Market Mapping Potential for Sify I-Ways

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Introduction

Every company in this world is striving for the business. They are searching for more and more business for their product. Or we can say that they are searching for potential for their products. Every company has 4 motives regarding their product. 1. Searching new market for the existing products 2. Exploring existing market for the existing product 3. Searching new market for the new product 4. Exploring existing market for the new product

In the Sify technologies, they have a product called Sify I way, which is an existing product. But the company is striving for its potential in the south Delhi market. Though company wants to expand their business in whole of Delhi but this expansion needs to be done in a phased manner. For this purpose South Delhi is being taken as the first consideration. For this purpose the project is being named as “Market Mapping potential for Sify I way.”

Statements of objectives:
Main objective: The research objective to carry out the study is to find out the potential areas by surveying the different locations which are meant to be remarkable ones for opening up of new Sify I ways. Specific objectives: To find out potential in the terms of: • Existing cyber cafes that can be converted in to I ways.

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• •

Locations where we need I ways Trends in the area, market dynamics/inputs

About company:

Sify is an India's pioneer & leader in Internet, Networking and e-Commerce services, and the first Indian Internet company to be listed on the Nasdaq National Market in the US. It provides integrated end-to-end solutions for both corporate & consumers, with a range of products and services delivered over a common Internet backbone infrastructure. Everything that Sify has done or achieved since we began commercial operations in April 1998 stems from our Purpose and Vision. A key aspect is Sify being an enabler and catalyst of the Internet for positive change in India- a responsibility that they continue to carry. Sify began by developing India's first TCP/IP network and offering multiple services on a common backbone infrastructure for an integrated Internet, networking and E-Commerce business model. This was the first such business model in the world, and appropriate for catalyzing the growth of the Internet and networking in an infrastructure starved market. It also enabled a virtuous cycle, where each business supported the other, while catalyzing the market to growth. Fortune magazine, in their December 2000 issue, selected Sify (then Satyam Info way) as one of the world's ten hot technology companies to watch out for based on this innovative business model! From the start of commercial operations in April 1998, Sify has become the market leader in most lines of business, winning global recognition for its expertise, performance, customer focus and standards along the way. In doing this, Sify pioneered services and set standards for the Industry in diverse areas. Sify is a leader in every line of business and has won national and international recognition for both market leadership and the quality of our services. We are unmatched in Internet and network services expertise and technology, with the best tools, software and processes in the business.
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Corporate Networking Services:
Sify pioneered corporate networking services in the country and helped revolutionize business computing in India, with interconnectivity between multi-location offices, flexibility of platforms; applications software and smooth transfer of data for corporate.

Sify is India’s only ISO 9001:2000 certified service provider for network operations, data center operations and customer support and has been certified ISO 9001:2000 for provisioning of VPNs, Internet bandwidth, VoIP Solutions and integrated security solutions. Recently, Sify was awarded the prestigious Frost & Sullivan Market Leadership Award for IP VPN markets for the year 2003.

Network, Data center and Customer Care certified ISO 9001/2000:
The Company’s Network services, Data Center Operations and Customer Relationship Management processes have been certified ISO 9001:2000. Sify is the first and only company to receive this certification. This certification comes as a validation of trust placed in the company by over 650 corporate customers, who run their business critical applications as diverse as SAP, BAAN, Oracle, CRM and ERP solutions on Sify's backbone network.

First World-Class Level 3 Hosting Centers in India:
To enable world class hosting services in India, Sify commissioned the country's first Level 3 Internet Data Center of 20,000sq feet at the Vashi InfoTech Park, Navi Mumbai in September 2000. Sify now has two more such data centers, one in Tidel Park, Chennai and the other in Electronics City, Bangalore.

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The company was awarded the Frost & Sullivan Marketing Engineering Award for Business Development for 2001 in Data Center markets for its innovative approach to developing the market. Today, Sify is the only company in the country to offer Disaster Recovery and Business Process Continuity between its major datacenters in Mumbai, Chennai and Bangalore. Sify also offers these services to overseas clients with the increasing availability of quality international l bandwidth.

Sify in Retail Business:
1.

Broadband connectivity for consumers:

After successfully launching broadband connectivity services for corporate services, Sify launched broadband services for the residential segment using fixed wireless broadband technology- the first ISP in India to make available such a service to its consumers. Sify, is now a leading provider of broadband services in India, both directly and through cable operators, and currently has over 200,000 home users for the service.

2.

Making the Internet available to the masses: I-Way cyber cafes

In keeping with its purpose of empowering Indians with the Internet, Sify launched the I way chain of cyber cafes across many cities in India. This initiative is helping bridge the digital divide with an ever-increasing number of Indians accessing the Internet for information, communications and entertainment in a cost-effective manner. Thousands of users from over 3500 I-way cyber cafes across 158 cities in the country use this service, with more planned as the demand for them increases. I ways have redefined the standards for branded cyber café chains, with standardized, air-conditioned, well-designed interiors, with broadband connectivity and promoted as a branded service.

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3.

Sify Online - Dialup Internet Access

To ensure easy and reliable Internet Access, Sify has established a world-class network using the best of the equipment manned by a highly trained group of engineers. An ISO 9002 certified Customer Care Centre is also available around the clock to provide any assistance required. In addition, the Sify Online Internet connection comes with a unique dialer called Intellidial. Sify has also set up International Gateways and continually adds bandwidth to ensure faster downloads. Thousands of digital access lines enable Sify users get connected to the network easily.
4.

Empowering consumers online:

In addition to connecting consumers to the Internet, Sify's leading consumer portal, www.sify.com provides them with tools and channels to improve the quality of their lives. This spans the basic communication and search tools including email, messaging, chat, greetings, and a search engine to jobs, travel, online portfolio management, personal finance, shopping, interior decorating, cars, sports, the news and much more. Today, not only is the portal used by thousands of people, it is earning Sify as much revenue as a good business magazine in India does.

5.

Global Infrastructure Management Services:

Based on its rich experience in India, Sify has launched global Infrastructure Management Services aimed at international corporations having global IT infrastructure. Sify’s services include remote monitoring and management of networks, servers, applications and managed security services. Sify’s services are based on a customized on-site / off-shore delivery model that aims at minimizing the risks of off-shoring infrastructure management processes while achieving targeted objectives such as cost savings, process improvement and service level enhancements. Sify’s infrastructure management services use best-of-breed carrier class

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network operations and conform to the highest global standards. Sify’s service tools and processes are ITIL compliant. Sify’s services include the monitoring of critical elements of a company’s IT infrastructure such as servers, applications, routers, switches, caching servers, load balancers and any other SNMP compliant device. From its global operations center in Chennai, Sify will remotely monitor network infrastructure, provide incident alerts and reports, send periodic reports on the health of network infrastructure, and online reports through its service portal. Sify’s service portal allows customers to monitor information on their infrastructure in real timebuilding customer confidence and trust.

6.

E Learning for corporate and consumers:

Sify eLearning is a comprehensive eLearning Solutions provider and brings world-class technology, tools and content services to customers both in India and abroad with tie-ups with world leaders. Sify e-learning’s services are targeted at corporate, educational institutions and eLearning companies. It offers a gamut of services, which include – Custom content and courseware development, performance consulting, simulation based training, and Learning Management Systems implementation. Our competencies in content development include instructional design, multimedia development, quality assurance, and compliance with content standards like AICC and SCORM

Sify I way
In a world of changing needs, accelerating pace, advanced technology and shrinking distances the Internet is becoming integral for communication, entertainment and information. In order to bring the Internet closer to the consumer, Sify have launched Sify I way, the country's largest network of Internet browsing centers (Cyber cafes). Today the chain has over 3300 cafes in more than 150 cities and these numbers are growing rapidly. The

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broadband connectivity at I ways has ensured that the browsing speeds are much more superior to local cyber cafes. Each I way have a standardized look and feel pertaining to its four key components: Hardware, Software, Ambience, and Services. The business model is a subscriber - based model. The key to any business is not just acquisition but retention of its customers. It is therefore imperative that we get our customers to stay with us and have a long-term relationship built with them. A subscriber-based model helps us to do just that and besides, it will also help us in knowing and serving our customers better.

Services in a Sify I way.
Browsing  Broadband technology ensuring fastest speeds  Ergonomically designed web stations to have hassle-free browsing for hours
 Good ambience- neat, spacious, air- conditioned & adequate privacy.

 Color monitors and headphones.  Wide range of services - printing, scanning and CD writing.  Latest software applications loaded for the users to have a complete Internet experience Internet Telephony- Sify way to talk  Available in close to 1400 i ways.  Only Sify uses MPLS technology that ensures voice clarity.  Currently service available for over 165 countries.
 Rates as low as Rs 2.99 per minute. *Service tax 12.36% extra.  All this like you would use a normal phone at a telephone booth.

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VIDEO CONFERENCING - SIFY IMEET  Meet face to face  Good quality picture and audio.  Private cabin with seating for 2.  Rates as low as Rs 5/- per minute, one way. GAMES @ I way  Top 3D games titles  Multiplayer
 Available across 420 I ways

 Rates as low as Rs 20/- per hour And many more in pipe lines………………………….. A Sify I way is a product being launched by Sify in order to provide a solution to browser which they are not being able to get in a particular cyber café

Member ship details in a Sify I way
 Simple one time online registration process that gives the user a unique identity.  Easy access through same ID/ Password for all services: access, E-mail, etc
 Anywhere, anytime access to I way within the city or country.

 Account details provided offline.  Storage of all favorite sites for ease of access whenever and wherever he logs on.  250 MB free e-mail space.  The membership allows great flexibility to buy/ renew any kind of product subsequently.i.e. Scale up or down the price range

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Cyber cafe
An internet café or cybercafé is a place where one can use a computer with Internet access, most for a fee, usually per hour or minute; sometimes one can have unmetered access with a pass for a day or month, etc. It may serve as a regular café as well, with food and drinks being served.

History
The concept and name, Cybercafé, was invented at the beginning of 1994 by Ivan Pope. Commissioned to develop an Internet event for an arts weekend at the Institute of Contemporary Arts (ICA) in London. Pope wrote a proposal outlining the concept of a café with Internet access from the tables. The event was run over the weekend of 12-13 March 1994 during the 'Towards the Aesthetics of the Future' event. In June 1994, The Binary Cafe, Canada's first Internet café, opened in Toronto, Ontario. During the 5th International Symposium on Electronic Art, ISEA, in August 1994, an establishment called CompuCafe was established in Helsinki, Finland, featuring both Internet access and a robotic beer seller. Inspired partly by the ICA event, a commercial establishment of this type, called Cyberia, [1] opened on September 1, 1994 in London, England.

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The first public, commercial American Internet cafe was conceived and opened by Jeff Anderson in August 1994, at Infomart in Dallas, Texas and was called The High Tech Cafe.[1] The next Internet café in the USA, called Internet Cafetm, was opened by Arthur Perley in early 1995 in the East Village neighborhood of New York City. A variation of Internet café called PC bang (similar to LAN gaming center) became extremely popular in South Korea when Star Craft came out in 1997. Although computer and broadband penetration per capita were very high, young people went to PC bangs to play multiplayer game

Features of cyber café
Internet cafés are located world-wide, and many people use them when traveling to access webmail and instant messaging services to keep in touch with family and friends. Apart from travelers, in many developing countries Internet cafés are the primary form of Internet access for citizens as a shared-access model is more affordable than personal ownership of equipment. A variation on the Internet café business model is the LAN gaming center, used for multiplayer gaming. These cafés have several computer stations connected to a LAN. The connected computers are custom-assembled for game play, supporting popular multiplayer games. This is reducing the need for video arcades and arcade games, many of which are being closed down or merged into Internet cafés. The use of Internet cafés for multiplayer gaming is particularly popular in certain areas of Asia like China, Taiwan, South Korea and The Philippines. There is also Internet kiosks, Internet access points in public places like public libraries, airport halls, sometimes just for brief use while standing. Many hotels, resorts, and cruise ships offer Internet access for the convenience of their guests; this can take various forms, such as in-room wireless access, or a web browser that uses the in-room television set for its display (usually in this case the hotel provides a wireless keyboard on the assumption that the guest will use it from the bed), or computer(s) that guests can use, either in the lobby or in a business center. As with telephone service, in the US most mid-price hotels offer Internet access from a computer in the

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lobby to registered guests without charging an additional fee, while fancier hotels are more likely to charge for the use of a computer in their "business center." For those traveling by road in North America, many truck stops have Internet kiosks, for which a typical charge is around 20 cents per minute. [1] Internet cafés come in a wide range of styles, reflecting their location, main clientele, and sometimes, the social agenda of the proprietors. In the early days they were important in projecting the image of the Internet as a ‘cool’ phenomenon.

Evolution of cyber café
Internet cafés are a natural evolution of the traditional café. Cafés started as places for information exchange, and have always been used as places to read the paper, send postcards home, play traditional or electronic games, chat to friends, find out local information. Cafés have also been in the forefront of promoting new technologies, for example, the car in 1950s California. As internet access is in increasing demand, many pubs, bars and cafes have terminals, so the distinction between the Internet cafe and normal café is eroded. In some, particularly European countries, the number of pure Internet cafés is decreasing since more and more normal cafés offer the same services. However, there are European countries where the total number of publicly accessible terminals is also decreasing. An example of such a country is Germany. The cause of this development is a combination of complicated regulation, relatively high internet penetration rates, the widespread use of notebooks and PDAs and the relatively high number of WLAN hotspots. Many pubs, bars and cafés in Germany offer WLAN, but no terminals since the Internet café regulations do not apply if no terminal is offered. Additionally, the use of Internet cafés for multiplayer gaming is very difficult in Germany since the Internet cafe regulations and a second type of regulations which was originally established for video arcade centers applies to this kind of Internet cafes. It is, for example, forbidden for people under the age of 18 to enter such an Internet café, although particularly people under 18 are an important group of customers for this type of Internet café.

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While most Internet cafés are private businesses many have been set up to Help Bridge the 'digital divide', providing computer access and training to those without home access. For example, the UK government has supported the setting up of 6000 tele-centres.

Internet:
The Internet is a global system of interconnected computer networks that interchange data by packet switching using the standardized Internet Protocol (IP) Suite. It is a "network of networks" that consists of millions of private and public, academic, business, and government networks of local to global scope that are linked by copper wires, fiber-optic cables, wireless connections, and other technologies. The Internet carries various information resources and services, such as electronic mail, online chat, file transfer and file sharing, online gaming, and the inter-linked hypertext documents and other resources of the World Wide Web. The terms "Internet" and "World Wide Web" are often used in every-day speech without much distinction. However, the Internet and the World Wide Web are not one and the same. The Internet is the global data communications backbone, i.e., the hardware and software infrastructure, that provides connectivity between resources or services and the users of such facilities. In contrast, the Web is one of the services communicated via the Internet. It is a collection of interconnected documents and other resources, linked by symbolic hyperlinks and URLs.

About South Delhi:
Delhi's sprawling suburbs keep expanding southward, impervious of the remnants of the ancient cities they surround. Die-hard historians may feel impelled to visit the ruins of Siri (the second city), Tughlaqabad (the third) and Jahanpanah (the fourth), but the principal attraction here in south Delhi is the Qutb Complex, built in the area that comprised the first city of Delhi. Located
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in Mehrauli Archaeological Park, it has a number of historic sites centered on the Dargah of Qutb Sahib, as well as a number of cafes and boutiques frequented by Delhi's well-heeled.

Nearby is Hauz Khas on the Delhi-Mehrauli road. Once a village, Haus Khas is now a gentrified up market suburb known more for its glossy boutiques and restaurants than for its 14th-century reservoir and ruins, including the tomb of Feroze Shah Tughlaq. Rail enthusiasts shouldn't miss The National Railway Museum said to be one of the world's most impressive -- hardly surprising given India's huge network. It is situated southwest of Lodi Gardens, on Chanakyapuri. If you've traveled this far south, you may want to head a little east to the Baha’i House of Worship, or "Lotus Temple," where 27 huge and beautiful marble "petals" create the lotus-shaped dome. Often likened to a mini-version of the Sydney Opera House, this contemporary temple invites people of all faiths for worship. It's sometimes described as a modern counterpoint to the Taj, but unlike the Taj, it's more photogenic than it appears in real life, with a lack of detailing and a drab interior.

Research Methodology:
To decide upon the number of I ways to be opened in a particular area is primarily decided on the basis of the no of existing cyber cafe in that area. And this number is also dependent upon the revenue being generated by those cyber café. To get this data a questionnaire was being designed. This questionnaire was being taken to each cyber café in south Delhi. For this matter south was being divided into zones and sub zones, which is as follows.

Zone and Subzone Demarcation
Zone Saket Sub Zone J Block Market PVR Saket HauzRani Market Press Enclave Main Market Khirki Extension

Malviya Nagar

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P a g e | 14 Zone Sub Zone Shivalik Market Gitanjli Market Nav Jeevan Vihar Mohan Singh Market Panchsheel Enclave Panchsheel Park Soami Nagar Savitri Nagar Chirag Delhi Sheikh Sarai Ph-I Sheikh Sarai Ph-II

Panchsheel

Mehrauli

LADO SARAI MEHRAULI MAIN MARKET KATWARIA SARAI BER SARAI MUNIRKA MARKET SECTOR 7 SECTOR 9 SECTOR 3 SECTOR 12 SECTOR 6 SECTOR 8 SECTOR 1 Moti Bagh Safdarjung Enclave Satya Niketan South Campus

Qutab Institutional Area

R K Puram

Satya Niketan

Vasant Vihar Vasant Kunj Kalkaji

C Block Masood Pur Govindpuri Main Market CR Park

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P a g e | 15 Zone Sub Zone Nehru Place M Block Kailash Colony Market

GK

INA

INA Market Kidwai Nagar Gurudwara Market Nirula's Market Aiims Market Uphaar Market M Block Market Naoroji Nagar Laxmi bai Nagar Main Market Mohammadpur Bikajikama Place Netaji Nagar MainRoad Market Yeshwant Complex SDA Market Green Park Main Market Aurobindo Place Hauz Khas Village South Extension Ph-I South Extension Ph-II Lajpat Nagar I Lajpat Nagar II Lajpat Nagar 4

Yusuf Sarai

Sarojini Nagar

Green Park

South Extension

Lajpat Nagar

Maharani Bag

Nizammudin Bhogal Market Ashram Taimoor Nagar

Friends Colony

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P a g e | 16 Zone Sub Zone Bharat Nagar Saray Julena Zakir Nagar Joga Bai Batla House Abul Fajal 1 Abul Fajal 2 Tughlakabad Extn Madanpur Khadar M Block N Block

Okhla

Sarita Vihar

In all these subzones an administered questionnaire was passes through and information was to be collected. This questionnaire has 3 sections: 1. In this section the contact information about the cyber café was being collected. In this the information collected are: • • • The name of the owner The address of the cyber café Contact number of the cyber café

2. The second section attempts to collect the information about the technical details about the cyber café. This includes the information such as: • •

No of computer in the café Configuration of the computers Internet connection that the café owner was using: Type of connection that the owner was using Rate that the owner was charging from customers Average daily revenue that the cyber café owner was earning The information about other facility such as scanner, webcam, printer (color and black & white), cold drinks and tea wending machines

• • •

3. The third section attempts to collect information on the location, ambience, of the cyber café. It also collects information about the marketing promotion being undertaken by the
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cyber café. In this section information about the experience of the cyber café owner is being collected.

Role of other segment:
Apart from information of cyber café details of the other shops around the cyber café is also being collected. As per the previous experience and previous research, not every cyber café will convert its café into a Sify I ways. So if a lead from a cyber café doesn’t find a success in an area than the owner(s) of other segments are being approached. There are 19 other segment are being defined for this purpose. The information collected from these other segments are generally there contact details, which can be collected from there business cards. These 19 segments and things need to being collected from there are as follows:
KEY TARGET SEGMENTS FOR SURVEY S No 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Segments Cyber Cafes* Computer Training Institutes Telecom Dealers Computer Dealers (Hardware

Information taken Questionnaire Business Cards Business Cards &

to

be

Software) Big PCO's Guest Houses/Hotels Empty Shops around Existing Cyber Cafes Big Shops around Cyber Cafes Hype Location in each locality Property Dealers Petrol Pump Owners Cinema Hall Owners Health Clubs Big FMCG Distributors Chemist School / Colleges / Institution University Reliance Web World Express Malls / Complexes / Multiplexex White Goods Dealer / Distributor Jewellers

Business Cards Business Cards Business Cards Contact Details Address Business Business Business Business Business Business Business Business Cards Cards Cards Cards Cards Cards Cards Cards Cards Cards Cards Cards Cards

&

/ Business Business Business Business Business

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Sify I way Franchise System:
Things desired from a Sify I way franchise:

As a Sify I way franchisee, owner will be responsible for creating the I way within the allotted period in line with Sify specifications and in tandem with all agencies involved. Owner should also maintain customer/ sponsor relationships and function as an ambassador of Sify. In sum, owner are the custodian of the brand I way. Owner has to invest in setting up the I way by investing in fixed assets in the location (which would include the place, the interiors, furniture's, PC's etc...) Place (own/rented - a minimum of 200 sqft) Hardware (computers- as will be specified) Software (Licensed operating systems and office application suite) Interiors (Painting, wiring, cabling and lighting) Air conditioner (As required) Furniture (web stations and chairs) Plus a franchisee fee and security deposit. For a set up of 10 PC's, the approximate investment expected from the franchisee on the above mentioned items is approximately Rs 5 - 6 lakhs (excluding the cost of real estate)

• • • • • • • •

And above all the above investment depends upon some factors such as:
Converting (from an existing cyber café) The primary additional investment required would be in terms of the web stations and doing up the interiors to match standards (and up gradation of PC's, A/C if required) Co-Locating (within an existing retail/ public center) Under normal circumstances, additional investment in interiors might not be required if the current location is good. Creating (a new I way) Since this would be a fresh start up venture all the investments in creating the infrastructure is required.

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What franchise will get from Sify?
Besides providing franchise an opportunity to run the business without being alone, Sify would also back the owner venture with its proven expertise in Internet technologies and marketing as outlined below: Connectivity High speed broadband Internet access. This ensures that no other cyber cafe can match the incredible speeds at a Sify I way. Marketing • • • • • • • Awareness creation Brand building Mass media advertising Local promotions Outdoor visibility campaign Event sponsorships Co-promotions and tie-ups.

Software developments • • • Customized browser Billing and accounting module User preferences customization

People training Sify have a well chalked out training program that ensures that owners are well equipped to handle the business. Revenues • The primary source of revenue would come from browsing.

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As and when the market matures we shall also try and explore other revenue sources, which can leverage Sify’s traffic. Overall revenues and profitability would vary depending upon a number of factors such as sales, location, occupancy, operating costs and the ability of the franchisee to manage and control the business.

Process to be followed to open a Sify I way

Filling up of the application form Meeting with Franchisee managers and understand the detailed business proposal. Sign the franchisee agreement and pay the franchisee fee and a security deposit. Receive the project plan from Sify and get started off the Sify I way….


Also an application for the Sify I way could be made through online.

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Data processing and analysis
For analysis purpose Sify has own set of rules regarding opening up of I way in a particular subzones. They prefer to open an I way in a location where average daily revenue is more than 1000. If per day revenue of a particular area is found to be more than 1000 than that area is being taken into consideration. After that other factors are being taken into account such as location of that area, type of locality in that area, type of community residing in that area and certain other factors.

Analysis of the data:
For the analysis purpose we have processed the data individually on the sub zone basis. And after that we decide upon the no of I ways to be opened in that area. For the analysis purpose each subzone was individually analyzed and on that basis of that conclusion is being drawn. While drawing conclusion, other factors we mentioned earlier are being taken care. There is a great importance of these factors as there are certain areas where we have revenue near about 21000 per day. But due to the locality we cannot afford to open 21 I ways in that area

Tools used for analysis:
Analysis being done by using

Microsoft Excel as software Comparison of various factors with count of cyber cafes in particular area Data represented under classification of various factors and also using pie and bar charts for each and every area.

• •

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Sub zone wise analysis of the data

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Sub zone wise fact sheets
1. Saket
FACT SHEET City : South Delhi Zone : Saket SubZone: J Block Market CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenue Generated from All Cafes Total Revenue Generated from Iway Percentage revenue of Sify Iway Café Names E Network Indian Institute of Computer (IIC) Total Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone

Numbers 2 0 18 0 3000 0 0% No of PCs 8 10 18

POTENTIAL DATA Details Numbers No. Of Schools and Colleges 4 Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area Internet Browsers in Café Daily Planned Market Share of Sify 25% Revenue 1000 2000 3000

1 10 1000 1000

P D tribution C is
44% 56%
E Network Indian Institute of Computer (IIC)

R evenue
33% 67%
E Network Indian Institute of Computer (IIC)

SALIENT FEATURES Amity International School Saket Appejay School New Greenfield School Govt Boys Seconadry School Local Shopping Complex Near PVR Saket

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This is a local shopping complex located in Saket. Various shops are there. It’s the only local shopping complex located in various Saket blocks.

2. PVR SAKET
FACT SHEET City : South Delhi Zone : Saket SubZone: PVR Saket CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenue Generated from All Cafes Total Revenue Generated from Iway Percentage revenue of Sify Iway Café Names Total Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone

Numbers 0 0 0 0 0 0 #DIV/0! No of PCs 0

POTENTIAL DATA Details No. Of Schools and Colleges Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area Internet Browsers in Café Daily Planned Market Share of Sify Revenue 0

Numbers 4 1

100%

1 10 1000 1000

PCD tribution is

R evenue
1

100%

100%

SALIENT FEATURES Hype Location,Multiplex,Big Shops,Vidya Niketan,Gyan Bharti School, Amity International,Birla Vidya Niketan,Red Roses,Several other Government Schools

Saket is an affluent area located in the south of Delhi.

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PVR Saket The PVR Complex has a variety of coffee shops, restaurants and fast-food joints. These include McDonalds, Ruby Tuesday, Barista Coffee, Subway (restaurant), Pizza Hut, Azzuro, and many others. The complex also has several trendy pubs/bars, like T'zers, Voda, and Buzz. The addition of some more upscale eateries has led it to become more of a hotspot for citizens of Delhi seeking finer fare.

3. Malviya Nagar Main Market
FACT SHEET City : South Delhi Zone : Malviya Nagar SubZone: Main Market CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenue Generated from All Cafes Total Revenue Generated from Iway Percentage revenue of Sify Iway Café Names Internet Café Cyber Cafe Khatri Enterprises Nagpal Communication Sareen Enterprises Total Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone

Numbers 5 1 24 0 2330 1000 30% No of PCs 2 4 10 5 3 24

POTENTIAL DATA Details No. Of Schools and Colleges Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area Internet Browsers in Café Daily Planned Market Share of Sify Revenue 30 750 500 500 550 2330

Numbers

30% Remarks

n/a n/a

0 0 0 1000

P D trib tion C is u
1% 2 2% 1 4% 2 8 % 1% 7

Internet Café C yber Cafe Khatri Enterprises Nagpal C ommunication S areen Enterprises

R v nu ee e
1 % 2% 4 2% 1 3% 2 2% 2

Internet Café Cyber Cafe Khatri Enterprises Nagpal Communication S areen Enterprises

Shopping Area Big Shops

Northern Institute of Integrated Learning and Management Centre of Management Studies

Market Mapping Potential for Sify I-Ways

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Malviya Nagar has two major commercial shopping areas and markets and a specialty hospital. There are several neighborhood parks that are popular jogging and running areas. Malviya Nagar has two markets, The Corner Market and The Main Market (closed on Tuesdays). These markets cover the day to day and even some extravagant needs of the local residents. The Main Market has several stores, including those selling vegetables, fruits, clothes, appliances etc. Malviya Nagar is bounded by Panchsheel Enclave on the north, Sheikh Sarai on the east, Saket in the south, and Sarvapriya Vihar on the west. 4. Malviya nagar Khirki extension
FACT SHEET City : South Delhi Zone : Malviya Nagar SubZone: Khirki Extension CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenue Generated from All Cafes Total Revenue Generated from Iway Percentage revenue of Sify Iway Café Names Anmol Netzone Vansh Net And Pool Benchmark Print Solutions Aman's Browsing Centre Cyber Cafe Cyber Cafe Bytes On Fire Internet Café Cyber Cafe Saini Gift and Gift Sunny Cyber Café Total Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone

Numbers 10 1 89 0 6825 1000 13% No of PCs 7 9 7 6 12 12 20 6 6 5 90

POTENTIAL DATA Details No. Of Schools and Colleges Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area Internet Browsers in Café Daily Planned Market Share of Sify Revenue 500 650 450 350 700 500 2250 700 275 450 6825

Numbers 4

42% Remarks

4 40 4000 5000

7 %

7 %

5 %

8 %

P D trib tion C is u
1 % 0 8 %

2 % 2 1 % 3 1 % 3

7 %

Anm Netzone ol Vansh Net And Pool Benchm ark Print S olutions Am an's Browsing C entre C yber C afe C yber C afe Bytes On Fire Internet C afé C yber C afe S aini Gift and Gift S unny C yber C afé

4 % 7 % 1 % 0 7 %

Rv n e ee u
1 % 0 7 % 5 % 1% 0

Anm Netzone ol Vansh Net And Pool Benchm ark Print S olutions Am an's Browsing C entre C yber C afe C yber C afe Bytes On Fire Internet C afé C yber C afe S aini Gift and Gift S unny C yber C afé

3% 3

7 %

Northern Institute of Integrated Learning and Management Centre of Management Studies
Malviya Public School

Market Mapping Potential for Sify I-Ways

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This is residential area mostly. Khirki extension mostly consists of small roads and streets. It’s a crowded area. Small shops are here and there scattered. No particular shopping area is separately recognizable. Gupta colony has some cyber cafes which has good number of customers. 5. Malviya Nagar Savitri Nagar
FACT SHEET City : South Delhi Zone : Malviya Nagar SubZone: Savitri Nagar CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenue Generated from All Cafes Total Revenue Generated from Iway Percentage revenue of Sify Iway Café Names New Age Internet Café Total Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone

Numbers 1 0 5 0 350 0 0% No of PCs 5 5

POTENTIAL DATA Details No. Of Schools and Colleges Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area Internet Browsers in Café Daily Planned Market Share of Sify Revenue 350 350

Numbers

0% Remarks

0 0 0 0

PCDis tribution

R evenue
New Age Internet Café

100%

New Age Internet Café

100%

Northern Institute of Integrated Learning and Management Centre of Management Studies

Market Mapping Potential for Sify I-Ways

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This sub zone is very close to Malviya nagar corner market. It has mostly small streets with small shops. A very small market was present along the main road. Mostly market consisted of car accessories shops.

6. Panchsheel Chirag Delhi
FACT SHEET City : South Delhi Zone : Panchsheel SubZone: Chirag Delhi CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenue Generated from All Cafes Total Revenue Generated from Iway Percentage revenue of Sify Iway Café Names Internet World Om Sai Communcations Max Cyber Café Vardhman Cyber Café;N/A Total Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone

Numbers 5 0 26 0 2325 0 0% No of PCs
5 8 5 4 4

POTENTIAL DATA Details No. Of Schools and Colleges Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area Internet Browsers in Café Daily Planned Market Share of Sify Revenue 500 1000 500 100 225 2325

Numbers 1

30% Remarks

n/a

26

1 10 1000 1000

PCDis tribution
15% 16% 19% 31% 19%

Internet World Om Sai Communcations Max Cyber Café Vardhman Cyber Café;N/A

R evenue
4% 22% 43%
Vardhman Cyber Café;N/A

10% 21%

Internet World OmSai Communcations Max Cyber Café

Northern Institute of Integrated Learning and Management Centre of Management Studies

Market Mapping Potential for Sify I-Ways

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This area was small and low level area but densely populated. There were mostly hardware and sanitary store shops were there. So on that basis of population staying over there one I way is being suggested in that area.

7. Panchsheel Sheikh Sarai Phase II
FACT SHEET City : South Delhi Zone : Panchsheel SubZone: SheikhSarai Ph-II CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenue Generated from All Cafes Total Revenue Generated from Iway Percentage revenue of Sify Iway Café Names Surf In Café Total Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone

Numbers 1 0 6 0 450

POTENTIAL DATA Details No. Of Schools and Colleges Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area Internet Browsers in Café Daily 0% Planned Market Share of Sify Revenue 450 450

Numbers 2

69% Remarks

No of PCs 6 6

1 10 1000 1000

PCDis tribution

R evenue

Surf In Café

Surf In Café

100%

100%

Vocational Training College Bhagat Singh College

Northern Institute of Integrated Learning and Management Centre of Management Studies

Market Mapping Potential for Sify I-Ways

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This is the area surrounded by the colleges like Bhagat Singh College; a general market was also there. It has two phases: Sheikh Sarai Ph-I and Sheikh Sarai Ph-II. But the potential could be found in sheikh Sarai II, as near to that we have two big colleges of Delhi University viz. Bhagat Singh College and College for vocational studies.

8. Qutab Institutional area Ber Sarai
FACT SHEET City : Delhi (south) Zone : Qutab institutional area SubZone: Ber Sarai CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenur Generated from All Cafes Total Revenur Generated from Iway Percentage revenue of Sify Iway Café Names Super Fast cyber café All Time Cyber Café Pawar Cyber Café Net Internet Cybetr café net 4 cyber café Om cyber café Total Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone

Numbers 6 0 52 0 4200 0 0% No of PCs 8 5 10 14 10 5 52

POTENTIAL DATA Details No. Of Schools and Colleges Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area Internet Browsers in Café Daily Planned Market Share of Sify Revenue 800 400 600 1100 800 500 4200

Numbers

32%

2 20 2000 2000

P D tribution C is
10% 19% 27% 15% 10% 19%

Super Fast cyber café All Time C yber Café Pawar Cyber Café Net Internet C ybetr café net 4 cyber café Om cyber café 19%

R enue ev
12% 19% 10% 26% 14%

Super Fast cyber café All Time Cyber Café Pawar Cyber Café Net Internet Cybetr café net 4 cyber café Om cyber café

Northern Institute of Integrated Learning and Management Centre of Management Studies

Market Mapping Potential for Sify I-Ways

P a g e | 31

It is a highly densely populated area. There are 6 existing cyber café and cyber owners were interested in converting to an organized cyber café. In this subzone there is a huge potential for the cyber café as in this area we have JNU near to it and in this small DDA market complex only we have near about walk inn’s more than 5000. Out of 5000 more than belong to student community who come for report binding or work related to thesis etc. so we can proposed 2 I way in that area. And also a revision of this area should be done after 6 months if we could find any more potential

9. Katwaria Sarai

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Market Mapping Potential for Sify I-Ways

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FACT SHEET City : Delhi (south) Zone : Qutab Institutional Area SubZone: Katwaria Sarai CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenur Generated from All Cafes Total Revenur Generated from Iway Percentage revenue of Sify Iway Café Names Dotnet Cyber café windows world cyber café Hindustan Cyber café OM Namah Shivay Cyber Café Gaming Internet Café Super cyber café solanki cyber café Nellanchal Cyber Café Fundoo Internet Service San india Cyber Café ishwar singh cyber café Total Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone

Numbers 11 1 134 0 15650 0 0% No of PCs 9 6 14 15 16 12 7 20 8 17 10 134

POTENTIAL DATA Details No. Of Schools and Colleges Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area Internet Browsers in Café Daily Planned Market Share of Sify Revenue 800 1000 800 2200 3000 750 1000 1900 1000 2700 500 15650

Numbers

24%

5 50 5000 5000

P D tribution C is
13% 6% 15% 5% 9% 7% 7% 5% 10% 11% 12%

Dotnet Cyber café windows world cyber café Hindustan Cyber café OM Namah Shivay Cyber Café Gaming Internet Café Super cyber café solanki cyber café Nellanchal Cyber Café Fundoo Internet Service San india Cyber Café ishwar singh cyber café

R enue Dotnet Cyber café ev
windows world cyber café

17% 6% 12%

3% 5% 7%

Hindustan Cyber café

5% 14%

OM Namah Shivay Cyber Café Gaming Internet Café S uper cyber café solanki cyber café Nellanchal Cyber Café Fundoo Internet Service S india Cyber Café an

7% 5%

19%

There were lots of cyber café and no and only one I-way is there. There is a potential for I-way in that area because of Qutab institutional area nearby to that, where many management institute and others colleges are there just because of that there is a huge inflow of a lot of students in that area.

10. R.K.Puarm Sector 8

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FACT SHEET City : Delhi (south) Zone : R.K. puram SubZone: Sector 8 CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenur Generated from All Cafes Total Revenur Generated from Iway Percentage revenue of Sify Iway Café Names Anuj communication Total Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone Numbers 1 0 10 0 2000 0 0% No of PCs 10 10 POTENTIAL DATA Details No. Of Schools and Colleges Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area Internet Browsers in Café Daily Planned Market Share of Sify Revenue 2000 2000 Numbers

33%

1 10 1000 1000

PCDistribution
Anuj communication

Revenue
Anuj communication 100%

100%

11. R.K. Puram Sector 9

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P a g e | 34
FACT SHEET City : Delhi (south) Zone : R.K. Puram SubZone: Sector 9 CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenur Generated from All Cafes Total Revenur Generated from Iway Percentage revenue of Sify Iway Café Names Manish Cyber Café True net Café Total Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone Numbers 2 0 9 0 1290 0 0% No of PCs 6 3 9 POTENTIAL DATA Details No. Of Schools and Colleges Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area Internet Browsers in Café Daily Planned Market Share of Sify Revenue 780 510 1290 Numbers

0%

0 0 0 0

PCDis tribution
33% 67% True net Café Manish Cyber Café 40%

R evenue
Manish Cyber Café 60% True net Café

R. K. Puram is divided into a total of thirteen sectors. All the sectors have the same infrastructural layout. These sectors are fully residential colonies. All the sectors have central D.D.A. markets that consist of small ‘kirana’ stores. The markets were small and congested and no expansion is suggested in these areas.

12. Satya Nikaetan

Northern Institute of Integrated Learning and Management Centre of Management Studies

Market Mapping Potential for Sify I-Ways

P a g e | 35
FACT SHEET City : Delhi (south) Zone : Satya Niketan SubZone: Satya Niketan CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenur Generated from All Cafes Total Revenur Generated from Iway Percentage revenue of Sify Iway Café Names Hariom Cyberia Cyber Point Cyber Point Rawat Cyber Café E-zone Cyber Café Internet World Fixed point Cyber Café Cyber Palace Total Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone

Numbers 8 2 74 0 10640 0 0% No of PCs 12 6 10 10 10 8 10 8 74

POTENTIAL DATA Details No. Of Schools and Colleges Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area Internet Browsers in Café Daily Planned Market Share of Sify Revenue 2400 1500 1500 1200 1100 640 1500 800 10640

Numbers

32%

5 50 5000 5000

P D tribution C is
14% 11% 14% 13% 11% 16% 8% 13%

HariomCyberia Cyber Point Cyber Point Rawat Cyber Café E-zone Cyber Café Internet World Fixed point Cyber Café Cyber Palace

R evenue
14% 6% 10% 11% 14% 8%
HariomCyberia

23% 14%

Cyber Point Cyber Point Rawat Cyber Café E-zone Cyber Café Internet World Fixed point Cyber Café Cyber Palace

This is a residential cum commercial area with a lot of hostels and P.G. facilities, especially for girls. This is just opposite to Venkateshwara College and near by Delhi south campus. There is a government college adjacent to this locality. There is a huge scope for cyber cafes, around 8 cyber café are there in the area. Because of near by south campus area there is a huge inflow of student in the area.

13. Mehraulli main market

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Market Mapping Potential for Sify I-Ways

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FACT SHEET City : Delhi (south) Zone : Mehraulli SubZone: Mehraulli Main Market CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenur Generated from All Cafes Total Revenur Generated from Iway Percentage revenue of Sify Iway Café Names Bakshi Cyber café Vikas Cyber café Cyber Zone Total Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone

Numbers 3 1 23 0 2920 0 0% No of PCs 6 4 13 23

POTENTIAL DATA Details No. Of Schools and Colleges Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area Internet Browsers in Café Daily Planned Market Share of Sify Revenue 1020 600 1300 2920

Numbers

41%

2 20 2000 2000

PCDis tribution
26% 57% 17% Bakshi Cyber café 44% Vikas Cyber café

R evenue
35% Bakshi Cyber café

21%

Vikas Cyber café

Cyber Z one

Cyber Z one

This is a market very much congested seems to be like a big market near about 1000 shops more of general store and cloth shops. Already one I-way is there still one could be open because of the potential of the market. Due to the walk-ins of the customers in the area one more I-way could be proposed and opened in that area.

14. Mehraulli Lado Sarai

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Market Mapping Potential for Sify I-Ways

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FACT SHEET City : Delhi (south) Zone : Mehraulli SubZone: Lado Sarai CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenur Generated from All Cafes Total Revenur Generated from Iway Percentage revenue of Sify Iway Café Names Star Cyber Café Cyber Café S.K. network Cyber Café Internet Café E-intelligence and solutions Total Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone

Numbers 5 0 41 0 4050 0 0% No of PCs 10 7 6 6 12 41

POTENTIAL DATA Details No. Of Schools and Colleges Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area Internet Browsers in Café Daily Planned Market Share of Sify Revenue 1000 350 600 1020 1080 4050

Numbers

43%

3 30 3000 3000

PCDis tribution
29% 15% 24% 17% 15%

Star Cyber Café Cyber Café S.K. network Cyber Café Internet Café E-intelligence and solutions 27%

R evenue
Star Cyber Café 25% 8% 25% 15% S.K. network Cyber Café Internet Café E-intelligence and solutions Cyber Café

This is a market where we have seen more than 5 café but no I- ways. Market is having a expected revenue of about 5000 but we could not find even a single I-ways so 3 I-way could be proposed in this area.

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Market Mapping Potential for Sify I-Ways

P a g e | 38 15. R.K. puram Munirka
FACT SHEET City : Delhi (south) Zone : R. K. Puram SubZone: Munirka CURRENT DATA Details Total No. Of Existing Cafes in that Area in that Area Total No. Of P.C. in that Area No. Of P.C. in Total Revenur Generated from All Cafes Total Revenur Generated from Iway Percentage revenue of Sify Iway Café Names Network cyber services Speed I way cyber café Bharat cyber café Fast world cyber café Rush Inn Cyber café No Limits Cyber Café Abhishek Cyber café Raju Cyber Café Sangam Cyber Café Super Cyber Café Amit Cyber Café Pannu Cyber Café BGN cyber Café Cyber World Hind Cyber café Friends Cyber Café Jet Cyber Café Cyber Zone Suraj Cyber Zone Reliable Cyber Café Speed point Cyber Café Total Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone Numbers 21 0 237 0 23235 0 0% No of PCs 6 10 10 11 9 9 7 9 8 16 12 20 20 15 20 13 9 7 8 10 8 237 POTENTIAL DATA Details No. Of Schools and Colleges Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area Internet Browsers in Café Daily Planned Market Share of Sify Revenue 960 1000 800 1100 765 900 1050 630 1200 2400 1200 1600 1200 2700 1600 780 630 560 560 800 800 23235 Numbers

21%

6 60 6000 6000

Northern Institute of Integrated Learning and Management Centre of Management Studies

Market Mapping Potential for Sify I-Ways

P a g e | 39

Nothing more could be said about this area. The facts itself are saying the whole story. More than 20 cyber café are there generating a daily revenue of near about 20000. It is not a side business in that market. It is a main business in this market. So we proposed launching of I ways in a phased manner. To begin with we should take a target of 6 I ways, but after that we should revise our target after 6 months and should try to get our number to 10 in that area

Northern Institute of Integrated Learning and Management Centre of Management Studies

Market Mapping Potential for Sify I-Ways

P a g e | 40

16. Vasant Vihar C-block market

FACT SHEET City : Delhi(south) Zone : Vasant vihar SubZone: C-Block Market CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenur Generated from All Cafes Total Revenur Generated from Iway Percentage revenue of Sify Iway Café Names GLOBAL INTERPRISE Total Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone

Numbers 1 0 5 0 1000 0 0% No of PCs 5 5

POTENTIAL DATA Details No. Of Schools and Colleges Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area Internet Browsers in Café Daily Planned Market Share of Sify Revenue 1000 1000

Numbers 1

1 0%

0 0 0 0

PCDis tribution

R evenue

GLOBAL INTERPRISE 100% 100%

GLOBAL INTERPRISE

SALIENT FEATURES PVR Priya Cinema

Area with very posh market and there is already a I-way. And if we see other area of vasant vihar it is full of embassy and it is a posh colony. The I-ways already there have discontinued its business over there. In this zone we have already one cyber café generating revenue of near about 1000 rupees. So no proposal of I-way in that market.

Northern Institute of Integrated Learning and Management Centre of Management Studies

Market Mapping Potential for Sify I-Ways

P a g e | 41

17. Kalkaji Govind puri
FACT SHEET City : Delhi(south) Zone : kalkaji SubZone: Govindpuri CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenur Generated from All Cafes Total Revenur Generated from Iway Percentage revenue of Sify Iway Café Names Cyber Cafe AMBEY COMMUNICATION AVR CYBER CAFÉ WADHWA TELECOM CENTER Cyber Cafe SAI CYBER CAFÉ Total Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone

Numbers 6 0 52 0 5210 0 0% No of PCs 14 5 3 5 15 10 52

POTENTIAL DATA Details No. Of Schools and Colleges Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area Internet Browsers in Café Daily Planned Market Share of Sify Revenue 1000 500 210 750 2250 500 5210

Numbers 1 1500

37%

3 30 3000 3000

PCDis tribution
19% 29% 10% 27% 9%

Cyber Cafe AMBEY COMMUNICATION AVR CYBER CAFÉ WADHWA TELECOM CENTER Cyber Cafe SAI CYBER CAFÉ 10% 43%

R evenue
19% 10% 4% 14%

Cyber Cafe AMBEY COMMUNICATION AVR CYBER CAFÉ WADHWA TELECOM CENTER Cyber Cafe SAI CYBER CAFÉ

6%

SALIENT FEATURES ACHARYA NARENDRA DEV COLLEGE

It’s a very local market with near about 17 streets. In this market we have almost shops of every kind. This is an area where we have schools and colleges in near locations. On the basis of student inflows in these location and the revenue existing cyber café’s are earning we can suggest 3 I-ways in these locations.

Northern Institute of Integrated Learning and Management Centre of Management Studies

Market Mapping Potential for Sify I-Ways

P a g e | 42 18. Kalkaji CR Park
FACT SHEET City : Delhi(south) Zone : kalkaji SubZone: CR Park CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenur Generated from All Cafes Total Revenur Generated from Iway Percentage revenue of Sify Iway Café Names Cyber Cafe CYBER ZONE Numbers 2 0 13 0 1600 0 0% No of PCs 5 8 13 Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone POTENTIAL DATA Details No. Of Schools and Colleges Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area Internet Browsers in Café Daily Planned Market Share of Sify Revenue 600 1000 1600 Numbers 1 1500

38%

1 10 1000 1000

PCDis tribution
38% 62% Cyber Cafe 63%

R evenue
37% Cyber Cafe

CYBER Z ONE

CYBER Z ONE

SALIENT FEATURES Desh Bandhu College

C.R. Park is a posh colony. In this we have small DDA markets in which we have small cyber café’s and other shops. In this zone we have only 2 cyber café generating 1600 rupees in total. So on the basis of this we can propose a I-way in this area because of nearby residential colony.

Northern Institute of Integrated Learning and Management Centre of Management Studies

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P a g e | 43

19. Vasant Kunj Masood pur
FACT SHEET City : Delhi(south) Zone : Vasant kunj SubZone: Masoodpur CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenur Generated from All Cafes Total Revenur Generated from Iway Percentage revenue of Sify Iway Café Names Cyber Cafe MICRO WORLD COMMUNICATION KAIZEN INTERNET Total

Numbers 3 0 30 0 5300 0 0% No of PCs 5 9 16 30

POTENTIAL DATA Details No. Of Schools and Colleges Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area Internet Browsers in Café Daily Planned Market Share of Sify Revenue 1300 2000 2000 5300

Numbers

16%

Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone

1 10 1000 1000

PCDis tribution
17% 53% 30% Cyber Cafe 38% MICRO WORLD COMMUNICATION KAIZ INTERNET EN

R evenue
24% Cyber Cafe

38%

MICRO WORLD COMMUNICATION KAIZ INTERNET EN

In the total vasant kunj we have only 1 big market on the name of Massod pur. Rest we have small DDA markets. In which we could not find even a single café. But in the area of Massod pur we are being able to find 3 cyber café generating revenue near about 5300. But these cyber café generate more of there revenue by international tele calling. So on the basis of this we can suggest one I-way in this area.

Northern Institute of Integrated Learning and Management Centre of Management Studies

Market Mapping Potential for Sify I-Ways

P a g e | 44 20. Greater Kailash Kailash Colony
FACT SHEET City : Delhi(south) Zone : Greater Kailash SubZone: Kailash Colony CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenur Generated from All Cafes Total Revenur Generated from Iway Percentage revenue of Sify Iway Café Names VERONICA

Numbers 1 0 7 0 900 0 0% No of PCs 7 7

POTENTIAL DATA Details No. Of Schools and Colleges Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area Internet Browsers in Café Daily Planned Market Share of Sify Revenue 900 900

Numbers

53%

Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone

1 10 1000 1000

PCDis tribution

R evenue

VERONICA 100% 100%

VERONICA

It is a market in which we have only one cyber café in the area. But we have a huge inflow of students in the area because of coaching centre in the area. And also in this market we have huge walk-ins in the market. So in this market also we can have a I-way to utilize the market potential of this area.

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P a g e | 45

21. Greater Kailash M Block
FACT SHEET City : Delhi(south) Zone : Greater Kailash SubZone: M Block CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenur Generated from All Cafes Total Revenur Generated from Iway Percentage revenue of Sify Iway Café Names M5 INTERNET CAFÉ

Numbers 1 0 6 0 780 0 0% No of PCs 6 6

POTENTIAL DATA Details No. Of Schools and Colleges Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area Internet Browsers in Café Daily Planned Market Share of Sify Revenue 780 780

Numbers

56%

Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone

1 10 1000 1000

PCDis tribution

R evenue

100%

M5 INTERNET CAFÉ 100%

M5 INTERNET CAFÉ

M block market is a small market in which we have few expensive shops in which it is hard to open a new cyber café. In order to tap this market we have to convert existing Café into a I-way. And this market has a huge potential if a I-ways could be opened in this area.

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P a g e | 46 22.Kalkaji Nehru Palace
FACT SHEET City : Delhi(south) Zone : kalkaji SubZone: Nehru Place CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenur Generated from All Cafes Total Revenur Generated from Iway Percentage revenue of Sify Iway Café Names INTERNET JUNCTION SAISPARSH REPROGRAPHIA

Numbers 2 0 16 0 3675 0 0% No of PCs 10 6 16

POTENTIAL DATA Details No. Of Schools and Colleges Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area Internet Browsers in Café Daily Planned Market Share of Sify Revenue 1500 2175 3675

Numbers 1

21%

Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone

1 10 1000 1000

PCDis tribution
38% 62% INTERNET JUNCTION 59%

R evenue
41% INTERNET JUNCTION

SAISPARSH REPROGRAPHIA

SAISPARSH REPROGRAPHIA

SALIENT FEATURES Nehru Shopping Complex

It’s a Big PC hardware software market. In nearby location we have offices of big companies. Also it’s a very crowded market with only 2 cyber cafes in the area bringing the market potential to 3600 rupees. On the basis of customers walk-ins we can suggest a I-way in this area.

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P a g e | 47

23. Kalkaji main market
FACT SHEET City : Delhi(south) Zone : kalkaji SubZone: Main Market CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenur Generated from All Cafes Total Revenur Generated from Iway Percentage revenue of Sify Iway Café Names BHARAT COMMUNICATION KALKAJI COMMUNICATION JMD FASTEST CAFÉ N.S. COMUNICATION BELA CYBER CAFÉ CYBER WORLD COMPUTER PARADISE DESTINY INTERNET CAFÉ Total

Numbers 9 0 81 0 12200 0 0% No of PCs 3 7 15 18 3 13 9 7 6 81

POTENTIAL DATA Details No. Of Schools and Colleges Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area Internet Browsers in Café Daily Planned Market Share of Sify Revenue 250 1000 3500 3000 300 1300 900 750 1200 12200

Numbers 1 1500

25%

Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone

4 40 4000 4000

PCDis tribution
BHARAT COMMUNICATION

R evenue
7% 2% 8% 6% 10% 29% 25% 11% 2%

BHARAT COMMUNICATION KALKAJI COMMUNICATION JMD FASTEST CAFÉ N.S. COMUNICATION BELA CYBER CAFÉ CYBER WORLD COMPUTERPARADISE DESTINY INTERNET CAFÉ

9% 7% 4% 9% 11% 16% 4% 22% 18%

KALKAJI COMMUNICATION JMD FASTEST CAFÉ N.S. COMUNICATION BELA CYBER CAFÉ CYBER WORLD COMPUTERPARADISE DESTINY INTERNET CAFÉ

SALIENT FEATURES Desh Bandhu College

If we see the Kalkaji main market it’s full of potential because of the location of the area and customer walk-ins in the area. In this area we have near about 9 cafes generating revenue of 12000. So in this area we will propose 4 I-ways so that we can tap the market.

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P a g e | 48

24. South Extension 1
City:South Delhi Zone :South Extension SubZone: 1 CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenur Generated from All Cafes Total Revenur Generated from Iway Percentage revenue of Sify Iway Café Names Taslim Cyber Zone Cyber World Kotla Comuters Dotcom Cyber Café Net Solutions Cyber Vatika e.net Cyber Café Cyber Savvy Zamil cyber café Universal Computer Centre Urvi Enterprize Cyber Cafe Total Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone 12 120 12000 12000 Numbers 12 0 108 0 12880 0 0% No of PCs 10 5 10 8 9 6 15 6 10 9 8 12 108 POTENTIAL DATA Details No. Of Schools and Colleges Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area Internet Browsers in Café Daily Planned Market Share of Sify Revenue per PC 140 80 120 80 140 90 140 60 150 120 90 140 1350 Numbers 0 0 0 0 0 0 48% TOTAL REVENUE 1400 400 1200 640 1260 540 2100 360 1500 1080 720 1680 12880

PCDis tributionCyber Zone Taslim
8% 7% 11% 9% 5% 9% 9% Dotcom Cyber Café 8% Net Solutions Cyber Vatika 8%
e.net Cyber Café Cyber Savvy Z amil cyber café Universal Computer Centre Urvi Enterprize Cyber Cafe Cyber World Kotla Comuters

R evenue TaslimCyber Zone
6% 8% 12% 3% 16% 4% 13% 11% 3% 9% 5%
Cyber World Kotla Comuters Dotcom Cyber Café Net Solutions e.net Cyber Café Cyber Savvy Z amil cyber café Universal Computer Centre Urvi Enterprize Cyber Cafe

6%

14%

6%

10% Cyber Vatika

This is a semi posh market in which we have around 12 cyber café. In this market we have potential of around 13000. In this area we have big showrooms. On the basis of revenue we can suggest around 12 I-ways in this location. Near to this market we have small institute like NIIT. So this market has a great potential we need to be tapped.

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P a g e | 49

25. South Extension 2
City:South Delhi Zone :South Extension SubZone: 2 CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenur Generated from All Cafes Total Revenur Generated from Iway Percentage revenue of Sify Iway Café Names Cyber Space PVM Orion Computers Dream Search Vijay Cyber Café Cyber Link Cyber Cafe Batra Infotech Cyber Planet Total Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone 5 50 5000 6000 Numbers 9 1 69 10 6170 1000 14% No of PCs 5 6 9 7 6 7 10 11 8 69 POTENTIAL DATA Details No. Of Schools and Colleges Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area Internet Browsers in Café Daily Planned Market Share of Sify Revenue per PC 60 100 80 70 80 80 120 100 90 780 Numbers 0 0 0 0 0 0 49% TOTAL REVENUE 300 600 720 490 480 560 1200 1100 720 6170

P Dis C tribution Space Cyber
12% 16% 14% 10% 7% 9% 13% 10% 9%
PVM Orion Computers Dream Search Vijay Cyber Café Cyber Link Cyber Cafe Batra Infotech Cyber Planet

R evenue
12% 18% 19% 5% 10% 11% 8% 9% 8%

Cyber Space PVM Orion Computers Dream Search Vijay Cyber Café Cyber Link Cyber Cafe Batra Infotech Cyber Planet

This market is also similar to south extension 1 market. In this we have 9 cyber cafes generating revenue of 6170. So to tap this market of we are proposing 5 I-way in this area to tap this market

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P a g e | 50

26. Lajpat Nagar 1
City:South Delhi Zone :Lajpat Nagar SubZone: 1 CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenur Generated from All Cafes Total Revenur Generated from Iway Percentage revenue of Sify Iway Café Names Jaya Cyber Café Wepro System Cyber Cafe ZAP 2 ZAP Shankar S.S.Communications Total Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone 3 30 3000 4000 Numbers 7 1 55 10 4110 1000 20% No of PCs 13 9 8 12 8 2 3 55 POTENTIAL DATA Details No. Of Schools and Colleges Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area Internet Browsers in Café Daily Planned Market Share of Sify Revenue per PC 70 60 80 100 60 50 80 500 Numbers 0 0 0 0 0 0 49% TOTAL REVENUE 910 540 640 1200 480 100 240 4110

P Dis C tribution
15% 22% 14% 4%5% 24% 16%

Jaya Cyber Café Wepro System Cyber Cafe Z 2 AP Z AP Shankar S.S.Communications

R evenue
12% 29% 2%6% 22% 13% 16%

Jaya Cyber Café Wepro System Cyber Cafe Z 2 AP Z AP Shankar S.S.Communications

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P a g e | 51

27. Lajpat Nagar 2
City:South Delhi Zone :Lajpat Nagar SubZone: 2 CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenur Generated from All Cafes Total Revenur Generated from Iway Percentage revenue of Sify Iway Café Names Sarkaria Cyber Café NETLAB Web World Total Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone 0 0 0 1000 Numbers 3 1 13 10 1220 1000 45% No of PCs 4 2 7 13 POTENTIAL DATA Details Numbers No. Of Schools and Colleges 0 Hype Locations 0 Daily Student inflow in that Area 0 No. Of good Res. Complex & Households 0 No. Of Hospitals/ Nursing Homes in that Area 0 Internet Browsers in Café Daily 0 Planned Market Share of Sify 45% Revenue per PC 60 70 120 250 TOTAL REVENUE 240 140 840 1220

PCD tribution is
31% 54% 15%
NETLAB Sarkaria Cyber Café

R evenue
20% 11% 69%
NETLAB Sarkaria Cyber Café

Web World

Web World

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P a g e | 52

28. Lajpat Nagar 4
City:South Delhi Zone :Lajpat Nagar SubZone: 4 CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenur Generated from All Cafes Total Revenur Generated from Iway Percentage revenue of Sify Iway Café Names Khosla Associates Kool Cyber Alfa Technology Cyber Cafe Total Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone 0 0 0 1000 Numbers 4 2 27 10 2170 1000 32% No of PCs 8 4 9 6 27 POTENTIAL DATA Details No. Of Schools and Colleges Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area Internet Browsers in Café Daily Planned Market Share of Sify Revenue per PC 100 80 70 70 320 Numbers 0 0 0 0 0 0 32% TOTAL REVENUE 800 320 630 420 2170

PCDis tribution
Khosla Associates

R evenue
19%
Khosla Associates

22%

30%
Kool Cyber

37%
Kool Cyber

33%

15%
Alfa Technology

29% 15%

Alfa Technology

Cyber Cafe

Cyber Cafe

This is the area in which 4 markets have similarity in nature. The only attraction of these areas is the central market. In these areas we have several government and private schools as well. In all these markets we have 14 cyber cafes in total. Total propose I-way in these areas are 3.

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P a g e | 53

29. Sarojni Nagar Laxmi Bai Nagar
FACT SHEET City : South Delhi Zone : Sarojini Nagar SubZone: Laxmi Bai Nagar CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenue Generated from All Cafes Total Revenue Generated from Iway Percentage revenue of Sify Iway Café Names Cyber Point Total Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone

Numbers 1 0 7 0 1000 0 0% No of PCs 7 7

POTENTIAL DATA Details No. Of Schools and Colleges Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area Internet Browsers in Café Daily Planned Market Share of Sify Revenue 1000 1000

Numbers 1 0 Moderate Moderate 0 60 50%

1 10 1000 1000

PCDis tribution
Cyber Point 100%

R evenue

100%

Cyber Point

SALIENT FEATURES Residential Area High Tourist Inflow

This is situated on the right of ring road when moving towards Dhaula Kuan. It’s a highly residential locality with hardly any commercial place. It has a central DDA market with many small shops. It has a post office on the inner side. There is a big women hostel behind this locality.

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P a g e | 54

30. R.K. Puram Safdurjung Enclave
FACT SHEET City : South Delhi Zone : RK Puram SubZone: Safdurjung Enclave CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenue Generated from All Cafes Total Revenue Generated from Iway Percentage revenue of Sify Iway Café Names Dimensions Telecomhut Cyber World Akia Cyber Total Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone

Numbers 4 0 29 0 2000 0 0% No of PCs 8 12 4 5 29

POTENTIAL DATA Details No. Of Schools and Colleges Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area Internet Browsers in Café Daily Planned Market Share of Sify Revenue 900 600 400 100 2000

Numbers 2 2 Many Moderate 2 120 33%

1 10 1000 1000

PCDis tribution
17% 14% 41% 28%

Dimensions Telecomhut Cyber World Akia Cyber

20%

5%

R evenue
Dimensions 45% Telecomhut

30% Cyber World Akia Cyber

SALIENT FEATURES Two Café Coffee Days Two Shopping Centres Residential Area

This area is a residential in nature where we have 4 cyber café and along with 2 schools. Also this area is ensuring inflows of many students in this area. This area is ensuring daily revenue of 2000. So on the basis of our calculation we are suggesting one I way in this area

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P a g e | 55

31. INA Kidwai Nagar
FACT SHEET City : South Delhi Zone : INA SubZone: Kidwai Nagar CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenue Generated from All Cafes Total Revenue Generated from Iway Percentage revenue of Sify Iway Café Names Carrieers Commercial Instt Total Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone

Numbers 1 0 7 0 150 0 0% No of PCs 7 7

POTENTIAL DATA Details No. Of Schools and Colleges Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area Internet Browsers in Café Daily Planned Market Share of Sify Revenue 150 150

Numbers 1 2 High Moderate 0 10 87%

1 10 1000 1000

PCDis tribution
Carrieers Commercial Instt

R evenue
Carrieers Commercial Instt

100%

100%

SALIENT FEATURES Residential Area

Delhi Hatt

This is a totally different area situated near lakshmi Bai Nagar with no scope for

cyber cafes as there are no potential customers there. It has CPWD enquiry office nearby and is close to Sarojini Nagar Bus terminal. Kidwai Nagar West It’s a fully residential area and has INA market nearby.

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P a g e | 56

32. INA Market
FACT SHEET City : South Delhi Zone : INA SubZone: INA Market CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenue Generated from All Cafes Total Revenue Generated from Iway Percentage revenue of Sify Iway Café Names Ankit Printers Total Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone

Numbers 1 0 5 0

POTENTIAL DATA Details No. Of Schools and Colleges Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area 0 Internet Browsers in Café Daily #DIV/0! Planned Market Share of Sify Revenue

Numbers 1 2 Moderate Moderate 0 100%

No of PCs 5 5

0

1 10 1000 1000

PCDis tribution
Ankit Printers 100%

0%

R evenue

Ankit Printers

SALIENT FEATURES INA Market itself Delhi Haat High tourist inflow

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P a g e | 57

33. Maharani Bagh Bhogal
FACT SHEET City : New Delhi Zone : Maharani Bagh SubZone: Bhogal Main market CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenur Generated from All Cafes Total Revenur Generated from Iway Percentage revenue of Sify Iway Café Names Max Cyber Café Cybernet Softnet Ozone Cyber Café Total Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone

Numbers 4 0 50 0 6000 0 0% No of PCs 15 13 15 7 50

POTENTIAL DATA Details No. Of Schools and Colleges Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area Internet Browsers in Café Daily Planned Market Share of Sify Revenue 2000 1600 2500 1000 7100

Numbers 3

45%

5 50 5000 5000

PCDis tribution
14% 30% 26% Softnet Ozone Cyber Café Max Cyber Café 30% Cybernet 35% 14%

R evenue
28% Max Cyber Café Cybernet 23% Softnet Ozone Cyber Café

SALIENT FEATURES SBI Oriental Bank SHOPPING CENTER

Bhogal is an area which is giving huge revenue just from 4 cyber café. In this area we have suggested 5 I ways as this is an area which can be more exploded in future

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P a g e | 58

34. Maharani Bagh Nizamuddin Basti
FACT SHEET City : New Delhi Zone:Maharani Bagh SubZone: Nizamuddin Basti CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenur Generated from All Cafes Total Revenur Generated from Iway Percentage revenue of Sify Iway Café Names Shanawaz Café Shazad Cyber café Zaki Cyber Café Golbal connection Total Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone

Numbers 4 0 27 0 3600 0 0% No of PCs 8 6 8 5 27

POTENTIAL DATA Details No. Of Schools and Colleges Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area Internet Browsers in Café Daily Planned Market Share of Sify Revenue 700 600 1500 800 3600

Numbers 0 0 1500 2 1 35 45%

3 30 3000 3000

PCDis tribution
18% 30% Shanawaz Café 30% Shazad Cyber café 22% Z Cyber Café aki Golbal connection 42% 22%

R evenue
19% 17% Shanawaz Café Shazad Cyber café Z Cyber Café aki Golbal connection

SALIENT FEATURES hotels highly tourist inflow near bus stand & railway station SBI PNB

Like Bhogal this is also a unexploded area which can be explored in future. For this purpose we have suggested 3 I ways in this area.

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P a g e | 59

35. Friends colony Taimoor Nagar
FACT SHEET City : New Delhi Zone : Friends Colony SubZone:Taimoor Nagar CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenur Generated from All Cafes Total Revenur Generated from Iway Percentage revenue of Sify Iway Café Names Internet Café Dot Net Star Café Total Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone

Numbers 3 0 21 0 2000 0 0% No of PCs 8 9 4 21

POTENTIAL DATA Details No. Of Schools and Colleges Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area Internet Browsers in Café Daily Planned Market Share of Sify Revenue 700 900 400 2000

Numbers 3 2000 3 2 50%

2 20 2000 2000

PCDis tribution
19% 38% Internet Café 20%

R evenue
35% Internet Café

43%

Dot Net

45%

Dot Net

Star Café

Star Café

SALIENT FEATURES SBI Meerabai polytechnic

Taimoor nagar is adjacent to bharat nagar. This area is known for gurudwara and is near to meera bai Polytechnic University. It consists of the average-level income group. In this area we are suggesting 3 I ways.

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P a g e | 60

36. Ashram
FACT SHEET City : New Delhi Zone : Maharani Bagh SubZone: Ahsram CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenur Generated from All Cafes Total Revenur Generated from Iway Percentage revenue of Sify Iway Café Names speedex Baba internet Café Ganga internet DHR Computer Centre Fusion Soft Total Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone

Numbers 5 0 56 0 6400 0 0% No of PCs 15 10 9 11 11 56

POTENTIAL DATA Details No. Of Schools and Colleges Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area Internet Browsers in Café Daily Planned Market Share of Sify Revenue 1500 1200 1500 1000 1200 6400

Numbers 4 1800 4 48%

6 60 6000 6000

PCDis tribution
20% 19% 16% 27% 18%

speedex Baba internet Café 16% Ganga internet 23% DHR Computer Centre Fusion Soft 19%

R evenue
23% 19% Ganga internet DHR Computer Centre Fusion Soft speedex Baba internet Café

SALIENT FEATURES hotels near bus stand & railway station

In ashram already we have 5 cyber café generating daily revenue of 6400. So we can have a potential of 6 I ways in this area. In this area money factor play an important role.

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P a g e | 61

37. New Friends colony Sarai Julena
FACT SHEET City : New delhi Zone : Friends Colony SubZone: Sarai julena CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenur Generated from All Cafes Total Revenur Generated from Iway Percentage revenue of Sify Iway Café Names Ipsa Cyber Café Rahul internet N4U laxmi Café Netplanet Sufing Total Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone

Numbers 5 1 54 0 5700 0 0% No of PCs 10 15 6 10 11 52

POTENTIAL DATA Details No. Of Schools and Colleges Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area Internet Browsers in Café Daily Planned Market Share of Sify Revenue 2000 1200 800 1500 1200 6700

Numbers 2 4000 2 2 41%

4 40 4000 4000

PCDis tribution
Ipsa Cyber Café 21% 19% 12% 19% Rahul internet 29% 22% N4U laxmi Café Netplanet Sufing 12% 18%

R evenue
Ipsa Cyber Café 30% Rahul internet 18% N4U laxmi Café Netplanet Sufing

SALIENT FEATURES hotels Hospital Shoping Comlex

It is a highly commercial location with the majority of commercial spots on the around the congested lanes.

roadside. It

also includes community center. The internal areas were semi- residential with many small shops

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P a g e | 62 38. Friends colony Bharat Nagar
FACT SHEET City : New Delhi Zone : Friends Colony SubZone: Bharat Nagar CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenur Generated from All Cafes Total Revenur Generated from Iway Percentage revenue of Sify Iway Café Names Malik Café Digital Café Total Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone

Numbers 2 0 22 0 2300 0 0% No of PCs 10 12 22

POTENTIAL DATA Details No. Of Schools and Colleges Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area Internet Browsers in Café Daily Planned Market Share of Sify Revenue 1400 900 2300

Numbers 0 1500 2 1 47%

2 20 2000 2000

PCDis tribution
55% 45% Malik Café 39%

R evenue
Malik Café 61%

Digital Café

Digital Café

SALIENT FEATURES

This place is mix of residential commercial and gow-downs. This area is populated with averagelevel income group. As we know that this area is a average level income group, which is considered to the target segment for a cyber café. So we can target to open 2 I ways in that area.

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Market Mapping Potential for Sify I-Ways

P a g e | 63 39. Okhla joga bai
FACT SHEET City : New Delhi Zone : Okhla SubZone: Jogabai CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenur Generated from All Cafes Total Revenur Generated from Iway Percentage revenue of Sify Iway Numbers 3 0 30 0 3300 0 0% No of PCs 14 8 8 30 POTENTIAL DATA Details No. Of Schools and Colleges Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area Internet Browsers in Café Daily Planned Market Share of Sify Revenue 1800 700 800 3300 Numbers 0 2 2500 2 26 48%

The hidden World Cybercafe Dot Com Malik cyber café Total Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone

3 30 3000 3000

PCDis tribution
27% 46% 27% Dot Com 21% The hidden World Cybercafe 24%

R evenue
The hidden World Cybercafe 55% Dot Com

Malik cyber café

Malik cyber café

In this area we can have a potential to open 3 I ways

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40. Okhla zakir nagar
FACT SHEET City : New Delhi Zone : Okhla SubZone: Zakir Nagar CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenur Generated from All Cafes Total Revenur Generated from Iway Percentage revenue of Sify Iway Café Names Touch Stone Communication tyyeb cyber Café Alfa Cyber Café San cyber Café Cyber zone Hashworld Total Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone

Numbers 6 0 57 0 8000 0 0% No of PCs 12 8 10 8 13 6 57

POTENTIAL DATA Details No. Of Schools and Colleges Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area Internet Browsers in Café Daily Planned Market Share of Sify Revenue 1400 1500 2000 900 1800 400 8000

Numbers 1 3000 2 43%

6 60 6000 6000

PCDis tribution
10% 23% 14% 18% 21% 14%

Touch Stone Communication tyyeb cyber Café Alfa Cyber Café San cyber Café Cyber zone Hashworld

R evenue
23% 11% 25% 5% 17% 19%

Touch Stone Communication tyyeb cyber Café Alfa Cyber Café San cyber Café Cyber zone Hashworld

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41. Okhla batla house
FACT SHEET City : New Delhi Zone : Okhla SubZone:Batla House CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenur Generated from All Cafes Total Revenur Generated from Iway Percentage revenue of Sify Iway Café Names Arshad Cyber Café Cyber Communication Azmat Café Rose Cyber café The Café B&B Computer Total Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone

Numbers 6 1 50 10 5400 1000 16% No of PCs 8 12 6 6 8 10 50

POTENTIAL DATA Details No. Of Schools and Colleges Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area Internet Browsers in Café Daily Planned Market Share of Sify Revenue 1200 1800 600 800 500 500 5400

Numbers 2 2500 2 53%

5 50 5000 6000

PCDis tribution
20% 16% 12% 12% 16% 24%

Arshad Cyber Café Cyber Communication Azmat Café Rose Cyber café The Café B&B Computer 9% 15% 11% 9%

R evenue
Arshad Cyber Café 22% Cyber Communication Azmat Café Rose Cyber café The Café B&B Computer

34%

Northern Institute of Integrated Learning and Management Centre of Management Studies

Market Mapping Potential for Sify I-Ways

P a g e | 66 42. Okhla abulfazal 2
FACT SHEET City : New Delhi Zone : OKHLA SubZone: Abulfazal 2 CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenur Generated from All Cafes Total Revenur Generated from Iway Percentage revenue of Sify Iway Café Names Nazim Café Almanama Computer Cyber World Total Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone

Numbers 3 0 26 0 3700 0 0% No of PCs 5 10 11 26

POTENTIAL DATA Details No. Of Schools and Colleges Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area Internet Browsers in Café Daily Planned Market Share of Sify Revenue 300 1200 2200 3700

Numbers

2000 1 45%

3 30 3000 3000

PCDis tribution
19% 42% 39% Almanama Computer Cyber World 60% Nazim Café

R evenue
8% Nazim Café 32% Almanama Computer

Cyber World

SALIENT FEATURES hotels ashrams highly tourist inflow near bus stand & railway station

Northern Institute of Integrated Learning and Management Centre of Management Studies

Market Mapping Potential for Sify I-Ways

P a g e | 67 43. Sarita vihar m&n block
FACT SHEET City : New Delhi Zone : Sarita Vihar SubZone: Near M&N Block CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenur Generated from All Cafes Total Revenur Generated from Iway Percentage revenue of Sify Iway Café Names Sahoo Cyber café Subash cyber café Net world cyber Café Total Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone

Numbers 3 0 21 0 4000 0 0% No of PCs 4 5 12 21

POTENTIAL DATA Details No. Of Schools and Colleges Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area Internet Browsers in Café Daily Planned Market Share of Sify Revenue 800 800 2400 4000

Numbers 1 1000

20%

1 10 1000 1000

PCDis tribution
Sahoo Cyber café 19% 57% 24% Subash cyber café 60%

R evenue
20% 20% Subash cyber café Sahoo Cyber café

Net world cyber Café

Net world cyber Café

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P a g e | 68

44. Abul fazal 1
FACT SHEET City : South Delhi Zone : OKHLA SubZone: AbulFazal2 CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenur Generated from All Cafes Total Revenur Generated from Iway Percentage revenue of Sify Iway Café Names Muqueem Café Total Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone

Numbers 1 0 8 0 700 0 0% No of PCs 8 8

POTENTIAL DATA Details No. Of Schools and Colleges Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area Internet Browsers in Café Daily Planned Market Share of Sify Revenue 700 700

Numbers

0%

0 0 0 0

PCDis tribution

R evenue

100%

Muqueem Café

100%

Muqueem Café

Northern Institute of Integrated Learning and Management Centre of Management Studies

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45. Okhla Tughlkabad
FACT SHEET City : New Delhi Zone :Okhala SubZone:Tuglakabad CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenur Generated from All Cafes Total Revenur Generated from Iway Percentage revenue of Sify Iway Café Names P G cyber Café Sana Café Giri Cyber café Ritin Café Total Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone

Numbers 4 0 26 0 2800 0 0% No of PCs 4 8 8 6 26

POTENTIAL DATA Details No. Of Schools and Colleges Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area Internet Browsers in Café Daily Planned Market Share of Sify Revenue 500 900 600 800 2800

Numbers 4 3 1500 800 2 20 42%

2 20 2000 2000

PCDis tribution
23% 15% 31% 31% Giri Cyber café Ritin Café P G cyber Café Sana Café 21% 29%

R evenue
18% P G cyber Café Sana Café Giri Cyber café Ritin Café

32%

Northern Institute of Integrated Learning and Management Centre of Management Studies

Market Mapping Potential for Sify I-Ways

P a g e | 70 46. Sarita vihar Madanpur khadar
FACT SHEET City : New Delhi Zone : Sarita Vihar SubZone:Madanpur Khadar CURRENT DATA Details Total No. Of Existing Cafes in that Area Iways in that Area Total No. Of P.C. in that Area No. Of P.C. in Iway Total Revenur Generated from All Cafes Total Revenur Generated from Iway Percentage revenue of Sify Iway Café Names Sunny cyber café N.S,Cybercafe Master compute café Anil Café Cynet Oxford Cyber café Mediapoint Cybercafe Total Sify Plan No. of Iways to Add in that Area No. Of P.C. to Add in that Area Revenue Target from New Iway Per Day Total planned revenue from Subzone

Numbers 7 0 45 0 4700 0 0% No of PCs 8 11 7 5 6 4 4 45

POTENTIAL DATA Details No. Of Schools and Colleges Hype Locations Daily Student inflow in that Area No. Of good Res. Complex & Households No. Of Hospitals/ Nursing Homes in that Area Internet Browsers in Café Daily Planned Market Share of Sify Revenue 1000 300 700 800 500 800 600 4700

Numbers

46%

4 40 4000 4000

PCDis tribution
9% 13% 11% 16% 9% 18% 24%

Sunny cyber café N.S,Cybercafe Master compute café Anil Café Cynet Oxford Cyber café 13% 17% 11% 17%

R evenue
Sunny cyber café 21% 6% 15% N.S,Cybercafe Master compute café Anil Café Cynet Oxford Cyber café Mediapoint Cybercafe

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Market Mapping Sheet Sub zone Wise
SubZone No of Existin g Cafes 2 0 0 0 5 10 0 0 0 0 0 0 0 1 5 0 1 5 3 11 6 21 2 1 Tota l PC’s 18 0 0 0 Total Revenue/da y Propose d I-ways Existin g Iways 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 1 0 0 1 1 0 0 0 0 Balance Market Potenti al 1 1 0 0 0 4 0 0 0 0 0 0 0 0 1 0 1 3 1 4 2 6 0 1

J Block Market PVR Saket HauzRani Market Press Enclave Main Market Khirki Extension Shivalik Market Gitanjli Market Nav Jeevan Vihar Mohan Singh Market Panchsheel Enclave Panchsheel Park Soami Nagar Savitri Nagar Chirag Delhi Sheikh Sarai Ph-I Sheikh Sarai Ph-II LADO SARAI MEHRAULI MAIN MARKET KATWARIA SARAI BER SARAI MUNIRKA MARKET SECTOR 7 SECTOR 9 SECTOR 3 SECTOR 12 SECTOR 6 SECTOR 8

Saket 3000 0 0 0 Malviya Nagar 24 2330 89 6825 0 0 0 0 0 0 0 0 0 0 0 5 26 0 6 41 23 Panchsheel 0 0 0 350 2325 0 450 Mehrauli 4050 2920

1 1 0 0 1 4 0 0 0 0 0 0 0 0 1 0 1 3 2

Qutab Institutional Area 134 15650 5 52 4200 2 237 9 10 R K Puram 23235 1290 2000 6 0 1

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P a g e | 72 SubZone No of Existin g Cafes 4 Tota l PC’s 29 Total Revenue/da y 2000 Propose d I-ways 1 Existin g Iways 0 Balance Market Potenti al 1

SECTOR 1 Moti Bagh Safdarjung Enclave Satya Niketan South Campus C Block Masood Pur Govindpuri Main Market CR Park Nehru Place M Block Kailash Colony Market INA Market Kidwai Nagar Gurudwara Market Nirula's Market Aiims Market Uphaar Market M Block Market Naoroji Nagar Laxmi bai Nagar Main Market Mohammadpur Bikajikama Place Netaji Nagar MainRoad Market Yeshwant Complex SDA Market Green Park Main

8 0 1 3 6 9 2 2 1 1 1 1 1 -

74 0 0 30 52 81 13 16 6 7 5 7 7 -

10640 0 Vasant Vihar 5 Vasant Kunj 5300 Kalkaji 5210 12200 1600 3675 GK 780 900 INA 150 Yusuf Sarai Sarojini Nagar 1000 Green Park -

5 0 1000 1 3 4 1 1 1 1

2 0 0 0 0 0 0 0 0 0

3 0 0 1 3 4 1 1 1 1

1 1 -

0 0 -

1 1 -

Northern Institute of Integrated Learning and Management Centre of Management Studies

Market Mapping Potential for Sify I-Ways

P a g e | 73 SubZone No of Existin g Cafes Tota l PC’s Total Revenue/da y Propose d I-ways Existin g Iways Balance Market Potenti al -

Market Aurobindo Place Hauz Khas Village

-

South Extension Ph-I South Extension Ph-II Lajpat Nagar I Lajpat Nagar II Lajpat Nagar 4 Nizammudin Bhogal Market Ashram Taimoor Nagar Bharat Nagar Saray Julena Jakir Nagar Joga Bai Batla House Abul Fajal 1 Abul Fajal 2 Tughlakabad Extn Madanpur Khadar M & N Block

12 9 7 3 4 4 4 5 3 2 5 6 3 6 3 1 4 7 3

South Extension 108 12880 12 69 55 13 27 27 50 56 21 22 54 57 30 50 26 8 26 45 21 6170 Lajpat Nagar 4110 1220 2170 Maharani Bag 3600 6000 6400 Friends Colony 2000 2300 5700 Okhla 8000 3300 5400 3700 700 2800 Sarita Vihar 4700 4000 5 3 1 2 3 5 6 2 2 4 6 3 5 3 0 1 4 1

0 1 1 1 2 0 0 0 0 0 1 0 0 1 0 0 0 0 0

12 4 2 0 0 3 5 6 2 2 3 6 3 4 3 0 1 4 1

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Total Summary of the Data
Comput er Trainin g Centre Telec om Deale r Compu ter Dealer Bi g PC O Gues t Hous e E mpt y Sho ps Hype Locatio ns Big Shop s Prope rty Deale r O ther s

Chirag Delhi Saket J Block Khirki Extn Khirki Village Malviya Nagar main market Savitri nagar Hauzrani market Shivalik market Sheikh sarai Ber sarai Katwaria sarai Rkp sector1 Munirka Sector12 Sector6 RKP sector9 Sector8 Satya niketan Ladoo sarai Mehraulli main market Gk 1 Vasant vihar c and a block G.K. 2 C.R. park 1 1 1 1 2 7 9 2 1 6 4 6 3

1 1

1 15 2 1 3 1 12 2 2 13 13 1

1 0 7 1 0 28 1 5 7 9 3 7 7 2 16 2 3 1 0 2 0 2 4 4 7 6 10 10

1 4

1

3 1 6 3 5 1

6

10 1 3 6

3 1 2 1 1 3 2 1 5 8 6 1 3 6

9 3 5 2 5

1 2

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P a g e | 75
Vasant kunj Govind puri Kailash colony M block market Kishan garh vasant kunj Kalkaji main market Massod pur Nehru palace Lajpat nagar 1 Lajpat nagar 2 Lajpat nagar 4 South extn. 1 South extn. 2 Inamarket Laxmi bai nagar 1 Green park Sda market Kidwai nagar Aiims market Gurudwara market Sarojni nagar Safdurjung Yusuf sarai Safdurjung Abul fazal 1 Abul fazal 2 Abul fazal 3 Ashram Batla house Bharat nagar Bhogal Janta flat sarita vihar Joga bal(okhla) Madanpur Khadar Nizamuddin Sarai jullena Taimur nagar 1 2 1 1 1 1 4 2 2 1 2 5 1 1 1 3 1 1 1 9 3 4 1 3 1 1 18 10 9 1 1 1 6 1 2 1 5 2 1 4 1 1 1 2 2 2 1 2 1 3 5 1 4 1 2 6 1 2 1 11 7 3 7 7 9 2 0 0 11 0 1 2 4 3 22 24 0 0 0 0 0 0 0 0 0 0 0 0 0 0 23 10 3 25 0 2 1 1 1 2 1 1 3 3 1 2 1 6 19 1 28 8

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Tughlkabad Zakir nagar Sarita vihar Kilokri 1 2 2 2 2 0 17 13

CONCLUSIONS & RECOMMENDATIONS

Sify should contact the government officials and try to open Sify I-Ways at the public places like Railway Stations, Airports, Metro Stations, and Bus Stands. Here exist a very good potential for new Sify I-Ways.

Sify should collaborate with various high school and colleges to open Sify I-Ways at campuses as student community can be greatly benefited.

Sify should advertise more like more displays and it must make aware that what are the benefits customers can get when they come to a Sify I-Way rather than a local cyber café.

Currently Sify is using a flat rate for all its Sify I-Ways. This model needs to be reconsidered. Our recommendation is that Sify should charge depending on the area the IWay is operating. If it’s a student majority area and the local cyber café is offering lower rates then it’s very difficult for the Sify to generate revenue. So they must charge depending on the area they are operating.

Sify should introduce some promotion schemes. Like for first time SIfy I-Way users there can be a scheme so that people get to start using I-Ways. Also on a continuous basis for regular customers also some schemes should be launched so that they continuously use IWays

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ANNEXURES
QUESTIONNAIRE

Dear Sir/ Madam, I request you to kindly spend a few minutes of your valuable time in filling up this questionnaire.

Thank you.

1. Basic Details: Name of the owner: _____________________________________________________________ Name of the browsing center:______________________________________________________ Address:

Pin Code Ph no.

E- Mail ID:

Started operation on: Date Month Year

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2. Physical Area: Total carpet area Sq. feet

LANDMARK (TO LOCATE): 1. Location: Residential/ Commercial/ Mixed location

Particula rs Gr. floor I/ II Floor III/ IV Floor

Road facing

Side Entranc e

Rear Entranc e

In a comm. comple x

Are there any school / college nearby? ( ) No ( ) Yes If yes, please mention the names

______________________________________________________________________

Air conditioning ( ) No ( ) Yes If yes, mention brand and tonnage

3. Hardware Configuration:

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Connectivity: ( ) Leased Line _______ KBPS ( ) ISDN _________KB PS

( ) PSTN

_______ KBPS

( ) DSL _________ KB PS

( ) CABLE

________KBPS

Name of the current ISP(s):

Experience with ISPs in past: ( ) Excellent ( ) Poor ( ) Good ( ) Average ( ) Bad

Experience with other ISPs:

Name of ISP: Experience: ( ) Excellent ( ) Poor ( ) Good ( ) Average ( ) Bad

Number of machines / PC’s _______

PC #

Chip Cel/PIV/PIII/AMD

RAM

Monitor size

CD ROM

Misc. etc.)

(web cam

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Interiors (privacy issue?) ( ) Simple along the wall layout (No Privacy) ( ) Partitions (minimal privacy) ( ) Cabins (High Privacy)

Facility for Internet Telephony available:

( ) Yes

( ) No

If yes, what is the ISP? ____________________________________________

Quality of voice: ( ) Excellent

( ) Good

( ) Average

( ) Poor

How many ISD booths around the cafe? _______________________________

Number of Tables:_________________________________________________ Ambience: ( ) Excellent ( ) Good ( ) Average ( ) Poor

4. Marketing and alliances Any promotional activity? ( ) Yes ( ) No

(If yes, details) __________________________________________________________

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Advertising and promo activities undertaken by the cafe:

( ) Newspaper inserts ( ) Local weekly ads ( ) Posters / Banners ( ) College / school activities

Revenues:___________________________

No. of walk ins: _______________Weekday________________Weekend.

Avg. Daily Collections: _________________

5. Customers data: Rate per hour ________

Particula rs Rate / hour

Peak hour

Non peak hour

Studen ts

Membe rs

Type of customers: (in %age)

Male

Female

Total

Studen t

Wage earners

Profession als

Tourist s

Others

Total

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What is the catchments area for your cafe? ____________________________________________________________________________________________ ____________________________________________________________________________________________ ______

6. Other Services:

Vending machines:

( ) Coffee

( ) Tea

( ) Soft drinks

( ) None

Printer:

( ) Color

()B/W

CD Writer: ( )

Optical Scanner( )

Others please specify: ________________________________________________

Are you willing to convert your browsing center into a Broadband Services Center?

( ) Yes

( ) No

If not, why? ____________________________________________________________________________________________ ____________________________________________________________________________________________ ____________________________________________________________________________________________ ____________________________________________________________________________________

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Thank you.

Person from who details collected:

Signature of the person:

Date:

Bibliography
Books Marketing Management, Philip Kotler, Kevin Lane Keller Marketing research, N. K. Malhotra

World Wide Web
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www.sify.com www.sifycorp.com www.wikipidea.com www.sifyiway.com

Data Bases Data Base of Sify Tech Ltd.

Northern Institute of Integrated Learning and Management Centre of Management Studies

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