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(For those who joined in July 2000 and after) Time: Three hours Maximum: 100 marks
PART A - (3 x 20 = 60 marks) It Answer any THREE questions.
1. What are the major marketing research activities normally undertaken? Give examples. 2. Discuss questionnaire. 3. the principles followed in design of
Explain the techniques
of sflles control research.
4. Discuss the importance of quantitative and qualitative analysis in business studies, giving practical situations of their applications. 5. "Processing. of data implies editing, coding, classification and tabulation". Describe in briefly these four operations pointing out the significance of each in context of research study. 6. Explain the measurement behaviour with an illustration. of attitude towards the
(40 marks) 7. their brand preference and desired price structure in order to readjust themselves and also if found necessary repositioning its brand. How would you conduct the study? Develop a suitable research design.PART B . Case Study: A well-established consumer products company DLL is engaged in producing and marketing of toothpaste. The company wants to do in-depth study on the consumer profile for tooth paste. .
List out your innovative ideas to improve and modernise the physical distribution. 2. "Packaging is playing a key role to boost out the turnover of a product" .75531D2BIM3B OCTOBER 2008 PRODUCT MANAGEMENT (For those who joined in July 2000 and after) Time: Three hours Maximum: 100 marks Answer any FIVE questions. (\ All questions carry equal marks. 4. Bring out the major role and influence of Branding in this competitive market environment. 1. . Justify your valid reasons for product elimination. 5.Comment. 3. "In the fast growing population the product planning is playing crucial role and it is inevitable" - 1 ~ Discuss.
What are the good qualities and characteristics required to a powerful new product management? . 7. 8. Discuss the various factors must be considered during market testing. Explain the nature and importance of introducing a new product.6..
4. 6.Discuss. Describe the roles of an advertising Discuss the techniques agency.7554/D2C1M3C . Case study: ADVERTISING AND SALES PROMOTION (For those who joined in July 2000 and after) Time: Three hours PART A . = 60 marks) Answer any THREE questions. of copy research. Discuss the creative strategies in advertising. '1. precautions. develop a suitable advertising research tool and questionnaire for the period oflast two years launched product. 3. What are the sales proII?otion methods can be introduced through dealers and agents? . What information. 2. and points one should bear in mind in the media selection and the campaign planning? 5. Do you "' agree? Substantiate your arguments with appropriate examples. 2 75541D2CIM3C . It is said that advertising is a waste of scarl:e resources in a developing country like India. OCTOBER 2008 PART B .x 20 Maximum: 100 marks To conduct an advertising research for a product on your own choice.(3.(40 marks) 7.
Discuss the present scenario of mutual funds in India. 9. Discuss the emerging issues in the Development finance institutions in India. 5. of a money 3. Discuss the regulatory framework by RBI to the benefit funds in India. What is credit rating? Explain the importance credit rating. Discuss the changing trends in life insurance in India.July 2000 and after) Time: Three hours Maximum: 100 marks Answer any FIVE questions.75551D2DIM3D OCTOBER 2008 7. Why is the general insurance market smaller than the life insurance market in India? 8. Discuss the objectives and importance market. of MANAGEMENT OF FINANCIAL INSTITUTIONS (For those who joined in . 2 75551D2DIM3D . 10. All questions carry equal marks. Discuss the role and functions of ICICl. Describe the functional players in the capital market. performance of various 2. 6. 1. What measures bave been taken by the Reserve Bank to restore the confidence of depositors in urban cooperative banks? 4.
4. Explain the various methods of payments used in foreign trade. Time: Three hours Maximum: 100 marks Answer any FIVE questions. Write short notes on: (a) (b) (c) Free float of currencies. Discuss the international monetary system and the events which led to the floating exchange rate regIme. 2. 3. Explain the importance of Foreign Exchange Regulations Act in foreign trade. of past exchange system INTERNATIONAL TRADE FINANCE AND DOCUMENTATION (For those who joined in July 2000 and after) 7. 1. Discuss the role. What are the aims and functions of Asian Development Bank? To what extent has the ADM helped India? 8. Explain the role and usuage of bill of lading in foreign trade. All questions carry equal marks. Differentiate the features and present exchange system. 5. . Interest rates. and credit facility extended by EXIM Bank. Devaluation. 2 75561D2E/M3E .75561D2EIM3E OCTOBER 2008 6.
75571D2FIM3F OCTOBER 2008 7. (For those who joined in July 2000 and after) Time: Three hours Maximum: 100 marks Answer any FIVE questions. Discuss the role of computer in on-line share trading. 2 75571D2FIM3F . 6. associated with INVESTMENT AND PORTFOLIO MANAGEMENT 8. Describe the three basic policies with respect to portfolio rebalancing. Evaluate the merits mutual funds in India. All questions carry equal marks. Describe the procedure for determining the yield on fixed income securities. Discuss the rationale for expecting the existence of an efficient capital market. "Should an investor playa winner's game or a loser's game while buying securities". What is meant by efficient portfolio and an inefficient portfolio? How can the dominance principle be used to define the concept of efficient portfolio? 3. 10. why is the CAPM widely used? 4. Despite its limitations. and demerits of private 5. 1. Discuss. Discuss the various applications of Ex-post and Ex-ante security market lines. 2. 9. Describe some of the problems empirically testing the APT.
Input and output statements In 2. 2 75581D?. Explain C language. 3. Explain about the object oriented languages. Discuss the concept of pointers in C. Explain classes. All questions carry equal marks. What is a virtual function? Discuss. 7. .. objects and inheritance in C++.GIM3G . Explain control statements in C. 1. 10. Explain any two control structures in C++. INTRODUCTION TO C AND C++ (For those who joined in July 2000 and after) Time : Three hours Maximum: 100 marks 9. What is UNION in C language? the benefits of object oriented 4. Answer any FIVE questions. Explain derived data types in C++.75581D2GIM3G OCTOBER 2008 8. 5: What are programming? 6.
and draw system 8. the Continuous and Discuss about SIMCRIPT. 2 75601D2JIM3J . (b) Explain in detail about Time Representation. (b) Draw the Tree Structure for Types of Models. (a) (b) Explain Differential equations analog methods.TION 6. All questions carry equal marks. 2. 4. Answer any FIVE questions. Discuss the telephone system example and model the system for your local area and explain the following: (a) (b) (b) What is system design design flow chart for online system? 3. and justify your model whether discrete or continuous or both models are need for your area. growth model with MODELLING AND SIMULA. (a) Discuss types of subsystem study. (b) 5. (a) Discuss Monte Discrete model Continuous model Carlo method is discrete or continuous (b) system simulation. (a) detail. 7. Write short notes on : (i) Arrival pattern (a) (ii) Service time.75601D2J/M3J OCTOBER 2008 (a) Differentiate Exponential Exponential decay model. (b) What is feedback systems and explain in 1. (For those who joined in July 2000 and after) Time: Three hours Maximum: 100 marks What is won model and explain with example. (a) Derme and discuss Discrete System. What is interactive system and explain. Discuss excremental nature simulation.
75591D2H/M3H OCTOBER 2008 COMPUTER NETWORKS (For those who joined in July 2000 and after) Time: Three hours Maximum: 100 marks Answer any FIVE questions. AIl questions carry equal marks. 1. Explain the design issues of Transport layer. 4. 7. Explain the working QfInternet. What is error detection"and correction? Explain. 8. Explain the computer networks. Explain the various Transmission Media. 3. Discuss about presentation layer. structure and architecture of Discuss about Fibre optics in detail. Explain OSI reference model in detail. . 2. . 6. 5.
(b) KANBAN. planning". Explain the make or buy decision with suitable illustrative figures. the impacts of LPG on import Draw out the various factors influences the 2 75621D2UA3EIM3L changes on inventory control techniques. Enumerate procedures. (For those who joined in July 2000 and after) Time: Three hours Maximum: 100 marks 7. 1. How exponential smoothing and time senes analysis helps to forecasting? Explain with suitable illustration. "Meaningful material handling technique helps to minimise the volume of scrap material and maximise the surplus" . List out the various factors must be considered in MATER~LSMANAGEMENT the determination of safety stock and also work out the safety stock with an illustrative figures. 4. Write short note on the following: (a) JIT concepts Answer any FIVE questions.7562nD2IJA3Emd3L OCTOBER 2008 6. . 2. 9. Write an essay on "the essentialities of material . 3. All questions carry equal marks. Which inventory techniques are most suitable for modern days spare planning and control? 8.Comment. 5.
State the factors involved in selecting products and operations for value engineering action. How is a value engineering program organised? 4. . All questions 1. What engineers? 8. for a value engineering 6. 5. affect value environmental 2.75611D2K/M3K OCTOBER 2008 VALUE ENGINEERING AND WASTE CONTROL (For those who joined in July 2000 and after) Time: Three hours Maximum: 100 marks Answer any FIVE questions. Discuss the skill required staff. Write an essay on the element of choice. 3. Explain how waste control is cost effective. How do engineering? c~rry equal marks. factors. What is scheduling of value engineering? kind of training is needed for value 7.
All questions carry equal marks. . Write an essay on relationship development. (For those who joined in July 2000 and after) Time: Three hours Maximum: 100 marks Answer any FIVE questions. Explain the various commonly used analysis techniques for quality cost. What are the different types of benchmarking in relation to object being benchmarked? 2 75631D2M1M3M .75631D2M1M3M OCTOBER 2008 7. 4. 6. Describe the process of reengineering. 5. Discuss the benefits and process of getting ISO certification. 1. Explain Pareto analysis. 2. 3. What is meant by strategic planning? Write the seven steps procedure of strategic planning cycle. Describe in detail the steps/phase of achieving the 6 sigma state. TOTAL QUALITY MANAGEMENT 8.
How does survey development? Explain. 5. Describe the various implementing OD programmes. Discuss the usefulness of different methods of on-the-job training. feedback help organization steps involved In TRAINING AND DEVELOPMENT (For those who joined in July 2000 and after) Time: Three hours Maximum: 100 marks Answer any FIVE questions. "In training there is tangible cost but there is an intangible benefit". State and explain the need and importance of management development. 2 7564JD2N/A3F1M3N . 2. All questions carry equal marks. 8. 1. What are the basic criteria to be kept in mind while selecting the different levels of employees as trainees? 6. What is career development? Explain the steps involved it. . How can the effectiveness of a training programme be evaluated? Explain. 4. 10. Describe the merits and limitations of sensitivity training and programmed instructions. education and development. What do you understand by training? Distinguish between training.. 7564/D2N/A3F1M3N OCTOBER 2008 7. 3. 9. Discuss.
Give reasons. 1. Discuss the process of team building. What do you mean by OD effects? Appraise conditions and techniques for successful OD effects. Is on necessary for an organisation. Examine the recent Organization development. 4. grid? 2 75651D2R1M3R . . interventions? Illustrate 3. trend in the area Answer any FIVE questions. All questions carry equal marks. State the meaning of MBO and describe its applications in OD. the of ORGANISATION DEVELOPMENT (For those who joined in July 2000 and after) . Discuss the features of different types of teams' that are created in organisation. 2. Time: Three hours Maximum: 100 marks 10. What are the intergroup them. 6. ' 7. Describe the process ofOD. 9.75651D2R/M3R OCTOBER 2008 8. Explain in detail the unique characteristics of OD. What is Organisation climate and examine its impact on OD? 5. What do you understand 'by Managerial State its applications in OD process.
2 7566/D2SIM3S . < HUMAN RESOURCE ACCOUNTING (For those who joined in July 2000 and after) Time: Three hours Maximum: 100 marks Answer any FIVE questions. Discuss the significance of Human Resource Accounting in a modern business world. Explain different methods of performing human factors analysis research and also explain its special features.75661D2SIM3S OCTOBER 2008 5. . 8.1. Explain the . Briefly describe the various methods and techniques involved in implementing HRA practices in Indian corporate sectors and also enumerate the practical difficulties faced by the firm during implementation. Critically examine the contribution of the following aspects may helpful in analysis of human activity in a organization. 3. (a) Physics (b) Physiology (c) Psychology (d) Economics. 7. Differentiate between Human Engineering Accounting (HEA) and HRA. Explain the term human resource accounting principles and also discuss each and every one in detail. What are the objectives of HEA? Explain. Examine the recent trends in application of Accounting Information System in Indian business houses and explain how it is treated as a management control tool. Discuss the Human factors and man-machine concept in HEA and also differentiate physical and non-physical components of human activity system. 4. All questions carry equal marks. 6. major elements that constitute in the HRA? 2.
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