Taxi of Tomorrow Survey Results

New York City Taxi and Limousine Commission February 2011

Page 1

How often do you take a taxi? Frequency Daily Less than once a month Monthly Weekly Grand Total Total Percentage 5,554 24.6% 4,145 18.3% 3,623 16.0% 9,291 41.1% 22,613 100.0%

How often do you take a taxi?
Daily 25%

Weekly 41%

Less than once a month 18% Monthly 16%

How would you rate the experience of riding in a New York City taxi today? Rating Average Excellent No opinion Poor Very Good Grand Total Total Percentage 11,603 51.3% 665 2.9% 449 2.0% 2,713 12.0% 7,178 31.7% 22,608 100.0%

How would you rate the experience of riding in a New York City taxi today?

Very Good 31%

Average 52%

Poor 12% No opinion 2% Excellent 3%

Page 2

What do you like most about cabs today? (Pick one or two)

What do you like most about cabs today?
(Pick one or two)
70% 60%

50%
57.9% 40% 30% 20% 31.6% 30.4%

10%
0%

17.4%

15.1%

14.3%

Can pay with credit cards

Easy to hail when you need one

Faster than subway/bus

Nice to have someone else drive

Pleased that Reasonable price many cabs are for the service fuel efficient

Can pay with credit cards Easy to hail when you need one Faster than subway/bus Nice to have someone else drive Pleased that many cabs are fuel efficient Reasonable price for the service Total Respondents

Total Percentage 13,131 57.9% 7,174 31.6% 6,899 30.4% 3,939 17.4% 3,424 15.1% 3,254 14.3% 22,683

Because respondents could choose one or two responses, the above percentages do not add to 100%. Rather, the percentages represent relative preferences.

Page 3

What do you dislike most about cabs today? (Pick one or two)

What do you dislike most about cabs today?
(Pick one or two)
40% 35% 30% 25%
36.8% 31.3% 28.9% 28.7%

20%
15% 10% 5% 0%
Too expensive Taxi TV is annoying Taxi is driving too aggressively

26.9%
21.2%

15.6%

Passenger compartment is Driver doesn't speak too small/uncomfortable English or know geography

Car is dirty

Car is hard to get into

Too expensive Taxi TV is annoying Taxi is driving too aggressively
Passenger compartment is too small/uncomfortable

Driver doesn't speak English or know geography

Car is dirty Car is hard to get into Total Respondents

Total Percentage 8,352 36.8% 7,099 31.3% 6,562 28.9% 6,508 28.7% 6,109 26.9% 4,819 21.2% 3,534 15.6% 22,683

Because respondents could choose one or two responses, the above percentages do not add to 100%. Rather, the percentages represent relative preferences.

Page 4

What are the most common reasons you take cabs? (Select all that apply)

What are the most common reasons you take cabs?
(Select all that apply)
70% 63.1% 60% 50% 41.1% 40% 30% 20% 10% 0% 38.3% 31.5% 30.8% 23.7% 20.2% 14.5% 9.8% 7.3% 6.4%

55.0%

52.2%

Page 5

What are the most common reasons you take cabs? (Select all that apply) Total Percentage 14,311 63.1% 12,470 55.0% 11,844 52.2% 9,321 41.1% 8,688 38.3% 7,148 31.5% 6,994 30.8% 5,387 23.7% 4,584 20.2% 3,297 14.5% 2,220 9.8% 1,650 7.3% 1,463 6.4% 22,683

It's late/I'm tired I'm in a hurry/trying to save time I've got luggage/I'm traveling The weather is bad I'm carrying something big/awkward I'm traveling with others and it's economical It's easier than walking/mass transit It's more comfortable/to treat myself Somebody else is paying It's easier than taking the car So I can make calls/talk to a companion I want some private time Other Total Respondents

Because respondents could choose more than one response, the above percentages do not add to 100%. Rather, the percentages represent relative preferences.

Page 6

One major goal of the Taxi of Tomorrow project is universal accessibility for persons with disabilities. What other features are important to you?

Beyond universal accessibility, what features are important to you in the Taxi of Tomorrow?
60% 50% 40% 30% 32.2% 20% 10% 0% Environmentally friendly More comfortable for Better safety features Iconic and attractive passengers for passengers design Better taxi content Durability and ease of (partition, meter, repair screen) 24.6% 19.1%

52.7%
50.1%

12.2%

Environmentally friendly More comfortable for passengers Better safety features for passengers Iconic and attractive design Better taxi content (partition, meter, screen) Durability and ease of repair Total Respondents

Total Percentage 11,943 52.7% 11,363 50.1% 7,315 32.2% 5,572 24.6% 4,325 19.1% 2,776 12.2% 22,683

Because respondents could choose more than one response, the above percentages do not add to 100%. Rather, the percentages represent relative preferences.

Page 7

Please rate the importance of each of the following specific possible taxicab improvements by checking the appropriate box. Easier to get in and out No Opinion Not Important Somewhat Important Very Important Grand Total Better entertainment options No Opinion Not Important Somewhat Important Very Important Grand Total
Charger or electrical outlet for phone/iPod or .mp3 player/laptop

Total Percentage 549 2.4% 3,226 14.3% 8,090 35.9% 10,676 47.4% 22,541 100.0%

Easier to get in and out
No Opinion 3% Not Important 15%

Better entertainment options
Very Important 7%
Somewhat Important 19%

No Opinion 2%

Total Percentage 570 2.5% 16,180 71.8% 4,260 18.9% 1,513 6.7% 22,523 100.0%

Very Important 47%
Somewhat Important 36%

Not Important 72%

Charger or electrical outlet Total Percentage 507 2.2% 9,525 42.3% 8,012 35.6% 4,491 19.9% 22,535 100.0%
No Opinion 2% Very Important 20%

Sunroof for better views of the City
Very Important 18% No Opinion 3%

No Opinion Not Important Somewhat Important Very Important Grand Total Sunroof for better views of the City No Opinion Not Important Somewhat Important Very Important Grand Total

Not Important 42%
Somewhat Important 33%

Total Percentage 627 2.8% 10,430 46.3% 7,465 33.1% 4,009 17.8% 22,531 100.0%

Somewhat Important 36%

Not Important 46%

Page 8

Please rate the importance of each of the following specific possible taxicab improvements by checking the appropriate box.

Easier trunk access No Opinion Not Important Somewhat Important Very Important Grand Total
Better passenger/driver communication

Total Percentage 771 3.4% 5,899 26.2% 10,695 47.5% 5,150 22.9% 22,515 100.0%

Easier trunk access
No Opinion 3%

Better passenger/driver communication
No Opinion 2% Not Important 15%

Very Important 23%

Not Important 26%

No Opinion Not Important Somewhat Important Very Important Grand Total

Total Percentage 405 1.8% 3,269 14.5% 9,797 43.5% 9,052 40.2% 22,523 100.0%

Very Important 40%
Somewhat Important 43%

Somewhat Important 48%

Better interior lighting No Opinion Not Important Somewhat Important Very Important Grand Total Doors that are easier to open No Opinion Not Important Somewhat Important Very Important Grand Total

Total Percentage 577 2.6% 6,159 27.3% 10,482 46.5% 5,309 23.6% 22,527 100.0%

Better interior lighting
Very Important 24% No Opinion 3%

Doors that are easier to open
No Opinion 3%

Not Important 27% Very Important 35%

Not Important 23%

Total Percentage 737 3.3% 5,117 22.7% 8,740 38.8% 7,923 35.2% 22,517 100.0%

Somewhat Important 46%

Somewhat Important 39%

Page 9

Please rate the importance of each of the following specific possible taxicab improvements by checking the appropriate box.
Lights that alert other road-users that taxi doors are opening

No Opinion Not Important Somewhat Important Very Important Grand Total
More attractive exterior graphics/markings

Total Percentage 589 2.6% 3,537 15.7% 8,806 39.1% 9,588 42.6% 22,520 100.0%

Lights that alert road-users of open taxi doors
No Opinion 3% Not Important 16%

More attractive exterior graphics/markings
No Very Important Opinion 4% 14%

No Opinion Not Important Somewhat Important Very Important Grand Total More storage room or bigger trunk No Opinion Not Important Somewhat Important Very Important Grand Total
Ability to carry four passengers seated together in the main cabin

Total Percentage 1,025 4.6% 11,473 51.0% 6,917 30.7% 3,100 13.8% 22,515 100.0%

Very Important 42%
Somewhat Important 31% Somewhat Important 39%

Not Important 51%

Total Percentage 873 3.9% 6,396 28.4% 10,233 45.5% 4,995 22.2% 22,497 100.0%

More storage room or bigger trunk
No Opinion 4% Not Important 28%

Ability to carry four passengers seated in the main cabin
No Opinion 2%

Very Important 22%

Not Important 12%

Very Important 50%

No Opinion Not Important Somewhat Important Very Important Grand Total

Total Percentage 361 1.6% 2,717 12.1% 8,190 36.4% 11,259 50.0% 22,527 100.0%

Somewhat Important 36%

Somewhat Important 46%

Page 10

Please rate the importance of each of the following specific possible taxicab improvements by checking the appropriate box. Ramps to roll items in and out of cabs No Opinion Not Important Somewhat Important Very Important Grand Total
Taxi information provided in other languages

Total Percentage 1,815 8.1% 11,819 52.5% 6,458 28.7% 2,403 10.7% 22,495 100.0%

Ramps to roll items in and out of cabs
Very Importan t 11% No Opinion 8%

Taxi information provided in other languages
Very No Important Opinion 11% 11%

No Opinion Not Important Somewhat Important Very Important Grand Total

Total Percentage 2,508 11.1% 11,059 49.1% 6,401 28.4% 2,537 11.3% 22,505 100.0%

Somewhat Important 29%

Not Importan t 52%

Somewhat Important 29%

Not Important 49%

Page 11

There are many criteria for selecting the new taxi, including comfort, performance, and durability, but aesthetics are important too. What do you think of the new designs? Karsan
Take It or Leave It 15% Not for Me 9% No Way! 10% Love It 39% Like It 27%

Karsan

Like It Love It No Way! Not for Me Take It or Leave It Grand Total

Total Percentage 6,001 26.6% 8,788 38.9% 2,221 9.8% 2,097 9.3% 3,471 15.4% 22,578 100.0%

Ford

Like It Love It No Way! Not for Me Take It or Leave It Grand Total

Total Percentage 5,284 23.4% 3,297 14.6% 3,857 17.1% 4,213 18.7% 5,907 26.2% 22,558 100.0%

Ford
Take It or Leave It 26% Like It 23% Love It 15% Not for Me 19% No Way! 17%

Nissan

Like It Love It No Way! Not for Me Take It or Leave It Grand Total

Total Percentage 6,913 30.7% 2,633 11.7% 2,651 11.8% 3,250 14.4% 7,087 31.5% 22,534 100.0%

Nissan
Take It or Leave It 31% Like It 31%

Not for Me 14%

Love It 12% No Way! 12%

Page 12

Demographics
Gender Female Male Prefer not to answer Grand Total
Number of Cars in Household

Total 7,441 14,642 490 22,573 Total 6,696 3,805 1,869 9,592 617 22,579 Total 3,338 3,904 2,861 6,627 4,311 1,540 22,581 Total 11,850 6,268 2,962 761 468 270 22,579 Total 359 3,515 11,280 1,464 189 2,236 2,485 21,528

Percentage 33.0% 64.9% 2.2% 100.0% Percentage 29.7% 16.9% 8.3% 42.5% 2.7% 100.0% Percentage 14.8% 17.3% 12.7% 29.3% 19.1% 6.8% 100.0% Percentage 52.5% 27.8% 13.1% 3.4% 2.1% 1.2% 100.0% Percentage 1.7% 16.3% 52.4% 6.8% 0.9% 10.4% 11.5% 100.0%

Gender Prefer not to answer 2% Female 33%

Number of Cars in Household
Prefer not to answer 3% 1 30%

None 42%

1 2 3 or more None Prefer not to answer Grand Total Income $25,000-$49,999 $50,000-$74,999 $75,000-$99,999 Over $100,000 Prefer not to answer Under $25,000 Grand Total Age 18-35 36-50 51-65 Over 65 Prefer not to answer Under 18 Grand Total Location The Bronx Brooklyn Manhattan Queens Staten Island Tri-State Area Other Total

Male 65%

3 or more 8%

2 17%

Income
Under $25,000 7% $25,000$49,999 15% $50,000$74,999 17% $75,000$99,999 13% Prefer not to answer Over 65 2% 3% 51-65 13%

Age
Under 18 1%

Prefer not to answer 19%

Over $100,000 29%

18-35 53% 36-50 28%

Location
Other 12% The Bronx Brooklyn 2% 16%

Tri-State Area 10% Staten Island 1% Queens 7%

Manhattan 52%

Page 13

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