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"From cartoon porn to foot fetishes, the authors write with enthusiasm and in engaging detail, often incorporating

the neuroscientific basis for results, yet retaining an accessible vernacular throughout."FROM A BILLIO\ II-IC-KED THOL-GHTS layer of skin between the cwo." The author's main contacr n-as Eurama, a Ghanaian shop girl with ties to the cloth market, ;:rd with her help, McKinley crossed the continent in search of rndigo's history as well as the colored cloth itself 'W'hile memoir and history often become tangled. the book represents a valiant effort to recount the social arrd historical implications of a color. (4-color photo insert. Appearanru in \n;t
'lork and lVashington, D,C. Agmt: Charlotte Shee$,/Charloxe Sheedy

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THE BOND
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Our Kinshio with Animals, dur Calt to Defend Them

Pacelle. Wa1'ne

^\Iorrorr-'llarperCollins (+lz pp.)

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A BILLION WICKED
THOUGHTS
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ln this debut memoir, Pacelle describes the activhies of the Humane Society of the United States, under his direction,
and presents the competling case that by chattenging crue[ty to animals we are defending our own humanity. Reviewing the complexity of the human-animal bond, the author attacks convenient moral blindness-the fact that we cherish our pets but turn a blind eye to the systematic abuse of the animals we eat. By refusing "to believe that animais have intelligence, or even conscious life," despite evidence to the contrary we are allowing "economic interests to do as they please." Under his direction, HSUS joined other animal-protection groups to campaign for Proposition z, a zoo8 successful California ballot initiative "to ban the extreme confinement of twenty million animals on concentrated animal feeding operations." Adopting what he describes as a relatively nerv strategl4 HSUS employed an undercover investigator to penetrate the operations of Hallmark, a plant where worn-out three-year-old dairy cows were slaughtered for meat. He filmed an instance of a "downer" cow too weak to stand that was chained to a tractor and dragged over rough terrain, and others of cows given electric shots on their genitals or eyes to force them on their feet, and then provided the footage to the media. This turned a national spotlight on the agribusinesses processes and gained international attention concerning the sale ofpossibly contaminatedAmerican beef Another successful campaign, undertaken after the ravages of Hurricane Katrina, resulted in congressional legislation to include pets in FEMA disaster planning. Pacelle is an activist and an optimist who believes that change will come and that, as with every great cause, "it begins with each one of us." (Author tour to Cbicago, Denlen Los Angelei N e w Tork, S an Franc i s c o, \Y/a s b ingt on, D. C )

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hat the World's Lcrgest Experiment Reveals Aliout Human Desire
Gaddan

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Ogas, Ogi and Sai

Dutton (46 pp.)
$26.91 I May 5,zort 978-o-525-952o9-t An in-depth [ook at the variety of forms in which human sexuat desire manifests, based on an analysis of 5oo million people and their anonymous-thus, likety truthful-online revelations.

Every day millions of people voluntarily reveal intimate
details about their sexual preferences online through search queries, adult websites, classified ads, stories and videos. During the course of their research into the nature of human sexual desire, neuroscientists Ogas and Gaddam analyzed half a billion of these and, combinedvrith the latest findings in conceptual neuroscience, discovered that the data yielded some uner?ected information about sexual preference. Some quirkier.*"*pl.r include theJap-

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fascinationwith awomart's "absolute territoqy''(the space of exposed skin between the bottom of a skirt and the top of kneehigh stockings); the fact that fantasies of older women are very
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popular among straight men; and that paranormal erotic literature is increasingly popular among women. Also intriguing is the
authors' analysis ofthe relatively small divergence ofsexual preference between straight and gay men (excepting the obvious masculine/feminine aspects) and the surprising discovery about which faction is most curious about transsexuals. More expected results also abound: Men are aroused visually whereas women prefer to have their imaginations stimulated; men desire sex, and woman desire the feeling of being desired; men have a direct mind-body comection when it comes to arousal, and women experience a more complex series of thoughts arrd emotions, often displaring an intellectual distaste for stimuli that might simultaneouslr. excite them physically Perhaps partly as a result of this, there exists no pharmaceutical equivalent of \\agra for u.omen. From cartoon porn to foot fetishes, the authors write with enthusiasm and in engaging detail, often incorporating the neuroscientific basis for results, yet retaining an accessible vernacular throughout that references pop culture as often as the laboratory An enjoyable, exhaustive and often insightful look at what curns us on-sure to excite readers.

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HUNTINGTON, WEST VIRGINIA..ON THE FLY,'
Pekar Ilar;e't IJIu-rtrator: -\[cCl inton.
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pp.) Sr9.9; paperback ongina-l -\Iav r, zorr

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9-8-o-3.15--199-1r-This posthumousty published cotlection

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narratives provides footnotes on the life
immortalized through Americ an Splendor,

The pride of Cleveland and patriarch of the autobiographical comic-book narrative worked with New York artist Summer McClinton on pieces that

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