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The Skinny is a synopsis of current digital marketing and social media trends. The Skinny¶s mission is to deliver the buzz to you in a few minutes or less so you can be in the know and focus on what matters most- your work.
Industry Trends, Solutions to be Discussed at Upcoming iTech Summit y Industry watchdogs predict the IT industry to see an annual growth rate of 4% over the next five years. y Some of the top trends to watch for include cloud computing, social media, smart decives, green computing, context-aware computing, network and system maintenance y and innovation. (Gartner, Inc. research) y Chuck Wright, Director of the iTech Summit, says sustainability will top the list of industry trends. y IT has a critical environmental role to play, from helping to ensure compliance to enabling green computing. Wright. y Passes to the conference are valued at $295, but arecomplimentary to qualified IT professionals. y The exhibitions will take place in Montreal (Apr. 5), Toronto (Apr. 7), Calgary (Sept. 20), and Vancouver (Sept. 21) y More info available at www.itechsummit.ca. AT&T iPhone beats Verizon in Nationwide 3G Speed Tests y The two iPhones have faced off in thousands of broadband tests, and the results are in: AT&T s network is faster. y Ookla, the creators of the Speedtest.net broadband test. y On average, the reported AT&T iPhone transfer rates were roughly two times faster than Verizon iPhone s. Telltale Games Believes The Future of Gaming is Digital y Small San Rafael, CA based videogame company Telltale thinks it has the right way to sell games. y Steve Allison, SVP of marketing for Telltale Games, says the magic is all in Telltale s formula to build games in bits and pieces, which doesn t fit squarely with today s trends. y Telltale s games are written as a narrative or a cinematic adventure and are divided into five separate episodes. y Players download a new one every four weeks for a 6 month period. Season passes for the games cost roughly $35 and include all episodes. y Yesterday the company announced an exclusive worldwide publishing agreement with Warner Bros. Interactive Entertainment to develop videogames. y Telltale is also working with Universal Pictures on Back to the Future and Jurassic Park games.
Internet use Around the World Continues to Grow (really really fast) y According to the Mobile World Congress in 2010 there are 5 billion mobile phone accounts worldwide (73% of the world s population). y That s double the number of Internet connections, with only 29% of the world s population using the Internet. y More than twice as much business will be done in future as is done today, at a very conservative estimate. y The fastest growing language on the web ISN T Chinese in percentage terms, it s Arabic (19 % of Arabic speakers are connected) with a 2,500% rate of growth the past decade. y Russian is 2nd with 1,825% rate of growth, and Chinese is 3rd with 1,300% growth over 10 years.