When the media pitched in to
do good
‘Guidelines for the mecha enjoin objectnity and distance in
Slory about how the media can promote social good
andu (official name Vissudey)
Markad is a farmer in Niv
inge Village of Aheneddn
gar District in Mahacashitra, who
was gr pomegranate on his
land fe a living, bait severe water
shortage put the crop in jeopardy
In ander to keep his 100 plants
hhe was forced to hire water
which charged Rs 500 per
could mot pay
the water changesand aan wpa debt
‘of aver Rs 70000, the tan
thatthe frit he harvested cule not
fetch even Rs 10 per ky
usual rate for a crate of 20 gs Rs
50 te 904 in the mama ~ ity
pay theee times that p
at enetropolizan retail
unbearable anger =m,
Bandu sat with a
fruit and threw them on the street,
moaning dementesty all the whibe,
as passersby watched the frullt
pulped and trampled
The usual story, of an indigent
farmer flinging his harvest away by
the matey
Potato ar! onion growers in difer:
‘ent parts of the country have done
that earlier, wilh newspapers carry
ng pactures of sch ooeasions, bu
this story has a very different end.
ing. thanks to the media,
Moneylife {reww.mane
started in 200 a
(mostly pertaining to the
sector initially, but now core
widened canvas), carried 3
January-March 2019 | VIDURA
won Hand. with pictures, in early
Deceener by Yogesh Saphale, Mon-
cevbie’s deputy editor
I
mews report. Sucheta Dalal, one
of the
became famous aa an investiga-
tive reporter after she broke the
explore whether Momeylife could.
gobeyood reportage and help him
in some way, and came up ith
dea of taking wp a colle
She obtained