Final REPORT

ON

Zong
Submited By
Rameez ahmed siddiqui
BBa-2
NI-F8-BBA-101
To
Sir. umer ajmal

BRAND
• Brand is a name, term, sign, symbol Or a combination of these that identifies the product or
services of one seller or group of sellers & differentiates them from those of compitators
 ZONG
ZONG is the first International brand of China Mobile being launched in
Pakistan. It is meant to empower and liberate the people of Pakistan in every
nook and corner of the country. It will become a part of their hearts, their minds
and bring about a change in their lives that every one desired but few thought
would be possible.

The core essence of ZONG is to allow people to communicate at will. Without

worrying about tariffs, network coverage, capacity issues or congestion. ZONG
will be supported by ground breaking communications, trend setting customer
service and an unmatched product offering which will redefine rules of the
game and establish ZONG as a serious contender for the number one spot.

ZONG would offer its customers with entertaining & innovative value added
services and will empower them by giving a wide variety of products, services
& content to choose from.

We are privileged to be the pioneering country introducing this brand with

others to follow. And God willing, together we will also make ZONG a success
story for others to try and replicate

PRODUCT MIX OF ZONG

• Brand Name

• Quality

• Features

• Packages
 Market Development

• Its all about to find out the segments

• A market development strategy targets non-buying customers in

currently targeted segments. It also targets new customers in new
segments.

• A market segmentation of people or organizations sharing one

or more characteristics that cause them to have similar product
and/or service needs. A true market segment meets all of the
following criteria: it is distinct from other segments (different
segments have different needs), it is homogeneous within the segment
(exhibits common needs); it responds similarly to a market stimulus,
and it can be reached by a market intervention. The term is also used
when consumers with identical product and/or service needs are
divided up into groups so they can be charged different amounts.
These can broadly be viewed as 'positive' and 'negative' applications
of the same idea.

Affordable Calls: ZONG enters ‘Postpaid’ market

ISLAMABAD: ZONG, the first international brand of China Mobile, has

announced its entry into the ‘Postpaid’ market following a huge increase in its
prepaid subscribers’ base across the country. A number of customised postpaid
packages are on offer, to suit the vastly varied needs of individuals, large
corporate entities and small businesses.

The key features of the ZONG Postpaid include same airtime rates for both on-
net and off-net besides keeping the rates competitive and simple with no hidden
charges or catches. The postpaid service is said to be aimed towards a common
mobile user who has more talk time and is currently keeping a prepaid
subscription eventually paying more.

“The ZONG brand has been built with a vision to enrich the lives of people of
Pakistan through better communication. We will be providing guidance to our
customers and sending them comparisons of their bills to ensure that they are at
the right package and saving money by best selection of their package plan,”
stated Director Segment, Products and International Business ZONG Awais
Malik. ZONG will be offering state-of-the-art payment solution; postpaid
customer can pay through scratch cards, mini-load, cash, credit cards, debit
cards etc. It will also be providing a web-based ‘do-it-yourself’ customer
service interface where the customers can change or add anything in their
subscription from friends and family numbers addition or modification to
mobile payments.

Head of Marketing ZONG Salman Wassay while expressing his views about
this launch said that before stepping into market, the company carried out
extensive market research into what is liked and disliked by the existing and
potential customers about the currently available services in the industry. A
unique offering of ZONG Postpaid is the spouse number facility whereby
customers can call one number for free for the whole month. One important
feature of ZONG Postpaid would be that the company will not block any
number (security deposit paid) till the time credit limit is reached - even if the
customers have not paid their bills for months (being inside their credit limit).
staff report

New offers
ZONG cares for its valued customers and thus brings more colors and
melodies of information, entertainment and fun. It offers a wide range of
new services to serve you even better. Below is a brief introduction of all
these services.

 A unique sticky service of its kind “Buddy Chat” that will make you
rolling on the floor. It is a great way to socialize with people through
the service which is both fun and safe.

 ZONG launches best packages to make calls to China. ZONG

customers can choose two offers within ‘China Value Pack’ or ‘China
Smart Pack’.

 ZONG allows its esteemed customers to talk almost free during day
time via its Break Time Offer.
 ZONG brings an exclusive SMS Mobile directory which offers
mobile users the exact information they are looking for when &
where they need it.

 Mobile Hug is a service designed for sending someone you care about
a hug using your mobile phone.

 Ladies and Gentlemen, we bring you ZONG 65, the new pre-paid
package of ZONG that delivers 100% on economy and guarantees
lowest call rates to any network in Pakistan.

 ZONG once again sets to launch an interesting service (ZONG Audio

Books) that includes something for everyone.

 ZONG has launched IVR Service “Agricultural Portal” with a focus

on the rural markets, alongside existing segments, covering
maximum potential user base for its services keeping in view that
70% of Pakistan’s landmass is rural.

 ZONG gives you yet another amazing opportunity to say your heart
out through our new product, “Unlimited Free Numbers”.

 ZONG brings one more exciting offer Take One for its valued
customers. It’s an amazing service of its kind that lets you share your
photos, videos etc. with a single click to anywhere in the world.

 ZONG understands the value of sharing small happiness in life,

YaariLoad a service as caring as it sounds shares the same value.
Now you don’t need to worry about your loved ones getting out of
credit ever. Be it a small gesture of love, or a friend in need, your
demanding younger brothers and sisters, or you just want to impress
someone, Yaariload is the answer.

 Calling your contacts was never as affordable as now. ZONG brings

50 Paisa /Call for its entire clientele to enjoy the lowest call rates
ever.

 ZONG Internet USB Card is product for all internet users around
the country that have been longing for a solution addressing all their
connectivity needs.
  Keeping in view the religious interests of our Muslim Clientele,
ZONG brings a vast variety of true Islamic perspective through
Islamic Services.

 Now everything on your cell screen! Get latest trends of fashion, have
bundles of entertainment and get round the clock connectivity to the
News with ZONG Video on Demand (VOD) offer.

 For the very first time ZONG brings an exciting offer as BYN. Now
your special and memorable dates can be your cell number.

 Enjoy the latest dial tunes instead of listening to the typical ones with
ZONG Dial Tunes offer.

 With ZONG Mobile Music Channel our valued customers can listen
to their favorite songs anywhere anytime.

 Now ZONG lets all its valued customers to search their favorite songs
via SMS Song Search.

 Feel the joy of being connected with your loved ones and send
thousands of SMS every second through ZONG Unlimited SMS.

 ZONG Mobile Internet Hourly Package gives you freedom of real

Internet connectivity in affordable rates. Don’t take our words for it,
try it yourself and enter to the global world with a difference.

 For our valued customers, here comes one more unique and exciting
offer of its own kind. Now get all the timely assistance from ZONG.
Zongopedia has answers to all your valuable, unanswered questions
in a simplified and proficient manner.

 Now all our venerated customers can afford the latest fashioned,
stylish cell phones with ZONG Mobile Phone offer.

PREPAID PACKAGES

ZONG 65
Ladies and Gentlemen, we bring you ZONG 65, the new pre-paid package of
  ZONG that delivers 100% on economy and guarantees lowest call rates to any
network in Pakistan
  
12 Aanay Package
Talk for an entire hour - any hour, for only Rs.4.99 and for the first time in
 
Pakistan you can change the hour everyday!
  
50 Paisa/Call (8 Aanay)
People claim of simplicity and yet give you half the truth. Only ZONG gives
  you the full truth at half the price. Now make calls to any other mobile
network for 8 Aanay.
  
Free Package
  For the first time in Pakistan you can make free calls for life!
  
ZONG Super Free Number
That's right you can literally talk your heart out 24 hours a day everyday to
 
that special someone - all for FREE!
  
Break Time Offer
For the first time in Pakistan, ZONG offers you the benefit of calling your
 
friends and family freely during daytime.
  
Aik Second Package
  Make call for just 4 paisas per second!

SMS packages
 1- Daily (Rs.3+tax/day with max 500sms per day)
 2- 20,000sms for Rs.150+tax(expiry 15days)
 3- 20paisa per sms (available on 'free' package)

GPRS/Internet Packages

Additionally Zong also provides exciting gprs packages:

 1- Monthly (400+tax for 30 days with unlimited use)

 2- Hourly (Rs.15+tax /hour)
 3- 10Rs/Mb (available on 'free' package)

Zong has introduced Internet through USB modem as well. Zong offers high
spped internet through its Edge-enabled network. Other various value-added
services include:

 1- Kehdo Message (voice sms)

 2- Sports Portal
 3- Book your number
 4- Mobile Music Channel
 5- Yaari Load (prepaid balance share facility)
 6- Dial Tunes (caller tunes)
 7- TakeOne (multimedia sharing)
 8- Zongopedia (mobile encyclopedia); and others.