Salary & Benefits Survey

July 2007

Salary & Benefits Survey
July 2007

Table of contents
1. Introduction .............................................................. 1-2 2. Executive Summary ................................................... 3-7 3. Graphical Analysis ................................................... 8-41 Fig 1: Total Work Experience ............................................ 8 Fig 2: Average Time in a Job/Position................................. 9 Fig 3: Notice Period ........................................................10 Fig 4: Weekly Working Hours ...........................................11 Fig 5: Basic Salary - excluding any additional benefits such as bonus or car allowances ..................................................12 Fig 6: Average Salary by Region and Discipline ..................13 Fig 7: Average Salary by Job Title – Directors ....................14 Fig 7a: Average Salary by Job Title – Managers..................15 Fig 7b: Average Salary by Job Title – Executives/Coordinators/Assistants...................................16 Fig 7c: Average Salary by Job Title – Other Professionals ....17 Fig 8: Average Salary by Job Title and Gender .............. 18-19 Fig 9: Salary Increase Received and Expected – by Job Title ... ....................................................................................20 Fig 9a: Salary Increase Received and Expected – by Job Title (continued from previous) .......................................... 21-22 Fig 10: Benefits..............................................................23 Fig 11: Length of Time Pension Fund Held .........................24 Fig 12: Employer Contribution to Pension Fund .................. 25 Fig 13: Personal Contribution to Pension Fund ................... 26 Fig 14: Guaranteed Bonus ............................................... 27 Fig 15: Personal Performance Related Bonus - Received and Expected ....................................................................... 28 Fig 16: Company Performance Related Bonus - Received and Expected ....................................................................... 29 Fig 17: Personal and Company Performance Related Bonus .... .................................................................................... 30 Fig 18: Car Value per Annum ........................................... 31 Fig 19: Car Loan Value per Annum ................................... 32 Fig 20: Childcare Arrangements/Vouchers (Annual Value) Received and Expected ................................................... 33 Fig 21: Importance of Benefits as Part of the Remuneration Package ................................................................... 34-35 Fig 22: Annual Holiday Allowance ..................................... 36 Fig 23: Staff Turnover Rate ............................................. 37 Fig 24: Job-seeking – Changing Jobs ................................ 38 Fig 25: Reasons for Changing Jobs Internally..................... 39 Fig 26: Reasons for Changing Jobs Externally .................... 40 Fig 37: Most Preferred Methods to Look for Jobs ................ 41 4. Contact Information ............................................... 42

Salary & Benefits Survey – July 2007 © mad.co.uk

Salary & Benefits Survey
July 2007

Introduction
Introduction By mad.co.uk This summer we’ve had a fantastic response to the mad.co.uk and the SG Group’s Salary & Benefits Survey for permanent employees. More than 1,900 professionals, from marketing, media, advertising and design, have completed the survey, giving us plenty of useful insights. Much has been said in the media over the last year about employers focussing on staff retention and saving recruitment costs; so it’s likely that salaries are buoyant due to this. A whopping 94.3 per cent of respondents received an increase at their last review, and 90.3 per cent are expecting a salary increase at their next salary review. However, the pay increases do not seem to have curbed the appetite for fresh challenges, as 23.6 per cent of the poll intend to change jobs within the next 12 months. This compares with 21.5 per cent saying they were looking for a change within a year in the November 2006 survey and shows staff churn is as high as ever. And so to the salaries. The national average salary is £41,109 for marketing and creative professionals. As expected, positions in London provide a higher average salary in all disciplines, save Advertising and Market Research. It’s no surprise, though certainly no pleasure, to reveal once again a disparity in pay between men and women with the former paid an average 9.2 per cent more than women and taking home an average salary of £43,334. Looking ahead, the rate of growth in salary increase looks set to drop shortly, according to respondents. This year it was 5.9 per cent but this rate is expected to fall to 4.3 per cent. If this is the case, maybe respondents should start thinking more about savings. The survey did highlight the disturbing fact that 40 per cent of respondents have no pension provision for their old age. Money is a great motivator, but also ranked as central in the overall remuneration package for 92.2 per cent, was a generous holiday entitlement. On average respondents received 23 days of holiday a year. As to finding work, job seekers seem happiest in the hands of professionals, with 70.7 per cent using recruitment consultants to find a job. Online job sites – including mad.co.uk – came a close second with 58.8 per cent of respondents citing this method as one of their preferred routes. The mad.co.uk and SG Group Salary & Benefits Survey proffers a mine of information for employees and their managers. The rapidly transforming media landscape and fast paced change in consumer use of technology means that it is more essential than ever to be well informed about opportunities. Branwell Johnson – Editor, mad.co.uk
Salary & Benefits Survey – July 2007 © mad.co.uk 1

Salary & Benefits Survey
July 2007
Introduction by The SG Group This year’s Salary & Benefits Survey has given us our customary and very useful insight into the pay and benefits across our industry. There are of course some statistics that we’re all too familiar with – predictable differences in pay for men and women, and of course the gap between London and the rest of the country. However, without dismissing these points – which never seem to go away – there are some other shock statistics. While the good news is that a huge majority do seem to expect an increase in salary at their next review, the expectation is that it will drop slightly to 4.3 per cent rather than this year’s 5.9 per cent. In fact the trend seems to show that expectations are lowering, with exceptions in a few key areas. This is in stark contrast to the generally optimistic expectations of last year. And, considering all the news coverage this topic has received, there was another genuinely startling statistic. Over 40 per cent of people in permanent roles have no pension in place. So while employers may be fulfilling their statutory obligations to offer pension plans, they should probably be making more of an effort to promote the importance and availability of proper planning. It’s also worth spending some time looking at the stats around other benefits. Holiday entitlement came out as the single most important benefit, although paradoxically people also say they would prefer a higher base wage with less benefits. It seems that, ideally, people want more holiday, but in reality they go for the bigger salary. As for bonuses, they seem reasonably constant with roughly 10 per cent receiving guaranteed bonuses and just over 17 per cent receiving personal performance related bonuses. Happily for us, recruitment agencies have come out on top for all those seeking work. Yes, online sites were number two for permanent roles but I think it may surprise some people to see that agents are still so dominant in arranging permanent placements – maintaining a significant 20 per cent lead over other job-seeking methods, despite the enormous growth of online recruitment. Dare I suggest that the personal touch is still important? If I were to draw any conclusion from the results in this survey, I would say that organisations could certainly benefit by spending a little more time looking in as well as out. If you want to retain talented staff, then Employee Relationship Management is something that needs sustaining and nurturing. It’s not a new thought, but it doesn’t mean it isn’t right. Pip Zingg, Leader of Operations, The SG Group

Salary & Benefits Survey – July 2007 © mad.co.uk

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professionals in marketing and creative fields have 10 years and 5 months work experience in total and they spend an average of 3 years in a job/position.Salary & Benefits Survey July 2007 Executive Summary Respondent Profile 59% Female 41% Male Average age – 33 Average salary – £41. Marketing and creative professionals work an average of 43 hours a week. Salary & Benefits Survey – July 2007 © mad. Notice Period 39.uk 3 . The average notice period is two months. On average.co.4% of respondents have a notice period of one month or less.110 70% London and SE based 95% of respondents work full-time 55% of respondents are educated to a degree level or above Work history 30 per cent of respondents have worked between 6 and 10 years and nearly a quarter (23%) have been working more than 16 years in total.

51 for marketing and creative professionals.5% respectively).105 per annum. to 4. except in Advertising and Market Research. overall.03% respectively).334 and the average salary for women being £39.7% and 9. Average London salaries are the highest in comparison with the rest of the UK in all disciplines. In terms of roles. of which Client Services Managers and Advertising Directors are expecting the largest average pay rise (8. Consultants – Marketing Consultants and Business Consultants.745 per annum. Finally. Marketing Executives came top of the earnings scale with an annual salary of £27. 90.7 per cent are expecting the same to happen at their next salary review.714 per annum respectively. in other levels. at director level. men are paid an average of 9. At managerial level.761 and £47. salary increases are expected to drop slightly. However. The average salary increase received this year was 5. Salary & Benefits Survey – July 2007 © mad. 9.6 per cent of respondents said their salaries remained static at their last pay review and 5.3 per cent of respondents are expecting a salary increase at their next salary review. Managing Directors are the highest earners in the marketing and creative fields. At executive level.109. of which Client Services Managers and Managing Consultants received the largest average pay rise (12.3 per cent of respondents received a salary increase at their last salary review.2% more than women.uk 4 .co.10% and 8. In relation to gender.Salary & Benefits Survey July 2007 Salary The national average salary is £41. Market Researcher/Customer Insight Managers are the highest earners with a salary of £44. Salary Increase 94.665. followed by Events and Market researcher/Customer Insight Executives with earnings of £27. earning an average of £84. with the average salary for men being £43.3%.250 per annum respectively.518. were on top with an average salary of £47.9%.100 and £25.

Car The average value of a car provided as part of the remuneration package is £10.946 per annum. flexible working.co.3 per cent of those working in the creative industries with no provision for their retirement. Of those respondents who do have a pension fund. Car loan The average value of a car loan provided as part of the remuneration package is £6.7 per cent of respondents said that they had a pension fund. Salary & Benefits Survey – July 2007 © mad. on average they have had the fund for 6 years. Employer contributions were an average of 6.448 and the amount expected next year is an average of £1.496.uk 5 . leaving 40. cars and company credit cards.304 per annum. Annual Holiday Allowance On average. Personal contributions were an average of 5.6 per cent of the employee’s salary. respondents received 23 days of paid annual leave. Pension 59. Childcare The average annual value of childcare arrangements/vouchers received by respondents this year was £1.4 per cent of the employee’s salary.Salary & Benefits Survey July 2007 Benefits Private Medical Insurance was found to be the most widely received benefit as part of the remuneration package. more so than Contributory Pension.

Salary & Benefits Survey – July 2007 © mad. the average guaranteed bonus this year was 10.Salary & Benefits Survey July 2007 Important Benefits The most important benefit as part of the remuneration package was a generous holiday entitlement.0 per cent of the respondents’ salary and the average company performance related bonus expected in future is 9. which came top with 92.0 per cent of the respondents’ salary. Bonuses Guaranteed Bonus Of those respondents who receive a guaranteed bonus.uk 6 . with 28. Overall marketing and creative professionals would rather earn a higher base salary with fewer benefits rather than a lower base salary with more benefits.1 per cent of the respondents’ salary.3% of the respondents’ salary.4 per cent of respondents considering it as least important. Company Performance Related Bonus The average company performance related bonus received this year was 9.co. Personal Performance Related Bonus The average performance related bonus received this year was 11.2 per cent of respondents considering it as being important or very important to them.1 per cent of the respondents’ salary and the average guaranteed bonus expected in future is 11.3 per cent of the respondents’ salary and the average performance-related bonus expected in future is 11.

6 per cent intend to change jobs within then next 12 months. Job-seeking / Job-changing 76.8 per cent of respondents citing this as one of the preferred methods used to find a job. of which 23.6 per cent of respondents said they are willing to change jobs in the future. financial remuneration and experiencing a new challenge are the most important reasons for changing jobs internally and/or externally. Salary & Benefits Survey – July 2007 © mad. Recruitment consultants came top as the most preferred method used to find a job (70.Salary & Benefits Survey July 2007 Personal and Company Performance Related Bonus The average personal and company performance related bonus received this year was 13.7%).4 per cent of the respondents’ salary and the average personal and company performance related bonus expected in the future is 13.uk 7 . Online job sites came a close second with 58.8 per cent of the respondents’ salary.co. For marketing and creative professionals.

12 months 1 to 2 years 3 to 5 years 6 to 10 years 11 to 15 years 16 to 20 years 21 years + 22.0% 30.9 per cent of respondents have worked between 3 and 10 years and just over a quarter (33.0% 0-6 months 7 .0% 5.0% 15. professionals in marketing and creative fields have 9 years and 7 month’s work experience in total.Salary & Benefits Survey July 2007 Graphical Analysis Fig 1: Total Work Experience (Base: All respondents) 35.co.uk 8 . On average.0% 20.6%) have been working for 16 years or more.0% 0.0% 10.0% 25. Salary & Benefits Survey – July 2007 © mad.

Nearly a third (28.co. and 16. professionals in marketing and creative fields spend on average of 3 years in a job/position.7 per cent spend more than 5 years. Salary & Benefits Survey – July 2007 © mad.8%) have worked between 1 and 3 years in the same job/position.uk 9 . On average.Salary & Benefits Survey July 2007 Fig 2: Average Time in a Job/Position (Base: All respondents) 35% 30% 25% 20% 15% 10% 5% 0% Up to a year Between 1 and 2 years Between 2 and 3 years Between 3 and 4 years Between 4 and 5 years More than 5 years More than half of respondents (50.6%) usually stay in the same job/position between 3 and 5 years.

0% 30.0% 40. Salary & Benefits Survey – July 2007 © mad.0% 20.0% 15.Salary & Benefits Survey July 2007 Fig 3: Notice Period (Base: All respondents) 45.0% 0.0% 25.0% 5. The average notice period is nearly two months.uk 10 .0% One month or less Between 1 and 3 months 3 months Between 3 and 6 months 6 months or more 39.0% 10.co.0% 35.4 per cent of respondents have a notice period of one month or less.

0% 40. Just over three quarters of respondents (78.35 36 .co.0% 45.0% 35.0% 30 or less 31 .0% 0.1%) work between 36 and 50 hours a week.0% 25.60 61 .40 41 .0% 15.uk 11 .0% 20. Salary & Benefits Survey – July 2007 © mad.0% 30.0% 5.70 71 or more Marketing and creative professionals work an average of 44 hours a week.50 51 .Salary & Benefits Survey July 2007 Fig 4: Weekly Working Hours (Base: All respondents) 50.0% 10.

999 £35.000 .0% 2.£31 .000 £1 5.Salary & Benefits Survey July 2007 Fig 5: Basic Salary .£80.999 £49.000 .999 £27.999 £79.999 £24.000 and £35.000 .7 per cent of respondents falling into these brackets respectively.£50.£55.999.0 per cent and 11.£28. with 14.£25.999 £1 8.999 and between £36.000 .£46.110 per annum as their basic salary.£41 .000 .000 .£1 00.000 .0% 0.999 £99. Towards the lower salary bands these professionals are more likely to earn between £22.000 and £40.000 and £59.0% 14.0% 8.excluding any additional benefits such as bonus or car allowances (Base: All respondents) 16.£36.999 £59.999 £30.000 .999.000 and £24.0% 10. On average marketing and creative professionals earn £49.999.999 £69.£60.£22.999 £89.0% 4.£1 9.999 or more The most commonly occurring salary bands are between £31.999 £21 . Salary & Benefits Survey – July 2007 © mad. Towards the higher salary bands.000 .000 .999 £54.000 .999 £40.0% 12.co.0% 6.000 .000 .£90.uk 12 .£70.000 . marketing and creative professionals are more likely to earn between £60.0% Less than £1 6.000 .999 £45.

000 £30. However.000 £M ar ke ti ng ia ig it al dv er tis in g Ev en ts ke tin g ke tin g PR ve ch M ed Re se ar ot io S al es Pr om at i n n/ Cr e 2C 2B es ig ire c M ar B B ke t Average London salaries are the highest in comparison with the rest of the UK in most disciplines. in particular for those working in: PR earn 20 per cent more than their counterparts living elsewhere in the UK.000 £20. Salary & Benefits Survey – July 2007 © mad. B2B Marketing earn 17 per cent more than their counterparts living elsewhere in the UK and New Media/Digital earn 13 per cent more than their counterparts living elsewhere in the UK. Those working in Advertising outside London earn an average of £41.Salary & Benefits Survey July 2007 Fig 6: Average Salary by Region and Discipline (Base: All respondents) All of UK £60.uk 13 N ew D D M ed ia / M ar A M ar t D .000 £10. average salaries are lower than those in London.418 – 12 per cent more than those living in the capital and for those working in Media.co.000 £40. in Advertising. London salaries are only 1 per cent higher than for the rest of the UK.000 London Rest of UK (Excl London) £50.

They are followed by other top earners – CEOs/Partners (£76.000 £70.000 £20.000 £80.700) and Client Services Directors (£76.co.000 £10.000 £40.uk 14 G ro up A C C M ar A C A B C .000 £ir D ir D ir ir ir ir ir D ir dv er tis in g D ir D ir rt ne r ir D ir ir D D D D D D D M an ag in g cc ou nt Ev en ts ke tin g ou nt PR rt s ss oc ia te al es S s tiv e vs D ir us in es om m Pa A S re a lie nt Ac c or EO Managing Directors are the highest earners in the marketing and creative fields. PR Directors (£76.000 £30.105 per annum.Salary & Benefits Survey July 2007 Fig 7: Average Salary by Job Title – Directors (Base: All respondents) £90. earning an average of £33.396 per annum. Salary & Benefits Survey – July 2007 © mad.821). earning an average of £84. Art Directors appear to be the lowest paid.000 £60.000).000 £50.

co.000 £35.775 per annum.000 £30.000 £M gr M gr M gr gr M gr M gr M gr M gr M gr M gr M gr M un t M Ev en ts ke tin g tio n PR M Li st s M ng du ct m en t tiv e si gh t ec t vs nt A S en io r cc ou s M gr M gr gr gr gr S al e dv er tis i cc o S m ev el op ra nd at ab D ss B D us in e In terms of managerial roles. Salary & Benefits Survey – July 2007 © mad.000 £25.000 £10.000 £20. Account Managers and Client Services Managers earn on average £29.000 £40.000 £15.Salary & Benefits Survey July 2007 Fig 7a: Average Salary by Job Title – Managers (Base: All respondents) £50.412 and £33. Market Researchers/Customer Insight Managers are the highest earners with a salary of £44. At the lower end of the scale.286 per annum respectively.000 £5.uk M ar ke t Re s ea r B ch e r or Cu st A Pr od uc re a Pr o lie nt In or C as e M ar A C C Pr oj om or 15 .000 £45.

000 £20.250 per annum respectively.000 £Market Researcher/Customer Insight Exec Marketing Assistant/Coordinator Production Assistant Marketing Exec Account Exec Events Exec PR Exec For executive roles. Salary & Benefits Survey – July 2007 © mad.Salary & Benefits Survey July 2007 Fig 7b: Average Salary by Job Title – Executives/Assistants/Coordinators (Base: All respondents) £30. At the lower end of the scale are Marketing Assistants/Coordinators and Production Assistants.449 and £20. followed by Events and Market Researcher/Customer Insight Executives with earnings of £27. Marketing Executives came top of the earnings scale with an annual salary of £27.uk 16 .000 £5.518. who are paid on average £21.000 £25.100 and £26.750 per annum respectively.000 £10.co.000 £15.

Salary & Benefits Survey July 2007 Fig 7c: Average Salary by Job Title – Other professionals (Base: All respondents) £60. earning an average of £22.000 £20.uk B us in e M ar B ke tin g es s Jo u Co n A lis Pr od A D su 17 .000 £40. Marketing Consultants came top with an average salary of £47. followed by Business Consultants who earn an average of £47.000 £10. Artworkers and Designers are the lowest paid. Consultants are the highest earners.000 £50.537 per annum respectively.000 £30.co.000 £r rt w or ke r ri te r nt er w rit er st ito er t lta n es ig n na ly lta uc ev el op D es ig n er / W eb D Ed er t/ W on su op y ar ke t C C rn a us in ss /M Looking at other professionals working in the marketing and creative sectors.250 and £25. At the lower end of the scale.714 per annum.761. Salary & Benefits Survey – July 2007 © mad.

000 £50.Women Average Salary (£) .£10.000 £70.000 £20.000 £80.uk Average Salary (£) .Men Fig 8: Average Salary by Job Title and Gender Marketing Director Marketing Executive Marketing Manager Production Manager Project Manager Sales Manager Salary & Benefits Survey July 2007 18 .000 £40.000 £30.000 £90. see overleaf) Art Director Artworker Brand or Product Manager Business Consultant Business Development Manager Business Director Client Services Director Communications Manager Creative Director Creative Manager Database or List Manager Designer Market Researcher or Customer Insight Exec Marketing Assistant/Coordinator Marketing Consultant Salary & Benefits Survey – July 2007 © mad.co.000 £60.000 £- Account Director Account Manager (Base: All respondents) (For comments.

Salary & Benefits Survey – July 2007 © mad.558 per annum – 31.800 per annum – 44. While female Brand/Product Managers earn an average of £34. with the average salary for men being £43.2 per cent more.9 per cent more than their male counterparts respectively.665. their male counterparts earn an average of £56.334 and the average salary for women being £39. The second largest difference occurs between male and female Brand/Product Managers.0 per cent more.uk 19 . Overall.2 per cent and 9.454 per annum. While female Business Consultants earn an average of £39.Salary & Benefits Survey July 2007 Looking at some of the key roles in the marketing and creative sectors.4 per cent more than women. the largest difference in earnings occurs between male and female Business Consultants.736 per annum.co. their male counterparts earn an average of £45. men are paid an average of 9. female Creative Managers and Production Managers earn on average 21. However.

0% 8.0% 10. and those who expect an increase to their salary next year – 94.Salary & Benefits Survey July 2007 Fig 9: Salary Increase Received and Expected – by Job Title (Base: Those who received an increase to their salary – 88. For comments see page 22) Salary & Benefits Survey – July 2007 © mad.0% 2.0% M dv an er ag tis er in g M an ag er A rt D ir ec to r A rt w A or ss ke oc r ia B te ra D nd ir /P ec ro to du r ct M B B an us us ag in in er es es s s C D on ev su el op lta m nt en t M an ag B us er in B es us s in D es ire s/ ct M or ar ke t A na ly st C C EO lie /P nt ar S tn er er vi ce C lie s D nt ir S ec er to vi r ce C om s M m an un ag ic er at C io om ns m D un ir ec ic to at r io ns M an ag er C op yw C rit re er at iv e D ir ec C re to at r iv e M an ag er A D ir e ut iv e Ex ec un t A cc o ct or un t cc o (This graph is continued to the next page.0% 4.uk 20 A cc o A un t .8% of respondents.0% Average Increase Expected % 12.co.0% 0.0% 6.2% of respondents) Average Increase Received % 14.

8% of respondents.0% 0.uk 21 G ro up Ev en ts .2% of respondents) Average Increase Received % 12.by Job Title (continued from previous) (Base: Those who received an increase to their salary – 88.co.0% 6.0% Average Increase Expected % 10.Salary & Benefits Survey July 2007 Fig 9a: Salary Increase Received and Expected .0% 2.0% M an ag ch in g er M D /C ar ire us ke ct t tin or In g si As gh si t st M an ng t/ r Co or M di ar na ke to tin r g Co ns M ul ar ta ke nt tin g D M ir ar ec ke to tin r g Ex ec M ar ut ke iv e tin g M Pr an od ag uc er tio n A Pr ss od is ta uc nt tio n M an ag Pr er oj ec t M an ag er S al es D ir ec to S r al S es en io M r an A ag cc ou er W nt eb M D an es ag ig ne er r/ D ev el op er To ta lA ve ra ge ea r Ed ito r r es ig ne r r M an ag e Ac c M ar ou nt M an ag e ir ec to r ke t Re s D D at ab as e/ Li st D (For comments see overleaf) Salary & Benefits Survey – July 2007 © mad.0% 8.0% 4. and those who expect an increase to their salary next year – 94.

However.9 per cent pay rise Copy Writers . to 4.7% and 9.7 per cent of respondents said their salaries remained static at their last pay review and 5.Salary & Benefits Survey July 2007 88.7 per cent are expecting the same to happen at their next salary review.uk 22 .expecting an average of 6.co.received an average of 9.1 and 9.5% respectively).6% pay rise Business/Market Analyst .received an average of 8. See Figure 9.received an average of 8. Only one person said they were expecting a salary decrease of between 5. 1. 9. of which Client Services Managers and Managing Directors received the largest average pay rise (12.6 per cent pay rise The average salary increase received this year was 5. of which Client Services Managers and Managing Directors are expecting the largest average pay rise (8.5% pay rise 94.5% respectively). See Figure 9.9 per cent. Other professions that saw a substantial average increase in their salaries in the last 6 months were: Associate Directors .an average 5.1% and 7.0 per cent.received an average of 8. Salary & Benefits Survey – July 2007 © mad.8 per cent.9%. salary increases are expected to drop slightly.5 per cent of respondents received a decrease in salary this year .6 per cent pay rise Web Designers/Developers – expecting an average of 6.expecting an average of 6.2 per cent of respondents are expecting a salary increase at their next salary review.expecting an average of 6.8 per cent of respondents received a salary increase at their last salary review.7% pay rise Marketing Consultants .7 per cent pay rise Sales Directors . Other professions that are expecting a substantial average increase in their salaries from their next salary review are: Marketing Consultants .1% pay rise Advertising Managers .

uk 23 C Pe rs on al om O Pr iv at e tr av el m ed ic a ny C ar . Above is a chart of the eleven most received benefits as part of a remuneration package this year.0% 50.4%) were provided with benefits as part of their remuneration package.0% 20. cars and company credit cards Salary & Benefits Survey – July 2007 © mad.0% w or ki ng su ra nc e n /e xp en se s pe ns io n Al lo w an ce li ns ur cr ed it sc he m e e S ha r op tio n bo nu s bo nu s an ce ca rd et S ea so n tic k lo a re la te d C on tr ib ut or Fl ex ib le be ne fit s Li fe re la te d as y C om pa pe rf or m an ce an ce pe rf or m pa ny th er Nearly three quarters of respondents (73. in which Private Medical Insurance is shown as the most widely received benefit.co.Salary & Benefits Survey July 2007 Fig 10: Benefits (Base: Those who were provided with benefits as part of their remuneration package – 73.0% 0.0% 40.4% of respondents) 70.0% 10.0% 30. more so than Contributory Pension. flexible working.0% 60.

5 years 6 .0% 10.6 months 7 .12 months 1 . with 41.3 per cent of those working in the creative industries with no provision for their retirement.10 years 11 .0% 0.co.Salary & Benefits Survey July 2007 Fig 11: Length of Time Pension Fund Held (Base: Those who have a pension fund – 59.4 per cent saying that they have had a pension for more than five years.15 years 16 . On average respondents have had a pension fund for six years.20 years 21 years or more 59.0% 20.2 years 3 .0% 5. Salary & Benefits Survey – July 2007 © mad.7 per cent of respondents said that they had a pension fund. Of those with a pension.7% of respondents) 25.uk 24 . leaving 40. the majority are long-term savers.0% 0 .0% 15.

9. Just over half (53.9% 5 .uk 25 .11.7.7 per cent of participants said that their company contributed more than 12 per cent of their salary to such a fund.2 per cent said that their company does not contribute at all to the fund.5.6 per cent of the employee’s salary.4.13. Employer contributions were an average of 6.0% 10.2.7% of respondents) 25.9% 14 .co.0% 1 .9% 3 . 19.0% 15. Only 6.5%) of those whose employers contribute to their pension fund said that their employers pay between 3 per cent and 7.Salary & Benefits Survey July 2007 Fig 12: Employer Contribution to Pension Fund (Base: Those who have a pension fund – 59.15.0% 20.9 per cent of their salary into a pension fund.9% 16% or more Of those with a pension. Salary & Benefits Survey – July 2007 © mad.0% 0.9% 10 .0% 5.9% 8 .9% 12 .9% 6 .

16.9% 5 .8 per cent per cent of respondents said that they paid in more than 10 per cent of their salaries.0% 15.15.0% 0.9% 14 .9% 12 .0% 10.co.7.4 per cent of the employee’s salary.2.7% of respondents) 30. Personal contributions on the whole tend to be at the lower end of the scale.0% 1 . Only 7.13.6 per cent say that they do not personally contribute any money into their pension.9% 8 . while 59.9% 16% or more Of those with a pension.4.0% 20.11.5.0% 25.9% 6 .9 per cent of respondents who contribute to their fund say that they pay between 3 per cent and 7.0% 5.9. Personal contributions were an average of 5.uk 26 .9% 10 .9% 3 .Salary & Benefits Survey July 2007 Fig 13: Personal Contribution to Pension Fund (Base: Those who have a pension fund – 59. Salary & Benefits Survey – July 2007 © mad.9 per cent of their salaries into their pension every month.

co.0% 10.5.9% 5 .9% 6 .9% 3 .9% 16 – 20. Salary & Benefits Survey – July 2007 © mad.6% of total respondents) Received 25. and those who are expecting a guaranteed bonus next year – 10.3%) received a guaranteed bonus of between 3 per cent and 10.0% Expected 20.9% 11 – 15.4.1 per cent of the respondents’ salary and the average guaranteed bonus expected in future is 11.9 per cent of their salary this year. The average guaranteed bonus received this year was 10.Salary & Benefits Survey July 2007 Fig 14: Guaranteed Bonus (Base: Those who received a guaranteed bonus – 9.9% 31% + 9.3 per cent of the respondents’ salary.7 per cent or respondents received a guaranteed bonus this year.7% of total respondents.0% 15. of which nearly half (47.10.0% 0.9% 21 – 25% 26 – 30.0% 5.uk 27 .0% Less than 2.

9% 11 – 15.co.4.0 per cent of the respondents’ salary.9% 6 .9% 3 . and those who are expecting a personal performance related bonus next year – 19.Received and Expected (Base: Those who received a personal performance related bonus – 17.0% 10.2%) of respondents received a performance related bonus of between 5 and 10. of which over a quarter (37. The average performance related bonus received this year was 11.0% Less than 2.3% of total respondents) Received 30.1% of total respondents. Salary & Benefits Survey – July 2007 © mad.9% 21 – 25% 26 – 30.Salary & Benefits Survey July 2007 Fig 15: Personal Performance Related Bonus .0% Expected 25.0% 15.9% 31% + 17.9% 5 .0% 20.uk 28 .9% 16 – 20.0% 0.0% 5.9 per cent of their salary this year.1 per cent of respondents received a personal performance related bonus.3 per cent of the respondents’ salary and the average performance related bonus expected in future is 11.5.10.

co.0 per cent of the respondents’ salary and the average company performance related bonus expected in future is 9.0% Expected 25.9 per cent. and those who are expecting a company performance related bonus next year – 17.10.0% 0.1 per cent of total respondents received a company performance related bonus this year.9% 6 .5.0% Less than 2.9% 16 – 20.9% 21 – 25% 26 – 30.Salary & Benefits Survey July 2007 Fig 16: Company Performance Related Bonus . of which nearly half (48.1 per cent of the respondents’ salary.4%) of respondents received a company performance related bonus of between 3 and 10.1% of total respondents.9% 5 .6% of total respondents) Received 30.9% 31% + 19. Salary & Benefits Survey – July 2007 © mad.Received and Expected (Base: Those who received a company performance related bonus– 19. The average company performance related bonus received this year was 9.0% 15.9% 11 – 15.uk 29 .9% 3 .0% 5.4.0% 10.0% 20.

9% 16 – 20.8 per cent of the respondents’ salary Salary & Benefits Survey – July 2007 © mad.0% Less than 2.uk 30 .9% 21 – 25% 26 – 30.9% 3 .9% 31% + 21.co.9% 5 .9 per cent.0% 0.10.1 per cent of respondents received a company and personal performance related bonus this year.9% 6 .9% 11 – 15.4.Salary & Benefits Survey July 2007 Fig 17: Personal and Company Performance Related Bonus (Base: Those who received a personal and company performance related bonus – 21.0% 10.0% Expected 20.0% 5.5.3% of total respondents) Received 25. of which over a quarter (38. The average personal and company performance related bonus received this year was 13.4 per cent of the respondents’ salary and the average personal and company performance related bonus expected in the future is 13.1% of total respondents.0% 15. and those who are expecting a personal and company performance related bonus next year – 20.6%) of respondents received a company and personal performance related bonus of between 6 per cent and 15.

0% 10.000 £24. is £10.0% 0.000 or more 14.0% £3.999 £6.0% 20.0% 25.0% 5.000 .999 £10.co.304 per annum. The average value for a car provided as part of the remuneration package.999 per annum.1%) were provided with a car valued at between £4.999 £15.2% of respondents) 35.000 £14.000 and £9. Salary & Benefits Survey – July 2007 © mad.000 .2 per cent were provided with a car by their company.uk 31 .000 .999 £20.£9.999 £8.0% 15.000 £19.999 or less £4.Salary & Benefits Survey July 2007 Fig 18: Car Value per Annum (Base: Those who were provided with a car as part of their remuneration package – 14.£5.999 £25. of which more than half (55.0% 30.£7.

999 £8.000 .999 £10.0% 30. of which more than a third (34.0% 20.946 per annum.000 .999 in value per annum. followed by just over a third (33.0% £3.£19.000 .0% 15.4% of respondents) 40.0% 25.000 .7%) provided with a car loan of £6.co. The average value for a car loan provided as part of the remuneration package is £6. Salary & Benefits Survey – July 2007 © mad.000 or more 5.999 or less £4.999 £15.0% 0.000 to £9.uk 32 .Salary & Benefits Survey July 2007 Fig 19: Car loan value per annum (Base: Those who were provided with a car loan as part of their remuneration package – 5.999 £25.000 .4 per cent of respondents were provided with a car loan as part of their remuneration package.999 in value per annum.£9.999 £6.000 and £5.£7.0% 5.£5.£14.6%) were provided with a car loan between £4.0% 10.0% 35.

0% 5.co.001 £4.Received and Expected (Base: Those who received childcare arrangements/vouchers this year – 6.000 £2.001 £6.£2.496 of childcare arrangements/vouchers in the future.000 £6.0% Expected 25.448 of childcare arrangements/vouchers this year and they expect an average of £1.£900 £901 .9% of respondents.Salary & Benefits Survey July 2007 Fig 20: Childcare Arrangements/Vouchers (Annual Value) .0% 15.0% Less than £100 £101.£600 £601 .0% 0.000 £8.0% 10. and those who are expecting arrangements/vouchers next year – 6. Salary & Benefits Survey – July 2007 © mad. Respondents received an average of £1.£400 £401 .uk 33 . Only 24.8% of respondents) Received 30.001 £8.1%) received childcare arrangements/vouchers of between £101 and £900 in value.000 or more 6.0% 20.000 annually in value.000 £4.6 per cent received childcare arrangements/vouchers of more than £2.9 per cent of respondents received childcare arrangements/vouchers this year of which nearly a third (32.

co.Bo n us Co m 100% 10% 20% 30% 40% 50% 60% 70% 80% 90% 0% Bo nu s Pe rs o na l Pe rf pa ny Pe rf (Base: All respondents) (For comments see overleaf) C ar ee r br ea ks w an ce ar Al lo C C Salary & Benefits Survey – July 2007 © mad.uk Very important Important Fig 21: Importance of Benefits as Part of the Remuneration Package Neither H ig h Le s s hi gh ba s ba se sa la ry e /S om ab pa ba ny tic ca al C r s om w /o pa pe ny tr ca ol C r hi pl ld us ca pe re tr ar ol ra C ng on em tr ib en ut ts or y pe ns Fl ex io n ib le w or ki ng H ea lth H ol fe G ym in su ra nc w er e sa la ry id ay bu t M at si er ni ty be en gn ifi c tit an t /P at N on Li fe er ni -c ty as ne fi t s le m en be ne f su ra n Unimportant t Very unimportant its ce le av e on be tr ne ib ut fit or s y pe ns io Sh n ar e op tio ns 34 Salary & Benefits Survey July 2007 .

Flexible Working with 81.5 per cent of respondents) Childcare Arrangements (43.Salary & Benefits Survey July 2007 The most important benefit as part of the remuneration package was a generous holiday entitlement.6 per cent.2 per cent. Benefits that were considered the least important by respondents were: Less high base salary with more benefits (39.0%) and non contributory pension (36.6 per cent of respondents) Respondents were most indifferent about less base salary but significant benefits (37.uk 35 .2 per cent of respondents considering it as being important or very important to them.7 per cent and contributory pension with 79. followed by bonus linked with personal performance with 82. Salary & Benefits Survey – July 2007 © mad.8 per cent of respondents) Company car fully paid with petrol (48.co. which came top with 92.7% of respondents) as part of their remuneration package.0 per cent of respondents) Company car without petrol (49.

30 31 or more More than half of the respondents (57%) receive an average 21 to 25 days of paid annual leave from their employer.uk 36 .20 21 . Salary & Benefits Survey – July 2007 © mad.25 26 .Salary & Benefits Survey July 2007 Fig 22: Annual Holiday Allowance (Base: All respondents) 70% 60% 50% 40% 30% 20% 10% 0% 14 or less 15 . On average. respondents received 23 days of paid annual leave.co.

Salary & Benefits Survey July 2007 Fig 23: Staff Turnover Rate (Base: All respondents) 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Low Moderate High I don't know 79 per cent of respondents say their companies’ annual staff turnover rate is moderate to low.uk 37 .co. Salary & Benefits Survey – July 2007 © mad.

Salary & Benefits Survey – July 2007 © mad.co. of which nearly a quarter (24%) intend to change jobs within then next 12 months. Just under a quarter (23%) is settled in their existing jobs and not planning to make a move.Salary & Benefits Survey July 2007 Fig 24: Job-seeking – Changing Jobs (Base: All respondents) 25% 20% 15% 10% 5% 0% C hanging jobs now (within a month or so) Within 3 months Within 6 months In the next 12 months In the next 2/3 years Not planning to change jobs 77 per cent of respondents said they are willing to change jobs in the future.uk 38 .

6% of respondents looking to change jobs) 30% 25% 20% 15% 10% 5% 0% sk ill s at us ot io n ng e in g to r tio n ib ili t w or k /s ec lle le av e la nc pa ny tio Pr om lo ca er a ab of N on e th e st ov e n y e ba N ew Jo b co m ch a ns sp o lif e tr y un le e an as e at As shown above. Aspects such as work-life balance and flexible working received low ratings with only a few (8% and 3% respectively) considering them as important factors for changing jobs. followed by the prospect of an appealing financial remuneration package.Salary & Benefits Survey July 2007 Fig 25: Reasons for Changing Jobs Internally (Base: 76. Salary & Benefits Survey – July 2007 © mad. with 24 per cent stating so. Just over a quarter (28%) of respondents selected new challenge as their main reason for changing jobs within the company they currently work in.uk Li m ite d op po rt u M at er ni Fi n cr e In ni t y ty /P at er n em du s W or k- ci al r Fl ex ib rr e In d cu C ha ng N ew re nt ity 39 . it appears that new challenge.co. financial remuneration and promotion are the main reasons for changing jobs internally among marketing and creative professionals.

new challenge and financial remuneration followed by limited opportunity at current company are the most significant motivating factors for marketing and creative professionals when searching for a job outside the company they currently work in. Salary & Benefits Survey – July 2007 © mad.uk Li m ite d In du st ry /s ec to r C ha ng M e at lo er ca ni tio ty n /P at er ni ty le av e N on e of th e ab ov e y ch al le ng e Pr om ot io n re sp on si bi lit N ew Jo b In cr ea se d Fl ex ib le N ew w or ki ng sk ill s 40 . followed by the prospect of an attractive financial remuneration package (67%).Salary & Benefits Survey July 2007 Fig 26: Reasons for Changing Jobs Externally (Base: 76.6% of respondents looking to change jobs) 80% 70% 60% 50% 40% 30% 20% 10% 0% st at op us W or po krt lif un e it ba y at la nc cu e rr en t co m pa ny Fi na nc ia lr em un er at io n Similarly to above. 70 per cent of respondents selected new challenge as their main reason for changing jobs externally to the company they currently work in.co.

followed by 59 per cent selecting online job sites and a further 46 per cent selecting networking/word of mouth as their most preferred method to look for jobs.c o ap e iti on ab e of N on th e of ov e es e s .u rs s y C ec r ui R tm en t on M ln ew sp em W or d m e xh m ar e s/ E lin na ln oy er to e N at io th e ki n ro ac er s r s/ em al o ar e N et w Ap p ar d on C ire c eg i t D Listed above are the most preferred methods used to find a job.uk In te rn al bu l le tin R bo Jo b ce or O nt re /J o on Tr ad Lo ca he s g/ ir fa r pl C bc en tr e in tr a b pl ag ib er s jo of 41 . Salary & Benefits Survey – July 2007 © mad. Recruitment Consultancies came top as the most preferred method used to find a job with 70 per cent.Salary & Benefits Survey July 2007 Fig 27: Most Preferred Methods to Look for Jobs (Base: All respondents) 80% 70% 60% 50% 40% 30% 20% 10% 0% k ou th si te s er s oy er s ne ts Pl u fic ew sp ap su lt an c az in ad .co.

co.uk’s Salary & Benefits Survey – July 2007.co.mad. please contact Namrita Sachdev on the details below: Namrita Sachdev mad.uk 42 .co.sachdev@mad.uk Salary & Benefits Survey – July 2007 © mad.co.co.uk t: +44 (0)20 7970 4878 f: +44 (0)20 7970 4925 e: namrita.uk w : www.Salary & Benefits Survey July 2007 Contact Information For more information on mad.

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