Today major corporations are rethinking their business in terms of the internet and its new culture and capabilities. A very important characteristics of modern business organization is the wide spread use of information technology device for business process. E-business or E-commerce is an interaction with business partners, where the interaction is enabled by information technology that makes it possible to carry out business transactions electronically. Ebusiness methods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work more closely with suppliers and partners, and to better satisfy the needs and expectations of their customers. E-business is the fundamental device of business. It is pervasively used in all facts of business. The new innovation, break through and giant taps in internet working technology had opened new opportunity for business people to transcend the barriers of time and distance with internet spread. Day by day more and more companies start up e-business. This study attempt to analyses and investigate various software used in e-business application. My study conducted in Thiruvanthapuram Regional Co-Operative Milk Producers Union (TRCMPU) Ltd. An E-business project helps to study about the software and major use of software used in organization


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1.2 Objectives  To study about the present scenario of e-business in the organization  To study about the software used in an organization  To study about the e-billing is an organization. 1.3 Methodology The data are collected through both quantitative and qualitative form of analysis the data sources include: 1.3. 1 Primary Data They are collected through: Interviews  Observations etc. 1.3.2 Secondary Data They are collected through  Company Management  Company website  Journals etc 1.4 Scope of the Study


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The study is mainly focused on software used in an organization. The study provides an idea about the practical side of an organization and the ebusiness. E-business provides an opportunity suppliers to get information and feed back from users of their products and services that are better suited to the

needs of the customers. An E-business project will help people to study how an information system has been successfully implemented. Hence the advantages of E-business in an organization can be studied. 1.5 Limitations

The time allotted to complete the e-project is not

sufficient.   Difficulty to get data from the top managers. The information obtained is not complete and

accurate. 1.6 CHAPTERISATION This project is divided in to six chapters:Chapter1: Chapter2: Introduction E-business Theoretical perspective

Chapter3: E-business in the industry Chapter4: Chapter5: E-business in the organization Findings and suggestions


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Electronic Business commonly referred to as e-business or e-business may be defined as the civilization of information and all the activities of business commerce constitutes the exchange of products and services between business, groups and individuals and can be run as one of the essential activities of any business. Electronic commerce focuses on the use of ICT to enable the external activities and relationship of the business with individuals, groups and other businesses. Electronic business methods enable companies to link their internal and external data processing system more efficiently and flexibly to work more closely with suppliers and partners of their customers. In practice, e-business is more than just e-commerce. While e-business regards to strategies focus with an emphases on the function that occur using


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electronic capabilities, e-commerce is a subset of an over all e-business strategy. E-business involves business processes spanning the entire value chain. Electronic purchasing and supply chain management, processing orders electronically, handling customer service, and co-operating with business partners. Special technical standard for e-business facilitate the exchange of data between companies E-business software solution allow the integration of infra and inter firm business processes.

E-business can be conducted using the web, the internet, intranets, extranets or some combinations of these. Basically electronic commerce (EC) is the process of buying transferring or exchanging products, services and / or information via computer networks including the internet Electronic commerce can be benefited from many perspective including business process, service learning collaborative, community. Electronic commerce is often confused with e-business. “E-business may be defined as The transformation of an

organization’s processes to deliver additional customers value through the application of technology. Philosophies and computing of the new economy” Three primary processes are enhanced in E-business. a) Production Process


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and electronic links with suppliers and productions control processes among others. processing of payments..TRC MPU Ltd. payment and customer purchase orders and payment and customer support.Pattom Which include procurements ordering and replenishment of stock. b) Customer Forced Processes Which include promotional and marketing efforts. among others. selling over the internet. IMK KUNDARA Page 6 .

Business Organization Business Organization Fig. Work group communications and electronic publishing of internet business information are like wise made more efficient.Pattom c) Internal Management Processes Which include employee services training internal information. sharing video conferencing and recruiting. 2.TRC MPU Ltd.1 Business to Business [B 2 B] B 2 B is simply defined as e-commerce between companies. 2.1 B2 B IMK KUNDARA Page 7 . The B 2 B market has two primary components. About 80% of e-commerce is this type and most experts predict that B 2 B ecommerce will continue to grow faster than the B 2 C segment.2. This is the type of e-commerce that deals with relationship between among business. Electronic applications enhance information flow between production and sales forces to improve sales force productivity.. No.2 Classification of E-business 2.

Website Business Organization Customers Fig.3 Business to Government [B 2 G] It is generally defined as commerce between companies and the public sector. It refers to the use of the internet for public procurement. First the public sector assumes a pilot role in establishing e- IMK KUNDARA Page 8 . involves customers gathering information.2. Its origins can be traced to online retailing.2 B2 C 2. It is the second largest and the earliest form of e-commerce..Pattom 2) Business to Consumer [B 2 C] Commerce between companies and consumer. No. purchasing physical goods or information goods and for information goods receiving products over an electronic network. This kind of e-commerce has two features. licensing procedure and other government related operations. 2.TRC MPU Ltd.

4 C2 C IMK KUNDARA Page 9 . No. Business Organization Web Government Fig..4 Consumer to Consumer [C 2 C] Consumer to consumer e-commerce or C 2 C is simply commerce between private individual or consumer.Pattom commerce and second.2. it is assumed that the public sector has the greatest need for making its procurement system more effective.3 B2 G 2.TRC MPU Ltd. No. 2. This type of e-commerce is characterized by the growth of electronic market places and online auctions particularly in vertical industries where firm can bid for what they want from among multiple supplier. 2. Website Want to sell Customer Receipt Product Want to buy Customer Receive Money Fig.

2.3 Application of E-Business Application of e business is classifieds into three categories. which empower the consumer to drive transaction.TRC MPU Ltd. Internal business system     Customer relationship managements Enterprise resource planning Document management system Human resource management Enterprise Communication and collaboration       Volp Content management system e-mail voice mail web-conferencing Digital work flows IMK KUNDARA Page 10 .2.5 Consumer to Business [C 2 B] Consumer to business transaction involved reverse action. In C 2 B transaction customers are given more influence over what and how products are delivered there by bordering consumer choice..Pattom 2.

TRC MPU Ltd.B 2 B or B 2 C     2.Pattom Electronic Commerce . Currently.. and the sources of revenues and benefits for suppliers and customers.4 E-Business models Organizations go online. they have to design which e-business models suit their business goals. Business model is defended as the organization of product service and information flows. The concept of E-business Model is the same but used in the on-line presence. the most adopted e-business models is a list as follows:  E-shops  E-procurement  E-mails  E-auctions  E-Virtual communities  Value-chain Integrators  Value-chain Service Providers Internet Shop Supply chain Management Online marketing Offline Marketing IMK KUNDARA Page 11 .

user authentication. the transaction flows are run-time environments for browser-based transactions. The term “E-Business” was coined by Lou Gerstner. As a result. and for the databases. management of the presentation space. IMK KUNDARA Page 12 .Pattom  Information Brokerage 2. in October 1997. Later sophisticated distribution processing systems were developed that was repeatable. One of the first to use the term was IBM. The system designs make several assumptions about the run-time environment-synchronous connection between end points of conversation or pseudo conversations. either business to consumer (B2C) or business to business (B2B) transactions. the balance between update and read-only messages.. Many assumptions were hold in the e-business environment which was not in the earlier transaction processing systems. CEO of IBM.5 Evolution of E-business Traditional transaction processing systems were simple interactive or message processing programs which took too much time and manpower for its working. when. The concept of E-commerce and e-business came in the middle of 90’s. and responsive. These difficulties paved way to the introduction for faster transaction processing units. robust.TRC MPU Ltd. it launched a thematic campaign built around the term.

It enables network – based alliances and partnerships to swiftly share business information.. Customers need not travel far. contact partners from different locations to discuss details. That was however. It also provides a convenient means by which to purchase goods and services offered by a company. where a browser replaces the transaction terminal and the message processing system is replaced by the HTTP daemon. or even bring hard currency this entire process. or TV. wait in long lines and carry some cash or credit cards to buy things. window shop. Now a day. E-commerce includes all business activities and processes occurring over the Internet. TV ads. etc) have a stall at the market. wait in long lines. sell products.TRC MPU Ltd. The e- IMK KUNDARA Page 13 . Customers will see advertisements in newspapers. go to the market. spend on promotions (Brochures. or has them on radio. and after sometimes earn a profit. Commerce involves complex activities. Several (faceless) systems that are in production today are described at the flow levels and their performance and scalability are analyzed. providing the customer with a simple and rewarding shopping experience. business need not spend more to promote a product nor travel far to communicate with business partners.Pattom The primary focus of e-business was on the so-called Web transaction. because this is the predominant configuration. E-commerce software describes the tools to design and manage all facts of an online business. They do not even need to show up at the market to present and sell their product. Business will look for suppliers. all before e-business was evolved.

IMK KUNDARA Page 14 ..TRC MPU Ltd.Pattom commerce community is an electronic market place (e-market). where all stages of the production and consumption cycle take place electronically.

e-pay. This form of electronic commerce began in 1968. and it was not until 1994 that Netscape introduced a browser program whose graphical presentation significantly eased the use of computer communication for all kinds of computer activity. whose web subsidiary – begun in 1997 – also experienced repaid revenue growth and steep losses. departed from traditional retail outlets by serving as an electronic auction site or meeting place for buyers and sellers. e-business referred more specifically to transactions between business (B2B e-commerce) and between businesses and consumers (B2C e-commerce) through the use of computer communication.Pattom 2. including e-commerce. However.. To take advantage of the widespread adoption of the personal computer and the graphical browser. it was not until 1984 that a standardized format provided a dependable means to conduct electronic business.6 Development of E-Business In the twenty-first century. One of the most successful e-commerce. Jeff Bezos in 1995 found Amazon com to sell books and eventually a full range of consumer items over the internet. Other booksellers quickly. It earnings derive from membership and transaction charges hat IMK KUNDARA Page 15 .TRC MPU Ltd. particularly the Internet. thereby avoiding expensive warehousing and shipping costs. when what was called Electronic Data Interchange permitted companies to carry out electronic transactions. Amazon went public in 1997. notably Barnes and Noble.

Another form of B2B e-commerce involves managing a market for firms in specific industries. was found in 1988 as a business software producer to help companies manage inventories electronically. links producer goods and services markets. As the Internet expanded. although a faltering economy lowered expectations. Buyers were slower than expected to change habits and make the shift from going to a store to shopping on a computer. Concerns about privacy and security remained. particularly in relation to the consumer sector. IMK KUNDARA Page 16 . IT Technologies. there remained uncertainties.TRC MPU Ltd. In addition to a decline growth. One of the leading B2B firms. although some progress was made in setting privacy protection because selling information about customer was a valuable part of the e-commerce business. the role of IT grew to include the procurement and management of all the elements required to produce finished goods. Vertical Net. By 2001. Nevertheless. The company’s profit of $58. founded in 1995. electronic commerce or e-business had not grown to levels in the late 1990’s.6 million in 2000 made it one of the few to show a positive balance sheet. earning money on commissions it receives for deals struck using its electronic market place. The business – to – business form of e-business fared better in 2000 and 2001.Pattom its participants pay to join the auction.. B2B e-business evolved with the development of the Internet.

supply chain management. in this context. it can involve electronic funds transfer. online transaction processing. most often via the World Wide Web E-business can apply to purchase made through the Web or to business-to business activities such as inventory transfer..Pattom business-to-business sales continued to grow and companies that developed their electronic sales divisions slowly over this period and carefully integrated their e-business and conventional business appeared to be more successful.TRC MPU Ltd. Electronic commerce typically uses electronic communications technology of the World Wide Web. The transaction information is transmitted (usually by modem) to a financial institution for payment clearance and to the vendor for order fulfillment. Business conducted over the Internet. Personal and account information is kept confidential through the use of “secured transactions” that use encryption technology. Customer can order items from a vendor’s Web site. Information technology industry might electronic might see electronic as an application aimed at commercial transactions. electronic data interchange (EDI). and e-mail. automated inventory management system and automated data collection system. such as databases. online marketing. paying with a credit car (the customer enters account information via the computer) or with a previously established “cyber cash” account. and on IMK KUNDARA Page 17 . e-marketing.

TRC MPU Ltd. IMK KUNDARA Page 18 . Business failure is as much a reality in e-commerce as in any other form of business.  A good management team armed with information technology strategy. but having a competent management team. Such factors include:  Sufficient work done in market research and analysis. well organized business structure. an e-business/e-commerce company will survive not only based on its product. E-business is not exempt from good business planning and the fundamental laws of supply and demand. In many cases. network infrastructure and a secured. 2.7 SUCCESS FACTORS OF E-BUSINESS Technical and organizational aspects.Pattom other non computer technologies. such as transportation for physical goods via e-commerce. good postsales services.. A company’s IT strategy should be a part of the business re-design process. well-designed website.

(Electronic stores can appear either specialist or generalist if properly programmed).  Providing reliability and security.  Engineering an electronic value chain in which one focuses on a “limited” number of core competencies – the opposite of a one-stop shop. Credit cards are the most popular means of sending payments on the internet. Parallel servers.Pattom  Providing an easy and secured way for customers to effect transactions. Such independent payment gateways are still used by most small and home business. defined as ensuring that all employees. customers may not appreciate the big brother experience. However. hardware redundancy. failsafe technology. accounting for 90% of online purchases. In the past..  Providing a 360 degree view of the customer relationship.TRC MPU Ltd. Most merchants today process credit card transactions on site through arrangements made with commercial banks or credit cards companies.  Constructing a commercially sound business model. IMK KUNDARA Page 19 . suppliers and partners have a complete view. car numbers were transferred securely between the customer and merchant through independent payment gateways. and the same view of the customer. information encryption. and firewalls can enhance this requirement.

Naturally.  Providing complete understanding of the products or services offered. 2.  Streamlining business processes.. and handling complaints promptly and effectively. possibly through re-engineering and information technologies. social and physical environment. but also sound advisors and selectors. Sources of such problem include: IMK KUNDARA Page 20 .Pattom  Setting up an organization of sufficient alertness and agility to respond quickly to any changes in the economic. which not only includes complete product information. the e-business vendor must also perform such mundane tasks as being truthful about its products and its availability. problems can arise.8 PROBLEMS Even if a provider of electronic goods and services rigorously follows these “Key factors” to devise an exemplary e-business strategy.TRC MPU Ltd. shipping reliably.

com  Inability to predict environmental reaction. but lack the capability to compete with Amazon. What will competitors do? Will they introduce competitive brands or competitive web sites? Will price wars break out? What will the government do? Research in to competitors. One may have the will to construct a viable book e-tailing business model. why they buy. just as in non-electronic commerce.  Over-estimation resource competence. one can move towards a flat.  Failure to consider the competitive situation.. software.9 STATUS OF E-BUSINESS IMK KUNDARA Page 21 .Pattom  Failure to understand customers. and processes handle the proposed strategy? Have e-tailors failed to develop employee and management skill? These issues may call for thorough resource planning and employee training. and motivation. Can staff.  Failure to coordinate. accountable. industries and markets may mitigate some consequences here.TRC MPU Ltd. 2. If existing reporting and control relationship do not suffice. and flexible organizational structure. Even a product with a sound value proposition can fail if producers and retailers do not understand customer habits. hardware. this may or may not aid coordination. expectations.

The trend towards the introduction and utilization of E-business would continue at an accelerated pace as the technology provides increasing facilities that are also in expensive. Consequently there will be a substantial reduction in overhead. Now even the smallest organization would be able to access a large number of consumers were the marginal cost of servicing an additional consumer is only negligible. It would also help in streamlining the business processes by cutting down the administrative procedures and the errors that would creep in as a result of these repeated procedures.Pattom E-business will be able to change the way business functions and the strategies that the business would be able to adopt in order to face competition.TRC MPU Ltd. IBM was one of the first companies to use the term e-business to refer to service IMK KUNDARA Page 22 . Improve and speedier interaction between the buyers and the suppliers reduced inventory costs and increased the sales. A firm engaging in e-business can have a retail wide or a world wide presence. 2.10 Advantages of E-business 1. it will cease to become an option and will become a necessity to counteract the competition. Earlier only large business firms could afford the investment expense that was necessary to reach out to a large number of consumers. World wide presence This is the biggest advantages of conducting business online.. Once E-business becomes the norm for conducting the business.

TRC MPU Ltd. Dell Inc had a flourishing business selling PCs throughout the customers. Only via telephone and the internet till the year 2007.Pattom customer. Many a terms on visiting a website the customer is granted by a popup that window. Reality available customer service may help is encouraging the customer to know more about the product or service. 2. Moreover payments can be made online.. Better customer service E-business has resulted in improved customer service. products can be shipped to the customer without the customer having to leave the house IMK KUNDARA Page 23 . and collaborating with business partners from all over the world.

Without an effective strategy. It gives a completive advantages. 5. Affiliate marketing has helped both the business and the affiliates firms engaging in ebusiness have managed to use cost effective online advertising strategies to their advantages. Using the web to market products guarantees world wide reach at a normal price. The strategy that the firms can peruse. With the use of e-business we can promote our product globally. cab be a cost strategy or a differentiation strategy.. It reduces time and money spent. 4. they will find it impossible to maintain the advantages and earn profits. Affiliate marketing. IMK KUNDARA Page 24 .TRC MPU Ltd. Developing a competitive strategy Firms need to have a competitive strategy in order to ensures competitive advantages. where customers are directed to a business portal because of the efforts of the affiliate who intern receive a compensation for their efforts meeting with success has emerged on account of e-business. Cost effective marketing and Promotion. It removes location and availability restrictions.Pattom 3. Advertising techniques like pay per click advertising ensures that the advertiser only pays for the advertisement that are actually viewed.

. Substantial recourses are required for redefining product lines in order to sell online. Costly E-business solution foe optimization. and updating websites requires substantial resources. Security There are still some people who don’t think it is same to buy on-line therefore as their isn’t high street shop will loss their customer.Pattom Other advantages of e-business are work from. 3.11 Disadvantages of e-business 1. Upgrading computer systems trading personnel. Move rover. affecting your 2. Able to buy from it 24 hrs a day. Larger market of potential customer on time delivery people or people with disabilities who are not able go to the shops can still be customers of ours. 2.TRC MPU Ltd.  You may not receive what you believe you have purchased  Things such as virus CP could mean losing the rite or customers computers wile on your website. electronic data management (EDM) and Enterprise Resources Planning (ERP) necessary for ensuring optional internal business process may be looked upon by some firms as one of the disadvantages of e-business. If trading on-lone want have to employee or many staff and this will also save the business money. Sectorial Limitations IMK KUNDARA Page 25 . raves money of renting offices or shop place.

Pattom The main disadvantages of e-business is the lack of growth in some sectors on account of product or sector limitations. The KCMMF is a three tier structure with the primary milk co-operative society at the village level. They are IMK KUNDARA Page 26 . In Kerala with head office at Thiruvananthapuram it was started under the Indo-Swiss project. The project is now managed by the Kerala Livestock Board. At present there are three regional co-operative milk producers union operating. The project was launched in 1963 on the basis of a bilateral agreement executed between the Swiss confederation and the Government of India. 3. regional milk producers union at the middle level and an apex body at the state level..TRC MPU Ltd. The project was made great strides in the improvement of livestock farming in the state. which is KCMMF Ltd. Its main motive was to implement the operation flood programme started by the National Dairy Development Board in Kerala. One of them is the development of swiss brown a cross bread suited form the state condition.1 INTRODUCTION Kerala co-operative Milk Marketing Federation popularly known as ‘Milma’ was established in April 1980. Dairy Co-Operatives accounts for the major share of processed liquid marketed in the country.

is a system that is used to manage and co-ordinate all the resources.TRC MPU Ltd. materials and human resources. An ERP System can either reside on a centralized server or distributed across modular hardware and software units that provide “services” and communicate on a local area net work. ERP System selection methodology is a particular procedure or set of practices used in the un-biased selection of an enterprise recourse planning system for a company. It is a software architecture whose purpose is to facilitate the flow of information between all business functions inside the boundaries of the organization and manage the connections to outside stakeholders. financial resources. ERP is an integrated computer based system used to manage internal and external resource including tangible assets. information and functions of a business.(ERCMPU)  Malabar Region Co-Operative Milk Producers Union Ltd.2 E-Billing The software used by the industry is Enterprise resource planning (ERP). The distributed design allows business IMK KUNDARA Page 27 . Built on a centralized database and normally utilizing a common computing platform..Pattom  Trivandrum Region Co-operative Milk Producers Union Ltd.(MRCMPU) 3. (TRCMPU)  Ernakulam Region Co-Operative Milk Producers Union Ltd. ERP system consolidates all business operations in to a uniform and enterprise wide system environment.

It came in to use as makers of MRP software started to develop software applications beyond the manufacturing arena. production. quality management inventory management and human resource management. IMK KUNDARA Page 28 .TRC MPU Ltd. whole. ERP software can aid in the control of many business activities. billing. ERP systems typically handle the manufacturing logistics. ERP system are cross functional and enterprise wide. To be considered an ERP system a software package should have the following traits. All functional department that are involved in operations or production are integrated in one systems. inventory. including sales marketing delivery. ERP system now attempt to cover all core functions of an enterprise regardless of the organizations business charter. distribution. It has come to represent a larger. These system can now be found in non manufacturing business non profit organization and Government. invoicing and accounting for a company..Pattom to assemble modules from different venders without the need for the placement of multiple copies of complex and expensive computer system in areas which will not use their full capacity The initialize ERP was just employed by research and analysis later manufacturing resource planning and CIM (Computer Integrated Manufacturing) and while not supplanting their terms.

  All modules should have the same look. Advanced Application  Customer Relationship Management (CRM) Supply Chain Management  IMK KUNDARA Page 29 . Users should be able to access any information in the system without needing integration work on the part of IS department.Pattom  Should be integrated and operate in real time and with no periodic batch updates. Transactional backbone    Financials Human resource Product Life Cycle  Management  Distribution 3.3.. 2.TRC MPU Ltd.3.3 Components of ERP in the Industry 3.1. 3.  All applications should access one database to prevent redundant data and multiple date definition.

TRC MPU Ltd..Pattom  Purchasing  Manufacturing  Distribution  Warehouse Management System IMK KUNDARA Page 30 .

Manufacturing  Engineering  Scheduling  Quality Control  Manufacturing Project  Cost Management  Work flow Management etc..  Work Orders  Bill of Material 2.3 Commercial Applications of ERP These are:1.3. Supply Chain Management  Order to Cash  Inventory  Order Entry  Purchasing Product Configuration IMK KUNDARA Page 31 .TRC MPU Ltd.Pattom 3.

Pattom  Commission Calculation  Claim Processing  Supplier Scheduling 3. Financials  General Ledger  Cash Management  Accounts Payable  Accounts receivable  Fixed Assets 4. .Human Resource  Payroll  Training  Time and attendance  Restoring benefits 5.TRC MPU Ltd.. Customer Relationship Management (CRM)  Rates and marketing IMK KUNDARA Page 32 .

IMK KUNDARA Page 33 .TRC MPU Ltd. human  resource and manufacturing applications.  Facilitator business learning. marketing and sales.Pattom  Commission  Customer contact In the absence of an ERP system. ERP system connected the necessary software in order for accurate forecasting to be done. empowering and building common vision. a large manufacture may find itself with many software applications in the environment communicate or interface effectively with one another.. This allows inventory levels to be kept at maximum efficiency and the company to be more profitable. Tasks that need to interface with one another may involve. 3.4 Benefits of ERP  Design Engineering  Eliminate the problem of synchronizing changes between multiple system consolidation of finance. Permit Control of Business process that cross functional boundary.

.Pattom IMK KUNDARA Page 34 .TRC MPU Ltd.

Alappuzha and Pathanamthitta as its area of operation. ERCMPU with 4 northern districts under of 11 area and TRCMPU. Organizing income generation IMK KUNDARA Page 35 . TRCMPU also aims of empowerment of women produces members by various training programme under empowerment of women in Co-operatives (EMIC) for their active involvement in Co-operative institution building. It has successfully faced odds like excessive procurement in the initial stages and consequent loss of stagnation of sales in early 1990’s and of late shortage of milk and related problems and consequent loss. formed for implementing of 11 project in 1980.TRC MPU Ltd. TRCMPU was formed by dividing the area of operation of Kerala Milk Marketing Federation. It also aims at increasing women participation in Dairy Co-operatives by organizing education programme for women in villages. TRCMPU has completed 25 years of its operation successfully. viz..1 COMPANY PROFILE Thiruvananthapuram Regional Co-operative Milk Process Union Ltd(PRCMPU) was registered in 1985 as a Regional milk union with a southern district of Kerala.Pattom 4. Trivandrum. it can face any adverse environmental problems successfully. Kollam. With such diverse experience in the past and talent pool and it has. in to two viz.

TRC MPU Ltd.. which is the apex co-operative of three regional union viz.Pattom activities. Milma is the trade mark of the Kerala Co-operative Milk Marketing Federation Ltd. TRCMPU is having an elected director board since inception except for one year. identify women resources. The TRCMPU has established itself as a financially sound organization. This is the role of milma in Dairy sector. MISSION IMK KUNDARA Page 36 . Ernakulam and Malabar. It has been operating profitably. savings programmes like thrift for woman members. Trivandrum. VISION “To achieve the status of the best union in the country in turnover and profitability by achieving 10-15% growth per annum by accelerating the growth in milk production and sale of milk products and by diversification into related areas in food sector”. Milma’s role essentialy is to procure the marketable surplus of milk poduced annually and market it to fetch maximum return for its milk producer members.

Further it would aspire to function as professional. through the attainment of its marketing objectives and to become Nucleus of an endeavor for an accelerated development of the rural economy of the region. To maximize and provide quality milk and product to the consumer. To channelise marketable surplus milk from the rural areas to urban deficit area. primary societies as well as its customers by providing good value for their money..Pattom “To become the leading organization in the food and nutrition Sector in the region. To provide constant market and stable trice to the dairy form and their product. 2.TRC MPU Ltd. 6. profitable and socially responsible organization ensuring better returns to farmers. processing and marketing of milk and milk products for economic development of the farming community. 5. procurement.1 OBJECTIVES 1. To carry out activities for promoting production. To build up a high degree of consumer confidence by providing increase the value for his money through International standards of product quality. performance and superior customer service. 3. 4.1. To directly link the producers with consumers.” 4. IMK KUNDARA Page 37 . To build up a viable dairy industry in the state.

This software is used in all areas or all sections of this organization. Project and Maintenance. Finance Department. Such areas are: Human Recourse Development.2 .TRC MPU Ltd. Project and Maintenance  Project Monitoring  Time and expense Calculation  Billing  Efficiency improvement Studies  Management Information 4. Marketing.Pattom All business data are transferred through the software ERP (Enterprise Resource Planning). Procurement and input..3 Marketing The key functions are:  Sales and Marketing Customer Relation Management IMK KUNDARA Page 38 .     4.

4.3.Pattom   Customer Contact Distribution 4.TRC MPU Ltd..1 ERP in Marketing Section IMK KUNDARA Page 39 .1 Working of ERP in Marketing Section Fig: No.

IMK KUNDARA Page 40 . The product distribution channel is start from manufactures to whole sales then to end customers.Pattom The first step is to collect or receive the indent quantity of products from the agent that they need then the required production is done.The milk collection or procurement is starts from After the production the products are marketed to agents through various distribution media. All societies are using visual basic with MS access and Fox pro applications used for invoicing trick sheet.TRC MPU Ltd. and these cheque can be printed out through this software. All milk procurement of data are computed using ERP and milk billing is done. curd.4 Procurement and input This department is mainly concerned with procurement of milk and input for milk production enhancement . 4. The payment of money is in the form of cheque. daily. The payment of bill by agents either by cash counter or through the banks. Where all societies are interconnected with using computer network. The major products are milk chocolate.. Data from Bulk Milk cooling centers (BMCCs) transferred electronically to Dairies and Head offices. The functions include. weekly and monthly reports are transferred through this software. peda etc for marketing the organization provides corporate advertisement. The agent can use the website of TRCMPU that is milatrcmpu.

 Intending purchase order.  Stores accounting.. IMK KUNDARA Page 41 .  Material receipt.TRC MPU Ltd.  Inspection of goods.Pattom  Store item maintenance.

 Financial management 4. The payment of money is in the form of cheque and these cheque can be printed out through this software. includes milk billing. logistics and information technology.  Accounts.5 Finance Department. This typically.Pattom 4. In addition to areas such as manufacturing. All milk procurement of data are computed using ERP and milk billing is done. The key functional areas using ERP are: Milk billing.  Working capital management.  Cash Management. All functional department that are involved in operation or production are integrated in one system. Where all societies are interconnected with using computer network. The milk billing is starts from the milk procurement from the societies. Data from Bulk Milk Cooling Centres (BMCCs) transferred electronically to Dairies and Head office..TRC MPU Ltd. warehousing.6 Role of ERP in Milk Billing ERP system are cross functional and enterprise wide. These societies are using visual basic IMK KUNDARA Page 42 .

The site used for milk billing is milmatrcmpu.TRC MPU Ltd. IMK KUNDARA Page 43 .com.Pattom with MS access and Fox pro applications used for making this payment..

2 B2C in organisation 4.  IMK KUNDARA Page 44 .  Order tracking from acceptance through fulfillment. productivity and efficiency.8 Software Advantages  Integration among different functional areas to ensures proper Communication. Managing inter dependencies of complex process like milk billing. The transaction that leads to milk being available for purchase WEBSITE MILMA AGENT Fig: No.7 E-BUSSINESS MODEL IN THE ORGANIZATION the E-bussines model in the organization using ERP is B2C.TRC MPU Ltd.. 4.Pattom 4. business to consumer describes activities of business serving end consumers with products or services.

real time information is available decisions.  Provide top-down view of the enterprise. Resource sharing and data sharing resolve problem due to duplications of data entry of different locations  Electronic data transfer and hence E-Business is facilitated in ERP system Limitations: Operating Problem  It needs large back up storage devices for storing data for long period.  Software used is very expensive  It is not flexible IMK KUNDARA Page 45 .TRC MPU Ltd. to management any where. any time to make proper  Reduce the risk of loss of sensitive data by consolidating multiple permission and security models in to a single structure.. Unless otherwise up dated and modified.   Shorten production lead time and delivery time. Otherwise the system will suffer especially when communicate with outside agents.Pattom  Tracking the three way match between purchase orders(what was ordered) inventory receipts (what arrived) and costing (what the vender invoiced).

IMK KUNDARA Page 46 .TRC MPU Ltd.  Available information sharing system is not user friendly  The employee of the organization are not aware about the advantages of ERP.  Transmission of data are done in a short span of time.  Timely updating of the system is not properly followed by the Company.  Well Structured information system.Pattom FINDINGS  Customers are completely satisfied with their services..

TRC MPU Ltd. IMK KUNDARA Page 47 .  An awareness campaign should be conducted within the organization itself.Pattom SUGGESTIONS  In the coming years there will be a great demand for online and offline saleof milk and other products.The current system has to be standardized to the world class level.  Services should be made available at rural areas also  More investment should be given for updating existing system ..

and also study about the software used in that organization-business offers many advantages over traditional business. simplification and standardizations of firm’s procedures.Pattom CONCLUSION The study entitled “E-business project in the organization at Thiruvanthapuram Regional Co-operative Milk Producers Union was really useful in understanding E-business theory models classifications and Ebusiness applications. E-business helps the company to achieve better. faster and cost competitive business process.. The competitive advantages of the company is depending upon the speed of the company that it can require the new technology and implement it into its day to day operations. They help business to overcome the physical constraints like space. IMK KUNDARA Page 48 . They can offer widest way of product to customers business offers fast and accurate transaction of their customers.TRC MPU Ltd.

(2000).wikipedia. Varinder Bhatia. 2.. “E-commerce An Indian Perspective” Second edition.Pattom BIBLIOGRAPHY BOOKS www.TRC MPU Ltd.T. E-commerce (Including e-business) Khanna Book Publishing Co.milmatrcmpu. Website: www.Joseph. (2005) S. Prentice-Hall of India (p) IMK KUNDARA Page 49 . P. (p) www. Delhi. Dr.

.Pattom ABBREVIATIONS BMCC CIM CRM EDM ERP ICT KCMMF MRP NDDB TRCMPU : : : : : : : : : : Bulk Milk Cooling Centers Computer Integrated Management Customer Relation Management Electronic Data Management Enterprises Resource Planning Information and Communication Technology Kerala Co-operative Milk Marketing Federation Material Requirement Planning National Dairy Development Board Thiruvananthapuram Regional Co-operative Milk Producers Union. IMK KUNDARA Page 50 .TRC MPU Ltd.

.TRC MPU Ltd.Pattom IMK KUNDARA Page 51 .

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