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JAMIE PARFITT

+61 468 396 472 jamie@jamieparfitt.com

I am a resourceful, ambitious, creative, and passionate strategic planner with a high-level work ethic. Although I now call Australia home, I have previously lived in the UK, Channel Islands, India, Malaysia and the USA, and always bring an international perspective to the work I produce. I have also authored a published book, The Multidimensional Agency. EXPERIENCE Planner, AJF Partnership, Sydney, Australia August, 2012 Present Collaborate with the Head of Strategy and Managing Director of this independent creative agency to develop and implement brand and communication strategies for clients, as well as numerous new business pitches Key Client: News Corp Australia Played a major role in the strategic development and launch of news+, the companys new metered model digital product; collaborated on the brand and product strategy/vision, user experience, and launch communication strategy that helped the client successfully reach 100,000+ subscribers in the first three months Assisted in the development of the Were For brand campaign across all metropolitan mastheads (inc. The Daily Telegraph, Herald Sun, Courier Mail), that won the PANPA Brand Campaign Award 2013 Collaborated in the strategic development of several major retail initiatives that profitably increased newspaper sales volume across all metropolitan mastheads Key Client: Ergon Energy Developed an owned and earned media strategy that will maximise communication impact with minimal investment for this Government-owned corporation; assembled and ran an half-day workshop with the client, culminating in this strategy now being used to fuel a new summer campaign Assisting in the development of a brand transition strategy to help the company successfully navigate the possibility of a Government-mandated demerger of its retail and distribution businesses Key Client: Campari Wild Turkey Bourbon Assisted in the strategic development of Wild Turkeys successful Bird Up campaign Collaborating on the brand and product strategy for a limited-budget new product launch Key Client: McLaren Vale Beer Company Developed a high-impact/low-budget brand and communication strategy for Dr Pilkington, MVBCs craft cider brand, that is currently in creative development Strategy Intern, Avrett Free Ginsberg, New York City, USA September, 2011 December, 2011

Interned full-time in the Strategic Planning department of this mid-sized Interpublic Group agency, assisting on strategic tasks for clients and supporting projects to strengthen the agencys core strategic methodology Developed and presented to clients a comprehensive category analysis of the functional beverage market Researched and presented to creative team, a POS and consumer insight deck to assist in creative development Assisted in preparing for, conducting, and analyzing the results of a client-agency brand purpose workshop at Nestl Purinas headquarters in St. Louis, Missouri January, 2011 April, 2011

Key Client: Neuro Drinks

Key Client: Nestl Purina

Intern, Smart (now McCann), Gold Coast, Australia Key Client: Fiji Hideaway Resort & Spa

Interned part-time in the local office of this national agency, reporting directly to the Managing Director Developed and initiated the social media and online reputation management strategy for this Fijian hotel Managed the resorts Facebook page, increasing page likes by 200% and post views by 1100%

LinkedIn Profile: bit.ly/jamieparfitt

JAMIE PARFITT

+61 468 396 472 jamie@jamieparfitt.com

EDUCATION Master of Communication (Advertising), Bond University, Queensland, Australia Valedictorian, GPA: 3.6/4.0 Graduate Achievement Award (Postgraduate) for the School of Communication and Media Vice Chancellors List for Academic Excellence in 3 out of 4 academic semesters 5 First in Class Awards Bachelor of Multimedia Design (Advertising), Bond University, Queensland, Australia GPA: 3.0/4.0 Deans List for Academic Excellence in 3 out of 6 semesters 6 First in Class Awards PUBLICATIONS The Multidimensional Agency: How Marketing 3.0 is Changing the Face of the Advertising Industry ISBN 978-0-646-58182-8 Published in July 2012 In The Multidimensional Agency I provide an overview of the latest trends in marketing and advertising, and establish guidelines for how the advertising industry can adapt its practices to meet the changing landscapes of technology, media and society at large PROFESSIONAL STRENGTHS SKILLS Proficient in the use of both Mac and PC, iWork and Microsoft Office Working knowledge of Adobe Creative Suite - Photoshop, Illustrator, InDesign, Dreamweaver, Premiere Pro Professional web design experience utilizing HTML, CSS, JQuery, PHP and WordPress Creative thinker and dot-connector, strong in logical reasoning - pragmatic and resourceful Always keen to challenge the status-quo and step outside of the box Excellent aptitude for researching and developing comprehensive brand and communication strategies Experienced in delivering quality presentations to corporates, with successful pitches and proposals Hours of productive teamwork and successful leadership of group projects October, 2010 June, 2012

PERSONAL INTERESTS Eternally curious fascinated by the little things in life that so often go unnoticed Compulsive traveller and global explorer having travelled extensively across North America, Europe, Asia and Australasia Avid reader of non-fiction business, communications and media books, reports and articles

REFEREES ! Available upon request