A PROJECT REPORT ON COCACOLA

NAME PRADIP KUMAR

ROLL NO 12

SUB/COURSE M107/M10

FACULTY SIR COMMANDER PRAKASH

MARKS ………………………………………..
 ACKNOWLEDGEMENT

I wish to express my deep appreciation to IIBS College of management

education, Bangalore give this nice opportunity to undergo on the project
Report. I express my thanks to Mr. K.Ramdas (Director IIBS)

I would like to thanks my teachers MR. Commander sir for their encouragement
and guidance, thanks also to my typist Mr. s Singh for his immaculate job and
his suggestion my deepest thanks go to my family for there love understanding
and support.

Date:- SUBMITTED BY:-

Place-Bangalore PRADIP KUMAR

M-1O BATCH

(M.B.A.1 st SEM)
 SUMMARY/ABSTRACT

This study was to about COC COLA, market status & position.

It was requested by SIR COMMANDER PRAKASH

It was requested on

The investigation done by

The main findings were that, Coca cola co. is a brand accounts for 75% of coca
cola soft drink sales and also 55% market captured by coca cola in the field of
cold drink.

 It was concluded that In future, COCA-COLA will be facing great

opportunities backed up with the company’s 2008 financial success.
The company will continue to implement its corporate projects and
programmers to suit the demand and social needs of its worldwide
customers. Though, the main emphasis will be put on promotions and
so new sponsorship agreements will be concluded with the rising stars.
 CONTENTS PAGE

SECTION PAGE NUMBER

 INTRODUCTION…………………………………………………….5

 METHODOLOGY…………………………………………………….7

 FINDING………………………………………………………………...8

 CONCLUSION…………………………………………………………9

 RECOMMENDATION………………………………………………10

 APPENDICE…………………………………………………………….11

 BIBLIOGRAPHY……………………………………………………….12
 INTRODUCTION

The Coca-Cola Company has, on occasion, introduced other cola

drinks under the Coke brand name. The Coca-Cola Company (TCCC) is
a leading manufacturer, distributor and marketer of non-alcoholic
beverage concentrates and surplus and light beverages, waters, juice
and juice drinks, teas, coffees, and energy and sports drinks. The
company operates in more than 200 countries. The company is
headquartered in Atlanta, Georgia and employed 92,400 people as of
December 31, 2008.

The first Coca-Cola recipe was invented in a drugstore in Columbus,

Georgia by John Pemberton, originally as a coca wine called
Pemberton's French Wine Coca in 1885.

OBJECTIVE

 The objective of the study is to check the awareness of the

product provided by COCA-COLA… In INDIA.
 METHODOLOGY

 Primary data was collected through non probabilistic

convenience sampling from survey of Coca-Cola users which
included both genders from different occupation, income and age
groups. A structured questionnaire consisting of both open and
closed ended questions was used.

 And I individually did a survey from various age group people and
got different information because coke has to many brand like
sprite, Pepsi, fanta, but People prefer more coco cola than the
compression of three brand.
 Users are the biggest source to give information about Coca-
Cola.
 Internet and Newspapers were used to extract secondary data.
 FINDING

Distribution and Retailers

COCA-COLA has a strong network of retailers in 200 countries
worldwide through distributors, licensees and subsidiaries. Within the
INDIA there are so many stores OF Coca-cola products. These are well
established channels.

Coke Strengths Brand reputation - Coke cola are among the world’s
best known and top selling brands The Company claims it is the most-
recognized trademark in the world.

The company remains the largest manufacturer in the world of soft

drink concentrates and syrups and the group's turnover in the first half
of its financial year, ending 30th June 2000, was $10.1 billion. In value
terms, Coca-Cola remains the biggest single brand in the UK with
estimated sales of over £600 million in 2000 in the off-trade, outselling
brands like Walker's Crisps and Persil. Market - Coco-Cola has better
marketing strategies and the representatives for their commercials
and TV ads cost...
 CONCLUSION

• Opportunities Facing coca-cola In The Future

In future, COCA-COLA will be facing great opportunities backed up

with the company’s 2008 financial success. The company will continue
to implement its corporate projects and programmers to suit the
demand and social needs of its worldwide customers. Though, the
main emphasis will be put on promotions and so new sponsorship
agreements will be concluded with the rising stars.
 RECOMMENDATION

 Possible Challenges For COCA-COLA in the FutureIt is rather

difficult to predict corporate challenges to be faced by the
company considering the overall adverse affects of global
financial crisis.

 Overall, it is apparent that COCA-COLA has a solid potential

background to hold strong competitive stance in the future.

APPENDICES
A complete and comprehensive survey of The Coca-Cola Company
includes an overview of the industry the company operates in, a PEST
Framework Analysis of the industry, and then moves on to analyzing
the company itself.

 After analysis this data and current scenario we comparison and

found that Coca-Cola have capture more than 80% Indian market
and above than 50% world market.
 BIBLIOGRAPHY

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