Today major corporations are rethinking their business in terms of the internet and its new culture and capabilities. A very important characteristics of modern business organization is the wide spread use of information technology device for business process. E-business or E-commerce is an interaction with business partners, where the interaction is enabled by information technology that makes it possible to carry out business transactions electronically. Ebusiness methods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work more closely with suppliers and partners, and to better satisfy the needs and expectations of their customers. E-business is the fundamental device of business. It is pervasively used in all facts of business. The new innovation, break through and giant taps in internet working technology had opened new opportunity for business people to transcend the barriers of time and distance with internet spread. Day by day more and more companies start up e-business. This study attempt to analyses and investigate various software used in e-business application. My study conducted in Thiruvanthapuram Regional Co-Operative Milk Producers Union (TRCMPU) Ltd. An E-business project helps to study about the software and major use of software used in organization


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1.2 Objectives  To study about the present scenario of e-business in the organization  To study about the software used in an organization  To study about the e-billing is an organization. 1.3 Methodology The data are collected through both quantitative and qualitative form of analysis the data sources include: 1.3. 1 Primary Data They are collected through: Interviews  Observations etc. 1.3.2 Secondary Data They are collected through  Company Management  Company website  Journals etc 1.4 Scope of the Study


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The study is mainly focused on software used in an organization. The study provides an idea about the practical side of an organization and the ebusiness. E-business provides an opportunity suppliers to get information and feed back from users of their products and services that are better suited to the

needs of the customers. An E-business project will help people to study how an information system has been successfully implemented. Hence the advantages of E-business in an organization can be studied. 1.5 Limitations

The time allotted to complete the e-project is not

sufficient.   Difficulty to get data from the top managers. The information obtained is not complete and

accurate. 1.6 CHAPTERISATION This project is divided in to six chapters:Chapter1: Chapter2: Introduction E-business Theoretical perspective

Chapter3: E-business in the industry Chapter4: Chapter5: E-business in the organization Findings and suggestions


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Electronic Business commonly referred to as e-business or e-business may be defined as the civilization of information and all the activities of business commerce constitutes the exchange of products and services between business, groups and individuals and can be run as one of the essential activities of any business. Electronic commerce focuses on the use of ICT to enable the external activities and relationship of the business with individuals, groups and other businesses. Electronic business methods enable companies to link their internal and external data processing system more efficiently and flexibly to work more closely with suppliers and partners of their customers. In practice, e-business is more than just e-commerce. While e-business regards to strategies focus with an emphases on the function that occur using


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electronic capabilities, e-commerce is a subset of an over all e-business strategy. E-business involves business processes spanning the entire value chain. Electronic purchasing and supply chain management, processing orders electronically, handling customer service, and co-operating with business partners. Special technical standard for e-business facilitate the exchange of data between companies E-business software solution allow the integration of infra and inter firm business processes.

E-business can be conducted using the web, the internet, intranets, extranets or some combinations of these. Basically electronic commerce (EC) is the process of buying transferring or exchanging products, services and / or information via computer networks including the internet Electronic commerce can be benefited from many perspective including business process, service learning collaborative, community. Electronic commerce is often confused with e-business. “E-business may be defined as The transformation of an

organization’s processes to deliver additional customers value through the application of technology. Philosophies and computing of the new economy” Three primary processes are enhanced in E-business. a) Production Process


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IMK KUNDARA Page 6 . selling over the internet. b) Customer Forced Processes Which include promotional and marketing efforts.TRC MPU Ltd. and electronic links with suppliers and productions control processes among others.Pattom Which include procurements ordering and replenishment of stock. among others. processing of payments. payment and customer purchase orders and payment and customer support..

1 Business to Business [B 2 B] B 2 B is simply defined as e-commerce between companies.1 B2 B IMK KUNDARA Page 7 .TRC MPU Ltd. About 80% of e-commerce is this type and most experts predict that B 2 B ecommerce will continue to grow faster than the B 2 C segment. sharing video conferencing and recruiting. 2. Business Organization Business Organization Fig.Pattom c) Internal Management Processes Which include employee services training internal information.2 Classification of E-business 2. 2. No.. Work group communications and electronic publishing of internet business information are like wise made more efficient. The B 2 B market has two primary components. This is the type of e-commerce that deals with relationship between among business.2. Electronic applications enhance information flow between production and sales forces to improve sales force productivity.

First the public sector assumes a pilot role in establishing e- IMK KUNDARA Page 8 . purchasing physical goods or information goods and for information goods receiving products over an electronic network.. Website Business Organization Customers Fig. licensing procedure and other government related operations. 2.2 B2 C 2. This kind of e-commerce has two features. Its origins can be traced to online retailing. It refers to the use of the internet for public procurement. It is the second largest and the earliest form of e-commerce. No.3 Business to Government [B 2 G] It is generally defined as commerce between companies and the public sector.Pattom 2) Business to Consumer [B 2 C] Commerce between companies and consumer.2.TRC MPU Ltd. involves customers gathering information.

2.4 Consumer to Consumer [C 2 C] Consumer to consumer e-commerce or C 2 C is simply commerce between private individual or consumer.3 B2 G 2. No. This type of e-commerce is characterized by the growth of electronic market places and online auctions particularly in vertical industries where firm can bid for what they want from among multiple supplier.Pattom commerce and second.2. it is assumed that the public sector has the greatest need for making its procurement system more effective. No.4 C2 C IMK KUNDARA Page 9 .. Website Want to sell Customer Receipt Product Want to buy Customer Receive Money Fig. Business Organization Web Government Fig.TRC MPU Ltd. 2.

TRC MPU Ltd.5 Consumer to Business [C 2 B] Consumer to business transaction involved reverse action.3 Application of E-Business Application of e business is classifieds into three categories. In C 2 B transaction customers are given more influence over what and how products are delivered there by bordering consumer choice.2. Internal business system     Customer relationship managements Enterprise resource planning Document management system Human resource management Enterprise Communication and collaboration       Volp Content management system e-mail voice mail web-conferencing Digital work flows IMK KUNDARA Page 10 .Pattom 2. 2. which empower the consumer to drive transaction..

. Currently. and the sources of revenues and benefits for suppliers and customers.4 E-Business models Organizations go online.B 2 B or B 2 C     2. the most adopted e-business models is a list as follows:  E-shops  E-procurement  E-mails  E-auctions  E-Virtual communities  Value-chain Integrators  Value-chain Service Providers Internet Shop Supply chain Management Online marketing Offline Marketing IMK KUNDARA Page 11 . The concept of E-business Model is the same but used in the on-line presence. Business model is defended as the organization of product service and information flows.Pattom Electronic Commerce . they have to design which e-business models suit their business goals.TRC MPU Ltd.

Later sophisticated distribution processing systems were developed that was repeatable.Pattom  Information Brokerage 2. and responsive. either business to consumer (B2C) or business to business (B2B) transactions. The term “E-Business” was coined by Lou Gerstner. Many assumptions were hold in the e-business environment which was not in the earlier transaction processing systems.5 Evolution of E-business Traditional transaction processing systems were simple interactive or message processing programs which took too much time and manpower for its working. in October 1997. One of the first to use the term was IBM. when.. and for the databases. CEO of IBM. These difficulties paved way to the introduction for faster transaction processing units. The concept of E-commerce and e-business came in the middle of 90’s. IMK KUNDARA Page 12 . The system designs make several assumptions about the run-time environment-synchronous connection between end points of conversation or pseudo conversations.TRC MPU Ltd. robust. user authentication. the transaction flows are run-time environments for browser-based transactions. management of the presentation space. the balance between update and read-only messages. it launched a thematic campaign built around the term. As a result.

Business will look for suppliers. Several (faceless) systems that are in production today are described at the flow levels and their performance and scalability are analyzed. That was however. Now a day. It also provides a convenient means by which to purchase goods and services offered by a company. spend on promotions (Brochures. The e- IMK KUNDARA Page 13 . contact partners from different locations to discuss details. and after sometimes earn a profit. or even bring hard currency this entire process. business need not spend more to promote a product nor travel far to communicate with business partners. E-commerce software describes the tools to design and manage all facts of an online business. They do not even need to show up at the market to present and sell their product. wait in long lines. or TV.TRC MPU Ltd. TV ads. etc) have a stall at the market. providing the customer with a simple and rewarding shopping experience. go to the market.Pattom The primary focus of e-business was on the so-called Web transaction. window shop. Commerce involves complex activities. Customers will see advertisements in newspapers. all before e-business was evolved.. or has them on radio. Customers need not travel far. because this is the predominant configuration. E-commerce includes all business activities and processes occurring over the Internet. wait in long lines and carry some cash or credit cards to buy things. It enables network – based alliances and partnerships to swiftly share business information. sell products. where a browser replaces the transaction terminal and the message processing system is replaced by the HTTP daemon.

Pattom commerce community is an electronic market place (e-market). where all stages of the production and consumption cycle take place electronically. IMK KUNDARA Page 14 .TRC MPU Ltd..

However.6 Development of E-Business In the twenty-first century. whose web subsidiary – begun in 1997 – also experienced repaid revenue growth and steep losses. departed from traditional retail outlets by serving as an electronic auction site or meeting place for buyers and sellers. To take advantage of the widespread adoption of the personal computer and the graphical browser. Jeff Bezos in 1995 found Amazon com to sell books and eventually a full range of consumer items over the internet. Other booksellers quickly. e-business referred more specifically to transactions between business (B2B e-commerce) and between businesses and consumers (B2C e-commerce) through the use of computer communication. This form of electronic commerce began in 1968. and it was not until 1994 that Netscape introduced a browser program whose graphical presentation significantly eased the use of computer communication for all kinds of computer activity. when what was called Electronic Data Interchange permitted companies to carry out electronic transactions. it was not until 1984 that a standardized format provided a dependable means to conduct electronic business. thereby avoiding expensive warehousing and shipping costs. notably Barnes and Noble. particularly the Internet. e-pay. Amazon went public in 1997.TRC MPU Ltd. including e-commerce. One of the most successful e-commerce..Pattom 2. It earnings derive from membership and transaction charges hat IMK KUNDARA Page 15 .

6 million in 2000 made it one of the few to show a positive balance sheet. the role of IT grew to include the procurement and management of all the elements required to produce finished goods.Pattom its participants pay to join the auction. In addition to a decline growth. IMK KUNDARA Page 16 . Another form of B2B e-commerce involves managing a market for firms in specific industries. although a faltering economy lowered expectations. The business – to – business form of e-business fared better in 2000 and 2001. IT Technologies. was found in 1988 as a business software producer to help companies manage inventories electronically. One of the leading B2B firms. although some progress was made in setting privacy protection because selling information about customer was a valuable part of the e-commerce business. particularly in relation to the consumer sector. B2B e-business evolved with the development of the Internet. links producer goods and services markets. The company’s profit of $58. Nevertheless. By 2001. electronic commerce or e-business had not grown to levels in the late 1990’s. Concerns about privacy and security remained. founded in 1995.. Buyers were slower than expected to change habits and make the shift from going to a store to shopping on a computer.TRC MPU Ltd. As the Internet expanded. there remained uncertainties. earning money on commissions it receives for deals struck using its electronic market place. Vertical Net.

automated inventory management system and automated data collection system. Information technology industry might electronic might see electronic as an application aimed at commercial transactions. paying with a credit car (the customer enters account information via the computer) or with a previously established “cyber cash” account. electronic data interchange (EDI). such as databases. and on IMK KUNDARA Page 17 . Customer can order items from a vendor’s Web site. Business conducted over the Internet.Pattom business-to-business sales continued to grow and companies that developed their electronic sales divisions slowly over this period and carefully integrated their e-business and conventional business appeared to be more successful. it can involve electronic funds transfer. online marketing. in this context. The transaction information is transmitted (usually by modem) to a financial institution for payment clearance and to the vendor for order fulfillment. most often via the World Wide Web E-business can apply to purchase made through the Web or to business-to business activities such as inventory transfer. Electronic commerce typically uses electronic communications technology of the World Wide Web. online transaction processing. Personal and account information is kept confidential through the use of “secured transactions” that use encryption technology..TRC MPU Ltd. and e-mail. e-marketing. supply chain management.

an e-business/e-commerce company will survive not only based on its product. Business failure is as much a reality in e-commerce as in any other form of business. A company’s IT strategy should be a part of the business re-design process.7 SUCCESS FACTORS OF E-BUSINESS Technical and organizational aspects. In many cases. E-business is not exempt from good business planning and the fundamental laws of supply and demand.. network infrastructure and a secured.Pattom other non computer technologies.TRC MPU Ltd. 2. well organized business structure. IMK KUNDARA Page 18 .  A good management team armed with information technology strategy. such as transportation for physical goods via e-commerce. but having a competent management team. good postsales services. well-designed website. Such factors include:  Sufficient work done in market research and analysis.

Parallel servers. (Electronic stores can appear either specialist or generalist if properly programmed). failsafe technology. and the same view of the customer.  Providing a 360 degree view of the customer relationship. hardware redundancy.. car numbers were transferred securely between the customer and merchant through independent payment gateways. Credit cards are the most popular means of sending payments on the internet. suppliers and partners have a complete view. Most merchants today process credit card transactions on site through arrangements made with commercial banks or credit cards companies.  Engineering an electronic value chain in which one focuses on a “limited” number of core competencies – the opposite of a one-stop shop.  Constructing a commercially sound business model. accounting for 90% of online purchases. Such independent payment gateways are still used by most small and home business.TRC MPU Ltd. defined as ensuring that all employees. customers may not appreciate the big brother experience. IMK KUNDARA Page 19 . In the past. and firewalls can enhance this requirement.Pattom  Providing an easy and secured way for customers to effect transactions. However. information encryption.  Providing reliability and security.

possibly through re-engineering and information technologies. which not only includes complete product information. problems can arise. the e-business vendor must also perform such mundane tasks as being truthful about its products and its availability. Sources of such problem include: IMK KUNDARA Page 20 .TRC MPU Ltd. shipping reliably. and handling complaints promptly and effectively.  Providing complete understanding of the products or services offered. 2.. but also sound advisors and selectors.Pattom  Setting up an organization of sufficient alertness and agility to respond quickly to any changes in the economic. Naturally.  Streamlining business processes.8 PROBLEMS Even if a provider of electronic goods and services rigorously follows these “Key factors” to devise an exemplary e-business strategy. social and physical environment.

and flexible organizational structure.  Failure to consider the competitive situation. just as in non-electronic commerce. this may or may not aid coordination.  Over-estimation resource competence.. If existing reporting and control relationship do not suffice. Can staff. software. but lack the capability to compete with Amazon.  Failure to coordinate. and motivation. What will competitors do? Will they introduce competitive brands or competitive web sites? Will price wars break out? What will the government do? Research in to competitors.Pattom  Failure to understand customers.TRC MPU Ltd. One may have the will to construct a viable book e-tailing business model. expectations. one can move towards a flat. 2. and processes handle the proposed strategy? Have e-tailors failed to develop employee and management skill? These issues may call for thorough resource planning and employee training.9 STATUS OF E-BUSINESS IMK KUNDARA Page 21 .com  Inability to predict environmental reaction. hardware. industries and markets may mitigate some consequences here. why they buy. accountable. Even a product with a sound value proposition can fail if producers and retailers do not understand customer habits.

It would also help in streamlining the business processes by cutting down the administrative procedures and the errors that would creep in as a result of these repeated procedures. Now even the smallest organization would be able to access a large number of consumers were the marginal cost of servicing an additional consumer is only negligible. The trend towards the introduction and utilization of E-business would continue at an accelerated pace as the technology provides increasing facilities that are also in expensive. Once E-business becomes the norm for conducting the business. 2.Pattom E-business will be able to change the way business functions and the strategies that the business would be able to adopt in order to face competition. Consequently there will be a substantial reduction in overhead. IBM was one of the first companies to use the term e-business to refer to service IMK KUNDARA Page 22 . A firm engaging in e-business can have a retail wide or a world wide presence.TRC MPU Ltd. Earlier only large business firms could afford the investment expense that was necessary to reach out to a large number of consumers. it will cease to become an option and will become a necessity to counteract the competition.10 Advantages of E-business 1.. World wide presence This is the biggest advantages of conducting business online. Improve and speedier interaction between the buyers and the suppliers reduced inventory costs and increased the sales.

.Pattom customer. Moreover payments can be made online. and collaborating with business partners from all over the world. Dell Inc had a flourishing business selling PCs throughout the customers. Only via telephone and the internet till the year 2007.TRC MPU Ltd. Many a terms on visiting a website the customer is granted by a popup that window. Better customer service E-business has resulted in improved customer service. Reality available customer service may help is encouraging the customer to know more about the product or service. products can be shipped to the customer without the customer having to leave the house IMK KUNDARA Page 23 . 2.

It removes location and availability restrictions. they will find it impossible to maintain the advantages and earn profits. cab be a cost strategy or a differentiation strategy. IMK KUNDARA Page 24 . Advertising techniques like pay per click advertising ensures that the advertiser only pays for the advertisement that are actually viewed. where customers are directed to a business portal because of the efforts of the affiliate who intern receive a compensation for their efforts meeting with success has emerged on account of e-business. Using the web to market products guarantees world wide reach at a normal price. With the use of e-business we can promote our product globally..Pattom 3. Without an effective strategy. 4. It reduces time and money spent. The strategy that the firms can peruse. It gives a completive advantages. Affiliate marketing. Cost effective marketing and Promotion. Affiliate marketing has helped both the business and the affiliates firms engaging in ebusiness have managed to use cost effective online advertising strategies to their advantages. 5. Developing a competitive strategy Firms need to have a competitive strategy in order to ensures competitive advantages.TRC MPU Ltd.

3. raves money of renting offices or shop place. affecting your 2. Costly E-business solution foe optimization. 2..11 Disadvantages of e-business 1. electronic data management (EDM) and Enterprise Resources Planning (ERP) necessary for ensuring optional internal business process may be looked upon by some firms as one of the disadvantages of e-business. Upgrading computer systems trading personnel.Pattom Other advantages of e-business are work from. Substantial recourses are required for redefining product lines in order to sell online. If trading on-lone want have to employee or many staff and this will also save the business money.  You may not receive what you believe you have purchased  Things such as virus CP could mean losing the rite or customers computers wile on your website.TRC MPU Ltd. Able to buy from it 24 hrs a day. Larger market of potential customer on time delivery people or people with disabilities who are not able go to the shops can still be customers of ours. and updating websites requires substantial resources. Security There are still some people who don’t think it is same to buy on-line therefore as their isn’t high street shop will loss their customer. Move rover. Sectorial Limitations IMK KUNDARA Page 25 .

At present there are three regional co-operative milk producers union operating.Pattom The main disadvantages of e-business is the lack of growth in some sectors on account of product or sector limitations. Its main motive was to implement the operation flood programme started by the National Dairy Development Board in Kerala.. They are IMK KUNDARA Page 26 . In Kerala with head office at Thiruvananthapuram it was started under the Indo-Swiss project. 3. Dairy Co-Operatives accounts for the major share of processed liquid marketed in the country.1 INTRODUCTION Kerala co-operative Milk Marketing Federation popularly known as ‘Milma’ was established in April 1980. regional milk producers union at the middle level and an apex body at the state level. The project is now managed by the Kerala Livestock Board.TRC MPU Ltd. One of them is the development of swiss brown a cross bread suited form the state condition. The KCMMF is a three tier structure with the primary milk co-operative society at the village level. The project was launched in 1963 on the basis of a bilateral agreement executed between the Swiss confederation and the Government of India. The project was made great strides in the improvement of livestock farming in the state. which is KCMMF Ltd.

ERP system consolidates all business operations in to a uniform and enterprise wide system environment.2 E-Billing The software used by the industry is Enterprise resource planning (ERP).. (TRCMPU)  Ernakulam Region Co-Operative Milk Producers Union Ltd.Pattom  Trivandrum Region Co-operative Milk Producers Union Ltd. Built on a centralized database and normally utilizing a common computing platform. ERP is an integrated computer based system used to manage internal and external resource including tangible assets.TRC MPU Ltd. The distributed design allows business IMK KUNDARA Page 27 . It is a software architecture whose purpose is to facilitate the flow of information between all business functions inside the boundaries of the organization and manage the connections to outside stakeholders. financial resources. is a system that is used to manage and co-ordinate all the resources. An ERP System can either reside on a centralized server or distributed across modular hardware and software units that provide “services” and communicate on a local area net work. information and functions of a business.(MRCMPU) 3.(ERCMPU)  Malabar Region Co-Operative Milk Producers Union Ltd. materials and human resources. ERP System selection methodology is a particular procedure or set of practices used in the un-biased selection of an enterprise recourse planning system for a company.

distribution. ERP software can aid in the control of many business activities. production. invoicing and accounting for a company. including sales marketing delivery. billing. It has come to represent a larger. ERP system now attempt to cover all core functions of an enterprise regardless of the organizations business charter.Pattom to assemble modules from different venders without the need for the placement of multiple copies of complex and expensive computer system in areas which will not use their full capacity The initialize ERP was just employed by research and analysis later manufacturing resource planning and CIM (Computer Integrated Manufacturing) and while not supplanting their terms. quality management inventory management and human resource management. ERP system are cross functional and enterprise wide. ERP systems typically handle the manufacturing logistics. These system can now be found in non manufacturing business non profit organization and Government..TRC MPU Ltd. whole. All functional department that are involved in operations or production are integrated in one systems. inventory. IMK KUNDARA Page 28 . It came in to use as makers of MRP software started to develop software applications beyond the manufacturing arena. To be considered an ERP system a software package should have the following traits.

. Advanced Application  Customer Relationship Management (CRM) Supply Chain Management  IMK KUNDARA Page 29 . 3.   All modules should have the same look.3. Transactional backbone    Financials Human resource Product Life Cycle  Management  Distribution 3.Pattom  Should be integrated and operate in real time and with no periodic batch updates.1. Users should be able to access any information in the system without needing integration work on the part of IS department.3. 2.TRC MPU Ltd.  All applications should access one database to prevent redundant data and multiple date definition.3 Components of ERP in the Industry 3.

TRC MPU Ltd..Pattom  Purchasing  Manufacturing  Distribution  Warehouse Management System IMK KUNDARA Page 30 .

Pattom 3. Manufacturing  Engineering  Scheduling  Quality Control  Manufacturing Project  Cost Management  Work flow Management etc.  Work Orders  Bill of Material 2. Supply Chain Management  Order to Cash  Inventory  Order Entry  Purchasing Product Configuration IMK KUNDARA Page 31 ..3.TRC MPU Ltd.3 Commercial Applications of ERP These are:1.

TRC MPU Ltd. Financials  General Ledger  Cash Management  Accounts Payable  Accounts receivable  Fixed Assets 4.Pattom  Commission Calculation  Claim Processing  Supplier Scheduling 3. Customer Relationship Management (CRM)  Rates and marketing IMK KUNDARA Page 32 . .Human Resource  Payroll  Training  Time and attendance  Restoring benefits 5..

TRC MPU Ltd. IMK KUNDARA Page 33 . marketing and sales. empowering and building common vision. 3..Pattom  Commission  Customer contact In the absence of an ERP system. a large manufacture may find itself with many software applications in the environment communicate or interface effectively with one another. ERP system connected the necessary software in order for accurate forecasting to be done. Tasks that need to interface with one another may involve. This allows inventory levels to be kept at maximum efficiency and the company to be more profitable. Permit Control of Business process that cross functional boundary.4 Benefits of ERP  Design Engineering  Eliminate the problem of synchronizing changes between multiple system consolidation of finance. human  resource and manufacturing applications.  Facilitator business learning.

.TRC MPU Ltd.Pattom IMK KUNDARA Page 34 .

ERCMPU with 4 northern districts under of 11 area and TRCMPU. With such diverse experience in the past and talent pool and it has. in to two viz. formed for implementing of 11 project in 1980. TRCMPU has completed 25 years of its operation successfully. TRCMPU was formed by dividing the area of operation of Kerala Milk Marketing Federation. Trivandrum. it can face any adverse environmental problems successfully. viz. TRCMPU also aims of empowerment of women produces members by various training programme under empowerment of women in Co-operatives (EMIC) for their active involvement in Co-operative institution building.. Organizing income generation IMK KUNDARA Page 35 . It has successfully faced odds like excessive procurement in the initial stages and consequent loss of stagnation of sales in early 1990’s and of late shortage of milk and related problems and consequent loss. Kollam.1 COMPANY PROFILE Thiruvananthapuram Regional Co-operative Milk Process Union Ltd(PRCMPU) was registered in 1985 as a Regional milk union with a southern district of Kerala. Alappuzha and Pathanamthitta as its area of operation.Pattom 4.TRC MPU Ltd. It also aims at increasing women participation in Dairy Co-operatives by organizing education programme for women in villages.

MISSION IMK KUNDARA Page 36 . VISION “To achieve the status of the best union in the country in turnover and profitability by achieving 10-15% growth per annum by accelerating the growth in milk production and sale of milk products and by diversification into related areas in food sector”. which is the apex co-operative of three regional union viz. savings programmes like thrift for woman members. It has been operating profitably. Milma’s role essentialy is to procure the marketable surplus of milk poduced annually and market it to fetch maximum return for its milk producer members.TRC MPU Ltd. identify women resources. This is the role of milma in Dairy sector.Pattom activities. Milma is the trade mark of the Kerala Co-operative Milk Marketing Federation Ltd. Ernakulam and Malabar.. Trivandrum. TRCMPU is having an elected director board since inception except for one year. The TRCMPU has established itself as a financially sound organization.

3. To directly link the producers with consumers.TRC MPU Ltd. IMK KUNDARA Page 37 . 5. To channelise marketable surplus milk from the rural areas to urban deficit area.1. procurement. To provide constant market and stable trice to the dairy form and their product. To build up a high degree of consumer confidence by providing increase the value for his money through International standards of product quality.1 OBJECTIVES 1. through the attainment of its marketing objectives and to become Nucleus of an endeavor for an accelerated development of the rural economy of the region. 2.” 4. To build up a viable dairy industry in the state. primary societies as well as its customers by providing good value for their money..Pattom “To become the leading organization in the food and nutrition Sector in the region. processing and marketing of milk and milk products for economic development of the farming community. Further it would aspire to function as professional. To carry out activities for promoting production. profitable and socially responsible organization ensuring better returns to farmers. To maximize and provide quality milk and product to the consumer. 4. performance and superior customer service. 6.

Marketing.Pattom All business data are transferred through the software ERP (Enterprise Resource Planning). Project and Maintenance  Project Monitoring  Time and expense Calculation  Billing  Efficiency improvement Studies  Management Information 4. Finance Department. Project and Maintenance.     4..2 . This software is used in all areas or all sections of this organization.TRC MPU Ltd. Such areas are: Human Recourse Development. Procurement and input.3 Marketing The key functions are:  Sales and Marketing Customer Relation Management IMK KUNDARA Page 38 .

4.1 Working of ERP in Marketing Section Fig: No.TRC MPU Ltd.1 ERP in Marketing Section IMK KUNDARA Page 39 .Pattom   Customer Contact Distribution 4.3..

and these cheque can be printed out through this software. Where all societies are interconnected with using computer network. peda etc for marketing the organization provides corporate advertisement. The major products are milk chocolate. The agent can use the website of TRCMPU that is milatrcmpu.Pattom The first step is to collect or receive the indent quantity of products from the agent that they need then the required production is done.The milk collection or procurement is starts from societies. The payment of money is in the form of cheque. Data from Bulk Milk cooling centers (BMCCs) transferred electronically to Dairies and Head offices. The payment of bill by agents either by cash counter or through the IMK KUNDARA Page 40 . The functions include. weekly and monthly reports are transferred through this software.. 4.TRC MPU Ltd. All societies are using visual basic with MS access and Fox pro applications used for invoicing trick sheet. All milk procurement of data are computed using ERP and milk billing is done. After the production the products are marketed to agents through various distribution media. daily. The product distribution channel is start from manufactures to whole sales then to end customers. curd.4 Procurement and input This department is mainly concerned with procurement of milk and input for milk production enhancement .

IMK KUNDARA Page 41 .Pattom  Store item maintenance.  Stores accounting.  Inspection of goods.  Intending purchase order..TRC MPU Ltd.  Material receipt.

All functional department that are involved in operation or production are integrated in one system. Data from Bulk Milk Cooling Centres (BMCCs) transferred electronically to Dairies and Head office. The key functional areas using ERP are: Milk billing. includes milk billing. The milk billing is starts from the milk procurement from the societies. logistics and information technology.TRC MPU Ltd. warehousing. This typically. The payment of money is in the form of cheque and these cheque can be printed out through this software.5 Finance Department.Pattom 4.  Financial management 4.6 Role of ERP in Milk Billing ERP system are cross functional and enterprise wide. All milk procurement of data are computed using ERP and milk billing is done. These societies are using visual basic IMK KUNDARA Page 42 .. In addition to areas such as manufacturing.  Cash Management.  Working capital management. Where all societies are interconnected with using computer network.  Accounts.

.TRC MPU Ltd. The site used for milk billing is milmatrcmpu. IMK KUNDARA Page 43 .Pattom with MS access and Fox pro applications used for making this

productivity and efficiency.7 E-BUSSINESS MODEL IN THE ORGANIZATION the E-bussines model in the organization using ERP is B2C.8 Software Advantages  Integration among different functional areas to ensures proper Communication.  Order tracking from acceptance through fulfillment.2 B2C in organisation 4.TRC MPU Ltd.. business to consumer describes activities of business serving end consumers with products or services. Managing inter dependencies of complex process like milk billing.Pattom 4. 4. The transaction that leads to milk being available for purchase WEBSITE MILMA AGENT Fig: No.  IMK KUNDARA Page 44 .

Unless otherwise up dated and modified.   Shorten production lead time and delivery time. to management any where. any time to make proper  Reduce the risk of loss of sensitive data by consolidating multiple permission and security models in to a single structure.Pattom  Tracking the three way match between purchase orders(what was ordered) inventory receipts (what arrived) and costing (what the vender invoiced). real time information is available decisions.. Resource sharing and data sharing resolve problem due to duplications of data entry of different locations  Electronic data transfer and hence E-Business is facilitated in ERP system Limitations: Operating Problem  It needs large back up storage devices for storing data for long period.  Provide top-down view of the enterprise. Otherwise the system will suffer especially when communicate with outside agents.  Software used is very expensive  It is not flexible IMK KUNDARA Page 45 .TRC MPU Ltd.

Pattom FINDINGS  Customers are completely satisfied with their services. IMK KUNDARA Page 46 .  Timely updating of the system is not properly followed by the Company..TRC MPU Ltd.  Well Structured information system.  Transmission of data are done in a short span of time.  Available information sharing system is not user friendly  The employee of the organization are not aware about the advantages of ERP.

.  An awareness campaign should be conducted within the organization itself.The current system has to be standardized to the world class level.Pattom SUGGESTIONS  In the coming years there will be a great demand for online and offline saleof milk and other products.TRC MPU Ltd. IMK KUNDARA Page 47 .  Services should be made available at rural areas also  More investment should be given for updating existing system .

simplification and standardizations of firm’s procedures. IMK KUNDARA Page 48 . and also study about the software used in that organization-business offers many advantages over traditional business.. They help business to overcome the physical constraints like space.Pattom CONCLUSION The study entitled “E-business project in the organization at Thiruvanthapuram Regional Co-operative Milk Producers Union was really useful in understanding E-business theory models classifications and Ebusiness applications. They can offer widest way of product to customers business offers fast and accurate transaction of their customers. The competitive advantages of the company is depending upon the speed of the company that it can require the new technology and implement it into its day to day operations.TRC MPU Ltd. faster and cost competitive business process. E-business helps the company to achieve better.

Pattom BIBLIOGRAPHY BOOKS 1.T.J. Delhi. (2000). Dr. “E-commerce An Indian Perspective” Second edition. (2005) www.Joseph. Prentice-Hall of India (p) www. Varinder Bhatia.wikipedia. Delhi. (p) Ltd.TRC MPU Ltd.milmatrcmpu. Website: www.. 2. E-commerce (Including e-business) Khanna Book Publishing IMK KUNDARA Page 49 . P.

Pattom ABBREVIATIONS BMCC CIM CRM EDM ERP ICT KCMMF MRP NDDB TRCMPU : : : : : : : : : : Bulk Milk Cooling Centers Computer Integrated Management Customer Relation Management Electronic Data Management Enterprises Resource Planning Information and Communication Technology Kerala Co-operative Milk Marketing Federation Material Requirement Planning National Dairy Development Board Thiruvananthapuram Regional Co-operative Milk Producers Union. IMK KUNDARA Page 50 .TRC MPU Ltd..

Pattom IMK KUNDARA Page 51 ..TRC MPU Ltd.

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