Infinity Florist& Souvenir Company

Project Feasibility Study and Evaluation 1203302

Prepare by

Right Group No. 23

MISSNANTHIKA MISSATITAYA MISSKANCHAREE MISSWARANAN MISSANANTAYA

WONGROI SONBOONCHU

ID 5131207015 ID 5131207028

TREETANTIPAKORN ID 5131207036 SUKMAK SRIJUN ID 5131207096 ID 5131207116

Major: HIM

Section: 2

Present to

AJ CHAIYAWAT THOGINTR

MAE FAH LUANG UNIVERSITY

Preface

This Project is a part of 1203302 Project Feasibility Study and Evaluation Course in the second semester of 2010. In this project is studying the feasibility of florist &souvenir business in Chonburi, which is include generally of flower and souvenir, management in florist &souvenir business, competition analysis and marketing feasibility, the technical process in florist &souvenir business, the financial feasibility of florist &souvenir business, and risk of florist &souvenir business. This project makes everyone who interested to get knowledge and information about florist &souvenir business before make decision to investment, including preoperational process and operation process of preoperational for the benefit to investment and profit of doing this florist &souvenir business. We expect that our project will provide benefit more and more interested person, moreover, if they are any error in this project or whatever, our ground made an apology at this opportunity.

Group member Miss Nanthika Miss Atitaya Miss Kancharee Miss Waranan Miss Anantaya Wongroi Sonboonchu Treetantipakorn Sukmak Srijun

TABLE OF CONTENT

Detail Chapter 1: Introduction 1.1 Introduction 1.2 Project Objectives 1.3 Benefits of Project: Identify the benefits of this study 1.4 Processing method

Page

2-3 3 4 4-5

Chapter 2: Industry Profile 2.1 Nature of Industry 2.1.1 Arrangements style flower and services 2.2 Situation of Industry 2.2.1 Flower 2.2.2 Souvenir 2.3 Product and Service (in General) 2.3.1 Flower 2.3.2 Arranged flowers 2.3.3 Event 2.3.4Souvenir 2.4 Vision 2.5 Mission 2.6 Strategies of company 2.6.1 Corporate level strategy 2.6.2 Business level strategy 2.6.2.1 Production differentiation 2.6.3 Functional level strategy 2.6.3.1 Marketing mix strategies 2.6.3.2 Human resource management 7 7-8 8 8 9 9 10 10 10 10 10 11 11 11 11-12 12 12 12-13 13

Chapter 3: Market Feasibility Study 3.1 Market Analysis 3.1.1 Political Factors 3.1.2 Economic Factors 3.1.3 Soiocultural Factors 3.1.4 Technology Factors 3.2 Competition Analysis (3C Analysis) 3.2.1 Competitor Analysis 3.2.2 Customer Analysis 3.2.3 Competitive analysis 3.2.3.1 Rivalry among current competitors 3.2.3.2 Bargaining power of suppliers 3.2.3.3 Bargaining power of customer 3.2.3.4 Threat or substitute products or services 3.2.3.5 Threat of new entrants 3.3 STP analysis 3.3.1 Segmentation 3.3.1.1 Premium market 3.3.1.2 Normal market 3.3.1.3 Low market 3.3.2 Target market 3.3.3 Positioning 3.4 Marketing Mix Strategy 3.4.1 Product decisions 3.4.2 Price decisions 3.4.3 Distribution (Place) decisions 3.4.4 Promotion decisions 3.4.4.1 Promotion strategy 3.4.4.2 Advertising 3.4.4.3 Sales promotion 3.5 Sale forecasting/ Profit estimated 3.5.1 Market Demand 3.5.2 Market Based Sale Forecast 3.5.3 Resource Based Sale Forecast 15 15 16 16-17 17 17 17-19 20 20 20-21 21 21 21 21-22 22 22 22 22 22 23 23 24 24 24-25 26 27 27 27 27 27 27-28 29 30

3.5.4 The Final Sale Forecast 3.5.4.1 Sales Forecast Year 1-5 3.5.5 Time Series Analysis 3.5.5.1 Trends 3.5.5.2 Seasonal or cyclical factors 3.5.5.3 Erratic Events 3.5.5.4 Responses 3.6 Marketing Expense 3.6.1 Advertising Expense Year 1-5 3.6.2 Florist and souvenir label 3.7 Conclusion

31 32-40 41 41 41 41 41 41 41-42 43 43-44

Chapter 4: Technical Feasibility Study 4.1 Production and Operation Analysis 4.1.1 Product Characteristic 4.1.1.1Souvenirs 4.1.1.2 Flowers decoration 4.1.2 Specification, Feathers, Dimension, Life Time, etc. 4.1.2.1 Flower decoration 4.1.2.2 Souvenir 4.1.2.3 Production/Services Process 4.1.3 The purposes of arrangement 4.1.3.1 Primary information 4.1.3.2 Product format 4.1.4 Materials 4.1.5 Preparing flowers or souvenir stuffs 4.1.6 Creating products 4.1.6.1 Flowers arrangement 4.1.6.2 Creating souvenir 4.1.7 Delivery 4.1.7.1 Location 4.1.7.1.1 Private school activities 4.1.7.1.2 Church activities 4.1.7.1.3 Activities at temples 4.1.7.1.4 Special occasions 46 46 46-47 48-49 49 49 49 49 50 50 50 50 50 50 50-51 51 51 51 51 52 52 52

4.1.8 Facility Layout 4.1.8.1 Objectives 4.1.8.2 Facility layout format 4.1.8.2.1 Product design 4.1.8.2.2 Process design 4.1.8.2.3 Fixed-location 4.1.8.3 Design layout 4.1.8.3.1 Process layout 4.1.8.3.2 Product layout 4.1.8.4 Machine/Tools/ Equipments 4.1.8.4.1 Machine 4.1.8.4.2 Tools and Equipment 4.1.8.5 Logistics Management

53 53 54 54 54 54 54 54 54 54 54 55 55

4.1.8.5.1 Ordering Management / Customer Service 55 4.1.8.5.1.1 Billing 4.1.8.5.1.2 Contract management 4.1.8.5.1.3 Pricing 4.1.8.5.1.4 Proposal management 4.1.8.5.1.5 Sale order management 4.1.8.5.6 Trade document processing 4.1.8.5.2 Packaging 4.1.8.5.2.1 Flowers decoration 4.1.8.5.2.2 Souvenirs 4.1.8.5.3 Transportations 4.1.8.5.3.1 Domestic 4.1.8.5.3.2 International 4.1.8.5.4 Warehouse Management 4.1.8.5.4.1 Flowers storage 4.1.8.5.4.2 Souvenir storage 4.1.8.5.5 Inventory Control Management 4.1.8.5.5..1 Flowers 4.1.8.5.5.2 Souvenirs 4.1.8.5.6 Manufacturing 4.1.8.5.6.1 Short-term 55 55 55 55 55 56 56 56 56 56 56 56 56 56 56 56 56 56 57 57

4.1.8.5.6.2 Long-term 4.1.8.6 Facility Management 4.1.8.6.1 Safety and Health 4.1.8.6.2 Maintenance System 4.1.8.6.3 Business Continuity Planning 4.2 cost of investment 4.2.1 Pre-Operating cost 4.3 Investment Cost 4.3.1 Land 4.3.2 Building 4.3.3 Tool & Equipment 4.3.4 Investment Cost 4.4 operation cost 4.4.1 Raw material cost 4.4.1.1 Flowers 4.4.1.2 Souvenir 4.4.2 Direct labor cost 4.4.3 Overhead cost 4.4.3.1 Indirect material cost 4.4.3.1.1 Materials 4.4.3.2 Indirect labor cost 4.4.3.3 Others 4.4.3.3.1 Water 4.4.3.3.2 Petroleum 4.5 Administration cost 4.5.1 Calculate Electricity 4.5.2 Price of water tariff 4.5.3 Internet cost 4.5.4 Telephone cost 4.6 Conclusion

57 57 57 57 57 58 58 58 58 59 59-62 63-68 69 69 69-71 71-72 72 73 73 73-76 76 76 76 76 77 77-78 79 79 79-81 82

Chapter 5: Financial Analysis 5.1 Income Statement Year 1-5 5.2 Cash Flow Year 1-5 5.3 Balance Sheet Year 1-5 5.4 Internal Rate of Return (IRR) 5.5 Net Present Value (NPV) 5.6 Pay Back Period 84-88 89-93 94-98 99 100 100-101

Chapter 6: Risk Management 6.1 Operation factor 6.1.1 Process risks are as follow 6.1.1.1 Supply chain risk 6.1.1.2 Customer satisfied risk 6.1.1.3 Cycle time risk 6.1.1.4 Process execution risk 6.1.2 Legal & compliance risks are as follow 6.1.2.1 Environmental risk 6.1.2.2 Regular risk 6.1.2.3 Policy and procedure risk 6.1.3 People risks are as follow 6.1.3.1 Human resource risk 6.1.3.2 Employee turnover risk 6.1.3.3 Performance incentive risk 6.1.3.4 Training risk 6.2 Human Resources factor 6.3 Marketing factor 6.4 Financial factor 6.4.1 Market risk 6.4.2 Credit risk 6.4.3 Operation risk 6.5 Political factor 6.6 Economic factor 6.7 Technology risk 103 103 103 103-104 104 104 104 104 104 105 105 105 105 106 106 106 107 107 107 107 108 108 109 109

Chapter 7: Summary Reference Appendix

112-113 114-119 120-124

Chapter 1 Introduction

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1.1 Introduction

Chonburi province is place east coast famous for a long time. Moreover, the community became a source of ancient civilization and grows up on many things. Especially tourism Tradition, Community life, Industry and international. For Chonburi may be recognized as a seaside resort town near Bangkok by Bang Saen and Pattaya which has been popular with tourists both Thais and foreigners. Foreign travels come to find out new experience the beautiful painting of the east coast. When comes to Chonburi, Many people think the beach resort town near Bangkok, the image of relaxing under the coconut trees waver is the charm of this city, the city with the sea breeze soothe a lullaby to calm waves always been peaceful. The beauty of the wind, sun, sand and large and small islands in the sea east of Chonburi. It makes the flow of tourism that does not stop. Tourists both Thai and foreigners can travel to Chonburi in a very short time as Resulting from transportation convenient and close to the capital. Chonburi city to become one of many cities. To relax in a very short time. Then back to work again with full forces. Ocean beauty of Chonburi is not appropriate here to touch only but there are many rich resources to bring to overflow utilized. Today we can also see pictures of coconut trees along the sea calm. And a small fishing community is living simply. Distribution is scattered Able to rely on any sea. Chonburi older people can make up for the cost of natural resources allocated to ago. As with the current way of fishing continues to be of local heritage continued. Convey the wisdom of the sea so that their children continually Chonburi is the current population of 1,233,446 people. Traditional habits of Chonburi are known as real people, living simply, conservation and savings, be patient, friendly. And always ready to welcome visitors. Chonburi today will grow even more. There are also those who migrate to other places to live harmoniously blended with traditional folk. Chonburi people maintain customs and traditions of their beauty took it firmly.it’s reflect in the form such annual festival. Whether it is the event that favors folk and wicker Phanat Nikhom, flow during the festival days after the Songkran Festival, etc. All these demonstrate the unique identity of Chon Buri. Potential and unique in many aspects of all these Chonburi. Its Becomes a cost to the wealth of continuous improvement and results in Chonburi become “Diamond Water University of the East” Chonburi ready to open the door to the world community appropriately. Infinity Florist & Souvenir Company    Page 2 

Industry of Chonburi, Annual Report of the Year 2550 is as follows; Factory outside of the Estate of 2,645, up from 186place in 2549. The number of workers who were a capital of 346, 249, 450, 225, 163, 462 Baht. And industrial estates in the industrial estate of 5, 773 of the year 2549, up from 25 place. Workers who have invested 410, 629, 000, 000 120 314 Baht Total factory in Chonburi province, the number of employees 3418 investment of 283,776 people 756,878,450,225 Baht. A result from the industry is classified as major revenue of Chonburi Province. The trend grows up continually. Chonburi now ready to move ahead full force. Developing the industrial and port to the international world sees. Its call "A World Class Port". All of this is the reason why we do flower and gift shop business in Chonburi Province. Flower business has been very popular to represent congratulations. Or express regret. Different occasions, resulting in the flower business growth more past year. And Phanat Nikhom a town famous for weaving. We used to make the gift of weaving to create a unique good.

(Source: http://www.chonburi.go.th/สวสดเมองชล/รจกชลบร/tabid/59/language/thTH/Default.aspx?PageContentID=4)

1.2 Project Objectives 1.2.1 To give a customer have positive attitude to flower business. 1.2.2 For consumers to receive services through modern technology. 1.2.3 To apply the best technical and management process for florist and souvenir. 1.2.4 To develop flower and souvenir economic in Chonburi along with Thailand. 1.2.5 To analyze market in the business and financial risk feasibility.

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1.3 Benefits of Project: Identify the benefits of this study 1.3.1 For Infinity Florist& Souvenir Company, it’s flexible at all time. So, it’s making money anytime. 1.3.2 Infinity Florist& Souvenir Company is easy business because it has factors in the operation not so much. 1.3.3 When we have problem, it has a chance to recover more than big business. 1.3.4 Understand more Infinity Florist& Souvenir Company and its management system. 1.3.5 Infinity Florist& Souvenir Company can do it that like and preferences. And it can be applied to study for good management

1.4 Processing method

1.4.1 Talk about business 1.4.1.1 Research information about business 1.4.1.2 Agree with friends about do business 1.4.2 Study management about business 1.4.2.1 Product and service 1.4.2.2 Strategic of the company 1.4.2.3 Investment fund 1.4.2.4 Find place for build business 1.4.3 Study competition analysis and marketing 1.4.3.1 Research customer behavior and customer demand 1.4.3.2 Sales forecast and profit estimation of wedding studio 1.4.4 Study the financial feasibility of business 1.4.4.1 Company’s investment cost, operation expense, and other expenses. 1.4.4.2 Profit and loss statement, cash flow, and balance sheet in 5 years of business 1.4.5 Study and analysis and evaluation for business 1.4.6 Summary the feasibility for business

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Time frame of study

November Operation method

December

January

February

W w w w W w w w W w w w W w w W 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

1.Talk about business 2.To Study management about business

3.To Study competition analysis and marketing 4.To study the financial feasibility of business

5.To study and analysis and evaluation for business

6.Summary the feasibility for business

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Chapter 2

Industry Profile

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2.1 Nature of Industry In present business florist is very popular because flowers can communicate congratulations or sympathy increasing number of businesses shop flower growth increased during the 2 to 3 years. It is expected that the flower shops across the country for more than 1,000 stores in the current. In Bangkok and its vicinity by about 50 percent of the remaining provinces, especially in large cities is another flower shop business, a business that has a lot of attention. Opportunities for growth in this business is because there are many flower shops in Bangkok are mostly concentrated in the central city communities are not far away a little flower shop. In general business flower shop is divided into two levels 1) Large florist shop often located in areas high consumers. The shop is decorated in elegant style. Flowers are imported from abroad as a selling point and due to high customer focus. Consistent with the average selling price of 1,000 baht or more, 2) Flowers medium to small found in shopping malls, hospitals, schools residential community on the temple to the lower middle class customer. Flower business is also a business that has a lot of attention. Most tend to think that a business can be done without difficulty, but with knowledge on how to arrange flowers, it can be business. But in fact, the flower business is successful. Operators must be skilled and willing to do business in this seriously. Because the flower shop in the current highly competitive. If lack of commitment and lack the expertise in doing business, it may not be successful also. 2.1.1 Arrangements style flower and services. The service is divided into two flower arrangements like this. 1) Arranging flowers in the shop, including flower vases, flower gift bouquet and ring rolling by the customer may pick you or deliver. Which each type of popular flowers are the following manner. 1.1) Type popular as a floral bouquet or flower vase like to congratulate those who have been promoted to rank / promotion. Congratulations on the birthday Congratulations on the opening day because restaurant / new business. Congratulations on the new house. Congratulations on the birth of children. Encouragement to the sick. On the main festival. (New Year's Day / Day) etc. 1.2) Type of popular flowers such as congratulating the star / actress / singer / athlete. Congratulations to the graduates of various levels of congratulations to the winners of the various wedding anniversary. To give Valentine's Day etc. Infinity Florist & Souvenir Company    Page 7 

1.3) types of jobs are rolling ring is a popular funeral 2) flower arranging visits, such as wedding and meeting exhibition work event funeral

(Source: http://boc.dip.go.th/index.php?option=com_content&view=article&id=325&Itemid=14 http://www.incisan.com/?tag=%E0%B8%9B%E0%B8%B1%E0%B8%88%E0%B8%8 8%E0%B8%B8%E0%B8%9A%E0%B8%B1%E0%B8%99)

2.2 Situation of Industry 2.2.1 Flower In the current climate to flower not Flowering and flower have risen such as Joe red orchids, white orchids, roses and marigolds. Flower prices down, such as Mali, Mom Chiang Mai. While the white lily and pink flowers as well as other is normal price. It is from the current issue of natural disasters, higher production costs, economic downturn, Thailand imported from abroad winter flowers and Thailand to free trade. Thai people can not compete with other countries. Flowers are expensive include chrysanthemums, roses, Gerbera, marigolds and orchids. Current flower market is only a small group, but the product is very expensive, and economic and domestic and abroad is low. Thus, customers focus on buying necessities rather than luxuries.

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2.2.2 Souvenir Present a wide selection of souvenirs. It has a variety of gift and is very competitive. The reason is the weak point of the gift. If order from factory. It would be inefficient and the product is not good. Therefore, the buyer should be sure before buying that good and quality product. Today's souvenir is the variety of design. And a design that flows out of the community. Souvenir is that the model can be used to advantage that show your home and used in everyday life such as pretty box, small book, etc.Those who receives it can be used and do not be afraid to fall trend, can carry all the time.

(source: http://www.talaadthai.com/web/resource/price_dec10_end.html http://www.rakbankerd.com/agriculture/wb/show.php?Category=agriculture&No=1161 7 http://www.lonasdemarcan.com/%E0%B8%82%E0%B8%AD%E0%B8%87%E0%B8 %8A%E0%B8%B3%E0%B8%A3%E0%B9%88%E0%B8%A7%E0%B8%A2%E0%B9%81%E0%B8%A5%E0%B8%B0%E0%B8%88%E0%B8%B8%E0%B8%94 %E0%B8%94%E0%B9%89%E0%B8%AD%E0%B8%A2%E0%B9%83%E0%B8%99 %E0%B8%81/ http://www.soelyst.net/tag/%E0%B8%82%E0%B8%AD%E0%B8%87%E0%B8%8A %E0%B8%B3%E0%B8%A3%E0%B9%88%E0%B8%A7%E0%B8%A2/)

2.3 Product and Service (in General) Infinity Florist& Souvenir Company offers a variety of product and service according to the objective of customers. We will be involved with some of the significant moments. We provide many different types of product and service that divided into 2.3.1 Flowers 2.3.2 Arranged flowers 2.3.3 Event 2.3.4 Souvenir

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2.3.1 Flower We offer product and service in the form of flower to the customer. Who want to buy only the flowers to decorate their house and office or arrange in the vases by themselves. The flowers that we would like to sell are the flower that can be applied in multiple objectives such as rose, lily, orchid, gerbera, lotus, carnation, gladiolus, tropical flower, tulip, and we are also have the special order for customers who want to buy flowers that are not used to sell in our store. 2.3.2 Arranged flowers This type of product will be in form of flower bouquets, flower vase, flower basket, fruit basket, flower cake, Thai garland, flower wreath, and flower arranged in the natural equipments such as dried coconut shell. Products are suitable for a gift to congratulate on the occasions, to express customers’ care to the recipient, and so on 2.3.3 Event We provide product and service in form of arrangement in the events such as wedding, funeral, seminar, meeting, party, graduation, and other events that ordered by customers. We provide customer service suggestions about flower arrangements to suit the event type of customers. We apply what customers want to have in the event and consider with customers’ budget. We aim to make the best choice to customers and do what customers expected. 2.3.4Souvenir In addition to flower, we also offer a variety of souvenir to represent the word thank you for their guests. We see that important event such as wedding, must have gifts to thank guest. Therefore, we consider that is a good idea to provide more functions give convenience to customer in the service.

(source: http://www.powerhomebiz.com/vol50/florist.htm)

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2.4 Vision Infinity florist& Souvenir Company will be various flower designs always and there are many souvenirs also the demand of inside country and international.

2.5 Mission Infinity florist& Souvenir Company make to order designing the event and souvenir which activities aimed to customer’s satisfaction and trustworthy with high quality and variety of service anticipate their requirement and create the great value of product with reasonable price and service with friendly greeting and smile. We will have a training course to train our employee before providing service to customer and use differentiate service to attract customer. The company has modern design also good location and transportation convenience.

2.6 Strategies of company Infinity Florist& Souvenir Company is the first company who operate event decorations and souvenirs around the target area. For the strategy we used is SWOT analysis because it helps us to identify strength, weakness, threat, and opportunity of our company. The result of SWOT analysis shows that we have more strengths and opportunities since we are the first shop of the town. We may face with a problem as we are new company and our customers do not know our experience. For the strength point are offering them new styles of decorating and a few of competitor. These will create more chance for us to win over other shops.

2.6.1 Corporate level strategy Our company will use growth strategy to analyze on the internal of our company like our professional skill, product creation and corporate culture. Our target is to create a new style of decoration and souvenir to win our competitors and to be different. We will provide an image of difference of each customer to show them that we care and treat them like our VIP guest. We focus on the horizontal integration which increasing the range products and geographic expansion. After we achieve this goal we try to focus on the vertical integration which point out backward and forward of the growth strategy. Infinity Florist & Souvenir Company    Page 11 

Then we are ready to expand our business to other areas in Chonburi and may take place in other provinces in Thailand too. 2.6.2 Business level strategy We focus on the differentiation which provide the unique and characteristics products. This strategy will ensure our customers that they will receive high quality, image, and value products and service from our company. But not only the differentiation which has high price one but also focus on low cost products for the customers who have limited budget. 2.6.2.1 Production differentiation; In Phanasniknom, Choburi, there are a few of company who operate florists and souvenirs for events so we would like to be the first company in there. There is no one who decorates flowers with fruits or other stuff like iron or different styles, and also souvenirs we will be the first shop who create it unique for each customer. Then we will have a few of competitor who are only a florist or wedding planner which is the old shop one. Our company will serve the customer satisfaction to reach their expectation that may create the loyalty to our company. Depending on customer decision, we try to reduce to problem or if it happens we will learn from it and develop to be better in the future. So that, we aim to deliver the different product styles which impress our customers mind.

2.6.3 Functional level strategy This one is our competitive advantage which related with our value and function in our company. We have to serve quality and efficiency to let them see value delivery. 2.6.3.1 Marketing mix strategies; For this segment we use 4Ps (Product, Price, Place, and Promotion) to understand customer behavior and their needs. 1) Product People tend to want more different products and service to make them feel special in their days. So we provide them the creative decoration styles and souvenirs. We try to deliver higher quality and characteristic products than competitor. 2) Price We will set an acceptable and reasonable price depending on the cost and price rate in the market. Infinity Florist & Souvenir Company    Page 12 

3) Place We selected Panassnikhom, Chonburi, because there is always setting events and celebrations in town that need decorations and souvenirs. Our company will be the big shop located in town and to be the first shop that operates this business.

4) Promotion We will set the promotion during occasions like New Year Day, Valentine’s Day, and other ceremony depending on the period. 2.6.3.2 Human resource management; Our staffs will be trained to be a professional in decoration and creation. We will focus on a person who is good at arts and designs. We aim to develop our employee to be skillful and ethical to show our customers that they won’t be regret with our company.

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Chapter 3

Market Feasibility Study

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3.1 Market Analysis

3.1.1 Political Factors THAILAND SME EXPO 2010 launched with backing Prime Minister SME is the heart of Thailand strengthens sustainable. There is an aim of this work will provide a stand for promoting national SME. Development to global market including the expected value of business matching at least 3,000 million baht and confirmation preparation for a job every year, Mr. Aphisit Vejjajiva said that in the past the country's economy will focus on macroeconomics or exporting mainly not looking at the medium and small business or SME much. On the other hand SME is important role in driving economy. Because of have operators Thai SME business over 2.82 million, or estimate 99.7 per cent over the whole business of the country, value GDP 37.8 of the country, valued at over 3.44 million resulted in employment nearly 9 million people, so the government focus on to promote SME comprehensive addition to promoting. SMEs spread across the country not concentrated in central or only in the industrial estate. Thailand has strong policy emphasis on promoting SME. By the Economic Policy creative to help add value to Thai products from the wisdom, art and culture. Which is the heart for competitive in the future both domestic and international.

(source: http://thaipostnews.blogspot.com/2010/02/thailand-sme-expo-2010-3000.html)

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3.1.2 Economic Factors The Thai economy in the third quarter year 2553 grew 6.7 percent the first 9 months of the year; the Thai economy grew 9.3 percent, with support from the global economic recovery and confidence of investors. Include an increase in farm income and low unemployment rate if the seasonal adjustment factors removed. The Thai economy contracted from the second quarter percentage 0.2 (% QoQ SA) is a contraction of 2 dividing consecutive quarter. Thai economy in 2553 is expected to grow by up to three percent 7.9, the factors supporting the recovery of the global economy and demand for domestic investment and private consumption expanded by 13.9 and 4.9, respectively, of export products in U.S. dollars. 25.1 per cent growth. The Thai economy in 2554 estimated trend is expected to grow by 3.5 percent, down from -4.5 to 7.9 per cent growth in 2553 from the global economic slowdown and the likely trend of appreciation of the Baht. The exports will grow 11.7 percent in consumption and private investment grew 4.3 percent and 9.8 respectively in the range of general inflation, per cent 2.5 to 3.5 percent unemployment rate, current account surplus of 1.2 -1.3 percent. 3.3 percent of GDP.

(source: http://www.ryt9.com/s/nesd/1038389)

3.1.3 Soiocultural Factors Today fresh flowers are also popular than flower elaborate. It conveys the feeling better and is more natural. At present, there are flower deliveries to make fast and easy for consumer. To represent the congratulations or condolence in various increasingly has been very popular today. This reflects that people have used flowers to convey knowledge to the parties. The nature of the people in Chonburi province has a population of about 1,233,446 people which is part of a migration to work in the industry that continues to grow. Chonburi is committed professional who is done with the sea, rice farm, livestock and mining. In general, the original people of Chonburi Province, is known as a real person as a barely life, savings, diligently, friendly. And always ready to welcome visitors. Most people are Buddhists up to 97 percent today; Chonburi is the era of development. There is completeness in terms of natural resources, tourism industry, agriculture, lifestyle and culture to maintain the beauty of a fully local. Become a charming seaside town to see attractive and highly secure. Inclusive of Infinity Florist & Souvenir Company    Page 16 

agricultural products and has become renowned as the province of Chonburi economic prosperity. People live well Income level of moisture in the family and society, holistic enough Lead to be "City of Economic and Agriculturist complete. The flowers are a representative of the media to feel good for each other anytime, anywhere.

(source: http://www.chonburi.go.th/%E0%B8%AA%E0%B8%A7%E0%B8%AA%E0%B8%94 %E0%B9%80%E0%B8%A1%E0%B8%AD%E0%B8%87%E0%B8%8A%E0%B8%A 5/%E0%B8%A3%E0%B8%88%E0%B8%81%E0%B8%8A%E0%B8%A5%E0%B8% 9A%E0%B8%A3/tabid/59/language/th-TH/Default.aspx?PageContentID=45)

3.1.4 Technology Factors Flower business is using technology to assist in the design and decoration including the elements and easy-to-be customers as part of the design. Their customers’ satisfy. It is also used for the design of the gift of command by the client. This will cost the business. It also helps in terms of convenience to the customer. Current business technologies must be involved in order to create cutting edge of business, as well as the development of increasingly reflects the potential to conduct ongoing.

3.2 Competition Analysis (3C Analysis)

3.2.1 Competitor Analysis Our company set up in Phanusnikom Chonburi Because of in Phanusnikom doesn’t have flower arrangement and souvenir shop. There are only small shops and market. Each shop is small and don’t have much choice and don't have delivery service. But Infinity florist and Souvenir Company it difference .We have more product and more service for our customer. We research about competitor in Chonburi have many shop but each shop have small service but Isanflower and pattaya florist have service same our store so we analysis their store for plan customer want, need and satisfaction our company. We are analysis competitor in below.

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Competitor

Geographic coverage

Product & Service

Strength

Weakness

1) Isan flower

Pattaya

Isan Flowers have products for every customer’s budget, large or small. All Isan Flowers products, from the inexpensive ones to our Luxury/The Best Range, are carefully & thoughtfully created or chosen, beautiful, high qualit. Isan flowers separate product by style, flower, color, size, smell, frequency, theme, custom and occasion more various for product. Isan flower have delivery for custom and Isan flower product categories-By style

1) Isanflower have a good location in cental in Pattya 2) Easy communicati on 3) Most customer is Foreigner 4) Have a web site for contact

1) don’t have service out of place 2) Little flower variety

2) Pattaya florist

Pattaya

Product have flower and gift Service have flower delivery and order by internet and phone for 24 hour delivery

1) Good location in Pattaya 2) Most customer is foreigner 3) Easy for communicati on 4) Fast

1) The florist pattern in normal 2) Don’t have service out of place
-

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delivery 5) Have website for contact 3) Sumalee Muang Chonburi The products and services of Sumalee florist is including serve flower and special event arrangement needs. Have wedding decoration and quest gift, birthday flower basket, graduation ceremony but don’t have website information for customer 1) Opened a long time 2) Near market place 3) More experience arrangement flower 4) Easy for communicati on 1) The florist pattern in normal 2) Don’t have a website store

4) Chonburi florist

Muang Chonburi

The products and services of Chonburi florist have service for all flower orders placed, flower quick delivery every areas in Chonburi ,flower and gift delivery, Every ceremony.

1) Open store near market center 2) Quick delivery 3) Easy for communicati on

1) Don’t have promoted via internet 2) Little flower variety

Our company analysis competitor we know market in chonburi. These are advantage for our company and our company tries hardly to create their own identities for their brands. They emphasize the quality of products and services. And set the price as cheapest as possible. They are all having many interesting campaigns and promotions to promote their brands. Most of our competitors have good locations and many of them are the stores which were opened for a long time. Moreover if have good information competitor we can successful for our company. Infinity Florist & Souvenir Company    Page 19 

3.2.2 Customer Analysis Most customer who prefer to deliver flowers, appreciate the joy, respect my condolences. Therefore florist flower most customers include business groups of people working students and divided into two main target groups. First group individual are divided into three levels. 3.2.2.1 Low-level students with low-income students, emphasis on form but not on quantity, flower arrangements must be affordable. 3.2.2.2 Medium level to customers who work with middle income levels, not on form focus on volume and price or must not too expensive. 3.2.2.3 High-level business customers with high-income emphasis on form do not focus on the content. Flower arrangement can be set high price. Second group Corporation such as temple, religion activity, association, partnership, company and Hotel. Moreover, most customers want the patterns that differ from flower new and fresh flowers all the time. Packaging as a beautiful floral blend with the same would make customer satisfaction and delivery flowers to those who want to deliver. Considered that the service will impress their customers and present various forms of goods to the customer's office or submit the form via Internet enables customers to save time and expenses as well. Result in highly impressive clients.

3.2.3 Competitive analysis According to Five-force model for analyze competitive of florist and souvenir business in Chonburi. Moreover, also analyze market to understand our business environment with surrounding that affect to our business. 3.2.3.1 Rivalry among current competitors Florist and souvenir business in Chonburi has 14 entrepreneurs. Most shops are located in the Banglamung and Mueang districts. We intend to open our shop in Phanat Nikhom district that had a flower shop located before, Sumalee Florist. It is not a big brand, but famous in the district and already opened for 6 years. So, competition for struggle customers and market may be difficult. Normally, the customers who use the kind of this business like to choose the shop that near to the place that used to set. We are close to the venue rather than another to take advantage to reach customers as more convenience. However, we should not cut off others flower shops from our competitors. Infinity Florist & Souvenir Company    Page 20 

They might think about new strategy for selling to competition. Therefore, we should develop our products and services constantly to prevent the taking advantage by rivals. 3.2.3.2 Bargaining power of suppliers Most of materials and equipments are come from same supplier, especially supplier in Pak Klong Market. Thus, suppliers will have more bargaining power but there are some methods that can be used to reduce the bargaining power of suppliers. For example gathering of entrepreneurs, and then go to negotiate with suppliers that we want to purchase many materials and equipments and reduce the wholesale price for us. The cost will be reduced and can make more profit without increase prices or find promotions to attract customers. 3.2.3.3 Bargaining power of customer From gathering of entrepreneurs is not only getting benefit from order materials and equipments. There are also reduced the bargaining power of customers. This method uses the same price as a standard price. This can be done easily because the supplies of materials and equipments have the same cost and source. Customer will not be able to negotiate the prices because the prices of each shop are the same. For the profitability depends on the technique of each shop without affecting the price agreed for example, making beauty package by bringing to wrap with plastic color-bright type and put the details of the customer needs. This may increase the price depending on the case. 3.2.3.4 Threat or substitute products or services The type of our products and services are intended to be a memorial of special occasions such as wedding, funeral, and birthday party, opening the event or shop, and so on. Products and services will be provided must be unique and different in services or difficult to making like a handmade or natural container to arranging flower. This will reduce the power of substitute products because if customers can do by themselves, they would not purchase our products and services. We should try to find the new products and services that look good and to show the intent of the customers.

3.2.3.5 Threat of new entrants Florist and souvenir is a business that easy to make money because people like to send some flowers or gifts in the festivals or special occasions. So, this business is so Infinity Florist & Souvenir Company    Page 21 

interesting to investment. We have to create the brand to make loyalty customers. Normally, customers want to see and compare the products and services to choose the best one. The new entrants who want to do the business will have less opportunity to sell products and services. Another way is expanding our brand by setting up a new shop with a new name but the original owner. This way can prevent other entrepreneurs to compete with us because there are many shops and will reduce the customers and revenue themselves.

3.3 STP analysis

3.3.1 Segmentation According to the competitor and competitive analysis, the florist and souvenir shops in Chonburi are divided into 3 categories following the level of services and functions. In each category will focus on different customers. For Infinity florist & souvenir segment market by using the type of service that provided to customer in Chonburi to be the base for segmenting market. We concern to provide products and services with reasonable price for each segment. We aim to serve the new products with natural both of arranging and equipments and also aim to serve the service with quality. The segment market of Infinity florist & souvenir will following 3.3.1.1 Premium market This segmentation is the special products and services such as special flowers arranging set to special event, ordering flowers that have to import from other countries, service to customers who want and satisfied to use high quality of product, and so on. The customers of this segment will be people who have high income and satisfied to spend in high budget to purchase the luxury products and the best service. Who satisfied to use the high quality of products and brand name.

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3.3.1.2 Normal market This segment is providing products and services in good quality and not too expensive. 3.3.1.3 Low market This segment is people who are students and people with low income. They focus on the low reasonable price by comparing with quantity of flower.

3.3.2 Target market Infinity florist & souvenir consider choosing the normal market because we aim to provide the good quality of products with acceptable price. The location of our business is close to church, school, temple, and etc. There are the place that used to be venues of special and important occasions such as wedding, funeral, graduation, and more. Some types of the special events, some customers want to order in the special product such as wedding, the important situation of their life. Someone needs the special decoration with special products to make the impression memory to themselves. Another one is general product, we provide this type of products and services to the customers who do not need to use the special one or just want to arrange some flowers in some of area with general or low prices. We consider that the power of purchasing of customers. They may satisfy to get the good quality of products and services with fair and low price based on the case.

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3.3.3 Positioning According to the product and service of florist and souvenir business in Chonburi. We serve in variety of product and service with acceptable and low prices. The Infinity florist & souvenir should be ranked in table below;

Competitors

Isan Flower

Pattaya Florist

Sumalee

Chonburi Florist

Infinity florist & souvenir High High Yes Yes More

Variety of Product Variety of Service Provide souvenirs Easy to asses Distribution of channal Price

Less Middle No Yes More

Middle Middle Yes Yes Low

High High No Yes Low

Low High No Yes Low

Middle

Expensive

Middle

High

Middle

3.4 Marketing Mix Strategy About our strategy of selling is focusing on 4Ps; Product, Price, Place, and Promotion. We aim to control both internal and external environments of the firm. Our goal is to find out who is our target market and deliver them value to be success. 3.4.1 Product decisions Our products are flowers decoration and souvenirs which are tangible but we would like to serve them more with our great service. • • • • Brand name: Infinity Florist& Souvenir Company Functionality: Decorate the place to be more lively, and to thank you our guest for coming by souvenirs Styling: Unique and characteristic styles for each event as our customers need Quality: Medium-High quality

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• • • •

Packaging: Natural package to support global warming, degradable materials, or cost saving packaging Repairs and support: Products reservation, readiness Warranty: Satisfaction guaranteed Accessories and service: Free of transportation for buying both flowers decoration and souvenirs, free products sampling

3.4.2 Price decisions We set the acceptable price of each quality product. We try to cover customer from medium to high level. • • • • • Pricing strategy: We use psychological pricing which based on the signals of product quality, price, and value to perceive them. Seasonal pricing: High price in high season (special days e.g. New Year Day, Valentine’s Day, etc.), low price in low season Price discrimination: Price is depending on the quality of materials and the amount of ordering Remark: Earnest money for the half of total price Price rates

Flowers decoration rates
Decoration Types S Bouquet M Price Rates 500 ฿ 800 ฿ 3,000 ฿ A B A Funeral place B C A Wedding place 500 ฿ 900 ฿ 3,000 ฿ 5,000 ฿ 9,990 ฿ 6,500 ฿

L 1,500 ฿ Flower arbor Wreath

B 12,000 ฿ C 20,000 ฿

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Souvenir rates
Souvenir Types Basketworks Price Rates/ Piece A B A Papers B C A Metals B C D Clothes A B 30 ฿ 50 ฿ 40 ฿ 45 ฿ 50 ฿ 30 ฿ 40 ฿ 45 ฿ 55 ฿ 40 ฿ 45 ฿

* Both flowers decoration and souvenir rates can be changed depending on the cost of material and seasonality

3.4.3 Distribution (Place) decisions For our shop will take place in front of our stockholder’s house. We aim to be the biggest company for events decorating and souvenirs. • • • Distribution channel: We focus on walk-in customer, telephone ordering by calling (038) 473553 or (08) 1086 4239, and local press Market coverage: We aim to be a selective distribution as we reach

the customer expectation Inventory Management: We will order our materials which are not usually used when we get ordering We will prepare fresh flowers in fringe and also other basic materials and equipment for stocking Other materials those are able to keep for long time will be stocked like soups, key rings, linens, etc • • Warehousing: Order processing: Located in our shop Telephone and walk-in Generate to be online through website soon Transferring earnest money to be confirmed • Transportation: Parcel post or air mail, delivery Page 26 

Infinity Florist & Souvenir Company   

Reverse logistic:

Reverse the broken or damaged product to us and

receive the new product for free

An example of our shop style

3.4.4 Promotion decisions We use promotion to generate and up selling our products. This method helps us to communicate of information to our clients improving positive image of the company. 3.4.4.1 Promotion strategy: Our Company will use ‘Push’ promotional strategy, according to marketing theory. Because we can promote our products and sell them during the special occasions like wedding party or Valentine’s Day, so to set the promotion and advertising is our best promotional tool 3.4.4.2 Advertising: Handbills, posters and name cards 3.4.4.3 Sales promotion: Vouchers and coupons, Customer Relationship Management (CRM) for returning customer

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3.5 Sale forecasting/ Profit estimated 3.5.1 Market Demand Defined Customer Group: Customers who arrange event and need flowers decoration and souvenirs. We separated them into three categories as flowing: Defined Geographic Area: Customers in Chonburi 1.1 Marriage Number of Marriage in Chonburi Year 2549 2550 2551 2552 Total Average Number ฿12,069.00 ฿11,383.00 ฿12,966.00 ฿12,279.00 ฿48,697.00 ฿12,174.25

Number of Marriage in Chonburi
฿13,500.00 Number of Marriage ฿13,000.00 ฿12,500.00 ฿12,000.00 ฿11,500.00 ฿11,000.00 ฿10,500.00 2549 2550 Year 2551 2552 Number of Marriage in Chonburi

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Defined Time Period: A calendar year like New Year Day, Valentine’s Day, Song Kran Day, Teacher’s Day, and etc Defined Marketing Environment: High consumer buying flowers and souvenirs affected by the occasions Number of Customers in Chonburi: 1,204,568 people Population in Chonburi 2547 2548 2549 2550 2551 Total Average 1,142,985 1,172,432 1,209,290 1,233,446 1,264,687 6,022,840 1,204,568

Average Selling Price per an Event: 410,875,000 baht
Events New Year Day Valentine's Day Mother's Day ETC Income ฿600,000,000.00 ฿270,000,000.00 ฿756,000,000.00 ฿17,500,000.00 ฿ Total Average 1,643,500,000.00 ฿410,875,000.00 100.00% 25.00% Percantage 36.50% 16.44% 46.00% 1.06%

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The Percantage of Income in Each Event

New Year Day Valentine's Day Mother's Day ETC

3.5.2 Market Based Sale Forecast In this segment, we are not going down to do the marketing research yet but we did the estimation for the calendar year. There are many special occasions for example New Year day, Valentine’s Day, Thai traditional days, and so on that we can use the marketing strategy to force our customer to buy. Our products are to be a sign of celebration and congratulation in their special day life. Then our strategy is to gain more profit in high seasons.

3.5.3 Resource Based Sale Forecast For resources based sale forecast, they are related with product cost directly. This is the most important factor for our company as we have to buy flowers and other materials to create souvenirs. The cost of materials may depend on economic situation and also the goods in a season. There are the methods following;

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Maintain: It means we will trying to promote the products as much as we can. Decrease: to reduce the price and productivity Increase: to increase the quantity and selling with higher profit rate

3.5.4 The Final Sale Forecast This sales forecast is estimated to receive in our first year of operating. We aim to generate more sales at 20% per year. The year after, we estimated that our company will grow in 20% per year as the growth rate. In Year1, our company calculated the number of average selling price per an event and company’s demand by 0.05% of all income. That’s: Average Selling Price per an Event × Company’s Demand = Total Income of Year1 410,875,000 baht × 1% = 4,108,750 baht *We expect that our company will get 1% of total market shares.

Total sale Year 1 = 4,108,750baht Year 2 = 4,930,500baht Year 3 = 5,916,600baht Year 4 = 7,099,900baht Year 5 = 8,519,850 baht

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3.5.4.1 Sale Forecast Year 1 - 5 Sale Forecast of Year 1

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Total Sale Product/month Bouquet S Bouquet M Bouquet L Flower arbor Wreath A Wreath B Funeral A Funeral B Funeral C Wedding A Wedding B Wedding C Basketwork A Basketwork B Paper A Paper B Paper C Metal A Metal B Metal C Metal D Cloth A Cloth B Total Jan 8250 11200 18000 24000 5000 4500 6000 20000 9990 13000 36000 40000 9000 5000 8000 9000 5000 3000 20000 13500 16500 8000 22500 315440 Feb 9900 8000 30000 12000 1500 4500 6000 10000 9990 32500 108000 20000 6000 10000 12000 4500 5000 3000 8000 4500 5500 12000 4500 327390 Mar 2500 8800 15000 3000 1000 5400 12000 20000 19980 13000 36000 60000 9000 10000 8000 4500 50000 6000 8000 45000 16500 8000 13500 375180 Apr 5000 7200 16500 12000 3000 8100 9000 15000 19980 19500 24000 60000 15000 10000 4000 9000 15000 15000 8000 13500 16500 20000 9000 334280 May 3000 9600 6000 27000 1000 3600 9000 10000 19980 6500 48000 60000 12000 10000 4000 4500 5000 3000 16000 9000 11000 4000 9000 291180 Jun 5000 4800 10500 9000 3000 4500 6000 30000 29970 13000 36000 4000 6000 10000 20000 31500 20000 3000 8000 13500 11000 4000 22500 305270 Jul 6500 5600 21000 3000 3000 5400 9000 10000 9990 13000 24000 60000 45000 10000 8000 45000 5000 12000 8000 13500 11000 4000 18000 349990 Aug 15000 8000 31500 30000 2000 3600 9000 5000 9990 26000 36000 80000 6000 15000 4000 9000 30000 3000 12000 4500 27500 8000 13500 388590 Sep 4500 5600 7500 18000 1500 1800 18000 15000 9990 6500 24000 60000 18000 10000 8000 9000 5000 6000 8000 13500 33000 8000 22500 313390 Oct 6050 4000 13500 9000 3000 4500 9000 15000 39960 13000 48000 80000 9000 5000 12000 9000 5000 9000 16000 9000 11000 20000 31500 381510 Nov 8250 10400 10500 33000 1000 8100 15000 5000 19980 7000 24000 60000 9000 25000 12000 4500 20000 9000 16000 4500 22000 8000 18000 350230 Dec 9900 12000 15000 10500 3500 3600 12000 20000 1800 32500 36000 80000 15000 20000 4000 4500 5000 3000 12000 9000 27500 8000 31500 376300 Total 83850 95200 195000 190500 28500 57600 126000 190000 211590 247500 480000 684000 184800 140000 192000 144000 170000 75000 172000 153000 209000 112000 216000 4108750

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Sale Forecast of Year 2

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Sale Forecast of Year3

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Sale Forecast of Year 4

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Sale Forecast of Year 5

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3.5.5 Time Series Analysis 3.5.5.1 Trends: We keep going on fashionable and created product styles like Korean ways, Western ways, and etc. 3.5.5.2 Seasonal or cyclical factors: We can up-selling during special events as New Year day or birthday parties. This is related with unusual days in year round. 3.5.5.3 Erratic Events: We try to handle those problem carefully when it happens 3.5.5.4 Responses: We will put more advertisement through online media to increase more sales.

3.6 Marketing Expense 1) Advertising on label 1.1) Tax label 18 baht per month 2) Advertising on blog 2.1) Free website 3) Advertising on Google 3.1) 1250 per months

3.6.1 Advertising Expense Year 1-5

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(source: http://www.adxzyte.com/signage/educate_sign.html http://www.be2hand.com/scripts/view.php?prod_id=506143)

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3.6.2 Florist and souvenir label

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3.7 Conclusion The Infinity florist and Souvenir Company, it has new developed more than old flower shop. We can do marketing analysis for know situation in present that can understand political factor, Economic factor, Sociocultural factor and Technology factor. Then we can analysis competition of each shop in Chonburi and analyze to customer from Questionnaire. We use STP analysis including segmentation, it can separate 3 type for provide to customer in Chonburi to be the base for segmentation, Target market, we choose good location that near church, school, temple, and etc. It’s very comfortable, Position is good quality because we can do high product and low price in our Company. We are survey marketing mix in Chonburi on the internet for easy management for our shop. Sale forecasting, we can make a lot of profit in each year. And marketing expense, we use advising for connect with customer by use website, magazine and news.

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Chapter 4 Technical Feasibility Study

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4.1 Production and Operation Analysis 4.1.1 Product Characteristic 4.1.1.1Souvenirs 1) Basketworks

Basketworks market is one of tourist attractions of Chonburi. There are a lot of bamboo products that our company will use it as a material of making souvenirs. Its cost is cheap and easy to find. To illustrate are baskets, coneshaped cover, spatula, and others.

2) Papers

Products of paper are various and they are used to be widespread. We can make a great number of souvenirs by using many of them like handbooks, bookmarks, cards, paper marches, and etc.

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3) Metals

The souvenirs made from metal are including silverwares, key-rings, mobile phone strap, and more.

4) Clothes

The clothes can create several of souvenirs i.e. dolls, handbags, scarf, hair accessories, and etc. The costs of clothes are also diversity depending on the quantity of sale amount and the quality of clothes.

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4.1.1.2 Flowers decoration 1) Bouquets

Bouquets from our company will be different from by including more style and unique. For examples are fruits bouquet, candies bouquet, dolls, and more.

Fruits bouquet

2) Flower arbors

Arbors can be made by flowers or other decorations like crystals, glassware, and linens. Flower arbors are a decoration item for ceremony like wedding party, anniversary, and other parties as request. Infinity Florist & Souvenir Company    Page 49 

3) Even orders

Candy Bouquet

The even ordering is depended on customer requirement such as for birthday party, meeting, workshop, or exhibition.

4.1.2 Specification, Feathers, Dimension, Life Time, etc. 4.1.2.1 Flower decoration Flowers have a short life time, then the productivity and selling process should be performed in a limited time. We will select the flowers that durable and have longer lifetime to sell. 4.1.2.2 Souvenir The souvenirs that made from foods or snacks have shorter lifetime than the souvenir making from metal, paper, and clothes. We aim to generate the sale of souvenir from foods first. 4.1.2.3 Production/Services Process

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4.1.3 The purposes of arrangement 4.1.3.1 Primary information 1) What is the occasion or purpose? E.g. celebration, taking care, or condolence 2) Customer’s budget 3) The importance of receiver 4) Like or dislike things 4.1.3.2 Product format 1) To save cost and time of creating products 4.1.4 Materials 1) Materials used in flower arrangement or souvenir like scissor, knife, ribbon, or sewing machine 2) Containers used to contain the flowers or souvenir packaging 3) Following the direction of using scissor and other machine to extend their life 4.1.5 Preparing flowers or souvenir stuffs 1) Flower that has a lot of leafs or long stem should be cut first, or a cloth used to make souvenir should be measured and trim 2) Putting flowers in syrup will fresh and enhance the beauty of flowers 4.1.6 Creating products 4.1.6.1 Flowers arrangement Flowers arrangement is a kind of arts. Our company will concern about 6 component of arranging flowers. 1) Balance 2) Proportion 3) Scale 4) Contrast 5) Dominance 6) Rhythm

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The amount of flowers is depending on the size requirement and appropriate objective. The following is the method of making bouquet. 1) Dividing flowers into colors 2) Putting the material for flowers fixing as format design 3) Lay down the container on table 4) Considering the freshness and durability of flowers and leafs 5) Thinking about position of flowers 6) Select the longest stem and bud flowers 7) Put the first flower in the middle, lean it to the back 8) Arrange the flowers as the form, put the leafs in the blanks 9) Fill in the flowers to fulfill the bouquet 10) Check the durability by shaking the bouquet and another point of it 4.1.6.2 Creating souvenir The processes of making a souvenir are various by designs and materials used. We will follow these steps: 1) Preparing materials used like key ring, cutter, or clothes1 2) Make it as the form as sewing, painting, or carving 3) Compose the materials prepared 4) Check the tidiness 5) Packaging 4.1.7 Delivery 1) Inform the place to our employees before that date to plan route and method of delivering 2) Pack the product for sending 3) Deliver products as time agreement 4.1.7.1 Location Our company takes place Phanasnikhom, Chonburi. It is near many interesting place like a catholic church, two temples, private school, school’s event hall, and local markets. We selected this location because there are many activities arranged in this area. 4.1.7.1.1 Private school activities 1) Kindergarten graduation 2) Pre-high school graduation 3) Alumni party Infinity Florist & Souvenir Company    Page 52 

4.1.7.1.2 Church activities 1) Anniversary ceremony 2) Lady’s day 3) Christmas day 4) Easter day 5) Funeral 4.1.7.1.3 Activities at temples 1) Buddhist festivals 2) Thai New Year day 3) Buddhist ordination 4) Funeral 4.1.7.1.4 Special occasions 1) Birthday party 2) Wedding party 3) Anniversary 4) Meeting 5) Catering 6) Etc

Our Shop

Company’s address: 10, Intarasa Street, Phanasnikhom, Chonburi, 20140 Tel: 038-473553 Distance: 104 km. from Bangkok Page 53 

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4.1.8 Facility Layout For the facility layout of our company is designing new facilities since we are a new company. We aim to introduce new products and service in that area.

4.1.8.1 Objectives 1) To make the smooth flow of productivity 2) To enhance the organization orders 3) To decrease the materials in stock and on-going process 4) To spend the space efficiency 5) To reduce cost of good 6) To let the employees working in comfortable environment 7) To avoid bottlenecks 8) To enhance safety

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4.1.8.2 Facility layout format 4.1.8.2.1 Product design 1) Perform the productivities depend on those products 2) Using machine, tools, and equipments as the productivities 3) The machines is specific for that performance 4.1.8.2.2 Process design 1) Prepare from the process 2) Organize machine, tools, and equipments as the process 3) Flowers decoration and souvenirs will run in difference processes 4.1.8.2.3 Fixed-location 1) Fix the refrigerators and sewing machines on the places 2) The counter is placed near the entrance door 4.1.8.3 Design layout 4.1.8.3.1 Process layout 1) Manual 1.1) Operation sequence 2) Computer based 2.1) Billing 2.2) Product design 2.3) Ordering 4.1.8.3.2 Product layout 1) Line balancing technique 4.1.8.4 Machine/Tools/ Equipments 4.1.8.4.1 Machine 1) Sewing machine 2) Refrigerator 3) Computer 4) Printer 5) Cash register 6) Telephone 7) Television 8) Speaker 9) Air-conditioner 10) Fan Infinity Florist & Souvenir Company    Page 55 

4.1.8.4.2 Tools and Equipment 1) Facility equipments 1.1) Furniture 2) Office equipments 2.1) Pen and pencil 2.2) Paper 2.3) Scissor 2.4) Ruler 2.5) Marker 2.6) Stapler 2.7) Cutter 2.8) Pliers 2.9) First aid box 4.1.8.5 Logistics Management 4.1.8.5.1 Ordering Management / Customer Service 4.1.8.5.1.1 Billing 1) Managing tracking and reconciling payment 2) Based on billing system 3) Pay earnest money and fill in order form 4.1.8.5.1.2 Contract management 1) The legal basis to protect our company transactions 2) Protect company’s commercial and company’s rights 4.1.8.5.1.3 Pricing 1) Using pricing rates on rate tables 2) Complex price will be on agreement 4.1.8.5.4 Proposal management 1) Set the objective 2) List the advantage and disadvantage of working process 3) Consider the short-term and long-term solving 4) Improve working performance and teamwork 5) Evaluate the result 4.1.8.5.5 Sale order management 1) Our company will buy a software of sales order management Infinity Florist & Souvenir Company    Page 56 

4.1.8.5.6 Trade document processing 1) Using software system 4.1.8.5.2 Packaging 4.1.8.5.2.1 Flowers decoration 1) Depend on styles of arrangement 2) Using recycle materials i.e. paper, plastic, etc. 3) Container must protect the freshness of flowers 4.1.8.5.2.2 Souvenirs 1) Saving cost of package to maximize profit 2) Design on customer’s demand 4.1.8.5.3 Transportations 4.1.8.5.3.1 Domestic 1) Motor bicycles 2) Vans 3) Posts 4.1.8.5.3.2 International 1) Air Posts 4.1.8.5.4 Warehouse Management 4.1.8.5.4.1 Flowers storage 1) The storage takes place on the first floor 2) Buy the flowers just an amount for sale per day 4.1.8.5.4.2 Souvenir storage 1) The storage takes place on the second floor 2) Order the materials that always used like key rings, ribbons, etc. 4.1.8.5.5 Inventory Control Management 4.1.8.5.5..1 Flowers 1) Sell the flowers that have short lifetime first 2) Buy the flowers in season for selling 3) Our materials will buy as ordering 4.1.8.5.5.2 Souvenirs 1) The materials will buy as customer’s order

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4.1.8.5.6 Manufacturing 4.1.8.5.6.1 Short-term 1) Setting the schedule for small ordering or urgent work like in 1 day, 3 days but not exceed 7 days 2) Ex. A bouquet for birthday gift, 100 pieces of souvenirs 4.1.8.5.6.2 Long-term 1) Plan the schedule for a huge project that cannot finish it in a week 2) The schedule will be planed for 1-12 months 3) Ex. wedding party, meeting, alumni. 4.1.8.6 Facility Management 4.1.8.6.1 Safety and Health 1) Social security 2) Life insurance 3) Fire alarm system 4) Sprinkler system 5) Security camera 4.1.8.6.2 Maintenance System 1) Schedule for checking machine (weekly, monthly, yearly) 2) Controlling appropriate temperature 3) Machine and equipment insurance 4) Repair and maintenance 5) Electricity and water saving 4.1.8.6.3 Business Continuity Planning 1) Inform the procedure if natural disaster happens 2) Fire escape training 3) First Aid training

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4.2 cost of investment 4.2.1 Pre-Operating cost Pre-Operating cost Building and land Cost for modifies & Decoration (200 square metres) Install telephone Total 2,000,000 5,230 200 1 2,000,000 5,230 5,026,940 Price/Unit 3,021,710 Unit 1 Total 3,021,710

(sources: http://www.ca.tot.co.th/contact.php http://www.goodideainterior.com/our_service.html)

4.3 Investment Cost

4.3.1 Land We have the land already, is property of Kancharee’s family. Infinity florist & Souvenir Company is located close to many event places such as school, temple, church, and so on. There is an advantage land to run our business. So, we do not need to find somewhere else to buy or rent land.

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4.3.2 Building

We design to build our shop in modern style, 1 floor, 2 bathrooms, 1 living room, and 2 storages. We make agreement with “Blussel Company” for building investment 1,821,710 baht. Our company has cash in bank 2,000,000 baht for retain earning.

4.3.3 Tool & Equipment Equipment Price/Baht 8,590 Units 1 Total 8,590

Cash register 1,590 3 4,770

Shelve4

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13,390

3

40,170

Computer 1,250 3 3,750

Computer table3 499 1 499

Telephone1 4,990 1 4,990

Fax machine1 755 1 755

File cabinet2

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60

6

336

Document file 20,000 1 20,000

Sofa1 300 5 1,500

Chair10 10,000 2 20,000

Refrigerator2 20,000 1 20,000

Security camera5 3,000 3 9,000

Sewing machine Infinity Florist & Souvenir Company    Page 62 

25

3

75

Scissor 50 3 150

Cutter 95 3 285

Photo Album 9,000 2 18,000

Air conditioner 784,000 1 784,000

Car 69,000 1 69,000

Motorbike Total Infinity Florist & Souvenir Company    1,005,870 baht Page 63 

4.3.4 Investment cost INVESTMENT AMOUNT DEPRECIATION ANNUAL MONTHLY DEP. Building Car Security camera Air conditioner Motorbike Computer Refrigerator Sewing machine Fax machine Cash register 3,021,710 784,000 20,000 18,000 69,000 13,390 20,000 9,000 4,990 8,590 20 YEARS 5 YEARS 5 YEARS 5 YEARS 5 YEARS 3 YEARS 3 YEARS 3 YEARS 3 YEARS 3 YEARS 12,590.46 156,800 4000 3,600 23,000 4,463 6,667 3,000 1663.333 2863.333 DEP. 151,085.50 13,066.67 333.333333 300 1,916.67 371.944444 555.555556 250 138.61111 238.61111

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Depreciation 1-5 Year1 Office Land and Building Car Security camera Air conditioner Motorbike Computer Refrigerator Sewing machine Fax machine Cash register Total Amount Jan FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total 151086 156800 4000 3600 13800 4463 6667 3000 1663 2863 347942

3,021,710 12590 12590 12590 12590 784,000 13067 13067 13067 13067 20,000 18,000 69,000 13,390 20,000 9,000 4,990 8,590 333 300 1150 372 556 250 139 239 333 300 1150 372 556 250 139 239 333 300 1150 372 556 250 139 239 333 300 1150 372 556 250 139 239

12590 12590 12590 12590 12590 12590 12590 12590 13067 13067 13067 13067 13067 13067 13067 13067 333 300 1150 372 556 250 139 239 333 300 1150 372 556 250 139 239 333 300 1150 372 556 250 139 239 333 300 1150 372 556 250 139 239 333 300 1150 372 556 250 139 239 333 300 1150 372 556 250 139 239 333 300 1150 372 556 250 139 239 333 300 1150 372 556 250 139 239

3,968,680 28995 28995 28995 28995

28995 28995 28995 28995 28995 28995 28995 28995

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Year2 Total Office Land and Building Car Security camera Air conditioner Motorbike Computer Refrigerator Sewing machine Fax machine Cash register Total Amount Jan FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total 151086 156800 4000 3600 13800 4463 6667 3000 1663 2863 347942 amount 302171 313600 8000 7200 27600 8927 13333 6000 3327 5727 695884

3,021,710 12590 12590 12590 12590 784,000 13067 13067 13067 13067 20,000 18,000 69,000 13,390 20,000 9,000 4,990 8,590 333 300 1150 372 556 250 139 239 333 300 1150 372 556 250 139 239 333 300 1150 372 556 250 139 239 333 300 1150 372 556 250 139 239

12590 12590 12590 12590 12590 12590 12590 12590 13067 13067 13067 13067 13067 13067 13067 13067 333 300 1150 372 556 250 139 239 333 300 1150 372 556 250 139 239 333 300 1150 372 556 250 139 239 333 300 1150 372 556 250 139 239 333 300 1150 372 556 250 139 239 333 300 1150 372 556 250 139 239 333 300 1150 372 556 250 139 239 333 300 1150 372 556 250 139 239

3,968,680 28995 28995 28995 28995

28995 28995 28995 28995 28995 28995 28995 28995

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Year3 Total Office Land and Building Car Security camera Air conditioner Motorbike Computer Refrigerator Sewing machine Fax machine Cash register Total Amount Jan FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total 151086 156800 4000 3600 13800 4463 6667 3000 1663 2863 347942 amount 453257 470400 12000 10800 41400 13390 20000 9000 4990 8590 1043827

3,021,710 12590 12590 12590 12590 784,000 13067 13067 13067 13067 20,000 18,000 69,000 13,390 20,000 9,000 4,990 8,590 333 300 1150 372 556 250 139 239 333 300 1150 372 556 250 139 239 333 300 1150 372 556 250 139 239 333 300 1150 372 556 250 139 239

12590 12590 12590 12590 12590 12590 12590 12590 13067 13067 13067 13067 13067 13067 13067 13067 333 300 1150 372 556 250 139 239 333 300 1150 372 556 250 139 239 333 300 1150 372 556 250 139 239 333 300 1150 372 556 250 139 239 333 300 1150 372 556 250 139 239 333 300 1150 372 556 250 139 239 333 300 1150 372 556 250 139 239 333 300 1150 372 556 250 139 239

3,968,680 28995 28995 28995 28995

28995 28995 28995 28995 28995 28995 28995 28995

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Year4 Total Office Land and Building Car Security camera Air conditioner Motorbike Computer Refrigerator Sewing machine Fax machine Cash register Total Amount Jan FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total 151086 156800 4000 3600 13800 0 0 0 0 0 329286 amount 604342 39200 16000 14400 55200 0 0 0 0 0 729142

3,021,710 12590 12590 12590 12590 784,000 13067 13067 13067 13067 20,000 18,000 69,000 13,390 20,000 9,000 4,990 8,590 333 300 1150 0 0 0 0 0 333 300 1150 0 0 0 0 0 333 300 1150 0 0 0 0 0 333 300 1150 0 0 0 0 0

12590 12590 12590 12590 12590 12590 12590 12590 13067 13067 13067 13067 13067 13067 13067 13067 333 300 1150 0 0 0 0 0 333 300 1150 0 0 0 0 0 333 300 1150 0 0 0 0 0 333 300 1150 0 0 0 0 0 333 300 1150 0 0 0 0 0 333 300 1150 0 0 0 0 0 333 300 1150 0 0 0 0 0 333 300 1150 0 0 0 0 0

3,968,680 27440 27440 27440 27440

27440 27440 27440 27440 27440 27440 27440 27440

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Year5 Total Office Land and Building Car Security camera Air conditioner Motorbike Computer Refrigerator Sewing machine Fax machine Cash register Total Amount Jan FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total 151086 156800 4000 3600 13800 0 0 0 0 0 329286 amount 755428 784000 20000 18000 69000 0 0 0 0 0 1646428

3,021,710 12590 12590 12590 12590 784,000 13067 13067 13067 13067 20,000 18,000 69,000 13,390 20,000 9,000 4,990 8,590 333 300 1150 0 0 0 0 0 333 300 1150 0 0 0 0 0 333 300 1150 0 0 0 0 0 333 300 1150 0 0 0 0 0

12590 12590 12590 12590 12590 12590 12590 12590 13067 13067 13067 13067 13067 13067 13067 13067 333 300 1150 0 0 0 0 0 333 300 1150 0 0 0 0 0 333 300 1150 0 0 0 0 0 333 300 1150 0 0 0 0 0 333 300 1150 0 0 0 0 0 333 300 1150 0 0 0 0 0 333 300 1150 0 0 0 0 0 333 300 1150 0 0 0 0 0

3,968,680 27440 27440 27440 27440

27440 27440 27440 27440 27440 27440 27440 27440

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4.4 operation cost Company got order from Tai market because this market is central market of Thailand. We use various flower the most satisfaction for customer in order that flowers depend on event. 4.4.1 Raw material cost 4.4.1.1 Flowers

1. Orchid Jo Jo-deang Chompoo Ceza Bomdeang Mog Mai yom Anna White 60 baht /handful 140 baht /handful 50 baht /handful 40 baht /handful 70 baht /handful 25-30 baht /handful 70 baht /handful 40 baht /handful 80 baht/handful 25 baht /bind 50 stem

2. Pandanus leaf 3. Rose (Tark) Large size Middle size 4. Rose (Chiang mai) Free size Size 60 cm. Size 70 cm. Size 80 cm. 4. Gladiolus 5. Red ginger 6. Cutter 7. Carnation 8. White Champak 9. Tuberose 10. Jasmine Infinity Florist & Souvenir Company   

170 baht /100 flowers 120 baht /100 flowers

180 baht/handful 90 baht / 10 flowers 100 baht / 10 flowers 120 baht / 10 flowers 60 baht /handful 20 baht /flower 60 baht /handful 150 baht /handful 120-150 baht /per cent 70 baht /handful 600 baht /liter Page 70 

11. Marigold Large size Middle size Small size 12. Dala flowers 13. Tulip 14. Lotus (white-red) 15. Amaranth 16. Chrysanthemum morifolium 17. Bird 18. Leaf 19. Garland 20. Mom Chiangmai 21. Mom Malay 22. Gerbera 23. Crown flower 24. Lily white/pink 25. Golden rod 26. Anthurium - Large size Infinity Florist & Souvenir Company    14-15 baht /handful Page 71  Kuan- im green leaves Visit Xanadu Tani banana leaf The betel nut leaves Asparagus setaceus Betel leaf green Betel purse Bai Tong Phil Solomon cord red Fern leaves of tamarind Serpent fern leaves Boston fern leaves Bai Yang Cordyline 15-20 baht /stem 25 baht /leaf 120 baht /kilogram 15-25 baht /handful 50-120 baht /per cent 60 baht /kilogram 50-70 baht /handful 50-70 baht /handful 10-15 baht /handful 15 baht /handful 15-20 baht /handful 50 baht /per cent 10-20 baht /handful 10-70 baht / bunch 70 baht /handful 120 baht /handful 5 baht /flower 60 baht /liter 380 baht /5 bouquet 50 baht /handful 150 baht /per cent 100 baht /per cent 50 baht /per cent 30 baht /flower 45 baht/flower 10-12 baht /handful 60 baht /kilogram 70 baht /handful 25 baht /flower

- Middle size - Small size 27. Aster 28. Carnation spray 29. Indo Jasmine 30. Zinnia elegans (mixed color) Total

12 baht /handful 6-8 baht /handful 60-120 baht /handful 160 baht/handful 150 baht/liter 285 baht/unit 5,000 Baht/month

*Remark

- The cost of flower can change always depend on economic. - The demand of flower may be more than above depend on customer want and type of event.

(source: http://www.talaadthai.com/web/resource/default.asp http://orchidprice.blogth.com/10657/%E1%CA%B4%A7%B5%D2%C3%D2%A7%C3 %D2%A4%D2%A2%E9%CD%C1%D9%C5%C5%E8%D2%CA%D8%B4%C7%D1 %B9%B7%D5%E8+18+%CA%D4%A7%CB%D2%A4%C1+2551.html)

4.4.1.2 Souvenir Material 1. Basketworks Small basketworks Fan 2. Papers Note book Small boxes Short note 3. Metals Tea spoon Spoon Metal boxes Pens Wire heart 10*100 9.50*100 15*100 17*100 26*100 1,000 950 1,500 1,700 2,600 14*100 21*100 19*300 1,400 2,100 5,700 9*500 15*300 4,500 4,500 Price /Unit Total

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Key ring -Sก 3207 - Sก 3208 - Sก 3502 - Sก 4200 4. Clothes Small pillow - Sผ 002 - Sผ 003 Small bag Total 13.50*100 13.50*100 12*100 1,350 1,350 1,200 33,350 8.50*100 8.50*100 8.50*100 9.50*100 850 850 850 950

*Remark - depends on the demand of client (source: http://www.giftgaemall.com/gift06.php http://www.108gift.com/paper.php Pornthip shop: 0850902402)

4.4.2 Direct labor cost Wage rate for our organization we estimate for rate worker of Chonburi. Designer Florists people 1 person 2 person (2* 6,000) 7,000 baht /month 12,000 baht /month 10,000 baht /month 29,000 baht/month

Man-made souvenirs 2 person (2*5,000) Total

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4.4.3 Overhead cost 4.4.3.1 Indirect material cost 4.4.3.1.1 Materials

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Material 1. Floral form 2. Water Tube 3. Candle Holder 4. Chicken wire cage 5. Pin frog 6. Pliers size 20, 22, 24 7. Cutter 8. Sprig scissors Size 5” Size 7” Size 9” 9. Ribbon scissors - Size 9 1/4" class H-1901 - Size 7.5" class H-1903 10. Hot Melt Glue 11. Flora tape 12. Scotch tape

Price 250 baht/20 piece 50 baht/unit 200 baht/set 1,000 baht/set 30 baht/pack 200 baht/set 50 baht/pack

25 baht/unit (15*2=30) 25 baht/unit (25*3=75) 30 baht/unit (30*3=90)

55 baht/unit 45 baht/unit (45*2=90) 110 baht/unit 100 baht 130 baht/pack

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13. Tissue paper 14. Moss 15. Flower food 16. Salver plastic 17. Basket 18. Ceramic dolls 19. Squirt 20. Vase Total

245 baht/pack 500 baht 500 baht/set 200 baht/set 1,500 baht/set 1,000 baht per set 100 baht/set 1,500 baht/set 7,960 Baht

(source: http://www.thaioffice.co.th/home.php) 4.4.3.2 Indirect labor cost Delivery Man Cashier Housekeeper Total 1 person 1 person 1 person 5,000 baht /month 6,000 baht /month 6,000 baht /month 17,000 baht /month

4.4.3.3 Others 4.4.3.3.1 Water Estimate drinking 4.4.3.3.2 Petroleum Estimate use of petroleum Total Total operation cost 3,000 baht/month 4,000 baht/month 98,310 baht 1,000 baht/month

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4.5 Administration cost Infinity Florist& Souvenir divide administration expense into administration cost and selling cost. The administration is electricity, telephone, water fee, salary, etc. and the selling cost is salary for sale person, marketing activity, and fuel for delivery to customer. As following below; Rate of Electricity Price Time of Use Rate: TOU

Electric power demand charge (baht / kilovolt)

Energy charge

Service Fee

(baht /unit)

(bath/month)

Peak 1.Pressure up to 69 2. Pressure22-33 kilovolt 3. Pressure less than 22 kilovolt 210.00 74.14 132.93

Peak 2.6136 2.6950

Off peak 1.1726 1.1914 228.17 228.17

2.8408

1.2246

228.17

Peak: Monday - Friday09.00am- 22.00 pm. Off Peak: Monday- Friday 22.00pm. - 09.00 am. And Saturday, Sunday (Not includeholiday) all day. (Source: http://www.pea.co.th/th/rates/rates_tou_tod_ft.htm) 4.5.1 Calculate Electricity: Estimate for use electricity Pressure up to 69 kilovolt Energy charge= 400 unit×= 1078

Estimate for use electricity Pressure up to 69 kilovolt Energy charge= 850 unit×2.6136= 2221.56 Total 1078+2,221.56+ Vat 7% = 3,390.53 baht/month Total 3,390.53 *12= 40,686.35baht/year

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WATER RATES BY USER No.3 for Chonburi, Pattaya, Lamchabang, Sriracha, Panatnikom and Banbueng Office USER TYPES

Level of water used Cum./mont h

Connection

Official and Small Business

State Enterprise,Industrial and large Business

baht/cum.

satang/litre baht/cum. satang/litre baht/cum. satang/litre

Low Level Rate 50 Baht Low Level Rate 100 Baht Low Level Rate 200 Baht 0-10 11-20 21-30 31-50 51-80 81-100 101-300 301-1,000 1,001-2,000 2,001-3,000 >3,000 14.20 14.95 17.20 19.20 20.45 20.95 1.420 1.495 1.720 1.920 2.045 2.095 15.45 18.20 19.45 20.45 20.85 20.95 21.05 21.15 21.25 21.35 21.45 1.545 1.820 1.945 2.045 2.085 2.095 2.105 2.115 2.125 2.135 2.145 16.50 19.50 22.50 25.50 27.50 27.75 28.00 28.25 28.00 27.75 27.50 1.650 1.950 2.250 2.550 2.750 2.775 2.800 2.825 2.800 2.775 2.750

(Source: http://www.pwa.co.th/service/tariff_rate.html (Provincial waterworks Authority))

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4.5.2 Price of water tariff (60 cum.*20.45) = 1,227baht Service Fee = 30 baht VAT 7% = baht Total 1,356+ 30 + 85.89 = 1,342 Baht/month Total 1,342 *12= 16,115 baht/year

4.5.3 Internet cost TOT hi-speed Internet6 Mb 590 baht/month Total 590*12 = 7,080 baht/year (source: http://www.tothispeed.com/)

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4.5.4 Telephone cost 1) A call to domestic long-distance and mobile phone to save 30%-70% up on the destination and time, available from both fixed line phones and public payphones nationwide. 2) Promotion: Calling long-distance call all over Thailand minimum 0.50 baht/ minute from today to December 2008. Rate Pack gate Day Period 07.00-17.59 pm. Monday-Friday 18.00-21.59 pm. 22.00-06.59 pm. Fixed Line SaturdaySunday 18.00-21.59 pm. 22.00-06.59 pm. Mobile 1.5 bath 0.75 bath 0.50 bath 07.00-17.59 pm. bath/minute 1.50 bath 1.00 bath 0.50 bath 1.50 bath

(Source:http://www.tot.co.th/index.php?option=com_linkcontent&categoryid=82&Item id=112&lang=en)

* Service charge 100 baht/month -*Vat7% Telephone cost 400+ service charge 100 +Vat7% = 528baht/month Total 528*12= 6,336baht/year Total Fax 200 baht/month = 2,400 baht/year Total Telephone &Fax cost 8,736 baht/year

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4.6 Conclusion

Infinity Florist& Souvenir provides flower into two ways such as sales in our shop and delivery. The differentiation of category is size and price. Catering, customer must place an order at least 3 days before events time according to two conditions. Actually, Infinity Florist and souvenir has short product shelf life as day by day so we give precedence of product shelf life because maintain product quality and fresh. Infinity Florist& Souvenir is located near temple, church and school. These place is social communication in Phanusnikom Chonburi.We choose this area because the place is convenience- easy to buy or easy to reach. Shop opened every day since 08.00 a.m. to 21.00 p.m. Customer can choose product and package by themselves which known as self-service and self- selection. Moreover, they can place an order via telephone, and then delivered according to the condition of distance and price. We concerns of logistic management because we are a distributor who distribute the product which is short shelf life. In addition, we have only a supplier experience in arrangement flower. Moreover, Infinity Florist& Souvenir concerns more about customers‟ satisfy so we try to find the options which enhance customers” We provide to our customer for making comfortable. We have the facility management both providing the facility for customers and protection our own shop. In addition, we give precedence about employees within our organization because if we have a good person to work in a right position, the business can reach to achievement.

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Chapter 5 Financial Analysis

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5.1 Income Statement Year 1-5 Year1
Infinity Florist & Souvenir Company Income Statement For the year1, 2011 Jan Revenue Sales Total Revenue Cost of Goods Sold Materials Labor & Subcontractors Other Cost of Goods Sold Total Cost of Goods Sold Gross Income Operating Expenses General & Administrative Other Operating Expense Depreciation Total Operating Expenses Net Income before Operating Operating Income(Loss) Interest Expense Total Operating Expense Income (Loss) Before Income Taxes Provision (benefit) for income taxes Net Income (Loss) for the year Retained Earnings beginning of the year Retained Earnings 24524.31 24524.31 45483.619 45483.619 133591.43 133591.43 193581.74 193581.74 200384.55 200384.55 200793.36 200793.36 275630.17 275630.17 352306.98 352306.98 386836.29 386836.29 469113.6 469113.6 529218.91 529218.91 579744.72 579744.72 58333.333 58333.333 21325.487 3198.823 24524.31 58333.333 58333.333 18225.487 2733.823 20959.31 58333.333 58333.333 76615.487 11492.323 88107.81 58333.333 58333.333 52165.487 7824.823 59990.31 58333.333 58333.333 5915.4867 887.323 6802.8097 58333.333 58333.333 355.48667 53.323 408.80967 58333.333 58333.333 65075.487 9761.323 74836.81 58333.333 58333.333 66675.487 10001.323 76676.81 58333.333 58333.333 30025.487 4503.823 34529.31 58333.333 58333.333 71545.487 10731.823 82277.31 58333.333 58333.333 52265.487 7839.823 60105.31 58333.333 58333.333 43935.487 6590.323 50525.81 700000 700000 504125.84 75618.876 579744.72 3646 16000 28995.18 48641.18 79658.82 3646 16000 28995.18 48641.18 76558.82 3646 16000 28995.18 48641.18 134948.82 3646 16000 28995.18 48641.18 110498.82 3646 16000 28995.18 48641.18 64248.82 3646 16000 28995.18 48641.18 58688.82 3646 16000 28995.18 48641.18 123408.82 3646 16000 28995.18 48641.18 125008.82 3646 16000 28995.18 48641.18 88358.82 3646 16000 28995.18 48641.18 129878.82 3646 16000 28995.18 48641.18 110598.82 3646 16000 28995.18 48641.18 102268.82 43752 192000 347942.16 583694.16 1204125.8 147650 29000 10490 187140 128300 162700 29000 10490 202190 125200 152100 29000 10490 191590 183590 135650 29000 10490 175140 159140 138800 29000 10490 178290 112890 158450 29000 10490 197940 107330 138450 29000 10490 177940 172050 175450 29000 10490 214940 173650 136900 29000 10490 176390 137000 163500 29000 10490 202990 178520 151500 29000 10490 190990 159240 185900 29000 10490 225390 150910 1847050 348000 125880 2320930 1787820 315440 315440 327390 327390 375180 375180 334280 334280 291180 291180 305270 305270 349990 349990 388590 388590 313390 313390 381510 381510 350230 350230 376300 376300 4108750 4108750 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

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Year2
Infinity Florist & Souvenir Company Income Statement For the year2, 2012 Jan Revenue Sales Total Revenue Cost of Goods Sold Materials Labor & Subcontractors Other Cost of Goods Sold Total Cost of Goods Sold Gross Income Operating Expenses General & Administrative Other Operating Expense Depreciation Total Operating Expenses Net Income before Operating Operating Income(Loss) Interest Expense Total Operating Expense Income (Loss) Before Income Taxes Provision (benefit) for income taxes Net Income (Loss) for the year Retained Earnings beginning of the year Retained Earnings 58333.333 58333.333 102385.49 15357.823 117743.31 579744.72 697488.03 58333.333 58333.333 107795.49 16169.323 123964.81 697488.03 821452.84 58333.333 58333.333 120495.49 18074.323 138569.81 821452.84 960022.65 58333.333 58333.333 73255.487 10988.323 84243.81 960022.65 1044266.5 58333.333 58333.333 74415.487 11162.323 85577.81 1044266.5 1129844.3 58333.333 58333.333 91805.487 13770.823 105576.31 1129844.3 1235420.6 58333.333 58333.333 73795.487 11069.323 84864.81 1235420.6 1320285.4 58333.333 58333.333 97755.487 14663.323 112418.81 1320285.4 1432704.2 58333.333 58333.333 55965.487 8394.823 64360.31 1432704.2 1497064.5 58333.333 58333.333 70045.487 10506.823 80552.31 1497064.5 1577616.8 58333.333 58333.333 70165.487 10524.823 80690.31 1577616.8 1658307.1 58333.333 58333.333 92195.487 13829.323 106024.81 1658307.1 1764331.9 700000 700000 1030075.8 154511.38 1184587.2 1764331.9 3646 16000 28995.18 48641.18 160718.82 3646 16000 28995.18 48641.18 166128.82 3646 16000 28995.18 48641.18 178828.82 3646 16000 28995.18 48641.18 131588.82 3646 16000 28995.18 48641.18 132748.82 3646 16000 28995.18 48641.18 150138.82 3646 16000 28995.18 48641.18 132128.82 3646 16000 28995.18 48641.18 156088.82 3646 16000 28995.18 48641.18 114298.82 3646 16000 28995.18 48641.18 128378.82 3646 16000 28995.18 48641.18 128498.82 3646 16000 28995.18 48641.18 150528.82 43752 192000 347942.16 583694.16 1730075.8 192400 29000 10490 231890 209360 231100 29000 10490 270590 214770 183800 29000 10490 223290 227470 152050 29000 10490 191540 180230 168300 29000 10490 207790 181390 158450 29000 10490 197940 198780 166500 29000 10490 205990 180770 194450 29000 10490 233940 204730 157850 29000 10490 197340 162940 173850 29000 10490 213340 177020 164700 29000 10490 204190 177140 199400 29000 10490 238890 199170 2142850 348000 125880 2616730 2313770 441250 441250 485360 485360 450760 450760 371770 371770 389180 389180 396720 396720 386760 386760 438670 438670 360280 360280 390360 390360 381330 381330 438060 438060 4930500 4930500 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

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Year3
Infinity Florist & Souvenir Company Income Statement For the year3, 2013 Jan Revenue Sales Total Revenue Cost of Goods Sold Materials Labor & Subcontractors Other Cost of Goods Sold Total Cost of Goods Sold Gross Income Operating Expenses General & Administrative Other Operating Expense Depreciation Total Operating Expenses Net Income before Operating Operating Income(Loss) Interest Expense Total Operating Expense Income (Loss) Before Income Taxes Provision (benefit) for income taxes Net Income (Loss) for the year Retained Earnings beginning of the year Retained Earnings 58333.333 58333.333 150885.49 22632.823 173518.31 1764311.9 1937830.2 58333.333 58333.333 158575.49 23786.323 182361.81 1937830.2 2120192.1 58333.333 58333.333 132495.49 19874.323 152369.81 2120192.1 2272561.9 58333.333 58333.333 137705.49 20655.823 158361.31 2272561.9 2430923.2 58333.333 58333.333 107915.49 16187.323 124102.81 2430923.2 2555026 58333.333 58333.333 121805.49 18270.823 140076.31 2555026 2695102.3 58333.333 58333.333 121395.49 18209.323 139604.81 2695102.3 2834707.1 58333.333 58333.333 147055.49 22058.323 169113.81 2834707.1 3003820.9 58333.333 58333.333 109075.49 16361.323 125436.81 3003820.9 3129257.7 58333.333 58333.333 108545.49 16281.823 124827.31 3129257.7 3254085 58333.333 58333.333 124035.49 18605.323 142640.81 3254085 3396725.8 58333.333 58333.333 136885.49 20532.823 157418.31 3396725.8 3554144.2 700000 700000 1556375.8 233456.38 1789832.2 3554144.2 3646 16000 28995.18 48641.18 209218.82 3646 16000 28995.18 48641.18 216908.82 3646 16000 28995.18 48641.18 190828.82 3646 16000 28995.18 48641.18 196038.82 3646 16000 28995.18 48641.18 166248.82 3646 16000 28995.18 48641.18 180138.82 3646 16000 28995.18 48641.18 179728.82 3646 16000 28995.18 48641.18 205388.82 3646 16000 28995.18 48641.18 167408.82 3646 16000 28995.18 48641.18 166878.82 3646 16000 28995.18 48641.18 182368.82 3646 16000 28995.18 48641.18 195218.82 43752 192000 347942.16 583694.16 2256375.8 237200 29000 10490 276690 257860 269450 29000 10490 308940 265550 200750 29000 10490 240240 239470 199400 29000 10490 238890 244680 200550 29000 10490 240040 214890 186050 29000 10490 225540 228780 219950 29000 10490 259440 228370 236250 29000 10490 275740 254030 218500 29000 10490 257990 216050 202250 29000 10490 241740 215520 202900 29000 10490 242390 231010 229400 29000 10490 268890 243860 2602650 348000 125880 3076530 2840070 534550 534550 574490 574490 479710 479710 483570 483570 454930 454930 454320 454320 487810 487810 529770 529770 474040 474040 457260 457260 473400 473400 512750 512750 5916600 5916600 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

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Year4
Infinity Florist & Souvenir Company Income Statement For the year4, 2014 Jan Revenue Sales Total Revenue Cost of Goods Sold Materials Labor & Subcontractors Other Cost of Goods Sold Total Cost of Goods Sold Gross Income Operating Expenses General & Administrative Other Operating Expense Depreciation Total Operating Expenses Net Income before Operating Operating Income(Loss) Interest Expense Total Operating Expense Income (Loss) Before Income Taxes Provision (benefit) for income taxes Net Income (Loss) for the year Retained Earnings beginning of the year Retained Earnings 58333.333 58333.333 190735.49 28610.323 219345.81 3554144.2 3773490 58333.333 58333.333 206775.49 31016.323 237791.81 3773490 4011281.8 58333.333 58333.333 207985.49 31197.823 239183.31 4011281.8 4250465.1 58333.333 58333.333 187405.49 28110.823 215516.31 4250465.1 4465981.4 58333.333 58333.333 160095.49 24014.323 184109.81 4465981.4 4650091.2 58333.333 58333.333 173145.49 25971.823 199117.31 4650091.2 4849208.5 58333.333 58333.333 178745.49 26811.823 205557.31 4849208.5 5054765.8 58333.333 58333.333 215315.49 32297.323 247612.81 5054765.8 5302378.6 58333.333 58333.333 180375.49 27056.323 207431.81 5302378.6 5509810.4 58333.333 58333.333 152945.49 22941.823 175887.31 5509810.4 5685697.8 58333.333 58333.333 195435.49 29315.323 224750.81 5685697.8 5910448.6 58333.333 58333.333 214065.49 32109.823 246175.31 5910448.6 6156623.9 700000 700000 2263025.8 339453.88 2602479.7 6156623.9 3646 16000 28995.18 48641.18 249068.82 3646 16000 28995.18 48641.18 265108.82 3646 16000 28995.18 48641.18 266318.82 3646 16000 28995.18 48641.18 245738.82 3646 16000 28995.18 48641.18 218428.82 3646 16000 28995.18 48641.18 231478.82 3646 16000 28995.18 48641.18 237078.82 3646 16000 28995.18 48641.18 273648.82 3646 16000 28995.18 48641.18 238708.82 3646 16000 28995.18 48641.18 211278.82 3646 16000 28995.18 48641.18 253768.82 3646 16000 28995.18 48641.18 272398.82 43752 192000 347942.16 583694.16 2963025.8 265450 29000 10490 304940 297710 308800 29000 10490 348290 313750 250500 29000 10490 289990 314960 223550 29000 10490 263040 294380 218950 29000 10490 258440 267070 205750 29000 10490 245240 280120 251700 29000 10490 291190 285720 273900 29000 10490 313390 322290 280100 29000 10490 319590 287350 232850 29000 10490 272340 259920 286300 29000 10490 325790 302410 281450 29000 10490 320940 321040 3079300 348000 125880 3553180 3546720 602650 602650 662040 662040 604950 604950 557420 557420 525510 525510 525360 525360 576910 576910 635680 635680 606940 606940 532260 532260 628200 628200 641980 641980 7099900 7099900 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

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Year5
Infinity Florist & Souvenir Company Income Statement For the year5, 2015 Jan Revenue Sales Total Revenue Cost of Goods Sold Materials Labor & Subcontractors Other Cost of Goods Sold Total Cost of Goods Sold Gross Income Operating Expenses General & Administrative Other Operating Expense Depreciation Total Operating Expenses Net Income before Operating Operating Income(Loss) Interest Expense Total Operating Expense Income (Loss) Before Income Taxes Provision (benefit) for income taxes Net Income (Loss) for the year Retained Earnings beginning of the year Retained Earnings 58333.333 58333.333 259675.49 38951.323 298626.81 6156623.9 6455250.7 58333.333 58333.333 254765.49 38214.823 292980.31 6455250.7 6748231 58333.333 58333.333 252675.49 37901.323 290576.81 6748231 7038807.8 58333.333 58333.333 259725.49 38958.823 298684.31 7038807.8 7337492.1 58333.333 58333.333 247495.49 37124.323 284619.81 7337492.1 7622111.9 58333.333 58333.333 285855.49 42878.323 328733.81 7622111.9 7950845.7 58333.333 58333.333 253515.49 38027.323 291542.81 7950845.7 8242388.5 58333.333 58333.333 282615.49 42392.323 325007.81 8242388.5 8567396.4 58333.333 58333.333 246565.49 36984.823 283550.31 8567396.4 8850946.7 58333.333 58333.333 252045.49 37806.823 289852.31 8850946.7 9140799 58333.333 58333.333 247315.49 37097.323 284412.81 9140799 9425211.8 58333.333 58333.333 258775.49 38816.323 297591.81 9425211.8 9722803.6 700000 700000 3101025.8 465153.88 3566179.7 9722803.6 3646 16000 28995.18 48641.18 318008.82 3646 16000 28995.18 48641.18 313098.82 3646 16000 28995.18 48641.18 311008.82 3646 16000 28995.18 48641.18 318058.82 3646 16000 28995.18 48641.18 305828.82 3646 16000 28995.18 48641.18 344188.82 3646 16000 28995.18 48641.18 311848.82 3646 16000 28995.18 48641.18 340948.82 3646 16000 28995.18 48641.18 304898.82 3646 16000 28995.18 48641.18 310378.82 3646 16000 28995.18 48641.18 305648.82 3646 16000 28995.18 48641.18 317108.82 43752 192000 347942.16 583694.16 3801025.8 321150 29000 10490 360640 366650 345500 29000 10490 384990 361740 287300 29000 10490 326790 359650 273100 29000 10490 312590 366700 280250 29000 10490 319740 354470 252600 29000 10490 292090 392830 305450 29000 10490 344940 360490 329000 29000 10490 368490 389590 322500 29000 10490 361990 353540 296650 29000 10490 336140 359020 330200 29000 10490 369690 354290 317550 29000 10490 357040 365750 3661250 348000 125880 4135130 4384720 727290 727290 746730 746730 686440 686440 679290 679290 674210 674210 684920 684920 705430 705430 758080 758080 715530 715530 695160 695160 723980 723980 722790 722790 8519850 8519850 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

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5.2 Cash Flow Year 1-5

Year1

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Year2

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Year3

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Year4

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Year5

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5.3 Balance Sheet Year 1-5
Jan Assets Current Assets Cash Other current assets Total current assets Fix assets Equipment Building and Land Total fix assets Total assets Liabilities and Equity Liabilities Current Liabilities Taxes payable Total current liabilities Non current liabilities Long term debt Total non current liabilities Total liabilities Equity Retained earning Total Equity Total liabilities and equity 24,524 24,524 5,773,680 45,484 45,484 8,340,280 133,591 133,591 9,107,470 5,000,000 5,000,000 5,749,156 5,000,000 5,000,000 8,294,796 5,000,000 5,000,000 8,973,879 749,156 749,156 3,294,796 3,294,796 3,973,879 3,973,879 1,005,870 3,021,710 4,027,580 5,773,680 1,005,870 3,021,710 4,027,580 8,340,280 1,005,870 3,021,710 4,027,580 9,107,470 1,283,000 463,100 1,746,100 1,252,000 3,060,700 4,312,700 1,835,900 3,243,990 5,079,890 FEB MAR

Infinity florist &souvenir company balance sheet for the year ended December, 31 2011
APR MAY JUN JUL AUG SEP OCT NOV DEC

1,591,400 3,300,654 4,892,054

1,128,900 3,345,910 4,474,810

1,073,300 3,460,530 4,533,830

1,720,500 3,490,000 5,210,500

1,736,500 3,553,930 5,290,430

1,370,000 3,560,580 4,930,580

1,785,200 3,590,600 5,375,800

1,592,400 3,868,340 5,460,740

1,509,100 3,876,780 5,385,880

1,005,870 3,021,710 4,027,580 8,919,634

1,005,870 3,021,710 4,027,580 8,502,390

1,005,870 3,021,710 4,027,580 8,561,410

1,005,870 3,021,710 4,027,580 9,238,080

1,005,870 3,021,710 4,027,580 9,318,010

1,005,870 3,021,710 4,027,580 8,958,160

1,005,870 3,021,710 4,027,580 9,403,380

1,005,870 3,021,710 4,027,580 9,488,320

1,005,870 3,021,710 4,027,580 9,413,460

3,726,052 3,726,052

3,302,005 3,302,005

3,360,617 3,360,617

3,962,450 3,962,450

3,965,703 3,965,703

3,571,324 3,571,324

3,934,266 3,934,266

3,959,101 3,959,101

3,833,715 3,833,715

5,000,000 5,000,000 8,726,052

5,000,000 5,000,000 8,302,005

5,000,000 5,000,000 8,360,617

5,000,000 5,000,000 8,962,450

5,000,000 5,000,000 8,965,703

5,000,000 5,000,000 8,571,324

5,000,000 5,000,000 8,934,266

5,000,000 5,000,000 8,959,101

5,000,000 5,000,000 8,833,715

193,582 193,582 8,919,634

200,385 200,385 8,502,390

200,793 200,793 8,561,410

275,630 275,630 9,238,080

352,307 352,307 9,318,010

386,836 386,836 8,958,160

469,114 469,114 9,403,380

529,219 529,219 9,488,320

579,745 579,745 9,413,460

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Infinity florist &souvenir company balance sheet for the year ended December, 31 2012
Jan Assets Current Assets Cash Other current assets Total current assets Fix assets Equipment Building and Land Total fix assets Total assets Liabilities and Equity Liabilities Current Liabilities Taxes payable Total current liabilities Non current liabilities Long term debt Total non current liabilities Total liabilities Equity Retained earning Total Equity Total liabilities and equity 697,488 697,488 8,047,160 821,453 821,453 8,255,160 960,023 960,023 8,055,410 1,044,266 1,044,266 8,058,160 1,129,844 1,129,844 8,059,160 1,235,421 1,235,421 8,055,630 1,320,285 1,320,285 8,075,160 1,432,704 1,432,704 8,134,650 1,497,065 1,497,065 8,145,220 1,577,617 1,577,617 8,163,250 1,658,307 1,658,307 8,193,360 1,764,332 1,764,332 8,222,620 5,000,000 5,000,000 7,349,672 5,000,000 5,000,000 7,433,707 5,000,000 5,000,000 7,095,387 5,000,000 5,000,000 7,013,894 5,000,000 5,000,000 6,929,316 5,000,000 5,000,000 6,820,209 5,000,000 5,000,000 6,754,875 5,000,000 5,000,000 6,701,946 5,000,000 5,000,000 6,648,155 5,000,000 5,000,000 6,585,633 5,000,000 5,000,000 6,535,053 5,000,000 5,000,000 6,458,288 2,349,672 2,349,627 2,433,707 2,433,707 2,095,387 2,095,387 2,013,894 2,013,894 1,929,316 1,929,316 1,820,209 1,820,209 1,754,875 1,754,875 1,701,946 1,701,946 1,648,155 1,648,155 1,585,633 1,585,633 1,535,053 1,535,053 1,458,288 1,458,288 1,005,870 3,021,710 4,027,580 8,047,160 1,005,870 3,021,710 4,027,580 8,255,160 1,005,870 3,021,710 4,027,580 8,055,410 1,005,870 3,021,710 4,027,580 8,058,160 1,005,870 3,021,710 4,027,580 8,059,160 1,005,870 3,021,710 4,027,580 8,055,630 1,005,870 3,021,710 4,027,580 8,075,160 1,005,870 3,021,710 4,027,580 8,134,650 1,005,870 3,021,710 4,027,580 8,145,220 1,005,870 3,021,710 4,027,580 8,163,250 1,005,870 3,021,710 4,027,580 8,193,360 1,005,870 3,021,710 4,027,580 8,222,620 2,209,360 1,810,220 4,019,580 2,214,770 2,012,810 4,227,580 2,227,470 1,800,360 4,027,830 2,180,230 1,850,350 4,030,580 2,181,390 1,850,190 4,031,580 2,198,780 1,829,270 4,028,050 2,180,770 1,866,810 4,047,580 2,204,730 1,902,340 4,107,070 2,162,940 1,954,700 4,117,640 2,177,020 1,958,650 4,135,670 2,177,140 1,988,640 4,165,780 2,199,170 1,995,870 4,195,040 FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

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Infinity florist &souvenir company balance sheet for the year ended December, 31 2013
Jan Assets Current Assets Cash Other current assets Total current assets Fix assets Equipment Building and Land Total fix assets Total assets Liabilities and Equity Liabilities Current Liabilities Taxes payable Total current liabilities Non current liabilities Long term debt Total non current liabilities Total liabilities Equity Retained earning Total Equity Total liabilities and equity 1,937,830 1,937,830 8,055,060 2,120,192 2,120,192 8,065,160 2,272,562 2,272,562 8,075,160 2,430,923 2,430,923 8,125,160 2,555,026 2,555,026 8,075,070 2,695,102 2,695,102 8,056,260 2,834,707 2,834,707 8,106,160 3,003,821 3,003,821 8,216,690 3,129,258 3,129,258 8,348,710 3,254,085 3,254,085 8,418,780 3,396,726 3,396,726 8,517,160 3,554,144 3,554,144 8,662,160 5,000,000 5,000,000 6,117,230 5,000,000 5,000,000 5,944,968 5,000,000 5,000,000 5,802,598 5,000,000 5,000,000 5,694,237 5,000,000 5,000,000 5,520,044 5,000,000 5,000,000 5,361,158 5,000,000 5,000,000 5,271,453 5,000,000 5,000,000 5,212,869 5,000,000 5,000,000 5,219,452 5,000,000 5,000,000 5,164,695 5,000,000 5,000,000 5,120,434 5,000,000 5,000,000 5,108,016 1,117,230 1,117,230 944,968 944,968 802,598 802,598 694,237 694,237 520,044 520,044 361,158 361,158 271,453 271,453 212,869 212,869 219,452 219,452 164,695 164,695 120,434 120,434 108,016 108,016 1,005,870 3,021,710 4,027,580 8,055,060 1,005,870 3,021,710 4,027,580 8,065,160 1,005,870 3,021,710 4,027,580 8,075,160 1,005,870 3,021,710 4,027,580 8,125,160 1,005,870 3,021,710 4,027,580 8,075,070 1,005,870 3,021,710 4,027,580 8,056,260 1,005,870 3,021,710 4,027,580 8,106,160 1,005,870 3,021,710 4,027,580 8,216,690 1,005,870 3,021,710 4,027,580 8,348,710 1,005,870 3,021,710 4,027,580 8,418,780 1,005,870 3,021,710 4,027,580 8,517,160 1,005,870 3,021,710 4,027,580 8,662,160 2,257,860 1,769,620 4,027,480 2,265,550 1,772,030 4,037,580 2,239,470 1,808,110 4,047,580 2,244,680 1,852,900 4,097,580 2,214,890 1,832,600 4,047,490 2,228,780 1,799,900 4,028,680 2,228,370 1,850,210 4,078,580 2,254,030 1,935,080 4,189,110 2,216,050 2,105,080 4,321,130 2,215,520 2,175,680 4,391,200 2,231,010 2,258,570 4,489,580 2,243,860 2,390,720 4,634,580 FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

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Infinity florist &souvenir company balance sheet for the year ended December, 31 2014
Jan Assets Current Assets Cash Other current assets Total current assets Fix assets Equipment Building and Land Total fix assets Total assets Liabilities and Equity Liabilities Current Liabilities Taxes payable Total current liabilities Non current liabilities Long term debt Total non current liabilities Total liabilities Equity Retained earning Total Equity Total liabilities and equity 3,773,490 3,773,490 9,227,160 4,011,282 4,011,282 9,272,170 4,250,465 4,250,465 9,464,160 4,465,981 4,465,981 9,657,160 4,650,091 4,650,091 9,763,800 4,849,209 4,849,209 9,958,160 5,054,766 5,054,766 10,155,980 5,302,379 5,302,379 10,465,160 5,509,810 5,509,810 10,817,060 5,685,698 5,685,698 10,928,020 5,910,449 5,910,449 11,082,700 6,156,624 6,156,624 11,275,330 5,000,000 5,000,000 5,453,670 5,000,000 5,000,000 5,260,888 5,000,000 5,000,000 5,213,695 5,000,000 5,000,000 5,191,179 5,000,000 5,000,000 5,113,709 5,000,000 5,000,000 5,108,951 5,000,000 5,000,000 5,101,214 5,000,000 5,000,000 5,162,781 5,000,000 5,000,000 5,307,250 5,000,000 5,000,000 5,242,322 5,000,000 5,000,000 5,172,251 5,000,000 5,000,000 5,118,706 453,670 453,670 260,888 260,888 213,695 213,695 191,179 191,179 113,709 113,709 108,951 108,951 101,214 101,214 162,781 162,781 307,250 307,250 242,322 242,322 172,251 172,251 118,706 118,706 1,005,870 3,021,710 4,027,580 9,227,160 1,005,870 3,021,710 4,027,580 9,272,170 1,005,870 3,021,710 4,027,580 9,464,160 1,005,870 3,021,710 4,027,580 9,657,160 1,005,870 3,021,710 4,027,580 9,763,800 1,005,870 3,021,710 4,027,580 9,958,160 1,005,870 3,021,710 4,027,580 10,155,980 1,005,870 3,021,710 4,027,580 10,465,160 1,005,870 3,021,710 4,027,580 10,817,060 1,005,870 3,021,710 4,027,580 10,928,020 1,005,870 3,021,710 4,027,580 11,082,700 1,005,870 3,021,710 4,027,580 11,275,330 3,797,710 1,401,870 5,199,580 3,813,750 1,430,840 5,244,590 3,814,960 1,621,620 5,436,580 3,794,380 1,835,200 5,629,580 3,767,070 1,969,150 5,736,220 3,780,120 2,150,460 5,930,580 3,785,720 2,342,680 6,128,400 3,822,290 2,615,290 6,437,580 3,787,350 3,002,130 6,789,480 3,759,920 3,140,520 6,900,440 3,802,410 3,252,710 7,055,120 3,821,040 3,426,710 7,247,750 FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

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Infinity florist &souvenir company balance sheet for the year ended December, 31 2015
Jan Assets Cash Other current assets Total current assets Fix assets Equipment Building and Land Total fix assets Total assets Liabilities and Equity Liabilities Current Liabilities Taxes payable Total current liabilities Non current liabilities Long term debt Total non current liabilities Total liabilities Equity Retained earning Total Equity Total liabilities and equity 6,455,251 6,455,251 11,578,130 6,748,231 6,748,231 11,978,820 7,038,808 7,038,808 12,092,530 7,337,492 7,337,492 12,346,680 7,622,112 7,622,112 12,664,150 7,950,846 7,950,846 12,967,910 8,242,389 8,242,389 13,358,970 8,567,396 8,567,396 13,608,370 8,850,947 8,850,947 13,868,160 9,140,799 9,140,799 14,261,500 9,425,212 9,425,212 14,505,970 9,722,804 9,722,804 14,805,330 5,000,000 5,000,000 5,122,879 5,000,000 5,000,000 5,230,589 5,000,000 5,000,000 5,053,722 5,000,000 5,000,000 5,009,188 5,000,000 5,000,000 5,042,038 5,000,000 5,000,000 5,017,064 5,000,000 5,000,000 5,116,581 5,000,000 5,000,000 5,040,974 5,000,000 5,000,000 5,017,213 5,000,000 5,000,000 5,120,701 5,000,000 5,000,000 5,080,758 5,000,000 5,000,000 5,082,526 122,879 122,879 230,589 230,589 53,722 53,722 9,188 9,188 42,038 42,038 17,064 17,064 116,581 116,581 40,974 40,974 17,213 17,213 120,701 120,701 80,758 80,758 82,526 82,526 1,005,870 3,021,710 4,027,580 11,578,130 1,005,870 3,021,710 4,027,580 11,978,820 1,005,870 3,041,710 4,047,580 12,092,530 1,005,870 3,021,710 4,027,580 12,346,680 1,005,870 3,021,710 4,027,580 12,664,150 1,005,870 3,021,710 4,027,580 12,967,910 1,005,870 3,021,710 4,027,580 13,358,970 1,005,870 3,021,710 4,027,580 13,608,370 1,005,870 3,021,710 4,027,580 13,868,160 1,005,870 3,021,710 4,027,580 14,261,500 1,005,870 3,021,710 4,027,580 14,505,970 1,005,870 3,021,710 4,027,580 14,805,330 4,366,650 3,183,900 7,550,550 4,361,740 3,589,500 7,951,240 4,359,650 3,685,300 8,044,950 4,366,700 3,952,400 8,319,100 4,354,470 4,282,100 8,636,570 4,392,830 4,547,500 8,940,330 4,360,490 4,970,900 9,331,390 4,389,590 5,191,200 9,580,790 4,353,540 5,487,040 9,840,580 4,359,020 5,874,900 10,233,920 4,354,290 6,124,100 10,478,390 4,365,750 6,412,000 10,777,750 FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

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5.4 Internal Rate of Return (IRR)

Internal Rate Of Return IRR Infinity Florist & Souvenir Company Year 1 2 3 4 5 Total Amount 927,686.88 2,112,274.10 3,902,086.32 6,504,566.04 10,070,745.76 23,517,359.10

Average for five years; 23,517,359.10 ÷ 5 = 4,703,471.82 Ratio Investment 5,000,000 ÷ 4,703471.82 = 1.063044532

Our IRR falls in 1.063044532 which means we get more than 30% in 5 years

The present value of U.S. $ / JD for a period of Table A-4 Present Value Interest Factors for a One-Dollar Annuity Discounted at k Percent for n Periods: PVIFA \u003d [1 - 1 / (1 + k) n] / k

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5.5 Net Present Value (NPV) NPV(Net Present Value) Infinity Florist & Souvenir Company Year 1 2 3 4 5 Total Owner capital Net Profit of Present Value Cash Flow Interest rate 12% 927,868.88 2,112,274.10 3,902,086.32 6,504,566.04 10,070,745.76 0.8929 0.7972 0.7118 0.6355 0.5674 NPV Calculation NPV = SUM(Ct/((1+r)^t)) 828,454.36 1,683,891.98 2,777,427.97 4,133,769.31 5,714,411.60 15,137,955.22 5,000,000.00 10,137,955.22

NPV Owner capital Ratio Condition If the ratio is less than 1 the project is rejection If the ratio is more than 1 the project is accepted

15,137,955.22 ÷ 5,000,000.00 3.02759104

Our NPV is more than 1, so we accept the project

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5.6 Pay Back Period Payback Period Infinity Florist & Souvenir Company Year 1 2 3 4 5 Cash 927,868.88 2,112,274.10 3,902,086.32 6,504,566.04 10,070,745.76 Accumulate 927,868.88 3,040,142.98 6,942,229.30 13,446,795.34 23,517,541.10

Payback Peried Calculation Investment 5,000,000.00 Year1 Total -927,868.88 4,072,131.12

Payback period ratio = Investment ÷ The difference between investment and year1 = 5,000,000 ÷ 4,072,131.12 = 1.227858301

Payback period is 1 year and 2 months

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Chapter 6 Risk management

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6.1 Operation factor Operation risk refers to the cause of damage. It may happen from failure, inadequate or improper of operation processing from personnel, working system or other external cause, which affect to the performance and financial of the company. For this is not includes a strategic risk, marketing risk, and liquidity risk at all. We cannot avoid operation risk, because it is the risks that normally happen in operating. But we have to think about the way to protect those risk occur. If we ignore and let the operation risk occurs many times with protecting and do not have any plan to hold it. The performance may not be expected and return of shareholder will be decreased also. Operation risk is divided in to 3 categories; process risk, legal & compliance risk, and people risk. 6.1.1 Process risks are as follow 6.1.1.1 Supply chain risk To avoid the risk, we think to have a main supplier for supply flowers and materials for making souvenirs for the normal situation. And we think to have the secondary suppliers also to support unexpected situations. If we need to order more flowers and materials. But main supplier cannot supply to us enough, because they have to supply to other shops or whatever. For avoiding we will order from secondary supplier. If main supplier has some problems, cannot deliver flower and materials on time in the golden time period of sale as Valentine’s Days, Congratulation ceremonies, and more. We will order flowers and materials from other suppliers first, but in minimal amounts for ordering. For the case of this year before Valentine’s Day, according to Manager News on 2011, 11 February, flooding in China affected to area of planting. So, we cannot import flowers from China or can order just few of amounts and also they have problem about transportation for importing flower to anywhere. Flowers have high price and late delivery. So, we concern about secondary supplier to avoid the supply chain risk.

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6.1.1.2 Customer satisfied risk We divided customers into 3 segments; low level, middle level, high level business customers. Each level will have different needed and power to purchase products and service. The first one, customers are low income or students. They will focus on the price of each flower and quantity that they will get in that price. The second one, customers are people who work in office such as teacher, office man, and more. They have power to purchase but do not want to buy too expensive products. And the last one, customers are company or people with high income. They really have power to purchase big product like flower arrangement in the wedding, funeral, school, and church. And people who do not care price. They want luxury and unique products. Each segment will have different needed. So, we need to set the products and service with acceptable price of each segment to respond their need and make them satisfied with our product and service. And we also need to create our product and service as a unique one, make ourselves different from competitors 6.1.1.3 Cycle time risk We aim to assign work to right person right job. We assign work to employees match with their expert skills. Every employees respond to clearly job with their roles. To decrease the cycle time and wasting time we will do the statistic of product and find the fastest way for production. And then make procedures for production what they should to do in the beginning to the end of production for reduce the wasting time. 6.1.1.4 Process execution risk For the golden time of sale we will find the volunteers before occasion date. We will advertise like teach arranging flower skills to anyone who are interesting to be a florist or who want to learn about flower arrangement. We give a chance to them and we also use advantage of them as well in the golden time for sale. To achieve the plan and well completion

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6.1.2 Legal & compliance risks are as follow 6.1.2.1 Environmental risk We aim to use natural equipment to make the product such as; coconut shell made instead vase. We promote in the way of reusing of some materials or modify to create the new unique product and reduce environment risk. We aim to be the one as a nature conservationist as well to create the good image and make reputation. 6.1.2.2 Regular risk We cannot solve this problem because set by government. We have to know what is the regular and role that we have to do such as; paying taxes

6.1.2.3 Policy and procedure risk Set the policy what they should to if they have to make decision. Set the level of situation problems, which problem they can make decision by themselves and which one they have to report to manager. 6.1.3 People risks are as follow 6.1.3.1 Human resource risk We will set the policy about human resource clearly. And notice to employee whole the organization. We will set the board of directors to search, find, and identify human resources risk such as; finding, selecting, hiring the applicants risk, compensation and benefit risk management, the risk of personal development, Risk of labor, information system of human resources risk and, so on. We evaluate and rank each of violence into level of risk. We will accept the risk, if we have to invest to protect that risk is not worth. Avoid the risk is not legally such as; pregnant employees to work on night shift. More protect the risk first better than respond and solve the after problem happened. If we known that nowadays, often stealing in the dark corner of company. We may protect by installing more lights and security cameras in the dark corner to prevent the thieves. We will check in several of risks periodically to ensure that systems are effective or not and to improve to appropriate. To reduce fluctuations in workforce, to reduce losses caused by human resources, to ensure to stakeholders that we have a good protecting risk system.

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6.1.3.2 Employee turnover risk According to Sukanya Russameethummachot, expert and consultants and also special teacher for Human Resource Management and Management of Organization Change and Development of Ramkamhaeng University said that the real reason of employee leaving is co-workers not money. So, we have to think about worker’s relationship and culture within organization. Control them in the policy and fairness as well. Social network within organization is very important for themselves and organization. But it is not meaning that agree with some people who are always do the wrong way again and again without improving themselves. And give the reward to employees who are achieve organization’s goal as well to motivate other try to hardly working to get the rewards.

6.1.3.3 Performance incentive risk If we think about incentive in the positive way, motivate and encourage employees try to make a good performance to get an incentive. But it also has negative result. For getting incentive will make employees focus only the reward they will get without responding to help organization and lack of making relationship with coworker. They will focus only their works and ignore everyone, because they will not get anything for helping others and also waste their time to work. The best motivation is people who love their jobs and aim to do the best as they can. We have to make a strange relation with each other. 6.1.3.4 Training risk Training is teaching employees that how to work. It is also good for employees but sometime it is also block the new idea of theirs. We promote them to think and free to open their mind for improve themselves and organization.

(source: http://www.arip.co.th/businessnews.php?id=412228)

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6.2 Human Resources factor The risk maybe occurs with employee of Infinity Florist and Souvenir Company. The recruitment employee in skilled personnel in design for arrangement flower and experience for arrange flower. Infinity Florist and souvenir can’t predict the performance of employee in each position that has efficiency or not, because we can select employee from qualification that suitable for each position only, so it can not know the competency of each employee immediately. So our companies give benefit to employee such as bonus. Furthermore, it gives reward to superbly employee that there responsible and diligent of your duty. Additionally, we can give salary to employees in over time by working. All this reason, it makes customer satisfaction and encourage for working. Every employees of Infinity Florist and souvenir like family. It can create harmony the better in organization. In organization capability our company increase knowledge for employees and adaptation in change technology conform to environment

6.3 Marketing factor Employee cannot find out more customers because florist and souvenir of marketing have a lot of competitor and employee must be do everything for make impression to customer. Nowadays, it’s have more variety product to attract customer as result as hard to keep customer. And find out differentiation channel customer is hard too that somebody want to high price and somebody want to low price but good quality. So, it’s impact to marketing risk. Our company must be keep old customer and find out new customer by good promotion that every festival, we give free nice flower and souvenir and decoration our shop relate with other festival for attract customer. For employee, should record information each day for sale and marketing.

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6.4 Financial factor Financial risk refers to uncertain of the result in the future because financial operation of other company those relate to us and affect to values of business. Financial risk can divided into three categories; market risk, credit risk, and operational risk. 6.4.1 Market risk Uncertain and changing of price cause interest and exchange rates in the market in the world and also political policy. Consumptions in domestic and international will affect to supply and demand in financial market and also affect to investment values. So, we will set the people who are expert from outsourcing to join with us to analyze possibility of to do the business in the appropriate way and wealth for investment. We also set the secondary plan to support materials and equipment as needed, make longterm contracts for our products, services and also required materials. We have estimate interest rate to set price the future to support the risk

6.4.2 Credit risk Loss risk from suppliers or companies cannot keep the promises of intend to do and not; such as late for payment, exchange product, return of profit is not complete as promised. So, before we make agreement with outsourcing, we have to check their business background. They are legally and certificated or not. And we have to control and check them carefully.

6.4.3 Operation risk This is always happen cause wrong operation or unsuitable from people or whole of organization or situation from outside such as; contract financial mistake, not keep doing of investment policy. So, we need to purchase flower and materials as needed or ca order to storage in minimal of amounts but not exceed of budget. Set the clearly characteristics and compare price to other suppliers. Purchasing task has to assign to someone who we can trust. For avoiding we will set the policy to have the bills with suppliers’ signature of purchasing every time and also copy the purchasing information to the safe place. At the beginning of running business, we may have more operation risk because we are due to instable of operating systems and not familiar for investment. It may meet

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with market risk. Therefore, we have to consider financial risk as well, if we weight to consider of one side too much, we will lose and damaged from negligence of another side.

(source: http://www.arip.co.th/businessnews.php?id=412278)

6.5 Political factor At currently, the most topic that influent Thai political crisis is Red-Yellow Shirts protest. The origin of these protest started from the politicians who had different opinion with their leader, Thaksin Shinnawat; the ex-prime minister. There was a fight between Red-shirt who support the previous prime minister and the Yellow-shirt who want to banish him. The result of their protest created a lot of damage including tourist rates, national income, building destroyed, or transportation cracked. The way to solve this problem is quite difficult since there is a sensitive problem between people and government. The best way that our company can do is to follow the regular and rules. We try to involve less with any part of protest and put our mind in the between. (source: http://news.bbc.co.uk/2/hi/asia-pacific/7584369.stm)

6.6 Economic factor For Thai economic in 2010- 2011, Exchange rate is increase Because of the Thai financial account recorded a surplus of potential export growth than import. Inflation is rising because the Thai economy and the global economic recovery. The demand for consumer goods and services is increased, which makes prices rise combined with higher production costs. So, economic is a big problem in Thailand that has impact to customer of Thai is decrease. They want to save for money by themselves and must be more carefully in spending to the purchase is decrease. Infinity florist and Souvenir Company must be manage economic risk that make Highlights of the shop to be interesting by present our product, how promote variety of

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product. Our product must be new creative and new Artificial for customer interesting. And it does can respond all level of customer such as low, middle and high level.

6.7 Technology risk Now the technology is important for every business because technology is processes that a company uses to develop, deliver, and manage its products, services, and support operations. In the Infinity Florist and souvenir company technology for distribution on internet and label. So , if the technology changing our company must development technical. For risk management in Infinity Florist and souvenir company is always needs to follow the news for find the information about development or changing the technology. And bring the knowledge or information that obtain bring to adapt and development techniques, for distribution and receive customer information from internet and customer satisfaction. (source: http://www.nidambArtificiale11.net/ekonomiz/2010q4/2010_December24p1.htm http://www.bangkokbiznews.com/home/detail/politics/opinion/kriengsak/20091215/908 24/%E0%B8%97%E0%B8%B4%E0%B8%A8%E0%B8%97%E0%B8%B2%E0%B8 %87%E0%B9%80%E0%B8%A8%E0%B8%A3%E0%B8%A9%E0%B8%90%E0%B8 %81%E0%B8%B4%E0%B8%88%E0%B9%84%E0%B8%97%E0%B8%A2%E0%B8%9B%E0%B8%B5-2553.html)

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Chapter 7 Summary

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7.1 Summary of project feasibility study of Infinity florist &Souvenir Company Today flowers are concern to procedure of big and small business such as business meeting, corporate meeting or associate meeting. Include congratulations and condolence. Location our company living in Chonburi because Chonburi’s commercial, difference in tradition and culture, addition a life style. Infinity florist and Souvenir Company use STP analysis including segmentation, it can separate 3 type for provide to customer in Chonburi to be the base for segmentation. Our target market is a good location that near church, school, temple, and etc. It’s very comfortable, Position is good quality because we can do high product and low price in our Company. And have a little competitive. For sale forecasting, we can make a lot of profit in each year. Infinity Florist& Souvenir provides flower into two ways such as sales in our shop and delivery. The differentiation of category is size and price. Our company choose this area because the place is convenience- easy to buy or easy to reach. Shop opened every day since 08.00 a.m. to 21.00 p.m. Customer can choose product and package by themselves which known as self-service and self- selection. Moreover, they can place an order via telephone, and then delivered according to the condition of distance and price. We concerns of logistic management because we are a distributor who distribute the product which is short shelf life. In addition, we have only a supplier experience in arrangement flower. Moreover, Infinity Florist& Souvenir concerns more about customers‟ satisfy so we try to find the options which enhance customers”

In the financial analysis, these are an initial investment for operations Infinity florist &souvenir 6,500,000 baht. It can separate in the fixed asset for 5,026,940 baht, pre-operating expense for 98,310 baht. All of capital was loan from Bank, and the interest rate is 12% per year, and the period of debt payment is 20 years. According to the net sales

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We expect that our company will get 1% of total market shares. Total sale Year 1 = 4,108,750baht Year 2 = 4,930,500baht Year 3 = 5,916,600baht Year 4 = 7,099,900baht Year 5 = 8,519,850 baht

Under the consideration of overall cost and total sales forecasting, our company get The net income as following: Net income in year 1 = 579745 baht Net income in year 2 = 1764331.94 baht Net income in year 3 = 3554144.16 baht Net income in year 4 = 6156623.88 baht Net income in year 5 = 9722803.60 baht

According to the company’s financial estimating within 5 years, the payback period is Equal 5 years. It is appropriate with the capital that has invested with Infinity florist &souvenir. Conclusion According to study and evaluation for Infinity florist &Souvenir Company. The business has high feasibility in many part of the business such as marketing, technical, financial. About financial analysis is we have profit and return on investment in high rate and has the payback period for 5 years.

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References

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Handiwork. (2011, 5 January). Wicker products. Retrieved January 5, 2011, from http://handiwork.tarad.com/product_714263_th Ministry of Commerce. (2008, 18 August). Flower prices in Thailand. Retrieved January 5, 2011, from http://orchidprice.blogth.com/10657/%E1%CA%B4%A7%B5%D2%C3%D2% A7%C3%D2 %A4%D2%A2%E9%CD%C1%D9%C5%C5%E8%D2%CA%D8%B4%C7%D 1%B9%B7% D5%E8+18+%CA%D4%A7%CB%D2%A4%C1+2551.html Thai Market. (2011, 5 January). Wholesale product prices. Retrieved January 5, 2011, from http://www.talaadthai.com/price/default.php Rujikajon, S. (2004, February). Miss Lily Crm. Retrieved January 9, 2011, from http://www.brandage.com/Modules/DesktopModules/Article/ArticleDetail.aspx?t abID=7&Arti cleID=4313&ModuleID=701&GroupID=1167

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Manager Online. (2003, 10 February). Stock Market on Valentine’s Day. Manager News. Retrieved January 9, 2011, from http://www.manager.co.th/StockMarket/ViewNews.aspx?NewsID=948000002072 9 Sanleandroflorist. (n.d.). A brief History of Flower Arrangement. Retrieved January 9, 2011, from http://www.squidoo.com/a-brief-history-of-flower-arrangement Green, S. (2010, 20 September). Flower Meaning. Retrieved January 9, 2011, from http://www.proflowers.com/flowerguide/flowermeanings/ Chonburi. (n.d.). Famous Agricultural products. Retrieved January 15, 2011, from http://www.chonburi.go.th/%E0%B8%AA%E0%B8%A7%E0%B8%AA%E0%B 8%94%E0%B9%80%E0%B8%A1%E0%B8%AD%E0%B8%87%E0%B8%8A% E0%B8%A5/%E0%B8%A3%E0%B8%88%E0%B8%81%E0%B8%8A%E0%B8 %A5%E0%B8%9A%E0%B8%A3/tabid/59/language/thTH/Default.aspx?PageContentID=45 Marketing News. (2011, 1 February). Thailand SME Expo. Retrieved February 1, 2011, from http://thaipostnews.blogspot.com/2010/02/thailand-sme-expo-20103000.html The National of Council of Economic and Social Development . (2010, 29 September). Thailand Economy in the third quarter and year 2010-2011. Retrieved February 1, 2011, from http://www.ryt9.com/s/nesd/1038389 Talad Thai. (n.d.). Prices of agricultural products. Retrieved February 1, 2011, from http://www.talaadthai.com/web/resource/price_dec10_end.html Admin. (2011, 12 January). Gifts and weakness in buying. Retrieved February 1, 2011, from http://www.lonasdemarcan.com/%E0%B8%82%E0%B8%AD%E0%B8%87%E 0%B8%8A%E0%B8%B3%E0%B8%A3%E0%B9%88%E0%B8%A7%E0%B8 %A2%E0%B9%81%E0%B8%A5%E0%B8%B0%E0%B8%88%E0%B8%B8%E0% B8%94%E0%B8%94%E0%B9%89%E0%B8%AD%E0%B8%A2%E0%B9%8 3%E0%B8%99%E0%B8%81/ Admin. (2011, 17 February). Gifts with a variety of simple tips and gift ideas valentine. Retrieved February 17, 2011, from

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http://www.soelyst.net/tag/%E0%B8%82%E0%B8%AD%E0%B8%87%E0%B 8%8A%E0%B8%B3%E0%B8%A3%E0%B9%88%E0%B8%A7%E0%B8%A/ Business Opportunitycenter. (n.d.) Flower arrangement business. Retrieved January 15, 2011, from http://boc.dip.go.th/index.php?option=com_content&view=article&id=325&Ite mid=14 Provincial Waterworks Authority. (2010). Water rates. Retrieved January 29, 2011, from http://www.pwa.co.th/service/tariff_rate.html Provincial Electricity Authority. (n.d.). Caculating electricity method. Retrieved January 29, 2011, from http://www.pea.co.th/th/rates/rates_tou_tod_ft.htm ssspoonsak. (2011, 10 February). Rose prices jump to seven times for Valentine’s Day and Chinese’s New Year. Retrieved February 10, 2011, from http://www.thaigoodview.com/node/57894

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Appendix
Many styles for event

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Bouquet

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Vases and flower baskets

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Using in funeral

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Flower wedding style

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