Industry profile

History
The history of the automobile begins as early as 1769, with the creation of steam engine automobiles capable of human transport. In 1806, the first cars powered by an internal combustion engine running on fuel gas appeared, which led to the introduction in 1885 of the ubiquitous modern gasoline- or petrol-fueled internal combustion engine. Cars powered by electric power briefly appeared at the turn of the 20th century, but largely disappeared from use until the turn of the 21st century. The need to reduce the amount of air pollution generated by transportation has raised new interest in electric and hybrid vehicles. The early history of the automobile can be divided into a number of eras, based on the prevalent method of automotive propulsion during that time. Later periods were defined by trends in exterior styling, and size and utility preferences.

The design of the Cugnot Steam Trolley (Jonathan Holguinisburg) (1769)

Eras of invention
Pioneer inventors
German engineer Karl Benz, the inventor of numerous car-related technologies, is generally regarded as the inventor of the modern automobile, and received a German patent in 1886. The American George B. Selden filed for a patent on May 8, 1879. His application included not only the engine but its use in a 4-wheeled car. Mr. Selden filed a series of amendments to his application which stretched out the legal process, resulting in a delay of 16 years before the US 549160 was granted on November 5, 1895. The four-stroke petrol (gasoline) internal combustion engine that constitutes the most prevalent form of modern automotive propulsion is a creation of
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German inventor Nikolaus Otto. The similar four-stroke diesel engine was also invented by a German, Rudolf Diesel. The hydrogen fuel cell, one of the technologies hailed as a replacement for gasoline as an energy source for cars, was discovered in principle by yet another German, Christian Friedrich Schönbein, in 1838. The battery electric car owes its beginnings to Hungarian Ányos Jedlik, one of the inventors of the electric motor, and Gaston Planté, who invented the lead-acid battery in 1859.

Early automobiles
Steam automobiles

Cugnot's steam wagon, the second (1771) version Ferdinand Verbiest, a member of a Jesuit mission in China, built the first steam-powered vehicle around 1672, designed as a toy for the Chinese Emperor, it being of small scale and unable to carry a driver or passenger but, quite possibly, the first working steam-powered vehicle ('auto-mobile')

A replica of Richard Trevithick’s 1801 road locomotive ‘Puffing Devil’ Steam-powered self-propelled vehicles is thought to have been devised in the late-18th century. Nicolas-Joseph Cugnot demonstrated his fardier à vapeur, an experimental steamdriven artillery tractor, in 1770 and 1771. As Cugnot's design proved to be impractical, his invention was not developed in his native France. The centre of innovation shifted to Great Britain. By 1784, William Murdoch had built a working model of a steam carriage in Redruth, and in 1801 Richard Trevithick was running a full-sized vehicle on the road in Camborne. Such vehicles were in vogue for a time, and over the next decades such innovations as hand brakes, multi-speed transmissions, and better steering developed. Some were commercially successful in providing mass transit, until a backlash against these large speedy vehicles resulted in the
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passage of the Locomotive Act (1865), which required self-propelled vehicles on public roads in the United Kingdom to be preceded by a man on foot waving a red flag and blowing a horn. This effectively killed road auto development in the UK for most of the rest of the 19th century; inventors and engineers shifted their efforts to improvements in railway locomotives. The law was not repealed until 1896, although the need for the red flag was removed in 1878. In Russia in the 1780s, Ivan Kulibin started working on a human-pedalled carriage with a steam engine. He finished working on it in 1791. Some of its features included a flywheel, brake, gearbox, and bearing, which are also the features of a modern automobile. His design had three roadwheels. The Czarist government failed to see the potential market, there was little private development, and the vehicle was not developed further. The first automobile patent in the United States was granted to Oliver Evans in 1789. In 1805, Evans demonstrated his first successful self-propelled vehicle, which not only was the first automobile in the USA, but was also the first amphibious vehicle. His steam-powered vehicle was able to travel on roadwheels on land, and via a paddle wheel in the water. Among other efforts, in 1815, a professor at Prague Polytechnich, Josef Bozek, built an oil-fired steam car. Walter Hancock, builder and operator of London steam buses, in 1838 built a fourseat steam phaeton Steam-car development continued, leading to significant advances by the early 1900s (see Edwardian Era car). Electric automobiles In 1828, Ányos Jedlik, a Hungarian who invented an early type of electric motor, created a tiny model car powered by his new motor. In 1834, Vermont blacksmith Thomas Davenport, the inventor of the first American DC electrical motor, installed his motor in a small model car, which he operated on a short circular electrified track. In 1835, Professor Sibrandus Stratingh of Groningen, the Netherlands and his assistant Christopher Becker created a small-scale electrical car, powered by non-rechargeable primary cells. In 1838, Scotsman Robert Davidson built an electric locomotive that attained a speed of 4 miles per hour (6 km/h). In England, a patent was granted in 1840 for the use of rail tracks as conductors of electric current, and similar American patents were issued to Lilley and Colten in 1847. Between 1832 and 1839 (the exact year is uncertain), Robert Anderson of Scotland invented the first crude electric carriage, powered by non-rechargeable primary cells.

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A Delamare-Deboutteville vehicle was patented and trialled in 1884. and in 1826.Internal combustion engines 1885-built Benz Patent Motorwagen. A later version was propelled by coal gas. in 1806. covering some nine kilometres in about three hours. and the earliest engines used gas mixtures. the 'first Marcus car' The second Marcus car of 1888 (Technical Museum Vienna) Early attempts at making and using internal combustion engines were hampered by the lack of suitable fuels. Early experimenters using gases included. Belgian-born Etienne Lenoir's Hippomobile with a hydrogen-gas-fuelled one-cylinder internal combustion engine made a test drive from Paris to Joinville-le-Pont in 1860. Page 4 . Swiss engineer François Isaac de Rivaz who built an internal combustion engine powered by a hydrogen and oxygen mixture. particularly liquids. Austria: world's first gasoline-run vehicle. Englishman Samuel Brown who tested his hydrogen-fuelled internal combustion engine by using it to propel a vehicle up Shooter's Hill in south-east London. Vienna. the first car to go into production with an internal combustion engine 1870.

this car is known as "the first Marcus car". making it at least a candidate for the first automobile. made the second car's design very innovative. in conjunction with the "rotating-brush carburetor". fitting it into his son's tricycle. In 1883. built between 1895 and 1898.9 W) 122 cc (7. This design was used for all further engines. In 1891. Veteran era Page 5 . and the first electric starter was installed on an Arnold. and first motorcycle. Today. who also patented the disc brake. Benz was granted a patent for his automobile on 29 January 1886. Austria (then the Austro-Hungarian Empire). many early pioneers are nearly forgotten. patented a 0.that the horseless coach was absolutely suitable for daily use. rather than a horse-drawn carriage fitted with an engine. Pennsylvania. and the fourseat "second Marcus car" of 1888/89. this was his only automotive patent. but Italy's Enrico Bernardi of the University of Padua. Soon after. his wife. in Vienna. It is likely they were not the only ones. Ohio. while Henry Nadig constructed a four-wheeler in Allentown. an adaptation of the Benz Velo. which was destroyed in a fire the same year. Gottlieb Daimler and Wilhelm Maybach in Stuttgart in 1889 designed a vehicle from scratch to be an automobile. inventor Siegfried Marcus put a liquid-fuelled internal combustion engine on a simple handcart which made him the first man to propel a vehicle by means of gasoline. One of the first four-wheeled petrol-driven automobiles in Britain was built in Birmingham in 1895 by Frederick William Lanchester.About 1870. from Mannheim to Pforzheim and back . had proved . Marcus secured a German patent for a low-voltage ignition system of the magneto type. Since 2008 a Bertha Benz Memorial Route commemorates this event. It is generally acknowledged that the first really practical automobiles with petrol/gasolinepowered internal combustion engines were completed almost simultaneously by several German inventors working independently: Karl Benz built his first automobile in 1885 in Mannheim.024 horsepower (17. John William Lambert built a three-wheeler in Ohio City. They also are usually credited with invention of the first motorcycle in 1886. Bernardi enlarged the tricycle in 1892 to carry two adults.4 cu in) onecylinder petrol motor. after Bertha Benz. This ignition.with the first long-distance trip in August 1888. and began the first production of automobiles in 1888. In all the turmoil. in 1882.

The first company formed exclusively to build automobiles was Panhard et Levassor in France. mass production of automobiles had begun in France and the United States. and Léon Bollée. representing 48. enabled his driver.The Selden Road-Engine The French 1898 Renault Voiturette The first production of automobiles was by Karl Benz in 1888 in Germany and. There were numerous others. especially in France.8% of world automobile production that year. Jamin. Panhard was quickly followed by Peugeot two years later. Page 6 . under licence from Benz. to average 45 kilometres per hour (28. Edward Butler. in France by Emile Roger. the automobile industry was beginning to take off in Western Europe. By the start of the 20th century. where 30.0 mph) in the 1897 Paris-Tourville rally. using a 650 cc (40 cu in) engine of his own design.204 were produced in 1903. which also introduced the first four-cylinder engine Formed in 1889. By 1900. Bollée. including tricycle builders Rudolf Egg.

and four-wheel drive. Innovation was rapid and rampant. making "perhaps the first hot rod in history" and bringing Renault and his brothers into the car industry. Many veteran cars use a tiller. in 1898 1903 World's Work Article In the United States. Three years later. Olds and his Olds Motor Vehicle Company (later known as Oldsmobile) who would dominate this era of automobile production. and Ford were producing cars in the thousands. body styles. with no clear standards for basic vehicle architectures. electricity and petrol/gasoline-powered automobiles competed for decades.The first automobile in Japan. Many modern advances. becoming the first American automobile manufacturing company. However. Jacob German would start a tradition for New York City cabdrivers when he sped Page 7 . Cadillac (formed from the Henry Ford Company). in Decatur. it was Ransom E. with petrol/gasoline internal combustion engines achieving dominance in the 1910s. Increasing numbers of cars propelled the growth of the petroleum industry. were attempted. including gas/electric hybrids. Steam. also. Dual. as well as the development of technology to produce gasoline (replacing kerosene and coal oil) and of improvements in heat-tolerant mineral oil lubricants (replacing vegetable and animal oils). The next year. a dizzying assortment of technologies were being produced by hundreds of producers all over the western world. or controls. There were social effects. Chain drive was dominant over the drive shaft. Innovation was not limited to the vehicles themselves. it never competed and it would be 1965 and the Jensen FF before four wheel drives was used on a production car. and discarded at this time. Its large scale production line was running in 1902. Winton. overhead camshafts. Drum brakes were introduced by Renault in 1902. A French Panhard-Levassor. Within a year. Within a few years. Brothers Charles and Frank Duryea founded the Duryea Motor Wagon Company in 1893. multi-valve engines. with fixed drive shaft and ring and pinion gear. such as "In My Merry Oldsmobile" (a tradition that continues) while. In 1898. Louis Renault had a De Dion-Bouton modified. in 1896. either. and engine displacement ranged to more than a dozen litres. construction materials. and most operated at a single speed. Dutch designer Jacobus Spijker built the first fourwheel drive racing car. William Jennings Bryan would be the first presidential candidate to campaign in a car (a donated Mueller). for example. rather than a wheel for steering. Music would be made about cars.and even quad-engine cars were designed. and closed bodies were extremely rare. Illinois.

and the Dutch East Indies. On 5 November 1895. Norway. In My Merry Oldsmobile songbook featuring an Oldsmobile Curved Dash automobile (produced 1901-1907) and period driving clothing By 1900. Egypt. at the "reckless" speed of 12 mph (19 km/h). and rapid innovation meant that a year-old car was nearly worthless.S. roads suitable for travelling were scarce. Breakdowns were frequent. Selden licensed his patent to most major American auto makers. made a transition to electric automobiles in 1902. Johann Weber.Switzerland (led by Fritz Henriod. Iran. which copied Benz. when she travelled more than 80 kilometres (50 mi) from Page 8 . Major breakthroughs in proving the usefulness of the automobile came with the historic longdistance drive of Bertha Benz in 1888. Meanwhile.Irgens (starting in Bergen. George B. Ohio. with Koch exporting cars and trucks from Paris to Tunisia. Hammel and H. and Linon and Nagant. Germain. U. This patent did more to hinder than encourage development of autos in the USA. Also in 1899. automobiles were seen as more of a novelty than a genuinely useful device. adopted the first self-propelled paddy wagon. a pseudo-Panhard. Hammel (by A. the first South American automobile was built in Peru. Rudolf Egg. in 1883. F. in Denmark. but also continued to build horse-drawn vehicles until 1919. The Studebaker brothers.Italy (where FIAT started in 1899). In 1908. Motor cars were also exported very early to British colonies and the first motor car was exported to India in 1897. Akron. Johansen at Copenhagen. with an already archaic paraffin-fuelled centre-pivot-steered wagon). and as far afield as Australia (where Pioneer set up shop in 1898. and gasoline engines in 1904. fuel was difficult to obtain.down Lexington Avenue. including Belgium (home to Vincke. the export trade had begun to be global. the Grieve. having become the world's leading manufacturers of horse-drawn vehicles. however. both based on the Gobron-Brillié). Throughout the veteran car era. but without success). beginning around 1886). collecting a fee on every car they produced.Vagnfabrik AB in Sweden. Saurer. and Lorenz Popp). it was possible to talk about a national automotive industry in many countries. Selden was granted a United States patent for a two-stroke automobile engine (U.160). Patent 549.

and buckboard runabouts lost favour with the introduction of tonneaus and other less-expensive touring bodies. it was not until Panhard et Levassor's Système Panhard was widely licensed and adopted that recognisable and standardised automobiles were created. By 1906. a similar Stanley Rocket set the world land speed record at 205. Traditional coach-style vehicles were rapidly abandoned. due in part to hundreds of small manufacturers competing to gain the world's attention. In 1906. rear-wheel drive internal combustion engined cars with a sliding gear transmission. and four-wheel Page 9 . tends to get the credit). Throughout this era. This system specified front-engined. Although the modern touring car had been invented earlier.Mannheim to Pforzheim. A Stanley Steamer racecar in 1903. 1905 was about the time when sales began shifting from the hobbyist and enthusiast to the average user. the various experimental designs and alternate power systems would be marginalised. and they were among the fastest road vehicles in that period. Within the 15 years that make up this era. 1903. Named for the widespread use of brass in the United States. Karl Benz. independent suspension (actually conceived by Bollée in 1873). development of automotive technology was rapid. Key developments included the electric ignition system (by dynamotor on the Arnold in 1898. though Robert Bosch. and after Horatio Nelson Jackson's successful transcontinental drive Brass or Edwardian era T-model Ford car parked outside Geelong Library at its launch in Australia in 1915. to make people aware of the potential of the vehicles her husband.5km/h at Daytona Beach Road Course. steam car development had advanced. the Brass (or Edwardian) Era lasted from roughly 1905 through to the beginning of World War I in 1914. manufactured.

and Sears (which sold via catalog). the change would mean improved supplies of superior-quality wood for furniture makers. Transmissions and throttle controls were widely adopted. Safety glass also made its debut. While it would be another two decades before all-steel bodies would be standard. rather than the infinitely variable system familiar in cars of later eras.Leaf springs were widely used for suspension. with multi-valve and overhead camshaft engines produced at the high end. through the Wall Street Crash at the end of 1929. hydraulic brakes were invented by Malcolm Loughead (co-founder of Lockheed). torque Page 10 . they were adopted by Duesenberg for their 1921 Model A. which had two-speed planetary gearbox. though many other systems were still in use. with closed bodies and standardised controls becoming the norm. Hupp (in the U. on a Rickenbacker. supplied by Hale & Irwin) and BSA (in the UK) pioneered the use of all-steel bodies.brakes (by the Arrol-Johnston Company of Scotland in 1909). Development of the internal combustion engine continued at a rapid pace. the high-wheeler would be killed by the Model T.. Three years later.In 1912. and even V16 engines conceived for the ultra-rich. by 1929. though vehicles generally still had discrete speed settings. the front-engined car came to dominate. with angle steel taking over from armored wood as the frame material of choice. Vintage era 1926 Austin 7 Box saloon The vintage era lasted from the end of World War I (1919). V12. the high-wheel motor buggy (resembling the horse buggy of before 1900) was in its heyday. Also in 1919. (It would not become standard equipment until 1926. Hermann Rieseler of Vulcan Motor invented the first automatic transmission. 90% were closed. In 1919. with over seventy-five makers including Holsman (Chicago).S. and V8.) Between 1907 and 1912 in the United States. During this period. patented by John Wood in England in 1905. allowing a variety of cruising speeds. joined in 1914 by Dodge (who produced Model T bodies). 90% of cars sold were open. IHC (Chicago).

and touring cars were phased out by the end of the classic era as wings. In 1930.converter. though it had appeared several years earlier in road cars made by Alvis and Cord. Post-war era Page 11 . with the new saloon/sedan body style even incorporating a trunk or boot at the rear for storage. tempered glass (now standard equipment in side windows) was invented in France. and headlights were gradually integrated with the body of the car. and ended with the recovery after World War II. which prodded American makers to use it more widely. For example. frontwheel drive was re-introduced by André Citroën with the launch of the Traction Avant in 1934. In the same vein. running boards. By the 1930s. and in racing cars by Miller (and may have appeared as early as 1897). the number of auto manufacturers declined sharply as the industry consolidated and matured. thanks in part to the effects of the Great Depression. commonly placed at 1948. phaetons. (It’s like would only become an available option in 1940. Pre-WWII era The pre-war part of the classic era began with the Great Depression in 1930. although some things were later "re-invented". and lockup clutch. most of the mechanical technology used in today's automobiles had been invented. but not put in production until appearing on the low-volume Mercedes-Benz 380 in 1933. it never entered production.) Just at the end of the vintage era. It was in this period that integrated fenders and fully-closed bodies began to dominate sales. and credited to someone else. The old opentop runabouts. independent suspension was originally conceived by Amédée Bollée in 1873.

Enzo Ferrari was beginning his 250 series. Throughout the 1950s. just as Lancia introduced the revolutionary V6-powered Aurelia. engine power and vehicle speeds rose. the European makers adopted ever-higher technology. The unibody/strut-suspended 1951 Ford Consul joined the 1948 Morris Minor and 1949 Rover P4 in waking up the automobile market in the United Kingdom. as Detroit began to worry about foreign competition. The market changed somewhat in the 1960s. Chrysler. while the similar kei car class put Japan on wheels for the first time. but had little success. General Motors. BMC's revolutionary space-saving Mini. swept across Europe. and cars spread across the world. until Mini became a marque in its own right in 1969. like the Ferrari Americas. which first appeared in 1959. captured large sales worldwide. and grand tourers (GT). and Japan appeared as a serious car-producing nation. Ultra luxury. and Ford tried radical small cars. designs became more integrated and artful.1953 Morris Minor Series II Jaguar E-type coupe 1985 Mini Automobile design finally emerged from the shadow of World War II in 1949. Minis were marketed under the Austin and Morris names. reappeared after a long absence. Captive imports and badge engineering swept through the US and UK as amalgamated groups like the British Motor Corporation consolidated the market. Alec Issigonis' Mini and Fiat's 500 diminutive cars swept Europe. exemplified in America by the Cadillac Eldorado Brougham. the year that in the United States saw the introduction of high-compression V8 engines and modern bodies from General Motors' Oldsmobile and Cadillac brands. The legendary Volkswagen Beetle survived Hitler's Germany to shake up the small-car market in the Americas.[27] The trend for corporate consolidation reached Italy as niche Page 12 . like the GM A-bodies. In Italy.

pioneered by General Motors but popularised by BMW and Saab.makers like Maserati. wider application of fuel injection. Modern era Page 13 . In 1967. The hottest technologies of the 1960s were NSU's "Wankel engine". Other Wankel licensees. which have been kept since the Cuban revolution when the influx of new cars slowed because of a US trade embargo. Small performance cars from BMW. never put their designs into production after the 1973 oil crisis. including Mercedes-Benz and General Motors. however. Chevrolet released the Camaro to compete with the Mustang. exemplified by pony cars and muscle cars. Cuba is famous for retaining its pre-1959 cars. (Mazda's hydrogen-fuelled successor was later to demonstrate potential as an "ultimate eco-car") Rover and Chrysler both produced experimental gas turbine cars to no effect. By the end of the decade. acquired a reputation as a polluting gas-guzzler. the biggest developments of the era were the widespread use of independent suspensions. and the turbocharger. was to see widespread use. known as yank tanks or maquinas. In 1964 the popular Ford Mustang appeared. with makes such as Cadillac and Lincoln staging their best sales years ever in the late 70s. full-size sedans staged a major comeback in the years between the energy crisis. performance became a prime focus of marketing. Toyota. and Lancia were acquired by larger companies. the number of automobile marques had been greatly reduced. Mazda had much success with its "Rotary" engine which. only the last. But everything changed in the 1970s as the 1973 oil crisis. Of these. Japanese and European imports. Though somewhat ironically. and Nissan took the place of big-engined cars from America and Italy. Ferrari. and stagnant innovation wreaked havoc on the American industry. In America. and an increasing focus on safety in the design of automobiles. automobile emissions control rules. On the technology front. the gas turbine.

The rise of pickup trucks in the United States. dominate today's market. The modern era has also seen rapidly rising fuel efficiency and engine output. there are some technical and design aspects that differentiate modern cars from antiques. Three types. and computer-aided design. the adoption of the diesel engine. the hatchback. sedan. average passenger cars have engines that powerful. All originally emphasised practicality. with these "trucks" coming to command more than half of the world automobile market. they so dominate the market today that it is easy to overlook their significance. Body styles have changed as well in the modern era. While all of these advances were first attempted in earlier eras. The modern era is normally defined as the 25 years proceeding the current year. and sport utility vehicle. the modern era has been one of increasing standardisation. a powerful sports car might have produced 200 horsepower (150 kW) – just 20 years later. In the 1980s.The wedge profile of the 1967 NSU Ro 80 was often copied in subsequent decades. During its early stages the auto industry was overlooked by the then Government and the policies were also not favorable. However. Automobile history in India Since the first car rolled out on the streets of Mumbai (then Bombay) in 1898. power began to rise rapidly. of India in recent years have made remarkable impacts Page 14 . and some performance models offer three times as much power. The liberalization policy and various tax reliefs by the Govt. Without considering the future of the car. platform sharing. Nearly all modern passenger cars are front-wheel drive monocoque/unibody designs. Some particularly notable advances in modern times are the widespread of front-wheel drive and all-wheel drive. with transversely-mounted engines. but this design was considered radical as late as the 1960s. but have mutated into today's high-powered luxury crossover SUV and sports wagon. Once the automobile emissions concerns of the 1970s were conquered with computerised engine management systems. and the ubiquity of fuel injection. yet are relatively recent concepts. the Automobile Industry of India has come a long way. and SUVs worldwide has changed the face of motoring.

Reasons of growth Economic liberalization. Page 15 . increase in per capita income. and India is no exception to it. A well developed transportation system plays a key role in the development of an economy. three wheelers and two wheelers. With the growth of transportation system the Automotive Industry of India is also growing at rapid speed. commercial vehicles. Market Share Automobile industry of India can be broadly classified under passenger vehicles. various tax relief policies. Korea. Maruti since long has been the biggest car manufacturer and holds more that 50% of the entire market. Today Indian automotive industry is fully capable of producing various kinds of vehicles and can be divided into 03 broad categories: Cars. General Motors and Ford.on Indian Automobile Industry. occupying an important place on the 'canvas' of Indian economy. Bajaj by far is the number one manufacturer of three wheelers in India. holding more that 60% of the market share. Motorcycles top the charts of two wheelers with Hero Honda being the key player. which is currently growing at the pace of around 18 % per annum. two-wheelers and heavy vehicles. easy accessibility of finance. Tata Motors produces maximum numbers of mid and large size commercial vehicles. Automobile companies of India. Europe and Japan have a significant hold on the Indian market share. with two wheelers having a maximum market share of more than 75%. has become a hot destination for global auto players like Volvo. launch of new models and exciting discount offers made by dealers all together have resulted in to a stupendous growth of India automobile industry. Passenger vehicle section is majorly ruled by the car manufacturers capturing over 82% of the total market share. Indian auto industry.

Automobile companies in India • • Car manufacturers Two wheelers manufacturers Car dealership A car dealership or vehicle local distribution is a business that sells new cars and/or used cars at the retail level. stock and sell spare automobile parts. thus employing automobile mechanics. and process warranty claims. Even then this industry has high hopes in 2009-2010. based on a dealership contract with an automaker or its sales subsidiary. as banks have reduced loan interest rates and the major chuck of automobile customers belong to the middle income group who are becoming economically stronger with every passing day. It may also provide maintenance services for cars. It employs automobile salespeople to do the selling.Global recession has impacted the Indian automobile industry also and can be seen clearly in the sales figures of the last financial year. Page 16 .

When Hyundai wanted to develop their own car. As of 2009.They were Kenneth Barnett Page 17 . Chung Ju-Yung founded the Hyundai Engineering and Construction Company in 1947. which is capable of producing 1.000 dealerships and showrooms worldwide. the Cortina. produces over 1. was released in cooperation with Ford Motor Company in 1968. The company employs about 75. symbolizes the company shaking hands with its customer. He in turn hired five other top British car engineers. the former Managing Director of Austin Morris at British Leyland. South Korea. Headquartered in Seoul. it is the world's fastest growing automaker. stylized ‹H›. The Hyundai logo. Hyundai Motor Company was later established in 1967. Hyundai vehicles are sold in 193 countries through some 6. South Korea. Hyundai (without Kia) ranked as the eighth largest automaker. The company’s first model.000 persons around the world. Hyundai operates the world’s largest integrated automobile manufacturing facility in Ulsan. the world’s fifth largest automaker as of 2009. a slanted.6 million units annually. they hired George Turnbull. History The world's largest automobile manufacturing plant in Ulsan. In 2008.6 million vehicles annually.Company profile Hyundai Motor Company Is a Korean automaker which along with Kia comprises the Hyundai Kia Automotive Group.

in 1999. Hyundai exported the Pony to Canada. In 1996. Exports began in the following year to Ecuador and soon thereafter to the Benelux countries. Hyundai Motor Group. In 1998. largely because of its affordability. replaced him as head of the company. Hyundai Motors India Limited was established with a production plant in Irrungattukotai near Chennai. Hyundai began to sell cars in the United States. design. Chung Mong Koo. but not to the United States because the Pony didn't pass emissions standards there. and charged for embezzlement of 100 billion South Korean won (US$106 million). Hyundai began to overhaul its image in an attempt to establish itself as a world-class brand. Research & Development Page 18 . On April 28. engineers John Simpson and Edward Chapman. The company began to produce models with its own technology in 1988. Chung was arrested. Canadian sales greatly exceeded expectations. Since 2002. Kim Dong-jin. suspecting him of corruption. The Pony afforded a much higher degree of quality and refinement in the lowest price auto segment than the Eastern-bloc imports of the period then available.000-mile (160. beginning with the midsize Sonata. In 1983. In 2004. the Pony. Hyundai has also been one of the worldwide official sponsors of the FIFA World Cup.body design.000 km) warranty to cars sold in the United States and launched an aggressive marketing campaign. As a result. Hyundai is now one of the top 100 most valuable brands worldwide. the South Korean government initiated an investigation of Chung Mong Koo's practices as head of Hyundai. the four-cylinder Alpha. 2006. and long-term research of its vehicles. It added a 10-year or 100. John Crosthwaite as chassis engineer and Peter Slater as chief development engineer. manufacturing. Power and Associates. Hyundai's parent company. the first Korean car. In 1991. Hyundai Vice Chairman and CEO. India. In 2006. invested heavily in the quality.[7] In 1975. and it was at one point the top-selling car on the Canadian market. the company succeeded in developing its first proprietary gasoline engine. thus paving the way for technological independence. Chung Ju Yung transferred leadership of Hyundai Motor to his son. was released. and transmission. and the Excel was nominated as "Best Product #10" by Fortune magazine.D. Hyundai was ranked second in "initial quality" in a survey/study by J. In 1986. with styling by Giorgio Giugiaro of ItalDesign and powertrain technology provided by Japan’s Mitsubishi Motors.

5% stake for $900 million. Nissan. The Excel was offered in a variety of trims and body styles. Hyundai is now the fourth largest automaker in the world as of 2009. DaimlerChrysler divested its interest in the company by selling its 10. Pakistan.000 dealerships and showrooms. Hyundai Motor Company’s brand power continues to rise as it was ranked 72nd in the 2007 Best Global Brands by Interbrand and BusinessWeek survey. India. Hyundai set a record of selling Page 19 . Hyundai Motor Company had $57.2 billion in sales in South Korea making it the country’s second largest corporation. Hyundai has invested in manufacturing plants in the North America. Germany. Business In 1998. Czech Republic. and Honda. In 2004. the Hyundai Excel. after a shake-up in the Korean auto industry caused by overambitious expansion and the Asian financial crisis. and the Pacific Rim. Asia. Hyundai acquired rival Kia Motors.533. India. China. North America. the Daimler-Hyundai Truck Corporation was formed. Hyundai in North America Hyundai entered the United States market in 1986 with a single model.695 units. or chaebol. California. Hyundai motor vehicles are sold in 193 countries through some 5. Japan and Hyderabad. an 11 percent increase over the previous year. That year. however. Public perception of the Hyundai brand has been transformed as a result of dramatic improvements in the quality of Hyundai vehicles. In 2001.961. In 2004. In 2000.5 billion. Hyundai has set as its 2006 target worldwide sales of 2. Chrysler. the company established a strategic alliance with DaimlerChrysler and severed its partnership with the Hyundai Group.Hyundai has 5 R&D centres worldwide.629 worldwide vehicle sales—surpassing Fiat. Worldwide sales in 2005 reached 2. In 2007 it reached 3. United States. After a recent survey of global automotive sales. Located in South Korea. brand value estimated at $4. PSA/Peugeot.7 million units (excluding exports of CKD kits). and Turkey as well as research and development centers in Europe.

000 m2). Later that same year. behind only Porsche and Lexus. Power's 2006 Initial Quality Survey.D. Besides the design studio. and longterm research of its vehicles. Michigan (near Ann Arbor) in 2005.the most automobiles in its first year of business in the United States compared to any other car brand (c.300-acre (17 km2) facility is located in the Mojave Desert and features a 6. In 2004. for having 102 problems per 1000 vehicles.[14] Hyundai continues to invest heavily in its American operations as its cars grow in popularity. sales had dramatically increased.000 km) powertrain warranty (known as the Hyundai challenge) to its vehicles sold in the United States.Paste a "Hyundai" logo on the main control panel. Hyundai America Technical Center moved to its new 200. The center moved to a new $30 million facility in Irvine. 126. a vehiclehandling course inside the oval track. The company continued this tradition by placing third overall in J. the Excel’s faults soon became apparent. Hyundai began investing heavily in the quality. Hyundai became the butt of many jokes (i. Inc. Hyundai America Technical Center completed construction of its Hyundai/Kia proving ground in California City.3 km) oval track.000 vehicles). Hyundai sales plummeted. Hyundai established the Hyundai Design Center in Fountain Valley. Hyundai tied with Honda for initial brand quality in a survey/study from J. Hyundai stands for "Hope you understand nothing's driveable and inexpensive") and even made David Letterman's Top Ten Hilarious Mischief Night Pranks To Play In Space: #8 . California in 2003. It added a 10-year or 100. for Hyundai. Initially well received. and several special surface roads. a subsidiary responsible for all engineering activities in the U. A Page 20 . and many dealerships either earned their profits on repairs or abandoned the product. This made Hyundai second in the industry. cost-cutting measures caused reliability to suffer.4-mile (10.000-square-foot (19. design. In 1990. The center also has employees in California and Alabama. the facility also housed Hyundai America Technical Center. a paved hill road. and was renamed the Hyundai Kia Motors Design and Technical Center. HATCI announced that it would be expanding its technical operations in Michigan and hiring 600 additional engineers and other technical employees over a period of five years. only behind Toyota. The 4. established in 1986). With an increasingly poor reputation for quality.000-mile (160.D. In response. By 2004. [6] a Vehicle Dynamics Area. Power and Associates. for initial vehicle quality. (HATCI. manufacturing.S. California. $117 million headquarters in Superior Township. California in 2004. At one point.e. and the reputation of Hyundai cars improved.

30. Power and Associates Initial Quality Study. The brand overall is ranked much higher than the average industry and resale value continues to improve. 2005. will be Hyundai’s first sports car due to make its debut in early 2009. measuring the ownership experience. It is Hyundai's second attempt at producing cars in North America since Hyundai Auto Canada Inc. and beating long time rival Toyota. Power and Associates' quality ranking. however.1 billion.800 m2) complex featuring offices and indoor testing areas is located on the premises as well. Hyundai unveiled its second rear-drive concept car.D. At full capacity. J. Hyundai unveiled its V8 rear-drive luxury sedan called the Concept Genesis to be slotted above the Azera in the Hyundai line-up. the plant assembles the Hyundai Sonata and the Hyundai Santa Fe. including the Hyundai Azera.'s plant in Quebec closed in 1993. the Concept Genesis Coupe. just behind Porsche and Lexus. But Hyundai's ranking fell to twelfth in 2007. In 2003. which looks at problems in the first 90 days of ownership. according to Kelley Blue Book Pricing 2006.000 workers. In 2007 at the Los Angeles International Auto Show. overall the Hyundai brand ranked 3rd. However. three models with the top Total Quality Index (TQI) score in their segments. Hyundai was the Highest Ranked Non-Premium Nameplate in the J. The facility was built at a cost of $50 million. with a grand opening on May 20. Santa Fe. In 2006. They attempt to measure more than just the number of problems per vehicle. the plant will employ 2. Hyundai Motors leads the most vehicle segments in Strategic Vision’s Total Quality Index. For the first time ever. Power and Associates put Hyundai's 2002 vehicles below the industry average according to its annual Initial Quality Survey. a comparable 2003 Hyundai Sonata sedan ranks just $2200 below a similarly equipped Honda Accord. ranked Hyundai’s reliability tied with Honda's. Consumer Reports. This concept made its American debut in mid-2008. Currently. In 2007 at the New York International Auto Show. Entourage.D. In the 2007 Strategic Vision Total Quality Awards. An aerial view can be found here. Hyundai tops in Strategic Vision Total Quality Awards. Hyundai has risen to share the position of having the most models leading a segment. Alabama in 2004. The Genesis reintroduced rear-wheel drive to the Hyundai range following a long period of only producing front-wheel drive cars. Hyundai completed an assembly plant just outside Montgomery.D. J.000-square-foot (2. at a cost of $1. based on complaints about 2002 model new cars that in general are less than one year usage. Page 21 . in 2009.

at the North American International Auto Show. after Honda's combined U. In 2008. the production version of the luxury & performance-oriented Hyundai Genesis sedan made its debut. In 2009. which develops 375 hp (280 kW) on premium fuel and 368 hp (274 kW) on regular fuel. comfort. 28. Hyundai Santa Fe and Hyundai Elantra were awarded 2008 Consumer Reports "top picks".1 L/100 km. According to Consumer Reports reliability survey. Hyundai (including Kia) ranked 4th best automaker in US. utility and reliability of more than 280 vehicles that the magazine recently tested. the Hyundai Genesis luxury sedan was named 2009 North American Car of the Year. According to a preliminary report from the Environmental Protection Agency published in November 2009. In 2009. The Hyundai's V8 Tau engine in the Genesis.3 mpg-imp). beating out the Honda Civic.S.97 L/100 km. Hyundai/Kia vehicles were the least expensive to insure and occupied the 'top five' least expensive slots. The Genesis has received a number of well-recognized automobile awards worldwide. slated to hit dealerships in early 2009. The magazine's annual ratings. In 2010.6 mpg-US (9. said Insure. is the second most fuel-efficient automaker in America. at the New York International Auto Show. In 2009. the first for Hyundai. Hyundai. fleet of Honda and Acura models at an average of 23. The Hyundai Elantra was Consumer Reports' top-ranked 2008 vehicle among 19 other compacts and small family cars.com.4 mpg-US (10. The ratings reflect the performance. In 2009. Hyundai debuted its production version of the performance-oriented rear-drive Hyundai Genesis Coupe. dealerships will have the Genesis as soon as summer 2008. In 2008.000. It also won the 2009 Canadian Car of the Year after winning its category of Best New Luxury Car under $50.1 mpg-imp). Page 22 . 4 models from Hyundai and two from Kia earned the Top Safety Award by IIHS. 28. received 2009 Ward's 10 Best Engines award. Toyota Corolla and Toyota Prius. In 2009 Hyundai announced the five-door hatchback variant of the Elantra compact sedan will carry the name Elantra Touring when it goes on sale in the spring as a 2009 model. based on road tests and predicted safety and reliability are considered highly influential among consumers.In 2008. at an average of 23. which is based on 2009 pre-model year production projections provided by automakers. Hyundai/Kia vehicles were named as “least expensive vehicles to insure”.

a manufacturer of wind turbines based in Quebec. the Hyundai Equus made its North American debut at the North American International Auto Show Hyundai in Canada In 1989. Other models include Getz Prime.Basically the Hyundai Motors India Engineering (HMIE) gives technical & engineering support in Vehicle development and CAD & CAE support to Hyundai's main R&D center in Namyang Korea. Hyundai in India Hyundai Motor India Limited is currently the second largest carmaker after Maruti Suzuki and largest auto exporter in India.000 units. second generation Verna. Chrysler and Hyundai considered a joint venture that would have Chrysler rebranding the Sonata manufactured at Bromont — only to later announce the deal had failed. Hyundai Auto Canada Inc. Hyundai Auto Canada Inc. Czech Republic. Hyundai has two manufacturing plants in India located at Sriperumbudur in the Indian state of Tamil Nadu. Hyundai started its design activities at Hyderabad R&D Center with Styling.000 cars.7 million. which mainly manufactures the i30 for the European market.Santa Fe and the Sonata Transform. Hyundai opened its European plant in Nošovice. The Bromont plant was operational for four years before it closed — with Hyundai's sales unable to support the plant. employing now nearly 450 engineers from different parts of the country. Both plants have a combined annual capacity of 600. It is making India the global manufacturing base for small cars. With boost in Sales in 2009. Terracan. Tucson. Subsequently. Digital Design & Skin CAD Teams. The plant was designed to manufacture approximately 2000 Hyundai Sonatas per week. Employing 800. Hyundai in Europe On November 2008. following an investment of over 1 billion euros and over two years of construction. Accent. Hyundai sells several models in India. Elantra (Discontinued). Page 23 .In the year 2007 Hyundai opened its R&D facilty in Hyderabad Andhra prides. The plant cost $387. The new Hyundai plant is 90 kilometers north of Kia Motors' Žilina Plant in Slovakia. with Quebec and Canadian federal government subsidies of $131 million.In 2010. Hyundai subsequently sold the plant which was eventually purchased by AAER Inc. opened a stamping and assembly plant in Bromont. The plant. Quebec. In 2010.. is currently planning to build a new plant in Canada and resume production in Canada. i10 and the i20. the most popular being the Santro Xing. has an annual capacity of 200.

having sold only 15. In its first time the company was only the local car dealership. Hyundai signed agreement with Sichuan Nanjun Automobile on setting up a commercial vehicle joint venture—Sichuan Hyundai Motor Co. They have a big model range and offers sports models of some car models which are only offered on the Egypt market. Beijing Hyundai manufactures localized versions of most Hyundai vehicles. The automaker cites a lack of local tax benefits for purchasing hybrids as a barrier to its hybrid development program. Page 24 . market in 2010. Hyundai pulled their passenger car division out of the Japanese market and focused on their commercial vehicle division instead. Hyundai in Egypt Hyundai cars are manufactured in Egypt also. Hyundai in China A joint venture with Beijing Automotive Group. as well as models which are exclusive to the Chinese market.S. Hyundai expects to release it in the U. the local manufacturer of these vehicles is the Ghabbour Group which is located in Cairo.000 passenger cars from 2001 to 2009. Today it is the fifth largest automaker of the Turkey. The new hybrid electric Sonata made its debut at the Los Angeles International Auto Show in November 2008. Hyundai has suppliedabout 3.000 hybrid versions of its Getz and Accent small cars to government fleets as part of a testing program.Hyundai in Turkey Since 1990 Hyundai is active on the Turkish market with the Hyundai Assan Otomotiv jointventure. Formerly. Hyundai in Japan Despite having growing sales worldwide. Electric vehicles Since 2004. featuring lithium-ion battery technology. the company had assembled vehicles from the GM concern. But Hyundai expects the tax situation to change in 2009. Hyundai struggled in Japan. Ltd.. In October 2010. Following an announcement on November 2009. After a success on the market. the company has decided to open an plant in İzmit.

Hyundai also made electric car concept i10 recently.7-liter twin-turbo diesel engine along with electric batteries to achieve fuel economy of 3 litres per 100 kilometres (94 mpg-imp. Other are the Santa Fe Hybrid. Hyundai says a production car based on the i-flow's design will be in production by 2011. This is the first environmental project of the company’s social contribution program. which includes lithium polymer batteries. In 2010 the company is going to launch the mass-market Hyundai i10 EV. the Elantra. for 100 miles (160 km) all electric range. named Hyundai Green Zone. as opposed to lithium-ion. Environmental record On April 23. The i-flow Concept uses a 1. Includes a LG 16 kW·h lithium-ion battery. The goal of the project is to end the recurring dust storms in Beijing. Hyundai is going to Page 25 . a concept car using a variant of the BLUE-WILL hybrid system. debut at the North American International Auto Show in Detroit 2010. Sonata Hybrid (to the U. market in 2010) and the Hyundai i20.S. The project. and a 49 kW·h electric motor At the 2010 Geneva Motor Show. is located 660 km north of Beijing.S. Local weeds will be planted in the region that has the ability to endure sterile alkaline soil. Hyundai began producing the Elantra LPI Hybrid (or Avante in the local market) was launched in the South Korean domestic market in July 2009. Hyundai Motor plans to aid Chevron Corporation in the construction of up to six hydrogen fueling stations that will be located in California. 78 mpg-US).Hyundai plan to begin producing hybrid electric vehicles in 2009. including locations at the University of California-Davis and the Hyundai America Technical Center in Chino. The Elantra LPI (Liquefied Petroleum Injected) is the world's first hybrid electric vehicle to be powered by an internal combustion engine built to run on liquefied petroleum gas (LPG) as a fuel. The Elantra PLI is a mild hybridand the first hybrid to adopt advanced lithium polymer (Li–Poly) batteries. Hyundai is doing so with the help of the Korean Federation for Environmental Movement (KFEM). The Avante was being the first vehicle to be produced. which will replace the Hyundai Getz. Hyundai unveiled the i-flow . The company is going to use Hybrid Blue Drive. 2008 Hyundai Motor announced the beginning of a five-year project to turn 50 km² of infertile land into grassland by 2012. block desertification and protect the local ecosystem. The Hyundai Blue Will plug-in hybrid has made its U.

Hyundai announced withdrawal from the WRC and planned to return in 2006. In September 2003. For the 2002 season. but the performance of the car was still not good enough to challenge the four big teams (Ford World Rally Team. this has never happened though. In 2001. Hyundai entered motorsport by competing in the F2 class of the World Rally Championship in 1998 and 1999.provide a collection of 32 Tucson fuel cell vehicles. after a season hampered by budget constraints. Hyundai unveiled the Accent WRC. respectively. when Alister McRae and Kenneth Eriksson finished seventh and eighth. The Hyundai World Rally Team debuted the car at the 2000 Swedish Rally and achieved their first top-ten result at that year's Rally Argentina. Eriksson later drove the car to fifth place in New Zealand and fourth in Australia. which was intended to improve reliability. along with Freddy Loix and Armin Schwarz. Mitsubishi. at the season-ending Rally GB. a World Rally Car based on the Hyundai Accent. Peugeot and Subaru). Page 26 . However. but they managed to edge out Škoda and Mitsubishi by one point in the battle for fourth place in the manufacturers' world championship. In September 1999. Hyundai hired the four-time world champion Juha Kankkunen. Hyundai debuted a new evolution of the Accent WRC. Motorsport Alister McRae driving an Accent WRC at the 2001 Rally Finland. Kankkunen's fifth place in New Zealand was the team's best result. which are powered by UTC Fuel Cell power plants. the team achieved their best result with McRae finishing fourth and Eriksson sixth.

Advaith Hyundai is a wholly owned company of the Advaith Group. Advaith Hyundai has an enviable record of consistently being World's largest and most awarded Hyundai dealer with 4 showrooms conveniently located across Bangalore on Residency Road. Hyundai announced that they plan to enter the sport.. One of the largest automotive retail corporations in India. be it marketing world Class cars or providing services to match. must manifest in truly caring for the customer.always" Our vision summarizes our priorities..In 2006. Outer Ring Road. following the announcement that Korea was scheduled to earn a Formula One Grand Prix race. Vasanthnagar and Bannerghatta Road. The facility on Outer Ring Road is Hyundai's largest 3S facility in India. but Hyundai did not participate in any ways. Korea earned The 2010 Korean F1. the Advaith Group is focused on delivering a world class customer experience across all its business functions. Bannerghatta Showroom Residency Road Showroom Outer Ring Road Showroom Vasanthnagar Showroom Page 27 . History of Advaith Hyundai Advaith Hyundai "Caring for you. We believe that everything we do.

Our customers need faster response both from their cars as well as from our services to keep in step with today's jet age thereby minimizing time consumption for any given task. It will. in line with Hyundai's exacting worldwide standards. while their cars are being serviced. The showroom also features a small toy car with LCD monitor that plays cartoons to entertain kids. spread across 2 levels offers additional facilities that are unique. After all. buying a car would perhaps be the next biggest investment after acquiring a home. the latest range of popular and exquisite accessories.. Mission Our vision summarizes our priorities. We believe that everything we do. The Advaith Hyundai showrooms are a one-stop shop to meet all customer needs. We perfectly understand the customer's need to get a competitive edge for their investments for after all. caring for the customer and taking care of every need. vehicle financing options and expert customer guidance to help select the right Hyundai car. and has always been. The Service Centres are continuously upgraded and equipped with the state-of-the art equipment.Mangalore Showroom With a 1200 strong work force committed to exceeding customer expectation. however small. while their parents are choosing the car. our vision to care for these very needs of our valued customers and ensure that their fantasies about owning a dream car turn into reality in every sense of the word. Advaith Hyundai Services are at par with Hyundai global standards. "Time is money" is much more relevant today than ever before.. Two enclosed audio-rooms to provide demo for the car audio systems. the old adage. and assumes paramount importance. a mini movie hall with projector and theater sound system to entertain the customers. Parameters of a good dealership agency Page 28 . displaying the latest cars from the Hyundai stable. The sprawling showroom at Outer Ring Road. a coffee shop at the basement. be it marketing our world-class cars or providing services to match. Buying a Hyundai has never been more attractive anywhere in India.

June 2001 Page 29 . we have received recognition for all round performance that include functional excellence too.Today. Achievements: .June 2000 Best Selling Partner In South Region for the Period Of Jan . The awards are recognition of the success in carrying this out across the organization. Some of them are: • • • • • • • Convenience of location Hours of operation Appearance of the facility The neighborhood Comfort of transactions Ease of viewing and selecting vehicles Availability of information Achievements The Bench Marks that We Set Over the period of our association with Hyundai Motors. Our approach towards the various operations at a franchise has been one where each function is recognized as a critical and interconnected part of the entirety.Advaith Hyundai Year 2000 2001 Award TOP SALES PERFORMANCE AWARD THE BEST SELLER Details of Awards Outstanding Vehicle Sales In South Region for the Period Jan . there are various parameters on which a dealership is adjusted.

June 2003 Best Accessories Selling Partner on National Level for the Year 2002 Best Selling Partner In South Region for the Year 2002 Top Performer In South Region for the Year 2002 Delivery of Maximum Customer Delight In South Region for the Year 2002 Top Performer In South Region Sales Excellence Award for the Year 2003 THE SUPER ACHIEVER AWARD Top Performer for "Excellent All-Round Contribution for first half 2004" EXCELLENCE IN HYUNDAI FINANCE AWARD Top Performer in South Region for the first half 2004 SALES PERFORMANCE AWARD Top Performer In South Region for the first Half 2004 BEST SELLER AWARD Best Selling Partner In South Region for the First Half Year 2005 THE SUPER ACHEIVER AWARD Mega Ccontribution for The First Half Year 2005 THE BEST SELLER AWARD Best Selling Partner in South Region for the Year 2004 THE SUPER ACHIEVER AWARD Mega Contribution for the Year 2004 Page 30 .June 2002 Best Selling Partner in South Region for Year 2001 Best Spare Parts Selling Partner In South Region for The year 2001 Best Selling Partner in South Region for the Period of Jan .2001 2002 2002 2002 2002 2003 2003 2003 2003 2003 2004 2004 2004 2004 2004 2005 2005 2005 2005 FOR CUSTOMER DELIGHT FOR CUSTOMER DELIGHT BEST SELLER BEST SELLER PARTS TOP NOTCHER BEST SELLER ACCESSORIES TOP NOTCHER AWARD THE BEST SELLER AWARD HYUNDAI FINANCE AWARD CUSTOMER SATISFACTION AWARD EXCELLENCE IN FINANCE AWARD EXCELLENCE AWARDS Delivering Maximum Customer Delight In South Region for the Year 2000 Delivery of Maximum Customer Delight In South Region for the Year 2001 Best Selling Partner in South Region for a Period Of Jan .

2005 THE BEST ELANTRA AND SONATA SALES PARTNER AWARD EXCELLENCE IN FINANCE AWARD EXCELLENCE IN FINANCE AWARD NATIONAL TOP NOTCHER AWARD Elantra And Sonata Best Seller in South Region for the Year 2004 Top Performer in South Region for year 2004 Top Performer for First Half Year 2006 2005 2006 2006 2006 2006 2007 2007 2007 2007 2007 2008 2008 2008 2008 2008 2008 2008 2009 NATIONAL TOP SALES AWARD National Top Selling Partner for the Year 2005 Best National Parts Selling Partner for the First Half Year 2006 NATIONAL TOP SALES AWARD National Top Selling Partner for the Firt Half Year 2006 TOP NOTCHER AWARD THE NATIONAL TOP SALES AWARD CUSTOMER SATISFACTION AWARD EXCELLENCE IN FINANCE AWARD NATIONAL TOP PERFORMER INSURANCE AWARDS CUSTOMER SATISFACTION AWARD BEST 3S FACILITY AWARD Best National Parts Selling Partner for the Year 2006 National Top Selling Partner for the Year 2006 Delivery of Maximum Customer In South Region for the Year 2006 Top Performer for the Year 2006 Best Performance in Parts Sales in India during Year 2007 Excellence In Insurance Business with Preferred Partners for the Year 2007 Delivery of Maximum Customer Delight in the South Region for the Year 2007 Best Upgrade Facility in the Suoth Region for the Year 2007 National Top Performer for the Year 2007 National Best Selling Partner for the First Half Year 2008 Delivery Maximum Customer Delight in South Region for the First Half Year 2008 National Top Target Achieving Partner for the Page 31 NATIONAL TOP SALES AWARD National Top Selling Partner for the Year 2007 EXCELLENCE IN FINANCE AWARD NATIONAL BEST SELLER AWARD SERVICE PERFORMANCE AWARD THE NATIONAL TOP TARGET .

2009 India Dealer Principal 2010 Convention (MOBIS) Advaith Hyundai won several accolades for our committed service to various organizations. Advaith Hyundai has been declared "THE BEST DEALER IN THE COUNTRY".ACHIEVEMENT AWARD 2009 2009 THE NATIONAL BEST SELLER AWARD NATIONAL TOP ACCESSORY BUSINESS Year 2008 National Best Selling Partner for the First half Year . Our Sales and Service Executives have been rated the "Best Salesman" and "Best Servicemen" for their excellent contributions in their respective fields. Product details Products • • • • • • • • Santro I10 I20 Getz Accent Verna Sonata transform Tucson Santro Page 32 .

Wide black waistline moulding imparts Sporty dynamic looks while protecting the body from nicks & dents.Presenting the Next Generation Santro.A stunning example of modern automobile design and continuous customer feedback driven advancement. Tall wide and uniquely different. Page 33 . the new Santro Xing has a distinctly European Styling. The curved roof gives a Sporty look. . coupled with new advanced features. New bigger & brighter clear headlamps. All new Santro Xing. The Santro Xing comes with all new looking feel exterior and interior styling. So step into the Santro. combined with its sporty stance. I10 Hyundai cars are known for their commanding Aerodynamics & i10 is no exception with a significantly low co-efficient of drag. the compact outer dimensions. power operated rear windows with child lock and lots of other smart features like the seat under tray are the hallmarks of your Sunshine Car. While its sleek lines and pleasing curves and contours will capture your heart. offers the best comfort & luxury in your favorite compact car. Add sunshine to your life. smiling radiator grill. That. will ignite passion of driving into the sun and makes it stand out in a crowd of old hatchbacks & jelly bean shapes.

it combines comfort. Like the eye -catching exterior. The i10’s sunroof adds the pleasure of experiencing the open air when you are traveling to your destination. Novel solutions and top technology Hyundai i20 is the epitome of the modern premium compact. The folding facility allows the mirrors to fold complete when space is tight. The careful ethos can be found even in the ignition key console. which has a remote locking and unlocking and convenient bayonet. More than that its space generates practical and versatile solutions to different traveling requirements. Each the two outside door is electrically powered. the inside is superbly designed and beautifully put together using top quality materials. safety and reliability in a package that is affordable and economical.A wide sweep angle maximizes vision on rainy days while the washer keeps the rare view clean & clear. Getz Page 34 .as you would expect form a car company that buzzes with ideas. Top Models are equipped with 185/65 R14 5-spoke light alloy wheels Intelligent design has created a car with an airy interior and lots of space. With high level of comfort and numerous convenience features. the i20 has capacity to cocoon you on your journey thought the rigors of the modern world. the sunroof has both slide and tilt functions I20 There’s a new shape on the street it’s called the Hyundai i20. Sharp and stylish on the outside. Featuring one touch opening. spacious and versatile inside.

floor console with cup holders. For those who lead their own life and create their own benchmarks. Its silver centre console and chrome TGS knob give you that sophisticated metallic look. The 1. The top-of-the-line design and engineering not only makes your drive experience smoother. and assorted storage trays.3-litre SOHC engine delivers lively performance and is also easy on fuel. the trendsetter is here. passenger seat side pocket. Its computer engineered precisely tuned chassis provides a comfortable ride and nimble handling with class-leading safety features. plus everything you didn't expect Getz Prime is the most spacious car in its class. The car with everything you need.Getz Prime. There's also the convenience of driver and passenger door map pockets. that's apart. Getz Prime gets you smart interior styling that gives you space for everything. Thanks to Hyundai's exclusive Space Wizard design. For those who don't follow. For added passenger comfort. The thoughtful console utilities like the front cup holder. And the alloy wheels to carry the snazzy look forward. pen holder and rear jug holder add to the smart space management and comfort of the interiors. Getz Prime is indeed for a class. Getz Prime comes with a 60:40 split. Its smart and versatile space management system and thoughtful interiors would leave you with enough room for your own. which are also the first in India. Page 35 . For those whom all successful people envy. Its Euro-chic styling makes the car stand out. double folding rear seat and reclining backrest with headrests. For those who don't run after success. but takes you on a high. plus a handy rear seat hook to hold shopping bags. Getz Prime offers an array of seat configurations for virtually every situation. For those who take success and failure in the same stride. So come along as we proudly present Hyundai Getz Prime. a deep glove box. Using the exclusive 'Space Wizard' concept. And to make your ride a cruising experience are the reclining rear seats. but are still the most successful. • Stylish convenience Feast your eyes on the stylish interiors of Getz Prime.

the way its meant to be. Specially designed fascia panel and instrument clusters will usher in the new era of driving in style. the canted bonnet lines sloping up from the centre. And with the adjustable headrest and drivers' variable lumbar support. And the dual height adjustable seats in the front make it easier to get a more commanding driving position. luxury and comfort. design. The tilt steering and gas shock absorbers add that extra delight to your drive.• Driving comfort It's a real delight to drive Getz Prime. Inside the Accent is all about plush luxury. It sets new standards in aesthetics. The ergonomically contoured rear seats. The Accent styling is a classic combination of form and function. the sharp and high waist line and the robust rear end makes a powerful and distinctive statement that will be the hallmark of 21st century cars. the experience gets all the more comfortable. comfort and serenity. The distinctive front end with wrap around head lamp cluster. the six way adjustable front seats. Sonata transform Page 36 . The clutch lock ensures that you don't get any starting jerks and you can enjoy a smoother ride. Accent The new Hyundai Accent is a high performance luxury sedan for the 21st century. The entire cabin is insulated with sound absorbing acoustical padding that silences the noise of the street so that you comfortably enjoy your music. The color co-coordinated interiors. styling. So sit down and get cozy in your own domain.

enhancing steering response and cutting vibration while the engine is at idle. The thoughtfully designed dials. the two-tone finish also complements the wood grain and satin embellishment. The latest edition is equipped with a dual zone fully automatic temperature control system which enables left as well as the right occupants to enjoy different air temperature settings. high-tech space.The extensive redesigning of Sonata has transformed cabin area into a classy. The wide LCD display with refined blue LED illumination and the chrome surround rings to knobs enhance the luxurious look of the new Sonata With subtle flourishes and bold strokes. inside and out. knobs and inside door handless add elegance to its premium look. Everything is up-to-date in the latest Sonata. Vehicle versatility How many times have you felt the need of more storage space in your car after visiting the stores? The rear seat backs of Sonata can be folded in order to accommodate bigger items Tucson Page 37 . Meanwhile. Comfort zone Sonata has power-operated driver seat adjustable in 8 directions (above left). This new sedan exudes class by combining comfort with luxury. Along with the subtle touches of chrome. the materials used in the component have been upgraded to improve their appearance. their engineer colleagues have further improved the car’s refinement by reducing noise. the designers have given the latest Sonata a more modern look both. vibration and harshness (NVH). To accompany this new look. They have also improved its ride and handling. ensuring comfortable seating for everyone. feel and durability.

There's the convenience of driver and passenger door map pockets. it handles five passengers and their luggage. pets. TUCSON makes a habit of exceeding expectations. Brakes Front disc and rear disc brakes provide sure. To reduce the risk of side intrusion. doors are reinforced with high-tensile strength steel-members. Steel Safety Cage Tucson body shell has been reinforced at critical points with high-tensile strength steel to create a highly rigid safety cage. sports gear or objects of art you can dream of. and assorted storage trays. ABS to prevent wheel lock and skidding and retain car stability. confident stops. Thanks to Hyundai's exclusive Space Wizard design. Two cyclists and their bikes. Page 38 . Or any other combination of people. floor console with cup holders.Tucson is the most spacious car in its class. Three golfers and their clubs. Then again. TUCSON offers front wheel disc brakes with an antilock braking system (ABS) for added traction and control. a deep glove box. Compact Body. plus a handy rear seat hook to hold shopping bags. passenger seat side pocket. Safety first with Tucson Equipped with class leading occupant safety features. Tucson offers an array of seat headrests. To enhance braking performance. The side impact beams to provide protection for cabin occupants with ultrahigh strength steel beams and bars fitted into each other. Big Heart You might not expect a car so compact to hold so much inside. Thanks to Space Wizard.

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