SOCIAL BROUCHERE

Pepsi Co ³Positive water balance´.
INTRODUCTION: Pepsi isn't a company that you typically think of when you think about water.

After all, most people who drink soda aren't drinking enough water and Pepsi is a leading brand in the soda pop business. Nevertheless, this company is doing its part to help raise awareness about the important issue of water conservation and it's doing it in India where that awareness is much needed.
But this is an organization that is now really committed to change, thanks to the leadership of Indra Nooyi, a woman noted for her sharp business sense as well as her sense of humanity. Born in India, she has championed their Performance with Purpose policy, which is essentially a version of the Triple Bottom Line, balancing business with people and the environment. The balance has made PepsiCo very successful, proving business ethics and business works well. AIM: To return 1 liter of water back for everyone taken, which they have already managed to do in their India plants. In the UK Walkers factory they have reduced water usage by 42% by using the moisture that evaporates from the potatoes. In the US they now clean Gatorade bottles not with water by purified air. Their Frito-Lay¶s factory in Arizona now recycles 80% of water used. And a this ethical change also saves them money. OBJECTIVE: PepsiCo India has teamed up with local farmers to create a two-part project that is

designed to save 220 million liters of water in 2010 alone. METHOD: PepsiCo India has teamed up with local farmers to create a two-part project that is designed to save 220 million liters of water in 2010 alone. Nearly two hundred families living in Panipat, Haryana are benefitting from this water conservation program. The first part of the program is to create water recharge structures that are designed to improve the availability of water for the people in the surrounding area. Pepsi assessed the needs of farmers in three villages (Barbarpur, Gudha and Ganjabar) to determine what types of water recharge structures should be created. Ultimate Pepsi built four ponds for this purpose. The second part of the program is to do direct seeding of paddy cultivation. This helps to reduce water consumption in the paddies without affecting the farmers' output. In fact, it reduces farmers' costs considerably, making it easier for them to be productive. Pepsi had already worked with a Direct Seeding Methodology program that had saved over four and a half billion liters of water in 2009 in other parts of the world so they knew that this would be effective in their Panipat water conservation plan. PepsiCo said it has achieved water balance through conservation in agriculture to substitute transplanting of paddy with direct seeding technology, community programmes like construction

Large companies like Pepsi have the funds and the power to help with the problem. which has 45 beverage bottling and snacks plants in India. CONCLUSION: The beverage giant has achieved µpositive water balance¶ by recharging 6 billion litres and using 5. Water conservation is important in all parts of the world. These programs will provide ongoing education about water conservation to the farmers as well as to local residents. In March this year. a Kerala Assembly panel asked PepsiCo to cut water usage by 60% at its bottling plant in Puducheri in Palakkad district. and rain or roof-water harvesting. The problem is pronounced in areas like this where water is already a scarce commodity. Pepsi isn't working alone in its India water conservation efforts. It's nice to see when they actually do so! .17 billion litres during 2009 with a net saving of 836 million litres. The World Bank has warned that growing shortage of water in large countries such as India and China will hamper their growth. Pepsi has also launched women's self help groups in the area that are focused on improving water availability. In addition to the farmers that are helping the program along. It estimates that India¶s fresh-water supplies could be exhausted by 2050 at the current rate of consumption. PepsiCo.of check-dams and recharge ponds. the company has received help from Haryana Agriculture University and other local institutions. Recharge ponds have helped it save 133 million litres of water.

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