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MASTER OF BUSINESS ADMINISTRATION
REGULATION 2009- SYLLABUS
Code No. MBA0901 MBA0902 MBA0903 MBA0904 MBA0905 MBA0906 Course Title Management Principles Quantitative Methods for Management Managerial Economics Organisational Behaviour Accounting for Managers Executive Communication-Practical L 4 3 4 4 3 0 T 0 1 0 0 1 0 P 0 0 0 0 0 4 M 100 100 100 100 100 100 Credits 3 3 3 3 3 2
Unit Topics No. of Hours
Managing and Mangers: Definition, Need, Functions, Levels and challenges. The Evolution of Management Theory. Management and society: The External Environment - SWOT, Social responsibility and Ethics – Globalization and Management. 08
Planning :Vision, Mission, Objectives, Nature, Importance, Types and Process-Strategies, Policies, Premising and Forecasting – Core competence –Competitive advantage-Management By Objectives (MBO)-Decision Making
The Nature of Organizing and Entrepreneuring – Organizational Structure : Departmentation - Span of Management-Power and Distribution of Authority Leading in organization – Leadership – Introduction –Fundamentals of Staffing-Direction and Supervision-Committees and Teams – Communication.
The System and process of Controlling-Control Techniques and Information Technology
Contemporary trends and perspectives in management – Emerging forms of organization – organizational change.
Koontz Harold &N Weihrich Heinz Essentials of Management: An International Perspective Tata McGraw Hill 2004
Heinz Weihrich, Mark.V.Cannice & Harold Koontz Management: A global and Entrepreneurial Perspective Tata McGraw Hill 2008
Hellriegel, Jackson & Slocum Management A Competency – Based Approach Thomson South-Western2007
Peter F.Drucker, Managing for Results, Elsevier, Second Reprint 2006. Pettinger Introduction to Management 4e Palgrave Macmillan 2007 P C Tripathi P N Reddy Principles of Management Tata McGraw Hill 2006 V.S.P Rao V.Hari Krishna,Management : Text and Cases Excel Books 2002 J S Chandan Management Concepts and Strategies Vikas Publishing House Pvt Ltd 1997
S.K. Mandal Fundamentals of Business Jaico publishing House2006Tata McGraw – Hills Current Readings in Management Tata McGraw Hill 2006
Balvinder Shukla Sanjeev Prashar Harvinder Singh Management : Case Studies Excel Books 2007
Arnold Glena Davies Matt Based Management (Edited Book John Wiley & Sons Inc 2000
Stoner, Freeman and Gilbert Jr.Management, Pearson Education, Sixth Edition, Second Impression 2007.
Robert Krcitner,Management,ATTBS Robbins S.P., Fundamentals of Management, Pearson,2003
standard deviation.QUANTITATIVE METHODS FOR MANAGEMENT Unit Topics No. Frequency distributions. of Hours 1 Introduction to statistics.Importance of statistics in business-Describing and displaying data using Frequency Tables. Estimation & Confidence Intervals-Types of estimates-Point estimates and confidence intervals for a mean and proportion 08 3 Testing of Hypothesis I Procedure for testing of hypothesis-Hypothesis testing for large sample and small samples ( using z-test. Kruskal-Wallis Test. quartiles. coefficient of variation. Mean deviation. Mann Whitney UTest.Types of statistics. mode. Measures of dispersion.F-test. diagrammatic and graphic 07 presentations 2 Measures of central tendency and dispersion Measures of central tendency-Mean. ‘t’ test). median . percentiles. deciles .Range.MBA0902. Spearman’s Rank correlation Test 09 5 Correlation & Regression Concepts of correlation-Types of correlation-Karl Pearson’s 07 coefficient of correlation. 09 4 Testing of Hypothesis II Non-parametric tests: chi-square tests Sign test. Simple Regression-Regression CoefficientsMethod of least squares Total 40 . quartile deviation.
and Kapoor V. Sweeney Thomas A.1997 Aczel Amir Sounderpandian JayvelComplete Business Statistics 6th Edn Tata McGraw Hill.Western 2005 Dey B.Bhardwaj Business Statistics Excel Books 2005 Gupta S.R Textbook of managerial Statistics Macmillan India Ltd 2005 Shenoy G.Lori Applied Statistics in Business and Economics Tata McGraw Hill 2007 Beri Business Statistics 2nd Edition Tata McGraw Hill 2005 R. Ltd.R Statistics for Business and Economics 3rd Edition Tata McGraw Hill 2007 Taylor Business Statistics 2e Palgrave Macmillan 2006 David R. Pant Madan Statistical Methods in Business and Social Sciences Macmillan India Ltd 2006 Doane P.David Seward E.K Fundamentals of Sultan Chand & Sons 2002 Levin & Rubin Statistics for Management PHI. 2006 Hooda P.REFERENCE BOOKS: Richard I.Rubin Statistics for Management Prentice Hall of India Pvt.S.V.Levin and David S. Anderson Dennis J. 7th Edition 2006 Moore The Practice of Business Statistics Worth Publishers 2006 Mathematical Statistics . Williams Statistics for Business & Economics 9th Edition Thomson South.C.
Monopolistic competition. Advanced topics in pricing theory.Iso-quantsLong Run production Function-Returns to Scale-Cobb-Douglas 08 production function 3 Cost Function: Cost concepts. Pricing practices and strategies. 08 5 National Income: National Income Accounting and Economic 08 Indicators( GDP. GNP. Duopoly and oligopoly. WPI. Elasticity of Supply 08 2 Production Function: Production function-Short Run-Law of variable proportions. short run Cost Functions Long run cost FunctionEconomies of Scale. 08 4 Theory of Pricing: Perfect competition and monopoly.MBA0903. Law of Supply. of Hours 1 Introduction: Meaning and Scope of managerial Economics-Role and Responsibility of A managerial Economist-Fundamentals concepts Demand & Supply:Law of Demand-Types of Demand-Elasticity of demand-Demand forecasting.-Fiscal and Monetary Policies Total 40 . CPI ) – Business Cycle-Inflation.MANAGERIAL ECONOMICS Unit Topics No.
Principles of Economics Thomson Learning 2006 Nordhaus & Samuelson . Economics.P. 2005 Ruddar Datt and K. Macroeconomic analysis S. Managerial Economics.Metha.N Macroeconomics. Managerial Economics Oxford University Press 2006 Thomas. 18th Edition Tata McGraw Hill 2007 Suma Damodaran .REFERENCE BOOKS: Mankiw.M.Cris Lewis Managerial Economics Pearson Education 2005 Hirschey Economics for Managers Thomson Learning 2006 Ahuja H.Theory and Policy Tata McGraw-Hill 2001 Atmanand Managerial Economics Excel Books 2009 Maheswari Managerial Economics PHI 2007 Koutsoyiannis Modern Microeconomics Palgrave Macmillan 2005 P.Chand & Company Ltd.Sundharam Indian Economy S. Sultan Chand & Sons Business Line .L Economic Environment of Business.Chand & Company Ltd 2003 Dwivedi D.Carig Peterson and W. Christopher And Maurice Charles S Managerial Economics: Concepts and Application Tata McGraw Hill 2006 Mulhearn Economics for Business Palgrave Macmillan 2005 Krugman & Walls: Microeconomics Palgrave Macmillan 2005 Pal Sumitra Managerial Economics Macmillan India Ltd 2007 G S Gupta Macro Economics Tata McGraw Hill 2006 Mankar V.L.G Business Economics Macmillan India Ltd 2007 H. R.
components – Job attitudes and job satisfaction.Challenges and opportunities for OB.Conflict – Meaning – Views – Conflict process .Politics Definition – Factors contributing to political behaviour – Impression management Organizational culture.OB Model 2 Foundations of individual behaviour.MBA0904-ORGANISATIONAL BEHAVIOUR Unit Topics No. Personality – Meaning – Determinants – Personality traits – Personality attributes-.Teams – Types of teams – Creating effective teams .Negotiation – Process – Bargaining strategies .Attitudes.Stages of group development – Group properties.Contributing disciplines. Learning – Definition – Theories – Shaping – Perception – Meaning – Factors. of Hours 07 1 Meaning of OB. 08 4 Foundations of group behaviour – Classification. Total 40 08 . 09 3 Motivation – Meaning – Content and Process Theories – Application of motivation theories – leadership – Situational theories.Definition – Functions – Creating and sustaining culture. Values – Types – Values across cultures . 08 5 Power – Bases of power – Power tactics .
Organisational Behaviour. Excel Books. Radha Organisational Behaviour Tata McGraw Hill 2006 Robin Fincham Peter Rhodes Principles of Organizational Behaviour Oxford University Press 2005 Luthan Fred Organisational Behaviour Tata McGraw Hill 2000 Bratton Work and Organizational Behaviour Palgrave Macmillan 2005 V. Skills and Practices Tata McGraw Hill 2006 Mirza S Saiyadain Organisational Behaviour Tata McGraw Hill 2003 Udai Pareek Understanding Organisational Behaviour 2/e Oxford University Press 2004 .S Human Relations and Organisational Behaviour: A Global Perspective 5th Edition Macmillan India Ltd 2006 Sekaran Uma Organisational Behaviour 2nd Edition Tata McGraw Hill 2006 Ivancevich M.REFERENCE BOOKS: Robbins Stephen P Organisational Behaviour 12th Edition Prentice Hall (India) Pvt Ltd 2006 Mcshane L.al Organisational Behaviour and Management 7th Edition Tata McGraw Hill 2005 Angelo Kinicki Robert Kreitner Organisational Behaviour Concepts.Steven VonGlinow Ann Mary Sharma R.John et.P Rao. 2009 Dwivedi R.S.
Market Test and Leverage ratios. Activity. 5 Profit Planning : Basic framework of budgeting – Preparation of fixed – flexible and cash budgets.MBA0905.Understanding of financial statements 2 Analysis of Financial statements: Cash flow Statements . of Hours 08 1 Accounting principles. 08 3 General cost classification (Product-Period-Manufacturing & Nonmanufacturing cost) . conventions and concepts . Total Hours 08 40 . 08 4 Basics of Cost Volume Profit (CVP) analysis-Contribution formatContribution margin-Contribution margin ratio-BEP analysis-BEP 08 Computation-Sales mix-Sales mix and BEP.Types of cost behavior patterns-Variable-semi variable-Fixed and Mixed costs-Preparation of cost sheet – Concepts of activity based and target costing.Ratio Analysis: Liquidity Profitability.ACCOUNTING FOR MANAGERS Unit Topics No.
The Basis for Business Decisions Tata McGraw Hill 2005 Jain & Narang Cost Accounting Kalyani publisher 2005 Nigam & Jain Cost Accounting PHI 2006 .N Maheswari S.Robert et. Problems and Cases 4th Edition Tata McGraw Hill 2007 Anthony N.K Bhattacharyya Publishing 2002 John Dearden Costing for Management Vikas Khan MY Jain P.K Management Accounting : Text. Hilton Managerial accounting Tata McGraw Hill 2005 Jan R.REFERENCE BOOKS: Ramachandran N Kakani Kumar Management Tata McGraw Hill 2006 Ram Financial Accounting for Robert N.Anthony David F. Williams Susan F. Haka Mark S. Merchant Accounting Text and Cases Tata McGraw Hill 2007 Ashok Banerjee Financial Accounting: A Managerial Emphasis Excel Books 2005 S.K Maheswari Accounting for Management Vikas Publishing 2006 S. Bettner Financial & Managerial Accounting:.Hawkins Kenneth A.C Fundamentals of Accounting – For CA Common Proficiency Test(CPT) Tata McGraw Hill 2007 Prasanna Chandra Fundamentals of Financial Management : 4th Edition Tata McGraw Hill 2005 Ronald W.al Accounting Text and Cases 12th Edition Tata McGraw Hill 2007 Tulsian P.
conducting seminars and conferences:.preparing Agenda.PRACTICAL Unit Topics No. enquiries.Group Discussion: Drafting speech Total 08 40 .Procedure of Regulating speech .visual & audio visual aids for communication – Dyadic communication:face to face 08 communication .norms for including exhibits & appendices. of Hours 07 1 Communication . 2 Correspondence .body language .Letter for different kinds of situations .Principles of effective communication.long & short reports . customers complaints. diagrams & tables .Norms for Business letters .telephonic conversation.formal & informal reports . 08 4 Non-verbal communication .use of charts.Meaning and significance for management . 09 3 Report writing .Media-Barriers to communication . minutes and resolutions . 5 Conducting Meetings: Procedure .writing research reports technical reports .Types of communication .evaluating oral presentation . collection letters – sales promotion letters.EXECUTIVE COMMUNICATION.Structure of reports .Personalized standard letters.MBA0906 .personal appearance posture .
REFERENCE BOOKS John M. Penrose Robert W.et.al Business Communication Macmillan India Ltd 2007 Hargie Communication Skills for Effective Management Palgrave Macmillan 2006 Soundararaj Francis Speaking and writing for effective business communication Macmillan India Ltd 2007 Lesikar V. Myers Business Communication For Managers Cengage South –Western 2007 Ramachandran K. Ramond Flately E.K.Marie Basic Business Communication :Skills For Empowering the internet Generation .10th Edition Tata McGraw Hill 2005 Mohan Krishna Banerjee Meera Developing Communication Skills Macmillan India Ltd 2007 . Rasberry Robert J.
MBA0921 MBA0922 MBA0923 MBA0924 MBA 0925 MBA 0926 Course Title Decision Models in Business Financial Management Marketing Management Human Resources Management Management Information Systems Business Application Software L 3 3 4 3 3 4 T 0 1 0 0 1 0 P 0 0 0 0 0 0 M 100 100 100 100 100 100 Credits 3 3 3 3 3 2 .ANNA UNIVERSITY COIMBATORE REGULATION 2009.SYLLABUS II – TRIMESTER Code No.
Maximization and Prohibited Routes problem.Application.Processing n jobs through m machines.Steps involved in developing a model.Processing n jobs through three machines.Need for problem formulation.PERT analysis and problems-Project Crashing REPLACEMENT THEORY& QUEUING THEORY: Types of replacement model. of hours 1 DECISION MODELS : Introduction to Decision Models & Decision variables.Critical Path Method – Calculation of critical path.Characteristics of MM1 queuing system – Queue discipline. Scope and Advantages of Decision models LINEAR PROGRAMMING: Essentials of Linear Programming ModelFormulation of Linear Programming. Least Cost and Vogel’s Approximation methods.Poisson and exponential distributions-Application and advantages of queuing models Total 7 2 9 3 8 4 8 5 8 40 .Optimal solution using Modified Distribution methodAssignment Problems-Balanced.Balanced and Un-balanced Transportation problem.Travelling-Salesman problem SEQUENCING & NETWORK MODELS: Processing n jobs through two machines.Solving LPP using Graphical MethodSolving LPP using Simplex method and Big M method. project duration.Single server queuing model .MBA 0921 .Replacement of items that deteriorates gradually –with and without change in money value.DECISION MODELS IN BUSINESS Unit Topics No.Sensitivity Analysis TRANSPORTATION & ASSIGNMENT MODELS: Initial solution-North West Corner.Application of network models. Un-balanced and Restricted problemsHungarian Method of solving assignment problem.Rules in constructing a network diagram.Replacement of items that fails suddenly – Individual and group replacement policy.
2009 Hiller S. Introduction to Operations Research: Concepts and Cases Tata McGraw hill 2007 Harvey M.. 2009 . Quantitative Techniques. 2007 Tulshan. Wiley India. S. Hamdy A. Quantitative Techniques in Management Tata McGraw Hill. Wagner Principles Of Operations Research PHI 2007 Gupta. 2009 R. PHI. Excel Books. 2009 Sharma J. Hira. 2009 Selvaraj. 2008 Jaisankar. Management Science: Decision Models and Approach.Chand. 2009 Ravindran. 2009 Render. Starr.Taha. 2009 Anderson. Frederick and Lieberman J. Operations Research.K.Principles and practice. Quantitative Methods for Business. Hanna.Gerald. Cengage Learning. Operations Research. 2009 Sharma. Pearson. 2009. Macmillan India Ltd. Excel Books. Operations Research.REFERENCE BOOKS: ND Vohra. Operative Research –An Introduction. Quantitative Analysis for Management. Quantitative Techniques. Tata McGraw Hill. Badri. Pearson. Operations Research. Pearson. Operations Research: Theory & Applications. Phillips. Macmilan India Ltd. Sweeney & Williams. Solberg. 2009 Richard Bronson Govindasami Naadimuthu. Pandey. Panneerselvam. Operations Research: Decision Model Approach .
Time value of money. Project selection under capital rationing. Internal rate of return.Discounting cash flow techniques: Pay back and Accounting Rate of Return.Overall cost of capital Financial and Operating leverages.MBA 0922 .Compounding & Discounting-Risk and Return Valuation of shares and bonds 2 Capital Budgeting: Nature and Principles.Comparison of Discounting Cash Flow Techniques-Non.Determining Component Cost of Capital.Specific Cost of Capital. 8 5 Working Capital Management: Principles and Concepts8 Determinants .Operating Cycle . 3 Cost of Capital: Concept of cost of capital. of hours Definition – Nature & 8 1 Introduction to Financial Management: Scope-Finance Functions – Goals of Financial Management Financial Manager’s Role. Inflation and Capital budgeting. Profitability Index.Indifference point 8 8 4 Capital Structure: Theories-Designing Capital structure-Cost of Capital Dividend Policy: Objectives -Practical Consideration -Types – theories-Share splits.Receivables Management-Inventory Management-Cash Management-Short Term finance Total 40 .Cash Flows-Discounting cash flow techniques: Net present Value.FINANCIAL MANAGEMENT Unit Topics No.
Contemporary Financial Management.Dutta. Financial Management.Gitman Principles of Managerial Finance Pearson Education 2009 Periyaswamy.2009 .Ehrhardt Financial Management Theory and Practice Cengage Learning 2008 Khan Jain Financial Management Tata McGraw.Hill 2009 Robert F.Hill 2009 I M Pandey . Fundamentals of Financial Management . Macmillan India . Eugene F.Hill 2007 Paresh P Shah Financial Management Biztantra 2007 Kothari. Satyaprasad Financial Management Himalaya Publishing House2007 Vyuptakesh Sharan.Hill 2009. Financial Management.2009 I M Pandey Financial Management Ninth Edition Vikas Publishing House2006 Prasanna Chandra Fundamentals of Financial Management Tata McGraw.Hill 2009.Brigham Michael C.V.G. Tata McGraw.2009 Sudarsana Reddy. Tata McGraw. . Van Horne Financial Management & Policy Prentice Hall of India. Himalaya Publishing House2009 Geoffrey Knott Financial Management Fourth Edition Palgrave Macmillan 2007 P. Kulkarni B. Bhat Financial Management Principles and Practice Excel Books 2009 Lawrence J.Bhat Cases in Financial Management Tata McGraw.REFERENCE BOOKS: James C.Bruner Case Studies in Finance . Pearson.
MBA 0923 .Public relations Current Trends: 5 On line Marketing –Web based Marketing 8 8 8 8 programmes .business organization Total 40 . Sales Management: Sales force. of hours 1 Process-Philosophies. STP-Market segmentation-Targeting and Positioning 2 Marketing Mix Buying behavior-Definition-Buying population-Buying decisionBuying participants-Buying process Product Planning: Product Life Cycle-Product Line & Product 3 Mix-Product-line-Branding-New Product Development-Packaging Pricing Strategy :Methods of Pricing-Selecting the final priceAdopting price-Responding to Competitor’s price changes Marketing channels: Channel design-Channel flows.Customer Relationship Management -Marketing of non.Marketing environment.Distribution 4 Management-Retailing & Wholesaling.Marketing Interface with other Functional Areas Marketing in a Globalised 8 Environment.Definition -Nature and Scope – No.Publicity Personal Selling.Advertising.MARKETING MANAGEMENT Unit Topics Introduction to Marketing.
Pearson Education 2009 Philip Kotler &Gary Armstrong Principles of Marketing Pearson 2008 Ramaswamy. Marketing Management Cengage Learning 2007 Dhruv Grewal &Michael levy Marketing Tata Mcgraw Hill 2008 SHH Kazmi Marketing Management – Text and Cases Excel Books 2008 Michael J.Namakumari.2009 Mc Daniel.Koshy. Walker Marketing concepts and cases Tata Mcgraw Hill 2009 Dholakia. Marketing Management: Global Perspective in India Macmillan India Ltd.Jha. Marketing : Concept and Strategies. Marketing Management . Marketing Management: Cases and Concepts.. Ferell. Himalaya Publishing House 2009 Tata .Bose. 2009 Ranjan Saxena Marketing Management Tata Mcgraw Hill 2006 Tapan K Panda Marketing Management – Text and Cases Excel Books 2008 Willam. Etzel Bruce J.Evans.Kasturi Rangan Marketing Management: Text and Cases Mcgraw Hill 2005 Pride. Barry Berman. S. Marketing. Macmillan India 2008 Rajiv Lal & V. Ferell. Biztantra. Marketing Management: A South Asian perspective. Lamb& Hair Introduction to Marketing Cengage Learning2006 Adrian Palmer Introduction to Marketing: Theory Oxford University Press2004 Zikmund and D’Amico Marketing Cengage Learning2006 Biplab. Cengage Learning.Keller.REFERENCE BOOKS: Kotler. 2009 Joel R..
2 Job Analysis : Process and Outcomes Recruitment and Selection: Sources of recruitment – Methods of selection – Induction and Placement Training and Development Training need Analysis – Designing Training Programme – Types of 3 Training – Difference between Training and Development – 8 8 8 No.MBA 0924 .HUMAN RESOURCE MANAGEMENT Unit Topics Introduction & Scope : Nature – Scope – Functions and Objectives – 1 Evolution of HRM – HRM and Overall Organization (Business) Human Resource Information System (HRIS) Human Resource Planning : Importance – Factors affecting HRP – Process of HRP. of hours Importance – Assessment of Training effectiveness – Improving the Effectiveness of Training Performance Management and Reward 4 Objectives – Developing performance appraisal system – KRA – Types of Appraisal system – 360 degree Appraisal – Managing performance through various reward system New concepts in HRM: (Need to have basic understanding of the following topics) 5 Assessment and development centers – Competency mapping – Human resource Accounting – KNOWLEDGE Management – Learning organization – Outsourcing of HRM processes – Application of IT in various HRM functions Total 40 8 8 .
Biztantra. Pearson. Hollenbeck Patrick M Wright Human Resource Management – Gaininga competitive advantage Tata Mcgraw Hill 2006 Jon M.REFERENCE BOOKS David A. 2008 Raymond A.2009 Raymond A. Noe John R. Human Resource Management. Werner & Randy L. Gowan. Human Resource management . Jackson Human Resource Management Cengage Learning 2003 Klerman.2009 Robert L.Robbins Fundamentals of Human Resource Management Wiley Publications 2009 Gary Dessler Human Resource Management PearsonEducation2009 K Aswathappa Human Resource & Personnel Management Tat Mcgraw Hill 2009 Bratton Human Resource Management Palgrave Macmillan 2007 Scott Snell &George Bohlander Human Resource Management Cengage Learning 2008 VSP Rao Human Resource Management – Text and Cases Excel Books 2006 Lepak. Hollenbeck Patrick M Wright Fundamentals of HRM Tata Mcgraw Hill 2007 H John Bernardin Human Resource Management – An experimental Approach Tata Mcgraw Hill 2009 Jyothi ‘ Venkatesh Human Resource Management Oxford University Press 2006 T V Rao Human Resources Development Response Books (Sage Publications Ltd)1996 .Decenzo & Stephen P. Desimone Human Resource Development Cengage Learning 2006 Korczynski Human Resource Management in Service Sector Palgrave Macmillan 2007 Biswajeet Pattanayak Human Resource Management Prentice Hall of India. Mathis & John H. Noe John R.
-Architecture . Marketing. Finance.System Development Life Cycle - 2 Structured Methodologies .Business Model . Production. Human 8 3 Resource .Designing Computer Based Method.Coding Techniques . Concepts and Knowledge Representation Managing 8 International Information System.Evolution Systems Development Modern Information System .Cost Benefits Analysis . Attributes and Keys – 5 Database Approach – Relational Database Model – Types of Database – DDL – DML – DCL – Popular Database Management System – Data warehousing Total 40 8 8 . Designing Structured Programs Information Systems Functional Areas.MANAGEMENT INFORMATION SYSTEMS S.Assessing the Value and Risk Information Systems Database Management System Hierarchy of Data – Data Entities.No Introduction 1 Topics No of hours 8 Information System .Detection of Error Validation .MBA 0925 .Levels. Implementation and Control 4 Testing Security . ES -Comparison. Concepts of DSS.Establishing the Framework . Procedures Control. EIS.
Management Information Systems in Knowledge Economy. Pearson 2009 Jawadekar Management Information System Tata Mcgraw Hill 2007 Goyal Management Information Systems Macmillan India 2008 Gupta. 8th Edition.REFERENCE BOOKS: James O’Brien Management Information System TMH 2009 Ralph Stair & George Reynolds Principles of Information Systems Cengage Learning. Management of Systems. Information Technology for Management. Sharma. Management Information Systems.2009 Mcleaod.Management Information System Excel Books 2008 Schultheis Management Information systems: The Manager’s View TMH 2007 Arora. Valacich. 2008 Balasubramanian. Laudon & Jane P. Information Systems Today. Macmillan India 2008 Sekhar . Prentice Hall of India. Wetherbe.2009 Joseph. Prentice Hall of India. Mohapatra. Wiley India.2009 . Davis & Margrethe H. Schell. Management Information Systems. Management Information system Excel Books 2008 Frenzel Management of Information Technology Cengage Learning 2007 Jessup. Mclean. Laudon Management Information System Pearson Education 2007 Gordon B. 2008 Kenneth C. Excel Books. Olson Management Information System Tata Mcgraw Hill 2009 Tuban. Liedner.
Pearson.1 BPB Publications 2007 Alexis Jeon Introduction to computers with MS Office Tata.McGraw-Hill 2007 Ramon A Mata – Toleda Pauline K. Pearson.2008 Carver Doing Data analysis with SPSS Thomson Learning 2006 Ajai S. Gaur Sanjaya S.-PRACTICAL Unit 1 2 3 4 Topics MS Office: MS Word. Production Management Packages : POM & TORA Total REFERENCE BOOKS: Norman Gaither Operations Management with POM Software CD Thomson Learning 2007 Sudalaimuthu.Power Point-Excel-Access No. of hours 10 10 10 10 40 Accounting Packages: Tally. Gaur Statistical methods for Practice and research – A guide to data analysis using SPSS Sage Publications Ltd(Response Books) 2006 AK Nadhani KK Nadhani Implementing Tally 9: Comprehensive guide for Tally 9 & 8.0. step by step15. Create-10G Programming a Premier.2008 . Anthonyraj. Cushman Database Management system TataMcGraw-Hill 2007 Rob & Coronel Database systems Thomson Learning 2006 Namrata Agrawal Financial Accounting using Tally 6. Himalaya Publishing House.2008 Sundaraman. Computer Application in Business. SPSS for windows. Metastock Marketing Research Packages: SPSS or MINITAB or SYSTAT.3 Dreamtech Press 2006 George.BUSINESS APPLICATION SOFTWARE.MBA 0926 .
TRIMESTER Code No. MBA09 31 MBA0932 MBA0933 MBA0934 MBA0935 MBA0936 Course Title Production Management International Business Management Entrepreneurship Development Research Methods in Business Disaster Management Emerging Trends in Management – Practical L 3 4 4 3 4 0 T 1 0 0 1 0 0 P 0 0 0 0 0 4 M 100 100 100 100 100 100 Credits 3 3 3 3 3 2 .SYLLABUS III.ANNA UNIVERSITY COIMBATORE REGULATION 2009.
Design for manufacturability.Agile Manufacturing.Factors affecting location decisions.Lot-sizing Techniques .Dependant Inventory Model Requirements MRP Structure .Concept of Productivity.Methods of evaluating location alternatives .Statistical Quality ControlTotal Quality Management-Just-in-Time SystemsLean Manufacturing.Products and Services concepts.Focused work centres and focused factories. and repetitive focus.Special approaches and strategies in designing service products.Strategic and tactical decisions of Operations Management Product and Process Strategy: Product life cycles and strategiesApproaches to product development .Layouts in service / retail sectorsLine balancing. Layout and Location Strategy: Types of layout.E-Manufacturing.Group technology..Distribution Resource Planning Quality Management and World Class Manufacturing: Quality Systems and ISO 9000 Standards series. Strategies and Methods of Aggregate planning.MBA 0931 –PRODUCTION MANAGEMENT Unit Topics No.Virtual and Collaborative Manufacturing Total 2 8 3 8 4 8 5 8 40 .Competitive Positioning of Products and Services.Location considerations in service / retail sectors Materials Requirement Planning: Nature..Characteristics and different systems.Value Engineering.Special considerations and approaches in service strategies.Process focus.Evolution of operations management discipline. product focus. of hours 8 1 Introduction and Operations Strategy : Significance of Operations Function ..
Production Publishing House. Oakland.2008 S.REFERENCE BOOKS : S N Chary Productions and Operations Management Tata McGraw. Loakyer. Production and Operations Management.P Production and Operations Management Tata McGraw.Martinch Production and Operations Management Wiley India2008 Starr. Chunawalla D. Patel Production and Operations Management Himalaya PublishingHouse2008 Aswathappa. Bhat. Biztantra. Pearson. kalyani. Stevenson Operations Management Eighth Edition Tata McGrawHillPublishing2005 Joseph S.R.2009 Richard B Chase Robert Jacobs Nicholas J Aquilano Nitin K Agarwal Operations Management for Competitive advantages Tata McGraw.Hill Publishing2004 Norman Gaither &Gregory Frazier Operations Management With CD’ Cengage Learning 2007 Buffa Modern Production and Operations Management 8edWiley India 2007 James R.Hill Publishing 2009 Muhelemann. Himalaya Kanishka Bedi Production and Operations Management Oxford University Press2004 Upendra Kachru Production and Operations Management : Text and Cases Excel Books 2007 . Evans David A.J.A.Hill Publishing 2000 Ray Wild Operations Management Sixth Edition Cengage Learning 2003 William J. Production and Operations Management. Collier Operations Management: An Integrated goods and Services Approach Cengage Learning 2007 Paneer Selvam Production and Operations Management Prentice Hall of India2009 Saxena . Sudhir. 2009 and Operations Management.
The New trait theory.Heckseher-Ohlin theory.Role of MNCs in developing countries-Drawbacks .Conflict – FDI and Portfolio Investment 5 Trade Blocks: Types of Regional Groupings-Inter-regional trade among regional groups Total 40 8 8 .Porter’s Diamond 3 International Business Environment : Globalization of BusinessEconomic. Cultural and Ecological 8 environment of International business 4 Multinational Corporations: Features – Classification. IMF.Product Life cycle theory.MBA 0932 – INTERNATIONAL BUSINESS MANAGEMENT Unit Topics No. Political. of hours 8 1 Introduction: Nature and characteristics .Forms -International trade – exports and imports-Organizations facilitating International tradeWTO. etc. Absolute advantage theory- 8 Comparative cost theory. 2 Trade Theories: Mercantilism. Technological..
Moffett International Business Seventh Edition Cengage Publishing 2000 Charles W L Hill Arun Kumar Jain International Business Tata McGraw.pang.REFERENCE BOOKS: Francis Cherunilam International Business Text and Cases Prentice Hall Publishing2009 Daneils. Elements of International. International Business Management. International Business. Mcculloch. Pearson 2009 Michael R. Czinkota Ilkka A. Sullivan.Hill Publishing 2005 K Aswathappa International Business Second Edition Tata McGraw. Rade baugh. Pearson. Wiley India. Cengage Learning. International Business. Management and the new realities. International Business.2009 Synha. Wiley India. Excel Books . 2009 Mike W. International Business: Strategy. Mcnett.2008 Oded Shanker.Hill Publishing 2009 Justin Paul International Business Prentice Hall Publishing 2009 Charry. International Business. Tata Mcgraw Hill.Geringer. Excel books 2008 .2009 Subbarao. Riesenberger. International Business: The Challenge of Global Competition.Salwan.2008 Shajahan. Himalaya Publishing House.2004 Ball. Business. Macmillan India.2007 Cavusil. Yadong Luo. Minor. International Business.2009 Shukla. International Business. Knight.RonkainenMichael H.
Cost Benefit Analysis. Investment Process .MBA 0933 .Feasibility analysis. EDBI. Institutions in aid of Entrepreneurs. Techno Economic Analysis . Total 40 8 8 8 .ENTREPRENEURSHIP DEVELOPMENT Unit Topics No. Project identification and Formulation. Entrepreneurship and Economic Development 2 Entrepreneurial Process and Approaches Process of Entrepreneurial Development – Entrepreneurial Development Cycle. Break Even Analysis and Profitability Analysis. 8 Project Design and Net work Analysis. Monitoring and Evaluation of Business – Preventing Sickness and Rehabilitation of Business Units – Effective Management of Small Business. Project Financing. Entrepreneurial Environment. NIESBUD.Development of Financial Plan. NAYE. Input and Financial Analysis 3 Financial Analysis Financial Appraisal.. Ratio Analysis. 5 Launching & Management of Small Business Location of Enterprise and steps in setting SSI. of hours – Functions Concept 8 1 Introdution : Entrepreneur: Meaning Characteristics – Types. Project Report and Appraisal 4 Sources of Finance Sources of Development Finance. Approaches to Entrepreneur Development.Central and State Level Institutions.MDI. Entrepreneur Vs Intrapreneur. Search of Business Idea. Institutional Finance to Entrepreneurs.Strategies for Entrepreneurship Development.
P.2009 Kurota.Biztantra. Cengage Learning. 2008 N. Prentice Hall of India.Saravanavelu .Entrepreneurial Development.Entrepreneurship Development.. 2009 Ramachandran. Entrepreneurship. Sultan Chand & Sons.2008 Sahay. Entrepreneurship Development-Small Business Enterprise. Entrepreneurship.Srinivasan . Dean A Shepherd.REFERENCE BOOKS: Robert D Hisrich. Hodgetts. Excel Books. Entrepreneurship and new venture creation. Entrepreneurship Development. 2007 Lall. Entrepreneurship in new millennium. 2008 Vidya Hattangadi.Dynamics of Entrepreneurial Development and Management Himalaya Publishing House.Entrepreneurial Development. Tata McGraw-Hill 2009 Vasanth Desai . Tata Mcgraw Hill. Entrepreneurship. Gupta . Cengage Learning. 2007 S. Excel Books. Pearson Education.2009 Dr. Poornima Charantimath. 2007.2009 Kurakto. Himalaya Publishing House. 2007 P. Entrepreneurship-Principles and practices. Fundamentals of Entrepreneurship.Khanka . Michael P Peters.G. Mathew J. Entrepreneurship theory at crossroads.2009 .2008 Mohanty. Manimala. Eskapee publications.Chand & Company Ltd. S.P.S.
Importance – Process Research Problem: Defining – Formulation.Identification and selection of problems in Management-Research design and experimental design in Management 2 Methods of data collection: Primary data collection: Qualitative & Observation Research-Collection techniques-Qualitative Research Techniques-Focus Groups-Depth Interviews.DefinitionsConcept. Secondary data collection: Role of secondary data in management research-Sources & Limitations 3 Measurement & Scaling Techniques: Measurement in ResearchBasic Scaling Techniques: Nominal – Ordinal .Itemized Rating Scale. of hours Nature & Scope8 1 Business Research: Introduction.Different types and steps in report writing 7 9 8 Total 40 .MBA 0934 –RESEARCH METHODS IN BUSINESS Unit Topics No.Determination of Sample – Sampling error 4 Data Analysis: Hypotheses Testing – Univariate.Interval – RatioMeasuring Attitude : Comparative Rating Scale – Non Comparative Rating Scale.Conjoint AnalysisApplication of SPSS 5 Report Preparation: Interpretation and report writing.Factor -Cluster -Correspondence .Significance of report writing..Projective TechniquesObservation Research Techniques-Survey Techniques8 Questionnaire Design and Testing.BivariateMultivariate .Meaning & Relationship of Reliability & Validity Sampling: Basis of sampling – Process –Types.Meaning and techniques of interpretation.
Management Research Methodology.Cooper Pamela S.2009 Dipak Kumar Bhattacharyya Research Methodology Excel Books 2006 Krishnaswamy.2009 .REFERENCE BOOKS: Donald R.Schindler Business Research Methods.Hill Publishing 2009 Uma Sekaran Research Methods for Business Wiley India 2009 Nandagopal.Arul Rajan . Excel books. Tata McGraw.Vivek Research Methods in Business Excel Books 2007 William G. 2009 Bhatacharaya. Research Methodology.Roche Business Research Methods Jaico Publishing House 2007 Trochim. Sivakumar. 2009 Alan Bryman Emma Bell Business Research Methods Oxford 2003 Murthy Business Research Methods for Business.Zikmund Business Research Methods Cengage Learning 2008 Kothari Research Methodology New Age Publishers 2008 Paneerselvam. Mathirajan. Excel Books 2008 Teresa Brannick William K. Prentice Hall of India. Research Methodology. Research Methods Biztantra. Pearson.
Crisis in Power Sector. Risk Assessment and Disaster Response. Total 8 40 . Forest Fires. Geo Informatics in Disaster Studies. of hours 8 1 Introduction : Dimensions of Natural & Anthropogenic Disasters. IEDs /Bomb Threat Planning. Bio-Terrorism. antifriction Techniques. Disaster Management Schemes/SOPs. SWOT Analysis based on Design &Formulation Strategies. Electronic Warning Systems. Organisational Structure for Disaster Management. Disaster mitigation. Role of news media in Disaster management. NGO Management. Role of Union/States. Land Use Planning. Statistical Seismology. Disaster management in India. NBC Threat and Safety Measures. Accidents in Coal Mines. Rehabilitation of victims. Remote Sensing & GIS Technology. Trauma and Stress. Laser Scanning 8 4 Applications in Disaster Management. Avalanches. Role of Media in Disasters. Cyber Terrorism. Mangroves. Terrorism and Emergency Management 2 Operations Management (OM).MBA 0935 –DISASTER MANAGEMENT Unit Topics No. Management of Epidemics. Important Statutes/ Legal Provisions. Principles /Components of Disaster Management. Drought Management. Forecasting and warning of disasters. Role of Armed Forces/Other Agencies in Disasters. 8 5 Disaster Management in India: Disaster preparedness. Assessing risk and vulnerability. Emotional Intelligence. Quick Reconstruction Technologies. Insurance & Risk Management. Cyclones. Institution Awareness and Safety Programmes 8 3 Psychological and Social Dimensions in Disasters. Forecasting / Management of Casualties. Oil Fires. Natural Disasters and Mitigation Efforts. Flood Control. Recent Trends in Disaster information Provider. Inter-Linking of Rivers.
New Delhi. New Delhi . New Delhi Gaur. Disaster Management. S. New Delhi Goel. Disaster Risk Reduction in South Asia. Disaster Mitigation : Experiences and Reflections. Disaster Management A.K. Orient Longman . Deep & Deep Publications Pvt Ltd. Introduction to Disaster Management. Encyclopedia of Disaster Management. New Delhi Shaw. L. Disaster Management . New Delhi Sathish Modh. New Delhi Ayaz Ahmad.Recent Approaches Anmol Publications. Ghosh .P. New Delhi. Disaster Management: Through the New Millennium Anmol Publications. New Delhi Sahni. Authors Press.REFERENCE BOOKS Singh. PHI Learning. Disaster Management: Future Challenges. New Delhi G. Disaster Management. New Delhi Sundar. PHI Learning. Sathish Modh. IK International . Macmillan. PHI Learning. Publishers. Sarup & Sons. Macmillan.H. New Delhi Sahni. New Delhi Arvind Kumar Disaster Management . Disaster Management.
Business Ethics. Case study solutions. Himalaya Publishing House.Finance. Business Ethics. Contemporary Cases in Marketing. Cases in Human Resources Management. Sodhi. Macmillan India. Biztantra. Case study solutions. Chatterjee. Cases in Management.No Topics No of hours 08 08 08 08 08 Total 40 1 2 3 4 5 Business Ethics Marketing Human Resource Finance Operation and Systems REFERENCE BOOKS Marianne M.MBA 037 EMERGING TRENDS IN MANAGEMENT (CASE ANALYSIS & SEMINAR) – PRACTICAL S. Perpectives in Business Ethics. Joshi. Macmillan India.2009 Kaushal. Tata Mcgraw Hill.2009 Neepa Baporikar.2007 .2009 Saiyadain.Marketing. Tata MCgraw Hill. 2008 Murthy. 2009 Hartman.2007 Kaushal.2009 Pandey Contemporary Indian Marketing Cases Wiley India 2007 Mukesh Pandey. Himalaya Publishing House. Jennings Business Ethics: Case Studies and Selected Readings Cengage Learning 2006 Francis.
before the last working day of the Fourth Trimester . Evaluated report should be sent to the Controller of Examinations by the HOD/ Director through the Principal.6 WEEKS 3 4 4 3 4 T 1 P 3 3 3 3 3 4 2 Credits Maximum marks Internal 50 50 50 50 50 100 External 50 50 50 50 50 Total 100 100 100 100 100 100 1 MBA0942 Report of the Internship training is to be submitted by the students within 30 days from the commencement of the Fourth Trimester.ANNA UNIVERSITYOF TECHNOLOGY.2009 Trimester –I Course Code MBA 0901 MBA 0902 MBA 0903 MBA 0904 MBA 0905 MBA 0906 Title of the Course Hours /Week L Management Principles Quantitative Methods for Management Managerial Economics Organisational Behaviour Accounting for Managers Executive Communication – Practical 4 3 4 4 3 1 4 1 T P 3 3 3 3 3 2 Credits Maximum marks Internal 50 50 50 50 50 100 External 50 50 50 50 50 Total 100 100 100 100 100 100 Trimester –II Course Code MBA0921 MBA0922 MBA0923 MBA0924 MBA 0925 MBA 0926 Title of the Course Hours /Week L Decision Models in Business Financial Management Marketing Management Human Resources Management Management Information Systems Business Application Software 3 3 4 4 4 4 T 1 1 P 3 3 3 3 3 2 Credits Maximum marks Internal 50 50 50 50 50 100 External 50 50 50 50 50 Total 100 100 100 100 100 100 Trimester –III Course Code MBA09 31 MBA0932 MBA0933 MBA0934 MBA0935 MBA0936 Title of the Course Hours /Week L Production Management International Business Management Entrepreneurship Development Research Methods in Business Disaster Management Emerging Trends in Management – Practical : INTERNSHIP Training: 4 . COIMBATORE Master of Business Administration Curriculum and Syllabi .
L.Practical No of Credits to be earned.Trimester –IV Course Code MBA 0941 E1* E2* E3* E4* MBA 0942 MBA 0943 Title of the Course Hours /Week L Strategic Management Elective -1 Elective -2 Elective -3 Elective -4 Internship Training Managerial Skill Development-I 4 4 4 4 4 4 T P 3 3 3 3 3 4 2 Credits Maximum marks Internal 50 50 50 50 50 100 100 External 50 50 50 50 50 Total 100 100 100 100 100 100 100 Trimester –V Course Code MBA 0951 E5* E6* E7* E8* MBA 0952 Title of the Course Indian Ethos and Values Elective -5 Elective -6 Elective -7 Elective -8 Managerial Skill Development-II Hours /Week L 4 4 4 4 4 T P 3 3 3 3 3 2 Credits Maximum marks Internal 50 50 50 50 50 100 External 50 50 50 50 50 Total 100 100 100 100 100 100 4 Trimester –VI Course Code MBA 0961 Title of the Course Project Work Hours /Week L T P 24 Credits 12 Maximum marks Internal 150 External 150 Total 300 *As a part of dual specialization students are instructed to select two functional areas as their electives from the areas given below.101 .Tutorial P.Lecture T . In trimester IV students are instructed to select any two papers from Sl No 1 to 3 only and two papers in trimester V from the remaining papers of the selected area of specialization.
List of Electives MARKETING Sl No 01 02 03 04 05 06 Course Code Title of the Course Hours /Week L MBA M09 01 MBA M09 02 MBA M09 03 MBA M09 04 MBA M09 05 MBA M09 06 Consumer Behaviour Advertising & Promotion Management Rural Marketing Services Marketing Retail Management International Marketing 4 4 4 4 4 4 T P 3 3 3 3 3 3 Credits Maximum marks Internal 50 50 50 50 50 50 External 50 50 50 50 50 50 Total 100 100 100 100 100 100 SYSTEMS Sl No 01 02 03 04 05 06 Course Code MBA S09 01 MBA S09 02 MBA S09 03 MBA S09 04 MBA S09 05 MBA S09 06 Title of the Course Hours /Week L Knowledge Management Systems Software Project and Quality Management Decision Support System Enterprise Resource Planning E-Business Database Management Systems 4 4 4 4 4 4 T P 3 3 3 3 3 3 Credits Maximum marks Internal 50 50 50 50 50 50 External 50 50 50 50 50 50 Total 100 100 100 100 100 100 FINANCE Sl No 01 02 03 04 05 06 Course Code MBA F09 01 MBA F09 02 MBA F09 03 MBA F09 04 MBA F09 05 MBA F09 06 Title of the Course Hours /Week L Security Analysis & Portfolio Management Management of Financial Services & Institutions International Financial Management Financial Derivatives Strategic Financial Management Insurance and Risk Management 4 4 4 4 4 4 T P 3 3 3 3 3 3 Credits Maximum marks Internal 50 50 50 50 50 50 External 50 50 50 50 50 50 Total 100 100 100 100 100 100 .
HUMAN RESOURCE Sl No 01 02 03 04 05 06 Course Code MBA H09 01 MBA H09 02 MBA H09 03 MBA H09 04 MBA H09 05 MBA H09 06 Title of the Course Hours /Week L Organisational Change Performance Management Industrial Relations and Labour Legislations Human Resources Development International Human Resource Management Contemporary Human Resource Practices 4 4 4 4 4 4 T P 3 3 3 3 3 3 Credits Maximum marks Internal 50 50 50 50 50 50 External 50 50 50 50 50 50 Total 100 100 100 100 100 100 PRODUCTION Sl No 01 02 03 04 05 06 Course Code MBA P09 01 MBA P09 02 MBA P09 03 MBA P09 04 MBA P09 05 MBA P09 06 Title of the Course Hours /Week L Supply Chain Management Total Quality Management Project Management Technology Management Business Process Reengineering and Value Engineering Advanced Operation Management 4 4 4 4 4 4 T P 3 3 3 3 3 3 Credits Maximum marks Internal 50 50 50 50 50 50 External 50 50 50 50 50 50 Total 100 100 100 100 100 100 .
SWOT Analysis .GE 9 Cell Model .Strategy in the Global Environment Corporate Strategy-Vertical Integration-Diversification and Strategic Alliances Building and Restructuring the corporation. Expansion.Concept of Strategy Strategy Formation Process Stakeholders in Business – Vision.Porter’s Five Forces Model Strategic Groups Competitive Changes during Industry evolution Globalisation and Industry Structure National Context and Competitive advantage resources Capabilities and competencies–core competencies Generic Building Blocks of Competitive Advantage Distinctive Competencies Resources and Capabilities durability of competitive Advantage Avoiding failures and sustaining competitive advantage STRATEGIES The generic strategic alternatives – Stability.Strategic Advantage Profile Corporate Portfolio Analysis .Strategic analysis and choice Environmental Threat and Opportunity Profile (ETOP) Organizational Capability Profile . Objectives and Goals Corporate Governance and Social Responsibility.Balance Score Card STRATEGY IMPLEMENTATION & EVALUATION The implementation process Resource allocation. Designing organisational structure Designing Strategic Control Systems Matching structure and control to strategy Implementing Strategic change-Politics-Power and ConflictTechniques of strategic evaluation & control OTHER STRATEGIC ISSUES Managing Technology and Innovation Strategic issues for Non Profit organizations New Business Models and strategies for Internet Economy Total No of hours 8 2 8 3 8 4 8 5 8 40 .Distinctive competitiveness .No 1 Topics STRATEGY AND PROCESS Introduction. Retrenchment and Combination strategies Competitive based strategies-Low cost.IV MBA 09 41 STRATEGIC MANAGEMENT S.SYLLABUS TRIMESTER . Mission and Purpose Business Definition.Selection of matrix .GAP Analysis Mc Kinsey's 7s Framework . COMPETITIVE ADVANTAGE External Environment . Best cost different ion – Niche low differention Business level strategy.
References Charles W.L.Hill & Gareth R.Jones, Strategic Management Theory, An Integrated approach, Biztantra, 2009 Kazmi, Strategic Management & Business Policy, Tata McGraw Hill, 2009 Fred R.David, Strategic management, Prentice Hall of India, 2009 Thomas L. Wheelen, J.David Hunger and Krish Rangarajan, Concepts in Strategic Management and Business policy, Pearson Education, 2010 Mathur, Text book of Strategic Management, Macmillan, 2009 Michael A.Hitt Robert E.Hoskisson R.Duane Ireland Management of StrategyConcepts and Cases, Cengage Learning 2010 John A Pearce Richard B Robinsonm Strategic Management Tata McGraw- Hill, 2009 Ramaswamy, Namakumari, Strategic Planning- Formulation of Corporate Strategy, 2009 Francis Cherunilam Strategic Management Himalaya Publishing House, 2009 Upendra Kachru Strategic Management Excel Books 2009 Parasuram, Fundamentals of Strategic Management, Wiley,2010 Colin White, Strategic Management, Ane books, 2009 Jeyaratnam, Strategic Management, Himalaya Publishing House, 2009
MBA09043 MANAGERIAL SKILL DEVELOPMENT-I S.No Topics No of hours
LISTENING SKILLS An over view of listening Barriers for listening Effective listening Academic listening E- listening WRITING SKILLS Business letters Report preparation Agenda, Minutes of meeting E- Writing EMPLOYABILITY SKILLS Job application Covering Letters Resume preparation Reasoning GD and Interview SOFT SKILLS Interpersonal skills Intrapersonal skills Problem solving skills Negotiation skills LEADERSHIP SKILLS Goal setting Public speaking Team building Conflict Management
References: Sherfield, Montgomery, Moody, Developing Soft Skills, Pearson, 2009 McGrath, Basic Managerial Skills for All, PHI,2010 Kevin Gallaher, Skills Development for Business and Management students, Oxford, 2010 Lisikar, Flatley, Rentz, Pande, Business Communication, Tata McGraw Hill,2010 Asha Kaul, Business Communication, PHI,2010 Sahgal, Vandana, Business Communication, Excel Books,2009 Suresh, Savithri, Sreehari, Communication Skills and Soft Skills : An Integrated Approach, Pearson, 2009 Dutt et al. A course in Communication Skills, Foundation Books, 2008 Sasikumar, Dutt, Rajeevan, A Course in Listening & Speaking –I, Foundation Books, 2008 Sasikumar, Dutt, Rajeevan, A Course in Listening & Speaking –II, Foundation Books, 2008 Dhanna Booher, E-writing, Macmillan,2010
purpose. ETHICS -TEACHING Education.S. Decision making Holistic Approach Organization Behaviour SELF-MANAGEMENT Personal growth and lessons from Ancient Indian Education System Lack of Clarity about Role and Goal Techniques for Time Management Stress management and Anger management EMERGING TRENDS Indian Ethos and Corporate Governance Relevance of Gandhian Thought for the contemporary managers Total No of hours 8 8 8 8 8 40 .No 1 2 3 4 5 TRIMESTER – V MBA 09 51 INDIAN ETHOS & VALUES Topics INDIAN MODEL OF MANAGEMENT Indian Ethos Need. The matrix of vendantic philosophy and wisdom in aid of contemporary management ETHICS -BUSINESS Religious view Ethics policy Scholars view on ethics. relevance Model of Management in the Indian Social political environment Distinctive features of Indian ethos of management. Relevance of values in Management Need for Values in Global Change . Indian Heritage in Business and Management Quality Economics of giving Law of Karma. VALUES Purpose Science and human values Aristotle view Application of Values Holistic Approach for Managers in Decision Making Trans-cultural Human Values in Management Secular Versus Spiritual Values in Management Stakeholder perspective INDIAN PERSPECTIVE ON GENERAL AND FUNCTIONS OF MANAGEMENT Planning Organizing Leadership Control Communication.Indian perspective.
1972 .Ltd. Ane Books Pvt.2009 Management by Values. Tata Mc Graw Hill. A.References Nandagopal. Ajith Shanker. 2009 Rao. An Introduction to Business Ethics .B. Tata Mcgraw Hill. Oxford University Press. New Delhi.2010 Khandelwal Indian Ethos and Values for Managers... 2008 Rinku Sanjeev. Indian Ethos and Values in Management . Ahmedabad. Ethics and Values in Business Management. 2000 Gandhi M K. 2009 Biswanath Ghosh. Excel Books. Parul Khanna. Ethics In Management And Indian EthosVikas Publishing House. Navjivan Publishing House. The Story of My Experiment with Truth.Business Ethics and Professional values.2009 Joseph Des Jardins. Himalaya Publishing House.
2010 Ramesh & Ramesh. Palgrave Macmillan2009 Locker. Masters. Lucinda Becker. Business Communication.MBA09052 MANAGERIAL SKILL DEVELOPMENT-II S. Kaczmarek. Body Language. Tata McGraw hill. Pearson.2010 Bhatti. Prentice Hall of India.No Topics No of hours 1 2 3 4 5 BUSINESS PLAN DEVELOPMENT Company description Target Market Competitive analysis Marketing & Sales plan Operations Plans Management team Development plans Financials PERSONALITY DEVELOPMENT Body language Etiquette Mannerism PRESENATATION SKILL DEVELOPMENT Audience awareness Pre-preparation of presentation Developing a presentation Usage of audio. Sage Publication. Presentation Skills for Students. The Dynamics of Personality. Communication and Etiquette for Success. The Definitive Business Plan : The Fast Track to Intelligent Business Planning for Executives and Entrepreneurs. Pearson. 1/e. Tata McGraw Hill.2010 Lewis. Business Communication. 2009 Asha Kaul.2010 Hurlock.2008 Richard. Personality Development.2010 . Cengage2009 Rhonda Abrams Business Plan in a Day. Personality Development.The ACE of Soft Skills : Attitude. Pearson.visual aids DEVELOPMENT OF CRITICAL AND REFLECTIVE THINKING Understanding thinking process using NLP NLP basics Ego states &Transactions COPING SKILLS Acclimatisating with Organisational climate Adapting with new Organisational culture Continuous learning 8 8 8 8 8 40 Reference Wallance. PHI. 2009 Joan Van Emden.
MARKETING MBA 09 M01 CONSUMER BEHAVIOUR S. Cross Culture Family group Reference group Communication 8 5 CONSUMER PURCHASE DECISION PROCESS High and low involvement Pre-purchase and post-purchase behavior Purchase decision process Diffusion of Innovation Managing Dissonance Total 8 40 . Webster and wind Models Implications of the models on marketing decisions.Sheth.ELECTIVES .No Topics 1 CONSUMER BEHAVIOUR -INTRODUCTION Dimensions of consumer behaviour Application of consumer behaviour knowledge in marketing decisions 8 No of hours 2 Approaches to the study of consumer behaviour CONSUMER BEHAVIOR MODELS Industrial and individual consumer behaviour models Howard. Engel – Kollat. 8 3 CONSUMER BEHAVIOUR INTERNAL INFLUENCES Psychological Influences on consumer behavior Motivation Perception Personality Learning and Attitude Self Image and Life styles Consumer expectation and satisfaction 8 4 CONSUMER BEHAVIOUR EXTERNAL INFLUENCES Socio-Cultural.
Hoy Deborah J Maclnnis Pinaki Dasgupta. Consumer Behaviour. Dominique Xavedel. Wiley Publishing .2009 Hawkins. Cengage. Albert J Della Bitta.Nair “Consumer Behaviour in Indian Perpectives”. Consumer Behaviour. Consumer Behaviour. Consumer Behaviour. Leslie Lazar Kanuk. Tata McGraw Hill. Consumer Behaviour. 2010 Leon G.2009 Evans.References Jay D. 2010. Consumer Behaviour. Concepts Applications and Cases. Raju. 2009 Suja R. Consumer Behaviour Building Marketing Strategy. Consumer Behaviour.2010 Blackwell. Vikas Publishing House . Excel Books. 2010 David L. Biztranza 2009 Paul Peter . Pearson Education. Consumer Behaviour. Bizantra.2009 Wayne D. Himalaya Publishing House.Tata McGraw Hill2010. Consumer Behavior. 2007 . PHI. Schiffman. Tata McGraw Hill. Ramanauj Majumdar.Loudon. Consumer Behaviour.2010 Kazmi. Ane Books. Shopper. Lindquist and Joseph Sirgy. 2010 John Desmond. Consumer Behavior and Marketing Stratergy.
No Topics 1 INTRODUCTION TO ADVETISEMENT 2 3 Concept. and Web advertisements Media Research Testing validity and Reliability of advertisements Measuring impact of advertisements INTRODUCTION TO SALES PROMOTION Concept. Radio. 8 5 SALES PROMOTION CAMPAIGN Requirement identification Designing of sales promotion campaign Involvement of salesmen and dealers Out sourcing sales promotion Integrated promotion Coordination within the various promotion techniques Online sales promotions Total 8 40 .MBA 09 M02 ADVERTISEMENT AND PROMOTION MANAGEMENT S. Economic and Legal Implications of advertisements Role of advertising in modern business world Ethics in advertising Advertising agency Advertising campaigns 8 Media selection Media plan Reach and frequency of advertisements Advertisement costs Media Mix Media strategy and scheduling 8 8 No of hours MEDIA MANAGEMENT 4 DESIGN AND EXECUTION OF ADVERTISEMENTS Message development Different types of advertisements Layout Design appeal Copy structure Advertisement production Print. definition and objectives Social. T. definition and objectives Scope and role of sale promotion sales promotion techniques Trade oriented and consumer oriented.V.
Wells. Cengage. Prentice Hall of India 2009 Oguinn.W. 2010 Shimp. Advertising and Promotion: An IMC Approach. Excel Books. Padmanabhan. Tata McGraw Hill. Adwertising Management . Advertising Management with Integrated Brand Promotion. Donald Baack. Advertising Media Planning: A Brand Management Approach. 2010 Kenneth Clow. Prentice Hall of India 2009 Shah .Jugenheimer.D. 2010 Batra. Himalaya Publishing House. Myers and Aaker.References .2009 Murthy. Advertising and Promotion. Advertising & Sales Promotion. Ane Books. Advertising and Sales promotion. Betch and Michael. Advertising. Principles & Practice. Cengage Learning. 2009 Kazmi and Satish K Batra. Prentice Hall of India 2009 Larry. Dezeoo.An Indian Perspective.Kelley and Donald. Promotion and Marketing communication.2009 Chunawala. Moriarty & Burnett. 2010 . Integrated Advertisements. Advertising and Promotions-An IMC perspective Tata McGraw Hill. Advertising Theory and Practice. 2009. Pearson Education.
No Topics 1 INTRODUCTION Definition Evolution Size and nature of rural markets Profile of rural consumers Rural market structure & Constitution Rural market Infrastructure Marketing opportunities & challenges RURAL CONSUMER BEHAVIOUR Consumer Buyer behaviour models Factors affecting consumer behaviour Characteristics pf rural consumers Consumer buying process Opinion leadership Brand loyalty Branding in rural India PRODUCT Concepts and classifications Rural product categories New product development Product life style Product Mix Segmentation –Targeting.Introduction & Role in rural markets ICT in rural markets Total 40 .Positioning PRICING & DISTRIBUTION 5 Pricing – Introduction & Objectives Factors influencing pricing Pricing strategies Distribution-Introduction & Evolution Channels of distribution Rural distribution models Emerging models 8 8 No of hours 2 8 3 8 4 8 COMMUNICATION & INNOVATION Communication –Introduction Communication process Rural media Media model & Media Innovation Innovation.MBA 09 M03 RURAL MARKETING S.
K. Environment Problems and Strategies.. . Books. 2007 Sanal Kumar Velayudhan. 2007 A.Bhatia”.S. Rural Marketing -Text and Practices. 2010 Balram Dogra and K Arnimdev Ghuman”. Rural Marketing. Rural Marketing-concepts & practices.2010 Sanal Kumar Velayudhan.G.Tata McGraw Hill 2009 C. Cases in Rural Marketing –An integrated approach. Rural Marketing.2010 Krishanmurthy. Excel books 2010 Gopalaswamy.2010 Marketing to Rural Customers. Introduction to Rural Marketing Himalaya Publishing House. Excel Books. 2009 Tej. Singh and Sathya Prakash Pandey. Rural Marketing in India. 2009 Habib ur Rehman.Krishmacharyalui and Lalitha Ramakrishnan. Rural marketing. Guda Sridhar. Vikas Publishing House. biztantra.2009 Mathur. Rural Marketing: Indian Perspective.2009 Badi & Badi.References Pradeep Fashyap and Siddharta Raut.Himalaya Publishing House. Macmillan.Himalaya Publishing House. Advertising & Marketing in Rural India . Rural markets. Guda Sridhar. Ltd. Excel . New Age International Pvt. Pearson Education. .K.
targeting and positioning. methods Service marketing triangle Integrated Service marketing communication SERVICE STRATEGIES Healthcare Hospitality Tourism Financial Logistics Education Consultancy Entertainment & public utility Information technique Services Total 8 No of hours 2 8 3 8 4 8 5 8 40 . SERVICE DESIGN AND DEVELOPMENT Service Life Cycle New service development Service Blue Printing GAP’s model of service quality Measuring service quality SERVQUAL Service Quality function development SERVICE DELIVERY .MBA 09 M04 SERVICES MARKETING S. PRICING AND PROMOTION Positioning of services Designing service delivery System Service Channel Pricing of services.No Topics 1 INTRODUCTION Definition & Characteristics Evolution & Growth of service sector Nature and Scope of Services Classification of services Challenges and issues in Services Marketing SERVICE MARKETING OPPORTUNITIES Assessing service market potential Marketing mix Service marketing Environment and trends Service market segmentation.
Haris. Cengage Learning. John Wiley. Services Management and Marketing a CRM Approach. Gremler. 2010 Hoffman. Biztantra. Ane Books. Oxford Publisher. Pearson Education. 2009 Chiristropher H. Services marketing. Himalaya Publishing House 2009 Vinith Kumar Nair. Tata McGraw Hill. D.M. Service Marketing.2010 Baron.2009. 2009 Christian Gronroos. Services Marketing. Services Marketing Operation Management and Strategy.A.2009 Shanker. Excel Books.Zeithaml. Services Marketing Text & Cases. Prentice Hall of India. et al.Text and Cases.Lovelock and Jochen Wirtz.2007 . 2009 Govind Apte. Macmillan. Excel books. Jha. S. Marketing of services. Service Marketing. Services Marketing –The Indian Context. Services marketing. 2009 Srinivasan. 2008 Rajendra Nargundkar. Tata McGraw Hill. Ajay Pandit and Awarjne . Services Marketing.2008 Kenneth E Clow. Mary Jo Bitner.2009 Choudhary. Text book of Marketing of Services.References Valevie. Services Marketing.
RETAILING DECISIONS Choice of retail locations internal and external atmospherics Positioning of retail shops Building retail store Image Retail service quality management Retail Supply Chain Management Retail Pricing Decisions RETAIL SHOP MANAGEMENT Merchandise Management Space Management Retail Inventory Management Retail accounting and audits Retail store brands Retail advertising and promotions Retail Management Information Systems Online retail Emerging trends RETAIL SHOPPER BEHAVIOUR Understanding of Retail shopper behavior Shopper Profile Analysis Shopping Decision Process Factors influencing retail shopper behavior Complaints Management Retail sales force Management Total 8 No of hours 2 8 3 8 4 8 5 8 40 .MBA 09 M05 RETAIL MANAGEMENT S. RETAIL FORMATS Organized and unorganized formats Different organized retail formats Characteristics of each format Emerging trends in retail formats MNC's role in organized retail formats.No Topics 1 INTRODUCTION Definition & Scope An overview of Retailing Challenges and opportunities Retail trends in India Socio economic and technological influences Government of India policy implications on retails.
2010 Vedamani.2009 David Gilbert.Test & Cases. Rajnish Tow and Nidhi V.References Swapna Pradhan Retailing Management .Evans. Patrick M. Tata McGraw Hill 2009 Michael Levy . Retail Marketing and Management . Barry Berman & Joel R . Fundamentals of Retailing.Retail Management . Retailing. India.2009 Varley. Thomson Learning 2010 Srinivasan. Rafiq. Tat Mcgraw Hill. Srivatsava. Retail Management Jaico Publishing House. 2010 Ogden Integrated Retail Management. 2009. Wiley Publications. Tata Mcgraw Hill. Pearson 2009 Chetan Bajaj. 2005 . Strategic Retail Management . Retail Management: A Strategic Approach Prentice hall of India2010 Gopal. Retail Management. Aweitz and Ajay Pandit. Dunne and Robert F Lusch. Exccel Books. Principles of Retail management . Manjrekar. Biztranza. Retail Management. Retail Management. Oxford University Press. 2009 Madaan..Baston. Himalaya Publishing House. 2009.2010 Suja Naiir. Ane Books.
International Marketing Environment international Marketing Strategies Analyzing International Marketing Opportunities Organizational Transformation Globalization of Business STRATEGIES MARKET PRICING Market Selection Process Determinants of Market Selection Market Segment Selection Licensing and Franchising Entry Strategies for Indian Firm COVERAGE AND PRODUCT Concentrated Marketing Market Segmentation Differentiated Marketing Strategy Product Decisions Product Mix.No INTERNATIONAL MARKETING No of hours Topics 1 INTRODUCTION International Marketing as a Global Concept. EPZs and SEZs Total 8 40 . New Product Development Branding and Product Communication Strategies AND DISTRIBUTION 8 2 8 3 8 4 8 5 Pricing and Payment Methods International Channel Systems Types of Intermediaries International Logistics & Documentation PROMOTION Communication Mix Export Promotion EOUs. PLC.MBA 09 M06 S.
2008 Vasudeva. Wiley Publications.2009 Czinkota. International Marketing. Cengage Learning. Excel Books 2009 . Vikas Publishing House.Cateora John.L.Graham.2009 Lascu.References Philip. International Marketing.2009 Doole. International Marketing. Excel Books. 2009 Rajagopal.2009 Onkevist. Prentice Hall of India 2009 Francis cherunilam. 2008 Srinivasan R. International Marketing. International Marketing Strategy. Cengage Learning. 2009 Kreejam.International Marketing. Prentice Hall of India. Pearson. Himalaya Publishing House. Tata Mcgraw Hill. Global marketing. 2009 Nargundkar. International Marketing. International Marketing. International marketing Analysis & Strategies. International marketing.R.
Issues in Knowledge Management The five Ps of strategic Knowledge management NATURE OF KNOWLEDGE Definition. Different types of knowledge. Forces driving Knowledge management. Information and Knowledge KNOWLEDGE MANAGEMENT PROCESSES The 10 step Knowledge Management roadmap Knowledge Discovery systems Knowledge capture systems Knowledge sharing systems Knowledge application systems Knowledge management Infrastructure TECHNOLOGIES FOR KNOWLEDGE MANAGEMENT Artificial Intelligence. Managing Knowledge workers Future of Knowledge Management Total No of hours 8 2 8 3 8 4 8 5 8 40 .Electives .SYSTEMS MBA 09 S01 KNOWLEDGE MANAGEMENT SYSTEMS Unit 1 Topics INTRODUCING KNOWLEDGE MANAGEMENT Definition. Alternative views of knowledge Differences between data. Knowledge based system Introduction. Definition Advantages and disadvantages Other artificial intelligence technologies Automated reasoning process Case based reasoning system. KNOWLEDGE CODIFICATION AND IMPLEMENTATION Definition of Knowledge codification Reasons for codifying knowledge Modes of knowledge conversion Codification tools and procedures Data Mining Data Management Knowledge portals ORGANISATIONAL IMPACTS OF KNOWLEDGE MANAGEMENT Attributes of a Knowledge leader Enablers of knowledge culture Ownership of knowledge: Ethical and legal issues.
Knowledge Management System. First Edition. Information and Knowledge Management. Knowledge Management. Knowledge Management. Tiwana. Knowledge management: Challenges. Pearson education. Hassan Ghaziri. Knowledge Management. The Knowledge Management tool kit: Practical techniques for building a knowledge management systems. Wiley India. Knowledge Management. 2004. Pearson Education. Pearson Education. Excel Books. 2006 Sudhir Warier.2009 Elias M Awad. 2009 Shelda Debowski. 2006 Rathan Reddy. Vikas Publishing House . Himalaya Publishing House.References Irma Becerra-Fernandez. solutions and technologies. 2009 . 2009 Thothathri Raman. 2007 Kamalvijayan. Macmillan India.
cost control PROJECT QUALITY MANAGEMENT importance Quality planning Software quality Assurance Tools and techniques for QC Modern Quality management. Construction practices PROJECT INTEGRATION MANAGEMENT Strategic planning and project selection Project management plan Project execution Integrated change control.Project Management Role of Project manager Project management profession System view of Project management Stakeholder management Attributes of well Engineered software PROCESS MODELS Prescriptive model Waterfall model Incremental process model Evolutionary process model Agile process models Core principles of software engineering Planning practices. Activity sequencing Schedule development PROJECT COST MANAGEMENT importance. ISO 9126 Quality management system Topics No of hours 8 2 8 3 8 4 8 5 8 .Closing project PROJECT SCOPE MANAGEMENT Definition Scope planning.MBA S 02 SOFTWARE PROJECT AND QUALITY MANAGEMENT Unit 1 INTRODUCTION Project. basic principle Cost estimating types. Communication practices Modeling practices. Scope management plan Project scope statement Creating Work breakdown structure Scope verification and scope control PROJECT TIME MANAGEMENT Importance Activity definition. tools and techniques Cost budgeting.
Software Maintenance. 2008 Bob Hughes and Mike Cottrell. 2006 Waman S Jawadekar. Tata McGraw Hill. Software Engineering. Software Quality Engineering. Software Engineering. 2006 Sommerville. Tata McGraw Hill.SOFTWARE TESTING Software testing fundamentals Unit testing. McGraw Hill. Pearson Education. Software project Management. 2006 Jeff Tian. 2005 Kathy Scwalbe. Cengage Learning. System testing Debugging. McGraw Hill International. 2005 Gopalswamy Ramesh and Ramesh Battiprolu. Information Technology Project Management. Black box and white box testing Basis path testing Software Maintenance Total 40 References Roger S Pressman. Integrity testing Validity testing. Software Engineering _ A practitioner’s Approach. Wiley India. 2007 .
characteristics.MBA S 09 03 DECISION SUPPORT SYSTEMS Unit 1 INTRODUCTION Decision concept – Steps Decision support system -components.Heuristics -Descriptive – Predictive Model base Modeling languages Model directory Model base management System-Model execution Integration and command processing DATA MANAGEMENT SYSTEM Data base – Sources of Data Data Directory Data Structure and database language Query facility Data Management system DBMS as DSS development tool DIALOG MANAGEMENT User interface Graphics – Multimedia Visual interactive modeling Natural language processing Speech recognition and understanding Issues in user interface DEVELOPMENT OF DECISION SUPPORT SYSTEM Development process Software and hardware and data acquisition Model acquisition Dialog development Integration Testing and validation Training and implementation Total Topics No of hours 8 2 8 3 8 4 8 5 8 40 . classification and applications MODEL MANAGEMENT Models.Modeling process – Types of models Optimization – Simulation .
2007. PHI.2003. Ting-Peng Liang: DSS and Intelligent Systems. Macllah: Decision Support Systems and Data Warehousing. 1999 Lotfi. 1/e. Management Information Systems. Jay E. 2007.2010 . Macmillan. Tata McGraw-Hill . Stevenson. george M Marakas: Management Information systems. Decision support System and Management.Tata McGrawHill. 2007. Introduction to Management Science.References Efraim Turban. McGraw Hill Publications. . Aronson. Decision Support system. Tata McGraw-Hill . Janakiraman and K Sarukesi. Pearson Education. James A Obrien. 2006 Goyal.
Strategies for implementation. vendor and contract management Data migration. Materials management. Marshal Future direction and trends in ERP ERP. JD Edwards. Technology Techniques for integrating business intelligence into business processes BPR: Phases Challenges in implementing BPR. Sales. Manufacturing. Marketing. ERP Life cycle Implementation methodologies Project team. Business intelligence with IT Blueprint of a business model Benefits and Risks of ERP ERP AND TECHNOLOGY Business Intelligence: Factors. Quality management. Post implementation activities MARKETING OF ERP Marketing strategy Relationship marketing Participants in the ERP buying process Sales cycle PRODUCTS IN THE MARKET SAP.SCM and CRM Total 8 Topics No of hours 8 2 8 3 4 8 5 8 40 . distribution & Service ERP IMPLEMENTATION Implementation challenges. Maintenance. BUSINESS MODULES Business Modules of an ERP Package Finance. project management & monitoring.MBA S 09 04 ENTERPRISE RESOURCE PLANNING Unit 1 OVERVIEW General model for ERP Evolution of ERP Business Engineering: Principles. Significance. Oracle.
Enterprise Planning. Enterprise Resource Planning – Concepts and Practice. PHI Learning. 2006 Jaiswal.References Alexis Leon. Enterprisewide Resource Planning. 2009 . Enterprise Resouirce Planning. 2006 Mary Sumner. Enterprise Resource Planning. Cengage Learning. Macmillan. ERP Demystified. Enterprise Resource Planning. Text book of Enterprise Resource Planning. Himalaya Publishing House. Pearson Education. 2007 Vinod Kumar Garg and NK Venkitakrishnan. Tata McGraw Hill. PHI Learning. 2005 Murthy.2009 Ashim Raj Singla. 2008 Rahul V Altekar.
0. E Business. Pearson education. 2009 Agarwl. e-business 2.5 MOBILE COMMERCE Definition Technology WAP Model Wireless technology 3G Wireless communication WEB DESIGN Need for intelligent web sites Goals and objectives of a website Strategies for website development Ethical issues in Digital economy Total 8 40 References Mamta Bhusry. 2009 Ravi Kalakota. E-Commerce. Firewall Media. Marcias Robinson. PHI India.2009 . 2005 Joseph. Macmillan. 2005 Deborah L Bayles. Business on the net. 2008 William J Buffam. E commerce Logistics and fulfillment. E Business and IS solution. Pearson Education. Himalaya Publishing House. e-commerce – An Indian Perspective. Pearson education. 2005 Rayadu. e-commerce.
storage access File organization Organization of records in files Storage structure for object oriented databases INDEXING AND HASHING Basic concepts Ordered indices B + and B – Tree index files Static hashing. Cryptography Digital signature Database control Types of privileges Object privileges Statistical database Total No of hours 8 2 8 3 8 4 8 5 8 40 . Functional dependencies RELATIONAL DATABASE DESIGN Decomposition. Complex types and object orientation STORAGE AND FILE STRUCTURE RAID. Dynamic hashing DATABASE SECURITY Data classification Threats and risks. Nested sub queries Derived relations Embedded SQL Other Query languages Integrity constraints: Domain constraints. Normalization Domain Key Normal form OBJECT ORIENTED DATABASES Object oriented data model Object oriented languages. tertiary storage. functions Null value. Referential integrity. Object relational databases Nested relations. Assertion.MBA S 09 06 DATABASE MANAGEMENT SYSTEMS Unit 1 Topics INTRODUCTION Characteristics of data base approach Advantages of using a DBMS. Relational models SQL Basic structure. Triggers. Classification of DBMS Entity Relationship model. Data Models Schemas and Instances DBMS architecture and Data Independence Database system environment.
Advances in Data Base Management. 2000 Atul Kahate. et al. 2009 Ranjan. Himalaya Publishing House. Introduction to Database Management system. Fundamentals of Database Systems. Pearson Education. Pearson Education.2010 . McGraw Hill. Macmillan. Data Base Management Systems. 2002 Nirupamam Pathak .References Abraham Silbershatz. Database System Concepts. 2009 Elmasri and Navathe.
Industry life cycle Company Analysis Measuring Earnings Forecasting Earnings Applied Valuation Techniques TECHNICAL ANALYSIS Fundamental Analysis Vs Technical Analysis Charting methods Market Indicators.No 1 Topics INVESTMENT Financial and economic meaning Characteristics and objectives Types Alternatives Choice and evaluation Risk and return concepts SECURITIES MARKET Financial Market .ELECTIVES – FINANCE MBA 09 FO1 SECURITY ANALYSIS & PORTFOLIO MANAGEMENT S. Trend – Trend reversals – Patterns Moving Average – Exponential moving Average Oscillators Efficient Market theory PORTFOLIO MANAGEMENT Portfolio analysis Portfolio selection Capital Asset Pricing Model Portfolio revision Portfolio evaluation Total No of hours 8 2 8 3 8 4 8 5 8 40 .Segments – Types Participants in financial Market Regulatory environment Primary market Regulation of primary market Stock exchanges in India – BSE. ISE Regulations of stock exchanges Trading system in stock exchanges –SEBI FUNDAMENTAL ANALYSIS Economic Analysis Economic forecasting and stock Investment Decisions Forecasting techniques Industry Analysis : Industry classification. NSE.
Block.2009 Yogesh maheswari.. 2008. Security Analysis & Portfolio Management. Fundamentals of Investment Management. VikasPublication Pvt. Investment Management. Bhatt. Mohanty. Security Analysis and Portfolio Management Macmillan. Tata McGraw Hill. 2009 Dhanesh Khatri. 2008. Ltd. Tata McGraw Hill. Securities Analysis and Portfolio Management. Investment Management. Investments. Excel Books. 2010.Jordan. Prentice Hall of India. Tata Mcgraw Hill. 2010 Avadhani. Security Analysis and Portfolio Management. Investment analysis and Portfolio Management.2010 Punithavathy Pandian. 2008 Bhalla. S. Kevin . Pearson Education 2009 Prasanna chandra..Chand & Company Ltd. Securities Analysis and Portfolio Management . Prentice Hall of India . 2008 . Securities Analysis and Portfolio Management.References Donald E. Himalaya Publishing House.Fischer & Ronald J. 2010 Hirt. Bodi K.
No 1 Topics MERCHANT BANKING An overview of Indian Financial System Nature and Functions of Merchant Banking.Classification Project Life Cycle NON-BANKING FINANCIAL COMPANIES Meaning Types Prudential norms FINANCIAL INSTITUTIONS Role of financial Institution in financial markets.Characteristics-Evolution Venture capital investment process Advantages-Forms SEBI and Venture capital funds Venture capital in India PROJECT MANAGEMENT Definition-Characteristics Objectives. ISSUE MANAGEMENT Pre & Post issue activities LEASING AND HIRE PURCHASING Legal Aspects of Hiring and Leasing Types of Leasing. Mutual Funds in India. Launching and Computation and Relevance of NAV Offshore Mutual Funds and Money Market Mutual Funds.Developing. CREDIT RATING Credit Rating system – Growth factors Rating & Agencies Credit rating process VENTURE CAPITAL Definition. Hire Purchasing FACTORING Introduction Types of Factoring Forfaiting. Rights of Hirer and Hire Purchase Accounting Treatment of Leases Lease Vs. Regulation of Merchant Banking. Models and Services Total No of hours 8 2 8 3 8 4 8 5 8 40 .Concept. Development Banking Institutions – National and State Micro Finance Institutions.Process Advantages – Evaluation Bills Discounting Vs Factoring Vs Forfaiting MUTUAL FUNDS Types of Mutual Funds. Present State of Merchant Banking in India. Regulation of Mutual Funds.MBA 09 FO2 MANAGEMENT OF FINANCIAL SERVICES & INSTITUTIONS S.
2009 M.2010 Gurusamy. Financial Services. Thomson. Management of Financial Services. Sri Vidya. Ane Books. 2009 Meera Sharma. Prentice Hall of India 2009 Madura.Khan.Pearson. Excel Books. Tata McGraw Hill 2010 Bharati Pathak . 2009 Tripathy. Financial Markets.Tata McGraw Hill. Indian Financial System.2010 Punivathy Pandian. Financial Markets and Institutions . Indian Financial System. Financial Markets. Vikas Publishing House 2010 Gupta. Management of Financial Institutions. 2010 Shanmugam. Vikas Publishing House. Prentice Hall of India 2008 Bhole. Tata McGraw Hill 2010 Nanadagopal.References Clifford Gomez.Y. Institutions and Financial Services. PHI.Institutions & Services. Ane Books. Emerging Financial Markets. Financial Institutions and Markets. 2009 . Financial Services. Financial Services. Dynamics of Indian Financial System. Wiley publications. Chopra. Financial Services.2010 Preeti Singh. 2008 Machiraju.
Tata McGraw Hill. 2010 Thummmuluri Siddaiah.2010 Madhu Vij. International Financial Management .2007 Joseph Anbarasu.2009 Avadhani. 2008 Jain P K . 2009 Clark. International Financial Management . Fundamentals of International Financial Management. Cengage. Macmillan. Global Financial Management . Excel Books.2009 Apte. 2009 Kevin. International Financial Management. Pearson. PHI. Ane Books. Pearson.No 1 2 3 MBA 09 FO3 INTERNATIONAL FINANCIAL MANAGEMENT Topics No of hours INTERNATIONAL FINANCE 8 Foreign Exchange Foreign Exchange Market Market Participants Types of transactions Currency Derivatives Foreign exchange Management and Its risk International Financial System International Monetary System Balance of Payments FOREIGN EXCHANGE RISK 8 Meaning Types of Foreign Exchange Exposure and Risk Management of Transaction Risk Techniques for Hedging Transaction Risk Cross Hedging Internal Hedging Strategies Management of Operating Risk Managing Translation Exposure FINANCIAL INSTRUMENTS 8 Forward Future Options Swaps Other Instruments INTERNATIONAL FINANCIAL MARKETS Motive Sources Segments FOREIGN EXCHANGE REGIME IN INDIA Evolution Regulations Indian Foreign Exchange Market Modes of Investment Foreign Direct Investment (FDI) Foreign Institutional Investors( FII) Investment in India Total 8 4 5 8 40 References Cheol S Eun. International Money and Finance.G . International Financial Management.2009 Micheal Mevin. Tata McGraw Hill. International Financial Management. International Financial Management. International Financial Management. Prentice Hall of India.S.2009 . Himalaya Publishing House. Bruce G Resnick.International Financial Management.2009 Sharan. P.
Forward prices and Spot prices. DERIVATIVES IN INDIA Evolution of Derivatives market in India Regulations Framework Exchange trading in Derivatives Commodity Futures Contract Terminology and Specifications for stock Options and Index Options in NSE Contract Terminology and specifications for stock futures and Index futures in NSE Contract Terminology and Specifications for Interest Rate Derivatives. Total No of hours 8 2 8 3 8 4 8 5 8 40 .S. OPTIONS Exchange Traded Options Specifications of Options Call and Put Options American and European Options Intrinsic Value and Time Value of Option Options pricing models Differences between future and Option SWAPS Interest Rate SWAP Currency SWAP Role of Financial Intermediary Warehousing Valuation of Interest rate SWAPs and Currency SWAPs Bonds and FRNs Credit risk.No 1 MBA 09 FO4 FINANCIAL DERIVATIVES Topics INTRODUCTION Definition & types Forward contracts Futures contracts Options Swaps Differences between Cash and Future markets Uses and advantages of Derivatives Risks in Derivatives FUTURES CONTRACT Specifications & Margin requirements Hedging using Futures Types of Futures contracts Trading mechanism Clearing & settlement system Pricing of futures Relationship between Future prices.
Introduction to Futures and Options Markets . Futures and other Derivative Securities’ Pearson 2009 Verma.Hull. Financial Derivatives – An Introduction to Futures. Tata McGraw Hill.References John.2008 Parasuram. Financial Derivaties.2008 Keith Redhead.A.Hull. Macmillan. 2009 Vijaya Bhaskar & B. Derivatives simplified. Financial Derivatives. Commodities Derivatives. Derivatives. Options and Swaps.Theory. Prentice Hall of India. Wiley India.Financial Derivatives Excel. 2010 Mishra. Prentice Hall of India.Miler. Fundamentals of Financial Derivatives.C.2009 Gupta. Derivatives and Risk Management. Dubofsky and Thomas. Concepts and Practice.Mahapatra”. Oxford.W. Valuation & Risk Management. Response Books 2008 David .2009 Kumar . Swaroop.C. Concepts and Practice.2010 .Theory. 2008 John. Forwards. Prentice Hall of India. Options.JR”.2008 Indian Institute of Bankers. PHI.
Bonus Issue. Takeover Strategy Types of Takeovers Negotiated and Hostile Bids Takeover Procedure Takeover Defenses Distress Restructuring Strategy Sell offs – Spin Offs – Leveraged Buyouts BUSINESS VALUATION Conceptual Framework of Valuation Approaches/Methods of Valuation Income approach to business valuation: Discounted cash flow method Capitalized earnings method Combined methods Market approach to business valuation Total No of hours 8 2 8 3 8 4 8 5 8 40 .S. Stock Split. FINANCIAL RESTRUCTURING Leverage Effect and Shareholders’ Risk Capital Structure Planning and Policy Dividend Policy and Value of the Firm. Buy back of shares.No 1 MBA 09 FO5 STRATEGIC FINANCIAL MANAGEMENT Topics FINANCIAL GOALS AND STRATEGY Shareholder Value Creation Economic Value Added (EVA) Market Value Added (MVA) Market-to-Book Value (M/BV) Managerial Implications of Shareholder Value Creation INVESTMENT STRATEGY Techniques of Investment Appraisal Under Risk and Uncertainty Risk Adjusted Net Present Value Risk Adjusted Internal Rate of Return Capital Rationing Sensitivity analysis Scenario analysis Decision Tree Approach for Investment Decisions. OPERATIONAL RESTRUCTURING Theories of Mergers Horizontal and Conglomerate Mergers Merger Procedure.
JC.2008 Coopers & Lybrand. Macmillan. Vikas Publishing House. Restructuring & Corporate Control.. Dutta. Financial Management and Policy. Universities Press (India) Ltd.2007 Kothari.References Jakhotiya. Mergers and Acquisitions-: Strategy.2010 Ravindhar vadapalli.2010 . Mergers. Chung KS & Heag SE. Strategic Financial: Risk Management. Contemporary Financial Management.2009 Van Horn. Mergers. Prentice Hall of India. Excel Books. Strategic Financial Management. 2009 Ray. Prentice Hall of India. Vikas Publishing House. Mergers. Acquisitions & Corporate Restructuring. Prentice Hall of India. Valuation and Integration. 2008 Godbole. Acquisitions and Business Valuation. Weston JF.
Principles & Types of Marine. Micro insurance agents IRDA INSURANCE CONTRACTS Elements of a valid contract Distinguishing Characteristics of Insurance Contract Contract of indemnity Personal contract An unilateral contract. Brokers.Motor.Health and Liability Total 8 8 40 .Fire. a conditional contract Contract of adhesion An aleatory contract Contract of utmost good faith Insurance Pricing Factors considered while computing the premium The significance of level premium Valuation and distribution of bonus RISK AND ITS MANAGEMENT Different meanings of risk Types of Risk facing businesses and individuals Need for Risk Management Risk Management process and methods Understanding the cost of risk Factors that limit the insurability of risk Risk identification Risk reduction through pooling independent losses Alternative Risk Transfer.No 1 MBA 09 FO6 INSURANCE AND RISK MANAGEMENT Topics INTRODUCTION Definition – Insurance and Risk Management Benefits and cost of insurance system Various Insurance products Branches of insurance Distribution channels: Agents. Bancassurance.S. Loss sensitive contracts No of hours 8 2 8 3 8 4 5 LIFE INSURANCE PRODUCTS Traditional products Unit Linked Insurance Plans Annuities: Differences between annuity contracts and life insurance policies Classification of annuities Group Insurance: Definition-features and types GENERAL INSURANCE General Insurance business in India Concept.
2010 Mark S Dorfman. 2009 Neelam . Principles of Risk management and Insurance. Excel Books. Fundamental of Risk Management and Insurance. Introduction to Risk Management and Insurance.C.Gulati.References Scott. 2010 Gupta. Macmillan. Prentice Hall of India.Viswanathan. Harrington and Gregory R Nichalus. Principles of Insurance Management. Kwon. Tata McGraw Hill. Insurance and Risk Management . Pearson. Wiley Publications 2009 Rejda. E. Risk Management and Insurance. Risk Management and Insurance. 2009 Skipper. Himalaya Publishing House. Risk management and Insurance Wiley Black Well Publishing. Cengage.2010 Trischmann. 2009 Vaughan. 2009 Arunajatesan. Risk management and Insurance.2008 .
ELECTIVES – HUMAN RESOURCE MBA 09 HR 01 ORGANIZATIONAL CHANGE MANAGEMENT S. politics and Ethics in Change Management 8 ORGANIZATION DEVELOPMENT (OD) 4 Field of Organization Development Historical overview of OD Values.No 1 Topics ORGANIZATIONAL CHANGE No of hours 8 2 Overview of Organizational Change Types and Forces of Change and its Perspectives Models of change Resistance to Changes Approaches to Manage resistance Implementation of Organizational Change Organizational Transformations 8 ORGANIZATIONAL CULTURE AND CHANGE 3 Organizational Culture – Importance in Change Sub cultures and Change management Functions of Culture and Change Roles of Change Agents and Leadership Power. Assumptions & Beliefs in OD Foundations of OD Organization Development Process Action research Process and Approach for OD 8 OD INTERVENTIONS 5 Introduction to Organisation Development Interventions Classifications of OD Interventions Team and Inter Group Interventions Structural and Comprehensive Interventions 8 ISSUES AND TRENDS IN ORGANIZATIONAL CHANGE Advantages & limitations of change The Emerging Challenges Opportunities for OD in future Organizational Learning – A continuous process Knowledge Management in the present context Total 40 .
Bell. Organisational Effectiveness and India. Organisation Theory & Design.Organisation Development & Transformation. A. Organisational Theory. Battscharya. Prentice Hall of . Tata McGraw Hill 2009 Bhupen and Srivastava.2009 Sengupta.References Wendell. Organisation Development and Change. Thomson. Radha R Sharma . Sengupta. Cengage.L. Cecil. 2009 Cummings. biztantra.Bell. Zawackic .2009 Gareth. 2008 Change Management . Organisation Development.H. Pearson 2009 Kavita singh.2009 Richard. Tata McGraw Hill 2009 Wendell. Managing Change in Organisations. 2009.R. Excel books.2008 Kandakar.French and Cecil.French.Jr. Pearson Education.Jones.Jr and Robert.Daft.H. Organisation Change & Development.Change Management Concepts and Applications. Organization Design and Development. Prentice Hall of India.L. Design & Change.
Process of Performance analysis 8 PERFORMANCE REVIEW DISCUSSION AND PERFORMANCE RATINGS 4 Objectives of PRD Process of performance review discussion Performance rating and factors Methods & errors Reducing rater’s bias Performance rating and administrative decisions 8 IMPLEMENTING PERFORMANCE MANAGEMENT SYSTEMS AND APPRAISAL SYSTEMS 5 Implementing process Factors affecting implementation Pitfalls in implementation Performance appraisal Pros & cons of appraising Methods of appraising Appraisals & HR decisions 8 REWARD SYSTEMS Introduction to reward systems Dimensions of reward systems Constraints in linking rewards with performance Implications for managers and for organizations Monetary and non-monetary rewards Total 40 .No Topics No of hours 1 INTRODUCTION TO PERFORMANCE MANAGEMENT 8 An Overview of performance management systems Dimensions of performance management Performance management process Organizational & individual performance and impact of Objectives 8 2 PERFORMANCE PLANNING & ANALYSIS 3 Performance planning and its Need Components of performance planning KPAs Performance analysis Objectives of performance analysis.MBA 09 HR 02 PERFORMANCE MANAGEMENT S.
Response Books. Performance Management. 2008. Performance Management.360 Degree Feedback. Performance Management System.2009 Smith. Performance Management .References Prem Chadha. Excel Books .a holistic approach.2010 Singh. John Wiley. Pearson education.2009 TapomoDes. Prentice Hall of India. 2009 Sarma. Effective Performance management . Himalaya Publishing House. 2009 T. Performance Management. Excel Books. Performance Management System. Macmillan. Tata McGraw Hill. Performance Management & Appraisal Systems. Performance Appraisal and Management.2009 Sahu. Performance Management. Excel Books.2009 Herman Aguinis.V. 2008 .. 2009. Jaico publishing house. Costello. Performance Management System. 2008 Peter Ward. Jaico Publishing. 2008 Cardy. Michael Armstrong & Angela Baron.Rao.
MBA 09 HR 03 INDUSTRIAL RELATIONS AND LABOUR LEGISLATIONS S.I Introduction Rights and obligations of employees Factories Act 1948 Contract labour Act 1970 Industrial Disputes act 1947 Settlement of Disputes .Procedures The minimum wages Act 1948 LABOUR LEGISLATION-II SCOPE AND IMPLICATIONS Payment of Wages Act 1936 Payment of Bonus Act 1965 The Payment of Gratuity Act 1972 ESI Act 1948 The Employee Provident Fund Act & Miscellaneous Act1952 The Workmen Compensation Act 1923 The Maternity Benefit Act 1961 Total 8 4 8 5 8 40 . Approaches of IR Theories of IR/Perspectives of IR. functions. methods Trade Unions ACT 1926 Management of Trade Unions in India COLLECTIVE BARGAINING(CB) The nature.No 1 INDUSTRIAL RELATIONS History of IR Understanding /Appreciating IR/Employee Relations. objectives of WPM WPM in India LABOUR LEGISLATION . advantages & disadvantages of CB CB in India Workers Participation in Management Evolutions. TRADE UNIONS History of Trade Unions -Structure-Organisations – Problems Topics No of hours 8 2 8 3 Trade Unions -Theories .
Venkata Ratnam. 2009 B. 2008 Ratna Sen Industrial Relations in India.Srivastava. D .Industrial Relations and Labour. Sivarethinamohan. Tata McGraw Hill.S. PHI.References Mamoria. Oxford University Press.C. Industrial Relations and labour Welfare. Excel Books. Industrial Relations. Himalaya Publication House. Trade unions& Labour Legislations. Legislations Excel Books.Singh. 2007. 2009 C.Singh. 2008 B. 2008.Dynamics of Industrial Relation. 2007.D. Industrial Relations . Industrial Relations & Labour Laws. Industrial Relations. Vikas Publishing House.2010 Kapoor N. . Macmillan. Excel Books. Industrial Relations. Pearson 2009 Monal Arora. Elements of Mercantile Law.D. Manappa.Gankar . Sultan Chand. 2010 Sinha.2009 S. Labour Laws for Managers.
No 1 Topics INTRODUCTION TO HRD No of hours 8 2 Personnel Management. HRD and HRM HRD Climate & Culture HRD Functions Role and competencies of HRD professional Framework of HRD process 8 ASSESSING .MBA 09 HR 04 HUMAN RESOURCES DEVELOPMENT S. DESIGNING AND IMPLEMENTING EFFECTIVE HRD PROGRAMS 3 Strategic and organizational analysis Task analysis Person analysis Role analysis Designing effective HRD programs 8 TRAINING AND DEVELOPMENT Introduction to learning and learning principles Individual differences in learning process Identification of training needs Training delivery methods Issues in training Influences on employee behavior MANAGEMENT DEVELOPMENT 4 8 5 Training Vs Development Developing the person in the role Career planning and Career Development Potential appraisal Employee Empowerment Succession planning Quality of Work Life balance 8 STRATEGIC HRD Strategic HRD HRD in Mergers and Acquisitions HRD and Organizational Change HRD Scenario in Indian Organisation: its problems and prospects Challenges and Issues Total 40 .
Ane Books 2000 Srinivas.References Werner and Desimone Human Resource Development.2009 P. Excel Books. Vikas Publishing Rao. Cengage.Tirupati. PHI. Designing & Managing Human Resource. Oxford . Future of HRD.C. Sultan Chard Publication. Human Resource Development. Sage Publications. Human Resource Development& House.Kandula. 2009 Biswanth Ghosh. Human Resource Development. Cengage 2009 Rao. 2009 Lalitha Balakrishnan. Human Resource Development. 2009 Udai Pareak. 2009 Krishnaveni. 2008 Tapomoy Deb. Strategic Human Resource Development. Human Resource Development . 2010 Management . Human Resource Development. Desmon. Human Resource Development.R. 2006. Macmillan. Himalaya Publishing House.2008 .
Components Compensation packages. Key issues in International Industrial Relations Trade unions and International Industrial relations Regional integration. Success in expatriate assignments Role of non. Approaches to International compensation Designing a compensation programme. IHRM trends and future challenges Asian .MBA 09 HR 05 INTERNATIONAL HUMAN RESOURCE MANAGEMENT S. Issues in International compensation. Issues and approaches in International performance management 8 INDUSTRIAL RELATIONS. Compensation strategy Variables influencing compensation.expatriates 8 CROSS CULTURE AND PEOPLE MANAGEMENT PRACTICES Multi Culture in Organizations Cross cultural communication. EXPATRIATION 5 Industrial relations. Japanese. 8 TRAINING AND PERFORMANCE MANAGEMENT 4 Training and development-Need Cross cultural training Expatriate training Basis. Expatriation adjustment model. EU. negotiations and organization. STAFFING AND COMPENSATION 8 3 International Staffing. Difference between domestic and international HRM Issues and barriers to effective global HRM Role of HR in International firms 2 INTERNATIONAL RECRUITMENT . American perspectives in managing HR Total 40 . NAFTA Expatriation. Approaches Recruitment and selection Role of expatriates and non expatriates Compensation and benefits.No 1 INTRODUCTION TO IHRM Topics No of hours 8 Meaning of IHRM.
Text and Cases. Denice E. Pearson. International Human Resource Management. Tata McGraw Hill. Cengage 2009 Aswathappa. Ane Books.International Human Resource Management.2010 Qzbilgin. Oxford. Palgrave. 2009 Tayeb. International Human Resource Management.International Human Resource Mangement. Excel Books 2009 Edward. International Human Resource Management. Dowling. Managing people in a Multinational context. Text and Cases.Advanced Human Resource management . Excel Books 2009 Subba Rao.2009 PL Rao. Rees.2009 Nilanjan Sengupta. International Human Resource Management. . International Human Resource Management. Welch. 2009 . . Sadhna Dash. Himalaya Publishing House. 2009’ Gupta. Mousumi S Bhattacharya. International Human Resource Management.References PeterJ.
MBA 09 HR 06 CONTEMPORARY HUMAN RESOURCE PRACTICES S.No 1 Topics HR AUDIT PREPARATION AND METHODOLOGY HR Audit : Definition - Need For HR audit, HR Audit Goal, importance of identifying HR Audit Teams, HR Audits and Strategic Planning THE HR AUDIT PROCESS Planning Questions , Collecting Data , Analyzing the Audit Data, Interpretation: Assessing Capability for Change, Next Steps, Post Audit COMPETENCY BASED HRM Competency development Process, mapping business competencies to people competencies, Assessment Centres, Training Assessors in an assessment centres, competencies based – selection, interviewing techniques, performance management, remuneration and culture. HR BALANCE SCORECARD Integrating HR into business performance deliverables- seven step process - creating HR scorecard -implementing HR score card E-HRM - HRM in knowledge economy, Human capital Steward, ERecruiting TALENT MANAGEMENT Talent Management system, Four steps for creating talent Management System, using 360 degree feedback in the talent management system, Talent planning and development : succession planning COACHING AND MENTORING Introduction - coaching vs. mentoring, The Techniques for coaching and mentoring, Integrating coaching and mentoring with talent management. STRATEGIC HRM Introduction to strategic human resource management, Approaches to the strategy-making process, The rise of strategic human resource management Exploring the relationship between strategic management and SHRM: the best-fit school of SHRM, The resource-based view of SHRM, Best-practice SHRM: high-commitment models, High-performance work practices Total No of hours 8
References Shermon, Ganesh, Competency based HRM (A strategic resource for competency mapping, assessment and development centres), Tata Mcgraw-Hill Seema Sanghi Styrax Consultancy Pvt Ltd, The book of competency mapping, 2e : Understanding, Designing and Implementing Competency Models in Organizations , SAGE PUBLICATION Brian E. Becker, Mark A. Huselid, David Ulrich , The HR scorecard: linking people, strategy, and performance, Harvard Business Press Lance Berger, Dorothy Berger, The Talent Management Handbook: Creating Organizational Excellence by Identifying, Developing, and Promoting Your Best People, Tata Mcgraw-Hill Eddie Blass, Talent Management : Cases and Commentary, Palgrave Macmillan, March 2009 David Clutterbuck and David Megginson, Techniques for Coaching and Mentoring, Elsevier butterworth- Heinemann, Singapore
MBA P09 01 SUPPLY CHAIN MANAGAMENT
Topics OVERVIEW OF SUPPLY CHAIN MANAGEMENT Introduction – Nature and concepts Understanding the supply chain Link between supply chain management and other management functions Supply chain management basics Achieving strategic fit - issues Efficient and responsive supply chains Importance of supply chain decisions. SUPPLY CHAIN DRIVERS Drivers of supply chain performance Framework for structuring drivers Obstacles to achieving strategic fit SUPPLY CHAIN DESIGN Supply chain and the value chain Factors influencing distribution Network design Design options for a Distribution network SUPPLY CHAIN CO-ORDINATION Supply chain co-ordination and Bullwhip effect Effect of lack of co-ordination Obstacles to co-ordination Managerial levers to Achieve co-ordination Vendor development Vendor selection, rating and development LOGISTICS MANAGEMENT Elements of logistics management Distribution management Strategies for distribution PRICING AND REVENUE MANAGEMENT IN SUPPLY CHAIN The role of pricing in supply chain, Pricing and revenue management for multiple customer segments, perishable goods, seasonal demand goods a Bulk & spot contracts WAREHOUSING AND MATERIALS HANDLING MANAGEMENT Concepts and types of warehouse Functions of warehouses Warehousing strategy Elements of warehousing costs Warehouse design principles Concepts and principles of Materials Handling Material Handling equipments Total
No. of hours
SG Deshmukh.References Rahul V Altekar. Supply chain Management – Strategy. Macmillan.2010 Sahay. Printice Hall of India. Supply Chain Management. Macmillan. Exploring the supply chain – Theory and practice. planning and Operation . cases and best practices. 2009 Agrawal. Supply chain Management. Biztantra. macmillan2009 . DV Kalra. 2010 RP Mohanty. Textbook of logistics and supply chain Management. 2009 Raghuram. 2008 Shridara Bhat. Pearson Education. Macmillan. Peter Meindal. Excel Books. Supply chain Management. 2009 Sahay. 2009 Janat Shah. 2009 Upendra Kachu.2010 Sunil Chopra.Theories and practices. Supply chain Management – Concepts and cases . Prentice Hall of India. Supply chain Management in 21st Century. Himalaya Publishing House. Supply chain Management. Supply chain Management – Strategy.
S. Measures of TPM and benefits. c and u charts . Tree diagram. Relationship diagram. Barriers and Benefits Contributions of Quality Gurus QUALITY CERTIFICATIONS Benefits of ISO registration ISO 9000 series. MTTF. MTBF Reliability in series and parallel .characteristics Elements. p. R. PDPC. concepts. Matrix data analysis diagram Benchmarking.framework.No 1 MBA P09 02 TOTAL QUALITY MANAGEMENT Topics TOTAL QUALITY MANAGEMENT Definition. pillars. Pareto analysis Cause and effect diagram Affinity diagram. Types of problems The PDSA cycle No of hours 8 2 8 3 Kaizen 8 TOOLS AND TECHNIQUES FOR QUALITY MANAGEMENT Quality Function Deployment ( QFD) Failure Mode and Effect Analysis Taguchi’s Approach Histogram. PROCESS CAPABILITY Control limits and specification limits. SO 14000 series QS 9000 certification Quality Auditing Quality Awards Quality council CONTINUOUS PROCESS IMPROVEMENT Meaning of process The Juran Trilogy Improvement strategies. objectives Steps for TPM development. 5S 4 Poka Yoke 8 5 STATISTICAL PROCESS CONTROL Meaning and significance Acceptance sampling Control charts – X bar. Arrow diagram. Mean failure rate.TOTAL PRODUCTIVE MAINTENANCE Definition. Total 8 40 . np. Definition and purpose of process capability Measures of process capability PRODUCT RELIABILITY Definition and concepts of reliability Failure rate analysis.Basic approach Evolution.
2009 Evans.2010 Subbaraj. 2008 . Total Quality management . Sci Tech Publications.2010 Suganthi. M Sivakumar. et al. Anand A Samuel.Total Quality Management . 2009 Nagaraj. Total Quality Management . Himalaya Publishing House.2009 Gupta. Total Quality Management.2009 Senthil Arasu. 2009 Sridhara Bhat. Tata McGraw Hill. Total Quality Management. Total Quality Management . 2009 Mandal. Tata McGraw Hill. Vikas Publishing House.Cengage. biztantra. Total Quality Management.References Dale H Besterfield. Total Quality Management. 2010 Sharma. Total Quality Management. Total Engineering Qulaity management . . Pearson . Total Quality Management. Total Quality Management. New Age Publications. 2009 Charantimath.Pearson. Prentice Hall of India 2009 S Rajaram. .
The project team BUDGETING THE PROJECT Methods of budget Cost estimation Improving cost estimates PROJECT SCHEDULING Project network construction CPM – PERT Crashing of project network CONTRACT MANAGEMENT Principles of project contracts Project contracting process Project communication Legal aspects of project management Global tendering.MBA P09 03 PROJECT MANAGMENT S. responsibilities Selection . Insurance for projects RESOURCE MANAGEMENT Basics of resource constraints Resource loading Resource leveling VENDOR EVALUATION PROJECT RISK MANAGEMENT Four stage process Integrated approach to risk management MONITORING AND CONTROLLING THE PROJECT The plan-monitor-control cycle Earned value Purpose of control Design of control system ROLE OF FINANCIAL INSTITUTIONS Appraisal processes Concepts and techniques Specialized financial Institutions Venture capital PROJECT AUDITING Objectives of project audit The audit process The audit report Project auditor’s role Total No of hours 8 2 8 3 8 4 8 5 8 40 .No 1 Topics INTRODUCTION Benefits of project management PROJECT MANAGEMENT LIFE CYCLE Project initiation project planning Project execution Project closure Project Manager –roles.
Project Management – Achieving competitive advantage . Project Management . Projects. 2009 . Jr l . Prentice hall of India. 2009 Jack R Meredith and Samuel J Mantel. Project Management – A managerial Approach.References Jeffrey K Pinto.Project Management . 2009 Nahendra Singh. Prentice Hall of India 2009 Gopalakrishnan and VE Rama Moorthy. 2010 Paneerselvam and Senthilkumar. Himalaya Publishing house. Tata McGraw Hill . 2008 Samuel J Mantel. Project Management . Vikas Publishing House. 2009 Prasanna Chandra. Project Management. Text Book of Project Management .Himalaya Publishing house. Macmillan. 2009 Bhavesh M Patel. 2010 Nichlolos. Project Management and Control. Wiley India. 2009 Sontakki. Pearson Education. Project Management for Business & Technology. Wiley India.
No 1 MBA P09 04 TECHNOLOGY MANAGEMENT Topics TECHNOLOGY MANAGEMENT AND MANAGEMENT STRATEGY Review of Technology Management Technological Innovation Business Competitiveness Technology Strategy and Leadership DEVELOPMENT OF TECHNOLOGICAL CAPABILITIES Developing Technology Based Capabilities Technology Based Developments Diffusion and Adaptation Technology Need for Technology Analysis MANAGEMENT ISSUES & BUSINESS COMPETITIVENESS No of hours 8 2 8 3 8 People and Organization Issues Characteristics of Innovative Firms Technology Interface with Markets 4 Customers and Suppliers Operational System Strategies Business Competitiveness Interface Market Integration with Technology Accountability with Share Holders MANAGEMENT OF TECHNOLOGY Factors Influencing Effective Integration in Technical Organization Barrier to Implementation of Structure for Managing Technology Need for Inter-Disciplinary Endeavour and Improved Functional Relation 8 5 IMPLEMENTATION OF PERFORMANCE Decisions for Implementing Performance & Impact of New Technology International E Business Management Total 8 40 References Gerared H Gaynor. Himalaya Publishing House.2009 .1996 Ray Gehani. Technology Management .S. Management of Technology. Management of Technology & Operations.Hand book of Technology management. Strategic Technology Management. Tata McGraw Hill. Lalitha.2009 Fredric Betz.2006 Murthy. HPH. Tata McGraw Hill. Wiley 2009 Krihanamacharyulu.
No Topics No of hours INTRODUCTION 1 8 Business Process: Definition Dimensions History of BPR. Function phase. Basics Benefits of BPR Role of leader and manager Guiding principles of BPR Key targets of BPR BPR IN MANUFACTURING INDUSTRY 2 8 Enablers of BPR in manufacturing Product design and development BPR AND IT Relationship between BPR and IT Role of IT in Reengineering BPR tools and techniques Criticality of IT in Business process BPR IMPLEMENTATION METHODOLOGY 3 8 Reasons for implementation of BPR Necessary attributes of BPR methodologies BPR team characteristics Different phases of BPR Different BPR methodologies Steps of Process Reengineering Performance measures of BPR. Areas generating Barriers to BPR A framework for Barrier management. Information phase. Evaluation phase. Risks associated with BPR Barriers to BPR implementation.MBA P09 05 BUSINESS PROCESS REENGINERRING AND VALUE ENGINEERING S. Investigation phase. Definition. Meaning of Value Ways to add Value Value Engineering basics Techniques employed in Value Engineering VALUE ENGINEERING JOB PLAN 5 8 Introduction. Selecting the project Selecting team members Phases of Value Engineering Job plan General phase. VALUE ENGINEERING CONCEPTS. Implementation phase Total 40 . Creation Phase. THEORY AND 4 8 FUNDAMENTALS Relevance of Value engineering to Indian Scenario.
New Age International Publishers. Prentice Hall of India. Business Process Reengineering. Bausiness Processing Re Engineering & change Management . Pearson. Business Process Reengineering: Text and Cases. Getting more at low cost: The value Engineering way. Narusha Publishers. Value Engineering. 2002 Sethi. Tat Mc Graw Hill. Sage Publications.2009 Iyer.References Radhakrshnan and Balasubramanian. biztara Wiley 2009 Mukha Padhyay. 2000 Jaganathan.engineering. Organuisational Transformation Through Business Process Re. 200Z Dey. 2009 Kumar. Value Enigneering: A How to Manual. 2009 Shridhara Bhatt. Himalaya Publishing House. 2009 . Value Engineering.
regression Forecast accuracy – Tracking signal Qualitative methods of forecasting – sales force. Visual controls. TPM Benefits of Lean implementation 8 Service Process Characteristics of services Competing on service Strategy for service Service Outsourcing Customer retention and loyalty Service quality MANAGING SERVICE OPERATIONS Total 40 . work cells. executive opinion. Delphi method OPERATIONS TECHNOLOGY AND E-BUSINESS ERP Overview Evolution of ERP Benefits of ERP ERP Packages ERP Implementation E-Business roles and their challenges e-Business requirements & its impact e-Business Models CAD / CAM / CIM FMS / AGV / MIS / RFID / AI JIT AND LEAN MANUFACTURING PRACTICES Introduction to Just-in-Time JIT requirements Types of wastes JIT Inventory Number of Hours 8 2 8 3 8 4 8 5 Characteristics of JIT partnerships Lean Building blocks – Pull system.MBA P09 06 ADVANCED OPERATIONS MANAGEMENT Unit 1 Topics OPERATIONS IN GLOBAL ENVIRONMENT Defining global operations Management issues in global operations Reasons to globalize operations Achieving Global operations Global Issues in Service operations FORECASTING Introduction to forecasting Types of forecast Patterns of Demand Factors affecting demand Components of forecasting demand Forecasting method –time series methods. exponential smoothing. moving average. 5S. Kanban. Value stream mapping. Poke Yoke. market research. SMED. trend projections. single piece flow.
Production and Operations Management-Manufacturing and Services. Modern Production and Operations management . Cengage. Pearson. 2009 Roberta S. Taylor III. 2009 Lee J.2009 Charry. Tata McGraw-Hill. Operations Management along with Supply Chain management . Krajewski and Larry P. Russell and Bernard W. 2009 *********** . Wiley 2010 Gather. Tat McGraw Hill. Operations Management. Ritzman. Prentice Hall of India . Operations Management – Strategy and Analysis. 2009 Chase. Aquilano. 2009 Buffa. Operations Management . Advanced Operations Management .2009 Russell Taylor. Operations Management. Operations Management . Production and Operations management. Barry Render.2009 Mohanthy .Referencs Jay Haizer . Himalaya Publishing House. Prentice Hall of India. Wiley 2009 Shridara Bhatt. Pearson Education.
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