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some of the best-ever writing on favourite European cities. Ea ch title has over sixty writers, from literary and popular to non-fiction, journ alism and blogs, together with an introduction by a well-known writer resident o f each city. We’ve been well received by the press who have said: It s like having your own i Pad loaded with different tomes The Times Wonderful The Guardian Impressive Sunday Telegraph Essential - slip it into your bag alongside a Rough Guide Wa terstones Books Quarterly ‘We love the city-pick books. They’re right up our readers’ street!’ Lonely Planet Magazine What a great idea! A sublime introduction Sydney Morning Herald. But two years down the line we wanted to know what our readers really thought about us and worked with consultant Pamela Pfrommer from Anglia Ruskin University’s Ashcroft International Business School to find out. Were we seen as travel guides? Were we travel writing? (Both these questions hav e always worried us) Did people read us when they were going away or were they j ust interested in reading about a city? And were we too leftfield for our own go od? All was revealed when the report landed on our desks last week and we discov ered the real truth.
• We are read as ‘a unique way of learning about a city before a visit’ and for our ‘ d variety of stories – gives a good look at a place’. But equally if not more people said we were ‘not just a guide book. Gives a ‘feel’ for place’ especially the literary pieces’ and ‘they really show you all the faces of a city with lovely writing’. ‘Love th e city-picks because of the literary aspects and because many different interest ing views and comments are given. I can get all the guidebook info from the inte rnet’ • We are quirky but ‘it’s a great concept, a great ‘way into’ a city, ‘a great idea’ th ‘some strange choices of extracts included. Deliberately eclectic’ ‘The blend of li terature and travel makes a visit of the city that feels almost magical’ • The titles also work we have discovered as reading lists: ‘The series really appea ls to me as I love to read novels/ biographies about a place before I visit. The se books really help with that and have introduced me to many new writers • ‘The series is filling a gap in the market’ (passed to our sales team!)
• The most popular cities for future city-picks are (in order): Edinburgh, New Yor k, Barcelona, Istanbul, Rome, San Francisco and Vienna.# • The demographic profile of a current buyer is female, aged between 40 – 65 who att ends art exhibitions and heritage venues and reads the Guardian and Observer, tr avels extensively outside and inside the UK, loves social networking, buys a lot of books on-line (and one doesn’t like our covers!) We wanted to share with you the huge looks of relief on our faces at city-pick h q that we were on the right city track and our next two titles were always going to be New York and Istanbul! Phew! If you’d like to look at a city-pick title or need anymore information about our s eries please contact Malcolm Burgess on 01277 263770, malcolm.burgess3@btopenwor ld.com www.oxygenbooks.co.uk