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recent work: April 2010 - December 2010

Sandcrab House
-Revit Design Project
2010 Conceptutal Design

sandcrab house
Sandcrab House
-Revit Design Project
2010 Conceptutal Design
This project was the culmination of a
concentrated Revit design course I took
in my final semester at Rice University.
Renderings and finished drawings were
all completed in Revit.

sandcrab house
sandcrab house




Level 3 Level 3
22' - 0" 22' - 0"


Level 2 Level 2
12' - 0" 12' - 0"



Level 1 Level 1
0' - 0" 0' - 0"

Callout of Level 1 Callout (2) of Level 1

1 2 Callout of Section 1 Callout of Section 3
1/4" = 1'-0" 1/2" = 1'-0" 4 3
1/4" = 1'-0" 1/4" = 1'-0"

No. Description Date

Williams Details

1/2/2011 6:40:14 PM
Project number 001

Studio House
Drawn by
Checked by Checker Scale As indicated

sandcrab house
Lights Roger Williams Public
Interest Law Auction

-Advertising and Program Print Design
2010-2011 Freelance Graphic Design

I was hired to design the printed event
program and promotional media for
the Roger Williams University School
of Law annual charity fundraiser auc-
tion. The committee selected the title
“Lights Camera Auction”, with the idea
Roger Williams University of a 30’s-40’s Classic Hollywood theme
School of Law Presents: for the event.

Public Interest
Law Auction

RW Public Interest Law Auction

6:00 - 7:15 1 A Night of Class Opening Bid: $35
No! Not that kind of class. Nothing says ‘Happy Valentine’s Day’ like spending a
night on the town with a $50 gift certificate to the Capital Grille and two tickets to
the Rhode Island Philharmonic (valid 2/25/2011 or 4/15/2011).
2 Beantown for Two Opening Bid: $65
Start your night right with two tickets to a show at the New Repertory Theater in
Watertown, MA (season ends in May, 2011). Then, courtesy of Ormonde Produc-
tions, enjoy a $100 gift certificate to Boston’s stylish Radius Restaurant, featuring
Modern French cuisine and a playfully sophisticated setting.

3 This One’s For The Girls Opening Bid: $50

No Y-chromosomes allowed. Hash things out over dinner with a $40 gift certificate
to Twist Restaurant in Providence. Then enjoy two tickets to the Veteran’s Memorial
Auditorium in Providence for the hilariously touching ‘Girls’ Night: The Musical’
on Friday, February 18 featuring hit songs such as ‘Lady Marmalade,’ ‘It’s Raining
Men,’ ‘I Will Survive,’ and ‘Man I Feel Like a Woman.’ Afterward, throw a girls
only get-together with the ‘Girls’ Night In’ guidebook, showing you all the secrets
to throwing perfect parties.

4 Wacky Tobacky Opening Bid: $90

Win a cigar and scotch tasting for ten guests in this annually coveted auction item,
courtesy of Sir Winston’s Tobacco Emporium in Providence. Kick back, relax, and
enjoy the classic comfort ($1500 value).

5 Mine. Mine. Mine. Opening Bid: $75

These aren’t the seagulls from ‘Finding Nemo.’ Spend a summer of evenings
watching the Newport Gulls, New England’s 2009 Collegiate Baseball League
Champions. You’ll receive two season passes, two Summer Youth Baseball Camp

RW Public Interest Law Auction

scholarships, Gulls t-shirts, hats, posters, and a team baseball card set. Courtesy of
Professor Shelburne.

4 5
L4 Goldstein, Cocktails, and Cool Opening Bid: $120
Have a 1950’s Mad Men style cocktail party for four students at the Gold-
stein-Pickworth Pad, hosted by Professor Goldstein and his lovely wife, Amy
Pickworth. Think smart slacks and little black dresses. Think highball glasses
and vintage cocktail shakers. Think hot Ritz cracker hors d’oeuvres and pigs
in a blanket. Think three martinis and someone else driving you home. Cab
fare up to $50 is included. Courtesy of Professor Goldstein.

L5 Sophistication and Style with the Tax Man Opening Bid: $375
Enjoy dinner for six with Professor and Mrs. Santoro at Capriccio, the
sophisticated, stylish, and classic restaurant landmark in the heart of down-

7:15 - 8:00
town Providence.

L6 Batter Up with the Sox Opening Bid: $350

L1 Heard It Through The Grapevine Don’t strike out by passing up this once-in-a-lifetime opportunity. You’ll throw
Opening Bid: $150 the first pitch for the Pawtucket Red Sox and watch the game from a VIP Suite
Experience New England’s largest vineyard, West- for you and fourteen of your friends ($1500 value). Food and non-alcoholic
port Rivers, during a private tour and wine tasting beverages included. Game to occur in May 2011.
for seven guests with Professors Goldstein,
Gutoff, and Yelnosky. Later, relive the experience L7 You Got Served Opening Bid: $175
sip-by-sip with complimentary logo wineglasses Game, set, match! Enjoy doubles tennis with Judge William E. Smith of the
presented to each guest. Courtesy of Westport Riv- United States District Court for the District of Rhode Island and Justice Francis
ers Vineyard and Winery. X. Flaherty of the Rhode Island Supreme Court, with dinner to follow.

L2 Vermont Vacay Opening Bid: $220 L8 Imbibe with Partners in Crime Opening Bid: $150
Get into the wild with a weekend vacation by the Fifteen guests will enjoy a brewery tour at Newport Storm in Middletown
slopes ($600 value). This four-bedroom cabin in with Professors Shelburne and Ritchie, followed by heavy appetizers at the
the Green Mountains of Mt. Holly, VT sleeps six Valley Inn.
guests and is just fifteen minutes from the Okemo
Mountain Ski and Snowboarding Resort. Available
during winter ’11/’12 excluding holidays, cour- L9 Life’s A Beach Opening Bid: $275
Take time out to relax for a whole week at a cozy cottage nestled in the scenic
tesy of the Rolleri family. beaches of Cape Cod. Located less than one mile from Cold Storage Beach,
this two-bedroom space accommodates up to six people and includes all of the
L3 The Future Pirates, Novelists, and Revolutionaries expected amenities, plus cable TV, high-speed internet, and just about anything
Cocktail Hour Opening Bid: $100 else you might need ($1200 value). The cottage is located in North Truro, MA.
Enjoy cocktails for four with Professors Cahill and Courtesy of Bay View Limited Partnership.
Gutoff at La Laiterie in Providence. La Laiterie offers
an intimate yet contemporary atmosphere inspired L10 Yes, I Made a Reservation Opening Bid: $400
by its owners’ overseas travels and the cafes, trat- Forget about fighting for a good parking space or trudging to the law school

RW Public Interest Law Auction

torias, enotecas, bodegas and wine bars discovered through wind and rain. The winner of this auction gets exclusive use of Dean
during those trips. Logan’s reserved parking spot during the entire month of April, 2011.

12 13
Brand Brand Renaming
Brand Audit -infographic flowchart
2010 Freelance Graphic Design
Brand I was commisioned to develop this

unhealthy healthy
Equity flowchart depicting the “Service Or-
decrease negative
ganization Corporate Brand Renam-
take action

increase positive
objective increase publicity ing Model” for a paper submitted to
the Journal of Marketing Manage-

decision factors ment.


reposition options


brand renaming
costs Value Flame
-diagrams for marketing article
2010 Freelance Graphic - published
This set of diagrams was published
in the Marketing Intelligence & Plan-
ning Journal, and will be featured
in a forthcoming publication in the
Journal of Marketing Management
titled “Sourcing and Selling: The
Value Flame at the Base of the Pyra-
mid. The diagrams were also used
as part of the course material for the
International Marketing course at St.
buyer value Mary’s College, Notre Dame, IN.


> $20,000 75 - 100

$1,500 - 20,000 1,500 - 1,750


Value Flame
buyer value
< $1,500
Chef’s List
-Brand Identity Consulting

ChefsList ' 2010 Freelance Branding

Chef’s List is a proposed gourmet
food networking organization that
eat well, cook well will specialize in shopping and din-
ing reviews written by a network
of certified chefs. I developed the
ChefsList Brand Image, taglines, color pallete,
etc. I am the ongoing Brand Identity
eat well, cook well eat well, cook well Consultant for the organization.
eat well, cook well eat well, cook well
eat well, cook well eat well, cook well
eat well, cook well eat well, cook well
eat well, cook well eat well, cook well
eat well, cook well eat well, cook well
eat well, cook well eat well, cook well

New York Boston Houston ChefsList '

shop well, cook well, eat well
Chicago Baltimore Portland
Miami Denver New Orleans

Chef’s List
New York Chef One, Chef Two, Chef Three




Chef’s List
-Brand Identity Consulting

SNAP 2010 Freelance Branding

snapNOW is a proposed program
to devlop a mobile food service
Bringing Healthy Food to ALL AMERICANS NOW
system that integrates with the
S upplemental existing SNAP federal program.
N utrition The goal of the snapNOW pro-
A ssistance gram is to bring food trucks to
P rogram
underprividged neighborhoods
N eighborhood
O utreach to provide healthy, local food.
Wagons All food would be supplemented
I EAT FOOD, through the SNAP (formerly food
stamps) program. The branding
I have a snap card materials I create will be used in
YOU can have a snap card the application for a federal grant
to realized the project. The truck
look for a snapNOW truck in your neighborhood
image relates directly to the exist-
ing image for SNAP, shown below.
S upplemental
N utrition
A ssistance
P rogram
N eighborhood
O utreach

Bringing Healthy Food
healthy food has never been greener
Bringing Healthy Food to ALL AMERICANS, NOW

Bringing Healthy Food to ALL AMERICANS, NOW


local food has never been closer


Bringing Healthy Food
Twist O’ Luck
-Logo, Label and Branding
Twist O’ Luck 2010 Freelance Branding
Lorem ipsum dolor sit amet, consectetur Twist O’ Luck is an independant
adipisicing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua.
start-up soda company founded by
Ut enim ad minim veniam, quis nostrud students at St. Mary’s College. I
exercitation ullamco laboris nisi ut aliquip ex
ea commodo consequat. designed the bottle lable, logo, and
marketing materials for the compa-
ny. The soda is currently in produc-
tion and case orders have already
Get Lucky Lorem ipsum dolor sit amet, consectetur
been sold.
adipisicing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex
ea commodo consequat.

Twist O’ Luck
Lorem ipsum dolor sit amet, consectetur
adipisicing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex
ea commodo consequat.

Twist O’ Luck
Nutrition Facts
Serving Size: 1 Bottle
Amount Per Serving:
Calories 130, Total Fat 0g
(0%DV), Sodium 20mg
(1%DV), Total Carb 33g

(11%DV), Protein 0g.

Percent Daily Values (DV)
are based on a 2,000
calorie diet.

Contains: Carbonated
Water, Pure Cane Sugar,
Natural and Artificial
Flavors, Citric Acid,
and Sodium Benzoate
to Preserve Quality

please recycle

12 oz (355 mL) made with pure cane sugar

Twist O’ Luck
-Cover Art, Brand Identity
2010 Personal Project
BODYTIME is the moniker
of my musical endeavors. To
date I have primarily focused
on electronic remixes, but I
have a selection of original
work soon to be released as
a digital EP. The music is
primarily maximalist synth-
pop with a focus on layer dy-
namics, sonic textures, pop
lyrics, and danceable beats.
I have designed “album art”
for a number of the remixes
I completed by applying the
mentality of remixing to the
original song’s graphic iden-
tity, integrating a reflection
of my own style. BODYTIME
has been published on nu-
merous music blogs, and
gained a winning spot in an
official remix competition
sponsored by a major record

I intend to release
a debut EP entitled
Don’t Think/Forget.

This is the cover

art for the EP.

don’t think/



Related Interests