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Dedicated to my Parents
Who always care me and whose kind prayers and
cooperation helped me at every step of my work.

Special thanks go to my most formative teachers for
their cooperation for the sake of my knowledge.

GOMAL UNIVERSITY D.I.KHAN
Department of Business Administration

Submitted by: ROMANA NARGUS
Exam Roll number: 462
Class Roll number: 1(A)
MBA(Banking & Finance)
Session : 2009 - 2011
Supmitted to : Mr. Farat-Ullah
Last Date of Submission: February 11, 2011

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BRIEF
b r i e f
CONTENTS
c o n t e n t s

Introduction Chapter-1
What is my Project 2
Why do I chose this Project 2
How does the Project work 3
Project Structures Chapter-2
Production 2
Structure of the Project 3
Project Tasks Chapter-3

Market Research 2
Analyze Survey 2
Model Making 3
Rent Factory 4
Bank Loan 4
Import Production Line 4
Hire worker 4
Training Worker 5
Produce Sample 5
Testing Data 5
Improve Feature 5
Plan Marketing 6
Advertise 6
PR 6
Manufacture 7
Deliver Product 8
Project Management Chapter-4
MS Project 2007 Overview 2
Gantt Chats tables 3
Network Diagram 4
Scheduling Techniques Chapter-5
Time Duration 2
Risk Management 3
Conclusion



































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In thls sectlon three toplcs ure dlscussed:

:hut ls my Pro|ect
:hy do I choose thls pro|ect
How does the pro|ect work
Hlstory



Romana Nargus MBA (Banking & Finance), 2009-2011

Page | 2

I IN NT TR RO OD DU UC CT TI IO ON N

WHAT IS MY PROJECT?

Even in the fast-paced, money-driven world of the 21st century, toys, undeniably, are still an
inseparable part of childhood. From the classical Barbie dolls and Lego blocks, to remote-
controlled cars and computer-programmed robots, toys dominate the world of the young. The
demand is ever-increasing, and customers are constantly looking for creativity and
originality, and of course the toys affordability.

This project examines the needs of the market, its demands and expectations, and aims to
meet these expectations by putting forward innovative ideas that emphasizes novelty while
keeping the product cost reasonable and affordable by the general public.

This project would further explore the effect of toys on the over-all development of a child,
seeking to develop toys that are beneficial to the proper growth of a child and will aid his/her
character development, impacting his/her future decisions and career.

Thus, I decide to choose a Toy Manufacture´ project for my assignment. It is a challenging
business project with high ROI (Return on Investment), demanding creativity and
entrepreneurship, and is realistic and impacts our day-to-day lives.


WHY DO I CHOOSE THIS PROJECT?

IT project is also interesting and creative. But my aim is to become a business man so I
choose a business project as my project. Business project is not simple as the way I construct
my project, but it is almost basic like this. My ambition is to become a business man and thus
I decide to choose a business project as for this assignment. This project covers the
fundamental structure of a business project, and summarizes the complex business functions
into its basic forms and practices.

Since young, you definitely would wish to own at least one toy. A toy means a lot to a child.
It is not only something to play with, but it is just like a friend he can hold close to his heart.
Furthermore, toys contribute to the intellectual development of a child, as well as bringing
happiness to their childhood. They also play an important part in ensuring the proper
envelopment of a child, be it mentally, emotionally, socially, physically or psychologically.


When I was a child, my mother used to buy me small robots or cars. I can vividly remember
how doubtlessly happy I was at that time. Toys were me source of encouragement and
motivation. They propelled me to strive for better heights when I was in kindergarten,
primary and even in secondary school. I tried my all best to be a good little boy and study
hard for the reward of a toy when I finally achieved good results. I can feel how blissful it
was to own a toy, and just how influential a toy may to a young, innocent mind.

Unfortunately, not all the children in the world have a chance to experience the exhilaration
of having a toy, mainly due to financial inadequacy. This is the reason why I decide to invest
in toy manufacturing, to produce different toys of affordable prices for export to countries
where children have yet to experience the joy toys bring your lives.


Romana Nargus MBA (Banking & Finance), 2009-2011

Page | 3

HOW DOES THE PROJECT WORK?

This is the situation how I create my project. I start with a company name LEMO´ with the
logo:



HISTORY
The Lemo Company began in the workshop in Singapore, start making wooden toys in 2007.
It expanded to producing plastic toys recently, Lemo began producing the now famous in toy
cars, calling them "Cars that children can ride". These cars were based largely on the design
of a designer Nguyen Xuan Phong in 2008. Lemo modified the design of the design after
examining a sample given to it by a British supplier of an injection-moulding machine that
Lemo had purchased. The first Lemo sample, manufactured from a factory in Singapore,
were developed in the spirit of traditional wooden cars that could be heavy and rough; but
these plastic material could be cheaper and nicer.

The Lemo Company's motto is "Devotion for children", this motto was created by Nguyen
Xuan Phong to encourage his employees never to skimp on quality, a value he believed in
strongly. The motto is still used within the company today.

The use of plastic for toy manufacture was not highly regarded by retailers and consumers of
the time. Many of the Lemo Company's shipments were returned, after poor sales; it was
thought that plastic toys could never replace wooden ones.


















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In thls sectlon two toplcs ure dlscussed:


Productlon
Structure of the Pro|ect
Tuble of the Pro|ects



Romana Nargus MBA (Banking & Finance), 2009-2011

Page | 2

P PR RO OJ JE EC CT T S ST TR RU UC CT TU UR RE E



PRODUCTION

Here is some photo-shot about the upcoming model of a toy car that the project outcomes to
produce:





















For children, this car is so interesting and colorful to catch their attention so that it can be
easily purchased by their parents. In general, boys do like cars much more than girls do, thus,
the front of this car together with two big lights and designs on its dome make it turn to be
strong and fierce which is very suitable to boy¶s character. The car contains two eyes in front
that are able to make it more lively and attractive to play with. All over the cover of the car,
there are words, colorful pictures. The wheels look strong and it is designed for sport car
which words are places on the edge of them. This car is supposed to be designed as one
character of cars in the cartoon movie. Hence to almost little audiences as boys, they might be
caught attention from the first sight they see this car.



STRUCTURE OF THE PROJECT

The project contains 16 tasks, each task has one function and been divided in WBS (Work
Break down Structure). The following chart is showing the WBS:







Romana Nargus MBA (Banking & Finance), 2009-2011

Page | 3




















Here is the table of the Project:

Task
Name
Duration
(Days)
Start Finish Dependencies
1 Market Research 10 13/05/09 26/05/09
2 Analyze Survey 15 27/05/09 16/06/09 1
3 Model Making 10 06/17/09 30/06/09 1
4 Rent Factory 3 13/05/09 15/05/09
5 Bank Loan 5 13/05/09 19/05/09
6 Import production line 5 20/05/09 26/05/09 4,5
7 Hire worker 15 27/05/09 16/06/09 6
8 Training worker 10 17/06/09 30/06/09 7
9 Produce sample 20 01/07/09 28/07/09 3,8
10 Testing data 5 29/07/09 04/08/09 9
11 Improve Feature 20 05/08/09 01/09/09 10
12 Plan Marketing 5 02/09/09 08/09/09 11
13 Advertise 20 02/09/09 29/09/09 11
14 PR 10 02/09/09 15/09/09 11
15 Manufacture 30 30/09/09 10/11/09 12,13,14
16 Deliver Production 5 11/11/09 17/11/09 15




PROJECT
Market Research Rent Factory Bank Loan
Analyze
Survey
Model
Making
Import
Production
Lining
Hire
Worker
Produce
Sample
Testing Data Improve
Features
Marketing Advertise
PR











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In thls sectlon toplc ls:

Murket Seurch
Anulyze Survey
Model Muklng
Rent Fuctory
Bunk Loun
Import Productlon
Hlre :orker
Trulnlng :orker
Produce Sumple
Testlng Dutu
Improve Feuture
Plun Murketlng
Advertlse
PR
Munufucture


Romana Nargus MBA (Banking & Finance), 2009-2011

pg. 2

P PR RO OJ JE EC CT T T TA AS SK KS S

1.MARKET RESEARCH

Duration: 10 days
Start: Wed 13/05/2009
Finish: Tue 25/05/2009
Dependencies: None

Mission:
Market research is a continuing exercise to collect and analyze environmental, consumer,
competitor and industry information to make the project decisions less risky.

The main mission is surveying the potential customers, children and parents, to know what they
want, how they want and some information. According to the survey, we can know the taste of
the customers and the trend of the market. Here are some questions in the survey:

Q: What kinds of toy do you like the most?
A: a) Robot
b) Cars
c) Dolls
d) Others:

Q: You want your toys have what kind of characteristics?
A: a) Look nice
b) Useful
c) Smart
d) Others:

After collecting survey from the customers, we can continue to the next task, Analyze survey, to
know the taste of the market.

2. ANALYZE SURVEY

Duration: 15 days
Start: Wed 16/05/2009
Finish: Tue 27/06/2009
Dependencies: 1

Mission:
Analyze survey is one of important tasks because it helps the project less risky and more
judicious. Analyzing is the tasking of dividing and doing the statistic with the number to find out
what the trend of market is.

According to the result of analyzing survey, we can decide which model we will product and
how should we design it. The following chart shows the result of 1000 surveys in Singapore:
Romana Nargus MBA (Banking & Finance), 2009-2011

pg. 3

WHAT KIND OF TOY DO YOU WANT?


That leads the decision to choose manufacture toy cars is my project.

3. MODEL MAKING

Duration: 10 days
Start: Wed 17/06/2009
Finish: Tue 30/06/2009
Dependencies:1

















Mission:
Model making is to sketch and draw the production on the paper. The mission is completed by
the professional designer. After choosing the most suitable model, the project will produce a
sample.

Romana Nargus MBA (Banking & Finance), 2009-2011

pg. 4

4. RENT FACTORY

Duration: 3 days
Start: Wed 13/05/2009
Finish: Fri 15/05/2009
Dependencies: None

Mission:
It is costly to build a new factory. It also wastes much time. The alternative way is to rent a
factory. We need to find a factory to manufacture. Almost factories are in suburb. It is cheaper
and friendlier with the environment.

5. BANK LOAN

Duration: 5 days
Start: Wed 13/05/2009
Finish: Tue 19/05/2009
Dependencies: None

Mission:
This task is part of budget plan and control. It is one way of attract investment and money. When
my project has enough of money, it can run smoothly.

6. IMPORT PRODUCTION LINE

Duration: 5 days
Start: Wed 20/05/2009
Finish: Tue 26/05/2009
Dependencies: 4,5

Mission:
After renting factory and having enough money, we can start importing production line to
produce toys. The main mission is buying machine and making a completed production line from
beginning to finish. The production line can be automatic or semi-automatic.

7. HIRE WORKER

Duration: 15 days
Start: Wed 27/05/2009
Finish: Tue 16/06/2009
Dependencies: 6

Mission:
To start producing toys, my project needs worker to work in the factory. So the task is to
employee. With the size of the factory, we can hire from 100 to 200 Worker.

Romana Nargus MBA (Banking & Finance), 2009-2011

pg. 5

8. TRAINING WORKER

Duration: 10 days
Start: Wed 17/06/2009
Finish: Tue 30/06/2009
Dependencies: 7

Mission:
To operate the production line, the employees have to know how to run the machines and control
them. To make them understand, a course of training worker would be held to guarantee the
quality of production and the success of project.

9. PRODUCE SAMPLE

Duration: 20 days
Start: Wed 01/07/2009
Finish: Tue 28/07/2009
Dependencies: 3,8

Mission:
Before manufacture with a huge amount, we need to test and evaluate production. Thus, we first
produce some samples to test and evaluate. The duration is about 20 days to make a complete
production.

After that, we can produce production to test and evaluate.

10. TESTING DATA

Duration: 15 days
Start: Wed 29/07/2009
Finish: Tue 04/08/2009
Dependencies: 9

Mission:
This is the time for evaluating the sample production. We will record the stats for each feature of
the toys. Then we will test for the real usage. Also, we can make the survey for the customer to
evaluate as well. After all, we can know what is the weak point and strong point to improve.

11. IMPROVE FEATURE


Duration: 20 days
Start: Wed 27/05/2009
Finish: Tue 16/06/2009
Romana Nargus MBA (Banking & Finance), 2009-2011

pg. 6

Dependencies: 10

Mission:
Before manufacturing with a huge quantity, this is the last time the product can be improved the
features and remade the weak points. After all, we have the perfect toys model for producing.
This will takes 20 days to improve and revise the production.


12. PLAN MARKETING

Duration: 20 days
Start: Wed 27/05/2009
Finish: Tue 16/06/2009
Dependencies: 11

Mission:
Now we can be ready to produce the best toy cars to the market. What we have to do now is
planning marketing it for the distributors and the customers. Marketing is an integrated
communications-based process through which individuals and communities discover that
existing and newly-identified needs and wants may be satisfied by the products and services of
others. Marketing is influenced by many of the social sciences, particularly psychology,
sociology, and economics. Anthropology and neuroscience are also small but growing
influences.
Market research underpins these activities through advertising; it is also related to many of the
creative arts. The marketing literature is also infamous for re-inventing itself and its vocabulary
according to the times and the culture.


13. ADVERTISE POSTER ADVERTISMENT

Duration: 20 days
Start: Wed 27/05/2009
Finish: Tue 16/05/2009
Dependencies:11











Romana Nargus MBA (Banking & Finance), 2009-2011

pg. 7

Mission:
This is a part of marketing. We can advertise our production by advertising on TV, poster, on
newspaper and other media. Advertising is a form of communication that typically attempts to
persuade potential customers to purchase or to consume more of a particular brand of product or
service.

14. PR

Duration: 20 days
Start: Wed 27/05/2009
Finish: Tue 16/05/2009
Dependencies:11

Mission:
PR (Public Relations) is also known as a strategy of marketing. Public relations help an
organization and its publics adapt mutually to each other.
















Doing PR is one of difficult tasks for marketing the production to public.







15. MANUFACTURE

Duration: 30 days
Start: Wed 30/09/2009
Finish: Tue 10/11/2009
Dependencies: 12,13,14
Romana Nargus MBA (Banking & Finance), 2009-2011

pg. 8

Mission:
This is the main task of business. We can produce a big quantity according to the contract and
bring the production to the market.


























16. DELIVER PRODUCTION

Duration: 5 days
Start: Wed 11/11/2009
Finish: Tue 17/11/2009
Dependencies: 15

Mission:
To deliver productions to the distributor, this is the last task to complete the project. We keeping
finding the contract and improve our business. We will gain profit by manufacture with a big
amount.










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In thls sectlon toplcs ure:

MS pro|ect 2007 Overvlew
Guntt Churt Tubles
Network Dlugrum



Romana Nargus MBA (Banking & Finance), 2009-2011

Pg. 2

P PR RO OJ JE EC CT T M MA AN NA AG GE EM ME EN NT T

MS PROJECT OVERVIEW

Microsoft Office Project Standard 2007 gives you robust project management tools with the
right blend of usability, power, and flexibility, so you can manage projects more efficiently
and effectively. You can stay informed and control project work, schedules, and finances,
keep project teams aligned, and be more productive through integration with familiar
Microsoft Office system programs, powerful reporting, guided planning, and flexible tools.

Microsoft Office Project Professional 2007 includes all the capabilities in Office Project
Standard 2007. In addition, Office Project Professional 2007 provides collaborative
enterprise project management capabilities when used with Microsoft Office Project Server
2007.





GANTT CHATT TABLES

























GANTT CHATT TABLE Part-1

Romana Nargus MBA (Banking & Finance), 2009-2011

Pg. 3






















GANTT CHATT TABL Part-2




















Gantt Chat Summery



Romana Nargus MBA (Banking & Finance), 2009-2011

Pg. 4

NETWORK DIAGRAM













































Romana Nargus MBA (Banking & Finance), 2009-2011

Pg. 5


































































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In thls sectlon toplcs ure:

Tlme Durutlon
Scope of the Pro|ect
Rlsk Munugement


Romana Nargus MBA (Banking & Finance), 2009-2011

Pg | 2

S SH HE ED DU UL LI IN NG G T TE EC CH HN NI IQ QU UE ES S


TIME DURATION

Start day: Wednesday 13/05/2009
Finish day: Tuesday 17/11/2009
Duration: 135 days (3 months 4 days)

























SCOPE OF THE PROJECT

The project is a simple business project. However, the benefits it brings are huge. Children
are the most potential customer which makes the business more interesting and high profit.
The ROI is about 35% which is quite high for a small business. It also brings jobs for a town
where the factory placed in.




Romana Nargus MBA (Banking & Finance), 2009-2011

Pg | 3

RISK MANAGEMENT

RISK RESPON PLAN
Cannot Rent Factory Change to another Factory
Don¶t have enough Money More bank loan and investment attraction.
Machinery Breakdown Buy warranty for the Machine/Repair
immediately.
Don¶t have enough Worker Hire more Workers.
Deliver Production Late Compensate the Contract
Employee stealing Fire employee
Employee Leaving Pay more for Employee
Not enough Customers Improve Advertising and Public Relation
Too Many Customers Increase Price
Factory Fire Buy Fire Insurance
Law Suit Hire a lawyer.
Competition Improve Quality / Decrease Price.
Recession Decrease quantity of manufacture
Environment Pollution Pay environment protection tax.
Senior Staff Travelling Cause project
delays
Have alternative staff / temporary staff
Epidemic disease Warn the worker/Cooperate with Department
of Health
Thief Improve security.
Material damaged Replace material.
Production damaged Replace production.
Lost power supply Extra power supply / reserved power supply





















































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In thls sectlon toplcs ure:

Concluslon
Text Reference
:eb Reference






C CO ON NC CL LU US SI IO ON N

Even in the fast-paced, money-driven world of the 21st century, toys, undeniably, are still an
inseparable part of childhood. From the classical Barbie dolls and Lego blocks, to remote-
controlled cars and computer-programmed robots, toys dominate the world of the young. The
demand is ever-increasing, and customers are constantly looking for creativity and
originality, and of course the toys affordability.

The project is a simple business project. However, the benefits it brings are huge. Children
are the most potential customer which makes the business more interesting and high profit.
The ROI is about 35% which is quite high for a small business. It also brings jobs for a town
where the factory placed in.



Text References
1. Project Management, the Managerial Process by Lifford F.Gray or Erik W.Larson.
Web References
www.google.com
www.Scribd.com
www.shlideshare.net
www.docstock.com

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