This action might not be possible to undo. Are you sure you want to continue?
A Project undertaken at
Submitted In The Partial Fulfillment Of Requirement For The Award Of Two Years Full Time MBA Programme
Submitted To: Dr. (Pro.) D.N. Kakkar Head,MBA IET Lucknow
Submitted By: Mohd Azharuddin MBA 3rd Sem IET Lucknow
Under the Guidance Of Mr. Utkarsh Tripathi, Territory Sales Incharge, Hindustan Unilever Limited
Institute Of Engineering And Technology,Lucknow
INSTITUTE OF ENGINEERING AND TECHNOLOGY
At the very outset I would like to express my sincere gratitude to HINDUSTAN UNILEVER LIMITED for providing me with an opportunity to work with them and to undertake this project on “MARKET ANALYSIS OF SKIN CARE PRODUCTS” I Feel proud of getting such opportunity to get myself associated with an esteemed organization like HINDUSTAN UNILEVER LIMITED. This project comes out to be a great source of learning and experience. A lot of efforts have been put by various people to make this project a success. This has greatly enhanced my knowledge about the vast field of Marketing that an individual prefers in today’s scenario. I gratefully acknowledge my indebtedness to Mr. Utkarsh Tripathi (Territory sales incharge) for allowing me to undergo a training session in his branch and gather an in depth knowledge about the vast field of FMCG Sector. He was supportive throughout the proceedings of this project and inspired me all the way. I am grateful to Dr.(Pro.) D.N. Kakkar, Head, MBA, Institute Of Engineering & Technology Lucknow, for providing me the platform and granting me the permission to undergo the summer training in Hindustan Unilever Ltd. I wish to express my deep sense of gratitude and indebtedness to Mr. Mohnish Kumar, my faculty mentor for providing me all facilities and constructive criticism, encouragement and parental guidance during my project work. I also wish to thanks him for providing me his precious time anytime I wanted.
INSTITUTE OF ENGINEERING AND TECHNOLOGY
I am extremely thankful to my team members who contributed their effort and continuous encouragement in making this project successful. Last but not the least; I am extremely thankful to my family members and my friends for their constant support and valuable guidance. I hope I can build upon the knowledge and experience that I have gained here and make a valuable contribution towards this industry in the coming future.
Mohd. Azharuddin MBA(2009-2011) Roll No. 0905270013 IET, Lucknow
INSTITUTE OF ENGINEERING AND TECHNOLOGY
MOHD. AZHARUDDIN student of MBA at Institute of Engineering and Technology hereby
declare that the Project work entitled “MARKET ANALYSIS OF SKIN CARE PRODUCTS” is compiled and submitted under the guidance of Dr.(Prof.) D.N. Kakkar, Head, MBA. , Institute of Engineering and technology Lucknow and Mr. Utkarsh Tripathi(Company guide), is my original work.
Whatever information furnished in this project report is true to the best of my knowledge.
SUBMITTED BY: Mohd. Azharuddin MBA (2009-11) Roll No. 0905270013 IET, Lucknow
INSTITUTE OF ENGINEERING AND TECHNOLOGY
INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 5 . Academically. the FAST MOVING CONSUMER DURABLES (FMCG) The project called Summer Training Project was undertaken at HINDUSTAN UNILEVER LIMITED. The study was carried out interacting closely with the sales team as well as distributors and dealers of DELHI & NCR. the project provides a unique opportunity to have an exposure to real life business environment and to have an insight into the management intricacies. pursuing Post Graduate Programme in “Institute of Engineering and Technology. It also involved face to face interaction with different customers and corporate individuals.PREFACE This project is a part of the academic curriculum required for the fulfillment of the two years full time programme. The project has thrown a significant light on the market share of different products under skin care division with respect to its competitors like Dabur and ITC & Proctor & Gamble. thus helping learning to be more purposeful and meaningful. This project aimed at analyzing the Market potential of HUL Skin care products with respect to its competitors. Lucknow” This project gives a comprehensive idea about the SALES AND DISTRIBUTION MANAGEMENT of one of the most important business sector in India.
has completed his Research Project report on the topic “MARKET ANALYSIS OF SKIN CARE PRODUCTS” in India. Sitapur Road. Mohd.Kakkar Head . Dr. student of Institute of Engineering and Technology. University. D.Certificate INSTITUTE OF ENGINEERING & TECHNOLOGY (A Constituent College of Gautam Buddha Tech. MBA Department IET Lucknow INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 6 .N. LUCKNOW-21 TO WHOMSOEVER IT MAY CONCERN This is to certify that Mr. He has completed the project as per requirement of the University Syllabus. Lucknow. Azharuddin .) SITAPUR ROAD.
ANALYSIS AND FINDING 19. SALES AND INCOME DISTRIBUTION 13. COMPANY PROFILE 6. CODE OF BUSINESS PRINCIPLES 9. ACKNOWLEDGEMENT 2.TABLE OF CONTENT 1. CERTIFICATE 5. PREFACE 4. DECLERATION 3. FEATURES OF INDIAN FMCG BUSINESS 17. RESEARCH METHODOLOGY 18. GROWTH PROSPECT 15. ENVIRONMENTAL POLICY 10. QUALITY POLICY 11. INTRODUCTION TO INDUSTRY 14. CUSTOMER DETAIL AND FEED BACK FORM. BIBLIOGRAPHY 20. HUL PRODUCTS 7. INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 7 . MANAGEMENT STRUCTURE 8. CHALLENGES BEFORE THE INDIAN FMCG SECTOR 16. SAFETY AND HEALTH POLICY 12.
Lakme Lever Limited. erstwhile Hindustan Lever Limited (also called HLL). These included Brooke Bond (1984). the nonexecutive chairman of the board. Subsequently in 1998. In 1993. HUL is the market leader in Indian products such as tea.Harish Manwani. detergents.COMPANY PROFILE Hindustan Unilever Limited. Lipton (1972) and Pond’s (1986). Asia money has rated HLL as one of India’s best managed companies. is India's largest consumer products company. The leading business magazine. The Anglo-Dutch company Unilever owns a majority stake in Hindustan Unilever Limited. HLL and yet another Tata company. soaps. headquartered in Mumbai. INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 8 . has rated Hindustan Lever as the best consumer household products company. Tata Oil Mills Company (TOMCO) merged with HLL. Its 41. A number of prominent companies came into the HUL fold as result of Unilever’s international acquisitions. Far Eastern Economic Review has rated HLL as India’s most respected company. as its products have become daily household name in India. formed a 50:50 joint venture. Forbes Global. formed in 1933 as Lever Brothers India Limited. Two years later.000 employees are headed by Mr. Lakme Limited. Lakme Limited sold its brands to HLL and divested its 50 per cent stake in the joint venture to the FMCG giant.
and personal care with brands that help people feel good. MISSION Unilever's mission is to add Vitality to life. look good and get more out of life. HUL's brands. HUL meets everyday needs for nutrition. INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 9 . hygiene.000 employees is to "add vitality to life". It is a mission HUL shares with its parent company. We meet everyday needs for nutrition. With 35 Power Brands. They endow the company with a scale of combined volumes of about 4 million tonnes and sales of Rs. Our deep roots in local cultures and markets around the world give us our strong relationship with consumers and are the foundation for our future growth. and personal care with brands that help people feel good. The mission that inspires HUL's over 15. spread across 20 distinct consumer categories.10% of the equity. touch the lives of two out of three Indians. which holds 52. Unilever sells Foods and Home and Personal Care brands in about 100 countries worldwide. hygiene and personal care with brands that help people feel good. Unilever.13.a truly multi-local multinational. We will bring our wealth of knowledge and international expertise to the service of local consumers . hygiene. CORPORATE PURPOSE Unilever's mission is to add Vitality to life. A Fortune 500 transnational. with leadership in Home & Personal Care Products and Foods & Beverages. look good and get more out of life. look good and get more out of life. We meet everyday needs for nutrition.Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company.718 crores.
and our business partners. and to a willingness to embrace new ideas and learn continuously. the highest standards of corporate behaviour towards everyone we work with. our people. This is our road to sustainable. and the environment on which we have an impact. the communities we touch. To succeed also requires.Our long-term success requires a total commitment to exceptional standards of performance and productivity. BUSINESS HUL’s business activities are divided into four broad areas: Home & Personal Care • Personal Wash • Fabric Wash • Home Care • Oral Care • Skin Care • Hair Care • Deodorants & Talcs • Color Cosmetics Foods • Tea • Coffee • Branded Staples • Culinary Products • Ice Creams • Modern Foods ranges INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 10 . to working together effectively. creating long-term value for our shareholders. profitable growth. we believe.
Close-up. Brooke Bond. Lux. and Wheel.New Ventures • Hindustan Lever Network • Ayush ayurvedic products & services • Sangam • Pureit water purifiers Exports • HPC • Beverages • Marine Products • Rice • Castor Brands HUL s brands are household names across the country. Kissan. Fair & Lovely. Clinic. Surf Excel. Rin. Lakme. Knorr-Annapurna and Kwality Wall’s. They include Lifebuoy. HUL Products INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 11 . Sunsilk. and Pond s. Pepsodent.
SKIN CATEGORY PEARS Introduced in India in 1902. Based on a revolutionary breakthrough in skin lightening technology. Today Pears is available in three variants . At the end of this maturing process. That is the cause if its unique transparency. a green variant for oil control and a blue variant for germ protection. but unlike in conventional soaps. it is individually polished and packed in cartons. the glycerine is retained within the soap. PEARS PEARS PEARS PEARS PEARS AMBER AMBER AMBER OIL CONTROL GERMSHILD 125 GM 75 GM 45 GM 75 GM 75 GM FAIR & LOVELY A woman's passion for beauty is universal and catering to this strong need is Fair &Lovely. It is gentle enough. After manufacturing. The Hindustan Lever Research Centre (it is among the largest research establishments in India's private sector. with facilities in Mumbai and Bangalore) INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 12 . the soap is mellowed under controlled conditions over weeks. Pears soap has no equal. including pharmaceutical companies. Pears is manufactured like any other soap. even for baby's skin.the traditional amber variant. Fair & Lovely was launched in 1978.
Its formulation acts safely and gently with the natural renewal process of the skin. making complexion fairerover a period of six weeks. which has been in the market for 25 years. The UV components of the formulation are scientifically chosen and used at optimum levels to provide wide spectrum protection against UV rays of the sun. All the active ingredients in the Fair & Lovelyformulation function synergistically to lighten skin colour through a process that is natural. Fair & Lovely is formulated with optimum levels of UV sunscreens and Niacinamide that is known to control dispersion of melanin in the skin. based on pioneering research in the science of skin lightening to develop Fair & Lovely. It is a patented and proprietary formulation. Specifically. fruits and vegetables . FAIR FAIR FAIR FAIR FAIR FAIR FAIR FAIR FAIR FAIR FAIR FAIR FAIR FAIR & & & & & & & & & & & & & & LOVELY LOVELY LOVELY LOVELY LOVELY LOVELY LOVELY LOVELY LOVELY LOVELY LOVELY LOVELY LOVELY LOVELY MULTI VITAMIN MULTI VITAMIN MULTI VITAMIN SKIN CLEARITY AYURVEDIK AYURVEDIK AYURVEDIK MENZ ACTIVE SUN BLOCK MULTI VITAMIN SUN BLOCK SKIN CLEARIT SKIN CLEARITY MENZ ACTIVE 80 GM 25GM 9 GM 9 GM 50 GM 25 GM 9 GM 50 GM 50 GM 50 GM 25 GM 50 GM 25 GM 25 GM POND’S INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 13 .deployed technology. Niacinamide (Vitamin B3) is a water-soluble vitamin and is widely distributed in cereals. which is more relevant to Asian skin than plain SPF protection creams sold in the West. this patented formulation offers a high UVA protection. The formulation is patented.and its use in cosmetic formulations has been known for various end benefits. reversible and totally safe.
the Pond's promise has remained the same across 58 countries .Pond's has been synonymous with skin care in India since 1947. introduced 'Pond's Golden Treasure' in 1846. By this time the Pond's brand had built up a powerful international presence. The impressive track record of Pond's began when Theron T Pond. Pond's Cold Cream and Vanishing Cream marked the brand's evolution to a beauty icon. In 1955 Pond's Extract Company merged with Chesebrough Manufacturing and in 1987 Unilever purchased Chesebrough-Pond's. New York and Tokyo. a pharmacist from Utica New York. PONDS TALCUM PONDS PONDS PONDS PONDS PONDS PONDS PONDS PONDS PONDS PONDS PONDS PONDS PONDS PONDS PONDS DFT 400 GM DFT 200 GM DFT 100 GM DFT 50 GM DFT 20 GM MAGIC 400 GM MAGIC 100 GM MAGIC 50 GM MAGIC 20 GM SANDAL TALC 300 GM SANDAL TALC 100 GM SANDAL TALC 50 GM SANDAL TALC 20 GM OIL CONTROL 400 GM OIL CONTROL 100 GM Vaseline INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 14 . to today's state of the art R&D facilities led from Bangkok. a witch-hazel based wonder product. In 1914.to deliver products that make a real difference to women's skin and the way they live their lives. Mumbai. From one man in a tiny home-made laboratory.
sitting in the AC for too long. all robs the body of its moisture.This why HUL make products that maintain our skin condition at its best and enhances its natural health. So Skin that is dry and chapped is protected from drying elements. Vaseline Total Moisture is a fast-absorbing lotion enriched with Soya and Oat protein that are known to nourish the skin from deep inside while Vitamin E feeds your skin with the nutrient that is essential to keep it glowing. First it helps keep the outside world out –it protects skin from effects of weather and exposure. create something remarkable.Unfortunately however.Vaseline petroleum Jelly serves two functions. Second it acts like a sealant to keep the inside world in.Vaseline is a trusted brand worldwide associated with daily skin care and healthy skin for the entire family. Paraffin and microcrystalline waxes. So keeping your skin well hydrated is critical to your well-being. enabling skin softening moisture to build up naturally from inside the skin itself. It protects us. connects us to the world. our body tends to lose moisture throughout the day. washing. Bathing. Vaseline Petroleum Jelly I. thereby acting as a barrier to the natural water loss from our skin.P. your skin is 90% water. and how to keep it at its healthy best.casual contact. seasonal changes. Vaseline has been keeping skin healthy since 1870. is that when blended together.heals itself. And this amazing skin needs to be looked after. Vaseline Total Moisture Body Lotion: Beneath the surface. The Vaseline Philosophy: The need for Vaseline is based on real skin facts. Together they result in healthy looking skin. protecting the skin from within. transmits emotions. We believe our skin is amazing. INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 15 . Vaseline Petroleum Jelly is a mixture of Mineral oils. Nobody knows skin. enabling it to act as a moisture and nutrient reserve.it literally melts into your body.
is an unparalleled moisturiser and cell rejuvenator which is excellent for dry skin.that of INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 16 . high consumer interest segments in the Indian Industry . Aloe Vera on the other hand. as India took her steps into freedom. Lakme tapped into what would grow to be amongst the leading. Lakme. India's first beauty brand was born. cooling and soothing properties. this light moisturising body lotion is especially made to meet your skin needs in summer. VASELINE & POND’S VASELINE BODY LOTTION 300 ML VASELINE BODY LOTTION 100 ML VASELINE BODY LOTTION 25 ML VASELIN ALOE FRESH 300 ML VASELIN ALOE FRESH 100 ML VASELINE PETOLIUM JELLY 100 GM VASELINE PETOLIUM JELLY 50 GM VASELINE PETOLIUM JELLY 25 GM VASELINE PETOLIUM JELLY 8 GM VASELINE LIPCARE 10 GM PONDS COLD CREAM 100 GM PONDS COLD CREAM 55 GM PONDS COLD CREAM 30 GM PONDS COLD CREAM 8 GM PONDS BODY LOTTION 300 ML PONDS BODY LOTTION 100 ML LAKME Half a century ago. At a time when the beauty industry in India was at a nascent stage.Vaseline Aloe Cool and Fresh Body Lotion: With the goodness of Cucumber and Aloe Vera. Together. these two ingredients can keep your skin looking and feeling its healthiest best. Cucumber is a surprising beauty secret for the skin with its hydrating.
nails. Wait for a minute before applying makeup re-apply every 3 to 4 hours. Finally sunscreen comfortable enough to become a daily habit. How to Use: Apply on face.skincare and cosmetic products.no matter what the weather. with insta oil absorb complex. face and skin. Lakme Sun Expert sun protection creme moisture intense sunscreen Lakme Sun Expert Moisture Intense Sunscreen SPF 30* with UVA and UVB Protection controls sun related damage like skin darkening. neck and other exposed areas atleast 20minutes before stepping out in the skin. LAKME SUMMER COLLECTION Lakme Sun Expert Ultra matte . Lakme has grown to be the market leader in the cosmetics industry. and arm the consumer with products to pamper her from head to toe.defending your skin from harmful sun damage. eyes. This broad spectrum fluid instantly absorbs excess oil from the surface of the skin. sun spots. Lakme today has grown to have a wide variety of products and services that cover all facets of beauty care. These include products for the lips.SPF 20* Lakme presents a revolutionary light sunscreen. this intense SPF 30*(High Protection) INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 17 . Enabling you to do what is right for your skin. premature ageing With extracts of Aloe Vera and Sweet Orange.Its UVA and UVB absorbers give you perfect protection for medium levels of sun exposure. and services like the Lakme Beauty Salons. research and constant innovation. leaving your face matte and shine-free. Armed with a potent combination of foresight.
whether you are indoors or outdoors. SPF – 15 For All Skin types spots and keeps skin soft. Best suited for Dry and Dehydrated skin. Titanium Dioxide. Use daily. all year round. INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 18 . How it Works Moisturises. Results: Moisturised skin that is protected from the harmful effects of the Sun. Specially formulated for Indian skin that tans easily. Re-apply every 3 to 4 hours. Lakme Sun Expert Sunscreen Lotion Lakme Sun Expert Sunscreen Lotion SPF-15 For All Skin types A 100% oil-free formulation that protects normal skin from 70% of skin damage. new Lakme Sun Expert has SPF 15 to prevent tanning and block out harmful rays. neck. nourishes and prevents tanning. . How to Use Massage gently onto face. Octyl Methoxycinnamate. Perfume.creme has a deep moisturising action. Benzophenone-3. wrinkling. Cyclomethicone. To Use: Apply daily to face and other exposed areas. hands and other exposed parts of the body. Key Ingredients: Aqua. This formulation is water and sweat resistant.
The range consists of White Beauty Detox Cleanser which cleans thoroughly. and White Beauty Detox Lotion. E. Indian women are looking for the complete skincare regime of cleansing. pure and bright skin. B6. thus giving a smooth. toning and moisturizing and this product range provides all beauty regime requirements. Pond's recently announced the launch of 'Pond's White Beauty Detox' range that gives a visibly illuminated and nourished pink glow. Pond's White Beauty represents the international expertise of Pond's in providing superlative skincare regimes. and C. but about a radiant healthy skin that gives a nourished pink glow. Pond's White Beauty is not just about skin whitening for the consumer. INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 19 . Increasingly.POND’S WHITE BEAUTY Part of the Unilever portfolio since 1986. which neutralizes the effect of darkness-causing impurities found in the environment and reduces accumulated melanin. White Beauty Skin Lightening Cream with Detox vitamins that nourish skin from within.Talking of luminous. White Beauty Detox Toner. which replenishes skin's natural moisture level and gives visibly glowing and smooth pinkish skin. Pond's White Beauty has detoxifying vitamins B3. which tightens the open pores and smoothens out the rough appearance of the skin.
PON INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 20 .
long drives and the sound of saxophones will be part of your lives. once again. The smell of love in the air.” When Hindustan Lever threw a party to formally launch its premium Pond's Age Miracle range it used these words in invitation. around the world. once again. “Candlelight dinners. Pond’s Age Miracle is another example of that. INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 21 .D’S AGE MIRACLE As a brand that understands women. . Pond's recognizes that true beauty is derived from love and warmth as well as the credibility of an international skincare heavyweight. the feeling of your heart skipping a beat. The FMCG major promised to bring romance back into the 35-plus woman's life with a new look courtesy Pond's Age Miracle. Pond's is offering a variety of ranges for women.
INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 22 .
COMPETITIVE BRANDS PRODUCT PROFILE FIAMA DI WILLS (ITC) The Fiama Di Wills range of soaps has been launched under the sub . The first variant to be introduced in this range is Soft Green. The unique carton pack has been developed by ITC’s design team to provide a novel consumer experience.Vivel Di Wills and Vivel –to cater to the skincare needs of a wide range of consumers. which helps enhance retention of skin proteins making skin look beautiful and youthful. Protection and Hydration in a single product. • Vivel Satin Soft is enriched with Vitamin E and Aloe Vera which help the skin feel beautifully soft. This is a gentle caring soap. reflecting the philosophy of the brand. • Vivel Sandal Sparkle is enriched with Sandalwood Oil and Active Clay which helps in providing clear skin. the ranges offer a unique value proposition of bringing together ingredients that provide multiple benefits of Nourishment.The Vivel Di Wills range is available in two variants: • Vivel Di Wills Sheer Radiance is enriched with Olive Oil. to moisturize skin to make it soft and supple. ITC launched two new ranges of soap . to provide skin lustre to make it radiant.brand SkinSense. fuses multiple benefits. Backed by consumer insights. INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 23 . Hence providing the ever discerning consumer complete care. The packaging. • Vivel Di Wills Sheer Crème is enriched with Shea Butter. The Vivel range is available in four variants • Vivel Young Glow is enriched with Vitamin E and Fruit Infusions which help in providing youthful glow to the skin. In February 2008.
had entered into an agreement to launch four skin care products during 2006-2007. Indications FAIR ONE cream has a unique blend of herbal ingredients like saffron. FAIR ONE cream helps to make your skin look fairer and brighter. The company is a major manufacturer of aloe vera-based skin care products. herbal beauty specialist. while the conception and composition is done by Husain. a natural moisturizer. The formulation protects the skin from the darkening effects of the sun. nourishes the skin. neck and arms twice daily.• Vivel Ayurveda Essence is enriched with multiple Ayurvedic Ingredients which help protect skin from germs and harsh environment. Elder undertakes the manufacturing and marketing of the products. keeping it smooth and supple. apricot oil. See results in One fortnight. Elder Pharmaceuticals Ltd and Shahnaz Husain. rose. is one of the leading companies in India in the skin care sector. But if ITC improves its distribution network then these brands can be a threat to HUL. Honey. honey. Method of Use Apply to face. cucumber and lemon distillate. INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 24 . Although the market trend shows that these ITC brands are no competition to Pears right now. Elder Pharmaceuticals Ltd. Fairness creams FAIR ONE 'Fairone Fairness Cream' was launched jointly by Elder Pharmaceuticals and Shahnaz Husain. keeping it healthy and beautiful.
USA has created a unique fairness cream for men with a breakthrough Peptide complex patented in the USA. it is believed to be the key to a successful life. Men and women alike desire fairness. How does it work? Emami . Emami Fair and Handsome is one such cream for men. • Peptide in combination with Vetiver and Rose Water makes skin fair and fresh with a pleasant cooling sensation. Emami . Emami herbalists and dermatologists from India along with Activor Corp USA.Fairness Fair and Handsome Cream for Men • Active ingredients regulate production of melanin.FAIR AND HANDSOME A fair complexion has always been associated with success and popularity. INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 25 .Fairness Cream for Men Fair and Handsome First time ever fairness cream for men Emami in collaboration with Activor Corp. Well for women the market is loaded with fairness cream but for men there are very few creams. has created “Fair & Handsome” a fairness cream for Men with a breakthrough Five Power Fairness System to make skin fair and handsome in 4 weeks. Its pleasant cooling gives an after-shave effect. Natural sunscreen protects against UV rays.This wonder molecule peptide works on the collagen structure of male skin and dramatically improves skin texture and fairness in just 4 weeks.
skin care products under the name. Fairness + dark spots prevention daily Moisturiser Lightens skin Prevents dark spots from reappearing. and most recently.75% found effective oil-control. fructose and glucose. Anti-marks + fairness concentrate Enhances the skin's overall fairness Reduces the number & intensity of dark spots. The efficiency of this cream has been dermatologically tested on Indian male skin. One of their key ingredients is a fruit concentrate used in all their products. including the Fructis line. 78% found it to be an effective after shave moisturiser. Relieves stress and fatigue signs. GARNIER Garnier is a division of L'Oréal that produces hair care products.What it does: • • • • Improves fairness in 4 weeks. INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 26 . Moisturises skin even after shaving. It is a combination of fruit acids. 73% were found to be fairer. Nutritioniste. that are sold around the world. vitamin B3 and B6. Protects against sun's UV rays.
This cream has a blend of saffron and milk.55. The Fairever claims to have consumers as a woman who is the young and contemporary woman of today. Milk and Fruit Vitalisers Use twice every day. It claims to work from within to provide a distinctly fairer.P. INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 27 . She has strong values and believes in using a natural product that will help bring out her natural beauty from within. glowing complexion much like that of Kashmiri beauties in just 4 weeks Triple sunscreens also retain your fairness and reduce the harmful effects of UV rays. The 50g pack costs Rs. Fairever is the brand of CavinKare Pvt Ltd(CKPL). Fairever Fairness Cream Fairever Fairness Cream with Saffron. in 1998.FAIREVER Natural Fairever was initially launched in A. It comes in a pack of 50g and 100g. following that a national launch was made in 1999.
P Rs. GCPL identifies Cinthol as its power brand. talc and deo sprays in three exciting fragrance . 100 g and 400 g and comes in three fragrances: • • • Exotic Exchante Sandal The Spinz talc’s target are girls of around 18 to 26 years old from SEC A and B. 50 g.80. Spinz Talc is packed in sizes of 20 g.in a new packaging. Cinthol offers a range of soaps. GCPL has launched new Cinthol range of soap. Easygoing INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 28 .TALCUM POWDER CINTHOL Cinthol talc is a product of GODREJ Consumer Products Ltd (GCPL). Cinthol has come out with a combi pack for this summer. talc and deodorant with Bollywood actor Hrithik Roshan as its new brand ambassador. It is in pack of 300g + 100g for M.R.Classic. SPINZ Spinz talc is CavinKare Pvt Ltd(CKPL) brand. Cologne and Sport .
This caters to the needs of all kind of people who need different type of SPF according to their exposure to the sun. neck and any other exposed part of the body. creams and facepacks which provides protection against sun. Lotus suncare has a wide range of variants available for all skin types. Active Ingredients: Octyle Methoxy Cinnamate Z-Cote.and fun-loving. atleast 30 minutes before stepping out in the sun. It offers a wide range of facewash. Titanium Dioxide and Benzophenone-3. Avoid contact with eyes. Their SPF(Sun Protection Formula) ranges from 15 to 60. The most sellind variant of Lotus are as follows:- Block Cream (SPF30) (Suits all skin types) This unique sun block cream has been specially made for Indian Summer. who loves to have a lot of friends with whom she spends time. The cream will not get wiped offwith perspiration / water. Lotus is more priced than Lakme but gives a good margin to the retailers. SUN CARE LOTUS Lotus sun care range is by Lotus Herbals. due to this it has gained trust of people. It provides complete protection against harmful UVA & UVB rays of sun. INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 29 . This brand specializes in sunscreen manufacturing and it is very old in this field. reducing chances of skin tanning and ageing. Directions for use: Apply liberally and evenly on face.
Daily sun block .water proof. Fast Absorbing. NonGreasy For all skin types. Non-Shiny.Contains herbals extracts of Birch: Mattifying Mallow: Sun Protection Hops: Skin Lightening Directions for use: INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 30 .Safe Sun . Sweat proof Daily Sunblock is a revolutionary sun protection formulation which combines Broad-Spectrum UVA /UVB protection with skin lightening ingredients to give a uniform matte finish to the skin. Its fast absorption and non-greasy formula ensures a shinefree.Daily Sun Block (SPF 40) 3-in-1 Matte Look Daily Sun Block Birch Extract SPF 40 (Suits all skin types) Sun Protection Skin Lightening Mattifying Incredibly Light.light & clean feel.
visitors to the Kolkata harbor noticed crates full of Sunlight soap bars. Lux and Vim. Caution ====== For external use only. Hindustan Vanaspati Manufacturing Company.) before exposure to Sun. if rash or irritation occurs. Past Milestones In the summer of 1888.000 redistribution stockiest. In a rare case. The operations involve over 2. Unilever now holds 51. HLL offered 10% of its equity to the Indian public. being the first among the foreign subsidiaries to do so.000 suppliers and associates.. discontinue use. etc.55% equity in INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 31 . Soon after followed Lifebuoy in 1895 and other famous brands like Pears. Location HUL products are manufactured in 80 factories. and about 250 million rural consumers. With it began an era of marketing branded Fast Moving Consumer Goods (FMCG). HUL s distribution network. legs. These three companies merged to form HLL in November 1956. embossed with the words "Made in England by Lever Brothers". directly covers the entire urban population.Apply safe Sun 3-in 1 Daily Sun Block Cream liberally and evenly on face and exposed parts of the body (neck. Unilever set up its first Indian subsidiary. In 1931. comprising about 7. Reapply frequently. followed by Lever Brothers India Limited (1933) and United Traders Limited (1935). Vanaspati was launched in 1918 and the famous Dalda brand came to the market in 1937. arms.
started in 1991. always in line with Indian opinions and aspirations. Lakme Limited sold its brands to HLL and divested its 50% stake in the joint venture to the company. effective from April 1.the company. In 1912. Removal of the regulatory framework allowed the company to explore every single product and opportunity segment. Lakme Limited. Unilever acquired Lipton in 1972 and in 1977 Lipton Tea (India) Limited was incorporated.000 individual shareholders and financial institutions. Brooke Bond & Co. India Limited was formed. The erstwhile Lipton's links with India were forged in 1898. without any constraints on production capacity. In one of the most visible and talked about events of India's corporate history. Pond's (India) Limited had been present in India since 1947. Simultaneously. By 1903. The liberalization of the Indian economy. the erstwhile Tata Oil Mills Company (TOMCO) merged with HLL. The erstwhile Brooke Bond's presence in India dates back to 1900. to market Lakme's market-leading cosmetics and other appropriate products of both the companies. clearly marked an inflexion in HLL's and the Group's growth curve. The rest of the shareholding is distributed among about 380. the company had launched Red Label tea in the country. INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 32 . HLL has vigorously responded to the stimulus of economic growth. HLL and yet another Tata company. It joined the Unilever fold through an international acquisition of Chesebrough Pond's USA in 1986. In 1995. 1993.Since the very early years. Lakme Lever Limited. acquisitions and mergers. The growth process has been accompanied by judicious diversification. deregulation permitted alliances. Subsequently in 1998. Brooke Bond joined the Unilever fold in 1984 through an international acquisition. formed a 50:50 joint venture.
and its factory represents the largest manufacturing investment in the Himalayan kingdom. In 1992. By the end of the year. besides a common distribution system since 1993 for Personal Products. were merged with Brooke Bond. HLL has also set up a subsidiary in Nepal. BBLIL merged with HLL. Nepal Lever Limited (NLL). The two also had a common management pool and a technology base. The NLL factory manufactures HLL's products like Soaps. it acquired the Kissan business from the UB Group and the Dollops Ice-cream business from Cadbury India. two plantation companies of Unilever. Then in July 1993. Kimberly-Clark Lever Ltd.HLL formed a 50:50 joint venture with the US-based Kimberly Clark Corporation in 1994. which markets Huggies Diapers and Kotex Sanitary Pads. Tea Estates and Doom Dooma. 1994 witnessed BBLIL launching the Wall's range of Frozen Desserts. The 1990s also witnessed a string of crucial mergers. The two companies had significant overlaps in Personal Products. In 1993. with effect from January 1. acquisitions and alliances on the Foods and Beverages front. with significant interests in Instant Coffee. enabling greater focus and ensuring synergy in the traditional Beverages business. the erstwhile Brooke Bond acquired Kothari General Foods. Specialty Chemicals and Exports businesses. The amalgamation was done to ensure for the Group. 1996. Detergents and Personal Products both for the domestic market and exports to India. INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 33 . Brooke Bond India and Lipton India merged to form Brooke Bond Lipton India Limited (BBLIL). Finally. The internal restructuring culminated in the merger of Pond's (India) Limited (PIL) with HLL in 1998. As a measure of backward integration. the company entered into a strategic alliance with the Kwality Ice-cream Group families and in 1995 the Milk food 100% Ice-cream marketing and distribution rights too were acquired.
In 2003. and Hartogs. Lever Brothers gets full control of North West Soap Company. thereby beginning the divestment of government equity in public sector undertakings (PSU) to private sector partners. Kolkata. Sewri factory site bought. Unilever is formed on January 1 through merger of Lever Brothers and Margarine Unie. Lifebuoy soap launched. in a historic step. the government decided to award 74 per cent equity in Modern Foods to HLL. a leader in value added Marine Products exports. In January 2000. HLL's entry into Bread is a strategic extension of the company's wheat business. Chronology YEAR 1888 1895 1902 1903 1905 1913 1914 1918 1922 1924 1925 1926 1930 1931 1932 MILESTONES Sunlight soap introduced in India. Verschure Creameries. Gibbs dental preparations launched. Brooke Bond Red Label tea launched. Hindustan Vanaspati Manufacturing Company registered on November 27. Vim scouring powder introduced. Vanaspati manufacture starts at Sewri. and Karachi. In 2002.benefits from scale economies both in domestic and export markets and enable it to fund investments required for aggressively building new categories. Lux flakes introduced. Lever Brothers appoints agents in Mumbai. Rinso soap powder introduced. Pears soap introduced in India. Page 34 INSTITUTE OF ENGINEERING AND TECHNOLOGY . Vanaspati introduced by Dutch margarine manufacturers like Van den Berghs. Vinolia soap launched in India. Hartogs registers Dalda Trademark. Jurgens. Chennai. HLL acquired the government's remaining stake in Modern Foods. HLL acquired the Cooked Shrimp and Pasteurized Crabmeat business of the Amalgam Group of Companies.
plan approved. Formal Exports Department starts. Sunsilk shampoo launched. Unilever takes firm decision to "train Indians to take over junior and senior management positions instead of Europeans". 1967 1968 1969 1971 INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 35 . Prakash Tandon takes over as the first Indian Chairman. with 10% Indian equity participation. Rin bar launched. Personal Products manufacture begins in India at Garden Reach Factory. Rajadhyaksha presents plan for diversification into chemicals to Unilever Special Committee . Shamnagar. joins HVM. Surf launched. Taj Mahal tea launched. North West Soap Company's Garden Reach Factory. Soap manufacture begins at Sewri factory in October. Pond's Cold Cream launched. Research Unit starts functioning at Mumbai Factory. company acquires own sales force. opened. 65% of managers are Indians. informal price control on soap begins. G. Kolkata rented and expanded to produce Lever brands. Etah dairy set up. G. Mr. Unilever Special Committee approves research activity by Hindustan Lever. Bru coffee launched Mr. one of the first Indian covenanted managers. Anik ghee launched. Agencies in Mumbai. 191 of the 205 managers are Indians. more new foods introduced. concentration on building up Dalda Vanaspati as a brand. Kolkata and Karachi taken over. Lever Brothers India Limited incorporated on October 17. Signal toothpaste launched. Mr. Hindustan Lever Research Centre. Rajadhyaksha takes over as Chairman from Mr. Mumbai. Fine Chemicals Unit starts production. Head Office building at Back bay Reclamation. Tiruchy. Mr. United Traders incorporated on May 11 to market Personal Products. Indian shareholding increases to 14%. Indian shareholding increases to 15%. Lever's baby food. Prakash Tandon becomes first Indian Director. Reorganization of the three companies with common management but separate marketing operations. Three companies merge to form Hindustan Lever Limited. Fine Chemicals Unit commissioned at Andheri. opens in Mumbai. Chennai. Mr. V. Animal feeds plant at Ghaziabad. and Ghaziabad Vanaspati factories bought. Prakash Tandon. V. Clinic shampoo launched. Statutory price control on Vanaspati. Garden Reach Factory purchased outright. Nickel catalyst production begins.1933 1934 1935 1937 1939 1941 1942 1943 1944 1947 1951 1955 1956 1957 1958 1959 1961 1962 1963 1964 1965 1966 Application made for setting up soap factory next to the Vanaspati factory at Sewri. Prakash Tandon.
Fair & Lovely skin cream launched. Sodium Tripolyphospate plant at Haldia commissioned. B. the biggest such in Indian industry till that time. Tata Oil Mills Company (TOMCO). K. Taloja chemicals unit begins functioning. HLL recognised by Government of India as Star Trading House in Exports. Datta. T... Pilot plant for industrial chemicals at Taloja. G. M. Close-up toothpaste launched. Kissan acquired from the UB Group. 1993. Factory set up at Pune in 1995.first range of hybrid seeds comes out. HLL introduces branded aatta. statutory price control on Vanaspati and baby foods withdrawn. Jammu project work begins. HLL introduces Wall's. S. S. S. HLL enters branded staples business with salt. Indian shareholding increases to 34%. HLL and Indian cosmetics major. Merger ultimately accomplished in December 1994. Ten-year modernization plan for soaps and detergent plants. HLL acquires Kwality and Milkfood 100% brand names and distribution assets. HLL recognized as Super Star Trading House. M. Indian shareholding increases to 18. new Regional Innovation Centers also come up. Dr. Launch of Lipton Taaza tea. 1976 1977 1978 1979 1980 1982 1984 1986 1988 1990 1991 1992 1993 1994 1995 1996 1997 INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 36 . Brooke Bond Lipton India Limited. T. Surf Excel launched. informal price control on soaps withdrawn. Merger of Group company. Rajadhyaksha.57%. Jammu synthetic Detergents plant inaugurated. Unilever sets up International Research Laboratory in Bangalore. Datta takes over as Chairman from Dr. A.Lakme Lever Ltd. Foods. Mr.Kimberley-Clark Lever Ltd. merges with the company with effect from April 1. A. Lakme Ltd. Animal Feeds businesses transferred to Lipton. Khamgaon Soaps unit and Yavatmal Personal Products unit start production. Thomas. HLL forms Nepal Lever Limited. HLL's largest competitor. S. Agri-products unit at Hyderabad starts functioning . Thomas takes over as Chairman from Mr. Government allows 51% Unilever shareholding.to market Huggies diapers and Kotex feminine care products. HLL and US-based Kimberley-Clark Corporation form 50:50 joint venture . Ganguly. . form 50:50 joint venture . with effect from January 1. Construction work of Haldia chemicals complex begins. Dadiseth takes over as Chairman from Mr. Surf Ultra detergent launched. V. Mr. Launch of Vim bar.1973 1974 1975 Mr. with HLL. Ganguly takes over as Chairman from Mr. Liril marketed. Unilever shareholding in the company comes down to 51%.
Group company, Pond's India Ltd., merges with HLL with effect from January 1, 1998. HLL acquires Lakme brand, factories and Lakme Ltd.'s 50% equity in Lakme Lever Ltd. Mr. M. S. Banga takes over as Chairman from Mr. K. B. Dadiseth, who joins the Unilever Board; HLL acquires 74% stake in Modern Food Industries Ltd., the first public sector company to be disinvested by the Government of India. HLL enters Ayurvedic health & beauty centre category with the Ayush range and Ayush Therapy Centers. Launch of Hindustan Lever Network; acquisition of the Amalgam Group Launch of "Pureit" water purifiers
2002 2003 2005
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company, touching the lives of two out of three Indians with over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. They endow the company with a scale of combined volumes of about 4 million tonnes and sales of nearly Rs.13718 crores.
HUL is also one of the country's largest exporters; it has been recognised as a Golden Super Star Trading House by the Government of India.
The mission that inspires HUL's over 15,000 employees, including over 1,300 managers, is to "add vitality to life." HUL meets everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life. It is a mission HUL shares with its parent company, Unilever, which holds 52.10% of the equity. The rest of the shareholding is distributed among 360,675 individual shareholders and financial institutions.
INSTITUTE OF ENGINEERING AND TECHNOLOGY
HUL's brands - like Lifebuoy, Lux, Surf Excel, Rin, Wheel, Fair & Lovely, Pond's, Sunsilk, Clinic, Pepsodent, Close-up, Lakme, Brooke Bond, Kissan, Knorr-Annapurna, Kwality Wall's – are household names across the country and span many categories - soaps, detergents, personal products, tea, coffee, branded staples, ice cream and culinary products. They are manufactured over 40 factories across India. The operations involve over 2,000 suppliers and associates. HUL's distribution network comprises about 4,000 redistribution stockists and covers 6.3 million retail outlets reaching the entire urban population, and about 250 million rural consumers. HUL has traditionally been a company, which incorporates latest technology in all its operations. The Hindustan Unilever Research Centre (HURC) was set up in 1958, and now has facilities in Mumbai and Bangalore. HURC and the Global Technology Centres in India have over 200 highly qualified scientists and technologists, many with post-doctoral experience acquired in the US and Europe.
HUL believes that an organisation's worth is also in the service it renders to the community. HUL is focusing on health & hygiene education, women empowerment, and water management. It is also involved in education and rehabilitation of special or underprivileged children, care for the destitute and HIV-positive, and rural development. HUL has also responded in case of national calamities / adversities and contributes through various welfare measures, most recent being the village built by HUL in earthquake affected Gujarat, and relief & rehabilitation after the Tsunami caused devastation in South India. In 2001, the company embarked on an ambitious programme, Shakti. Through Shakti, HUL is creating micro-enterprise opportunities for rural women, thereby improving their livelihood and the
INSTITUTE OF ENGINEERING AND TECHNOLOGY
standard of living in rural communities. Shakti also includes health and hygiene education through the Shakti Vani Programme, and creating access to relevant information through the iShakti community portal. The program now covers 15 states in India and has over 45,000 women entrepreneurs in its fold, reaching out to 100,000 plus villages and directly reaching to 150 million rural consumers. By the end of 2010, Shakti aims to have 100,000 Shakti entrepreneurs covering 500,000 villages, touching the lives of over 600 million people. HUL is also running a rural health programme – Lifebuoy Swasthya Chetana. The programme endeavours to induce adoption of hygienic practices among rural Indians and aims to bring down the incidence of diarrhoea. It has already touched 84.6 million people in approximately 43890 villages of 8 states. The vision is to make a billion Indians feel safe and secure. If Hindustan Unilever straddles the Indian corporate world, it is because of being single-minded in identifying itself with Indian aspirations and needs in every walk of life.
Hindustan Unilever Limited is India's largest Fast Moving Consumer Goods (FMCG) Company. It is present in Home & Personal Care and Foods & Beverages categories. HUL and Group companies have about 16,000 employees, including 1200 managers.
INSTITUTE OF ENGINEERING AND TECHNOLOGY
The fundamental principle determining the organization structure is to infuse speed and flexibility in decision-making and implementation, with empowered managers across the company's nationwide operations. For this, HUL is organized into two self-sufficient divisions - Home & Personal Care & Foods - supported by certain central functions and resources to leverage economies of scale wherever relevant. Board Divisions Central functions Businesses
Board of Directors / Key Personnel
Mr. Harish Manwani Mr Douglas Baillie Mr Sanjiv Kakkar Mr Nitin Paranjpe Mr Aditya Narayan Mr V Narayanan Mr D.S Parerkh Mr C.K Prahlad : : : : : : : : Chairman CEO & MD Director Executive Director Director Director Director Director
INSTITUTE OF ENGINEERING AND TECHNOLOGY
including 1200 managers. HUL and Group companies have about 15. Sundaram : : Director Finance & IT Director Hindustan Unilever Limited is India's largest Fast Moving Consumer Goods (FMCG) Company.Mr S. INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 41 . Board Management Committee Board The Board of Directors as repositories of the corporate powers act as a guardian to the Company as also the protectors of shareholder’s interest.000 employees. Ramdorai Mr D. It is present in Home & Personal Care and Foods & Beverages categories. with empowered managers across the company’s nationwide operations. The fundamental principle determining the organisation structure is to infuse speed and flexibility in decision-making and implementation.
four whole time Directors and five independent Non – Executive Directors. Nitin Paranjpe – Chief Executive Officer and Managing Director Mr. Management Committee The day-to-day management of affairs of the Company is vested with the Management Committee which is subjected to the overall superintendence and control of the Board. The Board of the Company represents the optimum mix of professionalism. The Management Committee is headed by Mr. Nitin Paranjpe and has functional heads as its members representing various functions of the Company. Shreejit Mishra – Executive Director Foods INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 42 .Executive Chairman.This Apex body comprises of a Non. D Sundaram – Vice Chairman Mr. knowledge and experience. Mr.
This reputation is an asset. Our first priority is to be a successful business and that means investing for growth and balancing INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 43 .Mr. Sanjiv Kakkar – Executive Director Sales and Customer Development Mr. just as real as our people and brands. Dhaval Buch – Executive Director Supply Chain Mr. CODE OF BUSINESS PRINCIPLES Unilever has earned a reputation for conducting its business with integrity and with respect for the interests of those our activities can affect. Ashok Gupta – Executive Director Legal Ms Leena Nair – Executive Director HR.
We want this Code to be more than a collection of high sounding statements. We shall similarly respect the legitimate interests of those with whom we have relationships. To succeed requires the highest standards of behaviour from all of us. The general principles contained in this Code set out those standards.short term and long term interests. More detailed guidance tailored to the needs of different countries and companies will build on these principles as appropriate. It also means caring about our consumers. integrity and openness. and with respect for the human rights and interests of our employees. our business partners and the world in which we live. but will not include any standards less rigorous than those contained in this Code. employees and shareholders. INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 44 . Obeying the Law Unilever companies and our employees are required to comply with the laws and regulations of the countries in which we operate. Standard of Conduct We conduct our operations with honesty. It must have practical value in our day to day business and each one of us must follow these principles in the spirit as well as the letter.
We will not use any form of forced. We will maintain good communications with employees through company based information and consultation procedures. Products and services will be accurately and properly labeled. compulsory or child labor. employ and promote employees on the sole basis of the qualifications and abilities needed for the work to be performed. We are committed to safe and healthy working conditions for all employees. advertised and communicated. We are committed to working with employees to develop and enhance each individual's skills and capabilities.Employees Unilever is committed to diversity in a working environment where there is mutual trust and respect and where everyone feels responsible for the performance and reputation of our company. We will recruit. Consumers Unilever is committed to providing branded products and services which consistently offer value in terms of price and quality. and which are safe for their intended use. Shareholders Unilever will conduct its operations in accordance with internationally accepted principles of good INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 45 . We respect the dignity of the individual and the right of employees to freedom of association.
Unilever neither supports political parties nor contributes to the funds of groups whose activities are calculated to promote party interests. as an integral part of society.corporate governance. We will provide timely. to fulfill our responsibilities to the societies and communities in which we operate. Business Partners Unilever is committed to establishing mutually beneficial relations with our suppliers. In our business dealings we expect our business partners to adhere to business principles consistent with our own. both directly and through bodies such as trade associations. in the development of proposed legislation and other regulations which may affect legitimate business interests. financial situation and performance to all shareholders. Community Involvement Unilever strives to be a trusted corporate citizen and. INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 46 . Public Activities Unilever companies are encouraged to promote and defend their legitimate business interests. regular and reliable information on our activities. Unilever will co-operate with governments and other organisations. customers and business partners. structure.
Competition Unilever believes in vigorous yet fair competition and supports the development of appropriate competition laws. Innovation In our scientific innovation to meet consumer needs we will respect the concerns of our consumers and of society.The Environment Unilever is committed to making continuous improvements in the management of our environmental impact and to the longer-term goal of developing a sustainable business. increase understanding of environmental issues and disseminate good practice. We will work on the basis of sound science applying rigorous standards of product safety. Unilever companies and employees will conduct their operations in accordance with the principles of fair competition and all applicable regulations. Business Integrity INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 47 . Unilever will work in partnership with others to promote environmental care.
fund or asset will be established or maintained. Conflicts of Interests All Unilever employees are expected to avoid personal activities and financial interests which could conflict with their responsibilities to the company. a bribe. who presents quarterly reports to the Unilever Executive. The Unilever Board is responsible for ensuring these principles are applied throughout Unilever. Any demand for. The Group Chief Executive is responsible for implementing these principles and is supported in this by the Corporate Code Committee comprising the General Counsel. Unilever accounting records and supporting documents must accurately describe and reflect the nature of the underlying transactions. a bribe must be rejected immediately and reported to management. the SVP Communications and the Corporate Code Officer. Compliance – Monitoring – Reporting Compliance with these principles is an essential element in our business success. or offer of. the Joint Secretaries.Unilever does not give or receive whether directly or indirectly bribes or other improper advantages for business or financial gain. Unilever employees must not seek gain for themselves or others through misuse of their positions. the Chief Auditor. No undisclosed or unrecorded account. or may be construed as being. No employee may offer give or receive any gift or payment which is. INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 48 . the SVP HR.
Day to day responsibility is delegated to all senior management of the regions. ENVIRONMENT POLICY INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 49 . functions and operating companies. The Board of Unilever expects employees to bring to their attention. and are supported in this by Regional Code Committees comprising the Regional General Counsel together with representatives from all relevant functions and categories. categories. Compliance with the Code is subject to review by the Board supported by the Corporate Responsibility and Reputation Committee and for financial and accounting issues the Audit Committee. Provision has been made for employees to be able to report in confidence and no employee will suffer as a consequence of doing so. They are responsible for implementing these principles. The Board of Unilever will not criticise management for any loss of business resulting from adherence to these principles and other mandatory policies and instructions. if necessary through more detailed guidance tailored to local needs. Any breaches of the Code must be reported in accordance with the procedures specified by the General Counsel. any breach or suspected breach of these principles. or to that of senior management. Assurance of compliance is given and monitored each year.
This document defines the aims and scope of the Policy as well as responsibilities for the achievement of the objectives laid down. The company is committed to making its products environmentally acceptable. employees. from research to full-scale operation. The company recognises its joint responsibility with the Government and the Public to protect environment and is committed to regulate all its activities so as to follow best practicable means for minimising adverse environmental impact arising out of its operations. the risk of an adverse environmental impact arising from processing of the product. The Vision INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 50 . This Policy document reflects the continuing commitment of the Board for sound Environment Management of its operations. the societies and the world in which we live.Hindustan Unilever Limited (HUL) supplies high quality goods and services to meet the daily needs of consumers and industry. The aim of the Policy is to do all that is reasonably practicable to prevent or minimise. product and services. on a scientifically established basis. The Policy applies to development of a process. encompassing all available knowledge and information. the Company is committed to exhibit the highest standards of corporate behaviour towards its consumers. It is applicable to all company operations covering its plantations. sales and distribution. its use or foreseeable misuse. while fulfilling consumers' requirements for excellent quality. research & innovation centres and offices. manufacturing. In doing so. performance and safety.
which focuses on People. supported by Management Commitment as the prime driver. • Reduce Waste. • Develop. • Assess environmental impact of all its activities and set annual improvement objectives and targets and review these to ensure that these are being met at the individual unit and corporate levels. We will achieve this through an Integrated Environment Management approach. INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 51 .Our vision is to continue to be an environmentally responsible organisation making continuous improvements in the management of the environmental impact of our operations. Verify compliance with these standards through regular auditing. introduce and maintain environmental management systems across the company to meet the company standards as well as statutory requirements for environment. through continuous improvement in environmental performance in all our activities. (HUL) is committed to meeting the needs of customers and consumers in an environmentally sound manner. Management at all levels. jointly with employees. conserve Energy and explore opportunities for reuse and recycle. The Environment Policy Hindustan Unilever Ltd. which are scientifically sustainable and commonly acceptable. is responsible and will be held accountable for company's environmental performance. Accordingly. Technology and Facilities. HUL's aims are to: • Ensure safety of its products and operations for the environment by using standards of environmental safety.
INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 52 . increase understanding of environmental issues and disseminate good practice. cut waste. Provide for dissemination of information to employees on environmental objectives and performance through suitable communication networks. To win consumers’ confidence and loyalty. And by applying consistently high standards. we need to consistently deliver branded products of excellent quality. • Work in partnership with external bodies and Government agencies to promote environmental care. hygiene and personal care with brands that help people feel good. We understand the different needs of our consumers and customers and strive to develop and deliver superior brands to ensure that they’re the preferred choice. look good and get more out of life. reduce costs and drive profitability. we’re able to do things right first time. And a key requirement is building in the quality expectations of our consumers into our products.• Involve all employees in the implementation of this Policy and provide appropriate training. • Encourage suppliers and co-packers to develop and employ environmentally superior processes and ingredients and co-operate with other members of the supply chain to improve overall environmental performance. QUALITY POLICY “Quality is fundamental to our Business Success” Unilever’s mission is to meet everyday needs for nutrition.
Comprehensive management procedures are in place to mitigate risks and to protect our consumers and markets. to ensure that we are recognised and trusted for our integrity.(in their own words) • Putting the safety of our products and our consumers first. wherever they are in the world. and conform to the relevant industry and regulatory standards in the countries in which we operate.Our Quality Policy describes the principles that everyone in Unilever follows. and the high standards we set. These standards ensure we design. The drive for quality. is a passion reflected in our brand development. in all that we do. manufacture and supply products that are safe. • Quality is a shared responsibility Quality and consumer safety is the responsibility of every Unilever employee and Unilever demonstrates visible and consistent leadership to meet this policy. This is at the very heart of our innovation process. thus creating consumer value wherever we position our products. We have stringent mandatory quality standards in place against which compliance is verified through regular audits and self assessments. manufacturing and customer service INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 53 . of excellent quality. the quality of our brands and products. Principles of the Quality Policy:. translating their needs and requirements into our products and services. • Putting consumers and customers at the heart of our business We actively engage our consumers and customers.
We partner with stakeholders to provide leadership. INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 54 .processes and is also expected of our business partners. and will ensure that we deliver our quality objectives and targets. promote transparency and share best practice. We actively promote our Quality Policy and have a quality assurance organisation in place to ensure consistency and visibility of quality standards. • Building and maintaining excellent systems to ensure the quality and safety of our products We’re proactively and continuously developing our systems and processes to ensure quality and safety throughout the whole value chain. processes and performance indicators across all Unilever businesses at all levels. We provide appropriate training and resources. and to anticipate and develop future quality capability requirements. And we’ve forged effective working relationships with suppliers and contract manufacturers. and we’re setting a benchmark for the business. We regularly measure and improve our performance using both internal and external measures.
This Policy document defines the vision. contractors and visitors in all its operating sites. aim. required actions and scope of the policy application as well as the responsibility for execution. which include manufacturing. In doing so. which focuses on People. Processes. We will realize our Vision through an Integrated Safety Management approach. Our Vision Our vision is to be an injury free organization. sales and distribution. Our Mission We will bring safety on top of mind for all employees and will integrate it with all business processes. Towards this. Safety Principles INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 55 . principles. Technology and Facilities. the Company is committed to exhibit the highest standards of corporate behavior towards its consumers. the Company recognises its responsibility to ensure safety and protection of health of its employees. employees.SAFETY AND HEALTH POLICY Hindustan Unilever Limited (HUL) supplies high quality goods and services to meet the daily needs of consumers and customers. research laboratories and offices during work and work related travel. the societies and the environment in which we operate. supported by demonstrated leadership and employee commitment at all levels as the prime drivers for ensuring a safe and healthy work environment. Systems.
HUL's Occupational Safety and Health Policy is based on and supported by the following eight Principles. INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 56 . which covers: a) Safety Principles b) Success Criteria c) Illustrative KPI This document will form the basis for the concerned Line / Organisations in developing KPI's for their respective functions / sites. These Principles have the same status as the Company's Code of Business Principles: • • • • • • • • All injuries and occupational illnesses are preventable All operational exposures can be safeguarded Safety evaluation of all business processes is vital Working safely is a condition of employment Training all employees to work safely is essential Management audits are a must Employee involvement is essential All deficiencies must be reported and corrected promptly Note: In order to make the Safety Principles operational. a separate document has been prepared.
transporting. canteen. Offices. Sites of associates with HUL holding > 24% while carrying out operations of making. using. handling. Research/Innovation. Warehouses In-house purchased services i. travel desk. IT implementation etc. when and to whom is this Policy applicable).e. Depots. Where does this policy apply? • • • All own/leased sites – Manufacturing.Scope of Application This section defines the scope of application of this Policy (where. selling or disposing off of our products Who does the policy apply to? • • All employees at business anywhere Contractors and visitors while at our own sites When does it apply? • • • At work (our employees. contractors and visitors) Travel between home and work of our employees Business related travel including stay out of headquarter INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 57 .
Implementation Responsibility HUL Management at all levels is responsible for Policy implementation. All employees are required to ensure strict adherence. Crores) SALES INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 58 . annual sports etc.• All Company organized business events i.e. Rules and Procedures on Occupational Safety and Health. training programmes. conferences. Such SHE responsibilities shall form an integral part of overall job responsibilities of all employees. business related get-togethers. including those that may be specific to a site are integral to this Policy and its implementation. Every site shall prepare a responsibility matrix with respect to this Policy. : (Values in Rs. SALES AND INCOME BREAK-UP FROM DIFFERENT BUSINESS ACTIVITIES OF HINDUSTAN UNILEVER LTD. All Unilever and HUL Standards.
hll.(Source: www. This logo coincides with the INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 59 . Logo of Hindustan Unilever has also been changed with company name. Crores) (Source: www.hll.com) PBIT Break-up (Values in Rs.com) HINDUSTAN UNILEVER LOGO Logo of Hindustan Unilever Is Contaning the legacy of their parent company unilever.
INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 60 . It comprises 25 different icons representing organization. partners. Name HUL was approved by shareholder at the year annual meeting on May 18 & new identity was officially announced on 25 June following government approval. its brands & idea of vitality.announcement of new corporate identity. New identity provides optimum balance between maintaining the heritage of the company & synergies of global alignment with the corporate name of unilever. & employers New logo symbolizes the company mission of “Adding Vitality to life” & play a very strongly in our vision of “Earning the love & respect of India by making a real difference to every Indian”. consumers. Most importantly it retains “Hindustan” as the first word in its name to reflect the company’s continued commitment to local economy.
Personal Wash (soaps). feminine hygiene. paper products. INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 61 . such as dish/utensil cleaners. they generally sell in large numbers and so the cumulative profit on such products can be large. Skin Care. are products that have a quick turnover and relatively low cost. Though the absolute profit made on FMCG products is relatively small. Household care fabric wash including laundry soaps and synthetic detergents. air fresheners. Consumers generally put less thought into the purchase of FMCG than they do for other products. toilet cleaners. Hair Care.INTRODUCTION TO INDUSTRY Fast Moving Consumer Goods (FMCG). also known as Consumer Packaged Goods (CPG). floor cleaners. household cleaners. FMCG Products and Categories:• • • Personal Care. metal polish and furniture polish. Oral Care. perfumes. Cosmetics and toiletries. deodorants. insecticides and mosquito repellents.
• Frequently replaced electronic products. 60. Low operational costs 2. juices. FMCG sector generates 5% of total factory employment in the country and is creating employment Analysis of FMCG Sector For three million people. snack food. etc. coming under the category of White Goods in FMCG. digital cameras.000 crores..• Food and health beverages. especially in small towns and rural India. beverages such as tea. milk and dairy products. Strengths: 1. bakery products such as bread. bottled water etc. Laptops. biscuits. Presence of established distribution networks in both urban and rural areas 3. Sector outlook FMCG is the fourth largest sector in the Indian Economy with a total market size of Rs. etc. such as audio equipments. washing machines. CTVs. other electronic items such as Refrigerator. branded sugarcane. Presence of well-known brands in FMCG sector INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 62 . coffee. chocolates. etc. branded flour.
increase in purchasing power of consumers 3. High consumer goods spending Threats: 1. especially in small sectors 2. Untapped rural market 2. Lower scope of investing in technology and achieving economies of scale. Export potential 5. Removal of import restrictions resulting in replacing of domestic brands 2. Slowdown in rural demand 3. A well-established distribution network. Low exports levels 3. intense competition between the organized and unorganized segments characterizes the sector.Weaknesses: 1. “Me-too” products. Rising income levels i. These products narrow the scope of FMCG products in rural and semi-urban market. which illegally mimic the labels of the established brands.1 billion is the fourth largest sector in the economy. Opportunities: 1. Tax and regulatory structure Future Scenario The Indian FMCG sector with a market size of US$13. FMCG Sector is expected to grow by over 60% by INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 63 . Large domestic market 4.e.
And if the companies are able to change the mindset of the consumers. INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 64 .2% of the world population in the villages of India. and dairy are long-term growth categories in both rural and urban areas.100 crores in 2010. the demand in urban areas would be the key growth driver over the long term. At present. home and personal care category. will keep growing at relatively attractive rates. However. bakery. with rural India accounting for the remaining 34%. rural India accounts for more than 40% consumption in major FMCG categories such as personal care. Growth prospect:With the presence of 12. i. However. household care. increase in the urban population. In urban areas.2010. the Indian rural FMCG market is something no one can overlook. female hygiene. Hair care. and the chocolates and confectionery categories are estimated to be the fastest growing segments. Income in rural areas is rising and it gives a fillip to FMCG sector. Because of the low per capita consumption for almost all the products in the country. FMCG sector is also likely to benefit from growing demand in the market. fabric care. they would be able to generate higher growth in the near future. male grooming. and hot beverages. Within the foods segment. Also. hence providing better growth prospects to the FMCG companies. if they are able to take the consumers to branded products and offer new generation products. would help the urban areas maintain their position in terms of consumption. Better infrastructure facilities will improve their supply chain. household care and feminine hygiene. FMCG companies have immense possibilities for growth.e. including skin care. Increased focus on farm sector will boost rural incomes. along with increase in income levels and the availability of new categories.500 crores in 2005 to Rs 92. urban India accounts for 66% of total FMCG consumption. It has been estimated that FMCG sector will rise from around Rs 56. it is estimated that processed foods. That will translate into an annual growth of 10% over a 5-year period.
ITC (Indian Tobacco Company) Nestlé India GCMMF (AMUL) Dabur India Asian Paints (India) Cadbury India Britannia Industries Procter & Gamble Hygiene and Health Care Marico Industries INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 65 .THE TOP 10 COMPANIES IN FMCG SECTOR Hindustan Unilever Ltd.
there are also sectors that have under performed. while there are sectors that have outperformed this benchmark index. FMCG registered gains of just 33% on the BSE FMCG Index last year. During this period."Challenges before the Indian FMCG Sector & Designing a Blueprint for Future" Markets all over the world have been on a roll in 2003 and the Indian bourses are no exception having gained almost 60% in 2003. INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 66 .
S. India is home to six million retail outlets and super markets virtually do not exist. and teenagers among them numbered about 160 million. successfully launching and growing market share around a branded product in India presents tremendous challenges. Indian economy is poised to remained buoyant and grow at more than 7%. and their families spent an additional INR 18500 Cr on them every year. Recent survey conducted by a leading business weekly. Take distribution as an example. By 2015. India's Rs. Other challenges of similar magnitude exist across the FMCG supply chain. The INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 67 . This presents a tremendous opportunity for makers of branded products who can convert consumers to branded products. While the latter has been crowded by a large number of local players. This makes logistics particularly for new players extremely difficult. approximately 47 per cent of India's 1 + billion people were under the age of 20. Together.At the macro level. Means. they wielded INR 14000 Cr worth of discretionary income. the former has varied between a two-player-scenario to a multi-player one. Unlike the U. Indians under 20 are estimated to make up 55% of the population . companies that are able to influence and excite such consumers would be those that win in the market place. However. unpackaged home made products. The Indian FMCG market has been divided for a long time between the organized sector and the unorganized sector. competing on margins.and wield proportionately higher spending power. The economic growth would impact large proportions of the population thus leading to more money in the hands of the consumer. which is dominated by a handful of global players. market for fast moving consumer goods (FMCG). Changes in demographic composition of the population and thus the market would also continue to impact the FMCG industry.460 billion FMCG market remains highly fragmented with roughly half the market going to unbranded.
creams.necessity. Price and income elasticity of demand varies across products and consumers. recommendation of the retailer or word of mouth. comfort. Individual items are of small value (small SKU's) although all FMCG products put together account for a significant part of the consumer's budget. a consumer buys these goods at least once a month.fact is that FMCG is a structurally unattractive industry in which to participate. confectioneries. Limited inventory of these products (many of which are perishable) are kept by consumer and prefers to purchase them frequently. Brand switching is often induced by heavy advertisement. the opportunity keeps FMCG makers trying. They meet the demands of the entire cross section of population. powders. 5. Structural Analysis Of FMCG Industry Typically. and cigarettes. luxury. toothpaste. toilet soaps. Brand loyalties or recommendations of reliable retailer/ dealer drive purchase decisions. The products often cater to 3 very distinct but usually wanted for aspects . The sector covers a wide gamut of products such as detergents. 4. beverages. He seldom ever looks at the technical specifications. The consumer spends little time on the purchase decision. as and when required. 2. shampoos. INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 68 . Even so. 3. food products. Typical characteristics of FMCG products are: 1.
the business has low working capital intensity as bulk of sales from manufacturing take place on a cash basis. Modifications and improvements rarely change the basic process. • Technology . (2) flexibility in controlling labor costs.Basic technology for manufacturing is easily available. • Third-party Manufacturing . Major features that distinguish this sector from the others include the following: 1. Also. and (3) logistics sometimes its essential to get certain products manufactured near the market. Major features of the marketing function include the following: - INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 69 .Manufacturing of products by third party vendors is quite common. Design and Manufacturing • Low Capital Intensity . Marketing and Distribution Marketing function is sacrosanct in case of FMCG companies. Also. Benefits associated with third party manufacturing include (1) flexibility in production and inventory planning.Distinguishing features of Indian FMCG Business FMCG companies sell their products directly to consumers. 2. technology for most products has been fairly stable.Most product categories in FMCG require relatively minor investment in plan and machinery and other fixed assets.
Alternatives like wall paintings. 3. unorganized players with local presence to flourish include the following: • Basic technology for most products is fairly simple and easily available.New products require a large front-ended investment in product development. Launch costs are as high as 50-100% of revenue in the first year. and maintain a robust distribution network. advertisement expenditure varies from 5 . Super markets virtually do not exist in India. This makes logistics particularly for new players extremely difficult.The challenge associated with the launch and/or brandbuilding initiatives is that few no mass media options. • Limited Mass Media Options . Competition Significant Presence of Unorganized Sector .12% depending on the categories.India is home to six million retail outlets. • Huge Distribution Network . theatres. develop. free samples and product promotions. TV reaches 67% of urban consumers and 35% of rural consumers. Critical factors for success are the ability to build. Creating awareness and develop franchise for a new brand requires enormous initial expenditure on launch advertisements. special packaging and consumer promotions become an expensive but required activity associated with a successful FMCG. including 2 million in 5. It also makes new product launches difficult since retailers are reluctant to allocate resources and time to slow moving products. For established brands. video vehicles. INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 70 . market research.160 towns and four million in 627.• High Initial Launch Cost .000 villages. test marketing and launch.Factors that enable small.
sales tax etc. focused product lines and minimal expenditure on marketing. In order to make the questionnaire more effective following points are covered: INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 71 . This makes them more price competitive vis-à-vis the organized sector. family management. • • Low brand awareness enables local players to market their spurious look-alike brands. secondary data analysis. Lower overheads due to limited geography. • A highly scattered market and poor transport infrastructure limits the ability of MNCs and national players to reach out to remote rural areas and small towns. This research will be done to gain background information of the problem. The various tools used are experience surveys. QUESTIONNAIRE DESIGN The questionnaire consists of predominantly closed ended and option based question in order to provide some ease to the respondents. An initial research will be conducted to clarify and define the nature of the problem. Descriptive research was done where questionnaires were given to the retailers and the wholesalers to find out the competition in HUL skin category. A general assessment of this would lead to the conclusion that FMCG is not a Structurally attractive Industry to Enter. RESEARCH METHODOLOGY RESEARCH DESIGN In my project I have used various tools of Exploratory Research. in depth interviews.• The small-scale sector in India enjoys exemption/ lower rates of excise duty.
10 Smart PP. in the various markets of the region. DATA COLLECTION The data collection exercise was carried over a period of 40 days. The questions tried to cover all aspects required to analyze the skin category of HUL and other competitive brands. • Reduce subjectivity • Easier to receive response • Less time consuming. Over the period of 40 days the data was collected and then all the data was very carefully studied and the results were found out.• Uniformity in questions and ease of tabulation and analysis. The sample consists of both the retailers and wholesalers of the general trade. 5 exclusive wholesale. SAMPLING METHODOLOGY SAMPLE PLAN The project was conducted for the geographical region of Delhi. INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 72 . The various variables are analyzed in the questions. The sample size comprised of 10 Super Value Store (SVS).
The most selling variant of the FAL is multi-vitamin. It is the mass product.DATA ANALYSIS SKIN CREAMS FAIR & LOVELY Fair & lovely is the most successful fairness cream in the country. The brand is very famous amongst the consumers because of the trust that they have developed with the company. People are satisfied with the quality and price. The competitors of FAL and the margins provided by them are as follows:- INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 73 . Fair & Lovely is in market since 1978. Based on a revolutionary breakthrough in skin lightening technology.
The competitors of Vaseline and their margins are as follows:- COMPETITORS Emami (boroplus lotion) Nivea Ayur Garnier MARGINS 20% 20% 18% 15% The projection of market share of the skin creams in Delhi is as follows:MARKET SHARE OF HUL AND OTHER COMPANIES IN THE SKIN CREAMS INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 74 .COMPETITORS MARGINS Fair One Fair & Handsome Garnier MARGINS 20% 20% 15% Although the sale of these brands are far behind FAL but these creams are a direct competition. It does not have any direct competition because there is no other cream in the market for the summers. VASELINE Vaseline Aloe fresh is the variant for the summers and it is doing very well. The other variants are Vaseline Body lotion and Vaseline Petroleum jelly these are the winter creams and there sale in summers is slightly low.
Vaseline body lotion has a share of 10%. The share of HUL skin category creams in this 42% share is as follows:- Here we can see that the major portion is covered by Fair & Lovely. It covers 77%. Pond’s cold cream is 8% Pond’s body lotion is 3%. INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 75 .SEGMENT:- The finding of the research shows that the estimated market share of HUL is 42%.
Johnson & Johnson baby talc is not the direct competitor of Pond’s but it is also a competition because women buy this talc because of the softness and fresh fragrance that it provides. pond’s talc form the part of the every basket. It has got a very strong hold in the market.TALCUM POWDER POND’S Pond’s came into being in 1947. The market share of these talc are as follows:INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 76 . The consumers prefer to buy at least two type of talc for their family. Cinthol comes in the combi pack of 300g +100g. Its competitors and their margins are as follows:- COMPETITORS Spinz Wipro(santoor & enchanteur) Nivea Cinthol MARGINS 25% 20% 14% There are other competitors as well like Premiun and Emami which comes in the combi pack of 400g + 400g. A person from lower middle section of the society prefers to buy these talcs because of the value of money that they offer. These kinds of schemes affect the purchase pattern of people who are not brand loyal and are looking for some free gifts or scheme. It is perfume talc and caters to the needs of the women. Pond’s talc is feminine talc.
The share of the variants of Pond’s in this 45% is as follows:- The largest selling variant of Pond’s is Dream Flower Magic which is 46%. next comes Dream Flower Talc which is 40%. Pond’s Oil Control and Sandal Talc are 11% and 3% respectively. INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 77 .
PEARS ITC has launched Fiama Di Wills in competition of Pears. In the long run it can provide good competition to HUL. The largest selling variant is Amber. The brand loyalty of this product is more than any other. Pears comes in 3 variants Pears Amber. The present market share of pears and it competitors are as follows:- LAKME SUN CARE The major competitor of Lakme Suncare range is Lotus herbals. Fiama Di Wills. The consumer pattern shows that those who are loyal to this brand do not switch it easily. Fiama Di Wills is a new product and is being liked by people. It is lagging behind in its distribution network as there is always stock out of this product. The other soaps which are is competition of Pears are Dettol with moisturizers. Johnson & Johnson. Germ Shield. Oil Control. Lotus comes in lots of INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 78 .
but still people who are satisfied with this brand do not care about its high price. The competitors and their margins are as follows:- COMPETITORS MARGIN Lotus 35% Garnier 15% Shahnaz Husain 25% The market share of Lakme and its competitors is as follows:- POND’S WHITE BEAUTY AND POND’S AGE MIRACLE Pond’s white beauty and Pond’s age miracle are in their initial stage of launch. These are INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 79 . but in Lotus it ranges from 15 to 60. The market share of Lakme and Lotus is very close but still Lotus is ahead of Lakme. The SPF (Sun Protection Formula) in Lakme is 15.20 and 30.variants which cater to the needs of all types of Indian skin and texture. Lotus is more expensive than Lakme. Although if we compare the price.
The competition in this segment although is tough. Quality and brand name alone can attract their attention. and VLCC. Loreal. The estimated market share of Pond’s and its competitors is as follows:- INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 80 . that is . They are not attracted by the schemes. This is because the consumer of these premium creams is very loyal to their brand and they do switch creams easily. These 2 products face competition from premium creams like Olay. The market of these creams is small but slowly these creams are doing well are doing well.premium brands. A customer who is using Loreal will not easily switch Pond’s. they are high priced and their target customers are upper middle class and upper class. People like the quality of Pond’s and also the price that it is offering.
• To launch a display scheme for Pears which can counter the competition from Fiama Di Wills that it may face in the future. which could be Pond’s Fairness Body Lotion. To cater to this segment of population which is very huge. This will cater to the fairness need of whole body and not just hands and face. Most of the time the face looks fairer than the hands and the legs. • The youth of today is not much into the consumption of fairness cream because they think it to be harmful for the skin and they are very conscious about the health of their skin. The target customer of this variant can be the youth who are more boldly dressed and want the whole texture of the skin to be same.SUGGESIONS • The company can launch a new variant of Pond’s. Fair & Lovely can initiate activities which makes the youth aware about the INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 81 . HUL can buy windows from the retailers for the display of Pears soap and face wash.
• Pond’s White Beauty and Pond’s Age Miracle are in their initial stage so these brands need to communicate more to their customers. Lotus ranges from SPF 15 to SPF 60. • The company should emphasize more on mass retail than the wholesale as the whole sale is very price sensitive. • The company can launch a new variant of Pond’s talc with new fresh fragrance. • The company can emphasize on the other qualities of Pond’s talc and not just as perfume talc. This will counter the competition and satisfy the target customers.qualities of the brand and to make them understand that the cream is not harmful for their skin. This way Lakme can cater to the needs of people who are more exposed in the sun and need more protection against it. The universal ratio is 40:70 and the HUL ratio is 50:50. • Lakme can come up with sunscreen which has more SPF so that it can counter the competition that it faces from its biggest competitor Lotus. This will be for the people who like the brand due to the good quality that it provides but are bored of the fragrance that has been provided for so long. This will help in brand communication of these brands. The ideal ratio of wholesale is to retail is 30:70. INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 82 . It can also come up with sunscreen with higher SPF. As of now Lakme come in SPF 15 to SPF 30. The company can promote activities in the mall where they are sold the most as these are premium brands and their target customer comes in the malls only. It can highlight its medicinal value which is of very necessary for the summers.
Which kind of Outlet do you follow? o Exclusive wholesale o Semi wholesale o Family grocer o Mass retail o Chemist o Super Value Store 2.QUESTIONNAIRE 1. Which of the following HUL Skin product you keep in your store? o Fair & Lovely o Ponds Dream Flower o Vaseline o Pears Soap o Lakme Sunscreen o Ponds White Beauty o Ponds Age Miracle 3.What is the value of the monthly sales of the following products? PRODUCT Fair & Lovely Ponds Talcum Vaseline Pears Soap Lakme Sunscreen Ponds White Beauty INSTITUTE OF ENGINEERING AND TECHNOLOGY VALUE Page 83 .
Ponds Age Miracle 4. What are the margins and inventory of competitors of HUL products? Fair & lovely COMPETITOR PRODUCT MARGIN INVENTORY Ponds Talcum COMPETITOR PRODUCT MARGIN INVENTORY Vaseline COMPETITOR PRODUCT MARGIN INVENTORY INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 84 . Which products are in competition with the following range of products and their competitive share? Fair & lovely Ponds dream flower Vaseline Pears soap Lakme sunscream Ponds white beauty Ponds age miracle 5.
How much Inventory do you stock for the following HUL products? PRODUCTS Fair & Lovely INSTITUTE OF ENGINEERING AND TECHNOLOGY QUANTITY Page 85 .Pears soap COMPETITOR PRODUCT MARGIN INVENTORY Lakme suns cream COMPETITOR PRODUCT MARGIN INVENTORY Ponds white beauty COMPETITOR PRODUCT MARGIN INVENTORY Ponds age miracle COMPETITOR PRODUCT MARGIN INVENTORY 6.
Ponds Talcum Vaseline Pears Soap Lakme Sunscreen Ponds White Beauty Ponds Age Miracle 7. What are your kind suggestions to increase the sale of HUL Skin category? _________________________________________________________________ _________________________________________________________________ _________________________________________________________________ _________________________________________________________________ INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 86 .
BIBLIOGRAPHY There were several sources which provided me with the valuable information about Hindustan unilever limited.com www.indiacoffee.com www.google.wikipedia.com www.hll.com www.com www.businessworldindia.financialexpress. This information helped me in enhancing the affectivity of this presentation.com www.yahoo.answers. Some of my valuable sources are: • • • • • • • • • www.com www.org INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 87 .indiainfoline.com www.
INSTITUTE OF ENGINEERING AND TECHNOLOGY Page 88 .
This action might not be possible to undo. Are you sure you want to continue?
We've moved you to where you read on your other device.
Get the full title to continue reading from where you left off, or restart the preview.