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Social Media Strategy

Prepared for: Andy Hill, Life Compass


Prepared by: Clint Jolly, FoodBizWiz

February 22, 2011

Table of contents

• Summary

• Phase 1

• Phase 2

• Phase 3

• Timeline

• Services

• Network Map

• Flow of work
Summary
Objective
Our aim is to expand the pool of potential clients for your business coaching business. We will use a multi
pronged approach to reach new, existing and past clients through “high touch” social media.

Goals
Increase the number of contacts from potential clients. Build a strong personal brand around the name Andy
Hill that fosters more opportunity for business growth. Metrics will be determined and measured monthly to
enable adjustment and course correction as we move forward.

Solution
Build a network of online communities to open additional channels of communication to clients.

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Phase 1

Strategy- What are people talking about?


Setup listening stations on social channels to capture audience and engage conversation. This can be used
for outreach as well as research for content creation.

Tactic
List of keywords included in real time search

• Twitter
• Facebook
• Google alert

Deliverable
Real time results captured in an RSS feed delivered via email or google reader on a regular schedule

Strategy- Where are they talking about it?


Research and identify networks of small business owners, managers and entrepreneurs

Tactic
Find and develop groups of potential clients on networking sites. Feed them discussion topics and encour-
age their participation and sharing.

• Facebook
• LinkedIn
• Quora

Deliverable
Account creation, fulfillment and guidance. Monthly report of group growth and reach as well as highlights.

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Phase 2

Strategy- How do we answer?


Develop blog topics that address the popular questions/concerns. Distribute back to the network.

Tactic
Write regular blog topics, videos and/or podcasts that answer questions from our research. Deliver them via
multiple channels to our network.

• Wordpress Blog
• Video aggregators (YouTube, etc.)
• Link sharing

Deliverable
Weekly blog topic ideas via email and/or shared document.

Strategy- How do we measure?


Gather metrics to measure success and course correct as we build our networks.

Tactic
Measure number of contacts via phone, email, form, etc.

• Multiple outlets

Deliverable
Monthly aggregate report.

Note: this will be a joint effort to combine numbers and judge effectiveness.

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Phase 3

Strategy- Provide real time content


Real time streaming content via video and/or chat to gather clients and move them into buying position.

Tactic
Schedule webinars, live video streaming and chat sessions. Invite network to join and lead conversation.

• Ustream
• Tinychat
• Skype
• Gotomeeting
• Slideshare

Deliverable
Account creation, coaching and outlines. Possible real time data capture as needed

Strategy- Guest posting and sharing in content creation


Develop strategic partnerships with other online brands to share in network reach

Tactic
Active guest posting outreach

• Email
• Custom as needed

Deliverable
Posting invites, virtual introductions and meeting leads

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Timeline

Phase 1
February 28th- March 4th

Phase 2
March 6th- ???

Phase 3
TBD

Services

Advisement
I’m always available via phone or email for advice on all aspects of social media and online marketing

Tech Management
Updating of web apps and services
Account management and congruency

Media Creation
Video slates, finishing, distribution

Ad placement
Advisement, design, reporting and negotiating as needed

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Network Map

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Flow of work

1. Gather information

1. Listening Stations

2. Clients

2. Organize and schedule

1. Define topic

2. Define media

3. Schedule release

3. Create

1. Create media

2. Proof and release

4. Share

1. Distribute links

2. Get feedback

5. Iterate

1. Answer comments

2. Refine discussion

6. Measure

1. Record metrics

7. Course correct

8. Repeat

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