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When you're surfing the Web, you probably only think about one thing when you look at a Web site: whether or not it's fun. But when you're looking for information on the Web for school -- or really any time that you care that what you find is true and up-to-date -- you have to evaluate the website to make sure that you can trust the information on it. Here are some questions to ask when you're looking at a website that will help you decide whether or not it's good:
Who made it?
Anyone can make a Web page. In fact, not only can anyone make a Web page, anyone can make a Web page and lie about who they are! You could make a Web page that said you were Eminem, and no one would stop you from putting it on the Web. But sites that really belong to the people they say they belong to have some things in common:
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There's some way to contact the people responsible for the site; usually an e-mail address, Pages within the website look similar: they may have the same background color, or there will be Pages within the website link back to the home page, and to elsewhere in the site. The website shows signs of being proofread; there are no spelling or grammar errors. If you're going to use information from a website for a school project, think about getting it from a website that you already know will have good information, such as the website of a library, a school, or a museum. Often, libraries, schools, and museums will have links on their sites to other sites that they have already evaluated for quality and accuracy. The Multnomah County Library Homework Center (www.multcolib.org/homework/) is a good place to start.
sometimes a phone number and street address, too. the same logo on every page.
When was it last updated?
Look for a 'last updated' date near the top or bottom of the site's home page. If a website has been updated recently, that's generally a good sign. It means someone's paying attention to the site, making sure links still work, maybe changing parts of it to reflect more recent news or research. But it's not always necessary for a website to have been updated recently for it to be valuable. For instance, if a website provides the full text of
Shakespeare's sonnets, that text isn't going to change, so it's not necessary for it to be frequently updated.
Is it clear what it's about?
You should be able to tell why a website exists, and what information it's trying to provide. If the purpose of the website is confusing or unclear, that's a good sign that you should look for a different site.
Are there a lot of ads?
Ads can be long, rectangular banners at the top or bottom of the screen, or sometimes they are on the left or right side of the screen. It's not always easy to recognize all the ads on a page; sometimes ads will look like messages from your computer, or just like part of the website that you're looking at. Teach yourself to spot ads, and be aware that if a website has a lot of ads, you may want to think twice about whether the information on it is unbiased. However, many valuable sites do contain advertising to help support themselves.
Is it easy to find the information you need?
You won't always be able to find exactly what you need right on the very first page of the first website you go to. Looking at different places and gathering information from them is what doing research means. But if it's very hard for you to find the information you need, and especially if it seems that information from one part of the website contradicts another part, you may want to try another site.
Sometimes, there is no good Web site.
If you're having a really hard time finding anything for the topic you're interested in, you may want to look elsewhere: in books, magazines, or newspapers. Also, remember that you can always ask a librarian for help searching for any kind of information you need
Introduction I was very fortunate to be asked to be a contributing author to the book, Web of Deception: Misinformation on the Internet. This is a digest of the chapter I authored and the story of how it came about. It didn’t take long after first stepping on the Information Highway to realize that it was important to evaluate Internet sites. Attorneys may be very sophisticated but occasionally one still shows up in the librarian’s office, confused and dismayed, saying “But, I found it on the Internet” as if the Internet somehow bestowed accuracy on a piece of misinformation. The library mantra became, “You don't believe everything you read in the newspaper so don't believe everything you read or see on the Web.” Once everyone in our firm had web access, the library started a regular program of Internet training classes. We covered practice areas as well as general reference and incorporated evaluation of web sites into practically every class. Eventually, we developed an entire class on evaluation. Soon there was an
article in Searcher and next the chapter, How to Evaluate a Web Site, in Web of Deception: Misinformation on the Internet. Even the most highly skilled and skeptical librarian can still learn new tricks. Web of Deception covers web hoaxes, counterfeit sites, and other spurious information, medical misinformation, corporate misinformation, privacy risks, charity scams, the dark side of e-commerce and email fraud, legal advice, searching quagmires, how search engines work, and remedies for intentional misinformation, as well as how to evaluate web sites. There are many factors to consider when evaluating web sites and there are many sites that provide checklists and tutorials to help you with evaluation. “How to Evaluate a Web Site” doesn’t cover technical issues; see useit.com and other sites for technical evaluations.
Since the web is a self-publishing medium, anyone can and does publish on the web. Consequently, it's imperative to evaluate the information that you find on the web for authority, currency and relevancy. Remember that academic research assignments require an authoritative bibliography. Learn the criteria for evaluating web sites and how to apply evaluation techniques to books and periodicals, too. Evaluating The Web Five Criteria for Evaluating Web Pages learn how to evaluate web sites by determining their authority, relevancy and currency Remember Unlike scholarly print periodicals and books, where the information is subjected to a process of review, anyone can publish on the web. Many web sites are also designed for commercial purposes and, consequently, are designed to influence! Evaluating Periodicals Learn the important differences between the various types of periodicals. Do you need to use popular magazines and/or scholarly periodicals? They each serve different purposes and are written for specific audiences. Use Ulrich's Periodical Directory to help determine if a periodical is "peer reviewed or refereed". Oftentimes, research articles must be reviewed by a "jury" of experts or scholars before they're published. This process is known as "peer-reviewed" or "refereed." Note There are important differences between the various types of periodicals. Learn how to evaluate periodicals by looking at their format, intended audience, and if possible, their physical appearance.
Separating the Wheat from the Chaff: How to Tell the Good Sites from the Bad
Article appeared in Internet Trend Watch for Libraries, March 1998
I look at a lot of sites. As a matter of fact, I've been looking at a lot of sites since November of 1993, when the Internet was basically a large Gopher site. Back then it was easy to evaluate a site; almost all Gopher information was based at universities, all the pages looked the same because they were text-based, the navigation was identical from Gopher menu to Gopher menu. In those days I only had to see if the content was useful for teachers. Since the explosion of the World Wide Web, easy-to-use HTML editors, access to "free" home page space for anyone that has an Internet account, and the influx of commercial sites and advertisements, evaluation of Web sites has become much more difficult. With the huge amount of information available, it is imperative that students and teachers learn how to critically evaluate a site. There are three basic areas of evaluation that need to be considered when looking at a site. These are navigation and usability, authorship, and content validity.
Navigation and Usability In order to use a site effectively, and in order to get to the important information, it must be navigable and easy-to-use. A site should provide for all types of learners. This can be done by offering hypertext links, so users can jump around, and a site map for the left-brained or concrete-sequential user. Authorship A site should enable the user to easily find out about the author; where they work, what their credentials are that makes it appropriate for them to write about the topic, and how to get in touch with them for further questions. Web page authors have to expect that they will get e-mail from interested students asking for further explanation of the topic covered. Content Validity The most important area to consider when evaluating a Web site is the content. Students need to be able to recognize when a Web page is a thinly disguised commercial or opinion page or when it is strictly a source of information. More importantly, the student needs to realize when each type of page is appropriate for his/her purpose or task. If possible all information should be verified in a traditional edited print/electronic source. To put it simply:
• • • •
A Web page should be readable on a 14" monitor, with graphics turned on or off or via a text-based browser. It should adhere to the standard HTML conventions. A page should be user-friendly, well-organized, and all links should work. Information should be present to contact the author of a site.
If a site contains a wealth of content that can be verified. authorship. A good web site is always about the customer and is never about us. The content should add to the existing body of knowledge in a unique way. and is not signed. I have designed three evaluation instruments (elementary. I printed these pages out and gave one to each group of four students to evaluate. and knocking out code with software like Dreamweaver. For this lesson I asked permission to "borrow" a Web page. from the Museum of Paleontology. It is very important that teachers practice these skills before teaching students how to evaluate Web sites. remember that the different types of Web pages (opinion. Good web site design isn't just about pretty colors. middle. but is hard to get around. use it! Also. They were able to carry over the skills they had practiced to the evaluation of sites they wanted to use in their classroom projects.• • The content should be verifiable and replicable. groovy graphics. Also. is designed to provide good information to a specific audience. gut instinct is a big part of the evaluation process. too. and secondary) for students to use. informational) need to be looked at with differing sets of criteria. I include explanations of each of the criteria as well as full-size overhead masters for teachers to use when introducing this topic. etc. It is much easier to understand and be able to answer questions dealing with navigation. I used the middle school evaluation instrument in a successful lesson with fourth grade students. As the students presented their findings. I then created a separate list of thirty-six criteria for teachers to use when evaluating a Web site for possible inclusion in a lesson or unit. dealing with Tyrannosaurus Rex. Teachers should not hesitate to use a site even if it doesn't meet all of the criteria for an exemplary Web page. and content validity if the teacher has extensive practice with critical evaluation. as well as some higher-order thinking skills for further extending the evaluation process. it quickly became evident that the practice of applying a rubric of standards to a Web page was the perfect way to teach the students the methodology of the critical evaluation process. tone and the way information is arranged. I edited the page in an HTML editor and created six new versions of the page -. In order to help students learn how to evaluate Web sites. others with incomplete citations. and takes into consideration not just visual design but also content. as well as accessibility and usability for people with varying . even the fanciest design can't help a site that doesn't provide reliable information of value to visitors in a sensible and easy-to-use format.some with incorrect information. While a terrible look can certainly kill a site. Marsha Tate and Jan Alexander at Widener University Library cover this topic in detail. news. Good website design requires substantial planning. They include all of the elements mentioned above. In my book. commercial. Evaluating Internet Web Sites: An Educator's Guide. Wear Edward DeBono's red hat for a while and just go with it (Six Thinking Hats)! ____ Every good site on the web or www.
is designing the look. Each visitor is searching for specific answers. to specific questions. . will they have: • • • • • • Discovered something new about your industry? Solved their original problem? Believe that they have discovered a trusted information resource? Learned how to contact or find you? Phoned or sent you an email message? Planned to return to your website. or presentation layout. Each web page on your site should provide detailed answers about only one aspect of your business.degrees of ability. Content is still King. to take your company website seriously. before they decide what free information they want to give their visitors. you didn't build a very good website! One of the most common mistakes that new website owners make. A website is NOT display advertising. You may talk about all the great services or products you provide. Read: What is SEO? Knowing the difference between your customer's perception of your business and yours. for more information? If your answer is probably not to any of these questions. The world wide web has now replaced the traditional "Yellow Pages" as the first place your potential customer looks. By the time each visitor leaves your website the first time. but your customer probably doesn't care about most of them. Focusing detailed information about specific aspects of your business on specific web pages. None of these things are developed in isolation: all of them ideally support one another. is absolutely critical to building a successful business website. Any website that tries to be all things. You simply can't tell your entire story on one page. they will probably visit more pages on your site. to all people will fail to achieve a great search engine results page ranking. Information that provides answers to customer questions. linked to other web pages that provide expanded explanations of similar or related topics. Developing good business information is the start of the planning and design process. is simply about how and how well the text information on a website is presented. dedicated to that subject only. It is simply an extension of your real world business. If your visitor is impressed by the great information they find on one page. Good websites are all about high quality information. What free information are you going to provide to your website visitors? Answering that question is the most important step in planning a search engine optimized website. will provide valuable information to each visitor. for a solution to an information problem. Search engine optimizing. An optimized website is designed to provide the same specific information to the same type of customer that already uses your products or services. you need to develop a topic specific information plan. BEFORE you can build a search engine optimized website. Your new customers are trying to find business information sites when they use a search engine. is also very valuable to search engines. and expect search engines or any other visitors.
plain English definitions of any industry's technical terms. might make the decision making process a little easier. The simplest. safer and more cost-effective. SEO Designers will try to make your research time more productive. We provide easy to understand definitions of common website technical terms to all our website visitors (and clients). You don't want your website to win an award from the "Webpages That Suck" site! . when they scan your website. Our site is not intended to provide technical how-to information to web site designers. easiest to understand and follow. they convey understandable (website) information. [ Content ] [ Website Terms Menu] Site SearchSearch for: þÿ Go (x) Reset or a Web search? Simple Definitions of Website Terms are Important! When you try to find simple. to make an informed decision.This accessible website was designed and written to provide easy to understand explanations about good business website design and search engine optimization or seo information. Designing a new company website or optimizing an existing web site can be a critical business decision. for business website owners and their proposed or existing web sites. can be an almost overwhelming task. will allow your visitors to read your information pages and enjoy the visit! Simple (HTML) navigation menus also provide search engines with a clearly marked road map to follow. Navigating through the maze of available website designers and web site design options. Providing simple and accessible navigation features is just the beginning. Knowing your design options. you already know how difficult it can be. Although simplified terms definitions can not provide comprehensive information. [ Content ] Website Terms and Definitions Website Navigation There are many navigation methods employed on websites. will hopefully assist our clients and visitors to make well informed website design decisions. even though it certainly does! Our goal is to provide the business website shopper with all the necessary information. Explaining common website terms.
they leave your website! You would never ask a real world customer to stand in a dark closet while they try to do business with you. Webpage search ranking is what search engine optimization is all about. A very simple definition of SEO! Tracking (website performance statistics) Tracking. and through the content and interface screens. moving forward. image maps. 1999) The process by which a user explores all the levels of interactivity. is much easier than you might think. where to go next and how to find your Home Page or a good Site Map. If your potential visitors can't find your business website in the ranking results. The number of "unique visitors. or interface sounds help orient them to where they are at within the levels of interactivity. Always get a money back guarantee! Term Definition: Source: Elms College — ( Relevancy Ranking ) A search engine's arrangement of your results so that those most likely to be relevant to your query are displayed at the top of the list. backward. while clues such as special colors. the more likely that your site will be visited. what valuable business information is on the page. Each search engine has their own priorities for how they rank webpages.. The higher your webpage appears in the search results. Good Website navigation is very important to every business website. or following the statistical changes in your website's performance. Users navigate through the project by clicking on interactive controls such as buttons.Term Definition: Source: Cal Poly — ("Navigation" definition ) (from Lisa Graham. the more likely your website will be to attract visitors. Relevancy may be determined by any number of factors-such as multiple occurrences of keywords or how high up in a particular document they appear. backgrounds. The higher your website page titles appear in the ranking results for a specific search phrase. Poor website navigation creates the same visitor experience. No one can automatically give you a first page ranking search result. you will have no visitors! Good page titles help. See Menus as well. When a visitor can't easily discover where they are. A good navigation scheme will leave the user with little question about where they are in the document and where they can go from there. and hypertext. Ranking (search engine page ranking) Search engine results page ranking ( SERP ) is determined (by all search engines) on the basis of their secret algorithm." "which search engines" your visitors used to find your website and which " keyword phrases" were successful in . The Principles of Interactive Design. Good links help. Good page titles tell visitors what each page is about. Most webhosting services provide at least one "built-in" stats generating program..
is often more. This html page element is the most important. Good page titles provide interesting information about the page.. Subtle use of flash. Flash Websites Flash website design uses non-html proprietary software developed by Macromedia. Flash "movies" (like all website graphics) are not actually on the webpage. If presentation is your primary design goal. In html." Good business information is the key. What is a good page title? . Flash on the Web is displayed by a browser plug-in. produce a complete flash website can be a very costly small business mistake. Flash websites are only a "good choice" for small businesses involved in the music or performing arts fields. Having a professional flash designer.. as the document title. can add a significant amount of user enjoyment. There are many award winning website designs that don't even exist in the major search engine databases! With flash. Although the presentation of graphics can be amazing. the movies don't actually exist! All the animated text and graphics are unreadable by search engines. Instead. will produce "new customers. but often overlooked or misused by amateur web designers. Your company name should NEVER be the title of your HOME PAGE. usually at the top of your monitor screen. included on a floppy or CD-ROM. there is a price to pay for great presentation effects (if the designer gets carried away with flash). [ Content ] [ Content ] [Website Terms Menu] Why is a good page title important and what are good page titles? Good page titles are important to every web page on every web site on the WWW. Overdue flash animation and they'll leave! Term Definition: Source: George Mason University — ( "Flash" ) Animation software used to develop interactive graphics for Web sites as well as desktop presentations and games (Windows and Mac) by the company Macromedia. Non-Web presentations are run by a Flash player. The page title tells everyone what important information the page contains. Helping your visitors find that information easily. Macromedia Flash can produce a beautiful website. they are "inserted" onto the page by the user's browser. the <title> tag tells a computer's web browser to display the words placed within it. less.information. Flash can be used to create vector-based graphics in one or more time-lines that provide a sequential path for actions. To search engines. use flash.
you can give a more detailed/pleasant title in the top level heading of your document. Good page titles help search engines rank web pages accurately Page titles appear on the search engines results pages or SERPs for the search phrase that a user types into the search window. A good page title contains good keywords You will note from the example above. Better: <title>Section One of the Modern Music Guide</title> or even better <title>Time Frame (the Modern Music Guide.g. etc. Putting important information into context helps create a user friendly website. e. that putting a good link in the page heading helps to expand on and clarify the information contained in the page title.. Musicwise?</h1> (with a link to the whole Modern Music Guide for context). concise description of the page from W3C <title>: the most important element of a quality web page The <title> element in HTML is designed to provide a short piece of text that should stand for the document in cases such as: * window title bars * bookmark lists * result lists from search services They go on to describe high quality page titles: A good title So take care to give your page a good title: not too short "Section One" won't help much when it shows up in a search results list. <h1>Section One: When has the Modern Time Commenced. Section one of what?. menus. Search engines place a very high value on good page . Section 1)</title> not too long Because only 60 to 80 characters are displayed in many window titles.A good page title is a good.
[ Content ] Good page titles are important to good SEO Once you realize how much importance search engines place on page titles. that accurately describe the page content. will likely be the one you click on. Although being ranked number one on the list is very important. Some page titles used on our site include: • • • • A good web site IS good web design A good business website means a good business information site Find a good SEO site to find a good website designer A user friendly website . that spending the time to explain what information is important to their customer. [ Content ] Good page titles don't include ourcompany. Untitled pages are not very profitable. the page title that most closely appears to meet your search query. we can write page titles that match potential customer search phrases.titles. ensuring that your pages receive good placement. This is a very common page title mistake on many business web sites. having an interesting page title can often induce visitors to visit your site out of simple curiosity. Good page titles make good link text phrases Since page titles appear on the search engines results pages. can produce amazing improvements in search engine ranking results. to each of your sites pages. the good ones get noticed. is some of the most valuable time they can invest in good business web site design.com! Most poorly written business websites have every page titled with the company name. Good business web sites are written to provide good information from a customer's perspective. requires that you have good text links. you can understand how critical good page titles are to good seo. will be visited first more than half the time. new visitor statistics and increased sales. A good page title will attract visitors' attention When you scan a results page. Page titles are like storefront signs. With this critical information. The page title that appears in the first place position on a search results page. We often explain to clients. Simply changing the page titles to accurately describe each page. with the page title text included. to rank web pages.
[ Top of Page ] Why have a good site map? . why would we want to? Contact us. why would anyone want to know? How to find us. Who we are. A good page title helps create a user friendly web page For many people with disabilities. if we don't know who you are. they don't tell anyone what the web page is about on a search results page. You can read a more complete list of page titles on our good site map. In turn. there are millions of pages where the page author forgot to even write a page title! That's certainly not how to write a good web page. Each time we edit or add new information to a page. good page titles are very important. Add Seo Website Design to your favorites list! This script allows our web site users to simply add this good site to their favorites list or bookmark this good page title information web page. The worst page titles? • • • • • untitled. Properly titled pages help find the right information sites more easily. Important meta tags. As you visit each page. for higher contrast and good usability. This script changes the background color of text input areas. check the search engine results by clicking on each search engine name at the bottom of the page. we analize the title to determine if it still best describes the page. will also improve every user's experience. before you make any business web design decisions. do you know that Yahoo alone has over 80 million pages titled who we are? What we do.• A high quality website provides high quality information Please read: What is a website or why is a web site a WEB SITE?. If not. properly used. returns over 6 BILLION PAGES on Yahoo! See the value of good page titles? Besides being completely boring. we change it. accessible websites produce more customers. This is a very important component of optimizing a web page. Making your page titles user friendly can pay big dividends in creating good accessibility. They often need to spend extra time and effort just to visit web sites.
As a bonus. please follow the high-lighted terms links to read their definitions and explanations. search engines are beginning to take valid web sites more seriously in recent times. Internet Explorer is not the only web browser.Graphics components Graphics include all the pictures. Although there are definite emotional responses to specific colors. requires that we provide a few more technical explanations on this page. To design an accessible website. very quickly. borders and other visual presentation effects. [ Content ] What are the important components of a web site or the components of a good website? Site searchSearch for: search?Tel: (604) 540-9231 þÿ Go (x) Reset or a web Understanding important website design components There are numerous design components used to build a website. we will concentrate (mostly) on the most . For the purposes of this page. Your site will not become obsolete. the pages must be written in a valid markup language. can help you to decide which design options are most important to you and your company website objectives. Using colors that are not on this list may cause your web pages to render differently in different browsers. the importance of understanding these components and how they can affect your website's performance. choosing the right colors for your business type can help to create instant credibility for your business website. Professional quality websites need to be valid. Most business websites are designed using either static html or dynamic web page generation. Overdo this critical component and you can lose professional credibility. Colors and shades There are 216 web safe colors. However. Understanding what they are and how they affect your website. Good graphics use can enhance a visitor's experience. backgrounds. or not even be readable in some browsers. If needed. We always try to explain technical concepts with easy to understand terms and descriptions. Without valid code. your pages may look completely different. Valid (x)HTML page markup Valid web pages allow every browser to display web pages the way they were written. if it remains valid.
image maps. Poor website navigation creates the same visitor experience. The Principles of Interactive Design. A good navigation scheme will leave the user with little question about where they are in the document and where they can go from there. and through the content and interface screens. [ Content ] Website Terms and Definitions Website Navigation There are many navigation methods employed on websites. backward. and hypertext. will hopefully assist our clients and visitors to make well informed website design decisions. When a visitor can't easily discover where they are. you already know how difficult it can be.. when they scan your website. or interface sounds help orient them to where they are at within the levels of interactivity. will allow your visitors to read your information pages and enjoy the visit! Simple (HTML) navigation menus also provide search engines with a clearly marked road map to follow. they convey understandable (website) information. See Menus as well. You don't want your website to win an award from the "Webpages That Suck" site! Term Definition: Source: Cal Poly — ("Navigation" definition ) (from Lisa Graham. backgrounds. where to go next and how to find your Home Page or a good Site Map. they leave your website! You would never ask a real world customer to stand in a dark closet while they try to do business with you.. Good page titles tell visitors what each page is about. Good Website navigation is very important to every business website. 1999) The process by which a user explores all the levels of interactivity. The simplest. Explaining common website terms. Although simplified terms definitions can not provide comprehensive information. Users navigate through the project by clicking on interactive controls such as buttons. plain English definitions of any industry's technical terms. moving forward. We provide easy to understand definitions of common website technical terms to all our website visitors (and clients). what valuable business information is on the page. while clues such as special colors. Ranking (search engine page ranking) Search engine results page ranking ( SERP ) is determined (by all search engines) on the .search? Simple Definitions of Website Terms are Important! When you try to find simple. Good links help. easiest to understand and follow.
We continue to tract your performance stats for many months after we publish your website. the more likely that your site will be visited. . are all available from these stats generators. The higher your website page titles appear in the ranking results for a specific search phrase. Term Definition: Source: Website Statistics — ( FM Net Design ) Information regarding visitation to a website. If you don't track website performance. is much easier than you might think. how will you know if your website is producing cost-effective results? There is a lot more to tracking your website's performance statistics than simply counting hits.basis of their secret algorithm. You can learn a lot about your "potential customer" and their concerns. The higher your webpage appears in the search results. Some of the information provided is the number of visitors. Knowing your customer's needs and wants." "which search engines" your visitors used to find your website and which " keyword phrases" were successful in locating your webpages. Webpage search ranking is what search engine optimization is all about. The number of "unique visitors. you will have no visitors! Good page titles help. the more likely your website will be to attract visitors. by knowing "how and when" they find your website. Website Performance Tracking is an important activity for every business website owner. you need to know and fix it. Each search engine has their own priorities for how they rank webpages. Most hosting companies have a statistics package to allow their website clients to monitor how much attention their website is attracting. web robots visiting. and search engine referrals. Always get a money back guarantee! Term Definition: Source: Elms College — ( Relevancy Ranking ) A search engine's arrangement of your results so that those most likely to be relevant to your query are displayed at the top of the list. pages visited. pages visited. is the first priority for every small business. or following the statistical changes in your website's performance. bandwidth used. Our services guarantee is based on quantifiable results. Most webhosting services provide at least one "built-in" stats generating program. If your potential visitors can't find your business website in the ranking results. No one can automatically give you a first page ranking search result. If your website isn't providing the right answers to your customer enquiries. A very simple definition of SEO! Tracking (website performance statistics) Tracking. Relevancy may be determined by any number of factors-such as multiple occurrences of keywords or how high up in a particular document they appear.
Flash can be used to create vector-based graphics in one or more time-lines that provide a sequential path for actions.. we do not recommend putting verb phrases in link text. click here. is often more. SVG. Thus. Having a professional flash designer. Macromedia Flash can produce a beautiful website.. and . Don't use "click here" as link text What a link means When calling the user to action. use something like: Get Amaya! Note that "get" is left out of the hypertext. less. use brief but meaningful link text that: • • • • provides some information when read out of context explains what the link offers doesn't talk about mechanics is not a verb phrase An example For instance. If presentation is your primary design goal.included on a floppy or CD-ROM. produce a complete flash website can be a very costly small business mistake. Both of these sentences divulge too much of the mechanics of getting the Amaya software. rather than: Tell me more about Amaya. If you want to call your reader to action. There are many award winning website designs that don't even exist in the major search engine databases! With flash. use flash. or: To download Amaya. avoid the following sentence on your page: To download W3C's editor/browser Amaya. go to the Amaya Website and get the necessary software. You should write: Tell me more about Amaya: W3C's free editor/browser that lets you create HTML.
Simply pressing Enter after pressing alt+x. . What would you do without that mouse? You would certainly hope that somebody had designed and built websites that could be accessed and navigated in some other way! That is exactly what access keys do. We use the Key Concept method. An example of an important access key is alt+x: It focuses your cursor on the site search input window. If you reach a page topic that is not related to your original enquiry or search phrase. you can often learn things about it. Access keys are a single letter or number combined with the alt function. You can see the destination address of the link (or a page description) in the status bar. you can press alt+x and type in a new phrase to get a page list on a different subject. Previous Page (b) / Next page (n). that provide direct links to specific pages or sections of the current page. simply visit our Accessible site map (alt+s) to find the information page topic you need. What are access keys? Accesskeys are a simple method for navigating around a website without using a mouse. you can quickly move from link to link. Websites that are accessible to nearly everyone. [ Content ] Describing the function of Our access keys When you move your cursor over a "link". you will see the links. provide benefits to all users. Pressing SHIFT+TAB will move back one link. allowing visitors to access a sequence of pages that follow directly related topics. to follow a link. Using the "Tab key" on your keyboard. Should you press enter. Stopping at each [content] (bypass this section link). even before you press the left mouse button. Please note. pressing the [BACKSPACE] key brings you back to the same place you jumped from. For some people. retrieves a listing of all the pages on our site with information related to the current page. You can often see additional information in the little text box that often appears beside your cursor. there are (2) additional special access keys: On most of our accessible webpages. Alternatively. directly under the page validation links (on the left side). These access key links allow users to jump to the previous information page or the next page on a related topic. over the entire page. it's the only way to access website information. you can Tab to enter that section (and then Tab from link to link) or press [ENTER] to skip to the Next Information Section.MathML documents.
Access keys (alt+?) make navigating directly to a specific link much faster. Meta tags are important to all web browsers. It may take a little practice. Care in basic page design will ensure that your pages will still be usable by all your visitors. Firefox. several other popular browsers are available. Making good web site design decisions will help you produce a profitable business website. Browser display properties will determine how your web page looks on the monitor screen. is very important. [ Content ] Basic Website Terms defined with simple explanations Browser or web browser Although nearly 90% of all personal computers use Internet Explorer from MicroSoft as their web browser. Safari and Konqueror. Explorer is not the only web browser! The rest are far less forgiving. Mozilla and Konqueror . Web page validation proves that your pages will operate ( display properly ) on different browsers.org — ( Web-Browser ) A web browser is a software application that enables a user to display and interact with HTML documents hosted by web servers or held in a file system. Popular browsers available for personal computers include Microsoft Internet Explorer. These include. Many business site owners are unaware of the basic terms and their significance in website design and performance. you need to know what the basic terms mean. Netscape. [ Content ] [ Website Terms Menu] Site SearchSearch for: search? þÿ Go (x) Reset or a web Basic web site terms defined for business website owners A reasonable understanding of the basic terms used by web designers and others involved with the business of website development. but its actually quicker and simpler than using a mouse. Opera . Every web page should be validated. Your website pages will not look identical in all web browsers. Opera. Term Definition: Source: Wikipedia. A browser is the most commonly used kind of user agent. Validate this page? See also: . Mozilla. when they try to display a poor page design. Since your small business website will be competing with billions of web pages for the attention of your potential new customers. Netscape .
A long description of graphics is important to web site accessibility Long descriptions of website graphics A long description of the graphics used on a good web site design. a good descriptive word is worth a thousand pictures! U.S. or you needed to use a Braille tablet to read any text information? Without accessible web page features. Graphics are of absolutely no search engine value. In order to do this key SHIFT+ESC preceding the ALT combination. Web designers can follow techniques developed by private and government organizations to make even complex web pages usable by everyone. accessible website. seals and other non-text content is meant to convey to the visitor. Although the WWW or ( internet ) and WAI developed website accessibility guidelines in 1999. To a good search engine. Good website accessibility features allow everyone to access your website! Unless you have a physical or mental disability. A complex picture might require a much longer written description to convey all the intended information that the picture represents. including people with disabilities. read small print. help people with disabilities to understand what the pictures.before using access keys. exactly what each picture represents. Access key navigation may be the only way certain user groups can visit and navigate your small business web site." What would we do without them? How could you navigate without using your mouse? What if you couldn't easily see the monitor. the alt text description is limited to 80 characters. A user friendly web site provides access keys. you would find it very . Designing any optimized. Providing access to every user. computer monitor (usually in color) and a "visual display" browser (like Internet Explorer) to "surf the net. requires the designer to fully describe in written words. see in color. Nearly 90% of your website visitors use a mouse. logos. you may not have seen a fully accessible website before. MOST small business websites still remain "closed" to people with disabilities. shows your potential customers that you care about every visitor. Although each image is required to have an alt text attribute to validate. without adequate words to describe them. websites are more convenient and more available to everyone — including users with disabilities. Justice Department — Civil Rights Division When accessible features are built into web pages.
0. we provide a plain text (. a link to the top accessible menu and a link directly to our Home Page (alt+h) and our accessibility policy (alt+ i). we provide accesskeys. could be easily repaid with new business in less than a year. We have avoided the use of animated graphics (except on our Flash enabled demonstration pages). We use a slightly larger font size. Using high contrast (background to text color) also aids in usability. For visitors requiring a long description of the graphics we employ. simple text reading and audio (text to voice) browsers . this means ignoring more than 10% of your potential new customers! [ Content ] Website accessibility features used on this accessible business website For those who use " keyboard navigation " to move around a website.difficult to access all the information on the World Wide Web. a "page menu" (alt+p) to each topic section. use valid CSS2 stylesheets and have been formally verified. provides a printed page on standard paper with most of the presentation graphics removed. having an accessible website will immediately give you a credibility advantage over your competitors. . don't miss an entire segment of revenue generating business! accessible links help. We also provide user controlled screen presentation styles to allow our visitors to customize the way they view our accessible web pages. [ Content ] Why accessible website features can be a profitable business decision! Since very few business websites are accessible. the additional cost to design an accessible website. Most hyperlinks have a title description to tell the user where the link goes. For a quick. We also provide an accessible site map. For the small business website owner. an option to reload the current page. the [d] beside each picture will take you to our Long Descriptions page. for easier reading. All our web pages validate as XHTML 1. a tabindex and [ content ] bypass navigation features.txt) document version of each web page. We also provide a page Last updated feature to let our visitors know when we changed the page text information. At the bottom of each web page. If people with disabilities form part of your customer demographic. we provide simple search engine access to additional research resources. Printing any web page using the Print_Style option. Depending on the Accessibility conformance level you require. to avoid a seizure hazard for people with epilepsy.
Any new. not a single event Website optimizing is an ongoing process.html is located in a file folder named "search_engine_optimization/" on our web server. your important information will probably change. Optimizing your website simply allows everyone to find your business information! How? Search engines collect billions of webpages using their spiders (aka robots). Optimizing your website over the long term is . or evolves into different products or services. Creating sections (folders) for general information topics. To a search engine. This is the first step toward optimizing your website! [ Content ] ] [d] Optimizing a Website is an ongoing process. That page title becomes the link to your website. Every webpage published contributes to that goal. Understanding that your business website is not about you. As an example: This page website_optimizing. important TEXT INFORMATION. you will need to add new information pages. Since your website is a living entity in the world of information.[ Content ] Site SearchSearch for: a Web search? [d þÿ Go (x) Reset or Website optimizing is a very important website component Search engine spiders are like prospectors. allows you to accurately add new information on specific topics. Information about what? Anything! The world wide web was invented to be the repository of all human knowledge. constantly searching for gold. its about important. right page and specific page title. Optimizing your website for specific topics. "gold" is valuable. changes focus or direction. analyze it with their algorithm and return the page title of the most relevant webpages when someone enquires about a specific topic. specific webpage optimizing topics that we add to our website will go in this folder. It allows search engines to identify the right folder. Your website can use the same method. free information for your visitors. As your business expands. Every webpage in this folder is about Search Engine Optimization. lets search engines place you near or at the top of their search results. easily and accurately. deposit that information in their databases.
Not everyone uses a high speed internet connection! Always use descriptive "alt text" for every graphic. reusing the same pictures on many webpages and avoiding too many pictures on a page. they rank it as a valuable information resource. Impressing search engines is the key to website optimizing and increasing your "new visitor" count. They don't care what your website looks like. they all have the same purpose. that visitors get frustrated waiting for the page to load. [ Content ] Website optimizing is ONLY about search engines Search engines don't see your webpages the way your human visitors do. Providing important. Optimizing page names The name given to each webpage should describe what the visitor will find on the page. Optimizing page names helps search engines and people decide which pages are important to them. The search engine's mission is to find. When your web page impresses a search engine. relevant and topic specific information will impress every search engine. store and present important. only the text information it contains.much easier when you clearly identify where the topic specific information pages are located on your website. Although they each use slightly different methods to accomplish their mission. Optimizing your Website Graphics Optimizing website graphics means keeping your picture files as small as possible. The Website Optimizing Challenge Although website optimizing focuses on search engines. The download time used by pictures can make your pages so large. relevant information to their users. They all read your text information and completely ignore your pictures and presentation effects. Creating a logical file structure is an important website optimizing technique. Optimizing page titles . the real importance or value of every website is in the way it presents important information to human visitors.
Optimizing for Usability The most important aspect of every website is "Usability. Optimizing content The information on each webpage should focus on the topic described in the page title. Providing content for different visitor . they will simply leave! When in doubt. If you need to expand into other topics. The other headings will follow the sub-topics of the same information. to load quickly. If your visitor gets lost in your website. Visitor perspective should be your guide to navigation features.The page title tells your visitor what the page is about. search engines and web browsers. Optimizing headings Headings (<h1> to <h6>) describe the relative importance of each page section. Keep page titles "topic specific" and focused on a specific subject. Always validate your webpages. Optimizing navigation Creating menus and hyperlinks that are easy to understand and follow is important to your visitors. File sizes should be kept small. Important meta tags help browsers too. Creating a user friendly website is important. Since most websites are not accessible." Every visitor should be able to access and navigate your website and find your important information pages. create more topic specific pages. Your <h1> heading should closely follow the page title topic. NEVER use headings to simply provide font size or color control. always include a good sitemap. Optimizing for Accessibility Creating accessible information pages will allow persons with disabilities to access your website information. It also tells search engines the topic of the page. Optimizing Valid Markup Using the most recent markup language possible and in its strictest form. will make your web pages easy to understand by people. your website will be in an elite class of small business websites.
Links are what the web is all about. will make your site widely usable. another document.perspectives and at different levels of technical understanding. what you do. that automatically brings the referred information to the user when the navigation element is selected by the user. There are several methods used to create links . where you do business. Good links are a big part of website optimizing Links are what the Web is all about. is the ability to navigate from one web page to another by pressing (or clicking on) a hyper-link. Links to good business information makes your business website a valuable resource. Hyperlinks may be used in almost any electronic media. a computer can be instructed to fetch the resource referenced. or the http that you see in front of the url in your browser's address window. will allow your visitors to decide how to look for the information they want. Hyperlinks are part of the foundation of the World Wide Web created by Tim BernersLee. but are not limited to HTML or the web.LINKS. The foundation of the World Wide Web or WWW and hypertext transfer protocol.com for some very good reasons! What are links? What are good links? Before we can define what good links are. Optimizing a business website requires a good link building strategy.hyperlink A hyperlink (often referred to as simply a link). is a reference or navigation element in a document to another section of the same document. Combined with a data network and suitable access protocol. Optimizing your Domain Name The domain name you choose should "describe" who you are. or a specified section of another document. We chose seowebsitesdesigners. As such it is similar to a citation in literature. A user friendly website will make your visitors want to come back. Using ourcompany. but with the distinction of automatic instant access.com could be a huge financial mistake. Declaring " WHO" your information is intended for. or any combination of these in words that could be used in a search query. From Wikipedia . we must first define the term .
you can't afford not to be the best answer to that question. The major search engine organizations have written their programs for one. The link text phrase in each menu item is also a phrase in the target page title. Please read: A good site map design before you leave this site. specific purpose. more than inform them. This helps search engines and visitors to know what information the link goes to. The link text used in a hypertext link can dramatically improve the SERP of specific pages on your site.Broken links are common on business websites. you expect to actually find business information on it. started with a question. How search engines . are designed to visually impress visitors. for your customers too. Most business sites on the WWW.. As an example. it simply remains the best form of expressing link text. " They all exist for this purpose. Too many broken links will get a site deindexed from a search engine. how to find good information and how to find good business information Every potential customer that comes to your business web site via a search engine. Since MORE than 90% of all visitors to a business web site should find any business site via a search engine. Good business information will impress everyone and a user friendly website enhances a site's business credibility. Why have a business web site? It's how customers find information about a business One of the biggest business web site mistakes is giving customers too little real business information. WWW now means. When you find a business site. "to provide their users with relevant information search results. Good answers to customer questions. Search Engine Search engines are complex computer programs. the main site menu on the left side of each web page contains simple hypertext links to our site's main topic pages. A business site must inform to be successful. Although XHTML became the standard in 2000 and revised in 2002. We use the FREE W3C link checker to verify that our links are still good.. [ Content ] Hypertext links are valuable links HTML was developed for the World Wide Web and continues to be the basis of all links. are the only features that make your site important to customers. your site needs to answer how to find business information about. To be a valuable business resource. Customers want to find a good site that actually provides good information.
events or job descriptions. we know ours. shopping for a web site designer or a good search engine optimizer. dhtml code and icons. graphics. Exceptions: You may use (appropriately) any of the information contained on this site. It is not intended to provide technical. digital down-loads. We avoid the use of jargon wherever possible. If we missed any terms that are important to you. logos buttons.2008 SEO Website Designers. xml code. The following terms used on web sites will probably be familiar to many business owners. [ Content ] A Website Terms Menu ( by-pass the Terms Menu) Each of the following terms are a link to detailed explanation of that term. Copyright © 2005 . even though it probably does! Our goal is to provide the business website shopper with all the necessary business information. Every industry develops industry specific jargon to explain specific actions. many of the terms have been borrowed from other industries and can mean something completely different. the latter shall have precedence for that area of the site. software. but not limited to text. All inquiries regarding a request for usage should be directed to SEO Website Designers.seowebsitesdesigners. you deserve the same consideration. All contents included on this site including. As our customer. Web site terms clearly explained — Understanding website jargon This web site is designed and written. Any use of this material without the prior written consent of SEO Website Designers is strictly prohibited. are the property of SEO Website Designers. Truly knowledgeable and experienced web site professionals can explain technical concepts and terms in simple English! You probably do it for your customers everyday. please send us an email and we will help to explain them. to make an informed website design decision.Site. Unfortunately. to provide easy to understand website design and search engine optimization information for business website owners. All rights reserved. images. Buzzwords and jargon rarely convey any valuable information to a client. You know your business. html and xhtml code. All software used on this site is the property of SEO Website Designers or its software suppliers and is protected by Canada and International copyright laws. (proposed or existing). data. how-to information to website designers. The website development and digital design industry is no different. • Website . We request that you place a link back to www.com to show your visitors where the information came from.
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or other pages on the same website. it is still the foundation on which all web pages have been built. other websites. HTML documents are often referred to as "Web pages.org — What is HTML 4. HTML? Hyper Text Markup Language was developed by the originators of the world wide web. There are more than 100 hyper-text links on this page and hundreds more on the rest of the pages of our website. You can quickly return to the Terms Menu from any of our terms pages. can be pretty much anywhere in world. XHTML 1.0 ." The browser retrieves Web pages from Web servers that thanks to the Internet. Hyper Text (or beyond simple words) allows visitors to read common language words on their display screen. that also activate links to other areas on a page. The text includes markup tags such as <p> to indicate the start of a paragraph. by pressing any (red) Term Heading. From W3.• • • • • • • • • • • page title encryption server publish security domain name ranking online network meta tags Web Hosting Any other terms you would like explained? Website terms and their explanation The website terms above are presented in random order. As a practical example: This is a hyper-text-link that will jump back to our Home Page! See: Importance of good Hyperlinks See also about ( extensive hyperlink use ) on this website.01? It is a special kind of text document that is used by web browsers to present text and graphics. Although it continues to be revised and expanded as the technologies evolve. and </p> to indicate the end of a paragraph.
The W3C developed a Uniform way to describe the location of each page published on the web. They now consider semantics and information relevance to be more important than simply counting the number of times a certain (key) word appears on a page. URL — Hi. recursive computational procedure for solving a problem in a finite number of steps. (The word is derived from the name of the Persian mathematician AlKhwarizmi. My name is "Earl" Web pages are actually called resources or information resources in the cyber world. web content developers will need to anticipate which key-phrases (important words and phrase information) are most likely to be used by potential visitors and incorporate them into specific web pages and specific page titles. Some search engine algorithms can contain millions of steps to check for. and ultimately are designed to work in conjunction with XML-based user agents. ALGORITHM — (al·go·rythm) Search engines have become far more sophisticated than the original pure database systems of the early days. To locate and retrieve a specific web page. We chose to write our website in XHTML 1.Our website is written in valid XHTML. Since more people will be accessing the world wide web using portable devices. — A finite set of well-defined instructions. Each web page is filtered through their algorithm to determine it's real information content.01 Transitional) to produce interesting web pages that still conform to strict markup requirements. before ranking each page. writing your business website in XHTML will become far more important. They do this. A major advantage of XHTML over HTML is in it's compatibility with most browser types and devices (including cell phones and similar hand held technologies). Attempting to approach human reasoning will (eventually) allow search engines to anticipate what information their users are actually searching for! Until then. especially an established.0 Strict. reformulated in XML.) A step-by-step problem-solving procedure. subset. knowing it's exact address is pretty important! . XHTML Family document types are all XML-based. and a series of specifications has been developed for XHTML. Search Engine Algorithm ? Major Search Engines are constantly trying to improve their search results services. XHTML is the successor of HTML.org — What is XHTML? The Extensible Hypertext Markup Language (XHTML™) is a family of current and future document types and modules that reproduce. by making changes to the way their algorithm filters each web page. to show our visitors that it is not necessary to use forgiving older document types (like HTML 4. and extend HTML. From w3.
and here's my impression. and access to several websites. which might be a little disappointing if you subscribe to the magazine and want to order some of the packs as well. Each pack costs 21 or 22 U. on the teacher's site. who said that he might put them back online at some point. but so far has not done so. as well as interesting articles on new teaching methods and techniques. one can print out a copy of the magazine. there is not a system to the magazines. Students who access the website can get pen pals. some of the sections intended to be cut out (for example. There is also a section of the magazine that helps students focus on grammar points related to the articles. movies. I contacted the editor. The magazine for students is very well put-together. that has a wealth of ideas for ESL teaching. and emphasises practical ideas. There is a good variety of activities and articles. there was an additional section of 20 or 30 really excellent activities. I also ordered several of the packs (2 project packs. a board game in the Summer 2001 issue) is printed on lightweight paper that could blow away a little too easily. and 3 theme packs). and found them excellent . as well as a site called 3sixty5.S. One problem I had is that some of the pictures do not come out very clear if you want to copy them. . Also.com). and music.S. they offer a subscription that includes two issues of their magazine for teachers. The website allows you to print out all of the magazines and teaching notes. which might be a problem if you intend to use the student's magazine regularly as a coursebook. with handouts and teaching notes. with emphasis on popular subjects. They also offer packs of teaching activities at an additional cost.very creative interesting stuff. So. For roughly 39 U. Finally.its-online. dollars and has around 15 or so activities (handouts and teaching notes). dollars. when I started my subscription. if you subscribe.some of the activities in the first issue seemed a bit dated (although the second issue showed a noticeable improvement). some of the packs recycle articles from the magazine. you might want to keep in mind that some things might be removed from the website without notice. do additional activities related to the current issue. With a subscription. It also includes some extra teaching ideas related to the teacher's magazine. such as travel. A few problems with the teacher's magazine . Also. Also. I got a subscription last year. unlike Interchange or other ESL coursebooks. It includes articles by ESL gurus such as Mario Rinvolucri. four issues of their magazine for students (with teaching notes).The complete URL for this page is: THE BAD WEBSITE It's Magazine is a magazine for ESL students and teachers (go to www. The teacher's magazine is also highly recommended. One day I was upset to find that they had been removed from the site.
I was very pleased with It's Magazine. .Overall. I have used several activities from both magazines with my class and got a good response from my students. you might want to give it a try. If you are looking for new teaching material to use with your class.
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