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Submitted to: Mrs. Ambika Rathi
Acknowledgement Preface Executive Summary Today’s Retail in India Key Points of Indian Organised Retail Industry Formats in Indian Organized Retail Sector Top Major Retail Players in India Objectives of the Study PHASE-I Scope of the Study Research Methodology Limitations of the Study Research problem and its relevance Name of the Stores Vishal Mega Mart Big Bazaar Lifestyle Comparative analysis of the Stores 14 15 - 16 17 18 19 20 - 30 31 - 40 41 - 48 49 - 56
4 5 6 7-8 9 10 11 12
PHASE-II Great India Place 58 - 61
ACKNOWLEDGEMENT First of all we would like to thank Mrs. Ambika Rathi (Faculty Member) for giving us the opportunity to do the project on comparative study on “Indian organised Retail Industry and their formats” and “threats to unorganized retails in the current scenario in India. support and council without. Asia Pacific Institute of Management Studies. which this project would not have been materialized. We would also like to express our special thanks to all the Staffs of the Vishal Mega Mart. Thanks GROUP-8 H-SECTION. Big Bazaar.” Her extended views on the Indian Retail Industry help us with assistance. Life Style and Pantaloon Retails and also the various owners of Kirana Stores for their excellent support and coordination without which this study could not be fulfilled. 4 .
Hyper Markets and Departmental Stores and in New Delhi and Noida and talk to various unorganized retailers (Kirana stores) to study the problems defined. The main limitation of our experience was that as the above said organised retails industry is reserved with corporate formalities. This report is written account of what we learnt and experienced during the survey. we got the opportunity for making the project report on “Comparative Study on Profitability Drivers of Indian Retail Industry and their formats” and “challenges to unorganized retails in the current scenario”. those going through it will not only find it readable but also get as useful Information. we had faced a little bit difficulties to fill the questionnaire completely. For this study we visited the Malls. 5 . We wish.PREFACE We are lucky that.
the size of Indian organized retail industry was Rs 28. In the year 2004. which was only 3% of the total retailing market. Indian culture is aping the western dressing sense and lifestyle and these techniques is promoting by the Retailers and by this they are generating a remarkable revenue from the Indian consumers.Executive Summary Retailing is emerging as a sunrise industry in India and its presently the largest employer after agriculture. The sunrise of the organised retailers in India creates a major turn in the retail industry. With modernization.000 Crores. 6 . Top major organised retail players are increasing their market share day by day. Their main focus is based on FMCG and consumer durables.
conducted by Nielsen." However the size of Organised Retail in India will exceed US$22bn mark from current level of about US$4bn with its space requirement touching over 220mn sq. and is poised to grow to US$ 833 billion by 2013. Naturally.Today’s Retail in India Comprised of organized and traditional retail formats. 40mn sq. India’s vast middle-class and its almost untapped retail industry are key attractions for global retail giants wanting to enter newer markets and India provides for the ideal locations. India recently topped the Nielsen Global Consumer Confidence study. ft. ft. a market research company. it has been stated that approx. roughly 600 new malls are coming up in other metropolis and large townships in which less than 35% of retail business is going to be transacted. Delhi and its suburbs have so far seen the growth of 100 bigger and smaller malls." Moreover. Since. A report by global consultancy firm. by 2010. 7 .. AT Kearney said "The consumer spending in India has increased by an impressive 75 per cent in the last four years and will quadruple in the next 20 years. the large players will prefer to go there and put up their shops by sourcing their supplies from the places convenient to them. It is seen that over 1000 malls are in the pipelines for smaller townships in which the retail sector is projected to grow at over 60% because of ample availability of land and increased purchasing power of the folks living in those areas because of increased economic activities. Indian Retail market is estimated to be worth US$ 511 billion. In a Paper brought out by ASSOCHAM on `Retail Scenario in India and Its Related Issues’. The organised retail that currently accounts for less than 5 per cent of the total retail market is expected to register a compound annual growth rate (CAGR) of 40 per cent and swell to US$ 107 billion by 2013. The biannual report revealed that Indians are "the most optimistic lot globally who think that their country will be out of the economic recession in the next twelve months. is currently generating a business of about US$4bn in organized retail. according to The Associated Chambers of Commerce and Industry of India (ASSOCHAM).
footwear and accessories and the like. retailers practice Vendor Management Inventory (VMI) systems. luxury goods and consumer durables. FMCG products. FMCG and general merchandise. where the supplier has access to the point of sales data of the retailer and plans automatic replenishments responding to the stocks available at the retailer. in view of ASSOCHAM has so far an automated system for information exchange with their suppliers. In developed countries. watches. pointing out that even in the case of nonagricultural products such as apparel. tailored clothing. 8 . None of the retailers. It also highlights. outerwear. eyewear. The retail business that will pre-dominantly stay with malls put up in metros and large cities will include apparel. the situation is far from ideal. grocery. pharmaceuticals. Changes should be brought about in Agricultural Produce Marketing Committee (APMC) Act (a key contributor to the large number of intermediaries) such as the introduction of contract farming and allowing direct procurement from farmers by retail owners so that a direct chain is established between the user and farmers for their equal benefits. sportswear.Some of the key areas in which retail boom will prevail in towns beyond metros and even large cities will include food items. The key cause for inefficiency is the poor integration between the retailer and supplier.
2. 16. especially in semi-rural and rural areas. 5. Offers highest shop density in the whole world. 14. 3. Highly educated English speaking young workforce. High degree of professionalism and corporate ethics. 13. Bullish stock markets. 15. 9. 4. by 10. India to be worlds second largest economy after China by the year 2050.20. Having almost 1. 11. for the huge semi-skilled Indian population. 17. Hordes of foreign investors are thronging in to invest in Indian retail markets.Key Points of Indian Organised Retail Industry 1. Huge opportunity exists. World bank states. year 2010. across the length and breadth of the country. Excellent Investment opportunities in Indian retail sector and in allied sectors. 12. 7. 6. 9 . Fastest growing tourist market in Asia. sure and high returns on investments. Introduction of Value Added Tax or VAT and tax reforms. Till date the second largest employer after agriculture sector. It ranks high amongst the top 10 FDI destinations of the world . Stable and investor friendly Central Government at the helm of affairs.000 shops. 8. Potential to be the third largest economy in terms of GDP in next few years . Vibrant and multi cultured cities. To invest US $130 billion for the development of infrastructure.
including full lines of groceries and general merchandise. Department stores are usually part of a retail chain of many stores situated around a country or several countries. Supermarkets: A supermarket. toys. with interconnecting walkways enabling visitors to easily walk from unit to unit. 4. 3. Department Stores: A department store is a retail establishment which specializes in satisfying a wide range of the consumer's personal and residential durable goods product needs. electronics. furniture. cosmetics. 10 . appliances. 5. In theory. jewelery. and additionally select other lines of products such as paint. It is larger in size and has a wider selection than a traditional grocery store and it is smaller than a hypermarket or superstore. also called a grocery store is a self-service store offering a wide variety of food and household merchandise. and sporting goods. hypermarkets allow customers to satisfy all their routine weekly shopping needs in one trip. Most stores have an extensive width and depth of stock in the item that they specify in and provide high levels of service and expertise. hardware. at variable price points. The result is a very large retail facility which carries an enormous range of products under one roof. Certain department stores are further classified as discount department stores. photographic equipment. Discount department stores commonly have central customer checkout areas. Hypermarkets: A hypermarket is a superstore which combines a supermarket and a department store. organized into departments. Shopping malls: A shopping mall or shopping centre is a building or set of buildings which contain retail units. and at the same time offering the consumer a choice multiple merchandise lines. Specialty Chains: A Specialty Chains is numbers stores which are specialized in a specific range of merchandise and related items. They differ from department stores and supermarkets which carry a wide range of merchandise. Department stores usually sell products including apparel.Formats in Indian Organized Retail Sector 1. 2. in all product categories. toiletries. generally in the front area of the store.
45 Shopper’s Stop Ltd.of Stores 13 450 12 400 225 Total Retail Space (‘000 sq ft) 1. Books & Music Stores Home furnishing Landmark Group (Based in Dubai) Department Stores Department Stores Trent India Ltd Hypermarkets Books & Music Stores Hyper markets Vishal Group 11 .TOP MAJOR RETAIL PLAYERS Retailer Existing formats Department store Hypermarket Seamless Malls Hyper markets Brand Names Pantaloon Big Bazaar Central Spencer’s Music world Books and Beyonds Shopper’s Stop Crosswords Home Stop Lifestyle West side Star India Bazaar Land Mark Vishal Mega Mart No.948 5000 1200 6000 230 Pantaloon Retail Indian Ltd RPG Retail Music Stores books Stores Department stores 20 33 N/A 8 19 1 4 183 1000 N/A N/A 370 350 N/A N/A 13.
(b)Revenue per Customer. Objective: Know the retail formats and what are the difference between those categories. PHASE-III Analyze the threats and challenges to unorganized retailers in the current scenario of competitive market. find out the challenges faced by them and determine what are the measures taken by these retailers to survive in this current scenario. Objective: Know the customer flow and revenue generated by the stock from the each department in the organised retail sector within a closer view. 12 . PHASE-II Determine various shops and classify them into the Retail formats. (c) Stock of the Store.OBJECTIVES OF THE STUDY Phase-I This project is based on the comparative study of Indian Retail Industry on the basis of three parameters: (a) Customer Flows. Objective: Understand the sector of unorganized retails.
PHASE-I 13 .
Life style and Footwear Departments in their Stores. Cards and Music Department where as in the recent trend its seen that the key players in this Industry are more emphasizing on the Garments. Personal Grooming.SCOPE OF THE STUDY The scope of my study restricts itself to analyze the organised retailer’s profitability drivers on the basis of Garments. Gifts. 14 . Home furnishings.
15 . This project is based on information collected from primary sources. and Big Bazaar of New Delhi and Noida and collected the data. Research design: The study is based on descriptive research design because the data were collected to reveal accurate descriptions of variables related to the decisions being faced. revenue per customer and value of the stock in the various departments. In collecting requisite data and information regarding the topic selected. we went to the Vishal Mega Mart.RESEARCH METHODOLOGY This chapter describes the methodology of the study. After the detailed study. without demonstrating that some relationship exists between variables. an attempt has been made to present comprehensive analysis of four major organised retailers. The data had been used to cover various aspects like inter-departmental customer flows. For the purpose of present study a related sample of stores were selected on the basis of convenience. Research Period: Research work is only carried for 1 week. Life Style. Sample Size and Design: A sample of 4 stores was taken on the basis of convenience.
Secondary Source: The secondary data was collected from internet and references from Library and various journals on retail industry. Data Analysis: The data is analyzed on the basis of suitable tables by using mathematical techniques. pie charts. with MS-EXCEL and SPSS. The technique that we have used is bar graphs. Data Collection: The data. 16 .Research Instrument: This work is carried out through self-administered questionnaires. which is collected for the purpose of study. is divided into 2 bases: Primary Source: The primary data comprises information survey of “Comparative Study on Profitability Drivers of India’s Retail Industry”. The questions included were close ended with Ordinal-polytomous response scale. The data has been collected directly from respondent with the help of structured questionnaires.
Hence. The main limitations are as follows: Due to limitation of time only few retail stores are taken into consideration of this study. The chance of biased response can’t be eliminated though all necessary steps were taken to avoid the same. So the sample of retailers was not enough to generalize the findings of the study. The main source of data for the study was primary data with the help of self-administered questionnaires. Nevertheless. 17 . despite of fact constraints were at play during the formulation of this project. Concern person from the organised retail stores were hesitant to disclose the true facts as the data related to strategic secrets. every possible aspect of the topic was kept in mind. the chances of unbiased information are less.LIMITATIONS OF THE STUDY In attempt to make this project authentic and reliable.
RELEVANCE OF THE RESEARCH: Understand the value of Indian organised retail Industry on the basis of how customer flow generates the revenue related to its value of stock and analyze the ways to improve each of three dimensions. (b) Revenue per Customer. 18 .RESEARCH PROBLEM AND ITS RELEVANCE RESEARCH PROBLEM: Determine the profitability drivers on the basis of: (a) Customer flows. (c) Stocks value of the store.
Various unorganized retailers in Delhi. Sarita Vihar. Noida. Noida. The Great India Place. Noida. Big Bazaar.Name of the Stores The study is being conducted on: (i) (ii) (iii) Vishal Mega Mart. (iv) (v) 19 . Lifestyle International.
VISHAL MEGA MART 20 .
The group had a turnover of Rs 2884. The cost benefits that is derived from the large central purchase of goods and services is passed on to the consumer. 21 .12 million for fiscal 2005. There are three classes of consumers the lower class is restricted only to unorganized retail. The group’s philosophy is integration and towards this end has initiated backward integration in the field of high fashion by setting up a state of the art manufacturing facility to support its retail endeavors. It is covering about 29.Ram Chandra Agarwal . Its outlets cater to almost all price ranges. Vishal is one of fastest growing retailing groups in India. 146 sq. The showrooms have over 70.53 million for fiscal 2007. 1463. Situated in the national capital Delhi this store boasts of the singe largest collection of goods and commodities sold under one roof in India. According to the Vishal Retailing Strategy. in 24 states across India. 6026.43 million for fiscal 2006 and Rs. and can be catered to under one roof.What started as a humble one store enterprise in 1986 in Kolkata is today a conglomerate encompassing 183 showrooms in 110 cities / 24 states. 90. Each store gives you international quality goods and prices hard to match. The group had a turnover of Rs. upper class consumers are limited and scattered.000 products range which fulfills all your household needs. India’s first hyper-market has also been opened for the Indian consumer by Vishal. under the dynamic leadership of Mr. ft. they are targeting middle class as it is the largest consumer base in India and can be sold off then in large volumes because with the increasing purchasing power the middle class is shifting towards organized retail.
Here we are analyzing which income level of customers are generally tend to purchase the products department wise: PERCENTAGE OF TYPES OF CUSTOMER DEPARTMENT WISE GARMENT GIFTS MUSIC TYPES OF CUSTOMER SECTION SECTION SECTION HIGH GRADE INCOME LEVEL 10 40 60 MEDIUM GRADE INCOME LEVEL 60 50 30 AVERAGE GDARE INCOME LEVEL 30 10 10 CARDS SECTION 0 50 50 TYPES OF CUSTOMER 100% 80% 60% 40% 20% 0% GARMENT SECTION GIFTS SECTION MUSIC SECTION CARDS SECTION AVERAGE GDARE INCOME LEVEL MEDIUM GRADE INCOME LEVEL HIGH GRADE INCOME LEVEL From the above details its found that the customer flows in the garment section is relatively high rather than the other sections. Vishal mega mart is a firm believer of that the Middle class and upper middle class are the potential customer in their product categories.ANALYSIS OF THE STUDY Types of Customer: There are three types of consumer in the Indian retail market. The focus customer group is basically medium level income group of customers. 22 .
For this reason we have studied customer flows on an average of high customer flow days.Flow of customers in different departments: Here we have analyzed the flow of customers per day basis. To determine the above study we have considered the customers who are spending their money on purchase of products of the above said departments. Its revealed at the time of study that they have 10 cash counters and they are making bills of more than 280 bills per day per counter on the above said days. 23 . Inter-Department Customer Flow DEPARTMENT GARMENTS DEPARTMENT GIFTS DEPARTMENT CARDS DEPARTMENT MUSIC DEPARTMENT Number of Customer 900 250 100 300 Inter-department Customer Flow 300 MUSIC DEPARTMENT 100 250 900 0 100 200 300 400 500 600 700 800 900 1000 Number of Customer CARDS DEPARTMENT GIFTS DEPARTMENT GARMENTS DEPARTMENT From the above figures its executed that flow of customer in garment departments is relatively higher than the others departments.
The value of the stock in the garments department is relatively much higher than the others departments. women and kids section.Value of Stock in the different departments: We have chosen 4 departments from Vishal Mega Mart and estimated the valuation of average stock with the assumption details provided by the branch operation stuffs. 24 . The value of stock in winter season jumps to 18 to 20 crore and its 3times higher than others season as normally they are maintaining a stock of 6 crore in the others time. VALUE OF THE STOCK DEPARTMENT GARMENTS DEPARTMENT GIFTS DEPARTMENT CARDS DEPARTMENT MUSIC DEPARTMENT (Rs) 10340000 250000 75000 200000 Value of the stock in the Garments Departments: Value of Stock 525000 Garm ent Deapartm ent others departm ent 10340000 The garment section is divided into Men.
Value of the stock of the others departments: Value of the Stock in Others Department 300000 250000 200000 150000 100000 50000 0 GIFTS DEPARTMENT CARDS DEPARTMENT MUSIC DEPARTMENT The value of the stock of the others departments are relatively lower than garments departments. movie and game cd & dvd’s. In the cards department the stock increases at the time of Christmas an New year eve as it’s a seasonal business according to the Vishal Mega Mart. 25 . Music department is consisting of Music. basically maintained for the high and medium level income customers. Its found that the stock of game cd & dvd’s is higher than the others. The stock maintained in the gifts section.
For this study we have considered average revenue of a high customer flow day by the all income level customers. DEPARTMENT GARMENTS DEPARTMENT GIFTS DEPARTMENT CARDS DEPARTMENT MUSIC DEPARTMENT TOTAL 50000 5000 2000 1800 58800 2004-05 2008-09 180000 10000 1800 5000 196800 REVENUE PER DEPARTMENT 200000 150000 100000 50000 50000 5000 10000 0 GARMENTS DEPARTMENT GIFTS DEPARTMENT 2000 1800 CARDS DEPARTMENT 1800 5000 MUSIC DEPARTMENT TOTAL 58800 2004-05 2008-09 180000 196800 From the above study its revealed that at the time of inception of the organised retail in India in the year of 2004-05. So the maximum portion of revenues generated from these two groups only. 26 . and also its seen that the product category in the gifts and music department is relatively changing with the increasing demand of new innovated products. gifts and music departments as the stock is increased. In the case of garments. only the high grade and upper medium grade income level customers were tends to go to the retails.Revenue generated by the different departments: To find out the profitability drivers we have compared the revenue generated by different departments on the basis of 2004-05 to 200809. the revenue is also increased with the market demand study of the year of 2004-05 to 2008-09.
MMS & E-mails.A measurable changes found in the cards department is that the revenues as well as the stock is decreasing day by day because of changing customer preferences towards information technology enabled services like SMS. 27 .
They should focus on this aspect that they can turn this mob into potential customer by introducing a various range of high class products in the garment department. Basically they are very conscious about the brand rather than the quality which isn’t present in this department.250 to 600. The high grade income level people are very conscious about the brand that they are using.FACTS AND FINDINGS From the above analysis its found that the average customers in the all departments are the Middle Grade income level customers as Vishal is mainly focusing in this segment of customers. Findings: In the garment section we have found that products categories are not focusing the high grade income level customers as the brand consciousness not presents in the floors. Suggestions: Vishal is strategically targeting the middle class customer but there is also a rash of high grade income level customers in their stores. 28 . Garment Department Overview: Product lines and the quality of the products in the Garment Section are basically for the medium and average grade income level people and price range in this section is averagely lies between Rs.
Music Department Overview: Music section consist of Music CD’s. Product lines and the quality of the products in the Music Section are basically for the high and medium grade income level people and price range in this section is averagely lies between Rs. Findings: In the Music section we have found that they are mainly focusing on the Game CD’s and DVD’s and also the price range is also high. Again the collection of game cd and dvd’s is considerable but in the case of Indian Music CD’s the stock level is not also upto the customer’s satisfactory level. Game CD & DVD’s and also Movie DVD’s.Gifts Department Overview: Product lines and the quality of the products in the Gifts Section are basically for the high and medium grade income level people and price range in this section is averagely lies between Rs. 29 .150 to 500.500 to 800. Suggestions: They should focus on this aspect by introducing more stocks and also a lower price range products in the gifts section so that they can also generate revenue from lower grade income level customers. Findings: In the gifts section we have found that stock of gift items is very low and also products categories are not focusing to low grade income level customers and the gifts department is referred to high class products.
Suggestions: Though the demand of cards decreasing day by day but there are also some others events rather than the 25th & and 31st eve. Also the demand is decreasing day by day with the increase of ITES. Findings: In Vishal’s prospect we have found that it’s a seasonal business and they only give an emphasized focus at the time of Christmas Day and New Year. Another point is that there should be a balance between the stock of their product lines in the music department. Cards Department Overview: In the Indian scenario cards are not very popular and a seasonal business according to the floor managers and management of the store.Suggestions: Vishal should concentrate on that the music industry is passing through a high competitive market with piracy world so the price range should be such as the customer feel free to buy original cd’s. Also the high grade income level people tends to go specialized cards stores so only a few numbers of middle and average income level customers who come to others departments sometimes seek for the cards. 30 . So a step can be taken by introducing low range of cards attached with the gifts section to greet the wishes all the time.
BIG BAZAAR 31 .
convenience and quality and Central. The company’s leading formats include Pantaloons. Top 10. Food Bazaar. the company operates over 8 million square feet of retail space. a uniquely Indian hypermarket chain. Depot. 32 . is India’s leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer marker. Big Bazaar.com. operates Home Town. Shoe Factory. a chain of seamless destination malls. has over 475 stores across 40 cities in India and employs over 18. mBazaar and Star and Sitara. Fashion Station. Brand Factory. futurebazaar. selling home furniture products and E-Zone focused on catering to the consumer electronics segment. Blue Sky. aLL. A subsidiary company. a chain of fashion outlets. touch and feel of Indian bazaars with aspects of modern retail like choice. Pantaloon Retail was recently awarded the International Retailer of the Year 2007 by the US-based National Retail Federation (NRF) and the Emerging Market Retailer of the Year 2007 at the World Retail Congress held in Barcelona.Pantaloon Retail (India) Limited. a large-format home solutions store. Headquartered in Mumbai (Bombay). blends the look. a supermarket chain. Pantaloon Retail is the flagship company of Future Group. The company also operates an online portal. a business group catering to the entire Indian consumption space. Some of its other formats include. Home Solutions Retail (India) Limited.000 people.
Generally upper medium and medium class and also a good percentage of average income level customer visits their all departments.ANALYSIS OF THE STUDY Types of Customer: In the Indian Retail Scenario Big Bazaar has a great success to create a revaluation. Flow of high level of customers in music section is better than the others departments. Basically they have differentiated their customers on the basis of needs of customers rather than their income level. Later on we will analyze these aspects. Here we are analyzing which income level of customers are generally tend to purchase the products in Big Bazaar department wise: PERCENTAGE OF CUSTOMER FLOWS DEPARTMENT WISE GARMENT GIFTS MUSIC TYPES OF CUSTOMER SECTION SECTION SECTION HIGH GRADE INCOME LEVEL 10% 15% 50% MEDIUM GRADE INCOME LEVEL 50% 55% 40% AVERAGE GDARE INCOME LEVEL 40% 30% 10% CARDS SECTION 7% 53% 40% TYPES OF CUSTOMER DEPARTMENT WISE 100% 80% 60% 40% 20% 0% AVERAGE GDARE INCOME LEVEL MEDIUM GRADE INCOME LEVEL HIGH GRADE INCOME LEVEL GARMENT SECTION GIFTS SECTION MUSIC SECTION CARDS SECTION From the above details its found that the in the Garment section they are targeting the middle and average level of customers. 33 . They are not promoting any major brands and they have their own brand towards the major brands in garments industry.
Flow of customers in different departments: Here we have analyzed the flow of customers per day basis. Here we are taking the customers who are generating revenues for these departments. From the above figures its executed that flow of customer in garment departments is relatively higher than the others departments. 34 . Inter-Department Customer Flow DEPARTMENT GARMENTS DEPARTMENT GIFTS DEPARTMENT CARDS DEPARTMENT MUSIC DEPARTMENT Number of Customer 1600 600 250 800 INTER-DEPARTMENT CUSTOMER FLOW MUSIC DEPARTMENT CARDS DEPARTMENT GIFTS DEPARTMENT GARMENTS DEPARTMENT 0 200 400 600 800 1000 1200 1400 1600 With the study of customer flow in Big Bazaar on an average of high customer flow day we came to know that it’s basically lies between 2000-2500 customers per day. For this reason we have studied customer flows on an average of high customer flow days. One significant difference is noted from the others retail is that they have placed their music department at the front of cash counters and introduced low range of music cds’ and game dvd’s for the all category customers which increased customer the flow in the music department.
Winter garments are costlier than the others seasons and tends to double the value of stock. The value of stock in garment is being overflowed at the time of winter season. They have also a discount section only for the garments. VALUE OF THE STOCK DEPARTMENT GARMENTS DEPARTMENT GIFTS DEPARTMENT CARDS DEPARTMENT MUSIC DEPARTMENT (Rs) 163000000 7500000 150000 580000 Value of the stock in the Garments Department: 8230000 163000000 Garment Deapartment others department The garment section is divided into Men. In this section they are selling the old or rejected stocks of major brands at a 40-50 percent discount rate. 35 .3 to 17 crore value of stock bus it increase at the time winter to more than 40 crore. women and kids section. Normally they are maintain a stock value of 16.Value of Stock in the different departments: We have chosen 4 departments from Vishal Mega Mart and estimated the valuation of average stock with the assumption details provided by the branch operation stuffs.
Big bazaar is maintaining a low stock but more product categories in their gifts section and generating a remarkable revenue from this. home furnishings and life style products in their gifts section. 30 to Rs.400 approximately. 36 . Stock of music department is overflowed with low price products. Their stock have a potential to earn revenue from all categories as prices of products in this department lies between Rs.Value of the stock of the others departments: VALUE OF STOCK IN THE OTHERS DEPARTMENTS 7500000 8000000 6000000 4000000 2000000 0 1 CARDS DEPARTMENT MUSIC DEPARTMENT 150000 580000 GIFTS DEPARTMENT In some big retails its seen that they are including some cookery.
For this study we have considered average revenue of a high customer flow day by the all income level customers. A measurable changes found in the cards department is that the revenues as well as the stock is decreasing day by day because of changing customer preferences towards information technology enabled services like SMS. MMS & E-mails.Revenue generated by the different departments: To find out the profitability drivers we have compared the revenue generated by different departments on the basis of 2004-05 to 200809. So the maximum portion of revenues generated from these two groups only in the year of 2004-05. REVENUE PER DEPARTMENT GARMENTS DEPARTMENT GIFTS DEPARTMENT CARDS DEPARTMENT MUSIC DEPARTMENT TOTAL 2004-05 90000 42000 2000 19000 153000 2008-09 300000 180000 1800 40000 521800 COMPARISON OF REVENUE PER DEPARTMENT 600000 500000 400000 300000 200000 100000 0 GARMENTS DEPARTMENT GIFTS DEPARTMENT CARDS DEPARTMENT MUSIC DEPARTMENT TOTAL 2004-05 2008-09 From the above study its revealed that at the time of inception of the organised retail in India in the year of 2004-05. 37 . The change in revenue of garment department and in gifts department from the year 2004-05 to 2008-09 is significant because Big Bazaar is shifted products towards the own manufactured brands and they became successful to establish their own brands in the garment retail industry. only the high grade and upper medium grade income level customers were tends to go to the retails.
In this section they are selling the branded high-class garments at a high discount rate of 50 to 60 percent. Suggestions: After discussing all the profit factors it can be suggest that as they have a good high income level customer flow in the others departments like in the furniture and grocery department they can introduce a wider range of branded products in the garment section as this income is conscious about the brand that they are using. All the times they are giving special discounts on all the garments products.800 averagely which is very reasonable for the middle class. Meanwhile their main customer base is upper middle. They have adopted tricks like “Buy 2 get 3”. It’s a very strategic and attractive offer specially adopted by Big Bazaar. Findings: The main facts that we have found in the garment section is that Big Bazaar mainly focusing on the low range of products with their own brands. Garment Department Overview: In Garment department the products are mainly their own brands an price ranges lies between Rs. They have also a section named ‘LOOT MART’ in the garments department. Buy 3 get 5” which looks like as if you buy 2 will get more 3 but the actual fact is that if you buy 2 products will get 1 free as total you will get 3.99 to Rs. middle and average level income level customers. average and also low level income group peoples.FACTS AND FINDINGS From the above analysis its found that the average customers in the all departments are the all income level people in Big Bazaar. The stock in this section is fair to satisfy its customer needs and attracts window shoppers to become a potential customer. 38 .
Basically they are gaining a competitive business at the age of piracy products in this industry. According to Big Bazaar now a days no one can define which section should be referred as a gifts section. Findings: Big Bazaar has introduced very low range cd & dvd’s like ‘Moserbaer’ music and movie cd-dvd’s and price range lies in between Rs. personal care and low range electronic products as gift products and basically it depends on the customers need and choice. Suggestions: Big Bazaar can focus on the stocks of the gifts though the stock of varieties is remarkable but within the same category the stock is not appreciatable.Gifts Department Overview: Gifts department is consisting of various product categories from home furnishing products to personal using products.300 to 400 for the copyright product. Music Department Overview: Music section consist of Music CD’s. Also they have a very good collection in games cd-dvd category at a low price range of Rs.30 to 100. Customer preference is changing day by day with the increased product categories. Game CD & DVD’s and also Movie DVD’s. The whole gift section is able to satisfy the all level of income groups as they have a large collection of product categories but with a limited stock of same products. Findings: In Big Bazaar we have found that they are also referring home furnishing products.100 to 200 whereas if anyone go to the open market the average price range is Rs. 39 . A noted strategy is taken in the gifts department is that they are selling a large varieties of products with a limited stock which helps them to implement a good stock turn over ratio and generating good revenue from this department.
They are emphasizing on the low price mp3 and game cds where as there is also a demand for educational and movies cd-dvd’s. Also the demand is decreasing day by day with the increase of information technology enable services. Also the high grade income level people tends to go specialized cards stores so only a few numbers of middle and average income level customers who come to others departments sometimes seek for the cards. So a step can be taken by introducing low range of cards attached with the gifts section to greet the wishes all the time.Suggestions: In the music its found that the collection of movie cd’s and educational cd’s is low than the music and games cds. Findings: We have found that it’s a seasonal business and they only give focus at the time of Christmas Day and New Year. 40 . Suggestions: Though the demand of cards decreasing day by day but there are also some others events rather than the 25th & and 31st eve. Cards Department Overview: In the Indian scenario cards are not very popular and a seasonal business according to the floor managers and management of the store.
LIFESTYLE 41 .
Lifestyle International (P) Ltd is part of the Landmark Group. Hyderabad. Currently there are 14 Lifestyle stores. New Delhi. the Group has become one of the foremost retailers in the Gulf. Jaipur. Pune. 42 . Today Lifestyle offers a truly international shopping experience. Positioned as a trendy. Noida and Gurgaon. Mumbai. Lifestyle India began operations in 1999 with its first store in Chennai. Chennai. 7 Home Centre stores and 1 Baby Shop store across Ahmedabad. With over 30 years’ experience in retailing. youthful and vibrant brand that offers customers a wide variety of merchandise at an exceptional value for money. a fact borne by numerous accolades. Business World – IMRB Most Respected Company Awards survey rated Lifestyle as the ‘Most Respected Company in the Retail Sector’ in 2003 and 2004 • • • ‘ICICI – KSA Technopak Award for Retail Excellence’ in 2005 Reid & Taylor ‘Retailer of the Year’ award in 2006 Lycra Images Fashion Award for the ‘Most Admired Large Format Retailer of the Year’ in 2006 Images Retail ‘Most Admired Retailer of the Year – Department Store’ in 2008. Bangalore. a Dubai – based retail chain.
TYPES OF TARGET CUSTOMER HIGH GRADE INCOME LEVEL MEDIUM GRADE INCOME LEVEL AVERAGE GDARE INCOME LEVEL 75% 20% 5% CUST OMER FLOWS DEPART MENT WISE 100% 80% 60% 40% 20% 0% GARMENT SECTION GIFTS SECTION AVERAGE GDARE INCOME LEVEL MEDIUM GRADE INCOME LEVEL HIGH GRADE INCOME LEVEL From the above analysis its revealed that though a very few numbers of low grade income level customers are visiting the garment section but in the gifts section we have found that the products are unreachable for the average level income groups. 43 . gifts and also in the home furnishing products.ANALYSIS OF THE STUDY Types of Customer: Lifestyle International is a major player in the Indian organised retail industry. They don’t have any music. The have a good customer base in the high class level income group. Mainly they focusing on the Men-Women-Kids Apparel. cards or cookery departments.
We have found that in the case of garments department customer flow is 1100 per day basis and in the case of gifts departments its 500 to 600 per day basis. Its noted that the gifts department consists of exclusive products. 44 . Inter-Department Customer Flow DEPARTMENT GARMENTS DEPARTMENT GIFTS DEPARTMENT Number of Customer 1100 600 Inter-department Customer Flow 600 GIFTS DEPARTMENT GARMENTS DEPARTMENT 1100 0 200 400 600 Number of Customer 800 1000 1200 In lifestyle we have found that the average customer flow lies between 1200 to 1500 on an average high customer flow day. The main products categories in Lifestyle basically the garments and home furnishing products related to gifts items.Flow of customers in different departments: Here we have analyzed the flow of customers per day basis. For this reason we have studied customer flows on an average of high customer flow days.
Watch section for the brands like Fast track. Sarah. Parx. Louis Phillips. Mojo. Men’s Jewelry. Skagen. Scott. Lee for in the men catagory. Juniors. Melanga. They have all the major brands like Blackberry. Bangles. Guess etc. Fashion accessories for the brands like Tribal Zone. 45 . Kids’ Fashion. Sunglass section for the brands like Ferrari. Benetton. Marie Claire. Mont blanc. The garments section includes: 1. Fire Fly. Casio. Orchestra. Zodiac. Bra Straps. Ginger in the women category and for the kids section they have brands like Bossini. Guess. women and kids section as well as lifestyle accessories and shoe wears. Scrunges.Value of Stock in the different departments: VALUE OF THE STOCK DEPARTMENT GARMENTS DEPARTMENT GIFTS DEPARTMENT (Rs) 760000000 50500000 VALUE OF STOCK 50500000 760000000 GARMENTS DEPARTMENT GIFTS DEPARTMENT The garment section is divided into Men. Teeny Tiny. Necklace. Bracelet. Artex etc. 2. Code. Van Hausen. Lee Coopers. Adidas etc. Levi’s. Adrika. Aspen. Hair Clips. Nautica. GC.. 3. Kenneth Cole. Earrings. Anklet. Hugo-boss.
They are introducing it by the name of “Home Centre”. home ware and home furnishings that enterprises elegance. The gifts section is consisting of high class home furnishings and personal grooming products.) 4000000 1000000 5000000 Revenue in 2008-09 Department 5000000 4000000 3000000 2000000 1000000 0 GARMENTS DEPARTMENT GIFTS DEPARTMENT TOTAL The average revenue earned per customer basis is more Rs.6000. Home Centre houses a wide range of contemporary and classic furniture. linen as well as other home accessories. thus providing customers a high range products. Comparison of revenue generated by the each departments is taken into consideration on an average of high customer flow days. It’s a one-stop destination for furniture.All these product ranges are exclusively for the High grade income level customers. 46 . Revenue generated by the different departments: REVENUE PER DEPARTMENT GARMENTS DEPARTMENT GIFTS DEPARTMENT TOTAL In 2008-09(Rs. luxury and individuality.
Garment Department Overview: In Garment department the products are mainly the major international readymade brands and price ranges lies between Rs. Gifts Department Overview: Gifts department is consisting of various product categories from home furnishing products to personal grooming products. Whatever. 47 . Whatever the stock is quite efficient to satisfy their potential customers. All the products ranges in the both departments significantly refers to premium customers. So if they want to increase their market share in the Indian retail Industry they should introduce such product ranges also which can be affordable for the medium level income groups and the main customer in the retail industry lies within it. the stock is sufficient to satisfy its customers but the price range is found very high as a gift product in this department. Findings: In the Lifestyle we have found a wider range of glass made and metal products which are exclusive and also the quality isn’t upto the price levels. Suggestions: They are focusing a very few Indian customers and the most of the Indian consumers can’t afford this price ranges.2000 averagely which is meant for a few Indians customers.800 to Rs. Maximum products are unreachable for the medium and average income level peoples. Findings: The products exclusively for a certain income level customers.FACTS AND FINDINGS From the above analysis its found that the average customers in the all departments are basically high grade income level customers.
Also an important point is noted that though the volume is sufficient but the varieties in product categories as a gift isn’t sufficient. 48 .Suggestions: Again the Indian retail industry is targeting the medium level income group people as its increasing day by day but the products in the Lifestyle store is meant only for the high class consumers which is very low in population in India.
of Customer 1600 1200 2300 Customer Flow per Day 2500 2000 Number of 1500 Customer 1000 500 0 Vishal Mega Mart Life Style Big Bazaar No. Flow of Customer per Day Store Name Vishal Mega Mart Life Style Big Bazaar No. of Customer Name of the Store Vishal Mega Mart: From the study its revealed that the average customer flow is medium grade income level customers and average grade income level customers. Life Style: The customer flows in this store is basically refers to the high and upper medium income level customers. 49 .COMPARITIVE ANALYSIS OF THE STORES On the basis of customer flows: We have considered the average of the high customer flow days. Big Bazaar: They are focusing on the all income level customers but it depends on the departments wise also.
However brand consciousness not present but the stock volume is able to met customer satisfaction. Product ranges is very high and meant for the high class consumers. All the products are unbranded and semi branded and don’t attracts the high grade level income groups.On the basis of stock value: Comparison of stock value Store Name Vishal Mega Mart Life Style Big Bazaar Garments Dept 65000000 735000000 163000000 Gifts Dept 250000 55000000 7500000 Cards Dept 77500 150000 Music Dept 175000 575000 Garments Department: The value of stock depends on the season. Life Style: All the major brand players are maintaining their stocks in garments section as their main focus is on the Apparel products. At the time of winter season it increases upto 2 to 3times than the other seasons as the price of winter garments is relatively higher than springs-summer collection. Also they aren’t focusing on major brands in the garment industry. A high brand consciousness helping them to generate a remarkable revenue with a high stock turn over ratio and smiling face of customers. Garments Dept 800000000 700000000 600000000 500000000 400000000 300000000 200000000 100000000 0 Vishal Mega Mart Life Style Big Bazaar Garments Dept Vishal Mega Mart: The product in the garment section isn’t exclusive and meant for the medium to average grade income level customers. 50 .
Big Bazaar: A wider range of products is found in gifts section for the all income level people. They are basically emphasizing on introduction of personal grooming products and home furnishing products in the gifts section. 51 . Life Style: A very large investment in the gifts section is found at the time of study. This department is solely for the upper class consumers and customer satisfactory level is remarkable. Though brand conscious people will think at the time purchasing but customer are satisfied with the stock and as well as quality related to price. How ever customers are happy with the large number of collection of gifts items. medium and average class income groups.Big Bazaar: They have their own brands in the garments department with a reasonable price for the upper medium. Gifts Department: Gifts Dept 60000000 50000000 40000000 30000000 20000000 10000000 0 Vishal Mega Mart Life Style Big Bazaar Gifts Dept Vishal Mega Mart: They are not focusing on the gifts stock for the result customer flow and revenue from this section is very low and no point is gaining for the customer satisfactory level. Though the variety in the product categories is high but the volume of stock in the same product is low.
Big Bazaar: Stock in this department is taken care as relatively low and it’s considered as a seasonal business.Cards Department: Cards Dept 160000 140000 120000 100000 80000 60000 40000 20000 0 Vishal Mega Mart Life Style Big Bazaar Cards Dept Vishal Mega Mart: Stock in this department is taken care as relatively low and it’s considered as a seasonal business. 52 .
Big Bazaar: Their music department is also consisting of music. movies and games cd-dvd’s. And also a remarkable change is noted that they selling very low range products within this copyright product categories. 53 . They customer satisfaction level is high with the fulfillment of their needs.Music Department: Music Dept 600000 500000 400000 300000 200000 100000 0 Vishal Mega Mart Life Style Big Bazaar Music Dept Vishal Mega Mart: Music department is consisting of music. The stock of game cd-dvd’s is higher than the others and price range is relatively not for the medium and average income groups though they are focusing on this income group only and a result they failed to satisfy their customer needs. movies and games cd-dvd’s and they have maintained a good balance between the stock level in all the categories.
Only the high class level and a few upper medium class income group customers were visiting to those retail markets. Peoples are habituated to go into the retails in the weekends.) 196800 5000000 481500 Vishal Mega Mart Life Style Big Bazaar IN 2004-05: At the time of sunrise of organised retail industry in India.markets like Vishal mega mart.) 58500 ----------160500 Comparison of Revenues 5000000 4000000 3000000 2000000 1000000 0 2004-05(Rs. At that time it was a very new concept of marketing for the Indian consumers.On the basis of revenue: Comparison of Revenues Store Name Vishal Mega Mart Life Style Big Bazaar 2004-05(Rs. Day by day the organised retailers are becoming stronger to attract customers.) 2008-09(Rs. Home town have the stock to fulfill all the needs of customers from alpine to elephant. Big Bazaar. The perception of middle and lower class peoples was that these stores had over-valued their products and to some extent it was right also. IN 2008-09: Now a days shopping in the retail stores is a very common things.) 2008-09(Rs. Hyper. 54 . the scenario was not been like present days.
Revenue per customer basis Store Name 2004-05(Rs) 2008-09(Rs) Vishal Mega Mart Life Style Big Bazaar 450 650 1350 6000 2100 Comparison of Revenue per customer 6000 5000 4000 3000 2000 1000 0 Vishal Mega Mart Life Style Big Bazaar 2004-05 2008-09 Vishal Mega Mart: Though the revenue per customer of the Vishal mega Mart increased from 2004-05 to 2008-09 but the revenue per customer is significantly low than others. Life Style: The customer flows in this store is basically refers to the high and upper medium income level customers and though their customer flow is lower but their return on investment is high so it helps to earn a high income per customer.On the basis of Revenue per customer: For the study of revenue per customer. As their main customer base is medium and average income group customers and also customer flow is low so it generates significantly low revenue per customer. we have taken the contribution of total customer flow on the total revenue of the stores on an average of high customer flow days. 55 .
Big Bazaar: They are focusing on the all income level customers with a high customer flows per day and have a base of brand consciousness amongst the customer which’s helping them to increase their revenue per customer. Also there is a major contribution of the others departments like grocery and vegetables department towards the per customer revenue. 56 .
Store name: B. In 2008-09 Rs.) Questionnaire (General) A. In which department stock is being taken care comparatively in a lightly way? (i) Garments (v) None of this If not why you are emphasizing on every segment? ___________________________________________________________________ ___________________________________________________________________. Which kind of customers generally visit at your store? (i) High grade income level (ii) Medium grade income level (iii) Average grade income level D. Revenue earned per customer basis: In 2004-05 Rs. Flow of customer per day in your store: (i) Below 500 (ii) 500 to 1000 (iii) 1000 to 1500 E. Location of the Store: (i) Mall (ii) General (iii) Densely populated area C.ASIA PACIFIC INSTITUTE OF MANAGEMENT STUDIES (This research is done only for the education purpose. F. There is no financial/competitive motive. (ii) Gift items (iii) Cards (iv) Music 57 .
G. Does the brand consciousness of customers divert them to the different departments ? Yes If yes which type of customer? Young Old child Beauty conscious people No
H. Is the Information Technology helping in ROI of the store? Yes No
If yes then which features is/are motivating? ERP Online Adv SAP/Tally Information Security
I. Does the good atmosphere in the store pick the sale up? Yes No then why? ________________________________________. then why? ________________________________________.
(This research is done only for the education purpose. There is no financial/competitive motive.)
Questionnaire (Garment Department) A. Which kind of customers generally visit at your garment section and their flow? (i) High grade income level (ii) Medium grade income level (iii) Average grade income level Flow Flow Flow % % %
B. Revenue generated by Garment section in your store (i) High grade income level: Revenue in 2004-05 Revenue in 2008-09 (ii) Medium grade income level: Revenue in 2004-05 Revenue in 2008-09 (iii) Average grade income level: Revenue in 2004-05 Revenue in 2008-09
C. Value of average stock maintained in Garment section: Rs.
D. Is your stock efficient to revamp the Customer satisfaction in your store? (i) Yes (ii) No
(This research is done only for the education purpose. There is no financial/competitive motive.)
Questionnaire (Gifts Department) A. Which kind of customers generally visit at your Gift section and their flow? (i) High grade income level (ii) Medium grade income level (iii) Average grade income level Flow Flow Flow % % %
B. Revenue generated by Gift section in your store (i) High grade income level: Revenue in 2004-05 Revenue in 2008-09 (ii) Medium grade income level: Revenue in 2004-05 Revenue in 2008-09 (iii) Average grade income level: Revenue in 2004-05 Revenue in 2008-09
C. Value of average stock maintained in Gift section: Rs.
D. Is your stock efficient to revamp the Customer satisfaction in your store? (i) Yes (ii) No
Value of average stock maintained in Music section: Rs. Is your stock efficient to revamp the Customer satisfaction in your store? (i) Yes (ii) No 61 . There is no financial/competitive motive.(This research is done only for the education purpose. Revenue generated by Music section in your store (i) High grade income level: Revenue in 2004-05 Revenue in 2008-09 (ii) Medium grade income level: Revenue in 2004-05 Revenue in 2008-09 (iii) Average grade income level: Revenue in 2004-05 Revenue in 2008-09 C. D. Which kind of customers generally visit at your Music section and their flow? (i) High grade income level (ii) Medium grade income level (iii) Average grade income level Flow Flow Flow % % % B.) Questionnaire (Music Department) A.
Revenue generated by Cards section in your store (i) High grade income level: Revenue in 2004-05 Revenue in 2008-09 (ii) Medium grade income level: Revenue in 2004-05 Revenue in 2008-09 (iii) Average grade income level: Revenue in 2004-05 Revenue in 2008-09 C. D. There is no financial/competitive motive.) Questionnaire (Cards Department) A.(This research is done only for the education purpose. Value of average stock maintained in Card section: Rs. Which kind of customers generally visit at your Cards section and their flow? (i) High grade income level (ii) Medium grade income level (iii) Average grade income level Flow Flow Flow % % % B. Is your stock efficient to revamp the Customer satisfaction in your store? (i) Yes (ii) No 62 .
63 .Questionnaire filled up by : Designation : Age : Working here for : Date & Time : Place : (Be sure that all the details will be kept in safe and will not be disclosed or used on any others purpose) Thanking for your valuable time and support.
PHASE-II 64 .
THE GREAT INDIA PLACE 65 .
Formats of the stores in the Great India Place: SRL NO 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 NAME OF THE STORE GLOBUS LIFE STYLE BOSSINI METRO SHOES WOODLAND TANABANA BOMBEY SELECTION M & B FOOTWARE NAKSHATRA MARKS & SPENCER LEVIS FLAGSHOP GIOVANI SHOPPERS STOP PANTALOONS INDIGO NATION LILLIPUT WILLS LIFESTYLE KAZO COSTA COFFEE KFC PIZZA HUT ZARDARI DIMENSION KILOL KALPANA SAREES MEENA BAJAR ZODIAC REEBOK BG's ARCHIES WORLD OF TITAN HOME TOWN BIG BAZAAR TYPE OF THE STORE SPECIALITY CHAIN DEPARTMENTAL STORE SHOP SPECIALITY CHAIN SPECIALITY CHAIN SHOP SHOP SPECIALITY CHAIN SPECIALITY CHAIN DEPARTMENTAL STORE SPECIALITY CHAIN SHOP DEPARTMENTAL STORE DEPARTMENTAL STORE SPECIALITY CHAIN SPECIALITY CHAIN DEPARTMENTAL STORE SHOP SPECIALITY CHAIN SPECIALITY CHAIN SPECIALITY CHAIN SHOP SHOP SHOP SPECIALITY CHAIN DEPARTMENTAL STORE SPECIALITY CHAIN SPECIALITY CHAIN SPECIALITY CHAIN SPECIALITY CHAIN SPECIALITY CHAIN HYPER MARKET HYPER MARKET GROUND FLOOR FIRST FLOOR 66 .
34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 MONTE CARLO REID & TAYLOR PALL MALL CAFÉ COFFE DAY RAYMOND SAMSONITE SHOPPERS STOP VEN HEAUSEN ADIDAS SPYKAR REEBOK LEE NIKE GLOBUS PUMA MOUSTACHE GILI WORLD BLACKBERRY RITU KUMAR HIMALAYA OPTICAL LACOSTE KODAK EXPRESS 2ND FLOOR ME 'n' MOM CASIO CARLTON LONDON KITTEN SHOES CATMOSS OCTMOSS OCTAVE MAX LIFESTYLE GKB OPTICAL PEPE JEANS LONDON ODYSSEY BOSE STEPPING STONE VIVID ZEST INDIGO SHAW BROTHERS SPECIALITY CHAIN SPECIALITY CHAIN SHOP SPECIALITY CHAIN SPECIALITY CHAIN SPECIALITY CHAIN DEPARTMENTAL STORE SPECIALITY CHAIN SPECIALITY CHAIN SPECIALITY CHAIN SPECIALITY CHAIN SPECIALITY CHAIN SPECIALITY CHAIN SHOP SPECIALITY CHAIN SPECIALITY CHAIN SPECIALITY CHAIN SPECIALITY CHAIN SPECIALITY CHAIN SPECIALITY CHAIN SPECIALITY CHAIN SPECIALITY CHAIN SPECIALITY SPECIALITY SPECIALITY SHOP SHOP SHOP SHOP SPECIALITY SPECIALITY SPECIALITY SPECIALITY SPECIALITY SPECIALITY SPECIALITY SHOP SPECIALITY SHOP CHAIN CHAIN CHAIN CHAIN CHAIN CHAIN CHAIN CHAIN CHAIN CHAIN CHAIN THIRD FLOOR 67 .
73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 HOOP BARISTA BOWLING CO YATRA STREET FOOD OF INDIA NIRULA's TANDOORI VILLAGE YO CHINA SAGAR RATNA SANRIO ICE CURE BIG CINEMAS MUSIC LAND MASAKALI MY DOLLER STORE JUMBO ELEVTRONIC STAPLES FIT & ACTIVE GYM SHOP SPECIALITY SPECIALITY SPECIALITY SPECIALITY SHOP SHOP SPECIALITY SHOP SHOP SHOP SPECIALITY SPECIALITY SHOP SPECIALITY SHOP SPECIALITY SHOP CHAIN CHAIN CHAIN CHAIN CHAIN CHAIN CHAIN CHAIN CHAIN 68 .
Group-8 Asia pacific Institute of management Studies AVISHEK SAHU-H-03 DEBOJIT ROY H-66 KRISHNAKANT PANDEY H-25 BISWAJIT GHOSH H-12 SRITANU DAS MAHAPATRA H-57 69 .
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