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 c c 

 officially the c !"  (Indonesian: c 

 Ô is a country
in Southeast Asia andOceania. An Archipelago country located off the coast of
mainland Southeast Asia. It comprises some 17  islands of which more than 7  are

Ñ#$%& 718 89 sq mi (1 86 6 sq kmÔ.

 $ (9 est.Ô 9 96 .

&r r  1 919  sq km

 1 86  sq km
 r  9  sq km

 $  71 

(July 9

'' Indonesian (Bahasa Indonesia; officialÔ several hundred languages from different
ethnic groups.

c ' Islam; also Christianity Hinduism traditional beliefs. Currency: rupiah.


The Economy of Indonesia is the largest economy in Southeast Asia is one of the emerging
market economies of the world and also the member of G- major economies. Indonesia a vast
polyglot nation has made significant economic advances under the administration of President
YUDHOYONO but faces challenges stemming from the global financial crisis and world
economic downturn. Indonesia's debt-to-GDP ratio in recent years has declined steadily because
of increasingly robust GDP growth and sound fiscal stewardship. The government has
introduced significant reforms in the financial sector including in the areas of tax and customs
the use of Treasury bills and capital market supervision. Indonesia's investment law passed in
March 7 seeks to address some of the concerns of foreign and domestic investors. Indonesia
still struggles with poverty and unemployment inadequate infrastructure corruption a complex
regulatory environment and unequal resource distribution among regions. The non-bank
financial sector including pension funds and insurance remains weak and despite efforts to
broaden and deepen capital markets they remain underdeveloped. Economic difficulties in early
8 centered on high global food and oil prices and their impact on Indonesia's poor and on the
budget. The onset of the global financial crisis dampened inflationary pressures but increased
risk aversion for emerging market assets resulted in large losses in the stock market significant
depreciation of the rupiah and a difficult environment for bond issuance. As global demand has
slowed and prices for Indonesia's commodity exports have fallen Indonesia faces the prospect of
growth significantly below the 6-plus percent recorded in 7 and 8.

(&!#')&&$*+$91.9 billion (8 est.Ô

$86.1 billion (7Ô
$811.1 billion (6Ô

& '&)$#&$6.1% (8 est.Ô

6.% (7 est.Ô
.% (6 est.Ô

&!$(+$ 9 (8 est.Ô

$ 7 (7 est.Ô
$  (6 est.Ô

  c (+

The distribution of wealth and the capacity to generate incomes in the world can be captured in
the form of an economic pyramid. At the top of the pyramid are the wealthy with numerous
opportunities for generating high levels of income. More than  billion people live at the BOP on
less than $ per day. They are the subject matter of this book.

There are organizations helping the handicapped walk and helping subsistence farmers check
commodity prices and connect with the rest of the world. There are banks adapting to the
financial needs of the poor power companies reaching out to meet energy needs and
construction companies doing what they can to house the poor in affordable ways that allow for
pride. There are chains of stores tailored to understand the needs of the poor and to make
products available to them.

# $&'$# " $# ,$, &!#-  * )  !. $ &!$-  $#$ $#*
$ $ !&$ &$$ "& $# & * ""&' $#. !#!  !&''  "
$.% Entrepreneurial solutions such as these place a minimal financial burden on the
developing countries in which they occur.


Ginger Hotels is tapping into these niche markets and targeting the customers who are looking
for a branded product at a viable price making it a profitable proposition for the traveller. Asthis
brand caters to the middle class traveller both Indian and International in both business and
leisure categories it aims to be present in the gateway cities - metros and mini metros aswell as
class A and B satellite towns and leisure and pilgrimage destinations. ³The basic idea of Ginger
is to cater to the mid- and low-level corporate crowd
After 1 consecutive months of negative impact in international tourism the tourism industry in
Indonesia saw signs of recovery during the last quarter of 9 with a % upswing led by sound
market conditions in Asia the Pacific as well as the Middle East. Indonesian tourism industry
recorded a 16.7% growth in international visitors from .1 million visitors in 7 to 6.
million visitors in 8. Meanwhile the average expenditure per person per visit rose 1.8%
year-on-year from USD97.98 to USD1 178. and the average expenditure per person per day
surged 7.6% year-on-year from USD17.7 to USD17.8 a year later.
In 8 visitor arrivals to Indonesia jumped by 6.77% over previous year up from   79 in
7 to 6 9 7 a year later. Jakarta's hotel room occupancy rate has been increasing since
 to 9 except for a slight fall in 8 in which occupancy rate fell from .8% in 7
to 1.69% a year later. Bali's hotel room occupancy rate experienced a downward trend from
 to its lowest point in  at 9.% whereas its peak was registered in 8 at 6.8%.

Indonesia has a reputation as a low cost destination.since various people from different countries
visit this place so ginger hotels will be the brand name(TATAÔ is associated with
these hotel and they offer best services at low prices and what majority of tourist look for is
realiabilty and better services at lowest price which ginger hotels offer

the second thing associated with this is the low capita income of the people over herewhich will
make this hotel chain to grow as the main strength of this chain company is that they have low
cost of staying/ night which will be affordable to the people of Indonesia and even the tourist of
the country.