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To study the present practices in Indian malls & need of effective Mall Management Dissertation Project Project Guide - Prof. R.P. Sharma
SUBMITTED BYREKHA ROLL NO-33 MBA (I) 2009-11 INDIAN INSTITUTE OF FOREIGN TRADE
Certificate This is to certify that the Dissertation Project titled “Mall Management.” submitted by Rekha, Roll No. 33, of Indian Institute of Foreign Trade, Kolkata is a bona fide record of her own work and has been successfully completed under my supervision and has not been submitted elsewhere for the award of any degree.
I would hereby like to place on record my sincere thanks to all those who have been related to this project in any way. I would like to thank Dr.R.P.Sharma, my project guide for taking out time from his busy schedule and constantly guiding me throughout the project duration. I sincerely hope that my work would do at least some justice to the efforts of all those who supported me in my endeavors.
Roll Number 33 MBA (IB) 2009-2011 Indian Institute of Foreign Trade
.…6 Definitions (mall management terminology)………………………………………………..6 Objective and scope …………………………………………………………………………. Zoning d.11 Types of shopping center…………………………………. Ambience management h......……37 Conclusion…………………………………………………………………………………...……38 Bibliography & References………………………………………………………………………39 .4 Table of Contents Executive summary/Foreword…………………………………………………………….………..........17 Forbes list of world largest shopping malls ……………………………………………...... Infrastructure management f. Finance management Study of some malls in Kolkata & Delhi……………………………………….. Promotions/marketing e.12 Component/composition of a mall……………………………………………………………..26 a..... Mall positioning/location selection c.19 Different divisions of mall management………………………………………………... Traffic management g..............….…. Facility management b....……7 History of malls worldwide…………………………………………………………………..........……......5 Introduction……………………………………………………………………………………....……...........………………30 Issues related to mall management in the Indian retail market…………………………….…16 Shopping Center Quality Index……………………………………………………………….......
Till recently. they attempt to understand the shopping needs of customers in their focus 'catchment' areas. The superior ease of shopping in air-conditioned. tempting promotional offers and significant periodic discounts. To begin with. exposure to a multitude of brands. street markets and bazaars were the top performers in the Indian retail space. retailers have become a lot more vigilant in terms of expansion and evaluate specific dynamics and profitability of each location more carefully than ever before. Large real estate developers and retail chains either have their own mall management arms operating as subsidiaries or have contractual agreements with international property consultants.5 EXECUTIVE SUMMARY- Until recently. A consumer is attracted to a mall because of the availability of world-class ambience and services. aesthetic comfort as well as access to a variety of food options are added incentives to mall visitors Mall management has been identified as a critical factor for the success of malls and the retail industry across the world.including food and beverage as well as entertainment outlets .preferably under one roof. zoning. Currently. Then. leading to gaps in mall management practices. Traditional market platforms now have to imitate malls by creating a better overall shopping experience for potential customers by offering a mix of diverse products . Given the high future of malls and increasing competitiveness within the Indian retail market. there is an ever-increasing need for effective mall management. the Indian retail market lacks designated mall management firms. . and they contributed immensely to sales. On their part. The Indian retail market is expected to continue its growth trajectory in coming years. mall management was limited to facility management by a majority of developers in India. they proceed to build a well-planned bouquet of retail options that addresses the needs of those consumers. Rising competition has caused mall developers to focus on core competencies and accurately researched offerings to their target customers. like malls do. tenant mix. Mall management broadly includes mall positioning. promotions/marketing and facility/finance management.
. Mall market developing at a fast pace.Many malls are running into losses. In the long run. but still its business is declining. The main reason being that mall management practices are not effectively implemented. Increasing competition due to opening up of new malls in both urban and semi-urban areas but challenges faced in terms of their long term sustainability. but also by setting up new standards and procedures in mall management that will provide a platform to differentiate its products and services from competitors. 3. still many new are coming up in tier II cities and metropolitan cities. It‟s just not a place for shopping anymore. To understand the importance of mall management and how effective management practices mall can contribute to increased mall business and delighting the customers in this growing mall maniac culture. Though mall culture began over a decade ago. The success of a mall is not achieved only by housing the best mix of retailers. but the profitability of these mall have already started declining . Mall culture is evolving and organized retail is expanding in India like never before. get together and fun. serving customers expectations and delighting them. Most of the malls are not working out well in terms of attracting relevant footfall. This study will cover all aspects of mall management that overall improves the appeal and profitability of the mall.6 INTRODUCTION Malls have been there in India since a fairly long time. relevant footfalls are low and no differentiation of services offered by them. People are not delighted and they are not able to differentiate between various malls. Rationale behind this study 1. 2. Objectives and scope: The main objectives and the scope of this study are to understand the emergence of mall culture in India. in fact Malls have become a socializing place where go for entertainment. it helps to serve the customers‟ expectations and differentiate it from the competitors and successfully serve the expectations of growing mall market.
or office supplies. or toys. Big boxa large stand-alone store that specializes in a single line of products. no frills discount stores that sell in volume and category killers are often big box stores. ArcadeAn entertainment area offering coin operated computer games and other amusements. Double dumbbell shapea cross-shaped shopping center with anchor stores at the end of each cross. and the like. Category killera large national chain store specializing in one line of products such as home improvements.ranging from a bare meeting room that can accommodate folding chairs and tables to a more elaborate hall with stage. departmental stores usually anchor regional and super-regional malls and supermarkets are typical anchors. variety of merchandise.7 Definitions (mall management terminology) Anchor storesThe largest retail outlets. that can overwhelm both smaller and more diverse competitors because of its size. and chosen in part for their potential to attract customers to the shopping center generally. and other non-retail areas of a store. such as home improvements. Back of the housethe office . Draw tenant- .stock room. Cash Wrapthe front counter with the cash register and often a wrapping or packing area. often fitted out with shelves. office supplies. usually located at the ends or corners of shopping centers. toys. display racks. and other services. Community rooman area available for public use. Carta wheeled display from which merchandise is sold in pedestrian areas of a mall. and prices. adjacent kitchen.
usually in square feet. Food courta separate area of a shopping center containing fast-food outlets and a common seating area. rather than for shopping. L-shaped – a shopping center with two linear strips of stores connected at right angles. forming the letter L. Free standing storea retail outlet not associated with a shopping center. anchors are typically located on the two ends or at the ape. such as jewellery repair. Gross leasable area (GLA)total floor space available for retail sales. often an anchor store. Factory outleta retail store that sells merchandise direct from the manufacturer. Lshaped is a common design for community-sized centers. Junior department store(1)a small department store offering a limited selection of goods. Mall rata young person who frequents a shopping center primarily for socializing and entertainment. with parking inside the apex.especially those at a distance from congested shopping areas and downtowns.8 a store that attracts a large number of potential customers to a shopping center. Kioska semi-permanent booth placed in pedestrian areas of a shopping center and used to sell small items or to offer specific services. usually at reduced prices. (2) a scaled down version of a full-sized department store. . Dumbbella linear shopping center with anchor stores on each end.
especially during a period set aside for this purpose before stores have opened in the mornings. and so on. fraud. attributable to waste. Mall walkerthe person who walks in a shopping center for exercise. Off-price centera retail store that sells brand-name clothing or other goods (often with labels removed) at reduced prices. included in a shopping center‟s property (2) unoccupied land on a shopping center‟s property Shrinkage(1) difference between value of inventorised merchandise and merchandise book value. also called a pad tenant.9 Mall managerthe person employed by the owner or a management company to supervise daily operations of a shopping center. Outlet tenanta free standing retailer or service located on a separate parcel in front of a shopping center. bank. theft. office. or motel. loss of merchandise due to shoplifting. shop wear. (2) more specifically. such as a restaurant. Market areathe geographical area from which a shopping center draws its customer. Mall mayorthe retailer who acts as the informal spokesperson for the tenants of a shopping center. usually reported as a percentage of sales . Outparcel(1) a physically separate store or service. carelessness.
linear array of stores forming the shape of the letter U. with anchor stores at each of the three ends and parking on all sides. with anchors placed in the center or on the ends and parking inside the U. . kiosk.10 T-shaped – A shopping center compromising two linear arrays of stores forming the shape of the letter T.U-shaped . Tall-wall stall A temporary display and counter built against on empty wall Temporary tenanttypically. tall-wall stall for less than a year. a retailer that rents space in a common area for a cart.
Rhode Island introduced the retail arcade concept to the United States in 1828. Gostiny Dvor in St. The 10 kilometer long covered Tehran's Grand Bazaar also has a long history. This was a forerunner of today's shopping mall  The Galleria Vittorio Emanuele II in Milan. the capital city of Syria. . as it consisted of more than 100 shops covering an area of over 53. An early indoor mall prototype in the United States was the Lake View Store at Morgan Park. 1916. All of the stores were located within the interior of the mall. Illinois (1916) and Country Club Plaza. which opened in 1785. The Burlington Arcade in London was opened in 1819. with more than 58 streets and 4. may be regarded as one of the first purposely-built mall-type shopping complexes. England opened in 1774 and still runs today. Dayton (Ohio) Arcade andMoscow's GUM.Kansas City. The Oxford Covered Market in Oxford. Other large cities created arcades and shopping centres in the late 19th century and early 20th century. which was built in 1915 and held its grand opening on July 20. The Grand Bazaar of Istanbul was built in the 15th century and is still one of the largest covered markets in the world. which is largely covered. Duluth. The architect was Dean and Dean from Chicago and the building contractor was George H.000 m2(570. including the Cleveland Arcade. It is called Al-Hamidiyah Souq in old Damascus and dates back to the seventh century. The Arcade in Providence.11 HISTORY OF SHOPPING MALLS The first structure resembling what is considered to be a "shopping mall" in the present-day is located in The City of Damascus. some shops were accessible from inside and out. Italy followed in the 1870s and is closer to large modern malls in spaciousness. Minnesota. dates from the 10th century. Missouri (1924). Petersburg. and shops were originally located on all three levels.000 shops. Isfahan's Grand Bazaar. which opened in 1890.000 sq ft). The building is two stories with a full basement. Lounsberry from Duluth. Early shopping centers designed for the automobile include Market Square. Lake Forest.
The physical design of the center is very sophisticated. mass merchant. and discount department stores. boutiques and craft shops carrying selected fashion or unique merchandise of high quality and price. home improvement/furnishings. These centers need not be anchored. or L or U shape. electronics or sporting goods. A neighborhood center is usually configured as a straight-line strip with no enclosed walk-away or mall area. although a canopy may connect the storefronts. toys.12 Types of Malls/Shopping center types- Neighborhood centerThis is designed to provide convenience shopping for the day-to-day needs of consumers in the immediate neighbourhood. in a straight line. Community center tenants sometimes contain off-price retailer selling such items as apparel. Its main attractions are its anchors: traditional. A typical regional center is usually enclosed with an inward orientation of the stores connected by a common walkway and parking surrounds the outside perimeter.Mostly half of these centers are anchored by a supermarket. Community CenterIt typically offers a wider range of apparel and other soft goods then the neighborhood center does. Specialty center/ FashionA center composed mainly of upscale apparel shops. These centers usually are found in trade areas having high income levels. emphasizing a rich décor and high quality landscaping. Among the more common anchors are supermarkets. .The center is usually configured as a strip. or discount department stores or fashion speciality stores. while about a third have a drugstore anchor. Regional centerThis type of center provides general merchandise ( a large percentage of which is apparel) and services in full depth and variety. although sometimes restaurants or entertainment can provide the draw of anchors. super drugstores.
e. including discount department stores.13 Power centerA center dominated by several large anchors. i. generally located in urban areas. they can be anchored by restaurants and entertainment facilities. sometimes historic buildings. or “category killers” . These centers are typically not anchored. Outlet CenterUsually located in rural or occasionally in tourist locations. warehouse clubs. These centers. . The biggest appeal of these centers is to tourists. The center typically consists of several freestanding (unconnected) anchors and only a minimum amount of small speciality tenanats. Theme/Festival centerThese centers typically employ a unifying theme that is carried out by the indivisual shops in their architectural design and. in their merchandise. outlet centers consists mostly of manufacturers‟ outlet stores selling their own brands at a discount. although some are enclosed malls. stores that offer tremendous selection in a particular merchandise category at low prices. tend to be adopted from older. A strip configuration is most common. and can be part of mixed use projects. off price stores. to an extent.
ft) Minimum site area (acres) Primary trade area radius (miles) Primary trade area drive time (minutes) Minimum population support required Convenience 20.regional 900.000 500.000+ .000 Regional 450.000 450.000 30.000 Community 150.000 10-30 3-5 10-20 40.000 100.000+ Super.000450.000 - Neighbourhood 50.000 3-10 5-10 3000-40.000 15.00030.14 General Characteristics of Shopping Centers Type of center Typical gross leasable area (sq.000900.000 10-60 8 20 150. ft) Gross leasable area range (sq.000150.000100.000-2 million 15-100+ 12 30 300.
15 Type of shopping center tenants Convenience Neighbouhood Community Regional/superregional Minimart supermarket Junior department store Full department store Restaurant drugstore Discount department store Fashion department store Beauty parlours Discount department store Supermarket Megaplex Dry cleaners Restaurants Off-price superstore Entertainment center Fast food service Furniture store Variety store Foodcourt Medical /dental office Hardware store Family wear store Large format speciality store .
Also. or their lots may interconnect with those of the mall or center. The existence of the stand-alone store may have been planned by the mall's developer. or may have come about through opportunistic actions by others. which may or may not be legally connected to the central facility through contract or ownership. Anchors generally have their rents heavily discounted. . it is important to maintain the right airflow direction to avoid food odours leaking to atriums and subsequently to all the other areas of the building. anchor stores are normally located as far from each other as possible to maximize the amount of traffic from one anchor to another. even in circumstances where the outlying buildings are not officially or legally connected to the mall in any way. proper ventilation air quantity should be planned so as to provide for air exhaust from the kitchen. These larger stores are termed anchor store or draw tenant. signing larger department stores was necessary for the financial stability of the projects.16 COMPONENTS OF A MALL Food court A common feature of shopping malls is a food court: this typically consists of a number of fast food vendors of various types. Stand-alone stores Frequently. on which will be located stand-alone stores. In physical configuration. and to draw retail traffic that would result in visits to the smaller stores in the mall as well. a shopping mall or shopping center will have satellite buildings located either on the same tract of land or on one abutting it. These stores may have their own parking lots. and may even receive cash inducements from the mall to remain open. surrounding a shared seating area. but visually the central facility – the mall or shopping center – and the satellite buildings will often be perceived as being a single "unit".Here. Department stores When the shopping mall format was developed by Victor Gruen in the mid-1950s.
An overall ranking of various factors affecting the success of shopping center can be done by taking various base quality parameter categories that constituents S.I 1 Building Presentation -exterior design -interior design 2 Mall management -security & access -maintenance -parking management 3 Functionality -structural design -store size 4 Service & Tenancy -tenant mix -effective space -toilet -power supply -lighting supply 5 Access & circulation -circulation of person -circulation of merchandise -accesibility -signage 6 Facilities -horticulture -restaurants.17 Shopping Center Quality IndexQuality of shopping malls in terms of building quality is one of the most important factors.Q. food court .
ATM -playground/game station -employee facility 7 Scope for other entertainment -places for events -common area 8 Developer past experience -financial strength -past retail/mall experience .18 -multiplex -bank.
dining and amusements. this facility opened a year after the Golden Resources Mall to displace it as the country's and the world's largest.19 World's 10 Largest Shopping Malls Ten shopping malls rank as the world's largest. six of which were built in the last three years. Asia is home to eight of the world's 10 largest malls.000 stores. The space includes wind mills and theme parks. this is a stacked-up five-story mall. 1. based on the amount of "Gross Leasable Area"-the number of square feet the property has for revenue-generating activities like retail. with new . China Year Opened: 2004 Gross Leasable Area: 6 million square feet Not sprawling. China Year Opened: 2005 Gross Leasable Area: 7. A truly ambitious real estate project. selling plenty of familiar global brands like Nike and DKNY. Rankings are based on statistics from Eastern Connecticut State University. plus a replica of the Arc de Triomphe.1 million square feet In the Chinese mall arms race. Approximately 1.South China Mall Location: Dongguan. which compiles data from mall management companies.Golden Resources Shopping Mall Location: Beijing. 2.
SM Mall of Asia Location: Pasay City. surround the mall.2 million square feet Includes the first Olympic-sized swimming pool and first IMAX theater in the Philippines. Spread over four buildings.20 apartments and offices. customers can get around on a 20-seat tram. A tough location outside the heart of the city has resulted in disappointing traffic from foreign tourists. Philippines Year Opened: 2006 Gross Leasable Area: 4. . 3.
Canada Year Opened: 1981 Gross Leasable Area: 3. 5. skating rink. . along with attractions like a water park. Alberta.West Edmonton Mall Location: Edmonton. casino and rides. wave pool and several IMAX theaters.21 4. the West Edmonton Mall has over 800 stores. Turkey Year Opened: 2005 Gross Leasable Area: 3.8 million square feet Europe's largest shopping mall has a roller coaster.Cevahir Istanbul Location: Istanbul.8 million square feet The biggest in North America.
Customers can also get a haircut or see a doctor at the Manila clinic. .22 6. along with traditional mall fare like arcade games. Philippines Year Opened: 1991 Gross Leasable Area: 3.SM Megamall Location: Mandaluyong City. ice skating and a 12-cinema movie theater.6 million square feet Fun stuff includes bowling.
Malaysia Year Opened: 2005 Gross Leasable Area: 3. this center has four levels with parking for 8. plus a pool.23 7. Bootlegged DVDs of American movies are a top seller. plus a man-made beach. the mall includes a 12-story-high roller coaster.000 cars. In addition to over 1. skating rink and "Cosmo's World. 8. .Berjaya Times Square Location: Kuala Lumpur. China Year Opened: 2005 Gross Leasable Area: 3.4 million square feet Built with an adjacent hotel and convention center." a children's theme park. located about an hour from downtown Beijing.Beijing Mall Location: Beijing.000 retail shops.4 million square feet The first real suburban mall in China.
the mall has a hotel and office tower in addition to retail stores. Another mixed-use space.24 9.Zhengjia Plaza Location: Guangzhou. China Year Opened: 2005 Gross Leasable Area: 3 million square feet Has been known to attract over half a million shoppers on a good day. .
SM City North Edsa Location: Quezon City. It's a five-story complex that boasts over 100 retail outlets and restaurants. An IMAX theater could be added soon.25 10. which now claims three of the largest 10 in the world. a bowling alley and skating rink. . Philippines Year Opened: 1985 Gross Leasable Area: 3 million square feet The first major "mega mall" built by SM Prime Holdings. along with 12 cinemas.
There is little that retailers can do to attract focused buyers as they usually know what they require and from where. the location remains fixed. A mall is dependent on the success of its tenants. This helps influence shoppers‟ mall preference and frequency of visits. A good location defined in terms of factors like ease of access via roads. there are two types of consumers visiting malls – focused and impulse buyers. The malls provide high-end luxury products catering to the elite class (socio-economic classification A and B consumers) residing in South Delhi. Generally. . For example. good visibility. Formulating the right tenant mix based on zoning not only helps attract and retain shoppers by offering them multiple choices and satisfying multiple needs. making it an imperative factor for a mall. avoiding clusters and bottlenecks. is considered as one of the prime prerequisites for a mall. psychographics. It also helps in building a distinct image in the minds of shoppers. The time spent by focused buyers in malls is relatively lower compared with impulse buyers who also enjoy window shopping. especially the impulse buyers. Zoning – Formulating the right tenant mix and its placement in a mall. Positioning also refers to the location of the shopping mall. service to the community and financiability of the shopping mall venture. Although other activities such as trade/tenant mix can be revisited or redefined. if the market research indicates that the average number of households living in a particular area belongs to the upper middle class. competition in neighbouring areas and extensive market research of the catchment.26 Mall Management Globally. An example of this practice can be seen in the upcoming malls. We believe that these retail developments are prime examples of good mall positioning. right tenant mix and optimum retailer placement after a diligent zoning exercise can help retailers attract both types of consumers. based on the catchment area of South Delhi. A right tenant mix would form an assemblage that produces optimum sales. then a high-end retail mall would suit the location. income levels. mall management broadly includes: -positioning a mall -zoning – formulating the right tenant mix and its placement in a mall -promotions and marketing -facility management – infrastructure. Select City Walk in Saket and DLF‟s Emporio in Vasant Kunj. Zoning refers to the division of mall space into zones for the placement of various retailers. However. which translates to the financial feasibility of the tenant in the mall. but also facilitates the smooth movement of shoppers within the mall. rents. which is critical considering the robust upcoming supply of malls. These malls have been specifically designed after an extensive market research. Tenant mix refers to the combination of retail shops occupying space in a mall. etc. traffic and ambience management -finance management Positioning a mall Positioning a mall refers to defining the category of services offered based on demographics.
It also means optimal utilization of resources to meet organizational needs. water supply. Promotions and marketing Promotional activities and events in a mall form an integral part of mall management. The successful execution of the zoning exercise for a mall is carried forward through lease management on an ongoing basis.Ansal Plaza. Vanilla retailers cluster around the anchor and feed off the shopping traffic it generates. etc. Infrastructure Management – Infrastructure management refers to the management of facilities provided to the tenants within the mall. regional competitors. Bangalore is an example of a successful mall led by good zoning and tenant-mix mall management practices. Developers can work on drafting marketing strategies for individual malls to meet the needs of the local consumer base and the challenges of local. ambience and traffic management. Ambience management includes management of parks. In favourable. and in some cases. Such activities may also act as a differentiator for a mall. sanitation. Ambience Management – The overall shopping experience provided for consumers becomes an important factor for the success of any mall. This includes provision of adequate power supply. safety issues in case of emergency and miscellaneous issues related to signage. Infrastructure management also includes risk management issues such as essential safety measure asset liability and environmental audits as well as emergency and evacuation training. fountains and overall look of the mall. The Forum Mall in Koramangalam. The anchor tenant is defined as the largest occupier in a mall in terms of square feet. the first mall in Delhi. place. . It broadly includes infrastructure. Activities like food festivals. Forging good leases with retailers is an essential part of ensuring the presence of the right retailers in a mall. process and technology in a building. A mall is not just a place for shopping but is also a place where people spend their leisure time. as shown in Figure 1. handicraft exhibitions and celebrity visits increase foot traffic and in turn sales volumes. is an example of a successful mall led by good promotions and marketing mall management practices. These form an integral part of mall management as they are the basic amenities that any tenant would look for in a mall. lush green landscaping with seating facilities and the presence of food and beverage inside or outside the mall can increase foot traffic. Organising cultural events has time and again proved vital in attracting consumers to a mall. Different divisions of mall management Facility management Facility management refers to the integration of people.27 The selection of the right anchor tenant plays a crucial role in establishing a good tenant mix.
Circular malls. For example. service charges. bad -At times. They tend to have better pedestrian flow and less congestion. would not have this problem. payment debts and payment of all invoices and expenses delay patterns.Developing accounting systems to track the ageing of debts. electricity and other utility income -Developing standard financial templates so that a detailed annual property budget is prepared . Mall management also covers financial management.28 Traffic Management – Traffic management includes managing foot traffic into the mall and parking facilities. Managing parking facilities includes provision of ample parking and maneuvering of cars in the parking lot. Foot traffic management involves crowd management inside the operational area of a mall. which involves monitoring and controlling of various issues such as: -Cash receipts and collection of income including rentals. organizing resources to deliver an efficient and effective annual external audit. a star-shaped mall tends to have a problem of crowding in the centre of the mall. The flow of people is related to the design of the mall and the spatial distribution of its tenants. on the other hand. . Finance management Professional financial management of a mall as a business venture is a must. as everyone has to pass through the centre while moving from one side to the other. car park receipts.
It has two anchor stores placed at the two corners of the mall. . With three entry points.29 Inorbit Mall in Mumbai This mall built by K Raheja Corp is a good example of facility management in a mall. traffic management within the mall is better organized. The Inorbit Mall commands higher rental values of INR 175 per sq ft per month compared with other malls in the north-western suburbs of Mumbai with average rental values of INR 135 per sq ft per month in 4Q06. one each from the two anchor stores and another entry directly to the mall atrium. There are three entry points. indicating it‟s success story. The mall also provides ample parking space and superior infrastructure management.
has been designed by one of India‟s best known architects. which is the single-largest architectural endeavor in Kolkata in recent times. it is open to everyone. adjoining township of Rajarhat (with an expected population of about 750. The Complex has a parking space for as many as 800 cars. and the contours of an ideal cityscape. There are several aspects to „City Centre‟. and complements the city‟s artistic heritage. Big brands like Shopper‟s Stop and Adidas have set up their shops in the complex. „City Centre‟ is a dynamic mix of shopping mall. promoted by industrialist Harshvardhan Neotia. and residencesnestling amidst open spaces. offices. Charles Correa. food court. entertainment area.30 (SOME MALLS OF DELHI & KOLKATA) Malls in Kolkata City Centre: This project. The location of the project makes Salt Lake the epicenter of not just its immediate population (nearly half a million). Cineplex (INOX). and located at Salt Lake. with no boundaries to separate it from the street. and large spaces to amble around. has truly changed the way the city looks. 14 entry and exit points.all income and age groups.000). . The „City Centre‟. but also of the upcoming. lush greens.
with the launch of Shopper‟s Stop. ticket sales have been averaging at almost 90% of the theatre capacity – the highest box office sales amongst all the multiplexes in the country .At INOX . Along with the retail brands having their outlets. situated on Elgin Road . the Forum also houses. Most retailers are extremely happy with the growth rate and expect their sales to increase further in the coming months . The multiplex. . a 300 capacity food court and a 4-auditorium multiplex called INOX. having a sitting capacity for over 1000 viewers. Hence it can be really a great experience of shopping and movie-going for the Kolkatans. INOX has been the first of its kind in the city. in South Kolkata with Shopper‟s Stop as anchor .This shopping mall established by Sunsam properties within the Saraf Group was opened to the public in March 2003. who do not want to compromise on the quality aspect. The retail outlets at Forum have witnessed almost 30-35 % increase in sales after the opening up of the multiplex in 2003.31 Forum: It is a two lakh square feet mall. Forum has truly changed the experience of Kolkatans with regard to shopping and entertainment in the city . and situated over 30000 square feet.
000 square feet . and has 4 restaurants and 3 banquet halls.Some of the outlets rank among the leading individual retail outlets of the country. . The total floor area of the complex is 380. It has 4 distinct blocks with a common atrium.32 22 Camac Street: This large format-shopping complex is located on Camac Street. have already set up their outlets in the complex. It also houses smaller multibranded outlets. Grain of Salt and Add Life . Planet M. The footfalls stay steady throughout the week and gets to an uncontrollable high over the weekend . The most advantageous aspect here is its huge parking space in the basement. The retail brands like Pantaloons. Pizza Hut . Westside.
to cash in that revolution. It is located at Kaushambi near Ghaziabad. the country is witnessing a kind of retail revolution and shopping malls are coming up like mushrooms. the spacious shopping zone houses a departmental store and specialty stores which include wellknown names such as Cantabil.same is the case with all other parts of the city. Some Shopping Malls in Delhi EDM The East Delhi Mall is popularly known as EDM. a vast common sitting area in the food court. etc. The East Delhi Mall has been visualized as the ideal family destination which would be capable of meeting all the needs of today's families. Spykar. entertainment. This mega project is responsible for triggering a major transformation in East Delhi's retail scene. banquet and hotel components. 3 screen multiplex with seating arrangement of about 750 people. The Shopping Zone Spread over three floors. Few years back west Delhi had not even a single shopping mall but today you will a mall here after every 5 Km . Catmoss. 26 hotels rooms and diverse other options. dining. . The East Delhi Mall of Delhi houses not only a shopping complex but also a multiplex. a children's play area. It provides specialty stores spread over 3 floors.33 MALLS IN DELHI / NCRDue to the emergence of the 'Great Indian Middle Class'.
Pind Balluchi. Pizza Hut.000 square feet along with an open terrace area of 20. . the entertainment zone houses a 3 screen multiplex (PVR). Baskin Robins.ft and is anchored to the park. Popular eateries like Pizza Hut. Flaming Wok. etc are favorite hangouts for mall regulars.000 square feet. Fast Trax.000 square feet. Gola Sizzler. Yo China. Spoon the Food Court.5 acres) dedicated to POGO branding. This retail development has both a fun / amusement / impulse driven retail mix as well as convenience shopping options for an extended catchment area. Cafe Coffee Day.34 The Entertainment Zone Extending over 50. Food and Beverage Outlets : KFC. Mc Donalds. a leisure space consisting of a children's play area. The Banquet and Hotel Zone The Banquet and Hotel Zones have been designed to ensure that one's needs for privacy are met. Nirula's.21 lakh sq. The Banquet halls have a covered area of 24. You will find many of the major brands here. It overlooks a large lake which acts as the separator between the mall building and the park. Punjabi by Nature. METRO WALK MALL-ROHINI The retail environmentat Metro Walk is spread across 2. There are total 78 retail shops including eating joints. It also has a small area ( 3. virtual reality game stations. internal children's play land and a large multi-cuisine food court.
Pantaloon and many more. Also a famous hangout for most of the youth of the city this mall witnesses large footfalls on weekends. Gucci. MGF Metropolitan Mall The MGF Metropolitan Mall is a project of the MGF builders.35 Ruby Tuesday. unlike in other malls. a leading name in the Indian real estate area. Innovative in attitude. AEZ Square Mall It is situated in Vikaspuri in West Delhi AEZ Square is one of the most posh malls in the city.. be it shopping. reading a book or listening to music this mall offers everything under a single roof. designing and construction quality are concerned. Offering a plethora of choices.... The PVR Cinemas eaters at level 3 of MGF Mall.. The mall was the second to raise shutters in Gurgaon or Delhi National Capital Region.... Costa Coffe... Reebok or Nike you are sure to find everything that is a part of your shopping list. Paradise for shopaholics the AEZ Square is spread across acres of land. Be it Mango. The latest venture of the AEZ Group. they turn futuristic when it comes to management on important days like Christmas. McDonald's. eating out. Reebok. leisure and other entertainment options. McDonald's. . The MGF Metropolitan administration briskly handles on-road traffic on weekends or special occasions. A unique feature of MGF Metropolitan Mall of Delhi is the parking space. The management at the MGF Metropolitan Mall in Delhi takes excellent care of their resources and customers. The magnanimity of the mall just leaves you spell bounded.. this mall has set a benchmark as far as architectural planning.. which is huge compared to other malls and extends through three levels. Geoffrey's and more.. They are known to take considerable trouble in managing traffic and helping people to cross roads to reach the mall.. Diwali and on other such events. Barista. The principal attractions of this mall are PVR Cinemas.000 square feet. gaming. OM Book Shop and Shoppers Stop. Retail Outlets : Adidas. The MGF Metropolitan Mall at Delhi incorporates over 150 stores and is a beautifully planned shopping mall covering an enormous retail space of over 250. Cafe Coffee Day.. In an attempt to compete with the best retail entertainment centers this masterpiece created by the AEZ group is at par with some of the best international shopping centers. Apart from sheltering the best brand names and designer wears this mall also offers exclusive dining.. Levis.
36 ANSAL PLAZA Ansal Plaza is a new age shopping destination for shopping connoisseurs in the city. spacious and customer-friendly shopping spaces. art exhibitions. Preet Vihar. Be it branded clothes. Located in the heart of Shahdara's Business District in the vicinity of highly affluent areas like Anand Vihar. Complete with an amphitheater. fashion shows. Suraj Mal Vihar etc. a shopping complex. to make your shopping experience a memorable one. The mall offers a climate-controlled environment that removes the fatigue usually associated with shopping. food & beverage. trendy jewelry. The Mall arcs over 12. it has emerged as a major landmark. traditional footwear. etc. Nirman Vihar. Ltd. The anchor brands at Ansal Plaza at Delhi are: Marks and Spencer Shoppers Stop CROSS RIVER MALL Cross river Mall.5 lakh sq. twin level parking and best of the brands under one roof. . a dream venture of Suncity Projects Pvt. poetry sessions. this 2. Rishabh Enclave.. has redifined the business of large format retailing in East Delhi. feet Mall opens a new genre of cutting edge retail and entertainment experience to over 4. The Mall houses top-of-the-line brands in fashion. designer items. Careful employment of modern technology has created well-lighted. lifestyle. Apart from shopping the mall authorities also in an endeavor to entertain their customers constantly and consistently organize music programs.380 metres which flows across 800 feet in sleek lines coupled with mind blowing landscaping and lighting. A 150 feet wide road to the front and an 800-feet common frontage lends the plot a distinct locational advantage. Ansal Plaza at Delhi offers a complete family experience. body care products or cosmetics you are sure to find everything out here. entertainment and leisure.5 million urban consumers from the area and other parts of the Capital and the NCR. all encased in a world class mega ambience that replicates the best of replicates international retail practices. Ansal Plaza at Delhi is an exquisite sample of contemporary architecture beautifully landscaped with greenery and fountains. Located at Hudco Place in the heart of Delhi.
Zoning – Landlords/developers tend to lease out retail space on a first-come-first-served basis. bad lighting and single entry and exit points. Few Promotional Activities – There are very few promotional activities organised in the majority of malls at present. This creates a sub-optimal tenant mix like a food and beverage outlet next to a designer apparel shop instead of an accessories or a footwear shop. Developers perceive that these events only help increase foot traffic and not revenues. these parking spaces are inefficient due to low ceiling heights. some malls were constructed without carrying out a rigorous due diligence exercise on their feasibility. developers typically provide basement parking facilities. Having only one entry and exit points also leads to overcrowding. However. Since most malls are being built in the city. Facility Management – Good infrastructure/facility management of common areas becomes a problem in malls where retail outlets are sold as strata title.37 Issues related to mall management in the Indian retail market- Lack of Feasibility/Market Research Prior to the Development of a Mall In the past. Design Issues – At present. . The market scene is gradually changing wherein more and more developers are approaching property consultancy firms to conduct feasibility and positioning studies for their projects. Similarly. Parking – Many malls in India do not have adequate parking. the visibility of retail units from all vantage points is poor in many malls. most of the popular malls have long queues and congestion outside their main entry points during weekends and festive seasons.
mall management was synonymous with facility management in the mind of most Indian developers. Delhi. professional mall management is a necessity. To overcome these shortcomings. To lure retailers and consumers to its mall. . retailers are protected from rising rental costs. a developer has to ensure that their property follows the best practices in the market especially in terms of mall management. This is beneficial for both landlords and retailers as landlords are encouraged to organize promotional activities that would increase retailers‟ revenues because they may have a percentage share in it. landlords and retailers. When the market is weak. ambience and finance management of a mall. There are shortcomings pertaining to issues of mall management in India. This unique approach is being adopted by Select City Walk. In India. whichever is higher. the latter being from established high-street locations across all cities. developers must conduct professional mall management practices starting from rigorous feasibility exercise or market research to facilities. The model works successfully in bullish and bearish market conditions. the tenant will either pay a fixed monthly base rent as minimum guarantee and/or a „percentage of sales‟ rent.38 Conclusions of the studyUntil very recently. The realization that they are different and that professional mall management will affect the long-term viability and success of a mall is being accepted across developers. having a high degree of internal and external competition. Under this arrangement. mall management is an established independent service line. To ensure that a mall attracts retailers and consumers. The use of the revenue share model is expected to gain momentum in the future as more and more Indian developers become corporatized. In most of the developed markets. The mall market is an extremely competitive one. number of retailers and experienced developers. A common practice in developed markets such as the United States and Europe is the use of the revenue share model in determining rent. The retail sector in these developed economies is mature in terms of end-consumer demand. retail is an emerging market having immense potential in terms of opportunities.
html www./malls-worlds-largest-biz-cx_tvr_0109malls_slide.com/retail-market/mall-management-a-challenge-for-indian-retailindustry.html http://www.indianrealtynews.html http://www.39 Bibliography & References- http://property.com/.delhievents.wikipedia..pdf?Country=Asia&Language=EN http://en.forbes.slideshare.com/newproperty/img/MallMgtlow.net/decemberstar55/shopping-mall-trade-area-analysis -Mall management by Abhijit Das ..com/2007/06/metro-walk-mall.org/wiki/Shopping_mall http://www.magicbricks.
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