact call billing behind PBX. Office: Aravali Crescennt. Line hunting Value plus Services: Line Hunting / CLIP/ Call Waiting / Call Hold / Alarm call / Dynamic # It is essential to have EPBAX compatible to PRI at your end.

Call Waiting Alerts the subscriber of another incoming call when already in conversation. Office: Aravali Crescennt. Never Miss a call . India .Call forward no reply Benefits  Never miss any calls. Regd. Benefits  Never miss any calls.Bharti Airtel Services Value Added Services (VAS) -Airtel I. New Delhi-1100770. 1.Call forward busy . Vasant Kunj. Phase II. Three variants are possibleCFU CFB CFNR .  No engaged tone to people who may be trying to get in touch with subscriber.Call forward unconditional .  Stay in touch with all your business contacts & loved ones all the time. Nelson Mandela Road.List of Features Call Forwarding An incoming call will get forwarded to another Telephone Number specified by the subscriber.  No disappointed customers.

Message will be stored in the VMS for 7 days Three different variants are possible Call Forwarding Unconditional to a Voice Mail Service (CFU-VMS) No Reply to a Voice Mail Service (CFNR-VMS) Busy to a Voice Mail Service (CFB-VMS) Benefits  No missed calls. Office: Aravali Crescennt. the call to other number is released. 1. After the call has been accepted at one of the numbers.  Can call back to the caller based on the message. Voice Mail The caller is able to leave a message for the subscriber. if did not pick up the phone due to any reason Regd. The feature is subscriber controlled.Bharti Airtel Services Parallel Ringing This feature provides the user with the possibility to have incoming calls ringing simultaneously at the originally called number and additionally at a second number. India . can retrieve messages later at convenience in total secrecy. which can be retrieved from anywhere later. The call may be answered at either directory number. The feature code enables the subscriber to recall the called party with the help of the recall number. Phase II. Vasant Kunj. (This is so only if the called number is also from within the AIRTEL network) Benefits  Not to miss the last call. New Delhi-1100770. Nelson Mandela Road. Automatic Recall Subscriber is enabled to automatically initiate a call that could not be set up by a caller.  No need to invest in an Answering machine.

Benefits  Secretary can transfer calls coming to one location to Businessman on the move when it is an urgent call. and have the two parties connected together. This feature is available to normal analog. Fixed destination calls with timeout (Delayed hot line) . Vasant Kunj.  Calls forwarded are in the control of a person instead of automatic. Nelson Mandela Road. New Delhi-1100770.Feature is both administrator / subscriber controlled. Office: Aravali Crescennt. dial a third party number.  Can ensure quick transfer of communication Regd. Phase II.Bharti Airtel Services Hotline Delayed This feature enables a user to reach a fixed destination ( B party number) without actually dialing the number. This third party transfer is possible once third party answers. India . ISDN and Centrex subscribers Benefits  Combination of Hotline and normal phone. 1.  Most frequently called number within an establishment maybe connected by hotline and spares the trouble of dialing. Explicit Call Transfer The feature enables a subscriber to put a call on hold.

Displays the directory number of the calling party to the called subscriber. Up to 50 nos.List of Features Caller Line Identification The feature provides the called subscriber identification of the party that is attempting to set up the connection to him/her before accepting the call. Regd.Protect your Privacy .  Useful when one does not have the CLIP facility but wants to identify the Directory number of specified calls. Malicious Call Identification Subscriber can identify malicious calls or nuisance calls by informing the Service Provider who will monitor the calls and inform the subscriber. Vasant Kunj.Bharti Airtel Services II. New Delhi-1100770. Benefits  Protection against undesired calls  Know the caller before accepting the call. India . Phase II. Selective Ringing Defined directory numbers can be assigned different ringing sequences. Nelson Mandela Road. Benefits  Distinguish between important & non-important calls. Benefits  Identify Crank Calls. 1. Office: Aravali Crescennt.  Avoid unnecessary calls.

Bharti Airtel Services Do Not Disturb Service This facility gives the subscriber the ability to divert incoming calls immediately or on no reply condition to either (i) A fixed announcement (ii) To an announcement selected from a group of announcements. Based on the conditions subscriber can select the appropriate announcement like Out of station. busy in meeting. 1. New Delhi-1100770. India . Benefits  Busy Professionals may use this feature to make appropriate announcement to his/her callers. The calling subscriber receives an announcement why his call is rejected. he can work undisturbed by the phone using this feature Rejection of Forwarded Calls This feature allows the subscriber to have automatically such calls rejected which are forwarded to his number.  This will save the caller unnecessary effort in trying the number again and again in the subscriber s absence. Vasant Kunj. Office: Aravali Crescennt.  For the subscriber . would be available by 4 pm etc. Phase II. Regd. Nelson Mandela Road. Administrator can define a set of maximum 15 announcements and subscriber can have a choice to select any of them.

1. Office: Aravali Crescennt.Bharti Airtel Services Benefits  In the event a subscriber has forgotten to de-activate the Call Forward feature. Absentee Subscriber. Vasant Kunj. Nelson Mandela Road. Power in Your Hands . Phase II. Regd.Features Remote Phone Management This feature enables a subscriber to fully control supplementary services provided on the owner s telephone from a remote phone & from any place in the world using his OWN password. this may be of help for the subscriber at the called number Selective Call Forwarding Feature by which only a white list of numbers specified by the customer will be forwarded to the desired number III.  Control your phone from another location.  Forgotten to de-activate some features? Don t worry! Call from any phone Use a password to activate or de-activate. Benefits  No worries about whether your phone is locked or whether the other features are activated or not. It supports the following features: Call forwarding UNCONDITIONAL (CFU) Call forwarding ON NO REPLY (CFNR) Call forwarding ON BUSY (CFB) Do not disturb (DND) Dynamic locking of Local/ STD / ISD calls. New Delhi-1100770. India .

Regd. and available to normal analog. India . Nelson Mandela Road. ISDN and Centrex subscribers. Set up a common speech path between all three subscribers (three-way conversation.  Multiple numbers at a marginally higher cost than a single number. Benefits  Subscriber can speak simultaneously to 2 parties. 1. Vasant Kunj. New Delhi-1100770. With different ringing sequence.Bharti Airtel Services 3 party Conferencing This feature enables the subscriber to hold an existing connection while setting up another to a third subscriber. the subscriber is able to distinguish who might be the calling party. ISDN and Centrex subscribers.  Useful when an important discussion needs to have more than 2 people. End one of the connections and retain the other. Office: Aravali Crescennt.  Different Categories of Callers can be given different numbers.) Feature is administrator controlled and available to normal analog. Phase II. including the ringing sequence. Benefits  Useful to indicate multiple lines to customers. Feature is administrator controlled.  Helps avoid repeating same messages to different people. With this feature it is possible to: Switch between the first and second connection (hold for enquiry). Multiple Subscriber Number This feature makes it possible to assign up to four different directory numbers to a single line with different ringing facility.

Office: Aravali Crescennt. This may be either for a specified or unspecified period. the lines being seized in a fixed order (hunt sequence). New Delhi-1100770. 1. Two possible variants are Casual: Alarm call time can be set for within next 24 hours. The feature requires creation of PBX group and hunting sequence can be defined as fixed sequential. General Convenience Features Alarm Call Service This feature allows a subscriber to have an alarm call made to his line at a time specified in advance. Regular: Alarm call time can be set. regularly at the same time on consecutive days. Phase II. Nelson Mandela Road. India .Bharti Airtel Services Multi Line Hunting Group This feature performs an automatic search for a free line in an access line group for terminating traffic. Benefits  This feature can be useful in a set up where there are multiple phone lines and ensure that the caller sets up a call for sure. IV. Benefits  This feature is useful as a reminder service for important engagements and as a regular alarm Regd. random or uniform call distribution. The time and duration have to indicate in advance by the user. Vasant Kunj.

Nelson Mandela Road. the subscriber can call a specified number and get a ring back when he places the phone back on the cradle. Benefits  With this feature . Regd. By default. Dynamic Lock registration is done by dialing 123* 0000* xxxx#.Bharti Airtel Services Dynamic Lock This facility allows subscriber to bar STD/ ISD /Local calls etc selectively under his own controlled password. where 0000 is his default set password and xxxx his new password.  It also enables him to check his line. Office: Aravali Crescennt. Call Completion Subscriber Busy The Call Completion to Busy Subscribers (CCBS) feature gives the A-subscriber the option of obtaining information from the exchange about when a busy B-subscriber becomes free and then having a connection set up automatically to the previously busy B-subscriber Benefits No unnecessary attempts to dial to busy subscribers need to be made. But the subscriber is able to change his keyword to XXXX (any four digits). the customer can keep his phone secure . Phase II. Benefits  This feature helps in ensuring that a previous STD/ISD call has been terminated. The switch automatically redials immediately after B-subscriber ends his previous call. New Delhi-1100770. every subscriber is given 0000 as his password. Vasant Kunj.This way he ca also keep his bills under check Ring Back With this feature. India . 1.

By having access to this document you agree to maintain strict confidentiality regarding its content. 1. Bharti Airtel Ltd. Nelson Mandela Road. Office: Aravali Crescennt. prepared for its prospective Client. whom Bharti Airtel Ltd. New Delhi-1100770.Bharti Airtel Services Proposal For ILL (Internet Leas Line Connection) AIRTEL BUSINESS SERVICES INTERNET LEASED LINE SERVICES PROPOSAL PROPRIETARY AND CONFIDENTIAL This document is a proprietary material of Bharti Airtel Ltd. has the right to change the price offering at any point in time. Disclosure of the following information to any person/ agency. Vasant Kunj. India . would deem to be its competitor. would be considered a violation of confidentiality. Regd. Phase II.

Phase II. Shinil shilin@manosystems. Nelson Mandela Road. Email Id Mr . 1. New Delhi-1100770. Office: Aravali Crescennt. Vasant Kunj.com Date of Submission of Proposal Name of Account Manager Region (Delhi/ GGN/ Noida/ RON) 05 july 2010 Shailendra Kumar Prajapati/9958253404 Delhi Regd.Bharti Airtel Services Document Identification Sheet Client¶s Name Client¶s Address Mano Systems Pvt Ltd New Delhi Contact Person Phone No. India .

you are assured of platinum-grade service. These form the building blocks of the innovative solutions we construct. Shailendra Kumar Prajapati Territory Sales Manager Mob: +91. Harvinder We thank you for giving Bharti Airtel Limited the opportunity to propose a solution for your communications & business needs. please do contact us. 1. India . tailor-made for your organization. We look forward to doing business with you! Regards. The solutions are aimed at putting your business@ease. Our portfolio comprises of leading edge products and services. We are including a proposal for your consideration. With us. global alliances and superior domain expertise. world-class network infrastructure. Should you have any queries or require any clarifications on the enclosed proposal. Office: Aravali Crescennt. we have prepared a comprehensive communications solution. Vasant Kunj. After an in-depth analysis of your requirements. Phase II. New Delhi-1100770.9958253404 Regd. For Bharti Airtel Ltd.Bharti Airtel Services Date: 09 February 2011 Guru Nanak College Subject: Proposal for Internet Leased Line Dear Mr. Nelson Mandela Road.

1. Vasant Kunj.Bharti Airtel Services TABLE OF CONTENT y Introduction of Airtel Business Services y Executive Summary y y y The Client s Requirements Proposed Solution Technology o o o Technical Details. Nelson Mandela Road. New Delhi-1100770. Office: Aravali Crescennt. Key Deliverables Connectivity Diagram of the proposed solution. Phase II. India . y General Terms and Conditions Regd.

The SMW-4 (South East Asia. ISP and international bandwidth access through the gateways and landing station. last mile connectivity in fixed-line and mobile circles. India . Nelson Mandela Road. Managed e-Business Services and Managed Customized Integrated Solutions. Vasant Kunj. Office: Aravali Crescennt. which jointly owns and has developed the next generation undersea cable system SMW-4. broadband & telephone services with national and international long distance services. Phase II. The company is the only operator to provide mobile services in all the 23 circles in India. 1. World class integrated infrastructure It is the only company in India with end-to-end integrated infrastructure: GSM mobile network covering twenty one out of twenty three circles. The company also has a submarine cable landing station at Chennai (Network i2i). over 200 cities covered by the national long distance Regd. The company also provides telephone services and Internet access over DSL in 15 circles. The businesses at Bharti Airtel have been structured into three main strategic business groups Mobile Services. Middle East and Western Europe 4) is the new undersea cable connecting the Pacific to the Atlantic.Bharti Airtel Services INTRODUCTION About Bharti Bharti Airtel Limited is India's leading provider of telecommunications services. Mobile Services. VSATs. Benefits of Partnering with Airtel Enterprise Services Comprehensive Telecommunications Portfolio Airtel Enterprise Services offers an end-to-end telecommunications solutions portfolio comprising of Voice Services. Satellite Services. Broadband & Telephone Services and Enterprise Services. The company is a key consortium partner. The company complements its mobile. New Delhi-1100770. Bharti Airtel Limited is one of India's leading private sector providers of telecommunications services with a market share of all India wireless subscribers at 30%. and has been built with 4th generation Terabit DWDM technology. Managed Data & Internet Services. The company provides reliable end-to-end data and enterprise services to the corporate customers by leveraging its nationwide fiber optic backbone. which connects the submarine cable connecting Chennai and Singapore.

This skilled manpower in the field is dedicated to making your relationship with us a smooth and efficient one. we have created strong. Middle East and Western Europe 4) is the new undersea cable connecting the Pacific to the Atlantic. India . Nelson Mandela Road. The company is a key consortium partner. Customer Care and Delivery We at Bharti Airtel Ltd see ourselves as your service partners rather than vendors. and has been built with 4th generation Terabit DWDM technology. Phase II. Both the service deliveries as well as the customer care teams are backed up by a strong central presence to enable seamless cross-company. Why we are the preferred partners of corporate in India? y Comprehensive suite of telecom products and services y Reliability of Data connectivity y Domestic geographical coverage y Ability to meet predefined SLA y Completeness of Integration of Services with current infrastructure y Return on Investment (ROI) offered by the Solution Regd.Bharti Airtel Services backbone spanning 37000 Kms. one of the finest VSAT networks in India with hubs in Delhi. 1. cross-geography coordination.The SMW4 (South East Asia. Office: Aravali Crescennt.4 Tbps capacity submarine cable Network i2i. Vasant Kunj. should you have any. New Delhi-1100770. which jointly owns and has developed the next generation undersea cable system SMW-4. fixed line network available in select high density commercial towns. empowered teams at the regional level to take care of service provisioning as well as for the resolution of issues or faults. Therefore. We are acutely conscious of just how critical our services are. Mumbai and Bangalore and the world¶s largest 8. to your business.

Our network implementations are poised to respond effectively to these changes. newer processes are defined and departments are reorganized. As business evolves. as the Internet has revolutionized the way we conduct business. to ensure that the enterprise is working at its peak efficiency and to remain competitive. Vasant Kunj. India . New Delhi-1100770.Bharti Airtel Services EXECUTIVE SUMMARY The Internet is critical to the new economy in the near future. new employees are added. 1. Nelson Mandela Road. Regd. The future demands us to build reliable and secure Internet infrastructure with a clear objective to enhance customer interaction and a better user experience. Phase II. Office: Aravali Crescennt. Each of these changes demands corresponding changes in the network. allowing your organization to reap benefits of networked enterprise without incurring insurmountable costs.

The Output Interface is Ethernet which would go in the Layer 3 Equipment (Router/ L3 Switch) of the customer y An E1 standard Leased Line provides transmission speed of 2.048 kbps. The Port at RSU is extended to customer location through LAN extenders (Schmid Make). India . y A dedicated connectivity is established by creating a logical E1 circuit between Ethernet port of the RSU. which creates one link between its nodes. 1. Delhi). Phase II.Bharti Airtel Services PROPOSED SOLUTION THE TECHNOLOGY: There are two solutions through which Airtel can provide Internet connectivity to its corporate customers: Internet Leased Line y A Leased Line is a point-to-point connection between two places. Office: Aravali Crescennt. Regd. implemented by different transmission media (here through Airtel¶s own network).Okhla Phase III. Ethernet port of BG-40/BG-20 at our MSU (224. New Delhi-1100770. Vasant Kunj. Nelson Mandela Road.

pairs of digital Modem with G. y Normally in the Internet leased line. at the customer premises and the Ethernet port of BG40/BG-20 at our MSU (224. to be placed by Bharti Airtel Ltd. but the customer is free to choose the make for himself. New Delhi-1100770. which would go in the Layer 3 Equipment (Router/ L3 Switch) of the customer TECHNICAL DETAILS: We at Airtel will dedicate an Internet port of at our end. The recommended brand is Cisco. For Internet connectivity. Nelson Mandela Road. Phase II. y The dedicate Internet access service involves allotting a port of of given speed on the Airtel¶s backbone router.Bharti Airtel Services Internet Leased Port y A dedicated connectivity is established by creating a logical E1 circuit between Ethernet port of the MUX. The customer connects to this port through Airtel¶s already laid network. no such modems are required. the hardware required by Client Organization is as mentioned below: y Leased line Router/Layer 3 Switch at Client Organization office premises. The Router would be responsible for forwarding and routing the traffic towards the end locations and to the remote server. and gets routed to the World Wide Web through Bharti¶s internet gateway. Delhi).703 and V. y The Output Interface is Ethernet. Regd. 1. This would enable Client Organization to have Unrestricted Access to the Internet. This is to be provided by the customer. Office: Aravali Crescennt.Okhla Phase III. India .35 Interfaces for a bandwidth of 64 kbps and an Interface Converter for bandwidth greater than 64 kbps is required but in Airtel¶s network we will provide an Ethernet output. Vasant Kunj.

New Delhi-1100770. hence no dependency on any other network. High-throughput: We shall provide you the throughput as per the commitment.Bharti Airtel Services KEY DELIVERABLES: Scalability: A Leased Line Internet link is established between customer¶s premises and Airtel. India . Since it is a public domain offering every customer has to arrange its own security by means of firewall etc. Nelson Mandela Road. The bandwidth options available are 64 Kbps onwards. Network: Bharti Airtel has their own end-end network. 1. Airtel provides security at various levels at our end. Phase II. at customer end. A pre configured dedicated port is made available for Uninterrupted Internet Access for the Network. Office: Aravali Crescennt. Security: Protection from intruders has become a major concern for most of the organizations. 24 hours a day and 365 days a year. Regd. Manageability: Since the only equipments used for the setup is Router/Switch. it becomes very easy to manage the setup at the customers end. Support: We provide around the clock technical support for network monitoring and fault rectification from implementation of the solution to after sales support. Keeping the network security of Client Organization in mind. Vasant Kunj.

Vasant Kunj.) for the onward journey. India . CUCN etc. APCN. connecting Chennai to Singapore. The submarine cable terminates in the respective Landing Stations in Chennai and Singapore. In India. New Delhi-1100770. This is affected by establishing bilateral relationship between Bharti and leading Global Carriers wherein the Global Carrier provides connectivity from Singapore to various destination countries. Thus. Regd.Bharti Airtel Services Network i2i Overview Network i2i is a completely owned circuit of Bharti. seamless connectivity can be provided from more than 200 cities in India. JUCN. Nelson Mandela Road. i2i is currently interfaced with the Bharti¶s NLD backbone. Office: Aravali Crescennt. Further by virtue of fixed line services being offered by Bharti. In Singapore. The value proposition is further extended to other cities through interconnect and partnership with fixed line operators. i2i is further interconnected with other submarine cable systems (C2C. strong synergy of FSP-NLD-ILD present a unique end-to-end value proposition to the end customers as well as International Carriers partnering with Bharti. For customers in India Bharti would provide single window account management to customers and service providers. 1. It transports voice and data traffic under Bharti s ILD License and represents the first private submarine network ushering the era of open global connectivity regime. The Landing Station is Chennai is owned and managed by Bharti and the Landing Station in Singapore is owned and managed by SingTel. Bharti and SingTel jointly provide data Service on i2i. Phase II.

India. The equipment providers for the system are Alca tel Submarine Networks. Singapore. Algeria. Tunisia. New Delhi-1100770. Bangladesh. This submarine cable system linking South East Asia to Europe via the Indian Sub-Continent and Middle East with Terminal Stations in Singapore. Pakistan Telecommunications Company and Singapore Telecom are the other companies involved in the project. ETISALAT (UAE). Egypt. Saudi Arabia. Malaysia. France Telecom. Bangladesh. India . Vasant Kunj. 1. Office: Aravali Crescennt. Malaysia. Bharti is one of the largest stake-holders in the SEA-ME-WE 4. Regd. United Arab Emirates. Pakistan. while Algerie Telecom. Communications Authority of Thailand. SEA-ME-WE 4 is built by a consortium of over 16 global telecom majors.The consortium is headed by France Telecom. Japan. Thailand. Algeria and France. and India among others on its route from Europe to Asia. France and Fujitsu Ltd. Phase II. Thailand. Sri Lanka. MCI (USA). Nelson Mandela Road. with an estimated total cost of $500-600 million. Italy. Bangladesh Telegraph and Telephone Board. The cable links 14 countries such as UAE. Egypt.Bharti Airtel Services SEA-ME-WE 4 The South East Asia-Middle East-West Europe 4 (SEA-ME-WE 4) project is the fourth project in the SEAME-WE series..

USA India SMW4 Europe Asia Pacific India i2i /SMW4 USA Regd. Nelson Mandela Road. With these international PoPs Bharti will be able to give customer direct connectivity to these locations. India . Office: Aravali Crescennt. 1. Vasant Kunj. Phase II. Bharti has arrangements with Local Carriers for providing the Local Loop to the end location of the customer.Bharti Airtel Services Figure 1: SMW4 Landing station map Bharti has established its own international PoPs in London and New York. New Delhi-1100770.

000 TERMS AND CONDITIONS Validity of this offer is 30 days from the date of this proposal. DELIVERY TERMS: y y Timelines: 3-4 weeks after the confirmed Purchase order.000 including Router provided By Airtel Bandwidth Specification 1 mbps(1:1) Annual Recurring Charges Rs. Customer has to provide a layer 3 switch/ router Ethernet port to terminate this link Regd. st All bandwidth payments will be collected quarterly in advance. 1. Interface: Ethernet. New Delhi-1100770. PAYMENT TERMS: y y y y All commercials quoted in this proposal are exclusive of any taxes in the country and withholding taxes.10. Office: Aravali Crescennt.40. One-time Installation charges are payable as advance along with the Customer Agreement form and PO. Any change in the applicable tax is to be borne by the customer. India . Nelson Mandela Road. Vasant Kunj.Bharti Airtel Services Investment Summary: Specification One Time Charges One Time Charges Rs. Phase II. These will be applicable and payable by the customer. 1. 1 qtr advance to be paid with the PO Service tax currently applicable is 10.36%.

Performance of the contract agreement shall. y Services shall not be used for either of the following activities: o Establishing connection to any PSTN in India. we would require the detailed network diagram showing the use of IP addresses. 1. during the continuance of the contract. earthquakes. hostile acts of the enemy. the performance in whole or in any part by either party of obligation under the agreement is prevented or delayed by reasons of any war. India . explosions. Nelson Mandela Road. the same are non-portable and returned to Bharti at the time of surrender/termination of services. fire. by reason of such eventualities be entitled to terminate this contract agreement nor shall either party have any claim for damages against the other in respect of such non performance or delay in performance. y Bharti can block the Internet sites as per directive of the DOT/TRAI. Office: Aravali Crescennt. y Customer to maintain a log of all users connected & using service. at any time. Vasant Kunj. Statutory & Regulatory Requirements For Internet Bandwidth Customer to obtain its own IP address and domain name from the competent authorities. ORDER PLACEMENT AND CHEQUE IN FAVOUR OF: Bharti Airtel Limited. o Resale or cause to resell or offer to sell this Service. In such cases. Regd. however be resumed as soon as practicable after such eventuality has come to an end or ceased to exist. subrogate. New Delhi-1100770. civil commotion. o Interconnectivity with other ISPs. epidemics. strikes and quarantine restrictions (herein after referred to as eventualities) neither party shall. y y In case the IP addresses are taken from Bharti. All such requests are to be made on APNIC form which can be obtained from Bharti Airtel Ltd. Phase II. end to Force Majuere: If. floods.Bharti Airtel Services NO LIASIONING WITH THIRD PARTIES IS REQUIRED: We shall give the connectivity end on our own network instead of using any third party¶s infrastructure.

Nelson Mandela Road. 1. Phase II. Vasant Kunj. New Delhi-1100770.Bharti Airtel Services Analysis People know about AIRTEL cellular service through 30 % 70% 5% Friends Advertisements Other Sources friends advertisements other sources Regd. India . Office: Aravali Crescennt.

Phase II. Nelson Mandela Road. Office: Aravali Crescennt. 1. Vasant Kunj.Bharti Airtel Services Feature of AIRTEL forced people to use AIRTEL is 35% Advertisements 20% Connectivity 10%Schemes 35%Goodwill advertisement connectivity schemes goodwill Regd. India . New Delhi-1100770.

Nelson Mandela Road. India . Phase II. Office: Aravali Crescennt.Bharti Airtel Services People s first choice of cellular service when they want to use mobile phone AIRTEL 45% HUTCH 30% IDEA 8% RELIANCE 10% TATA INDICOM 5% OTHERS 2% AIRTEL HUTCH TATA INDICOM RELIANCE IDEA OTHERS Regd. Vasant Kunj. 1. New Delhi-1100770.

New Delhi-1100770. Office: Aravali Crescennt. Vasant Kunj. Phase II. Nelson Mandela Road.Bharti Airtel Services Feature of AIRTEL is better than the people s previous cellular service. 1. India . Advertisements 25% Connectivity 60% Schemes 15% ADVERTISEMENTS CONNECTIVITY SCHEMES Regd.

Nelson Mandela Road.70% More than 70% : : : 15% 25% 60% 0-30 30-70 70-100 Regd. Office: Aravali Crescennt. Vasant Kunj. India . Phase II. 1.Bharti Airtel Services AIRTEL users in people s phone book Less than 30% 30% . New Delhi-1100770.

Vasant Kunj. 1. India . New Delhi-1100770.Bharti Airtel Services Type of advertisement mostly like by people in AIRTEL is Audio Visual Print Audio : : : 85% 2% 13% Audio Visual Print Audio Regd. Nelson Mandela Road. Office: Aravali Crescennt. Phase II.

Office: Aravali Crescennt. REHMAAN Regd. New Delhi-1100770. Vasant Kunj. 1. Rehman : : : : 55% 38% 2% 5% SACHIN SHAHRUKH KAREENA A. Nelson Mandela Road. India . R.Bharti Airtel Services Celebrity liked by people very much in AIRTEL Sachin Shahrukh Kareena A.R. Phase II.

Bharti Airtel Services People take benefits of schemes offered by AIRTEL YES NO CAN T SAY : : : 85% 13% 2% YES NO CAN¶T SAY Regd. 1. New Delhi-1100770. Nelson Mandela Road. Vasant Kunj. India . Office: Aravali Crescennt. Phase II.

Vasant Kunj. Nelson Mandela Road. India . Office: Aravali Crescennt.Bharti Airtel Services People like most in AIRTEL is NOKIA + AIRTEL AIRTEL MAGIC Postpaid services AIRTEL Broadband : : : : 86% 5% 8% 1% NOKIA + AIRTEL AIRTEL MAGIC Postpaid services AIRTEL Broadband Regd. New Delhi-1100770. 1. Phase II.

Phase II. Office: Aravali Crescennt. 1. India . Vasant Kunj. New Delhi-1100770.Bharti Airtel Services Service liked by people most in AIRTEL is AIRTEL missed you service Ring tones Hello tunes : : : 63% 15% 22% AIRTEL missed you service RINGTONES HELLOTUNES Regd. Nelson Mandela Road.

India . LI L CHAMPS YES NO : : 72% 28% YES NO Regd.Bharti Airtel Services People participate contest offered by AIRTEL like BID TO WIN. Vasant Kunj. New Delhi-1100770. Nelson Mandela Road. 1. Phase II. Office: Aravali Crescennt.

Bharti Airtel Services Type of recharge cards liked by people More talk time : 23% More validity : 15% Both : 62% More talktime More validity Both Regd. India . Office: Aravali Crescennt. New Delhi-1100770. Phase II. Nelson Mandela Road. Vasant Kunj. 1.

Bharti Airtel Services AIRTEL is #1 in India Yes No : : 95% 5% Yes No Regd. Vasant Kunj. 1. Office: Aravali Crescennt. Phase II. Nelson Mandela Road. India . New Delhi-1100770.

India . Office: Aravali Crescennt. 1.Bharti Airtel Services Regd. Phase II. Vasant Kunj. Nelson Mandela Road. New Delhi-1100770.

People like its schemes very much . Phase II.R. AIRTEL has adopted a very good strategy by providing a new connection with NOKIA who is market leader in mobile set.AIRTEL had created a very good image on the mind of the new users of cellular service. 1. AIRTEL is successful in capturing the highest market share by adopting Celebrity Endorsement Strategy. Other celebrities like Shahrukh Khan (bollywood) and Sachin Tendulkar (Cricket) has also contributed very much in AIRTEL. many new users buy Nokia sets and they get a free connection of AIRTEL.Bharti Airtel Services CONCLUSION The conclusion of my study is that AIRTEL s Advertising has a major impact its users. Regd. Nelson Mandela Road. Office: Aravali Crescennt. Rehmaan s tune for AIRTEL worked as free advertising for AIRTEL as another service user uses it too. New Delhi-1100770. A. India . Vasant Kunj.

Nelson Mandela Road. Office: Aravali Crescennt. Vasant Kunj.AIRTEL should introduce cheaper recharge cards than the other because its competitor HUTCH had introduced it. but there are still some recommendations from my study point of view is that AIRTEL needs to make its network service more stronger than other service providers to dominate the market in future too. Regd. Phase II. India .Bharti Airtel Services RECOMMENDATIONS By virtue of its connectivity and advertising strategy AIRTEL is successful in grabbing the highest market share in India. 1. New Delhi-1100770.AIRTEL should sign more celebrities from cricket and bollywood.

Third Revised Edition.2 Nov 2006) Economics time BUSINESS LINE HINDUSTAN TIMES Regd.google. o Philips kotlar Times of India (15 Oct 2006. Office: Aravali Crescennt. Gupta.airtel.in www. India .infotech. Dr. Varshney and Dr. S. o o o o o www. 1.co.Bharti Airtel Services BIBLIOGRAPHY ON-LINE WEBSITE : .airtel. Vasant Kunj. Nelson Mandela Road. New Delhi-1100770.com lotuses NEWSPAPERS: o o o o BOOKS: o Marketing Management.L. o Sultan Chand and Sons.in www. Phase II. R.L.com www.

New Delhi-1100770. Nelson Mandela Road. Vasant Kunj. Phase II. Office: Aravali Crescennt. India . 1.Bharti Airtel Services Regd.

. Office: Aravali Crescennt.Bharti Airtel Services QUESTIONNAIRE NAME: ADDRESS: OCCUPATION: CELLULAR SERVICE USED: . If AIRTEL than proceed further 1. New Delhi-1100770. How did you know about AIRTEL cellular service? Friends Advertisements Other Sources 2. Phase II. Which feature of AIRTEL forced you to used AIRTEL ? Advertisements Goodwill Connectivity Schemes Regd. Nelson Mandela Road. Vasant Kunj. India . 1.

How many AIRTEL users in your phone book? Less than 30% 30% . 1. Vasant Kunj.70% More than 70% 6.Bharti Airtel Services 3. R. Nelson Mandela Road. New Delhi-1100770. Which feature of AIRTEL is better than your previous cellular service? Advertisements Connectivity Schemes 5. Office: Aravali Crescennt. Which type of advertisement you most like in AIRTEL? Audio Visual Print Audio 7. Phase II. Which was your first choice of cellular service when you want to use mobile phone? AIRTEL HUTCH IDEA RELIANCE TATA INDICOM OTHERS 4. Which celebrity you like very much in AIRTEL? Sachin Shahrukh Kareena A. Have you take benefits of any scheme offered by AIRTEL? YES NO Regd. Rehman 8. India .

Which service you like most in AIRTEL? AIRTEL missed you service Free Ringtones Free Hello tunes 11. Office: Aravali Crescennt. New Delhi-1100770. Phase II. Which type of recharge cards you like most? More talktime More validity Both (i. India . Which you like most in AIRTEL? NOKIA + AIRTEL AIRTEL MAGIC Postpaid services AIRTEL Broadband 10.Bharti Airtel Services 9. Do you participate contest offered by AIRTEL like KBC-2 & Indion Idol-2? YES NO 12. 1. Post paid) 13. According to you is AIRTEL is #1 in India? No Yes Regd. Vasant Kunj. Nelson Mandela Road.e.

New Delhi-1100770. Office: Aravali Crescennt.Bharti Airtel Services Regd. India . 1. Nelson Mandela Road. Vasant Kunj. Phase II.

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