Today major corporations are rethinking their business in terms of the internet and its new culture and capabilities. A very important characteristics of modern business organization is the wide spread use of information technology device for business process. E-business or E-commerce is an interaction with business partners, where the interaction is enabled by information technology that makes it possible to carry out business transactions electronically. Ebusiness methods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work more closely with suppliers and partners, and to better satisfy the needs and expectations of their customers. E-business is the fundamental device of business. It is pervasively used in all facts of business. The new innovation, break through and giant taps in internet working technology had opened new opportunity for business people to transcend the barriers of time and distance with internet spread. Day by day more and more companies start up e-business. This study attempt to analyses and investigate various software used in e-business application. My study conducted in Thiruvanthapuram Regional Co-Operative Milk Producers Union (TRCMPU) Ltd. An E-business project helps to study about the software and major use of software used in organization


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1.2 Objectives  To study about the present scenario of e-business in the organization  To study about the software used in an organization  To study about the e-billing is an organization. 1.3 Methodology The data are collected through both quantitative and qualitative form of analysis the data sources include: 1.3. 1 Primary Data They are collected through: Interviews  Observations etc. 1.3.2 Secondary Data They are collected through  Company Management  Company website  Journals etc 1.4 Scope of the Study


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The study is mainly focused on software used in an organization. The study provides an idea about the practical side of an organization and the ebusiness. E-business provides an opportunity suppliers to get information and feed back from users of their products and services that are better suited to the

needs of the customers. An E-business project will help people to study how an information system has been successfully implemented. Hence the advantages of E-business in an organization can be studied. 1.5 Limitations

The time allotted to complete the e-project is not

sufficient.   Difficulty to get data from the top managers. The information obtained is not complete and

accurate. 1.6 CHAPTERISATION This project is divided in to six chapters:Chapter1: Chapter2: Introduction E-business Theoretical perspective

Chapter3: E-business in the industry Chapter4: Chapter5: E-business in the organization Findings and suggestions


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Electronic Business commonly referred to as e-business or e-business may be defined as the civilization of information and all the activities of business commerce constitutes the exchange of products and services between business, groups and individuals and can be run as one of the essential activities of any business. Electronic commerce focuses on the use of ICT to enable the external activities and relationship of the business with individuals, groups and other businesses. Electronic business methods enable companies to link their internal and external data processing system more efficiently and flexibly to work more closely with suppliers and partners of their customers. In practice, e-business is more than just e-commerce. While e-business regards to strategies focus with an emphases on the function that occur using


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electronic capabilities, e-commerce is a subset of an over all e-business strategy. E-business involves business processes spanning the entire value chain. Electronic purchasing and supply chain management, processing orders electronically, handling customer service, and co-operating with business partners. Special technical standard for e-business facilitate the exchange of data between companies E-business software solution allow the integration of infra and inter firm business processes.

E-business can be conducted using the web, the internet, intranets, extranets or some combinations of these. Basically electronic commerce (EC) is the process of buying transferring or exchanging products, services and / or information via computer networks including the internet Electronic commerce can be benefited from many perspective including business process, service learning collaborative, community. Electronic commerce is often confused with e-business. “E-business may be defined as The transformation of an

organization’s processes to deliver additional customers value through the application of technology. Philosophies and computing of the new economy” Three primary processes are enhanced in E-business. a) Production Process


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among others. payment and customer purchase orders and payment and customer support.TRC MPU Ltd. selling over the internet. IMK KUNDARA Page 6 .Pattom Which include procurements ordering and replenishment of stock. processing of payments.. b) Customer Forced Processes Which include promotional and marketing efforts. and electronic links with suppliers and productions control processes among others.

2.1 Business to Business [B 2 B] B 2 B is simply defined as e-commerce between companies.2. About 80% of e-commerce is this type and most experts predict that B 2 B ecommerce will continue to grow faster than the B 2 C segment. sharing video conferencing and recruiting. Electronic applications enhance information flow between production and sales forces to improve sales force productivity. This is the type of e-commerce that deals with relationship between among business. The B 2 B market has two primary components.TRC MPU Ltd. No.. 2. Work group communications and electronic publishing of internet business information are like wise made more efficient.Pattom c) Internal Management Processes Which include employee services training internal information.2 Classification of E-business 2. Business Organization Business Organization Fig.1 B2 B IMK KUNDARA Page 7 .

involves customers gathering information. No. It refers to the use of the internet for public procurement.. 2. It is the second largest and the earliest form of e-commerce.Pattom 2) Business to Consumer [B 2 C] Commerce between companies and consumer.3 Business to Government [B 2 G] It is generally defined as commerce between companies and the public sector.2. First the public sector assumes a pilot role in establishing e- IMK KUNDARA Page 8 . purchasing physical goods or information goods and for information goods receiving products over an electronic network.TRC MPU Ltd. Its origins can be traced to online retailing. Website Business Organization Customers Fig. licensing procedure and other government related operations. This kind of e-commerce has two features.2 B2 C 2.

2. it is assumed that the public sector has the greatest need for making its procurement system more effective.4 Consumer to Consumer [C 2 C] Consumer to consumer e-commerce or C 2 C is simply commerce between private individual or consumer.2..4 C2 C IMK KUNDARA Page 9 . No. This type of e-commerce is characterized by the growth of electronic market places and online auctions particularly in vertical industries where firm can bid for what they want from among multiple supplier. No.3 B2 G 2. Website Want to sell Customer Receipt Product Want to buy Customer Receive Money Fig.Pattom commerce and second. 2.TRC MPU Ltd. Business Organization Web Government Fig.

2.3 Application of E-Business Application of e business is classifieds into three categories..5 Consumer to Business [C 2 B] Consumer to business transaction involved reverse action. In C 2 B transaction customers are given more influence over what and how products are delivered there by bordering consumer choice.Pattom 2. which empower the consumer to drive transaction.TRC MPU Ltd. Internal business system     Customer relationship managements Enterprise resource planning Document management system Human resource management Enterprise Communication and collaboration       Volp Content management system e-mail voice mail web-conferencing Digital work flows IMK KUNDARA Page 10 . 2.

and the sources of revenues and benefits for suppliers and customers.TRC MPU Ltd. the most adopted e-business models is a list as follows:  E-shops  E-procurement  E-mails  E-auctions  E-Virtual communities  Value-chain Integrators  Value-chain Service Providers Internet Shop Supply chain Management Online marketing Offline Marketing IMK KUNDARA Page 11 . Currently.B 2 B or B 2 C     2. Business model is defended as the organization of product service and information flows. they have to design which e-business models suit their business goals.. The concept of E-business Model is the same but used in the on-line presence.4 E-Business models Organizations go online.Pattom Electronic Commerce .

when. it launched a thematic campaign built around the term. either business to consumer (B2C) or business to business (B2B) transactions. These difficulties paved way to the introduction for faster transaction processing units. in October 1997.TRC MPU Ltd. user authentication. The term “E-Business” was coined by Lou Gerstner.Pattom  Information Brokerage 2. management of the presentation space. Later sophisticated distribution processing systems were developed that was repeatable. The system designs make several assumptions about the run-time environment-synchronous connection between end points of conversation or pseudo conversations. The concept of E-commerce and e-business came in the middle of 90’s..5 Evolution of E-business Traditional transaction processing systems were simple interactive or message processing programs which took too much time and manpower for its working. CEO of IBM. IMK KUNDARA Page 12 . and responsive. Many assumptions were hold in the e-business environment which was not in the earlier transaction processing systems. As a result. robust. One of the first to use the term was IBM. the balance between update and read-only messages. the transaction flows are run-time environments for browser-based transactions. and for the databases.

Several (faceless) systems that are in production today are described at the flow levels and their performance and scalability are analyzed. Customers will see advertisements in newspapers. Now a day. They do not even need to show up at the market to present and sell their product. Customers need not travel far. E-commerce software describes the tools to design and manage all facts of an online business. all before e-business was evolved. The e- IMK KUNDARA Page 13 . window shop. wait in long lines and carry some cash or credit cards to buy things. It enables network – based alliances and partnerships to swiftly share business information. contact partners from different locations to discuss details. spend on promotions (Brochures..Pattom The primary focus of e-business was on the so-called Web transaction. and after sometimes earn a profit. sell products. wait in long lines. providing the customer with a simple and rewarding shopping experience.TRC MPU Ltd. or even bring hard currency this entire process. go to the market. or has them on radio. etc) have a stall at the market. where a browser replaces the transaction terminal and the message processing system is replaced by the HTTP daemon. because this is the predominant configuration. Business will look for suppliers. It also provides a convenient means by which to purchase goods and services offered by a company. TV ads. E-commerce includes all business activities and processes occurring over the Internet. or TV. business need not spend more to promote a product nor travel far to communicate with business partners. Commerce involves complex activities. That was however.

Pattom commerce community is an electronic market place (e-market). where all stages of the production and consumption cycle take place electronically.TRC MPU Ltd.. IMK KUNDARA Page 14 .

However. and it was not until 1994 that Netscape introduced a browser program whose graphical presentation significantly eased the use of computer communication for all kinds of computer activity.Pattom 2. Amazon went public in 1997. Jeff Bezos in 1995 found Amazon com to sell books and eventually a full range of consumer items over the internet.TRC MPU Ltd. This form of electronic commerce began in 1968. It earnings derive from membership and transaction charges hat IMK KUNDARA Page 15 . including e-commerce..6 Development of E-Business In the twenty-first century. notably Barnes and Noble. e-business referred more specifically to transactions between business (B2B e-commerce) and between businesses and consumers (B2C e-commerce) through the use of computer communication. e-pay. particularly the Internet. it was not until 1984 that a standardized format provided a dependable means to conduct electronic business. One of the most successful e-commerce. Other booksellers quickly. To take advantage of the widespread adoption of the personal computer and the graphical browser. departed from traditional retail outlets by serving as an electronic auction site or meeting place for buyers and sellers. whose web subsidiary – begun in 1997 – also experienced repaid revenue growth and steep losses. when what was called Electronic Data Interchange permitted companies to carry out electronic transactions. thereby avoiding expensive warehousing and shipping costs.

. was found in 1988 as a business software producer to help companies manage inventories electronically. earning money on commissions it receives for deals struck using its electronic market place. the role of IT grew to include the procurement and management of all the elements required to produce finished goods. founded in 1995. The business – to – business form of e-business fared better in 2000 and 2001. B2B e-business evolved with the development of the Internet. although some progress was made in setting privacy protection because selling information about customer was a valuable part of the e-commerce business. IT Technologies. Vertical Net. The company’s profit of $58. By 2001. links producer goods and services markets. Concerns about privacy and security remained. Nevertheless. electronic commerce or e-business had not grown to levels in the late 1990’s. One of the leading B2B firms. although a faltering economy lowered expectations. IMK KUNDARA Page 16 . Another form of B2B e-commerce involves managing a market for firms in specific industries. there remained uncertainties. As the Internet expanded.6 million in 2000 made it one of the few to show a positive balance sheet. In addition to a decline growth.TRC MPU Ltd.Pattom its participants pay to join the auction. Buyers were slower than expected to change habits and make the shift from going to a store to shopping on a computer. particularly in relation to the consumer sector.

and on IMK KUNDARA Page 17 . most often via the World Wide Web E-business can apply to purchase made through the Web or to business-to business activities such as inventory transfer. The transaction information is transmitted (usually by modem) to a financial institution for payment clearance and to the vendor for order fulfillment.Pattom business-to-business sales continued to grow and companies that developed their electronic sales divisions slowly over this period and carefully integrated their e-business and conventional business appeared to be more successful. e-marketing. it can involve electronic funds transfer. Information technology industry might electronic might see electronic as an application aimed at commercial transactions. Personal and account information is kept confidential through the use of “secured transactions” that use encryption technology. in this context. electronic data interchange (EDI)..TRC MPU Ltd. Customer can order items from a vendor’s Web site. such as databases. online transaction processing. automated inventory management system and automated data collection system. paying with a credit car (the customer enters account information via the computer) or with a previously established “cyber cash” account. supply chain management. and e-mail. Business conducted over the Internet. online marketing. Electronic commerce typically uses electronic communications technology of the World Wide Web.

TRC MPU Ltd. well-designed website.  A good management team armed with information technology strategy. E-business is not exempt from good business planning and the fundamental laws of supply and demand. Such factors include:  Sufficient work done in market research and analysis..Pattom other non computer technologies.7 SUCCESS FACTORS OF E-BUSINESS Technical and organizational aspects. well organized business structure. Business failure is as much a reality in e-commerce as in any other form of business. network infrastructure and a secured. such as transportation for physical goods via e-commerce. In many cases. A company’s IT strategy should be a part of the business re-design process. 2. an e-business/e-commerce company will survive not only based on its product. IMK KUNDARA Page 18 . but having a competent management team. good postsales services.

Pattom  Providing an easy and secured way for customers to effect transactions.. defined as ensuring that all employees. Credit cards are the most popular means of sending payments on the internet. In the past. and firewalls can enhance this requirement. hardware redundancy.  Engineering an electronic value chain in which one focuses on a “limited” number of core competencies – the opposite of a one-stop shop. (Electronic stores can appear either specialist or generalist if properly programmed).  Providing a 360 degree view of the customer relationship. accounting for 90% of online purchases. However.  Constructing a commercially sound business model.TRC MPU Ltd. customers may not appreciate the big brother experience. IMK KUNDARA Page 19 . and the same view of the customer. Parallel servers. Such independent payment gateways are still used by most small and home business. car numbers were transferred securely between the customer and merchant through independent payment gateways. information encryption. failsafe technology. suppliers and partners have a complete view. Most merchants today process credit card transactions on site through arrangements made with commercial banks or credit cards companies.  Providing reliability and security.

but also sound advisors and selectors. shipping reliably. which not only includes complete product information. social and physical environment.. possibly through re-engineering and information technologies. 2. the e-business vendor must also perform such mundane tasks as being truthful about its products and its availability.  Providing complete understanding of the products or services offered. problems can arise.Pattom  Setting up an organization of sufficient alertness and agility to respond quickly to any changes in the economic.  Streamlining business processes. and handling complaints promptly and effectively.8 PROBLEMS Even if a provider of electronic goods and services rigorously follows these “Key factors” to devise an exemplary e-business strategy. Sources of such problem include: IMK KUNDARA Page 20 .TRC MPU Ltd. Naturally.

just as in non-electronic commerce. hardware. expectations. this may or may not aid coordination.  Failure to consider the competitive situation. and motivation. Can staff. What will competitors do? Will they introduce competitive brands or competitive web sites? Will price wars break out? What will the government do? Research in to competitors.Pattom  Failure to understand customers. If existing reporting and control relationship do not suffice.  Failure to coordinate. accountable. and flexible organizational structure.TRC MPU Ltd. industries and markets may mitigate some consequences  Inability to predict environmental reaction. and processes handle the proposed strategy? Have e-tailors failed to develop employee and management skill? These issues may call for thorough resource planning and employee training.  Over-estimation resource competence. 2. why they buy. Even a product with a sound value proposition can fail if producers and retailers do not understand customer habits.. One may have the will to construct a viable book e-tailing business model.9 STATUS OF E-BUSINESS IMK KUNDARA Page 21 . software. but lack the capability to compete with Amazon. one can move towards a flat.

Earlier only large business firms could afford the investment expense that was necessary to reach out to a large number of consumers. A firm engaging in e-business can have a retail wide or a world wide presence.TRC MPU Ltd. It would also help in streamlining the business processes by cutting down the administrative procedures and the errors that would creep in as a result of these repeated procedures. Once E-business becomes the norm for conducting the business.10 Advantages of E-business 1. Consequently there will be a substantial reduction in overhead. World wide presence This is the biggest advantages of conducting business online. Now even the smallest organization would be able to access a large number of consumers were the marginal cost of servicing an additional consumer is only negligible.. it will cease to become an option and will become a necessity to counteract the competition.Pattom E-business will be able to change the way business functions and the strategies that the business would be able to adopt in order to face competition. The trend towards the introduction and utilization of E-business would continue at an accelerated pace as the technology provides increasing facilities that are also in expensive. Improve and speedier interaction between the buyers and the suppliers reduced inventory costs and increased the sales. 2. IBM was one of the first companies to use the term e-business to refer to service IMK KUNDARA Page 22 .

and collaborating with business partners from all over the world. products can be shipped to the customer without the customer having to leave the house IMK KUNDARA Page 23 . Better customer service E-business has resulted in improved customer service. 2. Moreover payments can be made online.TRC MPU Ltd. Only via telephone and the internet till the year 2007. Dell Inc had a flourishing business selling PCs throughout the customers. Many a terms on visiting a website the customer is granted by a popup that window. Reality available customer service may help is encouraging the customer to know more about the product or service.Pattom customer..

Affiliate marketing has helped both the business and the affiliates firms engaging in ebusiness have managed to use cost effective online advertising strategies to their advantages. IMK KUNDARA Page 24 . 4.Pattom 3. Advertising techniques like pay per click advertising ensures that the advertiser only pays for the advertisement that are actually viewed. It removes location and availability restrictions. It gives a completive advantages. Without an effective strategy. Affiliate marketing. Using the web to market products guarantees world wide reach at a normal price. 5. cab be a cost strategy or a differentiation strategy..TRC MPU Ltd. Developing a competitive strategy Firms need to have a competitive strategy in order to ensures competitive advantages. where customers are directed to a business portal because of the efforts of the affiliate who intern receive a compensation for their efforts meeting with success has emerged on account of e-business. they will find it impossible to maintain the advantages and earn profits. Cost effective marketing and Promotion. The strategy that the firms can peruse. It reduces time and money spent. With the use of e-business we can promote our product globally.

Pattom Other advantages of e-business are work from. Larger market of potential customer on time delivery people or people with disabilities who are not able go to the shops can still be customers of ours.TRC MPU Ltd.  You may not receive what you believe you have purchased  Things such as virus CP could mean losing the rite or customers computers wile on your website. 2. If trading on-lone want have to employee or many staff and this will also save the business money. Sectorial Limitations IMK KUNDARA Page 25 . Substantial recourses are required for redefining product lines in order to sell online. electronic data management (EDM) and Enterprise Resources Planning (ERP) necessary for ensuring optional internal business process may be looked upon by some firms as one of the disadvantages of e-business. Upgrading computer systems trading personnel.11 Disadvantages of e-business 1. Able to buy from it 24 hrs a day. affecting your 2. raves money of renting offices or shop place. and updating websites requires substantial resources. Costly E-business solution foe optimization. Security There are still some people who don’t think it is same to buy on-line therefore as their isn’t high street shop will loss their customer. 3.. Move rover.

which is KCMMF Ltd.1 INTRODUCTION Kerala co-operative Milk Marketing Federation popularly known as ‘Milma’ was established in April 1980.TRC MPU Ltd. 3. They are IMK KUNDARA Page 26 . Its main motive was to implement the operation flood programme started by the National Dairy Development Board in Kerala. The project was launched in 1963 on the basis of a bilateral agreement executed between the Swiss confederation and the Government of India.. The project was made great strides in the improvement of livestock farming in the state. At present there are three regional co-operative milk producers union operating. regional milk producers union at the middle level and an apex body at the state level. Dairy Co-Operatives accounts for the major share of processed liquid marketed in the country.Pattom The main disadvantages of e-business is the lack of growth in some sectors on account of product or sector limitations. In Kerala with head office at Thiruvananthapuram it was started under the Indo-Swiss project. One of them is the development of swiss brown a cross bread suited form the state condition. The KCMMF is a three tier structure with the primary milk co-operative society at the village level. The project is now managed by the Kerala Livestock Board.

(TRCMPU)  Ernakulam Region Co-Operative Milk Producers Union Ltd. Built on a centralized database and normally utilizing a common computing platform.(ERCMPU)  Malabar Region Co-Operative Milk Producers Union Ltd. The distributed design allows business IMK KUNDARA Page 27 . An ERP System can either reside on a centralized server or distributed across modular hardware and software units that provide “services” and communicate on a local area net work. ERP is an integrated computer based system used to manage internal and external resource including tangible assets. ERP System selection methodology is a particular procedure or set of practices used in the un-biased selection of an enterprise recourse planning system for a company. information and functions of a business. financial resources. It is a software architecture whose purpose is to facilitate the flow of information between all business functions inside the boundaries of the organization and manage the connections to outside stakeholders.Pattom  Trivandrum Region Co-operative Milk Producers Union Ltd.TRC MPU Ltd. materials and human resources. ERP system consolidates all business operations in to a uniform and enterprise wide system environment..2 E-Billing The software used by the industry is Enterprise resource planning (ERP).(MRCMPU) 3. is a system that is used to manage and co-ordinate all the resources.

ERP software can aid in the control of many business activities. These system can now be found in non manufacturing business non profit organization and Government. billing. inventory. whole. It came in to use as makers of MRP software started to develop software applications beyond the manufacturing arena. including sales marketing delivery. quality management inventory management and human resource management. ERP system are cross functional and enterprise wide. To be considered an ERP system a software package should have the following traits.. distribution. production.Pattom to assemble modules from different venders without the need for the placement of multiple copies of complex and expensive computer system in areas which will not use their full capacity The initialize ERP was just employed by research and analysis later manufacturing resource planning and CIM (Computer Integrated Manufacturing) and while not supplanting their terms. ERP systems typically handle the manufacturing logistics. invoicing and accounting for a company. IMK KUNDARA Page 28 . It has come to represent a larger. ERP system now attempt to cover all core functions of an enterprise regardless of the organizations business charter. All functional department that are involved in operations or production are integrated in one systems.TRC MPU Ltd.

3.  All applications should access one database to prevent redundant data and multiple date definition.1.TRC MPU Ltd. Transactional backbone    Financials Human resource Product Life Cycle  Management  Distribution 3.3.   All modules should have the same look.. Advanced Application  Customer Relationship Management (CRM) Supply Chain Management  IMK KUNDARA Page 29 .3 Components of ERP in the Industry 3. Users should be able to access any information in the system without needing integration work on the part of IS department.3. 2.Pattom  Should be integrated and operate in real time and with no periodic batch updates.

TRC MPU Ltd..Pattom  Purchasing  Manufacturing  Distribution  Warehouse Management System IMK KUNDARA Page 30 .

Manufacturing  Engineering  Scheduling  Quality Control  Manufacturing Project  Cost Management  Work flow Management etc..  Work Orders  Bill of Material 2.3.TRC MPU Ltd. Supply Chain Management  Order to Cash  Inventory  Order Entry  Purchasing Product Configuration IMK KUNDARA Page 31 .3 Commercial Applications of ERP These are:1.Pattom 3.

TRC MPU Ltd. Customer Relationship Management (CRM)  Rates and marketing IMK KUNDARA Page 32 .Human Resource  Payroll  Training  Time and attendance  Restoring benefits 5.Pattom  Commission Calculation  Claim Processing  Supplier Scheduling 3. Financials  General Ledger  Cash Management  Accounts Payable  Accounts receivable  Fixed Assets 4. ..

a large manufacture may find itself with many software applications in the environment communicate or interface effectively with one another. human  resource and manufacturing applications. This allows inventory levels to be kept at maximum efficiency and the company to be more profitable..Pattom  Commission  Customer contact In the absence of an ERP system. Tasks that need to interface with one another may involve.4 Benefits of ERP  Design Engineering  Eliminate the problem of synchronizing changes between multiple system consolidation of finance.  Facilitator business learning. Permit Control of Business process that cross functional boundary. empowering and building common vision. ERP system connected the necessary software in order for accurate forecasting to be done. marketing and sales. IMK KUNDARA Page 33 . 3.TRC MPU Ltd.

TRC MPU Ltd..Pattom IMK KUNDARA Page 34 .

TRCMPU also aims of empowerment of women produces members by various training programme under empowerment of women in Co-operatives (EMIC) for their active involvement in Co-operative institution building. Trivandrum. TRCMPU was formed by dividing the area of operation of Kerala Milk Marketing Federation. ERCMPU with 4 northern districts under of 11 area and TRCMPU. Alappuzha and Pathanamthitta as its area of operation.Pattom 4. formed for implementing of 11 project in 1980. in to two viz. It also aims at increasing women participation in Dairy Co-operatives by organizing education programme for women in villages. TRCMPU has completed 25 years of its operation successfully.. With such diverse experience in the past and talent pool and it has.TRC MPU Ltd. viz.1 COMPANY PROFILE Thiruvananthapuram Regional Co-operative Milk Process Union Ltd(PRCMPU) was registered in 1985 as a Regional milk union with a southern district of Kerala. It has successfully faced odds like excessive procurement in the initial stages and consequent loss of stagnation of sales in early 1990’s and of late shortage of milk and related problems and consequent loss. Organizing income generation IMK KUNDARA Page 35 . Kollam. it can face any adverse environmental problems successfully.

This is the role of milma in Dairy sector.TRC MPU Ltd. Trivandrum. It has been operating profitably. VISION “To achieve the status of the best union in the country in turnover and profitability by achieving 10-15% growth per annum by accelerating the growth in milk production and sale of milk products and by diversification into related areas in food sector”.Pattom activities. savings programmes like thrift for woman members. Milma is the trade mark of the Kerala Co-operative Milk Marketing Federation Ltd. MISSION IMK KUNDARA Page 36 .. Milma’s role essentialy is to procure the marketable surplus of milk poduced annually and market it to fetch maximum return for its milk producer members. Ernakulam and Malabar. The TRCMPU has established itself as a financially sound organization. identify women resources. which is the apex co-operative of three regional union viz. TRCMPU is having an elected director board since inception except for one year.

procurement.” 4.TRC MPU Ltd. IMK KUNDARA Page 37 . 3. Further it would aspire to function as professional. To build up a viable dairy industry in the state. To maximize and provide quality milk and product to the consumer.Pattom “To become the leading organization in the food and nutrition Sector in the region. To build up a high degree of consumer confidence by providing increase the value for his money through International standards of product quality. through the attainment of its marketing objectives and to become Nucleus of an endeavor for an accelerated development of the rural economy of the region. profitable and socially responsible organization ensuring better returns to farmers.1 OBJECTIVES 1. To channelise marketable surplus milk from the rural areas to urban deficit area. 6. To provide constant market and stable trice to the dairy form and their product. 5. primary societies as well as its customers by providing good value for their money. To carry out activities for promoting production.. 4. 2.1. To directly link the producers with consumers. performance and superior customer service. processing and marketing of milk and milk products for economic development of the farming community.

Project and Maintenance. This software is used in all areas or all sections of this organization.     4. Marketing.3 Marketing The key functions are:  Sales and Marketing Customer Relation Management IMK KUNDARA Page 38 . Procurement and input..Pattom All business data are transferred through the software ERP (Enterprise Resource Planning). Such areas are: Human Recourse Development.2 . Finance Department.TRC MPU Ltd. Project and Maintenance  Project Monitoring  Time and expense Calculation  Billing  Efficiency improvement Studies  Management Information 4.

.1 Working of ERP in Marketing Section Fig: No. 4.3.1 ERP in Marketing Section IMK KUNDARA Page 39 .TRC MPU Ltd.Pattom   Customer Contact Distribution 4.

peda etc for marketing the organization provides corporate advertisement. The product distribution channel is start from manufactures to whole sales then to end customers. The major products are milk chocolate. The payment of money is in the form of cheque.Pattom The first step is to collect or receive the indent quantity of products from the agent that they need then the required production is done. All milk procurement of data are computed using ERP and milk billing is done. All societies are using visual basic with MS access and Fox pro applications used for invoicing trick sheet. 4. Where all societies are interconnected with using computer network. The payment of bill by agents either by cash counter or through the banks. After the production the products are marketed to agents through various distribution media. Data from Bulk Milk cooling centers (BMCCs) transferred electronically to Dairies and Head offices.The milk collection or procurement is starts from societies. daily.TRC MPU Ltd. curd.. The agent can use the website of TRCMPU that is milatrcmpu. weekly and monthly reports are transferred through this software. IMK KUNDARA Page 40 .4 Procurement and input This department is mainly concerned with procurement of milk and input for milk production enhancement . and these cheque can be printed out through this software. The functions

. IMK KUNDARA Page 41 .  Intending purchase order.  Material receipt.Pattom  Store item maintenance.  Inspection of goods.  Stores accounting.TRC MPU Ltd.

All functional department that are involved in operation or production are integrated in one system.6 Role of ERP in Milk Billing ERP system are cross functional and enterprise wide. The payment of money is in the form of cheque and these cheque can be printed out through this software. These societies are using visual basic IMK KUNDARA Page 42 .5 Finance Department.  Financial management 4. In addition to areas such as manufacturing.  Accounts. The key functional areas using ERP are: Milk billing. The milk billing is starts from the milk procurement from the societies. Data from Bulk Milk Cooling Centres (BMCCs) transferred electronically to Dairies and Head office. warehousing.TRC MPU Ltd. logistics and information technology.  Working capital management.Pattom 4. includes milk billing.  Cash Management. All milk procurement of data are computed using ERP and milk billing is done. Where all societies are interconnected with using computer network. This typically..

.TRC MPU Ltd. IMK KUNDARA Page 43 . The site used for milk billing is milmatrcmpu.Pattom with MS access and Fox pro applications used for making this

business to consumer describes activities of business serving end consumers with products or services.Pattom 4. Managing inter dependencies of complex process like milk billing.  Order tracking from acceptance through fulfillment.TRC MPU Ltd. 4.7 E-BUSSINESS MODEL IN THE ORGANIZATION the E-bussines model in the organization using ERP is B2C. productivity and efficiency. The transaction that leads to milk being available for purchase WEBSITE MILMA AGENT Fig: No.  IMK KUNDARA Page 44 .2 B2C in organisation 4.8 Software Advantages  Integration among different functional areas to ensures proper Communication..

Unless otherwise up dated and modified. any time to make proper  Reduce the risk of loss of sensitive data by consolidating multiple permission and security models in to a single structure.Pattom  Tracking the three way match between purchase orders(what was ordered) inventory receipts (what arrived) and costing (what the vender invoiced)..  Provide top-down view of the enterprise.TRC MPU Ltd. to management any where. real time information is available decisions.  Software used is very expensive  It is not flexible IMK KUNDARA Page 45 . Otherwise the system will suffer especially when communicate with outside agents. Resource sharing and data sharing resolve problem due to duplications of data entry of different locations  Electronic data transfer and hence E-Business is facilitated in ERP system Limitations: Operating Problem  It needs large back up storage devices for storing data for long period.   Shorten production lead time and delivery time.

Pattom FINDINGS  Customers are completely satisfied with their services.  Available information sharing system is not user friendly  The employee of the organization are not aware about the advantages of ERP..  Well Structured information system.  Timely updating of the system is not properly followed by the Company. IMK KUNDARA Page 46 .TRC MPU Ltd.  Transmission of data are done in a short span of time.

 An awareness campaign should be conducted within the organization itself. IMK KUNDARA Page 47 ..The current system has to be standardized to the world class level.TRC MPU Ltd.Pattom SUGGESTIONS  In the coming years there will be a great demand for online and offline saleof milk and other products.  Services should be made available at rural areas also  More investment should be given for updating existing system .

and also study about the software used in that organization-business offers many advantages over traditional business. IMK KUNDARA Page 48 . E-business helps the company to achieve better..TRC MPU Ltd. They help business to overcome the physical constraints like space. They can offer widest way of product to customers business offers fast and accurate transaction of their customers.Pattom CONCLUSION The study entitled “E-business project in the organization at Thiruvanthapuram Regional Co-operative Milk Producers Union was really useful in understanding E-business theory models classifications and Ebusiness applications. faster and cost competitive business process. simplification and standardizations of firm’s procedures. The competitive advantages of the company is depending upon the speed of the company that it can require the new technology and implement it into its day to day operations.

Dr. P.Joseph. Delhi. Prentice-Hall of India (p) Ltd. (2005) www. “E-commerce An Indian Perspective” Second edition.T. (2000).TRC MPU Ltd. Varinder Bhatia. E-commerce (Including e-business) Khanna Book Publishing www. (p) IMK KUNDARA Page 49 .Pattom BIBLIOGRAPHY BOOKS 1. Delhi.wikipedia. Website: www. 2.J.milmatrcmpu.

. IMK KUNDARA Page 50 .Pattom ABBREVIATIONS BMCC CIM CRM EDM ERP ICT KCMMF MRP NDDB TRCMPU : : : : : : : : : : Bulk Milk Cooling Centers Computer Integrated Management Customer Relation Management Electronic Data Management Enterprises Resource Planning Information and Communication Technology Kerala Co-operative Milk Marketing Federation Material Requirement Planning National Dairy Development Board Thiruvananthapuram Regional Co-operative Milk Producers Union.TRC MPU Ltd.

.Pattom IMK KUNDARA Page 51 .TRC MPU Ltd.

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