You are on page 1of 8

+

social
Empreendedor
EF

QUINTA-FEIRA, 22 DE
NOVEMBRO DE 2007
ESPECIAL

Danilo Verpa/Folha Imagem
      
      
       
    #   
   !   "
  !   

    
 
Tião Rocha - Empreendedor Social 2007 | Reportagens | Pág 1
2
+

ESPECIAL empreendedor social       ef  

  
   

  

  REDE SCHWAB NO MUNDO TEM 120 EMPREENDEDORES SOCIAIS 
  
 '*)*$%!$)'*"')&!%!$+'*!&() !)$ '& '%#
   

!   
     

#*',('#(  * #,+ #* 
 70&#?>14C'44#&1

' *#(.'#'#'0%6#5'&'
#%+10#.&'1/$#6'#1 4=(+%1
&'0+/#+5+.8'564'5

-! '#(''.#'( ,,( 

/24''0&'&141%+#.  

(      41,'61#E&''.')4+# 
 
 

1#( #'(+ (+
 #"2!87, #016 + -21 ",0 /24''0&'&141%+#. 
-/,(#1,0 0,!''0 /0')#'/,0 ,0 74/#&1'/  

'+0!/'1,0 +, /:*', *
-/##+"#",/ ,!')   -/!# 1#((+&'##5056+6761
/' " Folha # " 2+"87, 2#4#1'5'081.8+/'061&' 
!&4   "'5#* 12/ +#00 0'4)+#5.6'40#6+8#5'&#761
6/# '+!)2'+", $'+)'010 756'06#$+.+&#&'
#01# +, ,0 .2#0'1,0 '+,3 .   
/ .
87, 0201#+1 ')'""# # '*-!1,  

 %#(,,*056+6761-#67       

,- 
0,!') -00/*  1#/ -#0,
*',/ +1#* '7, ,!& 
&/*%#'$0#8')#&14'&+4'614 >> .@/&'4'%10*'%+/'0610#
, #"2!",/ *'+#'/, .2# !/',2  +& % ** #*2#'$ '56'#01+05%4'8'4#/5'  &#/;4.+0-.#0',#/'061' /B&+#18'0%'&142#46+%+2#%1/
-#"%,%' " /," %+&,2 , 551%+#?>1&15'37'015 .B&'4'5&'241,'615 '537+5# &'52'5#52#)#5&#'70+>1
-/:*', .2# #*  
$,' ", )4+%7.614'5&170+%B2+1&' '4#.2#4##/@4+%##6+0#&1
*9"'!, 2%#+', !++3'+, "#.'06'  3*-& ('4&#(-'#%01
1#((+(70&#&14&1&'##5 
#1,  # #*   ", "#+1'0 @:+%1'&#
5)-%-'#%
1 6 ', ' +!,0  *# % '("'') , * &)* ' (* +(##+0#
>'7, ,!& -/1# "# 2* 3' #4%'+415"1.706=4+15 -#0 
*%(+ * ! %114&'0#&14 7B?#10&'641%#4=':2'4+A0%+#5
07, '+,3",/ ", -/,!#00, "#  &1'0641&'567&15&1 '4%'+41 %1//#+5&'.B&'4'551%+#+5
#"2!87,  -,00' ')'""# "# (*#!( !!#(1/+6A  '614&#"70&#?>1'67.+1 &'176415 
2#B5'5
/#-)'!87, 9 )1 -,/.2#  *# 2#4#'/1%4#6+<#?>1&# "#4)#5
1,",),%' #016 ,/"#+" # &6 0(14/=6+%#
      

$2+"*#+187, -/61'! # 1#</' *(#%'#'%101/+56#'
!? "'5 , (2/", 6 ', ,0
> #)# -,"# *-)'/ 02 -)
#2(("/24''0&'&14
1%+#. '0641 125 23 %114&'0#&14&1E%.'1&'
567&15&1 '4%'+41'614&# >> B&'4'5&'5 &)* ++
1$,/* "# $'++!'*#+1, !,* 127.#4&'7.674#' /70+%B2+15 56#&15 +(##+%112'4#6+8#5'2'551#5
!0+8'45+&#&'4'5$+6'4+#0#
0#/3'8,0 # -/,"21,0 .2# $,/* '5'081.8+/'061 #%-'0<+' 37'&'5'081.8'4#/+0+%+#6+8#5
"#0#+3,)3'",0 1<-'!, '*-,/    51%+#+5'5756'06=8'+5'/
1+1# -/  0201#+1 ')'""#  *
(* #*(551%+#?>1#E&' $'0'(B%+1&'%1/70+&#&'5&'
#* +#%<!',0 0,!''0 ,2 +7,@@ 4+#0?#'0#5%'4 & %*,#!'&+4'614# $#+:#4'0&#
 /:*', *-/##+"#",/ ':'%76+8#&#70&#?>1%*9#$ 
,!') !,+1#!# #* *'0 
-;0#0 / , 3#+!#",/ /0'
62% 38% -%( ./%114&'0#&14&'
)#'/, Folha # !&4 ,$#/#
'567&15/#%41'%10D/+%15&1
!#* 3'0' ')'""# + *;"' *1/'05 /7.*'4'5
1/,! "# !,+&#!'*#+1, # !,+
!*  2'#056+6761&''537+5# 
 * -  %10D/+%#2.+%#&#
11,0 !,* %/+"#0 -1/,!'+
",/#0 )9* "# -/1'!'-87,  ) !+*  44 anos  , !
" 
!,* 1,"0 0 "#0-#00 -%0 @#+&#&'/@&+# #*((-'!24'5+&'06'&1
#* $</2+0 '+1#/+!',+'0  !+*  056+67616*15&'/24'5#5'
 ! 
 * '52105#$+.+&#&'1%+#.  -
NA INTERNET
www.folha.com.br/073231
    # 10,7 anos  
www.uol.com.br/   )  @16'/21/@&+1&'':+56A0%+# !-#'%(*#'" #*(  
empreendedorsocial &#'06+&#&'17&1241,'61 5'%4'6=4+1&''&#?>1&# (%"
premioempreendedor@   
 
folha.com.br               

Tião Rocha - Empreendedor Social 2007 | Reportagens | Pág 2
8
+

ESPECIAL empreendedor social $#!   %!  
  

Educador cria pedagogia do

saberpopular
$(%  $(!$ # #&'$%' %!" 

+)'&%"  ("  *"  '! (%" (% &-  #$ 

    


7;, *805; ( 6,+(.5.0( +( 85+( 85+( 04G*05 +5 685*,995 +, +0( 658 7;, 4C5 ,9:;+(<( ( :8(
  
 
        
:085; 3,40459 +( O$# ,+;*( (68,4+0>(.,3 3C, 5; :05 049, 1,:H80( +, 8,(2,>(9 *535 ( +,
*054(2P -,> O5-0*04( +, *(-;4EP 80+59 4(9 (:0<0+(+,9 *80(4D( 9;( :0( :,2<04( 8(04/( +5 *54
9903 *535 O;3 *,8:5 0 2.;3(9 +,99(9 04<,4*0540 >(4>(4+5 658 :5+5 5 )(0885 .(+5 O 7;(4:(9 8,(2,>(9 4C5
.;0203P 6,8954(.,3 20:,8@805 *,9 9;8.08(3 45 9,8:C5 304,085 :8(49-583(+5 ,3 9(2( +, (;2( ,9:C5 658 (GP 6,8.;4:( 5 ,+;
+( 5)8( +, 5C5 ;03(8C,9 5 3,935 +5 6(0 +, !05)(2+5 , *(+58 ,47;(4:5 52/( 6,2( 1(4,
!59( 5 ,+;*(+58 #0C5 !5*/( 0(+5803 +, O8(4+, ",8:C5 Escola que anda 2( (9 8;(9 +, :,88( +, 8(D;(G
 +,9*5)80; ( 30560( (04+( %,8,+(9P 1@ 20+5 , 8,20+5 O;3(9 O? ;3( ,9*52( 7;, (4+(P 50 4( );9*( 658 +,9<,4+(8 (
459 :,3659 +, 3,4045 ,4*(6, 
<,>,9P 658 #0C5  -50 ( 6(0 #0C5 5;<0; +, ,9.;,2/(  3C, /09:H80( +, 9;( +04(9:0( 7;,
:(+5 7;, 6,8(3);2(<( 6,2(9 =C5 658 ;03(8C,9 !59( 7;, +, ;3( +(9 *80(4D(9 *53,4:5; ,4:85; 45 *;895 +, /09:H80(
8;(9 +, "(4:( #,8,9( :8(+0*05 *525*5; 5 ,+;*(+58 4( :802/( *53 ( 5;:8( OS *53(+8, 54 N<085; 685-,9958 ,+0*(+5
4(2 )(0885 +, ,25 580>54:, +(9 <,8,+(9 +, ;8<,25  :,3 3,935 ( ,9*52( 6(995; 4( */,.5; ( 2,*054(8 ,3 ;3 +59
+,45304(+( 6,25 ,9*80:58 *5 304/( 658:( ;3(9 :8F9 <,>,9P *52E.059 +( (2:( 95*0,+(+, +,
 O30560(P +5 3;4+5 (*(+F 35 ( *(60:(2 +, 9;( 20:,8(:;8( ,25 580>54:,
*54:( 5 ,+;*(+58 *53 80:35
30*5 3,935 9H 9,80( 9(4(+( O;0 (:8@9 +59 6,8954(.,49 304,08(3,4:, 6(;9(+5 ;(4+5 9,.;0( 5 3,935
3(09 :(8+, 459 (459  ,*,6 +5 ;03(8C,9P +0> 5 ,368,,4 (+( :04/( +(7;,2( ,9*52( +( *(304/5 +59 3,9:8,9 +( 04-B4
*054(+5 *53 5 685*,995 +, O,4 +,+58 7;, 4( -02( +5 ;48;8(2 04-B4*0( 7;(4+5 9,;9 7;,9:05 *0( 5 (2;45 R2<(85 8(:,9 685
904(.,3P #0C5 6,+0; +,3099C5 (4:0.5 -;4+5 +, 6,49C5 ,4 4(3,4:59 4C5 ,4*54:8(<(3 <5*5; 5 6803,085 O*2(8C5P +,
+5 *(8.5 +, 685-,9958 +( $-56 *54:85; (4;,2>C5 <(7;,085 (*52/0+( 4( 9(2( +, (;2( #(3 6509 7;, 04,=620*(<,23,4:,
$40<,890+(+, ,+,8(2 +, ;85 049608(+58 +5 6,8954(.,3 /5 65;*5 ( ,4*54:8(<( ,3 *(9( *53,:,; 9;0*G+05 #0C5 7;,
8,:5 , 3,9,9 +,6509 *805; 3I4035 +( 5)8( 859,(4( 54+, (6(4/(<( N*53 *04:( *54<,89(<( *53 5 8(6(> /58(9 (
5  ,4:85 56;2(8 +, (9 (4+(4D(9 6,25 9,8:C5 )588(*/( 5; <(8( +, 3(83,25 -05 95)8, 8,<52;DJ,9 , )(880*(
;2:;8( , ,9,4<52<03,4:5 ,3,8.08(3 :(3)E3 6,8954( 65+0( ,9*52/,8N 658 7;(27;,8 +(9 4C5 :04/( 0+E0( +5 35:0<5
8( 5 04G*05 +( :8(49-583( .,49 +, 5;:8( /09:H80( N),3 (8:, +, 3,4045 OC5 ,=09:0( +( 358:, +5 .(85:5 +,  (459
DC5 +5 685-,9958 45 ,+;*(+58 3(09 8,(2 ,40459 4(9*,4+5 (2:,84(:0<( ( 4C5 9,8 ( 8;(P ? *(6(> 7;, 5 3,4045 :,4/(
, *8,9*,4+5 9,3 -8,7L,4:(8 ( ,9*52( 4;4*( ,8( 5;<0+5 04+0*(+5 59 904(09 5; (9 O609*(
,9*52(9  ,3 ,4:8,<09:( A 8@+05 ,8:5 +0( ,47;(4:5 ( 685-,995 +,2(9P 3(9 5 685-,9958 ,9:(<(

 

 25*(2 9;8.0; ( 7;,9:C5.;0( 8( *54:(<( ;3( /09:H80( 95)8, ,4:8,:0+5 +,3(09 ,3 +(8 *54:(
O",8@ 7;, E 6599G<,2 -(>,8 8,09 , 8(04/(9 +5 O,8( ;3( <,>P +5 *54:,K+5 ,9*52(8 O,6509 1@
,+;*(DC5 9,3 ,9*52(P 5 .(85:5 +, 9,:, (459 2,<(4:5; ( 4C5 3, 04:,8,99(<( 3(09 7;, 59
 +,9(-05 036;290545; 5 4(9 3C5 , -(25; O85-,9958( ,; :, 3,40459 95;),99,3 :;+5 95)8,
*03,4:5 +, ;3( ,9*52( +,)(0=5 4/5 ;3( :0( 7;, E 8(04/(P  ( );8.;,90( 9, ,; 4C5 *54/,*,9
+, ;3 6E +, 3(4.( O9*52(P 5;<0; ;3 O-07;, 7;0,:5 3,40 9, ( <0+( +,2,9P  6(995; ( ,490
7;, 68,9*04+0( +, 3,9( 5; *( 45P 50 6(8(8 4( +08,:580( 4(8 , ( (68,4+,8 ( 6(8:08 +( 9(
+,08( 25;9( 5; .0> (9 :04/( ;,9:054(+58 ,2, 4C5 ,4:,4 60F4*0( +, R2<(859 , :,2<04(9

    
 
&7(* *1 "&28& %&. 4&6& 3 (30A,.3 .28*623 31 &'6&0 *1 &143 %&. 4&6& 963 6*83   
     
#*6*7& '&.663 *03  436 59&863 &237 #*61.2& 3 *27.23 32)* )= &90&7 )*         
6*7.)*2(.&0 )* *03 1A).3 291 (30A,.3 *78&)9&0 *1 *03 36.<328* (90896& '6&7.0*.6&         
36.<328* &77& & (90896& 43490&6 *
.2+>2(.& 237 &66*)36*7
)& 69& 32)* 2&7(*9  (3192.(&@?3 *
)*7*2:30:.1*283
 
%.&/& 4&6& 96:*03  (&4.8&0 )& 0.8*6&896& 637*&2&
&6&.7D430.7 +&137& &68* *1 :.&,*1 )* 86B7 1*7*7 4&6& & 1&<E2.& (3192.8=6.3 2&
32)* '97(& 37 4*6732&,*27 )* 9.1&6?*7 !37& * (6.&
4*0& +361&@?3 (31 H 
59&059*6 (3.7&I 23 '3073 4*,&2)3 (&632& $2.:*67.)&)* *)*6&0
91& *7(30& )*'&.;3 )* 91 4A )* 1&2,& 59* :.6& )*43.7
)3 09'* )& 759.2& .(& 2& 7*0:& (31 3 3643 )* 31'*.637 )* 963 6*83
37 463/*837 "*1*28.2-& * "*6 6.&2@&

Tião Rocha - Empreendedor Social 2007 | Reportagens | Pág 3
ef $#!   %!   empreendedor social ESPECIAL 9

      
  
'  
>> &237
 ( ! >> )9(&)36
 )    >> .:36(.&)38*191&+.0-&
 ! (  >> &7(*9*1*0336.<328*
 (   
  "* !
 *2863 3490&6)*
    90896&**7*2:30:.1*283
   *)9(&(6.&2@&7(31'6.2(&)*.6&7
   '.'0.38*(&7&1'90&28*7
   
8*&863*1F7.(&
 #    $   ! "
     

20 mil (6.&2@&7*/3:*27
/=+36&1*)9(&)37
4*03 )*7)* 

  

R$ 2,6 mi  )*
4&6(*6.&7*
)*:*2)&)*463)9837
7*6:.@37



%*2(* 3 46B1.3
146**2)*)36 "3(.&0
 (32(366*2)3
(31  463/*837

  

 #
 # %
 
&2-& 3 6B1.3 6.&2@& )&
 
  2.(.& 86&'&0-3 )3   23 2(32863 * (6.&@?3 )3 463/*83
92)&@?3 '6.25 (313 )*78&59* :&0* )3 *59.8.2-32-& 0&8&+361& 59* 6*F2* -3/*
 
2& =6*& )& *)9(&@?3 59&7* 4&6(*.637 37


!     6&77977&7 )* 83)37 37
7*836*7 4&6& & +361&@?3 )*
      &7791* & "*(6*8&6.& 91 13)*03 7978*28=:*0 4&6&
#   &2-& 3
G 09,&6 23 6B1.3 8&F 92.(.4&0 )* )9(&@?3 )* 3 )*7*2:30:.1*283 )*
" $2.(*+ )9(&@?3  &68.(.4&@?3 6&@9&C 32)* A (6.&)& & 6&@9&C
$ & .)&)* )9(&8.:&

 
      



       
5;:8(9 :,580(9 *(2*(+(9 45 9( (:2,:0*(45 O658 904(P *54:0 ,+;*(DC5 ,3 8(D;(G 04<,4:5;
),8 656;2(8 *535 ( 6,+(.5.0( 4;5; ,4.8599(4+5 9,; +0*054@ ;3( QQ$# ,+;*(*054(2P ,3 7;,
 8,*80(DC5 +( 85+( -583(+( +5 )8047;,+5 ,+;*(DC5 ( 6(8 805 +, :,8304525.0(9 ,+;*(*05 O3C,9 *;0+(+58(9P 5; ,+;*(
658 #0C5 !5*/( ,3 ;3( ,9*52( :08 +, 15.59 *535 ( O+(3@:0*(P 4(09 #0C5 :,3 2E=0*5 68H6805 +58(9 -(>,3 O)09*50:5 ,9*8,<0
+,)(0=5 +, ;3 6E +, 3(4.( 309:;8( +, +(3( , 3(:,3@:0 9903 +5 ,4*54:85 *53 .(4 +5P , O-520( +5 20<85P )0)205:,*(
(<(4D5; 9,8:C5 (+,4:85 N(2 *( ( 6,+(.5.0( +5 9()C5 03 .;,9 +, 15<,49 7;, 9, 3;:02( ,3 -583( +, -,9:( 6(8( (1;+(8
*(4D5; 9,:, 9:(+59 )8(902,0 6;29054(+58( +(9 -()807;,:(9 <(3 45 (8(41(2 +5 (80  3,4045 4( (2-(),:0>(DC5
859N , (:8(<,995; 5 3(8 6(8( 7;, 685+;>,3 +,9+, )54,*(9 *805; ( O5-0*04( +, *(-;4EP +,  (04+( *525*5; ,3 ;95 :,8
+,9,3)(8*(8 ,3 5D(3)07;, (:E 3H<,09 ( 6,+(.5.0( +5 6509 7;, ;3 .(85:5 6,8.;4:5; 359 *535 O,365+03,4:5P
4( R-80*( (9 ,99( -50 (6,4(9 ()8(D5 ,9:03;2(+58( +5 (-,:5 O#0C5 *535 -(D5 6(8( *547;09 (6H9 9,8 <@80(9 <,>,9 7;,9:05
;3( +(9 6803,08(9 04<,4DJ,9 53 9,; /()0:;(2 */(6E; <G :(8 ;3( 352,*(P 50 ( +,0=( 4(+5 6,2(9 *53;40+(+,9 O5
+5 ,+;*(+58 304,085 *05 /,8+(+5 +, ;3 (30.5 , 7;, 6(8( 5 ,+;*(+58 *525*(8 7;,9 +, &-(>,8 :(2 *509(' #0C5P ,8
()58(:H805 +5  -50 ,3 +0> 7;, 9H :85*( 7;(4+5 7;,8 :J,9 +, 9,=;(20+(+, 4( 85+( .;4:( 9,.;0+( +( 8,9659:( *,8
;8<,25  54+, 9;8.08(3 6,49(8 +, ;3 1,0:5 +0-,8,4:, 5 (8( 8,952<,8 ( -(2F4*0( +( :,08( O5+, 65+, :;+5P (GR)

Tião Rocha - Empreendedor Social 2007 | Reportagens | Pág 4
Danilo Verpa/Folha Imagem
)   
$  #
#* 
#*&+  '
 "&% 
  &  $
!# % $ "&
$' '

  

     

  
   

    
             

Q
# /7:5*4 6E7 .;<C ;J 6* /7:5*
;<C -.6<:7 -* /K:5*  827: G 9=*6 [+]    FE7 .-=,*-7: 87: 78FE7R
"7,1* G 5.6<7: -7  
-7 .;<C 67 /7:574 B =5 ,*-C>.:R B
.6<:7 78=4*: -. =4<=:*
*;;25 9=. 7 .-=,*-7: 526.2:7 $2E7    . .;.6>74>25.6<7 7:0*62
"7,1*  >H 7 .6;267 ,76>.6,276*4 -. ,=37; 5G<7 A*FE7 9=. 8:757>. .-=,*
-7; . ,76<.M-7; ;. */*;<7= 1C 5*2; -.  *67; 8*:* .@
    FE7 878=4*: . -.;.6>74>2
8.:25.6<*: 8:7,.;;7; *4<.:6*<2>7; -. .-=,*FE7   
 5.6<7 ,75=62<C:27 ,75 =;7
-. +:26,*-.2:*; +2+427<.,*;

DO COORDENADOR DE ARTIGOS
*5+=4*6<.; <.*<:7 5M;2,*
P /:.6<. -7 .6<:7 78=4*: -. =4<=:* . .;.6>74>2 ,:2*FE7 -. 8:7-=<7;
=6-*-7 .5  
.5
5.6<7 -.;-.  
"7,1* ;.58:. 8.:;.0=. Q5*6.2:*;  526.2:7 $2E7 "7,1*  =:>.47 87:<* -. .6<:*-* -7
-2/.:.6<.; . 267>*-7:*;R -. .-=,*: *4/*+.<2A*: 0.:*: :.,.+.= 6* M4<25* 9=*:<* ;.:<E7 526.2:7 -. =25*
/.2:* 7 :H527 58:..6-. :E.; "7;* 7   3C <.5
:.6-* 4. -2;<260=. .-=,*FE7 -. .;,74*:2A*FE7 . +=; -7: #7,2*4   ,76,.-2-7
,* =5 ;7617 .;,74*; 9=. ;.3*5 <E7 +7*; 9=. 8:7/.;;7 5*2; -.  524 +.6./2,2C:27;
8.4* Folha . 8.4* =6-*FE7 -2:.<7; . ,:27= . *-*8<7= ,.:
:.; . *4=67; 9=.2:*5 /:.9N.6<C4*; *7; ;C+*-7; -7 #,1?*+ ,* -.  <.,674702*; *
52607; . /.:2*-7; Q#. 6260=G5 /.A G 87;;I>.4R -2A Q6<:78J4707 87: /7:5* 8*:<2: -7 ;*+.: 878=4*:

Tião Rocha - Empreendedor Social 2007 | Reportagens | Pág 5
A16   
 #%"  &"   ef

 ,76<.M-7 =2 5. 42+.:<*6-7 :7= 8*:* 525 . -2;;. Q$2E7

  -7; ,76<.M-7; ,1.2:*6-7 * 57 >7= <.: 8:7>* . .;9=.,2 7 9=. G
COORDENADOR DE ARTIGOS E EVENTOS
/7 . >2 9=. .;<*>* 8*:<26-7 8*:* 1.,<K5.<:7R = -2;;. * .4* 9=.
7=<:* ,72;* ;;. 8:7,.;;7 /72 6260=G5 8:.,2;* ;*+.: 7 9=. G
.>74=26-7 6* :./4.@E7 ;7+:. 7 2;;7 9=. 6E7 ;. 8:.7,=8*;;. 2;
   - 
9=. G -.2@*: -. ;.: 8:7/.;;7: . ;7 6E7 ,*2:2* 6* 8:7>* *;
  *        
>2:*: .-=,*-7:  8:7/.;;7: .6 ,*2= 07:* ,:2*6F* -. 67>.
    + ;26* 7 .-=,*-7: *8:.6-. *67; <.5 9=. ;*+.: 2;;7 7
   #. .= <2>.;;. =5
   )  $ 876<7 -. >2;<* -* .;,74*:2A*FE7
*6*42;<* 2;;7 ;.:2* =5 8:*<7       !  *  >*2 <=-7 +.5 #. .;<C .-=,*6-7
,1.27 8*:* .4. 75.,.2 * <.:         $ 7= 6E7 6260=G5 -2;,=<.
8:7+4.5*; ,75 * .;,74* -.;-.              $
9=. .6<:.2 *7; ;.<. *67;  4* ;.:>. 8*:* .;,74* )(
707 67 8:25.2:7 -2* -. *=4* :2A*: C =5 -.<.:526*-7 <287  %5 8:73.<7 -. >2-*
* 8:7/.;;7:* 4.= =5 42>:7 Q:* -. 26/7:5*FE7 . -. ,761.,2 6E7 -. /7:5*FE7 8*:* 7 5.:,*
=5* >.A =5 4=0*: 5=2<7 -2; 5.6<7 9=. *<.6-. * =5 -.<.: -7  4J02,* -* >2-* 6E7 G <.: =5
<*6<. 76-. 1*>2* =5 :.2 . =5* 526*-7 <287 -. -.5*6-* =5 .58:.07 $.: *6*4/*+.<7; 6E7
:*261* R = 4.>*6<.2 * 5E7 . -.<.:526*-7 <287 -. 57-.47 87-. ;.: =5 8:7+4.5* .,76K
/*4.2 Q :7/.;;7:* <.617 =5* 5.6<*4 -. =5* ;7,2.-*-. 9=. 52,7 G =5 8:7+4.5* G<2,7
<2* 9=. G :*261*R 4* 5. 5*6 *,.2<* ,76>2>. . 6E7 9=.;<276*  .@8.:2H6,2* 9=. * 0.6<.
-7= ,*4*: * +7,* .872; 9=. *      >.5 -.;.6>74>.6-7 67   G
26<.::7582 -=*; 7= <:H; >.A.;  E7 4* .;,74*:2A* ;*+.: ;. G 87;;I>.4 /*A.: .-=,*
/=2 8*:* * ;*4* -* -2:.<7:* %5* ,72;* G /*4*: .5 .-=,*FE7 FE7 -. 9=*42-*-. 4*:7 9=. G
 8*:<2: -*I .= ;.58:. 26 7=<:* G /*4*: .5 .;,74*:2A*FE7 #J 9=. >7,H <.5 9=. +7<*: =5*
>.6<*>* ,72;* 8*:* 5*<*: * *=4*  5*27:2* -*; 8.;;7*; 9=. .; 8.:0=6<* 9=. * 0.6<. ;.58:.
=6,* <2>. =5* .;,74* +7* <E7 ,75.<.6-7 0:*6-.; ,:25.; /*A B 7  Q. 9=*6<*; S*
=6,* <2>. 8:*A.: 6* .;,74* G .;,74*:2A*-* 6<E7 9=. .;,7 6.2:*; 2/.:.6<.; . 67>*-7:*;T
5*; ;.58:. 9=2; *8:.6-.: 4* G .;;* *:* 9=. .4* ;.:>. .= 87;;7R  :.;<7 >7,H ,75
!=*6-7 /=2 8*:* * /*,=4-*-. E7 G 8*:* .-=,*: 84.<* ,75 =5* *FE7 .-=,*: *4
.;<=-.2 12;<J:2* . *6<:7874702*  .;;* .;,74* ,76<26=* ;.6-7 /*+.<2A*: -2526=2: * >274H6,2*
/=2 :.;0*<*: * 12;<J:2* -* 5261* +:*6,* ,:2;<E .42<2;<* .@,4=  *     $
<2* 9=. .:* :*261* -7 ,760*-7 -.6<. ;.4.<2>* ,76/7:5*-* ).
*:* 8*0*: 7; .;<=-7; .= 4* ;.4.,276* ,76<.M-7; ;.4.  * .-=,*FE7 9=*4 G *
8:.,2;*>* <:*+*41*: =2 -*: *= ,276* 8.;;7*; 5*; 6E7 .-=,* 5.417: 8.-*0702* B *9=.4*
4* . 5. -.2 ,76<* -. 9=. ;. .=       9=. 4.>* *; 8.;;7*; * *8:.6-.:
*,1*>* *9=247 ,1*<7 5.=; *4=  7: .@.5847 .= 6=6,* * .;,74*:2A*FE7 * 5.417: 8.
67; <*5+G5 87:9=. .= .:* =5 <2>. *=4* ;7+:. 7; :.2; -7 7607 -*0702* G *9=.4* 9=. -C 5*2;
:.8:7-=<7: -* 5.;5* ,1*<2,. 5*; <261* *=4* ;7+:. <7-7; 7; ;.6<2-7 8*:* 9=.5 * *842,*
   7=:+76; :.2; .=:78.=;    /72 ;.,:.<C:27 -*
 :2*>* 3.2<7; -2/.:.6     -=,*FE7 -. :*F=*I  ;
<.; -. <:*+*41*: ,75 7; *4=67;   .;,74* 6E7 8.:52<. 5.6267; -.57:*>*5 -=*; 17
267>*>* 5*; 67 /25 .:* =5* 267>*FE7 4* G :.8:7-=<7:* -* :*; 67 K62+=; 6<E7 ,747,*57;
.@8.:2H6,2* 5=2<7 :./7:52;<* 5.;52,.  .;,74* /7:5*4 6E7 .-=,*-7:.; 67 K62+=; $7-* ;.
4* ,75.F7= * ;.: <:*6;/7:5* .;<C ;J 6* /7:5* 4* .;<C -.6 ,:.<*:2* -. -=,*FE7 87-. /*
-7:* 9=*6-7 *,76<.,.= 7 /*<7 <:7 -* /K:5*  827: G 9=*6-7 A.: B ;J ;*2: -* ,*2@*
,75 7 U4>*:7 5261* 8:25.2:* .4* .;<C -.6<:7 -7 /7:574 B =5 %5* 7=<:* 9=.;<E7 G 7 *,.;;7
0:*6-. 8.:-* '7 0*:7<7 .@,. ,*-C>.:  ,76<.M-7 -* .;,74* *7; 42>:7; = 5. 8.:0=6<.2 ;.
4.6<. *4=67 ;. ;=2,2-7=( .;<C 8:76<7 ; 5.6267; 9=. 7; 42>:7; 8.:-.:*5 7 .6,*6<*
I .= /*4.2 Q8* E7 *-2*6<* >E7 .6<:*: 6* .;,74* 67 *67 9=. 5.6<7 7= ;. /72 * .;,74* 9=. 6E7
9=.:.: 9=. 7; 5.6267; *8:.6 >.5 26-.8.6-.6<.5.6<. -. ;7=+. 5*6<H47; .6,*6<*-7;
-*5 12;<J:2* ;. .= 6E7 ,76;207 9=.5 ;.3*5 -. ;=*; 12;<J:2*; =6<.2 =5 576<. -. 42>:7;
*8:.6-.: * 12;<J:2* -* >2-* -. *8:.6-.:E7 *; 5.;5*; ,72;*; .5+*2@7 -* C:>7:. . 5*6-*>* *
4.;R 75.,.2 * -.2@*: -. 4*-7 ".,.6<.5.6<. =5* 5.626* 5.626*-* 4.: 5 >74<* -.2@*
6E7 ;J * /7:5* 5*; <*5+G5 7 -. 67>. *67; 4C .5 =:>.47 >2 >* 576<2617; -. ;=,*<* . .;,:.

Tião Rocha - Empreendedor Social 2007 | Reportagens | Pág 6
A16   
 #%"  &"   ef

>2* =5* 84*,* 5M;2,* <.*<:7 *8:.6-.: =5* M62,* ,72;* <7-7 ,75+*<.: * .>*;E7 -7; 5.6267;
*:<.; 84C;<2,*; 42<.:*<=:* $=-7 5=6-7 20=*4 -*: 8.;7; -.;2 >.: 9=*-:7 6.;<* 8C026*
9=. 7 5.6267 4.;;. <261* 9=. 2: 0=*2; 6.0*: 7= .@,4=2: ,72;*;  
* ( (
6=5* -2:.FE7 . /*A.: 5M;2,* .5 /=6FE7 -. ,:2<G:27; 9=. ;E7       
<.*<:2617 .<, B =5 3707 .: . 2-.74J02,7; *; 6E7 G Q,*-*  )    
<:*6;/7:5*: -7 ;.= 3.2<7 =5 /*A 7 9=. 9=.:R    +    
4.; /2,*>*5 4C * <*:-. 26<.2 B 87;;I>.4 ,:2*: =5* ;7,2.-*  
:* &261* 0.6<. -. 4760. 7: -. 8742>*4.6<. -2>.:;2/2,*-* B  = 6E7 9=.:7 *,*+*:
9=. .;;.; 5.6267; 6=6,* <2 87:9=. 6E7 /72 /.2<7 *26-* #. ,75 * .;,74* 4* G 5=2<7 5*2;
61*5 .6<:*-7 6=5* +2+427<.,* 6260=G5 /.A G 87;;I>.4 ;;7 G 7 2587:<*6<. -7 9=. 8*:.,. *;
-* .;,74* 7:9=. .4.; 6E7 <2 9=. .= ,1*57 -. =<782* %<782* .4* 8:.,2;* <.: * 7=;*-2* -. .@
61*5 8:*A.: !=*6-7 2*5 4.: 8*:* 525 6E7 G =5 ;7617 25 8.:25.6<*: B =5* 4C;<25* -*:
=5 42>:7 <261*5 9=. -2;;.,*: * 87;;I>.4 B =5 6E7/.2<7*26-* D; ,:2*6F*; ;J 7 9=. * .;,74* /7:
7+:* :.;876-.: * 8.:0=6<*; *407 9=. 6=6,* 6260=G5 /.A 5*4 7/.:.,. B 5=2<7 87=,7
  !  / B 87;;I>.4 *8:.6-.: +:26,*6 ; 8.;;7*; 9=.:.5 <2:*: 7;
 ' / ' -7 &*57; >.:  0.6<. *8:.6 5.6267; -* :=* . 4.>*: 8*:* *
 4*:7 $.5 9=. <.: *4 -. /*A.6-7 I .= ,747,7 =5 26 .;,74* 7: 9=. .5 >.A -. <2:*:
0=5* ,72;* 8*:* ,75.F*: :. -2,*-7: * .;,74* 2-.*4 -.>. ;.: -* :=* 6E7 5=-*57; * :=*
,2;* *8:.6-.: 7; ,J-207; -. 4.2 <E7 +7* 9=. 8:7/.;;7:.; . *4= =0*: -. ,:2*6F* G 6* .;,74* 6*
<=:* :*,27,26*: . /*A.: ,C4,=47 67; -.;.3.5 *=4*; *7; ;C+*-7; :=* .5 <7-7; 7; .;8*F7; $7-7;
*; 9=*<:7 78.:*FL.; +C;2,*; -752607; . /.:2*-7; 73. <. 7; .;8*F7; 87-.5 ;.: -. *8:.6
*; 6E7 8:.,2;* ;*+.: 7 9=. G 57; .@*<*5.6<. 7 ,76<:C:27 -2A*-7 C .@8.:2H6,2*; -. ,2
      $
1.,<K5.<:7 -*-.; .-=,*<2>*; 5=2<7 4.0*2;
C =6;  *67; <261* =5      *   )(  
8:73.<7 -7 07>.:67 8*:* ,75  * -2/2,=4-*-. 7= -*  
+*<.: * -7.6F* -. 1*0*; 67 8.:0=6<* #757; 57>2-7; 87:  = 6E7 >.37 5=2<* -2
;.:<E7 :2*5 ,76;<:=2: ,*;*; -. =5* 8.:0=6<* 9=. >2:* =5 -. /.:.6F* $7-7; .4.; .;<E7 -.6
,25.6<7 67 4=0*: -*; -. *-7+. ;*/27 9=. >2:* =5* .6,:.6,* B <:7 -* 5.;5* ,*2@* ;J 5=-* *
 *-7+. :.;74>. +.5 * 9=.;<E7 87;;I>.4 .-=,*: -.+*2@7 -7 8G ,7:  .;,74* 9=. <.5 *07:* 6E7
<G:52,* 7 ,25.6<7 6E7 *; 7; -. 5*60* &*57; /2,*: 8.6 G 5=2<7 -2/.:.6<. -* -. 72<7
.60.61.2:7; -2;;.:*5 9=. 6E7 ;*6-7 7= >*57; *8:.6-.: /* *67; 7=  *67; *<:C;  0.6<.
;*+2*5 /*A.: ,*;* -. *-7+. -. A.6-7  67;;7 >.:+7 G 7 Q8*= 6E7 ,76;.0=. .;<*+.4.,.:
9=*42-*-. 29=.2 25*026*6-7 47/:.2:*:R 9=. ;J ;. ,763=0* 67 *42*6F*; ,75 7; 07>.:67; 87:
.4.; 6E7 /7:*5 /7:5*-7; 8*:* 8:.;.6<. -7 26-2,*<2>7 .= 9=. 26,757-* 8.6;*: /7:* -*
/*A.: ,*;*; -206*; 8*:* * 878= Q8*=47/:.2:7R <= Q8*=47/:.2:*;R ,*2@* 6<E7 * 0.6<. >.5
4*FE7 !=.:.5 /*A.: .5 #E7 . 87: *I >*2 E7 .@2;<. Q8*=47 *8:.6-.6-7 * /*A.: 874I<2,* 8M
*=47 . 67 ;.:<E7 =5* ,*;* -7 /:.2:*:2*R Q8*=47/:.2:*:.2R +42,* 6E707>.:6*5.6<*4
5.;57 <287 !=. 4J02,* G .;;* FE7 . :./4.@E7 *07:*
B * 4J02,* -7 57-.4E7 ; :.;87;<*; >E7 ;.6-7 <.;<*        

   *     $ -*; . >2:*5 67>*; 5.<7-747   
 

  ,      02*; 8.-*0702*; ;;25 ;=:02= * www.folha.com.br/073271
 E7  9=. 6E7 87-. G 8.-*0702* -* :7-* =5 3.2<7 -.

AS PEDAGOGIAS DO CPCD

% $$#"&$&##!##$ '#!# $  '$) & $%%#

   
   
    $$ # #
>>   
! 

>>     

>>       

 & % $$$
     

  $    

      

! $
  &! 

     

# 
$'     

(
  
  
% 

(((  #
 


"!   

 "!!#   

#  

  
 
#    

#  

      

>>     

"
  
# 
   
'    

#(    

(((! ##
     

Tião Rocha - Empreendedor Social 2007 | Reportagens | Pág 7
A2  ) .* (     $%,#( %    ef

O Bolshoi e o corte de cana    

 D3FE@C;6367D76F *;O@ Q E3>4Q> F>3 FD;?3 67 *;O@ EC@>4@F 5@> F> 93C@E@ 7I57
535;@?3;D 4C3D;=7;C3D 67G7C;3> 5:3 ;6Q;3D A3CE7 63D BF3;D A@67 D7C =7?E7 ?@ <@9@ 67 63>3D >3D AQDD;
>3C F> 57CE@ *;O@ (@5:3 A3C3 D7C 35@>A3?:363 ?@ 5367C?@ 7DA75;3= >@ 7> >3E7>LE;53 +D@F @ <@9@ A3
F>3 7DAQ5;7 67 3?;>36@C 63 76F53 D@4C7 @D 7>AC77?676@C7D D@5;3;D C3 63C ?@PV7D 67 3C;E>QE;53 3@ >7
PO@ 4C3D;=7;C3 BF7 @ <@C?3= AF4=;5@F @?E7> ?;?@ F?5;@?@F 3EQ A@CBF7 @FEC@
*;O@ Q 3?EC@AT=@9@ 67 8@C>3PO@ % 7DA3P@ 3BF; Q A7BF7?@ 67>3;D AC;?5SA;@ 6@ 76F536@C Q BF7 D7 67G7
>3D ?3 G;63 C73= Q F> 67DD7D >3=F >7D>@ A3C3 F> >;5C@C7DF>@ 67 3AC7?67C 4C;?53?6@
5@D 47?6;E@D >3=F5@D 53A3J7D 67 D7FD AC@<7E@D $O@ D7 EC3E3 6@ BF7 C;?53?6@ BF3EC@ 67 D7FD 3=F?@D
=3C93C @ 53C9@ 67 AC@87DD@C 67 F?; )QC9;@ #@EE3 5:3>3C;3 67 Z>3DEFC 7DEO@ ?@ 43=Q @=D:@; 8;=;3= 67 !@;?
G7CD;6367 3 767C3= 67 %FC@ &C7E@ 43PO@ 76F535;@?3=[ ?O@ *;O@ 7 3 G;==7 Z&7C67C 3=F?@D A3C3 @ @=D:@;
5@>F?;6367 6@ G3=7 6@ !7BF;E;?:@
A3C3 D7C 76F536@C A@AF=3C ?:3 3 LC73 >3;D A@4C7 63D #;?3D A@67 % BF7 ?O@ A@67 Q A7C67C 3=F
'F3= Q 3 6;87C7?P3 7?EC7 D7C AC@ 7C3;D AV7> @D AC@<7E@D 7> ACLE; ?@D A3C3 @ 5@CE7 67 53?3[ F>3 83E3
87DD@C 7 D7C 76F536@C Z&C@87DD@C 53 ,3=7 67 E@6@ >@6@ @FD3C C7 =;6367 ?@ !7BF;E;?:@?:3 6;J *;O@
7?D;?3 76F536@C 3AC7?67[ C7DA@? )7 E@6@ @ C3D;= AF67DD7 A7C67C
AC@6FJ;C @ 5@?57;E@ 4LD;5@ 67=7
67 7DD7 83?LE;5@ A@C F;>3CO7D (@ 3=F?@D A3C3 @ 8FEFC@ 7> G7J 67 A3
D3 BF7 35343 67 D7C 7D5@=:;6@ > 35@>A3?:3C @D 3=F?@D A3C3 G7C
BF3;D DO@ D7FD AC@4=7>3D 7DA75S8; C3 @ 3EC3D@ @ A3SD D7C;3 ;>7?D3>7?
AC77?676@C )@5;3=  F>3 A3C E7 >7=:@C
57C;3 7?EC7 7DE3  7 3 F?63PO@ 5@D 7 7?5@?EC3C D@=FPO@ A3C3 7=7D
I7>A=@ 5@?5C7E@ F> 636@ 6;3 crossi@uol.com.br
)5:H34

$W     '#   cotidiano especial C 5 

  
  

   
   



->,*HG8 /82 8 =.6* ,.7=;*5
7G8 <L -8 -.+*=. ;.*52B*-8 9.5*
6*; 9*;* ,1.0*; *=I * W/;2,*
8< 
,*7-2-*=8< ,86
FOTO 
6*< =*6+I6 -8 !;J628 :>.6 %2G8 ,87,8;;.> R;.,8; 2.0
-. -. 27<,;2=8<R   -2 
69;..7-.-8; $8,2*5 
0;*7-. ?.7,.-8; -* 782=. -. B.6 *=>*; 7* D;.* -. .->,*HG8 19.0
:>*;=*/.2;* 78 ><.> -. ;=.  I .<<* * =;251* :>. 8 627.2
-. $G8 !*>58 /82 >6 .->,*-8; ;8 ?2<287D;28 ,87=27>*;D * <.
8 627.2;8 %2G8 #8,1*  0>2; S%.68< -. ,86.H*; *
.69;..7-.-8; I 6.7=8; 9.7<*; .6 .->,*; 78<<8< =*=*
-8 ! .7=;8 !89>5*; -. ;*7.=8<T ;.<<*5=8> #8,1* 5808 
>5=>;* . .<.7?85?26.7=8 *9L< ;.,.+.; 8 9;J628 -2*7=.
8;0*72B*HG8 :>. 9;868?. .-> >6* 95*=I2* -. :>*<. 
,87
,*HG8 989>5*; . -.<.7?85?2 ?2-*-8< .7=;. *,*-J62,8<  '!$ *! ! $ "$+!  %#' "$! &!
6.7=8 ,86>72=D;28 ,86 ><8 -. .A.,>=2?8< 985K=2,8< . ;.9;.
+;27,*-.2;*< +2+528=.,*< *6 <.7=*7=.< -8 =.;,.2;8 <.=8;
+>5*7=.< =.*=;8 6O<2,* . ,;2* !*;* * -2;.=8;*.A.,>=2?* -* * *?*52*HG8 -. 58;2*78 !. . =;8,* -. .A9.;2J7,2*< ,86 9*
HG8 -. 9;8->=8< . ,>;<8< >7-*HG8 $,1@*+ !*6.5* <*;8 <.,;.=D;28 -. <<2<=J7,2* =;8,27*-8;.< 7*,287*2< . 27=.;
>7-*-8 .6   .6 >; *;=20*7  * ?2=L;2* -. %2G8 . .<.7?85?26.7=8 $8,2*5 -8 7*,287*2<  9*;=2,29*;D ,86
?.58 98;=* -. .7=;*-* -8 <.;=G8 ,87=;*9N. 8 6>7-8 -. 183. >72,K928 -. $G8 !*>58 8 9;J =8-*< *< -.<9.<*< 9*0*< -*
627.2;8 8 ! 3D ,;28> . -. S<85>HN.< 27<=*7=F7.*<T 628 .6 <2 3D S<. =8;78> ;./. #.>72G8 .;*5 9*;* * 6I;2,*
*-*9=8> ,.;,* -.  =.,78 S< 2-I2*< 278?*-8;*< <L <G8 ;J7,2* -. ,.;=2/2,*HG8 -. 9;8 *=27* -8 L;>6 ,87M62,8
5802*< * 9*;=2; -8 <*+.; 989>5*; ./.=2?*< ,86 8 =.698 6 0;*6*< . 9;83.=8< <.;?27-8 -. >7-2*5 78 IA2,8 . -* O
9*;* ><8 .6 .<,85*< . ,86>72 9;..7-.-8;.< ,868 8 %2G8 :>. .A.6958 -. ,87/2*+252-*-.T 9>5* >7-2*5 -. 69;..7-.
-*-.< -. +*2A* ;.7-* *2< -. /*B.6 * -2/.;.7H* 9.;,8;;.6 !*;* .5. *  *?*52B*; 8 -8;.< $8,2*2< 7* $>KH*
 625 ,;2*7H*< . 38?.7< 0*71* =;*3.=L;2*< -. 58708 9;*B8T .69;..7-.-8; <8,2*5 ;.9;. 8 ;*<25 *  I 9*;,.2;*
;*6 ?8B ,86 * *=>*HG8 -.5. S86 8 ,87,>;<8 8 ?.7,.-8; <.7=* -82< 0;*7-.< /.2=8< S .A,5><2?* -* >7-*HG8 $,1@*+
86 * 9.-*0802* -* ;8-* . ?2;* ;./.;J7,2* 9*;* 6>5=2952,*; 9;26.2;8 I ,87=*; ,86 >6 L; 9*;* * ;.*52B*HG8 -8 9;J628
9;83.=8< ,868 8 8;7*5 -. 8 <.> =;*+*518 . ,87<.0>. =.; >6 0G8 ,86 .<=;>=>;* . *5,*7,. 9* ,    
08< :>. >=252B*   3808< 9*;* 8 <.58 -. :>*52-*-. 9*;* /8;6* ;* * -2/><G8 -. +8*< 9;D=2,*< <8
.7<278 -. 6*=.6D=2,* 98;=> =*; 9;83.=8< . 8+=.; *9828< . ,2*2< <.0>7-8 I <*+.; :>. <. NA INTERNET
0>J< . 8>=;*< -2<,29527*< 8 9*;,.;2*<T */2;68> 8 <.,;.=D =;*=* -. >6 38;7*5 ;.<9.2=*-8 www.uol.com.br/empreendedor
27<=2=>=8 *?*7H8> <.;=G8 *-.7 ;28 -. <<2<=J7,2* . .<.7?85 ;.,871.,2-8 9.5* 989>5*HG8T social
=;8 R*5,*7H8> <.=. <=*-8< ?26.7=8 $8,2*5 -8 <=*-8 -. 86 * ,87:>2<=* #8,1* ,87
+;*<25.2;8<R . *=;*?.<<8> 8 $G8 !*>58 #80I;28 6*=8 =*;D ,86 ?2<2+252-*-. 7* 6K-2*

Tião Rocha - Empreendedor Social 2007 | Reportagens | Pág 8