ACKNOWLEDGEMENT

First of fall I would like to thank the Management at T&T Motors Ltd for giving me the opportunity to do my two-month project training in their esteemed organization. I am highly obliged to Mr. ADITYA NAYAR (DEPUTY MANAGER) for granting me to undertake my training at New Delhi branch. I express my thanks to all Sales Managers under whose able guidance and direction, I was able to give shape to my training. Their constant review and excellent suggestions throughout the project are highly commendable. My heartfelt thanks go to all the executives who helped me gain knowledge about the actual working and the processes involved in various departments. I would also like to thank Mr. VIVEK AHUJA for his guidance during the project and helping me out in the preparation of my report.

PREFACE
Project work is something that every Management student should carry out seriously at any organization irrespective of their topic they choose to do. This is a part of complete management study and carrying out such a project work is required by the examination and evaluation Department of Amity University necessary for the partial fulfillment of B.B.A. course. Carrying and completing such a project work is not an easy task. One must be careful before gathering the data required otherwise the very essence of the project will get lost in the midway and the real and correct idea will remain unexposed before the reader. I took my project in Marketing on Customer Satisfaction of Mercedes from T&T Motors, New Delhi. I had tried to compile the clear picture regarding the level of brand awareness, measure to increase and retain the brand awareness, and the advertising and the promotional tools effective for enhancing the awareness level of the potential customers. The project has played a significant role in my life in gaining knowledge in marketing field.

ABSTRACT
This project intends to give the complete profile of the automobile company Mercedes Benz and customer satisfaction of the customers towards the brand. It consists of the research carried out in the geographic area of New Delhi. The name Mercedes Benz needs no introduction for the car enthusiastic people. Ever since its foundation this name has been associated with the world class brand of cars, trucks and buses. The two founding fathers, one is Mr. Karl Benz who first founded this company in 1871 and the two others Mr. Gottlieb Daimler and Mr. Wilhelm May Bach, who founded the division of Mercedes Benz called as Daimler AG in 1890.The headquarters of the Mercedes Benz is located at Baden- Wurttemberg and Stuttgart in Germany. Currently this company produces a wide range of advanced luxury cars, trucks and buses in its manufacturing facilities, based all over the world besides Germany

Every company is conducting survey on customer satisfaction level on their products . The decrease in the interest rate and easy available of cars loans from 2 to 3 years. Festive offers.e. It played a vital role in helping the nation to produce higher value good and services and in the enhancing their skills and impose tremendous demand for automobile. so customer satisfactions is gaining a lot of importance in the present day. lot of car manufacturers company facing cut throat competition in the fields of technology and price. strategy to providing better facility to the owner. and strategy to provide better after sales service to customer.If customer is fully satisfied by the product it not only rub the organization successfully but also fetch many benefits for the company . The impact of automobile industry on the rest of the economy has been so pervasive and momentous that is characterized as second industrial. customer satisfaction . to monitor customer experiences and generate referrals. They are less process sensitive and they remain customer for a longer period. This project is also done to know the customers satisfaction level towards MercedesBenz. Customer Relationship Management CRM as a tool was used to create positive word-of-mouth. events and customer satisfaction surveys.INTRODUCTION Customer Satisfaction is the buzzword used by the business people for the success of organization in the present days. So to gain the market share it is important for the institutes to satisfy its customers and to retain the reputation and its image. A series of CRM activities were implemented with regular direct communication. Due to the increases of heavy competition in every product –line it become difficult for the companies to retain the customers for longer time.To make the products up to the satisfaction level of customers. Events. They buy addition products overtimes as the company introduce related produce related products or improved. Customer Satisfaction Strategies Followed By Mercedes The different strategies followed by Mercedes consists of Customer relationship management. etc. . Rewards Program. So retain the customer for longer time the marketer has to do only one things i.

 To provide suggestions.  To know the customer perception about features. the other objectives are:  To gather information about customer satisfaction toward Mercedes-Benz in the geographic region of New Delhi.OBJECTIVES OF THE STUDY The study has been under taken to analyze the customer satisfaction towards MercedesBenz in New Delhi with a special reference to the T&T motors. . maintenance cost and looks of cars of Mercedes-Benz.  To know the customer satisfaction towards the after sales services offers by Mercedes-Benz. in improving the customer satisfaction and the company sales and profitability.  To know the customer satisfaction about the safety and comfort provided by the cars of Mercedes-Benz.

one of the inventors of the electric motor. one of the technologies hailed as a replacement for gasoline as an energy source for cars. The battery electric car owes its beginnings to Hungarian Ányos Jedlik. the second (1771) version . when interest in lowand zero-emissions transportation was reignited. The similar fourstroke diesel engine was also invented by a German. the inventor of numerous car-related technologies. is generally regarded as the inventor of the modern automobile. in 1838. and Gaston Planté. the early history of the automobile can be divided into a number of eras based on the prevalent method of automotive propulsion during that time.or petrol-fueled internal combustion engine. The four-stroke petrol (gasoline) internal combustion engine that constitutes the most prevalent form of modern automotive propulsion is a creation of German inventor Nikolaus Otto. which led to the introduction in 1885 of the ubiquitous modern gasoline. In 1806. was discovered in principle by yet another German. Christian Friedrich Schönbein. with the creation of steampowered automobiles capable of human transport. the first cars powered by internal combustion engines running on fuel gas appeared. Rudolf Diesel. Cars powered by electricity briefly appeared at the turn of the 20th century but largely disappeared from commonality until the turn of the 21st century. Eras of invention Pioneer inventors German engineer Karl Benz. who invented the lead-acid battery in 1859. As such. The hydrogen fuel cell.INTRODUCTION TO THE INDUSTRY The history of the automobile begins as early as 1769. Early automobiles Steam automobiles Cugnot's steam wagon. Later periods were defined by trends in exterior styling and size and utility preferences.

William Murdoch had built a working model of a steam carriage in Redruth. although the need for the red flag was removed in 1878. in 1865 requiring self-propelled vehicles on public roads in the United Kingdom be preceded by a man on foot waving a red flag and blowing a horn. He finished working on it in 1791.Ferdinand Verbiest. Unfortunately. the centre of innovation passing to Great Britain. designed as a toy for the Chinese Emperor. Some of its features included a flywheel. and better steering developed. In Russia in the 1780s. A replica of Richard Trevithick's 1801 road locomotive 'Puffing Devil' Steam-powered self-propelled vehicles are thought to have been devised in the late-18th century. and over the next decades such innovations as hand brakes. gearbox. quite possibly. which are also the features of a modern automobile. His design had three roadwheels. until a backlash against these large speedy vehicles resulted in passing a law. an experimental steam-driven artillery tractor. as with many of his inventions. This effectively killed road auto development in the UK for most of the rest of the 19th century. By 1784. as inventors and engineers shifted their efforts to improvements in railway locomotives. Some were commercially successful in providing mass transit. Nicolas-Joseph Cugnot demonstrated his fardier à vapeur. the government failed to see the potential market and it was not developed further. multi-speed transmissions. Ivan Kulibin started working on a human-pedalled carriage with a steam engine. in 1770 and 1771. . a member of a Jesuit mission in China. it being of small scale and unable to carry a driver or passenger but. Such vehicles were in vogue for a time. The law was not repealed until 1896. the first working steampowered vehicle ('auto-mobile'). the Locomotive Act. Cugnot's design proved to be impractical and his invention was not developed in his native France. and bearing. and in 1801 Richard Trevithick was running a full-sized vehicle on the road in Camborne. built the first steam-powered vehicle around 1672. brake.

in 1838 built a four-seat steam phaeton. Scotsman Robert Davidson built an electric locomotive that attained a speed of 4 miles per hour (6 km/h). which not only was the first automobile in the USA. Ányos Jedlik. a professor at Prague Polytechnich. In 1838. builder and operator of London steam buses. and via a paddle wheel in the water. created a tiny model car powered by his new motor. as his steampowered vehicle was able to travel on roadwheels on land. Between 1832 and 1839 (the exact year is uncertain). Robert Anderson of Scotland invented the first crude electric carriage. and similar American patents were issued to Lilley and Colten in 1847. a Hungarian who invented an early type of electric motor. In 1805. which he operated on a short circular electrified track. the Netherlands and his assistant Christopher Becker created a small-scale electrical car. In England. Vermont blacksmith Thomas Davenport. In 1835. powered by non-rechargeable primary cells. Professor Sibrandus Stratingh of Groningen. powered by non-rechargeable primary cells. Evans demonstrated his first successful self-propelled vehicle. the inventor of the first American DC electrical motor. In 1834. Josef Bozek. built an oil-fired steam car and Walter Hancock. Among other efforts. in 1815. Internal combustion engines 1885-built Benz Patent Motorwagen.The first automobile patent in the United States was granted to Oliver Evans in 1789. but was also the first amphibious vehicle. installed his motor in a small model car. a patent was granted in 1840 for the use of rail tracks as conductors of electric current. Electric automobiles In 1828. the first car to go into production with an internal combustion engine .

Englishman Samuel Brown who tested his hydrogen-fuelled internal combustion engine by using it to propel a vehicle up Shooter's Hill in south-east London. This ignition. In 1883. and the four-seat "second Marcus car" of 1888/89. this was his only automotive patent. covering some nine kilometres in about three hours. Marcus secured a German patent for a low-voltage ignition system of the magneto type. Today. and in 1826. A later version was propelled by coal gas. Swiss engineer François Isaac de Rivaz who built an internal combustion engine powered by a hydrogen and oxygen mixture. About 1870. This design was used for all further engines. Austria (then the Austro-Hungarian Empire). this car is known as "the first Marcus car". Early experimenters using gases included. made the second car's design very innovative. in conjunction with the "rotating-brush carburetor". in Vienna. and the earliest engines used gas mixtures. Austria: world's first gasoline-run vehicle. A Delamare-Deboutteville vehicle was patented and trialled in 1884.1870. . Vienna. in 1806. particularly liquids. inventor Siegfried Marcus put a liquid-fuelled internal combustion engine on a simple handcart which made him the first man to propel a vehicle by means of gasoline. the 'first Marcus car' The second Marcus car of 1888 (Technical Museum Vienna) Early attempts at making and using internal combustion engines were hampered by the lack of suitable fuels. Belgian-born Etienne Lenoir's Hippomobile with a hydrogen-gas-fuelled onecylinder internal combustion engine made a test drive from Paris to Joinville-le-Pont in 1860.

There were numerous others. Bollée. One of the first four-wheeled petrol-driven automobiles in Britain was built in Birmingham in 1895 by Frederick William Lanchester. It is likely they were not the only ones. which also introduced the first four-cylinder engine. and first motorcycle. while Henry Nadig constructed a four-wheeler in Allentown.that the horseless coach was absolutely suitable for daily use. making it at least a candidate for the first automobile. Pennsylvania. Gottlieb Daimler and Wilhelm Maybach in Stuttgart in 1889 designed a vehicle from scratch to be an automobile. Soon after.024 horsepower (17. to average 45 kilometres per hour (28. In 1891. Benz was granted a patent for his automobile on 29 January 1886. using a 650 cc (40 cu in) engine of his own design. and the first electric starter was installed on an Arnold. and began the first production of automobiles in 1888. and Léon Bollée. Ohio. which was destroyed in a fire the same year. Jamin. Panhard was quickly followed . from Mannheim to Pforzheim and back . after Bertha Benz. his wife. but Italy's Enrico Bernardi of the University of Padua. fitting it into his son's tricycle.9 W) 122 cc (7.It is generally acknowledged that the first really practical automobiles with petrol/gasoline-powered internal combustion engines were completed almost simultaneously by several German inventors working independently: Karl Benz built his first automobile in 1885 in Mannheim.with the first long-distance trip in August 1888. Since 2008 a Bertha Benz Memorial Route commemorates this event. Veteran era The French 1898 Renault Voiturette The first production of automobiles was by Karl Benz in 1888 in Germany and. who also patented the disc brake. had proved . built between 1895 and 1898. in France by Emile Roger. enabled his driver. patented a 0. including tricycle builders Rudolf Egg. The first company formed exclusively to build automobiles was Panhard et Levassor in France. By 1900. rather than a horse-drawn carriage fitted with an engine. They also are usually credited with invention of the first motorcycle in 1886. mass production of automobiles had begun in France and the United States. Edward Butler.4 cu in) one-cylinder petrol motor. many early pioneers are nearly forgotten. Bernardi enlarged the tricycle in 1892 to carry two adults. Formed in 1889. John William Lambert built a three-wheeler in Ohio City. In all the turmoil. an adaptation of the Benz Velo. under licence from Benz. in 1882.0 mph) in the 1897 Paris-Tourville rally.

were attempted. Many modern advances. Within a few years. Innovation was rapid and rampant. In 1898. for example. the automobile industry was beginning to take off in western Europe. electricity and petrol/gasolinepowered automobiles competed for decades.by Peugeot two years later. Within a year. and four-wheel drive. with no clear standards for basic vehicle architectures. Steam. and most operated at a single speed. and Ford were producing cars in the thousands. Cadillac (formed from the Henry Ford Company). and closed bodies were extremely rare. becoming the first American automobile manufacturing company. Its large scale production line was running in 1902. a French Panhard-Levassor. multi-valve engines. with fixed drive shaft and ring and pinion gear. in 1898 1903 World's Work Article In the United States. body styles. The next year. overhead camshafts. it was Ransom E. with petrol/gasoline internal combustion engines achieving dominance in the 1910s. The first automobile in Japan. By the start of the 20th century.8% of world automobile production that year. a dizzying assortment of technologies were being produced by hundreds of producers all over the western world.204 were produced in 1903. making "perhaps the first hot rod in history" and bringing Renault and his brothers into the car industry. and engine displacement ranged to more than a dozen litres. brothers Charles and Frank Duryea founded the Duryea Motor Wagon Company in 1893. where 30. construction materials. rather than a wheel for steering. Olds and his Olds Motor Vehicle Company (later known as Oldsmobile) who would dominate this era of automobile production. Louis Renault had a De Dion-Bouton modified. Winton. or controls. Dual.and even quad-engine cars were designed. Chain drive was dominant over the drive shaft. including gas/electric hybrids. Dutch designer Jacobus . Drum brakes were introduced by Renault in 1902. However. Many veteran cars use a tiller. especially in France. and discarded at this time. representing 48.

as well as the development of technology to produce gasoline (replacing kerosene and coal oil) and of improvements in heattolerant mineral oil lubricants (replacing vegetable and animal oils). The Studebaker . in Decatur. Italy (where FIAT started in 1899). Iran. such as "In My Merry Oldsmobile" (a tradition that continues) while. beginning around 1886). Norway. also. Rudolf Egg. Innovation was not limited to the vehicles themselves. and the Dutch East Indies. There were social effects. collecting a fee on every car they produced. it was possible to talk about a national automotive industry in many countries. Also in 1899. In My Merry Oldsmobile songbook featuring an Oldsmobile Curved Dash automobile (produced 1901-1907) and period driving clothing By 1900. Illinois. adopted the first self-propelled paddy wagon. which copied Benz. but without success). the export trade had begun to be global. and Lorenz Popp). Jacob German would start a tradition for New York City cabdrivers when he sped down Lexington Avenue. Music would be made about cars. William Jennings Bryan would be the first presidential candidate to campaign in a car (a donated Mueller). it never competed and it would be 1965 and the Jensen FF before four wheel drive was used on a production car. Hammel (by A. F. Switzerland (led by Fritz Henriod. Patent 549. Three years later. Hammel and H. This patent did more to hinder than encourage development of autos in the USA. Selden licensed his patent to most major American auto makers.S. a pseudo-Panhard. in Denmark. in 1883. Saurer. in 1896. Vagnfabrik AB in Sweden. at the "reckless" speed of 12 mph (19 km/h). with an already archaic paraffin-fuelled centre-pivot-steered wagon). and as far afield as Australia (where Pioneer set up shop in 1898.Spijker built the first four-wheel drive racing car. Selden was granted a United States patent for a twostroke automobile engine (U. Increasing numbers of cars propelled the growth of the petroleum industry. both based on the Gobron-Brillié). with Koch exporting cars and trucks from Paris to Tunisia. including Belgium (home to Vincke. and Linon and Nagant. Germain. Akron. Ohio.160). Meanwhile. On 5 November 1895. George B. Johann Weber. Johansen at Copenhagen. Irgens (starting in Bergen. U. Egypt. either.

and gasoline engines in 1904. Although the modern touring car had been invented earlier. the various experimental designs and alternate power systems would be marginalised. Major breakthroughs in proving the usefulness of the automobile came with the historic long-distance drive of Bertha Benz in 1888. manufactured. however.brothers. marking the point when the majority of sales shifted from the hobbyist and enthusiast to the average user. fuel was difficult to obtain. Throughout the veteran car era. Karl Benz. 1903. having become the world's leading manufacturers of horse-drawn vehicles. roads suitable for travelling were scarce. and after Horatio Nelson Jackson's successful trans-continental drive across the United States in 1903. Traditional coach-style vehicles were rapidly abandoned. due in part to hundreds of small manufacturers competing to gain the world's attention. the first South American automobile was built in Peru. the Brass (or Edwardian) Era lasted from roughly 1905 through to the beginning of World War I in 1914. when she travelled more than 80 kilometres (50 mi) from Mannheim to Pforzheim. In 1908. and rapid innovation meant that a year-old car was nearly worthless. independent suspension (actually conceived by Bollée in 1873). automobiles were seen as more of a novelty than a genuinely useful device. to make people aware of the potential of the vehicles her husband. Throughout this era. made a transition to electric automobiles in 1902. Key developments included the electric ignition system (by dynamotor on the Arnold in 1898. Within the 15 years that make up this era. tends to get the credit). and buckboard runabouts lost favour with the introduction of tonneaus and other lessexpensive touring bodies. Breakdowns were frequent. development of automotive technology was rapid. This system specified front-engined. though Robert Bosch. 1905 was a signal year in the development of the automobile. and four-wheel brakes (by the Arrol-Johnston Company of . but also continued to build horse-drawn vehicles until 1919. Brass or Edwardian era T-model Ford car parked outside Geelong Library at its launch in Australia in 1915 Named for the widespread use of brass in the United States. the Grieve. rear-wheel drive internal combustion engined cars with a sliding gear transmission. it was not until Panhard et Levassor's Système Panhard was widely licensed and adopted that recognisable and standardised automobiles were created.

Scotland in 1909). patented by John Wood in England in 1905. though many other systems were still in use. with over seventy-five makers including Holsman (Chicago). supplied by Hale & Irwin) and BSA (in the UK) pioneered the use of all-steel bodies.) Between 1907 and 1912 in the United States. the Raceabout expressed the exuberance of the driving public. and 23. with angle steel taking over from armored wood as the frame material of choice. It used a planetary transmission. Some examples of cars of the period included • • • 1908–1927 Ford Model T — the most widely produced and available car of the era. the high-wheeler would be killed by the Model T. Leaf springs were widely used for suspension. though vehicles generally still had discrete speed settings. and Sears (which sold via catalog). In 1912. IHC (Chicago). (It would not become standard equipment until 1926. 17..S. the change would mean improved supplies of superior-quality wood for furniture makers. Similar models were the Types 15. on a Rickenbacker. as did the similarly-conceived American Underslung and Hispano-Suiza Alphonso. Safety glass also made its debut. and had a pedal-based control system. 1910–1920 Bugatti Type 13 — a notable racing and touring model with advanced engineering and design. allowing a variety of cruising speeds. . 1910 Mercer Raceabout — regarded as one of the first sports cars. While it would be another two decades before all-steel bodies would be standard. 22. joined in 1914 by Dodge (who produced Model T bodies). Hupp (in the U. Transmissions and throttle controls were widely adopted. rather than the infinitely variable system familiar in cars of later eras. the high-wheel motor buggy (resembling the horse buggy of before 1900) was in its heyday.

which had two-speed planetary gearbox. torque converter. the front-engined car came to dominate. with closed bodies and standardised controls becoming the norm.Vintage era 1926 Austin 7 Box saloon Lineup of Ford Model As The vintage era lasted from the end of World War I (1919).) Just at the end of the vintage era. 90% were closed. and lockup clutch. with multi-valve and overhead camshaft engines produced at the high end. During this period. 90% of cars sold were open. Also in 1919. and even V16 engines conceived for the ultrarich. through the Wall Street Crash at the end of 1929. Three years later. In 1919. Development of the internal combustion engine continued at a rapid pace. it never entered production. . and V8. Hermann Rieseler of Vulcan Motor invented the first automatic transmission. V12. hydraulic brakes were invented by Malcolm Loughead (co-founder of Lockheed). by 1929. they were adopted by Duesenberg for their 1921 Model A. tempered glass (now standard equipment in side windows) was invented in France.(Its like would only become an available option in 1940.

1927–1931 Ford Model A (1927-1931) — after keeping the brass era Model T in production for too long. but not put in production until appearing on the low-volume Mercedes- . In the same vein. though it had appeared several years earlier in road cars made by Alvis and Cord. and ended with the recovery after World War II. By the 1930s. and headlights were gradually integrated with the body of the car. For example. serving as a template for cars around the world.000 victories in five years. phaetons. The old open-top runabouts. commonly placed at 1948. and touring cars were phased out by the end of the classic era as wings. although some things were later "re-invented". and in racing cars by Miller (and may have appeared as early as 1897). with over 1.Exemplary vintage vehicles: • • • • • • 1922–1939 Austin 7 — the Austin Seven was one of the most widely copied vehicles ever. making it the bestselling model of the era. running boards. front-wheel drive was re-introduced by André Citroën with the launch of the Traction Avant in 1934. 1924–1929 Bugatti Type 35 — the Type 35 was one of the most successful racing cars of all time. first car to feature a load-bearing monocoque-type body and independent front suspension. and credited to someone else. More than 4 million were produced. with the new saloon/sedan body style even incorporating a trunk or boot at the rear for storage. 1922–1931 Lancia Lambda — very advanced car for the time. 1930 Cadillac V-16 — developed at the height of the vintage era. 1925–1928 Hanomag 2 / 10 PS — early example of envelope styling. Ford broke from the past by restarting its model series with the 1927 Model A. independent suspension was originally conceived by Amédée Bollée in 1873. most of the mechanical technology used in today's automobiles had been invented. without separate fenders (wings) and running boards. Pre-WWII era Citroën Traction Avant The pre-war part of the classic era began with the Great Depression in 1930. It was in this period that integrated fenders and fully-closed bodies began to dominate sales. the V16powered Cadillac would join Bugatti's Royale as the most legendary ultra-luxury cars of the era. from BMW to Nissan.

Benz 380 in 1933. 1934–1940 Bugatti Type 57 — a singular refined automobile for the wealthy. 1934–1956 Citroën Traction Avant — the first mass-produced front-wheel drive car. In 1930. Superior performance and quality. with technological advances not seen in most other manufacturers until the 1960s. 1932–1948 Ford V-8 — introduction of the powerful flathead V8 in mainstream vehicles. built with monocoque chassis. 1936–1939 Rolls-Royce Phantom III — V12 engined pinnacle of pre-war engineering. thanks in part to the effects of the Great Depression. Exemplary pre-war automobiles: • • • • • • • 1932–1939 Alvis Speed 20 and Speed 25 — the first cars with all-synchromesh gearbox. setting new performance and efficiency standards. Post-war era 1953 Morris Minor Series II Jaguar E-type coupe . 1936–1955 MG T series — sports cars with youth appeal at an affordable price. 1938–2003 Volkswagen Beetle — a design for efficiency and low price. the number of auto manufacturers declined sharply as the industry consolidated and matured. which progressed over 60 years with minimal basic change. which prodded American makers to use it more widely.

the European makers adopted ever-higher technology. engine power and vehicle speeds rose. reappeared after a long absence.1985 Mini Automobile design finally emerged from the shadow of World War II in 1949. BMC's revolutionary space-saving Mini. By the end of the decade. and stagnant innovation wreaked havoc on the American industry. and grand tourers (GT). just as Lancia introduced the revolutionary V6powered Aurelia. exemplified in America by the Cadillac Eldorado Brougham. Enzo Ferrari was beginning his 250 series. automobile emissions control rules. Chevrolet released the Camaro to compete with the Mustang. performance became a prime focus of marketing. like the GM A-bodies. Alec Issigonis' Mini and Fiat's 500 diminutive cars swept Europe. and cars spread across the world. designs became more integrated and artful. and Ford tried radical small cars. In America. Though somewhat ironically. Throughout the 1950s. Chrysler. In 1967. which first appeared in 1959. the number of automobile marques had been greatly reduced. as Detroit began to worry about foreign competition. Minis were marketed under the Austin and Morris names. and Lancia were acquired by larger companies. Ultra luxury. Japanese and European imports. But everything changed in the 1970s as the 1973 oil crisis. while the similar kei car class put Japan on wheels for the first time. The legendary Volkswagen Beetle survived Hitler's Germany to shake up the small-car market in the Americas. The trend for corporate consolidation reached Italy as niche makers like Maserati. captured large sales worldwide. with makes such as Cadillac and Lincoln staging their best sales years ever . the year that in the United States saw the introduction of high-compression V8 engines and modern bodies from General Motors' Oldsmobile and Cadillac brands. but had little success. The unibody/strut-suspended 1951 Ford Consul joined the 1948 Morris Minor and 1949 Rover P4 in waking up the automobile market in the United Kingdom. In 1964 the popular Ford Mustang appeared. In Italy. Captive imports and badge engineering swept through the US and UK as amalgamated groups like the British Motor Corporation consolidated the market. The market changed somewhat in the 1960s. and Japan appeared as a serious car-producing nation. full-size sedans staged a major comeback in the years between the energy crisis. General Motors. like the Ferrari Americas. swept across Europe. exemplified by pony cars and muscle cars. until Mini became a marque in its own right in 1969. Ferrari.

never put their designs into production after the 1973 oil crisis. 1959–2000 Mini — this quintessential small car lasted for four decades. Exemplary post-war cars: • • • • • 1948–1971 Morris Minor — a popular. Toyota. however. including Mercedes-Benz and General Motors. Other Wankel licensees. It was affordable. . 1961–1975 Jaguar E-type — the E-type saved Jaguar on the track and in the showroom. and an increasing focus on safety in the design of automobiles. was to see widespread use. and was a standard for design and innovation in the 1960s. the biggest developments of the era were the widespread use of independent suspensions. pioneered by General Motors but popularised by BMW and Saab.) Rover and Chrysler both produced experimental gas turbine cars to no effect. and is one of the most famous cars of all time. A so-called yank tank in Havana. the gas turbine. acquired a reputation as a polluting gas-guzzler. it paved the way for future decades of Japanese strength in the automotive industry. Mazda had much success with its "Rotary" engine which. and Nissan took the place of big-engined cars from America and Italy. 1964–present Ford Mustang — the pony car that became one of the best-selling and most-collected cars of the era. On the technology front. 1969 Datsun 240Z — one of the first Japanese sports cars to be a smash hit with the North American public. Of these. well built.in the late 70s. Small performance cars from BMW. only the last. Cuba Cuba is famous for retaining its pre-1959 cars. wider application of fuel injection. and had great success both on the track and in the showroom. known as yank tanks or maquinas. The hottest technologies of the 1960s were NSU's "Wankel engine". and the turbocharger. which have been kept since the Cuban revolution when the influx of new cars slowed because of a US trade embargo. (Mazda's hydrogen-fuelled successor was later to demonstrate potential as an "ultimate eco-car". and typical post-war car exported around the world.

Modern era The wedge profile of the 1967 NSU Ro 80 was often copied in subsequent decades The modern era is normally defined as the 25 years preceding the current year. and sport utility vehicle. Nearly all modern passenger cars are front-wheel drive monocoque/unibody designs. there are some technical and design aspects that differentiate modern cars from antiques. minivan. power began to rise rapidly. The rise of pickup trucks in the United States. a powerful sports car might have produced 200 horsepower (150 kW) – just 20 years later. dominate today's market. but have mutated into today's high-powered luxury crossover SUV and sports wagon. . average passenger cars have engines that powerful. and some performance models offer three times as much power. The modern era has also seen rapidly rising fuel efficiency and engine output. the hatchback.[citation needed] yet are relatively recent concepts. platform sharing. the modern era has been one of increasing standardisation. All originally emphasised practicality. and computer-aided design. In the 1980s. However. While all of these advances were first attempted in earlier eras. and SUVs worldwide has changed the face of motoring. Body styles have changed as well in the modern era. Three types. Once the automobile emissions concerns of the 1970s were conquered with computerised engine management systems. Some particularly notable advances in modern times are the widespread of front-wheel drive and all-wheel drive. and the ubiquity of fuel injection. but this design was considered radical as late as the 1960s. the adoption of the diesel engine. with these "trucks" coming to command more than half of the world automobile market. Without considering the future of the car. they so dominate the market today that it is easy to overlook their significance. with transversely-mounted engines.

making it the longest running entry in the list.[26] 1970–present Range Rover — the first take on the combination of luxury and four-wheel drive utility. These models were some of the first successful American front-wheel drive. 1981–1989 Dodge Aries and Plymouth Reliant — the "K-cars" that saved Chrysler as a major manufacturer. 1977–present Honda Accord saloon/sedan — this Japanese sedan became the most popular car in the United States in the 1990s.Exemplary modern cars: • • • • • • • • • 1966–present Toyota Corolla — a simple small Japanese saloon/sedan that has come to be the best-selling car of all time. pushing the Ford Taurus aside. 1975–present BMW 3 Series — the 3 Series has been on Car and Driver magazine's annual Ten Best list 17 times. fuel-efficient compact cars. supplemental restraint airbags. 1986–present Ford Taurus — this mid-sized front-wheel drive sedan with modern computer-assisted design dominated the American market in the late 1980s. These features would later become standard throughout the car industry. and created a design revolution in North America. 1967 NSU Ro 80 — the basic wedge profile of this design was much emulated in subsequent decades. and electronic traction control systems all made their debut on the S-Class. . Such was the popularity of the original Range Rover Classic that a new model was not brought out until 1994. and setting the stage for today's upscale Asian sedans.[27] 1973–present Mercedes-Benz S-Class — electronic Anti-lock Braking System. 1983–present Chrysler minivans — the two-box minivan design nearly pushed the station wagon out of the market. and presaged today's crossover SUVs. the original 'SUV'. seat belt pretensioners.

. remaining Studebaker dealers had the option to convert their dealerships to Mercedes-Benz dealership agreements. The Mercedes automobile was first marketed in 1901 by Daimler Motoren Gesellschaft. and in return. which stressed Studebaker's quality over quantity. It is currently a division of the parent company. Studebaker. Indiana (USA). after previously being owned by Daimler-Benz. when Studebaker's U. MercedesBenz objected to the proposal. patented in January 1886. Mercedes-Benz has its origins in Karl Benz's creation of the first petrol-powered car.INTRODUCTION TO THE COMPANY Mercedes-Benz is a German manufacturer of luxury automobiles. Daimler AG (formerly DaimlerChrysler AG). Mercedes-Benz maintained an office within the Studebaker works in South Bend from 1958 to 1963. When Studebaker entered into informal discussions with Franco-American automaker Facel Vega about offering Facel Vega Excellence model in the United States. the Benz Patent Motorwagen. Studebaker would allow Mercedes-Benz access to its dealer network in the U. Mercedes-Benz is one of the most well-known and established automotive brands in the world. Mercedes-Benz entered into a distribution agreement with the StudebakerPackard Corporation of South Bend. buses. The first Mercedes-Benz brand name vehicles were produced in 1926. which needed Mercedes-Benz distribution payments to help stem heavy losses. makers of Studebaker and Packard brand automobiles. Under the deal. Studebaker also was permitted to use the German automaker's name in its advertisements. dropped further action on the plan.. Many U. operations ceased.S. History Business alliances Studebaker-Packard In 1958. and by Gottlieb Daimler and engineer Wilhelm Maybach's conversion of a stagecoach by the addition of a petrol engine later that year. and trucks. coaches.S Studebaker dealers converted to Mercedes-Benz dealerships at that time.S. receive compensation for each car sold. handle shipments of vehicles to the dealers. and is also the world's oldest automotive brand still in existence today. following the merger of Karl Benz's and Gottlieb Daimler's companies into the Daimler-Benz company. Mercedes-Benz has introduced many technological and safety innovations that have become common in other vehicles several years later. When Studebaker closed its Canadian operation and left the automobile business in 1966.

and all AMG models sold in the United States also face an additional gas guzzler tax.such as J. Mercedes had the worst CO2 average of all major European manufacturers. Power. Certain Mercedes-Benz cars including the S550. respectively.Subsidiaries Mercedes-Benz AMG became a majority owned division of Mercedes-Benz in 1998. now in fourth place. Mercedes showed dramatic improvement by climbing from 25th to 5th place. Mercedes-Benz had maintained a reputation for its quality and durability. and became Mercedes-Benz AMG beginning on 1 January 1999. By mid-2005. Quality rankings Since its inception.66 million for their decision to not meet the federal corporate average fuel economy standard in 2009. Corporate average fuel economy In the United States. Mercedes was also the worst manufacturer in 2007 and 2006 in terms of average CO2 levels. Power's Initial Quality Study for the first quarter of 2007. As of 2009. and are recommending the E-Class and the S-Class. Germany assembly plant. Power surveys. Mercedes-Benz's initial quality rating improved by yet another mark. surpassing quality leader Toyota. In 2008. ranking 14th out of 14 manufacturers. On top of this accolade. The company was integrated into DaimlerChrysler in 1999. Mercedes temporarily returned to the industry average for initial quality. a measure of problems after the first 90 days of ownership. Objective measures looking at passenger vehicles . and earning several awards for its models. it also received the Platinum Plant Quality Award for its Mercedes’ Sindelfingen. . according to J.D. Consumer Reports of the United States has changed their reliability ratings for several Mercedes-Benz vehicles to "average".D. with 181 g and 188 g of CO2 emitted per km. For 2008. In J. demonstrated a downturn in reputation in this criteria in the late 1990s and early 2000s.D. Mercedes-Benz was assessed a record US$30.

Vietnam .and B-Class) India Indonesia Iran Malaysia Mexico Nigeria (buses. and the full-sized GL-Class Luxury Sport Utility Vehicle are all built at the MercedesBenz production facility near Tuscaloosa. United Kingdom Mercedes Grand Prix Factory USA The Mercedes-Benz M-Class Sport Utility.Production Besides its native Germany. The first Mercedes-Benz factory outside of Germany) Austria (G-Class) Bosnia and Herzegovina Brazil (buses. Alabama.Brackley. the R-Class Sport Tourer. established in 1956) Canada Egypt: Egyptian German Automotive Company Ghana (buses. Northamptonshire. taxis) Hungary (construction of a new plant in the country announced on 18 June 2008. E and S class vehicles by the Thonburi Group) Turkey United Kingdom (The SLR sports car is built at the McLaren Technology Centre in Woking). for the next generation A. utility motors and the van Sprinter) Spain (Irun) South Africa South Korea (Mercedes-Benz Musso and MB100 models manufactured by SsangYong Motor Company) Thailand (assembly of C. trucks. trucks. trucks and the Sprinter van. C-class passenger cars (export only). trucks. Mercedes-Benz vehicles are also manufactured or assembled in: • • • • • • • • • • • • • • • • • • • • • • Argentina (buses.

crossover minivan S-Class .roadster SLK-Class . Passenger cars Pope Benedict XVI in a Mercedes-Benz Popemobile in São Paulo.hardtop supercar Trucks Mercedes-Benz is one of the world's largest manufacturers of trucks.SUV GLK-Class . and estate CL-Class . coupé.4 door coupe E-Class .people carrier C-Class .coupé CLS-Class .Models Current model range Mercedes-Benz has a full range of passenger.roadster SLR . .subcompact B-Class .sedan (saloon). and estate G-Class . sports coupé (CLC). light commercial and heavy commercial equipment.SUV R-Class .sedan (saloon). Brazil The following passenger vehicles were in production in 2009: • • • • • • • • • • • • • • • A-Class .SUV M-Class .sedan (saloon) SL-Class .4WD cross-country vehicle GL-Class . Production is on a global basis. convertible. The Smart marque of city cars has also been part of the Mercedes-Benz Group since 1994.

9 1974: 240D 1976: 300D 1979: 500SEL and G-Class 1983: 190E 2. popularly named Colectivo. many of which were modified independently to buses. Today. mainly for Europe and Asia.3-16 1986: First 'E-Class' 1991: 600SEL . Mercedes-Benz produces a range of vans. trucks and the Sprinter van. It originally built trucks. it builds buses. knownly as "Adenauer Mercedes" 1953: "Ponton" models 1954: 300SL "Gullwing" 1959: "Fintail" models 1960: 220SE Cabriolet 1963: 600 "Grand Mercedes" 1963: 230SL "Pagoda" 1965: Mercedes-Benz S-Class 1966: 300SEL 6. Significant models produced • • • • • • • • • • • • • • • • • • • • • • • • • 1928: SSK racing car 1930: 770 "Grosser Mercedes" state and ceremonial car 1934: 500 K 1936: 260 D World's first diesel production car 1936: 170 1938: W195 Speed Record-breaker 1951: Mercedes-Benz 300.3 1968: W114 "new generation" compact cars 1969: C111 experimental vehicle 1972: Mercedes-Benz W107 350SL 1974: 450SEL 6. The first factory to be built outside Germany after WWII was in Argentina.Buses and vans Mercedes-Benz Vario Mercedes-Benz also produces buses.

The SLR has a maximum speed of 337 kilometres per hour (209. Due to European pedestrianprotection regulations. etcetera. ML320 Bluetec. though modified to give 460 kilowatts (625 PS. L for long-wheelbase. for example: E for fuel injection (German: Einspritzung). which is part owned by Mercedes. the name would be in the form of (for example) 500E where the engine displacement made up the first three numbers and the last letter(s) represented the type of engine and/or chassis. The suffix was retained in some cases. 7. in Mercedes-Benz terminology. This is the same cylinder block as featured in SL55 AMG and the CLS55 AMG. and CDI for Diesel (CDI .000. German: Klasse. McLaren decided to cease production of the SLR in 2009. D for Diesel. R320 Bluetec 2010: Mercedes-Benz SLS AMG McLaren cars A silver SLR McLaren on display at the 2006 European Motor Show in Brussels Mercedes-Benz has also produced a limited-production sports car with McLaren Cars. In 1994. GL320 Bluetec. Car nomenclature In 1994 (starting with the 1994 models).4 litre V8 supercharged engine.3 V12 (biggest engine ever put in a Mercedes-Benz) 1996: Mercedes-Benz Renntech E7. The 2003 Mercedes-Benz SLR McLaren has a carbon fibre body with a 5. an extension of the collaboration by which Mercedes engines are used by the Team McLaren-Mercedes Formula One racing team.4RS 1996: Mercedes-Benz CLK 1997: Mercedes-Benz SLK 1997: Mercedes-Benz M-Class 2004: Mercedes-Benz SLR McLaren 2004: Mercedes-Benz CLS 2007: E320.• • • • • • • • • • • 1993: First 'C-Class' 1995: First 'Joint Mercedes-Benz & AMG' (C43 AMG) 1995: Mercedes-Benz SL73 AMG. 617 bhp) and 780 newton metres (575 ft·lbf) of torque. the traditional nomenclature of Mercedes-Benz vehicles changed. and a number for the engine displacement. Since the early days of the company. for example L for long wheelbase.4 mph) and costs approximately US$500. this was altered so that the prefix reflected the model or Class.

List of bicycles: • • • • • • Mercedes-Benz Automatic Bike Mercedes-Benz Carbon Bike Mercedes-Benz Fitness Bike Mercedes-Benz Hybrid Bike Mercedes-Benz Mountain Bike Mercedes-Benz Street Bike . In 2009. have been installed at seven locations as part of a pilot project. electric vehicles on the road in two to three years. and will be the first production automotive hybrid in the world to use a lithium-ion battery. the 500E in the example above became the E500 ("E-Klasse".2 litre displacement. Mountain Bike from upwards of USD$5399 (As were the Retail Prices recorded from immediate release date). Germany. this is currently not always the case — for example the E200 CDI and E220 CDI actually both have a 2. Mercedes-Benz showed seven hybrid models. Mercedes has showed in 2009 the Vision S500 PHEV petrol concept vehicle with a 19 miles (31 km) all-electric range and CO2 emissions of 74 grams/km in the New European Driving Cycle. Bicycles Mercedes-Benz Accessories GmbH introduced 3 new bicycles in 2005. Mercedes-Benz S 400 BlueHYBRID[ will be launched in 2009. On the other hand. named Automatic Bike from upwards of USD$2699. and Russia.which combined hybrid drive with the innovative DiesOtto engine. produced in the UK by Brighton-based Elektromotive. So far 20 Elektrobay recharging units. including the F700 concept car . Mercedes-Benz says it will have a demonstration fleet of practical. the S400 hybrid saloon is scheduled to go on sale. from 2008. Electric vehicles At the 2007 Frankfurt motor show. It should also be noted that while in the past the model number generally accurately reflected the actual engine displacement.= Common-rail Direct Injection). and further expansion of the initiative is planned later 2010. Fitness Bike from upwards of USD$3999.6 litre engine. Thus. and the C240 actually has a 2. if small. Mercedes-Benz BlueZERO cars were introduced in the 2009 North American International Auto Show. The bikes are sold in Australia. 5 litres displacement).[38] Mercedes-Benz and Smart are preparing for the widespread uptake of electric vehicles (EVs) in the UK by beginning the installation of recharging points across their dealer networks.

where a Mercedes-Benz 300SLR collided with another car and killed more than 80 spectators. notably in the late 1930s. at the wheel. including sports car racing and rallying. both of which took the company to new heights by dominating the FIA's GT1 class. Jr. returning to Le Mans. it was not until 1987 that Mercedes-Benz returned to front line competition. The 1990s saw Mercedes-Benz 1959 Mercedes-Benz W120 Model 180 purchase British engine builder Ilmor (now Mercedes-Benz High Performance Engines). the company has been involved in a range of motorsport activities. Mercedes-Benz is currently active in three forms of motorsport. and campaign IndyCars under the USAC/CART rules. and the Mercedes-Benz CLK GTR. Although there was some activity in the intervening years. The 1990s also saw the return of Mercedes-Benz to GT racing. On several occasions Mercedes-Benz has withdrawn completely from motorsport for a significant period. Formula Three. and after 1957 Mercedes-Benz 300Sc Cabriolet the 1955 Le Mans disaster. DTM and Formula One. Deutsche Tourenwagen Meisterschaft (DTM). eventually winning the 1994 Indianapolis 500 and 1994 CART IndyCar World Series Championship with Al Unser.Motorsport The two companies which were merged to form the Mercedes-Benz brand in 1926 had both already enjoyed success in the new sport of A DMG Mercedes Simplex 1906 in the Deutsches motor racing throughout their Museum separate histories . . and Formula One with Sauber. and throughout its long history. This has continued.both had entries in the very first automobile race Paris to Rouen 1894.

The collaboration with McLaren has been extended into the production of roadgoing cars such as the Mercedes-Benz SLR McLaren. a revival of the 300SL Gullwing. Ross Brawn's newly conceived Formula One team. and the first car to be developed by AMG. but despite being successful with two championship titles for Juan-Manuel Fangio. Germany. This partnership brought success. in order to increase performance and/or luxury to a given model. including drivers championships for Mika Häkkinen in 1998 and 1999. AMG has been wholly owned by Mercedes-Benz since 1999. In house AMG is Mercedes-Benz's in-house performance-tuning division.[46] On the 2009 IAA in Frankfurt. as well as a constructors championship in 1998. Brawn GP used Mercedes engines to help win the constructor's championship. from this season on. Mercedes officially introduced the SLS AMG. and Jenson Button to become champion in the F1 drivers' championship. Mercedes-Benz sold back its 40% stake in McLaren to the McLaren Group and bought 70% of the Brawn GP team jointly with an Abu Dubai based investment consortium. Tuners Several companies have become car tuners (or modifiers) of Mercedes Benz. Brawn GP was renamed Mercedes GP for the 2010 season and is. Mercedes-Benz returned as an engine supplier in the 1990s and part-owned Team McLaren for some years.Formula 1 Mercedes-Benz took part in the world championship in 1954 and 1955. In 2009. At the end of the season.and each completed engine receives a tag with the signature of the engineer who built it. specialising in highperformance versions of most Mercedes-Benz cars. and for Lewis Hamilton in 2008. to which it has supplied engines engineered by Ilmor[43] since 1995. AMG engines are all hand-built. In 2007 McLaren and Mercedes was fined a record $100 Million for stealing confidential Ferrari technical data. a works team for Mercedes-Benz. the company left the sport after just two seasons. Aftermarket tuners There are numerous independent tuners: .

founder of Porsche Rudolf Uhlenhaut .Nazi Criminal (worked in Argentine division after WWII) Innovations Numerous technological innovations have been introduced on Mercedes-Benz automobiles throughout the many years of their production. 2001. 2000.designer of the Mercedes-Benz 300SL Bruno Sacco .F1 driver Ferdinand Piëch . 2002.Volkswagen and Porsche manager Ferdinand Porsche .F1 driver World Champion 2009 Michael Schumacher .automotive designer Mika Hakkinen .F1 driver world champion (with other teams) 1994. World Champion 1998-1999 Lewis Hamilton . including: • The internal combustion engined automobile was developed independently by Benz and Daimler & Maybach in 1886 .Cadillac manager Juan Manuel Fangio .F1 driver.car safety pioneer and original designer of the Volkswagen Beetle concept Nicholas Dreystadt .considered by many to be the best F1 driver in history [48] Wilhelm Maybach .• • • • • • • • Brabus Carlsson Kicherer Kleemann Lorinser Renntech MKB Fluid MotorUnion Noted employees • • • • • • • • • • • • • • Béla Barényi . 2004 Adolf Eichmann . 2003.automotive pioneer Stirling Moss . World Champion 2008 Jenson Button .F1 driver. 1995.

In 1959.• • • • • • • • • • Daimler invented the honeycomb radiator of the type still used on all watercooled vehicles today Daimler invented the float carburetor which was used until replaced by fuel injection The "drop chassis" . transmission. 6208 cc M156 V8 engine. brake assist. The V8 engine is badged '63 AMG'. In the event of a crash. MercedesBenz applied its patent by introducing a traction control system that worked under both braking and acceleration Traction control and airbags in the European market. which had high centres of gravity and various engine/drive-train configurations The first passenger road car to have brakes on all four wheels (1924) The "safety cage" or "safety cell" construction with front and rear crumple zones was first developed by Mercedes-Benz in 1951. removing any 'slack' in the belt. Mercedes-Benz introduced the world's first seven-speed automatic transmission called '7G-Tronic' Electronic Stability Programme (ESP). These technologies were introduced in 1986. All earlier cars were "horseless carriages". As a result. In 1987. or brakes. tested. and implemented into passenger cars —first—by Mercedes-Benz. This is considered by many as the most important innovation in automobile construction from a safety standpoint. with a front engine and powered rear wheels. In September 2003. and has even licensed them for use by competitors — in the name of improving automobile and passenger safety. a pre-tensioner will tighten the belt instantaneously. were Mercedes-Benz innovations.the car originally designated the "Mercedes" by Daimler was also the first car with a modern configuration. Mercedes-Benz patented a device that prevents drive wheels from spinning by intervening at the engine. Mercedes-Benz has not made a large fuss about its innovations. and many other types of safety equipment were all developed. Mercedes M156 engine • The most powerful naturally aspirated eight cylinder engine in the world is the Mercedes-AMG. which prevents the occupant from jerking forward in a crash. and 1980 respectively Mercedes-Benz was the first to introduce pre-tensioners to seat belts on the 1981 S-Class. and replaced the '55 AMG' M113 engine in most models. crumple zones and antilock brakes (ABS) are now standard on all modern vehicles. The M156 engine . having the carriage lowered and set between the front and rear wheels.

funded to the tune of nearly 800 million Euros. The (W211) E320 CDI which has a variable geometry turbocharger (VTG) 3. closing the sunroof and windows. Occupants are also prepared by tightening the seat belt. Mercedes built the world's first robot car. On highways. and moving the seats into the optimal position. 524 bhp). set three world endurance records. with an average speed of 224. specific output varies slightly across other models in the range. the robot achieved speeds exceeding 175 kilometres per hour (109 mph) (permissible in some areas of the German Autobahn). It also calculates the optimal braking force required to avoid an accident in emergency situations.• • produces up to 391 kW (532 PS.000 miles (480.000 km) respectively. Partially encouraged by Dickmanns' success. Three identical cars did the endurance run (one set above record) and the other two cars set world records for time taken to cover 100. March 1995 September 1996 Mercedes-Benz India commences setting up its dealer network in India. and although some models using this engine do have this output (such as the S63 and CL63 AMGs). together with the team of Professor Ernst Dickmanns at Bundeswehr Universität München. and back. The car's abilities has heavily influenced robot car research and funding decisions worldwide.000 km) (all records were FIA approved).70 mph). Mercedes-Benz E -Class (W 124) launched in India being one of the most successful models worldwide.000 km) in a record time. MERCEDES-BENZ INDIA MILESTONES Year November 1994 Milestones Mercedes-Benz India is set up as a joint venture between Daimler-Benz and Telco for production and sales of Mercedes-Benz passenger vehicles. After all three cars had completed the run. their combined distance was 300.000 kilometers (62.000 miles (80.137 mi) and 50. Half a century of vehicle safety innovation helped win Mercedes-Benz the Safety Award at the 2007 What Car? Awards Robot cars In the 1980s. . and makes it immediately available for when the driver depresses the brake pedal. in 1987 the European Union's EUREKA programme initiated the Prometheus Project on autonomous vehicles.823 kilometers per hour (139. Mercedes-Benz pioneered a system called Pre-Safe to detect an imminent crash and prepares the car's safety systems to respond optimally.0 litre V6 common rail diesel engine (producing 224-horsepower). A culmination point was achieved in 1995.000 miles (160. when Dickmanns' re-engineered autonomous S-Class Mercedes took a long trip from Munich in Bavaria to Copenhagen in Denmark. It covered 100.

Mercedes-Benz India Ltd. SLK-Class and C-Class Sports Coupe for discerning customers in the niche segment.March 1997 August 1997 January 1998 First Mercedes-Benz Authorised Dealership is inaugurated. CNBC TV. Pune and the Maharashtra Chamber of Commerce and Industry for the year1997-98. The new Mercedes C-200 CDI awarded the prestigious Automotive Technology of the Year by India's leading auto magazine. Health and Environment. November 2001 January 2002 The name of the company is rechristened DaimlerChrysler India Private Limited. is awarded Top Exporter Award from Pune by Joint Director of Foreign Trade. DaimlerChrysler India launches a wide choice of imported Mercedes cars e. . June 1999 July 1999 January 2000 May 2000 September 2000 Mercedes-Benz S -Class . February 2001 April 2001 Mercedes-Benz India successfully implements the 'Mercedes-Benz Production System'. M-Class. Mercedes-Benz C -Class . February 2002 March 2002 April 2002 May 2002 September 2002 DaimlerChrysler India factory is awarded top 5-stars rating for Safety. Mercedes-Benz India bags the Quality Award for 'Best Mercedes-Benz Production Plant' Outside Germany for the 3rd consecutive year. 'Technological trailblazers' in its segment launched in India. CLK-Class. The new Mercedes C-200 CDI awarded the coveted Most Technologically Advanced Car of the Year' by India's leading auto magazine. DaimlerChrysler India announces first of its kind comprehensive one year 'DaimlerChrysler India Mechatronics Programme'.g. First Mercedes-Benz Authorised Service Station is inaugurated. AutoCar and business TV channel. Mercedes-Benz E -Class (W 210) Top-of-the-line E 240 Petrol version and the new E 220 CDI Diesel version launched in India. Overdrive magazine and Society of Indian Automobile Manufacturers.C 180 Petrol version and C 200 CDI Diesel version. Mercedes-Benz India bags the Quality Award for the Year 1999 for 'Best Mercedes-Benz Production Plant' outside Germany for the 2nd consecutive year. DaimlerChrysler India celebrates the successful 1st anniversary of over 1000 proud owners of the Mercedes CClass. Mercedes-Benz India announces its CBU Programme to serve discerning customers in niche segment. Mercedes-Benz E -Class (W 210) with twin eyes launched with E 200 and E 230 Petrol versions and E 250 Diesel version. June 2001 August 2001 September 2001 Mercedes-Benz India becomes a 100% subsidiary of DaimlerChrysler AG.S320 L automatic. the 'Mercedes-Benz among the Mercedes-Benzes' launched. Mercedes-Benz India is awarded Regional Highest Exporters' Trophy in Motor Vehicle Category by Engineering Export Promotion Council for the year 1997-98.

New Delhi. Mercedes-Benz C-Class is successfully tested with bio-diesel fuel across India as part of the project with CSIR and Hohenheim University. DaimlerChrysler India launches the Bio-diesel project in India in collaboration with Council for Scientific and Industrial Research (CSIR).E 240 Petrol version which 'points the way to the automotive future' launched in India. Mercedes-Benz India bags the Quality Award for the fourth time for 'Best Mercedes-Benz Production Plant' outside Germany and within the Group. India and Hohenheim University. The 10000th Mercedes-Benz vehicle rolls off the DaimlerChrysler India production plant. The new Mercedes E-Class. The new Mercedes SL-Class wins the coveted 'Most Technologically Advanced Car of the Year' award and the 'Best Designed Car of the Year' awards from AutoCar Magazine and CNBC TV. The new Mercedes E-240 wins the coveted 'Autotech Product of the Year' from Overdrive magazine & SIAM. The new C-Class. The new-look Mercedes-Benz C-Class. The new E-Class . E-200 Kompressor that 'Points the way to the Automotive Future' introduced in India. E 270 CDI diesel variant launched in India. DaimlerChrysler India receives the prestigious award for outstanding contribution towards the promotion of IndoGerman Economic Relations from the Indo-German Chamber of Commerce. New Delhi. 18 Mercedes-Benz Service Workshops and 10 additional Mercedes-Benz Service Centers. January 2003 February 2003 March 2003 March 2003 April 2003 June 2003 July 2003 August 2003 January 2004 January 2004 January 2004 January 2004 February 2004 March 2004 May 2004 May 2004 July 2004 August 2004 October 2004 . E-220 Diesel version introduced successfully in the Indian market. DaimlerChrysler India showcases its 'Technological and Innovational Leadership Worldwide' at the 7th Auto Expo. DaimlerChrysler India launches the Maybach-'A New Standard in the High-end Luxury Class' at the 7th Auto Expo. The new Mercedes E-240 wins the coveted Best Driver's Car of the Year and Most Technologically Advanced Car of the Year awards by AutoCar Magazine & CNBC TV. S-350 L petrol version introduced successfully in the Indian market. DaimlerChrysler India strengthens and expands its dealer network of 15 Mercedes-Benz Showrooms. The new Mercedes-Benz C-220 CDI -Technological Trailblazer in its market segment launched at the 7th Auto Expo.October 2002 The new Mercedes-Benz E -Class . The new Mercedes-Benz E-Class. DaimlerChrysler India strengthens and expands its dealer network of 15 Mercedes-Benz Showrooms. 'Technological Trailblazer in its segment' introduced in India. 18 Mercedes-Benz Service Workshops and 7 additional Mercedes-Benz Service Centres across India. The new Mercedes-Benz E-Class. Germany. New Delhi.E 220 The new S-Class. C-200 Kompressor with the new four cylinder super-charged petrol engine for superb performance successfully introduced.

DaimlerChrysler India successfully completes Mercedes-Benz: The India Trail. This included all-India trials as also Himalayan expedition on Biodiesel cars across Khardung La. a retail finance scheme for Mercedes-Benz cars. The S-Class debut was parallel to the US market introduction and highlights the commitment to offer most recent products to Indian customers in the least possible time. the highest motorable road in the world.a pan-India drive with complete portfolio of Mercedes-diesels. DaimlerChrysler India becomes first automobile manufacturer in India to have completed ISO 9001 : 2000 certification. DaimlerChrysler India hosted the world finals of Mondialogo Engineering Awards. Jatropha Biodiesel project bags the prestigious Environmental Leadership Awards from DaimlerChrysler AG for Extraordinary efforts for the environment / extraordinary environmental responsibility. DaimlerChrysler completes phase-1 of its road safety program for children: Mercedes-Benz Mobile Kids. DaimlerChrysler announces Star Extend a new retail finance initiative developed in conjunction with ICICI bank. March 2005 April 2005 August 2005 October 2005 October 2005 November 2005 January 2006 February 2006 August 2007 November 2007 December 2007 LIST OF MERCEDES-BENZ INDIA CARS: MERCEDES-BENZ INDIA.C 200 Kompressor Automatic Brakes Front Rear Dimension & weight Front Track Fuel Tank Capacity 1541 mm 66 ltr Ventilated Discs Self Adjusting Drums .an initiative that promotes intercultural dialogue and understanding. Technology Workshop featuring the F500 mind presented for DC India employees and the media. DaimlerChrysler India announces successful completion of Phase-1 of Jatropha Biodiesel Project. DaimlerChrysler India and ICICI bank launch 'Star Choice'. DaimlerChrysler introduced the new S-Class and the new M-Class. Jatropha Biodiesel project and DC India project team is nominated for DaimlerChrysler Environmental Leadership Awards for extraordinary contribution to sustainable development and mobility. DaimlerChrysler introduced new engines in the E-Class: the E 280 and the E 280CDI. It also becomes the first market within the DaimlerChrysler group in Asia to receive this certification. The project has already reached 1000 children from 3 Pune schools and is expected to reach many more children from Pune and across other cities.November 2004 DaimlerChrysler India celebrates 10th anniversary in India. .

cylinders / arrangement / Valves Type Performance Max. Torque Steering Min. Turning Radius Type Suspension Front Rear 1990 kg 1505 kg 1447 mm 4596 mm 1770 mm 1544 mm - 82. stabiliser with adaptive damping system Multi-link independent suspension. Power Max.Gross Vehicle Weight Ground Clearance Kerb Weight Overall Height Overall Length Overall Width Rear Track Wheelbase Engine Bore X Stroke Compression Ratio Displacement No. anti-squat and anti-lift device.C 200 Kompressor Manual Brakes Front Rear Dimension & weight Front Track Fuel Tank Capacity Gross Vehicle Weight Ground Clearance Kerb Weight Overall Height 1541 mm 66 ltr 1975 kg 1490 kg 1447 mm Ventilated Discs Self Adjusting Drums .5:1 1796 cc 4 Cylinders 4 Valves 4 Cylinders Inline 131 kw (178 hp) @ 5600 rpm 240 nm @ 4500 rpm 10.0 X 85. anti-dive device.0 mm 8. . gas-filled dampers. coil springs.84 m Rack & Pinion power steering. McPherson struts. gas-filled dampers. steering damper Three-link axle. stabiliser Transmission Transmission Type Tyres & Wheels Tyres Wheel Size 205 / 55 R 16 7J X 16H2 ET31 6-speed manual MERCEDES-BENZ INDIA. coil springs.

0 X 85. steering damper Three-link axle. gas-filled dampers.5:1 1796 cc 4 Cylinders 4 Valves 4 Cylinders Inline 131 kw (178 hp) @ 5600 rpm 240 nm @ 4500 rpm . anti-squat and anti-lift device. coil springs.0 mm 8.Overall Length Overall Width Rear Track Wheelbase Engine Bore X Stroke Compression Ratio Displacement No. anti-dive device. McPherson struts. . Torque Steering Min.C 220 CDI Automatic Brakes Front Rear Dimension & weight Front Track Fuel Tank Capacity Gross Vehicle Weight Ground Clearance Kerb Weight Overall Height Overall Length 1541 mm 66 ltr 2090 kg 1575 kg 1447 mm 4596 mm Ventilated Discs Self Adjusting Drums . cylinders / arrangement / Valves Type Performance Max. gas-filled dampers. stabiliser Transmission Transmission Type Tyres & Wheels Tyres Wheel Size 205 / 55 R 16 7J X 16H2 ET31 6-speed manual MERCEDES-BENZ INDIA. coil springs. stabilser with adaptive damping system Multi-link independent suspension. Rack & Pinion power steering. Power Max. Turning Radius Type Suspension Front Rear 4596 mm 1770 mm 1544 mm - 82.

stabiliser Transmission Transmission Type Tyres & Wheels Tyres Wheel Size 205 / 55 R 16 7J X 16H2 ET31 Automatic MERCEDES-BENZ INDIA. anti-squat and anti-lift device. McPherson struts. coil springs. Torque Steering Min. gas-filled dampers. anti-dive device. Turning Radius Type Suspension Front Rear 1770 mm 1544 mm - 88. coil springs.84 m Rack & Pinion power steering. . Power Max.3 mm 16.C 220 CDI Manual Brakes Front Rear Dimension & weight Front Track Fuel Tank Capacity Gross Vehicle Weight Ground Clearance Kerb Weight Overall Height Overall Length Overall Width 1541 mm 66 ltr 2070 kg 1570 kg 1447 mm 4596 mm 1770 mm Ventilated Discs Self Adjusting Drums . stabilser with adaptive damping system Multi-link independent suspension.0 X 88. cylinders / arrangement / Valves Type Performance Max. gas-filled dampers.8:1 2148 cc 4 Cylinders 4 Valves 4 Cylinders Inline 125 kw (171 hp) @ 3700 rpm 410 nm @ 2000 rpm 10.Overall Width Rear Track Wheelbase Engine Bore X Stroke Compression Ratio Displacement No. steering damper Three-link axle.

McPherson struts. anti-dive device. . steering damper Three-link axle. stabiliser Transmission Transmission Type Tyres & Wheels Tyres Wheel Size 205 / 55 R 16 7J X 16H2 ET31 Automatic MERCEDES-BENZ INDIA. stabilser with adaptive damping system Multi-link independent suspension.CLS 350 Brakes Type Sensotronic Brake Control (electro-hydraulic brake).84 m Rack & Pinion power steering. 4 brake discs ventilated.3 mm 16. Torque Steering Min.0 X 88.Rear Track Wheelbase Engine Bore X Stroke Compression Ratio Displacement No. ABS with Brake Assist (BAS) Dimension & weight Boot space Front Track Fuel Tank capacity Gross Vehicle Weight Ground Clearance Kerb weight Overall Height Overall Length 505 (Litre) 1593 (mm) 80 / 10 (Litre) 2195 (kg) 118 (mm) 1730 (kg) 1403 (mm) 4910 (mm) . Turning Radius Type Suspension Front Rear 1544 mm - 88. anti-squat and anti-lift device. coil springs. coil springs.8:1 2148 cc 4 Cylinders 4 Valves 4 Cylinders Inline 125 kw (171 hp) @ 3700 rpm 410 nm @ 2000 rpm 10. gas-filled dampers. cylinders / arrangement / Valves Type Performance Max. front discs perforated. Power Max. gas-filled dampers.

5 J x 17" light-alloy wheels MERCEDES-BENZ INDIA. automatic level control and stabilizer MB-Multi-Link independent rear suspension. Torque Steering Type Suspension Front Rear 1873 (mm) 1603 (mm) 2854 (mm) 92.9 x 86.0 (mm) 10.Overall Width Rear track Wheelbase Engine Bore x stroke Compression ratio Displacement No. ABS with Brake Assist (BAS) Dimension & weight Boot space Front Track Fuel Tank capacity Gross Vehicle Weight Ground Clearance Kerb weight Overall Height Overall Length Overall Width 505 (Litre) 1515 (mm) 83 / 10 (Litre) 2870 (kg) 206 (mm) 2170 (kg) 1820 (mm) 4638 (mm) 1873 (mm) . Power Max. antisquat / anti-lift. Semi-active air-suspension with ADS II.7:1 3498 (cc) 6 cylinder. Semi.5000 rpm Speed Sensitive Power Steering 4-link suspension.CLS 500 Brakes Type Sensotronic Brake Control (electrohydraulic brake). automatic level control and stabilizer Transmission Fuel Preparation Transmission type Electronically controlled petrol injection (HFM) 7 . 4 valve per cylinder (24 valve) 200 kW / 272 bhp @ 6000 rpm 350 Nm @ 2400 . In-line. front discs perforated. anti-dive control. .active air-suspension with ADS II.speed automatic transmission Tyres & Wheels Tyres Wheels 245 / 45 R 17 wide-base tyres 8. 4 brake discs ventilated. Integral support frame. cylinders / arrangement / Valves Performance Max.

Torque Steering Type Suspension Front Rear 1515 (mm) 2820 (mm) 97 (mm) x 84.0 (mm) 10. Semi-active air-suspension with ADS II. In-line. antisquat / anti-lift. . Power Max. front discs perforated. Integral support anti-dive control.4250 rpm Speed Sensitive Power Steering 4-link suspension. Semi-active air-suspension with ADS II. automatic level control and stabilizer Transmission Fuel Preparation Transmission type Tyres & Wheels Tyres Wheels 245 / 40 R18 alloy 8.5 J x 18" Electronically controlled petrol injection (HFM) 7 . automatic level control and stabilizer MB-Multi-Link independent rear suspension.CLS 500 Brakes Type Sensotronic Brake Control (electrohydraulic brake).Rear track Wheelbase Engine Bore x stroke Compression ratio Displacement No.0:1 4966 (cc) 8 cylinder. ABS with Brake Assist (BAS) Dimension & weight Boot space Front Track Fuel Tank capacity Gross Vehicle Weight Ground Clearance Kerb weight Overall Height Overall Length Overall Width Rear track 505 (Litre) 1515 (mm) 83 / 10 (Litre) 2870 (kg) 206 (mm) 2170 (kg) 1820 (mm) 4638 (mm) 1873 (mm) 1515 (mm) . 4 brake discs ventilated. cylinders / arrangement / Valves Performance Max. 3 valve per cylinder (24 valve) 225 kW / 304 bhp @ 5600 rpm 460 Nm @ 2700 .speed automatic transmission MERCEDES-BENZ INDIA.

Integral support anti-dive control. Semi-active air-suspension with ADS II.4250 rpm Speed Sensitive Power Steering 4-link suspension.5 J x 18" Electronically controlled petrol injection (HFM) 7 . cylinders / arrangement / Valves Performance Max.speed automatic transmission MERCEDES-BENZ INDIA.Wheelbase Engine Bore x stroke Compression ratio Displacement No. Torque Steering Type Suspension Front Rear 2820 (mm) 97 (mm) x 84.0:1 4966 (cc) 8 cylinder.ML 350 Brakes Front / Rear Type Dimension & weight Front Track Fuel Tank capacity Gross Vehicle Weight Ground Clearance Kerb weight Overall Height Overall Length Overall Width Rear track Wheelbase 1627 (mm) 95 / 13 (Litre) 2830 (kg) 210 (mm) 2095 (kg) 1773 (mm) 4788 (mm) 1910 (mm) 1629 (mm) 2915 (mm) 13. 4 channel Antilock braking system. . In-line. automatic level control and stabilizer MB-Multi-Link independent rear suspension. automatic level control and stabilizer Transmission Fuel Preparation Transmission type Tyres & Wheels Tyres Wheels 245 / 40 R18 alloy 8. Power Max. antisquat / anti-lift.0 (mm) 10.0" solid internally ventilated. Semi-active air-suspension with ADS II. 3 valve per cylinder (24 valve) 225 kW / 304 bhp @ 5600 rpm 460 Nm @ 2700 . Brake Assist senses Dual circuit power assisted 4 wheel disc .

cylinders / arrangement / Valves Type Performance Max. 4 valve per cylinder (24 valve) 3.5 J x 17" MERCEDES-BENZ INDIA.5 L. V-6 Suspension Front Rear Independent double wishbone with high-strength forged aluminum alloy upper arms and cast iron lower arms.6 (m) Rack and pinion with integrated hydraulic damper. DOHC. Power assisted 268 bhp @ 6000 rpm 258 lb-ft @ 2400-5000 rpm 86.ML 500 Brakes Front / Rear Type Dimension & weight Front Track Fuel Tank capacity Ground Clearance Kerb weight Overall Height Overall Length Overall Width Rear track Wheelbase 1627 (mm) 95 / 13 (Litre) 210 (mm) 2150 (kg) 1815 (mm) 4788 (mm) 1910 (mm) 1629 (mm) 2915 (mm) 13.96 (mm) 10. . Torque Steering Min.7:1 3498 (cc) 6 cylinder. In-line. High strength forged aluminum alloy upper arms. Direct Select Shifter Tyres & Wheels Tyres Wheels 235 / 65 R17 104H 7. Stabilizer bar Transmission Fuel Preparation Transmission type Integrated sequential multipoint fuel injection and phased ignition 7 . Geometry for antisquat and alignment control.0" solid internally ventilated. Power Max. Stabilizer bar Independent 4 arm multilink.8" / 13. Turning Radius Type 11.11 (mm) x 92.Engine Bore x stroke Compression ratio Displacement No.speed automatic transmission. 4 channel Antilock braking system. Brake Assist senses Dual circuit power assisted 4 wheel disc . Antidive geometry.

Direct Select Shifter Independent double wishbone with. Separate rear coil springs and gas-pressurized monotube shock absorbers.Engine Bore x stroke Compression ratio Displacement No.07 (mm) x 96.0:1 4966 (cc) 8 cylinder. 5-spoke design MERCEDES-BENZ INDIA. Stabilizer bar High-strength forged aluminum alloy upper arms and cast iron lower arms. Turning Radius Type 11. Power assisted 302 bhp @ 5600 rpm 339 lb-ft @ 2700-4250 rpm 84. cylinders / arrangement / Valves Type Performance Max. Power Max.6 (m) Rack and pinion with integrated hydraulic damper.77 (mm) 10. .0 L. Front coil springs over gas-pressurized monotube shock absorbers Stabilizer bar Independent 4 arm multilink. Antidive geometry Tyres & Wheels Tyres Wheels 255 / 55 R18 105H 8.0 J x 18". In-line. V-8 Suspension Front Rear System Transmission Fuel Preparation Transmission type Integrated sequential multipoint fuel injection and phased twin-spark ignition 7 . 3 valve per cylinder (24 valve) 5. Torque Steering Min. SOHC.S 320 CDI Brakes Front Rear Dimension & weight Front Track Fuel Tank Capacity Gross Vehicle Weight Ground Clearance Kerb Weight Overall Height Overall Length Overall Width Rear Track Wheelbase 90 ltr 1925 kg 1473 mm 5209 mm 1872 mm 3165 mm Ventilated Discs Self Adjusting Drums .speed automatic transmission.

2 m multi-function steering wheel 210 hp @ 4000 rpm 490 nm @ 1800 rpm 83.0 17. Power Max. Turning Radius Type 12. Torque Steering Min.S 350 Brakes Front Rear Dimension & weight Front Track Fuel Tank Capacity Gross Vehicle Weight Ground Clearance Kerb Weight Overall Height Overall Length Overall Width Rear Track Wheelbase 90 ltr 1925 kg 1473 mm 5209 mm 1872 mm 3165 mm Ventilated Discs Self Adjusting Drums .Engine Bore X Stroke Compression Ratio Displacement No.0 X 92. cylinders / arrangement / Valves Type Performance Max.7:1 2987 cc 6 cylinders 8 Valves - Suspension Front Rear AIRMATIC (air suspension with Adaptive Damping System and all-round level control) AIRMATIC (air suspension with Adaptive Damping System and all-round level control) Transmission Transmission Type Tyres & Wheels Tyres Wheel Size 235/55 R 17 - MERCEDES-BENZ INDIA. .

7:1 3498 cc 6 cylinders 4 Valves 6 Cylinders V-Configuration Transmission Transmission Type Tyres & Wheels Tyres Wheel Size 235/55 R 17 8. 4 brake discs.2 m Speed-sensitive power steering 272 hp @ 6300 rpm 345 nm @ 4500 rpm 92. ABS with Brake Assist (BAS) Dimension & weight Boot space Front Track Fuel Tank capacity Gross Vehicle Weight Ground Clearance Kerb weight Overall Height Overall Length Overall Width Rear track Wheelbase 300 (Litre) 1530 (mm) 70 / 8 (Litre) 1705 (kg) 120 (mm) 1390 (kg) 1297 (mm) 4082 (mm) 1777 (mm) 1541 (mm) 2430 (mm) . front discs ventilated.SLK 200k Brakes Type Dual-circuit system. . Power Max. Turning Radius Type Suspension Front Rear AIRMATIC (air suspension with Adaptive Damping System and all-round level control) AIRMATIC (air suspension with Adaptive Damping System and all-round level control) 12.9 X 86 10. Torque Steering Min.0J x 17 - MERCEDES-BENZ INDIA.Engine Bore X Stroke Compression Ratio Displacement No. cylinders / arrangement / Valves Type Performance Max.

Coil springs.Electronically controlled petrol injection 5 .0 (mm) 9. Torque Steering Min. front discs ventilated.5:1 1796 (cc) 4 cylinder. Power Max. Dual Wishbone Front suspension. ABS with Brake Assist (BAS) Dimension & weight Boot space Front Track Fuel Tank capacity Gross Vehicle Weight Ground Clearance Kerb weight Overall Height Overall Length Overall Width Rear track Wheelbase 300 (Litre) 1530 (mm) 70 / 8 (Litre) 1780 (kg) 120 (mm) 1465 (kg) 1297 (mm) 4082 (mm) 1777 (mm) 1541 (mm) 2430 (mm) .speed automatic transmission MERCEDES-BENZ INDIA. antisquat / anti-lift.5 Ltr. gas pressure shock absorbers. Turning Radius Type Suspension Front Rear McPherson three-link axle with anti-dive control. cylinders / arrangement / Valves Performance Max.51 (m) Rack & Pinion power steering 120 kW / 163 bhp @ 5500 rpm 240 Nm @ 3000 rpm 82.SLK 350 Brakes Type Dual-circuit system. .Engine Bore x stroke Compression ratio Displacement No. 10.0 x 85. In-line. Stabilizers MB-Multi-Link independent rear suspension. 4 brake discs. gas pressure shock absorbers & stabilizer. 4 valve per cylinder Transmission Fuel Preparation Transmission type Tyres & Wheels Tyres Wheels 205 / 55 R 16 V 7 J X 16 H2 3. Coil Springs..

Engine Bore x stroke Compression ratio Displacement No. cylinders / arrangement / Valves Performance Max. Power Max. Torque Steering Type Suspension Front Rear Mc Pherson three-link axle with anti-dive control. Dual Wishbone Front suspension, anti-dive, Coil Springs, gas pressure shock absorbers, stabilizers MB-Multi-Link independent rear suspension, antisquat/anti-lift. Coil springs, gas pressure shock absorbers and stabilizer. Rack & Pinion power steering 200 kW / 272 bhp @ 6000 rpm 350 Nm @ 2400 - 5000 rpm 92.9 x 86 (mm) 10.7 : 1 3498 (cc) 6 cylinder, In-line, 4 valve per cylinder (24V)

Transmission Fuel Preparation Transmission type Tyres & Wheels Tyres Wheels 225 / 45 R17 W (Front), 245 / 40 R17 W (Rear) 7.5 J x 17 H2 (Front), 8.5 J x 17 H2 (Rear) Electronically controlled petrol injection 7 - speed automatic transmission

RESEARCH METHODOLOGY
Research Methodology
A research process consists of stages or steps that guide the project from its conception through the final analysis, recommendations and ultimate actions. The research process provides a systematic, planned approach to the research project and ensures that all aspects of the research project are consistent with each other. Research studies evolve through a series of steps, each representing the answer to a key question. INTRODUCTION

This chapter aims to understand the research methodology establishing a framework of evaluation and revaluation of primary and secondary research. The techniques and concepts used during primary research in order to arrive at findings; which are also dealt with and lead to a logical deduction towards the analysis and results. RESEARCH DESIGN I propose to first conduct a intensive secondary research to understand the full impact and implication of the industry, to review and critique the industry norms and reports, on which certain issues shall be selected, which I feel remain unanswered or liable to change, this shall be further taken up in the next stage of exploratory research. This stage shall help me to restrict and select only the important question and issue, which inhabit growth and segmentation in the industry. The various tasks that I have undertaken in the research design process are :
 

Defining the information need Design the exploratory, descriptive and causal research.

RESEARCH PROCESS The research process has four distinct yet interrelated steps for research analysis It has a logical and hierarchical ordering:  Determination of information research problem.  Development of appropriate research design.   Execution of research design.  Communication of results. Each step is viewed as a separate process that includes a combination of task , step and specific procedure. The steps undertake are logical, objective, systematic, reliable, valid, impersonal and ongoing. EXPLORATORY RESEARCH The method I used for exploratory research was
 

Primary Data Secondary data

PRIMARY DATA

New data gathered to help solve the problem at hand. As compared to secondary data which is previously gathered data. An example is information gathered by a questionnaire. Qualitative or quantitative data that are newly collected in the course of research, Consists of original information that comes from people and includes information gathered from surveys, focus groups, independent observations and test results. Data gathered by the researcher in the act of conducting research. This is contrasted to secondary data, which entails the use of data gathered by someone other than the researcher information that is obtained directly from first-hand sources by means of surveys, observation or experimentation. Primary data is basically collected by getting questionnaire filled by the respondents. SECONDARY DATA Information that already exists somewhere, having been collected for another purpose. Sources include census reports, trade publications, and subscription services. There are two types of secondary data: internal and external secondary data. Information compiled inside or outside the organization for some purpose other than the current investigation Researching information, which has already been published? Market information compiled for purposes other than the current research effort; it can be internal data, such as existing sales-tracking information, or it can be research conducted by someone else, such as a market research company or the U.S. government. Secondary source of data used consists of books and websites My proposal is to first conduct a intensive secondary research to understand the full impact and implication of the industry, to review and critique the industry norms and reports, on which certain issues shall be selected, which I feel remain unanswered or liable to change, this shall be further taken up in the next stage of exploratory research. DESCRIPTIVE RESEARCH STEPS in the descriptive research: Statement of the problem  Identification of information needed to solve the problem  Selection or development of instruments for gathering the information

businessmen. The questionnaire method has come to the more widely used and economical means of data collection. written or oral. The respondents consisted of housewives. The respondents were contacted at shopping malls. Identification of target population and determination of sampling Plan. the required information was collected by directly interacting with these respondents. professionals etc. markets. I found it essential to make sure the questionnaire was easy to read and understand to all spectrums of people in the sample. These questionnaires were personally administered. DETERMINATION THE SAMPLE PLAN AND SAMPLE SIZE TARGET POPULATION . students. The data was collected by interacting with 200 respondents who filled the questionnaires and gave me the required necessary information. that its administration would not exceed 4-5 mins. places that were near to showrooms of the consumer durable products etc. The common factor in all varieties of the questionnaire method is this reliance on verbal responses to questions. The first hand information was collected by making the people fill the questionnaires. It was also important as researcher to respect the samples time and energy hence the questionnaire was designed in such a way.  Design of procedure for information collection  Collection of information  Analysis of information  Generalizations and/or predictions DATA COLLECTION Data collection took place with the help of filling of questionnaires. The primary data collected by directly interacting with the people.

The target population is the population I want to make conclude an ideal situation. I have selected the sample trough Simple random Sampling SAMPLE SIZE: This involves figuring out how many samples one need.).The specific population intended as beneficiaries of a program. Operations Management and Leadership. and preferences. for which a given course of instruction is intended. may refer to groups with specific demographic or geographic characteristics. Also called the audience the audience to be served by our project includes key demographic information (i. A population to be reached through some action or intervention. A specific resource set that is the object or target of investigation. background. ability. The audience defined in age. such as adolescents. Accountability and Evaluation. age. This will be either all or a subset of potential users. women..It is a description of the characteristics of that group of people from whom a course is intended. or the residents of a particular geographic area. The numbers of samples you need are affected by the following factors: • • • • Project goals How you plan to analyze your data How variable your data are or are likely to be How precisely you want to measure change or trend . sex etc. the sampling frames to matches the target population. The group of people you are trying to reach with a particular strategy or activity. Topic areas: Governance. among other things.e. It attempts to describe them as they are rather than as the describer would like them to be. rural residents.

social desirability and courtesy biases.• • • The number of years over which you want to detect a trend How many times a year you will sample each point How much money and manpower you have SAMPLE SIZE I have targeted 100 people in the age group above 20 years for the purpose of the research. Open-ended questions can be biased by the interviewer’s views or probing. as interviewers are guiding the respondent while the questionnaire is being filled out. attitudes or facts required additionally uninformed response errors and response styles also led to survey error. The attitudes the interviewer revels to the respondent during the interview can greatly affect their level of interest and willingness to answer openly. these advantages are offset by the problems of prestige seeking. The questions have to be worded carefully so that the questions are not loaded and does not lead to a bias in the respondents mind Respondent error The respondents selected to be interviewed were not always available and willing to co operate also in most cases the respondents were found to not have the knowledge. As interviewers. probing and clarifications maximize respondent understanding and yield complete answers. ERRORS IN THE STUDY Interviewer error There is interviewer bias in the questionnaire method. Questionnaire error The questionnaire designing has to careful so that only required data is concisely reveled and there is no redundant data generated. opinion. The details of our sample are explained in chapter named primary research where the divisions are explained in demographics section. . . The people were from different professional backgrounds. The target population represents the Delhi regions. The target population influences the sample size.

thereby making research as efficient as possible yielding maximum information with the minimum effort. which cannot determine the buying behavior of the total population. time and money. which is not reliable.Sampling error We have taken the sample size of 150. The sample has been drawn from only National Capital Region. Research design is needed because it facilitates the smooth sailing of the various research operations. which uses nonobjectives method. It is a series of advanced decision taken together comprising a master plan or a model for conducting the research in consonance with the research objectives.  The project is carried out for the period of 8 weeks only.  Measurement of customer satisfaction is complex subjects. . Research Design Research design is a conceptual structure within which research was conducted. Scope and the Limitation of the study  The scope of study is limited to the respondents are selected from in and around New Delhi . A research design is the detailed blueprint used to guide a research study towards its objective.

 The sample unit was also 100 respondents. . Only opinion of respondents of New Delhi was consider for finding out the opinions of respondents.  However. Mercedes-Benz showrooms are located in other places i. locally and even in the neighboring states.e.

of Respondents Percentage(%) INTERPRETATION: 22 22 Comfort 24 24 22 22 24 24 26 Mercedes brand 26 26 26 28 Service 28 28 Total 100 100 28 100 100 .0: Custom er's current ca rs 120 100 80 60 40 20 0 No.0: Best Features 120 100 80 60 40 20 0 Style/design No. of Respondents Percentage(%) INTERPRETATION: 35 C Class 35 35 35 30 E Class 30 30 30 10 10 25 S Class 25 25 Total 100 100 25 100 100 M Class 10 10 DATA FIGURE 2.DATA ANALYSIS &INTERPRETATION DATA FIGURE 1.

0: S o urce o f Info rm a tio n 120 100 80 60 40 20 0 21 21 21 21 19 19 17 17 22 Total 100 100 22 100 100 From A dv ertis eme Sale’s A uto Car ex perts f riends . nts pers ons magaz ines 21 21 21 19 19 17 17 22 22 No.0: Colours Prefered 120 100 80 60 40 20 0 No.DATA FIGURE 3. of Respondents Percentage(%) INTERPRETATION: 35 Black 35 35 35 20 20 White 20 20 30 Silver 30 30 15 Red 15 15 Total 100 100 30 15 100 100 DATA FIGURE 4. of Res pondents Perc entage(% ) INTERPRETATION: 21 .

DATA FIGURE 5.0: Service Centre Preference 120 100 80 60 40 20 0 75 25 At authorized service At a local w orkshop near centre my home 75 75 25 25 Total 100 100 25 75 100 100 No. of Respondents Percentage(%) INTERPRETATION: DATA FIGURE 6.0 Financial Source 120 100 80 60 40 20 0 No. of Respondents Percentage(%) INTERPRETATION: 30 In house f inance 30 30 Out house f inance 70 70 Total 100 100 30 70 70 100 100 .

of Respondents Percentage(%) INTERPRETATION: 20 20 20 20 30 Special discount on 30 30 30 15 15 35 Total 100 100 35 100 100 Extending the Finance service period availability w ith 15 15 35 35 .M/Radio 20 20 Total 100 100 20 100 100 DATA FIGURE 8.0: Source of Media 120 100 80 60 40 20 0 No.0: Best Offers 120 100 80 60 40 20 0 Free insurance No.DATA FIGURE 7. of Respondents Percentage(%) INTERPRETATION: 35 Televisions 35 35 35 15 15 Magazines 15 15 30 New s papers 30 30 30 20 F.

0 Customer's Expectation 120 100 80 60 40 20 0 25 Inf ormation about new 25 25 25 25 Inf ormation about service 25 25 25 25 A ssistance regarding 25 25 25 25 Understanding customer 25 25 Total 100 100 25 100 100 No.0: Attributes Prefered 120 100 80 60 40 20 0 Price No.DATA FIGURE 9. of Respondents Percentage(%) INTERPRETATION: DATA FIGURE 10. of Respondents Percentage(%) INTERPRETATION: 18 18 Quality 20 20 Comf ort 22 22 18 18 20 20 22 22 15 15 25 Total 100 100 25 100 100 Discounts & All of the Services above 15 15 25 25 .

0: Customer's previous cars 120 100 80 60 40 20 0 BMW No. of Respondents Percentage(%) INTERPRETATION: 22 22 Mercedes 28 28 Toyota 25 25 V olksw agen 12 12 A udi 13 13 Total 100 100 22 22 28 28 25 25 12 12 13 13 100 100 DATA FIGURE 12.0: Fuel Efficiency 120 100 80 60 40 20 0 29 Highly satisf ied 29 28 28 27 Satisf ied 27 25 25 24 Neutral 24 22 22 12 Dissatisf ied 12 12 100 12 8 8 Total 100 100 100 Highly dissatisf ied 8 8 No. of Respondents Percentage(%) INTERPRETATION: .DATA FIGURE 11.

of Respondents Percentage(%) INTERPRETATION: DATA FIGURE 14.0 Safe ty and Comfort 120 100 80 60 40 20 0 30 Highly satisf ied 30 30 30 25 Satisf ied 25 25 25 20 Neutral 20 20 20 15 Dissatisf ied 15 15 15 10 100 10 100 Highly dissatisf ied 10 10 Total 100 100 No.0: Design 120 100 80 60 40 20 0 30 Highly satisf ied 30 30 30 25 Satisf ied 25 25 25 20 Neutral 20 20 20 15 Dissatisf ied 15 15 15 10 100 10 100 Highly dissatisf ied 10 10 Total 100 100 No.DATA FIGURE 13. of Respondents Percentage(%) INTERPRETATION: .

0: Ma intainence Cost 120 100 80 60 40 20 0 29 Highly satisf ied 29 28 28 27 Satisf ied 27 25 25 24 Neutral 24 22 22 12 Dissatisf ied 12 12 100 12 8 8 Total 100 100 100 Highly dissatisf ied 8 8 No.DATA FIGURE 15. of Respondents Percentage(%) INTERPRETATION: DATA FIGURE 16.0: Space Availa ble 120 100 80 60 40 20 0 26 Highly satisf ied 26 26 26 25 Satisf ied 25 25 25 22 Neutral 22 22 22 16 Dissatisf ied 16 16 16 11 100 11 100 Highly dissatisf ied 11 11 Total 100 100 No. of Respondents Percentage(%) INTERPRETATION: .

0: Post sale and Additional services 120 100 80 60 40 20 0 29 Highly satisf ied 29 28 28 27 Satisf ied 27 25 25 24 Neutral 24 22 22 12 Dissatisf ied 12 12 100 12 8 8 Total 100 100 100 Highly dissatisf ied 8 8 No. of Respondents Percentage(%) INTERPRETATION: DATA FIGURE 18.DATA FIGURE 17. of Respondents Percentage(%) INTERPRETATION: .0: Features 120 100 80 60 40 20 0 29 Highly satisf ied 29 28 28 27 Satisf ied 27 25 25 24 Neutral 24 22 22 12 Dissatisf ied 12 12 100 12 8 8 Total 100 100 100 Highly dissatisf ied 8 8 No.

So try to concentrate on this segment. i. • Advertisements through televisions can influence many categories of people. where many customers feel it easy to go to service centers. and they are not resolving the cars problems.V • Try to provide financial facility at 0% interest.RECOMMENDATIONS & SUGGESTIONS Mercedes-Benz has to implement good customer relationship management strategy that enhances customer satisfaction level. The company can for the undertake R&D to improve the existing feature which field help increase in the customer satisfaction. We don’t see or find much of the Mercedes advertisements on T. As majority of the customer give opinion that they are satisfied is the factor. Keep Service Stations at main locations of the city. • Please provide information about new cars along with their price lists at least once in 6 months. • Mileage of the cars is not up to the expectations. the company should not only maintain the existing standard but also enhance them. • • . • The service men in the service centers are unable to understand the problems told by us. Please recruit efficient service men in the service centers. • There is no proper response from the service men at service station. • Customer should be educated about the maintenance of the vehicle. services and design of the product. Suggestions given by customers: Please try to increase the number of Service centers.e. • Provide information on service and mileage regularly. The company should promote about the entire feature offered by it. maintenance tips should be provided.

Despite small sample size for questionnaire this project helped me to know the view of customer and common people towards the customer satisfaction of Mercedes-benz. . In conclusion I would say that the brand Mercedes-benz is quite known to peoples. The customers are aware largely of the product with the help of Television and the product still has a way to increase its advertising channels to reach the relatively large number of people. Most of the customers are satisfied with the features and services of Mercedes-benz but there is always a scope of improvement in every field. It requires a consistent and long-term strategy. they are important in building long-term relationships with the consumer. Only a few brands have emerged as truly global. Their importance is now also being recognized in other markets including service and industrial. irrespective of the type of market. Investing in a brand builds consumer confidence and loyalty and allows for brand stretching. Mercedes-benz has built its customer satisfaction among a relatively large number of people in an around New Delhi. Brands are now a central feature of consumer marketing.CONCLUSION Accomplishing this project on customer satisfaction was an excellent and knowledge gaining experience for me.

Which colour do you prefer the most for your car? a) Black b) White c) Silver d) Red 5. Which type of finance do you prefer? a) In house finance b) Out house finance 7. What do you like most about your Mercedes car? a) Style/design b) Comfort c) Mercedes brand d) Service 3. relatives (buzz) b) Advertisements c) Car experts d) Sale’s persons visit e) Auto magazines 4. Which of the following Mercedes car you own? a) C class b) E class c) M class d) S class 2. How did you come to know about this car before purchasing? a) From friends. To which media do you get expose regularly? a) Televisions E-Mail address: . Where do you get your car serviced regularly? a) At authorized service centre b) At a local workshop near my home 6. Address: 1.ANNEXURES& QUESTIONNAIRE: Name: Contact no.

What more do you expect from your dealer? a) Information about new cars b) Information about service and mileage c) Assistance regarding loans and insurance d) Understanding customer needs 10. What are the attributes of the brand that you prefer as a customer? a) Price b) Quality c) Comfort d) Discounts & Services e) All the above 12. What kinds of offers do you like or expect from the dealer? a) Free insurance b) Special discount on sale of cars c) Extending the service period d) Finance availability with 0% interest 9. What brand(s) did you own before buying this car? a) Volkswagen b) Toyota c) BMW d) Audi e) Mercedes 11. Are you satisfied with the Design of your Mercedes? a) Highly satisfied .b) Magazines c) News papers d) F. Are you satisfied with the fuel consumption of your Mercedes? a) Highly satisfied b) Satisfied c) Neutral d) Dissatisfied e) Highly dissatisfied 13.M/Radio 8. Are you satisfied with the Safety and Comfort of your Mercedes? a) Highly satisfied b) Satisfied c) Neutral d) Dissatisfied e) Highly dissatisfied 14.

b) Satisfied c) Neutral d) Dissatisfied e) Highly dissatisfied 15. Are you satisfied with space available in your Mercedes? a) Highly satisfied b) Satisfied c) Neutral d) Dissatisfied e) Highly dissatisfied 16. We do not share or sell your name. market research studies and reports. address or any other data with any outside company for any purpose. . Are you satisfied with the maintenance cost of your Mercedes? a) Highly satisfied b) Satisfied c) Neutral d) Dissatisfied e) Highly dissatisfied 17. What is your satisfaction level with the post-sale & additional services offered by Mercedes? a) Highly satisfied b) Satisfied c) Neutral d) Dissatisfied e) Highly dissatisfied 18. What is your satisfaction level with the features offered by Mercedes? a) Highly satisfied b) Satisfied c) Neutral d) Dissatisfied e) Highly dissatisfied Please leave your suggestions: Thanks for taking the time to fill out this questionnaire and for providing valuable information which will be used for my project work.

com  www.C Beri Philip Kotler V.com  www.BIBLIOGRAPHY WEBSITES: www.google.mercedes-benz.com MAGAZINES:    Brochures & Manuals. Namakumari .wikipedia.indiacar.com  www.co.com  www.scribd.mercedes-benz.com  www. Top Gear Overdrive Business Today BOOKS: Marketing Research  Marketing Management Marketing Management- G.automobileindia.S Ramaswamy & S.in  www.

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