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TWENTY

COMMERCE TRENDS FOR 2020

PRESENTED BY: +
1 Experiential

THE NEW ERA


OF COMMERCE 2 Social

3
Data will drive content, product
innovation, and future access to
goods and services. There are
Curated
four keys to the future of retail:

4 Frictionless
JOE KRAUS ” The 20th Century mass
Vc & Internet Entrepreneur

production world was


about dozens of markets
of millions of people.

The 21st Century is all


about millions of markets
of dozens of people.”
MANDATES FOR BUSINESS IN 2020

SECTION SECTION SECTION SECTION SECTION

1
CONNECTED
2
WELL,
3
DISRUPTING
4
HIGH TECH/
5EASY
COMMERCE WELL, WELL THE DISRUPTERS HIGH TOUCH DOES IT
SECTION

CONNECTED
COMMERCE
1. Unified Commerce

2. Personalization

3. V + V (Voice + Visual)

4. Shift to Replenishment Shopping


SECTION 1 TREND 1

CONNECTED Unified Commerce


COMMERCE

Walmart Nike Predictive Analytics MediaMarkt


SECTION 1 TREND 2

CONNECTED Personalization
COMMERCE

Eloquii Google Search Shopping Ads Starbucks Rewards


SECTION 1 TREND 3

CONNECTED V + V (Voice + Visual)


COMMERCE

Google Nest Hub Pinterest Visual Search Samsung Family Hub Refrigerator
SECTION 1 TREND 4

CONNECTED Shift To Replenishment


COMMERCE Shopping

Kroger Start My Cart Basic Man Care/of Vitamins


SECTION

WELL, WELL, WELL


5. Health and Wellness Everywhere

6. Extending Fitness Communities

7. Linking the store to product authenticity,


quality sourcing and food safety

8. The Voice of Brands as Personal


Health Advocates
SECTION 2 TREND 5

WELL, WELL, WELL Health & Wellness Everywhere

Equinox Hudson Yards Quip Toothbrushes + Showfields Goop Nashville


SECTION 2 TREND 6

WELL, WELL, WELL Extending Fitness


Communities

New Balance + Westin Hotels Lululemon In-store Yoga R-GOL Poland


SECTION 2 TREND 7

WELL, WELL, WELL Linking The Store To Product Authenticity,


Quality Sourcing And Food Safety

Fishpeople Seafood Fresh Hippo Digital Food Safety Digital Watermark Packaging
SECTION 2 TREND 8

WELL, WELL, WELL The Voice Of Brands As


Personal Health Advocates

Colgate Nike Run Club Amazon Alexa Fitness Skills


SECTION

DISRUPTING
THE DISRUPTERS
9. New Service Concepts

10.Partnering with Competitors

11.Multifunctional Store

12.Rethinking Convenience
SECTION 3 TREND 9

DISRUPTING New Service Concepts


THE DISRUPTERS

Nordstrom Local IKEA Planning Center Best Buy Geek Squad


SECTION 3 TREND 10

DISRUPTING Partnering With Competitors


THE DISRUPTERS

Walgreens + Kroger Rent the Runway + Nordstrom Hotel Honduras Maya Hotelbnb
SECTION 3 TREND 11

DISRUPTING Multifunctional Store


THE DISRUPTERS

Allbirds Sephora Crate & Barrel’s The Table


SECTION 3 TREND 12

DISRUPTING Rethinking Convenience


THE DISRUPTERS

Target Tesco Walmart


SECTION

HIGH TECH/
HIGH TOUCH
13. Linking Retail and Culinary Experiences

14. Physical Retail as an Experience Hub for Brands

15. Gamification of Retail

16. 3-D Printing Integrated into Retail


SECTION 4 TREND 13

HIGH TECH/ Linking Retail And


HIGH TOUCH Culinary Experiences

Bosch + Chefling Connected Fridge Bombay Sapphire Milk Bar In-Store Baking Classes
SECTION 4 TREND 14

HIGH TECH/ Physical Retail as an


HIGH TOUCH Experience Hub for Brands

Bon Prix Germany Candle Power Popup B8ta


SECTION 4 TREND 15

HIGH TECH/ Gamification of Retail


HIGH TOUCH

HiPanda Alibaba 11:11 Google Donut Popup


SECTION 4 TREND 16

HIGH TECH/ 3-D Printing Integrated


HIGH TOUCH into Retail

Adidas Knit for You Doob 3D Model Janne Kyttanen + Cubify


SECTION

EASY DOES IT
17. Delivery on Demand

18. Autonomous Retail

19. Contextual Recognition

20. Data Driven Platform


SECTION 5 TREND 17

EASY DOES IT Delivery On Demand

Nuro Delivery Sainsbury’s SmartShop Twitch Wing Calculator


SECTION 5 TREND 18

EASY DOES IT Autonomous Retail

Amazon Go Wheelys 24/7 Zaitt Brazil


SECTION 5 TREND 19

EASY DOES IT Contextual Recognition

Small Genie Smart Mirror 7Fresh Instagram Checkout


SECTION 5 TREND 20

EASY DOES IT Data Driven Platform

Amazon Alibaba Tesco


RETAIL IS BEING REIMAGINED
Experiential Social Curated Frictionless
SECTION SECTION SECTION SECTION SECTION

1
CONNECTED
2
WELL,
3
DISRUPTING
4
HIGH TECH/
5
EASY
COMMERCE WELL, WELL THE DISRUPTERS HIGH TOUCH DOES IT

1. Unified Commerce 5. Health & Wellness Everywhere 9. New Service Concepts 13. Linking Retail and 17. Delivery on Demand
Culinary Experiences
2. Personalization 6. Extending Fitness Communities 10. Partnering with Competitors 18. Autonomous Retail
14. Physical Retail as an
3. V + V (Voice + Visual) 7. Linking the store to product 11. Multifunctional Store 19. Contextual Recognition
authenticity, quality sourcing Experience Hub for Brands
4. Shift to Replenishment 12. Rethinking Convenience 20. Data Driven Platform
& food safety 15. Gamification of Retail
Shopping
8. The Voice of Brands as 16. 3-D Printing Integrated
Personal Health Advocates into Retail
THANK YOU

PRESENTED BY: +

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