The Skinny…A daily double shot of digital goodness.
The Skinny is a synopsis of current digital marketing and social media trends. The Skinny’s mission is to deliver the buzz to you in a few minutes or less so you can be in the know and focus on what matters most- your work. China Blocks Access to LinkedIn • Users in China are reporting that LinkedIn is the latest social network to run afoul to the infamous Great Firewall. A LinkedIn official says that the career networking site is aware of the blockage and is “currently in the process of investigating the situation further.” • Chinese users have been able to access Twitter by logging in to LinkedIn and send messages and tweets through Twitter via LinkedIn. • One Chinese user used a proxy to access both Twitter and LinkedIn posted photos to Twitpic that confirmed the Chinese LinkedIn Outage. • The Chinese government has also begun censoring the name of U.S. Ambassador Jon Huntsman from search result on the popular homegrown Twitter/Tumblr clones Sina Weibo/QQ Weibo (Weibo means microblog in Chinese in case you were wondering). • Huntsman faces charges in China of support for the Jasmine Revolution after a Chinese journalist spotted Huntsman watching a pro-democracy protest from within a crowd this past Sunday. • According to the Wall Street Journal, Chinese dissidents have been disseminating calls to protest and organizing events via LinkedIn. Facebook vs. FTC Round 2: Facebook Responds Facebook has released a 26-page retort to the FTC’s preliminary report on Privacy regulation. • Social media firms see the FTC report as an ominous approaching storm of chaotic bureaucracy. Fearing that the government could stifle its ability to profit and smother the industry’s progress on yet-unknown technological advancements, Facebook responded by reminding the FTC how much social media has done for the government itself; the advancement of democracy, and the growing cottage industry of social software. “In government, leaders use social media services as evidenced by the nearly 140,000 followers of Secretary’s Twitter feed and the fact that more have Facebook pages.” Facebook have been light on data on experimental obscuring a yet unrevealed future value associated • documents read like the fight will come down to a of course….billions of dollars.
to promote transparency, the White House Press than 70 federal agencies Both the FTC and evidence—and both are with all of this sharing. In the end, both philosophical debate, and
Google and Apple will Spar in Mobile Augmented Reality • As If Google and Apple didn’t already meet on several battlefields in the mobile computing war, there still lies a front where the rivals have yet to show their weapons: mobile augmented reality. • Mobile AR comprises the overlay of information on real-world views seen through a mobile phone’s camera viewfinder, and it is the window to the Internet of Things where real-world objects have data associated with them. • One AR application could allow users to point their phone’s camera at a building, click on an information label associated with the building and see information about the building’s history. • ABI Research has been building AR browsers for smartphones like the iPhone and Google’s android platform. Mobile AR has largely been a niche market covered by startups such as Layar and Wikitude.
An ABI analyst said the 2010 revenue total associated with AR amounted to only $21 million, but he added that the total could explode to $3 billion by 2016. Google and Apple will become major rivals and facilitators in this space because they each possess computer vision technologies that rely on smartphone cameras that send image information to the companies’ computing clouds, then back to the users’ smartphones to complete the action. Google Weeds out Content Farms with Algorithm Update • Google’s mission has been to hide “shallow” and “low-quality” sites (i.e. content farms) that have come to litter the search giant’s valuable results. • Google is now saying that a significant new algorithm update is allowing it to do just that, and it’s affecting nearly 12% of all US searches. • “..the last day or so we launched a pretty big algorithmic improvement to our ranking-a change that noticeably impacts 11.8% of our queries-and we wanted to let people know what’s going on.” Google’s webspam team wrote on the official Google blog. • The update doesn’t just push “low-quality” sites to the Internet basement, it also boosts the ranking of ‘highquality” sites that publish “original content and information such as research, in-depth reports, thoughtful analysis.”