MNP is implemented in different ways across the globe.

The international and European standard is for a customer wishing to port his/her number to contact the new provider (Recipient) who will then arrange necessary process with the old provider (Donor). This is also known as 'Recipient-Led' porting. The UK is the only country to not implement a Recipient-Led system, where a customer wishing to port his/her number is required to contact the Donor to obtain a Porting Authorisation Code (PAC) which he/she then has to give to the Recipient. Once having received the PAC the Recipient continues the port process by contacting the Donor. This form of porting is also known as 'Donor-Led' and has been criticised by some industry analysts as being inefficient. It has also been observed that it may act as a customer deterrent as well as allowing the Donor an opportunity of 'winning-back' the customer. This might lead to distortion of competition, especially in the markets with new entrants that are yet to achieve scalability of operation.

Will Users Churn Out? At the time when MNP was initially being discussed, the rationale was that customers are beholden to a single number, and this prevents them from switching to a telecom operator with more attractive plans, or better service or network reach. Over the time that it’s taken to decide on and implement MNP, we’re wondering if it has been made redundant by a multi-SIM environment. Consumers, for the want of a better service or to take advantage of multiple plans, are now keeping multiple SIM cards: this has led to an increase in demand for dual SIM handsets in India, and new telecom operators are openly talking about trying to become the primary SIM. That said, some incumbent operators, like Loop Mobile, might find users who have been with them for a decade, churning out to competitors; alternatively, or even users trying out another operator for their secondary SIM, for a better plan. Who do you think will be hit more by MNP – incumbent or the new telecom operators?

.” Another major player.The Process . Also. If that does not work. this is 73 per cent of the total value of port ins and port outs (those who wish to leave Rcom) put together. Presently BSNL and Tata Docomo announced their attractive MNP offers with freebies. has revealed that their ratio of inports to outports is 2:1. 19 for number portability service. Executives at Tata Teleservices have disclosed that 21 percent of their subscribers have opted for a shift while they anticipate that on an incremental basis 35 percent will be the subscriber inflow. Another surprise is that 97-98 percent of the requesters are pre-paid subscribers. . mainly post-paid. Presently BSNL and Tata Docomo announced their attractive MNP offers with freebies. Vodafone Essar.” says a leading operator. operators anticipate only 1.40.The customer can then make an application in the prescribed form mentioning the code to the selected new service provider for porting of number. less that 1% customers changed their operator in almost two months. .A period of 4 days has been prescribed for completion of porting (transfer) of the mobile number to the network of the new service provider.Customers will have to send an SMS from their phone to 1900 . However.000 out of 19 million subscribers in Haryana have switched their operators.They will get a unique porting code as SMS from the existing service provider. In value terms. But in Haryana. we all know we can’t do this too long.5 percent subscribers to churn out in the next two months. “Once a request comes for a change. An RCom spokesperson says: “Of the total movement on postpaid for RCom. 19 for number portability service. More than 1. it was expected that a large number of these porters would post-paid subscribers (3 percent of Haryana’s base). according to telecom regulator TRAI. A trend seen among the shifters is that a large number of them are shifting from CDMA to GSM. Wherein subscribers can switch to BSNL at FREE of cost while Tata Docomo charged Rs. It is clear that operators are trying hard to retain their subscribers. most operators are calling the subscriber. 80 per cent are port in (those who want to join RCom). High paying post-paid customers are what Reliance Communication is looking for since 1 post-paid customer is equal to 10 pre-paid customers. pleading not to shift. the processing of the request is being delayed. Wherein subscribers can switch to BSNL at FREE of cost while Tata Docomo charged Rs.

2 million in the same period.7 million mobile subscribers in November. In March 2009.Most operators. But it again applied for permission. Dec 2009 scenario The total number of mobile subscribers was 506 million at the end of November. reflecting the declining popularity of fixed line telephony in the country. following deep tariff cuts by established players and new rollouts by existing and new operators. following a positive response in Haryana where number portability was introduced on November 25. and on April 1. About 43 out of every 100 Indians now have mobile connections. FIPB has deferred the proposal. The number of fixed line subscribers dipped by about 98. including market leader Airtel and Reliance Communications. Idea Cellular. The Department of Telecommunications had given licences to two companies: Syniverse Technologies and MNP Interconnection Telecom Solutions which is a 74-26 joint venture between US-based Telcordia and Deepak Talwar Consultants. The delay is due to not readiness of some of the Mobile operators for the service and the investment proposal of the overseas partner of one of the two companies mandated to implement portability has not yet been cleared by the Foreign Investment Promotion Board. too is upbeat about MNP. FIPB had thus revoked its clearance given to the company.000 to 37. The country added 17. has opened a toll-free line to assist customers wanting to switch to Idea and launched a fresh television commercial on Tuesday. Deepak Talwar Consultants had no expertise in running a telecommunication network. however. according to TRAI. This is the third postponement in less than a year. 2010 in the rest of the country. Telcordia had received FIPB’s approval. India Number portability postponed again(New Date is 20th Dec 2010) October 24. India's second-largest mobile operator. have refrained from advertising over number portability as they don't expect any great impact from the new service. 2010 | Author: LT contributor | Posted in MNP The much awaited launch of Mobile Number Portability (MNP) in India further postponed again to 20th Dec 2010. Vodafone. 2009 in the metros and category-A circles. up from 488 million in October. which started the 'No idea? Get Idea' campaign to woo subscribers of rival telcos with MNP months ago. But the Ministry of Home Affairs subsequently proposed to revoke the approval. Further. Mobile number portability was first expected to kick off on December 31.5 % each month . Dec 2010 scenario 760 million subscribers with >730 million wireless subscriber base growin at 2-2. The campaign will run for some time. The telco has brought back the famous Hutch pug for its 'Everybody's Welcome' campaign around MNP. citing security concerns as Telcordia had signed a contract with Pakistan MNP Database for implementing mobile number portability there.

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