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Tentative Course Outlines of Electives
e - Business for Global Enterprises
Introduction to E-Commerce: Definition – Forces Fueling E- Commerce- Industry framework –types – Internet Service Providers – Internet Access providers – Internet Vs. Online Services; WWW: Concepts – Technology – Applications – Electronic Payment Systems: Electronic Payment Technology – Digital Cash – Electronic check – On –Line Credit Card; Electronic Commerce and Banking: Changing dynamics in the Banking Industry – Home Banking Implementation Approaches – Open Vs Closed Models – Management issues in online Banking Electronic Commerce and Retailing – changing retail Industry Dynamics – Online publishing Strategies – Approaches – Advertising and online publishing – Digital Copyrights and Electronic publishing; Intranets and Supply Chain Management: Supply chain Management – Managing retail Supply Chains – Supply Chain application Software – Internets and customer asset Management – Customer asset management basics – online sales force – online customer service and support – Technology and Marketing Strategy; Internets and Manufacturing: Integrated Logistics, - agile Manufacturing – Emerging Business requirements – Manufacturing Information Systems – Intranet Based Manufacturing logistics management; Internets and Corporate Finance: Financial Systems – Financial Intranets – Software modules in Financial Information System – Transaction Accounting – Inventory Accounting Payment Management – Treasury and Cash Management – Human Resource Management System – Size – structure of Financial software Markets – The Corporate Digital Library – Intelligent Agents.
Course Description In the quest for sustainable competitive advantage, companies have finally come to realize that technology alone is not sufficient. With technology, knowledge is also a vital element. It is in unchaining knowledge that lies in the company’s people, processes, and experience which is essential for survival. This course teaches you the essential principles of knowledge management. It illustrates how KM and CRM technologies work, and how they impact the IT infrastructure. It also shows the path to use teambuilding and goal-setting exercises to create excellent KM/CRM projects and how to align ebusiness strategy and technology choices. The Knowledge Management is an advanced training program and requires proper preparation before conducting the class.
Introduction to Knowledge Management
Defining Knowledge Management Three pillars of Knowledge Management Objectives of knowledge management Knowledge management perspectives Essential Terms Principles of Knowledge Business Environment KM and the e-Business Space Significance of Knowledge Management Evolution of Knowledge Management Methods Thrust Focus Knowledge Management Technology Scene Management Challenges Critical Success Factors
National Information Infrastructure and IT Policy at the National Level. Outsourcing IT Function. Planning for Strategic IT Resource. Managing in the Market space.Information Security and Risk Management Outline Introduction To Security Risk Analysis and Risk Assessment Introduction To The COBRA Approach COBRA Risk Consultant Features The COBRA Security Risk Assessment Process COBRA Module Manager COBRA Risk Assessment & Security Risk Analysis Knowledge Bases Other COBRA Products Strategic Management of Information Technology Objectives: This course is aimed at developing an understanding of use of information technology as a strategic tool for business management. Creativity. Sustaining Competitive Advantage by use of IT. Learning Organizations and Role of Information Technology in Business Transformation. We will explore the relationship between the strategic intents of firms and their design of the enterprise information infrastructure. Analytical Framework for Strategic IT Initiatives. The course focuses on development of information technology leadership. Information Partnerships. Managing the IT Function. Enterprise Information Systems This course is designed to provide an advanced introduction to the management of enterprise information systems . Course Contents: Key Issues in Information Systems Management and the Role of the CIO.with a specific focus on issues related to the interaction between organization design and the design of enterprise information systems. The course will be executed with an instructor .
attempts to strike a balance between conceptual learning and exposure to practical issues through a case-based pedagogy. it could be costing you money. However.Web analytics tools make it possible to track everything from page hits to visitor demographics to advertising ROI. the key to success is not just obtaining accurate and plentiful data — it knows how to use that information to your advantage. Not only will you learn what to measure and how to measure it. If you’re not making optimal use of your findings. Online Advertising and Web Analytics Online advertising is a form of promotion that uses internet and worldwide web for the expressed purpose of delivering marketing messages to attract the customers. customers and your competitive edge. and by design. . Business Analytics Introduction to Business Analysis • Role of a Business Analyst • Ingredients of a Business Analyst • Why a Business Analyst? • Structure of Development Team • Position of a Business Analyst in the development team Social Media. Advanced Web Analytics goes beyond the platform and empowers you to master the discipline. but you’ll also discover how to analyze the data and use it to optimize your website and campaigns.guided self-learning philosophy.
Definition & Importance of Supply chain management in overall organization’s value chain. Customer focus in supply chain. But what seems to be lacking is a structured approach. Transportation decision.. Performance measurement in SCM. Communication flow decision & inter-functional & inter-organizational cooperation decision. objectives & policies of purchasing in supply chain.Process Reengineering & Management Business Process Reengineering is a discipline in which extensive research has been carried out and numerous methodologies churned out. then you have a supply chain. and those products are sold to customers. The complexity of the supply chain will vary with the size of the business and the intricacy and numbers of items that are manufactured Course Contents Evolution. Strategic Decision in Supply chain – Facility decision. Logistics & Supply Chain Management Introduction to Supply Chain Management If your company makes a product from parts purchased from suppliers. Global supply chain management. Managing the supply chain. In this paper we provide a review of BPR and present ‘best of breed ‘ methodologies from contemporary literature and introduce a consolidated. . Role. while others are rather complicated. Developing supply chain as competitive focus by customer satisfaction & corporate profitability. systematic approach to the redesign of a business enterprise. Supplier decision. Some supply chains are simple. Distribution channel design decision. Role of IT in SCM.
A variety of data analysis and decision problems will be introduced that span a broad range of business applications. which qualitatively and quantitatively describes: first the Current State of an existing information delivery environment . This course is largely handson. Make these facts available to as many people as possible. Data Analysis (Spreadsheet based modelling) It is an introductory course in spreadsheet-based modeling and data analysis that focuses on developing practical spreadsheet models to evaluate situations and support decision making. Put as many facts as possible in front of decision-makers. The primary objective is to enable you to use your analytical skills quickly and effectively in a typical business environment. but organize and connect those facts so that their relationships are obvious and can be explored. A BI Roadmap is often the end result of conducting a comprehensive BI program assessment. so that you can make smarter decisions about how to manage your company."BI – as an umbrella term used to describe "concepts and methods to improve business decision-making by using fact-based support systems. statistics."In short. constrained by their real-world relationships. BI Strategy & Roadmap concepts with exercises BI Roadmap Lifecycle A BI Roadmap describes a proposed path of BI evolution in pursuit of implementation of an information delivery strategy. Microsoft Excel (Office 2007 version) is the tool we will use. since ultimately every employee in a business makes decisions that affect the organization. and constrained optimization. business intelligence is about taking all of the data in your organization and presenting it in a way that connects various facts to one another. with the majority of class time spent actively in the computer lab. 2. we will develop spreadsheet models via active learning exercises that incorporate relevant concepts from probability. There are really two main goals behind modern BI: 1.BI ELECTIVES Business Intelligence Concepts "The ability to apprehend the interrelationships of presented facts in such a way as to guide action towards a desired goal. You drill through those facts. To address these problems.
meta-data. Complete Roadmap Cycle - . teams. the BI Roadmap life cycle begins with the Current State assessment. A BI Roadmap charts the “how-to” path toward establishing or improving all of the necessary BI “moving-parts” to achieve the Future Vision. budgets. which can easily make a comprehensive BI Roadmap cumbersome.Current State assessment. followed by the Future State assessment. vendors. sponsors. processes. users. and then ends with the Roadmap that describes how the organization plans to proceed from Current State to Future State.including architecture.(“Where are we today”). technologies. Once fully inventoried. governance. and difficult to manage. training. then is followed by the Future State vision of what the organization would like their information delivery environment to be (“Where do we want to be tomorrow”). These BI moving-parts are many -. dashboards. models. data. Future State assessment. Figure 1: The BI Roadmap lifecycle consists of three sections depicting the logical flow throughout the entire BI Roadmap lifecycle -. the complete list of moving-parts is usually long and extensive. overly complex. In essence. and Roadmap. etc.
Participants should be able to design for any business application: § § § Logical Data Model ER Diagram Physical Data Model Participants should be able to manage large volume of data using complex SQL statements. access. storage. Outline _Introduction to Data Warehousing _Star schema _Snowflake schema _Galaxy Schema – Fact Constellation _OLAP: Online Analytical Processing . Introduction to Datawarehousing A data warehouse is a subject-oriented integrated time-varying non-volatile collection of data that is used primarily in organizational decision making. delete or display data. To introduce you to the key elements of Project Management. organizing and controlling projects. the application system simply makes a "call" to the RDBMS. To provide a sound conceptual and theoretical “tool kit” for planning. To advance your understanding of the Project Management processes and framework. Specifically the course goals are: To define the strategic goals of IT project management. modify. security and integrity of data.BI Project Management This course is intended to introduce you to the essentials of Project management from IT industry perspective: how IT projects are planned and monitored and what strategies and methods project managers can use to successfully manage projects in today’s dynamic environment. Introduction to RDBMS A relational DBMS is special system software that is used to manage the organization. data validation and screen navigation. To learn concepts and implementation of Database Management Systems. When there is a need to add. This specialized software allows application systems to focus on the user interface.
integrated application-software packages that use the computational._Multidimensional Data Model _Roll-up & Drill-down _I3 Demo Knowledge Management An organization's true competitive edge is the knowledge it holds—knowledge that is often contained in the minds of individuals where it can't be shared or improved and. data storage. Enterprise Systems provides real-world business and technology information for managers of large. A well-designed and implemented Knowledge Management program is essential for aggregating disconnected pockets of information to strengthen the effectiveness of an organization. you develop the skills and processes to build KM solutions that leverage organizational and individual knowledge. data centers etc. In this course. and data analytics within and between complex organizations. reporting.. . and data transmission power of modern information technology to support information flows. frequently. Strategic Management of IT Types of IT applications & management implications Value chain approach towards IS/ IT strategy formulation Business Process Reengineering and implications for technology planning Infrastructure-led approaches for IT planning Technological innovation: Strategy and implementation Strategic Grid and implications for IS/ IT management Information Architecture Enterprise Systems Enterprise systems (ES) are large-scale. high-performance computer systems. is lost when those individuals leave the organization..
motivation of channel members and managing conflict. OBIEE. • Designing the Channel Structure. Fundamental topics on Report Authoring. • To analyze selection. Throughout the ILT. participants will be guided to further training offerings and paths leading to certification.4) course is a bundled offering that provides participants with knowledge on how to get started with building IBM Cognos 8 BI applications. Metadata Modeling. Prerequisites • Knowledge of your business requirements • Experience using the Windows operating system • Experience using a web browser MARKETING ELECTIVES Sales & Distribution Management Objectives The program has been designed keeping in mind the following objectives: • Appreciating the inter-dependence and relationship amongst channels of distribution. • To analyze decision alternatives and planning and implementation of Sales and marketing programs. • Role of First Line Sales Managers. • Understanding how sales and distribution fits into the big picture of marketing and how these aspects can be combined to achieve organizational goals. . Contents • Issues and Challenges in the area of Sales and distribution in India today.BI Reporting using BO. and Administration are covered during the ILT portion. or Cognos The Essentials for Cognos 8 BI (v8. The bundle includes a 5-day instructor led training (ILT) section and a 4day required post-classroom eLearning section. • Improving the productivity of Sales Efforts. • Motivating and Building Partnership with Channel partners. and additional topics are provided as required post-classroom eLearning in the form of Vignettes or Computer Based Training (CBTs).
The promotion mix consists of four basic elements. but it often considered prominent in the overall marketing mix design. with an emphasis on application to provide a strong understanding of the fundamentals of services marketing. and core versus supplementary service elements. It will explore service processes and delivery. Construct a flowchart identifying the service processes from the customer and provider perspectives. Sales Promotion & Publicity Services Marketing COURSE DESCRIPTION This course will introduce the core principles. 2. The course uses extensive individual work. We will also expand the 4 Ps concept to represent 8 Ps for the services sector. Promotion is most often intended to be a supporting component in a marketing mix. . Advertising 2. both inside and outside of the class. and the concept of the 8 Ps. and capacity by studying businesses in a variety of service industries. Understand the value of customer loyalty. communications. 4. Distinguish between levels of customer contact. customer retention and service recovery. Understand key principles. concepts and marketing strategies specific to the services sector. Personal Selling 3. Its high visibility and pervasiveness made it as an important social and encomia topic in Indian society. particularly product/brand decisions. They are:1. 3. Promotion decision must be integrated and co-ordinated with the rest of the marketing mix.Advertising and Sales Promotion Adverting is only one element of the promotion mix. pricing. Promotion may be defined as “the co-ordination of all seller initiated efforts to set up channels of information and persuasion to facilitate the scale of a good or service. so that it may effectively support an entire marketing mix strategy. COURSE OUTCOMES 1. concepts and terms associated with services marketing – including the differences between services and goods marketing. customer loyalty.
Understand elements of costs and service pricing strategy. economics. Business Analytics This course provides an introduction to the field of business analytics.Text and web . entrepreneurship. customer relationship management. A greater importance is also placed on consumer retention. quality and service delivery. o The International Marketing Plan Consumer Behaviour Customer behavior study is based on consumer buying behaviour. payer and buyer. The course focuses on e-commerce. with the customer playing the three distinct roles of user. and fact-based management to drive decisions and actions. 9.5.The development and use of data warehouses and data marts to support business analytics is discussed. and social aspect. The use of key performance indicators. personalization. 8. Understand and apply aspects of productivity. 7. Explain concepts of competitive positioning and service marketing strategies. which has been defined as the extensive use of data. 6. Apply concepts of balancing service demand and capacity. customization and one-to-one marketing. Understand the role of human services and technology in relation to services marketing. International Marketing Course Description International Marketing students will develop an appreciation for the elements involved in global marketing which includes cultural. political. Social functions can be categorized into social choice and welfare functions. dashboards and scorecards for performance management and opportunity assessment are addressed. Explain the role and components of communication for services. statistical and quantitative analysis. exploratory and predictive models. Relationship marketing is an influential asset for customer behavior analysis as it has a keen interest in the rediscovery of the true meaning of marketing through the re-affirmation of the importance of the customer or buyer. and international business. 10. INTRODUCTION TO INTERNATIONAL MARKETING o Marketing: Concepts & Criteria o Marketing Mix o Industrial Product Marketing and Consumer Product Marketing o Services Marketing.
To learn how to use and apply selected business analytics software. Service Business Ventures and Franchising Syllabus . To become familiar with the processes needed to develop.Franchising: Retail Industry Analysis Overview o o Critical Issues in the way of growth Key Imperatives Indian Retailers and their Strategies o o Key players and Formats Strategies of: Future Group Shopper’s Stop Reliance Retail Bharati Wal-mart Subiksha Introduction to Franchising o o o o o Importance of Franchising Franchising arrangements Franchisor’s perspective Benefits to the franchisee Dynamic business models . COURSE OBJECTIVES: To gain an understanding of how managers use business analytics to formulate and solve business problems and to support managerial decision making. and the application of selected data mining techniques to business decision making situations is illustrated.Students actively participate in the delivery of this course through case and project presentations. report.mining are discussed. and analyze business data.
. Students will get an outlook on major trends in today’s international business. with a particular emphasis on the globalization and how it affects the marketing activities of a firm. Topics range from global marketing to foreign environment to global marketing strategy.o Franchise-a business expansion model Operating a Franchising Business o o o The system Franchising Tripod Marketing Wheel and Franchising Wheel Developing a Franchise Business o o o Making business ready for Franchising Steps in franchising Tips on franchising International Franchising o o o Impact on global economy Structure of global expansion Guidelines for international expansion Franchise Regulation o o o o Franchise law Code of best practices Provisions relating to franchisors and franchisees Enforcement mechanism Some Success Stories International Marketing COURSE DESCRIPTION Students will be introduced to concepts and practices in international marketing.
rural vs. literacy level. More generally. forecasting methods. management and economics. problems in rural marketing.g. development programs. land distribution. Course Outline -Rural marketing environment: Population.g. undertaking the research and publishing articles based on the research Course Content The primary purpose of this course is to enhance your ability to develop and critically evaluate marketing models. The application context of the research issues discussed in this course need not be restricted. channels. land use pattern. classification of rural markets. advertising. scope of rural marketing. rural credit institutions. marketing response models (e. as well as recent ones. design. integrate their knowledge of different research issues. This course is appropriate for researchers in fields of inquiry such as organizational behavior. (aggregate) market models (e. occupation pattern. concepts. To socialize doctoral students into the process of developing research ideas. expenditure pattern.. industrial buying and firm behavior.. forecasting models and decision support systems. so you are encouraged to apply the course material to your area of research interest. as well as marketing. rural retail outlets. infrastructure facilities.Rural Marketing Definition. rural demand. competition. strategic marketing models. . the course concerns how to plan. It will cover early “classic” models. conduct and interpret research in marketing and management. market entry). income generation. print media in rural areas. irrigation. rural market index Marketing Models Course Objectives To familiarize students with major and contemporary issues in marketing models ability to develop and critically evaluate marketing models. pricing. urban markets. including models of consumer behavior. location of rural population. components of rural markets. understanding of how to evaluate research in terms of its contribution to knowledge. and identify potential areas for future research activity. promotion). The course will examine a variety of models. new product models. rural areas requirement.
we will focus on developing a solid intuition about what an investment professional in each of these positions must know to do his or her job well. and reorganization under bankruptcy. managers will be introduced to both the conventional wisdom and state-of-the-art methods used in performing many of the Fund's functional tasks. financial re-capitalization.and practitioner-oriented readings. going private. economic forecasting. Using a blend of academic.FINANCE ELECTIVES Security Analysis and Portfolio Management The purpose of this course is to provide a conceptual and theoretical foundation for the activities of student managers involved with the on-going operations of The MBA Investment Fund. leveraged buyouts. anti-trust problems. projects. post-merger integration. accounting. After establishing a background in the technical aspects of managing a security portfolio. and organizational coordination. fact-finding. pre-merger planning. The course combines applied theoretical approach with the case study method through detailed analysis of domestic and global restructuring cases. management buyouts. accounting and tax implications. and legal and accounting considerations into a unified framework for investigating issues such as. and statistics. LLC. including security research. The focus will be on fundamental concepts of valuation and analytical tools of corporate finance related to restructuring. case studies.Security Analysis and Portfolio Management by Fischer and Jordan Mergers & Acquisitions The course involves analysis of corporate restructuring strategies including mergers. The course integrates the corporate governance and agency dimensions. friendly vs. hostile takeovers. It is assumed that students have completed (or are concurrently enrolled in) the relevant prerequisite courses in finance. financial and strategic management aspects. Textbook . acquisitions. security trading. and group analytical sessions. and short-term and long-term shareholder wealth consequences of financial and organizational restructuring transactions. .
and the mechanisms and characteristics that influence the value of these assets and instruments.Options. We will constantly refer to real Examples to dig a deep understanding of the nature. pricing of derivative instruments. risk measurement and management. Singapore. design. Currencies and Futures (13) Management of Market Risk (14) Value at Risk (15) Exotic Options Financial Markets Course Objective: The objective of this course is to give students a general and comparative understanding of the different financial markets and financial institutions in US. and risks of the financial markets. markets. and Institutions The Debt Market . Financial Assets. The financial assets traded in these markets. and possibly around the world. Futures and Derivatives Course Objective: To acquaint students with derivative securities. Course Outline: (1) Introduction to Derivatives (2) Futures Markets (3) Pricing of Forwards & Futures (4) Interest rate Futures (5) Swaps (6) Option Markets (7) Properties of Option Prices (8) Trading Strategies involving options (9) Binomial Pricing (10) Model of Stock Prices (11) Black . Topics Introduction and a Review of the Recent Financial Crisis. Markets.Scholes Option Pricing Model (12) Options on Stock Index. the financial services and instruments these institutions offer.
innovations and technology. adopts a strategic approach to the issues of structure. The development of an understanding of the operations and management of financial institutions is essential to the acquisition of knowledge of the institutional framework for . Greeks 5: Risk Measures 6: Utility Functions Commercial Banking This subject through an analysis of the application of modern banking and finance theory to the process of the management of financial institutions. fixed income securities.M.Ltd. policy formulation and implementation in today’s financial institutions. Black Scholes Option Pricing. 3)Bhole L. regulation. Financial Institutions Management Tata McGraw-Hill. risk measures and utility functions. Insurance Companies and Financial Cooperatives. 2)Machiraju H. Topics include mean-variance portfolio theory. Term Structure of Interest Rates 4: Option Pricing: Binomial Model. Tata McGraw-Hill Publishing Co.. Random Vectors.The Equity Market The Derivatives Market The Foreign Exchange Market Financial Markets Looking Forward Textbooks -1)Khan M. Vikas Publishing House Pvt. options pricing. COURES OBJECTIVES -An understanding of the application of modern banking and finance theory to the process of management of commercial banking organizations is fundamental to the development of a strategic approach to banking operations management and hence central to any study of banking. measuring and managing financial risks. asset-liability management and strategic planning. Financial Institutions and Markets: 4)Anthony Sanders.Y.. Distributions 3: Fixed Income Securities: Bonds. performance and cost analysis. Financial Risk Management Objectives: This course covers the basic concepts of modeling. finance and risk management. Indian Financial System. Coverage is given to the areas of financial management. Greeks. Course Outline: 1: Mean-Variance Portfolio Theory 2: Random Variables. Financial Services.R. including Banks. valuation..
and future economic condition. timing. We will focus on the role that financial statement analysis plays in the equity valuation process.g. Various valuation diagnostics and heuristics (e. and risk of future payoffs associated with debt or equity securities.financing economic activities and to analyze the effects of changes in the commercial banking environment on corporate financing decisions both of which are fundamental elements of banking. This will entail learning how to use industry analysis. but largely includes those who work within the informal economy in developing countries. A firm’s historical financial statements (including the footnotes and ancillary disclosures) are an essential source of information for developing beliefs about the amounts. multiples) will also be described. We will discuss how to convert these beliefs into a set of pro-forma financial statements that include a schedule of forecasted payoffs (e. finance and risk management.. present. Financial Statement Analysis & Business Valuation Course Overview The objective of this course is to develop and sharpen analytical skills in using financial information to make economic decisions and to solve economic problems. savings. In the process we will address such questions as: What is microfinance? What are the various business models for microfinance institutions (MFI’s) and wealth creation? What are common factors among successful MFI’s? What is the social and economic impact of MFI’s? What are the limitations of microfinance as a path for alleviating poverty? What is social venture capitalism? . and insurance. The definition of who is poor varies by Country and region.g. Financial services include credit. earnings or operating free cash flows) and ultimately how to transform these forecasted payoffs into an estimate of equity value. This course is designed to explore and analyze the key issues associated with microfinance and wealth creation. and accounting analysis to develop qualitative and quantitative inferences about a company’s past. Microfinance Microfinance institutions (MFIs) provide financial services to the poor.. profitability analysis.
Euromarkets. Beatriz and Jonathan Morduch. The class alternates between two perspectives: the innovator seeking to build a business around useful technologies and the manager seeking to use technology to address business challenges. Course Objectives: Analyze specific decisions faced by firms and the application of theoretical concepts Use theory to generate insights useful for practical decision making International Finance Course Description: International Finance will introduce students to global financial markets and operations of multinational firms. Public Affairs: New York. Banker to the Poor: Micro‐lending and the Battle against World Poverty. Through readings. The course will be taught on-site in London and students from several universities will benefit from their visits to some of the world’s most important financial institutions. international banking. class discussions and case studies. currency derivative markets. international financial markets. Background information will be provided prior to the London trip via Internet links and electronic correspondence. and investment decisions in the global marketplace. (1999).Books: • Armendariz. a variety of subjects related to the splintering of traditional business models will be covered. The Economics of Microfinance. Muhammad. Topics to be discussed will include foreign exchange markets. risk management. deploy and exploit IT. • Yunus. . Capital Raising Strategies for Corporations Course Overview -The primary focus is on strategic issues relevant to general managers in their efforts to select.
Provide an in-depth understanding of the process and techniques used to make international investment decisions. Provide students with an understanding of exchange rates and why currency values fluctuate. Explore methods used to manage risk in the global markets.Course Objectives: Provide students with a basic knowledge of how international financial markets work. . Support student learning through site visits to cultural and financial centers.