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By Jamie Smart
The Top 10 Secrets of Ethically Outrageous Influence
By Jamie Smart
Limits of Liability / Disclaimer of Warranty: The author and publisher of this book and the accompanying materials have used their best efforts in preparing this program. The author and publisher make no representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the contents of this program. They disclaim any warranties (expressed or implied), merchantability, or fitness for any purpose. The author and publisher shall not be held liable for any loss or other damages, including but not limited to incidental, consequential, or other damages. The author and publisher make no claims for any medical benefits of this program. The advice of a competent medical professional should always be sought in the case of health matters. Copyright in this document belong to the author. The author also asserts the right to be identified as such and to object to any misuse.
©2006 Jamie Smart All Rights Reserved
The Top 10 Secrets of Ethically Outrageous Influence
By Jamie Smart
Table of Contents Read This First.............................................................................3 Who is this e-book for?................................................................. 4 Introduction................................................................................ 4 What is NLP?............................................................................... 5 Why Learn NLP?...........................................................................7 #1 – The Neediness Detector........................................................ 8 #2 – Discover What People Really Want........................................ 10 #3 – Benefits Galore.................................................................. 12 #4 – The Ultimate Influence Tool................................................. 14 #5 – Your Most Powerful Influence Tool........................................ 16 #6 – The Magic of Reasons .........................................................18 #7 – Use Embedded Commands ..................................................21 #8 – Eliminate Objections Before They Arise..................................23 #9 – Use the Power of Negation...................................................26 #10 – Keep Developing Your Language Skills.................................28 More Information....................................................................... 30 Free Stuff..................................................................................33 About the Author........................................................................34 Acknowledgements.....................................................................34
©2006 Jamie Smart All Rights Reserved
The Top 10 Secrets of Ethically Outrageous Influence
By Jamie Smart
Read This First
Welcome to The Top 10 Secrets of Ethically Outrageous Influence. My name’s Jamie Smart. I’m an NLP trainer, author, and creator of NLP Coaching CardsTM, Ericksonian Hypnosis CardsTM, and Irresistible Influence CardsTM, the world’s leading resources for learning the language of NLP, Hypnosis and Influence. I’d like to say “thank-you” to you for reading this e-book. I’d also like to ask you to please send this e-book to your friends and colleagues, because it will help them, it will help me to reach more people, and because it will make you feel good too! If you’ve been sent this e-book by someone else, then make sure that you sign up for the FREE NLP newsletter that accompanies it, here: http://www.saladltd.co.uk/Influence_course_free_signup_.htm Once you do, you will be sent new issues on a regular basis to learn from. It will only take a minute or two to read, but you’ll be amazed at the skills you start developing quickly. This book complements our NLP Coaching CardsTM, Ericksonian Hypnosis CardsTM, and Irresistible Influence CardsTM . I’ll be referring to the cards later, but when you buy the cards and get the patterns now, you can unlock the massive potential this book reveals immediately. If you want to really accelerate your learning, go to the Salad website and order all three decks of SALAD NLP CARDS at a special discounted rate (http://www.saladltd.co.uk/catalog/pages-productinfo/category1/product-34/nlp-neuro-linguistic-programming-3-card-deck-bundle.html). These cards are quite simply the fastest way there is to develop your skills in using the language of NLP, Hypnosis and Influence. The insights you’ll be getting from the newsletter complement the patterns on the cards, so when you have both, it will really turbo-charge your learning. For more information about how you can learn fast just by playing cards, go to http://www.saladltd.co.uk/catalog/pagesproductinfo/category-1/product-34/nlp-neuro-linguistic-programming-3-card-deckbundle.html
©2006 Jamie Smart All Rights Reserved
I realise now that many of the things which made the biggest difference were actually quite simple. salespeople. doctors and other healers. life coaches. technique. wildly persuasive language patterns. networkers. wonders of sensory acuity. extraordinary leaps of intuition. trainers. Introduction When I first started learning NLP.uk . hypnotists. I wanted all of it. but still aren’t getting the sorts of results that they want. And I’ve met others who are just starting out. I’ve met yet others who are doing well. I dreamed of being able to do the magic that I had heard about.The Top 10 Secrets of Ethically Outrageous Influence By Jamie Smart Who is this e-book for? This e-book is for people who are interested in helping themselves to become far more effective at influencing other people ethically. As you read this you'll start to see ways that you can fine-tune and improve your abilities right away. consultants. going on training courses and practicing. I’ve met lots of people who have been trained in NLP. students of NLP. and I wanted it fast! I scrabbled about. therapists. Read on and I'll show you ways you can accelerate your learning later. It will also be of great value to people who want to massively increase their ability to communicate effectively. healthworkers. It will be of particular interest to executive coaches. Persuasion & Influence. or way of thinking which will get them even better results. Getting into rapport at a moment’s notice. and are overwhelmed by the amount of information. and sometimes counter-intuitive. I was like a man possessed! But when I look back on that time. buying books.co. and are always on the lookout for a new tool. ©2006 Jamie Smart All Rights Reserved 4 www.saladltd. managers. have been on countless influence courses. This is for all of you.
most books on personal development will include at least some NLP techniques. it should be possible to find out what they’re doing and replicate it.) ©2006 Jamie Smart All Rights Reserved 5 www. if one person can do something. The name The name of the field refers to (Neuro) the human nervous system. It has been widely applied. NLP modelling is a unique approach for identifying and replicating the unconscious skills of excellent performers (Eg. The term NLP is used to describe both the approach to modelling that they used. and excellent performance. Some of the most dramatic accomplishments of the field include: A A A A fast (one session) phobia cure learnable model of the skills of exquisite communicators spelling strategy to transform the abilities of poor spellers functional model of the skills of great visionaries One of the most profound ideas of NLP is that. (Linguistic) the verbal & non-verbal languages with which we communicate and (Programming) the ability to structure our neurological and linguistic systems to achieve desired results. with often astonishing results. when they set out to model the work of geniuses in the field of human communication and change.co. in fields as diverse as: Business Coaching Sales & Influence Psychology Sports Healthcare Negotiation Education The list goes on… These days. change. including the brain and the five senses.The Top 10 Secrets of Ethically Outrageous Influence By Jamie Smart What is NLP? NLP (Neuro-linguistic Programming) is the most powerful approach I’ve found for communications. History Neuro-Linguistic Programming (NLP) was developed starting in the early 1970s by Richard Bandler and John Grinder. and the powerful models of communication and change they created (and have continued to develop. the ‘naturally talented’) then teaching them to others.uk . and it has been incorporated into most persuasion & influence trainings on at least some level.saladltd.
"Intelligence is the ability to have a fixed goal and be flexible about how you achieve it. 2. Wellformed outcomes are an important tool for ensuring that you get more of what you want in your life." ©2006 Jamie Smart All Rights Reserved 6 www.) 4.The Top 10 Secrets of Ethically Outrageous Influence By Jamie Smart The fundamentals The fundamentals of NLP are straightforward: 1. The human nervous system can be thought of as goal-seeking. Adjust what you’re doing accordingly (Behavioural Flexibility) "Insanity is doing the same thing over and over again. you need the flexibility to change what you are doing in order to get a different result. Know whether you’re getting what you want (Sensory Acuity) Once you know where you want to go. Sensory acuity refers to the ability to notice the signs that you are moving in the right direction (or otherwise. Get the attention of the unconscious mind (Rapport) "The map is not the territory." You must start where the person you wish to influence is (the ‘Present State’. expecting a different result.uk . you need to be able to notice (using one or more senses) whether or not you are going there." When you notice that you are not getting what you want. Know what you want (Outcome / Direction) One of the key NLP questions is ‘What do you want?’. 3.co.) Rapport is the process of getting the attention and trust of the unconscious mind. and you tend to get what you focus on.saladltd.
Believe in the universe You can think of the mind as having two parts: a thinker and a prover. joy and fulfillment in your life Learn the tools of freedom Is it Ethical? The skills you will learn are neither ethical nor unethical – they are. If in doubt. fun. neither will they. For this reason. Choose to be an optimist. very powerful. Believe in yourself It is an old adage that ‘people buy people’. There are many excellent resources available for developing your self-belief – we suggest you use them. and they’ll tell lots of other people not to either. therefore. This choice never disappoints! ©2006 Jamie Smart All Rights Reserved 7 www. adventure. Einstein once said that the main question facing humanity was “Is the universe a friendly place?” We suggest that you decide to believe it is. that you follow these principles when you use them… Best interests Ensure that you have your own best interests and the best interests of the person you are persuading at heart. happier more fulfilling lives than pessimists. they won’t make the same mistake twice. giving you a happy and fulfilling life.saladltd.co. Choose to believe that you can have more happiness. If you don’t. The thinker can think almost anything – the prover proves what the thinker thinks by filtering out information that doesn’t agree with it. We suggest. services or physical products.uk . then either change your belief or change your product. one thing is fairly certain: if you do not believe in it. happiness. and the quickest way to get others to believe in you is to believe in yourself.The Top 10 Secrets of Ethically Outrageous Influence By Jamie Smart Why Learn NLP? By learning NLP you can: Learn to control your own state of mind Develop powerfully persuasive communication skills Overcome obstacles in business & in your personal life Help others to get the results they want Have more of the experiences you want Have more success. money. we suggest that you choose beliefs that support and help you. It has been shown again and again that optimists live longer. excitement. don’t! While it is possible to get people to do things against their best interests. So make sure that you believe in whatever you want others to believe in. If you know that what you want them to do is going to be good for them and make them happy / healthy / wealthy then go for it. Believe in your product / service / idea Whether you are persuading someone of the value of your ideas. pleasure and fulfilment in your life than you ever thought possible. however.
but on the other hand.The Top 10 Secrets of Ethically Outrageous Influence By Jamie Smart Ethically Outrageous Secret #1 – The Neediness Detector I recently saw two young children. This is true in every walk of life: The more you don't need a partner. with some ability to communicate.co. you don't only have an opposition response. And doesn't have any more children. the more people are attracted to you The more you don't need to close this deal. The amazing neediness detector One of the tools we all have is a 'neediness detector'. Or it could be the nasty tiger that's been terrorising you. you also have a 'neediness detector'. How do you know when the thing someone's advising you to do is actually in your best interests? Fortunately. but you don't know what it is. She wanted the younger child to try some of the delicious juice she'd made. He goes in. we have developed 'rules of thumb' that help us to keep safe and survive. they would have been first into the cave. If your ancestors didn't have an opposition response. It goes like this: "If someone else wants me to do something. And here's how it works: The more they need us to. Over the countless generations. the easier it is ©2006 Jamie Smart All Rights Reserved 8 www. Imagine for a moment that you're a caveman or cavewoman. The older girl tried various ways to convince her to try the juice. The fact that you're reading this article means that you are a) alive and b) can read. she had triggered the youngster’s 'opposition response'. If you didn't have an opposition response. and someone who wants us to do something because they need us to. If someone else wants me to do something. You're with a group of people gathered around the mouth of a cave. the less the little one wanted to. In the cave is a creature. It could be a large beast that will feed your tribe for weeks to come. and you wouldn't be here today. it may not be in my best interest. the less we want to do it (or the higher our price gets)." Think about it. We can sense (intuitively) the difference between someone who wants us to do something because they have our best interests at heart. and that raises another issue. and gets eaten by a tiger. it could be. You need to find out.they managed to survive and replicate. but the more she wanted her to try it. The opposition response One of these rules of thumb is the opposition response.uk . all someone would have to do to sell you something would be to say "Buy our products" and you'd do it. I suddenly realised that I was seeing a demonstration of one of the most powerful but little known secrets of influence. And this means that you've come from a long line of ancestors who were a big success from an evolutionary perspective . helping you to avoid starvation. She said no. But you do have an opposition response.saladltd. it may not be in my best interest. so you choose one of the weedier members of the tribe and tell him it's a really good idea for him to go into the cave to find out. the eldest of whom had just made some fresh fruit juice.
saladltd. & the quickest way to help someone else to relax is to be relaxed yourself. and saying that I don't understand. you may be triggering their neediness detectors. As it happens. and of sexual attraction. I know you may be protesting. As you do this. When you are in a state of relaxed alertness. this is just one of the rules of thumb that our neurology uses to decide which people you'll allow yourself to be influenced by. even when you're trying to convince your sibling to drink some juice.The Top 10 Secrets of Ethically Outrageous Influence By Jamie Smart The more you don't need the money. Women have incredibly sensitive 'neediness detectors' when it comes to men. but here's the thing. Of course. you have more of your resources available to you to act. 2) What was your score? If you've got a low score. So what can you do about this? 1) Think of a situation where you want someone else to do something that they haven't done yet. and making the influence job more difficult for yourself. But it's true in every influence situation.co. The more you allow yourself to get comfortable with the possibility of them not doing what you want them to do. If you got a high score. one of the key attributes of the most successful persuaders & influencers is that they put people at ease. the more your body will relax.uk .anyone. This could be a client. Potential clients have incredibly sensitive neediness detectors when it comes to salespeople. if they perceive some benefit in it. ©2006 Jamie Smart All Rights Reserved 9 www. it probably will be fairly easy to influence the other person to do the thing. a family member. you can do the following: 3) Allow yourself to become ok with the idea of them not doing what you want them to do. On a scale of 1 to 10 (where 1 is 'genuinely not bothered one way or another' and 10 is 'This absolutely has to happen or I cannot continue to function'). a friend. If you want to reduce your neediness score. you'll stop telegraphing neediness. the more money comes to you There is perhaps nowhere that this is more powerful than in the areas of sales. a potential partner . assign a score of how much you want / need them to do the thing.
Me: Him: You feel good about yourself.. And what does taking care of your appearance and giving people the right impression give you that you wouldn't otherwise have? I feel good about myself. And what does wearing a watch that looks good give you that you wouldn't otherwise have? Him: My appearance is important to me . to tidy their room. Everything you've ever bought in your life. but I continued. What does that watch give you that you wouldn't otherwise have? It looks good. Him: My personal policy is always to go at least one step further than I think I should.The Top 10 Secrets of Ethically Outrageous Influence By Jamie Smart Ethically Outrageous Secret #2 – Discover What People Really Want A few months ago. you've bought because of the feelings you thought it would give you. They looked at me skeptically.. I said "There's something that everyone wants." As expected. or to buy a new jet airplane. what had really motivated him to buy was the feelings and associations he felt the watch would give him. In fact. And what does feeling good about yourself give you that you wouldn't otherwise have? I feel in control of where I'm going and know that everything's OK in my life. I said "Think about it. by this point people were nodding and smiling. but it's true. there were murmurs of "Rubbish" and ""Bollocks". Cool. and I made a bold claim. Me: Yes.it gives people the right impression. whether you're trying to get someone to go on a date with you. People don't want things ©2006 Jamie Smart All Rights Reserved 10 www.uk . so I asked him. it does look good. and he indicated a beautiful new watch on his wrist. Here's how it went: Me: Him: Me: That's a nice watch. People want feelings As you can imagine. Until someone feels something.saladltd. and once you know how to zero in on it. This is what influences people. I pointed out that while he had thought he was buying a watch. they're the only thing that does. I was doing a talk to a group of influence professionals. you can influence anyone". appearance is important. Feelings move people to take action. they won't take action. I asked him to think of something he had purchased recently. and I can prove it. so I asked one of the skeptics if they would be willing to take part in a demonstration.co. I said "People only want one thing. The one thing everybody wants is feelings. and you probably won't agree with me at first.
ask yourself "What would that give me that I wouldn't otherwise have?" Whatever answer comes up. Keep going until you can't go any further. ©2006 Jamie Smart All Rights Reserved 11 www. I'm in the process of selling my house.uk . I think people spend enough time feeling bad as it is.saladltd. An old consulting trick is to identify the painful feelings associated with not solving a particular problem. you probably recognise that this tip reveals one of a number of powerful keys to increase your influence power and increase your own levels of success and fulfilment. but using the question "Why is that important?" Notice any differences in the way you respond. . In most cases. where you’ll discover the rest of the secrets of influence in an entertaining. The flip side of this is the 'bad' feelings people want to avoid. but it is effective. "Why is that important?" This is a great question for eliciting the core feelings that motivate people. then amplifying those feelings until the potential client is so uncomfortable they'll do almost anything to change the way they feel. 2) Repeat exercise one. As you remember the core feeling you felt when you did the first exercise. so I'm not a big fan of that approach unless someone's in total denial about their situation. If you'd like to find more ways to do that. This is what people really want. or to close more deals. check out Ethical Influence with NLP . While it's good to know this. engaging and practical fashion. Criteria elicitation This is part of a process called "Criteria Elicitation" which is an incredibly powerful way of finding out what the feelings are that drive people to make good decisions. or to understand more about people. Whatever answer you come up with. You may want to be more influential. "Space and light?" I said. This is the core state that motivates you. Criteria Elicitation is at the heart of successful persuasion and influence. 1) Ask yourself what you want to get from reading this tip.co. I asked her "What are you looking for in a house?" and she said "Space and light".The Top 10 Secrets of Ethically Outrageous Influence By Jamie Smart and experiences so much as they want the feelings they think those things and experiences will give them (and to avoid the 'bad' feelings they don't want). a recording of a three-day training. and I had a potential buyer looking around the other day. people end up at some kind of core feeling. asking someone "What would that give you that you wouldn't otherwise have" over and over again isn't usually appropriate in an influence situation. ask the question again of that answer.
uk . Are fun. 1) Identify something you'd like to influence someone to do (whether it's buy something. so you spend less time stressed out and more time feeling good with the people who matter to you.saladltd. ©2006 Jamie Smart All Rights Reserved 12 www. 'benefits'. tidy their room. they are internally asking the question "What's in it for me?" What's in it for them is "benefits". people don't buy products and services so much as the benefits they perceive those products and services as offering them. Then ask yourself "What will that do for them? What's in it for them? Until you get to something that's really important to them.. leading to greater success.The Top 10 Secrets of Ethically Outrageous Influence By Jamie Smart Ethically Outrageous Secret #3 – Benefits Galore People don't want things and experiences so much as the feelings they think those things and experiences will give them. they probably aren't going to do the thing. take you to dinner etc). Just like people don't want things and experiences so much as the feelings they think those things and experiences will give them. and feeling excited about how you'll be able to use what you've learned automatically. and that reason is.co. how they connect with the core feelings that matter to you! Whenever you set out to influence someone. There is only one reason why anyone refuses to do what you want them to do. more money. so you'll have a great time learning new skills quickly. What’s in it for me? Notice how different it is when I tell you that our cards: Make it so you can effortlessly get people to want to do what you want them to do. easily and automatically. While this seems simplistic and obvious.. But guess what? NO-ONE CARES! What people care about is how these things benefit them. So what can you do with those feelings once you've uncovered them. Take (for example) Salad's Irresistible Influence Cards I could tell you that our cards: Use the most powerful Ericksonian language patterns for persuasion & influence Are printed on casino-quality playing cards can be used to play games Features – no-one cares! These are features. better relationships and more fulfilling experiences. the reality is that the majority of would-be influencers focus on the features (what matters to them) rather than the benefits (what matters to the person or people they're setting out to influence).
saladltd. If you'd like to find more ways to do that. Then for each feature.The Top 10 Secrets of Ethically Outrageous Influence By Jamie Smart Of course. ask yourself "What will that do for them / give them?" or "Why would that be important to them?" Keep asking the question until you get to something you think will genuinely motivate them. ©2006 Jamie Smart All Rights Reserved 13 www. check out Ethical Influence with NLP . the most powerful benefits are the ones that connect with core feelings (remember last week's tip?) 2) Identify the features of something you want to influence people to buy / do / etc. where you’ll discover the rest of the secrets of influence in an entertaining.co. a recording of a three-day training. engaging and practical fashion.uk . You are probably already aware that this tip reveals one of several powerful keys to increase your influence power and increase your own levels of success and fulfilment.
and is part of what formed the bedrock of what I do for a living today (though I had no way of knowing that then). Now. It seemed like a big investment. you’ll find yourself becoming more and more influential. stories have a very special place in human neurology. and to make sense of them (all the people who didn’t pay attention to stories struck up friendships with big bad wolves & gingerbreadhoused witches and were subsequently eaten). I’m able to see that it was a sound one. having listened to the tapes literally hundreds of times. we are designed to pay close attention to stories. via stories. so make a decision. In fact.” I bit the bullet and bought the recordings. And how do we make sense of stories? By finding references from our own experience. You’re worth it. As human beings.The Top 10 Secrets of Ethically Outrageous Influence By Jamie Smart Ethically Outrageous Secret #4 – The Ultimate Influence Tool So far in this ebook. As you practice these. The only way information got passed around was orally. this is probably the one thing that all great influencers do that gets them results that are many times greater than their colleagues. we’ve looked at a number of the secrets of influence: Eliminating neediness. after waivering for days. but I really wanted it. most people in the West couldn’t read or write. While language has been around for between 30.000 and 100. This was exacerbated by the trainers doing all sorts of ambiguous embedded commands. establish credibility. ©2006 Jamie Smart All Rights Reserved 14 www. Have you ever noticed how when you tell someone a story about something that happened to you. as you read the little story above.co. and stacking up the benefits until they’re drooling with desire. the printing press has been around for less than 600 years. I was doing my Practitioner training at the time. nearly 10 years later. finding out what the other person wants.000 years. they’ll often tell you something similar that happened to them? This is because they’ve activated all those memories and ideas in order to make sense of your story. saying “By our products” & “By now” and the like. Finally. When I look back at that decision. phrases and ideas it contains. However. and generally get the person to want to do what you want them to do. I spotted the tapes on the first day of the training (along with the £100 pricetag).saladltd. tribal customs.uk . rules and roles got passed on. Until very recently (the last 100 years or so). Stories were the form by which all the key information about survival. For example… I remember the first personal development audio I ever bought was a set of Richard Bandler tapes. and I kept thinking about how I wanted to keep on learning this amazing stuff long after the course had finished. there’s a simple technique that you can use throughout this process to build rapport. Think about it. you’ll have gone inside your own experience to make meaning of the words. The greatest influencers are masters of telling stories. and I wrestled with the decision each day. melt resistance. That investment has repaid itself many times over. Oral tradition You see. I said to myself “This is an investment in yourself.
It’s the most powerful influence skill you can get! Of course.uk . and their unconscious mind absorbs the patterns and suggestions that the story contains. make a decision to become a master story-teller. your conscious mind probably didn’t object to it. Cool huh! I’ll be talking more about stories in the weeks ahead. they often have their ‘armour’ on. You can’t just say “Take off your armour and listen to what I’m saying” because… that’s the whole point of armour! But when you start telling a story. People let their guard down and go “It’s OK – he’s just telling us a story. in a number of ways. The fastest way to learn embedded commands for influence is by using our Irresistible Influence Cards – check ‘em out! ©2006 Jamie Smart All Rights Reserved 15 www. People go into what I call the ‘milk & cookies’ state. Get them to take their armour off When you’re setting out to influence someone. I embedded the commands “Buy our products” and “Buy now”. there are many more powerful things you can do with stories (and much more subtle embedded commands than the obvious “Buy now” variety). but because it was in the context of a story.The Top 10 Secrets of Ethically Outrageous Influence By Jamie Smart So how can this be useful for influence? Well. something amazing happens. they relax. For instance. and listening to stories unconsciously takes you back to those early days.co. when you were more open to possibility. Stories are a reminder of childhood.” As they listen to you tell the story. in the story above. but lets just focus on one of them… taking off armour.saladltd. but in the meantime.
rate of speech) and vary it. As soon as I realised what was happening (about 30 seconds in… I think!) I snapped out of it and started listening to him in a different way. Matching their voice characteristics can be powerful for building rapport. You can practice learning to control & vary your… Tone Pitch Rate Rhythm Volume Timbre and many other vocal qualities. so it didn’t actually suit me to be persuaded by what he was saying at that moment. The things he was saying to me were all the more persuasive because his voice felt good to listen to. Your most powerful tool Your voice is probably your most powerful tool as a persuader. Now.saladltd. you will begin to recognise the differences in the ways they speak. and is usually outside a person’s conscious awareness. Once you have established that you can vary a particular vocal characteristic. Choose a vocal quality (eg. Your ability to speak with flexibility and control can have dramatic results.co. 1.The Top 10 Secrets of Ethically Outrageous Influence By Jamie Smart Ethically Outrageous Secret #5 – Your Most Powerful Influence Tool I was having a chat with someone recently who had an incredibly deep & resonant voice.uk . But I was struck once again by just how powerful your voice is as a tool for persuasion. Go to the extremes (eg. how slow you can talk etc. see how fast you can talk. As you start to listen more closely to other people. I was coaching him. ©2006 Jamie Smart All Rights Reserved 16 www.) Do this for each of the vocal qualities in the list above. practice using it the next time you are on the phone with someone to get rapport. 2.
because their brain will process it as a command. 4. practice. pitches. I replied “It won’t have any effect at all?” with a rising voice tone. Level pitch () gets processed as a statement.uk . and I told them about command tone. then check what pitch you’re using. rates (mimicking cartoon character voices is a great source of inspiration. ©2006 Jamie Smart All Rights Reserved 17 www. I was running a one-day session on NLP for a branding agency last year. People are more likely to do what you want them to do if the request is made with a descending pitch. Start having fun expanding your repertoire of voice tones.) You can hear this demonstrated on Ethical Influence with NLP . Which do you think is most useful to use when making suggestions to the people you wish to influence? 3. and she got the point. One of the participants was from Australia. Practice saying a sentence (Eg. practice… (repeat with descending voice tone. so the overall effect is like a series of waterfalls. If you want people to follow your instructions. The impact on the listener is significant.) And remember… practice.co. then a descending pitch. Descending pitch () gets processed as a command. command tone down will make it more likely to happen. Identify the things that you want others to do in persuasion situations. The descending pitch opens up the ‘command module’ in someone’s brain. with other powerful vocal techniques. then a level pitch.The Top 10 Secrets of Ethically Outrageous Influence By Jamie Smart Command tone down The pitch & tone of voice you use toward the end of a sentence determines at a deep unconscious level what ‘kind’ of sentence it is: Rising pitch () gets processed as a question. More advanced Practice using ‘command tone’ on every word within a sentence. and asked what effect the characteristic antipodean ‘question tone’ would have.saladltd. “Have you got any questions?”) with a rising pitch. Practice making those requests using ‘command tone’ then notice what a difference it makes.
the person they asked let them go in front. May I use the machine?” This time. and part of the magic of the human nervous system is that it superimposes a grid of certainty & security on this chaotic world. and said the following: “Excuse me. For instance. They approached people who were queuing to use a photocopier. I might say “Our Irresistible Influence Cards will make you hypnotically persuasive” Compare that with the following: “Our Irresistible Influence Cards will make you hypnotically persuasive. friend. But then they experimented with other ‘reasons’ (even as nonsensical as “because I have to make some copies”) and they still were more than 90% of the time. family member or stranger. if a person is interested in becoming more influential.uk . ©2006 Jamie Smart All Rights Reserved 18 www. only 60% of the people they asked let the go in front of them. They did another experiment saying the following: “Excuse me. Isn’t that amazing?!? And why is it like this? Because people love to have reasons for things.saladltd. as long as there’s a reason”. whether they be a client. May I use the machine because I am in a rush?” More than 90% of the time. they increased the chance of it being granted by over 50%. We live in a chaotic world. a researcher carried out a revealing experiment. researcher thought that it was the “because I am in a rush” that difference.” Which is more powerful? 1) Think of a request you would like to make to someone. their brain goes “Oh good. because it makes them feel secure.co. The astonishing thing is. I have five pages. I have five pages. because the critical faculty of the brain is not quite as critical as you might expect. because they’ve been modeled on the patterns of influence professionals who earn millions of pounds. Write out the request in a single sentence. When you give someone a reason for something. it doesn’t even really matter what the reason is.The Top 10 Secrets of Ethically Outrageous Influence By Jamie Smart Ethically Outrageous Secret #6 – The Magic of Reasons In the 1970s. It works because people want a reason People love to have reasons for things. You can use this incredibly easily to increase the likelihood of someone complying with a request. At first the made the seemingly let in front Just by adding the magic word “because” to their request.
and can instead incorporate patterns to make your requests sound even more natural and easy to agree with. People love reasons. you increase the likelihood of your request being followed by over 50%. if you’re reading this. .Would you like to come to the cinema to me. because he needs some exercise. because the same principles apply.uk .Please give me a back rub. because there’s a movie I think you’ll really enjoy. because they’re very relaxing. Our Irresistible Influence Cards include multiple variations on this cause-effect pattern.Purchase this product today. and then join them to your request with the magic word “because”. because that’s a part of communicating with our fellow human beings. For instance. I have long let it be known that I’m willing to give Uma Thurman one of my patented almond oil massages at no charge. you can massively increase the likelihood just by tagging on a “because” reason (this is referred to by hypnotists as a cause-effect pattern). just re-read the last two sentences) NB. . . because they feel really good. (If you doubt this. because people love to have reasons for things. This means that you don’t have to say ‘because’ all the time. ©2006 Jamie Smart All Rights Reserved 19 www. in any situation where there is a reasonable expectation that your request will be followed.The Top 10 Secrets of Ethically Outrageous Influence By Jamie Smart When you think about it. then increasing it by 50% still leaves it at zero. because you’ll experience the benefits immediately. the offer’s still good). Examples requests include: Would you like to go to the cinema with me I’d like you to take the dog for a walk Purchase this product today Will you cook me dinner Please give me a back rub Brainstorm some reasons why the person should comply with your request.saladltd.co. so that you can weave them seamlessly into your language. we all make requests every single day.I’d like you to take the dog for a walk. but I still haven’t heard from her (Uma. because I’m really hungry. . 2) . Reasons also make statements more plausible. Just by adding the ‘because’. If the likelihood of someone complying with a request is approaching zero.Will you cook me dinner. so give them one! Imagine. Nevertheless.
it’s worth giving them a reason to do it.uk . because it increases the likelihood of them doing it by more than 50%. What would that do for your business? Why not find out. Imagine if the likelihood of people complying with every request you made was increased by 50%. because you have nothing to lose & everything to gain! ©2006 Jamie Smart All Rights Reserved 20 www.saladltd. the fact that you are communicating with human beings means that using the principles of influence is essential (at least if you want them to take certain actions). because it’s part of how human beings are wired up. Whether you’re writing marketing material. internal communications. If something is worth asking someone to do.The Top 10 Secrets of Ethically Outrageous Influence By Jamie Smart Business Essentials Giving people reasons for things is always a good idea.co. selling people on your ideas or getting them to buy your services.
so let’s have a look at a few: ©2006 Jamie Smart All Rights Reserved 21 www. but were shot if found with them). but filled with vital information to those individuals who knew what to listen out for. and it’s one of the things that I still find amazing about NLP. There are many examples of embedded commands. a person will resist your message if they are conscious of it. Erickson evolved his approach so he could deliver positive messages to his clients. Unfortunately. but was heard by the unconscious.saladltd.uk . I loved the idea of these seemingly innocuous messages carrying vital.co. this was extremely dangerous work. When Bandler and Grinder modelled Milton Erickson (world’s greatest hypnotherapist) they found that he embedded messages in ordinary speech that wasn’t ‘heard’ by the conscious mind. all radios were banned (people created home-made radios. The solution to this problem was the BBC. I’m sure you can think of many situations where. and the network needed all the information they could get. In NLP.The Top 10 Secrets of Ethically Outrageous Influence By Jamie Smart Ethically Outrageous Secret #7 – Use Embedded Commands I once heard a story about the famous D-Day invasion in World War II. innocuous to the casual listener. These secret messages were how the French Resistance were informed of the date and plans for the D-Day landings. no matter how positive your intention. and they are one of the coolest techniques I’ve ever seen for communicating with someone’s unconscious mind. these messages are referred to as ‘embedded commands’. It related to the French Resistance. who loaded particular radio broadcasts with secret messages. and the Nazis monitored all incoming radio messages rigorously. These are situations where you can learn to use embedded messages. As you can imagine. the secret network of brave individuals who (among other things) made life difficult for the Nazis and helped British forces who had been stranded in France by smuggling them out of the country and safely home. messages they might resist if they were to hear them consciously. hidden information.
This leaves you free to interact directly with the unconscious mind. The conscious mind tends to get ‘hypnotised’ by content. eh? What happens when you imagine the benefits our products will give you? By the time you’ve finished the sentence. the person is less likely to resist.” If I wanted you to practice using this pattern. “Don’t focus only on the benefits of my product.The Top 10 Secrets of Ethically Outrageous Influence By Jamie Smart Quotes This is one of my favourites. say I’m not telling you to do it. and presuppose that you will be practicing it to some extent. Your unconscious is responsible for translating each word into a set of representations which have meaning. Negation When you negate something. Using our Irresistible Influence Cards. “What happens when you imagine becoming really good at this?” I’ve just asked you a question. but I thought you might resist. Add to this the fact that your unconscious processes statements directly (ie. but to answer it. your unconscious has typically done it by the time you’ve ‘understood’ the sentence. and that your unconscious can track all the little signals (body language. When Bandler said “Learn to use quotes” he wasn’t joking. because it’s important to take a balanced view. I could say “Don’t practice this pattern too much.co. the process has already started. Your unconscious. will tend to process it as a direct instruction.” In so doing. because when you’re quoting someone else. of course. If you’re the resistant sort. ©2006 Jamie Smart All Rights Reserved 22 www. you have to think of one just to understand what I’ve said to you.uk . you can wire in the ability to use embedded commands by playing cards. I’ve managed to deliver the ‘practice this pattern’ message. the person you’re speaking to tends to treat it almost as a story. How does this work? There are a number of factors at play with this. and you can’t stop me!” What happens… Another personal favourite. So when I say “What happens when you imagine becoming highly skilled at this?”. If I say “Don’t think of a purple zebra”.saladltd. you have to imagine becoming really good at this! Cool. you might even go “I’ll practice it as much as I want. voice tone etc) and make connections between everything that’s going on and hey presto! You’ve got embedded commands. Without regard to context).
and some of them say – “I can’t imagine myself using that silly tone of voice when I talk to my clients”.uk . Objections are a person’s reason not to do what you’re endeavoring to persuade them to do. but I know that you can already appreciate just how powerful this is going to be for you.co. NLP Practitioners are taught how to use their voices to generate positive responses in other people. Unconsciously. & can give you information about their needs. “The Man With Two Brains”. Objections Let me explain.” When I saw this film at the cinema. in darkly menacing tones. It’s as simple as that. hear it in a whining tone of voice).saladltd. whining tone of voice you can imagine. NB – This is one ©2006 Jamie Smart All Rights Reserved 23 www. In the most screechy. scratchy. and you have a choice about when to deal with them. Dealing with objections is a natural part of the persuasion process.” (Throughout this tip. Everyone who has set out to persuade another person. whether professionally or otherwise has run into objections. an evil serial killer is at large. so they disassociate themselves from their objection. the audience collapsed with laughter. The actual words someone is saying). for instance). But fewer people learn the power of whining. For this reason.The Top 10 Secrets of Ethically Outrageous Influence By Jamie Smart Ethically Outrageous Secret #8 – Eliminate Objections Before They Arise In the Steve Martin comedy. They tell you about what your influence subject is thinking. where he proceeds to tell her. or… after they arise Dealing with objections before they arise The great advantage of dealing with objections before they arise is…they don’t arise! Here’s how you do it: Predict the objection or objections that your influencee is most likely to have. and changes in voice tone. about the horror he plans to commit. she replies “I don’t mind. “Some people say ‘eeeehhhh that’s so much money’ but I know that you’ll appreciate the great value that you’re going to get from this. Her whining voice tone was at such odds with her beauty that the result was hilarious. high-pitched. no-one wants to associate themselves with the whiny voice. I’ve taught this method to a number of people. One of the most powerful tools for persuasion and influence we each have is our own voice. when you see something in normal italics. pace and pitch can convey an enormous amount of information that is not contained in the content (ie. murdering prostitutes by injecting them with window cleaner (I swear it’s a comedy!) At one point. You can deal with objections… before they arise. A person’s voice can be extremely expressive. then… State the objection in an unpleasant tonality (whining. eg. the killer lures a devastatingly attractive woman to his hotel room.
©2006 Jamie Smart All Rights Reserved 24 www. because practice is the foundation of a high level of skill. I recommend that they practice the new techniques and approaches they learn on a daily basis. You know those people who have a voice like a dental drill? This is the ultimate tonality to use for whiny voiced inoculation. but I know that you can appreciate what a valuable investment in your future this is. Before I even mention it. practicing is hard’. some of them say ‘Oh no. but I know that all of you will recognise the benefit when you build an exquisite level of skill.The Top 10 Secrets of Ethically Outrageous Influence By Jamie Smart place where bad tonality is really important – this method of inoculating against objections relies on it. Disorganised people often say “I’m too busy”. Some people like to state the objection in a silly or funny tone of voice.saladltd. Any objection will do: “It’s too expensive” “I haven’t done that before” “It’s not a good time right now” “I’m too busy” “It’s too risky” When people buy our products. only whining on the ‘objectionable’ bit.uk .” 2) Find a way to put the objection in the middle of a longer sentence. 1) Identify an objection that you have had from someone. but I know that you have a passion for adventure. I say “When I tell people I want them to practice. and that will have a certain amount of impact. Examples might include: Some people say “It’s too expensive”. More timid people say “I haven’t done that before”. Then state it in a painfully whiny voice. but I know that you can see just how important it is to get this done promptly. though. but I know that you recognise the value of taking time for the important things. There’s always someone who says “It’s too risky”. but I know that you recognise you have to speculate to accumulate. Some people say “It’s not a good time right now”.co. or that you regularly get. But the real power comes when you allow yourself to make the tonality painful.
Some people say to me “I can’t believe you use this with business people”. Then practice using whinyvoiced inoculation to eliminate them. Business Essentials Business contexts are where I use this technique most frequently. If you want to find out how to deal with objections after they arise.co. try it out in some bona fide influence situations. Just go to Ethical Influence with NLP to get more information and place your order now.The Top 10 Secrets of Ethically Outrageous Influence By Jamie Smart 3) Brainstorm a list of the objections you get most frequently (most front line salespeople get the same 5 or 6 again & again). and it covers lots of the areas that are too advanced to include in the tips.uk .saladltd. Experience shows that you can actually be quite outrageous with this stuff. Ethical Influence with NLP This is a complete recording of a 3-day training we ran last year. so find a friend to practice with until it becomes natural for you. ©2006 Jamie Smart All Rights Reserved 25 www. The. it’s one of the subjects covered in our CD set. but you’d be stunned at what you can do when you are congruent & believe in what you’re offering.
The Top 10 Secrets of Ethically Outrageous Influence By Jamie Smart Ethically Outrageous Secret #9 – Use the Power of Negation Don’t think of a purple rhinoceros. This may not be relevant to you. One of the most powerful things about negation is that it can allow someone to relax their resistance. While wearing a tutu. Secondly. A few more examples: I’m not going to tell you to come on our trainings.) The great news is. the “not” lets them relax – I’m not going to tell them. This may not be relevant to you. Difficult isn’t it. because you can make your own mind up.saladltd. (There is one situation where I can say “Don’t think of a purple rhinoceros” and you won’t – I’ll tell you at the end of this tip. tastes & feelings) in order to make sense of them. I’m not going to tell you to buy our products. When I say “Don’t think of a purple rhinoceros”. sounds. you can use this to great effect for persuasion & influence. so they don’t have to resist. I plant the idea of them giving me a big discount in their mind. Don’t imagine it wearing a top hat and tapdancing on a tightrope. it makes them pay extra attention so they can see whether it’s relevant or not. you need to think of one just to understand what I’m telling you not to think of. I’m not going to tell you how to get a big discount… As human beings. They may even polarity respond and go “Oh yeah! I’ll be the judge of what is & isn’t relevant to me” and pay extra special close attention. and I say “I’m not going to tell you to give me a big discount. We have a natural resistance to being persuaded. but many people have had a lot of fun becoming more influential by using this pattern! ©2006 Jamie Smart All Rights Reserved 26 www. Examples: This may not be relevant to you. we’re alert to people trying to impose their will on us.co. but a telesales company used one of the patterns on our influence cards to double an agent’s success rate. because that’s a decision you have to make for yourself. If I’m negotiating with someone.uk . because that would be rude”. That’s because negatives (the “don’t” in this case) are processed differently in language than they are neurologically. smells. but our products have helped other companies just like yours to hit their targets. a couple of interesting things happen: first of all. I’m not going to tell you to have a lot of fun with this pattern! This next section may not be relevant to you When I say something may not be relevant to a person. This is one of the quickest and easiest ways of using negation in you favour. This is because the unconscious mind turns words into internal experiences (images.
saladltd. leading and managing others.co. The examples in this week’s tip have been taken from our Irresistible Influence Cards. of course! ©2006 Jamie Smart All Rights Reserved 27 www. Oh.uk . and the situation where you say “Don’t think of a purple rhinoceros” and the person doesn’t? That’s what happens if they don’t know what a rhinoceros is. or looking to improve relationships with their colleagues. whether a person is in a frontline sales role.The Top 10 Secrets of Ethically Outrageous Influence By Jamie Smart Business Essentials The language of influence is absolutely key in business.
they’re more likely to pick up on how you’re feeling.uk . I’m much more likely to respond to suggestions they make.saladltd. which means they become more likely to follow your suggestions. When you detach from result. whether you’re doing formal hypnosis. or any other observable behaviour.The Top 10 Secrets of Ethically Outrageous Influence By Jamie Smart Ethically Outrageous Secret #10 – Keep Developing Your Language Skills As you may already be aware. so only do it under safe conditions). In fact as you sit reading this. This is sometimes called detaching from result. When you feel relaxed. 4) Practice. When you practice. and I’ve had emails saying all sorts of nice things. If you want them to go into a trance. You can mirror their posture. anyway!) Some people have already received their cards. Human beings are more likely to follow an instruction from someone they trust. the more subtle the person is.co. I thought I’d send out some additional tips on how you can use hypnotic influence language more fluently. So I present my top tips for using hypnotic language. Once it’s automatic. or just helping someone to feel good about themselves: 1) Get into rapport Hypnotic influence language works at an unconscious level. sales. so it’s a good idea to get someone’s unconscious mind to pay attention before you start. you become more attractive to other people. If someone is able to get into rapport with me. 2) Relax and let go Relax. practice. because your conscious mind is no longer getting in the way. our valiant admin team are packaging up card decks and mailing them all over the world (well it’s happening as I sit writing this. The ways I’ve found to practice include: Write out examples of language patterns Transcribe audio recordings of people using language patterns (nb. ©2006 Jamie Smart All Rights Reserved 28 www. you can even talk on their out-breath (this is an incredibly powerful way to get someone into an altered state. practice Practice is the mother of all skill. match their voice pace. influence. so to say thank-you to all our fans. our Irresistible Influence Cards have been making quite a splash. transcripts or written material using hypnotic language. then the results you get increase exponentially. then you’re able to be intentional about the states you go into. the closer you need to listen) Analyse audio recordings. One of the most paradoxical ways of becoming more influential is to let go of the need for what you’re doing to actually work. When you’re in rapport with someone. One way to get that attention is to get into rapport with them. you give your unconscious the chance to learn to do something automatically.
This will continue to develop the process of building agreement. The fact that language is the single most prevalent communication method means that a small investment in your language skill can yield a massive result. needs. the more quickly you can develop a deep level of skill. aren’t they?) 6) Have fun The fact is. Now I wonder how much fun you can have putting them all into practice? Business Essentials Do you know what the number one method for communication in modern business is? Language. letter. we use games and other forms of Superlearning to ensure that people have a great time while learning more than you ever thought possible. the other person is likely to do the same thing. if you’re in rapport with someone and you nod your head. those are my tips.uk .saladltd. On our NLP Practitioner training. Face to face. Every time the person nods their head.co. and notice what results you get Cultivate a slow head nod Believe it or not. by using Irresistible Influence Cards) Use the patterns in your interactions. Regardless of the medium. people learn more when they’re having fun.The Top 10 Secrets of Ethically Outrageous Influence By Jamie Smart 5) Play games (Eg. couldn’t you? (Tag questions are those little mini-phrases like ‘isn’t it’. via email. language (both verbal and non-verbal) is still the number one way we can convey our thoughts. and desires to other people. you learn five times as fast. So my number one business essential? Develop your language skills. So find ways to have a great time while you’re learning. And the fact that so few people are actually alive to the power of language means that this can give you an extraordinary advantage. That’s why we created Irresistible Influence Cards in the first place: because we know that when you’re having a good time. Yet very few people in business choose to focus on how they use language. and your skill level will go through the roof! So. you could add a tag question. If you want to really crank it up. ©2006 Jamie Smart All Rights Reserved 29 www. The more you can create a sense of fun and possibility for yourself around learning. in no particular order. or even videoconference. ‘can’t you’ etc that are very tricky to disagree with. it send an unconscious yes signal through their nervous system. on the phone.
co. Price: Download Bundle : £77. The Top 10 Secrets of Ethically Outrageous Influence & Persuasion for the Salesman. BUY NOW to receive this AMAZING OFFER: 1.00 CD Bundle : £107. By the time you finish listening to the recording of this three-day intensive workshop with Jamie Smart. FREE BONUS of 4 E-Books . Before Your Competition Do” Ethical Influence with NLP You may have heard that NLP is particularly powerful in the areas of communication and influence. rather than against you • Captivate people’s attention and lead them into an ideal persuasion state • Use the secrets of subliminal persuasion ethically. then lead people where you want to take them • Get people to tell you exactly what you need to do to persuade them • Use hypnotic influencing skills to press their "buy this now" buttons • Get the 6 principles of influence to work for you.saladltd.co. Irresistible Influence Cards 3. You may be aware of some of the astonishing results that NLP can deliver. Now is your opportunity to harness its power for yourself.00 Click Here to Order Now Click Here to Order Now (VAT & Shipping charges added where appropriate) Get it RISK-FREE with the salad guarantee! You can get yours now at www.Ethical Influence with NLP Manual. & stop them being used against you! • Turn hesitation into motivation and take decisive action. Ethical Influence with NLP Audio (CD or Download) 2.saladltd.uk . n The Top 25 Influence Tips. you will be able to: • Build rapport in moments.uk or ring 0845 650 1045 to place your order right away ©2006 Jamie Smart All Rights Reserved 30 www.The Top 10 Secrets of Ethically Outrageous Influence By Jamie Smart More Information salad the influence collection “Discover How You Can Become Irresistibly Influential. and use it to attract more of what you want into your life.
saladltd. and everyone has needs.00 Click Here To Order Now Click Here To Order Now (VAT & Shipping charges Added where appropriate) Get it RISK-FREE with the salad guarantee! You can get yours now at www. Influence is the master skill.uk . learn new ways to influence people and get a overall confidence boost. and it's at the heart of successful communication. you can have whatever you want.00 £67. whether you’re selling an idea to your friends. wants and desires. It's been said that if you help enough other people get what they want. or a six-figure deal to a blue-chip company. I really noticed learnings for days and weeks after the end of the workshop that have now become useful in everyday life for me" Jon Daniels.saladltd. The amount of happiness and freedom you experience in your life. Jamie is an excellent trainer. The wealth & material success you enjoy. "I highly recommend this to anyone who would wish to refresh communications skills. And what's the key to helping other people get what they want? INFLUENCE! Influence is the key. Your ability to influence yourself to be who you are and do what you love.co. As you become increasingly influential. you will improve: • • • • • The quality of your relationships with others.The Top 10 Secrets of Ethically Outrageous Influence By Jamie Smart salad the influence collection "The Hidden Communication Keys That Separate Failure From SUCCESS" The Language of Influence We live in a busy world. Your ability to reach your goals (and appreciate them once you have). Business Manager Price: Download CDs £47.co.uk or ring 0845 650 1045 to place your order right away ©2006 Jamie Smart All Rights Reserved 31 www.
products or services. and bringing people around to your way of thinking. make more sales.saladltd.co. these cards will help you greatly to do it!!! Wouldn't it be nice if there was a fun. Now.” Owen Fitzpatrick .Master Trainer of NLP Price: Irresistible Influence Cards (VAT & Shipping charges added where appropriate) £19.uk or ring 0845 650 1045 to place your order right away ©2006 Jamie Smart All Rights Reserved 32 www. and persuade more people. Fun Way You Can MASSIVELY Increase Your Influence Power” Irresistible Influence Cards are geared towards winning business. you will: • • • • • Learn the patterns of persuasion.95 Click Here To Order Now Get it RISK-FREE with the salad guarantee! You can get yours now at www.co. with Salad.The Top 10 Secrets of Ethically Outrageous Influence By Jamie Smart salad the influence collection “The Fast. By using these cards. Have a blast learning to be irresistibly influential “Put simply: if you want to become really good with language. They are focused on discovering people's wants.saladltd.uk . enjoyable way of mastering language patterns? Now there is. Get people to want to do what you want them to do. Close more deals. Jamie has been using the patterns of persuasion and influence for years to get great results. needs and desires and then using language in the most influential way to get them to buy your ideas. he is taking the most powerful patterns he's found and is choosing 52 of them for the Irresistible Influence CardsTM. Become a far more influential communicator.
saladltd.uk/4. so here are some links to some of our best stuff. ‘10 of the Coolest.co.htm Hypnotic Language Course Sign up for this FREE 1 year Hypnotic Language Course (a £29. In addition.’ Sign up for yours free now at http://www.95 value) for a weekly dose of hypnotic language. you’ll get a free e-book worth £19.95 value) for a weekly dose of influence language. as well as links to Salad courses & products. ‘The Top 10 Secrets of Ethically Outrageous Influence.htm Unconditional Happiness Tips Every week. Sign up for yours free now at http://www. as well as a free e-book worth £19. Jamie Smart’s NLP Tips An e-zine chock full of great NLP related tips you can put into practice right away.saladltd.saladltd. ‘The Top 10 Secrets of NLP Coaching Language’. Sign up for yours free now at http://www. as well as a free e-book worth £19. as well as a free e-book worth £19. In addition.uk ©2006 Jamie Smart All Rights Reserved 33 www. you’ll receive a quick reminder of the principles that will help you to experience more happiness.saladltd.co.htm Sign up for your free stuff now at www.uk/3.95. ‘The Top 10 Secrets of Conversational Hypnosis’. Most Powerful & Useful NLP Techniques I’ve Ever Learned.htm NLP Coaching Tips Learn secrets that most people (including most NLP Practitioners!) don’t know about NLP coaching. you’ll get a free e-book worth £19.The Top 10 Secrets of Ethically Outrageous Influence By Jamie Smart Free Stuff salad You can have all this for free! free stuff At Salad.uk/2.uk .htm Irresistible Influence Language Course Sign up for this FREE 1 year Irresistible Influence Course (a £29.co.95.co. Sign up for yours free now at http://www.saladltd.95. These tips (soon to be published) will give you details every week of practical techniques.saladltd. we are committed to your learning and development.co. as well as more of the things and experiences you desire.’ Sign up for yours free now at http://www.uk/1.co.uk/5.co.95.95. ideas and approaches you can use to get great coaching results. ‘The Top 10 Secrets of Unconditional Happiness’. Part of our strategy involves giving our best stuff away.saladltd. so we want you to have great stuff. joy and freedom in every area of your life.
uk . Jamie is author of The NLP Tip. Specific thanks to… • • • • • • • • • Richard Bandler John Grinder Joseph Riggio Eric Robbie Jo Cooper Peter Seal Timothy Leary Marianne Williamson Michael Breen • Sháá Wasmund • • • • • • • • • Robert Dilts Sid Jacobson Jonathan Altfeld Robert Anton Wilson Ian Watson Michael Neill John La Valle Paul McKenna Christina Hall ©2006 Jamie Smart All Rights Reserved 34 www. When he isn’t helping other people get what they want. Jamie is an NLP Master Practitioner and is licensed by Richard Bandler and the Society of NLP as a Trainer of Neuro-linguistic Programming (NLP).saladltd. Thanks to anyone whose efforts have made their way into this work. In the process. listening to music and reading. mission-critical business projects and change programmes. and he has spent from 1996 to the present day learning from the finest teachers and materials. This fascination led him to NLP. Acknowledgements I’ve been fortunate to learn from a number of great NLP Trainers and other innovative thinkers and teachers. as well as the creator of Ericksonian Hypnosis CardsTM and many other products. he found that individual change is the key to collective change. He spent much of the nineties leading large.co. he likes going for long walks in the woods. and became fascinated with helping people achieve the results they want.saladltd.co. an e-zine which goes to thousands of people around the world each week (available from www. and applying what he’s learned. He lives in Leicestershire (UK).uk). as well as the principal trainer.The Top 10 Secrets of Ethically Outrageous Influence By Jamie Smart About the Author Jamie Smart is the Managing Director of Salad Seminars Ltd.
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