FEBRUARY 21, 2011

IPOPHL promotes eco friendly disposal of pirated goods
IPOPHL now in 10 cities nationwide

Paris, France. – Atty. Ricardo R. Blancaflor, Director General of the Intellectual Property Office of the Philippines (IPOPHL), aims to move responsible destruction of pirated goods up the political and judicial agendas. In a paper presented before the 6th Global Congress on Combating Counterfeiting and Piracy held last February 3 in Paris, France, Atty. Blancaflor stated, “It is part of our responsibility to dispose of seized goods in a way that does not harm the IPR owner. Litigation can take considerable time, exacting a heavy storage burden on the IPR owner.” IPOPHL broke tradition last year when it destroyed some Php 1.7M worth of pirated discs, bags, books, computer parts and medicines at the PNP headquarters through military tanks,

road rollers, garbage shredders, wet market butchers and slashers, instead of the usual burning. After seizure and destruction, IPOPHL sent the remains of the infringing goods to power plant operators, crematoriums and rubber tire factories to use as coal and fuel. IPOPHL has also cooperated with the Battered Women Association Inc. to remove tags, metal components, and other materials from seized goods. In the aftermath of Typhoon Ondoy, retagged and re-packaged clothing was distributed to thousands of victims. “Junk compact discs were also recycled and converted to everyday items, including household products, building materials and auto parts. The advantage of all these methods is that they add no additional expense

T he Intellectual Property Office of the Philippines opened its 9th satellite office in Tuguegarao City, Cagayan Valley last February 18. IPOPHL Director General, Atty. Ricardo R. Blancaflor, graced the launch at the DTI Region 2 headquarters. IPOPHL is now located in 10 cities nationwide, namely, Baguio, Cagayan de Oro, Cebu, Davao, General Santos, Iloilo, Legazpi, Pa m p a n g a , Tu g u e g a r a o a n d Makati.
to the government. These methods comply with the Clean Air Act and the international Agreement on TradeRelated Aspects of Intellectual Property Rights,” according to Blancaflor. Under the law, IPOPHL may also dispose of seized goods by selling them, donating them to distressed local governments or charities, exporting them, or recycling them.




FEBRUARY 21, 2011

The Intellectual Property Office of the Philippines (IPOPHL) and the Ateneo de Manila Law School (ALS) launched the country’s first Masters of Law Degree in Intellectual Property Law (Ll. M. in IPL) with a signing of an agreement at the IPOPHL headquarters in Makati City last January 28. The Ll. M. Program will be offered in the Ateneo Law School starting June 2011. Aside from designing special lectures for the program, IPOPHL “will be offering scholarship grants to IPOPHL lawyers in order to upgrade the skills of our own officials,” according to Atty. Blancaflor, Director General of IPOPHL. The Ll. M. Program is designed for lawyers who wish to acquire the skills required to play a leading role in IP in the country. Upon satisfactory completion of the program, students will be awarded a “Masters of Law Degree in Intellectual Property” by the Ateneo de Manila University and the IPOPHL.

BLA HOLDS LEGAL ADOBO ON THE MADRID PROTOCOL Now on its third week, the Legal Adobo held a discussion on the Madrid Protocol last February 17. The event was sponsored by the Office of Deputy Director General Atty. Allan B. Gepty. multiple jurisdictions,” according to Atty. Ong. formality examination since the responsibility then falls under the WIPO International Bureau. Legal Adobo, a flagship project of the Office of Atty. Ong and the Bureau of Legal Affairs, was first launched on January 20 with Atty. Louie Calvario as the main speaker on the copyright amendment bills. The second session was held last February 10 with Atty. Jesan Ros and Ms. Nevah Velasco discussing Geographical Indications and Traditional Knowledge.

Under the Madrid Protocol, a trademark owner only needs to file a single international application written in one language and Deputy Director General Atty. submitted to one office, in this Andrew Michael S. Ong discussed case, the IPOPHL. The the Madrid Protocol and the application fees need only to be Madrid Agreement. paid to one office. “By acceding to the Madrid Protocol, the IPOPHL will make it easier for Filipino trademark owners to protect their brands in Countries that accede to the Madrid Protocol share in the revenue of fees collected by the International Bureau. Trademark offices need not conduct a

Researchers from the Iligan Institute of Technology (IIT), Marawi and Naawan campuses of the Mindanao State University (MSU) will converge on February 21, 22 and 23 in Iligan City to undergo a patent drafting seminar. “This will equip our researchers to prepare applications for patent protection over their inventions and innovations,” said MSU IIT Chancellor Marcelo P. Salazar. The IPOPHL delegation consists of Ms. Rosa Fernandez, Engr. Chamlette Garcia and Engr. Eric C. Paden.



Bureau of Copyright solves these problems by giving more attention and rallying more resources to improve the copyright-reliant industries. Compliance with the Copyright Treaties The Republic of the Philippines is a party to both the WIPO Copyright Treaty (WCT) and the WIPO Performances and Phonograms Treaty (WPPT). This bill seeks to operationalize the two treaties by synchronizing Philippine domestic law with international law.

FEBRUARY 21, 2011

Tuesdays 11am-12noon DZRJ810 presents “Piracy Watch”, the first and only radio show on Intellectual Property. Fridays 7pm-8pm Global News Network channel 8 presents “Intellectual Property on TV”. Replays at Saturday midnight. Past episodes on Yo u T u b e v i a y o u t u b e . c o m / gnnintellectualprpty ---------------------------------------------------

The Bureau of Copyright The Copyright Amendment Bill aims to improve the intellectual property system of the Philippines by providing for a Bureau dedicated to serving the needs of the copyright-based industries and stakeholders. The IP Office is the government agency mandated to administer the IP Code and since copyright is part of the IP Code, it is the responsibility of the IP Office. Regrettably, the IP Code did not provide for a Copyright Bureau to take care of copyright concerns, causing them to suffer from less attention compared to patent and trademark concerns, which have their own bureaus to take care of them. This becomes a problem both in policy and in practice. The absence of a copyright bureau sends a message to the public that copyright concerns and the copyright-based industries are less important than those of other intellectual properties and, therefore, deserve less attention. In practice, it becomes very difficult to justify spending of State funds on copyright projects and programs. Creating the

Among the new rights granted is the protection of technological measures and rights management information. Regulating Collective Management Organizations One of the proposed powers of the Bureau of Copyright is the accreditation and regulation of the collective management organizations (CMOs). This allows the IP Office to monitor the creative industries for dishonest business practices and other abuses and eliminate them. Special Consideration for the Visually-impaired A provision was included in the bill to give a special fair use exemption for the non-commercial reproduction of works for use by visually-impaired persons. Copyright Infringement The provisions on copyright infringement have been refined to include contributory infringement, circumvention of technological measures and rights management information, and the option to collect statutory damages instead of actual damages.

April 26 is World Intellectual Property Day: the Future is all Original. Watch out for the special section by IPOPHL on the Philippine Star.

Atty. Ricardo R. Blancaflor Atty. Andrew Michael Ong Atty. Allan B. Gepty Atty. Leny B. Raz Ms. Evelyn M. Daplas Atty. Louie Calvario Atty. Sara Jane Suguitan Atty. Jennifer Laygo Atty. Mark Robert Dy Ms. Rosa Fernandez

Talk back (c) 2011. All rights reserved.



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