SYNOPSIS OF CAPSTONE PROJECT

A STUDY ON PERCEPTION OF YOUTH TOWARDS SOCIAL

NETWORKING WEBSITES IN DOABA REGION

PREPARED BY:-

ABHINAV SANGRAI 10904466

ROHIT YADAV 10907107

MUKESH KUMAR 10904446

SUBMITTED TO:

MR. SANJAY JINDAL

 TABLE OF CONTENT:-

1. INTRODUCTION

2. DOABA

3. SIGNIFICANCE OF THE STUDY

4. OBJECTIVE

5. NEED OF THE STUDY

6. SCOPE OF STUDY

7. RESEARCH METHODOLOGY

8. DATA COLLECTION

9. SAMPLING PROCEDURES

10. SAMPLING TECHNIQUES

11. AREA OF RESEARCH

12. LITERATURE REVIEW

13. REFRENCES
 DOABA

Doaba (also known as the Jullundur or Jalandhar Doaba) is the region of Indian Punjab
surrounded by the rivers Beas and Sutlej. The name "Doaba" literally translates to "land of two
rivers" ("Do" two, "Ab" river; Punjabi). It is one of the most fertile regions of the world, and was
the centre of the Green Revolution in India. To this day, it remains one of the largest per capita
producers of wheat in the world.

The people of Doaba started out as agriculturalists, but have now diversified into education,
sports and entrepreneurship. The highly progressive and enterprising population has, in recent
years, suffered from demographic upheavals engendered by large scale migration to North
America, and female foeticide.

Schedule Castes form more than 35% of the population in Doaba.

The biggest cities in Doaba are Jalandhar, Hoshiarpur, Adampur, Nawansher and Phagwara.
Jalandhar is one of the most famous cities of Doaba. This city has highest density of hospitals in
Asia. Highest production of sports material.
 SIGNIFICANCE OF THE STUDY

It will give some additional knowledge to the concept if social sites. This study will reveal to
what extent social networking sites are being used by youth and to explore the why student
choose to use social networking sites.

INTRODUCTION
A social network service is an online service, platform, or site that focuses on building and
reflecting of social networks or social relations among people, e.g., who share interests and/or
activities. A social network service essentially consists of a representation of each user (often a
profile), his/her social links, and a variety of additional services. Most social network services
are web based and provide means for users to interact over the internet, such as e-mail and
instant messaging. Although online community services are sometimes considered as a social
network service. In a broader sense, social network service usually means an individual-centered
service whereas online community services are group-centered. Social networking sites allow
users to share ideas, activities, events, and interests within their individual networks.

The main types of social networking services are those which contain category places (such as
former school-year or classmates), means to connect with friends (usually with self-description
pages) and a recommendation system linked to trust. Popular methods now combine many of
these, with Facebook and Twitter widely used worldwide; MySpace and LinkedIn being the most
widely used in North America; Nexopia (mostly in Canada); Bebo, Hi5, Hyves (mostly in The
Netherlands), StudiVZ (mostly in Germany), iWiW (mostly in Hungary), Tuenti (mostly in
Spain), Nasza-Klasa (mostly in Poland), Decayenne, Tagged, XING, Badoo and Skyrock in parts
of Europe; Orkut and Hi5 in South America, India and Central America; and Friendster, Mixi,
Multiply, Orkut,Wretch, renren and Cyworld in Asia and the Pacific Islands and Twitter, Orkut
and Facebook in India.

OBJECTIVES
Every study is conducted for some purpose. The present study is conducted to study the impact
of social networking sites on youngsters. The role of the social networking sites in the lives of
the youth. The rapid growth of social networking sites give birth to new communication
technology. That attracts the number of users which are connecting with each other or can do so
many things through their mobile phones and laptops. Keeping all the things in mind objectives
of the study are:-

1. TO STUDY THE IMPACT OF SOCIAL NETWORKIN SITE ON YOUTH IN DOABA

REGION.

2. TO STUDY THE PREFERENCE OF YOUTH TOWARD THE SOCIAL

NETWORKING SITES.
 NEED OF THE STUDY

1. Need of this study is to know either the use of social networking sites by youth are boon
for the society or bane.

2. This study will also tell us that to what level youth accepts social networking websites.

3. To study the perception of the youth toward social networking websites.

 SCOPE OF THE STUDY

• The overall scope of a study is to determine at what level youth is using social
networking websites in doaba region and what is the impact of these networking websites
on youth, either they are beneficial for them or not.

RESEARCH METODOLOGY

In order to carry out research work, a method is used that is called as Research Methodology.
The research is based on survey methodology.

The initial part of research will involve viewing 150 students defining the variable as:-

• Higher secondary students.

• Students under graduation.

• Students under post graduation.

• Direct survey will be conducted because it offers a convenient and simpler way for
collection of data.

• The questionnaire will be designed to be simple and straight forward mainly using
multiple choice answers and limited number of questions in order to receive as many
responses as possible.

• Stratified sampling will be used in this research work.

DATA COLLECTION:-
First and the foremost the study is based on the survey that is conducted in the Doaba region
survey is a technique which is concerned with those techniques and procedures which is used to
establish present status of things, situations, communities and individual.

The study consists of following tools mainly:-

PRIMARY DATA:-

Structured questionnaires which will have a number of definite and predetermined questions that
will help in getting the productive conclusion.

SECONDARY DATA:-

Secondary resources like books and internet sites will be used for collection of data.

SAMPLING PROCEDURES
 • The sample will be of 150 randomly selected respondents. They are divided into three
categories:-

• Higher secondary students.

• Graduate students.

• Post graduate students.

SAMPLING TECHNIQUE

Proportionaite stratified random sampling will be employed where no regard is paid to the ratio
in which the elements are found in different strata’s and equal number of respondents are
selected from each stratum.

AREA

Higher secondary students, Graduate students, Post graduate students from the city of jalandhar,
Phagwara, Nawanshahar, Adampur etc.

LITERATURE REVIEW
ARTICLE NO.1:-

www.rajasblog.co.cc/2010/03/impact-of-social-networking-websites

Mar 7th, 2010

By Raja

Social networking currently has the greatest impact in the today’s web world. Modern day
youngsters and college students are mostly engaging their time in social networking websites to
stay alive with their friends.

It is no doubt that the social networking sites has the greater impact on self identity.

Youtube, the world’s famous video sharing channel which allows its users to upload or view the
videos is one of the social networking websites list. You can capture your own video, even on
the move, and could upload in Youtube using your home PC so that it can be viewed by anyone
in the world later.

It is surprising everyone that several social networking sites are in race to become the number
one in the internet world surpassing the dominance of search engines like Google and Yahoo.A
vast improvement in Digital culture is the main reason behind the increase in the popularity of
these social networking portals.

Facebook, the world’s number one social networking site, has incorporated search engines within
its portal so that one can get any kind of search without leaving the same website. You can share
your picture, favorite videos, could discuss on any topics with your friends using the Facebook.

ARTICLE NO.2:-

http://ideas.repec.org/p/net/wpaper/0817.html

By Anirban Sengupta

Sep, 2008
Are Social Networking Sites a Source of Online Harassment for Teens?

Media reports on incidences of abuse on the internet, particularly amongst teenagers, are
growing at an alarming rate causing much concern among parents of teenagers and legislations
aimed at regulating internet use among teenagers. Past studies have found that one in five youth
were exposed to sexual solicitation, one in seventeen were harassed or threatened and only a
fraction reported these cases while more than 63% reported being upset, embarrassed or stressed
as a result of these unwanted contacts. Social networking sites (SNS) have been blamed to be a
major source of harassment for teen users. Despite several media reports, there is a serious
paucity of research in this area that explicitly identifies risk factors that make teens prone to
internet abuse, and strategies for prevention and intervention. This study examines the extent to
which internet use and having SNS site memberships result in incidences of stranger contact and
online harassment for teens in the United States. We also determine the characteristics of teens
that make them more likely to be victims of online harassment. Using parental background
information, we also seek to shed light on the relationship between parental awareness and teen
abuse on the internet. We use 2006 round of Pew Internet American Life Survey for this study.
Since data on social networking has been collected fairly recently and we do not have any past
information, the limitation of this study is that we cannot draw causal links between internet use
and online harassment.

ARTICLE NO.3:-

http://nccur.lib.nccu.edu.tw/bitstream/140.119/27390/1/v7n3_yang.pdf

September 2003

By Heng-Li Yang

The social network approach holds that the behavior of an individual is affected by the kinds of
relations, or technical ties, and networks more than by the norms and attributes that an individual
possesses. The social, informational, or material resources that two individuals exchange
characterize their ties. In social network analysis, these resource exchanges are termed
“relations.” Some positive and negative relations are assumed to be related to an individual’s
performance. Researchers empirically demonstrated that friendship and advice relations were
positively related to a student’s academic performance and an employee’s job performance. On
the other hand, the effects of an adversarial network were negatively related to performance. It
seems worthwhile to investigate the effects of the three social networks on student performance
online and offline.

This whole article tells us about the research conducted on sample size of 40 students that
what are the effects of the social networking sites on them. Three networking sites are taken and
research is done.

ARTICLE NO.4:-

http://ezinearticles.com/?What-Are-the-Effects-of-Social-Networking-Websites?&id=1030141

By Jonathan Papoola

This article is all about a 16 year old boy from Mumbai that how kidnappers found im from his
ORKUT profile and kidnapped him. Finally the killed that boy. It is also been said that there is a
element of addictiveness in these sites which engage youth for longer period of time and thus
make it habitual.

ARTICLE NO.5:-

http://socialnetworking.lovetoknow.com/Negative_Impact_of_Social_Networking_Sites

By Joe Thomas

October 28, 2010

Social media and networking sites create distractions in the workplace and cost employers
money. According to a 2009 report, employees spent on average of 40 minutes per week on
social networking sites while at work. While 40 minutes may not sound like a long time, over a
one-year period it costs employers $2.25 billion. Our latest generation of high school students
expose themselves to more social networking sites than ever before. The Internet surrounds us:
when we are not on our laptops at home surfing the Internet we use "Smartphones" and
"netbooks" to satisfy our addiction of media. Even if you have not talked to someone in a year,
you know his or her entire life story by following his or her Facebook page. According to a
recent study, a group of college students indicated a direct correlation between social networking
intensity and life satisfaction. The students who used social networking the most are satisfied
with their life.

ARTICLE NO 6:-

http://www.youthkiawaaz.com/2010/08/social-networking-is-here-to-stay-neither-good-nor-bad/

By Gunjan Sharma

August 21, 2010

In this article author talks about the qualities of Networking websites (may be good or bad).

By quoting a practical example where students meet their colleagues before college begins,
which helps in early start to making friends. Even children who are minor can actually talk to
adults and higher age without revealing about their personal information, gaining experience to
communicate.

These Websites are actually huge party where people meet and share information about each
other.
The major reason why teenagers get into social networking is either peer-pressure or to simply
be in sync with the fashion or trend of working on Orkut, chat, etc. The sheer fear of being left
out drives more people into this social networking business.

People use such sites differently as per their differences in their personality. For some, social
networking came in as a blessing. While many who lost their schools and college mates, got
reunited with them through these sites. There have also been many cases where friends who were
not in touch for more than 12 years, got in touch with their friends.

Another advantage is Blogging helps business connect to other businesses. Social networking
websites are used by police to search one’s history.

ARTICLE NO 7:-

http://www.schoollibraryjournal.com/article/CA6710358.html

By SLJ Staff -- School Library Journal,

12/10/2009

Today’s Technology offers new means to different solutions to mundane task. For e.g. Instant
Messaging. Youth considers itself more confident if they do blogging. Therefore computers
allow them to be more creative. Teachers found it a very important tool to help those who do not
like to write. In case of gender differences boys lagged behind girls in more than just writing
skills. Girls enjoy writing a lot. Whereas boys accept the fact that computers are very important
tool to writing.

On blogging websites people feel confident and also feel themselves as more effluent students.
ARTICLE NO 8:-

http://www.pcworld.com/article/157753/social_network_sites_not_just_for_teens.html

By Scott Nichols, PC World

Jan 15, 2009

In this article, Scott Nichols says that adult users use rose from 8% in 2005 to 35%
in 2008. 75 percent of 18 to 24 year olds use social networking sites, with a still respectable 57
percent of 25 to 34 year olds also using sites As expected, the percentage steadily decreases as
the age increases, but 7 percent of adults 65 and older have accounts on social networking sites--
something I found very impressive. Each of the Website caters to special demography. Myspace
caters young teens and high school students. with only 22 percent on Facebook, and 6 percent
on LinkedIn. Employment plays another major role for both young and oldage.

ARTICLE NO 9:-

http://www.youthkiawaaz.com/2010/08/fetish-for-internet-ruining-health/

By Roli Verma

August 24, 2010

In This article author talks about living a parallel virtual world of internet. Internet has
successfully evaded our lives. We are so habitual to these .Com’s that we donot look for any
other information than .Com. As more and more people are getting hooked to internet, especially
youth. Most of the employees in organizations waste their time on surfing blogs than
productivity, therefore it has tempted to be a great damage to skills and time plus money.
Youngsters are so lured by these social networking trends that they spend the entire day in front
of their computers and even sacrifice their sleep. The severe addiction and techno-anxiety ruins a
person’s health and distances him from family members. Psychologists say that they receive
more than 5-6 such psychological cases in a week. Cyber dating and friendships have also
become a fad today. It eventually leads to cyber-dating-abuse which causes break-ups leading to
mental trauma and insomnia. Now they enjoy playing online games sitting in the comfort of their
rooms.

ARTICLE NO 10:-

http://www.youthkiawaaz.com/2010/08/the-rise-and-times-of-facebook-and-twitter/

By Amar Tejaswi

August 8, 2010

In this article author starts with example of orkut, where orkut spread its wings in india like none
other business but some time later Facebook took over it with no reasons to explain. As it is
rightly said that ‘on web your rival is just a click away’.

May be the reason was dynamics of the web, or the reason people to like to change after some
time from on place to another. In Dotcom’s case there can be sudden boom or sudden burst. For
e.g. within few weeks users of orkut left it and joined Facebook.

Twitter on the other hand owes it serendipitous rise to political controversies catching the public
eye on its own servers. It carries major star people, that helped it boom. Facebook is mainly
connecting with friends whereas Twitter lets you know what people are thinking and doing.

For any Dot.com to survive it has to take innovation seriously into its strategy. People like
change but on other hand they also avoid change.
 Questionnaire

1. Do you have an account on any social networking website?

• Yes

• No

2. Which social sites you use?

• Orkut

• Facebook

• Orkut – Facebook
 • Orkut – Facebook – MySpace

• Orkut – Facebook – MySpace – HiFi – LinkedIn

3. Why do you use social networking sites?

• To communicate with friends

• To make new friends

• To get information or to learn something

• To be a part of group of people

4. Do you believe information available on these sites is reliable?

• Yes

• No

• Can’t say

5. In what way you like to communicate with friends?

• Instant messaging

• Read Their blogs

• Post comments in others pages

• Post comments on their pages

6. How frequently you use social networking sites?

• Only once in a day

• Twice in a day

• After 2 days

• Only Sunday

7. Are these helpful in connecting people worldwide?

 • Yes

• No

8. Do you ever saw any obscene matter been posted in these social networking sites?

• Yes

• No

• Can’t say

9. According to you how much these social networking sites are important for you?

------------------------------------------------------------------------------------------------------

DATA ANALYSIS

1. Do you have an account on any social networking website?

NO.OF %AGE OF
RESPON RESPONDE RESPONDE
SE NTS NTS

YES 80 100
NO 0 0
Yes said by 100% respondents, this means the number of people we questioned already had an account on
social networking websites.
2.Which social sites you use?

SOCIAL NO. OF %AGE OF

S.N NETWORK RESPONDE RESPONDE
O ING SITE NTS NTS
1 O 0 0
2 F 7 8.75
3 O-F 60 75
4 O-F-M 7 8.75

5 O-F-M-H-L 6 7.5

Percentage data of users tell us that most favored combination in the above listed websites is ORKUT and
FACEBOOK. What led to this combination is the predecessor and the successor effect, that still remains as
a relation in the consumers mind. Orkut is the predecessor and it was the most dominating website in India
once but now facebook is the most preferred due to ease and change in trend with changing likability of
consumers.
3.Why do you use social networking sites?

NO OF
RESPONDE
S.NO OPTION NTS %
1 TO COMMUNICATE WITH FRIENDS 36 45
2 TO MAKE NEW FRIENDS 16 20
TO GET INFORMATION OR TO
3 LEARN SOMETHING 21 26.25
TO BE A PART OF GROUP OF
4 PEOPLE 7 8.75

This question catered the need for social networking website i.e. why do we use it, what are
positive points in this media.

Maximum people approved they use social media websites to communicate with friends. (45%)

26.25% people subscribed to statement of purpose as “to get information or to learn something”

20% join these webs to make new friends.

Merely 8.75 subscribed to fact that they want to be a part of group of people.
4.Do you believe information available on these sites is reliable?

NO.OF
S.N OPTI RESPONDE
O ON NTS %
62.
1 YES 50 5
2 NO 8 10
CAN’T 27.
3 SAY 22 5

This question checks the authenticity of the media to serve the sole purpose of its existence.

62.5% approved that yes the website they use serves the purpose of its creation.

Only 10% said no to the purposeful service by a website.

And 27.5 were unsure of the fact.

5,In what way you like to communicate with friends?

NO.OF
RESPONDE
S.NO OPTION NTS %
1 INSTANT MESSAGING 40 50
2 READ THEIR BLOGS 10 12.5
POST COMMENTS IN
3 OTHER PAGES 8 10
POST COMMENT ON THEIR
4 PAGES 22 27.5

Best and easiest available resources available to youth to socialize.

50% agreed instant messaging is the best source. It is quickest and cheapest source to get in
touch or deliver the message to a known one.

27.5% visit friends page on website and leave a post their to inform them.
6.How frequently you use social networking sites?

NO.OF
RESPONDE
S.NO OPTION NTS %
1 ONLY ONCE IN A DAY 19 23.75
2 TWICE IN A DAY 52 65
3 AFTER 2 DAYS 4 5
4 ONLY SUNDAY 5 6.25

To check the addiction level of today’s youth we asked this question.

And 65% respondents said they visit websites twice a day, this shows that respondents want to
reply to left messages.

23.75 are those who visit website only once a day.

7.Are these websites helpful in connecting people worldwide?

OPTIO NO.OF
S.NO NS RESPONDENTS %
1 YES 80 100
2 NO 0 0

This question is caters the to the existence of the website but reply is one sided i.e. 100% agreed
that yes it served to its existence.
8. Do you ever saw any obscene matter been posted in these social networking sites?

OPTIO NO OF
S.NO N RESPONDENTS %
1 YES 37 46.25
2 NO 15 18.75
CAN'T
3 SAY 28 35

Social networking websites are the once that might be in use by family and friends therefore the
material posted on them leads to great interest by parents.

Parents want to know about their children i.e. he/she is involved in what kind of company. Is the
website acceptable by all?

46.25% said yes to saw obscene material on website. Therefore website can’t be trusted against
socializing with following society norms.

18.75% said no they have never seen anything obscene on website.

But 35% were unsure of the answer to put up.

REFRENCES

WEBLIOGRAPHY

1. By Raja (2010), Impact of social networking websites, this page is available at

www.rajasblog.co.cc/2010/03/impact-of-social-networking-websites

2. By Sengupta A. (2008), Are Social Networking Sites a Source of Online

Harassment for Teens? Evidence from Survey Data, This page is available at
http://ideas.repec.org/p/net/wpaper/0817.html

3. By Yang Li H. (2003), ‘EFFECTS OF SOCIAL NETWORK ON STUDENTS’

PERFORMANCE: A WEB-BASED FORUM STUDY IN TAIWAN’, This page is
available at http://nccur.lib.nccu.edu.tw/bitstream/140.119/27390/1/v7n3_yang.pdf

4. By Papoola J. , ‘What Are the Effects of Social Networking Websites?’ , This

page is available at http://ezinearticles.com/?What-Are-the-Effects-of-Social-
Networking-Websites?&id=1030141

5. By Joe Thomas J. (2010), ‘Negative Impact of Social Networking Sites’,

http://socialnetworking.lovetoknow.com/Negative_Impact_of_Social_Networking_Sites

6. By Sharma G. (2010), ‘Social Networking Is Here To Stay! Neither Good nor

Bad!’, this page is available at http://www.youthkiawaaz.com/2010/08/social-
networking-is-here-to-stay-neither-good-nor-bad/

7. By SLJ Staff, (2009), ‘Social Networking Sites Boost kids attitude, confidence
toward their writing skills’ this webpage is available at
http://www.schoollibraryjournal.com/article/CA6710358.html
 8. By Nichols S. (2009), ‘Social Network Sites Not Just For Teens’, this webpage
is available at
http://www.pcworld.com/article/157753/social_network_sites_not_just_for_teens.html

9. By Verma R. (2010), ‘Fetish For Internet Ruining Health’, this page is available
at http://www.youthkiawaaz.com/2010/08/fetish-for-internet-ruining-health/

10.Tejaswi A. (2010), ‘The Rise and Times of Facebook and Twitter’ , this page is
available at http://www.youthkiawaaz.com/2010/08/the-rise-and-times-of-facebook-
and-twitter/

Annexure I

[TITLE OF SYNOPSIS]

A STUDY ON PERCEPTION OF YOUTH TOWARDS SOCIAL

NETWORKING WEBSITES IN DOABA REGION

Submitted to Lovely Professional University

Submitted by: Supervisor:

ABHINAV SANGRAI(10904466) MR.SANJAY JINDAL

ROHIT YADAV(10907107)

MUKESH KUMAR SINGH(10904446)

 DEPARTMENT OF MANAGEMENT

LOVELY PROFESSIONAL UNIVERSITY

PHAGWARA

Annexure II

TO WHOMSOEVER IT MAY CONCERN

This is to certify that the Synopsis titled “A STUDY ON CONSUMER PERCEPTION OF

YOUTH ON SOCIAL NETWORKING WEBSITES IN DOABA REGION” carried out by
Mr.ABHINAV SANGRAI,ROHIT YADAV AND MUKESH KUMAR SINGH has been
accomplished under my guidance & supervision as a duly registered MBA student of the Lovely
Professional University, Phagwara.

Their Synopsis represents original work and is worthy of consideration for making a research
project in the next term.
MR.SANJAY JINDAL

(Name & Signature of the Faculty Advisor)

Date:
 DECLARATION

I, "Abhinav Sangrai, Rohit Yadav and Mukesh Kumar Singh here by declare that the work
presented herein is genuine work done originally by me and has not been published or submitted
elsewhere for the requirement of a degree program. Any literature, data or works done by others
and cited within this synopsis has been given due acknowledgement and listed in the reference
section.

ABHINAV SANGRAI

ROHIT YADAV

MUKESH KUMAR SINGH

Date:__________________