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TABLE OF CONTENT

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Chapter 1 Introduction ««««««««««««««««««««..1 1.1 Background and significant of the project ««««««««..2 1.2 Project Objective ««««««««««««««««««3 1.3 Benefits of Project««««««««««««««««««3 1.4 Activities/TimeFrame««««««««««««««««..4 Chapter 2 Industry Profile «««««««««««««««««««.5 2.1 History 2.1.1 History of resort in the world««««««««««.6 2.1.2 Styles of garden in Italy ««««««««««««.9 2.1.3 History of Gondola««««««««««««««15 2.2 General information of Loei««««««««««««««.20 2.3 Economic analysis «««««««««««««««««...25 2.4 Social and Environment«««««««««««««««...27 2.5 Situation resort in Thailand««««««««««««««..28 2.6 Situation of Tourism in Thailand ««««««««««««32 2.7 Competition in Thailand «««««««««««««««39 2.8 Competition in Loei«««««««««««««««««..42 2.9 Vision of our organization«««««««««««««««43 2.10 Mission «««««««««««««««««««««44 2.11 Strategy«««««««««««««««««««««.. 44 Chapter 3 Market Feasibility Study««««««««««««««««46 3.1 Marketing Analysis«««««««««««««««««..47 3.1.1 SWOT Analysis «««««««««««««««47 3.1.2 PEST Analysis«««««««««««««««...48 3.2 Competition Analysis««««««««««««««««...52 3.2.1 Competitor Analysis«««««««««««««..52 3.2.1.1 The same all of function««««««««.52 3.2.1.2 Competitor same some function«««««.53 3.2.2 Competitor Analysis«««««««««««««...55 3.2.3 Consumer Analysis««««««««««««««58

3.2.4 Competitive Analysis«««««««««««««..58 3.3 STP Analysis««««««««««««««««««««..60 3.4 Marketing Mix Strategy««««««««««««««««.62 3.5 Sale Forecast/Profit Estimate««««««««««««««.68 3.6 Marketing Expense «««««««««««««««««...78 3.6.1 Expense within Meravigliosa Resort«««««««..78 3.6.2 Advertising Expense««««««««««««««78 3.7 Concluding«««««««««««««««««««««.80 Chapter 4 Technical Feasibility Study«««««««««««««««..81 4.1 Production and Operation Analysis««««««««««««82 4.1.1 Production and service provider«««««««««...82 4.1.1.1 Resort (Restroom)«««««««««««.82 4.1.1.2 Shopping Mall ««««««««««««...85 4.1.1.3 Parking«««««««««««««««..86 4.2 Location and Building«««««««««««««««««87 4.2.1 Land««««««««««««««««««««.87 4.2.2 Building««««««««««««««««««...90 4.2.3 Resort Zone«««««««««««««««««..91 4.2.4 Seminar Room««««««««««««««««.100 4.2.5 Restaurant««««««««««««««««««101 4.2.6 Shopping Mall Zone««««««««««««««102 4.2.7 Parking Zone««««««««««««««««....104 4.2.8 Canal««««««««««««««««««««105 4.2.9 Office Building««««««««««««««««105 4.3 Lay out«««««««««««««««««««««««107 4.4 Total Cost for Layout«««««««««««««««««..133 4.5 Pre-Opening Cost«««««««««««««««««««134 4.6 Cost of Register««««««««««««««««««««136 4.7 Service Process to Customer««««««««««««««...137 4.8 Logistic and Supply management««««««««««««...139 4.9 Organization Management«««««««««««««««..141 - Administration cost «««««««««««««««...142 4.10 Team Management««««««««««««««««««143

Chapter 5 Financial «««««««««««««««««««««««147 5.1 Income statement «««««««««««««««««««.148 5.2 Balance Sheet«««««««««««««««««««««153 5.3 Statement of cashflows«««««««««««««««««..158 Chapter 6 Risk Management «««««««««««««««««««..163 6.1 Business Risk«««««««««««««««««««««164 6.2 The Meravigliosa Resort risk«««««««««««««««««..164
6.2.1 6.2.2 6.2.3 6.2.4 6.2.5 6.2.6 6.2.7 6.2.8 6.2.9 Operating Risk««««««««««««««««««. 164 Compliance«««««««««««««««««««..164 Environment Risk««««««««««««««««« 165 Security Risk«««««««««««««««««««165 Economic Risk««««««««««««««««««.167 Politic Risk«««««««««««««««««««...167 Social Risk«««««««««««««««««««« 168 Technology Risk«««««««««««««««««... 168 The attitude and behavior of tourist Risk ««««««««..168

6.2.10 Risk of competitor«««««««««««««««««.168 6.3 Internal Risk«««««««««««««««««««««««... 169 6.3.1 6.3.2 6.3.3 Risk of price«««««««««««««««««««.. 169 Risk of control««««««««««««««««««« 169 Risk of Market««««««««««««««««««« 169

6.4 Financial Risk«««««««««««««««««««««««.. 170 6.4.1 6.4.2 Scenario1««««««««««««««««««««« 170 Scenario 2««««««««««««««««««««... 171

6.5 Conclude«««««««««««««««««««««««««.. 172 Chapter 7 Summary««««««««««««««««««««««««««... 173 7.1Summary««««««««««««««««««««««««««. 174 Reference««««««««««««««««««««««««««««««... 176 Appendix««««««««««««««««««««««««««««««... 179

Excusive summary
This project is the study the feasibility of the Resort that will operate at Loei which names Meravigilosa resort. This project study about the background and situation of the resort business, the market feasibility study that analyzes on the general market, competitors, customer and competition The technical feasibility study that including the management analysis. The financial analysis and the risk management analysis From analyze the market, we found that the tourism of the people in the Loei is more. And we understand more about the customer demand .The core competency of the Meravigilosa is can service the goods that higher than the competitor that offers the low price of service as much as possible. We also provide the variety ways of service product to the customer. From analyzing the financial analysis, Meravigilosa has strong in fincacial statement which represent in the income statement, cash flow statement, and the balance sheet statement. From study the risk management in both business and financial risk, there is low level of risk for the Meravigliosa resort that Meravigliosa resort has already prepare for them. From study all about this project we confident that this project must be feasible.

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Chapter 1 Introduction

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1.1 Background and Significance of the project Meravigliosa highlight is ³walk street for comfort your life´which, the word Meravigliosa come from the Italy language it is mean wonderful in English, established for performance the resort and spa business, which in the mega project we would to present about the resort and spa among the environment Venezia, which observation from Venezia city in Italy. Around the resort include the forest touch the natural atmosphere. The reason to select the project is the resort and spa business in this time is very popular and high of demand but in the process of resort and spa, if the normal resort and sp is many places in a Thailand but if we develop the complete resort by use the popular city or history of the world for the base to create and the most important this project is long -time project for develop, this is the business to specific the main of service for relax and receive the comfort feeling. We will specific on Phurua, Loei province because the process of Geography has surrounded by undulating mountain ranges, the fresh air and cool Throughout the year which the average of temperature in this province is 26.6°C in the year 2010, separate on three season the first the summer, the temperature highest is 40.4°C and lowest is 28.3°C. The rainy season, highest temperature is 31.5°C and lowest is 14.6°C. The winter, highest temperature is 29.3°C and lowest is -5°C The province is rich in tourism resources, which appropriate travel all of season and the Phurua is the necessary center about accessory of resort include the North plant, which is highlight of flower and color of natural. The very popular places in Loei have many places such as ChengKan, the Ancient city of Loei is community uniquemore than 100 years, and Civilization of the Mekong River is very popular and touches the atmosphere art of history between Civilization of Laos and Thai. Phu Kradueng national park is the most popular of Loei, it has total area of 217,576 rai the Phu Kradueng national park is the highest national park of Thailand by above the sea level around 1350 meters, which have the temperature in summer around 12-25°C and in the winter is around 0-15°C. Phurua national park has the area near Laos surrounded by undulating mountain ranges; Phurua is the largest place to produce the north plant in Thailand. And the last is Friendship NUM HUNG Bridge Thai-Laos this bridge can to travel to Luang Prabang in 363 kilometers. The mountain of Loei attracts tourists to the rest widespread than amount of 200 million Baht in every year. From the education about the resort and spa, we specific on Palio Khao Yai has the highlight of ³New walking street shopping center´ Palio is step 2 of resort but the first step before Palio is ³Primo Posto´, which has a coffee shop, include The allocation of services

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and sales of various products such as decorative fashion, Jewelry design work, wine shop, Coffee Shop, Pub & Restaurant, Bakery, Beauty Salon, Spa, pharmacy, IT more than 120 shop. In our team opinion, we will see the opportunity to make the resort, we select the Phurua, Loei province because Loei is many of tourism places, and it can be the top 5 popular in Thailand. The base of Geography is surrounded by undulating mountain ranges and can use the waterfall for develop the project, which this project can be Increase the number of tourist population Both Thai and foreign tourists to the Loei and create much GDP economy. Our target is specific on the teenager and family, which they want to relax after working or learning. The number of tourism much increase in the previous year and the number of hotel in Loei. But, we will create the difference way of resort and the way to economic growth is increase every years. (http://www.e-report.energy.go.th/weather.html)

1.2 Project Objective - To study about the feasibility in business of resort. - To analyze the feasibility of operation, and service process in the resort. - To study the feasibility of financial about risk and return. 1.3 Benefits of Project - More skill about marketing, strategies, operating process, and financial management. - Understand about the risk. - To maintain the profit from the business. - Improve problem solving skill.

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1.4 Activities/Time Frame
11/11/53 18/11/53 25/11/53 16/12/53 23/12/53 30/12/53 15/1/54 20/1/54 27/1/54 6/1/54 3/2/54 Operating Methods 1. Study about establish the resort and tourism attraction in Phurua, Loei. 2. Consumer behavior studies on select resort service and consumer trends. 3. Design resort to cohere with consumer trend and create a unique resort. 4. Analyze marketing and competitor within the district and province. 5. Financial budgeting. 6. Evaluation risk of investing. 7. Prepare project. 8. Summary of operation 10/2/54 4/11/53 2/12/53 9/12/53

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Chapter 2 Industry Profile

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2.1 Hi 2.1.1 Hi of Resort i the Worl

- Roman Empire: Baths The ori i of resorts can be traced back to the second cent ry B C to the public baths of Rome. The first baths were small modest and separated the genders. Eventually, the baths became larger, more elaborate and were opened to both men and women. Thesebaths were large buildings built at the public¶s expense. Some were even built by wealthy emperors who wanted to make a statement. Most baths were free but few had small entrance fees. Baths were much like resorts of today because of all the amenities offe at their location. After red bathing there was always plenty to do. Most baths included gyms, libraries, snack bars, restaurants, shops, lounges, taverns, museums and theatres. The facilities were used for health and social purposes.

- Europe: Mass Follows Class The first noteworthy resort area was developed in Belgium in 1326 in a town now called Spa. An ironmaster, named Colin le Loup, was cured of a long -term illness when he bathed in the iron-rich waters near Liege. He opened a shelter there and the town surged in popularity. Spa means fountain. The popularity of spas and resorts in England is a result of King Charles II visiting trendy hot spots in the 1600s. Today, royalty and superstars still seem to set trends of where the best places to go are. Many English spas are uni ue because they have gambling and dancing. Spas also became popular because of the medical benefits that were attributed to them such as waters that were rich in certain minerals and could cure ailments.

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The Swiss resort industry was developed in the 1800s to aid the need of private resort facilities for more prosperous people. At the time, travel was not simple. People who traveled to resorts stayed for long periods of time ± up to two months to get the best value for their travel expenses. This led to resort facilities being built to accommodate a guest better than your average inn. Hotel Baur au Lac, built in Zurich, was the first resort to utili e the value of a scenic view. At first, Swit erland resorts were seen as summer places, but soon skiing became popular as well as gambling.

- North America: Spas Like Europe, North American hotels were developed around spas in the late 1800s. The first resorts were built first in the east in Virginia, New York and West Virginia. Shortly after, seaside resorts became popular. It was not until later that beach resorts were built in the south and mountain-based resorts were developed out west. The first luxury resort was built in 1829 in Boston. It was called the Tremont House and featured bellboys, gaslights instead of candles and marble and private rooms with locks for each family. The first µbig¶ hotel was built by Gideon Putman in Saratoga Springs, New York centered on the hot sulfur spa there.

- Mountain-based resorts Mountain-based resorts are most profitable in the winter season and when snow is on the ground. Their primary form of revenue is skiing. It is a challenge for mountain -based resorts to keep their operations functioning in the summer. They must utili e the mountains for hiking or down-hill biking and the rivers for white water rafting and canoeing.

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- Water-based resort While mountain-based and golf and tennis-based resorts are geared toward people that are relatively athletic, water-based resorts target people with all abilities. One can relax on a beach for hours without lifting a finger. Another could swim or jet ski until they are exhausted. Water-based resorts serve different ability levels of people and all ages. Many resorts design their facility around the natural environment that surrounds them. This allows them to frame their recreational activities to the natural land. This enables them to create amenities uni ue to their property. Often resorts use water for a variety of recreational activities that cater to a wide range of people. These include:
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Natural beaches that may be used for sunbathing, swimming, scuba diving, snorkeling, sandcastle building, jet skiing, kayaking, etc.

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Trails and open spaces can be designed around lakes and wetlands. These areas can be used as fishing or camping sites.

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Golf courses built on coast lines are growing in value and pop ularity. In the United States, many resorts highlight the views to promote their golf course.

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Marinas bring tourism to resorts as sailboats, motori ed crafts and wind surfing stop to refuel or rest.

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And spas of course! 05/Osterer/history.ht l

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2.1.2Styles of garden in Italy -Italian Villa Garden Style

Italian villa gardens have been attracting attention for centuries. Today they are regarded as the most exquisite form of garden designing. Find out where the villa style comes from and how it is valued amongst garden lovers today. The long and narrow boot shaped country of Italy has an extremely rich plant diversity which is visible in its exquisite gardens. In terms of gardening styles Italy has contributed a great deal to the field. The long history of the country plus the climatic conditions and the traditions has all had an influence on the sense of style in the Italian garden. The country of Italy showcases an array of amazing architectural piecesin the form of villas. Within these villas the specially designed gardens seem to be the highlighting element which stands unparalleled in terms of the look and feel that they are able to generate. The Italian sense of designing villa gardens has been handed down the generations as the particular style was used by much of the European monasteries and convents in the middle ages. In Italy however garden designing developed its own uniqueness as the region had its own variation of plants and climatic conditions. The Italian villa gardens display the kind of relaxed lifestyle the Italians are fond of living. This is not to say that the Italian

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gardens are poorly maintained. Much to the contrary the Italian villa garden is maintained so carefully that not even a single leaf will seem out of place. Although the Italian villa garden design can be traced back to centuries ago it still holds a very prominent and respected place in the world of garden designing. Today the Italian villa garden style is taken as a symbol of class and aristocracy and you have people all around the world trying to model their garden around the same theme. An Italian villa garden however is brought to life with the use of traditional Italian plants. The expert designers take to the planning and laying out of the Italian garden based on the model that they have from years ago. The trademark design of the Italian villa garden will feature geometrical patterns and symmetrical arrangement of plants. Pathways made of gravel dissect the garden making a place to walk through it and experience the beauty of the plants up close and personal. When we study the history of the concept of designing gardens then we find the art to take it roots from Arabia. From their onwards it bled into the Greek and Roman civilizations and became quite an established practice during the Renaissance. Then it was further influenced by European culture and France in particular to become the Italian villa garden designs that we see today. Italy still has a number of classical gardens from the 17th and 18th century displaying the artistry of the garden designers. The Italian villa garden is sure to feature a seating area known as a patio. This area allows for the house hold members to sit back and relax while enjoying the beautifully laid out garden. The patio area is great to have a cup of coffee or dinner during the summers with the family. (Source: http://www.kwinte ential.co.uk/article /article/Italy/Italian-Villa-GardenStyle/1294)

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- Italian Home Garden

Italians have a long history of gardens. They were simply in love with it even during roman times. Only the very rich or farmers could afford gardens at that time. But with the passage of time everyone else who got a chance, also tried to make his/her own haven and this is what makes home gardens in Italy so popular.

Classic Gardens Classic Italian gardens were quite famous for their elegance, symmetry and unmatched beauty. They always had evergreen plants and hedges. The hedges were trimmed artistically to form various remarkable intricate designs that gave those gardens a stunning look. Another quality was using plants at various levels. Well placed trees at higher levels between hedges provided nice focal points. The introduction of several water featu like res fountains and streams was considered essential.

Villa Style Gardens Probably the best loved gardens were the villa style gardens. They were highly functional and delightfully beautiful. They were ideally built on hill side slopes and were made on different levels in the form of terraced gardens. They would include exquisit water e features such as ponds, streams or fountains. Tall and short hedges would be used to divide the garden in various portions and each portion would have a landscape of its own. Beautiful stone steps would lead from one level to the other level of the garden. Marbled patios,

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orchards, flowerbeds, pergolas, well organized kitchen gardens were all some of the wonderful qualities of the villa style gardens.

gardens. They involve growing regional plants in their natural conditions. The garden is allowed to grow naturally without much interference but with proper care.

Italian Home Gardens Italy has no specific style of garden; instead each region forms its own style. Apart from classic, contemporary and villa styles of gardens, many regional ones are also famous; like the Tuscan garden style. However, the Italian home gardens do not have a specific style. You can choose one for your garden and it need not cost you the world. ‡ You can choose to give your garden a classic look by the addition of a small pond or fountain and well kept hedges. Well placed flower beds and a patio; either having marble tiles or stone ones, is going to do the trick. Trimming plants to give them different forms and figures is also a fine choice. ‡ Your garden can look like a villa style garden if you choose to have small water features, introduce traditional stone statues, flowerbeds and well kept hedges. Italian gardens extensively use evergreens and the garden looks delightful with them throughout the year. ‡ With the addition of grape wines over your garden walls, you can give your garden a country garden look. A fine kitchen garden with tomatoes and other useful vegetables and herbs is also going to enhance the look. For the informal country gardens, fencing can also be done. Whichever style you may choose for your garden, make sure it provides you abundance of joy and relaxation, because ³a thing of beauty is a joy forever´. (Source: http://www.kwinte ential.co.uk/article /article/Italy/Italian-Home-Garden/1291)   

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Home Gardens

Contemporary gardens however are quite different from traditional Italian home

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-Italian Garden Ponds

Looking to spice up your garden? Find out just how you can do that by incorporating an Italian garden pond into the garden. Our guide gives you useful hints, tips and ideas on how to make your very own Italian garden pond. With their geometrical designs and symmetrical arrangement of plants Italian gardens is one of kind. The tradition that has been handed down through the centuries isnow becoming a worldwide fad. The trend was popularized by the European monasteries and convents which are also credited with collecting and classifying much of the Mediterranean plants that are used in a typical Italian garden. Amongst the things that gi e the Italian garden v a distinctive look is the Italian garden pond. A true Italian garden will always feature a water body because this is the old school tradition of Italian style gardening. Most people would love to have a pond in their garden but the high cost of maintaining a water body puts people off the idea. Maintenance of the water is one thing, if you add to that some fish or plants you will have to take good care of them as well. But if y ou are serious about spicing up your garden then a pond can do wonders for your garden¶s appearance. You will have to put in some time and money to build yourselves an Italian garden pond but in the end your investment will not be wasted.

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The wonders of the pond An Italian garden pond changes the appearance of the place from a mere garden to a beautifully designed landscape. We have all seen garden ponds in our lives so what is so different about Italian garden ponds. One thing that sets Italian garden ponds apart from the ones we normally see is their shape. As it is the Italian sense of garden designing uses geometrical shapes and symmetrical arrangements hence the Italian garden pond too is of a geometrical shape rather than the organic ones we usually see in gardens. A long rectangular shaped pond is characteristic of old school Italian gardens. You can however alter the size to suite your own surroundings. The Italian garden pond serves a number of purposes. The first and foremost of these is the beautification of your garden. For this purpose the Italian garden pond stands unparalleled. The other purpose is to have a full fledged living environment for fish and plants and even the birds that visit the pond every so often. The Italian garden pond is well apt to occupy the centre space of your garden and hence become the centre of attraction. On the contrary it can be a side feature that compliments the whole garden space in general. Adding a bench close to your Italian garden pond is also a good idea as it will give you and your guests a chance to set and marvel at it. The Italian garden pond would be incomplete without the addition of some floating algae and water plants that give the pond its look and feel. Many times you will also find an Italian garden pond surrounded by plants that are arranged in a systematic order in order to retain the feel of the garden at large. There is plenty of room for personalization in the Italian garden pond and you can have one that suits your sense of aesthetics. (Source: http://www.kwinte ential.co.uk/article /article/Italy/Italian-Garden-Pond /1296)   

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2.1.3History of Gondola -Gondola were born

The gondola is a "unique" and fascinating boat. Its components bring still today so particular names that they sound fairy and misterious. The gondola could be born only in one place with a secret charm: the "squro". The squero is a sort of shipyard for the building of crafts. Its name seems to come from the Greek "eskarion"(= shipyard, small port for the launch); some scholar of Venetian things would make it come from "squara", the instrument used by carpenters. But if the etymon is rather uncertain, one thing is certain: in a Venice born on a network of islands and canals, the art of building boats was vital and the "squeri" scattered the city like the ganglions of a lymphatic system. There were squeri of different dimensions: from the smallest for the building or the simple reparation of small boats, to the biggest ones, where they could take shape boats of a certain tonnage or even ships( the ship squeri), till that huge "State Squero" that was the Arsenal, active in Venice from the twelfth century. In the map of Venice attributed to Jacopo de' Barbari of 1500, we can see precisely details of many squeri. In the particular aside we can see 2 squeri of St. Moise' area. We have colored in brown the covered structures, the socalled "tese", and in yellow the external space sloping to the canal. A characteristic of all thesquare is, in fact, the presence of the square inclined to the canal.

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From the half of the fourteenth century , the Venetian government began to penalize the "squeraroli" (the entrepreneurs and workers of the squeri) to the advantage of the "state" employees of the Arsenal (the "arsenalotti"), real specialized workers: Marangoni(= carpenters), Calafati, Remeri. In 1607, anyway, it was allowed them to meet in School ( that is, as in Venetian use, in a real "category association"). The oppressive politics of Venetian government aimed to maintain the total control on the ship production, an element of greatest vital interest for Serenissima, and finished making the squeraroli specialized in the building of boats lagoon- Adriatic: "burci" (= burchi), "bragozzi", "peate", (= chiatte), gondole, etc. Nowadays there are few squeri that survive to the city decadence, earlier, and to the technological impact later (see "THE MINOR ship BUILDING ACTIVITY IN VENICE"). We have got some, however, that continue to produce the traditional lagoon-crafts and a small group that builds gondole.

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-Frame finishes and gets stronger Since the bottom of the gondola is normally curved such as it allows that in navigation only the3/5 of the hull are submerged, it is evident that the 2 serci, in their linearity, cannot, considering also the limited width of the oak boards, cover even the highest parts of the stern and the bow. For this reason 4 wood patches called "simonele" are prepared, that, bended as usual by water and fire, allow to finish the cover of the above parts. These "simonele" are fixed by hard wood nails, earlier prepared, so that the tools, that will serve to level the boards already set in site, do not be ruined. Then the 6 "volti" of bow and the 5 of stern are set at their place: they are those V form ordinates, destined to the support of the 2 ends of the boat. One continues to cut the parts of the ordinates that go out above the circles. In order that the various frames form a whole well compact and solid, later they are applied the 2 oak "nerve", on the above endings of the "sanconi". Then at about 13 cm under the nerve themselves, they are fixed the 2 "corboli" and, in the places destined to the hollows of the "forcole", for a greater stability of the same, the "sottocorboli". The 2 superior endings of the stern and the bow are linked and supported by 2 massive wood pieces (lime or larch), cut in the exact form that will have to support the 2 end "irons" suffering also the wear derived from possible blows or knocks. These supports are called "socheti". On the 2 "socheti" are fixed the "fiuboni" that is 4 mahogany or cedar boards; even they folded by the usual process, that serve as cover to the stern and bow of the gondola. They are supported by some corbels called "catene" (=chains).

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To link between them the 2 sides of the gondola and establish definitively the opening, then are applied the "trasti". More exactly we remember that they are the stern and bow trasto, (built as a corner and respectively in walnut and cherry wood) and of the "big trasto" (at about 3/4 of

the boat to stern). Perpendicularly to the "big trasto" is set the "front piece" that is that board that allows the gondolier to row in the utmost advanced position. And further the "medium trasto" to which it will be leant back of the seat and linked the felze. At last between the big trasto and the stern one there is also a "small trasto".

It has come the moment to turn the boat upside down to give it a right bending at "crescent moon". Even this result is got dipping the hull and drying it by the same fire of reeds, while some supports fitted by force between the beams of the ceiling of the squero and the 2 endings of the gondola, will give it a bending proportionate to the gondolier's weight to whom it is destined, so that for this weight, we cannot have a draught superior to the fixed one. Then the 2 terminals of the board are joined, of larch that constitutes the central part of the bottom of the gondola, called "colomba di poppa e colomba di prua". Then, on the corners between the "piane" and the "sanconi", are set the 2 "coppi", long bands of larch to which they will be linked the "nomboli" that is the tables of draught in fir wood that, with the above mentioned circles, constitute the total cover of the sides of the hull. To finish they are put in order the side parts of the bottom (called "sandoli") and it is closed, with the third "colomba´, the central part. They are also prepared the hemp "stoppe´, which are inserted by force in the connections between the various boards to prevent every water filtration. Made this, the gondola is newly straightened and one provides with corrections of plane and glass-paper, to finish it outside and inside, making it completely smooth and polished. As defence from the blows against other boats and from skimming of the sides on the shores, the hull is protected in all its length from 2 elm fenders, called "masse".

19

At last one provides to give greater comfort of rowing to the gondolier preparing a footboard at the stern, called "soralai", formed by a "puntapiedi" "reggispinta", usable in the 2 possibilities of one- or two-oars rowing. Till the last years of the nineteenth century the hull was not painted but tarred by Calafati. Then oils and paints began to be used, cleverly manipulated, and the squerarolo did not give up adding something of his own, handing down to his sons his secret. (Source: http://www.gondolavenezia.it/hi tory.a p? celto=1) (Page 1- )

-Brief History of the Gondola 1094 A boat called a gondola is mentioned in a letter from a Venetian Republic official 1490s Gondolas appear in Italian paintings by Carpaccio and Bellini. Interestingly, the manner of rowing depicted is the same as that used by gondoliers today. 1500s Gondolas are fashioned with the ornate ornamentation popular in the Baroque period. In addition to the fanciful ironwork, gondola design also takes on a broader stern and an increase in rocker at the boat's bottom, improving its position in the water and the gondolier's steering position. There are also stories of the gondola proving its seaworthiness by being rowed into battle on the Adriatic Sea. 1600s Gondola popularity soars, with an estimated 10,000 gondolas being rowed around Venice. 1768 A precise architectural drawing of a gondola is created by a naval artist. From this work we know that the 18th century gondola has almost the same dimensions as the gondolas we row today, except the design is still symmetrical. end of 1800s The element of asymmetry is brought to the gondola design, making the . boat perfect in the eyes of gondoliers. Unfortunately, at the same time the gondola reaches perfection, steam-powered boats reach the waterways of Venice. The usage of gondolas begins to decline 2000 John Kerschbaum brings his first authentic gondola to the waters of Stillwater, Minnesota. 2001 Gondola Romantica/Gondola on St. Croix begins to row lovers along the St. Croix River in Stillwater.  

 

20

2001+

The romantic, historic experience of a gondola cruise continues in the Midwest, far from the Venetian waterways of Italy.

(Source: http://www.gondol romantica.com/gondolas.php )

2.2 General information of Loei

³Sea Mountains Country, Most clod in Thailand, three season beautiful power" - Location and Area Loei province is on Northeast Region uptown of Thailand on the plateau of Korat or people call ³Ang Sakonnakhon´ Mostly topography is mountains in the north under way.And plain are among the valley is not very largein the mountain range alternately.Loei Province has a total area of 11,424,612 square kilometers or 7,140,382 rai, or about 6.77 percent of the area in the NortheastLoei is border provinces. Away from Bangkok about 520 kilometers upper of northeast and on Mekong River side.Divided into 14 distr there are Muang Loei, icts Vung Saphung, Pak Chom, Chaing Kan, Tha li, Phu Reua, Dan Sai, Phu Kra Deung, Na Haw, Na Duang, Phu Luang, Pha Khaw, Erawan, and Nhong Hin district. 

21

Loei province is natural country that girdle about by many mountain abound in florae and various forest. Weather is cool, beautiful topography and culture.

(Source: http://www.tourthai.net/travel/loei/index.php)

- Border line
y

North Contact with Siyabulee district and Wiang Chan district of Lao by Maekhong. River boundary between them.

y y y

Eastern contact with NongKhai. Udon Thani. And Nong Bua Lam Phu province. South contacts with Khon Kaen and Phetchabun province. WestContact with Phitsanulok province.

(Source: www. tudent.nu.ac.th/loei/index2. a p)

- Geography In generalterrainof Loei is mountainous surround, the town in the middle. Similar bottom pan is a mountain outside and into the central plains. Above the sea level was about 400 meters.  

22

Divided into three fields; 1. Mountain High in the west around Na Haeo district, Dan Sai district, Phu Rua district, and Tha Li district inconvenient transportation. Low cultivated area and have less people living. 2. Plain Mountain ide areaSouth and east. Around Phu Kra Dueng district,Phu Luang district, Pak Chom district and Na Duang district. This area has few very high mountains. There are plains of foothill can do less Cultivating. A moderate population density. 3. Plain area cover Muang Loei District, Chiang Khan district, Wung Saphung district and Erawan district is a good cultivate area with a population density more than other fields. (Source: www.oocitie .com/ uk aloei/Amazingloei.htm)

- Population Populations in Loei there are Thai Loei, Thai Dam, Thai Tai and Thai Puan. Total population is 616,744 people there are 304,660 male and 312,084 female 178,441 houses and Loei has 89 district 916 villages. Phu Rua district population 20,849 people in the area consists of 627,500 square kilometre 6 district 47 villages and 6,512 houses Society of all people in general look like a rural society. Each village is well known familiar. Most occupations is agriculture. Social Influence West culture has not much effect. With strict custom. Population in the province at all major occupation was agriculture, industry, mine, commerce and services. Mainly Agricultural productivity is the most revenue into the province.

(Source: http://www.loei.go.th/infor.htm) (Source: http://www.oocitie .com/ uk aloei/Amazingloei.htm) 

 

    



23

2550 ( 2007 ) Total Male Female Total

2551 ( 2008 ) Male Female Total

2552 ( 2009 ) Male Female

District and Area

615,538

311,517

304,021

618,423

312,942

305,481

620,780

314,015

306,765

Total

96,033

47,729

48,304

95,366

47,381

47,985

156,872

78,378

78,494

Municipal area Non-municipal

519,505

263,788

255,717

523,057

265,561

257,496

463,908

235,637

228,271

area

(Source: http://loei.nso.go.th/nso/project/table/files/loei/O-src-0 / 55 /000/loei_O-src) 0 _ 55 _000_ 0000 00.xls

(Source: http://loei.nso.go.th/nso/project/table/files/loei/O-src-0 / 55 /000/loei_O-src0 _ 55 _000_ 0000 00.xls)

- Education Loei province has both government school and private school 675 schools and has 6 universities. Number of student has around 117,230 students in 2010 and teacher has around 5,861 people in 2010. University in Loei; Loei Rajabhat University Mahachulalongkornrajavidyalaya University

! !

! !

" "

! !

! !

24

-

Mahamakut Buddhist University Loei Vocational College Loeitech Dansai Industrial And Community Education College

(Source: http://www.loei.go.th/New%2 web%2 Loei/loeireport.html)

- Transportation Car Choice 1: from Bangkok go along the Highway No. 1 through Saraburi Province to Highway No. 21 through Phetchabun Right on Highway No. 203 through the Lom Sak district. Lom Kao district Into Dan Sai district Phu Rua district to Loei province all 536 kilometers. Choice 2: from Bangkok along Highway No. 1 to Saraburi province then turn right. To Pak Chong district then turn right on Highway 201 at Sikhio district, Dan Khun Thot district, Muang district of Chaiyaphum province to Phu Khieo district then turn left onto Highway No. 12 through Chum Phae district. And along the Highway No. 201 in Phu Kradueng District.Wung Saphung District. To reach the Loei province total 540 kilometers.

Bus Buses from Bangkok bus out of transport station northeast or Mochit 2 many companies service. Transportation Company Limited bus service route Bangkok ± Loei everyday and regular bus and air conditioning bus. Train We can travel by train from the railway station. Come down in Udon Thani. Then take the bus from Udon Thani to Loei province.

Airplane Nok Air and Air Andaman Bangkok has flights airline from Bangkok to Loei. Thai Airways International Public Company Limited has flights from Bangkok to Udon Thani 3 flights per day and car to Loei province.

#

#

25

(Source: http://www.mettadham.ca/travel%2 to%2 loei.htm)

2.3 Economic analysis Loei has many beautiful tourist destinations. A place where important Ecotourism is widely known.Popular with tourists and travelers to experience the atmosphere in winter, high atop the mountain. Winter flowering variety such as Royal Park Phu Rua Kradueng rock rapids beauty curl attractions includes historical museums Ghost Dance. Phra That Si Song Rak Phra That Luang truth, tradition, favors, games and Ghost Dance.Ban Mai Kao Khan. There is also a significant measure of public popularity to merit such Temple Forest invent insight Wat Si Phon Chai Temple Sutthawas and so on. Having a variety of terrain. Cause different types of tourism include: * Number 90 of the natural attractions. * Number 28 of the archaeological attractions. * Tourism, culture and traditions of the number 38. Tourism Authority of Thailand (TAT) to require all provinces to 1 in 9 cities with the potential of tourism And that looks like this is the charm of the province is ideal for entrepreneurs who are investing in business services category hotels, resorts and restaurants.

y

The number of tourist No. of tourist Income (million bath) Length of stay Cost of per day

Year

2543 2544 2545 2546

614,908 643,213 661,553 724,156

621.96 672.14 713.61 819.98

$

$

2.58 2.61 2.63 2.64

478.53 488.46 497.23 511.75

26

2547 2548 2549 2550 2551 2552

768,854 772,707 870,071 914,837 842,382 705,510

892.52 1,001.69 1,113.22 1,184.52 1,279.28 1,254.20

2.64 2.54 1.24 1.28 1.84 1.29

523.61 612.65 685.32 707.44 764.04 840.44

http://loei.mots.go.th/index.php?lay=show&ac=article&Id=538741649

GDP of Loei come from the tourist becaucse in this province have many festival almost in the year include: 1) Red Cross cotton flowers bloom tamarind sweet city. An annual event of the province during February 1 to 9 at the front of city hall at all. 2) Worship Phra That Si Song Rak. Held at Wat Phra That Si Song Rak. Dan Sai district 13-15, during the lunar month every year, which falls on 6th Day of Vesak. 3) Bun Luang Festival and plays Ghost Dance. Dan Sai district, held on the 8th lunar month, if 2-3 years which has eight twice. After the eight count. 4) Show flowers winter. Held during December 31 to January 2 each year. Page Phu Rua, at that. Plant a winter show. Flowers. 5) End of Buddhist Lent Festival. Period of 5 days before the end of Buddhist Lent period for the area. 6) Work Winter Saphung District.Held in December. Which is the province it is cold at the function that the District Saphung. Network (GPP) at current prices the annual production value of 33,942 million. Tourism and culture are a part of one of the resort, we have sales of more room. Because the statistics collected by tourists, Tourism and Sport Loei Province, shows that if our business to continue in the province it is a good idea especially because of tourism and a growing number of tourists. Continuing a tradition, and also in the provinces where it was held throughout the year, making it attractive to visitors and tourists to stay absolutely. The Continues to attract visitors into the area, lots of addition of a resort, we have further encourage tourists to enjoy the beauty of nature. And want to experience the cold weather arrived, safe and popular tourist n rest more in all provinces the nature of stay night trips. http://www.loei.go.th/Loei_Data/loei_data2552.pdf

27

2.4 Social and Environment - Social structure The social structure of Loei is one big family where most people are Buddhist. The ratio of religious belief is 99.60% Buddhist 0.01% Muslim and 0.35% Christian. This not affects more about decision to resort business. Loeiisthetraditionalsocial structure. Mostinigneous peoplesfrom northeast terncommonpeople.ThaitribetowhichlineButa ThaiLaetrileofLan ChangandLuangPrabang. Likeindigenous peopleofLom Sakdistrict. Phetchabunprovince.Andsome ofthedistrict,farmhouseUthai ThaniProvince. Most peoplehave a habit ofpeacefulDiligenceinthewealthintheirperformance.CommittedtoBuddhismandkings.Culturea ndtraditionsastheir ownsuchastheWest, which favorsthePhi Ta Khonprocession.

Social structure analysis The social structure of Loei is one big family where most people are Buddhist. The ratio of religious belief is 99.60% Buddhist 0.01% Muslim and 0.35% Christian. This not affects more about decision to resort business. Loeiisthetraditionalsocial structure. Mostindigenous peoplesfromnortheastearncommonpeople. Thaitribe towhichlineButa ThaiLuetribeofLan ChangandLuangPrabang.Likeindigenous peopleofLom Sakdistrict. Phetchabunprovince.Andsome ofthedistrict,farmhouseUthai ThaniProvince. Most peoplehave a habit ofpeacefulDiligenceinthewealth intheirperformance.CommittedtoBuddhismandkings.Cultureand traditionsastheir ownsuch astheWest, which favorsthePhi Ta Khonprocession. From the information in the Loei province have big family and close relationship. So, these information have effect for the our resort for sure because the life of people in the province have many fun and happy family for attract the tourist come to the province that is effect for our resort too because these tourists do not have the home stay and some of tourist not have relative in this province or they come from the far, that our resort is one choice of home stay and one alternative of them. Ourresorts have a good relationship like your family because our resort want to give the more satisfy for the customer and first impression. In the our resort, if the tourist come from the provincial or international, they will learn about the traditional and culture of Loei province because the our resort can give them more such as the food and the identity of Loei people which it make them to like and stay in the long time. Our resort use the identity of Loei province for attract the customer to choose stay in resort but

28

theresort still give more because even though we use the identity of Loie but we also have the our identity too. So, the social of Loei is good both of people and culture, these make many tourist want to tour in the province and make our resort have the outcome and profit from them. http://www.loei.go.th/Loei_Data/loei_data2552.pdf - Climate Province I have been influenced Loei province is called winter in the country. Have a minimum temperature of about -1.3 degrees Celsius (2 January 2517) the maximum temperature around 43.5 degrees Celsius (25 April 2517) year-round average temperature is around 26.1 degrees Celsius and the temperature at cold during the months from December to January with the last 12 years, the minimum temperature about 2.7 degrees C (2542), the maximum temperature of about 42.5 C, a Sierra Estate (2541) in October but During the rainy season and summer is quite a problem with the arrival of customers. This is quite affecting decisions to stay or to visit the customer, if it is very hot and store rooms is not supported in the heat by dressing for the season or if the rainy season. Rain it damp weather affects the demand for tourist or a guest of the customer. As a result, we want to choose to eliminate this problem. (http://loei.nso.go.th/nso/project/table/files/loei/S-migra/2552/000/loei_Smigra_2552_000_00000100.xls)

2.5 Situation resort in Thailand Now, the resort in Thailand has increase demand in ever year by the customer want to relax after working in festival holiday or travel season. Thailand Tourism (TAT) has improved the tourism support travel place in Thailand, which increase the economic average in tourism on positive way. In Thailand have a 5 basic province for big travel and very popular specific on 1.Chiang Rai, 2.Chiang Mai, 3. Phetchabun, 4.Nakhon Ratchasima, 5.Nakhon Nayok, 6.Saraburi, and 7.Kanchanaburi, which all of its have the 5 stars of resort ,spa and extreme activity, So In the current economic resort business have more important, all of resort have support by ThailandTourism(TAT) (Source: http://www.kwinte ential.co.uk/article /article/Italy/Italian-Garden-Pond /1296)

%

%

%%

29

-Integrated resort popular in Thailand The Thailand Tourism (TAT) joint in the economics of the tourism to increase the range of travel demand to promote the tourism industry to be an important instrument in tackling the country¶s economic problem, creating jobs for people as well as increasing income for the country. Moreover, promotion should be done to make tourism play a vital role in the development of the quality of life in all regions of Thailand as per the policy of the government. Promote and develop the operation on proactive marketing strategies for increasing the new markets in quality tourists to visit Thailand and specific on vision ³TAT Is an organization that has excelled in marketing tourism and play an important role in driving the Thai economy´ When they want to build the resort in service process, the first important of process is tourism growth, which the average of growth rate in Thailand is very important and specific on Loei province of average growth rate, it can be show the effect economic of resort in tourism process.

-Kao YaiBONANZA Enjoy one of Khao Yai¶s Finest place on a 3000 rai plot og land adjacent to the ASEAN heritage Khao Yai national park. Activity Flying Fox, Horse Riding, Canoe, BB gun, Bow, Bumper Boat, Motocross, Animals Show, Canopy walk, Rappelling, SWING, ATV riders, Rock climbing, Roller ball and Swimming pool.

Spa Thai traditional massage, body massage, foot massage and skin scrub. (Source: www.bonanza-khaoyai.com)

-Kirimaya Resort (Nakorn Ratchasima) Kirimaya gives you the lifestyle experiences you naturally prefer. Stargaze, watch wildlife up close, traverse nature trails or relish the challenge of a Jack Nicklaus golf

30

course. Discover new culinary adventures with a vineyard tour. Enhance your wellnes at the s Spa, seek mental quietude through our Asian therapies or simply laze by the pool. Golf, Our exclusive 18-hole championship golf course ± designed by Jack Nicklaus ± is set within natural surroundings with panoramic views of Khao Yai¶s lush greener and y mountains. The course ranges from 4,875 yards (ladies) to an incredible 7,115 yards (tournament) and with its single-track layout, golfers feel as if they are the only ones on the entire course for memorable golf experience. SPA, whether your desire is therapeutic, to beautify or just relax, our massage services and body & beauty treatments will make a difference to your health and overall sense of well being.

(Source: www.kirimaya.com)

-Sida Resort & Hotel (Nakhon Natok) Various elegant styles of room and cottages lining along the bank of stream origination from the Nang Rong Waterfall in the refreshing embrace of mountains, evergreen forests, rock gardens, bird park and orchards. Sida Resort has mini golf course, larges swimming pool, Thai massage, sauna, health garden, snooker takes, karaoke room, etc. include trip in Kao Yai Nation Park, rafting and kayak along the Nang Rong Waterfall and riding mountains bike for enjoy.

(Source: www.sida-resort.com)

31

- The Spa Resort in Chaing Mai The Spa Resort Chiang Mai, our flagship location, is spread over 80,000 sq. meters of spectacular gently sloped hillside property. A veritable feast for the eyes ± magical mango groves, lush rice paddies, exotic garden landscaping and the Spa¶s own organicfarm. The majestic architecture is inspired by the northern Thai Lanna style rooflines. The Spa Resort has Spa therapies there are Thai Massage Oil Massage, Classical Thai Massage, Back, Neck, Shoulder & Stomach Massage, Ampuka, Reflexology, The works, Hand & Arm Massage, Aloe vera body wrap, Also have Yoga, Pilates, Qi Gong, Thi Cho, Running, Swimming, Tennis, Outdoor Training, Power Plate & Turbo Sonic, Meditation & deep relaxation, Meditation, Walking Meditation, Meditation Retreats, Reiki, and And Our Organic Farm.

(Source: www.thesparesorts.net)

- Xenhideaway Resort Kanchanaburi Service Dining with breathtaking views overlooking the Kwai Yai River, Services & Facilities. There are 2 large swimming pools, 5 private swimming pools, Hi-speed wireless internet, Babysitting (upon request), Banqueting, Meeting rooms, Camp fires, Riverside walking trail, ATV and bicycle riding, Bamboo rafting, Various other outdoor activities, Meeting rooms With five meeting rooms and professional support and service, you can assure to meet your expectation. The meeting rooms, featuring state-of-the-art audio-visual equipment, can accommodate up to 150 guests. (Source:www.xenhideawayresortkanchanaburi .com)

32

2.6 Situation of Tourism in Thailand - Historic of tourism of Thailand. Domestic and International statistic of Thailand International Tourist Year Number Change Length /person/day Change Million of Stay (Million) (%) 1998 7.76 1999 8.58 2000 9.51 2001 10.06 2002 10.80 2003 10.00 2004 11.65 2005 11.52 2006 13.82 2007 14.46 + 7.53 (Days) 8.40 (Baht) 3,712.93 3,704.54 3,861.19 3,748.00 3,753.74 3,774.50 4,057.85 3,890.13 4,048.22 4,120.95/P (%) + 1.12 - 0.23 + 4.23 - 2.93 + 0.15 + 0.55 + 7.51 - 4.13 + 4.06 + 1.80 (Baht) (%) Change Average Average Expenditure Revenue

242,177 + 9.70 253,018 285,272 299,047 323,484 309,269 384,360 367,380 482,319 547,782 /P + 4.48 + 12.75 + 4.83 + 8.17 - 4.39 + 24.28 - 4.42 + 31.29 + 13.57

+ 10.50 7.96 + 10.82 7.77 + 5.82 + 7.33 - 7.36 7.93 7.98 8.19

+ 16.46 8.13 - 1.51 8.20

+ 20.01 8.62 + 4.65 9.19/P

(Source: http://www2.tat.or.th/ tat/web/ tatic index.php)

This show the statistic International tourism, when foreign visit in Thailand about around the province and support by Thailand Tourism (TAT) in year 1998-2007 on average total domestic revenue.

'

&

&

33

Domestic Thai Visitor Year Trip Change Length /person/day Change Million of Stay (Million) (%) 1998 51.68 1999 53.62 2000 54.74 2001 58.62 2002 61.82 2003 69.36 2004 74.80 2005 79.53 2006 81.49 2007 83.23 - 0.72 + 3.02 + 2.08 + 7.09 + 5.45 (Days) 2.37 2.43 2.48 2.51 2.55 (Baht) 1,512.70 1,523.55 1,717.77 1,702.70 1,689.52 1,824.38 1,852.33 1,768.87 1,795.09 1,767.35 (%) + 3.19 + 2.29 (Baht) (%) Change Average Average Expenditure Revenue

187,897.82 + 4.16 203,179.00 + 7.42 + 3.61 + 6.28 + 5.19 + 23.22 + 9.39 + 5.51 + 9.13 + 4.15

+ 12.75 210,516.15 - 0.88 - 0.77 + 7.98 + 1.53 - 4.51 + 1.48 - 1.55 223,732.14 235,337.15 289,986.81 317,224.62 334,716.79 365,276.28 380,417.10

+ 12.20 2.61 + 7.84 + 6.33 + 2.46 + 2.14 2.60 2.73 2.65 2.63

(Source: http://www2.tat.or.th/ tat/web/ tatic index.php)

This show the statistic Domestic tourism, when people of Thailand visit in Thailand about around the province and support by Thailand Tourism (TAT) in year 1998-2007 on average total domestic revenue.

)

(

(

34

International Tourist Arri als to Thailand By Nationality

Month January February March April May June July August September October November December Total

2008 1,437,686 1,481,458 1,407,649 1,222,253 1,172,310 1,155,004 1,275,557 1,214,678 890,066 1,094,452 1,076,156 1,156,951 14,584,220

2009 (Click)

%

2010 (Click)

%

1,269,978 -11.67 1,138,220 -23.17 1,237,132 -12.11 1,085,293 -11.21 923,918 -21.19 954,772 -17.34 1,094,658 -14.18 1,149,288 -5.38 1,040,538 16.91 1,209,473 10.51 1,361,574 26.52 1,684,997 45.64 14,149,841 -2.98

1,604,179 26.32 1,614,844 41.87 1,439,401 16.35 1,108,209 2.11

804,492 -12.93 943,900 -1.14

1,250,355 14.22 1,251,556 8.90

1,191,755 14.53 1,313,577 1,472,752 1,802,160 8.61 8.17 6.95

(Source: http://secretary.mots.go.th/main.php?filename=graph1)

- Expect Domestic tourism growth Thailand

35

In the recent past, both SARS in early 2003, and the Tsunami of December 2004, had significant effects on the number of international arrivals. Bird flu also emerged at the beginning of 2004 in Thailand and probably with the Tsunami, caused a decreased number of visitors in the 2004-2005 periods. The chart otherwise shows the number of arrivals steadily increasing to more than 14 million in 2008. This may seem a lot, but quite a few countries in Europe (and also China) receive many more visitors. (Source: http://www.thaiweb ite .com/touri m.a p)

y

The number of tourist in Loei No. of tourist Income (million bath) Length of stay Cost of per day

Year

2543 2544 2545 2546 2547 2548 2549 2550 2551 2552

614,908 643,213 661,553 724,156 768,854 772,707 870,071 914,837 842,382 705,510

621.96 672.14 713.61 819.98 892.52 1,001.69 1,113.22 1,184.52 1,279.28 1,254.20

(http://loei.nso.go.th/nso/project/table/files/loei/S-migra/2552/000/loei_Smigra_2552_000_00000100.xls )

0

0

0

0

2.58 2.61 2.63 2.64 2.64 2.54 1.24 1.28 1.84 1.29

478.53 488.46 497.23 511.75 523.61 612.65 685.32 707.44 764.04 840.44

36

-

Internal Tourism in Loei

All of graph can see the average growth rate of Loei province from 1998 -2007, which increase every year and each of year is very perfect of tourism,

(Source: http://www .tat.or.th/stat/web/static_tst.php)

1

37

Travel situation of Loei provinces in 2550 showed that growth in the number of visitors including 5.15 percent for Thai visitors were increased 4.91 percent and the proportion of visitors stay over accrued traveler The nature of travel will be traveling within the same region most Followed by the Central Region. The popular traveling in a group format is intended to family, friends, travel and convention business the most. Is a popular tourist destination Phu Rua National Park and beautiful rock gardens Kradueng Phra That Si Song Rak. Including Bun Luang Festival, Phi Ta Khon, and plays at Dan Sai district of Sci safe together with Loei provinces held during June Continue to receive attention from tourists both Thais and foreigners. For foreign visitors it is found that the growth rate of foreign tourists is the top 3 of the Northeast increased by 23.07 per cent of tourists that stay open from France Laos and the United Kingdom has the highest proportion, and therate of increase of all groups. However, the increases in tourists only stay open. The expanded to 45.73 percent with an average 2.04 days, and stay on traveler popularity-9.86 percent decrease their own travel arrangements. (Source: http://www .tat.or.th/stat/web/static_tst.php)

- Expect the internal Tourism in Loei province In year 2007 have the number of tourist about 914,837 people, which from the graph it can be increase every year in some province can be both of 2 effects in th number of e tourist ,So if specific graph in the domestic tourist in Loei must be increase every year.

(Source: http://www .tat.or.th/stat/web/static_tst.php)

3

2

38

Year

No. of tourist

Income (million bath)

Length of stay

Cost of per day

2543 2544 2545 2546 2547 2548 2549 2550 2551 2552

614,908 643,213 661,553 724,156 768,854 772,707 870,071 914,837 842,382 705,510

621.96 672.14 713.61 819.98 892.52 1,001.69 1,113.22 1,184.52 1,279.28 1,254.20

2.58 2.61 2.63 2.64 2.64 2.54 1.24 1.28 1.84 1.29

478.53 488.46 497.23 511.75 523.61 612.65 685.32 707.44 764.04 840.44

migra 2 2

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- E pectation of Income and Number of tourism 2007 Number tourism Income (million bath) 914,837 1,184.50 2012 1,000,000 1,200.00

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55 @@

4 9

7 7 7 4 66 66666 666 55 B B B 9 AA AAAAA AAA @@ 9 9 8

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2.7 Competition in Thailand - Palio Khao Yai The first of competition in Thailand is very important because it is the inspired to create the absolute resort and walk street.

PALIO KHAO YAIConsists of small shops. The Cute walking-style is Italian, In addition to unique structures beautiful. The project to only have the garden at the front row of Thailand is that you power composer whose works depict the architecture. And the interior is much like your house WTO Ambassador in Geneva, Switzerland. Sukhothai Palace gardens, River Forest home and responsibility to invent such as Tong Ut gardens surrounding the building to store the project more beautiful. Project Description Architectural Group 1 and 2 storey buildings located on Thanarat 17 km adjacent to Juldis Khao Yai Resort & Spa in a variety of activities such as shops, banks, restaurant Fusion Italian, restaurant, coffee selection, then, Home Decoration, wine shop, organic vegetable bad, jewelry stores, Apparel, gift shop, food court selection that really delicious and all visitors to the area of 7 rai. In addition to shops and stores. There are zones that will be generated for a room Boutique Hotel service in a Bed & Breakfast (which will be available soon) and a parking lot that can accommodate a car over three hundred cars. (Source: http://www.palio-khaoyai.com/ page=profile)

- La Toscana Resort PhaPok Village, a small village that has beautiful landscape and rich artistic legacy which is similar to Tuscany, a small town in Italy, the concept of our resort. We redesigned some of outstanding characteristics of Tuscany style for the exterior. For interior, we aimed for country Italian style which focuses on bathroom usage area and classic style bathtub. Each house is differently designed and made of handmade bricks and roof tiles that we made them ourselves here at La Toscana Resort. Including all the decorations and most of the furniture are made by our skilled and talented local villagers whom you cannot find it anywhere else.

C

40

La Toscana is the place where you will enjoy beautiful scenery of the green mountains, or mountains covered with white fog blanket, and morning mist that comes visit every rainy and winter season. Barbeque party with friends or candle light dinner under st rry a sky with someone special for memorable time also can be arranged on your courtyard garden or on your private rooftop. Each villa offers you either a classic European style bathtub or big rounded tub either indoor or outdoor for you to set out your own getaway and enjoy yourself with different atmosphere of peaceful Tuscany country style. Watching sunset on the hill of your front yard, be surrounded by cool mist in the morning of spring and winter, the priceless experience for you to share with yourlove ones at La Toscana. (Source: http://www.latoscana-resort.com/en)

-Villa Maroc Moroccan culture is one of the most exotic in the world and has provided design inspiration for centuries. Villa Maroc Pranburi is the first resort to bring this luxurious décor to the coast of Thailand, offering a truly unique experience. The marriage of Thailand's balmy weather and idyllic beaches with the luxury of the Maghreb has enabled us to pick the best elements from each culture to create a truly stunning resort. Villa Maroc is the first luxury resort in the area so our guests can enjoy a natural landscape and unspoiled surroundings.

41

Far enough from the bustling resort town of Hua Hin to make it seem remote yet close enough to all major infrastructure to ensure that getting here is a breeze, Villa Maroc sits on a 153-metre stretch of coastline on Pranburi Beach. The buildings have all been created in the dramatic Moroccan style with dazzling colours and attention to detail. The resort is equipped with all the facilities to ensure that your stay is a pleasant one, including the fitness room to keep in shape, a well stocked library, fantastic dining options and our sensuous spa and very luxurious in which to wind down. You may never want to leave.

(Source: http://www.villamarocresort.com/default-en.html)

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2.8 Competition in Loei 2.8.1PhuNaCome ResortAward your life with the unique experience of comfortably staying beyond our refined luxury Northeastern (Isan) style boutique resort. Located in the midst of the sparkling 360 degree natural Mountain View of the cool and unspoiled Dansai valley, Phunacome Resort is surely the peaceful place for your getaway break and relaxation in the midst of a cool wind while you stay in Northeastern of Thailand. Once in your lifetime, staying at Phunacome Boutique Resort is a simply unforgettable experience. (Source: http://www.phunacomeresort.com/)

2.8.2 Rungyen Resort is situated a comfortable 6 hours drive from Bangkok. It's mountain location, cool climate and the scenic beauty of the surrounding countryside. Discover a range of dinning at Saranjit Restaurant serves all Thai food using fresh vegetable from our Hydroponics and local farm. Enjoy with Chateau de Loei white or red wines Thai's first premium wine, both indoor & outdoor seating offer spectacular views of the sunset and over the surrounding countryside. (Source: http://www.rungyenresort.com/eng/about_us.htm l)

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2.8.3 Aga Ka Lin Garden is built on fallow farm by composer Aumnat Keetpanna descriptive power designer, architect and author of the famous garden. This garden is a garden ornamental style garden in the UK, which collected a variety of ways such as color orange garden, white garden, garden maze, and more together. Divided by the proportion of total farm area 30 is entirely hidden in the area along the Mekong River and approximately 10 rai along the water as a male field crops such as corn, eggplant, tobacco and various vegetablecrops are seasonal garden. Is another major tourist attraction. AgaKaLin was created to as a private holiday. House here has many styles.Each has a different personality. Lao Song from house to Villa a Ska Metal Company, and with an unlimited area. Every accommodation has a private garden in addition to building the tower and still has to write a large hall. Used as places of entertainment, dining and shows from time to time. The Ka Lin perfect for those wanting to relax find true peace. Even so, it also has attractions that could be as excursions to waterfalls, Than Thong, Wat Hin Mak Peng, Nong Khai, Tha His Majesty, King Phu, Phu Rua National Park, or simply explore the countryside on the road along the Mekong (Source: http://www.agalin.com/)

2.9 Vision of our organi ation Our company wanted tourists when arrive our resort, the first feel tourists will be excited and impressed in Thailand has to see the city like Venice, good looking, luxury, comfortable, many style room for tourists to choose Accommodation suitable product, whethersouvenir, eat or convenience store that sold not expensive. Our resort is also unique because in Thailand who do not have anyone to do this. And our resort good service employees who have knowledge and experience in ser ice. Upon returning to the resort, we v will feel happy and want to return.

³Living as Venezia, Living with Us´

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2.10 Mission Our company, see that Thai people prefer to travel abroad to sightseeing the beautiful natural, building beautiful and luxury good. Our organization decide to build resort style Venice to attract the people of Thailand trip in Thailand and attract foreigners interested in travel in Thailand and Loei province will make it more tourists and Thai people also increases with income countries increase too. Eventually our resort has all amenities because the resort is a small town, the resort will be able to create both a happy and exciting impression for tourists.

2.11 Strategy They are 3 level of strategy of organization which is - Corporate level According to the status of our organization that are the new one in the market,and the vision of company ³Resort style Venice´ so Meravigliosa need to concentrate more about the market. Trust, our organization use coordinate with Phu Rua that effort to increase the market share and increase tourists. We focus on market penetration strategy for seeking to increase market shareby attempting tour work fair at Queen Sirikit National Convention Center activity. Particularly Meravigliosa create building style Venice and cost appropriate with style that you choose. Meravigliosa has variety ofpurchasing to customer, and communication mix, sale promotion.

- Business Strategy For Meravigliosa resort, we designed to be a resort and attractions simulating in Venezia, Italy. Meravigliosa aims this thing can be a differentiation strategy of our resort because the resorts in Phu Rua, Loei province or Loei province not have any model that same like Meravigliosa resort

- Function level Meravigliosais a big resort as well as has many departments within our resortsuch as finance department, purchasing department, marketing department, accounting department, HR department and convenience already. So controlling within resort have to high responsibility. Our resort has policy by manager will call line manager of each department to conservation every week to inform work of each week about what work of each department

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do with in week for each depart will get and allocate time for to do next activities of each department continue.

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Chapter 3 Market Feasibility Study

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3.1 Marketing Analysis

3.1.1SWOT Analysis 3.1.1.1Strengths (S) 1. Loei a landscape beautiful and famous tourist resources of the natural variety of cultures and traditions. 2. The terrain and climate suitable for agricultural, livestock and fisheries director. 3. Is an area adjacent to the border provinces of Laos. 2, Laos (Vientiane Road, China san Buri Road) can challenge trade, investment and tourism between the countries.

3.1.1.2 Weaknesses (W) 1. The invasion of natural resources and environmental design challenge. 2. Lack of easily accessible attractions in some of 3. People still lack knowledge and awareness of care, tourism and environmental resources. 4. Production and post-harvest processing of agricultural products, chemicals than necessary. 5. The processing products are not standardized. 6. Lack of marketing management at the process of agricultural production. 7. People lack awareness of their health care. 8. Characteristics of nuclear families, increasing divorce and violence were increasing. Activities of family members are involved, less 9. Some people had no ownership in the housing and the challenge to eat. 10. Children and young people's risk of behavioral and social problems. 11. Workers lack skills and low remuneration of non-agricultural unemployment and migration during the dry season. 12. Most degraded watershed pose a risk to the threat Corporate Contact bugs flood and landslides.

3.1.1.3 Opportunities (O) 1. The government's policy to promote tourism to bring money into the country. 2. Current government policy and the world needs to conserve and restore natural resources and environment. 3. The area adjacent to Laos. Lao 2, door to potential trade, investment and tourism with neighboring countries. 4. The nature tourism. Regularly whip the world to attention.

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3.1.1.4 Threats (T) 1. Is an area with numerous natural disasters each year. Challenge due to the pattern of natural resources such as flood As well as current problems in the Mekong River and riverbank erosion at all. The area of the province each year are lost in volume. 2. The volatility and uncertainty of the price of agricultural products. 3. A competitive agricultural products from foreign countries such as China.

3.1.2 PEST Analysis

3.1.2.1 Political Politics affects us directly here because of tourism. This is a multi-core businesses to come back throughout the country. And when political turmoil like the last 2 years ago, it would affect people in the country and abroad in the country is not out to visit. Foreigners do not come to see in Thailand If our politics is still in this. It will negatively vastly People in our country is not going out. Foreigners, he will see that our country is not peaceful. Did not dare to come to see in Thailand and did not dare invest in Thailand. But on the other hand. After them came the events. The government was trying to restore the tourism clearly. Such as measures for investment promotion. And promote tourism. To restore to come back to see the same.The data clearly show that Tourists to visit more

International income year International tourist Rate of change(%) ( ) Rate of change (%) GDP (%)

2546

10.8

7.36

309,269

-4.39

5.23

2547

11.65

7.87

384,360

24.28

5.92

2548

11.52

-1.12

367,380

-4.42

5.18

49

2549

13.82

19.97

482,319

31.29

6.16

2550

14.50

4.92

547,500

13.51

6.53

2551e

15.70

8.27

602,000

9.95

7.14

http://www.tourism.go.th/2010/th/board/view.php?id=120

3.1.2.2 Economic Loei has many beautiful tourist destinations. A place where important Ecotourism is widely known.Popular with tourists and travelers to experience the atmosphere in winter, high atop the mountain. Winter flowering variety such as Royal Park PhuRuaKradueng rock rapids beauty curl attractions include historical museums Ghost Dance. Phra That Si Song RakPhra That Luang truth, tradition, favors, games and Ghost Dance.Ban Mai Kao Khan.There is also a significant measure of public popularity to merit such Temple Forest invent insight Wat Si Phon Chai Temple Sutthawas and so on. Having a variety of terrain. Cause different types of tourism include: * Number 90 of the natural attractions. * Number 28 of the archaeological attractions. * Tourism, culture and traditions of the number 38. Tourism Authority of Thailand (TAT) to require all provinces to 1 in 9 cities with the potential of tourism And that looks like this is the charm of the province is ideal for entrepreneurs who are investing in business services category hotels, resorts and restaurants. http://loei.mots.go.th/index.php?lay=show&ac=article&Id=538741649

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y

The number of tourist No. of tourist Income (million bath) Length of stay Cost of per day

Year

2543 2544 2545 2546 2547 2548 2549 2550 2551 2552

614,908 643,213 661,553 724,156 768,854 772,707 870,071 914,837 842,382 705,510

621.96 672.14 713.61 819.98 892.52 1,001.69 1,113.22 1,184.52 1,279.28 1,254.20

2.58 2.61 2.63 2.64 2.64 2.54 1.24 1.28 1.84 1.29

478.53 488.46 497.23 511.75 523.61 612.65 685.32 707.44 764.04 840.44

http://loei.mots.go.th/index.php?lay=show&ac=article&Id=538741649

GDP of Loei come from the tourist becaucse in this province have many festival almost in the year include: 1) Red Cross cotton flowers bloom tamarind sweet city. An annual event of the province during February 1 to 9 at the front of city hall at all. 2) Worship Phra That Si Song Rak. Held at WatPhra That Si Song Rak. Dan Sai district 13-15, during the lunar month every year, which falls on 6th Day of Vesak. 3) Bun Luang Festival and plays Ghost Dance. Dan Sai district, held on the 8th lunar month, if 2-3 years which has eight twice. After the eight count. 4) Show flowers winter. Held during December 31 to January 2 each year. Page PhuRua, at that. Plant a winter show. Flowers. 5) End of Buddhist Lent Festival. Period of 5 days before the end of Buddhist Lent period for the area. 6) Work Winter SaphungDistrict.Held in December. Which is the province it is cold at the function that the District Saphung. Network (GPP) at current prices the annual production value of 33,942 million. http://loei.mots.go.th/index.php?lay=show&ac=article&Id=538741649

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3.1.2.3 Social and Environment Analysis

3.1.2.3.1 Social structure The social structure of Loei is one big family where most people are Buddhist. The ratio of religious belief is 99.60% Buddhist 0.01% Muslim and 0.35% Christian. This not affects more about decision to resort business. Loeiisthetraditionalsocial structure.Mostindigenous peoplesfromnortheasterncommonpeople.ThaitribetowhichlineBeta ThaiLaetrileofLANChangandLungPrabang.Likeindigenous peopleofLomSakdistrict.Phetchabunprovince.Andsome ofthe district.FarmhouseUthaiThaniProvince. most peoplehave a habit ofpeacefulDiligenceinthewealthintheirperformance.CommittedtoBuddhismandkings.Culturea ndtraditionsastheir ownsuch astheWest, which favorsthePhi Ta Khonprocession. From the information in the Loei province have big family and close relationship. So, these information have effect for the our resort for sure because the life of people in the province have many fun and happy family for attract the tourist come to the province that is effect for our resort too because these tourists do not have the home stay and some of tourist not have relative in this province or they come from the far, that our resort is one choice of home stay and one alternative of them. The our resort have a good relationship like your family because our resort want to give the more satisfy for the customer and first impression. In the our resort, if the tourist come from the provincial or international, they will learn about the traditional and culture of Loei province because the our resort can give them more such as the food and the identity of Loei people which it make them to like and stay in the long time. The our resort use the identity of Loei province for attract the customer to choose stay in resort but the our resort still give more because even though we use the identity of Loie but we also have the our identity too. So, the social of Loei is good both of people and culture, these make many tourist want to tour in the province and make the our resort have the outcome and profit from them. http://www.loei.go.th/Loei_Data/loei_data2552.pdf

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3.1.2.4 Technology Technology today is very important. Because the more high-tech or more modern and of a strange features. These are able to attract people as well. Thus, we see a resort to this point. We therefore thought to be a resort. Within the resort are shopping in quaint this is a very modern building we built out along a death in Venice. In Thailand now. And the resort has a boat Canberra locations run around the pie shop. All of this design. Simulation comes from all the death in Venice. In Thailand, the modern novel has not received the attention of more tourists.

3.2Competition Analysis 3.2.1 Competitor Analysis Competitor Information According to the surveying by networking and interviewing the resort in Thailand specific on the resort, when they have the same of function of all or some function such as spa, walking street, activity. And the next which prepare is the resort competitive specific on mountain on waterfall resort. It can be divide 2 part of competitive.

3.2.1.1 The same all of function

PALIO KHAO YAIConsists of small shops. The Cute walking-style is Italian, In addition to unique structures beautiful. The project to only have the garden at the front row of Thailand is that you power composer whose works depict the architecture. And the interior is much like your house WTO Ambassador in Geneva, Switzerland. Sukhothai Palace gardens, River Forest home and responsibility to invent such as Tong Ut gardens surrounding the building to store the project more beautiful. Project Description Architectural Group 1 and 2 storey buildings located on Thanarat 17 km adjacent to JuldisKhaoYai Resort & Spa in a variety of activities such as shops, banks, restaurant Fusion Italian, restaurant, coffee selection, then, Home Decoration, wine shop, organic vegetable bad, jewelry stores, Apparel, gift shop, food court selection that really delicious and all visitors to the area of 7 rai. In addition to shops and stores. There are zones that will be generated for a room Boutique Hotel service in a Bed & Breakfast (which will be available soon) and a parking lot that can accommodate a car over three hundred cars.

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-

Product or service is the new generation of resort have the work street shopping center, which high quality of traveling and look for in trend about new resort from foreign country

-

Price is higher than other but have the other for discount for create the c ustomer Place the KHAO YAI has a highest mountain in the center of Thailand, it make to the high quality and number of tourism to visit.

-

Promotion has the many of event or celebration in resort and promote each off all chanal of advertising

3.2.1.2 Competitor same some of function

3.2.1.2.1 La Toscana Resort PhaPok Village, a small village that has beautiful landscape and rich artistic legacy which is similar to Tuscany, a small town in Italy, the concept of our resort. We redesigned some of outstanding characteristics of Tuscany style for the exterior. For interior, we aimed for country Italian style which focuses on bathroom usage area and classic style bathtub. Each house is differently designed and made of handmade bricks and roof tiles that we made them ourselves here at La Toscana Resort. Including all the decorations and most of the furniture are made by our skilled and talented local villagers whom you cannot find it anywhere else.

La Toscana is the place where you will enjoy beautiful scenery of th green e mountains, or mountains covered with white fog blanket, and morning mist that comes visit every rainy and winter season. Barbeque party with friends or candle light dinner under starry sky with someone special for memorable time also can be arrange on your courtyard garden d or on your private rooftop.

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Each villa offers you either a classic European style bathtub or big rounded tub either indoor or outdoor for you to set out your own getaway and enjoy yourself with different atmosphere of peaceful Tuscany country style. Watching sunset on the hill of your front yard, be surrounded by cool mist in the morning of spring and winter, the priceless experience for you to share with your love ones at La Toscana.

3.2.1.2.2 Villa Maroc Moroccan culture is one of the most exotic in the world and has provided design inspiration for centuries. Villa MarocPranburi is the first resort to bring this luxurious décor to the coast of Thailand, offering a truly unique experience. The marriage of Thailand's balmy weather and idyllic beaches with the luxury of the Maghreb has enabled us to pick the best elements from each culture to create a truly stunning resort. Villa Maroc is the first luxury resort in the area so our guests can enjoy a natural landscape and unspoiled surroundings.

Far enough from the bustling resort town of HuaHin to make it seem remote yet close enough to all major infrastructure to ensure that getting here is a breeze, Villa Maroc sits on a 153-metre stretch of coastline on Pranburi Beach. The buildings have all been created in the dramatic Moroccan style with dazzling colours and attention to detail. The resort is equipped with all the facilities to ensure that your stay is a pleasant one, including the fitness room to keep in shape, a wel stocked library, fantastic dining options l and our sensuous spa and very luxurious in which to wind down. You may never want to leave.

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3.2.2 Competitor Analysis Meravigliosafocus model for competitive on the beginning to create the resort business is ³PALIO KHAO YAI´ in SaraBuri in term of same all function. And we select the´ La Toscana Resort and Villa Maroc´ in term of same of function. In Thailand has hotel and resort more than 2,500 unit for submit in website, All of Thailand in the area of geography plateau zone has many of resort more than 1,000 resort and the high quality absolute resort more than 100 resort, which mostly the resort has been resort, spa and activity, that common in today. We use the SWOT strategy to analysis of the competitive analysis.

3.2.2.1 PALIO KHAO YAI RESORT 4P Product or service is the new generation of resort have the work street shopping center, which high quality of traveling and look for in trend about new resort from foreign country Price is higher than other but have the other for discount for create the customer Place the KHAO YAI has a highest mountain in the center of Thailand, it make to the high quality and number of tourism to visit. Promotion has the many of event or celebration in resort and promote each off all channel of advertising SWOT Strength of PALIO KHAO YAI RESORT are the atmosphere of Italy among the forest of KHAO YAI and the Walk Street, which is number one in Thailand. Include the small store, which this is the small city of shopping everything is very comfortable. PALIO KHAO YAI RESORT is the area on Saraburi near the capital, so the people can to comfort transport to travel.

-

Weakne e from this our group visit to palio in the summer is very hot because in the palio have a small plant but in the Walk Street is make by cement, which out of cooling, so it can¶t travel to fine in summer season.

E EE

D

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3.2.2.2 La Toscana Resort. 4P Product or service is the new generation of resort have the work to Italy style which high quality of traveling and look for in trend about new resort from foreign country and good view same among the Holland Price is higher than other but have the other for discount for create the customer in term of high season and low season Place this resort in Suanpong, Rachaburi , which very boom in Thailand about resort and travel season since 2009 Promotion has the many of event or celebration in resort and promote each off all chanal of advertising in this time has the service of love´´ trip photo of married for free´ SWOT Strength of La Toscana Resort is the resort in Italy style among the nature field and the rest is make by stone, which very strength in long time and cooling inside the rest La Toscana resort is the area on Rachaburi near the capital, so the people can comfort transport to travel. And the most important is the La Toscana Resort is biggest in Rachaburi province Weakne e of La Toscana Resort is used the many of area because this resort specific on the field same foreign country, which if stay rest in this resort you can see the view of 360° so use the high cost to maintain the field place every day.

3.2.2.3 Villa Maroc Resort 4P Product or Service aspired by the distinctive architecture of Morocco style, combines Thai beach side living and warm hospitality with luxurious furnishings from North Africa. Villa Maroc luxury resort hotel Pranburi is a unique addition to Southeast Asia's accommodation scene Price very high of price but specific on service and viewer lowest price is 6500 but highest is 27800

G GG

F

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-

Place resort town of HuaHin to make it seem remote yet close enough to all major infrastructure to ensure that getting here is a breeze, Villa Maroc sits on a 153-metre stretch of coastline on Pranburi Beach, area in which the resort is situated, has avoided the massive building

SWOT -

Promotion has some event for support the consumer

Strength of Villa Maroc Resort are the difference design in other two resorts specific on Morocco styles. This resort is the absolute service of resort include Spa, sauna, rest room many styles for serves the consumer, this is everything in resort near the sea.

-

Weakne e of Villa Maroc Resort is the very high price of rest room, because specific in the rich person and if compare in the area of place, the high season of Villa Maroc Resort is summer but in other season is little visitor for travel

I II

H

58

3.2.3 Consumer Analysis We emphasized on is the customers in Loei, all of them Loei has the basic travel support in economics of province to pull the visitor, which Loei has the area easy to visit Laos, that is the most important point to increase the tourism or visitor and support the traveling by the resort for specific the customer, which traveling must specific the 2 main include the main and secondary group. The consumer require difference thing in traveling include the mew experience of traveling, relaxing, shopping and other Becausetheconsumers needs has many require and many thing, we will support about the resort and hotel and service among the travelingby divide 2 group have main target group we focus on the comsumer that come to stay in to our resort.and divide 3 style of room, which have Cabana Room price will start at 4,500 Bath for support the customer that have income more than 20,000 Bath, SecondSuites Room price will start at 3,500 Bath for support the customers that have income around 12,000 to 20,000 Bath. And third Superior Room price will start at 2,200 Bath for support the customers that have income around 8,000 to 12,000 Bath. And customer in secondary target group is traveling that only come to visit not stay.

3.2.4 Competitive Analysis Meravigliosafocus model for competitive on the beginning to create the resort business is ³PALIO KHAO YAI´ in SaraBuri. In Thailand has hotel and resort more than 2,500 unit for submit in website, All of Thailand in the area of geography plateau zone has many of resort more than 1,000 resort and the high quality absolute resort more than 100 resort, which mostly the resort has been resort ,spa and activity, that common in today.

HOTELS AND GUEST HOUSES B SIZE OF ESTABLISHMENT AND REGION

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(Source : http://service.nso.go.th/nso/nso_center/project/table/files/S -hotel/ 55 /000/00_Shotel_ 550_000_000000_00 00.xls) According the schedule to divided in 3 types in number Hotels and guest house, which include the first one less than 60 rooms have 1,669 units or 65.4% in place and 42,059 rooms or 22.8%., the second one is 60-149 rooms have 543 units or 21.3% in place and 49,851 rooms or 27.1% and the last one is 150 room or more have 338 units or 13.3% in place and 92,337 rooms or 50.1%.

HOTELS AND GUEST HOUSES B ESTABLISHMENT

T PE OF FACILIT

PROVIDED, SIZE OF

hotel_ 550_000_000000_0 500.xls)

According the schedule we will specific in healthy center and swimmingpool in the 3 type¶s number of rooms. According our business in service the comfortable and relaxing in the business resort, which require get customer to know and feel good for ready come back to our service support in Loei province and next to whole kingdom and around the country. In the competition on some group according from survey can see the main of competitor includePALIO KHAO YAI, La Toscana Resort,VillaMaroc, (detail on chapter 2) have a shame some point are 1. The shopping center in resort and walk street in term of PALIO KHAO YAI, which this is the new distribution for pull the customer and create the quality of Customer retention in long time. 2. The atmosphere of foreign country this is the next point to pull the consumer. The next competitor is competitor in Loei province include PhuNaCome Resort, Rungyen, Aga Ka Lin Garden (detail on chapter 2), which in this has some of function to service to consumer such as spa. However our resort is medium size, which invests lower than big size resort in term of resource and investment. In term of competitors in Palio has the high of investment, but our resort is the one in Loei , so this resort has the increase the servi e and c

S

(Source

http://service.nso.go.th/nso/nso_center/project/table/files/S -hotel/ 55 /000/00_S-

Q

P R

Q

S

P R

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pull the many consumer and choose our business to high quality service more than competitors.

3.3STP Analysis

3.3.1 Market Segmentation Demographic Segmentation Meravigliosa resort mention about salary of population on demographic segmentation, we focus on people who have income rate at 10,000 to 15,000 Bath, 15,000 to 30,000 Bath and more than 45,000 Bath without concentrate the gender or age. Because we want to have the customer that have demand for buy our service. So, we will focus on salary of population.

3.3.2 Target The target groups of Meravigliosa resort have two group of target; main target and secondary target. 1.Main target group In main target group we focus on the comsumer that come to stay in to our resort. Because this group will make many money to our resort. These are room target; - Cabana Room price will start at 3,100 Bath for support the customer that have income more than 45,000 Bath - Suites Room price will start at 2,500 Bath for support the customers that have income around 15,000 to 30,000 Bath. - Standard Room price will start at 1,700 Bath for support the customers that have income around 10,000 to 15,000 Bath. 2. Secondary target group The customer in secondary target group is traveling that only come to visit not stay.

3.3.3 Positioning ³Living as Venezia, Living with us´ this is slogan of our resort, the Meravigliosa resort stay on the place among the forest in Loei Province, new feeling of travle in every season f Loei whether summer season we have cooling by component garden and water in canal, or high season of Loei in winter season, every season can travel in Meravigliosa resort, rich flavor of Venezia in special of walking street as you walk in Venezia and increase the atmosphere by Gondola or the famous of boat in Veneziafor cruise service willtakeyouto

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thecanal. AsyoutravelinVenezia, which you can cruise the Gondola ship around the resort and service for longtime relax by accommodation from resort in the restroom inItaly style.

Function

Villa Macro

Meravigilosa

Palio

La Toscana

Price

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3.4Marketing Mi Strategy

The Marketing Mix model (also known as the 4 P¶s). There are Product, Price, Place (distribution), and Promotion. These four P's are the parameters that the marketing manager can control the process about internal and external constraints of the marketing environment. The goal is to make decisions that center the four P's on the customers in the target mark in et order to create perceived value and generate a positive response. Product or Service According to the customer requirement the quality of product or service for supports the customer satisfaction. Meravigliosa will serve the perfect service the free breakfast on local food such as LarbTow,Meangtoon, SomKo Kea, Sour HedPruk, bamboo shoot firer, Larbped but have other breakfast for customer. Service resort will serve the atmosphere among the Venezia city and forest Loei province The Meravigliosa include the 2 main of product or service, that are the absolute Resort among forest and walking street in small Venezia city

3.4.1 Product Strategy 3.4.1.1 Resort The resort is the high quality among the atmosphere walk-street of Venezia, Is a room focused on luxury. Can be seen modeling the atmosphere of the Venezia city Meravigliosa , have 3 class of restroom style.

3.3

Standards or Superior Rooms

Single bed or twin bed, include mini bar, wardrobe, Luggage rack, TV, Desk, and bathtub worm or normal water. If Atmosphere that you look out the window, it make feel as though the Venezia. The Superior Rooms is the room for comfortable to ease the way will to choose.

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1.2 Suites Rooms

Have the 5 base rooms include bed room, living room, bath, kitchen, and dressing arena, we will be present the high quality luxury room for receive the relaxing among Venezia. This room is the high class and many other service for sever to consumer, which specific on kitchen can serve in cooking.

1.3 Cabana Rooms

The special room among the Venezia the room can see the atmosphere of canal and smile to receive the sun in the morning every morning can see the boat in the canal to pass near the window, which is the symbol of Venezia.

3.4.1.2 Walking Street Walking street shopping center is the important of the organization because it is center it can see all of the city of Venezia. The high point is center of walking street have many shop such as which has a coffee shop, includeThe allocation of services and sales of various products such as decorative fashion, Jewelry design work, wine shop, Coffee Shop,

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Pub & Restaurant, Bakery, Beauty Salon, Spa, pharmacy, IT. In this place have the service tour on the boat doe serve the service to consumer.

3.4.2. Price strategy According to the vision ofMeravigliosa focus to be the discount rate for customer, this is the strategy for relationship form consumer and increase the tourist in long year. The discount for competitive other resort for receive the in come in long-time of year Average of Product Meravigliosa (high season) Meravigliosa (lows season) other resort cost(Price) (high season) Standards or Superior Rooms Suites Rooms Cabana Rooms 3,000 2,500 4,366 3,776 2,100 1,700 2,714 2,478 Average of other resort cost(Price) (lows season)

3,800

3,100

-

-

This schedule show about the discount rate between the high season and low season for traveling when high season has many visitors for travel in place must to visit the resort and walk street shopping. It makes the high profit from season, which specific o November n to February. When low season creates the strategy of lower price than high season because in low season has low number of tourism so discount the price for increase the profit for increase in between March to October in the low season of travel.

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Number of room

Discount rate

3 rooms 4 rooms More than 5 rooms
y

3% 4% 5%

Specific on lows season

The lower season have low number of tourism, if think the price lower than high season so if want to create the higher profit, we will create the discount of price on percent depend on the number check in to the resort.

3.4.3 Place strategy The distribution channel for service of comfort check in and see all of information in Meravigliosa resort include first is gallery about the atmosphere of resort such as canal, restroom for service, walking street shopping zone, Gondola Ship, event in celebration and other. The second is service check in the third is information of resort such as map or telephone contact. The first way is Face book of Meravigliosa resort this is no one for see the picture but this is the way to see the comment form customer to develop the resort, this is the one of the way to contact with customer because in Thailand has the people play the face book more than 5 million people and people around the world more than 500 million people. (Source:http://www.pattayadailynew .com/th/2 1 / 8/23/%E %B9%84%E %B8%97%E % B8%A2%E %B9%8 %E %B8%A %E %B9%88%E %B8%99-facebook-

%B8%94%E %B8%B1%E %B8%9A%E %B9%82%E %B8%A %E %B8%81/) The second way is contact with the agent of check in pass in website or promote in website such as (http://www.relaxzy.com), which the people who want to relax by travel in province is much more everyday and the way to promote in comment about relax or resort website, which pay the money pass the agent for the comfort way. The third way is direct call to check the restroom or check in by counter information of lobby, which this way must has been recognize from customer.

U

%E %B8%9 %E %B8%B4%E %B8%94%E %B8%AD%E %B8%B1%E %B8%99%E

U

U

U

U

V

U

U

U

U

UU U

U

U

U

T

V

U

U

U

U

U

U

V

U

U

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The last way is create the Meravigliosa resort and service everything in website include News, letter, history, gallery, shopping directory, event and activity, contact us. From idea depend on http://www.palio-khaoyai.com/

3.4.4. Promotion strategy Those using the strategy that focus on discount for relationship with consumer and increase the consumer awareness and receive feeling of relax before hard working in the future Advertising WebsiteMeravigliosa Resort has website because this way can contact with other people, which more than 500 million around the world using internet and can specific the information all of function in website, comfort for read and simply to contact and check in, involve can register to other website for promote the resort. Event and ActivityMeravigliosa Resort using this way involves support the activity about social, when support the event, the resort logo may stay on the sponsor Sponsor to other website Meravigliosa Resort using by contact with traveling website such as ³http://thai.tourismthailand.org/home/´ for specific on the map of Thailand and promote on traveling. MagazineMeravigliosa Resort using to improve the travelof Loei by Magazine, such as . . . Magazine, Voyage, Tropical

3.4.4.1 Sale price promotion Focus on the discount when consumer require one or more rooms in resort for support the big family for funny in Meravigliosa, which include the tourism in long-times. If prepare more 2 rooms we will have the discount rate on 3%-5%

3.4.4.2 Register promotion Focus on the promotion of register, if register with us, in the new years and anniversary have the gift for return reward to consumer.

3.4.4.3 Event Promotion Focus on the celebration in year because in Thailand have many celebration for specific target customer group. Include

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Wedding event or Valentine have the promotion if you check in restroom more than 2 days, we have service free photo of wedding and free take a photo by professional of camera among Meravigilosa resort New Year event we have the New Year celebration in Italy style for improve the traveling by bonfire in the central square where villagers will congregate into the early morning. If you're near the coast, lake, or river you will hear boats and ships blowing their horns

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Sales Forecast/Profit Estimation Year 1

69

Year2

70

Year 3

71

Year4

72

Year5

73

Year6

74

Year7

75

Year8

76

Year9

77

Year 10

78

3.6 Marketing Expense For the marketing expense of Meravigliosa Resort can separate into 2 group that are expense activities within Meravigliosa Resort and advertising

3.6.1 Expense within Meravigliosa Resort Expense within Meravigliosa Resort is activities expense within Meravigliosa Resort such as sit on the boat or car for rent. Tourists sit in the boat and our boat will tourist go around Meravigliosa Resort, this is activities the tourists very like because tourist will see around Meravigliosa Resort and what is in Meravigliosa Resort. One round about 80,000B

3.6.2 Advertising expense Advertising expense is expense for advertise to communicate with tourists so, this expense will so much because if don¶t have advertise tourists will don¶t know about Meravigliosa Resort so that Meravigliosa Resort is a new resort and have to advertise many ways. 3.6.2.1 Website Meravigliosa Resort has website our resort. Meravigliosa Resort choose this way because this way can see easy and very quickly for tourists must information about our resort then this way can influence with foreign tourist too because this web has English. The way is the best for our resort. Our website link with web thai.touri mthailand.org so the expense about 5000/ month and other web two to three web that about 2000/ month so all of web about 10000/ month.
-

3.6.2.2 Tour Affair Queen Sirikit National Convention Center ± QSNCC is the place show about tour in

Thialand so this tour affair will held every year. Meravigliosa Resort will attach with work because this work will have many people or tourists go to this here. It can be affected Meravigliosa Resort many tourists come to our resort. Meravigliosa Resort use capital to attach this work about 20000/ day this work have 10 days.
-

3.6.2.3 Radio Meravigliosa Resort use radio to distribute about our resort by our resort use FM97.5

Mhz and FM 105.5 Mhz to distribute. Because of our resort use this way, in Bangkok many people listen radio so that in the work place he/she cannot use internet and watch TV so this

W

79

way our company will see this point so our resort use radio is communicating with people in Bangkok. About 20000/month/Chanel 3 months
-

3.6.2.4 Television Meravigliosa Resort uses TV to advertising because this way can show picture about

resort and this way use many budget. But this way can show view within Meravigliosa Resort and can absorb tourist easy. When tourists see view in the television it can be effect tourists want to go this here. This advertising uses the budget about 2 million per month. This very expensive because use long time.
-

3.6.2.5 Leaflet/Paper Meravigliosa Resort use leaflet put in the airport or bus station or the place that

people can walk pass. This way use budget a little bit if compare other way. And this way tourists or people can see the picture in paper too. Our resort use budget for to make paper about 10000B/ month, use 3 month Jan, June, October
-

3.6.2.6 Board Meravigliosa Resort use board to advertise. This way use with in Bangkok only

because in Bangkok use many car and appropriate in this province. So budget to use make a board very expensive because board very big use budget about 2 million/board.

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3.7 Concluding Meravigliosa entry to the Loei market because we know exactly and convince to access the data with this market the in the term of general environment and traveling. From analyzing the general information by using the PES analysis represent that there are many factors that support to be the feasible and sum of average to analysis the economic growth in Loei has increase every year and the tourist to visit Loei has same increase. The main to specific the new style of absolute resort same Meravigliosa is not invest in Loei, so it can be opportunity of invest the project for increase the profit. Form the base of data from the Loei Statistical Office of resort have 3 types in number Hotels and guest house which include the first one less than 60 rooms have 1,669 units or 65.4% in place and 42,059 rooms or 22.8%., the second one is 60-149 rooms have 543 units or 21.3% in place and 49,851 rooms or 27.1% and the last one is 150 room or more have 338 units or 13.3% in place and 92,337 rooms or 50.1%. In the Loei market that Meravigliosa segment market in the income from people include income rate at 10,000 to 30,000 Bath, 30,000 to 45,000 Bath and more than 45,000 Bath without concentrate the gender or age which sum of all has divide the rate of consumer in Cabana Room price will support the customer that have income more than 30,000 Bath, Suites Room price will for support the customers that have income around 30,000 to 45,000 Bath.And Superior Room price will support the customers that have income around 10,000 to 30,000 Bath.Meravigliosa focus on discount rate for pull the customer between high season and low season. And specific on discount rate depend on the number of summit the rooms has a discount rate include 3-5% at all From the expense all of marketing expense includes expense within Meravigliosa Resort and Advertising expense, which include Website, Tour Affair, Radio, Television, Leaflet/Paper, and Board, which sum of expense is 24,080,000.00 in 100% for expense.

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Chapter 4 Technical Feasibility Study

82

4.1 Production and Operations Analysis This chapter to show about the cost of investment, which include the Product or service provider, location and building, the product and service process thought themanagement analysis as well as the overall about cost.

4.1.1 Product and service provider There are provide the service for customer on the Meravigliosa resort, which include the 3main area in the service to serve with customer that are resort zone, Shopping mall zone and camping

4.1.1.1 Resort (restroom) There have 3 types of restroom for serve customer to relax in the long time. 4.1.1.1.1 Standard or superior rooms

Single bed or twin bed, include mini bar, wardrobe, Luggage rack, TV, Desk, and bathtub worm or normal water. If Atmosphere that you look out the window, it make feel as though the Venezia by rooms size 42m2 support 20 rooms. All of room can see the garden style Italy in the center of the Superior Rooms zone, the room for comfortable to ease the way will to choose.

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4.1.1.1.2 Suit Rooms

Have the 5 base rooms include bed room, living room, bath, kitchen, and dressing arena, we will be present the high quality luxury room for receive the relaxing among Venezia by room size 81m2 support 10 rooms. This room is the high class and many other service for sever to consumer, which specific on kitchen can serve in cooking.

4.1.1.1.3 Cabana Room«

The special room among the Venezia the room can see the atmosphere of canal and receive smile the sun in the morning every morning can see the boat in the canal to pass near the window, which is the symbol of Venezia. This room service is 2 floors the first floors have the bed room, living room, bath, and kitchen the second floors include bed room and the area of using approximately 120m2 in the second floor can see all of around the resort.

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4.1.1.1.4 Seminar Room The seminar room builds for service the tour or the business to seminar by the size of using 196m2, comfortable by area near the restaurant and can shopping in shopping mall or relax by the view of resort.

4.1.1.1. Re taurant The restaurant, service the local food and general food but in special service we have the Italy food in some menu, which this restaurant using the material of food in the Loei area, so we guarantee the fresh vegetable and food by the service area size 300m2, it for large and delicious food.

Y

X

85

4.1.1.2 Shopping Mall 4.1.1.2.1 The walking Street Shopping The walking street shopping include the many of shop, which the simply of productis theimplementationmodelof Venice. Attributedtothedesigntoattractcustomersspecificallyto

thepleasantatmosphere and combined withthefeelof Venice. Thatwillenjoyawalkin ashopping mall. This is a shopping mall our resort. A highlight of resort is shopping mall because this area every building build style Venice, around building will water and have boat round shopping mall. This point will receive interesting from many tourists because style of building and have water around. This area is a biggest in our resort

4.1.1.2.2 Service ship

Gondolas The gondola originated in Venice, Italy ± a city on a series of six islands at the edge of the Adriatic Sea. The ³streets´ of Venice are actually waterways for boat traffic, making this city one of the most interesting in the world.

86

Of all the differing watercrafts in Venice, the gondola is the most well-known. It is an ancient row boat, evolving over the last 1,000 years to become the sleek, graceful shape you see today. Its unique, asymmetrical design allows just one oarsman to navigate the narrow Venetian waterways using a single oar. ) (Source: http://www.gondolaromantica.com/gondolas.php

The ship of service

Ship service Detail For 1 person Chater price 200 500

Detail ship 4.1.1.3 Parking

Cost 80,000

The parking for service customer, which service for comfortable by area size 3150m2 support the car about 50 unit and bus about 5 unit by service in and out in 1 was simply to see the point.

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4.2 The Location and Building

4.2.1 Land

Phu Rua district is located on high mountains. Stretching like waves and the nickname "City of the sea mountain. Last winter in Siam Beautiful flowers three seasons, the terrain makes Phu Rua is cold all year round. The winter since December to February is very cold every year. Some years the temperature minus 2 degrees Celsius as a phenomenon, "Mae Kha Ning" air cold to Phu Rua is planting flowers winter such as Christmas Sun Vietnam Pictures Two Mania, etc. In addition to crop planting.All kinds of flowers all years round.Phu Rua space to 880 square kilometers, population about 20,000 people.

The way in site the land area

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This the one viewpoint of the land

National Highways 203 (Source: http://www.teedinphurua.com/detail_teedin_01.php?ID=32&&TypeNews=2)

This land has area in Phu Rur 16 Rai, this land is on the beautiful hill can see the hill around the land in front of the land has Eucalyptus tree. In the areas are big forests and 2 pools in the land some of land is field. This land has the area the national high way 203 about 600 meters, away from the Phu Rua district 2.1 Km and away from Filling station and Ban RungGunnisa resort about 800 meters, it that near the center of traveling. The land can transfer in deeds per Rai 160,000Baht.

`

89

This picture is the map of the land, which our team choosing to build the resort, have area in Phu Rur 16 Rai.We contact to Mr.Tom tel. 08-7374-6321

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4.2.2 Building Feathers and Dimension of Resort

The Meravigliosa resort creates the building in the Italy styles and the areas build about the venezia style. The Meravigliosa resorts have 3 main of the zone include resort zone, walking street zone and parking zone.

91

This all about the Meravigliosa resort include 3 main of the zone include resort zone, walking street zone and parking zone. The resort zone can divide by 3 zone include Standard room zone, Suit room zone and Cabana room zone. The resort has otherbuildings for service include office building, Restaurant, Seminar and the canal, which can move around the resort. Total Meravigliosa resort area is 165m * 146m = 24,090 m2 = 15.05625 Rai

4.2.3Resort zone The resort zone can divide by 3 zone include Sta ndard room zone, Suit room zone and Cabana room zone 4.2.3.1Standart room zone

92

That is the sample room picture but adapt the free between the room same the feather of map, that the smallest and lowest price of the Meravigilosa resort.

The standard room is the first of restroom in our resort, which small smallest and lowest price and most of number to support the consumer that have 20 rooms for service the visitor, the area of standard room has the canal pass the zone for increase the view for relax and goof feeling, these zone have 62m * 48m = 2,976 m 2 = 1.86 Rai include the room 20 rooms, which 1 room has the size is 7m * 6m = 42m2 and the resort increase more

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2 atmosphere service by corridor size 6m * 2m = 12m stay in front of the room and the factor

to show atmosphere is canal wide 16m. this zone support the customer by lowest price.
per room m2 Room corridor total area cost total 42.00 12.00 54.00 6,000.00 324,000.00 per 20 room m2 840.00 240.00 1,080.00 6,000.00 6,480,000.00

According from the commercial building in the http://www.thaiappraisal.org/thai/value/value.php in term of 6,000 baht to 1 m2 4.2.3.2Suit room zone

That is the sample room picture but adapt the plan between the room same the feather of map, that the medium size and medium price of the Meravigilosa resort.

94

95

This room is the second styles room for service visitor that the medium size and medium price, that have 10 rooms for service to customer, service Suite room area per room is 81m2 include kitchen room, bed room, living room, bathroom and the area around the Suit room zone is 39m * 55.5m = 2,164.5 m2 = 1.35 Rai
Cos of building p r room m2 Room Ar p r 10 room m2 81.00 8,500.00 688,500.00 810.00 8,500.00 6,885,000.00

cos /m2 total

According from the commercial building in the http://www.thaiappraisal.org/thai/value/value.php in term of 8,500 baht to 1 m2

b

a

b

cb

a

96

4.2.3.3Cabana Room zone

That is the sample room picture but adapt the plan between the room same the feather of map, that the high class the styles rooms, high price and high service.

97

This room is high class styles room for service visitor that the largest size and that are 2 floors, that have 5 villa for service to customer, service Cabana room area per room is 10m * 6m = 60m2 but it have 2 floors so all of area for service is 120m2 and the area around the Cabana room zone 28m * 46m = 1,288 m2 = 0.81 Rai

98

The first floor include kitchen room, bed room, living room bathroom and ladder for service in the third floor

The second floors include bedroom and bathroom, service more atmosphere by corridor for service.

99

Building cost p r room m2 Room Ar a cost/m2 total p r 5 room m2 60 9,900 594,000.00 300.00 9,900 2,970,000.00

According from the commercial building in the http://www.thaiappraisal.org/thai/value/value.php in term of 9,900 baht to 1 m2

d

d

d

100

4.2.4Seminar Room

The seminar room of our resort build for service to tour or business seminar. Seminar room has 14m * 14m = 196m2 = 0.12 Rai.

Cost of building p r room m2 Room Ar a cost/m2 total

1,800,000.00

According from the commercial building in the http://www.thaiappraisal.org/thai/value/value.php in term of 6,000 baht to 1 m2

e

e

300 6,000

101

4.2.5Restaurant

The restaurant of our resort service for visitor to travel and consumer of check in in restroom, the staff in restaurant service in the seminar room Restaurant area has 15m * 20m = 300 m2 = 0.19 Rai.

Cost of building p r room m2 Room Ar a cost/m2 total

1,176,000.00

According from the commercial building in the http://www.thaiappraisal.org/thai/value/value.php in term of 6,000 baht to 1 m2

f

f

196 6,000

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4.2.6Shopping Mall zone

This is a shopping mall our resort. This is a highlight of resort because this area every building build style Venice, around building will water and have boat round shopping mall. This point will receive interesting from many tourists because style of building and have water around. This area is a biggest in our resort and has shops, in the night time the shopping walking zone service to open the light to all the resort, which this is the one point interes of t
2 the resort. The shopping shop has the area for use by 7m * 12m = 84m per shop and the zone 2 all of shopping area has 57m * 78.5m = 4,474.50 m = 2.8 Rai and the canal pass the center

of shopping walking zone.

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The shopping area has 57m * 78.5m = 4,474.50 m2 = 2.8 Rai and the canal pass the center of shopping walking zone.
å è è

p r room m2 Room Ar a cost/m2 total

According from the commercial building in the http://www.thaiappraisal.org/thai/value/value.php in term of 6,000 baht to 1 m2

g

14 building m2

g

84.00 6,000.00 504,000.00

1,176.00 6,000.00 7,056,000.00

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4.2.7Parking Zone

The parking for service customer, which service for comfortable by area size 3150m2 support the car about 50 unit and bus about 5 unit by service in and out in1 was simply to see the point.

105

This area is parking for customers come to shopping mall or rest in the resort. The area of the parking has 52.5m * 60m = 3,150 m2 = 1.97 Rai that is 2 zone of parking include bus and car the car about 50 unit and bus about 5 unit, that is one way to move the car for the easy process.

4.2.8Canal

The canal is wide 16m include the walking both of 2 way, in one way has 3m and the wide of water is 8m. That can increase the atmosphere to customer.

4.2.9Office Building

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This is the office building for working and support the consumer that size = 12m * 15m = 180m 2 = 0.11 Rai that have the Accountant, Marketing, HRM, Meeting room, toilet for customer, GM, living room, kitchen, toilet for employee and the last one is receptionist.

å

èöâ

p r room m2 ar a cost total

According from the commercial building in the http://www.thaiappraisal.org/thai/value/value.php in term of 6,000 baht to 1 m2

h

h

180.00 6,000.00 1,080,000.00

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4.3 Lay out Our resort will separate 3 zones for customers can easy understand and easy to walk. The first zone is Resort in 3 types of room includes Standard, Suit and Cabana room and 2 other for service are the restaurant and Seminar. Resort (rooms) In the resort can separate 3 zones that is standard, suit and cabana room so, each level of room will different prize and uses different equipment.

4.3.1Standard room
Product Name Price Unit Total

Indy One Price2

13,900

20

278,000

Wood sofa dt92

6,900

20

138,000

Zero Show case

4,500

20

90,000

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Product

Name

Price

Unit

Total

LG 29sf4 BL

3,990

20

79,800

SAMSUNG RA21FASS

5,990

20

119,800

Toshiba Zen

14,500

20

290,000

DN 509 wall lamp

123.20

60

7,392

R-039/32 W lantern

184

40

7,360

109

110

Product

Name

Price

Unit

Total

K-15821X-CP TREVIO shower

450

20

9,000

PANASONICDH3FT1T water heater 4,250 20 85,000

PIXO M03-BE mirror

200

20

4,000

KARAT wash basin

500

20

10,000

PIXO set

600

20

12,000

Per room Total Source (www.maxhousefurniture.com, www.hdbusinesscenter.tarad.com,

56,518 1,130,352

111

www.boonthavorn.com)

4.3.2Suite

room
Product Name Price Unit Total

Indy One Price2

13,900

10

139,000

sofa

7,900

10

79,000

Zero Show case

4,500

10

45,000

Toshiba LCD 40AV700 16,900 10 169,000

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Product

Name

Price

Unit

Total

ToshibaGRM22KPD

8,190

10

81,900

Toshiba Zen

14500

20

290,000

DN 509 wall lamp

123.20

30

3696

R-039/32 Wlantern

184

20

3680

K-15821XCP TREVIO shower 450 10 4,500

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Product

Name

Price

Unit

Total

PANASONICDH3FT1T water heater 4,250 10 42,500

AQUAFLEX wash basin

6,850

10

68,500

PIXO set

600

10

6,000

Per room Total Source (www.maxhousefurniture.com, www.hdbusinesscenter.tarad.com, www.boonthavorn.com)

93,276.6 932,776

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4.3.3Cabana

room
Product Name Price Unit Total

Indy One Price2

13900

5

69500

sofa

7900

5

39500

Zero Show case

4500

5

22500

Toshiba LCD 40AV700 16900 5 84500

115

Toshiba Zen

14500

15

217,500

ToshibaGRM22KPD

8190

5

40950

DN 509 wall lamp

123.20

15

1848

R-039/32 Wlantern

184

10

1840

NVBBT001bathtub

16500

5

82500

116

Mogen wash basin

14000

5

70000

PIXO set

600

5

3000

Per room Total Source (www.maxhousefurniture.com, www.hdbusinesscenter.tarad.com, www.boonthavorn.com)

97,728 633,638

117

4.3.4Seminar
Item Name Price Unit Total

Panasonic LCD Projector PT-LB51EA

46,900

1

46,900

Razr Screen 100"

3,500

1

3,500

DM-1100 Microphone 1,090 1 1,090

MIXER YAMAHA MG102C

5,800

1

5,800

118

Modify SP-52B Speaker

1,000

6

6,000

Wireless Vocal microphone orse H-111 HSHURE PG24E/PG58hlight Pen

12,900

5

64,500

Samsung Blu-Ray Player BD-C5500 1,590 1 7,590

Acer Notebook Aspire 4738Z

15,900

1

15,900

Samsung Camcorder SMX-F30

7,900

1

7,900

119

SMPD-001 Podium

6,500

1

6,500

Toshiba Zen

14500

8

116,000

Linksys WirelessRouter (WRT320N)

3,490

1

3,490

Chair

50

450

22,500

Table

35

730

25,550

Total http://www.priceza.com/r/redirect?id=139852

349,720

120

http://www.pssmart.com/product.detail_449106_th_769416 http://www.pssmart.com/product.detail_625675_th_2926994 http://sraudiocenter.com/product.php?id_product=833

4.3.5Restaurant
Item Name Price Unit Total

Built-in Lit Kitchen

59,000

1

59,000

Smeg cooler hood

45,000

1

45,000

Smeng cooking oven 48,900 1 48,900

121

Smeng gas stove 36,000 1 36,000

Smeng Microwave 47,000 1 47,000

Toshiba Zen

14500

10

145,000

SAMDORIA dining table

6,300

45

238,500

Total
http://www.kssfurniture.com/Products-finex úâì -S2- ö -C40-FINEXSAMDORIA-

664,400

122

P3149.html http://www.forfur.com/blog/detail/162/homeprokitchenpromotion

4.3.6Office

Equipment
Price per unit

Item

Unit

Price

Counter

1

17,900

17,900

Two twin A30 Reserve sofa

2

4,290

8,580

Acer EZ1711 Computer

2

18,083

36,166

Toshiba LCD 40AV700 1 16,900 16,900

123

Chair

2

1,160

2,320

Office desk

8 28,400 3,550

Chair

20

1,160

23,200

Acer EZ1711 Computer

8

18,083

144,664

Locker

2

5,350

10,700

124

Meeting table

1

14,600

14,600

Vega Urinal

5

405

2,025

Modana Flush toilet

9

1,549

13,941

PIXO M03BE mirror

6

800

6,400

Washbasin

8

500

4,000

125

Kettle

1

590

590

Microwave

1

1,700

1,700

Refrigerator

1

6,590

6,590

Washbasin

1

500

500

Table

1

6,990

6,990

126

Toshiba Zen

14500

5

72500 418,666

127

4.3.7Office

supply
Price per unit

Image

Item

Unit

Price

Horse brand sewing machine HD10 3 38 114

Stapled Max

10

13.50

135

Board Max

2

185

370

Cut punch

2

44

88

Scissors

4

19

76

Cutter

4

26

104

Rubber sheet cut 1 132 132

128

Total 1,019

Foot steel

3

84

252

Plug wire

10

8.50

85

Clip black

5

17

85

Book store business cards Type INK Oil Oil Based 10 105 1,050 3 59 177

Platform stamps

5

75

375

Rubber stamp in the ink 4 105 420

129

Pen

50

3.75

187.50

Total 2,631.50

Highlight pen

10

26

260

Whiteboard refill

3

59

177

Water color pen . 3 59 177

Liquid Pen

10

49

490

Pencil/box

10

31

310

130

Eraser

10

15

150

Machine pencil sharpener Total 2,062 2 249 498

Yu Hu glue stick

5

28

140

Scotch tape cloudy

5

99

495

Universal cassette tape

7

30

210

Base type

2

45

90

TAPE OP P

5

25

125

131

A4

3

545

1,635

Fax paper

5

42

210

Book corner

10

77

770

Total 3,675

File/set

3

339

1,017

document tray 3 123 369

Document box

4

85

340

Coffee/set

3

285

855

132

paper cups/set (5000 cups) 1 1,230 1,230

Scott tissue

5

49

245

Fork

2

46

92

Total 4,148

Glass

12

90

1,080

Towel

12

65

780

Drinking straw

2

11

22

133

The second glass of water 12 145 1,750

Injection insecticide

3

92

276

Cup of Tea

12

115

1,380

Total 5,288

http://www.officemate.co.th/b2cv4/SubCat.aspx?Operation=ChangeQueryType&SearchParams=pCatID^22^3pSubCatID^242 http://www.officemate.co.th/b2cv4/SubCat.aspx?Operation=ChangeQueryType&SearchParams=pCatID^21^3pSubCatID^252 http://www.officemate.co.th/b2cv4/SubCat.aspx?Operation=ChangeQueryType&SearchParams=pCatID^25^3pSubCatID^201

4.4Total cost for layout total total cost of standard room total cost of Suit room total cost of Cabana room total cost of Seminar total cost of Restaurant total cost of Office Equipment total cost of office supply total cost of equipment Cost 1,130,352 787,776 488,638 104,670 361,900 340,966 18823.5 3,233,126

134

4.5Pre opening cost 4.5.1Electricity expense

The calculation from Electricity expense KW On Peak Off Peak Total of Electricity expense 600 280 15,2891.17+37,945.5+13,358.75 KW/Hr 16,000 25,000 204,195.24

Calculate expense come from cal electric excel file from http://www.pea.co.th/th/rates/rates_tou_tod_ft.htm using the types 5.2 type for specific company in TOU calculating Total of Electricity expense is 204195.24

4.5.2Water expense per month

1,000 liter = 1 Cubic meters 1,215 cubic per month * 24.00 BTH = General Service VAT 7 % TOTAL 29,160.00 BTH 30.00 BTH 2,041.20 BTH 31,231.20 BTH

135

USER TYPES

Level of water Connection used Cum./month

Official Business

and

Small

State Enterprise,Industrial and large Business satang/litre

baht/cum. satang/litre baht/cum. satang/litre baht/cum. Low Level Rate 50 Low Level Rate 100 Baht 0 - 10 11 - 20 21 - 30 31 - 50 51 - 80 81 - 100 101 - 300 301 - 1,000 1,001 - 2,000 2001 - 3,000 >3,000 10.20 10.95 13.20 15.20 16.45 16.95 1.020 1.095 1.320 1.520 1.645 1.695 Baht 11.45 14.20 15.45 16.45 16.85 16.95 17.05 17.15 17.25 17.35 17.45 1.145 1.420 1.545 1.645 1.685 1.695 1.705 1.715 1.725 1.735 1.745

Low Level Rate 200 Baht 12.50 15.50 18.50 21.50 23.50 23.75 24.00 24.25 24.00 23.75 23.50 1.250 1.550 1.850 2.150 2.350 2.375 2.400 2.425 2.400 2.375 2.350

4.5.3 Telephone and Triple T internet expense - Telephone expense - Internet expense - Maintenance cost - Fee (7%) TOTAL 1,200.00 THB 590.00 THB 100.00 THB 41.30 THB 1,931.30 THB

136

4.6.1 Cost of Register License Company limited. Meravigliosa need to have a Memorandum in first step. Memorandum 1 baths per invest 2000 baths, but we invest 24,080,000.00so, we pay free 12,040 baht. Revenue stamp 200 bath per petition.

4.6.2 Facial Tax Facial tax will pay tax follows the size and model of word. In the code of laws said thatcalculate by size of facia is 500 Square centimeter or low than 500 Square centimeterwe will be calculate is 500 Square centimeter. And facia with has the Thai mixalphabet letters overseas or a picture. And / or other marks we will calculate in rate 20baht per 500 square centimeters.

4.6.3 fire Insurance Meravigliosa resort does fire Insurance with Muang Thai Insurance with limits protection is 1,000,000 Baht and insurance rate is 2,525.20 BTH per years, it is a fix cost. Muang Thai Insurance is protecting everything in the shop and protection for year by year.
(http://www.muangthai.co.th/webmtl/Default.aspx?tabid=140)

4.6.4 House and land tax House and land tax: Tax assessment recipient as annual Cost of the property 12.5 percent per year.

4.6.5Tax payment Beneficiary assessment tax payment per year as annual fees. 12.5 percent of the annual fee. Tax payment = annual cost x 12.5%.

4.6.6 Calculation of tax valuation and annual tax rate Meravigliosa has 35 rooms in 3 price so Meravigliosa has to pay tax 2,200 x 20 x 365 = 16,060,000 x 8% = 1,284,800 3,500 x 10 x 365 = 12,775,000 x 8% = 1,020,000 4,500 x 5 x3 65 = 8,212,500 x 8% = 657,000 Annual cost = 2,961,800 x 12.5% = 370,225 tax payment

137

4.7 Service process to customer Meravigliosa Resort is suitable for any tourists follow all the needs of tourists that guests who stay at this Meravigliosa Resort. They can ensure that them receive andrecreation comfortable and most of the services that Meravigliosa also located in areas convenient to travel to different locationsall other provinces as well. Meravigliosa Resort is equipped with qualified employees that love the service. This will be on hand to help and advice to the guests who come to full capacity whether it is recommended that places of the province to be at all or where you can savor dinner at the luxurious end of the day relaxing romantic. Meravigliosa Resort is Modern resort with a perfectly natural as possible. So you can experience the natural environmentand comfort will make you more relaxed and you will truly experience the beauty of nature vividly also, you can relax more with our leading spa as well. 4.7.1 The reception and selling process When the customers come to the counter releases of resort, the employee will receipt in good mood and smile face for them and have developed the personality and polite service to the customer to provide good and reliable for In order to attract customers into our resort.

For the selling process sale person will provide real information to customer and tell comprehensive information about products within the resort to all interested customers to build trust in the sale and to high benefit for customers. Our resort has 2 channels in payment include pay on cash process and pay on credit card. Pay on cash process The accountant will issue the cash bill payment for the customer who wants to pay in cash in all of transaction.Cash, the customer who want to pay on cash is allow the discount about 5% ofthe price on cash. Pay on credit card process Credit card, the customer who want to pay on the credit card need to pay and1.5% on service charge for the bank that our resort also gives the discountabout 3% on price.

4.7.2 The after sale service process Meravigliosa Resort is probably one of the ideal tourist resort in both a businessman and tourists that want to relax. Because the services and facilities has been

138

known for the service to ensure utmost satisfaction and customer sat at the service many facilities that services be furnished and the resortis to complement the beauty of the resort's luxurious roomsbe prepared and furnished with ameni ies facilities such as Air-Conditioning, t Baby Cot, Balcony, Bathrobe, Hair Dryer, Hot / Cold Shower, IDD Telephone, In -room Safe, Mini Bar, Refrigerator, Satellite / Cable TV, Tea /. Coffee Maker, Video / CD / DVD Player.

Also in the meeting room. It is one of the important facilities of the Meravigliosa Resort proud to serve business customers, such as the Business Centre meeting room or banquet room includes equipment necessary for meetings, seminars or parties. Within Meravigliosa Resort also offers entertainment for clients such as restaurants and room service. The Restaurant serves both local and international cuisine, Bar and lounge located on the hotel job basket line with Rit function fine drink. We also have shuttle service to customers who stay at the resort in order to provide our customers with experience and a lasting impression.

139

4.7.3 The processing for asking financial institution support and credit card bank

Our resort is a installment payment is not paid, but we can give customers a credit card in order to use the card instead of cash.

4.7.4 The requirement for the credit card The critical requirement for asking the credit card service from the bankwhich is Bangkok Bank 1. Copy of Certificate of in cooperation Minimum 6 months registered 2. Certification Document not over 9 months and Minimum 6 months registered 3. Room and kind of room By those requirements our resort need wait bout 6 month after registered as juri tic person s

4.8. Logistic and suppler management

4.8.1 Logistic management It is the management transportation from suppliers to Meravigliosa is logistic from Loei province only. Suppliers from Loei standby for transport between airport and resort, between transport station and resort we choose the HIACE can on 12 people that has the size of car about, Long 4.15 meters, Wide 1.68 meters, and, high 1.89 meters.

140

[Source: http://www.yopi.co.th/offer/876043] TOYOTA HIACE 2.5 D4D MT, 2005 Diesel 2500cc in the price 499,000 baht

4.8.2 Supplier Meravigliosa used the strategy that low cost and flexibility for flexible time and flexible way transportation for many suppliers so Meravigliosa hire local transporter for suitable.

4.8.2.1 The general product Raw food for cooking to customersthe example of the some raw food is fresh vegetable, meat etc.

4.8.3 Inventory management Meravigliosa need to customers consume delicious food, fresh and sanitarian. Meravigliosa select best raw food in Loei province for cooking to customers so Meravigliosa order twice a week for keeps fresh of raw food in commercial refrigerator.

4.9 Organization Management Meravigliosa resort¶s management focus on the relationship between boss and employee like family for employee consult with boss without fear then we will solve there problem immedately. Our resort support employee¶s activity such as let them have lunce together, make annual sports event, etc. The organization culture; we set uniform to every employee in our resort to make the unique. For the benefit of our employee we provide the social security to every employee.

141

Organization Chart

Board of director

General Management

Accounting and Financial office

Marketing officer

Human Resource Manager

Receptionist

House keeper

Security guards

Driver

142

Administration cost

143

4.10 Team management 4.10.1 - General Manager (1 Position) Job de cription: - Responsibility for managing all areas of the hotel including staff and directly supporting the Sales effort. Responsible for achieving the overall operation performance standards of the Hotel in areas including a strong focus on guest satisfaction, occupancy, cleanliness and sanitation. Qualification : - Male/Female, Thai nationality - Age over 30 years old. - Bachelor¶s Degree or higher in Business Administration or related field - Have experience at least 3 years in management working. - Good command of English and computer literacy - More knowledge about paper packaging business will be advantage

4.10.2 - Accounting and financial officer (1 Position) Job de cription: - Account payable related to transaction process - Preparation TAX forms, social security payment, keep record and clear all account documents, monthly end closing and reporting - Preparation for monthly financial statement. - Control cash and budget - Good at computer literacy Qualification : - Male/Female, Thai nationality - Age between 25-35 years old - Bachelor¶s Degree in Accounting or Financial with some accounting background - At least 1-3 experience in Accounting - Good command of English and computer literacy - Computer skill in Microsoft Office and accounting program - Can work under pressure

4.10.3 - Marketing officer (1 Position)

p

r

i q

144

Job de cription: - Responsible to promote and publicize total hotel product and facilities including special program/event/promotions - Develop meaningful partnerships and maintaining very close - Good communication with selected media both local and international markets. Qualification : - Male/Female - Hospitality/ Service Industrial background - Minimum age 30 years old - B.A in Marketing/Communication/Public Relation or equivalent - More than 5 years experience leading communication or media projects - Experience in leadership and management of Communication/Public Relation - Demonstrated capacity to assist in development of communication strategy - Excellent writing, editorial expertise and communication skills both Indonesian and English - Local candidate

4.10.4 - Receptionist (4 Positions) Job de cription: - Answer telephone and provide information to customers - Greet persons entering organization, taking care of visitor - General administrative and clerical support - Maintain appointment diary either manually or electronically - Communicate and coordinate with internal and external related departments - Coordinate between related departments Qualification : - Female, 22 years old up - Need to have service mind and good human relations, good characteristic and interpersonal - Bachelor degree - Good computer literacy - Good command in English will be advantage

s

u

s t

145

4.10.5 - Human Resource Manager (1 Position) Job de cription: - To produce monthly Training report in order to target areas for improvement. - Develop and maintain systematic skills and quality service training in all departments in accordance with the identified training needs and skill requirements. - Manage and where appropriate enhance the management trainee programmers so that it will provide the company with a supply of appropriately skilled employees to full junior management positions. - Ensure that all employees receive a formal orientation in the Resort. - Carry out individual or group training sessions as required / outlined in the hotel training plan. - Maintain the training room to a high standard and to manage its availability in accordance with requirements. - Deputise for HR Manager during his absence from Resort. Qualification : -Graduate in HR and/or Learning & Develpment degree - Experienced in Training within a HR team - At least 3-5 years of experience in Training/ Learning/ Development - Must have Management level experience. - Must have worked in a reputable Hotel / Resort. - Able to conduct Training Needs Analysis thoroughout Resort.

4.10.6 - House keeper (12 Positions) Job de cription: - Prepare rooms for consumer, and arrange decorations. - Replenish supplies and such as drinking glasses, bathroom items, etc. - Clean hallways, lobbies, lounges, restrooms, corridors, elevators, stairways, locker rooms and other areas in the resort. Qualification : - Female - Good relationship and high responsibility

w

y

v x

146

4.10.7 - Security guards (4 Positions) Job de cription: - A person who has integrity. - Patient - Assiduous - Have good human relations. Qualification : - Male, age between 28-35 years old. - At least 3-5 years of experience

- Driver (1 Position) Job de cription: - Know the route well Loei Province. - Politely - Orderly - Sedate Qualification : - Male, age 27-35 years. - Experience of driving 2 years up.

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147

Chapter5 Financial

148

Income statement of year 1

Income statement of year 2

Chapter 6
Income statement of year 2 Income statement of year 2

149

Income statement of year 3

Income statement of year 4

150

Income statement of year 5

Income statement of year 6

151

Income statement of year 7

Income statement of year 8

152

Income statement of year 9

Income statement of year 10

153

Balance Sheet of year 1

154

Balance Sheet of year 2

155

Balance Sheet of year 3

156

Balance Sheet of year 4

157

Balance Sheet of year 5

158

Cash Flow Statement year 1

159

Cash Flow Statement year 2

160

Cash Flow Statement year 3

161

Cash Flow Statement year 4

162

Cash Flow Statement year 5

163

Chapter 6 Risk Management

164

Risk management
In the business have many risks. No matter how we do business is risky in itself already, so we need to learn about such risks. When the risk occurs be able to fix them. Our resort is divided. Risk into internal and externaland internal risk

6.1 Business risk
The most business has problem about risk. So, many owner of business find to the best way for reduce risk in Meravigliosa Resort. It is clear that risk management is now a core business process and should be planned accordingly and on a continuing basis so as to reduce and protect risk and instability and improve returns.

6.2 The Meravigliosa Resort risk
Our company divided by 2 risks which internal and external risk as follow: External Ri k include:

6.2.1 Operating Risk
Ri k of purcha ing the furniture for building. The our company need to build in more furniture and low cost when purchase because in the building that so beautiful and it is face of resort is attract the customer come here. So, our company find the other company that can sale the furniture in the a lot of low price and discount product and this furniture also beautiful.

-

Ri k of accident by work In the work, the accident can always occur in the both of intended and unintended because the word of accident whoever may want to happen. Some time, the hirer cannot respond to some satisfy customer. The company

6.2.2 Compliance
Ri k of afety and health of employee

…

‡

…

†

‡

„

165

It derives from the necessity to ensure compliance with laws, regulations and other less formal social expectations which, if infringed, can damage a company. Health and safety risks are sometimes straightforward and can be considered as a subset of compliance or operational risk, but in many industries health and safety are key areas which require major resources and concentration so, this risk is key of our company too.

6.2.3
-

Environment Risk

Ri k of fire It can be relatively routines and covered under compliance but in manybusinesses (and in an increasingly large number) they are a major area requiringseparate consideration. The most risk environmental south of Thailand is season so natural disasters caused by humans and most were burnt by forest fire to burn slash weeding. Partially caused by the friction of the tree of late February - early May cause more air pollution in the dirt, smoke spread in the general climate. So, our company need have closely relative with the population around resort that give cooperation are not burn.

6.2.4 Security Risk
Ri k of robber We can reduce it by hire security for inspect around the company in night time and set up FUJIKO cameras inside our company. However our company doesn¶t worry about robber because we have more security for reliability of customer. Security We hire security from Thai Group International Co. Ltd.

ˆ ‰

166

Address: 88/125Moo7, Talingchun-Supanburi, Bangwuy, Nonthaburi Tel : 024592020 Security: 5person Gender : Male Time work :Monday - Sunday (4 persons at 6 pm. - 6 am. And 1 person at 6 am.- 6 pm.) Salary : 7,000 Baht/person Fax:024592011-2

We use FUJIKO CCTV cameras and we use be packaging as follow: Name of Package: FK-608.NET Component: - FUJIKO CCTV cameras 15 pieces - Speed recording 50 Fleming - Epson's hardware can support 2 pieces - Freedom to adjust the camera to the camera Fleming - High definition recording on a MJPEG system - Display Popup system when unusual events occur - Free hard disk 500 GB - Monitor and remote control Price: 58,000 Baht Cameras in packages :and place set up



-

FUJIK camera

Upstairs (used Infrared series) FK-515B 3 pieces

‘

167

Downstairs (used Box camera series)

FK-5524 pieces

Office (used Dome series)

FK-4421 pieces
Source http://www.mediasearch.co.th/Standard-camera-fujiko.html

6.2.5 Economic Risk
Rate exchange The business environment and competitiveness in the current interest rate changes based on liquidity and interest rate changes in the international direct impact on interest rates, the primary cost of the business and the interest rate for the income from loans. The baht will fluctuate due to the impact of the weakening of the euro and the yuan has increased flexibility. Pressures of the Asian currency appreciation is a fine up to 31.5 per US Dollar of tourists are likely to decrease. Therefore, our company is to enrich the satisfaction and attract tourists to come stay in our resort.

6.2.6 Political Risk
Thai politics today is so uncertain, that does not allow tourists to travel to ensure that e visit or depart from your hotel. Therefore, our company has added new Pro Jean Co. specifically to attract tourists to come stay at the resort. We give guests the stress of political news or associated tasks have been peace and greater comfort.

168

6.2.7 Social Risk
It is a social society of the province's largest and openness about the relative. A social relationship is very strong and people with high sociability. So the risk is very rarely due to housing relatives will find the risk of a stranger, which is why it makes one, cause less crime and society of people who are also attracted to tourists visiting the beautiful nature.

6.2.8 Technology Risk
Now, technology is continuous growing. It is make the beautiful natural that slowdown from the thinking of tourist because whoever do not want to see the new thing in the world. So, the our resort have the beautiful natural that make the tourist imposingness for sure.

6.2.9 The attitude and behavior of tourist Risk
Now, most of tourists are concern about decrease in the expenditure in each tourist because of the economic down. They want to tour with in both the beautiful natural and save money location. So, our resort can change the fixed rate of room and add more items for this tourist by use the low profit but can buy strategy because if we do not interest in attitude of them it may be business cannot continuous to be.

6.2.10 Risk of competitors
Today, banks and financial institutions to turn to for support of small and mediumsized industries (SME.) more with a variety of services result in competitive services and increased credit. In terms of its addition to the executive with long experience on the resort business and good relationships with customers, the company also has been adjusted, providing a source of loan capital and to find low-cost more to apply. to extend credit to adjust interest rates according to market conditions and cost of the company to compete against them and focus on service and maintain good relationship with customers and provide a range of

169

services to facilitate and motivate customers services from continuing.

6.3 Internal Risk 6.3.1 Risk of price
Today, Price is very important because if we set the price too expensive. Customer or surfer, it will ignore the rest of us because they rest on the divers He can choose to go to another room if he sees that the rest of us really too expensive, but when we set up cost and price. We have features or points that are different from other resort. To attract the customers or to stay in our resort should find such activities or promotions like or to attract people to stay in our resort.

6.3.2 Risk of control
Our resort is large. Therefore, the problem of internal controls that are not thoroughly resort might be some in our resort has many activities. Whether ships within walking around the resort or in a place that cool shopping and accommodation in the three parts of the resort. Some may be offensive to some visitors may therefore our resort. We divided into three parties to work as a quantity control problems, especially the resort and reduce the problem to occur within the resort as much as possible.

6.3.3 Risk of market
Risk in the market about our resort, it is the same as other resort he marketed the same or similar events, such as tourism. We are into a Booth. He had to Booth as we do Brochure, he is like, so we will reduce the risk of the market, we must pull out or highlight the differences from the competition. We are already that competition in this business, it is already high. What we are taken to the market and to make him see the advantage to have or to draw attention to us.

170

6.4 Financial risk
For financial risk of Meravigliosa show the risk can accept in the form scenario that explain the volume of sale and expense that might be changed. For sale increase or decrease can change all the time. Our resort supposes sale increase and decrease to 5%, 10% and 15% within five years
Scenario 1 Incr as sale 5%, 10%, 15% Decrease sale 5%, 10%, 15%

Year 1 2 3 4 5

’ ’

Increase sale Total sale 18,857,500.00 18,857,500.00 20,103,400.00 23,658,000.00 42,585,000.00 105% 19,800,375.00 19,800,375.00 21,108,570.00 24,840,900.00 44,714,250.00 110% 20,743,250.00 20,743,250.00 22,113,740.00 26,023,800.00 46,843,500.00 Decrease sale 95% 17,914,625.00 17,914,625.00 19,098,230.00 22,475,100.00 40,455,750.00 90% 16,971,750.00 16,971,750.00 18,093,060.00 21,292,200.00 38,326,500.00 85% 16,028,875.00 16,028,875.00 17,087,890.00 20,109,300.00 36,197,250.00 115% 21,686,125.00 21,686,125.00 23,118,910.00 27,206,700.00 48,972,750.00

171

For expense increase or decrease can change all the time. Our resort supposes sale increase and decrease to 5%, 10% and 15% within five years Scenario 2 Increase expense 5%, 10%, 15% Decrease expense 5%, 10%, 15%

Increase expense Year 1
10,147,223.03

Total sale

105%

110%

115%

10,654,584.18

11,161,945.33

11,669,306.48

2
10,147,223.03

10,654,584.18

11,161,945.33

11,669,306.48

3
10,147,223.03

10,654,584.18

11,161,945.33

11,669,306.48

4
10,147,223.03

10,654,584.18

11,161,945.33

11,669,306.48

5
10,147,223.03

10,654,584.18

11,161,945.33 Decrease expense

11,669,306.48

95%

90%

85%

9,639,861.88

9,132,500.73

8,625,139.58

9,639,861.88

9,132,500.73

8,625,139.58

9,639,861.88

9,132,500.73

8,625,139.58

9,639,861.88

9,132,500.73

8,625,139.58

9,639,861.88

9,132,500.73

8,625,139.58

172

6.5 concluding The overall level of the risk Meravigliosa in the term of both businessand financial risk. The level of risk in the term of operating business is quite low butMeravigilosa resort also have the risk management for those risk, and in the financialrisk Meravigliosa resort also prepare for this risk.

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Chapter 7 Summary

Meravigliosa is resort has walking street, shopping zone, spa and especially Gondola

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both among the environment Venezia, which observation from Venezia city in Italy. Around the resort include the forest touch the natural atmosphere We will see the opportunity to make the resort, we select the Phurua, Loei province because Loei is many of tourism places, and it can be the top 5 popular in Thailand. The base of Geography is surrounded by undulating mountain ranges. Now, the resort in Thailand has increase demand in ever year by the customer want to relax after working in festival holiday or travel season. Thailand Tourism (TAT) has improved the tourism support travel place in Thailand, which increase the economic average in tourism on positive way and The Thailand Tourism (TAT) joint in the economics of the tourism to increase the range of travel demand to promote the tourism industry to be an important instrument in tackling the country¶s economic problem, creating jobs for people as well as increasing income for the country so it is opportunity for our resort Competition has three main competitors there are Palio Khao Yai is the first of competition in Thailand is very important because it is the inspired to create the absolute resort and walk street. La To cana Re ort PhaPok Village, a small village that has beautiful landscape and rich artistic legacy which is similar to Tuscany, a small town in Italy, the concept of our resort. Villa Maroc Moroccan culture is one of the most exotic in the world and has provided design inspiration for centuries. Villa Maroc Pranburi is the first resort to bring this luxurious décor to the coast of Thailand, offering a truly unique experience. Vision of our organization wanted tourists when arrive our resort, the first feel tourists will be excited and impressed in Thailand has to see the city like Venice, good looking, luxury, comfortable, many style room for tourists to choose and experience in ³Living as Venezia, Living with Us´ Missionof Our company, see that Thai people prefer to travel abroad to sightseeing the beautiful natural, building beautiful and luxury good. Our organization decide to build resort style Venice to attract the people of Thailand trip in Thailand and attract foreigners interested in travel in Thailand Market Segmentation Meravigliosa resort mention about salary of population on demographic segmentation, The target groups of Meravigliosa resort have two group of target; main target and secondary target, Positioning we are high function and low price The distribution channel for service of comfort check in and see all of information in

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Meravigliosa resort include first is gallery about the atmosphere of resort such as canal, restroom for service, walking street shopping zone, Gondola Ship, event in celebration and other. The second is service check in the third is information of resort such as map or telephone contact. In financial In 5 years our resort can make money more than fund the net income increase every year net increase in cash in cash flow every year and the interest rate of return and net present value is to be good situation The overall level of the risk Meravigliosa in the term of both businessand financial risk. The level of risk in the term of operating business is quite low butMeravigilosa resort also have the risk management for those risk, and in the financialrisk Meravigliosa resort also prepare for this risk.

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Reference

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http://www.e-report.energy.go.th/weather.html http://iml.jou.ufl.edu/project /Spring / terer/hi tory.html

http://www.kwinte ential.co.uk/article /article/Italy/Italian-Villa-Garden-Style/1294 http://www.kwinte ential.co.uk/article /article/Italy/Italian-Home-Garden/1291 http://www.gondolavenezia.it/hi tory.a p? celto=1 (Page 1- ) http://www. tudent.nu.ac.th/loei/index2.a p http://www.oocitie .com/ uk aloei/Amazingloei.htm http://www.muangthai.co.th/webmtl/Default.a px?tabid=14 ) http://www.loei.go.th/infor.htm http://www.oocitie .com/ uk aloei/Amazingloei.htm

http://www.loei.go.th/New%2 web%2 Loei/loeireport.html http://www.mettadham.ca/travel%2 to%2 loei.htm http://loei.mot .go.th/index.php?lay= how&ac=article&Id= 38741649 http://www.loei.go.th/Loei Data/loei data2 2.pdf

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http://www.bonanza-khaoyai.com http://www.kirimaya.com http://www.the pare ort .net http://www.xenhideawayre ortkanchanaburi.com http://www2.tat.or.th/ tat/web/ tatic index.php http:// ecretary.mot .go.th/main.php?filename=graph1 http://www.thaiweb ite .com/touri m.a p

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http://www.palio-khaoyai.com/?page=profile http://www.villamarocre ort.com/default-en.html

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http://www.phunacomere ort.com http://www.rungyenre ort.com/eng/about u .html http://www.agalin.com http://loei.mot .go.th/index.php?lay= how&ac=article&Id= 38741649 http://loei.mot .go.th/index.php?lay= how&ac=article&Id= 38741649

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Appendix

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Member
1 Krit Kajonboon Tel. 87-9773 ID 1312 3 1

E-mail krit kajonboon@hotmail.com

2. Tawatchai Sapankaew Tel. 81-6 23913

ID 1312 3 24 E-mail pecialliiez@hotmail.com

3Chidchanook Sirichantarapornchai Tel 8 - 9 7 77

ID 1312 3 9

E-mail my little buff@hotmail.com

4.Warrakit Jan uwan Tel 89-6337727

ID 1312 313 E-mail pele ball@hotmail.com

. Surat awadee Polmek Tel 81-23 8699

ID 1312 3 1 2 E-mail beaw zobzab@hotmail.com

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The bill of electric expense for calculate the electric expense 

The sample of creative in Meravigilosa resort in term of walking street. 

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Inspiration of the Meravigliosa resort from Macau

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