in

An illustrative look at news and events

minutes

Putting it all upfront

Canadian beverage companies are taking the initiative to make labels easier to read by moving the calories from the back of the package to the front and providing full
serving details. Key to the initiative is an understanding of Canadians’ need for clear, consistent and more user-friendly caloric information and the government’s
desire to take meaningful steps to promote healthy active lifestyles, which includes making informed beverage choices.

Product Labels: So what are you drinking?

All single serve beverage containers, up A look at the calorie count per 237 ml serving of some of your favourite soft drinks.
to and including 591 ml, will display the total
calorie count on the front of all containers
Barq’ s Root Beer
Multi-serve packaging for beverages, larger
than 591 ml, will be labelled per 355 ml serving
except for 100% juices, juice beverages, sports drinks 111 calories
and bottled water as per Health Canada's requirements
Diet Coke
Juices and fruit drinks will be labelled
per 250 ml serving size One calorie
Sports drinks and bottled waters greater than 750 ml will be considered Mountain Dew
multi-serve and will be labelled per 500 ml serving size.
110 calories
What is Clear on Calories? Sprite
Clear on Calories is a voluntary beverage industry commitment to making the number of calories in
our products even more clear and consumer-friendly, helping Canadians to make informed beverage
choices. The supporting member companies include Canada Dry, Mott’s, Coca-Cola Refreshments
96 calories
Canada, Cott Beverages Canada, Nestle Waters Canada and PepsiCo Beverages Canada.
Ginger Ale
Company-controlled Vending Machines:
Total calorie counts per container will be displayed on
selection buttons (or when infeasible, in close proximity).
80 calories
Company-controlled Fanta Orange
Fountain Equipment: 111 calories
For consumer-facing fountain
dispensers, calorie counts will
be displayed on or in close Red Bull
proximity to dispensers.
110 calories
Coffee

Sources: www.refreshments.ca
Five calories ANTHONY GREEN/QMI AGENCY