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th Square

Amassing the dimensions of knowledge


highlights of
Dotted Line
pg no: 4 the month
pg no: 14

Pg no: 3

Quiz Back home Placement
…the 360º
Pg no: 18 @ IPE Wall perspective

Pg no: 11 Pg no: 13 Pg no: 6

Hello Folks!
The October issue of 65th Square brings along new arenas of learning, hence the tagline –
Amassing the dimensions of knowledge. 65th Square wants its readers to be unconventional
and exceptional – we want you to break free and think & do things the way people shy
from. For this reason, we have brought to you some articles which we presume will leave a
strong impression on your mind. It is our sincere appeal to the readers that they react
constructively to the write-ups. This month’s newsletter begins with news highlights and
proceeds with an article from the desk of Mr. K.Ramesh, our bright and breezy faculty who
heads the School of Operations & Marketing. The next article comes from the founder &
chairman of Futurevista, Mr.Krishna. (Yes you are right he’s the one who taught us numbers
in Japanese and quant offcourse :P) The article that follows this comes from our alumni.
Back Home @ IPE talks about the nurturing camp. The Dotted Line got signed by interesting
learning drawn from a yoga guru’s life and his rise, followed by an article which speaks
about the need to differentiate between influence and information. Checkout the placement
wall for the stats.

Happy Reading!

_ The Editor


The opinions expressed in this newsletter do not necessarily reflect those of the editor, authors or their agents.
News Highlights of the
Aftermonthsofuncertaintyand finals victory over the Swiss World No.3 in two
controversies, the day of reckoning has arrived for the months. Also, Jurgen Melzer and Leander Paes
Commonwealth Games. The opening ceremony was combined well enough to win the title in their very
held at the Jawaharlal Nehru Stadium here on 3rd first tournament as partners, beating the top-ranked
October, 2010. Bryan brothers along the way.
The Bharatiya Janata Party government in To prevent foreigners filling the non-technical
Karnataka led by Chief Minister B.S. Yeddyurappa jobs in India, the Home Ministry has made it clear that
found itself in a deep crisis on October 7th, 2010 owing foreigners will be accepted only for highly skilled jobs,
to intra-party differences. and if only that they draw a salary of not less than
Mario Vargas Llosa (74), celebrated Peruvian- $25,000 a year.
Spanish author and one of the most renowned After initially trying to dilute the nuclear
novelists of his generation, has won the Nobel Prize liability law at the draft stage to accommodate the
for Literature “for his cartography of structures of concerns of American suppliers, the Manmohan Singh
power and his trenchant images of the individual's government has told the United States that the Act, as
resistance, revolt, and defeat”. passed by Parliament, is final and that no changes in
Jailed Chinese political activist Liu Xiaobo, 54, any of its provisions are possible.
was awarded the Nobel Peace Prize In particular, the Indian side insists that any
Peter Diamond and Dale Mortensen of the rules the government might frame to guide the Act's
United States and British-Cypriot Christopher implementation cannot override its provisions,
Pissarides won the 2010 Nobel Economics Prize on including Section 17(b), which gives Indian operators a
Monday for work on why supply and demand do not ‘right of recourse' against nuclear suppliers in the
always meet in the labour market and elsewhere. event of an accident caused by defective equipment.
India was elected as a non-permanent In another setback to Vedanta Aluminium's
member of the United Nations Security Council on Orissa ambitions, the Environment Ministry has
Tuesday with an overwhelming number of countries rejected its plan to expand its Lanjigarh refinery six-
endorsing its sole candidature from the Asian group. fold and directed the State government to take legal
In polling for 10 seats that took place at the U.N. action against the company for illegally beginning the
headquarters in New York, India received the highest expansion without permission.
number of votes — 187 out of 192 — among all This comes almost two months after the
countries in the fray. government rejected the company's proposal to mine
The Centre on Friday appointed a high-level bauxite in the Niyamgiri Hills near the refinery in
committee headed by the former Comptroller and Kalahandi district.
Auditor-General, V.K. Shungloo, to look into “all To improve maternal and child health,
aspects of organising and conducting” the the Cabinet Committee on Economic Affairs on
Commonwealth Games, which concluded on 14th Wednesday approved the Indira Gandhi Matritva
October Sahyog Yojana (IGMSY) — a monetary scheme for
The Bharatiya Janata Party government in pregnant women and lactating mothers — on a pilot
Karnataka, headed by Chief Minister B.S. basis in 52 districts in this Five-Year Plan.
Yeddyurappa, on 14th October, passed the second Each pregnant and lactating woman will
floor test in under four days with ease. However, the receive Rs. 4,000 in three instalments between the
trust vote outcome is subject to the verdict of the second trimester of pregnancy until the child is six
Karnataka High Court in the case relating to the months old.
disqualification of 16 legislators. The rise in food prices eased, by nearly a
Andy Murray defeated Roger Federer to win percentage point, to 15.53 per cent as of October 9.
the Shanghai Masters on 17th October—his second
Articles from our eminent
Operational Excellence is here to
(Mr. K. Ramesh, Head (Operations & Marketing School), Institute of Public Enterprise,
authored this article exclusively for 65th square)
Hear the word ‘Operation’, and the first image that springs to our mind is that of a knife wielding surgeon at
an operation theatre in the field of medicine. A surgeon performing an operation is a classic example of
human skill and dexterity at its best, which operations’ personnel in other spheres might as well endeavor to

Since the industrial revolution three centuries ago, large scale production started changing the society and
the world economy. Steel, textiles, followed by automobiles, and a group of industrial products evolved;
‘production’ matured into ‘manufacturing’, and with the more recent explosion of the service industry, the
older terms made way to the fashionable ‘Operations’. Production Management became Operations
Management, running like a common thread through steel mills, automobile plants, five star hotels, service
agencies and multi-speciality hospitals.

Henry Ford, Fredrick Winslow Taylor, the two World Wars, the Japanese automobile and electronic giants,
and several others acted as catalysts to place ‘operations’ on a lofty pedestal for several decades. Only in the
eighties and nineties did Marketing, Finance and Strategic Management succeed in pilfering Operations of
some of its shine. Yet, with the merging of ‘Production’ and services, ’Operations’ is holding its head high

As powerful manufacturing centres began originating all over the world in the second half of the century,
competition sharpened, and both organizations and countries began to develop strategies to gain competitive
edges in their businesses. While the Japanese developed the halo of service to their exquisite products, the
Europeans honoured their technological skills in advanced spheres like Energy creation, and the Americans
focused on superior military equipment and large scale manufacturing. In the past two decades, China
surpassed many competitors by its large scale operations.

Yet a fact which came out glaringly through these eventful developments was that ‘Excellence in
Operations’ was a powerful key to global competitiveness. Excellence through innovation, advanced process
and product technologies, environment friendly processes and products, agility, managing linkages both
upstream and downstream, economies of scope (as against of scale) highlights the versatility of ‘Operations’
in gaining competitive advantages.

Approved supplies make incoming inspection redundant; ‘Just in Time’ liquidates inventory and storage
costs; TQM and six sigma aim at pushing defects into oblivion; computer aided manufacturing elevates
engineering into an art form; Nano materials unleash potent energies for spectacular applications; ERP
integrates all organizational functions seamlessly into a monolithic work horse. Operations and its practice
systems such as these have pushed organized performance and efficacy levels to starry heights. Many
organizations are able to stay in the race through ‘Operations Excellence’- Toyota is one such inspiring
example. Others being Sony, Boeing, Intel, Samsung, Hilton-Dupont and Posco. Excellence has made them
legends-creating paradigm which act as exemplars. Operational Excellence was, is and will always be here
to stay.
Articles from industry experts/our
Unemployment is Unwillingness to
Authored by Mr. Krishna Rao Akula, an Oxford University Alum and
Founder & Chairman – FutureVista
In today’s employment scenario, a common concern that bothers an MBA graduate is the thought that he may
get the dream job or the dream company. How does one define a dream job or a dream company? Well,
it from an individual perspective is quite difficult, however, looking from a common thought, most of us
attribute a
dream job to the designation which contains the magic word called “Manager” and the dream companies are
the big brand names listed in the Fortune 500 or well known national companies. If not, most of the MBA grads
would consider it a waste of time looking at the company profile, and not to speak of startup companies which
considered way far down the line. Currently, with the advent of modernized luxurious business schools
At the comforts,
lavish other end students
of the employment
are gettingball
moregame, we find
and more the employers
aligned narrating
towards top the same
notch desktop sadwhich
jobs story contain
of dearththe
key the
right talent
words or the right
like Strategy andguy with bountiful of vacant seats lying unoccupied in their companies, in spite of the
multitudes of talented students fighting for one.

Now looking at the real big picture, even in today’s scenario of huge demand, there are many graduates —
engineers — who remain unemployed. Yet, a study by NASSCOM and McKinsey indicates a possible shortage
500,000 persons, in the IT industry alone, in 2010. The key problem is employability: only about 30% of
engineers fit the needs of the IT industry; it is even smaller (less than 20%) in the case of “ordinary graduates”
sought by the BPO industry.
Adding to the employer’s woes, is the fact that for a typical employer the average hidden cost associated with
recruiting a new employee is more than £5,000, according to a study by recruitment consultants Angela
Judging by this data and many other information sources, the two key reasons pertaining to this employment
are lack of required skill set or disinterest towards ground level work.
Solving the puzzle, the problem of lack of skill set can easily be fulfilled by the readiness to join as interns for
companies or employees in startups at lower packages. However, the second cause of disinterest towards
level work, low salaried jobs, or jobs in new startups is the major cause and also the trigger towards not opting
available job opportunities which would have in fact in due course of time proved to be wonderful skill building
It is quite distressing to state that today’s young b-school graduates have long forgotten the importance of
experience rich opportunities.
level work with their focus shifted towards a common job search criteria for big brand names and higher

Sometimes, one can easily observe that gone are the days of Dhirubhai Ambani or Henry Ford or of any such
entrepreneurs who started off from scratch by dirtying their hands and built business empires to last for
even after their demise.
Looking from the perspective of these visionaries and business community at large, it is not the flamboyant
designations or big pay checks that should be a budding leader’s desire but an armoury of real time ground
business experiences, learning, and insights, which would enable him to build organizations and create
I think the quality of work and amount of exposure are the key criteria that matter a lot in the entrepreneurial
of a business school graduate however primitive they may sound. Exposure to real time business at the early
of one’s career builds experience and creates wonderful insights required to create an ever growing career
Desktop jobs, however comfy they may appear are far from bringing upfront the real business needs let alone
a business vision. Of course, one can always opt for a desktop job at a later stage in life when he is fully
satisfied that
he has learnt all that is necessary to build a real time organization or strategize perfectly for one wherein he
has a
thorough bred understanding of the ground level business. However, business startups provide an abundance
exposure and quality work with lesser salary which leads to an entrepreneurial treasure trove at the later
stages consider
of a scenario wherein an MBA grad Lilly from a top notch business school ends up early in her
career at
one’s career.
Fortune 500 company say ABC Corporation with a top level designation as a Marketing Strategist. However, in
the top private companies are prudent enough to assign a business fresher like her to the typical task of
marketing documents which she ends up doing for nearly 8 to 10 hours a day for almost 2 to 3 years in her
enthusiastic career life with negligible understanding of the TRUE Business. At the end, if she reflects back
after 3
years of valuable contribution of her career life to the company, the fact that disheartens her spirit is the
Lilly is not the only one in our story, there are many others like her who would easily give up wonderful
that she hasn’t learnt enough business or gained required global business exposure that would enable her to
rich low salaried jobs just to join big Multi-National Companies(MNC) for the sake of bigger pay packages and
ahead in her career.
designations or rather prefer to remain unemployed indefinitely until they obtain one in any of these MNC’s.
Now, can we still state that it is prudent not to take up the abundance of experience rich readily available job
in the current job market and keep running in the rat race for big MNCs ending up in a ruined career in the
long run?
Well it’s finally up to us as to what proactive choices can we make in our
Reflecting back on ALL that we have discussed so far it seems self evident that the problem of unemployment
is not
due to the lack of OPPORTUNITIES but only due to unwillingness to step ahead and take up that challenging
exposure-rich jobs which would in due course create leaders who build businesses or create tremendous value
my discussion, with the words that the “hungry young lions have to hunt & feed, but not look for fodder
be thrown at them”.
Whither Mahatma Gandhi National Rural Employment Guarantee
Vinay Ediga holds a PGDM from IPE and is a passout of 2010.
He is currently working with SBH. )
Times of adversity call for a greater role of the states for the protection of the vulnerable. A development in
line is the enactment of the National Rural Employment Guarantee Act (NREGA) in 2005, which was, renamed
Mahatma Gandhi NREGA (MGNREGA or “the scheme”) in 2009. The objective of the programme has been to
enhance livelihood security in rural areas by providing at least 100 days of guaranteed wage employment in a
financial year to every household whose adult members volunteer to do unskilled manual work. The act,
notified in
200 districts in the first phase with effect from 2nd February 2006, now covers the entire country with the
of districts that have a hundred percent urban population. With the scheme in the 200 districts in which it was
introduced nearing fourth year of its implementation, it’s now time to have an evaluation of the pros and cons,
reasons for later, its implications in the longer run, and other related issues.
Since the introduction of this scheme, there have been developments on various parameters, their
being a question though. MGNREGA has succeeded in removing the kind of wrenching poverty that the
endured for long. The labourers are assured of income for the 100 days and this may be considered to be the
start of
poverty alleviation in India. Further, it also has the potential to uplift the status of women in the country. For
instance, as in Bhilwara district of Rajasthan and other places, many of the beneficiaries of this scheme are
who did no gainful work earlier. Further, this scheme allows for the workers to have alternate options of work—
either at the MGNREGA sites or at the agricultural fields of the local landlords. This improves the status of the
labourers as they are treated with respect since they no longer depend on the landlords for their livelihood. In
addition, schemes of this nature provide an indirect answer to the problems India has been grappling with for
time now, for instance the food security challenge. The centre, last year, tied MGNREGA to other government
schemes related to agriculture, water resources, land resources, forests and rural roads. An additional benefit
reaped from this scheme is gradual reduction in the exodus of people from the rural areas to the urban in
search of
better prospects, which would have resulted in increased pressure on the resources in the urban areas leading
to On the whole, MGNREGA serves as an effective safety net for the unemployed in the rural parts of the
country, and other related problems.
especially during years of famine and drought, supplementing household incomes and reducing migration to
cities by
villagers in search of work. It helps the rural poor economically by not just putting cash in their hands, but also
helping them create sustainable assets. With the potential of the largest employment generation scheme in
country, perhaps the world, estimated, it is not as rosy at the ground level as it appears on paper. It is an open
to say that these benefits would reach the poor only upon its proper implementation.

The scheme has been criticized on country-wide basis, and there have been valid reasons for this. The
has been condemned to draw the labourers to the MGNREGA sites and the agriculture landlords face acute
of workers in their fields. Big and medium sized landlords, with multiple sources of income, may not get
affected as
much as those with single source of income i.e. the agriculture produce. The landlords will face even more
challenging situation if this happens in the harvest season. Further, the labourers who get higher wages at the
MGNREGA sites demand for similar pay from the landlords, a case not seen before the introduction of the
Also, the recent rise in the prices of the food products has been attributed to higher input costs and in turn
costs form a major proportion of such rise. While the scheme has some issues which can be sorted out upon
consideration, what bothers more is the lack of proper approach and orientation of various stakeholders—
sarpanchs, gram sevaks, civil engineers, contractors, dealers and suppliers to the administration at the
district, state
and central level as well.
Akin to many other public schemes, the MGNREGA has been a victim of lack of proper support from
governmental agencies. For instance, lack of proper mechanism for in time payment of wages can be
detrimental to
the labourers who survive on a hand-to-mouth basis. For instance, the payment system, which warrants a
account in the nearest bank which most often is very far, makes the scheme not so encouraging. To add to
this is the
delays in the payments which makes the lives of the labourers miserable. The most important reason for the
payment-related aspects is lack of government’s focus and political will. This programme has been the
flagship program. This is only on the surface. Contrary to how it appears, the underlying fact is that the
focuses more on accruing benefits to big but few corporate than to the scheme which has the potential to
uplift and
change the fate of millions of Indians. A close look at the budget helps realize this fact. The government’s
budget for
the scheme was a meagre Rs 39,000 crores and Rs 41,000 crores in 2009-10 and 2010-11 respectively. This is
far less
compared to the revenues foregone from corporate houses in various forms—indirect tax concession, excise
and customs duty. The revenues foregone, in various forms, from the corporate houses have been a whopping
200,000 crores and Rs 300,000 crores during 2007-08 and 2008-09. The estimates being very conservative,
this gives
an idea the
of the MGNREGA has
government’s come into
approach focus
to its due toflagship
so called the payment related To
programme. issue
to thisforms
is thean impediment
from the legal angle. The payment related matter in this scheme happens to differ from the Minimum Wages
at various levels. A social audit of NREGA was conducted by NGOs in Bhilwara in September-October 2009,
making and
it this is a pure breach of Article 23 of the Indian constitution, which deals with “forced labour”. Also,
the first district to be covered by such a check, which uncovered some cases of corruption, irregularities and
delayed in differences between the Ministry of Rural Development and the Ministry of Labour who took
payments. It is estimated that an amount of close to Rs 800-1000 crores are siphoned off at various levels and
in on the issue. With the above being just a few instances, the scheme has been affected at various levels
and in
various forms annually.
varied forms. This, when continued for long, would have a debilitating effect on the large number of poor.

Keeping a drowning population’s nose just above the water might be the government’s concept of
growth with a humane face. Given this state of affairs, the government will have the moral right to claim to be
economic super power only when it puts in place appropriate mechanisms to reduce, if not remove, the
of the largest employment generation scheme in the shortest time and simplest way as possible.
Articles about events that happen
Nurturing @ IPE
(The author, Pooja Diwan, is a student of PGDM –
International Business, 3rd semester)
To Nurture is to feed and protect, to support and encourage, to foster, to bring up, to train and
educate. The nurturing camp at IPE was something more than this. It was not only to teach &
educate us, but it was also a platform where we could appreciate our USPs, know where we
amongst our competitors and encourage peer learning.
On 4th October, 2010 the commencement of nurturing camp displayed the need of a
bigger Auditorium in IPE :-p
The main objective of the nurturing camp was to help the students of IPE strengthen their
basics in
aptitude, group discussion and personal interview which are the traditional phases of any
recruitment. Here HUSYS played the role of the catalyst that triggered the speed of IPEans to
towards their goal of getting placed in the best of the companies visiting the campus.
In the 7 day contract, HUSYS (Human Synergies) helped us with a comprehensive learning of
vocabulary & grammar, body language & self evaluation. Above all it increased our self-
by making us participate in teams and bucked us up to face the interviews.
With the end of 10th October, 2010 we all were doing math and were cracking aptitude
on fingers in no time. But what about brushing up our basics in managerial concepts?? IPE had
solution for this as well!! Within 4days, from 11th to 14th October, 2010 our beloved and
faculty helped us revise all the basic concepts of Operations, Systems, Human Resources,
and Marketing in a nutshell.
To tell the consequences of this camp needs no mouth. The number of students placed in TCS,
first company to visit the campus says it all. It was a mind boggling 23. We all called it as a
AARAMBH”. The other companies in the pipeline were REDINGTON which hired 2 IPEians,
SHOPPER’S lay thetook
foundation of values;
20, TALENT SPRINTteachers
and so onon.itAlmost
build the
50 students are already placed
and learning
I am sureBoth
by equally
the timeresponsible for an individual’s
the next newsletter comes out nurturing.
this figure will also become obsolete.
Has anybody
Be it 10th, Inter, Graduation or PG, every stage was aitturning
wondered how all this became possible? Was a conspiracy of “the omnipotent”
or point
was thereAway
any brain
from itbehind
I couldit?? Wellflee,
never I would
alsoput it this
none way
I can disappoint.
“A plan thought of conceived by the Chairman of Placement Cell, Prof.M.L Sai Kumar,
sanctioned Getting a job had now become a nightmare
by our respected Director, I wished a miracle
Prof.R.K Mishra, should happen,
coordinated byI swear.
the entire faculty of IPE, conducted
with help of HUSYS and cooperated by students of IPE” Three cheers to them all for bringing
out Then came the signal of nurturing camp
the best synergies.
After this nothing could stop me from becoming a champ.

Thanks a tonne to our director, to all the faculty, to HUSYS and my friends who made it
Day 0 Day 2 Day 3
23 students 2 students 20 students
selected in TCS selected in selected in
Redington Shopper’s Stop

Day 7
Day 5
Day 3 1 student
ITC - Results selected in
Talent Sprint - yet to be WaterHealth
Results yet to announced India
be announced

Day 9 Day 11

Myedutor & Value Momentum

Magnaquest - & Financial
Results yet to be Software Systems
announced Results yet to be
Articles from the students of
The YOGA baba, the
This excerpt is shared with us by, Sukesh Sanghi, a PGDM
3 semester student of IPE
Born as a child with paralysis, today he is better known to the world as a Swami or the guru of YOGA. By now you
must have guessed it; yes, I am talking about the world renowned YOGA Guru – Baba Ramdev.

Born to a farmer in Kalwa village of Narnaul district in Haryana, he is known to the people of that village as Ram
Kishen. In Kalwa, Ram Kishen began doing yoga. He was good at it, and it slowly helped him deal with his
deformities. It also helped him cope with paralysis, though he still has a droopy left eye to show for it. At some point,
Ram Kishen took off for the Himalayas. He emerged from there as Swami Ramdev.

At present, his TV episodes are viewed by more number of people than that of a Balaji serial. His TV program is
broadcast in several continents like Africa, Australia, Asia, Europe and America. Among the many locations, Swamiji
has conducted a yoga camp at Rashtrapati Bhavan - the residence of the President of India and for British lawmakers
at the House of Commons in London, UK. There's an eight-month waiting period before one can see the baba – he's
been booked that far ahead by television channels for his live yoga classes each morning. His yoga sessions are
beamed live into 170 countries. Everybody agrees he is a phenomenon.

So what made him the man he is today are the success lessons we can learn from his rise.


He is a very simple and ordinary person. His mission is to teach the people the technique of maintaining their health
through the way of YOGA, without using any allopathic medicines.


If you want to achieve something in life, you should be passionate about it. Baba Ramdev is passionate about sharing
the knowledge of healthy life and the secret of yoga. His day begins at 3 am. Yoga classes start around 4.30 am. He
works for 16 to 18 hours. The lights are switched off at 10 pm or maximum by 11 pm and he sleeps for four to five
hours. He has never taken leave. This shows us his determination and the hard work he put in to achieve his mission.

Focus on the common man’s health

His target audience is the common man. He has brought Yoga from the elite to the masses.
The ancient knowledge which ironically got lost amongst the Indians was popularized again. He packages simple
exercises to reduce common ailments. He especially focuses on pranayama (breathing exercise that can be
understood and followed by even a layman and is a super hit). His technique of curing common ailments through
simple household solutions that are made by using easily available ingredients, as compared to the expensive
antidotes, make him very popular. There are neither patents nor commercial angles in these.

Engaging the target audience

Baba knows how to engage and captivate his audience. He does not project himself on a lofty platform and give
sermons. Rather, he communicates in a manner which makes him a part of the audience and he teaches by making
an emotional contact with them. The teaching is not monotonous and boring but interactive. He repeatedly exhorts the
crowd, addressing them, jokes with them and shares some stories and incidents.

Leverage on media

The basic intention of Ramdev Baba is to reach millions of people. Baba Ramdev is a marketer par excellence. He
appreciates the power of media and has been excellent in leveraging it. He has tied-up association with Sanskar and
Astha channels which have brought him to people's home even in the remote corners of India. Every morning people
get up to do yoga with him.

Great Business Acumen

Baba Ramdev is a great business man. He realizes that he needs both audience and money for long term
sustenance. For this he started selling ayurvedic medicines and has kept differential pricing for his camp. The pricing
is affordable by the common man.

We all just need a firm determination, a realizable mission and passion to achieve it, just as shown by Baba Ramdev.
Official Indian
government map
showing India’s
national boundries; India map in CIA, and
India map in; Oct 2010
Oct 2010
CIA; Oct 2010

India map in National

India map in CNN;
India map in Explore Geographic; Oct 2010 India map in
Oct 2010
Himalaya; Oct 2010 Wikitravel; Oct 2010

Observed it, did

India map in
Wikimedia; Oct India outline map in
2010; Oct 2010 India map in; Oct 2010

India map in India-

India map in
Pakistan Trade
iStockphoto; Oct 2010
Unit; Oct 2010 India map in PBS; Oct 2010
Influence Vs
You’ve observed the distorted Indian boundaries in the above pictures, haven’t you? It’s been over a week and
a half
that I have seen and read about the world famous entities like NatGeo, CNN, BBC, Lonely Planet, CIA and US
Department amongst many others to publicise the clearly illegal maps and images of India. Since then, till
date, I’ve
been thinking about this very strongly. The power of money, influence, authority, control and manipulation had
begun to intrigue me. By the time I started to write this article they scared me. I felt vulnerable, threatened,
In Jan 2010, NatGeo was warned by the I&B ministry for deliberately exhibiting wrong maps of India and was
threaten with stringent
and conspired action if non-compliance
against. Confused? Let me explain.was continued. Inspite of that it continues its
NatGeo is not the only one doing this. There’s an ignominious bunch that has no qualms about distorting our
country’s boundaries, few of which have been named above. All these agencies currently carry Indian maps on
websites that are rampant equivocations of reality, yet are freely available from within Indian boundaries. Isn’t
revelation scary? If any of you are still not sure as to why it scared me, here is the explanation for it. Google is
most used search engine; National Geographic is the world’s largest read magazine published in 32 languages
with a
monthly readership of over fifty million; Lonely Planet is the world’s largest travel guide book; Wikipedia is the
world’s most referred encyclopaedia; CNN/BBC are the largest global media channels. Continued
of the Indian map in these forums can only lead to global perception changing negatively against India. Now,
question is what has the government been doing about this? Indian Government need not be reminded about
India’s Independence Act, passed on July 1st, 1947, that defined the sovereign and indisputable boundaries of
and hence one should mention them as described by the Survey of India. Government of India has two options
follow. The first option is that it must call for action which has to come directly from the Prime Minister’s office
that question lead me to another serious thought. I first read about the Indian map hullabaloo in IIPM’s think
raisesI the diplomatic ire to the highest levels possible to enforce immediate and instant change. If compliance
is stillthought of reading more on this front and started browsing newspaper archives for information related to
absent, it must ban these agencies and must immediately block access to their channels, both on and off the
web.shocked me to see that surprisingly little information was covered in the newspapers. I wondered why? Then
The second option is that it must call a spade a spade, tell the Indian public that what is lost, is lost forever
days back, upon discussion with someone I came across an article titled ‘Who owns the media in India?’ When
and label
readthe most unpatriotic government in the history of independent India. But…it has done nothing so far and
why article
is the answer was glaring. This article said that most of the media in India is controlled by Christian
that so? groups or CIA. The rest of the media is controlled by Gulf Muslims. I humbly beg the reader’s
pardon if I
sound as if I’m for or against any religion. I strongly believe that one has the right and the freedom to practise
preach what one likes. But there is no denying that a particular dynamic pattern is being followed. Each one of
us is
smart enough to observe it. The point that I want to make is that there is no Indianized media in our country –
in this
case who is expected to speak on our behalf? The Government is itself puppeteered by one who is not an
citizen. All of us are grownups and understand the state of affairs. We may not be in a position to correct the
The artBut
state. of reading
if we do is about
not wantdiscriminating between
foreign entities what’s influence
to manipulate and
data to suit what’s
their information.
political, businessIt’s
orhigh time that
what best art.
for us is that we make ourselves capable enough to understand the difference between what is
projected and what is real. As educated individuals we must be in a position to judge when we are exposed to
a new
situation. Have you ever wondered the amount of power Google, Wikipedia and the likes hold? Do you realise
we use these the most for almost any search that we make online? Aren’t we reading what they show us? Do
bother to authenticate the source first?
1. Huge protest by the loyal customers because of this in 2009.

2. Identify the brand through the visual Ad.

3. Identify the new bike.

4. Recently in News. Name the iconic model.

5. Connect.

6. Circuit for the first time. Which country?

7. Connect

8. Connect for common purpose.

9. Connect (Hint: Comic)

10. Identify the logo

Faculty Mentors:

Prof.M.L.Sai Kumar

V.Anji Raju

Dr. Jayasree Raveendran

Editor: Megha. B

Quiz Master: Ruchir A.V

Answers to all the questions are to be mailed at

Prize money worth Rs.500, sponsored by one of our faculty,

will be awarded to the winners, who will be chosen out of a
lucky draw.

Last month’s winner is Dilip Ponuganti of PGDM-IB,

Roll Number: 0911pgdmib012

Send us yours views and let us know how you liked 65th
square this month. Get your articles, thoughts, opinions or
Institute of Public Enterprise
anything that you feel like sharing, published in the next
month’s issue.
Write to us at Osmania University Campus
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