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Insert your email address and click subscribe. Issue 1.90 | Thursday, Oct. 1, 2009 | Ahh, less humidity TODAY'S FOCUS
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:: Developing your personal brand
UNDERWRITERS AND PARTNERS
:: Harvest time in Napa Valley
:: Send in your thoughts
:: Citadel football
:: Lowcountry feast, Museum, more
ALSO INSIDE ___:: CALENDAR: This week ... and next ___:: REVIEW: Send us a review ___:: HISTORY: Praise houses ABOUT US CharlestonCurrents.com is a new online twice-weekly publication that offers insightful community comment and good news on events. It cuts through the information clutter to offer insight and news on the best of what's happening locally. More | Reader testimonials
HARVEST TIME: These California grapes are about to be picked and made into wine. Check out publisher Andy Brack's commentary on a great trip to the Napa Valley region over the weekend. Be prepared to learn something about wine. (Photo by Andy Brack.)
___:: QUOTE: Stevenson on freedom ___:: SPOTLIGHT: Meet an underwriter
Think like a free agent: Develop your 'personal brand'
By SHAUNA M. HEATHMAN and CHERYL SMITHEM Special to CharlestonCurrents.com
Bulldog football The Citadel Bulldogs have a big home game on Saturday at 1 p.m. against perennial Southern Conference rival Appalachian State. Citadel football games are always great family events, thanks to the pageantry, pride and patriotism always displayed by the cadets and the crowds. Here are five Citadel football numbers from the 2009 Media Guide. If you want to take the kids and head out to the game, click here for ticket info. 1905: First year that The Citadel played football. 2: Southern Conference football championships won by the Bulldogs (1961, 1992). 1-0: The Citadel's all-time record in bowl games (the Bulldogs beat Tennessee Tech 27-0 in the 1960 Tangerine Bowl). 23,025: Largest crowd at Johnson Hagood Stadium (vs. Marshall in 1992). 19th: The Citadel's ranking nationwide among Football Championship Subdivision (FCS) schools when it came to
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OCT. 1, 2009 -- In an ideal world, hard work and dedication set individuals apart from one another, prove them worthy of promotion or land the candidate a job. Instead, reality has taught us that this may not always be the case, especially in a competitive environment. These days, everyone is looking for that extra boost to get ahead. When most of our parents hit the job market, they did so with the expectation that they would find a position with a company and stay there for their entire career. In the early 1990s, corporations began merging and purging, and employees realized that they were expendable. Bounced onto the job lines for the first time, many had only their personal contacts to seek a job and had never thought of how to market themselves as a job candidate.
In the most recent economic downturn, people turned out of a job who have marketed themselves as a brand, just as a corporation would do, are finding it easier to secure the next position or to start up their own professional endeavor. In the world of professional sports, free agents have long sought to call attention to their individual skills, not just the team they play for. By doing this, the individual was the marketable commodity, not the team. Being a free agent or brand enhances one's opportunities. While some may define a brand as a logo, tagline or packaging design for a specific product or a business; the currently acceptable definition of a brand is the sum of a person's experience with a product, corporation or service. It is every experience a consumer has, from the interaction with customer service to the colors of the logo and the function of the products. Personal branding workshop The American Business Women's Association will offer a workshop called "Developing a Personal Brand" at 6 p.m. Oct. 12 at the A brand is the "resonance" that remains following interaction with any aspect of the product, service or company. Therefore, a brand is not a tangible item but a perception that can be shaped by the qualities of interaction.
Charleston Currents -- keeping ahead of what's happening
10/2/09 2:29 PM
Brand" at 6 p.m. Oct. 12 at the Clubhouse at Wescott Plantation in North Charleston. Shauna M. Heathman of Mackenzie Image Consulting and Cheryl Smithem of Strategic Marketing and Public Relations will lead the program. Oct. 3 is the deadline to reserve a spot. Workshop attendees will learn the skills to assess their brand and find out how to capitalize on their brand. The event isn't limited to job seekers; any professionals who want to enhance the way they're perceived are welcome. The cost is $20 for ABWA members and $25 for nonmembers and includes a plated dinner. Advance registration and payment are required. To register or learn more, contact ABWA President Kathy Berman at 795-9751 or by e-mail. Send registration payments (check or cash) to P.O. Box 32338, Charleston, SC 29417, in care of ABWA/Kathy Berman.
In recent years, the broad understanding of a brand and the concept of a free agent have merged into a new way of presenting oneself to the employment market. This relatively new concept -- personal branding -- has hit the mainstream, and people are using it to get ahead. Distinguishing yourself with a personal brand can be a significant tool for any individual looking to build credibility. Creating a personal brand is a way for individuals to market themselves in such a way that it makes them unique yet easily identifiable by others. Branding yourself for success is about bringing your best attributes and work skills to the forefront. It provides a sense of control in that you can decide how you want to be perceived before others make that decision for you. It also offers an individual an identity that might otherwise get lost in the crowd.
(FCS) schools when it came to attendance last year. During the 2008 season, 73,568 people attended Citadel games. On true freedom "My definition of a free society is a society where it is safe to be unpopular."
-- Adlai E. Stevenson Jr., U.S. diplomat and Democratic politician (1900 - 1965)
CALENDAR: THIS WEEK MOJA Festival: Today through Oct. 4, various locations. Tickets are now on sale for the annual arts festival, which highlights black artists' contributions to dance, music, literary arts, visual arts, theater and the overall cultural community in Charleston. Schedules, tickets, more info: http://www.mojafestival.com. Entertaining Charleston Style: 5:30 p.m. to 7 p.m. Wednesdays, Sept. 30 through Nov. 18, Culinary Institute of Charleston's Palmer Campus, 66 Columbus St., Charleston. A series of short courses celebrating the many facets of entertaining with a focus on Charleston style and traditions. Guest presenters include hosts, event professionals, authors, collectors, stylists and other specialists known for their distinctive contributions to local hospitality and tourism. Light beverage and cocktail samplings will be provided. Cost: $149. More info/registration. Pork and Politics in the Park: 5:30 p.m. to 7:30 p.m. Oct. 1, Mount Pleasant Memorial Waterfront Park. Mix and mingle with candidates for Mount Pleasant mayor and Town Council at this event sponsored by the Charleston Metro Chamber of Commerce. Cost: $30; includes food and beverages. Registration. Fashion 4 Paws: 6 p.m. to 9 p.m. Oct. 1, The Landing on Shem Creek (former site of The Trawler). Fashion show featuring local retailers to benefit the Charleston Animal Society. The finale will be a pet parade featuring animals for adoption. Door prizes, freebies, food and cash bar. Go online to see a list of items that the animal society is requesting as donations. Admission: $5 at the door; tickets also available in advance from Lowcountry Plastic Surgery Center at 971-2860. Solar Tour: 1 p.m. to 5 p.m. Oct. 3. As part of the National Solar Tour organized by the American Solar Energy Society, the S.C. Solar Council is organizing a solar tour in Charleston to showcase local homes and businesses that have decided to use solar energy. For more information about the sites and locations, learn more online. Latin American Festival: Noon to 6 p.m. Oct. 4, Wannamaker County Park, North Charleston. Formerly called the Festival Hispano, the 18th annual festival, sponsored by Charleston County Park and Recreation Commission, will feature Latino culture. Festival includes live music, folkloric dance groups, Brazilian martial arts, a salsa dance contest, crafts, events for kids, and food (including tamales, empanadas, chorizo, arroz con gandules, and jerk and curry chicken). Cost: $10 per person, or six Greenbax (free for ages 12 and younger). Tickets/info: 795-4FUN or check here online.
Developing a personal brand allows individuals to create portable equity for themselves. Those who use personal branding well distinguish themselves, and interactions with them will further embed their brand in the psyches of those with whom they interact. Prospective employees can learn how to utilize the same marketing tactics that have long been part of the toolkit of corporations. To help business people in the Charleston area learn these skills, the American Business Women's Association (ABWA) is presenting a workshop, "Developing a Personal Brand," on Oct. 12 (see the box with this article). The deadline to reserve a spot is Oct. 3. Please join us! Shauna M. Heathman owns Mackenzie Image Consulting, which specializes in helping others build an effective personal brand through appearance, behavior and communication. Cheryl Smithem of Strategic Marketing and Public Relations has a diverse background in the development of marketing plans, public relations plans, strategic planning, brand development, and e-media development.
Trip to Napa Valley lifts the spirits (ahem!)
By ANDY BRACK, publisher CharlestonCurrents.com
NAPA, Calif., Sept. 27, 2009 – If you don't know much about wine when you visit Napa Valley, that's OK – there are plenty of helpful people who will steer you in the right direction. In fact, there don't seem to be many directions that are wrong. A weekend trip during harvest time in the California wine country served to lift the spirits (no pun intended) for me and my guide, an old college friend who is in the wine business. What we discovered on an all-day tour were family-run wine businesses that focus on making great, high-quality wine. At Bell Wine Cellars in Yountville, winemaker Anthony Bell produces up to 15,000 cases of wine a year. A South African with an advanced degree in winemaking in California, Bell advocates making quality wines that take full advantage of a vineyard's particular climate, soil and type of grape. “Wine is grown in the vineyard,” Bell explained in a brochure about his winery. “We are merely stewards of nature while the wine is in our cellar.” The result of his blend of science and art: rich Cabernets, silky Syrahs and other wine that are delights to sample. Later after a stop at a brew pub for lunch (one winemaker told us it takes a lot of beer drinking to make good wine), we visited with T'Anne Butcher, who grew up in the wine business and today runs Wine Sensory Experience, a business in Calistoga that helps people appreciate different qualities in wine. In her classes, students learn to appreciate how different shapes of glasses influence
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