You are on page 1of 16

Human Resource Management and Organizational Behavior 75

Reference Numbers share. According to analysts, this was a direct


ICMR ...................................... HROB 083 result of the stagnation in its product line caused
IG Metall: The Metal Union by very little attention being paid to innovation.
ECCH ........................................................
The case discusses the steps initiated by the
Abstract Organization(s) ............ American Express
top management at Whirlpool to bring about a
Company
This case is about the IG Metall Trade Union change in the company's corporate culture
(IG Metall), one of the oldest and largest trade Countries .............................................. USA and embed innovation as a core competency.
unions in Germany. Since 1949, IG Metall Industry ....................... Financial Services, Analysts felt that these efforts had borne fruit,
had played an important role in German labor Travel and Tourism judging by the consistent growth in Whirlpool's
relations and was considered by many as Pub/Rev Date ..................................... 2006 revenues since 2002.
the pioneer in collective bargaining in Case Length ................................ 13 Pages
Germany. However, with the advent of Issues
globalization and modernization in Germany TN Length ............................................. N/A
and Europe, IG Metall, with its traditional and Understand the issues and challenges faced
inflexible views on labor relations, began to by a company in bringing about a change in
face a crisis in terms of decline in membership Pixar’s ‘Incredible’ Culture organization culture; Appreciate the role of the
and bargaining power.
senior management in culture change
Issues Abstract initiatives.
Understand the issue of trade union activism This case is about the unique organization
in Germany; Understand the challenges faced culture at Pixar Animation Studio (Pixar). Reference Numbers
by a large trade union on account of the change Many analysts attributed Pixar's success to
in the economic environment and attitudes of ICMR ...................................... HROB 081
its unique culture marked by an informal ECCH ........................................................
workers.
approach toward work and its Human
Organization(s) ...... Whirlpool Corporation
Resource (HR) policies that built a motivated
Reference Numbers and loyal employee base. The case highlights Countries ............................... USA, Europe
ICMR ...................................... HROB 084 the company's hands-off management style Industry ............ Electricals and Electronics
ECCH ........................................................ coupled with an artisan cultivation of the Pub/Rev Date ..................................... 2006
Organization(s) ...... IG Metall Trade Union creative process, which helped it become a Case Length ................................ 20 Pages
Countries ..................................... Germany benchmark against which the rest of the
TN Length ..................................... 4 Pages
industry measured itself. The case also
Industry ....................................... Diversified
discusses the cultural and HR management
Pub/Rev Date ..................................... 2006
implications to Pixar as a result of it having
Case Length ................................ 17 Pages being acquired by The Walt Disney Company. Diversity Training at
TN Length ............................................. N/A Toys “R” US, Inc.
Issues
Abstract
Promoting Diversity: Understand the techniques adopted Pixar in
The American Express Way creating and maintaining its unique organization Toys “R” US, Inc. is a major retailer of toys
culture; Understand the cultural and HR and children's merchandise and has stores
Abstract management implications to a company in spread across the world. This case deals
the event of it being acquired by a larger primarily with the implementation of a
American Express was well known in Ameri-
entity. diversity training program at Toys “R” US. It
can corporate circles for its commitment to
diversity. The company not only made a gives an account of the different stages of the
conscious effort to recruit a diverse workforce, program, and includes a discussion of the
but it also created a work culture where di- Reference Numbers factors that necessitated the introduction of
versity was valued and promoted. ICMR ...................................... HROB 082 the program.
ECCH ........................................................
This case discusses the diversity initiatives Issues
of AmEx. It talks about how the company Organization(s) ... Pixar Animation Studios
partnered with several profit and non profit Countries .............................................. USA To provide an introduction to diversity training;
organizations to ensure that it had access to a Industry .............. Media and Entertainment To provide insights into the components of
diverse pool of candidates in its recruitment
Pub/Rev Date ..................................... 2006 diversity training and their implementation;
efforts. It also talks about the culture and poli-
cies at AmEx that ensured that diversity was Case Length ................................ 21 Pages To understand the growing need for diversity
promoted in all parts of the organization. The training in multi-ethnic countries like the US.
TN Length ............................................. N/A
case concludes with a commentary on the
extent to which the diversity initiatives were
successful at the company considering a law Reference Numbers
suit filed by some women employees against Innovation at Whirlpool: ICMR ...................................... HROB 080
the discrimination they faced at the company. Creating A New Competency ECCH ........................................................
Issues Organization(s) .............. Toys “R” US, Inc
Abstract
To understand the importance of diversity Countries .............................................. USA
and its role in creating a positive work This case is about the initiatives undertaken Industry ................................................ Toys
environment; To study the practical at Whirlpool Corporation (Whirlpool) to create Pub/Rev Date ..................................... 2006
implementation of diversity at a large American a new core competency in the form of building Case Length ................................ 10 Pages
company; To analyze the extent to which an innovation culture within the organization.
diversity initiatives can be implemented at TN Length ............................................. N/A
In the late 1990s, Whirlpool was faced with
large companies with dispersed operations. stagnation in revenues, profits, and market
76 Human Resource Management and Organizational Behavior

policies, codes and procedures to prevent Valero earned the appreciation of HR experts
Disney: Succession Problems discrimination at the workplace; The role when it started applying scientific principles
in the Magic Kingdom played by the top management in ensuring and tools to typical HR practices like
proper employment practices; The need to manpower planning and recruitment. The
Abstract continuously monitor employment policies to company was also known for its 'caring and
see that they are properly implemented, and sharing' culture which gave people
This case highlights the succession problems to improve them from time to time to achieve preponderance over all other factors. The
in the Walt Disney Company (WDC). Eisner, the desired objectives. company was well known for its community
the Chairman and CEO of WDC, was credited development initiatives.
with having transformed Disney from a movie
studio and theme park operator into a huge Reference Numbers This case discusses the factors behind
media conglomerate. However many ICMR ...................................... HROB 078 Valero's success as an employer. It details
shareholders criticized Eisner for being ECCH ...................................... 406-027-1 the company's approach toward human
responsible for the controversial exits of his Organization(s) ...... The Boeing Company resource management and talks about the
deputies like Katzenberg and Ovitz, which cultural elements that gave Valero its reputation
Countries .............................................. USA
involved huge multi million dollar settlements. as a great employer. It also talks about the
Added to this since 2003, Eisner had fallen Industry ..................................... Aerospace company’s commitment to safety and its
out with Roy E Disney. Eisner was criticized Pub/Rev Date ..................................... 2006 community development initiatives. The case
for poor governance, improper handling of Case Length ............................... 19 Pages concludes with a discussion of the challenges
WDCs business, and the failure to identify an TN Length ............................................. N/A to sustaining Valero's culture.
able successor. After Eisner was voted out
as chairman in March 2004, the WDC board Issues
tried to find a successor. However after many
GM’s Pension Fund Problems Best practices in the field of human resources
months of scouting and intense media
management at a large energy company;
speculation about Eisner's successor, the
WDC board ended up selecting Iger, Eisner's Abstract Use of scientific methods and tools in typical
deputy to take over the reins from Eisner HR functions like manpower development and
from October 1, 2005. The case describes the huge employee recruitment; The impact of a company's
pension, healthcare and retirement benefits culture and values on employee morale; The
Issues related liabilities of GM which according to difficulties in keeping intact the culture of a
industry analysts may lead the company into large company given to acquisitions.
Importance of succession planning in large bankruptcy. It explains how these liabilities
organizations; Impact of issues like corporate got accumulated over the years and mentions
culture, leadership, and shareholder the measures taken by GM to pay them. The Reference Numbers
management with regard to succession case also discusses the reasons for the ICMR ...................................... HROB 076
planning. continuous decline of GM's market share in ECCH ...................................... 406-020-1
the US automobile industry. The case ends Organization(s) ................................. Valero
Reference Numbers with the analysts' view on how GM should
solve its problems. Countries .............................................. USA
ICMR ...................................... HROB 079 Industry ...................... Energy and Utilities
ECCH ........................................................ Issues Pub/Rev Date ..................................... 2006
Organization(s) ............... The Walt Disney Case Length ............................... 14 Pages
Company Appreciate the importance of sustainable plan
to fund post retirement employee benefits; TN Length ............................................. N/A
Countries .............................................. USA
Examine the role of labor unions in GM's
Industry ............ Media and Entertainment pension fund problems.
Pub/Rev Date ..................................... 2006
Case Length ............................... 12 Pages
Reference Numbers
TN Length ............................................. N/A
ICMR ...................................... HROB 077
ECCH ...................................... 406-022-1
Discrimination Cases at Boeing Organization(s) ..................................... GM
Countries ................................................ US
Abstract Industry .................................... Automobile
Pub/Rev Date ..................................... 2006
The case focuses on the charges of
Case Length ............................... 22 Pages
discrimination against Boeing. The case
elaborates the treatment meted out to minority TN Length ............................................. N/A
and female employees in the company and
discusses a few cases filed by its employees WORKBOOK
against the company's discriminatory
Valero Energy’s
practices. The case discusses the lawsuits HR Practices and Culture
filed against Boeing that allege racial, and
gender discrimination and the implications of Abstract
such suits on the company. Valero Energy was well known as one of the
Issues best employers in the US. Not only did the Introduction to
company have the distinction of not having Organizational Behavior
Factors that contribute to discrimination at laid off an employee even during the most Paperback; 484 Pages,
workplace and the impact of such practices difficult times, but it also offered some of the (Workbook also available)
on the company and its employees; Various best benefits and bonuses among the large
strategies adopted by the organizations in their companies in the country. In the early 2000s,
Human Resource Management and Organizational Behavior 77

employees; Various policies, codes and Countries ............................................. India


EVA and Compensation procedures to prevent discrimination at Industry ........................................... Utilities
Management System at workplace; Reasons for the failure in Pub/Rev Date ..................................... 2005
Tata Consultancy Services implementing the codes and employment
Case Length ............................... 24 Pages
policies framed by companies and the need
to continuously monitor such policies to TN Length ..................................... 5 Pages
Abstract
implement and improve them from time to
The case examines the compensation time to achieve the desired objectives.
management system at TCS based on the Training and Development:
EVA model. With the implementation of EVA Reference Numbers The GE Way
based compensation, the salary of employees
comprised of two parts - fixed and variable. ICMR ...................................... HROB 074
Abstract
The variable part of the salary was arrived ECCH ...................................... 406-003-1
after considering Corporate EVA, Business Organization(s) ................................ FedEx GE is one of the world's leading
unit EVA and also individual performance EVA. Countries .............................................. USA conglomerates with operations spread across
The new system was implemented eleven businesses. It has been adjudged as
Industry .......................................... Sevices
successfully and it helped the company one of the top companies for executive
identify the non-performers. The company Pub/Rev Date ..................................... 2005
development in the world in recognition of its
also benefited a great deal in retaining talent. Case Length ............................... 16 Pages ability to nurture executive talent. The case
However, it also received criticism from TN Length ............................................. N/A describes how GE pioneered the concept of
several quarters for 'putting golden handcuffs a full fledged corporate university, the John F.
on excellent performers.' Welch Leadership Centre (WLC) at
Human Resource Management Crotonville. It further explains how a strong
Issues
Practices at the National Thermal learning culture was developed at GE through
Study the compensation management system innovative programs like Work-Out. It also
Power Corporation (NTPC) in India details the various employee training and
at TCS; Analyze EVA as a performance
measurement tool. education initiatives undertaken at GE and
Abstract examines how these initiatives helped in
improving employee productivity and
The case discusses the various Human performance. The case also discusses GE's
Reference Numbers
Resource Management (HRM) practices e-learning initiatives and highlights the benefits
ICMR ...................................... HROB 075 adopted by NTPC, India's largest and the of e-learning for employee training and
ECCH ...................................... 406-021-1 world's sixth largest power generating development.
Organization(s) .............. Tata Consultancy company. It discusses the framework for
Services human resource development in the company Issues
Countries ............................................. India and the way it is linked with the company's
Industry ................ Information Technology overall corporate strategy. It details NTPC's Training and development initiatives
practices relating to recruitment, employee undertaken in a large conglomerate;
Pub/Rev Date ..................................... 2005
training and development, mentoring, Leadership training and development
Case Length ............................... 14 Pages
comprehensive benefits and work-life programs in a highly diversified company;
TN Length ............................................. N/A balance. It also describes how NTPC has e-learning initiatives at GE its benefits and
established a culture of high performance, drawbacks.
making the company the second most efficient
Racial Discrimination at power generating company in the world. The
FedEx Corporation case also explores the payoff arising from Reference Numbers
good human resource management as seen ICMR ...................................... HROB 072
Abstract in the organization's performance. The case ECCH ...................................... 405-051-1
concludes with a discussion on whether
Organization(s) ................ General Electric
In late 1990s and early 2000s, FedEx NTPC can further optimize its returns by
Company
Corporation faced allegations of racial modifying its HRM practices to prepare itself
for the future. Countries .............................................. USA
discrimination from its minority employees.
A case filed by the company's minority Industry ..................................... Diversified
employees in 2003 was given a class action Issues Pub/Rev Date ..................................... 2005
status in 2005 thus strengthening the racial Case Length ............................... 17 Pages
discriminatory allegations on the company. The human resource management practices
of a major Public Sector Undertaking; The TN Length ..................................... 5 Pages
The case focuses on the charges of racial
discrimination against FedEx Corporation. It need for employee development and the
elaborates the treatment meted out to minority practices adopted by a major PSU toward
employees in the company and discusses this end; The importance of positive human Managing Attrition in the Indian
few cases filed by the employees of FedEx resource management practices in employee Information Technology Industry
Corporation against the company's retention; The effect of organizational culture
discriminatory practices. on employee morale and high performance. Abstract

Issues The case analyzes the management of human


Reference Numbers resource in the IT industry with a special
Racial discrimination and the laws protecting ICMR ...................................... HROB 073 emphasis on the factors responsible for the
individuals from such discriminatory
ECCH ...................................... 405-068-1 high rate of employee turnover in the industry.
practices; Situations or factors that contribute
Organization(s) .............. National Thermal The IT industry, being a knowledge-based
to discrimination at workplace and the impact
Power Corporation sector, requires a workforce that is highly
of such practices on the company and its
78 Human Resource Management and Organizational Behavior

competent. Also, the demanding nature of work Reference Numbers the world and the company's eventual retail
in the industry requires effective strategies to ICMR ...................................... HROB 070 target was to open 30,000 outlets. It was
retain its workforce. With growing demand for widely believed that the company's success
ECCH ........................................................
Indian IT professionals overseas and with and rapid growth could be attributed largely to
Organization(s) ................ Goldman Sachs its committed and motivated workforce.
multinational IT companies establishing their
offices in India, retention becomes very difficult. Countries .............................................. USA
Industry ..................... Investment Banking This case discusses the human resource
To handle the challenge, companies have
management polices and work culture at
started using a variety of retention tools such Pub/Rev Date ..................................... 2005 Starbucks. Starbucks cared about its
as ESOPs and RSUs. They have also taken Case Length ............................... 13 Pages employees and was one of the few companies
other initiatives like improving the work-life in the retail sector to provide generous benefits
TN Length ..................................... 4 Pages
balance of their employees, encouraging to both full time workers as well as part timers.
learning and development, developing a This ensured that employees remained
positive organization culture, etc. to retain their motivated, and Starbucks had a relatively
employees. The case examines the retention Cisco’s Organization Culture low employee turnover. However, in the early
tools used by Indian IT companies to combat 2000s, the company faced the challenge of
attrition. It ends with the discussion on the Abstract finding and retaining the right number and kind
challenges the Indian IT industry faces in the of employees to man its future growth.
future in view of the growing need to retain its The case focuses on Cisco's organization
talent pool. culture, which many feel, was responsible Issues
for Cisco bouncing back to profit after
The human resource management policies
Issues recording losses during the tech meltdown of
of a large service-oriented retail company.
2001. The case looks at Cisco's growth
Trends in attrition in the IT industry in India; through the years, the drivers of Cisco culture,
Drivers of attrition in the IT industry; Various and the characteristics of work culture at Reference Numbers
retention strategies formulated for retaining Cisco. Incorporated in 1984, Cisco had a ICMR ...................................... HROB 068
employees; Importance of recruitment, culture based on the principles of customer ECCH ........................................................
compensation & rewards, work-life balance, focus, transparent communication, employee Organization(s) .......................... Starbucks
learning and development, organization culture empowerment, integrity, and frugality. The Countries .............................................. USA
and leadership in reducing attrition. work culture, which epitomized fun and Industry ............................ Coffee Retailing
fostered a spirit of employee involvement,
Pub/Rev Date ..................................... 2005
ensured that employee turnover was way
Reference Numbers below industry norms. Continuous Learning, Case Length ................................ 11 Pages
ICMR ...................................... HROB 071 an element of the Cisco culture, was taken care TN Length ..................................... 5 Pages
ECCH ...................................... 405-060-1 of even through acquisition and partnerships.
Organization(s) ............................................ The case also looks into the role played by
the company's CEO, John Chambers, in the Employee Training and
Countries ............................................. India
evolution of the Cisco culture. Development at Motorola
Industry ................ Information Technology
Pub/Rev Date ..................................... 2005 Issues
Abstract
Case Length ............................... 14 Pages
How an organization can use its culture as a
TN Length ..................................... 5 Pages US based Motorola is the world's leading
competitive advantage; The elements of an
electronics and telecom goods company. It
organizational culture.
has been adjudged as one of the best
companies for employee development.
Organization Culture at Motorola gave utmost importance to training
Goldman Sachs Reference Numbers
right from its inception. This case describes
ICMR ...................................... HROB 069 how training and a strong learning ethic has
Abstract ECCH ........................................................ been an integral part of Motorola's culture. It
Organization(s) .................................. Cisco explains in detail the various employee training
The case focuses on the organization culture Countries .............................................. USA and education initiatives undertaken by
at Goldman Sachs. It explains the drivers Motorola University and examines how these
Industry .................................... Networking
and elements of Goldman Sachs' culture, initiatives helped in improving employees'
which has been a source of competitive Pub/Rev Date ..................................... 2005 productivity, performance and quality of work.
advantage for the company. Goldman Sachs, Case Length ................................ 11 Pages The case also describes Motorola's e-learning
which operated based on its 14 business TN Length ..................................... 4 Pages initiatives and highlights the benefits of e
principles, was known for its risk-taking ability, learning for employee training and
ruthlessness, and conservatism. The case development.
also looks into the changes that are taking Starbucks’ Human Resource Issues
place in the partnership culture at the
organization after the company went public in Management Policies and the
Understand the best practices in training and
1999. The case also looks into the role played Growth Challenge development of employees.
by the top management in the evolution of the
Goldman Sachs culture. Abstract
Reference Numbers
Issues Starbucks is one of the best known and fastest ICMR ...................................... HROB 067
growing companies in the world. Set up in ECCH ........................................................
How culture can be a source of competitive 1971, in Seattle, the company grew slowly
Organization(s) ............................. Motorola
advantage for an organization; The elements initially, but expanded rapidly in the late 1980s
of an organizational culture. and the 1990s. By the early 2000s, there Countries ................................................ US
were nearly 9,000 Starbucks outlets across
Human Resource Management and Organizational Behavior 79

Industry ......................................... Telecom Organization(s) ........ Marriott International


Pub/Rev Date ..................................... 2004 Training and Development Countries .............................................. USA
Case Length ............................... 16 Pages at Godrej Industry ..................................... Hospitality
TN Length ............................................. N/A Pub/Rev Date ..................................... 2004
Abstract
Case Length ............................... 18 Pages
IKEA’s Innovative The case explains the training and development TN Length ............................................. N/A
initiatives of the Godrej group since the late
Human Resource Management 1990s. In the late 1990s, the Godrej group
Practices and Work Culture initiated various training and development Home Depot’s Cultural Evolution:
programs such as the TQM workshops, A Comparison of the Company’s
Abstract 'Parivartan', EVA training, GALLOP, Spark,
e-Gyan, English language training, and BPO Culture under Its Founders
IKEA was one of the largest furniture training. The case explains each of these and Bob Nardelli
manufacturers and retailers in the world, with programs in detail and the benefits that the
operations in 32 countries (in early 2005). group reaped from all these initiatives. The Abstract
The company was well known for its stylish case ends with the shortcomings in Godrej's
and innovative designs. It was the pioneer of training and development initiatives. Home Depot was the biggest retailer of home
furniture that could be dismantled and packed improvement products in the US in the early
flat, to allow ease of transportation. Issues 2000s. The company was also well known
for its entrepreneurial and laissez-faire culture,
IKEA's main strength was its committed Training and Development; Total Quality a culture fostered by co-founders Bernie
workforce, which was often the source of the Management; Top management’s role in Marcus and Arthur Blank, who led the
company's innovative concepts. IKEA change management. company from 1978 to 2000. In late 2000
adopted a positive approach toward human
however, the board appointed Robert Nardelli,
resource management. In the late 1990s and
Reference Numbers a GE veteran, as CEO. Nardelli was given
early 2000s, the company implemented
the task of solving the problems that the
several initiatives that promoted 'life balance' ICMR ...................................... HROB 065
company ran into in the late 1990s.
and diversity. The case discusses the ECCH ...................................... 405-012-1
innovative human resource management Organization(s) ................................ Godrej The case discusses the cultural changes at
practices adopted by IKEA and describes its Home Depot under the leadership of Nardelli.
Countries ............................................. India
work culture. Initiatives related to flexible work Nardelli was responsible for changing Home
design, comprehensive benefits, quality of Industry ..................................... Diversified
Depot's culture from an entrepreneurial and
work life, and employee training and Pub/Rev Date ..................................... 2005
informal one, to one that focused on
development are outlined. The case also Case Length ............................... 12 Pages processes. He also introduced a fair amount
discusses the prominent elements of IKEA's of centralization and managed to link the
TN Length ............................................. N/A
culture, such as diversity, openness, equality, various departments and regions of the
cost consciousness, and competitiveness. company together.
Issues Human Resource Management:
Issues
To understand the human resource Best Practices at Marriott
management practices and work culture of a International Effect of change in leadership on culture;
major furniture manufacturer and retailer; To cultural evolution in an organization.
appreciate the importance of positive human Abstract
resource management practices in employee
retention; The need for employee development The case examines Marriott International's Reference Numbers
and the practices adopted by a major (Marriott) various innovative HR practices, ICMR ...................................... HROB 063
which earned it the reputation of being 'the
multinational company toward this end; The ECCH ...................................... 404-128-1
best place to work' in the hospitality industry.
effect of culture on employee morale and the Organization(s) .................... Home Depot.
It describes Marriott's 'Spirit to Serve' culture
relationship between culture and innovation.
and the company's HR philosophy which Countries .............................................. USA
guided its various HR initiatives. The case Industry .............................................. Retail
Reference Numbers gives an overview of the best practices
Pub/Rev Date ..................................... 2004
ICMR ...................................... HROB 066 employed by the company in the recruitment,
selection, training and development of Case Length ............................... 10 Pages
ECCH ...................................... 405-020-1 employees. It also details the employee TN Length ..................................... 4 Pages
Organization(s) ................................... IKEA retention strategies and grievance redressal
Countries ........................................ Sweden system at Marriott. Finally, the case reviews
the benefits reaped by the company because
Industry ........................ Furniture Retailing Volvo’s HR Practices:
of its employee friendly HR practices.
Pub/Rev Date ..................................... 2005 Focus on Job Enrichment
Case Length ............................... 15 Pages Issues
TN Length ..................................... 4 Pages Abstract
The role of an organizational philosophy and
culture in the development of human resource
The case discusses the efforts made by the
“Hire people, who are better than you are, policies in a multinational organization.
Swedish automobile major - Volvo AB towards
then leave them to get on with it . . . ; improving the work conditions at its facilities
Look for people who will aim for the Reference Numbers through job enrichment programs. In its efforts
remarkable, who will not settle for the to reduce the instances of employee turnover
routine.” ICMR ...................................... HROB 064
and absenteeism in its manufacturing facilities,
– David Ogilvy ECCH ....................................... 404-116-1
Volvo introduced innovative job enrichment
80 Human Resource Management and Organizational Behavior

programs including job rotation, management Reference Numbers


employee councils, small work groups, ICMR ...................................... HROB 059
change implementation and employee
Semco: A ‘Maverick’ Organization
ECCH ........................................................
oriented facilities. These programs helped the
Abstract Organization(s) ............................................
company to understand the importance of
designing its facilities according to the work The case explains the unique culture at Countries ............................................. India
design and employees' requirements. Volvo Semco, a Brazilian company. It explains how Industry ........................................................
was one of the first automobile companies to Semco survived and performed well in the Pub/Rev Date ..................................... 2004
deviate from the traditional assembly line turbulent Brazilian economy by making Case Length ............................... 17 Pages
system and adopt a more employee-centric changes in the structure and culture of the TN Length ............................................. N/A
approach for manufacturing automobiles. company. The case also highlights the values
and beliefs that the company holds, the
Issues relationship between mangers and
employees, and the unconventional paths the HR Problems in
Job enrichment; Adapting the workplace to organization followed in order to develop new Hyundai Motor Co.
the employee requirements. business segments - all these being factors
responsible for making Semco one of the most Abstract
successful companies in Brazil.
Reference Numbers Hyundai Motor Company was a part of the
Issues large South Korean Chaebol - the Hyundai
ICMR ...................................... HROB 062
Group - until the group split in September
ECCH ...................................... 404-102-1 Change Management; How culture evolves 2000. In the last four decades, Hyundai
Organization(s) ............................. Volvo AB in an organization. managed to establish itself all over the world
Countries ........................................ Sweden as a company producing reliable, technically
Industry .................................... Automobile Reference Numbers sound and stylish automobiles. In the 90s,
Pub/Rev Date ..................................... 2004 the company started aggressive overseas
ICMR ...................................... HROB 060
expansion programs. By the late 1990s,
Case Length ............................... 14 Pages ECCH ...................................... 404-071-1
when Southeast Asian crisis struck, the
TN Length ............................................. N/A Organization(s) ............................... Semco company faced serious financial problems.
Countries ............................................ Brazil To survive, it had to cut its labor force. The
Industry ..................................... Diversified company offered various retirement
Southwest Airlines Act II: Pub/Rev Date ..................................... 2004 schemes, unpaid leave for two years, etc. to
An Airline in Trouble? Case Length ............................... 10 Pages workers, and expressed its inability to support
its entire workforce in the slack period. The
TN Length ............................................. N/A
Abstract unions refused to compromise and the
management too stood its ground. Finally,
The case discusses the changes that occurred the government intervened to force a
in Southwest's culture in the early-2000s and Political Advertising:
negotiated settlement between the union and
to what extent these changes were related to The ‘India Shining’ Campaign the management.
leadership. It also talks about the problems
faced by Southwest, some of which were Abstract Issues
cultural and others external. The case The case describes the 'India Shining' Damage that unhappy management-labor
concludes with an analysis of the reasons for campaign that marked the beginning of a new relations can cause to an organization.
the changes that occurred at Southwest and age of political advertising in India. It discusses
whether the new CEO Gary Kelly would be in depth the political advertising strategy of
able to change the culture for the better and the erstwhile NDA government and examines Reference Numbers
replace Herb Kelleher at the airline. how the campaign was aimed as a tool to ICMR ...................................... HROB 058
win votes. The case also discusses the ECCH ...................................... 404-070-1
Issues political advertising campaign of the present
ruling party - Congress that mainly targeted Organization(s) ........... Hyundai Motor Co.
The relationship between leadership and the masses. The case ends with a debate on Countries ................................ South Korea
culture and how charismatic leaders can the efficacy of political advertising campaign Industry .................................... Automobile
influence the elements of culture at in general, and explores reasons why the Pub/Rev Date ..................................... 2004
organizations. 'India Shining' campaign was unsuccessful.
Case Length ................................ 11 Pages
Issues TN Length ............................................. N/A
Reference Numbers
Examine the role of political advertising
ICMR ...................................... HROB 061 campaign in promoting a political party.
ECCH ...................................... 404-101-1 Succession Planning at Ranbaxy:
Organization(s) ............ Southwest Airlines Family Drama, Corporate Style
Countries .............................................. USA
Abstract
Industry ........................................... Airlines
Pub/Rev Date ..................................... 2004 ““Management” means, in the last
The case discusses the CEO succession
Case Length ................................ 11 Pages
analysis, the substitution of thought for planning controversy at Ranbaxy
brawn and muscle, of knowledge for Laboratories Limited (Ranbaxy), India's
TN Length ..................................... 4 Pages
folklore and superstition, and of largest pharmaceutical company. It describes
cooperation for force.” the concept of succession planning and its
– Peter F. Drucker importance in managing large companies
(especially family owned businesses). The
Human Resource Management and Organizational Behavior 81

case describes how and why Parvinder Industry ..................................... Diversified Issues
Singh (Ranbaxy's promoter, also CEO) Pub/Rev Date ..................................... 2004
believed in running the business Effect of managerial practices and employee
Case Length ............................... 13 Pages
professionally and handed over the behavior on performance.
company's management to D S Brar (Brar), a TN Length ............................................. N/A
professional (and a non-family member),
amidst stiff opposition from family members. Reference Numbers
The case then details how Brar transformed HR Restructuring at ICMR ...................................... HROB 054
Ranbaxy from a small Indian pharmaceutical Lucent Technologies ECCH ...................................... 404-025-1
company into a research based global Organization(s) ............................................
pharmaceutical major. The case concludes Abstract Countries ............................................. India
with a discussion of whether Ranbaxy's
promoters would take over the company's Industry ............................................. Varied
The case examines the human resources
management or continue to allow professionals (HR) restructuring exercise undertaken by Pub/Rev Date ..................................... 2004
to manage their business. the leading US-based telecommunication Case Length ................................. 6 Pages
company - Lucent Technologies (Lucent) - in TN Length ..................................... 5 Pages
Issues the early 2000s. The case discusses briefly
the evolution and growth of Lucent and
Succession Planning in Family Owned examines the various problems the company
Businesses. Employee Participation,
faced at the turn of the 20th century. It
comments on the restructuring measures Organization Structure and
Lucent took to resolve these problems, and Decision-making
Reference Numbers
discusses the reasons for the restructuring of
ICMR ...................................... HROB 057 the company's HR organization and Abstract
ECCH ...................................... 404-059-1 practices. The case examines in detail the
Organization(s) ............................ Ranbaxy HR restructuring exercise at Lucent and the These caselets deal with the issue of decision
Countries ............................................. India benefits reaped from it. making in organizations. Caselet 1 discusses
about the conformity pressures of being in a
Industry ........................... Pharmaceuticals
Issues group and the impact on group decision-
Pub/Rev Date ..................................... 2004 making. The caselet also discusses the
Case Length ............................... 16 Pages HR Restructuring; Standardization of HR characteristic phenomena associated with
TN Length ............................................. N/A Policies; Employee Downsizing. group decision-making. Caselet 2 discusses
the impact of employee behavior on
organizational performance. It also examines
Reference Numbers the usefulness of training programs to bring
Succession Planning at GE
ICMR ...................................... HROB 055 about an improvement in employee behavior.
Abstract ECCH ...................................... 404-052-1
Organization(s) ......... Lucent Technologies Issues
The case examines the succession planning Countries ................................................ US
process at the US-based GE, the leading Relationship between organization structure
Industry ......................................... Telecom and decision making.
diversified business conglomerate in the
world. The case details the growth of GE Pub/Rev Date ..................................... 2004
under its various leaders from its inception, Case Length ............................... 10 Pages
Reference Numbers
and examines GE's commitment to TN Length ............................................. N/A
succession planning through the decades. It ICMR ...................................... HROB 053
discusses in detail the succession planning ECCH ...................................... 404-019-1
and leadership development processes at Improving Performance through Organization(s) ............................................
GE, and also examines the CEO succession Countries ............................................. India
planning under Jack Welch, GE's CEO and Change Management
Industry ............................................. Varied
chairman in the period 1981-2001. The case
Abstract Pub/Rev Date ..................................... 2004
examines the differences between the
management styles and ideologies of Welch Case Length ................................. 6 Pages
and Jeff Immelt, who succeeded Welch as These caselets deal with the issue of change TN Length ..................................... 6 Pages
chairman and CEO of GE. Finally, the case management. Caselet 1 discusses how the
examines the future of GE under the leadership implementation of change management in an
of Immelt. organization can bring about dramatic
improvement in profits and help it become a Leadership: The Right Approach
Issues market leader. It also highlights the role played
by management and employees of an Abstract
CEO Succession Planning; Leadership organization in implementing planned change.
Development. Caselet 2 discusses the importance of These caselets deal with the issue of
changing employee behavior and managerial leadership. Caselet 1 discusses the impact
practices for change programs to be of micromanagement on employee morale
Reference Numbers and their performance. Caselet 2 discusses
successful in organizations. Caselet 3
ICMR ...................................... HROB 056 examines the difficulties encountered by the initiatives that are taken by organizations
ECCH ...................................... 404-053-1 management in merging two unequal to develop leadership skills among its
organizations and the steps to be taken to employees. It also discusses the need for
Organization(s) ...................................... GE
overcome employee resistance to change. succession planning in organizations.
Countries ................................................ US
82 Human Resource Management and Organizational Behavior

Issues Reference Numbers


ICMR ...................................... HROB 050 Organizational Culture:
Impact of autocratic style of leadership;
ECCH ...................................... 404-024-1 The Recipe for Success
Micromanagement.
Organization(s) ............................................
Countries ............................................. India Abstract
Reference Numbers
Industry ............................................. Varied These caselets deal with the topic of
ICMR ...................................... HROB 052
Pub/Rev Date ..................................... 2004 organizational culture. Caselet 1 discusses
ECCH ...................................... 404-018-1
Case Length ................................. 4 Pages the importance of adapting organizational
Organization(s) ............................................ culture to meet the demands of the external
Countries ............................................. India TN Length ..................................... 4 Pages
environment. The caselet also describes the
Industry ............................................. Varied influence of an organization's founders on its
Pub/Rev Date ..................................... 2004 culture. Caselet 2 discusses how the right
Employee Satisfaction: An
Case Length ................................. 5 Pages organizational culture can foster creativity and
Outcome of Motivated Workforce innovation in employees. Caselet 3 discusses
TN Length ..................................... 5 Pages the importance of having the right
Abstract organizational culture to reduce employee
turnover in call centers.
The Right Way to be an These caselets deal with the issue of
motivation. Caselet 1 discusses the
Effective Leader Issues
importance of employee recognition in
motivating them to deliver superior work
Abstract Adapting to meet the demands of the external
performance. It also examines the various
environment.
These caselets deal with the issue of factors that act as motivators for employees.
leadership. Caselet 1 discusses the impact Caselet 2 discusses the impact of induction
of leadership style on employee morale and and socialization processes on employees' Reference Numbers
their performance. It also discusses the work performance and motivation. Caselet 3
discusses the impact of work environment ICMR ...................................... HROB 048
importance of employee participation to ECCH ...................................... 404-022-1
facilitate the development of leaders from within on employee motivation and satisfaction. It
also describes how alternative work Organization(s) ............................................
the organization. Caselet 2 describes the
impact of excessive pressure on employee schedules can motivate employees and Countries ............................................. India
improve organizational performance. Industry ............................................. Varied
performance and the need for an effective
leadership style in order to bring out the best Issues Pub/Rev Date ..................................... 2004
in employees. Case Length ................................. 6 Pages
Challenges faced by HR managers in modern
Issues day organizations. TN Length ..................................... 4 Pages
Importance of employee participation; Impact
of stress on employee performance. Reference Numbers Compensation Management
ICMR ...................................... HROB 049
Reference Numbers ECCH ...................................... 404-023-1 Abstract
ICMR ...................................... HROB 051 Organization(s) ............................................
The compensation policy and the reward
ECCH ...................................... 404-020-1 Countries ............................................. India system of an organization are viewed by the
Organization(s) ............................................ Industry ............................................. Varied employees as indicators of the management's
Countries ............................................. India Pub/Rev Date ..................................... 2004 attitude and concern for them. Traditionally, pay
Industry ............................................. Varied Case Length ................................. 6 Pages scales in companies reflected the importance
Pub/Rev Date ..................................... 2004 of the work and the responsibility level. Today,
TN Length ..................................... 5 Pages organizations try more to assess the worth of
Case Length ................................. 4 Pages
an individual in terms of his performance and
TN Length ..................................... 4 Pages contribution to the organization. These caselets
discuss the importance of a compensation
system that is competitive and attractive for
Needs Drive Performance the employees and at the same time, profitable
for the organization.
Abstract
Issues
These caselets deal with the issue of The role and importance of compensation
motivation. Caselet 1 discusses the
management in an organization.
importance of motivating, empowering and
retaining employees in organizations. It also
examines how employees' needs can be WORKBOOK Reference Numbers
linked to work motivation. Caselet 2 ICMR ...................................... HROB 047
discusses the role of equity in employee
motivation. It also describes how perceived ECCH ...................................... 404-021-1
equity or inequity affects the work performance Organization(s) ............................................
and satisfaction of employees. Introduction to Countries ............................................. India
Human Resource Management Industry ............................................. Varied
Issues Paperback; 349 Pages, Pub/Rev Date ..................................... 2004
Relationship between individual needs and ISBN No: 81-7881-978-3 Case Length ................................. 8 Pages
motivation. (Workbook also available)
TN Length ..................................... 5 Pages
Human Resource Management and Organizational Behavior 83

Pub/Rev Date ..................................... 2004 Reference Numbers


Performance Appraisal Case Length ................................. 4 Pages ICMR ...................................... HROB 043
Management TN Length ..................................... 5 Pages ECCH ...................................... 404-030-1
Organization(s) ............................................
Abstract
Countries ............................................. India
Performance appraisal has always been a Recruitment and Selection Industry ............................................. Varied
hot and challenging issue for the managers Pub/Rev Date ..................................... 2004
across the world, HR managers as well as Abstract Case Length ................................. 5 Pages
the line managers. These caselets discuss
some of the common issues in designing and In today's rapidly changing business TN Length ..................................... 6 Pages
implementing a performance appraisal environment, organizations have to respond
system. One of the caselets discusses not quickly to requirements for people. Hence, it
just performance appraisal, but the broader is important to have a well-defined recruitment Managing Cultural Change at P&G
issue of performance management. The policy in place, which can be executed
method of appraising using the balanced effectively to get the best fits for the vacant Abstract
scorecard approach has been discussed in positions. Selection is one area where the
the last caselet. interference of external factors is minimal. The case discusses in length about the HR
Hence the HR department can use its practices and corporate culture of the US
Issues discretion in framing its selection policy and based Procter & Gamble (P&G), global leader
using various selection tools for the best in the fast moving consumer goods industry.
The importance of employee acceptance for results. These caselets discuss the The case elaborates on the measures taken
the appraisal systems. importance of having an effective recruitment by Durk Jager, former CEO of P&G, to bring
and selection policy. They discuss the about a significant change in the corporate
Reference Numbers importance of a good selection process that culture of the company in order to fuel
starts with gathering complete information innovation and financial growth. It examines
ICMR ...................................... HROB 046 the reasons why Jager's measures failed to
about the applicant from his application form
ECCH ...................................... 404-027-1 and ends with inducting the candidate into the deliver the desired results. The case then
Organization(s) ............................................ organization. discusses how Alan George Lafley, the new
Countries ............................................. India CEO, who followed a different approach from
Issues that of Jager, managed to restore the cultural
Industry ............................................. Varied
equilibrium at P&G and was able to revive
Pub/Rev Date ..................................... 2004 Challenges in the process of recruiting and
the company's financial performance.
Case Length ................................. 5 Pages selecting employees.
TN Length ..................................... 4 Pages Issues
Reference Numbers
Corporate culture of a large, multinational
ICMR ...................................... HROB 044 company.
Quality of Worklife ECCH ...................................... 404-029-1
Organization(s) ............................................ Reference Numbers
Abstract
Countries ............................................. India
ICMR ...................................... HROB 042
The success of any organization is highly Industry ............................................. Varied
ECCH ...................................... 404-017-1
dependant on how it attracts, recruits, Pub/Rev Date ..................................... 2004
Organization(s) ............................ P&G Inc.
motivates, and retains its workforce. Today's Case Length ................................. 6 Pages
organizations need to be more flexible so that Countries .............................................. USA
TN Length ..................................... 6 Pages Industry ............................................ FMCG
they are equipped to develop their workforce
and enjoy their commitment. Therefore, Pub/Rev Date ..................................... 2004
organizations are required to adopt a strategy Retaining Employees Case Length ............................... 18 Pages
to improve the employees' 'quality of work
TN Length ............................................. N/A
life' (QWL) to satisfy both the organizational
Abstract
objectives and employee needs. These
caselets discuss the importance of having In today's rapidly changing business
effective quality of work life practices in Google’s Organizational Culture
environment, it is not only important to attract
organizations and their impact on employee candidates, but at the same time to retain
performance and the overall organizational Abstract
them. When an organization has a high
performance. employee turnover, it is important for the top A company's organizational culture plays a
management to immediately understand and vital role in its success. A company's culture
Issues analyze the causes and devise strategies to helps it attract the best talent available in the
retain employees. High employee turnover industry. The case discusses the
Flexible work options; Quality of work life.
also affects the morale of the other employees. organizational culture at Google Inc. Google
These caselets discuss the causes for high was one of the few companies that
employee turnover. They discuss the successfully blended technological innovation
Reference Numbers
importance of having a good retention strategy with strong organizational culture. The case
ICMR ...................................... HROB 045 provides insight into the work environment,
and the role the management should play in
ECCH ...................................... 404-028-1 retaining the employees. and recruitment process at Google. The case
Organization(s) ............................................ also provides insight into how Google fostered
Countries ............................................. India Issues innovation among employees. The case ends
with a critique of Google's organizational
Industry ............................................. Varied Employee turnover and employee retention. culture.
84 Human Resource Management and Organizational Behavior

Issues OBM philosophy. Details of how and why


SRC opened its financial books to employees
The Good and Bad of
The role of organizational culture in attracting and made them partners in the business are Wal-Mart’s Culture
the best talent in the industry. given. The case then discusses the evolution
of SRC's 'Great Game of Business' (GGOB) Abstract
system. It examines the company's unique
Reference Numbers organizational culture that emerged on account Wal-Mart was the biggest company in the
of implementing OBM and GGOB. The case world. With sales at a quarter of a trillion and
ICMR ...................................... HROB 041
also reviews the benefits SRC reaped on over 1.3 million employees, it was the biggest
ECCH ...................................... 404-016-1 retailing success ever. A lot of Wal-Mart's
account of the OBM and GGOB initiatives.
Organization(s) ........................ Google Inc. success was attributed to the strong and
Countries .............................................. USA Issues pervasive culture at the company, which was
developed and nurtured by founder Sam
Industry .................................................... IT
Get an insight into the automotive engine and Walton. In over four decades of operation,
Pub/Rev Date ..................................... 2004 Wal-Mart managed to retain most of the
parts remanufacturing market in the US;
Case Length ............................... 10 Pages Understand the impact of an organization’s elements of culture it had when it first started
TN Length ..................................... 5 Pages strategic problems on its divisions and out, as well as the entrepreneurial spirit which
employees. often drives startup companies to success.
The fact that the company's growth rate was
often in double digits bears this out. Wal-Mart's
Innovations at Wipro Reference Numbers culture was characterized by an orientation
ICMR ...................................... HROB 039 towards customer service and providing the
Abstract best value at the lowest prices
ECCH ...................................... 404-002-1
The case describes the innovation process Organization(s) ................... SRC Holdings Issues
at Wipro one of the leading IT companies in Countries .............................................. USA
India. The focus of the case is on the Elements of culture fostered by a company to
Industry ............................... Manufacturing
innovation process at Wipro and the elements support its growth and success.
Pub/Rev Date ..................................... 2003
of the innovation process. The case also
describes in detail the implementation of Case Length ............................... 12 Pages
Reference Numbers
innovation process in the company. The case TN Length ............................................. N/A
discusses how the top management at Wipro ICMR ...................................... HROB 037
created a culture of innovation and encouraged ECCH ...................................... 404-004-1
employees to come out with new innovative Fannie Mae’s Human Resource Organization(s) ............................ Wal-Mart
products. Countries .............................................. USA
Management Policies
Industry ......................................... Retailing
Issues
Abstract Pub/Rev Date ..................................... 2004
Understand how a technology company can Case Length ............................... 17 Pages
use innovation as a differentiation tool to secure The case examines the innovative human
resource (HR) policies adopted by the largest TN Length ..................................... 4 Pages
a strategic objective; Study how innovation
can be introduced in an organization covering mortgage financing firm in the US, Fannie
its process, structure, tools and techniques, Mae. These policies helped the company
earn the reputation of being one of the best
Nucor Corp’s
systems and procedures to ensure its
success. companies to work for. The case gives an Organizational Culture
overview of Fannie Mae's growth since its
inception in the late-1930s and examines the Abstract
Reference Numbers circumstance under which the company The case examines the organizational culture
ICMR ...................................... HROB 040 decided to focus on strengthening its HR at Nucor and the way in which it led to the
ECCH ...................................... 404-008-1 policies. It examines in detail Fannie Mae's success of the company. The policies and
Organization(s) .......... Wipro Technologies commitment to fostering a culture of diversity mechanisms adopted by Nucor's
at the company and also studies the management to encourage the productivity
Countries ............................................. India
innovative HR practices employed (especially and profitability are also discussed. The case
Industry ........................................ Software in the areas of employee benefits and career takes a close look at Nucor's recruitment,
Pub/Rev Date ..................................... 2004 development). reward systems and the work culture. The
Case Length ............................... 10 Pages case also discusses the various criticisms
Issues labeled against Nucor's HR policies.
TN Length ..................................... 4 Pages
Innovative practices at Fannie Mae to meet Issues
employee needs.
SRC Holdings: The ‘Open Book Shaping the culture of an organization.
Management Culture’ Reference Numbers
Reference Numbers
ICMR ...................................... HROB 038
Abstract ICMR ...................................... HROB 036
ECCH ...................................... 404-001-1
ECCH ...................................... 404-003-1
The case examines how SRC Holdings, a Organization(s) ....................... Fannie Mae Organization(s) ........................ Nucor Corp
key player in the engine and parts Countries .............................................. USA Countries ............................. North America
remanufacturing market in the US, turned itself Industry ..................... Mortgage Financing
around by implementing the 'Open Book Industry ............................................... Steel
Pub/Rev Date ..................................... 2003 Pub/Rev Date ..................................... 2004
Management' philosophy. The case gives
an overview of the evolution of SRC and the Case Length ............................... 15 Pages Case Length ............................... 12 Pages
problems that necessitated the adoption of the TN Length ............................................. N/A TN Length ..................................... 4 Pages
Human Resource Management and Organizational Behavior 85

Organization(s) ........... FedEx Corporation


Countries .............................................. USA
Training Employees of
Microsoft's People Problems
Industry ........................................ Logistics IBM through e-Learning
Abstract Pub/Rev Date ..................................... 2003
Abstract
Case Length ............................... 12 Pages
The case examines the growth of Microsoft
Corp. from a small partnership startup to a TN Length ............................................. N/A The case explains in detail the concept of 'e-
global software firm. It discusses the changes learning' - the new mode of employee training
that occurred in the culture of Microsoft as a adopted by IBM. The case discusses in detail
result of its growth, and how these changes Human Resource Accounting about how IBM implemented different e-
affected the employees of the company. The in Infosys learning programs for different groups of
late 1990s saw a rise in the voluntary attrition employees, based on their requirements. The
rate at Microsoft. The case discusses the company implemented the 'Basic Blue'
Abstract
reasons for this increase and its effects on the program for its new managers, which was
company. It also talks about some other This case examines the various models of based on a four-tier learning model. 'Sales
human resources problems experienced by human resources accounting (HRA) for Compass' was a program designed for its
Microsoft, such as the problem of recruiting valuing human assets in an organization. It sales team which provided critical information
new employees and the allegations of to the sales personnel that helped them to
gives an overview of the HRA models adopted
discrimination. Further, the case describes improve their selling skills and consequently
by the public sector and software companies
the efforts undertaken by the company to retain the sales. Managing@IBM was an exclusive
in India. The case also explains in detail the
employees, notably, the restructuring of the program designed for experienced managers
HRA model adopted by Infosys, a leading
company into seven new customer-focused which offered 'just-in-time' performance
software company in India. Finally, the case
divisions and changes made in the support to the managers. Finally, the case
mentions the advantages and the hurdles in
compensation policy. talks about the benefits reaped by IBM from
adopting HRA models in India.
its e-learning initiatives and about its future
Issues endeavors in this field.
Issues
Impact of a rapid growth on the culture of a Issues
company. Human Resources Accounting Models.
Various methods of employee training;
Reference Numbers Advantages and disadvantages of e-learning.
Reference Numbers
ICMR ...................................... HROB 035 ICMR ...................................... HROB 031
ECCH ...................................... 403-062-1 ECCH ...................................... 403-008-1 Reference Numbers
Organization(s) ...... Microsoft Corporation Organization(s) ............................... Infosys ICMR ...................................... HROB 030
Countries .............................................. USA Countries ............................................. India ECCH ....................................... 403-011-1
Industry ........................................ Software Industry ........................................ Software Organization(s) .................................... IBM
Pub/Rev Date ..................................... 2003 Pub/Rev Date ..................................... 2003 Countries .............................................. USA
Case Length ............................... 15 Pages Case Length ............................... 12 Pages Industry ................ Information Technology
TN Length ..................................... 4 Pages TN Length ..................................... 6 Pages Pub/Rev Date ..................................... 2003
Case Length ............................... 13 Pages
TN Length ............................................. N/A
Human Resource Management:
Best Practices at FedEx
Corporation ESOPs: A Tool for
Employee Retention?
Abstract
Abstract
The case examines FedEx Corporation's
various innovative HR practices, which The case examines the emergence of ESOPs
earned it the reputation of being one of the as an employee retention tool across the world
most employee-friendly companies in the in the late 20th century. The case discusses
world. The case gives an overview of the the concept of ESOPs and explores its efficacy
best practices employed by the company in as a retention tool. The impact of the
the recruitment, selection, training and technological downturn on the global corporate
development of employees. It also details the WORKBOOK world, and the stock markets, has been
performance appraisal system and employee
discussed in detail. The case also illustrates
retention strategies of FedEx. Finally, the case
how ESOPs were used in some
reviews the benefits reaped by the company
because of its employee friendly HR practices. organizations for increasing employee
productivity and controlling turnover. It also
Issues discusses various other employee retention
tools that can be adopted by organizations for
HR best practices and their benefits. Managerial Effectiveness employee retention.
Paperback; 214 Pages,
ISBN No: 81-314-0032-8 Issues
Reference Numbers
(Workbook also available)
ICMR ...................................... HROB 034 ESOPs as a tool for employee retention.
ECCH ...................................... 403-063-1
86 Human Resource Management and Organizational Behavior

Reference Numbers as well as the organization through TPP and The case describes in detail the components
ICMR ...................................... HROB 029 STARS. of HWP introduced by the pharma major,
ECCH ...................................... 403-013-1 Johnson and Johnson (J&J). The case
Issues provides detailed information about how J&J
Organization(s) ............................... Various
went about implementing the HWP, the initial
Countries ......................................... Various STARS program and its overall implications hurdles faced and the benefits reaped after
Industry ........................................... Various for the Taj Group; People management. the implementation. The case also talks about
Pub/Rev Date ..................................... 2003 the initiatives taken by J&J to significantly
Case Length ............................... 10 Pages enhance the health and well-being of its
Reference Numbers employees in the new millennium.
TN Length ............................................. N/A ICMR ...................................... HROB 027
ECCH ...................................... 403-019-1 Issues
Organization(s) ........................... Taj Group
Human Resource Management Tangible and intangible benefits reaped by
Countries ............................................. India implementing HWP.
System Reforms at Matsushita Industry ..................................... Hospitality
Pub/Rev Date ..................................... 2003
Abstract
Case Length ................................. 9 Pages Reference Numbers
The case discusses in detail about the reforms ICMR ...................................... HROB 025
TN Length ............................................. N/A
in the liberal human resource management ECCH ...................................... 403-026-1
policies at Matsushita and the lifetime Organization(s) ...... Johnson and Johnson
employment policy at Japanese corporations. Pink Slip Parties: A New Human Countries .............................................. USA
Matsushita was a traditional Japanese Industry ......................... Consumer Goods
company that followed the policy of lifetime
Resource Buzzword
Pub/Rev Date ..................................... 2003
employment. However, due to various
problems like falling revenues, company Abstract Case Length ............................... 14 Pages
posting losses and slowdown in the global TN Length ............................................. N/A
The case examines the emergence of the
economy, the company was forced to change
concept of pink slip parties and its growing
its employment policy. The case discusses
popularity during the early 21st century on
how Nakamura, the President of Matsushita, The Fall of Arthur Andersen:
account of the slump in the IT industry. The
introduced a new personnel system at the
case discusses in detail the concept of pink Organizational Culture Issues
company with the objective of reducing
slip parties and examines the benefits they
human resources costs to the company.
offer to both job seekers as well as recruiters. Abstract
Finally, the case talks about the benefits
It explores the effectiveness of these parties
reaped by the new system.
in extending the much-needed emotional and Arthur Andersen's culture popularly known
career support to laid-off employees. The case as the 'Andersen Way' made it one of the
Issues
also discusses the concept of layoff lounges leading consulting firms in the world. The
Changes in the employment policies at and other job assistance websites that offered 'Andersen Way' represented a culture of
Matsushita; implications of HR restructuring. support to laid off employees during the early integrity and ethics in business. The case
21st century. discusses the evolution of this culture and
also its deterioration (over the decades) due
Reference Numbers Issues to internal conflicts (between the audit and
ICMR ...................................... HROB 028 consulting groups) and changing business
Pink slip parties and their growing popularity dynamics during the 1990s. It examines how
ECCH ...................................... 403-010-1 across US. and why one of the world's most respected
Organization(s) ........................ Matsushita auditing firms got entangled in a web of
Countries ........................................... Japan controversies and accounting scandals by
Reference Numbers
Industry ................. Consumer Electronics the early 2000s, which eventually led to its
ICMR ...................................... HROB 026 demise.
Pub/Rev Date ..................................... 2003
ECCH ...................................... 403-014-1
Case Length ............................... 13 Pages
Organization(s) ............................... Various Issues
TN Length ............................................. N/A
Countries .............................................. USA
Effects of internal conflicts in an organization
Industry ........................................... Various on its performance and survival.
The Taj People Philosophy Pub/Rev Date ..................................... 2003
Case Length ................................. 9 Pages
and Star System Reference Numbers
TN Length ............................................. N/A
Abstract ICMR ...................................... HROB 024
ECCH ...................................... 403-049-1
The case discusses the people practices, Johnson and Johnson’s Health Organization(s) ................ Arthur Anderson
also known as the Taj People Philosophy Countries .............................................. USA
and Wellness Program
(TPP), at the Taj Group of Hotels. The case Industry ..................................... Consulting
explains the various components of the
Abstract Pub/Rev Date ..................................... 2003
philosophy. The case also discusses the
'Special Thanks and Recognition System' Case Length ................................ 11 Pages
The case discusses the increasing
(STARS), a recognition and reward system importance given to Health and Wellness TN Length ............................................. N/A
for employees adopted by the group. It details Program (HWP) by corporates in order to limit
the various benefits reaped by the employees the rising health care costs of employees.
Human Resource Management and Organizational Behavior 87

Pub/Rev Date ..................................... 2003 Reference Numbers


Nokia: Fostering Innovation Case Length ............................... 15 Pages ICMR ...................................... HROB 020
TN Length ..................................... 4 Pages ECCH ...................................... 403-015-1
Abstract Organization(s) ............................... Various
Countries ......................................................
The case describes the organizational culture Southwest Airlines’ Industry ........................................... Various
at Nokia and explains how it helped the Organizational Culture
company become one of the most innovative Pub/Rev Date ..................................... 2003
ones in the industry. The focus of the case is Case Length ................................. 9 Pages
Abstract
on innovation and how, by constantly TN Length ..................................... 4 Pages
upgrading and introducing new features Nokia The case "Southwest Airlines' Organizational
became the market leader in the mobile phone Culture" gives an account of the development
market. The case discusses the factors which of the organizational culture of Southwest The Corporate Glass Ceiling
helped Nokia become the biggest player in Airlines. The case starts with the background
the mobile phone market: the culture of the of Southwest and its development over the Abstract
company, its human resource philosophy and years. The case explains the unique culture
the organization of its R&D. The case deals with the concept of 'glass
of Southwest, and how it has helped Southwest ceiling,' which prevents women from reaching
to face challenges. The case also describes top management positions in the corporate
Issues how Southwest responded to the situation world. It explains the concept in detail and
arising out of the September 11 terrorist attacks examines the various reasons that prevent
Factors that contributed to a unique culture
which dealt a severe blow to the airline women from reaching the top management.
focused on innovation and creativity.
industry. Southwest's response to the crisis The case gives several examples of women
was shaped by its organizational culture, who have reached top management positions
Reference Numbers which laid emphasis on taking care of in the US and in India.
employees and building relationships. The
ICMR ...................................... HROB 023 influence of the leadership of Southwest on its Issues
ECCH ...................................... 403-040-1 culture is also explained.
Organization(s) .................................. Nokia Factors that have brought corporate glass
Countries ......................................... Finland Issues ceiling into existence.
Industry ........... Mobile Telecommunication Role played by leadership in shaping an
Pub/Rev Date ..................................... 2003 organization's culture. Reference Numbers
Case Length ............................... 13 Pages ICMR ...................................... HROB 019
TN Length ..................................... 4 Pages ECCH ...................................... 403-012-1
Reference Numbers
Organization(s) ............................... Various
ICMR ...................................... HROB 021
Countries ................................... India, USA
ECCH ...................................... 403-025-1
3M’s Organizational Culture Industry ........................................... Various
Organization(s) ............ Southwest Airlines
Pub/Rev Date ..................................... 2003
Abstract Countries .............................................. USA
Case Length ............................... 12 Pages
Industry ........................................... Airlines
The case examines the organizational culture TN Length ..................................... 4 Pages
Pub/Rev Date ..................................... 2003
at 3M and the way in which it facilitated Case Length ............................... 14 Pages
innovation at 3M. The policies and
TN Length ..................................... 5 Pages
mechanisms adopted by 3M's management
to encourage the spirit of innovation in its
employees are also discussed. The case
takes a close look at 3M's environment of CEO Compensation Controversy
innovation; the culture of knowledge sharing;
and the reward system. It also discusses the Abstract
steps implemented by the new CEO, James
McNerney, to accelerate growth at 3M. The The case discusses the reasons behind the
impact of cultural change at 3M on the spirit of high compensation of top executives and
innovation is also discussed. CEOs in particular. It examines the evolution
of the CEO compensation structure over the
Issues years, and why it has become a controversial
issue. The case also examines the various
Strategies for developing a culture of innovation components of the compensation structure of
in an organization. a CEO and the implications of high CEO
compensation on the performance of the
organization and on the morale of lower level
Reference Numbers employees. Finally, the case suggests some Case Studies in
ICMR ...................................... HROB 022 measures to solve the controversy. Organizational Culture
ECCH ...................................... 403-041-1 Volume I
Issues
Organization(s) ...................................... 3M Hardcover; 356 Pages,
Countries .............................................. USA Various factors that influence, or are 21 Case Studies
Industry ............................... Manufacturing responsible for, high CEO compensation. Rs. 1,000/- (USD 50)
88 Human Resource Management and Organizational Behavior

Issues Issues
Flexible Work Options Issues and implications regarding personal Importance of treating HR as an integral part
appearances across the business world. of the organizational setup.
Abstract

The case examines the reasons for the Reference Numbers Reference Numbers
growing popularity of flexible work options ICMR ...................................... HROB 017 ICMR ...................................... HROB 015
(FWOs) in several organizations across India. ECCH ...................................... 402-049-1
ECCH ...................................... 402-020-1
It examines in detail the FWOs offered by Organization(s) ............................... Various
various companies in India including HP India, Organization(s) ............ Xerox Corporation
Countries ..................... India, USA, Others
P&G India and ICICI. The case also discusses Countries .............................................. USA
Industry ........................................... Various
the concept of FWOs and its evolution, and its Industry ......................... Office Automation
Pub/Rev Date ..................................... 2002 Products
advantages and disadvantages for employers
and employees. Finally, it also examines the Case Length ............................... 10 Pages
Pub/Rev Date ..................................... 2002
future of FWOs in India and identifies some TN Length ..................................... 4 Pages
Case Length ................................. 9 Pages
industries that encourage this option.
TN Length ..................................... 4 Pages
Issues Employee Downsizing
Flexible work options in India – Need, Abstract Recruiting: The Cisco Way
Advantages, and Disadvantages.
The case examines the increase in employee Abstract
downsizing across the world in the late 20th
Reference Numbers and early 21st century. The case discusses The case examines various changes brought
ICMR ...................................... HROB 018 in detail the downsizing concept and explores about by global networking major, Cisco, in its
ECCH ...................................... 402-050-1 its positive and negative impact on both, recruitment policies in the mid-1990s. It
organization and employees. The case also detailes the various tools adopted by the
Organization(s) ............................... Various examines the ‘best practices’ regarding company to attract the best talent and examines
Countries ............................................. India downsizing and the steps downsized how the company benefited from them. The
Industry ........................................... Various employees need to take, to overcome the case also discusses the emergence of e-
Pub/Rev Date ..................................... 2002 trauma of being downsized and to find other recruitment as a strategic tool for IT companies
jobs. It also discusses concepts such as in the changing business environment.
Case Length ................................ 11 Pages
flexible working arrangements and contingent
TN Length ..................................... 4 Pages employment that are being adopted by many Issues
companies to avoid the negative impact of
downsizing. Importance of human resources in the
Personal Appearance: information technology industry.
The Changing HR Norms Issues

Circumstances that led to the adoption of Reference Numbers


Abstract
downsizing practices across the world. ICMR ...................................... HROB 014
The case explores the changing trends in ECCH ...................................... 402-024-1
corporate dress codes the world over and Reference Numbers Organization(s) .................................. Cisco
the role of a company's HR department in this Countries .............................................. USA
context. The reasons for the growing ICMR ...................................... HROB 016
Industry .................. Computer Networking
popularity of casual attire at the workplace ECCH ...................................... 402-048-1
since the 1990s, especially in the US, are Organization(s) ............................... Various Pub/Rev Date ..................................... 2002
examined in detail. The case also provides Countries ............. USA, France, Germany Case Length ................................. 8 Pages
an in depth analysis of arguments for and Industry ........................................... Various TN Length ..................................... 4 Pages
against allowing casual dressing at corporate Pub/Rev Date ..................................... 2002
offices. The case concludes with a note on
Case Length ............................... 13 Pages
the ways of striking a balance between casual Netscape’s Work Culture
and formal attire and proposes ‘appropriate TN Length ..................................... 6 Pages
business attire.’ Abstract

Xerox: People Problems The case discusses the organizational culture


of Netscape, one of the leading Web browser
Abstract companies. The case discusses various
aspects of the culture that contributed to the
The case study discusses the problems faced success of the company. In 1998, America
“The biggest challenge for many great by leading document management company, Online acquired Netscape Communications.
front-line managers may be using their Xerox, as a result of a change in the leadership The case examines the post-merger culture
employees' talents as the basis of and work culture. The case explores in detail at Netscape and the impact of the new culture
building strengths in an organization the problems that arose during the tenures of on Netscape employees.
that is fixated on correcting talent Paul Allaire as well as Rick Thoman. The
case also mentions briefly the steps taken by Issues
weaknesses.”
the current CEO Anne Mulcahy to bring back
– Kenneth A. Tucker Role of culture in the success of a software
the company to its erstwhile glory and restore company, cultural problems after mergers.
employee confidence.
Human Resource Management and Organizational Behavior 89

Reference Numbers Industry ................ Information Technology leading development finance institution, after
ICMR ...................................... HROB 013 Pub/Rev Date ..................................... 2002 K.V. Kamath took over as managing director
and chief executive officer in May 1996 and
ECCH ...................................... 402-023-1 Case Length ............................... 10 Pages
following the merger of its subsidiary, ICICI
Organization(s) ........................... Netscape TN Length ..................................... 4 Pages Bank and Bank of Madura in December 2000.
Countries .............................................. USA It reveals the importance of change
Industry ................ Information Technology management how effective management of
Pub/Rev Date ..................................... 2002 Wipro’s PCMM: change could bring out best results from the
Level 5 Certification employees.
Case Length ............................... 12 Pages
TN Length ..................................... 4 Pages Abstract Issues

The case examines the HR measures taken Change Management.


HP at Cultural Crossroads by software major Wipro to get itself assessed
on the PCMM standards. The case also
Abstract discusses the evolution of CMM and PCMM Reference Numbers
standards besides examining the potential ICMR ...................................... HROB 008
The case discusses HP's organization culture benefits for Wipro after the certification. ECCH ...................................... 402-014-1
and the role of 'HP Way' in strengthening it. It
Issues Organization(s) .................................. ICICI
also discusses the steps implemented by the
new CEO Carly Fiorina in a bid to cut costs Countries ............................................. India
The importance of quality standards such as Industry ........................ Financial Services
and improve the financial performance of HP,
which proved to be a major departure from PCMM for a software firm.
Pub/Rev Date ..................................... 2002
HP's long cherished culture. Case Length ............................... 10 Pages
Reference Numbers
Issues TN Length ..................................... 4 Pages
ICMR ...................................... HROB 010
Evolution of culture in a large organization; ECCH ...................................... 402-022-1
Implications of radical cultural change.
Organization(s) .................................. Wipro The State Bank of India VRS
Countries ............................................. India
Reference Numbers Industry ................ Information Technology Abstract
ICMR ...................................... HROB 012 Pub/Rev Date ..................................... 2002
The case 'The State Bank of India VRS' is
ECCH ...................................... 402-025-1 Case Length ............................... 10 Pages intended to provide a detailed insight into the
Organization(s) ...................................... HP developments after leading Indian public sector
TN Length ..................................... 4 Pages
Countries .............................................. USA bank SBI decided to implement a VRS. The
Industry .................................................... IT case examines in detail the reasons for SBI's
Pub/Rev Date ..................................... 2002 Reorganizing HP employees protesting against the VRS and
Case Length ............................... 10 Pages the post-VRS scenario.
Abstract
TN Length ..................................... 4 Pages Issues
The case discusses the problems faced by
Manpower planning, Voluntary Retirement
HP during the mid 1990s due to its highly
Schemes.
Microsoft: decentralized organization structure. The case
Discrimination at the Workplace also analyzes the aggressive management
reorganization plan implemented by CEO Reference Numbers
Abstract Carly Fiorina and its effect on the company. ICMR ...................................... HROB 007
Issues ECCH ...................................... 402-004-1
The case examines the charges of gender/
Organization(s) .......... State Bank of India
racial discrimination and sexual harassment Need to alter organization structure to facilitate
against leading IT company Microsoft. It Countries ............................................. India
growth, coordination and control.
explores in detail the treatment meted out to Industry ................... Banking and Finance
female employees in the company's initial Pub/Rev Date ..................................... 2001
years and the measures Microsoft took to Reference Numbers
Case Length ................................. 7 Pages
improve the work culture of the organization. ICMR ...................................... HROB 009
TN Length ..................................... 4 Pages
The case also discusses the lawsuits against ECCH ...................................... 402-026-1
Microsoft that allege racial discrimination, and Organization(s) ...................................... HP
analyzes the implications of such changes Countries .............................................. USA Indian Airlines’ HR Problems
for the company.
Industry .................................................... IT
Abstract
Issues Pub/Rev Date ..................................... 2002
Case Length ............................... 10 Pages The case 'Indian Airlines' HR problems',
Discrimination and harassment at the examines the causes of the HR problems
workplace. TN Length ..................................... 4 Pages
faced by Indian Airlines. The case reveals
how poor management and stubborn work
Reference Numbers Change Management at ICICI force can drive a monopoly into loss. The
case also throws light on other lapses such
ICMR ...................................... HROB 011
Abstract as poor canteen management and payment
ECCH ...................................... 402-016-1 of excessive allowances. The case is so
Organization(s) ...... Microsoft Corporation The case examines the process of change structured as to enable students to understand
Countries .............................................. USA management at the Industrial Credit and why and how Indian Airlines was constantly
Investment Corporation of India (ICICI), a plagued by HR problems.
90 Human Resource Management and Organizational Behavior

Issues Reference Numbers


ICMR ...................................... HROB 004 SAIL’s
HR problems in government owned units, ECCH ...................................... 402-018-1 Voluntary Retirement Scheme
airlines.
Organization(s) ....................... Philips India
Countries ............................................. India Abstract
Reference Numbers Industry ..................... Consumer Goods &
Voluntary retirement scheme (VRS) is one of
ICMR ...................................... HROB 006 Services
the least studied phenomena in both business
ECCH ...................................... 401-031-1 Pub/Rev Date ..................................... 2002 and academia. The case study focuses on
Organization(s) .................... Indian Airlines Case Length ................................. 6 Pages the VRS introduced by Steel Authority of India
Countries ............................................. India TN Length ..................................... 5 Pages Limited (SAIL). Since financial year 1998-
1999, SAIL had been incurring huge losses.
Industry ..................... Aviation and Airlines
One of the major reasons for the losses was
Pub/Rev Date ..................................... 2001 HR Restructuring: its high manpower cost. To deal with the
Case Length ................................. 7 Pages situation, McKinsey advised SAIL to reduce
The Coca-Cola & Dabur Way
TN Length ..................................... 4 Pages its workforce from 1,70.000 to 1,00,000 by
Abstract 2003. The case deals at length with various
VRS schemes that SAIL launched, its staff
The case study 'HR Restructuring. The Coca- education initiatives and the problems faced
The Indian Call Center Journey Cola and Dabur Way' looks at the human by the company while implementing VRS.
resource restructuring exercises taken up by
Abstract Coca-Cola and Dabur in the late 1990s. The Issues
case essentially brings out the different
The case provides a detailed insight into the circumstances that led to the restructuring and Implementation and implications of VRS.
reasons behind the Indian Call Center (CC) the repercussions of the exercise. The case
industry in not being as successful as was to look at diverse circumstances that led to
expected by analysts. Outlining the CC the HR restructuring exercise at Coca-Cola Reference Numbers
industry history, concept and functioning, the and Dabur.
ICMR ...................................... HROB 002
industry's problems on the human resources Issues
front are explored in detail. ECCH ...................................... 401-030-1
HR restructuring at Coca-Cola & Dabur. Organization(s) ................................... SAIL
Issues Countries ............................................. India
Reference Numbers Industry ............................................... Steel
HR Problems faced in the Indian Call Centers.
ICMR ...................................... HROB 003 Pub/Rev Date ..................................... 2001
ECCH ...................................... 402-007-1 Case Length ................................. 7 Pages
Reference Numbers Organization(s) ......................... Coca Cola TN Length ..................................... 4 Pages
ICMR ...................................... HROB 005 India Limited, Dabur
ECCH ...................................... 402-019-1 Countries ............................................. India
Organization(s) ............................................ Industry ....................... Food & Beverages Bata India’s HR Problems
Countries ............................................. India Pub/Rev Date ..................................... 2002
Case Length ................................. 7 Pages Abstract
Industry ........... IT Enabled Services, BPO
Pub/Rev Date ..................................... 2002 TN Length ..................................... 4 Pages The case study focuses on the HR problems
Case Length ................................. 8 Pages faced by Bata India. Labor strife and the
management's inability to deal with it
TN Length ..................................... 4 Pages
effectively has resulted in huge losses for the
company. After a brief turnaround of four years
(1996-1999), Bata was once again moving
Philips India: towards declining path. The case highlights
Labor Problems at Salt Lake various HR and industrial relations issues
which Bata has to immediately deal with in
Abstract order to have productive workforce.

The case studies the labor problems of the Issues


Philips India Limited's (PIL) Salt Lake factory
HR and IR issues; MNCs experiences in
in Kolkatta, India, around 1998 when
India.
differences with workers led to declining
production and losses. When PIL's
management decided to sell the factory, the Reference Numbers
Union objected and made a counter bid. ICMR ...................................... HROB 001
Highlighting the problems between PIL and its
ECCH ...................................... 401-022-1
workers, the case examines the reasons Case Studies in
behind the conflict. Organization(s) .................. Bata India Ltd.
Human Resource Management
Volume III Countries ............................................. India
Issues Paperback; 319 Pages, Industry ........................... Shoes & Apparel
23 Case Studies Pub/Rev Date ..................................... 2001
Industrial relations; Workers participation in
ISBN No: 81-314-0203-7 Case Length ................................. 6 Pages
management.
Rs. 750/- (USD 35)
TN Length ..................................... 5 Pages